Farm-to-table
Despite the growth in the farm-to-table restaurants the movement has been met with some criticism. Critics argue the interest in knowing where your food comes from and ensuring it is locality sourced is just another food fad for millennials. Furthermore, the higher price point that many restaurants are forced to demand, given the higher costs of production and lower economies of scale, also make farm-to-table food less accessible for many people. The movement was originally closed tied to "tree-hugging elitists," who were able to afford farm-to-table food. Lastly, critics argue that the farm-to-table term is not fully understood by consumers. For example, foods advertised as farm-to-table are considered healthier regardless of actual nutritional content.
America's Heartland
The program features profiles of farming and ranching families and explores trends in food production from farm-to-table. "America's Heartland" also features a "Farm to Fork" segment hosted by well-known CNET personality and blogger Sharon Profis. Profis joins farmers in their own kitchens, preparing recipes with ingredients grown on that farm. Other recurring segments include "Harvesting Knowledge", highlighting the history of familiar food production, "Off the Shelf" featuring information about items found right in the grocery store, and "Agriculture 101", where agriculture experts answer questions posed by consumers.