Guitar Hero
In April 2015, Activision announced a new entry in the series, titled "Guitar Hero Live". The title was developed by Activision's internal studio FreeStyleGames, who previously had worked on the "DJ Hero" spinoff titles. FreeStyleGames were given free rein to reboot the "Guitar Hero" series for next-generation consoles. One of their first innovations was to drop the standard five-button guitar controller, ultimately designing a six-button guitar controller, with two rows of three buttons each, allowing them to mimic actual guitar fingering. "Guitar Hero Live" was released with both a career and an online mode. The career mode used full-motion video taken from the perspective of a lead guitarist underneath the note highway, to create an immersive experience to the player. The online mode, called "GHTV", discarded the previous downloadable content approach and used a music video channel approach to stream playable songs to players, adding new songs to the catalog on a weekly basis. The game was released in October 2015.
Guitar Hero Live
On 14 April 2015, Hirshberg and Jackson invited Pete Wentz of Fall Out Boy and Gerard Way of My Chemical Romance to promote the game. Wentz performed his band's song "My Songs Know What You Did in the Dark" in the Guitar Hero Live mode, while Way and Jackson dueled each other on My Chemical Romance's song "Na Na Na". A commercial for the game was revealed in October 2015, starring Lenny Kravitz and James Franco. In conjunction with Activision, The CW ran special promotional ads for "Guitar Hero Live", featuring the actors David Ramsey and Candice Patton playing the game in the week prior to the game's release. Activision arranged to have rapper Macklemore play "Guitar Hero Live" with FreeStyleGames' Jamie Jackson during the halftime show of the Seattle Seahawks home game on the Sunday prior to the release of the game.