Farm-to-table
Despite the growth in the farm-to-table restaurants the movement has been met with some criticism. Critics argue the interest in knowing where your food comes from and ensuring it is locality sourced is just another food fad for millennials. Furthermore, the higher price point that many restaurants are forced to demand, given the higher costs of production and lower economies of scale, also make farm-to-table food less accessible for many people. The movement was originally closed tied to "tree-hugging elitists," who were able to afford farm-to-table food. Lastly, critics argue that the farm-to-table term is not fully understood by consumers. For example, foods advertised as farm-to-table are considered healthier regardless of actual nutritional content.
Chuck Templeton
Chuck Templeton is an American Internet entrepreneur, best known as the founder and former CEO of OpenTable, which went public in May 2009 and was acquired by The Priceline Group in June 2014. He is currently a Managing Director of S2G Ventures (Seed to Growth), an investment fund focused on healthy food and sustainable agriculture, the Chairman of the Board of Impact Conductors, which is the manager of the social and environmental impact investment fund Impact Engine, and serves on the boards of several other Internet start-ups.