WrestleMania XXVI
Global Spectrum, the University of Phoenix Stadium's operator, had worked in previous years with World Wrestling Entertainment (WWE) to recruit the event to its venue. On January 18, 2008, Global Spectrum publicly announced its intention to host WrestleMania in 2010. The event gained media attention in the weeks prior when a photo of Wayne Gretzky, then head coach of the Phoenix Coyotes, wearing a shirt promoting the event surfaced in the Swedish newspaper "Expressen". A press conference, held on February 24, 2009 at the University of Phoenix Stadium, formally announced the event for Glendale, Arizona at the University of Phoenix Stadium; this event marked the first time a WrestleMania had taken place in the state of Arizona. Tickets for the event went on sale November 7, 2009 at 10:00am MST.
WrestleMania XXVI
One of the predominant rivalries heading into WrestleMania XXVI was between John Cena and Batista for the WWE Championship. The conflict started when Cena sided with Bret Hart over Hart's hostility with WWE Chairman Mr. McMahon. When Hart and McMahon confronted each other on the February 1 episode of "Raw", Batista saved McMahon from an attack and ambushed Hart from behind. After the show ended, Cena tried to help Hart but was too attacked by Batista. In the opening match of the Elimination Chamber event, Cena won the WWE Championship from Sheamus in an Elimination Chamber match but was shortly interrupted by McMahon, who ordered a title match between Cena and Batista to take place on the spot. With Cena too tired to compete, Batista defeated him and won the title. On the February 22 episode of "Raw", Cena asked for a rematch for the title at WrestleMania, which McMahon gave him the opportunity to as long as he defeated Batista that night. Later that night, Batista intentionally got himself disqualified by kicking Cena in the groin to set up their match at WrestleMania.