Exponential family
What is important to note, and what characterizes all exponential family variants, is that the parameter(s) and the observation variable(s) must factorize (can be separated into products each of which involves only one type of variable), either directly or within either part (the base or exponent) of an exponentiation operation. Generally, this means that all of the factors constituting the density or mass function must be of one of the following forms:
Matrix exponential
Thus, as indicated above, the matrix having decomposed into the sum of two mutually commuting pieces, the traceful piece and the traceless piece,
the matrix exponential reduces to a plain product of the exponentials of the two respective pieces. This is a formula often used in physics, as it amounts to the analog of Euler's formula for Pauli spin matrices, that is rotations of the doublet representation of the group SU(2).