1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
The Better Beatles
The Better Beatles were a short-lived post-punk band formed in Omaha, Nebraska in 1981. The group consisted of Kurt Magnuson on bass, Dave Nordin on synthesizer, Jean pSmith on vocals, and Jay Rosen on drums and vocals. Their repertoire consisted entirely of cold, minimalist covers of the songs of The Beatles in an irreverent manner comparable to covers performed by The Residents.