First generation of video game consoles
This was also the first involvement of Nintendo in video games. According to Martin Picard in the "International Journal of Computer Game Research": "in 1971, Nintendo had -- even before the marketing of the first home console in the United States -- an alliance with the American pioneer Magnavox to develop and produce optoelectronic guns for the Odyssey (released in 1972), since it was similar to what Nintendo was able to offer in the Japanese toy market in 1970s".
Club Nintendo
On March 17, 2015, after suddenly announcing their business partnership venture with DeNA, Nintendo stated that they were working with them on a new, cross-platform membership service called My Nintendo to supersede Club Nintendo for the Wii U, Nintendo 3DS, and Nintendo Switch, alongside other devices such as tablets, smartphones and PCs. It was initially launched in Japan on March 17, 2016, alongside Nintendo's first mobile title, "Miitomo".