Larger companies have a number of advantages over smaller firms operating in more limited markets. 1  Large size or large market share can lead to economies of scale. Marketing or production synergies may result from more efficient use of sales calls, reduced travel time, reduced changeover time, and longer production runs.
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to hold a Whopper.
1 Slogans are advertising and marketing tools, and a good slogan can gâ¦. 2  Famous Diamond Advertising Slogans Slogans are an important part of marketing. 3  They are phrases that are forever associated with a company or brand. 4  The term Just Do It automatically brings to mind the Nike â¦.xamples: Nike used the phase Just do it and MacDonald's used the phrase I'm lovin' it as slogans to promote their particular products; the Democratic party used the slogan It's the economy, stupid to win the 1992 US presidential election; Christians use the slogan What would Jesus do? to promote moral behavior.