R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe Gill
In 1960, as the industry was returning to superheroes for what would become known as the Silver Age of comic books, Gill and the soon-to-be-legendary co-creator of Marvel Comics' Spider-Man, Steve Ditko, created the astronaut-turned-atomic-hero Captain Atom in the sci-fi anthology title "Space Adventures" #33 (March 1960).