Brooklyn Nets
After the Nets' move to Brooklyn, the team introduced a new superhero mascot named BrooklyKnight (a pun on the demonym "Brooklynite") on November 3, 2012. In his first appearance, he was lowered from the ceiling of the Barclays Center amid sparks and fanfare and introduced by Nets PA announcer David Diamante: "Here to defend Brooklyn, he's the BrooklyKnight." The mascot was co-created by Marvel Entertainment, a sister company to NBA broadcasters ABC and ESPN. The character also starred in 32-page comic book published by Marvel titled "BrooklyKnight #1", written by Jason Aaron with art by Mike Deodato. After the Nets' second season in Brooklyn, the BrooklyKnight mascot was retired.
2014–15 Brooklyn Nets season
On July 1, head coach Jason Kidd, was traded to the Milwaukee Bucks for two second-round draft picks in 2015 and 2019. To replace Kidd, the Nets signed Lionel Hollins as head coach. On July 10, the Nets traded Marcus Thornton to the Boston Celtics and the draft rights to Edin Bavčić and İlkan Karaman to the Cleveland Cavaliers, for Jarrett Jack and Sergey Karasev.