Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Joe and Eddie
Through their television appearances, Joe and Eddie were introduced to Gene Norman, president of GNP Crescendo Records, and then co-owner of the Crescendo and Interlude nightclubs, who assisted in launching their career. It was through Norman that Joe and Eddie recorded their first single and, by 1962, their first album, "Exciting Folk Duo: Joe & Eddie" (re-released after Gilbert's death as "Down to Earth").