SPRING 2017 TREE, SHRUB AND PLANT SALE! Fraser Sinkhole Water Reduction Efforts 15 Mile Sewer Collapse. Free Smoke Detectors. Wanted: Volunteers to help with planning the Bi-Centennial Celebration for the City of Utica.
perceived risk. Consumer's level of uncertainty regarding the outcome of a purchase decision, specially in case of high priced item such as a car, or a complex item like a computer.
Risk can be defined as the chance or possibility of loss.  In financial terms is defined as the degree of uncertainty regarding the rate of return on and/or the principal value of an investment.  Part of becoming a good investor is understanding the types of risks you will face.