Cold-pressed juice
After extracting juice from fruits and vegetables, the juice may be consumed raw, or the manufacturer may choose to put the juice through a preservation method such as HPP in order to extend shelf life and kill potentially harmful microorganisms. The HPP process allows the juice to be stored for about 30 days.
Jif (lemon juice)
In the 1950s, Edward Hack had the idea of lemon juice being packaged inside lemon-shaped and coloured containers. Bill Pugh, an English plastics designer, created a prototype based upon Hack's concept. His company then produced and marketed Hax brand lemon juice in the plastic containers, using juice from Sicily. Stanley Wagner of Coldcrops, Ltd. also independently designed a very similar package, which was used for Realemon brand lemon juice, later renamed to ReaLem. An agreement between Hax and Coldcrops led to Hax leaving the lemon juice business, and Coldcrops acquiring the branding rights for ReaLem. Coldcrops was acquired by Reckitt and Colman in 1956, which rebranded the product as Jif.