Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Proposed Los Angeles NFL stadiums
Several other sites were mentioned as possible locations for a new stadium. Then Los Angeles Dodgers owner Frank McCourt had expressed interest in building a new football stadium next to Dodger Stadium (which is also near downtown Los Angeles). Angel Stadium of Anaheim was reconfigured as a baseball-only park in the mid-1990s, but there have been proposals to build a new football stadium next to it. The Dodger Stadium parking lot had been discussed by NFL owners, in private, as possibly being the best site in Southern California to build a new professional football stadium. Officials with the Dodgers and the NFL met in secret twice in 2005 to discuss the possibility of constructing a stadium and retail complex adjacent to Dodger Stadium. The 49ers' current home, Levi's Stadium, was built in the parking lot of an amusement park. After the "Boston Herald" reported the details of the plan, political pressure forced both the NFL and Dodgers owner Frank McCourt to deny that either party was aggressively pursuing the idea.