Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
J. Cole
Cole later expanded his production to create an entire CD's worth of instrumentals, and traveled to Roc the Mic Studio, hoping to play it for Jay Z while he was in recording sessions for "American Gangster". Cole waited for over three hours, before being dismissed by Jay Z. Cole later used the CD as the backdrop for his debut mixtape, "The Come Up".