The Last House on the Left (2009 film)
"The Last House on the Left" was released on March 13, 2009, to 2,402 theaters, but it was not without its dilemmas with the MPAA ratings board. The biggest setback by the board involved the rape scene. In the original cut of the film, the scene was at least one minute longer, but the board forced the scene to be trimmed if the filmmakers wanted an R-rating. There were other minor aspects trimmed as well, like an extended stabbing sequence with Paige. What shocked Craven was when the MPAA told them that this was a "special" film that did not "need" the extension on those scenes. Craven believed that the MPAA viewed the film more as an artistic horror film, which he sees as both a blessing and a curse. In Craven's experience, once the MPAA becomes focused on certain elements they dislike in horror films that they otherwise like, they become determined to see it removed before release. Regardless of the MPAA's appreciation of the edited version of the film, the DVD and Blu-ray copies of the film, which were released on August 18, 2009, contain both a rated and unrated cut. The DVD sales have brought in approximately $20 million in revenue.
The Last House on the Left (1972 film)
Promotional material capitalized on the film's graphic content and divisive reception, featuring the tagline: "To avoid fainting, keep repeating 'It's only a movie' ..." advertising campaign. Under the "Last House"... title, the film proved to be a hit. Anecdotes as to where the advertising campaign originated vary somewhat. Cunningham claims that marketing specialist who devised the "Last House..." title was watching a cut of the film with his wife, who continually covered her eyes, prompting him to tell her that it was "only a movie". Other origins have been suggested, however, as it had been used twice before: first for H.G. Lewis's 1964 splatter film "Color Me Blood Red" and then for William Castle's "Strait-Jacket" the following year. The tagline was so successful that many other exploitation films later used it, sometimes with their own spin. The film's title was also imitated, as in the case of "Last House on Dead End Street".