Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Chronology of home stadiums for current National Football League teams
The oldest stadium in use by an NFL team is the Los Angeles Memorial Coliseum, which opened on May 1, 1923. The Coliseum is currently used by the Los Angeles Rams. The stadium that has been used the longest by an NFL team is Lambeau Field, home of the Green Bay Packers since 1957.