They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
(4) Positioning strategy based on Product Process â Another positioning approach is to associate the product with its users or a class of users. Makes of casual clothing like jeans have introduced âdesigner labelsâ to develop a fashion image.