Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
Exit Tunes, Inc.
The company's label Exit Tunes was responsible for the release of the trance album series "Exit Trance". Exit Tunes has also released albums featuring Vocaloid music. In 2010, the compilation album "Exit Tunes Presents Vocalogenesis feat. Hatsune Miku" topped Japan's Oricon weekly album charts, becoming the first Vocaloid album to top the charts in its history. The following released album, "Exit Tunes Presents Vocalonexus feat. Hatsune Miku", became the second Vocaloid album to top the weekly charts in January 2011.