Levi's Stadium
Levi's Stadium is a football stadium located in Santa Clara, California, in the San Francisco Bay Area. It has served as the home venue for the National Football League (NFL)'s San Francisco 49ers since 2014. The stadium is located approximately south of San Francisco and is named for Levi Strauss & Co., which purchased naming rights in 2013.
Levi's Stadium
The project planning did not get off to a good start, however, with contention between the 49ers and the city of San Francisco over viable locations for the new stadium. Initially, the idea was to build a stadium in the parking lot of Candlestick Park and later demolish the aging stadium. Team ownership feared that construction of the village and the stadium would severely limit the amount of land available in Candlestick Point, creating a parking problem for fans and increasing traffic along the roads that link the stadium to the freeway. Moreover, with residents in the low-income housing by 2016, traffic would be permanently increased, further damaging the already-limited methods of transportation to the park.