Beer in the United States
On January 16, 1919, the Eighteenth Amendment to the United States Constitution was enacted into law, creating the Prohibition era, wherein the production, sale and transportation of alcoholic beverages was made illegal. All legal American brewing came to a halt when prohibition was imposed, though the earlier temperance movement had already reduced the number of breweries significantly. Only a few breweries, mainly the largest, were able to stay in business by manufacturing near beer, malt syrup, or other non-alcohol grain products, in addition to soft drinks such as colas and root beers. Production and shipping of alcohol was largely confined to illegal operations that could deliver compact distilled beverages—smuggled rum and domestic moonshine—more efficiently and reliably than bulkier products such as beer.
Prohibition in the United States
Proliferation of neighborhood saloons in the post-Civil War era became a phenomenon of an increasingly industrialized, urban workforce. Workingmen's bars were popular social gathering places from the workplace and home life. The brewing industry was actively involved in establishing saloons as a lucrative consumer base in their business chain. Saloons were more often than not linked to a specific brewery, where the saloonkeeper's operation was financed by a brewer and contractually obligated to sell the brewer's product to the exclusion of competing brands. A saloon's business model often included the offer of a free lunch, where the bill of fare commonly consisting of heavily salted food meant to induce thirst and the purchase of drink. During the Progressive Era (1890–1920), hostility toward saloons and their political influence became widespread, with the Anti-Saloon League superseding the Prohibition Party and the Woman's Christian Temperance Union as the most influential advocate of prohibition, after these latter two groups expanded their efforts to support other social reform issues, such as women's suffrage, onto their prohibition platform.