Brooklyn Nets
After the Nets' move to Brooklyn, the team introduced a new superhero mascot named BrooklyKnight (a pun on the demonym "Brooklynite") on November 3, 2012. In his first appearance, he was lowered from the ceiling of the Barclays Center amid sparks and fanfare and introduced by Nets PA announcer David Diamante: "Here to defend Brooklyn, he's the BrooklyKnight." The mascot was co-created by Marvel Entertainment, a sister company to NBA broadcasters ABC and ESPN. The character also starred in 32-page comic book published by Marvel titled "BrooklyKnight #1", written by Jason Aaron with art by Mike Deodato. After the Nets' second season in Brooklyn, the BrooklyKnight mascot was retired.
Brooklyn Nets
However, the rivalry between the Nets and the Celtics appeared significantly cooled off by the June 2013 blockbuster trade that dealt Celtics stars Garnett and Paul Pierce to the Nets in exchange for Wallace, Humphries, and others. This move was billed as a merger of the two Atlantic Division teams. Celtics announcer Sean Grande said, "It's almost as if you found a great home for these guys. You couldn't have found a better place. These guys will be in the New York market, they'll be on a competitive team, they'll stay on national TV. It's funny, because the enemy of my enemy is my friend. So with Celtics fans feeling the way they do about the Heat, feeling the way they do about the Knicks, the Nets are going to become almost the second [Boston] team now."