Guitar Hero
In April 2015, Activision announced a new entry in the series, titled "Guitar Hero Live". The title was developed by Activision's internal studio FreeStyleGames, who previously had worked on the "DJ Hero" spinoff titles. FreeStyleGames were given free rein to reboot the "Guitar Hero" series for next-generation consoles. One of their first innovations was to drop the standard five-button guitar controller, ultimately designing a six-button guitar controller, with two rows of three buttons each, allowing them to mimic actual guitar fingering. "Guitar Hero Live" was released with both a career and an online mode. The career mode used full-motion video taken from the perspective of a lead guitarist underneath the note highway, to create an immersive experience to the player. The online mode, called "GHTV", discarded the previous downloadable content approach and used a music video channel approach to stream playable songs to players, adding new songs to the catalog on a weekly basis. The game was released in October 2015.
Guitar Hero: On Tour series
"Guitar Hero: On Tour" was officially announced on September 7, 2007, at the Austin GDC '07, and released on June 22, 2008. During a conference call on May 8, 2008, Activision revealed that the game would be sold as an individual game (along with the "Guitar Grip") as well as bundled with the DS hardware itself. In North America, Nintendo released a bundle which included "Guitar Hero: On Tour" and a limited edition Silver/Black Nintendo DS Lite branded with the "Guitar Hero" logo. This bundle was available with the release of "Guitar Hero: On Tour" in the United Kingdom. This is the first third-party DS game to be included in such a bundle. When pre-ordered in certain stores, the consumer received either a special Guitar Hero: On Tour set of headphones, Nintendo DS Lite "wrap" pack (two stickers for use on the console) or an exclusive guitar pick stylus. The headphones and stylus feature the Guitar Hero: On Tour logo. On June 14, Toys "R" Us stores across the US hosted a "First to Play" event, where players tried out the game more than a week before its release. Also at the event, anyone who attended received a free Guitar Hero sticker, a temporary tattoo, and a special dog tag.