Cold-pressed juice
After extracting juice from fruits and vegetables, the juice may be consumed raw, or the manufacturer may choose to put the juice through a preservation method such as HPP in order to extend shelf life and kill potentially harmful microorganisms. The HPP process allows the juice to be stored for about 30 days.
The Juice Project
The Juice Project is an American social enterprise initiative set up as a joint venture between Shawn McKie, owner of a corner store in St. Louis, Missouri called The Juice Box, and Angie Beatty, executive director of JUICE (Jumpstarting Urban Innovation with Critical Thinking and Exercise). As well as promoting healthy eating by stocking nutritious snacks, the store aims to build community spirit by hosting free art, education and exercise activities. The Project has received several awards, and was praised by first lady Michelle Obama on May 27, 2010, during her speech on the Social Innovation Fund.