Cold-pressed juice
Making cold-pressed juice is a two-step process. The first stage is to shred the fruits and vegetables into a pulp. Typically the shredding process uses a steel rotating disc. Produce is loaded into a large hopper feeding tube and typically falls into a filter bag. The second process is the hydraulic press; this exposes the shredded produce to extreme pressures between two plates. The pressure causes the juice and water content from the produce to drip into a collection tray below, leaving behind the fibre content in the filter bag. The fibre left behind is generally composted, recycled in food products or discarded.
The Juice Project
The Juice Project is an American social enterprise initiative set up as a joint venture between Shawn McKie, owner of a corner store in St. Louis, Missouri called The Juice Box, and Angie Beatty, executive director of JUICE (Jumpstarting Urban Innovation with Critical Thinking and Exercise). As well as promoting healthy eating by stocking nutritious snacks, the store aims to build community spirit by hosting free art, education and exercise activities. The Project has received several awards, and was praised by first lady Michelle Obama on May 27, 2010, during her speech on the Social Innovation Fund.