Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
History of iPhone
Also on August 24, 2007, Engadget reported, by way of photos and a video clip, that they were called by the "iPhoneSimFree" team, who offered to show Engadget a demonstration of unlocking iPhone using a software-only method. Unlike Hotz's hardware hack, the code in this hack was not made available to the general public. Sales of the unlock started on September 10. These sales occurred through several resellers who were able to order "keys" from iPhoneSimFree, then pass the "keys" to customers, allowing the customers to use the software. On September 11, after one day of sales, the iPhone Dev Team announced that they had created a working "software unlock", and released it to the public for free. Utilizing requires some technical knowledge, although a simpler, GUI-based version was under construction. AnySim and iUnlock Reloaded, two free, GUI-based unlocking programs, have since been made available.