Mastering the Art of French Cooking
Volume 1 of "Mastering the Art of French Cooking" received overwhelmingly positive reviews when it was first released in 1961. In the "New York Times", Craig Claiborne wrote that the recipes in the book "are glorious, whether they are for a simple egg in aspic or for a fish souffle," and that it "is not a book for those with a superficial interest in food...but for those who take a fundamental delight in the pleasures of cuisine." Michael Field, writing for the "New York Review of Books", praised Beck, Bertholle, and Child for "not limiting themselves to la haute cuisine," and stated that "for once, the architectural structure of the French cuisine is firmly and precisely outlined in American terms." Field's sole criticism of the book was that the authors suggested dry vermouth as a substitute for white wine, as he felt the domestic vermouth available to American home cooks, the book's target audience, was "bland and characterless." Despite being a relatively expensive cookbook, retailing for $10 in 1965, "Mastering the Art of French Cooking" Volume 1 did well commercially, selling over 100,000 copies in less than five years. According to Julia Child biographer Noel Riley Fitch, the publication of "Mastering the Art of French Cooking" instantaneously changed the entire American cookbook industry, leading more cookbook publishers to place emphasis on clarity and precision, and away from the "chatty and sometimes sketchy" style that had typified American cookbooks.
Mastering the Art of French Cooking
Beck, Bertholle, and Child wanted to distinguish their book from others on the market by emphasizing accurate instructions and measurements in their recipes, and authenticity whenever possible. After prototyping dishes in their Paris cooking school, L'École des trois gourmandes, Child would check to make sure the ingredients were available in the average American grocery store; if they were not, she would suggest a substitution and they would begin the prototyping process again with the substituted ingredient, sometimes flying in ingredients from America to perform their tests. While Beck, Bertholle, and Child wanted all of the recipes to be as authentic as possible, they were willing to adapt to American palates and cooking techniques. Child had noted early in the process that Americans would be "scared off" by too many expensive ingredients, like black truffles, and would expect broccoli, not particularly popular in France, to be served with many meals, and adjustments were made to accommodate these tastes. American home cooks at the time were also more inclined to use appliances like garlic presses and mixers than French cooks, and so Child insisted that supplemental instructions for cooks using these appliances be included in the book alongside the normal instructions.