BTS (band)
In the beginning of 2019 it was reported they have a combined net worth of over US$60 million. When their partnership with Mattel was announced in 2019, the company's stocks raised more than 8% within a day.
WWF Hasbro action figures
In 2016, Mattel announced that they would be releasing their own line of "throwback" WWE action figures, similar to the iconic style and packaging of the WWF Hasbro series. Mattel's new line of action figures were released exclusively to Walmart stores in the U.S. Mattel's WWE latest collectibles are deemed "retro" by the company because they are packaged in the same fashion as action figures made in the 1990s.