Coco Chanel
As 1971 began, Chanel was 87 years old, tired, and ailing. She carried out her usual routine of preparing the spring catalogue. She had gone for a long drive the afternoon of Saturday, 9 January. Soon after, feeling ill, she went to bed early. She died on Sunday, 10 January 1971, at the Hotel Ritz, where she had resided for more than 30 years.
Her funeral was held at the Église de la Madeleine; her fashion models occupied the first seats during the ceremony and her coffin was covered with white flowers—camellias, gardenias, orchids, azaleas and a few red roses. She died in her infamous style, announcing: "You see, this is how you die."
Coco Chanel
World War II, specifically the Nazi seizure of all Jewish-owned property and business enterprises, provided Chanel with the opportunity to gain the full monetary fortune generated by "Parfums Chanel" and its most profitable product, Chanel No. 5. The directors of "Parfums Chanel", the Wertheimers, were Jewish. Chanel used her position as an "Aryan" to petition German officials to legalize her claim to sole ownership.