WrestleMania XXVI
Global Spectrum, the University of Phoenix Stadium's operator, had worked in previous years with World Wrestling Entertainment (WWE) to recruit the event to its venue. On January 18, 2008, Global Spectrum publicly announced its intention to host WrestleMania in 2010. The event gained media attention in the weeks prior when a photo of Wayne Gretzky, then head coach of the Phoenix Coyotes, wearing a shirt promoting the event surfaced in the Swedish newspaper "Expressen". A press conference, held on February 24, 2009 at the University of Phoenix Stadium, formally announced the event for Glendale, Arizona at the University of Phoenix Stadium; this event marked the first time a WrestleMania had taken place in the state of Arizona. Tickets for the event went on sale November 7, 2009 at 10:00am MST.
WrestleMania XXV
WrestleMania featured professional wrestling matches that involved different wrestlers from pre-existing scripted feuds, plots, and storylines that were played out on "Raw", "Friday Night SmackDown", and "ECW on Sci Fi"—World Wrestling Entertainment's (WWE) primary television programs. Wrestlers were portrayed as either a villain or a hero as they followed a series of events that built tension, and culminated into a wrestling match or series of matches. The event featured wrestlers from WWE's Raw, SmackDown, and ECW brands—a storyline division in which WWE's employees are assigned to a television program of the same name.