Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone XS
iPhone XS and iPhone XS Max (stylized as iPhone and iPhone Max, Roman numeral "X" pronounced "ten") are smartphones designed, developed and marketed by Apple Inc. They are the twelfth-generation flagships of the iPhone, succeeding the iPhone X. They were announced on September 12, 2018 alongside the lower-priced iPhone XR at the Steve Jobs Theater in Apple Park, Cupertino by Apple CEO Tim Cook, with pre-orders beginning September 14, 2018 and official release on September 21, 2018.