Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
Linksys iPhone
On January 9, 2007, Steve Jobs announced that Apple Inc. would begin selling its mobile smartphone called iPhone in June of that year. The Apple iPhone is a mobile phone integrated with an iPod, featuring "desktop-class" applications like a web browser and email client. Cisco announced shortly after the announcement that Apple had been in negotiations to use the trademark that Cisco acquired with the purchase of Infogear. However, a day later they announced that they were filing a lawsuit against Apple.