SPRING 2017 TREE, SHRUB AND PLANT SALE! Fraser Sinkhole Water Reduction Efforts 15 Mile Sewer Collapse. Free Smoke Detectors. Wanted: Volunteers to help with planning the Bi-Centennial Celebration for the City of Utica.
perceived risk. Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer.
It is commonly used in epidemiology and evidenced based medicine, where relative risk helps identify the risk of developing a disease after an exposure (i.e. a drug/treatment or an environmental exposure) versus the risk of developing a disease in absence of the exposure.