Brooklyn Nets
After the Nets' move to Brooklyn, the team introduced a new superhero mascot named BrooklyKnight (a pun on the demonym "Brooklynite") on November 3, 2012. In his first appearance, he was lowered from the ceiling of the Barclays Center amid sparks and fanfare and introduced by Nets PA announcer David Diamante: "Here to defend Brooklyn, he's the BrooklyKnight." The mascot was co-created by Marvel Entertainment, a sister company to NBA broadcasters ABC and ESPN. The character also starred in 32-page comic book published by Marvel titled "BrooklyKnight #1", written by Jason Aaron with art by Mike Deodato. After the Nets' second season in Brooklyn, the BrooklyKnight mascot was retired.
History of the Brooklyn Nets
Also, Rod Thorn, the team's long-time president who built the successful Nets teams of the early 2000s, resigned on June 25, 2010. In July, Billy King was named as his replacement.
The Nets started their first season in Newark poorly. Part of the reason was the distractions created by trade rumors regarding Carmelo Anthony, who many presumed wanted to leave the Denver Nuggets. With the entire team except Brook Lopez, Sasha Vujacic and Jordan Farmar rumored to be part of a proposed trade for Anthony at some point, the team struggled to a 17–40 record at the All-Star Break, when Anthony was finally traded to the cross-river rival New York Knicks. However, a week later, on February 23, 2011, the Nets made a surprising trade for All-Star point guard Deron Williams. The trade sent Devin Harris and rookie Derrick Favors to the Utah Jazz along with draft picks from the Golden State Warriors and cash considerations. The team went on to lose the first three games with Williams in the lineup, and then win five straight. However, Williams was hampered by a wrist injury that forced him to sit for most of the last games of the season; they won two more games, and finished with a 24–58 record.