Joe Camel
Joe Camel first appeared in the U.S in 1988, in materials created for the 75th anniversary of the Camel brand by Trone Advertising. Trone is a mid-size agency in Greensboro, N.C., that Reynolds used on various advertising and promotional projects.
Joe Gill
In 1960, as the industry was returning to superheroes for what would become known as the Silver Age of comic books, Gill and the soon-to-be-legendary co-creator of Marvel Comics' Spider-Man, Steve Ditko, created the astronaut-turned-atomic-hero Captain Atom in the sci-fi anthology title "Space Adventures" #33 (March 1960).