Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Joe Mitty
Joe Mitty was hired directly by Oxfam founder, Cecil Jackson-Cole, in 1947. Mitty was instructed to meet Jackson-Cole in the lobby of the Grosvenor Hotel, in Victoria with a handkerchief over his face. He was also told to address anyone who approached him with the question, "Are you Mr Jackson-Cole?" Mitty was hired at the hotel by Jackson-Cole and received a starting salary of a little over £8 per week. This made Mitty Oxfam's first paid employee.