Getty Images. The organic-food business is booming: About 70 percent of Americans buy organic food occasionally, and nearly one quarter buy it every week, according to the Hartman Group, a market research firm.
Top Definition. purple prose. a term used to describe literature where the writing is unnecessarily flowery. it means that the writer described the situation (or wrote the entire book, passage, etc) using words that are too extravagant for the type of text, or any text at all.
By Richard Nordquist. Definition: A generally pejorative term for writing or speech characterized by ornate, flowery, or hyperbolic language. Contrast with plain style. (See Examples and Observations, below.). The double meaning of the term purple is useful, says Stephen H. Webb.