Days Gone Bye (The Walking Dead)
Robert Kirkman, the creator of the eponymous series of comic books, considered the idea of creating a television show based on the comic series, but did not move forward. Frank Darabont expressed interest in developing the series for television. In January 2010, AMC formally announced that it had ordered a pilot for a possible series adapted from "The Walking Dead" comic book. In the announcement, the executives stated that Darabont would serve as writer, director, and an executive producer alongside Gale Anne Hurd.
Telltale Games
Telltale's breakthrough success came with the licenses of the comic book series "The Walking Dead" and "Fables" in association with Warner Bros. Interactive Entertainment in 2011. Allison anticipated that "The Walking Dead" series could be a $20 to $30 million franchise. Their "The Walking Dead" video game presented an alteration of Telltale's approach, as rather than a traditional adventure game where players would need to solve puzzles, "The Walking Dead" was more focused on providing a cinematic experience but presenting choices to the player, either through dialog trees or through quick time events, that would create "determinants" that would feed into latter parts of the episode and into future episodes; one example would be deciding which of one of two characters to save from a zombie attack at the spur of the moment. While these decisions do not have a direct impact on the game's overall narrative and structure, it provides a more personalized story around what decisions the player had made. This format provided highly successful: the game sold one million copies in 20 days, exceeded 8.5 million episode purchases by 2013, and an estimated $40 million in revenue. The success led to two additional 5-episode seasons plus a 3-episode mini-season to date. "The Walking Dead" is considered to have revitalized the waning adventure game genre due to this more emotionally driven focus. Since "The Walking Dead", nearly all of Telltale's games have used a similar approach of being built around the impacts of the player's choices as determinants in later episodes and seasons.