American Horror Story
The pilot episode of "American Horror Story" was watched by 3.2 million viewers and averaged a 1.6 rating in the 18–49 years adult demographic, the most sought after by advertisers. These were the best numbers FX had ever received for a series premiere. The episode was seen by 3.2 million total viewers in 59 countries. Ratings increased as the season progressed, with the season finale being watched by 3.22 million viewers and receiving a 1.7 ratings share in the 18–49 years adult demographic. The series premiere aired in November 2011 across Europe and Latin America on Fox International Channels, and ranked as first or second most watched telecast in its timeslot among all paid television in most metered markets. "Numbers so strong, it's scary. "American Horror Story" has brought droves of new viewers to a killer global lineup", said Hernan Lopez, the president of Fox International Channels.
Pilot (American Horror Story)
In its original American broadcast, the premiere of "American Horror Story" was seen by an estimated 3.18 million household viewers and gained a 1.6 ratings share among adults aged 18–49, according to Nielsen Media Research. These were the best numbers FX had ever received for a series premiere. Taken together with equally strong numbers for the station's returning original series – "Sons of Anarchy", "It's Always Sunny in Philadelphia" and "The League" – the episode helped make October the most-watched month on FX ever. The pilot episode aired on November 7, 2011 across Europe and Latin America on Fox International Channels, ranking #1 or #2 among all Pay-TV in most metered markets across Latin America and Europe for its time slot. In the UK, it premiered on non-terrestrial channel FX, with 128,200 viewers. The episode was seen by 3.2 million viewers total in 59 countries.