Cricket in Australia
In 2007, "The Age" reported that a survey by Sweeney Sports had found that 69% of the Australian public have an interest in cricket, second to none. Cricket is often known as Australia's national sport due to its equal popularity in all parts of the country. Cricket is also a mass participation sport in Australia: a census conducted on behalf of Cricket Australia found that in the 2003–04 season there were 471,329 participants in Australian cricket programmes and competitions, including 47,780 female participants.
In 2015–16, a record 1,300,000 Australians played formal, organised cricket during the year, an increase of nine percent over the previous year, making cricket Australia's biggest participant sport.
Culture of Australia
Successful cricketers often become lasting celebrities in Australia. Sir Donald Bradman, who made his Test debut in the 1928–29 series against England, is regarded as the game's greatest batsman and a byword for sporting excellence. Other Australian cricketers who remain household names include Richie Benaud, Dennis Lillee and Shane Warne. Internationally, Australia has for most of the last century sat at or near the top of the cricketing world. In the 1970s, Australian media tycoon Kerry Packer founded World Series Cricket from which many international forms of the game have evolved.