Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
Hatsune Miku
Pharrell Williams made a remix of Livetune's song "Last Night, Goodnight" featuring Hatsune Miku. On October 8, 2014, Miku made her American network television debut as she performed "Sharing the World" on the "Late Show with David Letterman" on CBS. Hatsune Miku is featured in "B Who I Want 2 B" produced by Sophie from Namie Amuro's album "Genic". The 2016 Hatsune Miku Expo tour featured American electronic band Anamanaguchi as an opening act; to commemorate the tour, the band recorded a single track titled "Miku", which they performed live on the tour with Miku as an encore song. Big Boi (of Outkast) sampled Aura Qualic's song "DATA 2.0", featuring Hatsune Miku for his 2017 single "Kill Jill", also appearing in the song's music video.