Bilateral cingulotomy
Studies in patients that were a subject to bilateral cingulotomy, that involved fMRI analyses, showed that the anterior cingulate cortex has a key role in cognitive control and is highly likely to be involved in the control of attentional response, whereas the dorsal part of that region of the brain was not identified to be involved in such a process, although this is still under dispute. The function of the dorsal part of the cingulate cortex was connected to the sorting out and processing of conflicting information signals. In addition, neuroimaging studies also indicated that the anterior cingulate cortex participates in the modulation of cortical regions that are of higher order as well as sensory processing areas.
Cognitive dissonance
The results of the neural scan experiment support the original theory of Cognitive Dissonance proposed by Festinger in 1957; and also support the psychological conflict theory, whereby the anterior cingulate functions, in counter-attitudinal response, to activate the dorsal anterior cingulate cortex and the anterior insular cortex; the degree of activation of said regions of the brain is predicted by the degree of change in the psychological attitude of the person.
As an application of the free-choice paradigm, the study "How Choice Reveals and Shapes Expected Hedonic Outcome" (2009) indicates that after making a choice, neural activity in the striatum changes to reflect the person's new evaluation of the choice-object; neural activity increased if the object was chosen, neural activity decreased if the object was rejected. Moreover, studies such as "The Neural Basis of Rationalization: Cognitive Dissonance Reduction During Decision-making" (2010) and "How Choice Modifies Preference: Neural Correlates of Choice Justification" (2011) confirm the neural bases of the psychology of cognitive dissonance.