Fortnite
"Fortnite Battle Royale" has also become a cultural online phenomenon, with several celebrities reporting they play the game, and athletes using "Fortnite" emotes as victory celebrations. A notable streaming event in March 2018, with streamer Ninja playing "Fortnite Battle Royale" alongside Drake, Travis Scott, Kim DotCom, and Pittsburgh Steelers wide receiver JuJu Smith-Schuster, broke viewership records for Twitch to date, and led to Epic arranging a "Fortnite Battle Royale" pro–am with 50 pairs of streamers and professional players matched with celebrities at the Electronic Entertainment Expo 2018 in June 2018. Epic Games is working to develop organized eSports competitions around "Fortnite Battle Royale", including a "Fortnite" World Cup tournament in 2019.
Fortnite Battle Royale
One of the first professional eSports competitions using "Fortnite" was the "Fortnite" Pro-Am event, held on June 12, 2018 during the Electronic Entertainment Expo 2018, with 3000 in attendance. This tournament was announced after the success of the March 2018 stream by Ninja where he played alongside celebrities like Drake. The event featuring 50 celebrities paired with 50 top streaming players competing for prize pool of to be given to winning teams' charities. Ninja and his celebrity teammate Marshmello were the winners of this event.