Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
History of operating systems
In 2007 Apple introduced the iPhone and its operating system, iOS, which, like Mac OS X, is based on the Unix-like Darwin. In addition to these underpinnings, it also introduces a powerful and innovative graphic user interface – later also used for the tablet computer iPad. A year later, Android was introduced, based on a modified Linux kernel, and its own graphical user interface, and Microsoft re-entered this market with Windows Phone in 2010, due to be replaced by Windows 10 Mobile in 2015.