Cold-pressed juice
Cold-pressed juice refers to juice that uses a hydraulic press to extract juice from fruit and vegetables, as opposed to other methods such as centrifugal or single auger.
Anthony T. Rossi
A major breakthrough came in 1954, when Rossi invented and patented a pasteurization process to aseptically pack pure chilled juice in glass bottles, allowing it to be shipped and stored without refrigeration. For the first time, it was possible to offer the consumers over a widespread area the fresh taste of orange juice made from 100-percent fruit. Soon thereafter, he also devised a method of freezing pure whole citrus juice in blocks for storage and shipping.