History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
2013–14 Brooklyn Nets season
After making the playoffs for the first time in six years during the 2012–13 season, the Nets had a busy off-season which featured the hiring of Jason Kidd (who played for the then-New Jersey Nets from 2001 to 2008 and led the Nets to the NBA Finals in 2002 and 2003) as the head coach. The Nets also traded Gerald Wallace, Kris Humphries, and three future draft picks to the Celtics for all-stars Kevin Garnett and Paul Pierce, along with Jason Terry. These transactions led to the Nets having the largest payroll in the NBA, and high expectations heading into the season. Defeating the Raptors in 7 games would be the Nets most recent playoff series win as of the 2017–18 NBA season. However, in the Semifinals, the Nets would go on to lose to the defending two-time NBA champion Miami Heat in five games.