NFL on CBS
A number of NFL teams and their broadcasting departments have teamed up with CBS Sports to produce games; , these teams include the New York Jets (WCBS-TV in New York City) and Green Bay Packers (WGBA-TV in Green Bay and co-flagship WTMJ-TV in Milwaukee; since former CBS O&O WFRV-TV in Green Bay lost the local rights to the preseason games, Packers coverage on WGBA and WTMJ currently uses NBC's graphics package as both are affiliates of that network, although the telecasts continue to use a CBS technical and announcing team).
WTTA
In September 1999, WTTA became Tampa Bay's affiliate of The WB (replacing charter affiliate WMOR, which reverted to being an independent station), two years after the network entered into a group deal with Sinclair to affiliate the company's independent stations and UPN affiliates with The WB. The station began using the on-air brand "WB 38", and ran cartoons from Kids' WB during the week until January 2006, when the network discontinued its weekday kids block. As a result, Kids' WB programming on WTTA had been relegated to Saturday mornings as of 2006. In 1999, WTTA's operations were taken over by Sinclair after the company entered into a local marketing agreement with Bay Television, which over time had grown become one of the nation's largest television station owners. However, Bay Television was effectively a subsidiary of Sinclair; it was owned by Sinclair CEO David Smith, his brothers J. Duncan, Frederick and Robert Smith, and Robert Simmons. Bay Television could also be considered a shell corporation used for the purpose of circumventing Federal Communication Commission (FCC) ownership rules. Normally, this would apply to a duopoly that Sinclair operates, but the Tampa Bay market is one of the few markets where the company does not own or operate more than one television station.
On January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation (which spun off from Viacom at the end of 2005) announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW. UPN (O&O) station WTOG (channel 44) was named as one of the network's charter affiliates through an 11-station group deal with owner CBS Corporation (with the inclusion for the pass over from Tribune-owned WB affiliates in Philadelphia, Seattle and Atlanta). On February 22, 2006, News Corporation announced the launch of a new "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television. Sinclair then announced WTTA would be the market's MyNetworkTV affiliate; the station rebranded as "My TV Tampa Bay" the week before that network's September 5, 2006 debut.