1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
Readings by Jack Kerouac on the Beat Generation
Readings by Jack Kerouac on the Beat Generation is the third and final spoken word album by the American novelist and poet Jack Kerouac, released in January 1960 on Verve Records. The album was recorded during 1959, prior to the publication of Kerouac's sixth novel, "Doctor Sax".