Malvertising
Websites or web publishers unknowingly incorporate a corrupted or malicious advertisement into their page. Computers can become infected pre-click and post click. It is a misconception that infection only happens when visitors begin clicking on a malvertisement. "Examples of pre-click malware include being embedded in main scripts of the page or drive-by-downloads. Malware can also auto-run, as in the case of auto redirects, where the user is automatically taken to a different site, which could be malicious. Malware can also be found in the delivery of an ad – where a clean ad that has no malware pre or post click (in its build and design) can still be infected whilst being called. Malicious code can hide undetected and the user has no idea what's coming their way. A post-click malvertisement example: "the user clicks on the ad to visit the advertised site, and instead is directly infected or redirected to a malicious site. These sites trick users into copying viruses or spyware usually disguised as Flash files, which are very popular on the web." Redirection is often built into online advertising, and this spread of malware is often successful because users expect a redirection to happen when clicking on an advertisement. A redirection that is taking place only needs to be co-opted in order to infect a user's computer.
Malware
Some systems allow code executed by a user to access all rights of that user, which is known as over-privileged code. This was also standard operating procedure for early microcomputer and home computer systems. Malware, running as over-privileged code, can use this privilege to subvert the system. Almost all currently popular operating systems, and also many scripting applications allow code too many privileges, usually in the sense that when a user executes code, the system allows that code all rights of that user. This makes users vulnerable to malware in the form of e-mail attachments, which may or may not be disguised.As malware attacks become more frequent, attention has begun to shift from viruses and spyware protection, to malware protection, and programs that have been specifically developed to combat malware. (Other preventive and recovery measures, such as backup and recovery methods, are mentioned in the computer virus article).