American automobile industry in the 1950s
In 1954, the smaller American Motors Corporation (AMC) was formed when Hudson merged with Nash-Kelvinator Corporation in a deal worth almost USD $200 million ($1.735 billion in 2013 dollars) the largest corporate merger in U.S. history at that time. Other mergers with smaller independent manufacturers followed. Although AMC was moderately successful it was never sufficiently large to challenge any of the Big Three, and was eventually bought by Chrysler in 1987.
Josiah Dallas Dort
He made a $1,000 investment in 1886 (equivalent to $ in ) to become a partner with William C. Durant in a new carriage business called the Durant-Dort Carriage Company. Durant was the salesman and Dort the partnership's administrator, running the factories. Together they made Durant-Dort one of the world's largest carriage producers. Dort and Durant invested in a controlling interest in Buick in 1904 when the new owner ran short of capital. Durant's marketing ability was an overwhelming success, and they formed General Motors in 1908. Durant lost control of GM to bankers in 1911 and they re-established themselves by creating a new brand of automobile, Chevrolet. Dort was president of Chevrolet but the following year, in 1915, he left and founded Dort Motor Car Company. By 1920 Dort was the country's 13th largest automobile producer but in 1924 Dort decided to retire and liquidated Dort Motor Car Company. He sold the factory building to AC Spark Plug.