Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone 6
The iPhone 6 and iPhone 6 Plus were officially unveiled during a press event at the Flint Center for Performing Arts in Cupertino, California on September 9, 2014 and released on September 19, 2014; pre-orders began on September 12, 2014, with the iPhone 6 starting at US$649 and the iPhone 6 Plus starting at US$749. In China, where the iPhone 5c and 5s were the first models in the iPhone series to be released in the country on the same day as their international launch, Apple notified local wireless carriers that it would be unable to release the iPhone 6 and iPhone 6 Plus on the 19th because there were "details which are not ready"; local media reported that the devices had not yet been approved by the Ministry of Industry and Information Technology, and earlier in the year, a news report by state broadcaster China Central Television alleged that iPhone devices were a threat to national security because iOS 7's "frequent locations" function could expose "state secrets."