Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Datejust
In 2016, the Rolex Oyster Perpetual Datejust 41 was released. The watch comes in stainless steel, and two-tone stainless steel and 18k yellow or 18k everose gold (Rolex's version of rose gold) bracelets. The 2016 41mm Datejust is on an Oyster or Jubilee bracelet. While the Datejust 41 has a similar-sized 41mm diameter case as the Datejust II, the Datejust 41 has smaller indexes and a thinner bezel compared to the Datejust II.