Louis Chevrolet
Also in 1916, American Motors Corporation (unrelated to the later American Motors created by the 1954 merger of Nash-Kelvinator Corporation and Hudson Motor Car Company) was formed in Newark, New Jersey, with Louis Chevrolet as vice president and chief engineer. By 1918 it was producing cars in a plant at Plainfield, New Jersey. In 1923 it merged with the Bessemer Motor Truck Company of Pennsylvania into Bessemer-American Motors Corporation, which lasted less than a year before merging with the Winther and Northway companies into Amalgamated Motors. The latter company apparently ceased soon after.
Roy D. Chapin Jr.
In 1977, on the 75th anniversary of the "birth" of two organizations, American Motors and "Popular Mechanics", Chapin described AMC's "corporate "philosophy of difference", under which we strive to offer the American motoring public a wider choice" and stated that "the most significant change we can look to will be the development of alternate sources of power to replace our dependence on fossil fuels."