Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Los Angeles Rams
The day following the conclusion of the 2015 regular season, the Rams, Oakland Raiders, and San Diego Chargers all filed to relocate to Los Angeles. The same day, the NFL announced that any franchise approved for relocation would need to pay a $550 million relocation fee. On January 12, 2016, the NFL owners voted 30–2 to allow the Rams to return to Los Angeles. The Rams were the first major league sports team to relocate since 2011 when the National Hockey League's Atlanta Thrashers left Atlanta and became the new Winnipeg Jets. The team held a press conference at The Forum in Inglewood on January 15, 2016, to officially announce its return to Los Angeles to start play in the 2016 season and on that day the Rams began a season ticket deposit campaign that lasted from January 15 to February 8 which resulted in more than 56,000 season ticket deposits made. The Los Angeles Memorial Coliseum is the temporary home stadium of the Rams for four seasons (2016 to 2019) until the Los Angeles Stadium at Hollywood Park is opened for the 2020 season.