Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Levi's Stadium
Stadium proponents and those who expect to profit from the construction of the stadium claim that the stadium is currently one of the largest buildings registered with the U.S. Green Building Council. It is also believed to be the first stadium that will have both a green roof and solar panels. The 49ers are exploring collaborative opportunities with the Environmental Protection Agency to explore environmentally friendly components including:Levi's Stadium received a Gold LEED (Leadership in Energy and Environmental Design) Certificate. It is the first professional football stadium in the United States to receive this certification as new construction.