Related Textbooks: 1  their share of the market. 2  The BCG matrix is a means of evaluating strategic business units on the basis of their business growth rates and 3  ... managers from all parts of the organization. 4  Effective strategic management involved. 5  to provide develop a sustainable competitive advantage.
A coat of arms is a unique heraldic design on an escutcheon (i.e. shield), surcoat, or tabard.
The term coat of arms comes from the original practice of knights wearing their family insignia on a garment over their armor in battle or in tournaments, although the design was later also displayed on banners and especially shields, which became the central element in what is commonly called a family crest..