R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Camel (horse)
Camel only raced once in 1826, when he started as the 7/4 favourite for the Port Stakes at Newmarket. Ridden as usual by Arnull, he won the race from Redgauntlet, with Lionel Lincoln finishing in third place. Two others finished behind Lionel Lincoln, but were not placed by the judge. He was scheduled to run in the Garden Stakes in October, but was withdrawn from the race, which was won by Bizarre. He raced only once again in 1827, after suffering with leg problems since his win in the Port Stakes. This was at Newmarket in October, where he beat Redgauntlet easily by two lengths over one mile.