Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Logos and uniforms of the San Francisco 49ers
The 49ers changed uniform designs and color combinations quite often in their first eighteen years of existence. From the team's inception in 1946 through the early 1960s, the San Francisco 49ers usually wore red, white or silver helmets, white or light-gray pants, and cardinal red (home) and white (road) jerseys. The 49ers' original logo was a mustached 49er gold miner from the 1849 California Gold Rush, dressed in plaid pants and a red shirt, jumping in midair with his hat falling off, and fired pistols in each hand: one nearly shooting his foot, and the other pistol forming the word "Forty-Niners" from its smoke. By the mid-1950s this logo showed the prospector jumping against a backdrop of Kezar Stadium, the team's home from 1946 to 1970.