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March on Washington for Jobs and Freedom. On 28 August 1963, more than 200,000 demonstrators took part in the March on Washington for Jobs and Freedom in the nationâs capital. The march was successful in pressuring the administration of John F. Kennedy to initiate a strong federal civil rights bill in Congress. During this event, Martin Luther King delivered his memorable ââI Have a Dreamââ speech. The 1963 March on Washington had several precedents.
Case Study Tags. African Americans threaten march on Washington, 1941. Throughout the U.S. The specific goal of the campaign was to pressure the U.S. Administration (headed by President Roosevelt) to end discrimination in the government, the armed forces, and defense industries.