Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
Market segmentation is greatly passed on as dividing buyers into small groups having similar needs and wants. These groups must respond to the common market actions. These defined groups of individuals, organizations and families with homogeneous needs respond to the market or promotional offers made by the companies.