HTML5 video
In 2010, in the wake of Apple iPad launch and after Steve Jobs announced that Apple mobile devices would not support Flash, a number of high-profile sites began to serve H.264 HTML5 video instead of Adobe Flash for user-agents identifying as iPad. HTML5 video was not as widespread as Flash videos, though there were rollouts of experimental HTML5-based video players from DailyMotion (using Ogg Theora and Vorbis format), YouTube (using the H.264 and WebM formats), and Vimeo (using the H.264 format).
Google Chrome Experiments
Hyper Text Markup language or HTML is the most used markup language for displaying web pages and the backbone language for internet itself. HTML5 is the 5th revision of HTML standards. It facilitates playing of audio and video elements in the browser itself, usage of Scalable Vector Graphics, and with the help of JavaScript or CSS3 programmers can even design animations.