Vocaloid
Originally, Hiroyuki Ito—President of Crypton Future Media—claimed that Hatsune Miku was not a virtual idol but a kind of the Virtual Studio Technology instrument. However, Hatsune Miku performed her first "live" concert like a virtual idol on a projection screen during Animelo Summer Live at the Saitama Super Arena on August 22, 2009. At the "MikuFes '09 (Summer)" event on August 31, 2009, her image was screened by rear projection on a mostly-transparent screen. Miku also performed her first overseas live concert on November 21, 2009, during Anime Festival Asia (AFA) in Singapore. On March 9, 2010, Miku's first solo live performance titled "Miku no Hi Kanshasai 39's Giving Day" was opened at the Zepp Tokyo in Odaiba, Tokyo. The tour was run as part of promotions for Sega's "Hatsune Miku: Project Diva" video game in March 2010. The success and possibility of these tours is owed to the popularity of Hatsune Miku and so far Crypton is the only studio to have established a world tour of their Vocaloids.
Zoome
zoome's popularity boomed via Hatsune Miku at the end of 2007. Nico Nico Douga, the fostering site of the voice synthesis software, became involved in a scandal which caused some of its members to move to zoome. Dwango, the owner of Nico Nico Douga, had registered the copyright of a Hatsune Miku song to the copyright management group JASRAC under the name "Dwango", without permission from the song's author, sparking outrage among Vocaloid fans. Sometime before the scandal broke out, ACCA had opened a Vocaloid video hosting circle , which was officially recognized by Hatsune Miku's developer, Crypton Future Media. The scandal on Nico Nico Douga and the official recognition in zoome lured many members away from Nico Nico Douga to zoome. As a result, Hatsune Miku videos became one of the mainstays of zoome, and zoome became a leading competitor able to challenge Nico Nico Douga's monopoly of the video hosting service industry in Japan.