The Last House on the Left (2009 film)
The film was released on March 13, 2009. "The Last House on the Left" was met with mixed reviews from critics. Audience opinion ranked the film at a "B" level, from a scale of "A to F"; the film would ultimately gross $45,286,228 worldwide.
The Last House on the Left (1972 film)
Promotional material capitalized on the film's graphic content and divisive reception, featuring the tagline: "To avoid fainting, keep repeating 'It's only a movie' ..." advertising campaign. Under the "Last House"... title, the film proved to be a hit. Anecdotes as to where the advertising campaign originated vary somewhat. Cunningham claims that marketing specialist who devised the "Last House..." title was watching a cut of the film with his wife, who continually covered her eyes, prompting him to tell her that it was "only a movie". Other origins have been suggested, however, as it had been used twice before: first for H.G. Lewis's 1964 splatter film "Color Me Blood Red" and then for William Castle's "Strait-Jacket" the following year. The tagline was so successful that many other exploitation films later used it, sometimes with their own spin. The film's title was also imitated, as in the case of "Last House on Dead End Street".