R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe Gould (boxing)
Joe Gould (August 13, 1896 – April 21, 1950) was an American boxing manager best known for representing boxer James J. Braddock, dubbed "The Cinderella Man," who in 1935 upset Max Baer to become the World Heavyweight Champion. He also managed Lightweight contender Ray Miller from 1930–1933.