Farm-to-table
Despite the growth in the farm-to-table restaurants the movement has been met with some criticism. Critics argue the interest in knowing where your food comes from and ensuring it is locality sourced is just another food fad for millennials. Furthermore, the higher price point that many restaurants are forced to demand, given the higher costs of production and lower economies of scale, also make farm-to-table food less accessible for many people. The movement was originally closed tied to "tree-hugging elitists," who were able to afford farm-to-table food. Lastly, critics argue that the farm-to-table term is not fully understood by consumers. For example, foods advertised as farm-to-table are considered healthier regardless of actual nutritional content.
FoodJets
FoodJets was launched in 1993 by then-college student Darren McAdams. Originally called Food To You, the company quickly grew to offer service 100+ cities in six states with over 3,000 restaurant partners. Primarily a platform for facilitating the delivery of local restaurant food to customer's homes and offices, the company also works with Raley's and Nob Hill Foods organizing grocery delivery in certain markets. Unlike some other similar platforms, FoodJets works exclusively with member restaurant partners. Every restaurant has an integrated customized tablet that allows two-way communication with both drivers and the FoodJets system, allowing for more accurate orders and lower delivery times.