1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
The Beat (American band)
In Fall 2012, The Paul Collins Beat joined a package tour "The Two Beats Hearting As One Tour," co-headlining with Two-tone Ska group The Beat. The English Beat and The Paul Collins Beat were both part of the "new wave" of bands to emerge from the late 70s and early 80s. The styles of music they play are very different. Both bands helped to define their respective genres, making them legends. The tour package will include dates at large music halls, casinos, auditoriums and clubs. According to a September 2012 interview with Collins, "Contrary to what the internet fabricates, there never was and is no animosity toward The English Beat. I am still a big fan of The English Beat. Ska is really cool music. Dave is a good friend. He's always so nice and always upbeat. He's just as supportive of my music as I am of his. Both of our fanbases are enjoying hearing each other's music." According to an October 2012 press release, Dave Wakeling stated, “Paul and I originally met back in '83 and have been in touch occasionally over the years, but recently we've been in closer Facebook contact, which led to this idea becoming a reality...Two beats, hearting as one!”