R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe Bailon
Joe Bailon (March 18, 1923 – September 25, 2017) was an American car customizer credited with creating the paint color Candy Apple Red, which eventually led to a full spectrum of "candy" paint colors, each with a metallic base-coat, a transparent color coat, and a final clear coat.