Malware
Malware authors target bugs, or loopholes, to exploit. A common method is exploitation of a buffer overrun vulnerability, where software designed to store data in a specified region of memory does not prevent more data than the buffer can accommodate being supplied. Malware may provide data that overflows the buffer, with malicious executable code or data after the end; when this payload is accessed it does what the attacker, not the legitimate software, determines.
Malware
Some malware is used to generate money by click fraud, making it appear that the computer user has clicked an advertising link on a site, generating a payment from the advertiser. It was estimated in 2012 that about 60 to 70% of all active malware used some kind of click fraud, and 22% of all ad-clicks were fraudulent.