Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone 6
The iPhone 6 and 6 Plus were moved to the midrange spot in Apple's iPhone lineup when the iPhone 6S and 6S Plus were released in September 2015. The iPhone 6 and 6 Plus were discontinued in most markets on September 7, 2016 when Apple announced the iPhone 7 and iPhone 7 Plus. Their spot as the entry-level iPhone was replaced by the iPhone SE, which was released earlier on March 31, 2016. The iPhone 6 was relaunched with 32 GB of storage in Asian markets in February 2017 as a midrange/budget iPhone. It was later expanded to Europe, before hitting the US markets in May 2017, and Canada in July 2017.