R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Sopwith Camel
Early in its development, the new aircraft was simply referred to as the ""Big Pup"". A metal fairing over the gun breeches, intended to protect the guns from freezing at altitude, created a "hump" that led pilots to call the aircraft "Camel", although this name was never used officially. On 22 December 1916, the prototype Camel was first flown by Harry Hawker at Brooklands, Weybridge, Surrey; it was powered by a 110 hp Clerget 9Z.