Brooklyn Nets
After the Nets' move to Brooklyn, the team introduced a new superhero mascot named BrooklyKnight (a pun on the demonym "Brooklynite") on November 3, 2012. In his first appearance, he was lowered from the ceiling of the Barclays Center amid sparks and fanfare and introduced by Nets PA announcer David Diamante: "Here to defend Brooklyn, he's the BrooklyKnight." The mascot was co-created by Marvel Entertainment, a sister company to NBA broadcasters ABC and ESPN. The character also starred in 32-page comic book published by Marvel titled "BrooklyKnight #1", written by Jason Aaron with art by Mike Deodato. After the Nets' second season in Brooklyn, the BrooklyKnight mascot was retired.
Bruce Ratner
Ratner first became owner of the Nets when he headed an ownership group that purchased the franchise from YankeeNets for $300 million. Ratner's group beat out an ownership group led by Charles Kushner and former New Jersey governor Jon Corzine. Ratner relocated the Nets to New York City, specifically to build an arena in the Prospect Heights neighborhood of Brooklyn even though there was desire to keep them in New Jersey and strong neighborhood protests to keep them out of Brooklyn.