WHBF-TV
On June 3, 2016, Nexstar announced that it would retain ownership of WHBF and fellow CBS-affiliated sister station WFRV-TV in Green Bay, Wisconsin, and—on Media General's behalf—sell KWQC and its ABC-affiliated sister station in Green Bay, WBAY-TV, to Gray Television for $270 million. The transaction was approved by the FCC on January 11, 2017; the sale was completed on January 17, at which point the existing Nexstar stations and the former Media General outlets that neither group had to sell in order to rectify ownership conflicts in certain markets became part of the renamed Nexstar Media Group.
WBAY-TV
On November 5, 2015, commiserate with Media General coming to a carriage agreement with Ion Television in markets where Ion has no station, the subchannel was relaunched as 2.3 with Ion's main signal as WBAYION. This returns the network to the Green Bay network over-the-air for the first time since 2005, when WCWF (originally WPXG, later WIWB) discontinued carrying all programming from the network in overnight hours after the station was purchased from Paxson Communications in 1999 and converted to an affiliate of The WB. Viewers in the Green Bay market had only cable and satellite coverage of Ion's national feed in the 10-year interim. Due to duplication rules involving Kenosha's Ion O&O WPXE-TV in the Milwaukee market and Antigo-licensed O&O WTPX-TV in the Wausau market, WBAY-DT3's carriage has been discontinued on some systems on the outer areas of the Green Bay market which have those stations available to them from Spectrum.