Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone 4
The iPhone 4 spent the longest time as Apple's flagship iPhone model at fifteen months. Although the succeeding 4S was announced in October 2011, the 4 continued to be sold as a midrange model until September 2012, and thereafter as the entry-level offering in Apple's lineup until September 2013 with the announcement of the iPhone 5S/iPhone 5C. The iPhone 4 had the longest lifespan of any iPhone ever produced, spanning close to four years and available in some developing countries until early 2015.