HTML5 video
In 2010, in the wake of Apple iPad launch and after Steve Jobs announced that Apple mobile devices would not support Flash, a number of high-profile sites began to serve H.264 HTML5 video instead of Adobe Flash for user-agents identifying as iPad. HTML5 video was not as widespread as Flash videos, though there were rollouts of experimental HTML5-based video players from DailyMotion (using Ogg Theora and Vorbis format), YouTube (using the H.264 and WebM formats), and Vimeo (using the H.264 format).
Adobe Flash Player
Flash Player is certified to be supported on a select range of mobile and tablet devices, from Acer, BlackBerry 10, Dell, HTC, Lenovo, Logitech, LG, Motorola, Samsung, Sharp, SoftBank, Sony (and Sony Ericsson), and Toshiba. As of 2012, Adobe has stopped browser-based Flash Player development for mobile browsers in favor of HTML5, however Adobe continues to support Flash content on mobile devices with the Adobe Integrated Runtime, which allows developers to publish content that runs as native applications on certain supported mobile phone platforms.