Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
MikuMikuDance
The software itself comes with a small number of models of well-known Vocaloids and an invisible grid, to which particle effects can be attached to in MME, a stage, some accessories, and two samples of what MMD can do, in the form of .pmm files; the file type that MMD projects are saved as. The software was originally only released in Japanese; however an English version was released at a later date. Videos using the software are regularly seen on sites such as Nico Nico Douga and YouTube and are popular among Vocaloid fans and users alike. A magazine which hands out exclusive models with every issue was also produced owing to this popularity. Some models for Vocaloid may also be used for Vocaloid music, going on to be used by studios working with the Vocaloid software.