90210 (season 5)
On January 13, 2013, the President of The CW Mark Pedowitz stated that although "90210" doesn't have a season 6 renewal in place, the show would most likely be back next year (possibly for the final season if it were to be canceled) due to him being a "big believer in giving fans a very satisfactory conclusion" for long-running shows. In spite of this, in late February it was announced that the fifth season would indeed be the final season of the show, with the series finale airing May 13, 2013.On June 30, 2012, The CW released the first promotional ad for the fifth season. However, no new scenes featured in the 30 second ad, but rather recapped the final episode of season four. On August 23 at the 90210 launch party for season five, a new 30 second ad was released, showing brand new scenes of the upcoming season, including Justin Deeley's scenes. The CW then released another brand new promo for the fifth season on 11 of September, featuring more new scenes form the upcoming premiere, and brand new graphics for the shows promotional campaigns. On September 27, 2012, the cast and crew celebrated their 100th episode in Manhattan Beach, California.
90210 (TV series)
Sinclair announced in March 2009 that the series' second season would rely less on "90210" alums like Jennie Garth and Shannen Doherty to boost ratings. She felt that "the show tried to be a lot of things to a lot of people in its first season [...] I think the center lies with the generation of kids that are in high school now." It was also announced that Dustin Milligan ('Ethan Ward') would not be coming back for season two, while Matt Lanter would be joining the cast as a series regular. Casting soon began for new characters to be introduced in the second season. In June 2009, the series was reportedly looking for an actor to play the recurring role of Teddy, a tennis champ returning to West Beverly. Actor and model Trevor Donovan was later cast in the role. Ann Gillespie returned in the second season for multiple episodes as Jackie Taylor, Silver and Kelly's mother. Her character was once again sober and hoped to reconnect with her daughters after being diagnosed with cancer.