Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
2014 Pac-12 Conference football season
California and Oregon faced off in a game at the newly built Levi's Stadium in Santa Clara, California, home of the San Francisco 49ers as well as the new home of the Pac-12 Football Championship Game at least until the 2016 season. The game was officially considered a home game for Cal because of the stadium's proximity to the Golden Bears' home base at Berkeley, however due to the proximity to the Ducks's home of Eugene and the large number of Oregon alumni who live in the Bay Area, the stadium was seen as a neutral location.