History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
New York Knicks
The Brooklyn Nets, formerly the New Jersey Nets, are the Knicks' closest rival geographically. Both teams play in New York City, with the Knicks in Manhattan and the Nets in Brooklyn. Media outlets have noted the Knicks-Nets rivalry's similarity to those of other New York City teams, such as Major League Baseball's Subway Series rivalry between the American League's New York Yankees and the National League's New York Mets, due to both boroughs' proximity through the New York City Subway. Historically, the boroughs of Manhattan and Brooklyn competed via the Dodgers–Giants rivalry, when the two teams were known as the Brooklyn Dodgers and the New York Giants. Like the Knicks and Nets, the Giants and Dodgers played in Manhattan and Brooklyn, respectively, and were fierce divisional rivals. The rivalry between the New York Islanders and New York Rangers of the National Hockey League also have this distinction when the Islanders moved to Brooklyn in 2015. Due to the Knicks and Nets being located in the boroughs of Manhattan and Brooklyn, some media outlets have dubbed this rivalry "Clash of the Boroughs". The Knicks and Nets have met in the playoffs three times, with the Knicks winning two of the three meetings. The Knicks defeated the Nets in the playoffs in 1983 and 1994, while the Nets won their most recent meeting in 2004.