Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone 4S
The iPhone 4S was first shipped with iOS 5, which was released on October 12, 2011, 2 days before the release of the device. The 4S uses iOS 5.1.1, which was released on May 7, 2012. As of September 2015, the device can be updated to iOS 9. It can act as a hotspot, sharing its internet connection over WiFi, Bluetooth, or USB, and also accesses the App Store, a digital application distribution platform for iOS developed and maintained by Apple. The service allows users to browse and download applications from the iTunes Store that were developed with Xcode and the iOS SDK and were published through Apple.