Paul Heyman
Paul Heyman (born September 11, 1965) is an American entertainment producer, writer, performer, marketer, promoter, professional wrestling manager, and commentator. He is currently signed to WWE, where he performs on the Raw brand. He has shunned the label of "manager" for decades, preferring the term "advocate" or "agent" for his work with Brock Lesnar, and has also called himself an "agent" or "CEO".
Hell in a Cell (2013)
Another major feud playing out in the WWE pitted CM Punk against Paul Heyman and his wrestler clients, whom he dubs "Paul Heyman guys". At the Money in the Bank pay-per-view in July, while still posing as his supporter, Heyman turned on Punk and cost him the Money in the Bank ladder match for a future WWE Championship match. This started a rivalry that soon brought Heyman's client, Brock Lesnar, into the fray, leading to a No Disqualification match between Lesnar and Punk at SummerSlam, which the former won with Heyman's help. At Night of Champions the next month, in a 2-on-1 handicap elimination no disqualification match, Punk eliminated Curtis Axel (another Heyman's client), before beating down Heyman himself. However, Ryback interfered in the match and put Punk through a table, allowing Heyman to pin him and win the match. As the newest "Paul Heyman guy", Ryback faced Punk at Battleground, but lost the match, when Punk pinned him after hitting a low blow behind the referee's back. This loss irked both Heyman and Ryback, and it was officially announced on WWE.com on October 9, that Punk will face off against Ryback in a rematch at Hell in a Cell. On the October 14 episode of "Raw", Heyman attempted to convince Maddox to turn the encounter into a 2-on-1 handicap match, with Axel teaming with Ryback. Instead, Maddox set up a "beat the clock" contest in two matches featuring Punk and Ryback individually, with the wrestler to win his match in shorter time than the other to pick the stipulation for their match at Hell in a Cell. Though Ryback defeated R-Truth in a time of 5:44, Punk defeated Axel with 11 seconds to spare, thus "beating the clock". As result of this victory, Punk himself added Heyman to the match as Ryback's partner, additionally making it a Hell in a Cell match, at the Hell in a Cell pay-per-view.