NFL on CBS
A number of NFL teams and their broadcasting departments have teamed up with CBS Sports to produce games; , these teams include the New York Jets (WCBS-TV in New York City) and Green Bay Packers (WGBA-TV in Green Bay and co-flagship WTMJ-TV in Milwaukee; since former CBS O&O WFRV-TV in Green Bay lost the local rights to the preseason games, Packers coverage on WGBA and WTMJ currently uses NBC's graphics package as both are affiliates of that network, although the telecasts continue to use a CBS technical and announcing team).
WXOW
WXOW signed on on March 7, 1970 as a semi-satellite of WKOW-TV in Madison. Before then, ABC programming in the market was relegated to off-hours clearances on CBS affiliate WKBT (channel 8) and NBC affiliate WEAU (channel 13). Depending on the location, Western Wisconsin viewers could get the full ABC schedule on KMSP-TV from the Twin Cities, KAUS-TV (now KAAL) in Austin, Minnesota, or WKOW.