Research in music education
A "survey" is a systematic method of collecting information on one or more variables. An example of a survey study is a 1998 study by Gillespie and Hamann. The purpose of the study was to gather descriptive information about orchestra programs that can be used as baseline data when considering the needs of school string programs. The findings indicated a continued enrollment increase in school orchestras in the 1990s although the number of orchestra teachers remained stable, and that larger schools are more likely to offer orchestra instruction. The impact of the study was the recommendation that school systems should provide larger, more adequate teaching facilities and that universities and string teachers should emphasize strategies for teaching larger string classes in their teacher preparation programs.
Marketing ethics
Market research is the collection and analysis of information about consumers, competitors and the effectiveness of marketing programs. With market research, businesses can make decisions based on how the responses of the market, leading to a better understanding of how the business has to adapt to the changing market. It is used to establish which portion of the population will or does purchase a product, based on age, gender, location, income level, and many other variables. This research allows companies to learn more about past, current, and potential customers, including their specific likes and dislikes.