Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
J-Subculture
As the main shop mascot, J-Subculture has chosen a deformed style of Hatsune Miku, the main character of the singing voice synthesizer of the Vocaloid. Besides the character of Marisa Kirisame, another sub-mascot, the female characters by the names of Ami, Nami and Mami appear alongside Hatsune Miku as shop representatives. The three students, animated characters designed by the company’s in-house artist Honda, come each with characteristics linked to the shop departments.