Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
Hatsune Miku
Nico Nico Douga, a Japanese website similar to YouTube, played a fundamental role in the recognition and popularity of the software. Soon after Miku's release, Nico Nico Douga users started posting videos of songs created using her sound bank. According to Crypton, a popular video featuring Miku's super-deformed alter ego Hachune Miku singing and dancing to "Ievan Polkka" while spinning a Welsh onion in homage to Loituma Girl's original video (which led to Miku also being commonly associated with spring onions) demonstrated the potential of the software in multimedia content creation. As Miku's recognition and popularity grew, Nico Nico Douga became a place for collaborative content creation. Popular original songs written by a user would inspire illustrations, animations in 2D and 3D, and remixes by other users. Some creators would show their unfinished work and ask for ideas.