BTS (band)
In the beginning of 2019 it was reported they have a combined net worth of over US$60 million. When their partnership with Mattel was announced in 2019, the company's stocks raised more than 8% within a day.
Tyco Toys
When Tyco was purchased by Mattel on March 27, 1997, it was the third largest toy company in the United States. The brand survived into the early 2010s as the Mattel Tyco R/C division, while much of the "Sesame Street" line, Magna Doodle, and the View-Master were transferred to the Fisher-Price division.