History of Yahoo!
On March 8, 1997, Yahoo! acquired online communications company Four11. Four11's webmail service, Rocketmail, became Yahoo! Mail. Yahoo! also acquired ClassicGames.com and turned it into Yahoo! Games. Yahoo! then acquired direct marketing company Yoyodyne Entertainment, Inc. on October 12, 1998. In January 1999, Yahoo! acquired web hosting provider GeoCities. Another company Yahoo! took over was eGroups, which became Yahoo! Groups in June 2000. On March 8, 1998, Yahoo! launched Yahoo! Pager, an instant messaging service that was renamed Yahoo! Messenger a year later.
Jeff Mallett
Mallett is recognized as an icon of the Internet technology boom that lit up stock markets from the mid-to-late 1990s. In 1995, Yahoo! founder Jerry Yang offered North Vancouver-born Mallett the job of president and COO at Yang’s 11-employee startup. Mallett helped the company go public in 1996, and during his seven-year tenure, helped build Yahoo into an entertainment and media brands.