WrestleMania XXVI
Global Spectrum, the University of Phoenix Stadium's operator, had worked in previous years with World Wrestling Entertainment (WWE) to recruit the event to its venue. On January 18, 2008, Global Spectrum publicly announced its intention to host WrestleMania in 2010. The event gained media attention in the weeks prior when a photo of Wayne Gretzky, then head coach of the Phoenix Coyotes, wearing a shirt promoting the event surfaced in the Swedish newspaper "Expressen". A press conference, held on February 24, 2009 at the University of Phoenix Stadium, formally announced the event for Glendale, Arizona at the University of Phoenix Stadium; this event marked the first time a WrestleMania had taken place in the state of Arizona. Tickets for the event went on sale November 7, 2009 at 10:00am MST.
WrestleMania
Over the years, WrestleMania has featured many celebrity appearances with varying levels of involvement. The main event of the first WrestleMania showcased numerous celebrities along with the wrestlers. Billy Martin served as ring announcer with Liberace as timekeeper, and Muhammad Ali served as an official. Mr. T competed in the main event alongside tag team partner, Hulk Hogan. WrestleMania 2 featured a 20-man battle royal pitting several NFL players against WWF wrestlers, while Lawrence Taylor faced Bam Bam Bigelow at WrestleMania XI. Mike Tyson appeared at WrestleMania XIV as the special guest enforcer for the WWF Championship bout between Shawn Michaels and Steve Austin, while professional boxer Butterbean was challenged to a boxing match by Bart Gunn at WrestleMania XV. At WrestleManias XIV, XV, and 2000, Pete Rose became involved in a short feud with Kane that became a running gag with each appearance ending with Rose receiving a Tombstone piledriver or chokeslam from Kane. Big Show faced sumo wrestling yokozuna Akebono in a sumo contest at WrestleMania 21, and fought professional welterweight boxer Floyd Mayweather, Jr. at WrestleMania XXIV. "Jersey Shore" star Nicole "Snooki" Polizzi competed in a 6-person tag team match teaming with Trish Stratus and John Morrison in a winning effort against Dolph Ziggler and LayCool (Layla and Michelle McCool), at WrestleMania XXVII Maria Menounos teamed up with Kelly Kelly to defeat Beth Phoenix and Eve Torres in a tag team match.