R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe Comfort
A native of Los Angeles, Joe Comfort was taught trombone first by his father. He was self-taught on double bass. In the 1940s he was a bass player in the Lionel Hampton band and worked with Nat King Cole into the 1950s. He worked separately with Cole's guitarist, Oscar Moore. Beginning in the 1950s, he was a studio musician who recorded soundtracks and pop music with Nelson Riddle.