Master Chief (Halo)
MCPON John-117, or "Master Chief", is a fictional character and the protagonist of the "Halo" fictional universe created by Bungie. Master Chief is a playable character in the series of science fiction first-person shooter video games "", "Halo 2", "Halo 3", "Halo 4", and "". Outside video games, the character appears in books and graphic novels—"", "", "", and ""—and has cameos in other "Halo" media, including "", "", "The Halo Graphic Novel", "Halo Legends" and "".
The Life (advertisement)
In early 2009, McCann received a brief to create a new campaign for the latest entrant into the "Halo" series, a first-person shooter called "Halo 3: ODST". It would be the first game in the franchise not to feature the series' protagonist, the Master Chief. McCann returned with a pitch for a campaign in the same vein as "Believe", aiming to humanize the soldiers featured in the "Halo" universe. The project was greenlit, and McCann brought back several collaborators from "Believe" to handle this new campaign, now given the working title of "The Life".