Brooklyn Nets
After the Nets' move to Brooklyn, the team introduced a new superhero mascot named BrooklyKnight (a pun on the demonym "Brooklynite") on November 3, 2012. In his first appearance, he was lowered from the ceiling of the Barclays Center amid sparks and fanfare and introduced by Nets PA announcer David Diamante: "Here to defend Brooklyn, he's the BrooklyKnight." The mascot was co-created by Marvel Entertainment, a sister company to NBA broadcasters ABC and ESPN. The character also starred in 32-page comic book published by Marvel titled "BrooklyKnight #1", written by Jason Aaron with art by Mike Deodato. After the Nets' second season in Brooklyn, the BrooklyKnight mascot was retired.
Knicks–Nets rivalry
Between 1977 and 2012, the Nets played in the state of New Jersey as the New Jersey Nets. During that time, the Knicks generally received more media coverage regardless of team records, despite both teams playing in the New York market. When the Knicks traveled to New Jersey to play the Nets, the arena was often evenly split between fan bases. This was partly because the two teams were separated by only the Hudson River; however, a contributing factor was that tickets in New Jersey were comparatively cheaper than those sold at Madison Square Garden. The atmosphere was often tense amongst fan bases trying to establish control of home court advantage.