American Motors Corporation
In January 1954, Nash-Kelvinator Corporation began acquisition of the Hudson Motor Car Company (in what was called a merger). The new corporation would be called American Motors Corporation. (An earlier corporation with the same name, co-founded by Louis Chevrolet, had existed in New Jersey from 1916 through 1922 before merging into the Bessemer–American Motors Corporation.)
Roy D. Chapin Jr.
In 1977, on the 75th anniversary of the "birth" of two organizations, American Motors and "Popular Mechanics", Chapin described AMC's "corporate "philosophy of difference", under which we strive to offer the American motoring public a wider choice" and stated that "the most significant change we can look to will be the development of alternate sources of power to replace our dependence on fossil fuels."