Survey (human research)
Survey research is often used to assess thoughts, opinions, and feelings. Surveys can be specific and limited, or they can have more global, widespread goals. Psychologists and sociologists often use surveys to analyze behavior, while it is also used to meet the more pragmatic needs of the media, such as, in evaluating political candidates, public health officials, professional organizations, and advertising and marketing directors. A survey consists of a predetermined set of questions that is given to a sample. With a representative sample, that is, one that is representative of the larger population of interest, one can describe the attitudes of the population from which the sample was drawn. Further, one can compare the attitudes of different populations as well as look for changes in attitudes over time. A good sample selection is key as it allows one to generalize the findings from the sample to the population, which is the whole purpose of survey research.
Research-based design
Contextual inquiry refers to the exploration of the socio-cultural context of the design. The aim is to understand the environment, situation, and culture where the design takes place. The results of the contextual inquiry are better understanding of the context by recognizing in it possible challenges and design opportunities. In this phase, design researchers use rapid ethnographic methods, such as participatory observation, note-taking, sketching, informal conversations, and interviews. At the same time as the field work, the design researchers are doing a focused review of the literature, benchmarking existing solutions, and analyzing trends in the area in order to develop insights into the design challenges.