R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Camel (horse)
Camel (1822 – 6 November 1844) was a British Thoroughbred racehorse. He won five of his seven races, including the Port Stakes in 1825, but his appearances were limited by leg problems. Throughout his racing career he was owned by Charles Wyndham. After retiring from racing Camel became a successful stallion, siring St. Leger winners Touchstone and Launcelot and becoming British Champion sire in 1838.