1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
Beat Radio
Beat Radio originally was an unlicensed radio station in Minneapolis, Minnesota that played dance music. Founded by local radio DJ and programmer, Alan Freed, in 1996, the station served downtown Minneapolis and surrounding neighborhoods and reached into the western, northwestern and southwestern suburbs. The original station at 97.7 FM operated for 103 days until it was shut down by the Federal Communications Commission. Beat Radio subsequently moved to licensed stations and eventually became a nationwide radio network.