Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Joe Breeze
Joe Breeze (born 1953) is a bicycle framebuilder, designer and advocate from Marin County, California. An early participant in the sport of mountain biking, Breeze, along with other pioneers including Gary Fisher, Charlie Kelly, and Tom Ritchey, is known for his central role in developing the mountain bike. Breeze is credited with designing and building the first all-new mountain bikes, which were called Breezers.
He built the prototype, known as Breezer #1, in 1977 and completed nine more Series I Breezers by early 1978.