Lobbying in the United Kingdom
Formal procedures enable individual members of the public to lobby their Member of Parliament but most lobbying activity centres on corporate, charity and trade association lobbying, where organisations seek to amend government policy through advocacy. Companies and individuals who operate in this sector commonly use the terms "public relations", "public affairs", "political consultancy" or "corporate affairs" to describe their activities (though this was also a reaction to the negative publicity surrounding the word "lobbyists" following the 1994 Cash-for-questions affair). Professional public affairs agencies, representing multiple clients, undertake a significant proportion of lobbying activity in addition to individual organisations conducting lobbying on an in-house basis.
Public relations
The public is any group whose members have a common interest or common values in a particular subject, such as political party. Those members would then be considered stakeholders, which are people who have a stake or an interest in an organization or issue that potentially involves the organization or group they're interested in. The Publics in Public Relations are:Messaging is the process of creating a consistent story around: a product, person, company, or service. Messaging aims to avoid having readers receive contradictory or confusing information that will instill doubt in their purchasing choices, or other decisions that affect the company. Brands aim to have the same problem statement, industry viewpoint, or brand perception shared across sources and media.