American Horror Story
The pilot episode of "American Horror Story" was watched by 3.2 million viewers and averaged a 1.6 rating in the 18–49 years adult demographic, the most sought after by advertisers. These were the best numbers FX had ever received for a series premiere. The episode was seen by 3.2 million total viewers in 59 countries. Ratings increased as the season progressed, with the season finale being watched by 3.22 million viewers and receiving a 1.7 ratings share in the 18–49 years adult demographic. The series premiere aired in November 2011 across Europe and Latin America on Fox International Channels, and ranked as first or second most watched telecast in its timeslot among all paid television in most metered markets. "Numbers so strong, it's scary. "American Horror Story" has brought droves of new viewers to a killer global lineup", said Hernan Lopez, the president of Fox International Channels.
American Horror Story: Cult
It was later confirmed that the season would be set in the aftermath of the presidential election, with the first episode taking place on election night. Murphy explained it will be about "the fallout of that night, which to many people, from all sides of the camps is a horror story." He also revealed the season would not feature Donald Trump or Hillary Clinton, stating ""Horror Story" is always about allegory, so the election is allegory." In April 2017, Murphy confirmed that archive footage of the election night would be used in the season premiere.