Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
Vocaloid 3
Based on the voice of Satomi Sato she is a Japanese vocal released on June 5, 2014. She was designed to promote the Tōhoku region after the 2011 Tōhoku earthquake and tsunami disaster. Tōhoku region based companies can use her for advertisements and dōjin works. She was originally released as a Voiceroid product, her Vocaloid vocal was developed following a successful crowd funding campaign was held to raise ¥5,000,000 by July 20, 2013.