History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
Knicks–Nets rivalry
The rivalry began in 1976 when the Nets joined the NBA as part of the ABA–NBA merger. At the time, the team was known as the New York Nets and played at Nassau Veterans Memorial Coliseum in suburban Long Island. The team became the New Jersey Nets the following season when they relocated to suburban New Jersey, playing temporarily in Piscataway before moving to Brendan Byrne Arena in East Rutherford in 1981, their home until 2010. The Nets played their final two seasons in New Jersey at Prudential Center in downtown Newark. The rivalry became an intra-city series when the Nets relocated to Brooklyn in 2012.