Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Levi's Stadium
In the wake of Davis' death, the possibility of the 49ers and Raiders sharing the stadium became a stronger possibility. However, by October 2011, the 49ers were far enough along on the stadium to have reportedly already sold over a quarter of the luxury suites, meaning the Raiders would be forced to be secondary tenants. In October 2012, Oakland Raiders owner Mark Davis told reporters he had no plans to share the Santa Clara stadium with the 49ers. According to the report, discussions remained open, although Davis wanted to keep the team in Oakland, or a nearby site in Dublin.