Wrestle Kingdom 12
Behind the scenes, Jericho became part of a group of people that started pushing for the show to air on American pay-per-view (PPV) for the first time since Wrestle Kingdom 9 in 2015. Some in NJPW felt that airing the show through NJPW World would be enough, hoping that the Jericho signing would increase subscriber numbers. While NJPW was now considered more popular than in 2015, when Wrestle Kingdom 9 did 14,000 buys on American PPV, it was noted that the 2018 show would take place early Thursday morning in the United States as opposed to a weekend like it did in 2015, which was seen as a major negative in terms of getting buys from the country. In late November, it was reported that NJPW had turned down Fite TV's offer for PPV rights outside of Japan and would not be allowing the event to air on American PPV, wanting their streaming service to be the only way to see the event live. On December 3, it was announced that the top matches from the show would air on AXS TV on January 6, 2018, as part of an 11-hour block of NJPW programming with additional matches airing between January 12 and February 9. Five matches, including the top three matches, will air on TV Asahi as part of a special episode of "World Pro Wrestling" on the night of January 4.
Wrestle Kingdom 10
James Caldwell of "Pro Wrestling Torch" stated that Wrestle Kingdom 10 was a "perfect example of how to build a card, especially leading to the final three matches with Shibata vs. Ishii hitting four-stars-plus, Nakamura vs. Styles going a little higher, and Tanahashi vs. Okada closing in epic fashion". He gave the main event a perfect five-star rating. Sean Radican of the same site gave the show an overall score of 10.0, stating that "the quality of the big matches on the card more than delivered", while acknowledging that it was a "flawed show in some ways". Mike Johnson of "Pro Wrestling Insider" stated that Wrestle Kingdom 10 was "far superior" to the previous year's Wrestle Kingdom 9. Larry Csonka of "411Mania" gave the event a rating of 9.25, calling it "excellent", stating that the final three matches "brought the show to another level". He, however, also criticized the first part of the show for its "lazy booking", noting how the first six matches all featured outside interference or weapon attacks with several also kicking off with pre-match attacks.