Virtual reality
VR is most commonly used in entertainment applications such as gaming and 3D cinema. Consumer virtual reality headsets were first released by video game companies in the early-mid 1990s. Beginning in the 2010s, next-generation commercial tethered headsets were released by Oculus (Rift), HTC (Vive) and Sony (PlayStation VR), setting off a new wave of application development. 3D cinema has been used for sporting events, pornography, fine art, music videos and short films. Since 2015, roller coasters and theme parks have incorporated virtual reality to match visual effects with haptic feedback .
Hedgehog Lab
After seeing growing interest in Virtual, Augmented and Mixed Reality, hedgehog lab invested in its own Immersive Technology division, equipped with state-of-the-art kit to develop for headsets like Oculus Rift, HTC Vive and Microsoft HoloLens. Launched in January, 2017, this is being headed up by one of the UK's leading experts, Shaun Allan, who has many years’ experience in the field, and whose VR pitch recently helped the North East region win the bid to host the Great Exhibition of the North.