Coco Chanel
Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a French fashion designer and business woman. The founder and namesake of the Chanel brand, she was credited in the post-World War I era with liberating women from the constraints of the "corseted silhouette" and popularizing a sporty, casual chic as the feminine standard of style. A prolific fashion creator, Chanel extended her influence beyond couture clothing, realizing her design aesthetic in jewellery, handbags, and fragrance. Her signature scent, Chanel No. 5, has become an iconic product. She is the only fashion designer listed on "Time" magazine's . Chanel herself designed her famed interlocked-CC monogram, which has been in use since the 1920s.
Chanel
After a period of time, Jacques Wertheimer bought the controlling interest of the House of Chanel. Critics stated that during his leadership, he never paid much attention to the company, as he was more interested in horse breeding. In 1974, the House of Chanel launched Cristalle eau de toilette, which was designed when Coco Chanel was alive. 1978 saw the launch of the first non-couture, prêt-à-porter line and worldwide distribution of accessories.