Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Sea Dweller
In 1992, Comex diver Theo Mavrostomos achieved a record of of seawater (msw) in an onshore hyperbaric chamber. He took 43 days to complete the dive. The watch used during this scientific record dive, where a hydrogen-helium-oxygen (hydreliox) gas mixture was used as breathing gas, was a Rolex Sea-Dweller 16600 with a depth rating. Rolex used this achievement in advertising campaigns.