Wrestle Kingdom 12
Behind the scenes, Jericho became part of a group of people that started pushing for the show to air on American pay-per-view (PPV) for the first time since Wrestle Kingdom 9 in 2015. Some in NJPW felt that airing the show through NJPW World would be enough, hoping that the Jericho signing would increase subscriber numbers. While NJPW was now considered more popular than in 2015, when Wrestle Kingdom 9 did 14,000 buys on American PPV, it was noted that the 2018 show would take place early Thursday morning in the United States as opposed to a weekend like it did in 2015, which was seen as a major negative in terms of getting buys from the country. In late November, it was reported that NJPW had turned down Fite TV's offer for PPV rights outside of Japan and would not be allowing the event to air on American PPV, wanting their streaming service to be the only way to see the event live. On December 3, it was announced that the top matches from the show would air on AXS TV on January 6, 2018, as part of an 11-hour block of NJPW programming with additional matches airing between January 12 and February 9. Five matches, including the top three matches, will air on TV Asahi as part of a special episode of "World Pro Wrestling" on the night of January 4.
New Japan Pro-Wrestling
In June 2014, New Japan announced a partnership with the new American Global Force Wrestling (GFW) organization helmed by Jeff Jarrett. In November 2014, GFW announced that it would be broadcasting NJPW's Wrestle Kingdom 9 in Tokyo Dome on pay-per-view in the United States as a four-hour event. Also in November 2014, the American AXS TV network announced it had acquired rights to rebroadcast a series of thirteen episodes of NJPW matches from TV Asahi. The series premiered on January 16, 2015, airing weekly on Fridays. Averaging 200,000 viewers per episode, the show was considered a success, leading to AXS TV and TV Asahi signing a multi-year deal to continue airing the show. In June 2016, the show was also acquired by the Canadian Fight Network. On December 1, 2014, NJPW and TV Asahi announced NJPW World, a new worldwide streaming site for the promotion's events.