Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone 6
The iPhone 6 and iPhone 6 Plus are smartphones designed and marketed by Apple Inc. It is the eighth generation of the iPhone, succeeding the iPhone 5S that was announced on September 9, 2014, and released on September 19, 2014. The iPhone 6 and iPhone 6 Plus jointly were themselves replaced as the flagship devices of the iPhone series by the iPhone 6S and iPhone 6S Plus on September 9, 2015. The iPhone 6 and 6 Plus include larger displays, a faster processor, upgraded cameras, improved LTE and Wi-Fi connectivity and support for a near field communications-based mobile payments offering.