Nintendo
In 1975, Nintendo moved into the video arcade game industry with "EVR Race", designed by their first game designer, Genyo Takeda, and several more games followed. Nintendo had some small success with this venture, but the release of "Donkey Kong" in 1981, designed by Miyamoto, changed Nintendo's fortunes dramatically. The success of the game and many licensing opportunities (such as ports on the Atari 2600, Intellivision and ColecoVision) gave Nintendo a huge boost in profit and in addition, the game also introduced an early iteration of Mario, then known in Japan as Jumpman, the eventual company mascot.
Nintendo Entertainment Analysis &amp; Development
One of the first games developed by the R&D4 department was "Mario Bros." in 1983, designed and directed by Miyamoto. The department was, however, unable to program the game with such an inexperienced team, and so counted with programming assistance from Gunpei Yokoi and the R&D1 department. One of the first completely self-developed games was "Super Mario Bros.", the sequel to "Mario Bros." The game set standards for the platform genre, and went on to be both a critical and commercial success. In 1986, R&D4 developed "The Legend of Zelda", for which Miyamoto again served as a director. The phenomenal sales of "Super Mario Bros." and "The Legend of Zelda" fueled the expansion of the department with young game designers such as Hideki Konno, Katsuya Eguchi, Kensuke Tanabe, Takao Shimizu, who would later become producers themselves.