History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
History of the Brooklyn Nets
On June 10, 2010, Avery Johnson was named the new head coach. Sam Mitchell was named assistant coach shortly thereafter. With owners Mikhail Prokhorov and Jay-Z, general manager Rod Thorn, and Johnson, who at that point had the best winning percentage of any coach in NBA history, on board, the Nets headed into the free agency period with millions in salary cap space and optimistic that they would be able to attract top free agents. They courted LeBron James, Dwyane Wade, and Chris Bosh to sign with the team and had cap space to sign at least one of them; however, all three signed with the Miami Heat. The Nets' biggest off-season acquisition turned out to be Travis Outlaw, who had a poor year for the team and was waived with the amnesty clause after the season.