Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Mexican Joe
In 1897, Pawnee Bill's Wild West Show was the first to hire Jose as a performer. Only fifteen years old at the time, Jose was already an expert equestrian and roper. Because of his accomplished use of the lariat from horseback, Wild West Shows billed him as the greatest trick roper in the world. He toured throughout the United States and Europe with Pawnee Bill, Buffalo Bill Cody, and the Miller Brothers 101 Ranch Show. He and other performers executed the spectacular "Bailable a Caballo" in which riders and horses danced in pairs to the music of a twelve piece band.