Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Million Dollar Backfield (San Francisco 49ers)
The 49ers' Million Dollar Backfield is regarded as one of the best backfields in NFL history, and is the only full-house backfield to have all four of its members enshrined in the Pro Football Hall of Fame. By virtue of their memberships in the pro hall of fame, all four were automatically inducted as charter members of the San Francisco 49ers Hall of Fame in 2009. Longtime 49ers coach Bill Walsh co-authored a book about the backfield in 2000 entitled "The Million Dollar Backfield: The San Francisco 49ers in the 1950s". In 2014, a sculpture comprising the four players, crouched over as if in a huddle, was erected in Levi's Stadium.