R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe Mitty
Joe Mitty was hired directly by Oxfam founder, Cecil Jackson-Cole, in 1947. Mitty was instructed to meet Jackson-Cole in the lobby of the Grosvenor Hotel, in Victoria with a handkerchief over his face. He was also told to address anyone who approached him with the question, "Are you Mr Jackson-Cole?" Mitty was hired at the hotel by Jackson-Cole and received a starting salary of a little over £8 per week. This made Mitty Oxfam's first paid employee.