Mickey Mouse universe
In "Plane Crazy" (1929), the first produced Mickey Mouse story, Mickey is seen at a farm. In all of his early films Mickey is in a rural setting, but most commonly at a farm. This setting was succinctly presented in the first sentences of one of Mickey's first storybooks:
The Mickey Mouse Club
The first official theater-based Mickey Mouse Club began on January 11, 1930 at the Fox Dome Theater in Ocean Park, California, with sixty theaters hosting clubs by March 31. The Club released its first issue of the "Official Bulletin of the Mickey Mouse Club" on April 15, 1930. By 1932, the Club had 1 million members, and in 1933 its first British club opened at Darlington’s Arcade Cinema. In 1935, Disney began to phase out the club.