R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe (Inspiral Carpets song)
Written in 1985, it was first recorded on New Year's Eve 1987 as part of the demo album "Dung 4", which was released in May 1989. The original version was written by Clint Boon and sung by Stephen Holt, but when Tom Hingley joined the band in 1988, it was modified. The modified version, issued on the "Joe" 12" in 1989 became the standard, and it was still played even after Holt rejoined the band.