BTS (band)
In the beginning of 2019 it was reported they have a combined net worth of over US$60 million. When their partnership with Mattel was announced in 2019, the company's stocks raised more than 8% within a day.
Intellivision
In 1982, with new machines introduced by competitors, Mattel marketing wanted to bring an upgraded system to market sooner. The "Intellivision III" was to be an upgraded but backward compatible system; based on a similar CP1610 processor and with an improved graphics STIC chip producing double the resolution with more sprites and colors. The Intellivision III existed in the lab and a new EXEC was written for it but little else. It was cancelled in mid-1983. A Mattel document called "Target Specification Intellivision III" has the following.According to the company's 1982 10-K report to the Securities and Exchange Commission, Mattel had almost 20% of the domestic video-game market. Although the Atari 2600 had more third-party development, "Creative Computing Video & Arcade Games" reported after visiting the summer 1982 Consumer Electronics Show that "The momentum is tremendous". Activision and Imagic began releasing games for the Intellivision, as did hardware rival Coleco. Mattel created "M Network" branded games for Atari's system. The company's advertisement budget increased to over $20 million for the year. In its October 1982 stockholders' report Mattel announced that "Electronics" had, so far that year, posted a nearly $100 million profit on nearly $500 million sales; a threefold increase over October 1981.