Hanes
The Hanes brand is used by the company for marketing a variety of clothing:Hanes was founded in 1900 by John Wesley Hanes at Winston, North Carolina under the name Shamrock Knitting Mills.
Kokanee beer
Kokanee started life as a niche brand by attempting to appeal with only radio ads to the residents of the interior of British Columbia with the slogan, "Brewed right in the Kootenays". After Labatt bought the Columbia Brewery in 1974, they hired the advertising agency WestCan later to be known as Scali McCabe Sloves whose Vancouver office produced a number of humorous radio and then international award-winning TV campaigns introducing "The Sasquatch", including, for instance,(and still under the name WestCan at the time) 2 IBA's for TV. Two International Broadcast Awards and both introducing the legendary Sasquatch trademark and this success in TV to then take the brand to market domination and peak with a 30% plus brand share in 1986. These Sasquatch ads also were featured on the NBC "Tonight Show" as samples of the "World's Best". Other later efforts included a mock documentary showing Kokanee bottles migrating up a stream like salmon. These helped the brand become the market leader with a share of 17% in 1992. The Sasquatch 25 years later still a critical trademark for this effective branding.