Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Joe Campbell (golfer)
Campbell turned professional in 1958 and joined the PGA Tour in 1959 and competed for fourteen years. He received "Golf Digest"'s Rookie-of-the-Year award in 1959. His 43 top-10 finishes included three wins, seven runner-up and six third-place finishes; he finished in top-25 103 times. He played on the Senior PGA Tour from 1986–89 and 1995–96, his best finish was a T-24th at the 1987 Bank One Senior Golf Classic.