Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Levi's Stadium
In November 2013, stadium and 49ers' officials initially requested the NFL to not schedule any Monday or Thursday night home games during Levi's Stadium's inaugural season due to parking issues in the area surrounding the stadium during weekdays. Two months later, in January 2014, the Santa Clara city government was able to secure more than the 21,000 necessary parking spots by approving use of the fairways at the city-owned Santa Clara Golf and Tennis Club (which is located to the north of the stadium across Tasman Drive). This arrangement is similar to and was modeled upon a longstanding arrangement between the Rose Bowl in Pasadena and the adjacent Brookside Golf Course, where the golf course was modified to allow for vehicular access to the fairways; they are used for parking only when dry to minimize damage, and any damage that does occur is repaired afterward.