Brooklyn Nets
After the Nets' move to Brooklyn, the team introduced a new superhero mascot named BrooklyKnight (a pun on the demonym "Brooklynite") on November 3, 2012. In his first appearance, he was lowered from the ceiling of the Barclays Center amid sparks and fanfare and introduced by Nets PA announcer David Diamante: "Here to defend Brooklyn, he's the BrooklyKnight." The mascot was co-created by Marvel Entertainment, a sister company to NBA broadcasters ABC and ESPN. The character also starred in 32-page comic book published by Marvel titled "BrooklyKnight #1", written by Jason Aaron with art by Mike Deodato. After the Nets' second season in Brooklyn, the BrooklyKnight mascot was retired.
History of the Brooklyn Nets
On June 10, 2010, Avery Johnson was named the new head coach. Sam Mitchell was named assistant coach shortly thereafter. With owners Mikhail Prokhorov and Jay-Z, general manager Rod Thorn, and Johnson, who at that point had the best winning percentage of any coach in NBA history, on board, the Nets headed into the free agency period with millions in salary cap space and optimistic that they would be able to attract top free agents. They courted LeBron James, Dwyane Wade, and Chris Bosh to sign with the team and had cap space to sign at least one of them; however, all three signed with the Miami Heat. The Nets' biggest off-season acquisition turned out to be Travis Outlaw, who had a poor year for the team and was waived with the amnesty clause after the season.