WHBF-TV
On June 3, 2016, Nexstar announced that it would retain ownership of WHBF and fellow CBS-affiliated sister station WFRV-TV in Green Bay, Wisconsin, and—on Media General's behalf—sell KWQC and its ABC-affiliated sister station in Green Bay, WBAY-TV, to Gray Television for $270 million. The transaction was approved by the FCC on January 11, 2017; the sale was completed on January 17, at which point the existing Nexstar stations and the former Media General outlets that neither group had to sell in order to rectify ownership conflicts in certain markets became part of the renamed Nexstar Media Group.
Wisconsin Public Television
In 1971, the state legislature created the Wisconsin Educational Communications Board, activating five stations as semi-satellites of WHA-TV during the 1970s. The first was WPNE-TV in Green Bay in 1972, ending KFIZ-TV's part-time affiliation with WHA (and hastening its demise only two months after WPNE went on the air). This was followed by WHWC-TV in Menomonie and WHLA-TV in La Crosse in 1973; WHRM-TV in Wausau in 1975 and WLEF in Park Falls in 1977, most taking call signs that originated from their co-owned radio counterparts. Originally, programming origination was split between WHA-TV and WPNE-TV. The stations adopted the on-air name of Wisconsin Public Television in 1986, and by then WHA-TV had become the sole originating station. Transmission and station identification is based out of ECB's Madison facility.