Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Logos and uniforms of the San Francisco 49ers
From the 1980s until 2005, the 49ers nearly always wore their white uniforms at home for their two preseason home games (and thus usually wore white jerseys the whole preseason,) while the team wore red for all eight regular season home games. Since 2006, the 49ers have worn red jerseys for all home games including preseason. The team also is occasionally compelled to wear red on the road when visiting warm-weather opponents early in the season (if that opponent elects to wear their white jerseys), or if an opponent's established home jersey is white, such as the Dallas Cowboys (and on most occasions the Washington Redskins and Miami Dolphins).