Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Camel case
The first systematic and widespread use of medial capitals for technical purposes was the notation for chemical formulae invented by the Swedish chemist Jacob Berzelius in 1813. To replace the multitude of naming and symbol conventions used by chemists until that time, he proposed to indicate each chemical element by a symbol of one or two letters, the first one being capitalized. The capitalization allowed formulae like "NaCl" to be written without spaces and still be parsed without ambiguity.