R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Camel case
Whatever its origins within the computing world, the practice spread in the 1980s and 1990s, when the advent of the personal computer exposed hacker culture to the world. Camel case then became fashionable for corporate trade names, initially in technical fields; mainstream usage was well established by 1990:During the dot-com bubble of the late 1990s, the lowercase prefixes "e" (for "electronic") and "i" (for "Internet", "information", "intelligent", etc.) became quite common, giving rise to names like Apple's iMac and the eBox software platform.