Data migration
There is a difference between data migration and data integration activities. Data migration is a project by means of which data will be moved or copied from one environment to another, and removed or decommissioned in the source. During the migration (which can take place over months or even years), data can flow in multiple directions, and there may be multiple migrations taking place simultaneously. The ETL (extract, transform, load) actions will be necessary, although the means of achieving these may not be those traditionally associated with the ETL acronym.
Data portability
Personal data are the basis for behavioral advertising, and early in the 21st century their value began to grow exponentially, at least as measured in the market capitalization of the major platforms holding personal data on their respective users. European Union regulators reacted to this perceived power imbalance between platforms and users, although much still hinges on the terms of consent given by users to the platforms. The concept of data portability comprises an attempt to correct the perceived power imbalance by introducing an element of competition allowing users to choose among platforms.
The right to data portability was laid down in the European Union's General Data Protection Regulation (GDPR) passed in April 2016. The regulation will apply to data processors, whether inside or outside the EU, if they process data on individuals who are physically located within an EU member state.