Ashton-Tate
In June 1982 Cole hired Rod Turner as the director of OEM sales for Ashton-Tate. In a few weeks Turner solved a sales commission plan issue, that had been bothering George Tate for some time, with the top performing salesperson (Barbara Weingarten, now Guerra), and Tate and Cole promoted Turner to be Vice President of world-wide sales three weeks after his initial hire. Turner was approximately the 12th employee of Ashton Tate. Since the company was truly boot-strapped, using no external venture capital, the founders did not make a practice of hiring experienced veterans, and most of the team at Ashton-Tate were young and enthusiastic, but inexperienced. Jim Taylor was responsible for product management in the early days, and worked closely with Wayne Ratliff and the other key developers on dBASE II. In 1982 Perry Lawrence and Nelson Tso were the two developers who were employed at Ashton-Tate, while Wayne Ratliff employed Jeb Long from his royalty stream.
DBase
George Tate and Hal Lashlee had built two successful start-up companies - Discount Software was one of the first to sell PC software programs through the mail to consumers, and Software Distributors which was one of the first wholesale distributors of PC software in the world. They entered into an agreement with Ratliff to market Vulcan, and formed Ashton-Tate (the name Ashton chosen purely for marketing reasons) to do so. Ratliff ported Vulcan from PTDOS to CP/M. Hal Pawluk, who handled marketing for the nascent company, decided to change the name to the more business-like "dBase". Pawluk devised the use of lower case "d" and all-caps "BASE" to create a distinctive name. Pawluk suggested calling the new product version two ("II") to suggest it was less buggy than an initial release. dBASE II was the result and became a standard CP/M application along with WordStar and SuperCalc.