Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
San Francisco 49ers
In 1957, the 49ers enjoyed their first sustained success as members of the NFL. After losing the opening game of the season, the 49ers won their next three against the Rams, Bears, and Packers before returning home to Kezar Stadium for a game against the Chicago Bears on October 27, 1957. The 49ers fell behind the Bears 17–7. Tragically, 49ers owner Tony Morabito (1910–1957) collapsed of a heart attack and died during the game. The 49ers players learned of his death at halftime when coach Frankie Albert was handed a note with two words: "Tony's gone." With tears running down their faces, and motivated to win for their departed owner, the 49ers scored 14 unanswered points to win the game, 21–17. Dicky Moegle's late-game interception in the endzone sealed the victory. After Tony's death 49er ownership went to Victor Morabito (1919–1964) and Tony's widow, Josephine V. Morabito (1910–1995). The 49ers special assistant to the Morabitos, Louis G. Spadia (1921–2013) was named general manager.
During the decade of the 1950s the 49ers were known for their so-called "Million Dollar Backfield", consisting of four future Hall of Fame members: quarterback Y. A. Tittle and running backs John Henry Johnson, Hugh McElhenny, and Joe Perry. They became the only full-house backfield inducted into the Pro Football Hall of Fame.