The Bold and the Beautiful
The Bold and the Beautiful (often referred to as B&B) is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987, as a sister show to the Bells' other soap opera "The Young and the Restless"; several characters from each of the two shows have crossed over to the other since the early 1990s. Set in Los Angeles, California, the show centers upon the Forrester family and their fashion house business Forrester Creations.
The Bold and the Beautiful
Upon its debut as the replacement of former soap opera "Capitol" in the CBS Daytime lineup, "The Bold and the Beautiful" ended eighth in the final year ratings. Initially CBS' lowest-rated soap, its numbers were still respectable and began to climb. By 1992, after a successful crossover involving villain Sheila Carter from "The Young and the Restless", it had climbed to third. By the mid-to-late 1990s, following yet another crossover, it moved up to second and has consistently remained there since. Throughout the 2000s (decade), "The Bold and the Beautiful" and all the other remaining network daytime dramas have witnessed a steady erosion of viewers, mainly due to vastly altered viewing habits induced by cable networks and alternative genres such as reality, court shows, and talk shows on minor network affiliates.