Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
Vodafone New Zealand
The first iPhone 3G released on 11 July 2008 was sold by Vodafone in Auckland, New Zealand to 22-year-old student Jonny Gladwell at 12:01 am NZST. The iPhone 3G was only available to customers on the Vodafone network. 3G coverage for iPhone 3G was limited to major urban centres, as the phone operated on 850, 1900 and 2100 MHz bands; Vodafone's 3G network uses 900 and 2100 MHz. (The 850 MHz 3G band is used by Spark NZ). 900 MHz capability was added from the iPhone 3GS and subsequent models of iPhone.