Nintendo
In 1975, Nintendo moved into the video arcade game industry with "EVR Race", designed by their first game designer, Genyo Takeda, and several more games followed. Nintendo had some small success with this venture, but the release of "Donkey Kong" in 1981, designed by Miyamoto, changed Nintendo's fortunes dramatically. The success of the game and many licensing opportunities (such as ports on the Atari 2600, Intellivision and ColecoVision) gave Nintendo a huge boost in profit and in addition, the game also introduced an early iteration of Mario, then known in Japan as Jumpman, the eventual company mascot.
History of video games
In efforts to make the Famicom marketable in the US, Nintendo created a completely redesigned version of it, called the Nintendo Entertainment System (NES), to be sold in the country as a product unrelated to video gaming. For this same reason, the company also developed a toy robot accessory called the R.O.B. to be sold together with some versions. The NES was released on 18 October 1985 in the US, reviving the video game market in the country and proving successful to the American audience, peaking in popularity between 1987 and the early 1990s. The console was later released in other Western countries, but because of heavy competition from home computers such as the ZX Spectrum, Amstrad CPC and Commodore 64, and a lack of marketing, the NES was prevented from having as much success in Europe.