Carlos Salinas de Gortari
Carlos Salinas de Gortari (; born 3 April 1948) is a Mexican economist and politician affiliated with the Institutional Revolutionary Party (PRI) who served as President of Mexico from 1988 to 1994. He is widely regarded as the most influential politician in Mexico over the last 30 years. Earlier in his career he worked in the Budget Secretariat eventually becoming Secretary. He was the PRI presidential candidate in 1988, and was declared elected on 6 July 1988 after a controversial electoral process and accusations of electoral fraud.
Miguel de la Madrid
President De la Madrid's biggest legacy may have been his implementation of economic neoliberal reforms in Mexico, breaking with decades of economic nationalism, and beginning mass privatization of state-run companies, a process which would be further deepened during the administration of his successor, Carlos Salinas de Gortari. De la Madrid was also the first of the so-called Technocrats to become President. On the other hand, those reforms and his unwillingness to allow a primary election to choose the PRI candidate for the 1988 Presidential elections are credited as the factors which led to the split of the party in 1987, with Cuauhtémoc Cárdenas and Porfirio Muñoz Ledo founding the Party of the Democratic Revolution (PRD by its initials in Spanish) in 1989, taking a great number of former priístas with them.