Virtual reality
VR is most commonly used in entertainment applications such as gaming and 3D cinema. Consumer virtual reality headsets were first released by video game companies in the early-mid 1990s. Beginning in the 2010s, next-generation commercial tethered headsets were released by Oculus (Rift), HTC (Vive) and Sony (PlayStation VR), setting off a new wave of application development. 3D cinema has been used for sporting events, pornography, fine art, music videos and short films. Since 2015, roller coasters and theme parks have incorporated virtual reality to match visual effects with haptic feedback .
Valve Corporation
In March 2015, Valve and Taiwanese electronics company HTC announced a joint project to develop the Vive, a virtual reality headset with motion tracked controllers. The companies are working with Google, Lions Gate, and HBO to develop content for the device.