Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone (1st generation)
The original operating system for the original iPhone was iPhone OS 1, marketed as OS X, and included Visual Voicemail, multi-touch gestures, HTML email, Safari web browser, threaded text messaging, and YouTube. However, many features like MMS, apps, and copy and paste were not supported at release, leading hackers jailbreaking their phones to add these features. Official software updates slowly added these features.