Mineralogy
"Hardness" is determined by comparison with other minerals. In the Mohs scale, a standard set of minerals are numbered in order of increasing hardness from 1 (talc) to 10 (diamond). A harder mineral will scratch a softer, so an unknown mineral can be placed in this scale by which minerals it scratches and which scratch it. A few minerals such as calcite and kyanite have a hardness that depends significantly on direction. Hardness can also be measured on an absolute scale using a sclerometer; compared to the absolute scale, the Mohs scale is nonlinear.
Stiffness
In the International System of Units, stiffness is typically measured in newtons per meter. 
In Imperial units, stiffness is typically measured in pounds(lbs) per inch.