Exchange spring magnet
The magnetostatic energy is the energy stored in the field generated by a material's magnetic moments. The magnet's field reaches its maximum intensity if all the magnetic moments orient in one direction; this is what occurs in a hard magnet. In order to prevent building up the magnetic field, sometimes magnetic moments tend to form loops. That way, the energy stored in the magnetic field can be constrained; this is what occurs in a soft magnet. What determines whether a magnet is hard or soft is the dominant term of its magnetic energy. For hard magnets, the anisotropy constant is relatively large, making the magnetic moments align with easy axis. The opposite case applies to soft magnets, in which the magnetostatic energy is dominant.
Earth's magnetic field
The nature of Earth's magnetic field is one of heteroscedastic fluctuation. An instantaneous measurement of it, or several measurements of it across the span of decades or centuries, are not sufficient to extrapolate an overall trend in the field strength. It has gone up and down in the past for unknown reasons. Also, noting the local intensity of the dipole field (or its fluctuation) is insufficient to characterize Earth's magnetic field as a whole, as it is not strictly a dipole field. The dipole component of Earth's field can diminish even while the total magnetic field remains the same or increases.