Mattel
On November 10, 2017, the "Wall Street Journal" reported that Hasbro, Inc. had made a takeover offer for Mattel, Inc. At the time, Mattel worth was $5 billion, while Hasbro was about $11 billion. On November 15, 2017, Reuters reported that Mattel rejected the offer.
Louis Marx and Company
In 1955, with sales of $50 million, Marx spent a mere $312.00 on advertising for the entire year (Time Magazine, [month], 1955). By contrast, Mattel Toys in the same year had sales of $6 million but spent $500,000 for advertising, sponsoring shows like "The Mickey Mouse Club" (Clark 2007, p. 220). Eventually, the high cost of labor in the United States, always a factor in the distinctive quality of American toys, made it very difficult to compete with toys produced in Asia.