They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
Generally, the product positioning process involves:-. 1  Defining the market in which the product or brand will compete (who the relevant buyers are). 2  Identifying the attributes (also called dimensions) that define the product 'space'.