IPhone
Jobs unveiled the iPhone to the public on January 9, 2007, at the Macworld 2007 convention at the Moscone Center in San Francisco. The two initial models, a 4 GB model priced at US$499 and an 8 GB model at US$599 (both requiring a two-year contract), went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide. The passionate reaction to the launch of the iPhone resulted in sections of the media dubbing it the 'Jesus phone'. Following this successful release in the US, the first generation iPhone was made available in the UK, France, and Germany in November 2007, and Ireland and Austria in the spring of 2008.
On July 11, 2008, Apple released the iPhone 3G in twenty-two countries, including the original six. Apple released the iPhone 3G in upwards of eighty countries and territories. Apple announced the iPhone 3GS on June 8, 2009, along with plans to release it later in June, July, and August, starting with the US, Canada and major European countries on June 19. Many would-be users objected to the iPhone's cost, and 40% of users had household incomes over US$100,000.
IPhone OS 2
iPhone OS 2.0 became available on July 11, 2008 with the release of the iPhone 3G. Devices running 1.x are upgradable to this version. This version of iOS introduces the App Store, making third-party applications available to the iPhone and iPod Touch. Prior to the public release of iPhone OS 2.0, Apple held a keynote event to announce the iPhone OS Software Development Kit ("SDK") to developers.The most notable feature of iPhone OS 2 was the App Store. Before this feature was introduced, the only way to install custom applications on the device was via jailbreaking, which is strongly discouraged and unsupported by Apple. There were 500 applications available for download at the launch of the App Store, though this amount has grown dramatically since then. Now, the App Store has more than 2 million apps as of 2016.