Steve Jobs
Apple began work on the first iPhone in 2005 and the first iPhone was released on June 29, 2007. The iPhone created such a sensation that a survey indicated six out of ten Americans were aware of its release. "Time" declared it "Invention of the Year" for 2007. The completed iPhone had multimedia capabilities and functioned as a quad-band touch screen smartphone. A year later, the iPhone 3G was released in July 2008 with three key features: support for GPS, 3G data and tri-band UMTS/HSDPA. In June 2009, the iPhone 3GS, whose improvements included voice control, a better camera, and a faster processor, was introduced by Phil Schiller. The iPhone 4 is thinner than previous models, has a five megapixel camera capable of recording video in 720p HD, and adds a secondary front-facing camera for video calls. A major feature of the iPhone 4S, introduced in October 2011, was Siri, a virtual assistant capable of voice recognition.
IPhoneography
July 11, 2008 saw the public release of iPhone OS 2.0 which allowed developers to create apps for the iPhone. At the same time, the App Store opened, allowing people to install new functionality through apps. Among the earliest apps, there were camera replacement and photo filter apps, some of which also provided social networking that allowed users to share pictures instantly. In camera replacement apps, such as CameraPro, Snapture and Camera Genius, featured anti-shake, composition guide, burst mode and auto horizon etc., to assist people in making photographs. The photo filter apps focused on the post processing of pictures, including adjusting color, or converting to black & white. A notable app was Hipstamatic, released on December 9, 2009, which combined both the camera replacement and photo filter features. Its many manual control options and different editing tools contributed to the vintage look of photos.