Related Textbooks: 1  their share of the market. 2  The BCG matrix is a means of evaluating strategic business units on the basis of their business growth rates and 3  ... managers from all parts of the organization. 4  Effective strategic management involved. 5  to provide develop a sustainable competitive advantage.
A coat of arms is a unique heraldic design on an escutcheon (i.e. shield), surcoat, or tabard.
Historically speaking, a coat of arms is a design on the shield of a medieval knight. The design was unique to an individual. Sometimes, the individual only had rights to the coat of arms during his lifetime. Other times, he was allowed to pass it down to his descendants, and it became the family coat of arms.