Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
Microsoft Theater
Vocaloid character Hatsune Miku made her U.S. debut at the Microsoft Theater on July 2, 2011, as part of Anime Expo. She returned to the venue on October 11–12, 2014 as part of Miku Expo LA 2014. Both concerts were sold out. Hatsune Miku returned for another performance on May 6, 2016, as part of her first North American tour. She once again returned to the Microsoft Theater as part of her second tour of North America on June 29th, 2018. The 28th Annual Rock and Roll Hall of Fame inductions were held at the Microsoft Theater on April 18, 2013.