History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
Barclays Center
The Nets played two preseason games at Prudential Center in October 2009. The two preseason games were successful, and a deal that would have the Nets play at the Prudential Center for the 2010–11 and 2011–12 NBA seasons became more likely. Negotiations nearly fell apart, when the New Jersey Sports and Exhibition Authority refused to release the Nets from their lease at Izod. Negotiations resumed, and on February 18, 2010, the Nets finalized a deal that would move them to the Prudential Center in Newark, New Jersey until Barclays Center opened.