1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
It's a Beat Wave
It's a Beat Wave is the debut album by American electro group Warp 9. Released in 1983, the album's producers, Lotti Golden and Richard Scher, "worked real emotion and intelligence into the world of experimental hip-hop and electro." Warp 9 was the moniker under which Golden and Scher created their brand of electro-futurism. The group's first single, "Nunk,"(1982), secured Warp 9's album deal with New York independent label Prism Records. The LP was released in 1983 in conjunction with the group's 3rd single, "Beat Wave." Warp 9's large following in the New York metropolitan area came to the attention of Island Records chief Chris Blackwell who signed Warp 9 to a world wide deal on Island Records (Prism/Island Records in the U.S.).