One Life to Live
Since the agreement made between ABC and Prospect Park was not limited to internet television and did allowed "One Life to Live" to be broadcast on traditional television, there was an announcement on August 3, 2011 about a possibility of "One Life to Live" airing on a cable channel. On October 5, 2011, the project to bring "One Life to Live" to cable was reiterated in a "New York Times" article, where it was revealed that Prospect Park planned to first air episodes on The Online Network, then make them available on television on demand and, then weeks later, on cable television.
One Life to Live
The 2009-2010 season was a particularly difficult year for "One Life to Live". During the week of June 28, 2010, the show ranked last among all soap operas with 2.1 million viewers, compared to 2.3 million for "As the World Turns". As "One Life to Live" entered the 2010-2011 season, ratings improved, but not enough to prevent ABC from cancelling the program on April 14, 2011. After the cancellation announcement, "One Life to Live" began to surpass "General Hospital" in total number of viewers, but "General Hospital" continued to dominate "One Life to Live" in several specific categories, most notably the key demographic of women between 18 and 49 years old, usually prioritized by daytime networks. By November 2011, "One Life to Live" had dethroned "General Hospital" in every category. Overall, "One Life to Live" was the third highest rated program among the five remaining soap operas in its last season, trailing "The Young and the Restless" and "The Bold and the Beautiful", but ahead of "General Hospital" and "Days of Our Lives". The show averaged 2.6 million viewers on a daily basis during its final weeks. Its final episode on January 13, 2012 drew more than 3.8 millions viewers, one of the highest ratings in the history of soap opera finales.