Expansion plans for Milton Keynes
Milton Keynes is a purpose-built, 'new city' in South East England. It is located about 45 miles (75 km) north west of London and approximately midway between Oxford and Cambridge. With other towns it forms the unitary authority of the Borough of Milton Keynes.
EasyBus
EasyGroup first announced its intention to operate no frills express services in 2003, initially in competition with National Express along the London to Birmingham corridor. Operations began in August 2004, with a service between London and Milton Keynes introduced. To keep costs down EasyBus originally used Hendon Central station in north London as its terminal point, with a journey time of 65 minutes and a single fare of £5. The threat of competition forced National Express to offer its own discounted fares to and from London, culminating in the introduction of a £1 single fare between Milton Keynes and London which Stelios claimed was intended to make his service non-profitable and force its withdrawal.