Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone OS 1
iPhone OS 1 is the first major release of iOS, Apple's mobile operating system. iPhone OS 1.1.5 is the latest and the last version of Apple's iPhone OS 1. This version of iOS was the first iteration of the touch-centric mobile operating system. No official name was given on its initial release; Apple marketing literature simply stated that the iPhone runs a version of Apple's desktop operating system, macOS, then known as Mac OS X. On March 6, 2008, with the release of the iPhone software development kit (iPhone SDK), Apple named it "iPhone OS" (they later went on to rename it "iOS" on June 7, 2010). It was succeeded by iPhone OS 2 on July 11, 2008.