Adobe Flash Player
Steve Jobs also claimed that a large percentage of the video on the Internet is supported on iOS, since many popular video sharing websites such as YouTube have published video content in an HTML5 compatible format, enabling videos to playback in mobile web browsers even without Flash Player.
HTML5 video
The HTML5 specification does not specify which video and audio formats browsers should support. User agents are free to support any video formats they feel are appropriate, but content authors cannot assume that any video will be accessible by all complying user agents, since user agents have no minimal set of video and audio formats to support.