Yahoo!
Yahoo grew rapidly throughout the 1990s. Yahoo went public in April 1996 and its stock price rose by 600 percent within two years. Like many search engines and web directories, Yahoo added a web portal, putting it in competition with services like Excite, Lycos and America Online. By 1998, Yahoo was the most popular starting point for web users, and the human-edited Yahoo Directory the most popular search engine, receiving 95 million page views per day which was triple the number compared to rival Excite. It also made many high-profile acquisitions. Yahoo began offering free e-mail from October 1997 after the acquisition of RocketMail, which was then renamed to Yahoo! Mail. In 1998, Yahoo! decided to replace AltaVista as the crawler-based search engine underlying the Directory with Inktomi. Yahoo's two biggest acquisitions were made in 1999 - that of Geocities for $3.6 billion, and Broadcast.com for $5.7 billion.
Yahoo7
Yahoo7 was founded in January 2006 as a cross-media entity which would expand the content distribution networks of both internet-centric Yahoo and broadcast corporation Seven Media Group (now Seven West Media). Yahoo7's logo incorporates Yahoo! branding with Seven West Media's red "7". Yahoo7 replaced Yahoo!'s Australian and New Zealand websites which had been in operation since September 1997, taking on the majority of Seven's online operations in the process. Ryan Stokes, current chairman of Seven's Pacific Magazines division, said in a media release that the Yahoo7 entity would provide a "leading platform to engage the online audiences with the best global products and locally relevant media content for their connected lives".