Zencoder
Zencoder is the creator of an open-source HTML5 video player, Video.js, built with Javascript, HTML, and CSS. Video.js plays video via native playback in all HTML5 browsers and devices, or through Adobe Flash when HTML5 playback is not available.
Embedding Rich Media
The simple, accessible and forward-biased – video, audio, and canvas elements introduced by HTML5 specification provide a standardized embedding system of rich media. It resolves almost all complicacies of plugin technologies using video, audio and canvas markup elements.