Hanes
The Hanes brand is used by the company for marketing a variety of clothing:Hanes was founded in 1900 by John Wesley Hanes at Winston, North Carolina under the name Shamrock Knitting Mills.
Lucky Brand Jeans
In 1978, Gene moved to enter into the Los Angeles fashion industry. With partner Michael Caruso he started Bongo and ran the brand for 15 years. After leaving Bongo, Gene teamed up with his old business partner Barry Perlman in 1990 to launch Lucky Brand.