Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Joe Cartoon
Joe Cartoon is an Adobe Flash cartoon series created by Joseph C. Shields and later animated by Mondo Media. Starting as an independent website, Joe Cartoon was later affiliated with Atom Films, before becoming independent again in 2006, then being bought in 2007 by Endemol.