Apple Inc. advertising
Apple released the first advertisement for the iPhone in February 2007 during the national broadcast of the Academy Awards. The 30-second commercial featured cuts of famous figures answering their telephones, all saying “Hello”. As it progressed, the ad showed more recent versions of the telephone; it ended with a preview of the first generation iPhone to draw a connection between the iPhone and the newest technology available. To accompany the initial sneak peek at their latest product, Apple released several new ads for the iPhone through “television, web-based, and print ads designed to show off the disappearing and reappearing touch keypad”. Other features included in those advertisements were email, camera, and general touchscreen capabilities.
IPhone 4S
This iPhone was named "4S" where "S" stood for Siri an iPhone 4S-exclusive intelligent personal assistant that was later included in future generations of mobile Apple products. Retaining most of the external design of the iPhone 4, the 4S hosted major internal upgrades, including an upgrade to the Apple A5 chipset, and an 8-megapixel camera with 1080p video recording. It debuted with iOS 5, the fifth major version of iOS, Apple's mobile operating system, that introduced features including iCloud, iMessage, Notification Center, Reminders, and Twitter integration.