Land use in China
China has four times the population of the U.S., within roughly the same area. With 1.3 billion inhabitants, 20% of the world’s population lives in China. While the rate of population growth has been declining for decades, the total number of inhabitants has been growing and is expected to do so through 2030. China’s urban population is growing rapidly; between 1950 and 2009, the percentage of the population living in urban areas quadrupled from 14% to 48%. Meanwhile, the rural population is declining, opening the landscape in areas that are not urbanized. The forests and farming land of eastern China support far more people and major cities than do the grasslands, deserts, and high mountain regions of the west.
Chinese animation
From the demographics perspective, the Chinese consumer market has identified 11% of the audience are under the age of 13 with 59% between 14 and 17 and 30% over 18 years of age. Potentially 500 million people could be identified as cartoon consumers. China has 370 million children, one of the world’s largest animation audiences.