During my tenure at IMA, Iâve spoken on accounting regulatory issues, providing testimony to U.S. Congress on internal controls and risk management as it relates to Sarbanes-Oxley implementation, appearing before the SEC and PCAOB on critical regulatory matters impacting U.S. global competitiveness, and I served as a member of the COSO (Committee of Sponsoring Organizations) board of directors, which delivers global guidance on internal controls and enterprise risk management.
1.) Credit unions spend more on marketing than you think. Credit unions were once seen as a quaint, sleepy little corner of the financial industry. Not anymore. The top 10 credit unions invest $155 million annually on marketing, and the top 100 credit unions spend a combined $400 million on advertising and related educational expenses.
How much is spent on sales and marketing costs for a member? Costs for sales and marketing per member are on average $118.65. This varies with the club type, but varies more by the club size. For a club that is less than 20,000 square feet, they spend on average $88.26 per member.Larger clubs (those over 60,000 square feet) spend on average $197.59 on sales and marketing costs per member.2.osts for sales and marketing per member are on average $118.65. This varies with the club type, but varies more by the club size. For a club that is less than 20,000 square feet, they spend on average $88.26 per member.