New York City Ballet
The following is the current artistic staff (except dancers, who are listed at List of New York City Ballet dancers):The 66-member NYCB Orchestra is an important symphonic institution in its own right, having played for virtually all of the thousands of performances NYCB has given over the decades. It is one of the most versatile orchestras in the world, on any given week performing perhaps three or four times the repertoire that another symphony might be expected to do. Principal players of the orchestra also perform the majority of the concertos, other solos, and chamber music in the NYCB repertory as well. The orchestra accompanies the ballet on all of its North American tours, and while the ballet uses local orchestras on its international tours, members of the NYCB Orchestra often go along as soloists or extras.
Paula Scher
Paula Scher designed a new identity and promotional campaign for the New York City Ballet, one of the largest and well-known dance companies, founded in 1933 by Lincoln Kirstein and George Balanchine. Scher designed with Lisa Kitchenberg of Pentagram and the NYCB's Luis Bravo, to create an identity that linked the company's legacy and location to a modern and dramatic new aesthetic. The logo was set in the font DIN, which appears slightly stacked on each layer. The palette was composed of black, white and silvery grays, resembling how the buildings of New York appear sometimes. It has a softened transparency and a subtle gradation of color that includes shades of blue blacks, green blacks and red blacks. Scher also cropped the images of City Ballet dancers to create more tension and drama. The new identity and graphics appeared on bus shelter, subway poster, magazines and newspapers ads, in the company's programs and website, and in environmental graphics at the New York State Theater at Lincoln Center, where the company performs.