Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Milgauss
The original Milgauss was very similar to the appearance of the Rolex Submariner, with an oversized case and bezel, with the Twinlock crown, and a riveted Oyster bracelet. Although the Milgauss went through only two different models (6541, 1019) the Milgauss went through numerous configuration changes before being discontinued in 1988. In the 1960s, Rolex launched the Milgauss ref. 1019. However, this particular model looks so different to its predecessors that at first glance the Milgauss link (aside from the red MILGAUSS text) is not immediately clear.