Ingredients. 1  3 1/2 pounds parsnips and multicolored carrots, peeled and quartered lengthwise if large. 2  2 tablespoons unsalted butter, melted. 3  2 tablespoons extra-virgin olive oil.  Pinch of 1  sugar. Salt and freshly ground pepper.
Mr. Singh said the Pepsi Refresh Project was not a sales-driving program, but viewed as an investment to build brand awareness and cultivate a long-term relationship with consumers. âIt was designed to drive brand health,â he said.
Here, marketing and business professors from across the country weigh in on the lasting impact of the Pepsi Refresh Project. MICHAEL NORTON, Associate Professor of Business Administration, Harvard Business School, Harvard University. To the question of will it be a classic case study, the answer is yes.