History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
Knicks–Nets rivalry
The Knicks–Nets rivalry is a crosstown rivalry between New York City's two National Basketball Association (NBA) teams, the New York Knicks and Brooklyn Nets. Both teams compete in Atlantic Division of the Eastern Conference. The New York Knicks were established in 1946 as one of the charter franchises of the NBA, and have been based at Madison Square Garden in Midtown Manhattan since 1968. The Nets were established in 1967 as a member of the now-defunct American Basketball Association, and joined the NBA in 1976. They have been based at Barclays Center in Brooklyn since 2012, though have played in the New York metropolitan area their entire existence.