Mickey Mouse (film series)
The name "Mickey Mouse" was first used in the films' title sequences to refer specifically to the character, but was used from 1935 to 1953 to refer to the series itself as in "Walt Disney presents a Mickey Mouse." In this sense "a Mickey Mouse" was a shortened form of "a Mickey Mouse sound cartoon" which was used in the earliest films. Films from 1929 to 1935 which were re-released during this time also used this naming convention, but it was not used for the three shorts released between 1983 and 1995 ("Mickey's Christmas Carol", "The Prince and the Pauper", and "Runaway Brain"). Mickey's name was also used occasionally to market other films which were formally part of other series. Examples of this include several "Silly Symphonies", "Don Donald" (1937), and "Goofy and Wilbur" (1939).
"Mickey Mouse" began production in April 1928 after the Disney studio lost the license to Oswald the Lucky Rabbit. The first two films, "Plane Crazy" and "The Gallopin' Gaucho", were previewed in theaters but failed to pick up a distributor. For the third film, Disney added synchronized sound, a technology that was still in its early stages at the time. "Steamboat Willie" debuted in New York in November 1928 and was an instant success. The revenues from the film provided the studio with much needed resources, and the studio quickly began to produce new cartoons as well as releasing sound versions of the first two.
Oswald the Lucky Rabbit
In the spring of 1928, Disney traveled to New York City in hopes of negotiating a more profitable contract with his producer Charles Mintz. But as economic problems were apparent at the time, Mintz figured Disney should settle for a 20% cut, although large turnarounds were promised if the studio's finances showed considerable growth. While most of his fellow animators left for Mintz's studio, Disney decided to quit and therefore leave the character he created. On his long train ride home, he came up with an idea to create another character, and retain rights to it. He and Iwerks would go on to develop a new cartoon in secret, starring a new character which would soon become the most successful and popular cartoon character in film history and later became the foundation of a global entertainment empire. The first Mickey Mouse cartoon to be filmed was "Plane Crazy" in the summer of 1928, but it was produced as a silent and held back from release. The first Mickey Mouse film with a synchronized soundtrack, "Steamboat Willie", reached the screen that fall and became a major hit, eclipsing Oswald. "Plane Crazy" was later given its own synchronized soundtrack and released on March 17, 1929.