When was the Marlboro Man retired from Marlboro's ads?
Darrell Winfield
Darrell H. Winfield (July 30, 1929 – January 12, 2015) was an American rancher and model best known as "The Marlboro Man" in television commercials and magazine advertisements for Marlboro cigarettes. Winfield was born in Kansas, Oklahoma. His family relocated to California's San Joaquin Valley when he was 6 years old. This move was inspired by the "Okie migration" that was prominent in the 1930s where many mid-west farmers, devastated by the Dust Bowl, headed west to California to start over. He was the Marlboro man from 1968 until 1989. He is also credited with being the most portrayed man in the world by some. Philip Morris has used many cowboys for their ads but has declared that Winfield was "really the Marlboro man."
Richard Hambleton
After his public art, Hambleton produced a variation of his "shadow" work, showing his "Shadowman" as a sort of "rodeo man", or rugged "Marlboro Man", often riding a bucking horse. This series was painted on canvas and other materials, where they could be displayed as works of art. Inspired by the Marlboro (cigarette) magazine advertisements, which in some ways exploited the image of a uniquely "American hero" to sell its product, Hambleton appropriated and modified the image to create a new series of work.