Brooklyn Nets
After the Nets' move to Brooklyn, the team introduced a new superhero mascot named BrooklyKnight (a pun on the demonym "Brooklynite") on November 3, 2012. In his first appearance, he was lowered from the ceiling of the Barclays Center amid sparks and fanfare and introduced by Nets PA announcer David Diamante: "Here to defend Brooklyn, he's the BrooklyKnight." The mascot was co-created by Marvel Entertainment, a sister company to NBA broadcasters ABC and ESPN. The character also starred in 32-page comic book published by Marvel titled "BrooklyKnight #1", written by Jason Aaron with art by Mike Deodato. After the Nets' second season in Brooklyn, the BrooklyKnight mascot was retired.
History of the Brooklyn Nets
In an effort to start anew, Coleman and Anderson were both traded during the 1995–96 season and New Jersey hired UMass head coach John Calipari to coach the team. Kerry Kittles was selected in the 1996 NBA draft and midway through the 1996–97 season, the team traded for Sam Cassell. After a 26–56 season, the Nets made a major draft-day trade in June 1997, acquiring Keith Van Horn, Lucious Harris and two other players for Tim Thomas. The only player from the early 1990s that the Nets retained was Jayson Williams, who was developing into a rebounding specialist.
The 1997–98 season saw several changes for the Nets. The first was a rebranding of the team that saw the ditching of the previous logo in favor of a 3-D shield logo, which was designed by Patrick McDarby, representing a futuristic backboard that the team used until their departure from New Jersey, along with a new uniform set. The second was the team's style of play, which resulted in the Nets staying in playoff contention for most of the season. The team played well under Calipari, winning 43 games and qualifying for the playoffs on the last day of the season. Power forward Jayson Williams was selected as a reserve in the 1998 NBA All-Star Game. The Nets were seeded eighth in the Eastern Conference and lost to the Chicago Bulls in the 1998 playoffs in three straight games. The Nets played well and came close to taking the first two games.