Coco Chanel
Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a French fashion designer and business woman. The founder and namesake of the Chanel brand, she was credited in the post-World War I era with liberating women from the constraints of the "corseted silhouette" and popularizing a sporty, casual chic as the feminine standard of style. A prolific fashion creator, Chanel extended her influence beyond couture clothing, realizing her design aesthetic in jewellery, handbags, and fragrance. Her signature scent, Chanel No. 5, has become an iconic product. She is the only fashion designer listed on "Time" magazine's . Chanel herself designed her famed interlocked-CC monogram, which has been in use since the 1920s.
Chanel
In the post–war period, during Coco Chanel's Swiss exile from France, Pierre Wertheimer returned to Paris and regained formal administrative control of his family's business holdings — including control of Parfums Chanel, the "parfumerie" established with his venture capital, and successful because of the Chanel name.