Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Super Bowl 50
The league announced on October 16, 2012, that the two finalists were Sun Life Stadium and Levi's Stadium. The South Florida/Miami area has previously hosted the event 10 times (tied for most with New Orleans), with the most recent one being Super Bowl XLIV in 2010. The San Francisco Bay Area last hosted in 1985 (Super Bowl XIX), held at Stanford Stadium in Stanford, California, won by the home team 49ers. The Miami bid depended on whether the stadium underwent renovations. However, on May 3, 2013, the Florida legislature refused to approve the funding plan to pay for the renovations, dealing a significant blow to Miami's chances.