Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone 5
The iPhone 5 is a smartphone that was designed and marketed by Apple Inc. It is the sixth generation of the iPhone succeeding the iPhone 4S and preceding the iPhone 5S and iPhone 5C. Formally unveiled as part of a press event on September 12, 2012, it was released on September 21, 2012. The iPhone 5 is the first iPhone to be announced in September and, setting a trend for subsequent iPhone releases, the first iPhone to be completely developed under the guidance of Tim Cook and the last iPhone to be overseen by Steve Jobs.