Brooklyn Nets
After the Nets' move to Brooklyn, the team introduced a new superhero mascot named BrooklyKnight (a pun on the demonym "Brooklynite") on November 3, 2012. In his first appearance, he was lowered from the ceiling of the Barclays Center amid sparks and fanfare and introduced by Nets PA announcer David Diamante: "Here to defend Brooklyn, he's the BrooklyKnight." The mascot was co-created by Marvel Entertainment, a sister company to NBA broadcasters ABC and ESPN. The character also starred in 32-page comic book published by Marvel titled "BrooklyKnight #1", written by Jason Aaron with art by Mike Deodato. After the Nets' second season in Brooklyn, the BrooklyKnight mascot was retired.
History of the Brooklyn Nets
On June 2, 2000, the Nets hired as the team president Rod Thorn, a longtime NBA executive best known for drafting Michael Jordan while he was the Bulls' general manager. Immediately, he began to assemble the components of the franchise's most talented team since the ABA champions of the mid-1970s. He started by hiring former NBA star Byron Scott as coach. With the first pick in the notoriously weak 2000 draft, the Nets selected Kenyon Martin from the University of Cincinnati. Stephon Marbury and Keith Van Horn had become stars in New Jersey. Marbury made the All-NBA 3rd Team in 2000 and his very first All-Star Game in 2001. But despite his individual efforts, constant injuries hindered the team's chemistry and the Nets failed to reach to the playoffs in each of Marbury's seasons as a starter.