They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
Target Market Strategies for positioning. After the organization has selected its target market, the next stage is to decide how it wants to position itself within that chosen segment. Positioning refers to âhow organizations want their consumers to see their productâ. What message about the product or service is the company trying to put across?