Cold-pressed juice
After extracting juice from fruits and vegetables, the juice may be consumed raw, or the manufacturer may choose to put the juice through a preservation method such as HPP in order to extend shelf life and kill potentially harmful microorganisms. The HPP process allows the juice to be stored for about 30 days.
Cold-pressed juice
Cold-pressed juices could cost US$10 for a 16-ounce bottle, and as high as US$12 for a 12-ounce bottle. The high cost has been attributed to the manufacturing process which uses an HPP machine that may cost from US$800,000 to over US$2 million. Alternatively, the incremental cost of toll processing could range from US$0.25–US$0.45 per bottle, not including transport.