Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
Vocaloid
Two unofficial manga were also produced for the series, "Maker Unofficial: Hatsune Mix" being the most well known of the two, which was released by Jive in their "Comic Rush" magazine; this series is drawn by Vocaloid artist Kei. The series features the Crypton Vocaloids in various scenarios, a different one each week. The series focuses on the Crypton Vocaloids, although Internet Co., Ltd.'s Gackpoid Vocaloid makes a guest appearance in two chapters. The series also saw guest cameos of Vocaloid variants such as Hachune Miku, Yowane Haku, Akita Neru and the Utauloid Kasane Teto. The series comprises the original 28 chapters serialized in "Comic Rush" and a collection of the first 10 chapters in a single "tankōbon" volume. A manga was produced for Lily by Kei, who also drew the mascot. An anime music video titled "Schwarzgazer", which shows the world where Lily is, was produced and it was released with the album "anim.o.v.e 02", however the song is sung by Move, not by Vocaloids. A yonkoma manga based on Hatsune Miku and drawn by Kentaro Hayashi, "Shūkan Hajimete no Hatsune Miku!", began serialization in "Weekly Young Jump" on September 2, 2010. Hatsune Miku appeared in "Weekly Playboy" magazine. However, Crypton Future Media confirmed they will not be producing an anime based on their Vocaloids as it would limit the creativity of their user base, preferring to let their user base to have freedom to create PV's without restrictions.