Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Joey the Jerk
Joey the Jerk's music career started in 1997, with the rap collective, LA Symphony, and he was known as Joey's Dream, for part of his music career in the early 2010s. He released "Average Joe", a studio album, in 2003. The second release, "Mold Me", an extended play, was released by Illect Records, on August 23, 2011. His subsequent studio album, "Catch Me if You Can", was released on September 25, 2015.