Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Diving watch
In 1961, Rolex began to include a skindiver handbook with the Submariner, then available in two models, one water resistant to , the other, less expensive version, to . It was the choice of watch for the character of 007 in the first ten James Bond films, causing the "Sub" to achieve an iconic status.