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Expressive typography is an art form where text is highly visual; actually, type becomes an image there. Letters are not just abstract notions, carriers of meaning; they are also real, physical shapes.Paying attention to those shapes, and using them as a visual element in graphic design, is an essential part of the art of typography.etters are not just abstract notions, carriers of meaning; they are also real, physical shapes. Paying attention to those shapes, and using them as a visual element in graphic design, is an essential part of the art of typography.
Typography is the design and use of typefaces as a means of communication. It is considered to have begun with Gutenberg and the development of moveable type. But typography has its roots in handwritten letterforms. Typography encompasses everything from calligraphy through digital type and type on Web pages. It also includes type designers who create new letterforms as well as designers and calligraphers who use the letters as part of their designs.