1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
Beat Party!
Due to the similar reference points, 1960s beat music and emphasis on fashion from the same era, Beat Parties have drawn comparisons to the Mod Revival which took place in the late 1970s and early 1980s throughout the United Kingdom. However unlike the Mod Revival which had The Jam and lead singer and Mod Paul Weller as its focal point, the Beat Party! culture is instead primarily influenced by its participants who all hold a dewy eyed love for the 1960s.