Guitar Hero
Following a five-year hiatus, as described below, Activision announced "Guitar Hero Live" for release in late 2015 on most seventh-generation and eighth-generation consoles. "Live" was developed to rebuild the game from the ground up, and while the gameplay remains similar to the earlier titles, focusing primarily on the lead guitar, it uses a 3-button guitar controller with each button having "up" and "down" positions, making for more complex tabulators. The game using live footage of a rock concert, taken from the perspective of the lead guitarist, as to provide a more immersive experience.
Guitar Hero Live
On 14 April 2015, Hirshberg and Jackson invited Pete Wentz of Fall Out Boy and Gerard Way of My Chemical Romance to promote the game. Wentz performed his band's song "My Songs Know What You Did in the Dark" in the Guitar Hero Live mode, while Way and Jackson dueled each other on My Chemical Romance's song "Na Na Na". A commercial for the game was revealed in October 2015, starring Lenny Kravitz and James Franco. In conjunction with Activision, The CW ran special promotional ads for "Guitar Hero Live", featuring the actors David Ramsey and Candice Patton playing the game in the week prior to the game's release. Activision arranged to have rapper Macklemore play "Guitar Hero Live" with FreeStyleGames' Jamie Jackson during the halftime show of the Seattle Seahawks home game on the Sunday prior to the release of the game.