Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
2015 San Francisco 49ers season
The 2015 San Francisco 49ers season was the franchise's 66th season in the National Football League, the 70th overall, second playing their home games at Levi's Stadium, and the only season under head coach Jim Tomsula. They were attempting to make history as the first Super Bowl host team to play the championship game on its own home field, but ended 5-11 to miss the playoffs for the second season in a row.