R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Camel hair
Pure camel hair is recorded as being used for western garments from the 17th century onwards, and from the 19th century a mixture of wool and camel hair was used. The first fashion brand to popularise camel hair in clothing was Jaeger, a British manufacturer that specialised in the use of fine woollen fabrics for coats and suits. It became popular in the U.S. in the 1920s and 1930s, having been introduced through the sport of polo, where a casual camel hair coat was worn by players in between matches.