Rolex
Rolex SA () is a Swiss luxury watchmaker. Originally founded as "Wilsdorf and Davis" by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered "Rolex" as the brand name of its watches in 1908. In 1919, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and "Montres Rolex S.A." was registered as the new company name by Hans Wilsdorf in Geneva in 1920. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
Rolex Daytona
Bidding opened at $1 million, but as the commission bid was being announced, it was interrupted by a $10 M bid, which was raised in increments of $500,000 until it was finally sold at the winning $15.5 M bid. The price of US$17.75 M makes it the most expensive wristwatch ever sold. In 1984, when Newman gave the watch to James Cox, the watch was selling for about $200. Cox announced his plans to donate a significant portion of the proceeds to the Nell Newman Foundation and Newman's Own Foundation.