Yahoo! Mail
Yahoo! made a deal with the online communications company Four11 for co-branded white pages. Marvin Gavin, who worked at Four11 as the Director of International Business Development, said "We always had a bias about being acquired by Yahoo. They were more entrepreneurial than Microsoft. We had a great cultural fit – it made a lot of sense." In the end, Yahoo! acquired Four11 for $96 million. The purpose behind acquiring Four11 was the company's RocketMail webmail service, which launched in 1997. Yahoo! announced the acquisition on October 8, 1997, close to the time that Yahoo! Mail was launched. Yahoo! chose acquisition rather than internal platform development, because, as Healy said, "Hotmail was growing at thousands and thousands users per week. We did an analysis. For us to build, it would have taken four to six months, and by then, so many users would have taken an email account. The speed of the market was critical."
Outlook.com
The Hotmail brand was planned to be phased-out when Microsoft announced that the new mail system would be called Windows Live Mail, but the developers soon backtracked after beta-testers were confused with the name change and preferred the already well-known Hotmail name, and decided on Windows Live Hotmail. After a period of beta testing, it was officially released to new and existing users in the Netherlands on November 9, 2006, as a pilot market. Development of the beta was finished in April 2007, Windows Live Hotmail was released to new registrations on May 7, 2007, as the 260 million MSN Hotmail accounts worldwide gained access to the new system. The old MSN Hotmail interface was accessible only by users who registered before the Windows Live Hotmail release date and had not chosen to update to the new service. The roll-out to all existing users was completed in October 2007.