Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
What is market segmentation and why is it an important marketing tool? Market segmentation (MS) is a way to separate a market based on several variables (Income, Consumption, Age, Education, Interests, etc.). MS does this by categorizing certain â¦groups of people into segments. Each segment has similar wants, needs, and characteristics.