Punjabis
The main language of the Punjabi people is Punjabi and its associated dialects, which differ depending on the region of Punjab the speaker is from; there are notable differences in the Lahnda languages, spoken in the Pakistani Punjab. In the Pakistani Punjab, the vast majority still speak Punjabi, even though the language has no governmental support. In the Indian Punjab, most people speak Punjabi. English is sometimes used, and older people who lived in the undivided Punjab may be able to speak and write in Urdu. The Punjabi languages have always absorbed numerous loanwords from surrounding areas and provinces (and from English).
Apna Channel
The major target viewership of APNA Channel include Pakistan as Punjabi language is spoken and understood by much of the population of Punjab. The Channel is also targeting the Punjabi speaking communities from the South Asia, settled in Europe, Middle East, the Persian Gulf region, Far east, Africa and Australia. APNA TV has many viewers across Pakistan and across Punjabi speaking areas of India such as Punjab, Delhi, Northern Haryana, Northern Rajasthan, Himachal Pradesh & large part of Jammu & Kashmir.