Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Joe Greene
Greene appeared in a famous commercial for Coca-Cola that debuted on October 1, 1979, and was aired during Super Bowl XIV on January 20, 1980. The ad won a Clio Award in 1980 for being one of the best commercials of 1979. It is widely considered to be one of the best television commercials of all time. The commercial helped shift the public's perception of Greene as hostile and unapproachable, to a soft-hearted "nice guy".