Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Kezar Stadium
During the reconstruction, the field and track configurations were shifted several degrees counterclockwise, to move the stadium away from Frederick Street. The evidence for this can be seen by examining photos of the tunnel entrance at the east end of the field, which used to be exactly on the long axis of the track. A replica of the original concrete arch bearing the name "Kezar Stadium" was built on the west side of the stadium as a tribute to the original structure. A plaque of NFL Hall of Famer Bob St. Clair, a San Francisco native who played 11 pro seasons (1953–63) with the 49ers, plus his high school (S.F. Poly) and most of his college career (USF) at Kezar Stadium, is built into the replica arch.