1950s American automobile culture
During the decade, many smaller manufacturers could not compete with the Big Three and either went out of business or merged. In 1954, American Motors was formed when Hudson merged with Nash-Kelvinator Corporation in a deal worth almost $200 million, the largest corporate merger in United States history at that time.
Rapid Motor Vehicle Company
General Motors Company was founded by William C. Durant in 1908. Durant began acquiring the stock of Rapid Motor Vehicle Company in 1908 and in 1909 had a controlling interest. Rapid Motor Vehicle Company became a subsidiary of General Motors in 1909. In 1911 the Rapid Motor Vehicle Company ceased to exist when General Motors Truck Company was created and all of General Motors truck subsidiaries were absorbed in to the new business unit. In 1912 the Rapid brand name was discontinued in favor of GMC.