1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
Beat Generation (play)
Beat Generation is a play written by Jack Kerouac upon returning home to Florida after his seminal work "On the Road" had been published in 1957. Gerald Nicosia, a Kerouac biographer and family friend has said that theatre producer Leo Gavin suggested that Kerouac should write a play; the outcome being "Beat Generation".