Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
San Francisco 49ers
The 49ers are a beneficiary of league scheduling policies. Both the 49ers and the Oakland Raiders share the San Francisco Bay Area market, which is on the West Coast of the United States. This means that the 49ers cannot play home games, road division games or interconference road games against AFC West teams Denver Broncos, Los Angeles Chargers or Oakland Raiders (in seasons that the AFC West and NFC West meet in interconference play) in the early 10:00 a.m. Pacific time slot. In addition, they cannot play interconference home games at the same time or network as the Raiders. As a result, both teams generally have more limited scheduling options, and also benefit by receiving more prime time games than usual (click here for further information). Thus, regardless of the previous season's record, the 49ers receive a disproportionate number of Sunday Night, Monday Night and/or Thursday Night games, compared to the rest of the league.