Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Los Angeles Rams
The Los Angeles Rams are a professional American football team based in Los Angeles, California, which competes in the National Football League's NFC West division. The franchise has won three NFL championships, and is the only one to win championships representing three different cities (Cleveland in 1945, Los Angeles in 1951, and St. Louis in 1999). The Rams play their home games at the Los Angeles Memorial Coliseum.