Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Levi's Stadium
With access to the golf course fairways, Levi's Stadium now had 31,600 potential parking spaces, meaning that tailgating and weeknight games were now a possibility. However, the NFL decided not to schedule any weeknight home games at Levi's Stadium in 2014 until traffic flow within the area is figured out, with the exception of a Thanksgiving game between the 49ers and the Seattle Seahawks on November 27, 2014. Parking prices, which averaged $30 in the 49ers' final season at Candlestick Park, will increase to $40 at Levi's Stadium.