Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
National Football League on television
When both teams share Los Angeles Stadium at Hollywood Park beginning with the 2020 season, one team will either have to play in the 1:00 p.m. ET time slot or in prime-time, while the other team plays at home, forcing the NFL to schedule both teams for multiple prime-time games, regardless of the teams' records from the previous season. (With the Raiders moving to Las Vegas by this time, the extra night games they and the 49ers received as a result of sharing San Francisco Bay will likely go to the Rams and Chargers. However, stadium plans could affect a Raiders move still.)