Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone
The iPhone does not support Flash, which was still popular when the iPhone was introduced. Consequently, the UK's Advertising Standards Authority adjudicated that an advertisement claiming the iPhone could access "all parts of the internet" should be withdrawn in its current form, on grounds of false advertising. In a rare public letter in April 2010, Apple CEO Steve Jobs outlined the reasoning behind the absence of Flash on the iPhone (and iPad). The iPhone supports SVG, CSS, HTML Canvas, and Bonjour. Google Chrome was introduced to the iOS on June 26, 2012, and Opera mini is also available.