Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Joe (Inspiral Carpets song)
Written in 1985, it was first recorded on New Year's Eve 1987 as part of the demo album "Dung 4", which was released in May 1989. The original version was written by Clint Boon and sung by Stephen Holt, but when Tom Hingley joined the band in 1988, it was modified. The modified version, issued on the "Joe" 12" in 1989 became the standard, and it was still played even after Holt rejoined the band.