Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Daytona
The first series included an "exotic" variant dial now known as the Rolex "Paul Newman" Daytona, named after the famed actor, who received the watch as a gift from his wife, Joanne Woodward, and popularized it by wearing it consistently while pursuing his racing career. Years later, the actor's watch, which had been gifted to his daughter's boyfriend in 1984, was sold at auction in 2017 for a record (for wristwatches) $17.8 million.