Game of Thrones (season 3)
"Game of Thrones" rapidly became a critical and commercial success after it started airing in April 2011. A few days after ratings for the second season's premiere, "The North Remembers", hit a series high of 8.3 million viewers, HBO announced the show's renewal for a third season. Prior to that announcement, there had been rumors and reports that showrunners David Benioff and D. B. Weiss planned to shoot seasons three and four simultaneously. Benioff said that this would be very efficient, but impossible to write.
Game of Thrones
DVD-Blu-ray box sets and digital downloads of the second season became available on February 19, 2013. First-day sales broke HBO records, with 241,000 box sets sold and 355,000 episodes downloaded. The third season was made available for purchase as a digital download on the Australian iTunes Store, parallel to the U.S. premiere, and was released on DVD and Blu-ray in region 1 on February 18, 2014. The fourth season was released on DVD and Blu-ray on February 17, 2015, and the fifth season on March 15, 2016. The sixth season was released on Blu-ray and DVD on November 15, 2016. Beginning in 2016, HBO began issuing Steelbook Blu-ray sets which include both Dolby TrueHD 7.1 and Dolby Atmos audio options. In 2018, the first season was released in 4K HDR on Ultra HD Blu-ray.