History of Yahoo!
On March 8, 1997, Yahoo! acquired online communications company Four11. Four11's webmail service, Rocketmail, became Yahoo! Mail. Yahoo! also acquired ClassicGames.com and turned it into Yahoo! Games. Yahoo! then acquired direct marketing company Yoyodyne Entertainment, Inc. on October 12, 1998. In January 1999, Yahoo! acquired web hosting provider GeoCities. Another company Yahoo! took over was eGroups, which became Yahoo! Groups in June 2000. On March 8, 1998, Yahoo! launched Yahoo! Pager, an instant messaging service that was renamed Yahoo! Messenger a year later.
Yahoo!
On March 31, 2008, Yahoo launched Shine, a site tailored for women seeking online information and advice between the ages of 25 and 54.
Yahoo developed partnerships with broadband providers such as AT&T Inc. (via Prodigy, BellSouth & SBC), Verizon Communications, Rogers Communications, and British Telecom, offering a range of free and premium Yahoo content and services to subscribers.