HTML5 video
In 2010, in the wake of Apple iPad launch and after Steve Jobs announced that Apple mobile devices would not support Flash, a number of high-profile sites began to serve H.264 HTML5 video instead of Adobe Flash for user-agents identifying as iPad. HTML5 video was not as widespread as Flash videos, though there were rollouts of experimental HTML5-based video players from DailyMotion (using Ogg Theora and Vorbis format), YouTube (using the H.264 and WebM formats), and Vimeo (using the H.264 format).
Google Video
Winamp and Windows Media Player cannot play the unmodified .avi file because the non-standard file header corrupts the file. However, Media Player Classic, MPlayer, the VLC Media Player and GOM Player will play the unmodified .avi file, and the Google .mp4 file. Media Player Classic can do so only if an MPEG-4 DirectShow Filter, such as ffdshow, is installed. Most Linux media players (including xine, Totem, the Linux version of VLC Media Player, and Kaffeine) have no problem playing Google's .avi format.