Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IOS 4
The iOS 4 update introduced performance and battery problems on iPhone 3G devices, with Apple investigating the matter and promising then-upcoming updates. However, the company became the subject of a lawsuit from an unsatisfied customer over the issues. Around the same time, the release of iPhone 4 and its subsequent antenna problems made Apple focus on unsuccessfully attempting to patch the issues with software updates.iOS 4 was introduced at the Apple Worldwide Developers Conference keynote address on June 7, 2010. Notably, it was the first iOS release to be named simply "iOS", having ditched the "iPhone OS" naming pattern of previous versions.