BMW
After the end of World War I in 1918, BMW was forced to cease aircraft engine production by the terms of the Versailles Armistice Treaty. To remain in business, BMW produced farm equipment, household items and railway brakes. In 1922, former major shareholder Camillo Castiglioni purchased the rights to the name BMW, which led to the company descended from Rapp Motorenwerke being renamed Süddeutsche Bremse AG (known today as Knorr-Bremse). Castiglioni was also an investor in another aircraft company, called "Bayerische Flugzeugwerke", which he renamed BMW.The disused factory of Bayerische Flugzeugwerke was re-opened to produce engines for buses, trucks, farm equipment and pumps, under the brand name BMW. BMW's corporate history considers the founding date of Bayerische Flugzeugwerke (7 March 1916) to be the birth of the company.
Eberhard von Kuenheim
On 1 January 1970, Kuenheim became the CEO of the BMW Group. When Kuenheim became CEO, BMW had 23,000 employees; when he left the post in 1993, the number had risen to 71,000. Kuenheim "transformed BMW from a small, unfocused manufacturer of cars and motorcycles into a world performance luxury icon".