Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
Utau
Later, the UTAU software would have its own impact on Vocaloid and other vocal synthesizers, with a number of vocals either referencing UTAU or being produced for the engine to begin with. For example, Megurine Luka V4x was influenced by the UTAU vocal "Gahata Meiji". Wat from Crypton Future Media also spoke to someone very familiar with UTAU and said that the conversation was "very interesting". Macne Nana of the Macne series later would become both a UTAU voice and a Vocaloid voice. The voice provider of English Vocaloid Ruby, Misha, had previously produced a Japanese-language UTAU named Makune Hachi (MAKU音ハチ). In addition the vocalist for Dex, Kenji-B, created for UTAU and AkiGlancy, the vocalist behind Dex's partner Daina, gave her voice to a UTAU called . After the release of Vocaloid 3 vocal Tohoku Zunko, her two sisters Tohoku Itako and Tohoku Kiritan received UTAU vocals, Kiritan would later go on to have a campaign for her to become a Voiceroid.