Mickey Mouse (film series)
The name "Mickey Mouse" was first used in the films' title sequences to refer specifically to the character, but was used from 1935 to 1953 to refer to the series itself as in "Walt Disney presents a Mickey Mouse." In this sense "a Mickey Mouse" was a shortened form of "a Mickey Mouse sound cartoon" which was used in the earliest films. Films from 1929 to 1935 which were re-released during this time also used this naming convention, but it was not used for the three shorts released between 1983 and 1995 ("Mickey's Christmas Carol", "The Prince and the Pauper", and "Runaway Brain"). Mickey's name was also used occasionally to market other films which were formally part of other series. Examples of this include several "Silly Symphonies", "Don Donald" (1937), and "Goofy and Wilbur" (1939).
"Mickey Mouse" began production in April 1928 after the Disney studio lost the license to Oswald the Lucky Rabbit. The first two films, "Plane Crazy" and "The Gallopin' Gaucho", were previewed in theaters but failed to pick up a distributor. For the third film, Disney added synchronized sound, a technology that was still in its early stages at the time. "Steamboat Willie" debuted in New York in November 1928 and was an instant success. The revenues from the film provided the studio with much needed resources, and the studio quickly began to produce new cartoons as well as releasing sound versions of the first two.
Mickey Mouse
Mickey Mouse was created as a replacement for Oswald the Lucky Rabbit, an earlier cartoon character created by the Disney studio for Charles Mintz, a film producer who distributed product through Universal Studios. In the spring of 1928, with the series going strong, Disney asked Mintz for an increase in the budget. But Mintz instead demanded that Walt take a 20 percent budget cut, and as leverage, he reminded Disney that Universal owned the character, and revealed that he had already signed most of Disney's current employees to his new contract. Angrily, Disney refused the deal and returned to produce the final Oswald cartoons he contractually owed Mintz. Disney was dismayed at the betrayal by his staff but determined to restart from scratch. The new Disney Studio initially consisted of animator Ub Iwerks and a loyal apprentice artist, Les Clark, who together with Wilfred Jackson were among the few who remained loyal to Walt. One lesson Disney learned from the experience was to thereafter always make sure that he owned all rights to the characters produced by his company.