The Walt Disney Company
In 1928, to recover from the loss of Oswald the Lucky Rabbit, Disney came up with the idea of a mouse character named Mortimer while on a train headed to California, drawing up a few simple drawings. The mouse was later renamed Mickey Mouse (Disney's wife, Lillian, disliked the sound of 'Mortimer Mouse') and starred in several Disney produced films. Ub Iwerks refined Disney's initial design of Mickey Mouse. Disney's first sound film "Steamboat Willie", a cartoon starring Mickey, was released on November 18, 1928 through Pat Powers' distribution company. It was the first Mickey Mouse sound cartoon released, but the third to be created, behind "Plane Crazy" and "The Gallopin' Gaucho". "Steamboat Willie" was an immediate smash hit, and its initial success was attributed not just to Mickey's appeal as a character, but to the fact that it was the first cartoon to feature synchronized sound. Disney used Pat Powers' Cinephone system, created by Powers using Lee de Forest's Phonofilm system. "Steamboat Willie" premiered at B. S. Moss's Colony Theater in New York City, now The Broadway Theatre. Disney's "Plane Crazy" and "The Gallopin' Gaucho" were then retrofitted with synchronized sound tracks and re-released successfully in 1929.
Piggy (Merrie Melodies)
Piggy is an animated cartoon character in the "Merrie Melodies" series of films distributed by Warner Bros.. The character first appeared as a fat, black pig wearing a pair of shorts with two large buttons in the front. His coloration and dress were identical to those of the Walt Disney character Mickey Mouse before the advent of color film. John Kenworthy argues that, considering the fact that some sketches of mice which Hugh Harman had drawn in 1925 were the inspiration for the creation of Mickey Mouse, Harman and Ising never intended to copy Disney.