HTML5 video
In 2010, in the wake of Apple iPad launch and after Steve Jobs announced that Apple mobile devices would not support Flash, a number of high-profile sites began to serve H.264 HTML5 video instead of Adobe Flash for user-agents identifying as iPad. HTML5 video was not as widespread as Flash videos, though there were rollouts of experimental HTML5-based video players from DailyMotion (using Ogg Theora and Vorbis format), YouTube (using the H.264 and WebM formats), and Vimeo (using the H.264 format).
TV Links
After the video player was introduced, the website's crew enforced a strict policy against saving the provided video content, and viewing it outside the scope of its video player. This policy was further enforced by a technical implementation, the URL that directed the video player to video files contained a randomly generated MD5 encoded string, and was made to expire after several minutes, or after being loaded once.