WrestleMania XXVI
Global Spectrum, the University of Phoenix Stadium's operator, had worked in previous years with World Wrestling Entertainment (WWE) to recruit the event to its venue. On January 18, 2008, Global Spectrum publicly announced its intention to host WrestleMania in 2010. The event gained media attention in the weeks prior when a photo of Wayne Gretzky, then head coach of the Phoenix Coyotes, wearing a shirt promoting the event surfaced in the Swedish newspaper "Expressen". A press conference, held on February 24, 2009 at the University of Phoenix Stadium, formally announced the event for Glendale, Arizona at the University of Phoenix Stadium; this event marked the first time a WrestleMania had taken place in the state of Arizona. Tickets for the event went on sale November 7, 2009 at 10:00am MST.
WrestleMania
At WrestleMania XIV, Austin defeated Shawn Michaels to become the new WWF World Heavyweight Champion in a match that featured Mike Tyson serving as the special enforcer. Although Tyson had been aligned with Michaels and his stable D-Generation X, Tyson revealed to have been aligned with Austin all along as he personally counted the pinfall and declared Austin the winner. The Undertaker and Kane fought for first time at this event where The Undertaker won. The following year at WrestleMania XV, Austin defeated The Rock to regain the WWF Championship. The event featured the first of three encounters at WrestleMania between Austin and The Rock in the rivalry of the two most prominent and popular stars of The Attitude Era.