Potential density
Potential density is a dynamically important property: for static stability potential density must decrease upward. If it doesn't, a fluid parcel displaced upward finds itself lighter than its neighbors, and continues to move upward; similarly, a fluid parcel displaced downward would be heavier than its neighbors. This is true even if the density of the fluid decreases upward. In stable conditions (potential density decreasing upward) motion along surfaces of constant potential density (isopycnals) is energetically favored over flow across these surfaces (diapycnal flow), so most of the motion within a 3-D geophysical fluid takes place along these 2-D surfaces.
Density
To determine volumetric mass density, one must first discount the volume of the void fraction. Sometimes this can be determined by geometrical reasoning. For the close-packing of equal spheres the non-void fraction can be at most about 74%. It can also be determined empirically. Some bulk materials, however, such as sand, have a "variable" void fraction which depends on how the material is agitated or poured. It might be loose or compact, with more or less air space depending on handling.