Iftah Ya Simsim
The show focused on Arab heritage, like the wedding rituals of countries in the region, and included Arab poems and songs. "Iftah Ya Simsim" premiered in Kuwait in September 1979, and was broadcast in all Arabic-speaking countries excluding Egypt. The show's opening consisted of a catchy tune that became beloved of its young viewers. As the song played, the opening footage showed children across the Arab world running past familiar landmarks like the Pyramids and playing in playgrounds and ancient alleyways before running into a white fort that had its gates open wide. The show's set consisted of an intricately traditional Arabian neighborhood called "Sharee Eshreen" (20th Street).
Iftah Ya Simsim
"Iftah Ya Simsim" emphasized scientific thinking and the effects of technology on society. It sought to provide children with experiences that enriched their knowledge about their environment and improved their reasoning, through teaching them mathematical and geometric concepts. The show introduced its viewers to Arab history by citing important events, such as showing castles that were the center of historic battles. Geography was highlighted, especially the location of countries and their cities and capitals, which had the secondary effect of helping children increase their feelings of belonging and feeling proud of their Arab heritage. Children's social awareness, especially their comprehension of social roles and their functions, was also emphasized.