Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Oakland Raiders relocation to Las Vegas
Mark Davis further increased the unlikelihood of the Raiders and the 49ers to share Levi's Stadium when he told NFL Network reporter Ian Rapoport that he had no plans to share the stadium but that he did recognize the Raiders' need for a new home and that he hoped the new home would be in Oakland. When Levi's Stadium had its grand opening on July 17, 2014, NFL Commissioner Roger Goodell mentioned to the live crowd that it would make a great home for the Raiders and that the team had to decide whether or not it wanted to play there or build a stadium on the site of the Oakland–Alameda County Coliseum.