Farm-to-table
Despite the growth in the farm-to-table restaurants the movement has been met with some criticism. Critics argue the interest in knowing where your food comes from and ensuring it is locality sourced is just another food fad for millennials. Furthermore, the higher price point that many restaurants are forced to demand, given the higher costs of production and lower economies of scale, also make farm-to-table food less accessible for many people. The movement was originally closed tied to "tree-hugging elitists," who were able to afford farm-to-table food. Lastly, critics argue that the farm-to-table term is not fully understood by consumers. For example, foods advertised as farm-to-table are considered healthier regardless of actual nutritional content.
Daily Table
Daily Table was founded by Doug Rauch, the former president of Trader Joe's. The not-for-profit company aims to sell healthy food at a price point suitable for working poor families. It is designed to compete with fast food restaurants. Daily Table sells inexpensive produce and pre-packaged meals. Its prices are significantly lower than the lowest options at a traditional grocery store. The company is able to achieve these prices by sourcing foods close to their "sell-by" expiration dates. Distributors of these foods would prefer to donate or discount these products before discarding them. Daily Table considers itself the first not-for-profit supermarket of its kind.