Ashton-Tate
In June 1982 Cole hired Rod Turner as the director of OEM sales for Ashton-Tate. In a few weeks Turner solved a sales commission plan issue, that had been bothering George Tate for some time, with the top performing salesperson (Barbara Weingarten, now Guerra), and Tate and Cole promoted Turner to be Vice President of world-wide sales three weeks after his initial hire. Turner was approximately the 12th employee of Ashton Tate. Since the company was truly boot-strapped, using no external venture capital, the founders did not make a practice of hiring experienced veterans, and most of the team at Ashton-Tate were young and enthusiastic, but inexperienced. Jim Taylor was responsible for product management in the early days, and worked closely with Wayne Ratliff and the other key developers on dBASE II. In 1982 Perry Lawrence and Nelson Tso were the two developers who were employed at Ashton-Tate, while Wayne Ratliff employed Jeb Long from his royalty stream.
Ashton-Tate
All three products were excellent at their core, but were not viewed as a family and needed to link together more cleanly. They all also needed a solid follow-up release to address some of the bugs and performance issues. However, no major upgrades were ever shipped for either FullWrite or dBASE Mac, and the only major upgrade to FullImpact shipped a full two years after release. Releases of Microsoft Word and Excel soon closed some of the feature gaps, and as the Mac OS changed the products became increasingly difficult to run. Microsoft embarked on a campaign in earnest to discredit and kill Ashton-Tate's products, at one time exaggerating the system requirements for FullWrite, and going so far as to delete Ashton Tate software from Mac dealers' demonstration computers.