Virtual reality
VR is most commonly used in entertainment applications such as gaming and 3D cinema. Consumer virtual reality headsets were first released by video game companies in the early-mid 1990s. Beginning in the 2010s, next-generation commercial tethered headsets were released by Oculus (Rift), HTC (Vive) and Sony (PlayStation VR), setting off a new wave of application development. 3D cinema has been used for sporting events, pornography, fine art, music videos and short films. Since 2015, roller coasters and theme parks have incorporated virtual reality to match visual effects with haptic feedback .
Michael Mack
In 2002, Mack established his first own company, Mack Media. This company creates 3D/4D movies and virtual reality coasters. In 2015, the first VR coaster was officially launched in Europa-Park. The VR coaster in combination with a specially created "Coastiality" app received the "Deutschen Computerspielpreis", a award which is given by "Verband der deutschen Games-Branche e.V." and German Bundestag.
The German weekly magazine Wirtschaftswoche described Mack as a pioneer in this field.