Rocketdyne
The Rocketdyne Division was founded by North American Aviation (NAA) in 1955, and was later part of Rockwell International (1967-1996) and Boeing (1996-2005). In 2005, the Rocketdyne Division was sold to United Technologies Corporation, becoming Pratt & Whitney Rocketdyne as part of Pratt & Whitney. In 2013, Pratt & Whitney Rocketdyne was sold to GenCorp, which merged it with Aerojet to form Aerojet Rocketdyne.
Rockstar (drink)
Founded in 2001 by Russ Weiner, the son of conservative talkshow host Michael Savage, Rockstar launched into what was the fastest-growing segment of the U.S. beverage market at the time, energy drinks. In addition to featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles—from athletes to rock stars," Rockstar sought to differentiate itself from the market leader, Red Bull, by using a 16 oz can size as opposed to Red Bull's 8 oz can, and by marketing itself as "twice the size of Red Bull for the same price"