HTML5 video
Support for HTML5 video has been steadily increasing. In June 2013, Netflix added support for HTML5 video. In January 2015, YouTube switched to using HTML5 video instead of Flash by default. In December 2015, Facebook switched from Flash to HTML5 for all video content.
Comparison of HTML5 and Flash
Until 2008, the use of Flash was covered by restrictive licenses. The conditions prohibited use of the specification to develop any software (including players) which could render or read (and thus convert) SWF files, and required the output SWF files to be compatible with Adobe's players.