Healthy depends on how you interpret the word healthy.. If a low-calorie, low-carbohydrate, low-fat diet is what is good for you, then a black cup of coffee works well in your diet. There is only one calorie in a cup of coffee if taken black. Nutritional facts regarding one of America's favorite beverages changes depending on what you add to that cup. Or, if you drink more than one cup as your serving.
- Direct marketing is an interactive system of marketing, which uses one or more advertising media to affect a measurable response and/or transaction at any location, with this activity stored on a database.
There is disagreement, however, when it comes to measuring response for direct-mail campaigns. Measuring your response rate and/or conversion rate in terms of percentages is one way to calculate your direct-mail campaign success. Soft offers (a free gift, for example) typically do better than hard offers (trial periods before purchasing, a free visit from a salesperson) in response rate, if not conversion rate.