Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Joe Melia
He first came to notice in Peter Nichols’s "A Day in the Death of Joe Egg" (Glasgow Citizens, 1967).