New York City Ballet
NYCB still has the largest repertoire by far of any American ballet company. It often stages 60 ballets or more in its winter and spring seasons at Lincoln Center each year, and 20 or more in its summer season in Saratoga Springs. City Ballet has performed "The Nutcracker", "Romeo and Juliet", "A Midsummer Night's Dream", and many more. City Ballet has trained and developed many great dancers since its formation. Many dancers with already developed reputations have also joined the ballet as principal dancers.
Paula Scher
Paula Scher designed a new identity and promotional campaign for the New York City Ballet, one of the largest and well-known dance companies, founded in 1933 by Lincoln Kirstein and George Balanchine. Scher designed with Lisa Kitchenberg of Pentagram and the NYCB's Luis Bravo, to create an identity that linked the company's legacy and location to a modern and dramatic new aesthetic. The logo was set in the font DIN, which appears slightly stacked on each layer. The palette was composed of black, white and silvery grays, resembling how the buildings of New York appear sometimes. It has a softened transparency and a subtle gradation of color that includes shades of blue blacks, green blacks and red blacks. Scher also cropped the images of City Ballet dancers to create more tension and drama. The new identity and graphics appeared on bus shelter, subway poster, magazines and newspapers ads, in the company's programs and website, and in environmental graphics at the New York State Theater at Lincoln Center, where the company performs.