Zelena (Once Upon a Time)
In December 2013, Rebecca Mader was cast as the Wicked Witch of the West. She made multiple appearances during the second half of season three and was promoted to a series regular for the show's fifth season. The role of the Wicked Witch of the West was written specifically for Rebecca Mader. It was announced that the writers had chosen not to continue with Zelena's storyline and Mader would not be returning for the seventh season of the show. However, Mader later revealed that she would be returning for multiple season seven episodes.
Pilot (Once Upon a Time)
Before it made its debut, ABC allowed viewers in the United States to see the pilot on the Internet Movie Database's website several days before it aired. It premiered in the United States on ABC on October 23, 2011. In Canada, CTV broadcast the series an hour ahead of ABC's debut, airing it at 7 pm in most regions. The episode received mostly positive reviews and was watched by 12.93 million viewers, scoring a 4.0 rating/11% share in the 18-49 demographic, ranking first in its timeslot. It was ABC's most watched pilot since the first episode of "Ugly Betty".