HTML5 video
In 2010, in the wake of Apple iPad launch and after Steve Jobs announced that Apple mobile devices would not support Flash, a number of high-profile sites began to serve H.264 HTML5 video instead of Adobe Flash for user-agents identifying as iPad. HTML5 video was not as widespread as Flash videos, though there were rollouts of experimental HTML5-based video players from DailyMotion (using Ogg Theora and Vorbis format), YouTube (using the H.264 and WebM formats), and Vimeo (using the H.264 format).
WebM
VLC media player, MPlayer and K-Multimedia Player have native support for playing WebM files. FFmpeg can encode and decode VP8 videos when built with support for libvpx, the VP8/VP9 codec library of the WebM project, as well as mux/demux WebM-compliant files. On July 23, 2010 Fiona Glaser, Ronald Bultje, and David Conrad of the FFmpeg team announced the ffvp8 decoder. Their testing found that ffvp8 was faster than Google's own libvpx decoder. MKVToolNix, the popular Matroska creation tools, implemented support for multiplexing/demultiplexing WebM-compliant files out of the box. Haali Media Splitter also announced support for muxing/demuxing of WebM. Since version 1.4.9, the LiVES video editor has support for realtime decoding and for encoding to WebM format using ffmpeg libraries.