Yahoo! Mail
Yahoo! made a deal with the online communications company Four11 for co-branded white pages. Marvin Gavin, who worked at Four11 as the Director of International Business Development, said "We always had a bias about being acquired by Yahoo. They were more entrepreneurial than Microsoft. We had a great cultural fit – it made a lot of sense." In the end, Yahoo! acquired Four11 for $96 million. The purpose behind acquiring Four11 was the company's RocketMail webmail service, which launched in 1997. Yahoo! announced the acquisition on October 8, 1997, close to the time that Yahoo! Mail was launched. Yahoo! chose acquisition rather than internal platform development, because, as Healy said, "Hotmail was growing at thousands and thousands users per week. We did an analysis. For us to build, it would have taken four to six months, and by then, so many users would have taken an email account. The speed of the market was critical."
Juno Online Services
Juno was founded in May 1996 by Charles Ardai, Brian Marsh and Clifford Tse, with equity capital provided by the D.E. Shaw Group and headquarters in the same Midtown Manhattan building as Shaw. In August 1996, it began a free e-mail service –- a customer would install the proprietary Juno client which would allow them to send and receive email of about 35 kilobytes in size. Version 1 did not offer attachments or other features. The user could write emails with the Juno client and would periodically sign in by dial-up. Upon doing so, the Juno client would upload any emails the user had written, download any new incoming emails in the online mailbox, and download targeted advertisements, which were displayed in the client. This was similar to "QWK" and similar less automated offline readers that had been used for years by BBSes to save phone line connect time.