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The âgood to the last dropâ slogan for Maxwell House brand coffee, was actually coined by US President  Theodore Roosevelt, in 1907 ! As part of his visit to âThe Hermitageâ, home of President Andrew Jackson, Roosevelt was touring Nashville, Tennessee, where a country fair was on. Roosevelt also visited it :... show more The âgood to the last dropâ slogan for Maxwell House brand coffee, was actually coined by US President Theodore Roosevelt, in 1907 !
In 1915 Cheek-Neal began using a Good to the last drop slogan to advertise their Maxwell House Coffee. The advertisements claimed that former President Theodore Roosevelt had taken a sip of Maxwell House Coffee, and proclaimed it to be good to the last drop. Coca-Cola also used the slogan Good to the last drop. For several years, Cheek-Neal ads made no mention of Roosevelt as the phrase's originator. Maxwell House distanced itself from its original claim, admitting that the slogan was written by Clifford Spiller, former president of General Foods Corporation, and did not come from a Roosevelt remark overheard by Cheek-Neal.