Do Diet Coke and regular Coke taste different?
Diet Coke
Diet Coke does not use a modified form of the Coca-Cola recipe, but instead an entirely different formula. The controversial New Coke, introduced in 1985, used a version of the Diet Coke recipe that contained high fructose corn syrup and had a slightly different balance of ingredients. In 2004, Coca-Cola introduced Coca-Cola C2, which it claims tastes much closer to Coca-Cola but contains half the carbohydrates. In 2005, the company introduced Coca-Cola Zero (replaced by "Coca-Cola Zero Sugar" in 2017), a sugar-free variation of regular Coca-Cola.
Coca-Cola with Lime
Coca-Cola with Lime was a variation of the original Coca-Cola. It was introduced in North America in the first quarter of 2005, before being quietly discontinued in 2006. The formula is the same as regular Coke but with added lime flavor. The decision to market the product was based on popular feedback from consumers in 2004, with the release of Diet Coke with Lime.
Diet Coke
Diet Coke was sweetened with aspartame, an artificial sweetener, after the sweetener became available in the United States in 1983. Early on, to save money, this was also originally in a blend with saccharin. After Diet Rite cola advertised its 100 percent use of aspartame, and the manufacturer of NutraSweet (then G. D. Searle & Company) warned that the NutraSweet trademark would not be made available to a blend of sweeteners, Coca-Cola switched the formula to 100 percent NutraSweet. Diet Coke from fountain dispensers still contains some saccharin to extend shelf life.
Storm (soft drink)
Storm was a lightly carbonated, caffeinated lemon-lime flavored soft drink. It was test marketed by PepsiCo in some areas of the U.S. in 1998 as part of Pepsi's attempt to become more competitive in the U.S. clear lemon-lime soda market, one which was dominated by Coca-Cola's Sprite. Storm differed from Sprite in that its flavor was uniquely subtle and had a very slight bitterness to it, as well as having caffeine.
Coke (fuel)
The most important properties of coke are ash and sulfur content, which are dependent on the coal used for production. Coke with less ash and sulfur content is highly priced on the market. Other important characteristics are the M10, M25, and M40 test crush indexes, which convey the strength of coke during transportation into the blast furnaces; depending on blast furnaces size, finely crushed coke pieces must not be allowed into the blast furnaces because they would impede the flow of gas through the charge of iron and coke. A related characteristic is the Coke Strength After Reaction (CSR) index; it represents coke's ability to withstand the violent conditions inside the blast furnace before turning into fine particles.
Acesulfame potassium
Acesulfame K is 200 times sweeter than sucrose (common sugar), as sweet as aspartame, about two-thirds as sweet as saccharin, and one-third as sweet as sucralose. Like saccharin, it has a slightly bitter aftertaste, especially at high concentrations. Kraft Foods patented the use of sodium ferulate to mask acesulfame's aftertaste. Acesulfame K is often blended with other sweeteners (usually sucralose or aspartame). These blends are reputed to give a more sucrose-like taste whereby each sweetener masks the other's aftertaste, or exhibits a synergistic effect by which the blend is sweeter than its components. Acesulfame potassium has a smaller particle size than sucrose, allowing for its mixtures with other sweeteners to be more uniform.
Coca-Cola
In Australia in 2011, Coca-Cola began the "share a Coke" campaign, where the Coca-Cola logo was replaced on the bottles and replaced with first names. Coca-Cola used the 150 most popular names in Australia to print on the bottles. The campaign was paired with a website page, Facebook page, and an online "share a virtual Coke". The same campaign was introduced to Coca-Cola, Diet Coke & Coke Zero bottles and cans in the UK in 2013.
Consumer neuroscience
A study by McClure et al. investigated the difference in branding between Coca-Cola and Pepsi. The study found that when the two drinks were tasted blind there was no difference in consumer preference between the brands. Both drinks produced equal activation in the ventromedial prefrontal cortex, which is thought to be activated because the taste is rewarding. When the subjects were informed of the brand names the consumers preferred Coke, and only Coke activated the ventromedial prefrontal cortex, suggesting that drinking the Coke brand is rewarding beyond simply the taste itself. More subjects preferred Coke when they knew it was Coke than when the taste testing was anonymous, which demonstrates the power of branding to influence consumer behavior. There was also significant activation in the hippocampus and dorsolateral prefrontal cortex when subjects knew they were drinking Coke. These brain structures are known to play a role in memory and recollection, which indicates they are helping the subjects to connect their present drinking experience to previous brand associations. The study proposes that there are two separate processes contributing to consumer decision making: the ventromedial prefrontal cortex responds to sensory inputs and the hippocampus and dorsolateral prefrontal cortex recall previous associations to cultural information. According to the results of this study, the Coke brand has much more firmly established itself as a rewarding experience.
Diet drink
In countries outside of the United States, United Kingdom and Canada, the term "light" is often used instead of "diet"; sometimes, even in countries that do not speak English, the word "light" in English is used (e.g., "Coca-Cola Light" in Spain). The formulation of these is slightly different than the "diet"-named versions and thus the taste is slightly different.
Coca-Cola Freestyle
Orange Vanilla Coke is a newer flavor that has been seen in new Freestyle machines. This flavor also exists in Diet form.
Coca-Cola Cherry
Long before its official introduction in stores in 1985, many diners and drugstore soda fountains dispensed an unofficial version by adding cherry-flavored syrup to Coca-Cola. The Coca-Cola Company first began testing its official Cherry flavored version of Coke along with other flavors on audiences visiting the 1982 World's Fair in Knoxville, Tennessee. Cherry Coke then entered mainstream production during the summer of 1985. Cherry Coke, which by 2007 had been renamed Coca-Cola Cherry in the U.S. and some other countries, was the third variation of Coca-Cola at that time – the others being regular Coca-Cola and Diet Coke – and the first flavored Coke. It was released nationally around the same time as the controversial reformulation of Coca-Cola, (New Coke), and gained significant market share when that product was widely discontinued in the early 1990s.
Diet Cherry Coke was introduced in 1986, and renamed "Diet Coke Cherry" in 2005 and again to "Diet Coke Feisty Cherry" in 2018. A second low-calorie version, Coca-Cola Cherry Zero (based on Coca-Cola Zero), was added in 2007.
The Coca-Cola Company would later introduce other flavored Coke variants, beginning with Vanilla Coke in May 2002, later followed by lime,
raspberry, lemon, Black Cherry Vanilla and orange variants. Many of these are currently only sold in overseas markets and/or are microdispensed through Coca-Cola's Freestyle vending machines.
Diet Coke Plus
The Coca-Cola Company issued a statement saying, "This does not involve any health or safety issues, and we believe the label on Diet Coke Plus complies with FDA's policies and regulations."
New Coke
Pepsi-Cola took advantage of the situation, running ads in which a first-time Pepsi drinker exclaimed, "Now I know why Coke did it!" Even amidst consumer anger and several Pepsi ads mocking Coca-Cola's debacle, Pepsi actually gained very few long-term converts over Coke's switch, despite a 14% sales increase over the same month the previous year, the largest sales growth in the company's history. Coca-Cola's director of corporate communications, Carlton Curtis, realized over time that consumers were more upset about the withdrawal of the old formula than the taste of the new one.
Coca-Cola with Lemon
Coca-Cola with Lemon is a soft drink brand owned by The Coca-Cola Company, launched to compete with Pepsi Twist. It is produced and distributed by The Coca-Cola Company's bottlers. Diet Coke with Lemon was introduced in the United States in 2001 and is still available as a semi-sugar free version in Coca-Cola Freestyle machines.
Taste
The bitter taste is almost universally unpleasant to humans. This is because many nitrogenous organic molecules which have a pharmacological effect on humans taste bitter. These include caffeine, nicotine, and strychnine, which respectively compose the stimulant in coffee, addictive agent in cigarettes, and active compound in many pesticides. It appears that some psychological process allows humans to overcome their innate aversion to bitter taste, as caffeinated drinks are widely consumed and enjoyed around the world. Many common medicines have a bitter taste if chewed; the gustatory system apparently interprets these compounds as poisons. In this manner, the unpleasant reaction to the bitter taste is a last-line warning system before the compound is ingested and can do damage.
Frisch's
Frisch's was known for its "cherry" and "vanilla" Coke but switched to Pepsi products in December 2013. Frisch's cited a better deal from Pepsi, and deemed taste tests adding the same vanilla and cherry flavorings to fountain Pepsi acceptable. However, the change stirred numerous protests at Frisch's Facebook page from customers unhappy with the loss of Coke. Frisch's noted that Toledo area franchised stores have served Pepsi for "a number of years". Big Boy Restaurants International previously switched from Coke to Pepsi in 2001, similarly citing a "great, interesting proposal" by Pepsi. Frisch's new owners were aware of the controversy, and in June 2018, CEO Jason Vaugn announced that Coca–Cola was returning to Frisch's Big Boy restaurants by September. Coca–Cola reappeared at Frisch's Mainliner restaurant on July 27, 2018 with other stores to follow. Cincinnati Reds catcher Tucker Barnhart was on hand to pour the first Coke at 11 am.
New Coke
In his book "" (2005), Malcolm Gladwell relates his conversations with market researchers in the food industry who put most of the blame for the failure of New Coke on the flawed nature of taste tests. They claim most are subject to systematic biases. Tests such as the Pepsi Challenge were "sip tests", meaning that drinkers were given small samples (less than a can or bottle's worth) to try. Gladwell contends that what people say they like in these tests may not reflect what they actually buy to drink at home over several days. Carol Dollard, who once worked in product development for Pepsi, told Gladwell: "I've seen many times where the sip test will give you one result and the home-use test will give you the exact opposite." For example, although many consumers react positively to the sweeter taste of Pepsi in small volumes, it may become unattractively sweet when drunk in quantity. Coke, on the other hand, may be more attractive for drinking in volume, because it is less sweet. A more comprehensive testing regimen could possibly have revealed this, Gladwell's sources believe.
Pepsi Zero Sugar
Pepsi Zero Sugar competes in the energy drink market, as is implied by it being marketed as an 'Invigorating Cola.' Compared with other common energy drinks, Pepsi Zero Sugar gives the consumer a relatively low dose of caffeine. Pepsi Zero Sugar provides 5.75 mg caffeine per 30ml, while Red Bull provides 9.64 mg/30ml, AMP Energy provides 8.93 mg/30ml, Monster Energy provides 10 mg/30ml and Cocaine provides 33.14 mg/30ml. Pepsi Zero Sugar commercials present the beverage as an alternative to Diet Pepsi.
Doritos
In 2007, Doritos ran a campaign called "Doritos X-13D Flavor Experiment" where black, unidentified bags of Doritos were on the market for consumers to identify and name the flavor. The only flavor identification on these chips was "All American Classic".
Reincarnations and relaunches of taco-flavored Doritos, including the 2008 "Back By Popular Demand" campaign, were different from the original taco flavor (A sour cream flavor had been added to the recipe around 1985). The taco chips included in the Zesty Taco and Chipotle Ranch "Collisions" bags were thought by customers to be closer to the original, but were later discontinued in most of the United States. In late 2010, the taco flavor recipe that was used in the 1980s returned in a limited edition "retro" styled bag incorporating the original Doritos logo, and in early 2011 the company announced that this incarnation would remain in the permanent product line-up.
Dr Pepper
As with Coca-Cola, the formula for Dr Pepper is a trade secret, and allegedly the recipe is kept as two halves in safe deposit boxes in two separate Dallas banks. A persistent rumor since the 1930s is that the drink contains prune juice, but the official Dr Pepper FAQ refutes this with "Dr Pepper is a unique blend of natural and artificial flavors; it does not contain prune juice." The origin of the rumor is unknown; some believe it was started by a deliveryman for a competitor trying to cast aspersions based on prune juice's laxative effects, but it may simply be because many people feel that Dr Pepper tastes similar to prune juice.
Diet Pepsi
Additional variations of Diet Pepsi have been introduced over the years, wherein other flavors (such as wild cherry, vanilla, lemon, and lime) have been added to the cola. A caffeine-free version of Diet Pepsi is also produced. The availability and brand identification of Diet Pepsi flavor variants varies by country. In addition to Diet Pepsi, PepsiCo also produces the low-calorie cola Pepsi Max.
Coca-Cola
In November 2009, due to a dispute over wholesale prices of Coca-Cola products, Costco stopped restocking its shelves with Coke and Diet Coke for two months; a separate pouring rights deal in 2013 saw Coke products removed from Costco food courts in favor of Pepsi. Some Costco locations (such as the ones in Tucson, Arizona) additionally sell imported Coca-Cola from Mexico with cane sugar instead of corn syrup from separate distributors. Coca-Cola introduced the 7.5-ounce mini-can in 2009, and on September 22, 2011, the company announced price reductions, asking retailers to sell eight-packs for $2.99. That same day, Coca-Cola announced the 12.5-ounce bottle, to sell for 89 cents. A 16-ounce bottle has sold well at 99 cents since being re-introduced, but the price was going up to $1.19.
Jack and Coke
Jack and Coke (also referred to as JD and Coke, Jack Coke, or a Lemmy) is a cocktail made with Jack Daniel's whiskey and Coca-Cola. The drink is usually served with ice in an old-fashioned glass or a Collins glass.
Coca-Cola Zero Sugar
Coke Zero was originally specifically marketed to men, who are shown to associate "diet" drinks with women. It was primarily marketed towards young adult males and it has been nicknamed "Bloke Coke" in the UK. In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women. U.S. marketing also emphasized its similarity in taste to sugared Coca-Cola; an advertising campaign for the beverage focused on Coca-Cola executives who were so angry over the drinks' similarities, they were considering suing their co-workers for "taste infringement". Continuing the theme, a Coca-Cola Zero ad aired during Super Bowl XLIII parodied Coke's iconic "Hey Kid, Catch!" commercial, which is interrupted by two Coca-Cola "brand managers" accusing Troy Polamalu of "stealing" their commercial.
Coca-Cola Zero Sugar
In 2017, despite increasing sales in the United States, the Coca-Cola Company announced that Coca-Cola Zero would be reformulated and rebranded as Coca-Cola Zero Sugar, intended to taste more like standard Coca-Cola while emphasizing the lack of sugar content. The new formula was first tested in the United Kingdom in June 2016, with plans to roll it out in other countries in the following months.
Pepsi-Cola Made with Real Sugar
In early 2009, PepsiCo announced plans to release versions of Pepsi and Mountain Dew with pure cane sugar as its main sweetener, and without the citric acid found in regular Pepsi, on a limited basis. The original shipment went on sale in April 2009, and ended in June. Sales were strong for both, prompting PepsiCo to release a second limited edition for December 2009–February 2010.
Diet Coke
In 2005, under pressure from retailer Walmart (which was impressed with the popularity of Splenda sweetener), the company released a new formulation called "Diet Coke sweetened with Splenda". Sucralose and acesulfame potassium replace aspartame in this version. Early sales were weaker than anticipated; however, Coca-Cola did little advertising for the brand, investing money and advertising in Coca-Cola Zero instead. By late 2009, some distributors had stopped supplying Diet Coke sweetened with Splenda.
Diet Coke
According to the Coca-Cola Company, "[t]he sweetener blend used for Diet Coke/Coca-Cola Light is formulated for each country based on consumer preference." Some countries began using the term "Coca-Cola Light" as early as the 1990s, with others adopting the name later on, while others continue the use of "Diet Coke".
Gin and tonic
The drink is a particular phenomenon as its taste is quite different from the taste of its constituent liquids which are rather bitter. The chemical structures of both ingredients are of a similar molecular shape and attract each other, shielding the bitter taste.
In some countries (e.g., UK), gin and tonic is also marketed pre-mixed in single-serving cans. In the United States, most bars use "soda out of a gun that in no way, shape or form resembles quinine water", according to bartender Dale DeGroff. To get a real gin and tonic, DeGroff recommends specifying bottled tonic. Alternatively, one can add tonic syrup to soda water.
Public relations of high fructose corn syrup
PepsiCo recently put forth a "throwback" version of Mountain Dew and Pepsi-Cola, designed to taste the same as these drinks did in the 1960s and 1970s. One aspect of the formulation is that sugar is used instead of HFCS. PepsiCo stated that HFCS and sugar are "essentially the same" and that the only reason HFCS was eschewed was in order to accurately reflect the taste of the past. Dr Pepper also released a "heritage" version of Dr Pepper Soda in 2009 that was made to the original formula and used beet sugar instead of HFCS. Since its establishment in 1891, the Dr Pepper bottling plant in Dublin, TX has continued to use the original formula sweetened with Imperial Cane Sugar (see Dublin Dr Pepper). In addition, the Coca-Cola bottling plant in the Lehigh Valley, Pennsylvania, and most Coca-Cola bottling plants in Europe also uses sucrose. Sucrose-based Mexican imports of Coca-Cola and other soft drinks are getting increasing penetration into US markets.
Diet Coke
Coca-Cola has now released Diet Coke sweetened with sucralose (under the brand name Splenda), although it is not as common.
Jolt Cola
In 2005, Jolt Cola revamped its product line. Jolt Cola changed its logo, and came in "battery bottles" (that resemble the shape of a AA battery) which make a loud popping sound when opened. The cans are resealable aluminum bottles; the body of the bottle was similar to that of a standard aluminum can, but the top had a twist-off aluminum cap with a plastic gasket liner, and in smaller "Quick Fix" cans ( single-use pull-tab aluminum cans, similar to those used for Red Bull) and "battery" cans ( resealable aluminum cans with the same twist-off top as the battery bottles). The Jolt Cola website claimed that the "Quick Fix" sizes were available at establishments that serve "adult beverages," for use as a mixer. The flavors of Jolt offered were also changed. Flavors offered were Cola, Blue Raspberry, Cherry Bomb (cherry cola), Silver (lemon-lime), Wild Grape, Orange Blast, Passionfruit (featuring a yellow can) and Ultra (a diet drink with Splenda as its artificial sweetener alongside guarana, ginseng, taurine, and vitamin B complex).
List of citrus soft drinks
Mountain Lion is the Food Lion equivalent to Mountain Dew. It is available in cans and PET bottles. Like all Food Lion diet drinks, Diet Mountain Lion is no longer sweetened with Splenda, and they now use aspartame. Mountain Lion tastes very similar to Mountain Dew and Mello Yello. Diet Mountain Lion is sweeter than Diet Mountain Dew. Mountain Lion contains about the same amount of caffeine as Mountain Dew. Mountain Lion can be found at Sweetbay Markets.
Pepsi
According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the "Pepsi Challenge". These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, and less orange oil, and uses vanillin rather than vanilla) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "Cola Wars".
Coca-Cola Raspberry
Coca-Cola Raspberry is a Coca-Cola drink with a raspberry flavor that was sold in New Zealand on a trial basis. A Diet Coke Raspberry version was also sold. Both were first introduced on June 1, 2005 and had been discontinued by the end of the year. In the summer of 2017, the drink was brought back in New Zealand for a limited release. It was reintroduced as a summer flavour in Australia. In August 2018 it also came as zero flavor in Finland and Norway. Launched as a coke zero flavour in the UK January 2019.
Coca-Cola
During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests demonstrating that, according to the commercials, "fifty percent of the participants who said they preferred Coke "actually" chose the Pepsi." Statisticians pointed out the problematic nature of a 50/50 result: most likely, the taste tests showed that in blind tests, most people cannot tell the difference between Pepsi and Coke. Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the "cola wars"; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its leadership in the market.
Sugary drink tax
On June 5, 2017, Seattle's City Council voted 7-1 to pass a 1.75 cents per ounce tax on sugary drinks; the tax does not include diet soda drinks or fruit drinks and it started on January 1, 2018. After the tax was implemented, people were surprised that the tax made a case (24 cans) of Coke become $7.35 more expensive when compared to a case of Diet Coke or Coke Zero. The $15 million Seattle assumes will be collected from the tax will be used for programs that give access to more fruits and vegetables for low-income families, adding education programs and studying the tax on how it impacts behavior. Seattle collected $4 million in the first four months of the tax.
Monster Beverage
Their "Diet Soda" is available in ten flavors: Cola, Black Cherry, Peach, Kiwi Strawberry, Vanilla Cherry Créme,Tangerine Lime, Ginger Ale, Root Beer, Grapefruit, and Pomegranate. Hansen's diet soda is sweetened with acesulfame potassium and sucralose. All diet sodas are OU Kosher certified.
Doughnut
Yeast doughnuts and cake doughnuts contain most of the same ingredients, however, their structural differences arise from the type of flour and leavening agent used. In cake doughnuts, cake flour is used, and the resulting doughnut is denser because cake flour has a relatively low gluten content of about 7 to 8 percent. In yeast doughnuts, a flour with a higher protein content of about 9 to 12 percent is used, resulting in a doughnut that is lighter and more airy. In addition, yeast doughnuts utilize yeast as a leavening agent. Specifically, "Yeast cells are thoroughly distributed throughout the dough and begin to feed on the sugar that is present ... carbon dioxide gas is generated, which raises the dough, making it light and porous." Whereas this process is biological, the leavening process in cake doughnuts is chemical. In cake doughnuts, the most common leavening agent is baking powder. Baking powder is essentially "baking soda with acid added. This neutralizes the base and produces more CO according to the following equation: NaHCO + H → Na + HO + CO"
Fairlife
In regard to Coca-Cola's strategy for Fairlife, the company's North America President Sandy Douglas stated, "Our vision for the nutrition beverage business and the milk product that I showed you which is made on a sustainable dairy with fully sustainable high-care processes with animals, has a proprietary milk filtering process that allows you to increase protein by 50 percent, take sugar down by 30 percent, and have no lactose, and a milk that's premiumised and taste better and we'll charge twice as much for it as the milk we're used to buying in a jug." The cost of Fairlife is indeed, roughly twice as high as conventional milk; Fairlife's national average price in the US is $4.29 per 52 oz., compared to the national average pricing of conventional milk at $2 per 64 oz.
Roberto Goizueta
He received a surprising appointment in 1979, to become President of the Coca-Cola Company after then-officer J. Lucian Smith (who was Coca-Cola's President from 1974-1979) resigned. In March 1981, he assumed the chairmanship after Chairman J. Paul Austin (who was Coca Cola's President 1962-1971) retired. He remained at the helm of The Coca-Cola Company for 16 years until the time of his death, due to complications from lung cancer, in 1997. During his tenure, the Coca-Cola brand became the best-known trademark in the world. In 1982, he introduced Diet Coke, followed by Cherry Coke and the controversial New Coke, both in 1985; advertising slogans "Coke is it!", "You Can't Beat the Feeling" and "Always Coca-Cola". In 1982, Goizueta approved the purchase of Columbia Pictures, signaling Coca-Cola's intentions to branch out beyond the soft-drink business.
New Coke
This populist version of the story served Coke's interests, however, as the episode did more to position and define Coca-Cola as a brand embodying values distinct from Pepsi than any deliberate effort to do so probably could have done. Allowing itself to be portrayed as a somewhat clueless large corporation forced to withdraw from a big change by overwhelming public pressure flattered customers, as Keough put it, "We love any retreat which has us rushing toward our best customers with the product they love the most." Bottles and cans continued to bear the "Coca-Cola Classic" title until January 2009, when the company announced it would stop printing the word "Classic" on the labels of bottles sold in parts of the southeastern United States. The change is part of a larger strategy to rejuvenate the product's image.
List of citrus soft drinks
Mountain Breeze is the Safeway SELECT generic answer to Mountain Dew. The taste of the soda is much the same as Mountain Dew, with a few noticeable differences. Mountain Dew is a bit tangier than its Safeway SELECT counterpart, which focuses more on sweetness. One 12 oz. can of Mountain Breeze contains 190 calories, 65 mg of sodium, 48g total Carbohydrate, 48g of sugar, and the following ingredients: carbonated water, high-fructose corn syrup, citric acid, sodium benzoate, orange juice concentrate, sodium citrate, caffeine, natural flavors, artificial flavors, ester gum and Yellow 5. The design of a Mountain Breeze soda can also bears a great resemblance to an older Mountain Dew can, more so than many of the generic citrus sodas. Safeway Select has replaced the brand name with Refreshe.
Diet Coke Plus
Diet Coke Plus (also known as Coca Cola Light Plus) was a formulation of Diet Coke fortified with vitamins and minerals. It is sweetened with a blend of aspartame and acesulfame potassium.
Diet Coke Lime
Diet Coke with Lime was discontinued in the UK as was Diet Coke with Lemon in early 2007, having been renamed Diet Coke with Citrus Zest in 2007, which is mixture of lime and lemon taste. In 2009, "Coca-Cola Freestyle" machines began carrying "Coca-Cola with Lime", along with its Diet counterpart. The regular version has since been discontinued, but the Diet version continued with steady sales until 2018. The diet version is now discontinued and replaced with Diet Coke Ginger Lime.
Coca-Cola with Lime
Coca Cola with Lime was briefly available in Australia, but proved quite unpopular with some larger retailers such as Woolworths and Coles, who bought in bulk, having to reduce the price considerably (50c for a 1.25 L bottle compared to around A$2 for all other varieties) in order to clear the product out. Diet Coke with Lime was discontinued in the United Kingdom, as was Diet Coke with Lemon in the beginning of 2007, having been renamed Diet Coke with Citrus Zest in 2007, which is mixture of lime and lemon taste.
Coca-Cola Zero Sugar
The move caused some vocal backlash. "The Washington Post" noted Coke Zero is very popular, and that fans compared the change to the launch of New Coke in 1985. However, "Beverage Digest" executive editor Duane Stanford noted that it was very similar in flavor, and that the formula likely was tweaked only slightly as the ingredients list is the same. He noted that the rebranding was the main emphasis.
New Coke
By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for many years. Consumers who were purchasing regular colas seemed to prefer the sweeter taste of rival Pepsi-Cola, as Coca-Cola learned in conducting blind taste tests. However, the American public's reaction to the change was negative, even hostile, and the "New Coke" was considered a major failure. The company reintroduced Coke's original formula within three months of New Coke's debut, rebranded as "Coca-Cola Classic", and this resulted in a significant gain in sales. This led to speculation by some that the introduction of the New Coke formula was just a marketing ploy to stimulate sales of original Coca-Cola; however, the company has maintained that it was a genuine attempt to replace the original product.
Diet Pepsi
Though Diet Pepsi is represented worldwide as a low- or no-calorie beverage, the ingredients comprising its makeup vary in some cases by the country of origin. In the US, its ingredients are recorded as "carbonated water, caramel color, aspartame, phosphoric acid, potassium benzoate (preserves freshness), caffeine, citric acid, natural flavor; phenylketonurics: contains phenylalanine". In Canada, the ingredient listing reads: "carbonated water, caramel color, phosphoric acid, aspartame (124 mg/355 ml, contains phenylalanine), sodium benzoate, caffeine, flavor, acesulfame potassium (32 mg/355ml), citric acid, dimethylpolysiloxane". Comparatively in the UK, Diet Pepsi is listed as consisting of "carbonated water, colour (caramel E150d), flavorings (including caffeine), phosphoric acid, sweeteners (aspartame, acesulfame K), acidity regulator (sodium citrate), preservative (sodium benzoate), citric acid, contains a source of phenylalanine".
LA Ice Cola
"LA Ice Cola" is different from other soft drinks, in that it loses its carbonation a lot quicker than others. Some find that the loss of carbonation makes it taste better while others dislike it.
Pal's
Diet Coke
Mexican Coke
Results from taste tests have been mixed. In a taste test conducted by a local Westchester, New York magazine, tasters noted that the Mexican Coke had "a more complex flavor with an ineffable spicy and herbal note", and that it contained something "that darkly hinted at root beer or old-fashioned sarsaparilla candies".
Diet Coke with Citrus Zest
The name for this product was based on the word zest in reference to its citrus zest flavoring.
New Coke
The sweeter cola overwhelmingly beat both regular Coke and Pepsi in taste tests, surveys, and focus groups. Asked if they would buy and drink the product if it "were" Coca-Cola, most testers said they would, although it would take some getting used to. About 10-12% of testers felt angry and alienated at the thought, and said they might stop drinking Coke altogether. Their presence in focus groups tended to negatively skew results as they exerted indirect peer pressure on other participants.
Coke (fuel)
Coke is a fuel with a high carbon content and few impurities, made by heating coal in the absence of air. It is the solid carbonaceous material derived from destructive distillation of low-ash and low-sulfur bituminous coal. Cokes made from coal are grey, hard, and porous. While coke can be formed naturally, the commonly used form is synthetic. The form known as petroleum coke, or pet coke, is derived from oil refinery coker units or other cracking processes.
Pepsi-Cola Made with Real Sugar
In a rare move of no competition within the Cola Wars, Coca-Cola had no plans, as of early December 2012, to release a sugar-sweetened version of Coca-Cola on a regular basis. Aside from Coke sold in the UK, Kosher Coca-Cola, sold only for the Jewish holiday of Passover, and Mexican Coke, sold via import in the United States, the last time Coca-Cola was sold with sugar rather than high-fructose corn syrup was in 1985, just before the introduction of the now-infamous New Coke. The only exceptions began in 2007, when Coca-Cola bottlers in Cleveland, Ohio and Allentown, Pennsylvania started using sugar as a sweetener year-round for Coca-Cola, making these two markets the only ones in which sugar-sweetened Coca-Cola was sold throughout the year.
Coca-Cola Black Cherry Vanilla
Coca-Cola Black Cherry Vanilla and Diet Coke Black Cherry Vanilla were varieties of Coca-Cola that were launched in January 2006 by The Coca-Cola Company in United States. The diet version was sweetened with a blend of aspartame and acesulfame potassium and was marketed as part of the Diet Coke family. It was available in 20-ounce, 2-liter, and 12-pack can forms.
Diet drink
Tab, Diet Rite, and Fresca (a grapefruit-flavored drink introduced by Coca-Cola) were the only brand-name diet refreshments on the market until Pepsi released Patio Diet Cola in 1963 and renamed Diet Pepsi the following year. Diet 7 Up was released in 1963 under the name Like. It was discontinued in 1969 due to the US government ban of cyclamate sweetener. After reformulation, it was reintroduced as Diet 7 Up in 1970. It was renamed Sugar Free 7 Up in 1973 then back to Diet 7 Up in 1979. Coca-Cola countered by releasing Diet Coke in 1982. After the release of Diet Coke, Tab took a backseat on the Coca-Cola production lines; Diet Coke could be more easily identified by consumers as associated with Coca-Cola than Tab. Additionally, a study was released claiming that saccharin was a possible carcinogen, leading to Coca-Cola's decision to decrease the production of Tab. Prompted by the rising popularity of soft drinks, in the mid-1980s some of those in the alcohol industry began to follow their lead with some beer companies putting sugar-free beer on the market.
Coca-Cola C2
Coca-Cola C2 (also referred to as Coke C2, C2 Cola, or simply C2) was a cola-flavored beverage introduced by The Coca-Cola Company first in Japan, then later on June 7, 2004 in the United States (and shortly thereafter, Canada), in response to the low-carbohydrate diet trend. This Coke product was marketed as having half the carbohydrates, sugars and calories compared to standard Coca-Cola. It contains aspartame, acesulfame potassium, and sucralose in addition to the high fructose corn syrup typically found in cola beverages distributed in America. Aside from the high fructose corn syrup, one 12-ounce can of Coca Cola C2 contains 19 mg of aspartame, 4 mg of sucralose and 19 mg of acesulfame potassium. The packaging design differs from other Coke products in that the logos are printed in black. For marketing on radio and television, and movie theaters the Queen song "I Want to Break Free" was used. When it was first introduced, though, The Rolling Stones song "You Can't Always Get What You Want" was used.
Dimethocaine
Dimethocaine, also known as DMC or larocaine, is a compound with a stimulatory effect. This effect resembles that of cocaine, although dimethocaine appears to be less potent. Just like cocaine, dimethocaine is addictive due to its stimulation of the reward pathway in the brain. However, dimethocaine is a legal cocaine replacement in some countries and is even listed by the European Monitoring Centre for Drugs and Drug Addiction (EMCDDA) under the category “synthetic cocaine derivatives”. The structure of dimethocaine, being a benzoic ester acid, resembles that of procaine. It is found as a white powder at room temperature.
Mexican Coke
Although intended for consumption in Mexico, Mexican Coca-Cola has become popular in the United States because of a flavor that Coca-Cola fans call more "natural tasting". While many believe the primary difference in flavor between Mexican Coca-Cola and the American Coca-Cola formula is that Mexican Coke is sweetened using cane sugar as opposed to high-fructose corn syrup, a scientific analysis of Mexican Coke found no sucrose (standard sugar), but instead found fructose and glucose levels similar to other soft drinks sweetened with high-fructose corn syrup. Most of the Mexican Coke exported to the United States is made with cane sugar, while some Mexican bottlers may use high-fructose corn syrup for drinks intended for sale in Mexico. Therefore, while most of the Coca-Cola labeled "Mexican" in the United States is made with cane sugar, this is not true of all Coca-Cola sold in Mexico.
Pepsi Next
According to the BevReview, the initial taste of Pepsi Next is similar to original Pepsi, but this is followed by the less pleasant taste of artificial sweeteners.
New Coke
Goizueta also made a visit to his mentor and predecessor as the company's chief executive, the ailing Robert W. Woodruff, who had built Coke into an international brand following World War II. He claimed he had secured Woodruff's blessing for the reformulation, but even many of Goizueta's closest friends within the company doubt that Woodruff understood Goizueta's intentions.
Mexican Coke
However, participants in a different double-blind taste test overwhelmingly preferred American Coca-Cola. Participants in taste tests conducted by Coca-Cola reported no perceptible differences in flavor between American Coke and the Mexican formulation.
Coca-Cola Zero Sugar
All versions of Coca-Cola Zero Sugar sold in various countries are based on the same flavoring formula, and all are carbonated. One liter of Coca-Cola Zero contains 96 mg caffeine. Additionally, artificial sweeteners are used. In the U.S., this includes aspartame and acesulfame potassium. However, the exact combination of sweeteners and preservatives used varies from market to market.
OK Soda
OK Soda had a more "citric" taste than traditional colas, almost like a fruit punch version of Coke's Fresca. It has been described as "slightly spicy" and likened to a combination of orange soda and flat Coca-Cola. It has also been compared to what is known as "suicide", "swampwater" or "graveyard", the resulting mixture of multiple soft drink flavors available at a particular convenience store or gas station's soft drink dispenser.
Pepsi-Cola Made with Real Sugar
The Pepsi-Cola Made with Real Sugar, formerly called Throwback, is a brand of soft drink sold by PepsiCo in the United States and in sweet stores in South Australia for its flagship Pepsi and Mountain Dew brands. The drinks, called Pepsi Throwback and Mountain Dew Throwback, are named as such because they are flavored with cane sugar and beet sugar instead of high fructose corn syrup, which soft drink companies used to replace sugar (in their North American products) in the 1980s. In addition, these drinks use retro packaging. As of June 2014, Pepsi Throwback has been replaced in one area of the United States by "Pepsi-Cola Made with Real Sugar", a new product formulation, also made without high fructose corn syrup.
Diet Coke
In other countries in which cyclamates are not banned (as they were in the US in 1970), Diet Coke or Coca-Cola light may be sweetened with a blend containing cyclamates, aspartame, and acesulfame potassium.The most commonly distributed version of Diet Coke (and the majority of beverages that contain artificial sweeteners) relies on aspartame, which has been suggested to pose health concerns. Aspartame is one of the most intensively scrutinized food additives.
Soylent (meal replacement)
Reviews on the taste of powdered Soylent vary. One reviewer said he was "pleasantly surprised" with the "rich, creamy, and strangely satisfying" flavor, and another likened it to that of a vanilla milkshake with the texture of pancake batter. Negative reviewers said it tasted "like someone wrung out a dishtowel into a glass", said "my mouth tastes hot and like old cheese", or that it was "purposefully bland", "vile" and made the taster "gag" and compared the taste to "homemade nontoxic Play-Doh".
New Coke
Some Coca-Cola executives had quietly been arguing for a reintroduction of the old formula as early as May. By mid June, when soft drink sales usually start to rise, the numbers showed that new Coke was leveling among consumers. Executives feared social peer pressure was now affecting their bottom line. Some consumers even began trying to obtain "old" Coke from overseas, where the new formula had not yet been introduced, as domestic stocks of the old drink were exhausted. Over the course of the month, Coca-Cola's chemists also quietly reduced the acidity level of the new formula, hoping to assuage complaints about the flavor and allow its sweetness to be better perceived (advertisements pointing to this change were prepared, but never used).
Diet food
The process of making a diet version of a food usually requires finding an acceptable low-food-energy substitute for some high-food-energy ingredient. This can be as simple as replacing some or all of the food's sugar with a sugar substitute as is common with diet soft drinks such as Coca-Cola (for example Diet Coke). In some snacks, the food may be baked instead of fried thus reducing the food energy. In other cases, low-fat ingredients may be used as replacements.
Coca-Cola Vanilla
Vanilla Coke was packaged in standard bottles in accordance with appropriate Coca-Cola packaging. For a brief period of time in mid-2003, the bottles that Vanilla Coke came in, which had before said "Vanilla Coke", were changed simply to "V" (which matched Cherry Coke's new labeling showing a picture of a cherry).In late 2002, a sugar-free version, Diet Vanilla Coke, became available. In some countries, including Australia and New Zealand, a similar drink is marketed as "Diet Coke with Vanilla" and in others is known as Coca-Cola light Vanilla (or Vanilla Coke Light) In 2005, the sugar-free product in the United States and Canada became "Diet Coke Vanilla," with more emphasis on the Diet Coke label. All varieties were discontinued in 2005 in the United States, Canada and the United Kingdom. Both varieties are still available in Australia and Hong Kong, Coca-Cola Vanille (translation) is also available in France and Germany. A new Coke Vanilla Zero was introduced in 2007, along with regular Vanilla. Only these two are available in the United States. The company has not announced any plan to resume production of Diet Vanilla Coke. Diet Vanilla Coke is, however, available using a Coca-Cola Freestyle machine. Coca Cola Zero sugar Vanilla will be available in the UK from April 2017 in 1.75L bottles, 330ml cans, 500ml bottles and multipack of cans.
Márcio Moreira
Moreira is best known for his international work in the soft-drink marketplace, specifically on the Coca-Cola account for which Adweek labeled him the "brigadier general" of global advertising. He oversaw the design and implementation of "Coke Is It", a campaign that ran for five years in the U.S market and longer worldwide. He was also the creative leader on the international introduction of Diet Coke.
New Coke
They were, nonetheless, joined by some voices from outside the region. "Chicago Tribune" columnist Bob Greene wrote some widely reprinted pieces ridiculing the new flavor and damning Coke's executives for having changed it. Comedians and talk show hosts, including Johnny Carson and David Letterman, made regular jokes mocking the switch. Ads for New Coke were booed heavily when they appeared on the scoreboard at the Houston Astrodome. Even Fidel Castro, a longtime Coca-Cola drinker, contributed to the backlash, calling New Coke a sign of American capitalist decadence. Goizueta's father expressed similar misgivings to his son, who later recalled that it was the only time his father had agreed with Castro, whose rule he had fled Cuba to avoid.
Afri-Cola
However, the new recipe was unpopular (as with New Coke). The mixture was again changed to taste more like the original one, the caffeine content was increased in 2005 to around 200 mg/L and caffeine was again listed as an ingredient on the label. This mixture was also not sufficiently successful and on April 1, 2006, the company finally changed back to the original recipe, with caffeine content of 250 mg/L.
Mexican Coke
Mexican Coca-Cola is sold in a thick or glass bottle, which some have described in contrast to the more common plastic American Coca-Cola bottles as being "more elegant, with a pleasingly nostalgic shape". Most exporters of Mexican Coke affix a paper sticker containing the nutrition facts label, ingredients, and bottler and/or exporter's contact information, to meet US food labeling requirements.
Evoca Cola
Evoca Cola was the first and still is the only cola in the world to contain a tasteless extract of black seed ("Nigella sativa"). After initial piloting in London, it was advertised on cable channels with its 'Power of Black Seed' and 'The Original Black Seed Cola' slogans. It relaunched its brand in June 2005 to challenge global soft drink manufacturers such as Coca-Cola and Pepsi-Cola with its own 'Evoca Taste Challenge'. Although Evoca Cola is very similar in taste to Coca-Cola and Pepsi-Cola, it differs in its composition by being made with natural mineral water and with the addition of a special tasteless black seed extract.
Caffeine-Free Coca-Cola
Caffeine-Free Coca-Cola was introduced in 1983 as a caffeine-free variant of Coca-Cola. It was introduced to compete against Pepsi Free, which is now called Caffeine-Free Pepsi. The diet variant, Caffeine-Free Diet Coke, was the first variant of Diet Coke and was introduced in 1984, one year before the regular Coke version. In 2013, Caffeine-Free Coca-Cola Zero was introduced in America.
New Coke
The 20 bottlers still suing Coca-Cola made much of the change in their legal arguments. Coca-Cola had argued in its defense when the suit was originally filed that the formula's uniqueness and difference from Diet Coke justified different pricing policies from the latter – but if the new formula was simply an HFCS-sweetened Diet Coke, Coca-Cola could not argue the formula was unique. Bottlers, particularly in the South, were also tired of facing personal opprobrium over the change. Many reported that some acquaintances and even friends and relatives had ostracized them, or had expressed displeasure in other emotionally hurtful ways. On June 23, several of the bottlers took these complaints to Coca-Cola executives in a private meeting. With the company now fearing boycotts not only from its consumers but its bottlers, talks about reintroducing the old formula moved from "if" to "when".
Diet Pepsi
In December 2012, an AP article reported that Diet Pepsi was changing its sweetener to sucralose ahead of a major rebranding of the soft drink set for January 2013. In 2015, some people on Facebook and Twitter expressed their distaste for the new formula. In response, Pepsi revived its aspartame formulation, as "Diet Pepsi Classic Sweetener Blend" for US markets in September 2016, and it was sold alongside the new formula. According to Pepsi-Cola manufacturer/distributor Wis-Pak, PepsiCo announced plans to reformulate Diet Pepsi back to its original formula, reverting its sweetener from sucralose to aspartame. The new formulation was released marketwide on February 25, 2018.
Cool-A-Coo
As part of development of the new recipe, a few prototypes were created and tasted by Dodgers Stadium employees that had eaten the original Cool-A-Coo. In their opinion, the prototypes — with less sweet and more dense vanilla ice cream — did not taste like the original Cool-A-Coo. The perfection of the new recipe also required a missing ingredient in the oatmeal cookies in the form of cinnamon.
Diet Coke
When Tab was released in 1963, the Coca-Cola Company refused to release a diet soda with the Coca-Cola name, fearing that its flagship brand might suffer. Its rival Pepsi had no such qualms, and after the long-term success of its sugar-free Diet Pepsi (launched in 1964) became clear, Coca-Cola decided to launch a competing sugar-free brand under the Coca-Cola name, which could be marketed more easily than Tab.
Oak (flavoured milk)
The nutritional values vary by flavour, however Chocolate, Strawberry, Banana, Vanilla Malt, Iced Coffee are similar. The Oak MAX and Light Chocolate contain approximately 25% fewer calories and approximately half the fat of Chocolate milk. In contrast, Egg Nog has approximately 25% more energy and 50% more fat than Chocolate milk, and OAK Plus, which was launched in early 2017, contains around 30g more protein. The values for Chocolate milk are:
Steaz
Steaz products have met with generally positive reception. For instance, FastCompany and Greenopia have considered Steaz to be one of the most eco-friendly beverages available. Formal reviews of their individual products have generally been positive, although some have noted that Steaz products have similar caloric and sugar content per serving compared to traditional soft drinks such as Coke.
Coca-Cola BlāK
The French and Canadian versions of Coca-Cola BlāK were sweetened with sugar. The U.S. version of Coca-Cola BlāK replaced sugar with high fructose corn syrup, aspartame, and acesulfame potassium. Consumer Reports taste-testers found the French version to be less sweet and to contain more coffee flavor.
Diet drink
Initially launched in Argentina in 2013, Coca-Cola Life is made with a mix of stevia and sugar as its sweeteners. Pepsi has also released a variant of their cola sweetened with stevia and sugar, called Pepsi Next.
Coca-Cola Vanilla
Its inaugural year in 2002 saw its best sales. It is estimated that the product was purchased by about 29% of all United States households that year. It still remains popular along with its flavored partner, Cherry Coca Cola. Doubt was cast over the future of Vanilla Coke and its splinter beverages when the company announced the 2004 sales figures: 35 million unit cases in North America compared to 90 million in 2002; Vanilla Diet Coke dropped from 23 million unit cases in its inaugural year (2003) to 13 million in 2004.
In November 2005, after slumping sales, The Coca-Cola Company announced that Vanilla Coke would be discontinued in North America and Great Britain by the end of the year. Coca-Cola introduced Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke in North America in January 2006. At the time, the company said Vanilla Coke and Diet Vanilla Coke would possibly be made available again in the future: "We are exploring ways to bring them back at another time, but right now Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke are what consumers are telling us they want." Vanilla Coke beverages were never discontinued in some markets, such as Australia, France, Russia, Malaysia, and Germany.
Coffee flour
There are concerns surrounding the taste of coffee flour. These relate to whether its taste disrupts the flavor of cooked dishes. Both companies claim their products do not have a strong coffee taste. Coffee flour, on one hand, is said to have a blend of earthy, dark, bittersweet, cocoa, floral, and fruity flavor. The smell is similar to that of tobacco. When made into a cookie, the dough that is made with this particular type of flour tastes unlike a traditional sugar cookie. The flour, instead, contributes to the texture of the cookie, added graininess that would be suitable in making gingersnaps. By May 2018, Coffee Flour had been experimenting and testing its compatibility in blending with sauces that taste good with meat. On the other hand, the Brandeis coffee flour has a milder taste, also described as nutty.
Diet Coke and Mentos eruption
A soda geyser (alternatively Diet Coke and Mentos geyser or Mentos eruption) is a reaction between the carbonated beverage Diet Coke and Mentos mints that causes the beverage to spray out of its container. The gas released by the candies creates an eruption that pushes most of the liquid up and out of the bottle. Lee Marek and "Marek's Kid Scientists" were the first to demonstrate the experiment on television in 1999. Steve Spangler's televised demonstration of the eruption in 2005 went viral on YouTube, launching a chain of several other Diet Coke and Mentos experiment viral videos.
Diet Pepsi
Diet Pepsi competed primarily with The Coca-Cola Company's Tab in the 1960s and 1970s; however, The Coca-Cola Company introduced Diet Coke in 1982 which has since been the principal competing product to Diet Pepsi. As of 2010, Diet Pepsi represented a 5.3 percent share of all carbonated soft drink sales in the United States, and was ranked as the #7 soft drink brand by volume. In the same year, Diet Coke was recorded as having a 9.9 percent market share.
Bacon soft drink
Jones Soda and J&D's Down Home Enterprises, both based in Seattle, Washington, collaborated to produce a bacon-flavored drink that has ten calories per serving. Real bacon is not used in its preparation, and it is a vegetarian product. Creation of the flavor took several months of work to accomplish, in attempts to mimic the flavor of bacon. "Esquire" magazine has described it as having a dark red color with a strong bacon odor and a strong sweetness derived from artificial sweetener. In a taste test survey conducted by epicurious for Jones Soda bacon-flavored soft drinks, overall totals from taste testers (using a 1-to-10 scale with 10 being the highest) equated to "Fragrance: 2.02, Flavor: 1.58, Bacony-ness: 4.57 and Overall: 1.76". In November 2010, the company's marketing director, Mike Spear, stated "We felt it was our duty as leaders in the premium soda category to carbonate bacon’s salty goodness." Jones Soda markets their bacon soda as part of a package that includes other bacon-flavored products, including bacon-flavored lip balm, popcorn, gravy and salt. The company also bottles and produces other meat-flavored sodas, such as turkey and gravy.
Red Bull Simply Cola
Red Bull Simply Cola is flavored with plant extracts, including galangal, vanilla, mustard seed, lime, kola nut, cocoa, liquorice, cinnamon, lemon, ginger, coca leaf, orange, corn mint, pine, cardamom, mace, clove, and lemon juice concentrate. It also contains caffeine from coffee beans; at 45 milligrams per 355ml (12-ounce) can, the caffeine level is regulated by the FDA, it contains more than Coca-Cola (34 mg) or Pepsi-Cola (37.5 mg), but less than Diet Coke (47 mg) or Mountain Dew (54 mg). The cola contains significantly less caffeine than Red Bull's eponymous energy drink (80 mg per 250 mL). The drink contains sugar and caramel color and lacks the phosphoric acid and high fructose corn syrup used in some other colas.
Fairlife
While Chris Plante of "The Verge" commented, "to my surprise, Fairlife tastes, well, like milk. It looks and feels a little thicker than traditional milk, and has a slightly richer taste, especially the chocolate milk, which sits on the spectrum between chocolate shake and milk that's stewed on a lazy Saturday morning in a bowl of Cocoa Puffs," he criticized the aftertaste, stating, "Fairlife's aftertaste is less appealing. A few minutes sipping a cup of chocolate Fairlife and then a cup of 2% Fairlife, the inside of my mouth had that malty feel that chases a protein shake." Rachel Sanders of "Buzzfeed" observed, "Fairlife is a little bit creepy to drink. The texture is much more viscous and thick than regular milk, and the odor is really strong, to the point that it smells almost spoiled. It tastes OK, but has a slightly musky flavor that reminds me of shelf-stable or reconstituted milk."
New Coke
Finally, the Coca-Cola board decided that enough was enough, and plans were set in motion to bring back the old Coke. Company president Donald Keough revealed years later, in the documentary "The People vs. Coke" (2002), that they realized this was the only right thing to do when they visited a small restaurant in Monaco and the owner of the restaurant proudly said they had "the real thing, it's a real Coke," offering them a chilled 6 and 1/2 oz. glass bottle of original Coca-Cola.
Citra (drink)
In 1998, Coke introduced a new drink in the US market also called Citra which was later renamed Fanta Citrus. Although the brand name was similar, this was a totally different grapefruit-based formula. In February 2012, Coke announced that it was reviving the Citra brand in rural areas of Maharashtra and Gujarat on a pilot basis, on a price strategy that will be 20% cheaper than other Coke and competitor brands. The relaunch is aimed at competing with smaller regional brands.
Rock'n Coke
Main Stage
Diet drink
By 2002, some beverage companies had diversified to include such flavors as vanilla and lemon among their products and diet drinks were soon being produced with those flavors as well (see Diet Vanilla Coke, Diet Pepsi Vanilla). By 2004, several alcohol companies had released sugar-free or "diet" alcoholic products too.
New Coke
Coca-Cola's senior executives commissioned a secret project headed by marketing vice president Sergio Zyman and Coca-Cola USA president Brian Dyson to create a new flavor for Coke. The effort, Project Kansas, took its name from a photo of Kansas journalist William Allen White drinking a Coke; the image had been used extensively in Coca-Cola advertising and hung on several executives' walls.
New Coke
Market analysts believed baby boomers were more likely to purchase diet drinks as they aged and remained health- and weight-conscious. Growth in the full-calorie segment would have to come from younger drinkers, who at that time favored Pepsi by even more overwhelming margins than the market as a whole. Meanwhile, the overall market for colas steadily declined in the early 1980s, as consumers increasingly purchased diet and non-cola soft drinks, many of which were sold by Coca-Cola themselves. This trend further eroded Coca-Cola's market share. When Roberto Goizueta became Coca-Cola CEO in 1980, he pointedly told employees there would be no "sacred cows" in how the company did business, including how it formulated its drinks.
The Coca-Cola Company
In November 2011, Coca-Cola revealed a seasonal design for their regular Coke cans as part of a partnership with the World Wildlife Fund. However it was withdrawn only a month after release due to consumer complaints about the similar look to the silver cans commonly used for Diet Coke. There were also complaints about deviating from traditional red as the color of Coca-Cola cans previously.
Diet Coke
The sodium benzoate was found to break down mitochondrial DNA in living yeast cells. Research published in 2007 for the British government's Food Standards Agency suggests that sodium benzoate (E211) is linked to hyperactive behavior and decreased intelligence in children. In January 2008 sodium benzoate was removed from production lines for Diet Coke sold in the UK, however it remains in other Coke products and other production locations.