BTS (band)
In the beginning of 2019 it was reported they have a combined net worth of over US$60 million. When their partnership with Mattel was announced in 2019, the company's stocks raised more than 8% within a day.
Max Steel
In 2013 Mattel finished its relationship with Mainframe, (now known as Rainmaker Animation), and decided to reboot the TV series after 13 years. As part of this decision, Playground Productions, Nerd Corps Entertainment and FremantleMedia Kids & Entertainment created a completely different origin story, and Mattel produced new toys based on the new designs, notoriously different from the original ones. The most notable change was the drop of toy's clothes and wearable accessories. While the original action figures came with fabric made vest and pants and detachable or snap-on accessories, -thus allowing to undress or dress up the figures with additional gear-, the new ones had no clothes at all, and all their features were directly molded onto the figures surface. This also allowed Mattel to cut down the cost of production of the action figures. The new figures also lacked of spring, sound or light features, which were not included until 2015, but in limited figures only.