WrestleMania XXVI
Global Spectrum, the University of Phoenix Stadium's operator, had worked in previous years with World Wrestling Entertainment (WWE) to recruit the event to its venue. On January 18, 2008, Global Spectrum publicly announced its intention to host WrestleMania in 2010. The event gained media attention in the weeks prior when a photo of Wayne Gretzky, then head coach of the Phoenix Coyotes, wearing a shirt promoting the event surfaced in the Swedish newspaper "Expressen". A press conference, held on February 24, 2009 at the University of Phoenix Stadium, formally announced the event for Glendale, Arizona at the University of Phoenix Stadium; this event marked the first time a WrestleMania had taken place in the state of Arizona. Tickets for the event went on sale November 7, 2009 at 10:00am MST.
WrestleMania Axxess
The first event happened in 1988, when the World Wrestling Federation (WWF, now known as WWE) in association with The Trump Organization prepared a small festival to celebrate WrestleMania IV. It included autograph signings, a brunch, and a five kilometer run; the event was held again in 1989 for WrestleMania V. In 1992, a festival was held the day of WrestleMania VIII which included a WWF wrestler look-alike contest and a tournament for the "WWF WrestleFest" arcade game. In 1993, the WWF held a "WrestleMania Brunch" the day of WrestleMania IX at Caesars Palace, during the course of which Lex Luger attacked Bret Hart. In 1994, the WWF offered "Fan Fest" for the weekend of WrestleMania X, which allowed fans to step inside a WWF ring, participate in games, meet wrestlers, and purchase merchandise; the event was followed up in 1995 with another "Fan Fest" for WrestleMania XI. In 1999, the WWF held its first Saturday pre-WrestleMania event taking place on March 27, 1999. "WrestleMania Rage Party", as it was known, was televised live on the USA Network from 10:00 p.m. to 11:00 p.m. (EST). The event was to be held at the Pennsylvania Convention Center. The idea of the event was "...to celebrate the final WrestleMania of the millennium..."