Malvertising
Websites or web publishers unknowingly incorporate a corrupted or malicious advertisement into their page. Computers can become infected pre-click and post click. It is a misconception that infection only happens when visitors begin clicking on a malvertisement. "Examples of pre-click malware include being embedded in main scripts of the page or drive-by-downloads. Malware can also auto-run, as in the case of auto redirects, where the user is automatically taken to a different site, which could be malicious. Malware can also be found in the delivery of an ad – where a clean ad that has no malware pre or post click (in its build and design) can still be infected whilst being called. Malicious code can hide undetected and the user has no idea what's coming their way. A post-click malvertisement example: "the user clicks on the ad to visit the advertised site, and instead is directly infected or redirected to a malicious site. These sites trick users into copying viruses or spyware usually disguised as Flash files, which are very popular on the web." Redirection is often built into online advertising, and this spread of malware is often successful because users expect a redirection to happen when clicking on an advertisement. A redirection that is taking place only needs to be co-opted in order to infect a user's computer.
Ransomware
Ransomware attacks are typically carried out using a Trojan, entering a system through, for example, a malicious attachment, embedded link in a Phishing email, or a vulnerability in a network service. The program then runs a payload, which locks the system in some fashion, or claims to lock the system but does not (e.g., a scareware program). Payloads may display a fake warning purportedly by an entity such as a law enforcement agency, falsely claiming that the system has been used for illegal activities, contains content such as pornography and "pirated" media.
Some payloads consist simply of an application designed to lock or restrict the system until payment is made, typically by setting the Windows Shell to itself, or even modifying the master boot record and/or partition table to prevent the operating system from booting until it is repaired. The most sophisticated payloads encrypt files, with many using strong encryption to encrypt the victim's files in such a way that only the malware author has the needed decryption key.