Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
Smartphone
In 2007, the LG Prada was the first mobile phone released with a large capacitive touchscreen. Later that year, Apple Computer introduced the iPhone. The iPhone was also designed around a large capacitive touchscreen, but added support for multi-touch gestures (for interactions such as "pinching" to zoom in and out on photos and web pages). Such phones were notable for abandoning the use of a stylus, keyboard, or keypad typical for smartphones at the time, in favor of a capacitive touchscreen for direct finger input as its only input type. The invention of the smartphone is often attributed to Apple, but they actually made the smartphone something mainstream due to the company's popularity in the US and they made popular the way that people interact with smartphones.