Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Camel case
Whatever its origins within the computing world, the practice spread in the 1980s and 1990s, when the advent of the personal computer exposed hacker culture to the world. Camel case then became fashionable for corporate trade names, initially in technical fields; mainstream usage was well established by 1990:During the dot-com bubble of the late 1990s, the lowercase prefixes "e" (for "electronic") and "i" (for "Internet", "information", "intelligent", etc.) became quite common, giving rise to names like Apple's iMac and the eBox software platform.