Guiding Light
Guiding Light (known as The Guiding Light before 1975) is an American television soap opera. It is listed in "Guinness World Records" as the longest-running drama in television in American history, broadcast on CBS for 57 years from June 30, 1952, until September 18, 2009, overlapping a 19-year broadcast on radio from 1937 to 1956. With it 72 years of radio and television runs, "Guiding Light" is the longest running soap opera before "General Hospital" and the fifth-longest running program in all of broadcast history; only the American country music radio program "Grand Ole Opry" (first broadcast in 1925), the BBC religious program "The Daily Service" (1928), the CBS religious program "Music and the Spoken Word" (1929), and the Norwegian children's radio program "Lørdagsbarnetimen" (1924-2010) have been on the air longer.
Guiding Light
During the daytime drama's 57th season on television and 72nd overall season, the series had changed its look to a more realistic experience in an attempt to compete with the growing popularity of reality television. The new look of "Guiding Light" included free-hand camera work and less action shown on traditional studio sets. Producer Ellen Wheeler introduced a "shaky-cam" style, present in a number of movies, featuring extreme-closeups and frequent cuts, including those that "broke the axis" (which proved disorienting to viewers accustomed to shows with the traditional "soap opera look"). Also new was the filming of outdoor scenes in actual outdoor settings. Even many indoor scenes had more of an "on location" feel, repurposing real locations, such as "Guiding Light's" production offices, to be motel rooms, nail salons, quick-mart and other businesses or locations. Thereby, the series had numerous sets without the cost of numerous separate locations. CBS and the show's producers had hoped that the new look would increase ratings, but the plan was ultimately unsuccessful.