R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
J. J. Cale
In 1970, it came to his attention that Eric Clapton had recorded a cover of "After Midnight" on his debut album in 1970. As a result of this, it was suggested to Cale that he should take advantage of this publicity and cut a record of his own. His first album, "Naturally", established his style, described by "Los Angeles Times" writer Richard Cromelin as a "unique hybrid of blues, folk and jazz, marked by relaxed grooves and Cale's fluid guitar and iconic vocals. His early use of drum machines and his unconventional mixes lend a distinctive and timeless quality to his work and set him apart from the pack of Americana roots music purists."