Cold-pressed juice
After extracting juice from fruits and vegetables, the juice may be consumed raw, or the manufacturer may choose to put the juice through a preservation method such as HPP in order to extend shelf life and kill potentially harmful microorganisms. The HPP process allows the juice to be stored for about 30 days.
International English food terms
In America, fermented apple juice is called "hard cider". "Apple cider" refers to unfiltered (un-fermented) apple juice, typically pasteurized to make it shelf-stable. In New England and parts of Canada, "fresh cider" or sweet cider refers to fresh pressed apple juice; this is unlike any commercial product, and can be found at farm stands and orchards.