Paradox (literature)
Paradox, however, is essential to the structure and being of the poem. In "The Well Wrought Urn" Brooks shows that paradox was so essential to poetic meaning that paradox was almost identical to poetry. According to literary theorist Leroy Searle, Brooks' use of paradox emphasized the indeterminate lines between form and content. "The form of the poem uniquely embodies its meaning," and the language of the poem "affects the reconciliation of opposites or contraries." While irony functions within the poem, paradox often refers to the meaning and structure of the poem and is thus inclusive of irony. This existence of opposites or contraries and the reconciliation thereof is poetry and the meaning of the poem.
Cellophane paradox
The paradox arises when a firm sells a product with few substitutes, which in turn allows the firm to increase the price of that product. The original reason was that as the price increases, the product will reach a point where it begins to attract more and more substitutes. In technical economic terms, such a product has very low cross-price elasticity of demand. The situation is linked to a United States Supreme Court case and a subsequent response in economic literature.