Farm-to-table
Despite the growth in the farm-to-table restaurants the movement has been met with some criticism. Critics argue the interest in knowing where your food comes from and ensuring it is locality sourced is just another food fad for millennials. Furthermore, the higher price point that many restaurants are forced to demand, given the higher costs of production and lower economies of scale, also make farm-to-table food less accessible for many people. The movement was originally closed tied to "tree-hugging elitists," who were able to afford farm-to-table food. Lastly, critics argue that the farm-to-table term is not fully understood by consumers. For example, foods advertised as farm-to-table are considered healthier regardless of actual nutritional content.
The Food Assembly
The Food Assembly is an online farmers' market that aims to help farmers sell their produce direct to consumers. It was founded in France in 2010 by Guilhem Cheron and Marc-David Choukroun. The Food Assembly was originally called La Ruche qui dit Oui! which means The Hive That Says Yes!