Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPod Classic
Apple introduced the first-generation iPod (M8541) on October 23, 2001, with the slogan "1,000 songs in your pocket". They went on sale on November 10, 2001. The first iPod had a monochrome LCD (liquid-crystal display) screen and featured a 5GB hard drive capable of storing 1,000 songs encoded using MP3 and was priced at US$399. Among the iPod's innovations were its small size, achieved using a 1.8" hard drive, whereas its competitors were using 2.5" hard drives at the time, and its easy-to-use navigation, which was controlled using a mechanical scroll wheel (unlike later iPods, which had touch-sensitive scroll wheels), a center select button, and four auxiliary buttons around the wheel. The iPod had a rated battery life of ten hours.