Epidemiology of binge drinking
Concerns over binge drinking by teenagers has led to a review of liquor advertising being announced by the New Zealand government in January 2006. The review considered regulation of sport sponsorship by liquor companies, which at present is commonplace. Previously the drinking age in New Zealand was 20, then dropped to 18 in 1999.
Get Your Sexy Back
GYSB was first launched in December 2007 with the aim of encouraging responsible drinking behaviour among young adults from 18 – 25 years old by raising the social currency of moderation. The programme engages its target audience through various youth-related activities and platforms, broadly spanning the areas of music, fashion, sports and friendship. GYSB's slogan: “It’s not the drinking, it’s how you’re drinking” was adapted with permission from a New Zealand campaign by the Alcohol Advisory Council of New Zealand (ALAC).