Hatsune Miku
Since the success of her Vocaloid 2 package led to an expansion of marketing possibilities, most of the mass marketing has come after her initial release as a response to her popularity and has been on going since 2008. Even with the addition of other Character Vocals, Miku's name continues to be used as the primary source of marketing for Crypton Future Media, to the point where most products for their Vocaloid related products will usually only feature Hatsune Miku's name. In March 2012, the Nomura Research Institute estimated that the sales of all Hatsune Miku brand goods added up into the region of since her release in 2007. Her name is easily the most recognizable of all Vocaloids.
Wagakki Band
A video for the first song recorded by all eight current members of Wagakki Band, "Six Trillion Years and Overnight Story" (六兆年と一夜物語), was released in April 2013. In August of that year they played their first live concert at Nico Nico Music Master 2. The music video for "Tengaku" (天樂) was released in October 2013; this video marked the first time guitarist Machiya revealed his face. They then performed at the 10th Tokyo International Music Market (TIMM) for three nights in October. At THE VOC@LOID M@STER 27, a Vocaloid convention in November 2013, the band released "Joshou" (序章), a mini album featuring Vocaloid covers.