R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Attack of the Mutant Camels
Attack of the Mutant Camels is a surrealist computer game written by Jeff Minter and released for the Commodore 64 and Atari 8-bit family in 1983 by Minter's Llamasoft. The horizontally scrolling shooter is similar to the Atari 2600 game "" (1982), with AT-AT walkers replaced by giant camels. Confusingly, a very different game from Jeff Minter's "Gridrunner" series was also released in the US under the name "Attack of the Mutant Camels".