Hatsune Miku
Hatsune Miku was the first Vocaloid developed by Crypton Future Media after they handled the release of the Yamaha vocal Meiko and Kaito. The name of "Hatsune Miku" was conceived soon after the Vocaloid 2 announcements, when an English and Japanese vocal were developed for the character. The intended design was delayed and later used for Megurine Luka instead. Miku was intended to be the first of a series of Vocaloids called the ""Character Vocal Series"", which included Kagamine Rin/Len and Megurine Luka. Each had a particular concept and vocal direction.
Vocaloid
Though developed by Yamaha, the marketing of each Vocaloid is left to the respective studios. Yamaha themselves do maintain a degree of promotional efforts in the actual Vocaloid software, as seen when the humanoid robot model HRP-4C of the National Institute of Advanced Industrial Science and Technology (AIST) was set up to react to three Vocaloids—Hatsune Miku, Megpoid and Crypton's noncommercial Vocaloid software "CV-4Cβ"—as part of promotions for both Yamaha and AIST at CEATEC in 2009. The prototype voice CV-4Cβ was created by sampling a Japanese voice actress, Eriko Nakamura.