Nintendo
In 1975, Nintendo moved into the video arcade game industry with "EVR Race", designed by their first game designer, Genyo Takeda, and several more games followed. Nintendo had some small success with this venture, but the release of "Donkey Kong" in 1981, designed by Miyamoto, changed Nintendo's fortunes dramatically. The success of the game and many licensing opportunities (such as ports on the Atari 2600, Intellivision and ColecoVision) gave Nintendo a huge boost in profit and in addition, the game also introduced an early iteration of Mario, then known in Japan as Jumpman, the eventual company mascot.
Nintendo
In 1983, Nintendo launched the Family Computer (colloquialized as "Famicom") home video game console in Japan, alongside ports of its most popular arcade games. In 1985, a cosmetically reworked version of the system known outside Japan as the Nintendo Entertainment System or NES, launched in North America. The practice of bundling the system along with select games helped to make "Super Mario Bros." one of the best-selling video games in history.