Coco Chanel
Although Chanel was viewed as a prominent figure of luxury fashion during her life, Chanel's influence has been examined further post death in 1971. She continued to spend her final years in luxury evermore at her magnificent Ritz apartment. When Chanel died, the first lady of France, Mme, Pompidou organized a hero's tribute. Soon damaging documents from French intelligence agencies were released that outlined Chanel's war time involvements that quickly ended her monumental funeral plans.
Chanel No. 5
In 1924, Chanel made an agreement with the Wertheimer brothers, Pierre and Paul, directors of the perfume house Bourjois, creating a new corporate entity, Parfums Chanel. The Wertheimers agreed to manage production, marketing, and distribution of Chanel No. 5. The Wertheimers would receive a 70 percent share of the company, and Théophile Bader, founder of the Paris department store Galeries Lafayette, would receive 20 percent. Bader had been instrumental in brokering the business connection by introducing Chanel to Pierre Wertheimer at the Longchamps races in 1922. For 10 percent of the stock, Chanel licensed her name to Parfums Chanel and removed herself from involvement in all business operations. Later, unhappy with the arrangement, Chanel worked for more than twenty years to gain full control of Parfums Chanel. She said that Pierre Wertheimer was "the bandit who screwed me".