The Walt Disney Company
In 1928, to recover from the loss of Oswald the Lucky Rabbit, Disney came up with the idea of a mouse character named Mortimer while on a train headed to California, drawing up a few simple drawings. The mouse was later renamed Mickey Mouse (Disney's wife, Lillian, disliked the sound of 'Mortimer Mouse') and starred in several Disney produced films. Ub Iwerks refined Disney's initial design of Mickey Mouse. Disney's first sound film "Steamboat Willie", a cartoon starring Mickey, was released on November 18, 1928 through Pat Powers' distribution company. It was the first Mickey Mouse sound cartoon released, but the third to be created, behind "Plane Crazy" and "The Gallopin' Gaucho". "Steamboat Willie" was an immediate smash hit, and its initial success was attributed not just to Mickey's appeal as a character, but to the fact that it was the first cartoon to feature synchronized sound. Disney used Pat Powers' Cinephone system, created by Powers using Lee de Forest's Phonofilm system. "Steamboat Willie" premiered at B. S. Moss's Colony Theater in New York City, now The Broadway Theatre. Disney's "Plane Crazy" and "The Gallopin' Gaucho" were then retrofitted with synchronized sound tracks and re-released successfully in 1929.
Mickey Mouse
Mickey first appeared animated in color in "Parade of the Award Nominees" in 1932, however, the film strip was created for the 5th Academy Awards ceremony and was not released to the public. Mickey's official first color film came in 1935 with "The Band Concert". The Technicolor film process was used in the film production. Here Mickey conducted the "William Tell Overture", but the band is swept up by a tornado. It is said that conductor Arturo Toscanini so loved this short that, upon first seeing it, he asked the projectionist to run it again. In 1994, "The Band Concert" was voted the third-greatest cartoon of all time in a poll of animation professionals. By colorizing and partially redesigning Mickey, Walt would put Mickey back on top once again, and Mickey would reach popularity he never reached before as audiences now gave him more appeal. Also in 1935, Walt would receive a special award from the League of Nations for creating Mickey.