Levi's Stadium
Levi's Stadium is a football stadium located in Santa Clara, California, in the San Francisco Bay Area. It has served as the home venue for the National Football League (NFL)'s San Francisco 49ers since 2014. The stadium is located approximately south of San Francisco and is named for Levi Strauss & Co., which purchased naming rights in 2013.
History of the National Football League in Los Angeles
By 1979 the Rams were a successful franchise, and made it to their first Super Bowl that year. However, they had long been dissatisfied with the Los Angeles Memorial Coliseum. For most of the Rams' tenure there, it was the largest stadium in the NFL, with over 90,000 seats. However, even in the Rams' best years, the cavernous venue sold out very infrequently, causing blackouts of Rams games on local TV. Additionally, it was located in South Central Los Angeles, which was perceived as being one of the city's more dangerous neighborhoods; it had begun going to seed from the 1960s onward. The Coliseum also lacked adequate nearby parking. At various times they shared the stadium with both the USC Trojans and UCLA Bruins football teams. Ownership (Carroll Rosenbloom, followed by his widow Georgia Frontiere) was unable to persuade the city to build a new stadium in Los Angeles, so they decided to move out of the Coliseum to Anaheim (28 miles southeast of downtown L.A.) in Orange County, which was then experiencing an enormous boom in population and construction.