Malvertising
Websites or web publishers unknowingly incorporate a corrupted or malicious advertisement into their page. Computers can become infected pre-click and post click. It is a misconception that infection only happens when visitors begin clicking on a malvertisement. "Examples of pre-click malware include being embedded in main scripts of the page or drive-by-downloads. Malware can also auto-run, as in the case of auto redirects, where the user is automatically taken to a different site, which could be malicious. Malware can also be found in the delivery of an ad – where a clean ad that has no malware pre or post click (in its build and design) can still be infected whilst being called. Malicious code can hide undetected and the user has no idea what's coming their way. A post-click malvertisement example: "the user clicks on the ad to visit the advertised site, and instead is directly infected or redirected to a malicious site. These sites trick users into copying viruses or spyware usually disguised as Flash files, which are very popular on the web." Redirection is often built into online advertising, and this spread of malware is often successful because users expect a redirection to happen when clicking on an advertisement. A redirection that is taking place only needs to be co-opted in order to infect a user's computer.
Malware
Before Internet access became widespread, viruses spread on personal computers by infecting the executable boot sectors of floppy disks. By inserting a copy of itself into the machine code instructions in these executables, a virus causes itself to be run whenever a program is run or the disk is booted. Early computer viruses were written for the Apple II and Macintosh, but they became more widespread with the dominance of the IBM PC and MS-DOS system. Executable-infecting viruses are dependent on users exchanging software or boot-able floppies and thumb drives so they spread rapidly in computer hobbyist circles.