Coco Chanel
As 1971 began, Chanel was 87 years old, tired, and ailing. She carried out her usual routine of preparing the spring catalogue. She had gone for a long drive the afternoon of Saturday, 9 January. Soon after, feeling ill, she went to bed early. She died on Sunday, 10 January 1971, at the Hotel Ritz, where she had resided for more than 30 years.
Her funeral was held at the Église de la Madeleine; her fashion models occupied the first seats during the ceremony and her coffin was covered with white flowers—camellias, gardenias, orchids, azaleas and a few red roses. She died in her infamous style, announcing: "You see, this is how you die."
Marie-Louise Jaÿ
Marie-Louise Jaÿ died on 27 December 1925 in Paris at the age of 87.
Ernest Cognacq died on 21 February 1928.
They were succeeded by their adopted nephew, Gabriel Cognacq (1880–1951).
By the 1990s the stores were no longer profitable and were sold to the LVMH group, which had already bought Le Bon Marché.
They were closed in 2005.