The Vampire Diaries
The series premiere of "The Vampire Diaries" on September 10, 2009, gave The CW its biggest series premiere, scoring 4.91 million viewers. Adding in DVR numbers, the ratings for the premiere swelled to an official 5.7 million viewers. In 2016, a "New York Times" study of the 50 TV shows with the most Facebook Likes found that "as with several other shows that focus on the supernatural", "The Vampire Diaries" was "slightly more popular outside of cities. That said, the show's fandom has the smallest amount of spatial variation of all 50 shows".
Reign (TV series)
"Reign" was announced on The CW's 2013 autumn line-up on May 10, 2013, placing it in the Thursday timeslot following "The Vampire Diaries", its biggest hit in young women demographic. The show had its series premiere on October 17, 2013, in the U.S. In Canada, the series airs a day earlier on M3, in simulcast with The CW on CTV Two, and in reruns on E! Canada. Beginning with season three, the show move to the latter network.