1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
Herbert Huncke
Huncke himself was a natural storyteller, a unique character with a paradoxically honest take on life. Later, after the formation of the so-called Beat Generation, members of the Beats encouraged Huncke to publish his notebook writings, which he did with limited success in 1964 with Diane DiPrima's Poet's Press. (Huncke's Journal) Huncke used the word "Beat" to describe someone living with no money and few prospects. "Beat to my socks," he said. Huncke coined the phrase in a conversation with Jack Kerouac, who was interested in how their generation would be remembered. "I'm beat," was Huncke's reply, meaning tired and beat to his socks. Kerouac used the term to describe an entire generation. Jack Kerouac later insisted that "Beat" was derived from beatification, to be supremely happy. However, it is thought that this definition was a defense of the beat way of life, which was frowned upon and offended many American sensibilities.