Worcester
Worcester ( ) is a city in Worcestershire, England, southwest of Birmingham, west-northwest of London, north of Gloucester and northeast of Hereford. The population is approximately 100,000. The River Severn flanks the western side of the city centre, which is overlooked by Worcester Cathedral.
WorcesterScene
In 2007, Vaillancourt was searching online for information about new restaurants to visit in Worcester. As he searched online he realized the same restaurants kept coming up in searches and that the smaller, lesser-known restaurants did not. Worcester is New England's second largest city and contained dozens of restaurants so he quickly realized the need to create a single, on-line resource that listed all of the city's restaurants and their contact information. In 2008, WorcesterScene was born as Vaillancourt created, coded, designed and deployed a website to list restaurant information, contact details, and property history for those looking to "try some place new". In early 2009, WorcesterScene expanded its listings to include bars, entertainment venues, arts, health and beauty and shopping listings. By mid-2009, WorcesterScene had accounted for and had published, the most comprehensive and complete listing of all restaurants, bars, entertainment venues, art galleries, museums, health and beauty and shopping in the city of Worcester. At the end of 2009, the health and beauty and shopping listings were removed from the site so as to keep the site's focus strictly on "where entertainment things were happening" in the city.