Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Milgauss
In 2007, Rolex brought back the Milgauss after nearly two decades as the model number 116400. There are currently four versions: white dial or black dial with a standard colorless sapphire crystal and the GV (Glace Verte) with black or blue dials. Rolex presented the new version with electric blue dial and green-tinted sapphire glass in 2014. The GV is the only Rolex produced with a tinted crystal. Although initially rumored to be a limited edition, the GV version is still produced nearly three years later.