Joe Camel
Joe Camel (officially Old Joe) was the advertising mascot for Camel cigarettes from late 1987 to July 12, 1997, appearing in magazine advertisements, billboards, and other print media.
Camel (cigarette)
The artwork changed many times over the years, and in the past included the face of Joe Camel, much in the same way as presidents are featured on American currency; later designs just used a Camel silhouette like the one on the Camel logo, after Joe Camel was discontinued. Camel Cash redemption expired on March 31, 2007, angering some smokers who had been saving up the cash for a long period of time only to find it worthless suddenly.