R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe Bernard
Joseph Carl Bernard (March 24, 1882 – September 22, 1960), nicknamed "J.C.", was an American right-handed pitcher in Major League Baseball who appeared in one game for the St. Louis Cardinals in 1909. He was and weighed .