Green beret
When visiting the Special Forces at Fort Bragg on 12 October 1961, President John F. Kennedy asked Brigadier General William P. Yarborough to make sure that the men under his command wore green berets for the visit. Later that day, Kennedy sent a memorandum which included the line: "I am sure that the green beret will be a mark of distinction in the trying times ahead". By America's entry into the Vietnam War, the green beret had become a symbol of excellence throughout the US Army. On April 11, 1962 in a White House memorandum to the United States Army, President Kennedy reiterated his view: "The green beret is a symbol of excellence, a badge of courage, a mark of distinction in the fight for freedom". To no avail, both Yarborough and Edson Raff had previously petitioned the Pentagon to allow wearing of the green beret. The President, however, did not fail them.
United States Army Special Forces in popular culture
Members of the U.S. Army Special Forces will emphatically assert that the "Green Beret" is a hat and not the man who wears it. Nevertheless, for a time in the 1960s the Green Berets and the men who wore them became a national fad emerging in a wide variety of popular culture referents. After a decline in popularity during the 1970s — coinciding with the American public's backlash against the Vietnam War — the Green Berets gripped the popular imagination again beginning with the Rambo film franchise in 1982. They continue to appear as both major and minor referents in popular culture — especially in movies and television — often serving as a shorthand signifier for a shady or covert military background for a fictional character. As a dramatic device, this can cut both ways — i.e., lead an audience to either admire or fear (or both) a character.