Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Camel (album)
By August 1972, Camel were signed to MCA Records. They quickly entered the studio to record their first self-titled album, "Camel". A collection of individual songs, chiefly from Andrew Latimer and Peter Bardens, the album was greeted with muted success and MCA did not take an option for a second album. By then, the group had acquired the management team of Geoff Jukes and Max Hole of Gemini Artists (later to become GAMA Records) and had moved to Decca Records, where they would remain for the next 10 years.