Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
An effective market segmentation solution forms the foundation for a winning market strategy as it reveals how and why customers are different and pinpoints what unmet needs customers are looking to satisfy with new products and services.sing Strategynâs outcome-based market segmentation methodology, a company is able to identify underserved and overserved customer segments, determine which needs are unmet in each segment, and determine the degree to which they are unmet.