WrestleMania XXVI
Global Spectrum, the University of Phoenix Stadium's operator, had worked in previous years with World Wrestling Entertainment (WWE) to recruit the event to its venue. On January 18, 2008, Global Spectrum publicly announced its intention to host WrestleMania in 2010. The event gained media attention in the weeks prior when a photo of Wayne Gretzky, then head coach of the Phoenix Coyotes, wearing a shirt promoting the event surfaced in the Swedish newspaper "Expressen". A press conference, held on February 24, 2009 at the University of Phoenix Stadium, formally announced the event for Glendale, Arizona at the University of Phoenix Stadium; this event marked the first time a WrestleMania had taken place in the state of Arizona. Tickets for the event went on sale November 7, 2009 at 10:00am MST.
WrestleMania XXVI
Tickets for the event commenced sale to the public on November 7, 2009. WrestleMania XXVI generated approximately 885,000 PPV buys, grossing US$49 million in revenue. With an attendance of 72,219, the event grossed $5.8 million in ticket sales, making the event the highest grossing and attended entertainment event held at the University of Phoenix Stadium.