BTS (band)
In the beginning of 2019 it was reported they have a combined net worth of over US$60 million. When their partnership with Mattel was announced in 2019, the company's stocks raised more than 8% within a day.
Louis Marx and Company
In 1955, with sales of $50 million, Marx spent a mere $312.00 on advertising for the entire year (Time Magazine, [month], 1955). By contrast, Mattel Toys in the same year had sales of $6 million but spent $500,000 for advertising, sponsoring shows like "The Mickey Mouse Club" (Clark 2007, p. 220). Eventually, the high cost of labor in the United States, always a factor in the distinctive quality of American toys, made it very difficult to compete with toys produced in Asia.