Farm-to-table
Despite the growth in the farm-to-table restaurants the movement has been met with some criticism. Critics argue the interest in knowing where your food comes from and ensuring it is locality sourced is just another food fad for millennials. Furthermore, the higher price point that many restaurants are forced to demand, given the higher costs of production and lower economies of scale, also make farm-to-table food less accessible for many people. The movement was originally closed tied to "tree-hugging elitists," who were able to afford farm-to-table food. Lastly, critics argue that the farm-to-table term is not fully understood by consumers. For example, foods advertised as farm-to-table are considered healthier regardless of actual nutritional content.
Farm Forward
JIFA aims to ensure that those who wish to keep a kosher diet and support higher welfare animal products are given the resources to do so. In November 2016 JIFA partnered with kosher meat distributors to bring the a run of kosher certified heritage breed chickens to market for the first time in approximately 50 years. Unlike conventional poultry, heritage breed chickens and turkeys are able to achieve highest possible welfare outcomes. JIFA also helped bring educational heritage flocks to Jewish educational and production farms, where educators teach about the impacts of factory farming in relation to Jewish values.