BTS (band)
In the beginning of 2019 it was reported they have a combined net worth of over US$60 million. When their partnership with Mattel was announced in 2019, the company's stocks raised more than 8% within a day.
Imaginext
The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 or older made by Mattel, as part of their Fisher-Price brand.