Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Golden Gate Park
Kezar Stadium was built between 1922 and 1925 in the southeast corner of the park. It has hosted various athletic competitions throughout its existence. It served as the home stadium of the San Francisco 49ers of the AAFC and NFL from 1946 to 1970, and for one season in 1960, it hosted the Oakland Raiders of the AFL