Foodshed
The “farm-to-table” movement is focused on producing food locally within a foodshed, and delivering it to local consumers. Direct farm-to-table in the United States tends to comprise only a very minor segment of the food distribution system in terms of size and importance, but is growing in popularity.Nearly 5 percent of all farmers engage in some form of direct food marketing. Estimates of all farm-to-table sales within a foodshed range from roughly $550 million to $2 billion. Many local farms are family-run farms that are successful and do survive through poor economic conditions. Ecologists consider to be more adaptive and more likely to “reproduce” in highly variable and uncertain environments.
Jamie Oliver
Jamie Trevor Oliver (born 27 May 1975) is a British chef and restaurateur. His approachable cuisine has seen him front numerous television shows and open many restaurants. Born and raised in Clavering, Essex, he was educated in London before joining Antonio Carluccio's Neal Street restaurant as a pastry chef. While serving as a sous-chef at the River Café, he was noticed by Patricia Llewellyn of Optomen; and in 1999 the BBC aired his television show, "The Naked Chef". This was followed by a first cook book, which became a No. 1 UK bestseller. His television work included a documentary, "Jamie's Kitchen", which gained him an invitation from Prime Minister Tony Blair to visit 10 Downing Street. In June 2003, Oliver became a Member of the Order of the British Empire. In 2005, he opened a campaign, Feed Me Better, to introduce schoolchildren to healthier foods. This was later backed by the government. Soon after came the first branch of a restaurant chain, Jamie's Italian, in Oxford in 2008. His TED Talk won him the 2010 TED Prize.