SRI International
In December 2007, SRI launched a spin-off company, Siri Inc., which Apple acquired in April 2010. In October 2011, Apple announced the Siri personal assistant as an integrated feature of the Apple iPhone 4S. Siri's technology was born from SRI's work on the DARPA-funded CALO project, described by SRI as the largest artificial intelligence project ever launched. Siri was co-founded in December 2007 by Dag Kittlaus (CEO), Adam Cheyer (vice president, engineering), and Tom Gruber (CTO/vice president, design), together with Norman Winarsky (vice president of SRI Ventures). Investors included Menlo Ventures and Morgenthaler Ventures.
Apple Maps
On June 11, 2012, during the Apple Worldwide Developers Conference (WWDC), Apple announced the initial release of Apple Maps and revealed that the application would replace Google Maps as the default web mapping service in iOS 6 and beyond. Apple also announced that the application would include turn-by-turn navigation, 3D maps, Flyovers, and the virtual assistant Siri. Furthermore, Apple stated that iPhone users would be able to navigate Apple Maps while in the locked screen. The mapping service was released on September 19, 2012. Following the launch, Apple Maps was heavily criticized, which resulted in a public apology by Apple CEO Tim Cook in late September and the departure of two key employees of Apple. (See also §Early inaccuracy)