Lobbying in the United Kingdom
Formal procedures enable individual members of the public to lobby their Member of Parliament but most lobbying activity centres on corporate, charity and trade association lobbying, where organisations seek to amend government policy through advocacy. Companies and individuals who operate in this sector commonly use the terms "public relations", "public affairs", "political consultancy" or "corporate affairs" to describe their activities (though this was also a reaction to the negative publicity surrounding the word "lobbyists" following the 1994 Cash-for-questions affair). Professional public affairs agencies, representing multiple clients, undertake a significant proportion of lobbying activity in addition to individual organisations conducting lobbying on an in-house basis.
Sociology
Public sociology refers to an approach to the discipline which seeks to transcend the academy in order to engage with wider audiences. It is perhaps best understood as a style of sociology rather than a particular method, theory, or set of political values. This approach is primarily associated with Michael Burawoy who contrasted it with professional sociology, a form of academic sociology that is concerned primarily with addressing other professional sociologists. Public sociology is also part of the broader field of science communication or science journalism. In a distinct but similar vein, applied sociology, also known as clinical sociology, policy sociology or sociological practice, applies knowledge derived from sociological research to solve societal problems.