Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Datejust
Rolex introduced the original Datejust (reference 4467) in 1945 to celebrate the company's 40th anniversary. It was available only in 18 karat yellow gold and had a small bubble back winder with a deeply domed back. It also featured the company's waterproof Oyster case (first introduced in 1926), a fluted bezel, and the new Jubilee bracelet (so named for the occasion).