Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
San Francisco bid for the 2016 Summer Olympics
On September 22, 2006, San Francisco submitted a report responding to the USOC questionnaire that was distributed to the remaining three U.S. candidate cities. On the same day, San Francisco 2016 issued a press release announcing the design of a new stadium for both the 49ers and the Olympics/Paralympics. The design involves conversion of the football stadium to one including a 400-meter track by elevating the playing field, and also includes provision for expanded seating capacity for events such as the Olympics and Super Bowl.