The Young and the Restless
With the success of another iconic character, Kimberlin Brown's Sheila Carter, Bell successfully crossed her over from "The Young and the Restless" to his second soap, "The Bold and the Beautiful", in 1992. The success of the crossover was due to the creativity of Bell, as the nefarious character of Sheila was presumed to have died in a fire on "The Young and the Restless".
The Bold and the Beautiful
Upon its debut as the replacement of former soap opera "Capitol" in the CBS Daytime lineup, "The Bold and the Beautiful" ended eighth in the final year ratings. Initially CBS' lowest-rated soap, its numbers were still respectable and began to climb. By 1992, after a successful crossover involving villain Sheila Carter from "The Young and the Restless", it had climbed to third. By the mid-to-late 1990s, following yet another crossover, it moved up to second and has consistently remained there since. Throughout the 2000s (decade), "The Bold and the Beautiful" and all the other remaining network daytime dramas have witnessed a steady erosion of viewers, mainly due to vastly altered viewing habits induced by cable networks and alternative genres such as reality, court shows, and talk shows on minor network affiliates.