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Expressive typography is an art form where text is highly visual; actually, type becomes an image there. Letters are not just abstract notions, carriers of meaning; they are also real, physical shapes.Paying attention to those shapes, and using them as a visual element in graphic design, is an essential part of the art of typography.etters are not just abstract notions, carriers of meaning; they are also real, physical shapes. Paying attention to those shapes, and using them as a visual element in graphic design, is an essential part of the art of typography.
Typography is the design and use of typefaces as a means of communication. It is considered to have begun with Gutenberg and the development of moveable type. But typography has its roots in handwritten letterforms.