Joe Camel
Joe Camel (officially Old Joe) was the advertising mascot for Camel cigarettes from late 1987 to July 12, 1997, appearing in magazine advertisements, billboards, and other print media.
William Lerach
Lerach was appointed by President Clinton to the U.S. Holocaust Memorial Council in 1998. He was also a figure in ending the Joe Camel advertising and marketing campaign by RJ Reynolds. Lerach successfully argued the case in front of the California Supreme Court, stating that R.J. Reynolds' Joe Camel campaign constituted a fraudulent business practice because it targeted minors and induced minors and cigarette sellers to break the law.