Members of the segment are similar to each other in their product needs and wants and different from consumers in other segments. The size and purchasing power of the segment can be measured in order to decide if targeting this segment is worth it. The segment is large enough to be profitable now and in the future.
Role of a Physical Therapist. Physical therapists (PTs) are health care professionals who diagnose and treat individuals of all ages, from newborns to the very oldest, who have medical problems or other health-related conditions that limit their abilities to move and perform functional activities in their daily lives.
What Do Physical Therapists Do? As a physical therapist, you assess patients and determine treatment, as well as track patients' progress and evaluate the effectiveness of treatment. You also teach patients and families how to properly continue therapy once released from the hospital or medical office.