Hanes
John Wesley Hanes' brother Pleasant H. Hanes founded the P.H. Hanes Knitting Company in 1901. The brothers previously operated a tobacco manufacturing business, that they sold to R. J. Reynolds Tobacco Company in 1900. The P.H. Hanes Knitting Company merged with Hanes Hosiery in 1965. The P.H. Hanes Knitting Company complex was listed on the National Register of Historic Places in 2005. Consolidated Foods (later renamed Sara Lee) announced its purchase of Hanes in 1978.
L'eggs
L'eggs is a brand of pantyhose introduced in 1969 by Hanes. The hosiery placed its product in white plastic oversized chicken-egg-shaped containers. In a time when hosiery products were sold primarily in department and women's clothing stores, L'eggs garnered shelf space in supermarkets and drugstores, often on revolving carousel L'eggs displays called the "L'eggs Boutique". The product's slogan, "Our L'eggs fit your legs", appeared in print and TV ads.