Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Marvin Camel
Camel fought Mate Parlov in Yugoslavia to a draw in the first ever cruiserweight world title bout. In the rematch, in Las Vegas, Camel beat Mate Parlov for the vacant WBC world Cruiserweight title in 1980, losing the title in his first defense, to Carlos De León. After losing in a rematch to De Leon, he became, in 1983, the IBF's first world champion, beating Roddy McDonald, by becoming world Cruiserweight champion for the second time when he claimed that organization's title. He lost the title to Lee Roy Murphy.