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Reverse image search. Reverse image search is a content-based image retrieval (CBIR) query technique that involves providing the CBIR system with a sample image that it will then base its search upon; in terms of information retrieval, the sample image is what formulates a search query.
The process works best with images that are connected to online content -- things for which potential results exist -- rather than obscure images. Practical uses for reverse image search include: 1  Locating the source information for an image.