Larger companies have a number of advantages over smaller firms operating in more limited markets. 1  Large size or large market share can lead to economies of scale. Marketing or production synergies may result from more efficient use of sales calls, reduced travel time, reduced changeover time, and longer production runs.
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to hold a Whopper.
One of the most famous parodies came from the American pop punk band Blink-182, who parody the music video for I Want It That Way, as well as Britney Spears's Sometimes and Christina Aguilera's Genie in a Bottle videos, in their video for the song All the Small Things.