adjective. 1  Piled up or carried along by a current: driven snow. 2  Motivated by or having a compulsive quality or need: a driven person. 3  Caused, sustained, or stimulated: an export-driven economic recovery. 4  Powered, operated, or controlled: a piston-driven airplane; a menu-driven software program.
Markup as a Percentage of Cost or Selling Price. Markup can be expressed as a percentage of cost or of selling price. Consider an item that costs the seller $50 and retails for $100. This is a 100-percent markup over cost, but in terms of the selling price it is only a 50-percent markup. Retailers typically express markup as a percentage of selling price. According to Entrepreneur, the retail term for a 50-percent markup is keystone, sometimes abbreviated as key..
Calculating markup is essentially the inverse of calculating retail margin. You subtract your COGS from your desired sales price in the same way, but then divide that amount by your COGS. If your target price is $20 and your COGS are $10, your markup is $10 divided by $10, or 100 percent.Thus, to achieve a 50 percent margin on an item that costs you $10, you need a 100 percent markup.ou subtract your COGS from your desired sales price in the same way, but then divide that amount by your COGS. If your target price is $20 and your COGS are $10, your markup is $10 divided by $10, or 100 percent. Thus, to achieve a 50 percent margin on an item that costs you $10, you need a 100 percent markup.