4K resolution
So while 4K UHD sounds like it has a pixel structures with 1/4 the area of 1080p, that does not happen with pixel shifting. Only a true 4K projector offers that level of resolution. That's why "true" 4K projectors cost so much more than 4K UHD projectors with otherwise similar feature sets. They produce smaller pixels, finer resolution, no compromising of detail or color from overlapping pixels. By comparison, the slight difference in aspect ratio between DCI and 3840×2160 pixel displays without overlap is insignificant relative to the amount of detail.
Ultra-high-definition television
On January 27, 2013, Asahi Shimbun reported that 4K Ultra HD satellite broadcasts would start in Japan with the 2014 FIFA World Cup. Japan's Ministry of Internal Affairs and Communications decided on this move to stimulate demand for 4K Ultra HD TVs.