History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
History of the Brooklyn Dodgers
When Los Angeles officials attended the 1956 World Series looking to entice a team to move there, they were not even thinking of the Dodgers. Their original target had been the Washington Senators franchise, which moved to Bloomington, Minnesota to become the Minnesota Twins in 1961. At the same time, O'Malley was looking for a contingency in case Moses and other New York politicians refused to let him build the Brooklyn stadium he wanted, and sent word to the Los Angeles officials that he was interested in talking. Los Angeles offered him what New York did not: a chance to buy land suitable for building a ballpark, and own that ballpark, giving him complete control over all its revenue streams. At the same time, the National League was not willing to approve the Dodgers' move unless O'Malley found a second team to willing to join them out west, largely out of concern for travel costs.