Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone
On March 2, 2011, at the iPad 2 launch event, Apple announced that they had sold 100 million iPhones worldwide. As a result of the success of the iPhone sales volume and high selling price, headlined by the iPhone 4S, Apple became the largest mobile handset vendor in the world by revenue in 2011, surpassing long-time leader Nokia. While the Samsung Galaxy S II proved more popular than the iPhone 4S in parts of Europe, the iPhone 4S was dominant in the United States.