1950s American automobile culture
During the decade, many smaller manufacturers could not compete with the Big Three and either went out of business or merged. In 1954, American Motors was formed when Hudson merged with Nash-Kelvinator Corporation in a deal worth almost $200 million, the largest corporate merger in United States history at that time.
American Motors Corporation
The new Chrysler LLC holds a live registration for the name "American Motors", which was applied for in 2005. The "AMC" wordmark, complete with "A-mark" graphic logo - as was originally used in 1970 and through the late-1980s – was registered and published for comment by Chrysler as of 2010.