Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Camel (cigarette)
Camel cigarettes were originally blended to have a milder taste than established brands. They were advance-promoted by a careful advertising campaign that included "teasers" simply stating "the Camels are coming", a play on the old Scottish folk song "The Campbells Are Coming". This marketing style was a prototype for subsequent attempts to sway public opinion into backing the United States's entry into World War I, and later World War II. Another promotion was "Old Joe", a circus camel driven through towns used to attract attention and distribute free cigarettes. The brand's slogan, used for decades, was "I'd walk a mile for a Camel!"