Ubisoft Montreal
The establishment of Ubisoft Montreal is considered to have significant impact on Montreal. The Mile End area over the next several years transformed from a low-rent area to a commercial hub with new businesses, stores, restaurants and other attractions for the young workforce. For the city overall, Ubisoft Montreal was the first major video game studio and helped to establish its position as a creative city. Several other publishers, including Electronic Arts, Eidos Interactive, THQ and Warner Bros., established studios in Montreal following Ubisoft, with the Quebec and federal governments continuity to offer subsidiary programs to support high-tech job creation. In exchange, the studio has spent up to in the province of Quebec, and with their parent publisher, helped to open Ubisoft Quebec in Quebec City in 2005 and Ubisoft Saguenay in Saguenay in 2018 to help support Ubisoft Montreal's efforts, using similar tax incentives from the providence to help found these.
Assassin's Creed (video game)
The fundamentals of gameplay were completed within nine to twelve months, and another year was spent improving it before they presented the game to Ubisoft's executives in Paris. Jade Raymond was brought in in late 2004 to serve as the game's producer, helping with the team's growth and the game's direction. Around late 2005 to early 2006, following nearly two years of development, the concept for "Prince of Persia: Assassin" had the game's titular prince was AI-controlled, watched over by the player-controlled Assassin that served as the Prince's bodyguard and rescued the Prince from various situations. Ubisoft's management and the development had debates on this direction; Ubisoft's management wanted another game in the "Prince of Persia" franchise, and was not keen on releasing a game with that name where the Prince was not the lead character. The development team counters that with a new generation of consoles, they could potentially make it a new intellectual property. Near the 2006 Game Developers Conference, Ubisoft's marketing team came up with the idea of naming the game "Assassin's Creed", which Désilets recognized fit in perfectly with the themes they had been working on, including tying into the creed of the Assassins, "nothing is true; everything is permitted". The prince character was dropped and the game focused solely on the assassin as the playable character.