Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone 4S
Reception to the was generally favorable. Reviewers noted Siri, the new camera, and processing speeds as significant advantages over the prior model. It was succeeded by the iPhone 5 as Apple's flagship phone on September 12, 2012. The iPhone 4S remained on sale, albeit being sold with reduced storage (from 16/32/64 GB down to 8 GB). The 4S was officially discontinued on September 9, 2014 following the announcement of the iPhone 6, although production did continue for developing markets until February 17, 2016. During the course of its lifetime, the iPhone 4S was the best-selling iPhone ever produced and it is the first iPhone to support five major versions of iOS: iOS 5, iOS 6, iOS 7, iOS 8, and iOS 9 (the iPad 2 was supported from iOS 4 to iOS 9). The 4S is also the last iPhone to have the original 30 pin connector as the succeeding iPhone 5 replaced it with the all digital Lightning Connector.