Diet Coke
Diet Coke (called Coca-Cola Light in some countries) is a sugar-free and no-calorie soft drink produced and distributed by The Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982 and introduced in the United States on August 9, it was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.
Coca-Cola Vanilla
Its inaugural year in 2002 saw its best sales. It is estimated that the product was purchased by about 29% of all United States households that year. It still remains popular along with its flavored partner, Cherry Coca Cola. Doubt was cast over the future of Vanilla Coke and its splinter beverages when the company announced the 2004 sales figures: 35 million unit cases in North America compared to 90 million in 2002; Vanilla Diet Coke dropped from 23 million unit cases in its inaugural year (2003) to 13 million in 2004.
In November 2005, after slumping sales, The Coca-Cola Company announced that Vanilla Coke would be discontinued in North America and Great Britain by the end of the year. Coca-Cola introduced Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke in North America in January 2006. At the time, the company said Vanilla Coke and Diet Vanilla Coke would possibly be made available again in the future: "We are exploring ways to bring them back at another time, but right now Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke are what consumers are telling us they want." Vanilla Coke beverages were never discontinued in some markets, such as Australia, France, Russia, Malaysia, and Germany.