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Affective vs. effective. Affective is an adjective meaning influenced by emotions or arousing emotions. It is roughly synonymous with emotional. Itâs used mainly in psychology, where affective disorders are conditions characterized by emotional problems or mood disturbances, though it does appear occasionally outside psychology.
However, neither effectiveness, nor effectively, inform about the direction (positive or negative) and the comparison to a standard of the given effect. Efficacy, on the other hand, is the extent to which a desired effect is achieved; the ability to produce a desired amount of the desired effect, or the success in achieving a given goal.