Hatsune Miku
A series of rhythm games starting from "" were produced by Sega under license using Hatsune Miku and other Crypton Vocaloids, as well as "fan-made" Vocaloids like Akita Neru. TinierMe also made attire that looks like Miku's for their services, allowing users to make their avatar resemble her. The series has sold 6million copies. "" was developed for the Nintendo 3DS. Miku's appearance in this game is based on the Nendoroid series of figures. Hatsune Miku is also briefly referenced in the game "Recettear", where a young man stargazing sees "The Green-Onion Girl" constellation. Also, in 2013, Saki Fujita voices Fei-Yen HD, a character based on one of Hatsune Miku's modules, in "Super Robot Wars UX"; this appearance does not use Miku's vocal library.
Vocaloid
Despite its growing popularity as a franchise, by December 2015, Vocaloid was still struggling to make an impact in the west; Hatsune Miku also did not make as much of an impact. Concerns were mostly focused on Vocaloid itself at this point. It was also reported that more Japanese companies were growing protective of their properties, with "", which was released at the time, being the center of one such conflict of copyright interest. The market for such games was described as a "niche audience in the west".