The Bold and the Beautiful
The Bold and the Beautiful (often referred to as B&B) is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987, as a sister show to the Bells' other soap opera "The Young and the Restless"; several characters from each of the two shows have crossed over to the other since the early 1990s. Set in Los Angeles, California, the show centers upon the Forrester family and their fashion house business Forrester Creations.
The Bold and the Beautiful
In 1986, CBS was on the hunt to replace "Capitol", and contacted several writers and producers for proposals. Paul Rauch created Grosse Pointe as a replacement. During her absence from "Ryan's Hope", Michael Brockman, former President of CBS Daytime, asked Claire Labine to develop a new serial in 1986. Her proposal was entitled Celebration but never made it to the air. Had it been greenlit, Jane Greenstein would have been Assistant to the Head Writer like she was on "General Hospital". William J. Bell created "The Bold and the Beautiful", which was originally titled "Rags". On June 20, 2017, CBS announced its decision to renew the serial through the 2017–18 television season.