History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
History of the Brooklyn Nets
Riding a strong second half of the season from Deron Williams, the Nets clinched their first playoff berth since the 2006–07 season on March 21, 2013. On April 3, 2013, Brooklyn ended an eight-game road trip by beating the Cleveland Cavaliers 113–95 for the team's 21st road win, clinching the first winning season on the road in the franchise's NBA history. Brooklyn played its first ever playoff series in the borough versus the Chicago Bulls. After defeating the undermanned Bulls in a blowout in Game 1, the Nets then proceeded to lose Games 2 and 3 before giving up a 17-point lead in the final minutes of the fourth quarter in Game 4 and losing in overtime. The Nets won the next two games, only to lose Game 7 in Brooklyn. With the season over, the Nets announced that Carlesimo would not return as head coach.