Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
24 Hours of Daytona
The race has had several names over the years. Since 1991, the Rolex Watch Company is the title sponsor of the race under a naming rights arrangement, replacing "Sunbank" (now SunTrust) which in turn replaced Pepsi in 1984. Winning drivers of all classes receive a steel Rolex Daytona watch.