1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
Joan Vollmer
Brenda Knight in "The Women of the Beat Generation":
Joan Vollmer Adams Burroughs was seminal in the creation of the Beat revolution; indeed the fires that stoked the Beat engine were started with Joan as patron and muse. Her apartment in New York was a nucleus that attracted many of the characters who played a vital role in the formation of the Beat; ... Brilliant and well versed in philosophy and literature, Joan was the whetstone against which the main Beat writers — Allen, Jack, and Bill — sharpened their intellect. Widely considered one of the most perceptive people in the group, her strong mind and independent nature helped bulldoze the Beats toward a new sensibility.