Serial (radio and television)
In television and radio programming, a serial has a continuing plot that unfolds in a sequential episode-by-episode fashion. Serials typically follow main story arcs that span entire television seasons or even the full run of the series, which distinguishes them from traditional episodic television that relies on more stand-alone episodes. Worldwide, the soap opera is the most prominent form of serial dramatic programming.
Chinawut Indracusin
Thai television soap opera or drama are a popular genre of Thai television. They are known in Thai as ละครโทรทัศน์ (RTGS: lakhon thorathat, lit. "television drama") or ละคร (lakhon, pronounced [la.kʰɔːn], or lakorn). They are shown generally at prime-time on Thai television channels. A series will run for about three months. It may air two or three episodes a week. Channels will compete for the most popular stars as they attract the most viewers. A lakorn episode is normally 1 hour and a small amount or 30 minutes. When internationally broadcast, the running time is around 45 min. per episode.