R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe Small (entertainer)
Joe Small (born 1830) was a notable New Zealand goldminer, entertainer and songwriter. He was born in London, England in about 1830. He toured with Charles Robert Thatcher.