Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Daytona
The six-digit Daytonas are certified, self-winding chronometers with chronograph functions. Rolex sponsored the 24 Hours of Daytona car race, which became known as Rolex 24 at Daytona, from 1991, and named its chronograph watch after the race. Stainless steel variants of the Daytona remain hard to acquire, and a waiting list exists for interested purchasers of new watches, as production is limited to a few thousand per year.