R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe Cartoon
Joe Cartoon is an Adobe Flash cartoon series created by Joseph C. Shields and later animated by Mondo Media. Starting as an independent website, Joe Cartoon was later affiliated with Atom Films, before becoming independent again in 2006, then being bought in 2007 by Endemol.