NFL on CBS
A number of NFL teams and their broadcasting departments have teamed up with CBS Sports to produce games; , these teams include the New York Jets (WCBS-TV in New York City) and Green Bay Packers (WGBA-TV in Green Bay and co-flagship WTMJ-TV in Milwaukee; since former CBS O&O WFRV-TV in Green Bay lost the local rights to the preseason games, Packers coverage on WGBA and WTMJ currently uses NBC's graphics package as both are affiliates of that network, although the telecasts continue to use a CBS technical and announcing team).
WKBT-DT
WKBT-DT is a CBS-affiliated television station licensed to La Crosse, Wisconsin, United States, serving Western Wisconsin including the Chippewa Valley. It broadcasts a high definition digital signal on virtual and VHF channel 8 from a transmitter on Silver Creek Road in Galesville. Owned by Morgan Murphy Media, the station has studios on South 6th Street in downtown La Crosse. WKBT tends to focus its local news coverage on La Crosse, with a secondary focus on Eau Claire and the Chippewa Valley.