Adobe Flash Player
Steve Jobs also claimed that a large percentage of the video on the Internet is supported on iOS, since many popular video sharing websites such as YouTube have published video content in an HTML5 compatible format, enabling videos to playback in mobile web browsers even without Flash Player.
HTML5 video
Although Theora is not affected by known non-free patents, Apple has expressed concern about unknown patents that might affect it, whose owners might be waiting for a corporation with extensive financial resources to use the format before suing. Formats like H.264 might also be subject to unknown patents in principle, but they have been deployed much more widely and so it is presumed that any patent-holders would have already made themselves known. Apple has also opposed requiring Ogg format support in the HTML standard (even as a "should" requirement) on the grounds that some devices might support other formats much more easily, and that HTML has historically not required particular formats for anything.