Brooklyn Nets
After the Nets' move to Brooklyn, the team introduced a new superhero mascot named BrooklyKnight (a pun on the demonym "Brooklynite") on November 3, 2012. In his first appearance, he was lowered from the ceiling of the Barclays Center amid sparks and fanfare and introduced by Nets PA announcer David Diamante: "Here to defend Brooklyn, he's the BrooklyKnight." The mascot was co-created by Marvel Entertainment, a sister company to NBA broadcasters ABC and ESPN. The character also starred in 32-page comic book published by Marvel titled "BrooklyKnight #1", written by Jason Aaron with art by Mike Deodato. After the Nets' second season in Brooklyn, the BrooklyKnight mascot was retired.
SportsNet New York
SportsNet New York was launched on March 16, 2006. The network was created in order for the New York Mets to better leverage the team's television broadcasting rights, which were previously held by Cablevision for its regional sports networks MSG and FSN New York. From 1998 to 2002, Cablevision had a monopoly on the cable television rights to all local professional sports franchises in the New York City market, which resulted in the company using those rights for various business practices (some controversial among viewers and local media analysts) such as moving certain games to its MSG Metro Channels, a group of locally based services that had limited distribution on most cable providers in the New York City metropolitan area. In 2002, YankeeNets – then the corporate entity which owned both the New York Yankees and New Jersey Nets – ended the monopoly by launching the YES Network to serve as the local cable broadcaster of their games, leaving the Mets in the Cablevision fold until that team's contract with the company (the dominant cable provider outside of Manhattan and the adjacent boroughs) expired in 2005.