SPRING 2017 TREE, SHRUB AND PLANT SALE! Fraser Sinkhole Water Reduction Efforts 15 Mile Sewer Collapse. Free Smoke Detectors. Wanted: Volunteers to help with planning the Bi-Centennial Celebration for the City of Utica.
perceived risk. Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer.
Risk assessment is the determination of quantitative or qualitative estimate of risk related to a well-defined situation and a recognized threat (also called hazard). Quantitative risk assessment requires calculations of two components of risk (R): the magnitude of the potential loss (L), and the probability (p) that the loss will occur. An acceptable risk is a risk that is understood and tolerated usually because the cost or difficulty of implementing an effective countermeasure for the associated vulnerability exceeds the expectation of loss.