HTML5 video
In 2010, in the wake of Apple iPad launch and after Steve Jobs announced that Apple mobile devices would not support Flash, a number of high-profile sites began to serve H.264 HTML5 video instead of Adobe Flash for user-agents identifying as iPad. HTML5 video was not as widespread as Flash videos, though there were rollouts of experimental HTML5-based video players from DailyMotion (using Ogg Theora and Vorbis format), YouTube (using the H.264 and WebM formats), and Vimeo (using the H.264 format).
Bitmovin
The HTML5 and Flash-based Web player bitdash can be used in Web Browsers on desktop computers and smartphones. This player enables the streaming and playback of MPEG-DASH or Apple's HTTP Live Streaming, using either the HTML5 Media Source Extensions or Flash, depending on the platform. DRM is enabled through the usage of the HTML5 Encrypted Media Extensions as well as Flash. It is compatible to popular tools such as x264 or MP4Box.