Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Automatic watch
The Rolex Watch Company improved Harwood's design in 1930 and used it as the basis for the Rolex Oyster Perpetual, in which the centrally mounted semi-circular weight could rotate through a full 360° rather than the about 200° of the 'bumper' winder. Rolex's version also increased the amount of energy stored in the mainspring, allowing it to run autonomously for up to 35 hours.