Hans Winkler
Hans Karl Albert Winkler (23 April 1877 – 22 November 1945) was a German botanist. He was Professor of Botany at the University of Hamburg, and a director of that university's Institute of Botany. Winkler coined the term 'heteroploidy' in 1916. He is remembered for coining the term 'genome' in 1920, by making a portmanteau of the words gene and chromosome. He wrote: 
This may be translated as: "I propose the expression "Genom" for the haploid chromosome set, which, together with the pertinent protoplasm, specifies the material foundations of the species ..."
Social genome
There have been two distinct uses of the term. First, the word Social Genome was used in a letter to the editor submission to Science in response to a seminal article about using big data for social science by King. The letter was published, but the word social genome was edited out of the letter. The original submission states, “A well-integrated federated data system of administrative databases updated on an ongoing basis could hold a collective representation of our society, our social genome.” Kum and others continue to use the word since 2011, with it being defined in a peer reviewed article in 2013. It states “Today there is a constant flow of data into, out of, and between ever-larger and ever-more complex databases about people. Together, these digital traces collectively capture our social genome, the footprints of our society.” In 2014, a vision paper on population informatics was published which further elaborated on the term.