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Paul Harvey Aurandt (September 4, 1918 â February 28, 2009), better known as Paul Harvey, was a conservative American radio broadcaster for the ABC Radio Networks. He broadcast News and Comment on weekday mornings and mid-days, and at noon on Saturdays, as well as his famous The Rest of the Story segments.
This morning on the CBS morning show they had an ad expert as a guest who had a test audience ratings all of the commercials as they appeared on TV last night. He thought the Paul Harvey narrated commercial failed because no one in a demographic the advertisers care about knew who Paul Harvey was and would not relate to his voice or by association to the product.