WHBF-TV
On June 3, 2016, Nexstar announced that it would retain ownership of WHBF and fellow CBS-affiliated sister station WFRV-TV in Green Bay, Wisconsin, and—on Media General's behalf—sell KWQC and its ABC-affiliated sister station in Green Bay, WBAY-TV, to Gray Television for $270 million. The transaction was approved by the FCC on January 11, 2017; the sale was completed on January 17, at which point the existing Nexstar stations and the former Media General outlets that neither group had to sell in order to rectify ownership conflicts in certain markets became part of the renamed Nexstar Media Group.
WVTV
As cable television became more popular, WVTV became a regional superstation in the mold of sister stations KTVT in Fort Worth, KHTV (now KIAH) in Houston and KSTW in Tacoma. At its height, it was available on nearly every cable system in Wisconsin, as well as a few providers in Michigan, Minnesota, and the Dakotas. This resulted in the station rebranding as "Super 18, Wisconsin's Superstation" in 1987. WVTV was also the longtime home of the Milwaukee Brewers (1981–1988; 1993–1997), Milwaukee Bucks (1976–1988; 1994–1999), Big Ten Conference men's basketball, and area college sports teams. The station was carried on Green Bay area cable providers until June 2007, when WWAZ-TV (channel 68, now WIWN) replaced it for a short time before terminating analog operations the next year and a four-year build-out of digital operations in Milwaukee. Despite its status as one of the strongest independent stations in the country, channel 18 was passed over by the upstart Fox Broadcasting Company for an affiliation in 1986, which instead went to then-competitor WCGV-TV. WVTV continued to be the leading independent station in the market until Fox came into its own, resulting in a boost in WCGV's ratings. The station's ownership went into a state of flux after Gaylord began easing out of the television business (except for its stake in The Nashville Network). In 1994, Gaylord entered into a local marketing agreement with WCGV, which was owned by Abry Communications. Although WCGV was the senior partner, the two stations' operations were merged at WVTV's original studio facilities.