Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Joe DiMaggio
Joseph Paul DiMaggio (November 25, 1914 – March 8, 1999), nicknamed "Joltin' Joe" and "The Yankee Clipper", was an American baseball center fielder who played his entire 13-year career in Major League Baseball for the New York Yankees. Born to Italian immigrants in California, he is widely considered one of the greatest baseball players of all time, and is perhaps best known for his 56-game hitting streak (May 15 – July 16, 1941), a record that still stands.