Potential density
Potential density is a dynamically important property: for static stability potential density must decrease upward. If it doesn't, a fluid parcel displaced upward finds itself lighter than its neighbors, and continues to move upward; similarly, a fluid parcel displaced downward would be heavier than its neighbors. This is true even if the density of the fluid decreases upward. In stable conditions (potential density decreasing upward) motion along surfaces of constant potential density (isopycnals) is energetically favored over flow across these surfaces (diapycnal flow), so most of the motion within a 3-D geophysical fluid takes place along these 2-D surfaces.
Density
In practice, the void fraction is not necessarily air, or even gaseous. In the case of sand, it could be water, which can be advantageous for measurement as the void fraction for sand saturated in water—once any air bubbles are thoroughly driven out—is potentially more consistent than dry sand measured with an air void.