R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Edmund Abel
Abel's heating element for the coffeemaker was unveiled at the National Housewares Show in Chicago in 1971. It went on sale in 1972 for $39.99, effectively revolutionizing the home brewing market. Beginning in 1973, sales were bolstered by TV advertising that featured New York Yankees baseball great Joe DiMaggio, who became the face of Mr. Coffee for over 20 years.