Guiding Light (1950–59)
The Guiding Light (known since 1975 as Guiding Light) was a long-running American television soap opera.
On June 30, 1952, "The Guiding Light" began airing on CBS television. From June 30, 1952 to June 29, 1956, "The Guiding Light" ran on both CBS television and radio, with the actors performing, the same scenes but for different audiences, live twice each weekday. The live television performances were in the morning, and then in the afternoon the actors read for the live radio show. On July 2, 1956, "The Guiding Light" became a CBS television show, only, and the show no longer was heard on radio. Episodes continued at 15 minutes in length.
Guiding Light
During the daytime drama's 57th season on television and 72nd overall season, the series had changed its look to a more realistic experience in an attempt to compete with the growing popularity of reality television. The new look of "Guiding Light" included free-hand camera work and less action shown on traditional studio sets. Producer Ellen Wheeler introduced a "shaky-cam" style, present in a number of movies, featuring extreme-closeups and frequent cuts, including those that "broke the axis" (which proved disorienting to viewers accustomed to shows with the traditional "soap opera look"). Also new was the filming of outdoor scenes in actual outdoor settings. Even many indoor scenes had more of an "on location" feel, repurposing real locations, such as "Guiding Light's" production offices, to be motel rooms, nail salons, quick-mart and other businesses or locations. Thereby, the series had numerous sets without the cost of numerous separate locations. CBS and the show's producers had hoped that the new look would increase ratings, but the plan was ultimately unsuccessful.