History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
SportsNet New York
SportsNet New York was launched on March 16, 2006. The network was created in order for the New York Mets to better leverage the team's television broadcasting rights, which were previously held by Cablevision for its regional sports networks MSG and FSN New York. From 1998 to 2002, Cablevision had a monopoly on the cable television rights to all local professional sports franchises in the New York City market, which resulted in the company using those rights for various business practices (some controversial among viewers and local media analysts) such as moving certain games to its MSG Metro Channels, a group of locally based services that had limited distribution on most cable providers in the New York City metropolitan area. In 2002, YankeeNets – then the corporate entity which owned both the New York Yankees and New Jersey Nets – ended the monopoly by launching the YES Network to serve as the local cable broadcaster of their games, leaving the Mets in the Cablevision fold until that team's contract with the company (the dominant cable provider outside of Manhattan and the adjacent boroughs) expired in 2005.