Primary NFL television stations
A number of NFL teams and their broadcasting departments have teamed up with CBS Sports to produce games, and those teams includeNew York Jets (WCBS-TV New York), and Green Bay Packers (WGBA-TV Green Bay and co-flagship WTMJ-TV Milwaukee, NBC affiliates, though using NBC's graphics starting in 2012 rather than CBS's; the previous flagship had formerly been WFRV-TV, which was owned by CBS until 2007).
WIAT
The extensive changes that helped WIAT become a ratings force in the market in the latter years under Media General ownership continued as a New Vision-owned station. Under New Vision, channel 42 saw some of its largest ratings increases in the station's history. It is now one of the strongest CBS affiliates in the nation, after spending the better part of its history as one of the weakest. WIAT has particularly benefited from the network's broadcasts of college football games from the Southeastern Conference, which garner higher ratings on channel 42 than on any other station in the country. SEC game telecasts, particularly those involving the Alabama Crimson Tide and Auburn Tigers, are among the highest-rated programs in Birmingham during the NCAA Division I football season, typically delivering higher ratings in the market than network telecasts of the Super Bowl; this includes the Iron Bowl rivalry game between Alabama and Auburn, which – through CBS – has aired on WIAT for all but three years since 2000.