Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Joe Camel
The U.S. marketing team of R. J. Reynolds (RJR), looking for an idea to promote Camel's 75th anniversary, re-discovered Joe in the company's archives in the late 1980s.