Diet Coke
Diet Coke (called Coca-Cola Light in some countries) is a sugar-free and no-calorie soft drink produced and distributed by The Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982 and introduced in the United States on August 9, it was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.
Fairlife
In regard to Coca-Cola's strategy for Fairlife, the company's North America President Sandy Douglas stated, "Our vision for the nutrition beverage business and the milk product that I showed you which is made on a sustainable dairy with fully sustainable high-care processes with animals, has a proprietary milk filtering process that allows you to increase protein by 50 percent, take sugar down by 30 percent, and have no lactose, and a milk that's premiumised and taste better and we'll charge twice as much for it as the milk we're used to buying in a jug." The cost of Fairlife is indeed, roughly twice as high as conventional milk; Fairlife's national average price in the US is $4.29 per 52 oz., compared to the national average pricing of conventional milk at $2 per 64 oz.