BTS (band)
In the beginning of 2019 it was reported they have a combined net worth of over US$60 million. When their partnership with Mattel was announced in 2019, the company's stocks raised more than 8% within a day.
Matchbox (brand)
However, the main focus at Matchbox continued to be their smaller cars. Other brands, including Husky/Corgi Junior, Budgie, and Cigar Box, attempted to compete with Matchbox, but none were particularly successful until American toy giant Mattel introduced the revolutionary low-friction "racing" wheels on its Hot Wheels line of cars. These models, although less true to scale and often featuring fantasy vehicles, were attractive, painted in bright metallic colours and fitted with racing-style "mag" wheels and slick tires, and were marketed aggressively and with numerous accessory products, such as race track sets and the like. The Hot Wheels line often featured models that were decidedly American. In 1969, a second competitor based in the US, Johnny Lightning, entered the market, and the bottom effectively fell out of Lesney's US sales. At the same time, the other major market (the UK) was also under attack by competitors.