R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Joe Greene
Greene appeared in a famous commercial for Coca-Cola that debuted on October 1, 1979, and was aired during Super Bowl XIV on January 20, 1980. The ad won a Clio Award in 1980 for being one of the best commercials of 1979. It is widely considered to be one of the best television commercials of all time. The commercial helped shift the public's perception of Greene as hostile and unapproachable, to a soft-hearted "nice guy".