American Horror Story
The pilot episode of "American Horror Story" was watched by 3.2 million viewers and averaged a 1.6 rating in the 18–49 years adult demographic, the most sought after by advertisers. These were the best numbers FX had ever received for a series premiere. The episode was seen by 3.2 million total viewers in 59 countries. Ratings increased as the season progressed, with the season finale being watched by 3.22 million viewers and receiving a 1.7 ratings share in the 18–49 years adult demographic. The series premiere aired in November 2011 across Europe and Latin America on Fox International Channels, and ranked as first or second most watched telecast in its timeslot among all paid television in most metered markets. "Numbers so strong, it's scary. "American Horror Story" has brought droves of new viewers to a killer global lineup", said Hernan Lopez, the president of Fox International Channels.
American Horror Story: Freak Show
A video released in July 2014, entitled "Fallen Angel", was reported by many news sources to be an official "Freak Show" trailer. The video – which featured the "American Horror Story" title card – was later taken down after FX confirmed it was fan-made. Before the debut of the fan-made video, FX had not released any official trailers concerning the upcoming season. The first official teaser was released on August 20, 2014, entitled "Admit One".