Adobe Flash Player
Steve Jobs also claimed that a large percentage of the video on the Internet is supported on iOS, since many popular video sharing websites such as YouTube have published video content in an HTML5 compatible format, enabling videos to playback in mobile web browsers even without Flash Player.
Advertising in video games
HTML5 has allowed for faster programming of video games including platforms which require no-coding to create video games. Websites like WIX; the largest DIY website builder in the world with over 100,000,000 users are using platforms like Gamify to create Advergames. Advergames have come a long way from where they started. The earliest custom video games featuring integrated brand messages were developed in the era before substantial penetration of the World Wide Web and were distributed on floppy disk. These games were typically of a higher quality than the modern flash games and were distributed for free, often bundled with other products from the company advertised for. The first floppy disk advergames were developed to serve dual purposes—as promotional incentives that drive response and as media that deliver awareness. American Home Foods Chef Boyardee, Coca-Cola, and Samsung brands issued the first-ever floppy-disk advergames. Other early brands to use the format were Reebok, General Mills, the Gap and Taco Bell which distributed games as "kids' premiums." The first in-box CD-ROM cereal box advergames were General Mills' "Chex Quest" (promoting the Chex brand) and General Mills' "All-Star baseball" (starring Trix Rabbit and his friends playing baseball against Major League teams and stars).