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Expressive typography is an art form where text is highly visual; actually, type becomes an image there. Letters are not just abstract notions, carriers of meaning; they are also real, physical shapes.Paying attention to those shapes, and using them as a visual element in graphic design, is an essential part of the art of typography.etters are not just abstract notions, carriers of meaning; they are also real, physical shapes. Paying attention to those shapes, and using them as a visual element in graphic design, is an essential part of the art of typography.
Definition: The design and use of typefaces as a means of visual communication from calligraphy to the ever-developing use of digital type is the broad use of the term typography. However, the art and practice of typography began with the invention of moveable type and the printing press.