Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Kezar Stadium
The 49ers played the final NFL game at Kezar in early 1971, losing the 1970 NFC Championship Game to the Dallas Cowboys 17–10 on January 3. The 49ers moved to the more modern and accessible Candlestick Park for the 1971 season, and played there for through 2013.