R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
J. Cole
Cole later expanded his production to create an entire CD's worth of instrumentals, and traveled to Roc the Mic Studio, hoping to play it for Jay Z while he was in recording sessions for "American Gangster". Cole waited for over three hours, before being dismissed by Jay Z. Cole later used the CD as the backdrop for his debut mixtape, "The Come Up".