Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Joe Sargent
Joseph Alexander Sargent (September 24, 1893 – July 5, 1950), nicknamed "Horse Belly," was an American baseball player. He played professional baseball for nine years from 1916 to 1924, including one season in Major League Baseball as a utility infielder for the Detroit Tigers in 1921. He appeared in 66 games, including 24 as a second baseman, 23 as a third baseman, and 19 as a shortstop. He compiled a .253 batting average, a .388 on-base percentage, scored 21 runs and had 22 RBIs for the 1921 Tigers.