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Affective vs. effective. Affective is an adjective meaning influenced by emotions or arousing emotions. It is roughly synonymous with emotional. Itâs used mainly in psychology, where affective disorders are conditions characterized by emotional problems or mood disturbances, though it does appear occasionally outside psychology.
Effectiveness is a Combination of Reach and Frequency. âReachâ can be defined as the number of people who hear or see your message over time. âFrequencyâ is how many times the average person hears or sees your message. Your advertising needs to reach as many people as possible, as often as possible.