Japan is very conservative. Japan is also intolerant of others and xenophobic. They tend to be more monolithic than the US-there is very little diversity among the population.
Along with increasing the risk of liver, pancreatic and breast cancer, alcohol increases the risk of skin cancer including squamous cell carcinoma, basal cell carcinoma, and melanoma. Alcohol is also associated with an increased risk of oral cancer.
Drinking alcohol can cause not only the alcohol and rash combination but it can also cause dry patches. The same way alcohol causes your body to become dehydrated, it also drains moisture from your skin. Drinking alcohol regularly will result in a dewy appearance, plumpness and firmness of your face.