Farm-to-table
Despite the growth in the farm-to-table restaurants the movement has been met with some criticism. Critics argue the interest in knowing where your food comes from and ensuring it is locality sourced is just another food fad for millennials. Furthermore, the higher price point that many restaurants are forced to demand, given the higher costs of production and lower economies of scale, also make farm-to-table food less accessible for many people. The movement was originally closed tied to "tree-hugging elitists," who were able to afford farm-to-table food. Lastly, critics argue that the farm-to-table term is not fully understood by consumers. For example, foods advertised as farm-to-table are considered healthier regardless of actual nutritional content.
Farmdrop
Farmdrop is an online food delivery company that distributes foods to consumers that is sourced from local farmers and fishermen. The company provides farm-to-table foods and fresh fish for consumers in the London, Bristol and Bath areas. Ben Pugh, a former stockbroker for Morgan Stanley, founded the company in 2012, which is based in London, England. In December 2015, the company had 20 employees, and in April 2016 worked with around 80 food producers. Farmdrop has a mobile app that consumers use to interface with the company.