Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Datejust
In this year, Rolex had also introduced the new Caliber 3235 movement, which replaces more than 90% of the parts of its predecessor, the Caliber 3135 - Rolex’s longest running and most successful movement. Caliber 3235 comes with a new escapement, the Chronergy along with significant improvements, providing a 70-hours power reserve while maintaining the same dimensions as the former.