R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe C.
Joseph Calleja (November 9, 1974 – November 16, 2000), better known by his stage name Joe C., was an American rapper and musician. His popularity and fame were based on his relationship as hype man and comic relief for fellow musician Kid Rock.