R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Campbell's Soup Cans
Since Warhol gave no indication of a definitive ordering of the collection, the sequence chosen by MoMA (in the picture at the upper right of this article) in the display from their permanent collection reflects the chronological order in which the varieties were introduced by the Campbell Soup Company, beginning with "Tomato" in the upper left, which debuted in 1897. By April 2011, the curators at the MoMA had reordered the varieties, moving "Clam Chowder" to the upper left and "Tomato" to the bottom of the four rows.