Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
Kizuna AI
Kizuna is able to livestream and record videos in a virtual environment; this is generally considered to rely on the free software MikuMikuDance. After the production crew designs a 3D model, they manually control the model to make certain movements. Then, they hire a voice actor to give the animation a voice. MikuMikuDance has often been used in the videos of Vocaloid pop music, allowing users to import and control the 3D models of virtual characters such as Hatsune Miku.