Wrestle Kingdom 12
Behind the scenes, Jericho became part of a group of people that started pushing for the show to air on American pay-per-view (PPV) for the first time since Wrestle Kingdom 9 in 2015. Some in NJPW felt that airing the show through NJPW World would be enough, hoping that the Jericho signing would increase subscriber numbers. While NJPW was now considered more popular than in 2015, when Wrestle Kingdom 9 did 14,000 buys on American PPV, it was noted that the 2018 show would take place early Thursday morning in the United States as opposed to a weekend like it did in 2015, which was seen as a major negative in terms of getting buys from the country. In late November, it was reported that NJPW had turned down Fite TV's offer for PPV rights outside of Japan and would not be allowing the event to air on American PPV, wanting their streaming service to be the only way to see the event live. On December 3, it was announced that the top matches from the show would air on AXS TV on January 6, 2018, as part of an 11-hour block of NJPW programming with additional matches airing between January 12 and February 9. Five matches, including the top three matches, will air on TV Asahi as part of a special episode of "World Pro Wrestling" on the night of January 4.
WrestleMania
In 1988, in association with The Trump Organization, WWF prepared a small festival to celebrate WrestleMania IV, which included autograph signings, a brunch, and a 5K run; the event was held again in 1989 for WrestleMania V. In 1992, a festival was held the day of WrestleMania VIII which included a WWF superstar look-alike contest and a tournament for the "WWF WrestleFest" arcade game. In 1993, the WWF held a "WrestleMania Brunch" the day of WrestleMania IX at Caesars Palace, during the course of which Lex Luger attacked Bret Hart. In 1994, WWF offered "Fan Fest" for the weekend of WrestleMania X, which allowed fans to step inside a WWF ring, participate in games, meet superstars, and purchase merchandise; the event was followed up in 1995 with another "Fan Fest" for WrestleMania XI. In 1999, WWF held its first Saturday pre-WrestleMania event taking place on March 27, 1999. "WrestleMania Rage Party" as it was known was televised live on the USA Network from 10:00 p.m. to 11:00 p.m. (EST). The event was to be held at the Pennsylvania Convention Center. The idea of the event was "...to celebrate the final WrestleMania of the millennium..."