Getty Images. The organic-food business is booming: About 70 percent of Americans buy organic food occasionally, and nearly one quarter buy it every week, according to the Hartman Group, a market research firm.
Top Definition. purple prose. a term used to describe literature where the writing is unnecessarily flowery. it means that the writer described the situation (or wrote the entire book, passage, etc) using words that are too extravagant for the type of text, or any text at all.
The traditional purple colour meaning is that of spiritual fulfilment. The meaning of purple is also associated with royalty, nobility and power. Purple is such a deeply comforting, rich and engulfing colour.