Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Daytona
On 26 October 2017, a Rolex Daytona (Ref. 6239) watch formerly owned by the actor Paul Newman was sold for US$17.75 million in New York, making it the most expensive wristwatch and the second most expensive watch ever sold at auction (as of November 2018).