Heavy metal music
Critics disagree over who can be thought of as the first heavy metal band. Most credit either Led Zeppelin or Black Sabbath, with American commentators tending to favour Led Zeppelin and British commentators tending to favour Black Sabbath, though many give equal credit to both. A few commentators—mainly American—argue for other groups including Iron Butterfly, Steppenwolf or Blue Cheer. Deep Purple, the third band in what is sometimes considered the "unholy trinity" of heavy metal (Black Sabbath, Led Zeppelin, and Deep Purple), despite being slightly older than Black Sabbath and Led Zeppelin, fluctuated between many rock styles until late 1969 when they took a heavy metal direction.
Heavy metal music
During the late 1960s, many psychedelic singers, such as Arthur Brown, began to create outlandish, theatrical and often macabre performances; which in itself became incredibly influential to many metal acts. The American psychedelic rock band Coven, who opened for early heavy metal influencers such as Vanilla Fudge and the Yardbirds, portrayed themselves as practitioners of witchcraft or black magic, using dark—Satanic or occult—imagery in their lyrics, album art, and live performances. Live shows consisted of elaborate, theatrical "Satanic rites." Coven's 1969 debut album, "Witchcraft Destroys Minds & Reaps Souls", featured imagery of skulls, black masses, inverted crosses, and Satan worship, and both the album artwork and the band's live performances marked the first appearances in rock music of the sign of the horns, which would later become an important gesture in heavy metal culture. At the same time in England, the band Black Widow were also among the first psychedelic rock bands to use occult and Satanic imagery and lyrics, though both Black Widow and Coven's lyrical and thematic influences on heavy metal were quickly overshadowed by the darker and heavier sounds of Black Sabbath.