NFL on CBS
A number of NFL teams and their broadcasting departments have teamed up with CBS Sports to produce games; , these teams include the New York Jets (WCBS-TV in New York City) and Green Bay Packers (WGBA-TV in Green Bay and co-flagship WTMJ-TV in Milwaukee; since former CBS O&O WFRV-TV in Green Bay lost the local rights to the preseason games, Packers coverage on WGBA and WTMJ currently uses NBC's graphics package as both are affiliates of that network, although the telecasts continue to use a CBS technical and announcing team).
WIAT
The extensive changes that helped WIAT become a ratings force in the market in the latter years under Media General ownership continued as a New Vision-owned station. Under New Vision, channel 42 saw some of its largest ratings increases in the station's history. It is now one of the strongest CBS affiliates in the nation, after spending the better part of its history as one of the weakest. WIAT has particularly benefited from the network's broadcasts of college football games from the Southeastern Conference, which garner higher ratings on channel 42 than on any other station in the country. SEC game telecasts, particularly those involving the Alabama Crimson Tide and Auburn Tigers, are among the highest-rated programs in Birmingham during the NCAA Division I football season, typically delivering higher ratings in the market than network telecasts of the Super Bowl; this includes the Iron Bowl rivalry game between Alabama and Auburn, which – through CBS – has aired on WIAT for all but three years since 2000.