Steve Jobs
Apple began work on the first iPhone in 2005 and the first iPhone was released on June 29, 2007. The iPhone created such a sensation that a survey indicated six out of ten Americans were aware of its release. "Time" declared it "Invention of the Year" for 2007. The completed iPhone had multimedia capabilities and functioned as a quad-band touch screen smartphone. A year later, the iPhone 3G was released in July 2008 with three key features: support for GPS, 3G data and tri-band UMTS/HSDPA. In June 2009, the iPhone 3GS, whose improvements included voice control, a better camera, and a faster processor, was introduced by Phil Schiller. The iPhone 4 is thinner than previous models, has a five megapixel camera capable of recording video in 720p HD, and adds a secondary front-facing camera for video calls. A major feature of the iPhone 4S, introduced in October 2011, was Siri, a virtual assistant capable of voice recognition.
IPhone 5S
The iPhone 5S was discontinued on March 21, 2016, and succeeded by the iPhone SE, which continues the same form factor but features vastly upgraded internals similar to the flagship iPhone 6S. This was a break with Apple's product positioning trend (in North America and Western Europe), starting with iPhone 4S released in October 2011, which gave each newly released model one year as the flagship phone, then moving it to midrange for its second year of production, with the third and final year as the entry-level offering before discontinuation. While the iPhone 5S was expected to continue on sale until September 2016, replacing it and its A7 processor early meant that Apple "just reduced its long-term chip support window by a year" for iOS. In addition, a new iPhone launch was meant to stimulate demand, as sales of iPhone 6S and 6S Plus had not met expectations since their September 2015 release and the iPhone family was expected to suffer its first ever negative growth quarter in 2016.