Joe Camel
Joe Camel (officially Old Joe) was the advertising mascot for Camel cigarettes from late 1987 to July 12, 1997, appearing in magazine advertisements, billboards, and other print media.
Joe Gill
In 1960, as the industry was returning to superheroes for what would become known as the Silver Age of comic books, Gill and the soon-to-be-legendary co-creator of Marvel Comics' Spider-Man, Steve Ditko, created the astronaut-turned-atomic-hero Captain Atom in the sci-fi anthology title "Space Adventures" #33 (March 1960).