Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Never Let Go (song)
"Never Let Go" is the first single released by the progressive rock band, Camel in November 1972. The B-side of the single is the Peter Bardens song "Curiosity". It is from their debut album "Camel" (1973), and is considered their most memorable and well-known song. In addition to the single version (which is shortened from the album version), the band has recorded versions of the song for three different live albums, and it was featured on a compilation. It is considered the band's most popular live song. The songwriting is credited to guitarist Andrew Latimer.