R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Marvin Camel
Camel fought Mate Parlov in Yugoslavia to a draw in the first ever cruiserweight world title bout. In the rematch, in Las Vegas, Camel beat Mate Parlov for the vacant WBC world Cruiserweight title in 1980, losing the title in his first defense, to Carlos De León. After losing in a rematch to De Leon, he became, in 1983, the IBF's first world champion, beating Roddy McDonald, by becoming world Cruiserweight champion for the second time when he claimed that organization's title. He lost the title to Lee Roy Murphy.