Art of memory
The designation is not used with strict consistency. In some cases it refers broadly to what is otherwise known as the art of memory, the origins of which are related, according to tradition, in the story of Simonides of Ceos: and the collapsing banquet hall discussed above. For example, after relating the story of how Simonides relied on remembered seating arrangements to call to mind the faces of recently deceased guests, Steven M. Kosslyn remarks "[t]his insight led to the development of a technique the Greeks called the method of loci, which is a systematic way of improving one's memory by using imagery." Skoyles and Sagan indicate that "an ancient technique of memorization called Method of Loci, by which memories are referenced directly onto spatial maps" originated with the story of Simonides. Referring to mnemonic methods, Verlee Williams mentions, "One such strategy is the 'loci' method, which was developed by Simonides, a Greek poet of the fifth and sixth centuries BC" Loftus cites the foundation story of Simonides (more or less taken from Frances Yates) and describes some of the most basic aspects of the use of space in the art of memory. She states, "This particular mnemonic technique has come to be called the "method of loci". While place or position certainly figured prominently in ancient mnemonic techniques, no designation equivalent to "method of loci" was used exclusively to refer to mnemonic schemes relying upon space for organization.
Memory implantation
The first formal studies using memory implantation were published in the early 1990s, the most famous being "The Formation of False Memories" (commonly referred to as the "Lost in the Mall" study) by Loftus and Pickrell. The basic technique used in this study involved asking family members of a participant to provide narratives of events that happened when they were young and then add another event that definitely had not happened. The participants saw these four narratives and were told to try to remember as much as possible about each event. Across a number of studies using memory implantation, about 37% of people have come to remember parts of or entire events that never actually happened.