The Walt Disney Company
In 1928, to recover from the loss of Oswald the Lucky Rabbit, Disney came up with the idea of a mouse character named Mortimer while on a train headed to California, drawing up a few simple drawings. The mouse was later renamed Mickey Mouse (Disney's wife, Lillian, disliked the sound of 'Mortimer Mouse') and starred in several Disney produced films. Ub Iwerks refined Disney's initial design of Mickey Mouse. Disney's first sound film "Steamboat Willie", a cartoon starring Mickey, was released on November 18, 1928 through Pat Powers' distribution company. It was the first Mickey Mouse sound cartoon released, but the third to be created, behind "Plane Crazy" and "The Gallopin' Gaucho". "Steamboat Willie" was an immediate smash hit, and its initial success was attributed not just to Mickey's appeal as a character, but to the fact that it was the first cartoon to feature synchronized sound. Disney used Pat Powers' Cinephone system, created by Powers using Lee de Forest's Phonofilm system. "Steamboat Willie" premiered at B. S. Moss's Colony Theater in New York City, now The Broadway Theatre. Disney's "Plane Crazy" and "The Gallopin' Gaucho" were then retrofitted with synchronized sound tracks and re-released successfully in 1929.
Mickey Mouse
Mickey's eyes, as drawn in "Plane Crazy" and "The Gallopin' Gaucho", were large and white with black outlines. In "Steamboat Willie," the bottom portion of the black outlines was removed, although the upper edges still contrasted with his head. Mickey's eyes were later re-imagined as only consisting of the small black dots which were originally his pupils, while what were the upper edges of his eyes became a hairline. This is evident only when Mickey blinks. Fred Moore later redesigned the eyes to be small white eyes with pupils and gave his face a Caucasian skin tone instead of plain white. This new Mickey first appeared in 1938 on the cover of a party program, and in animation the following year with the release of "The Pointer". Mickey is sometimes given eyebrows as seen in "The Simple Things" (1953) and in the comic strip, although he does not have eyebrows in his most recent appearances.