History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
History of the Brooklyn Nets
In April 2016, the Nets hired former Knicks and Hawks assistant Kenny Atkinson as the new head coach. During Nets free agency in the summer of 2016, the team started and have nearly completed their rebuilding process by acquiring through sign or trade deals the following; Randy Foye, Anthony Bennett, Trevor Booker, Luis Scola, and Jeremy Lin. However, the Nets fell below even the lowest of expectations when they secured a league-worst 8–33 record at the midway point of the season, and an 11-game losing streak with a 119–109 loss to the Raptors. The streak was the longest since their 0–18 start in the 2009–2010 season. This was partly because starting point guard Jeremy Lin had missed 29 of the 41 games played up until that point with a hamstring injury. On January 9, 2017, the Nets waived Anthony Bennett and was replaced by Quincy Acy who was given a 10-day contract. They ultimately finished 20–62, the worst record in the league. Additionally, as part of the deal that brought them Pierce and Garnett four years earlier, they had to swap their 2017 first-round pick with the Celtics.