HTML5 video
Support for HTML5 video has been steadily increasing. In June 2013, Netflix added support for HTML5 video. In January 2015, YouTube switched to using HTML5 video instead of Flash by default. In December 2015, Facebook switched from Flash to HTML5 for all video content.
Embedding Rich Media
The simple, accessible and forward-biased – video, audio, and canvas elements introduced by HTML5 specification provide a standardized embedding system of rich media. It resolves almost all complicacies of plugin technologies using video, audio and canvas markup elements.