Mickey Mouse (film series)
The name "Mickey Mouse" was first used in the films' title sequences to refer specifically to the character, but was used from 1935 to 1953 to refer to the series itself as in "Walt Disney presents a Mickey Mouse." In this sense "a Mickey Mouse" was a shortened form of "a Mickey Mouse sound cartoon" which was used in the earliest films. Films from 1929 to 1935 which were re-released during this time also used this naming convention, but it was not used for the three shorts released between 1983 and 1995 ("Mickey's Christmas Carol", "The Prince and the Pauper", and "Runaway Brain"). Mickey's name was also used occasionally to market other films which were formally part of other series. Examples of this include several "Silly Symphonies", "Don Donald" (1937), and "Goofy and Wilbur" (1939).
"Mickey Mouse" began production in April 1928 after the Disney studio lost the license to Oswald the Lucky Rabbit. The first two films, "Plane Crazy" and "The Gallopin' Gaucho", were previewed in theaters but failed to pick up a distributor. For the third film, Disney added synchronized sound, a technology that was still in its early stages at the time. "Steamboat Willie" debuted in New York in November 1928 and was an instant success. The revenues from the film provided the studio with much needed resources, and the studio quickly began to produce new cartoons as well as releasing sound versions of the first two.
Walt Disney
To replace Oswald, Disney and Iwerks developed Mickey Mouse, possibly inspired by a pet mouse that Disney had adopted while working in his Laugh-O-Gram studio, although the origins of the character are unclear. Disney's original choice of name was Mortimer Mouse, but Lillian thought it too pompous, and suggested Mickey instead. Iwerks revised Disney's provisional sketches to make the character easier to animate. Disney, who had begun to distance himself from the animation process, provided Mickey's voice until 1947. In the words of one Disney employee, "Ub designed Mickey's physical appearance, but Walt gave him his soul."
Mickey Mouse first appeared in May 1928 as a single test screening of the short "Plane Crazy", but it, and the second feature, "The Gallopin' Gaucho", failed to find a distributor. Following the 1927 sensation "The Jazz Singer", Disney used synchronized sound on the third short, "Steamboat Willie", to create the first post-produced sound cartoon. After the animation was complete, Disney signed a contract with the former executive of Universal Pictures, Pat Powers, to use the "Powers Cinephone" recording system; Cinephone became the new distributor for Disney's early sound cartoons, which soon became popular.