Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Camel hair
Pure camel hair is recorded as being used for western garments from the 17th century onwards, and from the 19th century a mixture of wool and camel hair was used. The first fashion brand to popularise camel hair in clothing was Jaeger, a British manufacturer that specialised in the use of fine woollen fabrics for coats and suits. It became popular in the U.S. in the 1920s and 1930s, having been introduced through the sport of polo, where a casual camel hair coat was worn by players in between matches.