Hanes
Hanes (founded in 1901) and Hanes Her Way (founded in 1986) are brands of clothing currently owned by the HanesBrands.
Hugo (franchise)
Hugo was invented by Krogh Mortensen while he was biking to his grandmother from Hellerup to Gladsaxe in the spring of 1990. The character Hugo was originally supposed to be called Max, but the producer of "Eleva2ren", John Berger, insisted on the name Hugo, forcing ITE to change the name and logo about one week before the premiere. The new name caused trademark problems, because it was already registered in most European countries by Hugo Boss, while ITE A/S were first in Denmark and Portugal and could potentially stop Hugo Boss from launching any products in these markets. Eventually, both companies made a coexistence agreement with the help of the ITE in-house lawyer Nina Wium. ITE also fought hard against any attempt to abuse the Hugo's "good name and reputation", resulting in more than 170 lawsuits against German producers and advertisers.