Farm-to-table
Despite the growth in the farm-to-table restaurants the movement has been met with some criticism. Critics argue the interest in knowing where your food comes from and ensuring it is locality sourced is just another food fad for millennials. Furthermore, the higher price point that many restaurants are forced to demand, given the higher costs of production and lower economies of scale, also make farm-to-table food less accessible for many people. The movement was originally closed tied to "tree-hugging elitists," who were able to afford farm-to-table food. Lastly, critics argue that the farm-to-table term is not fully understood by consumers. For example, foods advertised as farm-to-table are considered healthier regardless of actual nutritional content.
James River Day School
During the week of November 8–12, 2010, James River Day School participated in its first Farm-to-School week. Students ate produce from local farms and on the last day, parents were invited to a farmers' market held at the school. They were able to see what their children were learning and purchase foods directly from the farmers. Farms-to-School is a statewide program in Virginia that teaches kids about the importance of eating local foods, and exposing kids to healthy eating earlier in life.