HTML5 video
In 2010, in the wake of Apple iPad launch and after Steve Jobs announced that Apple mobile devices would not support Flash, a number of high-profile sites began to serve H.264 HTML5 video instead of Adobe Flash for user-agents identifying as iPad. HTML5 video was not as widespread as Flash videos, though there were rollouts of experimental HTML5-based video players from DailyMotion (using Ogg Theora and Vorbis format), YouTube (using the H.264 and WebM formats), and Vimeo (using the H.264 format).
HTML5 video
Mozilla and Opera support only the open formats of Theora and WebM. Google stated its intention to remove support for H.264 in 2011, specifically for the HTML5 video tag. Although it has been removed from Chromium, it has yet to be removed from Google Chrome five years later.