Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Joe Edelen
Benny Joe Edelen (born September 16, 1955) was touted as one of the all-time great high school athletes in the state of Oklahoma. A recipient of the Jim Thorpe award, Joe excelled in basketball and baseball receiving All-State and All-America honors in both sports. Joe is a former Major League Baseball relief pitcher who pitched for the St. Louis Cardinals and Cincinnati Reds. The Cardinals drafted him in the 1st round (12th pick) of the 1973 amateur draft and he debuted for them on April 18, 1981 against his future team, the Reds. During the 1981 season he was traded by the Cardinals with Neil Fiala to the Reds for Doug Bair. His Major League career was brief as he pitched his final game the next year.He know teaches art and coaches golf at Washington Oklahoma.