Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
History of the National Football League in Los Angeles
The Los Angeles Memorial Coliseum was built in 1923, and is both the largest stadium in California and the ninth largest in the United States. It has been home of the NCAA's USC Trojans since its inauguration, and also hosted the UCLA Bruins from 1928 to 1981. All NFL franchises from Southern California have used the Coliseum: the Rams held home games from their arrival in 1946 to their move to Anaheim, California in 1980, returned in 2016, and will continue to play there through the 2019 season; the Raiders were headquartered there during their Los Angeles years, from 1982 to 1994; and the Chargers played the 1960 AFL season at the Coliseum, moving to San Diego the following year. The Coliseum also hosted the 1967 AFL-NFL Championship Game, retroactively known as Super Bowl I.