Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Santa Clara, California
Santa Clara is located in the center of Silicon Valley and is home to the headquarters of several high-tech companies such as Intel. It is also home to Santa Clara University, the oldest institution of higher learning in the state of California, which was built around Mission Santa Clara de Asís. Levi's Stadium, the home of the National Football League's San Francisco 49ers, is located in the city. Santa Clara is bordered by San Jose, Sunnyvale, and Cupertino.