Web navigation
Web navigation came about with the introduction of the World Wide Web, in 1989 when Timothy Berners-Lee invented it. Once the world wide web was available, web navigation increasingly became a major aspect and role in jobs and everyday lives. With one-third of the world’s population now using the internet, web navigation maintains a global use in today's ever evolving international society. Web navigation is not restricted to just computers, either, as mobile phones and tablets have added avenues for access to the ever-growing information on the web today. The most recent wave of technology which has affected web navigation is the introduction and growth of the smartphone. As of January 2014, 58% of American adults owned a smart phone, and that number is on the rise from previous years. Web navigation has evolved from a restricted action, to something that many people across the world now do on a daily basis.
Online shopping
The first World Wide Web server and browser, created by Tim Berners-Lee in 1990, opened for commercial use in 1991. Thereafter, subsequent technological innovations emerged in 1994: online banking, the opening of an online pizza shop by Pizza Hut, Netscape's SSL v2 encryption standard for secure data transfer, and Intershop's first online shopping system. The first secure retail transaction over the Web was either by NetMarket or Internet Shopping Network in 1994. Immediately after, Amazon.com launched its online shopping site in 1995 and eBay was also introduced in 1995. Alibaba's sites Taobao and Tmall were launched in 2003 and 2008, respectively. Retailers are increasingly selling goods and services prior to availability through "pretail" for testing, building, and managing demand.