Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone XR
iPhone XR (stylized as iPhone , Roman numeral "X" pronounced "ten") is a smartphone designed and manufactured by Apple, Inc. It is the twelfth generation of the iPhone. It was announced by Phil Schiller on September 12, 2018, at Steve Jobs Theater in the Apple Park campus, alongside the higher-priced iPhone XS and iPhone XS Max. Pre-orders began on October 19, 2018, with an official release on October 26, 2018.