4K resolution
So while 4K UHD sounds like it has a pixel structures with 1/4 the area of 1080p, that does not happen with pixel shifting. Only a true 4K projector offers that level of resolution. That's why "true" 4K projectors cost so much more than 4K UHD projectors with otherwise similar feature sets. They produce smaller pixels, finer resolution, no compromising of detail or color from overlapping pixels. By comparison, the slight difference in aspect ratio between DCI and 3840×2160 pixel displays without overlap is insignificant relative to the amount of detail.
Ultra-high-definition television
On September 15, 2012, David Wood, Deputy Director of the EBU Technology and Development Department (who chairs the ITU working group that created Rec. 2020), told The Hollywood Reporter that Korea plans to begin test broadcasts of 4K UHDTV next year. Wood also said that many broadcasters have the opinion that going from HDTV to 8K UHDTV is too much of a leap and that it would be better to start with 4K UHDTV. In the same article Masakazu Iwaki, NHK Research senior manager, said that the NHK plan to go with 8K UHDTV is for economic reasons since directly going to 8K UHDTV would avoid an additional transition from 4K UHDTV to 8K UHDTV.