Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Levi's Stadium
In 2006, the 49ers proposed constructing a new stadium at Candlestick Point in San Francisco, the site of their existing home, Candlestick Park. The project, which included plans for retail space and housing improvements, was claimed to be of great potential benefit to the nearby historically blighted neighborhood of Hunters Point. After negotiations with the city of San Francisco fell through, the 49ers focused their attention on a site adjacent to their administrative offices and training facility in Santa Clara.