Mattel
On November 10, 2017, the "Wall Street Journal" reported that Hasbro, Inc. had made a takeover offer for Mattel, Inc. At the time, Mattel worth was $5 billion, while Hasbro was about $11 billion. On November 15, 2017, Reuters reported that Mattel rejected the offer.
Tickle Me Elmo
TMX and other toys helped Mattel's earnings for the third quarter of the 2006 financial year to grow by six percent and beat the expectations of financial analysts. TMX also helped increase sales of other Elmo toys.