NFL on CBS
A number of NFL teams and their broadcasting departments have teamed up with CBS Sports to produce games; , these teams include the New York Jets (WCBS-TV in New York City) and Green Bay Packers (WGBA-TV in Green Bay and co-flagship WTMJ-TV in Milwaukee; since former CBS O&O WFRV-TV in Green Bay lost the local rights to the preseason games, Packers coverage on WGBA and WTMJ currently uses NBC's graphics package as both are affiliates of that network, although the telecasts continue to use a CBS technical and announcing team).
1994 United States broadcast TV realignment
KTBC and WITI served markets containing significant fan bases for nearby NFC teams. KTBC had aired Dallas Cowboys games (including exhibitions that occur during the preseason) for years in the Austin market; WITI, meanwhile, had broadcast Green Bay Packers games to its Milwaukee audience since September 1977, six months after it rejoined CBS in a reversal of an April 1961 affiliation swap with WISN (channel 12) in which the two stations had traded their respective affiliations with ABC and CBS (the Packers had played select regular season games in Milwaukee through the 1994 season). Due to Green Bay being a sweeps-only Nielsen market that utilized paper diary-only measurement for most of its history, the larger Milwaukee market was (and continues to be) often cited more for ratings purposes by the NFL and networks that carry the league's games than the numbers for the smaller Green Bay market. In Cleveland and Kansas City, WJW and WDAF respectively aired Browns (except following the team's relocation to Baltimore in 1996 before their recreation as an expansion team in 1998) and Chiefs games only when Fox aired a game featuring an NFC opponent (ironically in Kansas City, WDAF aired most of the Chiefs' games as an NBC affiliate by way of that network's rights to the AFC).