Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone (1st generation)
Only four writers were given review models of the original iPhone: David Pogue of "The New York Times", Walt Mossberg of "The Wall Street Journal", Steven Levy of "Newsweek", and Ed Baig of "USA Today". "The New York Times" and "The Wall Street Journal" published positive, but cautious, reviews of the iPhone, their primary criticisms being the relatively slow speed of the AT&T's 2.5G EDGE network and the phone's inability to connect using 3G services. "The Wall Street Journal"s technology columnist, Walt Mossberg, concluded that "despite some flaws and feature omissions, the iPhone is, on balance, a beautiful and breakthrough handheld computer." "Time" magazine named it the Invention of the Year in 2007.