WrestleMania XXVI
Along with WrestleMania XXVI, a series of events grouped as "WrestleMania Week" were held in the week preceding the event. To begin promotion for the event in Glendale, a "Kick-off Party" was held at the Westgate City Center on March 19, which included appearances from WWE wrestlers, autograph signings and live entertainment along with a giant LED screen viewing of that night's episode of "SmackDown". The third annual "WrestleMania Art" (formerly "WrestleManiArt"), an art exhibition and auction featuring work by WWE superstars, was held on March 24 at the Make-A-Wish Foundation National Headquarters. WrestleMania's annual fan convention, WrestleMania Axxess, was held from March 25 through March 28 at the Phoenix Convention Center. On March 27, WWE hosted its annual WWE Hall of Fame ceremony at the Dodge Theater, where the Class of 2010 were inducted.
WrestleMania XXVII
Tickets for the event commenced sale to the public on November 13, 2010. According to WWE's second-quarter earnings report, WrestleMania XXVII generated 1,059,000 PPV buys, up roughly 30% domestically and 15% internationally from the previous year. The event grossed US$6.6 million in revenue with 71,617 in attendance, making it the third highest grossing event in WWE behind WrestleMania XXV and the next years event WrestleMania XXVIII. It generated $62.1 million in economic impact for Atlanta, a $17 million increase from the previous WrestleMania event, and also generated approximately $7.8 million in local, state and county taxes.