1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
The Beat Generation
The Beat Generation is a 1959 American crime film from Metro-Goldwyn-Mayer starring Steve Cochran and Mamie Van Doren, with Ray Danton, Fay Spain, Maggie Hayes, Jackie Coogan, Louis Armstrong, James Mitchum, Vampira, and Ray Anthony. It is a sensationalistic interpretation of the beatnik culture of the "Beat Generation" (and is sometimes considered one of the very last films noir to be produced.) The movie was also shown under the title "This Rebel Age".