Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Sports Car Series
The Rolex Sports Car Series was the premier series run by the Grand American Road Racing Association. It was a North American-based sports car series founded in 2000 under the name Grand American Road Racing Championship to replace the failed United States Road Racing Championship. Rolex took over as series sponsor in 2002.