R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe DiMaggio
Joseph Paul DiMaggio (November 25, 1914 – March 8, 1999), nicknamed "Joltin' Joe" and "The Yankee Clipper", was an American baseball center fielder who played his entire 13-year career in Major League Baseball for the New York Yankees. Born to Italian immigrants in California, he is widely considered one of the greatest baseball players of all time, and is perhaps best known for his 56-game hitting streak (May 15 – July 16, 1941), a record that still stands.