Ashton-Tate
In June 1982 Cole hired Rod Turner as the director of OEM sales for Ashton-Tate. In a few weeks Turner solved a sales commission plan issue, that had been bothering George Tate for some time, with the top performing salesperson (Barbara Weingarten, now Guerra), and Tate and Cole promoted Turner to be Vice President of world-wide sales three weeks after his initial hire. Turner was approximately the 12th employee of Ashton Tate. Since the company was truly boot-strapped, using no external venture capital, the founders did not make a practice of hiring experienced veterans, and most of the team at Ashton-Tate were young and enthusiastic, but inexperienced. Jim Taylor was responsible for product management in the early days, and worked closely with Wayne Ratliff and the other key developers on dBASE II. In 1982 Perry Lawrence and Nelson Tso were the two developers who were employed at Ashton-Tate, while Wayne Ratliff employed Jeb Long from his royalty stream.
DBase
Eventually, it became clear that the dBase world had expanded far beyond Ashton-Tate, which was considered to be retarding innovation, growth and the impact of the technology. A "third-party" community had formed, consisting of Fox Software, Nantucket, Alpha Software, Data Based Advisor Magazine, SBT and other application development firms, and major developer groups. Paperback Software launched the flexible and fast VP-Info with a unique built-in compiler. The community of dBase variants sought to create a dBase language standard, supported by IEEE committee X3J19 and initiative IEEE 1192. They began using "xBase" to generically refer to the language and database design, to distinguish it from the Ashton-Tate product.