Potential density
Potential density is a dynamically important property: for static stability potential density must decrease upward. If it doesn't, a fluid parcel displaced upward finds itself lighter than its neighbors, and continues to move upward; similarly, a fluid parcel displaced downward would be heavier than its neighbors. This is true even if the density of the fluid decreases upward. In stable conditions (potential density decreasing upward) motion along surfaces of constant potential density (isopycnals) is energetically favored over flow across these surfaces (diapycnal flow), so most of the motion within a 3-D geophysical fluid takes place along these 2-D surfaces.
Density
The density of a material varies with temperature and pressure. This variation is typically small for solids and liquids but much greater for gases. Increasing the pressure on an object decreases the volume of the object and thus increases its density. Increasing the temperature of a substance (with a few exceptions) decreases its density by increasing its volume. In most materials, heating the bottom of a fluid results in convection of the heat from the bottom to the top, due to the decrease in the density of the heated fluid. This causes it to rise relative to more dense unheated material.