R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe Acton
Joseph Acton (8 March 1852 – 26 June 1917), known by his ringname "Little Joe" or "Limey Joe", was a British professional wrestler and world champion who competed in England and America during the late 19th century. Acton is one of a handful of wrestlers credited with introducing "catch-as-catch-can" wrestling (also known today as free-style), with its roots in old Lancashire wrestling, to the United States. Wrestling under the name Joe Acton, and nicknamed "The Little Demon," Acton was considered one of the top wrestlers of his era.