1950s American automobile culture
During the decade, many smaller manufacturers could not compete with the Big Three and either went out of business or merged. In 1954, American Motors was formed when Hudson merged with Nash-Kelvinator Corporation in a deal worth almost $200 million, the largest corporate merger in United States history at that time.
Louis Chevrolet
Chevrolet had differences with Durant over the car's design, and in 1915 sold Durant his share in the company and started McLaughlin's Company in Canada building Chevrolets. By 1916 the trading of Chevrolet stock for GM Holding stock enabled Durant to repurchase a controlling stake in General Motors, and by 1917 the Chevrolet company that Louis had co-founded was merged as a company into General Motors after the outstanding Chevrolet stocks were purchased from McLaughlin in 1918. The McLaughlin Car Company then merged with his Chevrolet Motor Company of Canada Ltd. to become General Motors of Canada Ltd. in 1918, prior to the incorporation of the General Motors Corporation in the U.S. when General Motors Company of New Jersey dissolved.