History of Nintendo
In 1972, the first commercially available video game console, the Magnavox Odyssey, had a light gun accessory, the Shooting Gallery. This was the first involvement of Nintendo in video games. According to Martin Picard in the "International Journal of Computer Game Research": "in 1971, Nintendo had -- even before the marketing of the first home console in the United States -- an alliance with the American pioneer Magnavox to develop and produce optoelectronic guns for the Odyssey (released in 1972), since it was similar to what Nintendo was able to offer in the Japanese toy market in 1970s".
Nintendo arcade machines
Nintendo primarily made toys and trading card games before their arcade games in the mid-1970s. Most of their later releases between 1973 and 1978 were light gun games based on shooting or avoiding things. The cabinets used pre-recorded images and film projection rather than video inside.