Fortnite
"Fortnite Battle Royale" has also become a cultural online phenomenon, with several celebrities reporting they play the game, and athletes using "Fortnite" emotes as victory celebrations. A notable streaming event in March 2018, with streamer Ninja playing "Fortnite Battle Royale" alongside Drake, Travis Scott, Kim DotCom, and Pittsburgh Steelers wide receiver JuJu Smith-Schuster, broke viewership records for Twitch to date, and led to Epic arranging a "Fortnite Battle Royale" pro–am with 50 pairs of streamers and professional players matched with celebrities at the Electronic Entertainment Expo 2018 in June 2018. Epic Games is working to develop organized eSports competitions around "Fortnite Battle Royale", including a "Fortnite" World Cup tournament in 2019.
Battlerite
In May 2018, the developers announced the development of a new free-to-play game mode based on the battle royale genre planned to be released in the summer of the same year. In August 2018, the developers announced that the game mode would no longer be free and instead would be released as a standalone game planned to be released by the end of September of the same year.