Camel (cigarette)
In late 1987, RJR created "Joe Camel" as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.
Camel case
Whatever its origins within the computing world, the practice spread in the 1980s and 1990s, when the advent of the personal computer exposed hacker culture to the world. Camel case then became fashionable for corporate trade names, initially in technical fields; mainstream usage was well established by 1990:During the dot-com bubble of the late 1990s, the lowercase prefixes "e" (for "electronic") and "i" (for "Internet", "information", "intelligent", etc.) became quite common, giving rise to names like Apple's iMac and the eBox software platform.