Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Levi's Stadium
San Francisco voters in 1997 approved $100 million in city spending to build a new stadium and an attached shopping mall at Candlestick Point. However, even after voter approval to grant economic help for the project, the stadium was not constructed. This was because owner Eddie DeBartolo, Jr. was facing legal troubles, which led him to surrender ownership of the team to his sister Denise DeBartolo York and brother-in-law John York. Mills Corporation, the company chosen by the 49ers, was unable to put together a plan to successfully construct a new stadium for the team. NFL owners had gone as far as awarding the new stadium the rights to host Super Bowl XXXVII. When stadium plans stalled, the game went to San Diego's Qualcomm Stadium instead.