Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
Letâs start this market segmentation example by looking at a group of consumers who are less interested in the fitness benefits provided by a gym. In this case, the âmaking friendsâ market segment sees fitness centers as an opportunity to mix with people with similar goals and lifestyles and to make new friends.