Ubisoft Montreal
The establishment of Ubisoft Montreal is considered to have significant impact on Montreal. The Mile End area over the next several years transformed from a low-rent area to a commercial hub with new businesses, stores, restaurants and other attractions for the young workforce. For the city overall, Ubisoft Montreal was the first major video game studio and helped to establish its position as a creative city. Several other publishers, including Electronic Arts, Eidos Interactive, THQ and Warner Bros., established studios in Montreal following Ubisoft, with the Quebec and federal governments continuity to offer subsidiary programs to support high-tech job creation. In exchange, the studio has spent up to in the province of Quebec, and with their parent publisher, helped to open Ubisoft Quebec in Quebec City in 2005 and Ubisoft Saguenay in Saguenay in 2018 to help support Ubisoft Montreal's efforts, using similar tax incentives from the providence to help found these.
Ubisoft Montreal
A small team in Ubisoft Montreal worked on developing a "Prince of Persia" for the next-generation consoles starting in 2004. They wanted to break away from having the player-character as a prince, and soon came to the concept of having the player control one of the Assassins in protecting the prince during the period of the Third Crusade. The newer hardware allowed them to expand the linear gameplay from "Prince of Persia: The Sands of Time" into an open world. Ubisoft was not keen on releasing a title in the "Prince of Persia" series where the Prince was not the prime character, and the title was reworked to be a new IP, called "Assassin's Creed" that ended up being released in 2007, selling over 10 million units by 2014. The was the third major IP being developed at Ubisoft Montreal, and has also had numerous sequel since its release.