Guitar Hero
In April 2015, Activision announced a new entry in the series, titled "Guitar Hero Live". The title was developed by Activision's internal studio FreeStyleGames, who previously had worked on the "DJ Hero" spinoff titles. FreeStyleGames were given free rein to reboot the "Guitar Hero" series for next-generation consoles. One of their first innovations was to drop the standard five-button guitar controller, ultimately designing a six-button guitar controller, with two rows of three buttons each, allowing them to mimic actual guitar fingering. "Guitar Hero Live" was released with both a career and an online mode. The career mode used full-motion video taken from the perspective of a lead guitarist underneath the note highway, to create an immersive experience to the player. The online mode, called "GHTV", discarded the previous downloadable content approach and used a music video channel approach to stream playable songs to players, adding new songs to the catalog on a weekly basis. The game was released in October 2015.
Guitar Hero (video game)
The game and its sequels have created interest in young adults and children in learning how to play a real guitar, and has been considered as a "cultural phenomenon" that has created a significant cultural impact. At the end of 2009, several journalists, including "Wired", G4TV, CNN, the "San Jose Mercury News", the "Toronto Star", "Inc.", "The Guardian", and "Advertising Age", considered "Guitar Hero" to be one of the most influential products of the first decade of the 21st century, attributing it as the spark leading to the growth of the rhythm game market, for boosting music sales for both new and old artists, for introducing more social gaming concepts to the video game market, and, in conjunction with the Wii, for improving interactivity with gaming consoles.