R. J. Reynolds Tobacco Company
In 1987, RJR resurrected the mascot for their Camel brand of cigarette, Joe Camel. Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking. R.J. Reynolds maintained that Joe's "smooth character" was meant only to appeal to adult smokers.
Camel (cigarette)
The iconic style of Camel is the original unfiltered cigarette sold in a soft pack, known as Camel Straights or Regulars. Its popularity peaked through the brand's use by famous personalities such as news broadcaster Edward R. Murrow, whose usage of them was so heavy and so public that the smoking of a Camel no-filter became his trademark.