History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
Nassau Coliseum
The New York Islanders of the National Hockey League (NHL) played at the Coliseum from 1972 to 2015 before moving to Brooklyn's Barclays Center. After the move proved to be commercially unsuccessful, the team began splitting its home schedule between Barclays and the renovated Coliseum in 2018, and will do so until at least 2021 after the completion of its new Belmont Park Arena. It was the former home of the New York Nets of the American Basketball Association (ABA) and National Basketball Association (which now plays at Barclays as the Brooklyn Nets) from 1972 to 1977. In 2017, the venue became the new home of the Brooklyn Nets' NBA G League team, the Long Island Nets.