Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Marvin Camel
Camel fought Mate Parlov in Yugoslavia to a draw in the first ever cruiserweight world title bout. In the rematch, in Las Vegas, Camel beat Mate Parlov for the vacant WBC world Cruiserweight title in 1980, losing the title in his first defense, to Carlos De León. After losing in a rematch to De Leon, he became, in 1983, the IBF's first world champion, beating Roddy McDonald, by becoming world Cruiserweight champion for the second time when he claimed that organization's title. He lost the title to Lee Roy Murphy.