Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Attack of the Mutant Camels
Attack of the Mutant Camels is a surrealist computer game written by Jeff Minter and released for the Commodore 64 and Atari 8-bit family in 1983 by Minter's Llamasoft. The horizontally scrolling shooter is similar to the Atari 2600 game "" (1982), with AT-AT walkers replaced by giant camels. Confusingly, a very different game from Jeff Minter's "Gridrunner" series was also released in the US under the name "Attack of the Mutant Camels".