Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Willie Brown (politician)
During his time as Mayor, Brown hoped to build a new stadium for the San Francisco 49ers and worked with the 49ers to create a plan. No new facility was built for the team during his tenure. Brown worked with the San Francisco Giants to build a new stadium in the China Basin after previous stadium measures had failed on the ballot. The stadium gained approval by San Francisco voters in 1996 and opened in 2000.