Lobbying in the United Kingdom
Formal procedures enable individual members of the public to lobby their Member of Parliament but most lobbying activity centres on corporate, charity and trade association lobbying, where organisations seek to amend government policy through advocacy. Companies and individuals who operate in this sector commonly use the terms "public relations", "public affairs", "political consultancy" or "corporate affairs" to describe their activities (though this was also a reaction to the negative publicity surrounding the word "lobbyists" following the 1994 Cash-for-questions affair). Professional public affairs agencies, representing multiple clients, undertake a significant proportion of lobbying activity in addition to individual organisations conducting lobbying on an in-house basis.
Public speaking
Public speaking (also called oratory or oration) is the process or act of performing a good speech to a live audience. This type of speech is deliberately structured with three general purposes: to inform, to persuade and to entertain. Public speaking is seen traditionally as part of the art of persuasion. Public speaking is commonly understood as formal, face-to-face speaking of a single person to a group of listeners. Public speaking can be governed by different rules and structures. For example, speeches about concepts do not necessarily have to be structured in any special way. However, there is a method behind giving it effectively. For this type of speech it would be good to describe that concept with examples that can relate to the audiences life.