Vocaloid
Originally, Hiroyuki Ito—President of Crypton Future Media—claimed that Hatsune Miku was not a virtual idol but a kind of the Virtual Studio Technology instrument. However, Hatsune Miku performed her first "live" concert like a virtual idol on a projection screen during Animelo Summer Live at the Saitama Super Arena on August 22, 2009. At the "MikuFes '09 (Summer)" event on August 31, 2009, her image was screened by rear projection on a mostly-transparent screen. Miku also performed her first overseas live concert on November 21, 2009, during Anime Festival Asia (AFA) in Singapore. On March 9, 2010, Miku's first solo live performance titled "Miku no Hi Kanshasai 39's Giving Day" was opened at the Zepp Tokyo in Odaiba, Tokyo. The tour was run as part of promotions for Sega's "Hatsune Miku: Project Diva" video game in March 2010. The success and possibility of these tours is owed to the popularity of Hatsune Miku and so far Crypton is the only studio to have established a world tour of their Vocaloids.
Crypton Future Media
Due to the success of placing a character on the box art of Meiko, the concept was carried over to her successor Kaito and later Vocaloids to encourage creativity, however neither Vocaloid's box art originally had the intention to represent that Vocaloid. Though Meiko experienced good sales, Kaito was the only one who initially failed commercially, causing less demand for male voices for a while after Kaito's initial release. However, sales eventually picked up and Kaito later won the Nico Nico Douga second best seller award of 2008. Meiko and Kaito are reported to be in discussion for an update. Several updated vocal expressions have already been recorded for Kaito.
In April 2011, it was confirmed six vocal expressions had been recorded for Kaito, two of which were dropped and the remaining four were being brought forward with one having reached alpha stage already. The Character Vocal (Hatsune Miku, Kagamine Rin/Len and Megurine Luka) series Appends had been created from vocal performances of their voice providers, however the new Kaito Appends were created by adding echo, force and tension to the samples.