History of the Brooklyn Nets
After the dismissal of major pending lawsuits, groundbreaking for Barclays Center occurred on March 11, 2010.
On September 26, 2011, Jay-Z, the Nets' minority owner, announced that the team's new name after the move to Brooklyn would be the Brooklyn Nets. The team officially became the Brooklyn Nets on April 30, 2012. The team's new colors were announced to be black and white, and two official logos designed by Timothy Morris were unveiled. The primary logo is a shield depicting the team name 'Nets', along with a basketball with an overlaid "B". The secondary logo is the same "B-ball" surrounded by a black circle with the text "Brooklyn" and "New York". The new logo's typeface and colors are meant to evoke New York City Subway rollsigns from the 1950s when Brooklyn last had a major league sports team. This rebranding of the team led to a dramatic increase in merchandise sales for the team. On the first two days that the new merchandise was available, total sales from the NBA Store were 10 times that of a typical year when the team was in New Jersey, and in the initial months of the 2012–13 season, the Nets led all NBA teams in apparel sales.
New Orleans Sun Belt Nets
The Nets were founded as WTT's charter franchise for Cincinnati, Ohio in 1973, by Bill DeWitt, Jr. and Brian Heekin. Within weeks of being established, and before the team ever had a name in Cincinnati, DeWitt and Heekin sold it to Cleveland radio executive Joseph Zingale who paid them the same $50,000 as the franchise fee they had paid to WTT. Zingale relocated the team to Cleveland with a plan to have it play its home matches at the Cleveland Public Hall starting with the league's inaugural 1974 season and name it the Cleveland Nets. Before the draft, Zingale spoke to Clark Graebner, a native of Cleveland, about playing for the team as well as to being its coach and general manager. Graebner insisted his wife, Carole, had to be drafted by the team as well. The Nets selected them both as a pair in the fourth round of the draft. No other WTT team objected to the Nets selecting two players with one draft choice. When Clark and Carole Graebner separated, Clark traded Carole to the Pittsburgh Triangles. The couple never divorced, and Carole Graebner died in 2008. Peaches Bartkowicz was a key women's doubles player for the 1974 Nets but quit the team during the season. Through all the drama, the Nets finished with 21 wins and 23 losses, third in the Atlantic Section and snuck into the playoffs.