History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
1968–69 New York Nets season
The 1968–69 New York Nets season was the first season of the Nets in New York and second overall season in the American Basketball Association (ABA). After one year in New Jersey, the team elected to play their games at Commack Arena in New York, the same place that they had tried to use for their one game playoff against the Kentucky Colonels that they forfeited due to unplayable conditions. Low attendance plagued the team at times, with the October 29 game drawing only 384 people to see the Nets play the Denver Rockets. Only 249 attended the game played on December 25, 1968 against the Rockets. The December 27 game was notable for a collision between Ken Wilburn and Rick Barry that cost Barry the rest of his season due to injury. Factors for the low attendance ranged from a lack of star power to the condition of the court, which was over the rink due to the Arena doubling as a hockey arena.