4K resolution
So while 4K UHD sounds like it has a pixel structures with 1/4 the area of 1080p, that does not happen with pixel shifting. Only a true 4K projector offers that level of resolution. That's why "true" 4K projectors cost so much more than 4K UHD projectors with otherwise similar feature sets. They produce smaller pixels, finer resolution, no compromising of detail or color from overlapping pixels. By comparison, the slight difference in aspect ratio between DCI and 3840×2160 pixel displays without overlap is insignificant relative to the amount of detail.
Ultra-high-definition television
Indian satellite pay TV provider Tata Sky launched UHD service and UHD Set Top Box on 9 January 2015. The service is 4Kp50 and price of UHD box is ₹5900 for existing SD/HD customers and ₹6400 for new customers. The Cricket World Cup 2015 was telecast live in 4K for free to those who own Tata Sky's UHD 4K STB.