Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
Jochen Claussen-Finks
Sliding Calendar invention in 1984. The conceptual idea of the calendar was to create something thin and intelligent smooth to use with one hand. The desired month is adjusted in a small window on the front from a code system on the back. The first company to use the calendar as a giveaway was IBM to promote the introduction of the Personal Computer with Charlie Chaplin as a cover print in Germany. The calendar works without a battery. After the white version, Claussen-Finks developed a relief surface for a black version of the calendar giving the impression of an electronic device. The permanent sliding calendar was invented by Claussen-Finks 24 years before Apple presented its first iPhone in 2008, where sliding on the screen with the finger appeared in an electronic consumer product for the first time.