Diet Coke
Diet Coke (called Coca-Cola Light in some countries) is a sugar-free and no-calorie soft drink produced and distributed by The Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982 and introduced in the United States on August 9, it was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.
Márcio Moreira
Moreira is best known for his international work in the soft-drink marketplace, specifically on the Coca-Cola account for which Adweek labeled him the "brigadier general" of global advertising. He oversaw the design and implementation of "Coke Is It", a campaign that ran for five years in the U.S market and longer worldwide. He was also the creative leader on the international introduction of Diet Coke.