4K resolution
So while 4K UHD sounds like it has a pixel structures with 1/4 the area of 1080p, that does not happen with pixel shifting. Only a true 4K projector offers that level of resolution. That's why "true" 4K projectors cost so much more than 4K UHD projectors with otherwise similar feature sets. They produce smaller pixels, finer resolution, no compromising of detail or color from overlapping pixels. By comparison, the slight difference in aspect ratio between DCI and 3840×2160 pixel displays without overlap is insignificant relative to the amount of detail.
Ultra-high-definition television
In May 2016, Modern Times Group, owner of the Viasat DTH platform announced the launch of Viasat Ultra HD, the first UHD channel for the Nordic region and the first UHD Sports channel in the World. The channel features selected live sport events especially produced in Ultra HD and launch in the autumn via the SES-5 satellite at 5°E. Viasat is also launching an Ultra HD set-top box from Samsung and a TV-module that enables existing UHD TVs to display the channel. Satellite operator, SES said that the launch of Viasat Ultra HD brings the number of UHD channels (including test channels and regional versions) carried on SES satellites to 24, or 46% of all UHD channels broadcast via satellite worldwide. In August 2016, Sky announced that 4K broadcasts would begin via their new Sky Q 2TB box. The opening match of the 2016-17 Premier League between Hull City and Leicester City on Sky Sports was the first 4K transmission.