They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
Brand Positioning Strategy. Brand positioning is defined as the conceptual place you want to own in the target consumerâs mind â the benefits you want them to think of when they think of your brand. An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, in maximizing brand value.