BTS (band)
In the beginning of 2019 it was reported they have a combined net worth of over US$60 million. When their partnership with Mattel was announced in 2019, the company's stocks raised more than 8% within a day.
Uno (card game)
In March 2013, it was announced that Mattel and The Gurin Company are teaming up to create a game show based on UNO where contestants will match colors, numbers and wits for a shot at a big cash prize. The show would be produced as a half-hour daily strip with a $100,000 cash jackpot along with a primetime version in which contestants competed for 1 million dollars. However, the idea was scrapped later on.