Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Andy Dolich
In 2007, Dolich joined the NFL’s San Francisco 49ers as the club’s chief operating officer and left that role in 2010. He was responsible for day-to-day business operations of the franchise including sales, marketing, public relations, corporate partnerships and facilities and worked with ownership on the planning for the new 49ers stadium in Santa Clara slated to open in 2014.