Fireball (software)
Malware has the ability of running any code on victim computers, such as downloading an arbitrary file and hijacking and manipulating infected user's web traffic in order to generate advertisement revenue. It installs plugins and additional configurations to boost its advertisements, and has potential to turn into a distributor for any additional malware. Malware is spread mostly via bundling. It is installed on a victim's machine alongside a wanted program, often without the user’s consent. Digital marketing agency Rafotech has been indicated as producer of the software. The same company has been accused to host fake search engines, which redirect the queries to yahoo.com or google.com. The fake search engines include tracking pixels used to collect private information from users. Fireball manipulates the infected browsers and turn their default search engines and home pages into the above mentioned fake search engines, which enable the software to spy on users of the infected browsers.
Malvertising
Malvertising is a fairly new concept for spreading malware and is even harder to combat because it can work its way into a webpage and spread through a system unknowingly: "The interesting thing about infections delivered through malvertising is that it does not require any user action (like clicking) to compromise the system and it does not exploit any vulnerabilities on the website or the server it is hosted from... infections delivered through malvertising silently travel through Web page advertisements." It is able to expose millions of users to malware, even the most cautious, and is growing rapidly: "In 2012, it was estimated nearly 10 billion ad impressions were compromised by malvertising." Attackers have a very wide reach and are able to deliver these attacks easily through advertisement networks. Companies and websites have had difficulty diminishing the number of malvertising attacks, which "suggests that this attack vector isn’t likely to disappear soon."