Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Mentor and Protégé Arts Initiative
The mentoring programme grew out of a desire by Rolex, the Swiss watch company, to support artists in the same way that the Rolex Awards for Enterprise were supporting scientists, conservationists and explorers. Two years of research in the 1990s led to the discovery that mentorship of individual young artists was lacking, and the international initiative was founded to nurture young dancers, musicians, theatre directors, writers, visual artists and film-makers.