SPRING 2017 TREE, SHRUB AND PLANT SALE! Fraser Sinkhole Water Reduction Efforts 15 Mile Sewer Collapse. Free Smoke Detectors. Wanted: Volunteers to help with planning the Bi-Centennial Celebration for the City of Utica.
perceived risk. Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer.
1 Risk is an uncertain event or condition that, if it occurs, has an effect on at least one [project] objective. ( 2 This definition, using project terminology, is easily made universal by removing references to projects). 3  The probability of something happening multiplied by the resulting cost or benefit if it does.