Mickey Mouse (film series)
Mickey Mouse (originally Mickey Mouse Sound Cartoons) is a character-based series of 130 animated short films produced by Walt Disney Animation Studios. The films, which introduced Disney's most famous cartoon character, were released on a regular basis from 1928 ("Plane Crazy") to 1953 with four additional shorts released between 1983 and 2013. The series is notable for its innovation with sound synchronization and character animation, and also introduced well-known characters such as Minnie Mouse, Pluto, and Goofy.
Club Disney
Club Disney was the first to be launched, with birthday party reservations for its first location opening up on January 15, 1997. On February 21, 1997, its first location opened to the public at the Westlake Promenade in Thousand Oaks, California with Eisner present alongside Mickey Mouse and Goofy. A dozen protested outside over wages, 28 cents, paid to Haitian workers to make Pocahontas pajamas. 20 Ventura County sheriff's deputies were on hand as Disney expected tens of thousands to show up. While the lines were long to get in, the expected turn out did not materialize with 1,000 waiting at the 10 AM opening. Wunderman Cato Johnson’s San Francisco office handled the advertising for the first location, while Club Disney put out a request for bids for the launch of its second location in West Covina, California, which was expected to opened in December 1997.