American automobile industry in the 1950s
In 1954, the smaller American Motors Corporation (AMC) was formed when Hudson merged with Nash-Kelvinator Corporation in a deal worth almost USD $200 million ($1.735 billion in 2013 dollars) the largest corporate merger in U.S. history at that time. Other mergers with smaller independent manufacturers followed. Although AMC was moderately successful it was never sufficiently large to challenge any of the Big Three, and was eventually bought by Chrysler in 1987.
Collier Motors
Robert Collier established Collier Motors in 1955 as a single entrepreneur while in his 20s. His father was also in the automobile business and continued working until he was in his 80s. Collier transitioned from marketing Chevrolets to selling cars made by American Motors Corporation (AMC). The longstanding relationship with AMC continued until the automaker was partially purchased by Renault in 1979.