Chanel ready-to-wear collection
Chanel is a privately held French company founded in 1909 by Gabrielle Bonheur Chanel, a former milliner. The Chanel ready-to-wear collection is showcased biannually for spring-summer and autumn-winter seasons during Paris Fashion Week to an audience of media, retailers, buyers, investors, and customers, under the auspices of the Chambre Syndicale du Prêt-à-Porter des Couturiers et des Créateurs de Mode, which is one of three trade associations affiliated with the Fédération française de la couture, du prêt-à-porter des couturiers et des créateurs de mode. The House of Chanel is known for liberating women from the corset in the early 20th century and designing fluid, jersey pieces, most notably the little black dress. Chanel died in 1971, Karl Lagerfeld has been the Creative Director since 1983.
Coco Chanel
At more than 70 years old, after having her couture house closed for 15 years, she felt the time was right for her to re-enter the fashion world. The revival of her couture house in 1954 was fully financed by Chanel's opponent in the perfume battle, Pierre Wertheimer. When Chanel came out with her comeback collection in 1954, the French press were cautious due to her collaboration during the war and the controversy of the collection. However, the American and British press saw it as a "breakthrough", bringing together fashion and youth in a new way. Bettina Ballard, the influential editor of the US "Vogue", remained loyal to Chanel, however, and featured the model Marie-Hélène Arnaud—the "face of Chanel" in the 1950s—in the March 1954 issue, photographed by Henry Clarke, wearing three outfits: a red dress with a V-neck paired with ropes of pearls; a tiered seersucker evening gown; and a navy jersey mid-calf suit. Arnaud wore this outfit, "with its slightly padded, square shouldered cardigan jacket, two patch pockets and sleeves that unbuttoned back to reveal crisp white cuffs", above "a white muslin blouse with a perky collar and bow [that] stayed perfectly in place with small tabs that buttoned onto the waistline of an easy A-line skirt." Ballard had bought the suit herself, which gave "an overwhelming impression of insouciant, youthful elegance", and orders for the clothing that Arnaud had modelled soon poured in from the US.