Brooklyn Nets
After the Nets' move to Brooklyn, the team introduced a new superhero mascot named BrooklyKnight (a pun on the demonym "Brooklynite") on November 3, 2012. In his first appearance, he was lowered from the ceiling of the Barclays Center amid sparks and fanfare and introduced by Nets PA announcer David Diamante: "Here to defend Brooklyn, he's the BrooklyKnight." The mascot was co-created by Marvel Entertainment, a sister company to NBA broadcasters ABC and ESPN. The character also starred in 32-page comic book published by Marvel titled "BrooklyKnight #1", written by Jason Aaron with art by Mike Deodato. After the Nets' second season in Brooklyn, the BrooklyKnight mascot was retired.
New Jersey Devils
In 2000, McMullen sold the team to Puck Holdings, an affiliate of YankeeNets, for $176 million. The owners wanted to program Devils games on what eventually became the YES Network and move the team to a new arena in Newark. Neither of these proposals became reality under Puck Holdings' ownership. For the start of the next season, Lamoriello was appointed CEO of both the Devils and the New Jersey Nets of the National Basketball Association (NBA). He remained at the helm of the basketball team until it was sold with the intention of moving it to Brooklyn in 2004.