They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
Positioning Statement. Formal advertising strategies are based on a positioning statement, a technical term the meaning of which, simply, is what the company's product or service is, how it is differentiated from competing products and services, and by which means it will reach the customer.ositioning Statement. Formal advertising strategies are based on a positioning statement, a technical term the meaning of which, simply, is what the company's product or service is, how it is differentiated from competing products and services, and by which means it will reach the customer.