Encyclopædia Britannica
The "Britannica" is the English-language encyclopaedia/encyclopedia that was in print for the longest time: it lasted 244 years. It was first published between 1768 and 1771 in the Scottish capital of Edinburgh, as three volumes. (This first edition is available in facsimile.) The encyclopaedia grew in size: the second edition was 10 volumes, and by its fourth edition (1801–1810) it had expanded to 20 volumes. Its rising stature as a scholarly work helped recruit eminent contributors, and the 9th (1875–1889) and 11th editions (1911) are landmark encyclopaedias for scholarship and literary style. Beginning with the 11th edition and following its acquisition by an American firm, the "Britannica" shortened and simplified articles to broaden its appeal to the North American market. In 1933, the "Britannica" became the first encyclopaedia to adopt "continuous revision", in which the encyclopaedia is continually reprinted, with every article updated on a schedule. In March 2012, Encyclopædia Britannica, Inc. announced it would no longer publish printed editions, and would focus instead on "Encyclopædia Britannica Online".
Encyclopædia Britannica
When Hooper fell into financial difficulties, the "Britannica" was managed by Sears Roebuck for 18 years (1920–1923, 1928–1943). In 1932, the vice-president of Sears, Elkan Harrison Powell, assumed presidency of the "Britannica"; in 1936, he began the policy of continuous revision. This was a departure from earlier practice, in which the articles were not changed until a new edition was produced, at roughly 25-year intervals, some articles unchanged from earlier editions. Powell developed new educational products that built upon the "Britannica"s reputation.