Nintendo
In 1975, Nintendo moved into the video arcade game industry with "EVR Race", designed by their first game designer, Genyo Takeda, and several more games followed. Nintendo had some small success with this venture, but the release of "Donkey Kong" in 1981, designed by Miyamoto, changed Nintendo's fortunes dramatically. The success of the game and many licensing opportunities (such as ports on the Atari 2600, Intellivision and ColecoVision) gave Nintendo a huge boost in profit and in addition, the game also introduced an early iteration of Mario, then known in Japan as Jumpman, the eventual company mascot.
Nintendo DS
Multiple games were released alongside the DS during its North American launch on November 21, 2004. At launch there was one pack-in demo, in addition to the built-in PictoChat program: "Metroid Prime Hunters: First Hunt" (published by Nintendo and is a demo for "Metroid Prime Hunters", a game released in March 2006). At the time of the "Electric Blue" DS launch in June 2005, Nintendo bundled the system with "Super Mario 64 DS".