Encrypted Media Extensions
Netflix supports HTML5 video using EME with a supported web browser: Chrome, Firefox, Microsoft Edge, Internet Explorer (on Windows 8.1 or newer), or Safari (on OS X Yosemite or newer). YouTube supports the HTML5 MSE. Available players supporting MPEG-DASH using the HTML5 MSE and EME are NexPlayer, THEOplayer by OpenTelly, the bitdash MPEG-DASH player, dash.js by DASH-IF or rx-player.
Comparison of HTML5 and Flash
Because HTML5 is an open format, tools like those for Flash can be built for it, too. Applications like Hype and Adobe Edge are already on the market.