Languages of Sweden
The Language Law of 2009 recognizes Swedish as the "main" and "common" language of society as well as being the official language in "international contexts".
Swedish language
In a poll conducted in 2005 by the Swedish Retail Institute ("Handelns Utredningsinstitut"), the attitudes of Swedes to the use of certain dialects by salesmen revealed that 54% believed that "rikssvenska" was the variety they would prefer to hear when speaking with salesmen over the phone, even though dialects such as "gotländska" or "skånska" were provided as alternatives in the poll.