Coco Chanel
Although Chanel was viewed as a prominent figure of luxury fashion during her life, Chanel's influence has been examined further post death in 1971. She continued to spend her final years in luxury evermore at her magnificent Ritz apartment. When Chanel died, the first lady of France, Mme, Pompidou organized a hero's tribute. Soon damaging documents from French intelligence agencies were released that outlined Chanel's war time involvements that quickly ended her monumental funeral plans.
Ernest Beaux
At that time, Joseph Robert was the chief perfumer at Chiris. With little prospect of being promoted under him, Ernest Beaux tried to use his contacts to the emigrated Russian nobility to get new projects. In 1920, with the help of the Grand Duke Dmitri Pavlovich of Russia (1891–1941), a companion of Coco Chanel (1883–1971), he arranged a meeting in Cannes late in the summer of 1920, where he presented his current and former works to Mlle. Chanel. Chanel chose the "No. 5" as a Christmas present for her best clients. When Ernest Beaux asked her how she wanted to name that scent, she replied: "I always launch my collection on the 5th day of the 5th months, so the number 5 seems to bring me luck – therefore, I will name it 'Nº 5'".