SQL
SQL was initially developed at IBM by Donald D. Chamberlin and Raymond F. Boyce after learning about the relational model from Ted Codd in the early 1970s. This version, initially called "SEQUEL" ("Structured English Query Language"), was designed to manipulate and retrieve data stored in IBM's original quasi-relational database management system, System R, which a group at IBM San Jose Research Laboratory had developed during the 1970s.
Edgar F. Codd
Initially, IBM refused to implement the relational model to preserve revenue from IMS/DB. Codd then showed IBM customers the potential of the implementation of its model, and they in turn pressured IBM. Then IBM included in its Future Systems project a System R subproject – but put in charge of it developers who were not thoroughly familiar with Codd's ideas, and isolated the team from Codd. As a result, they did not use Codd's own Alpha language but created a non-relational one, SEQUEL. Even so, SEQUEL was so superior to pre-relational systems that it was copied, in 1979, based on pre-launch papers presented at conferences, by Larry Ellison, of Relational Software Inc, in his Oracle Database, which actually reached market before SQL/DS – because of the then-already proprietary status of the original name, SEQUEL had been renamed SQL.