Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
Hatsune Miku
Miku's clothes appear as a costume for a playable character in the Japanese version of "PangYa" and was the back-up vocal for the game's season four trailer, as a downloadable costume for Sophie in "Tales of Graces" and is seen during a stage in the game "13-sai no Hellowork DS". Miku's clothes also appear in "Phantasy Star Portable 2" as a costume for the player's female character, as well as her hairstyle and leek-themed weapons. Miku appears in the PlayStation 3 version of "The Idolm@ster 2" as downloadable content. In the video game "Skullgirls", one of Filia's alternative colors is based on Miku. Miku has appeared as downloadable content using the game engine M.U.G.E.N. Hatsune Miku's attire has also appeared in "Phantasy Star Online 2" as a female character's costume, along with "Miku Dayō" as a Mag Design. She also makes an appearance in the game "Brave Frontier".