Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Joe Acton
Joseph Acton (8 March 1852 – 26 June 1917), known by his ringname "Little Joe" or "Limey Joe", was a British professional wrestler and world champion who competed in England and America during the late 19th century. Acton is one of a handful of wrestlers credited with introducing "catch-as-catch-can" wrestling (also known today as free-style), with its roots in old Lancashire wrestling, to the United States. Wrestling under the name Joe Acton, and nicknamed "The Little Demon," Acton was considered one of the top wrestlers of his era.