Coco Chanel
Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a French fashion designer and business woman. The founder and namesake of the Chanel brand, she was credited in the post-World War I era with liberating women from the constraints of the "corseted silhouette" and popularizing a sporty, casual chic as the feminine standard of style. A prolific fashion creator, Chanel extended her influence beyond couture clothing, realizing her design aesthetic in jewellery, handbags, and fragrance. Her signature scent, Chanel No. 5, has become an iconic product. She is the only fashion designer listed on "Time" magazine's . Chanel herself designed her famed interlocked-CC monogram, which has been in use since the 1920s.
Little black dress
In 1926 Gabrielle "Coco" Chanel published a picture of a short, simple black dress in American "Vogue". It was calf-length, straight and decorated only by a few diagonal lines. "Vogue" called it "Chanel's Ford". Like the Model T, the little black dress was simple and accessible for women of all social classes. "Vogue" also said that the LBD would become "a sort of uniform for all women of taste". This, as well as other designs by the house of Chanel helped disassociate black from mourning, and reinvent it as the uniform of the high-class, wealthy, and chic. As Coco herself proclaimed, "I imposed black; it's still going strong today, for black wipes out everything else around."