BTS (band)
In the beginning of 2019 it was reported they have a combined net worth of over US$60 million. When their partnership with Mattel was announced in 2019, the company's stocks raised more than 8% within a day.
Barbie Basics
To promote the line in Australia, Mattel enlisted renowned Australian jeweler Stefano Canturi to create a one-of-a-kind doll. Canturi collaborated with the Barbie design team to create the world’s most expensive Barbie doll. Valued at A$600,000, the doll debuted in Sydney, Australia in conjunction to the Australian Fashion Week. The doll was decorated with a diamond choker with a rare pink diamond as its centerpiece.