Iftah Ya Simsim
The show focused on Arab heritage, like the wedding rituals of countries in the region, and included Arab poems and songs. "Iftah Ya Simsim" premiered in Kuwait in September 1979, and was broadcast in all Arabic-speaking countries excluding Egypt. The show's opening consisted of a catchy tune that became beloved of its young viewers. As the song played, the opening footage showed children across the Arab world running past familiar landmarks like the Pyramids and playing in playgrounds and ancient alleyways before running into a white fort that had its gates open wide. The show's set consisted of an intricately traditional Arabian neighborhood called "Sharee Eshreen" (20th Street).
Iftah Ya Simsim
According to researcher Ibrahim Al-Khulaifi, there were three stages in the production of the show. The first stage was pre-production research, which identified basic education needs for children under the age of six. The second stage involved the creation of a pilot reel to test children on the show's effects and for review by educators, sociologists, psychologists, and other experts, who were invited to a seminar. Finally, the series was filmed and aired. Research began in August 1977; the team was led by an educator and included a linguist and a psychologist, all of whom were on the faculty of Kuwait University. The show was tested on different socioeconomic groups of children, between the ages of three and six, in kindergartens and preschools in four representative cities from Arab countries. The team proposed curriculum goals based upon the research and, during a seminar, Arab and CTW educators agreed on ten final goals.