Ubisoft Quebec
Ubisoft Quebec was announced on 11 April 2005, and was effectively opened 2 June 2005. In June 2008, Ubisoft Quebec ramped up its computer-generated imagery business to work on movies in conjunction with Guillemot. The unit was closed down again with the foundation of Ubisoft Motion Pictures in May 2011. On 3 November 2011, Ubisoft acquired a Quebec City-based development division of Longtail Studios, of which 48 employees were merged into Ubisoft Quebec, while 6–7, including the division's manager, departed.
Ubisoft
On 9 September 2003, Ubi Soft announced that they would change their name to simply Ubisoft, and introduced a new logo known as "the swirl". In December 2004, rival gaming corporation Electronic Arts purchased a 19.9% stake in the firm. Ubisoft referred to the purchase as "hostile" on EA's part. Ubisoft's brothers recognised they had not considered themselves within a competitive market, and employees had feared that an EA takeover would drastically alter the environment within Ubisoft. EA's CEO at the time, John Riccitiello, assured Ubisoft the purchase was not meant as a hostile manoeuvre, and EA ended up selling the shares in 2010.