Nintendo
In 1975, Nintendo moved into the video arcade game industry with "EVR Race", designed by their first game designer, Genyo Takeda, and several more games followed. Nintendo had some small success with this venture, but the release of "Donkey Kong" in 1981, designed by Miyamoto, changed Nintendo's fortunes dramatically. The success of the game and many licensing opportunities (such as ports on the Atari 2600, Intellivision and ColecoVision) gave Nintendo a huge boost in profit and in addition, the game also introduced an early iteration of Mario, then known in Japan as Jumpman, the eventual company mascot.
Nintendo arcade machines
Nintendo primarily made toys and trading card games before their arcade games in the mid-1970s. Most of their later releases between 1973 and 1978 were light gun games based on shooting or avoiding things. The cabinets used pre-recorded images and film projection rather than video inside.