Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
J. Cole
To celebrate the anniversary of the release of "The Warm Up" mixtape, J. Cole released a freestyle entitled "The Last Stretch" on June 15, 2010. On June 21 of that year, J. Cole premiered the music video to his first single "Who Dat" on the BET program "106 & Park". In August 2010, Cole was awarded the UMA Male Artist of the Year thanks to his heralded "The Warm Up" mixtape and a high-profile deal with Jay Z's label Roc Nation at the 2010 Underground Music Awards. In a July 2010 interview, J. Cole revealed three songs that would appear on his debut album: "Dreams", "Won't Be Long", and "Never Told", which was produced by No I.D. On October 30, 2010, a demo titled "I'm Coming Home" was leaked onto the internet. Cole recorded the song as a reference track for Diddy, which later became "Coming Home" off "Last Train to Paris" (2010). On November 12, 2010, J. Cole released his third official mixtape titled "Friday Night Lights". The tape included features from Drake, Wale, and Omen with most of the production being handled by Cole himself.