Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Joe Greene
Greene appeared in a famous commercial for Coca-Cola that debuted on October 1, 1979, and was aired during Super Bowl XIV on January 20, 1980. The ad won a Clio Award in 1980 for being one of the best commercials of 1979. It is widely considered to be one of the best television commercials of all time. The commercial helped shift the public's perception of Greene as hostile and unapproachable, to a soft-hearted "nice guy".