Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Submariner
A new Submariner-Date, model 116613 (not to be confused with model 16613), based on the "supercase" used in the GMT II, was presented at the 2008 Basel show. The first Submariner-Date models offered were a yellow gold with blue face and bezel and a new white gold with blue face and bezel. The stainless steel case model was presented at the 2010 Basel show. Its reference is 116610.