History of Yahoo!
On March 8, 1997, Yahoo! acquired online communications company Four11. Four11's webmail service, Rocketmail, became Yahoo! Mail. Yahoo! also acquired ClassicGames.com and turned it into Yahoo! Games. Yahoo! then acquired direct marketing company Yoyodyne Entertainment, Inc. on October 12, 1998. In January 1999, Yahoo! acquired web hosting provider GeoCities. Another company Yahoo! took over was eGroups, which became Yahoo! Groups in June 2000. On March 8, 1998, Yahoo! launched Yahoo! Pager, an instant messaging service that was renamed Yahoo! Messenger a year later.
Jeff Bonforte
In late 2013, in regard to a multi-week Yahoo Mail outage and massive user dissatisfaction with the site re-design, Bonforte said at a weekly employee meeting that Yahoo would have to "kick users hard" in the nuts before they would leave Yahoo Mail. Jeff left Yahoo in 2018