HTML5 video
In 2010, in the wake of Apple iPad launch and after Steve Jobs announced that Apple mobile devices would not support Flash, a number of high-profile sites began to serve H.264 HTML5 video instead of Adobe Flash for user-agents identifying as iPad. HTML5 video was not as widespread as Flash videos, though there were rollouts of experimental HTML5-based video players from DailyMotion (using Ogg Theora and Vorbis format), YouTube (using the H.264 and WebM formats), and Vimeo (using the H.264 format).
Blip (website)
Viewing Blip videos on a PC or laptop required the Adobe Flash Player plug-in to be installed on the browser; mobile viewing was available through a mobile app that was available until early 2014 and functional until August 2015, along with an HTML5 flag on mobile browsers which allowed viewing of videos uploaded in H.264 formats. File size was limited to 1 GB for uploads on the Blip site and the player was Flash-based. The video quality on Blip was optimized using the H.264 video codec and AAC audio codec using a high quality profile. On the site, each show page was encouraged to have a show poster, header graphic and website banner.