SPRING 2017 TREE, SHRUB AND PLANT SALE! Fraser Sinkhole Water Reduction Efforts 15 Mile Sewer Collapse. Free Smoke Detectors. Wanted: Volunteers to help with planning the Bi-Centennial Celebration for the City of Utica.
perceived risk. Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer.
For other uses, see Risk (disambiguation). Risk is the potential of gaining or losing something of value. Values (such as physical health, social status, emotional well-being or financial wealth) can be gained or lost when taking risk resulting from a given action or inaction, foreseen or unforeseen. Risk can also be defined as the intentional interaction with uncertainty.