Mattel
On November 10, 2017, the "Wall Street Journal" reported that Hasbro, Inc. had made a takeover offer for Mattel, Inc. At the time, Mattel worth was $5 billion, while Hasbro was about $11 billion. On November 15, 2017, Reuters reported that Mattel rejected the offer.
Gillette
In 1999, Gillette, as a company, was worth US$43 billion, and it was estimated that the brand value of Gillette was worth US$16 billion. This equated to 37% of the company's value, which was the same as DaimlerChrysler, one of the world's largest car manufacturers at the time.