Ubisoft Montreal
The establishment of Ubisoft Montreal is considered to have significant impact on Montreal. The Mile End area over the next several years transformed from a low-rent area to a commercial hub with new businesses, stores, restaurants and other attractions for the young workforce. For the city overall, Ubisoft Montreal was the first major video game studio and helped to establish its position as a creative city. Several other publishers, including Electronic Arts, Eidos Interactive, THQ and Warner Bros., established studios in Montreal following Ubisoft, with the Quebec and federal governments continuity to offer subsidiary programs to support high-tech job creation. In exchange, the studio has spent up to in the province of Quebec, and with their parent publisher, helped to open Ubisoft Quebec in Quebec City in 2005 and Ubisoft Saguenay in Saguenay in 2018 to help support Ubisoft Montreal's efforts, using similar tax incentives from the providence to help found these.
Ubisoft
In the early 1980s, they saw that the costs of buying computers and software from a French supplier was more expensive than buying the same materials in the United Kingdom and shipping to France, and came upon the idea of a mail-order business around computers and software. Their mother said they could start their own business this way as long as they managed it themselves and equally split its shares between the five of them. Their first business was Guillemot Informatique, founded in 1984. They originally only sold through mail order, but soon were getting orders from French retailers, since they were able to undercut other suppliers by up to 50% of the cost of new titles. By 1986, this company was earning about 40 million French francs. In 1985, the brothers established Guillemot Corporation for similar distribution of computer hardware. As demand continued, the brothers recognised that video game software was becoming a lucrative property, and decided that they needed to get into the development side of the industry, already having insight on the publication and distribution side. On 12 March 1986, the brothers founded Ubi Soft (formally, Ubi Soft Entertainment S.A.) in Carentoir, a village located in the Morbihan department in Brittany. The name "Ubi Soft" was selected to represent "ubiquitous" software.