Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone (1st generation)
The iPod Touch, a touchscreen device with the media and internet abilities and interface of the iPhone but without the ability to connect to a cellular network for phone functions or internet access, was released on September 5, 2007. At the same time, Apple significantly dropped the price of the 8 GB model (from $599 to $399, still requiring a 2-year contract with AT&T) while discontinuing the 4 GB model. Apple sold the one millionth iPhone five days later, or 74 days after the release. After receiving "hundreds of emails...upset" about the price drop, Apple gave store credit to early adopters.