Leonard Goldenson
Goldenson orchestrated the merger of United Paramount Theatres with ABC in 1953 (after Paramount was ordered to spin it off in the wake of "United States v. Paramount Pictures, Inc.", a 1948 decree of the U.S. Supreme Court). ABC was originally formed in 1943 in the wake of an earlier Supreme Court decree effectively ordering the spinoff of the largely secondary-status "Blue Network" from its then-parent, NBC; its buyer, industrialist Edward J. Noble, tried to build ABC into a competitive Broadcasting company, but by 1951 was rumored to be on the verge of selling the nearly bankrupt operation to CBS, whose management apparently wanted ABC's critically important owned-and-operated television stations.
American Broadcasting Company
It was not until the late 1950s that the ABC network became a serious contender to NBC and CBS, and this was in large part due to the diverse range of programming that met the expectations of the public, such as westerns and detective series. Despite an almost 500% increase in advertising revenues between 1953 and 1958, the network only had a national reach of between 10% and 18% of the total U.S. population, as it still had relatively fewer affiliates than NBC and CBS. In 1957, ABC Entertainment president Ollie Trez discovered that the locally produced variety show "Bandstand" had pulled very strong ratings in the Philadelphia market on WFIL-TV; Trez ultimately negotiated a deal to take the show national, under the revised title "American Bandstand"; the show quickly became a social phenomenon by presenting new musical talent and dances to America's youth and helped make a star out of its host, Dick Clark.