Coco Chanel
As 1971 began, Chanel was 87 years old, tired, and ailing. She carried out her usual routine of preparing the spring catalogue. She had gone for a long drive the afternoon of Saturday, 9 January. Soon after, feeling ill, she went to bed early. She died on Sunday, 10 January 1971, at the Hotel Ritz, where she had resided for more than 30 years.
Her funeral was held at the Église de la Madeleine; her fashion models occupied the first seats during the ceremony and her coffin was covered with white flowers—camellias, gardenias, orchids, azaleas and a few red roses. She died in her infamous style, announcing: "You see, this is how you die."
Coco Chanel
At more than 70 years old, after having her couture house closed for 15 years, she felt the time was right for her to re-enter the fashion world. The revival of her couture house in 1954 was fully financed by Chanel's opponent in the perfume battle, Pierre Wertheimer. When Chanel came out with her comeback collection in 1954, the French press were cautious due to her collaboration during the war and the controversy of the collection. However, the American and British press saw it as a "breakthrough", bringing together fashion and youth in a new way. Bettina Ballard, the influential editor of the US "Vogue", remained loyal to Chanel, however, and featured the model Marie-Hélène Arnaud—the "face of Chanel" in the 1950s—in the March 1954 issue, photographed by Henry Clarke, wearing three outfits: a red dress with a V-neck paired with ropes of pearls; a tiered seersucker evening gown; and a navy jersey mid-calf suit. Arnaud wore this outfit, "with its slightly padded, square shouldered cardigan jacket, two patch pockets and sleeves that unbuttoned back to reveal crisp white cuffs", above "a white muslin blouse with a perky collar and bow [that] stayed perfectly in place with small tabs that buttoned onto the waistline of an easy A-line skirt." Ballard had bought the suit herself, which gave "an overwhelming impression of insouciant, youthful elegance", and orders for the clothing that Arnaud had modelled soon poured in from the US.