George Berkeley
Berkeley argued that forces and gravity, as defined by Newton, constituted "occult qualities" that "expressed nothing distinctly". He held that those who posited "something unknown in a body of which they have no idea and which they call the principle of motion, are in fact simply stating that the principle of motion is unknown." Therefore, those who "affirm that active force, action, and the principle of motion are really in bodies are adopting an opinion not based on experience." Forces and gravity existed nowhere in the phenomenal world. On the other hand, if they resided in the category of "soul" or "incorporeal thing", they "do not properly belong to physics" as a matter. Berkeley thus concluded that forces lay beyond any kind of empirical observation and could not be a part of proper science. He proposed his theory of signs as a means to explain motion and matter without reference to the "occult qualities" of force and gravity.
Equivalence principle
Dutch physicist and string theorist Erik Verlinde has generated a self-contained, logical derivation of the equivalence principle based on the starting assumption of a holographic universe. Given this situation, gravity would not be a true fundamental force as is currently thought but instead an "emergent property" related to entropy. Verlinde's entropic gravity theory apparently leads naturally to the correct observed strength of dark energy; previous failures to explain its incredibly small magnitude have been called by such people as cosmologist Michael Turner (who is credited as having coined the term "dark energy") as "the greatest embarrassment in the history of theoretical physics". However, it should be noted that these ideas are far from settled and still very controversial.