Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Market Segmentation: Top 10 Benefits of Market Segmentation. The top ten benefits of market segmentation are as follows: 1. Determining market opportunities 2. Adjustments in marketing appeals 3. Developing marketing programmes 4. Designing a product 5. Media selection 6. Timing of marketing efforts 7. Efficient use of resources 8. Better service to customers 9.
What is market segmentation and why is it an important marketing tool? Market segmentation (MS) is a way to separate a market based on several variables (Income, Consumption, Age, Education, Interests, etc.). MS does this by categorizing certain â¦groups of people into segments. Each segment has similar wants, needs, and characteristics.