WHBF-TV
On June 3, 2016, Nexstar announced that it would retain ownership of WHBF and fellow CBS-affiliated sister station WFRV-TV in Green Bay, Wisconsin, and—on Media General's behalf—sell KWQC and its ABC-affiliated sister station in Green Bay, WBAY-TV, to Gray Television for $270 million. The transaction was approved by the FCC on January 11, 2017; the sale was completed on January 17, at which point the existing Nexstar stations and the former Media General outlets that neither group had to sell in order to rectify ownership conflicts in certain markets became part of the renamed Nexstar Media Group.
WBAY-TV
In late June 2010, WBAY-TV became the third commercial station in Green Bay to air syndicated programming (previously only the ABC schedule and ESPN HD broadcasts of "Monday Night Football") in high definition. WBAY-TV also began to produce some outside advertising for local businesses and internal station promos in both HD and standard definition in mid-2010.