Yahoo! Mail
Yahoo! made a deal with the online communications company Four11 for co-branded white pages. Marvin Gavin, who worked at Four11 as the Director of International Business Development, said "We always had a bias about being acquired by Yahoo. They were more entrepreneurial than Microsoft. We had a great cultural fit – it made a lot of sense." In the end, Yahoo! acquired Four11 for $96 million. The purpose behind acquiring Four11 was the company's RocketMail webmail service, which launched in 1997. Yahoo! announced the acquisition on October 8, 1997, close to the time that Yahoo! Mail was launched. Yahoo! chose acquisition rather than internal platform development, because, as Healy said, "Hotmail was growing at thousands and thousands users per week. We did an analysis. For us to build, it would have taken four to six months, and by then, so many users would have taken an email account. The speed of the market was critical."
Excite
On April 4, 1996, Excite went public with an initial offering of two million shares. Its offering was however overshadowed by its biggest rival, Yahoo!, which also went public at the same time. Excite's six founders became millionaires after the offering. In November 1996, America Online (AOL) agreed to make Excite its exclusive search and directory service, in return of a larger 20 percent share in Excite and sale of WebCrawler. In June 1997, Intuit, maker of Quicken and TurboTax, purchased a 19% stake in Excite and finalized a seven-year partnership deal. On October 16, 1997, Excite purchased Netbot, a comparison shopping agent. At the same time Intuit announced the launch of "Excite Business & Investing". Later that year a deal was finalized with Ticketmaster to provide direct online ticketing. On March 31, 1998, Excite reported a net loss of approximately $30.2 million and according to its first quarter report it had only enough available capital to meet obligations through December. Content from Excite's portal was collated from over 100 different sources. Excite was the first portal to start offering free e-mail, and this step was followed by rivals Yahoo! and Lycos.