Mattel
On November 10, 2017, the "Wall Street Journal" reported that Hasbro, Inc. had made a takeover offer for Mattel, Inc. At the time, Mattel worth was $5 billion, while Hasbro was about $11 billion. On November 15, 2017, Reuters reported that Mattel rejected the offer.
WWF Hasbro action figures
In 2016, Mattel announced that they would be releasing their own line of "throwback" WWE action figures, similar to the iconic style and packaging of the WWF Hasbro series. Mattel's new line of action figures were released exclusively to Walmart stores in the U.S. Mattel's WWE latest collectibles are deemed "retro" by the company because they are packaged in the same fashion as action figures made in the 1990s.