Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex GMT Master II
In 2018, Rolex would issue the red-and-blue "Pepsi" on a new steel GMT-Master II, which also has a Jubilee bracelet in lieu of the Oyster bracelet, and it will continue to be sold alongside the older white gold "Pepsi" watch. Two more GMT-Master II models were also introduced, one in red Everose gold and in steel, and another in Everose gold, both with a two-tone brown and black bezel giving them the nickname "Root Beer". These new GMT-Master IIs released in 2018 all use the new Caliber 3285 movement which adds Paraflex shock absorber and a 70-hour power reserve (instead of 48 hours) over the Caliber 3186.