FIFA
The Fédération Internationale de Football Association (FIFA ; French for 'International Federation of Association Football') is an organization which describes itself as an international governing body of association football, fútsal, beach soccer, and eFootball. FIFA is responsible for the organization of football's major international tournaments, notably the World Cup which commenced in 1930 and the Women's World Cup which commenced in 1991.
FIFA Fan Fest
FIFA requires the host countries to apply specific by-laws and regulations for the duration of the World Cups. Those measures are meant to provide FIFA, its sponsors and partners exclusive rights within and around sport venues and Fan Fests. Such regulations are included into World Cup-specific laws such as Special Measures Act in South African, General World Cup Law in Brazil and The Federal Law on Carrying out the FIFA World Cup in 2018 and FIFA Confederation Cup in 2017 in Russia. In regard to FIFA Fan Fests those legislations regulate advertising, signage, street trading and vending, beautification and decorum. According to those laws FIFA, its sponsors, partners and authorized third parties get exclusive rights to advertise, sel goods, food and beverage within and around Fan Fests. Nonetheless those restrictions were softened every World Cup. In 2006 it happened due to protest from Organising Committee pressured by German companies, in 2010 local informal business was integrated into World Cup events through development projects promoting local culture, in 2014 the local business and NGOs, community organizations and local authorities achieved that through negotiations.