Punjab
The major language spoken in the Punjab is Punjabi. In the Indian Punjab this is written in the Gurmukhi script. Pakistan uses the Shahmukhi script, that is closer to Urdu script. Hindi, written in the Devanagri script, is used widely in the Indian states of Himanchal Pradesh and Haryana. Several dialects of Punjabi are spoken in the different regions. The Majhi dialect is considered to be textbook Punjabi and is shared by both countries.
Apna Channel
The major target viewership of APNA Channel include Pakistan as Punjabi language is spoken and understood by much of the population of Punjab. The Channel is also targeting the Punjabi speaking communities from the South Asia, settled in Europe, Middle East, the Persian Gulf region, Far east, Africa and Australia. APNA TV has many viewers across Pakistan and across Punjabi speaking areas of India such as Punjab, Delhi, Northern Haryana, Northern Rajasthan, Himachal Pradesh & large part of Jammu & Kashmir.