Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Edmund Abel
Abel's heating element for the coffeemaker was unveiled at the National Housewares Show in Chicago in 1971. It went on sale in 1972 for $39.99, effectively revolutionizing the home brewing market. Beginning in 1973, sales were bolstered by TV advertising that featured New York Yankees baseball great Joe DiMaggio, who became the face of Mr. Coffee for over 20 years.