History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
Knicks–Nets rivalry
The Knicks and Nets have generally been antagonistic to each other since the beginnings of the Nets franchise. The Nets were originally established in 1966 as a founding member of the American Basketball Association (ABA), to be named the New York Americans, and league had intended for the team to play at the 69th Regiment Armory in Manhattan. The Knicks of the older NBA forced the Armory to back out three months before opening day, forcing the Nets to be left scrambling for a venue with opening day approaching, and it finally settled on the Teaneck Armory in Teaneck, New Jersey. The Nets would continue to move around for the remainder of their time in the ABA.