The Young and the Restless
With the success of another iconic character, Kimberlin Brown's Sheila Carter, Bell successfully crossed her over from "The Young and the Restless" to his second soap, "The Bold and the Beautiful", in 1992. The success of the crossover was due to the creativity of Bell, as the nefarious character of Sheila was presumed to have died in a fire on "The Young and the Restless".
Sheila Birtles
In 1966, Sheila was set up on a blind date by a friend and was shocked to find her date was Jerry Booth (Graham Haberfield), who she went on an unsuccessful date with years ago. Sheila and Jerry reconnected and Sheila returned to Weatherfield and moved in with Elsie Tanner's (Pat Phoenix), securing a job at the new factory. Sheila and Jerry quickly fell in love and intended to marry but when Sheila bumped into Neil later that year, her feelings for him came rushing back and Neil proposed. Jerry was heartbroken when Sheila left with Neil.