Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Edward J. DeBartolo Jr.
Edward John DeBartolo Jr. (born November 6, 1946) is an American businessman best known for his 23-year ownership of the San Francisco 49ers of the National Football League (NFL). The five Super Bowls the 49ers dynasty won in 14 years is a record total for a single owner. On February 6, 2016, DeBartolo was elected to the Pro Football Hall of Fame as a contributor.