Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Joe Abraham
Joseph Conrad Abraham, is an American-born comic book illustrator and actor. He is best known for his work as the artist on the comic, "Hero Squared" published by Boom! Studios. He has also worked on comics in the Warhammer 40,000 and Cthulhu universes. His work has been acclaimed by comic book writer Keith Giffen, who compared his art on "Hero Squared" to the work of Kevin Maguire and Adam Hughes.