Joe Camel
Joe Camel (officially Old Joe) was the advertising mascot for Camel cigarettes from late 1987 to July 12, 1997, appearing in magazine advertisements, billboards, and other print media.
Camel case
Whatever its origins within the computing world, the practice spread in the 1980s and 1990s, when the advent of the personal computer exposed hacker culture to the world. Camel case then became fashionable for corporate trade names, initially in technical fields; mainstream usage was well established by 1990:During the dot-com bubble of the late 1990s, the lowercase prefixes "e" (for "electronic") and "i" (for "Internet", "information", "intelligent", etc.) became quite common, giving rise to names like Apple's iMac and the eBox software platform.