They would then go to a special person who would make a name from the vision. Each vision was personal to the person and they would not share their vision inless they wanted to.
Market Positioning. Market positioning is about how you want your customers to perceive your product or service in relation to their perception of your competitors and what marketing strategies you should adopt to reach this perceptual goal.
Key to developing the appropriate marketing mix is the positioning strategy of the product. Select Positioning Strategy. Effective positioning  What consumers currently think about the product, especially in relation to competing products.  What the marketer wants consumers to think about the product.