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The first Chuck E. Cheese's was located on Winchester Boulevard, in San Jose, California. The concept for Chuck E. Cheese's evolved from Mr. Bushnell's belief that there were not enough places where young people could go to play video games that had a family atmosphere.
The brand derives its name from its main animatronic character Chuck E. Cheese, a comedic mouse who sings and interacts with guests. Chuck E. Cheese's Pizza Time Theatre in San Jose, California, was the first location to open on May 17, 1977. The concept was authored by Atari co-founder Nolan Bushnell, credited with bringing video games such as Pong to the mainstream.