Cold-pressed juice
After extracting juice from fruits and vegetables, the juice may be consumed raw, or the manufacturer may choose to put the juice through a preservation method such as HPP in order to extend shelf life and kill potentially harmful microorganisms. The HPP process allows the juice to be stored for about 30 days.
Julmust
Julmust ( "Christmas" and ' "not-yet-fermented juice of fruit or berries", though there is no such juice in "julmust") is a soft drink that is mainly consumed in Sweden around Christmas. During the rest of the year, except Easter, it is usually quite difficult to find in stores, but sometimes it is sold at other times of the year under the name "must". During Easter the name is (from ', "Easter"). The content is the same regardless of the marketing name, although the length of time it is stored before bottling differs; however, the beverage is more closely associated with Christmas, somewhat less with Easter and traditionally not at all with the summer. 45 million litres of "julmust" are consumed during December, which is around 50% of the total soft drink volume in December and 75% of the total yearly must sales.