1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
The Beat Club
Ony Rodriguez began his career in the late 1980s as a rhythm guitarist and producer with EMI recording group The Voice In Fashion. Even after attaining minor commercial success, Ony Rodriguez decided to pursue his personal interests and style of music more and started The Beat Club. What began as an ongoing “free-form” studio jam with friends led to the international hit “Security”, and his departure from The Voice In Fashion.