ER (TV series)
Following the broadcast of its two-hour pilot movie on September 19, 1994, "ER" premiered Thursday, September 22 at 10:00. It remained in the same Thursday time slot for its entire run. "ER" is NBC's third longest-running drama, after "Law & Order" and "", and, the longest-running American primetime medical drama of all time. On April 2, 2008, NBC announced that the series would return for its fifteenth season. The fifteenth season was originally scheduled to run for 19 episodes before retiring with a two-hour series finale to be broadcast on March 12, 2009, but NBC announced in January 2009 that it would extend the show by an additional three episodes to a full 22-episode order as part of a deal to launch a new series by John Wells titled "Police", later retitled "Southland". "ER"s final episode aired on April 2, 2009; the two-hour episode was preceded by a one-hour retrospective special. The series finale charged $425,000 per 30-second ad spot, more than three times the season's rate of $135,000. From season 4 to season 6 ER cost a record-breaking 13 million dollars per episode. TNT also paid a record price of $1 million an episode for four years of repeats of the series during that time. The cost of the first three seasons was 2 million per episode and seasons 7 to 9 cost 8 million dollars per episode.
The Early Show
It was during Joseph Benti's run (through August 28, 1970) that the program became the first regularly scheduled one-hour newscast ever on network television on March 31, 1969. Until 1981, it preceded "Captain Kangaroo" on CBS's morning schedule from 7:00 to 8:00 a.m. Eastern Time. The new hour-long format featured John Hart reading the news headlines from Washington, D.C. and CBS News Moscow correspondent Hughes Rudd as an occasional contributor. After Hart replaced Benti as the main anchor in New York City, the Washington anchor desk was assumed by Bernard Kalb until 1972, and by Nelson Benton for a year afterwards.
On August 6, 1973, Hart was replaced (he eventually went to NBC). In an effort to emulate "Today", which had Barbara Walters as a co-anchor, Rudd was teamed up with former "Washington Post" reporter Sally Quinn. Unfortunately for CBS, within days, the hugely publicized pairing of what was dubbed by the press as "the beauty and the grouch" (respectively referring to Quinn and Rudd) turned out to be a disaster. Quinn was gone after six months, leaving after the February 1, 1974 telecast. A more experienced correspondent, Bruce Morton, later took over the Washington desk, remaining there until 1977. During that period, the newscast evolved into a straightforward delivery of the morning news, much like Cronkite's evening newscast. Despite the anchor turnover through the years, the broadcast set a consistent tone which emphasized news and ideas over celebrity gossip or self-help tips. The anchor desk was subsequently shared by the team of Lesley Stahl and Richard Threlkeld, while Morton and Rudd returned to provide feature reports and commentary.