Kula Shaker
The band are known for their interest in traditional Indian music, culture, and mysticism, with a number of their most famous songs, including "Tattva" and "Govinda", featuring lyrics written in Sanskrit. The name Kula Shaker was itself inspired by King Kulasekhara, an Indian emperor from the 8th century. In addition, many of the band's songs feature traditional Indian instruments, such as the sitar, tamboura, and tabla, juxtaposed with guitar-heavy, Western rock instrumentation. Despite achieving commercial success, Kula Shaker were unpopular with many critics, with "The Observer"'s Simon Price describing them in 2014 as a "joke band".
Kula Shaker
In September 1995 Kula Shaker were joint winners of the In The City contest (along with Placebo), which quickly resulted in a record contract with Columbia Records, who were eager to sign another band that had the multi-platinum, crossover appeal of Oasis. A debut single, "Tattva (Lucky 13 Mix)" (later re-recorded for their debut album) was released on CD and limited 7" vinyl in January 1996, but it entered just outside the UK Top 75, at number 86. "Tattva" was followed quickly in April by the band's second single, "Grateful When You're Dead", a slice of Jimi Hendrix-esque rock which was to become their debut UK Top 40 single (entering at No. 35). Music press and public alike finally began to take notice of the band, and this sudden exposure propelled the re-released (and re-recorded) "Tattva" to No. 4 in the UK Singles Chart. The band's upward climb continued with their third single "Hey Dude", a more traditional rock song which was only kept off the top spot by the Spice Girls when it was released in August.