1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
The Beat (British band)
After the break-up of The Beat in 1983, Dave Wakeling and Ranking Roger went on to form General Public and had a couple of hit singles in the US and Canada, while Andy Cox and David Steele formed Fine Young Cannibals with vocalist Roland Gift from the ska band Akrylykz. Drummer Everett Morton and Saxa formed The International Beat along with the Birmingham-based singer, Tony Beet, and the band released an album titled "The Hitting Line" on Blue Beat Records in 1990 (BBSLP 009). The album was produced by Ranking Roger and he often guested with the band at some of their shows. The International Beat toured the UK and United States before calling it a day in 1992. Ranking Roger also briefly joined Mick Jones' post-Clash band Big Audio Dynamite and performed at several live shows with the band. However, the band broke up shortly after he joined when its last album was shelved by the record company. Meanwhile, "March of the Swivelheads", an instrumental version of the Beat's song "Rotating Heads", was used in the climactic chase scene of 1986's "Ferris Bueller's Day Off"; the band was listed in the end credits as "The (English) Beat". "Save It for Later" was featured on the soundtrack album to 1996's "Kingpin", 2010's "Hot Tub Time Machine" and 2017's "".