Diet Coke
Diet Coke (called Coca-Cola Light in some countries) is a sugar-free and no-calorie soft drink produced and distributed by The Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982 and introduced in the United States on August 9, it was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.
Roberto Goizueta
He received a surprising appointment in 1979, to become President of the Coca-Cola Company after then-officer J. Lucian Smith (who was Coca-Cola's President from 1974-1979) resigned. In March 1981, he assumed the chairmanship after Chairman J. Paul Austin (who was Coca Cola's President 1962-1971) retired. He remained at the helm of The Coca-Cola Company for 16 years until the time of his death, due to complications from lung cancer, in 1997. During his tenure, the Coca-Cola brand became the best-known trademark in the world. In 1982, he introduced Diet Coke, followed by Cherry Coke and the controversial New Coke, both in 1985; advertising slogans "Coke is it!", "You Can't Beat the Feeling" and "Always Coca-Cola". In 1982, Goizueta approved the purchase of Columbia Pictures, signaling Coca-Cola's intentions to branch out beyond the soft-drink business.