Chanel ready-to-wear collection
Chanel is a privately held French company founded in 1909 by Gabrielle Bonheur Chanel, a former milliner. The Chanel ready-to-wear collection is showcased biannually for spring-summer and autumn-winter seasons during Paris Fashion Week to an audience of media, retailers, buyers, investors, and customers, under the auspices of the Chambre Syndicale du Prêt-à-Porter des Couturiers et des Créateurs de Mode, which is one of three trade associations affiliated with the Fédération française de la couture, du prêt-à-porter des couturiers et des créateurs de mode. The House of Chanel is known for liberating women from the corset in the early 20th century and designing fluid, jersey pieces, most notably the little black dress. Chanel died in 1971, Karl Lagerfeld has been the Creative Director since 1983.
Ernest Beaux
At that time, Joseph Robert was the chief perfumer at Chiris. With little prospect of being promoted under him, Ernest Beaux tried to use his contacts to the emigrated Russian nobility to get new projects. In 1920, with the help of the Grand Duke Dmitri Pavlovich of Russia (1891–1941), a companion of Coco Chanel (1883–1971), he arranged a meeting in Cannes late in the summer of 1920, where he presented his current and former works to Mlle. Chanel. Chanel chose the "No. 5" as a Christmas present for her best clients. When Ernest Beaux asked her how she wanted to name that scent, she replied: "I always launch my collection on the 5th day of the 5th months, so the number 5 seems to bring me luck – therefore, I will name it 'Nº 5'".