Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Bruce Davidson (equestrian)
He has also ridden at the Badminton Horse Trials, where he is one of only two Americans to win that event, and he also holds the honor of having the most wins at the Rolex Three Day Event with six victories. Through his 1974 World Championship victory, Davidson is credited with helping to create the Rolex event, as this victory allowed the US to host the 1978 World Championships. The 1978 event turned into an annual competition that eventually became the Rolex Kentucky Three-Day, which was the first and continues to be the only four-star eventing competition in the United States. Davidson has competed at the event almost every year since it began.