Punjabi culture
The culture of the Punjab encompasses the spoken language, written literature, cuisine, science, technology, military warfare, architecture, traditions, values and history of the Punjabi people native to the northern part of the Indian subcontinent. The term 'Punjabi' can mean both a person who lives in Punjab and also a speaker of the Punjabi language. This name originates from the Persian language 'panj', (five), and 'ab', (water). Combined together the word becomes Panjab or Punjab: land of the five rivers. Indus River (the largest river in this five river system), and the five other rivers to the south eventually join Indus or merge into it later in the downstream of the Punjab valley. All the rivers start and flow out of the Himalayas. These other five rivers are Jhelum River, Chenab River, Ravi River, Beas River and Sutlej River.
Apna Channel
The major target viewership of APNA Channel include Pakistan as Punjabi language is spoken and understood by much of the population of Punjab. The Channel is also targeting the Punjabi speaking communities from the South Asia, settled in Europe, Middle East, the Persian Gulf region, Far east, Africa and Australia. APNA TV has many viewers across Pakistan and across Punjabi speaking areas of India such as Punjab, Delhi, Northern Haryana, Northern Rajasthan, Himachal Pradesh & large part of Jammu & Kashmir.