NEW YORK â The playboy boyfriend of a fashion designer was convicted Thursday of strangling and drowning her in the bathtub of a swank hotel room. Nicholas Brooks, whose father was an Oscar-winning composer who wrote You Light Up My Life, put his face in his hands silently as the murder verdict was read. His girlfriend, Sylvie Cachay, was found partially clothed in an overflowing tub in their rented Manhattan hotel room on Dec. 9, 2010.
A brand isnât a logo, catch-phrase or a jingle â¦ though they are part of the mix. Rather, a brand, in its simplest definition, is the expectation that a customer has upon hearing your company name or seeing your logo. And expectations are, most often, formed by experiences.As a brand, every single interaction you have with your customers is a branding message.hey are also the most time-crunched and probably most impatient group of consumers in history. And, in order to succeed, brands need to put the needs, expectations and experiences of their customers in the forefront in order to keep them engaged and interacting with your brand.
The Brand Personality. Brand Personality is â A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits.This is the added-value that a brand gains, aside from its functional benefits.t is better to think of a brandâs personality image as encompassing all the associations that a consumer has for that brand: all the thoughts, feelings, and imagery that are mentally linked to that brand in the consumerâs memory.