1945–1960 in Western fashion
Young adults returning to college under the G.I. Bill adopted an unpretentious, functional wardrobe, and continued to wear blue jeans with shirts and pullovers for general informal wear after leaving school. Jack Kerouac introduced the phrase "Beat Generation" in 1948, generalizing from his social circle to characterize the underground, anti-conformist youth gathering in New York at that time. The term "beatnik" was coined by Herb Caen of the "San Francisco Chronicle" in 1958, and the stereotypical "beat" look of sunglasses, berets, black turtlenecks, and unadorned dark clothing provided another fashion alternative for youths of both sexes, encouraged by the marketing specialists of Madison Avenue.
The Beat (British band)
The Beat was formed in Birmingham, England, in 1978, during a period of high unemployment and social upheaval in the United Kingdom. Ranking Roger, one of the band's vocalists, added a Jamaican vocal flavour to the band's sound with his toasting style. Jamaican saxophonist Saxa added a Jamaican ska instrumental sound. Saxa (born Lionel Augustus Martin in 1930) had played saxophone with Prince Buster, Laurel Aitken, and Desmond Dekker in the first wave of ska. He joined The Beat to record their first single, "Tears of a Clown", a cover version of the Motown hit by Smokey Robinson and the Miracles.