Bundaberg
At the 2016 Census population of the Bundaberg Significant Urban Area was 69,061.
Bundaberg Rum
In 2009 as part of the Q150 celebrations, the Bundaberg Rum Distillery was announced as one of the Q150 Icons of Queensland for its role as a "location".Bundaberg Rum is a major sponsor of the Australian Wallabies rugby union team and also sponsors the Bundaberg Rum Rugby Series. Bundaberg is also a sponsor of the NSW Waratahs. Bundaberg Rum sponsored the rugby league ANZAC Test till 2009. Bundaberg Rum signed a 5-year deal with the NRL to be the official dark rum of the NRL. They are also the naming-rights sponsor of NRL Friday Night Football.