Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
Hatsune Miku: Project DIVA F
The game appeared at Sony's E3 2012 booth in June 2012 under the name "Hatsune Miku" so as to gauge interest for the game. Like the original the game primarily makes use of Vocaloids, a series of singing synthesizer software, and the songs created using these vocaloids, most notably the virtual-diva Hatsune Miku. "Project DIVA F" is the first game in the series to be multi-platform, with it being developed simultaneously for the PlayStation Vita and PlayStation 3, though there is some differences with regards to control schemes. A sequel, titled "", was released for PS3 and Vita on March 27, 2014 in Japan and released in November 2014 in North America and Europe.