Wrestle Kingdom 12
Behind the scenes, Jericho became part of a group of people that started pushing for the show to air on American pay-per-view (PPV) for the first time since Wrestle Kingdom 9 in 2015. Some in NJPW felt that airing the show through NJPW World would be enough, hoping that the Jericho signing would increase subscriber numbers. While NJPW was now considered more popular than in 2015, when Wrestle Kingdom 9 did 14,000 buys on American PPV, it was noted that the 2018 show would take place early Thursday morning in the United States as opposed to a weekend like it did in 2015, which was seen as a major negative in terms of getting buys from the country. In late November, it was reported that NJPW had turned down Fite TV's offer for PPV rights outside of Japan and would not be allowing the event to air on American PPV, wanting their streaming service to be the only way to see the event live. On December 3, it was announced that the top matches from the show would air on AXS TV on January 6, 2018, as part of an 11-hour block of NJPW programming with additional matches airing between January 12 and February 9. Five matches, including the top three matches, will air on TV Asahi as part of a special episode of "World Pro Wrestling" on the night of January 4.
Wrestle Kingdom 9
Bob Kapur of "Slam! Wrestling" wrote that the show was "too good to miss", "even if you're not a Japanese wrestling fan", with the positives being in-ring action, commentary and production levels, and "perhaps the only negative comment were some technical issues" with his Rogers' HD PPV feed failing. James Caldwell of the "Pro Wrestling Torch Newsletter" also concurred that the show was a "must-see". As well as a "fantastic opening video package running down the card", the NEVER Openweight Championship match received four out of five stars as a "fantastic match taking the Tokyo Dome to the next level." The IWGP Intercontinental Championship match received four-and-a-half stars: "... a big-time match on a big-time stage, and Ibushi looked the part of a big-time player". The IWGP Heavyweight Championship match received five stars, with Caldwell stating, "There's nothing better in the industry than these two on a big stage in a big-time main event. Just the world's best."