Safterei
The cold-pressed juices produced by Safterei are made by a form of pasteurization known as Pascalization or High pressure processing (HPP). Instead of using heat for preservation, the raw juice is exposed to be pressured by thousands of pounds. Using this method the flavor and the nutritional value of the juice is not damaged.
International English food terms
In America, fermented apple juice is called "hard cider". "Apple cider" refers to unfiltered (un-fermented) apple juice, typically pasteurized to make it shelf-stable. In New England and parts of Canada, "fresh cider" or sweet cider refers to fresh pressed apple juice; this is unlike any commercial product, and can be found at farm stands and orchards.