1950s American automobile culture
During the decade, many smaller manufacturers could not compete with the Big Three and either went out of business or merged. In 1954, American Motors was formed when Hudson merged with Nash-Kelvinator Corporation in a deal worth almost $200 million, the largest corporate merger in United States history at that time.
Durant (automobile)
The Durant was a make of automobile assembled by Durant Motors Corporation of New York City, New York from 1921 to 1926 and again from 1928 to 1932. Durant Motors was founded by William "Billy" Durant after he was terminated, for the second and final time, as the head of General Motors. Billy Durant's intent was to build an automotive empire that could one day challenge General Motors.