History of Yahoo!
On March 8, 1997, Yahoo! acquired online communications company Four11. Four11's webmail service, Rocketmail, became Yahoo! Mail. Yahoo! also acquired ClassicGames.com and turned it into Yahoo! Games. Yahoo! then acquired direct marketing company Yoyodyne Entertainment, Inc. on October 12, 1998. In January 1999, Yahoo! acquired web hosting provider GeoCities. Another company Yahoo! took over was eGroups, which became Yahoo! Groups in June 2000. On March 8, 1998, Yahoo! launched Yahoo! Pager, an instant messaging service that was renamed Yahoo! Messenger a year later.
History of Yahoo!
In an email memo sent to employees in April 2012, Scott Thomson re-iterated his view that customers should come first at Yahoo. He defined customers as both users and advertisers. He also completely re-organized the company. The reorganization took effect on May 1, 2012 and included operations in three major groups for Yahoo! — Consumer, Regions and Technology.