Levi's Stadium
On May 8, 2013, the 49ers announced that San Francisco-based Levi Strauss & Co. purchased the naming rights to the new stadium. The deal calls for Levi's to pay $220.3 million to the city of Santa Clara and the 49ers over 20 years, with an option to extend the deal for another five years for around $75 million. On September 14, 2015, ESPN's Chris Berman coined the name "The Big Bellbottom" in reference to the stadium. In a Deadspin article covering the 49ers on August 18, 2015, article writer Drew Magary coined the nickname "the Jeanhole" for the stadium.
Noel Lee (executive)
In 2004, Lee bought the rights to the San Francisco 49ers football stadium, which was renamed to Monster Park. Citizens and local government protested that a public facility adopted a corporate name and a local ballot was passed to revert the stadium name after the four-year deal with Monster expired. The sponsorship was partially contentious due to a recent layoff of 120 local employees.