HTML5 video
In 2010, in the wake of Apple iPad launch and after Steve Jobs announced that Apple mobile devices would not support Flash, a number of high-profile sites began to serve H.264 HTML5 video instead of Adobe Flash for user-agents identifying as iPad. HTML5 video was not as widespread as Flash videos, though there were rollouts of experimental HTML5-based video players from DailyMotion (using Ogg Theora and Vorbis format), YouTube (using the H.264 and WebM formats), and Vimeo (using the H.264 format).
Comparison of HTML5 and Flash
Some users, more so those on macOS and Linux, have complained about the relatively high CPU usage of Flash for video playback. This was partially because the Flash plugin did not use the GPU to render video. Adobe has responded to some of those criticisms in the 10.1 and 10.2 releases of the Flash plugin by offloading H.264 video decoding to dedicated hardware and by introducing a new video API called Stage Video. The use of the newer ActionScript 3.0 inside Flash movies instead of the older ActionScript 2.0 improves code execution speed by a factor of around 10. The software routines written by developers can also affect the performance of applications built in Flash, reasons that would affect HTML5 animations as well.