Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Joe Coulombe
Joseph Hardin Coulombe (born June 3, 1930) is an American entrepreneur. He is a graduate of Stanford Business School and is a member of Alpha Kappa Lambda. He founded the grocery store chain Trader Joe's in 1967.