Coco Chanel
As 1971 began, Chanel was 87 years old, tired, and ailing. She carried out her usual routine of preparing the spring catalogue. She had gone for a long drive the afternoon of Saturday, 9 January. Soon after, feeling ill, she went to bed early. She died on Sunday, 10 January 1971, at the Hotel Ritz, where she had resided for more than 30 years.
Her funeral was held at the Église de la Madeleine; her fashion models occupied the first seats during the ceremony and her coffin was covered with white flowers—camellias, gardenias, orchids, azaleas and a few red roses. She died in her infamous style, announcing: "You see, this is how you die."
Coco Chanel
According to Edmonde Charles-Roux, Chanel had become tyrannical and extremely lonely late in life. In her last years she was sometimes accompanied by Jacques Chazot and her confidante Lilou Marquand. A faithful friend was also the Brazilian Aimée de Heeren, who lived in Paris four months a year at the nearby Hôtel Meurice. The former rivals shared happy memories of times with the Duke of Westminster. They frequently strolled together through central Paris.