Hatsune Miku
, sometimes referred to as Miku Hatsune, is the name of a Vocaloid software voicebank developed by Crypton Future Media and its official moe anthropomorph, a 16-year-old girl with long, turquoise twintails. She uses Yamaha Corporation's Vocaloid 2, Vocaloid 3, and Vocaloid 4 singing synthesizing technologies. She also uses Crypton Future Media's Piapro Studio, a singing synthesizer VSTi Plugin. She was the second Vocaloid sold using the Vocaloid 2 engine and the first Japanese Vocaloid to use the Japanese version of the Vocaloid 2 engine. Her voice is modeled from Japanese voice actress Saki Fujita. Miku's personification has been marketed as a virtual idol and has performed at concerts onstage as an animated projection (rear cast projection on a specially coated glass screen).
Vocaloid
Despite its growing popularity as a franchise, by December 2015, Vocaloid was still struggling to make an impact in the west; Hatsune Miku also did not make as much of an impact. Concerns were mostly focused on Vocaloid itself at this point. It was also reported that more Japanese companies were growing protective of their properties, with "", which was released at the time, being the center of one such conflict of copyright interest. The market for such games was described as a "niche audience in the west".