Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Joe Breeze
Joe Breeze (born 1953) is a bicycle framebuilder, designer and advocate from Marin County, California. An early participant in the sport of mountain biking, Breeze, along with other pioneers including Gary Fisher, Charlie Kelly, and Tom Ritchey, is known for his central role in developing the mountain bike. Breeze is credited with designing and building the first all-new mountain bikes, which were called Breezers.
He built the prototype, known as Breezer #1, in 1977 and completed nine more Series I Breezers by early 1978.