BTS (band)
In the beginning of 2019 it was reported they have a combined net worth of over US$60 million. When their partnership with Mattel was announced in 2019, the company's stocks raised more than 8% within a day.
Tickle Me Elmo
TMX and other toys helped Mattel's earnings for the third quarter of the 2006 financial year to grow by six percent and beat the expectations of financial analysts. TMX also helped increase sales of other Elmo toys.