When was the Marlboro Man retired from Marlboro's ads?
Marlboro Man
The most famous of the 'Marlboro Men' lived a long life after fading from the public limelight. Darrell Winfield, a resident of Riverton, Wyoming, was the longest living Marlboro Man to appear on billboards and in advertisements. Leo Burnett Ad Agency discovered him in 1968 while he was working on the Quarter Circle 5 Ranch in Wyoming. Winfield's chiseled rugged good looks made him the macho face of Marlboro cigarettes on television, in newspapers, magazines and on billboards, from the 1968 to 1989. Winfield was survived by his wife, a son, five daughters, and grandchildren.
Richard Hambleton
After his public art, Hambleton produced a variation of his "shadow" work, showing his "Shadowman" as a sort of "rodeo man", or rugged "Marlboro Man", often riding a bucking horse. This series was painted on canvas and other materials, where they could be displayed as works of art. Inspired by the Marlboro (cigarette) magazine advertisements, which in some ways exploited the image of a uniquely "American hero" to sell its product, Hambleton appropriated and modified the image to create a new series of work.
Joseph Cullman
During his tenure as CEO, the Philip Morris brand Marlboro became the most popular brand of cigarette in the United States. Described as "the cigarette industry’s chief defender against the antitobacco movement", he oversaw the creation of the successful Marlboro Man campaign from the 1950s onwards which has since become known as an icon of American TV advertising. In a now notorious 1971 television interview on the American current affairs program "Face the Nation", in response to a recently published study on the large numbers of undersized babies born to pregnant female smokers he declared "I concluded from that report that it's true that babies born from women who smoke are smaller, but they are just as healthy as the babies born to women who do not smoke. Some women would prefer having smaller babies."
Marlboro (cigarette)
Marlboro had provided financial support to many racing drivers, the most illustrious of whom are Alain Prost, Ayrton Senna and Mika Häkkinen. From 1970 until the mid-1990s, the logos of the cigaretiers could be present on the combinations of the drivers if they were not present on the cars. Marlboro has also sponsored many grand prix races up until 2005.
Marlboro Man
Five men who claimed to have appeared in Marlboro-related advertisements — Wayne McLaren, David McLean, Dick Hammer, Eric Lawson and Jerome Edward Jackson, aka Tobin Jackson — died of smoking-related diseases, thus earning Marlboro cigarettes, specifically Marlboro Reds, the nickname "Cowboy killers".
Marlboro (cigarette)
Marlboro's market share rose from less than one percent to the fourth best-selling brand. This convinced Philip Morris to drop the lineup of manly figures and stick with the cowboy, later known as the Marlboro Man. From 1963, the television advertisements used Elmer Bernstein's theme from "The Magnificent Seven".
Regulation of nicotine marketing
Penske's cars were painted in the full Marlboro livery through 2009, and the team adopted the moniker "Marlboro Team Penske." The paint schemes remained largely consistent, with only slight variations over the years, namely a reduction of brand lettering size in the final few years. Penske carried the sponsorship over to the Indy Racing League starting in 2002. In international CART and IRL events where tobacco advertising was banned, as well as IRL races in 2001, 2008, and 2009 (because of MSA restrictions), the cars kept the Marlboro colors but sported either the "barcode" livery, generic "Team Penske" logos, or simply blank sidepods.
Jalan Malioboro
For many years in the 1980s and later, a cigarette advertisement was placed on the first building south of the railway line - or effectively the last building on Malioboro, which advertised Marlboro cigarettes, no doubt appealing to locals and foreigners who would see a pun with name of the street with a foreign product being advertised.
Marlboro (cigarette)
Marlboro has a long history in rallying sponsorship, including the factory World Rally Championship teams of Lancia (between 1972 and 1974), Mitsubishi (from to ), and Peugeot (from to ). The cigarette brand appeared on helmets and suits of some of the best rally drivers, being personal sponsor of Markku Alén, Timo Salonen, Juha Kankkunen, Miki Biasion and others.
Between 1987 and 1992, Marlboro backed Carlos Sainz, appearing on his cars (Ford Sierra in 1987–88 and then Toyota Celica since 1989). In 1993 the cigarette brand started an association with Belgian rally driver Freddy Loix, who was racing for Opel in the Belgian rally championship. Between 1996 and 1998 Loix raced with Toyota Team Belgium in the WRC, carrying the Marlboro livery on his car. In 1999 he moved to Mitsubishi Ralliart works team, with the iconic livery remaining on successive Lancer Evolutions until the marque's temporary WRC withdrawal at the end of 2002.
K.G. Murray Publishing Company
In the 1950s "Man" and its stablemates came under terrible pressure as American girlie magazines flooded the Australian market. By then K.G. Murray had diversified into a range of titles covering a range of highly specialised areas of reader interest, ranging from hunting and fishing to motor racing and farming. K.G. Murray also increased its number of men's magazine titles publishing "Gals and Gags", "Man's Life", "Adventure Story" and "Man's Master Detective". On 1 February 1972, Kenneth Murray retired as Managing Director while remaining on the Board until 1974. On 30 June 1973, Australian Consolidated Press Ltd completed an acquisition and took control of the company. In 1974 "Man" magazine ceased publication.
Wesley Mann
Since then, he has appeared mainly on television (including an appearance as "Murphy Brown"'s sixty-ninth secretary), mostly via guest appearances on sitcoms, with movie roles coming only occasionally now. He has appeared in the following films, as of 27 April 2006:
Mann also starred in one of the popular Fairfield Inn by Marriott television commercials in the mid-1990s. He portrayed a traveler desperate for a restroom who finds one at a desert gas station, only to be locked out by a child who only uses it as a playhouse. Mann's character portrays comedic "desperate" antics while waiting, but the child never comes out. The tagline for the commercials were, "Traveling's an adventure, where you stay shouldn't be."
Mickey Rourke
Despite having withdrawn from acting at various points, and having made films that he now sees as a creative "sellout" (the action film "Harley Davidson and the Marlboro Man"), Rourke has stated that "all that I have been through ...[has] made me a better, more interesting actor". Rourke's renewed interest in pursuing acting can be seen in his statement that "my best work is still ahead of me".
The Most Interesting Man in the World
The Most Interesting Man in the World was an advertising campaign for Dos Equis beer. The ads featured a bearded, debonair gentleman with voiceovers that were both humorous and outrageous and the slogan "Stay Thirsty My Friends". The advertisements first began appearing in the United States in 2006 and became a popular Internet meme. The campaign was ended in 2018.
Jack Barlow
Barlow's last charting release was "The Man on Page 602", credited to Zoot Fenster. The song is about an image found in a 1975 Sears catalog, of a man modeling boxer shorts who appears to be inadvertently exposing his genitalia. He continued to record until 2007, also singing commercial jingles and doing voice-over work. He died in mid-2011 from an undisclosed illness.
Tom Blasingame
Blasingame's tenure at the JA Ranch partly corresponded with that of Clarence Hailey Long, the inspiration of the original Marlboro Man advertising campaign.
Orange Man (advertisement)
Although "Orange Man" was produced in 1991, it is not believed to have aired on British television until 1992 on television channels such as ITV and Channel 4, where it became the first advertisement in the "You Know When You've Been Tango'd" campaign, which would continue until 1996 before being revived from 2002–2005. "Orange Man" was an instant success; Robinson recalled in 2015 that "I first knew the ad was huge when I fell asleep on the London Underground one evening. I woke up to hear a group of kids talking about and mimicking it. I wanted to go up and say: 'I did that!'"
Ronald McDonald
In April 2011, McDonald's announced that Ronald McDonald will re-appear in their commercials. However, Ace Metrix says Ronald McDonald ads are no longer effective. On May 18, 2011, Corporate Accountability International renewed their call to retire Ronald McDonald, by running ads in major newspapers and launching several web pages dedicated to the retirement of the character. However, McDonald's CEO Jim Skinner defended Ronald McDonald by saying that he is an ambassador for good and "it's all about choice". Shortly after McDonald's Website News Statements announced that Ronald McDonald is here to stay. In April 2014, McDonald's announced that Ronald McDonald will have a whole new look and new outfits. They also announced that he will be back in their new commercials as well as on social media sites like Twitter. As part of Ronald's makeover, his jumpsuit has been dropped in favor of yellow cargo pants, a vest, and a red-and-white striped rugby shirt. His classic clown shoes remain part of the official uniform.
Marlboro Friday
Since the Marlboro man was an image that stood since 1954, it was considered one of the biggest marketing icons, investors reasoned that to see the Marlboro icon give in to a price war, the marketing itself must be ineffective. As a result of plummeting stock value in major American brands, 1993 marked a slight decrease in U.S. ad expenditures.
Bill Cosby in advertising
Cosby continued to be a Jell-O spokesman through the 1990s. He was present for the lighting of the brand's first billboard in New York's Times Square in 1998. In 1999, Cosby's 25th year as spokesman for Jell-O, was also the final year he appeared in its advertising. The company distributed 120,000 copies of his picture book series, "Little Bill", into American public libraries. Despite the transitions of advertising agencies and the 1989 merger of General Foods into Kraft, Cosby remained with Jell-O. He appeared at the Utah State Senate in 2001 to designate Jell-O the official state snack, and made a promotional visit to the Jell-O Gallery in 2004. In 2010, Cosby returned to Jell-O as executive producer for the company's "Hello Jell-O" campaign. In return, the brand sponsored his weekly web show "OBKB", a children's interview series similar to "Kids Say the Darndest Things". As of 2002, Cosby's time with Jell-O was considered the longest-standing celebrity endorsement in American advertising history.
Orange Man (advertisement)
In May 2002, the "You Know When You've Been Tango'd" campaign relaunched with the advertisements "Helmet" and "Porcupine" on the tenth anniversary of the campaign and "Orange Man", although this campaign was created by Chi instead of HHCL, who ended their ten-year relationship the year before. However, these advertisements were intended to hark back to the "irreverent orange hit" motif established in "Orange Man". In 2004, the "Pipes" advertisement from the campaign, which drew comparisons to "Orange Man" in the media, was banned, becoming the last Tango advertisement to do so; however the ban was not because children had already injured themselves, but because there were fears that children were going to. In August 2006, Tango's main rival drink, Fanta, aired an advertisement with similarly saw a man being slapped, however unlike "Orange Man" it escaped being banned.
Don Tennant
He worked at the Leo Burnett agency in Chicago, Illinois. The agency placed anthropomorphic faces of 'critters' on packaged goods. He was the first to draw Tony the Tiger for the Kellogg's Sugar Frosted Flakes advertising campaign in 1952. Tennant was also in charge of the Marlboro account and invented the Marlboro Man.
William Thourlby
William Leo Thourlby (January 22, 1924 – April 15, 2013) was an American actor, model and writer. He was known for his rugged, cowboy look, when he appeared as the face of the Marlboro Man campaign in the 1950s. This ad campaign was one of the 20th century's most famous, redefining the Marlboro brand image from a cigarette for women to one for men.
Willard Waterman
Waterman was all but retired from acting after 1973, although in 1980 he appeared in the "Boss and Peterson" radio commercial for Sony, for which he received a Clio Award.
Marlboro (cigarette)
Marlboro sponsorship in IndyCar dates back to 1986 when the livery appeared on the Emerson Fittipaldi's car entered by Patrick Racing. In 1990 Penske Racing hired Fittipaldi and started a 20 years-long association with Marlboro and its distinctive red and white livery. However, in the 2007 season Marlboro logos were replaced with 'Team Penske' but the team retained the color scheme as Philip Morris USA was still Penske's main sponsor.
2009 was the last year of the Penske-Marlboro association.
Promotional model
"Spokesmodel" is a term used for a model who is employed to be associated with a specific brand or product in advertisements. A spokesmodel may be a celebrity used only in advertisements (in contrast to a "brand ambassador", who is also expected to represent the company at various events), but often the term refers to a model who is not a celebrity in their own right. A classic example of such spokesmodels are the models engaged to be the Marlboro Man between 1954 and 1999, and the Clarion Girl since 1975. Contrary to what the term suggests, a spokesmodel is normally not expected to verbally promote the brand.
Don Draper
The character of Don Draper is partially inspired by Draper Daniels, a creative director at Leo Burnett advertising agency in Chicago in the 1950s, who worked on the Marlboro Man campaign.
Marlboro (cigarette)
Since 1983, the cigarette brand sponsored the Yamaha 500cc works team, which was managed by Agostini until 1989 and then by Kenny Roberts until 1996. During that period, the Japanese bikes won six World Championship and, as a result of their sponsorship, Marlboro decals on race replica bikes became one of the most popular decal kits that were available.
Women and smoking
The late 1950s and early 1960s brought about a new onslaught of cigarette brands. Each new brand of cigarette introduced during this time advertised its unique benefits. The major new innovation in tobacco marketing was the filtered cigarette. Filters made cigarettes less harsh to smoke and offered the appearance of removing potentially harmful particles. The 1950s began the rebranding of Marlboros from an elite cigarette to an everyman’s cigarette and also saw the introduction of strong Marlboro men, such as athletes, and more famously cowboys. This change in Marlboro branding meant Philip Morris was lacking a cigarette aimed at women.
The 1950s also began a boom in advertising for tobacco companies. Ads featuring prominent movie and television stars became commonplace and tobacco companies also began sponsoring television shows, game shows, and other widespread media. One of the most popular was Philip Morris's sponsorship of the "I Love Lucy" show. The opener featured the two stars of the show with a giant pack of Philip Morris cigarettes. The show "Your Hit Parade" was proudly sponsored by American Tobacco's Lucky Strike brand.
In 1965, it was reported that 33.9% of women were smoking. Virginia Slims came on the market in 1968, and used the catch phrase “You’ve come a long way baby.” This was the first cigarette to be marketed solely as a woman's cigarette. The cigarettes were longer, slimmer, and overall more elegant and feminine. The ads depicted photos of glamorous women set against photos of women doing mundane tasks such as laundry or housework. 1970 saw the release of Liggett & Myers Tobacco Company's entry into women specific cigarettes, Eve. Eve cigarettes were decidedly more feminine than Virginia Slims. Eve featured flowers or other feminine motifs on both the packaging and the cigarette themselves.
The 1970s ushered in the end of television advertising and the beginning of print ads carrying health warnings regarding the dangers of smoking. The 1970s also brought nearly annual reports from the Surgeon General’s office regarding the health consequences of smoking. In 1970, a reported 31.5% of women were smokers. Tobacco companies were barred from advertising on television, but smartly moved the market focus to sponsoring sporting and entertainment events. In 1973, a widely publicized tennis match dubbed “The Battle of the Sexes” featured Billie Jean King, a long-time spokesperson for Virginia Slims, bedecked in the brand's sequins and colors. American was tennis wild in the 1970s and Billie Jean King was a superstar. Virginia Slims sponsored the Women's Tennis Association Tour for close to twenty years. The 1970s ended with filtered cigarettes almost completely overtaking the market.
Clint Roberts (politician)
Roberts auditioned for the cigarette commercial The Marlboro Man and was nicknamed "the Marlboro Man." He also was in several commercials and movies starring as a cowboy. He also did tourist promotions for South Dakota.
Marlboro Man
"Death in the West", a Thames Television documentary, is an exposé of the cigarette industry that aired on British television in 1976. In its March/April 1996 issue, "Mother Jones" said of "Death in the West": "It is one of the most powerful anti-smoking films ever made. You will never see it." The second sentence refers to the fact that Philip Morris sued the filmmakers, and in a 1979 secret settlement all copies were suppressed. However, Professor Stanton Glantz released the film and San Francisco's then-NBC affiliate KRON-TV aired the documentary in May 1982.
Pall Mall (cigarette)
The brand was the sponsor of "M Squad", a television program which ran on NBC during the late 1950s. Lee Marvin, the show's star, appeared on its commercials during the episodes. It was an alternating sponsor of "MGM Parade" in the 1955–56 season. Despite the ban on cigarette ads on TV that went into effect on January 2, 1971, Pall Mall ads from the show are seen on Turner Classic Movies intact.
James J. Morgan
James Morgan first joined Philip Morris in 1963. He served as Brand Manager for Marlboro from 1972 to 1973 and later was Assistant Director of Tobacco Brand Management, during which time he earned a reputation as one of the top marketing minds of the '70s by helping to develop and market the image of the Marlboro Man. He was a member of the Tobacco Institute Communications Committee from 1981 to 1983. Morgan briefly left Philip Morris in 1983 when he was offered the position of CEO at Atari by Warner Communications, Atari's parent company at the time. At the time he left Philip Morris, Morgan was serving as vice-president of the company.
Marlboro (cigarette)
In June 2011, Ferrari extended its collaboration with Marlboro through to the end of 2015, despite cigarette advertising being banned in the sport. The deal has been subsequently renewed for three more years, through 2018. In February 2018, Philip Morris renewed their partnership deal with Ferrari until the end of 2021. While the logo, which has been in place since 2011, has been removed on this year's car, it is speculated that Ferrari will put Philip Morris' non-tobacco brand iQOS instead, bypassing currently in-place laws that prohibit specific advertising of tobacco products.
Marlboro (cigarette)
Marlboro sponsored the Merzario team from until the team's collapse in . The Marlboro logo's were displayed on the front, side and on the drivers helmets.
Tate (TV series)
At the time, McLean was already well known as the Marlboro Man, one of the more famous spots in advertising history. McLean died in 1995 of lung cancer, brought on by many years of smoking.
Thurl Ravenscroft
In the June 6, 2005 issue of the advertising industry journal "Advertising Age", Kellogg's ran an ad commemorating Ravenscroft, the headline reading: "Behind every great character is an even greater man." After his death, Lee Marshall replaced him as the voice of Tony the Tiger in the Kellogg's commercials, but some commercials still recycle clips of Ravenscroft.
Maurizio Arrivabene
Arrivabene comes from a marketing and sales background. In 1997, he joined Philip Morris International, rising to become Vice President of Marlboro Global Communication and Promotions in 2007, and Vice President of Consumer Channel Strategy and Event Marketing in 2011. Through his work with Philip Morris, he became involved with the company's sponsorship (through the Marlboro brand) of the Ferrari Formula One team, and sat on the Formula One Commission as a representative of the sport's sponsors from 2010.
Max Clifford
In 1970, aged 27, and after Gillingham retired, Clifford left Hutchins and started his own agency, Max Clifford Associates. Based in the offices of Joe Cocker's manager, he started off by representing Sinatra, Cocker, Paul and Barry Ryan, Don Partridge, and Marvin Gaye. He later also represented Muhammad Ali and Marlon Brando.
Constantin Joffé
Joffé's advertising work, undertaken as director of Studio Enterprises Inc., later named Studio Associates International, included the "Marlboro Man" cigarette series over the 1960s (the world's longest-running advertising campaign to date) for agency Leo Burnett which changed the target gender of the filtered cigarette from women to men, Hertz cars, and the first Joy dish-washing detergent commercial.
Al Molinaro
He retired from acting in television and films in the early 1990s, but continued to appear in TV commercials until the early 2000s. He appeared in 42 commercials for On-Cor frozen foods between 1987 and 2003. He also starred in television advertisements for Cortaid hydrocortisone cream and Mr. Big paper products.
Marlboro (cigarette)
Over the years, McLaren had to alter the Marlboro livery to comply with regional anti-tobacco sponsorship laws which were in place in countries like France, the United Kingdom and later Germany. The Marlboro logo was replaced by a chevron in , with a barcode in and and from to or with ""McLaren"" in and from to and to . At the 1986 Portuguese Grand Prix, Keke Rosberg's car was painted yellow and white rather than red and white, to advertise Marlboro Lights.
Marlboro Man
When the new Marlboro Country theme opened in late 1963, the actors utilized as Marlboro Man were replaced, for the most part, with real working cowboys. In the same year the campaign began to use Elmer Bernstein's 1960 theme music from "The Magnificent Seven". "In 1963, at the 6 6 6 6 Ranch in Guthrie, Texas, they discovered Carl "Big-un" Bradley. He was the first real cowboy they used, and from then on the lead Marlboro men were real cowboys, rodeo riders, stuntmen." Another of this new breed of real cowboys was Max Bryan "Turk" Robinson, of Hugo, Oklahoma; Turk says that he was recruited for the role while at a rodeo simply standing around behind the chutes, as was the custom for cowboys who had not yet ridden their event. It took only a few years for the results to register. By 1972, the new Marlboro Man would have so much market appeal that Marlboro cigarettes were catapulted to the top of the tobacco industry.
Marlboro Man
The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett. Most filtered cigarette advertising sought to make claims about the technology behind the filter: through the use of complex terminology and scientific claims regarding the filter, the cigarette industry wanted to ease fears about the harmful effects of cigarette smoking through risk reduction. However, Leo Burnett decided to address the growing fears through an entirely different approach: creating ads completely void of health concerns or health claims of the filtered cigarette. Burnett felt that making claims about the effectiveness of filters furthered concerns of the long-term effects of smoking. Thus, refusing to respond to health claims matched the emergent, masculine image of the New Marlboro.
Marlboro (cigarette)
In September 2005, Ferrari signed an extension of their sponsorship arrangement with Marlboro until 2011. This agreement came at a time when tobacco sponsorship had become wholly illegal in the European Union, and other major F1 teams ended their relationships with tobacco companies. In reporting the deal, "F1 Racing" magazine judged it to be a "black day" for the sport, putting non-tobacco funded teams at a disadvantage and discouraging other brands from entering a sport still associated with tobacco. The magazine estimated that in the period between 2005 and 2011, Ferrari received $1 billion from the agreement. Depending on the venue of races and the particular national laws, the Marlboro branding became largely subliminal in most countries.
Marlboro Man
In many countries, the Marlboro Man is an icon of the past due to increasing pressure on tobacco advertising for health reasons, especially where the practice of smoking appears to be celebrated or glorified. The deaths described above may also have made it more difficult to use the campaign without attracting negative comment. The Marlboro Man image continued until at least the early 2000s, in countries such as Germany, Poland and the Czech Republic. It still continues in the United States, and Japan (on tobacco vending machines, for example), where smoking is widespread in the male population.
Christian Haren
He is best remembered for playing the role of the Marlboro Man in print advertisements in the early 1960s.
Circuit de Spa-Francorchamps
From 2007 tobacco advertising bans limited the number of sponsors from the industry finding the sport appealing. From 2010, only the Scuderia Ferrari Marlboro still had tobacco branding; soon after that the team dropped the Marlboro "stripes" from their race cars after accusations of it being linked to subliminal advertising.
Hank Mann
One of Mann's most famous bits was as the "glass door man" in the Three Stooges' short "Men in Black". Later in his career he continued to play bit parts in TV comedies, and made some appearances in several Jerry Lewis film comedies in the 1960s. Although he never really retired completely from the film industry, his later years were spent as an apartment building manager with his wife, Dolly, in the Los Feliz section of Los Angeles.
Marvel Universe (toyline)
Hasbro announced at San Diego Comic-Con 2013 that the Marvel Universe toyline would end in 2013, replaced by a new line focused on Avengers in 2014 and shifting to X-Men in 2015. It was then clarified that this was just a rebranding exercise and essentially a continuation of the old line. While promoted to retailers as "Avengers Infinite" (with some characters carrying a "Marvel Platinum" billing), the actual packaging refers only to "Marvel Infinite Series". There is no explicit mention of an Avengers focus, but some subtle iconography (Mojnir, Captain America's star, Iron Man's head and Hulk's fist). The shift in focus to X-Men did not occur, with no changes in 2015 to the packaging nor to the character selection.
Marlboro Man
"The Cowboy and His Elephant", which is ostensibly a biography of Bob Norris and mainly focuses on his raising an elephant on his ranch, also describes how Norris came to be photographed for "Life" magazine and become the Marlboro Man for the next 12 years.
Marlboro (cigarette)
Marlboro sponsored the Minardi team in . The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was replaced with a barcode.
John Bugas
Bugas's picturesque ranch was used as the filming set for the Marlboro Man cigarette advertisements.
John Smith's Brewery
Dee resigned in 1997, and he was replaced in 1998 with a cardboard cut-out known as the "No Nonsense Man", from the GGT advertising agency. Despite appearing in over 20,000 pubs, clubs and shops, No Nonsense Man was found to have less of an impact than the Dee advertisements.
Louis Cheskin
Perhaps Cheskin's most famous achievement was turning Marlboro cigarettes into a 'man's' cigarette from its original appeal to women. Because more men than women were smokers, Cheskin convinced Phillip Morris that they would have more success by appealing to men. At the time its unique product differentiation was a red wrapper, to hide lipstick marks. Cheskin's recommendations were to redesign the package to denote masculinity, while keeping the red color. His recommendations underlie everything from the 'Man-Sized Flavor' advertising campaign and the now iconic packaging (resembling a medal), to the masculine and virile Marlboro Man himself. The Marlboro Man sported tattoos to give him a rugged backstory and often appeared as a cowboy on horseback (the predominant image that has survived today).
Blockbuster LLC
One of Blockbuster's most well known advertising campaigns was launched during the 2002 Super Bowl. It starred the voices of Jim Belushi and James Woods, as a rabbit and a guinea pig in a pet shop, located across the road from a Blockbuster store. The first campaign ended in 2003. The Carl and Ray campaign started again in 2007 starting with a commercial in the first quarter of Super Bowl XLI.
Kool-Aid Man
The precursor to Kool-Aid Man, the Pitcher Man, was created on July 10, 1954 by Marvin Potts, an art director for a New York advertising agency hired by General Foods to create an image that would accompany the slogan "A 5-cent package makes two quarts." Inspired by watching his young son draw smiley faces on a frosted window, Potts created the Pitcher Man, a glass pitcher with a wide smile emblazoned on its side and filled with Kool-Aid. It was one of several designs Potts created but the only one that stuck, and General Foods began to use the Pitcher Man in all of its advertisements.
Beginning in 1974, Kool-Aid Man was introduced as a walking/talking 6-foot-tall pitcher of cherry Kool-Aid, reportedly voiced by Grey Advertising composer, Richard Berg and created by Alan Kupchick and Harold Karp (of Grey Advertising). Children, parched from playing, or other various activities, would typically exchange a few words referring to their thirst, then put a hand to the side of their mouths and call forth their "friend" by shouting "Hey, Kool-Aid!", whereupon, the Kool-Aid Man would make his grand entrance, breaking through walls, fences, ceilings or furnishings, uttering the famous words "Oh yeah!", then pour the dehydrated youngsters a glass of Kool-Aid from his own supply. Beginning in 1979, in what was seen as a major advance in children's advertising, the character's mouth was animated to "move" in synchronization with the voice actor's singing and/or dialogue.
Red Man
Since then, the brand has sponsored competitive events including the "Red Man All-American Pulling Series", a tractor pulling circuit, and the "Red Man All-American Bass Championship", a fishing competition. In 1991, under pressure from the Federal Trade Commission, which was enforcing a 1986 U.S. statute banning television ads for smokeless tobacco, Red Man agreed to stop displaying its "product logo, selling message or the color or design of the tobacco product or its package" during televised coverage of the tractor pulls. The competitive fishing circuit that culminated in the Bass Championship was sponsored by the company and called the "Red Man Tournament Trail" from 1983 to 2000, after which Wal-Mart took over as the name sponsor.
Marlboro Cup (soccer)
The Marlboro Cup was a soccer tournament which ran on an irregular basis from 1987 to 1990 in the United States. Sponsored by the Philip Morris company to promote its Marlboro brand of cigarettes, the tournament featured both top club as well as national teams.
Ardel Wray
While working at MGM, Wray was diagnosed with cataracts. When her contract on "Guns of Diablo" ended, she returned to Warner Bros., which was closer to home and did not require driving at night, and she continued working as a story analyst there, and at The Walt Disney Studios until her failing vision forced her to stop. To go through the then long and complicated cataract surgery and recovery process, she retired in 1972 and lived in Santa Fe, New Mexico for the next several years – an area she remembered fondly from her trip there in 1943 to find and photograph the places that would become the sets and backdrops in "The Leopard Man".
Team Penske
Cigarette brand Marlboro had been a sponsor with Team Penske since the 1989 Indianapolis 500, and primary sponsor of all Team Penske IndyCars since 1991. Late in 2005, Team Penske announced that Marlboro would not appear on the cars any longer in accordance with the Tobacco Master Settlement Agreement restricting cigarette advertising by name. In 2007, the IndyCar Series cars began to carry "Team Penske" insignia and sponsorship from Mobil 1 (although the cars remained painted in the Marlboro color scheme—in Formula 1 the Scuderia Ferrari Marlboro has a similar set up). For 2009, Verizon Wireless, joined Exxon Mobil as associate sponsors, and the team was billed as Verizon Championship Racing. The third car was driven by Will Power, originally a substitute for Castroneves, carried the No. 12 and featured primary sponsorship of both Verizon Wireless brand and Roger Penske's truck rental business.
Manny MUA
In 2017, Gutierrez and fellow YouTuber Shayla Mitchell were announced as brand ambassadors for Maybelline, specifically Colossal Big Shot Mascara. He is the first male brand ambassador for the brand. He is the second male to be chosen as a spokesperson for a beauty brand after James Charles who had been previously announced as a spokesperson for CoverGirl in October 2016. Later that year, Gutierrez and his ex-friend Jeffree Star announced a collaboration for Star's make-up brand to debut in April. After the announcement, Black Moon Cosmetics sued the duo for copyright and trademark infringement alleging that they had copied their logo without permission. The lawsuit was later resolved. In April 2017, Gutierrez was the only male to make "People" magazine's annual "Most Beautiful" list. In 2018, he was named to "Forbes" annual list of "30 under 30" in the Arts and Style category. In 2018, Manny appeared in season three of "Escape the Night" as the Record Producer.
Ferrari
At the end of the 2006 season, the team courted controversy by continuing to allow Marlboro to sponsor them after they, along with the other F1 teams, made a promise to end sponsorship deals with tobacco manufacturers. A five-year deal was agreed and although this was not due to end until 2011, in April 2008 Marlboro dropped their on-car branding on Ferrari.
Regulation of nicotine marketing
After a brief stint as the title sponsor for the USAC Championship Trail in 1971, Marlboro joined the sport of Indy car racing in 1986.
Green Christmas (Stan Freberg song)
Within six months, Coca-Cola and Marlboro, both recognizably satirized in the record without being named, asked Freberg for advertising campaigns. He turned down Marlboro, but he created a campaign for Coca-Cola that was very effective. And contrary to the predictions of Lloyd Dunn (see above) and others, Freberg's advertising campaigns continued to be in demand and successful for decades.
Last Week Tonight with John Oliver
"Tobacco" is a segment about the tobacco industry, which aired on February 15, 2015, as part of the second episode of the second season. During the eighteen-minute segment, Oliver discusses tobacco industry trends and practices. He also introduces Jeff the Diseased Lung, a mascot he created for the American global cigarette and tobacco company Philip Morris International, the makers of Marlboro brand of cigarettes. The anthropomorphic diseased lung, who smokes and coughs, has been compared to Joe Camel and the Marlboro Man. Oliver and his team promoted the cartoon character by sending shirts with Jeff's image to Togo and displaying billboards in Uruguay, and by encouraging use of the hashtag #JeffWeCan, which trended on Twitter following the broadcast.
Antonio Caro
Similarly to the context behind "Colombia-Marlboro". Caro wanted to highlight the growing consumerism in Colombia that he felt was bringing forth capitalist and imperialist pressures on Colombian identity. Due to the positive feedback he had received after the Marlboro Project, Caro decided to continue the use of advertisement manipulation in order to further the spread of his ideas. Similar works were also taking place in nearby Latin American countries such as Brazil. Although it is not known whether Cildo Meireles` "Coca Cola Project" in 1970 had any effect on Caro, the similarities are helpful in understanding the greater context for advertisement based pieces. Caro`s overarching desire for the piece was for it to be a symbol of the “Americanization” of Colombian industry. Caro at the time felt as if the Colombian government had essentially sold itself to the hands of American industrial giants such as Coca Cola.
Thank You for Smoking
As anti-tobacco campaigns mount and numbers of young smokers decline, Naylor suggests that product placement of cigarettes could once again boost cigarette sales. Naylor's boss, BR, sends Naylor to Los Angeles to bargain for cigarette placement in upcoming movies. Naylor takes along his young son, Joey, in hopes of bonding with him. The next day, Naylor is sent to meet with Lorne Lutch, the cancer-stricken man who once played the Marlboro Man in cigarette ads and is now campaigning against cigarettes. As his son watches, Naylor successfully offers Lutch a suitcase of money for his silence. During the drive back, Nick and Joey discuss the beauty of argument.
Harley Warrick
The Highway Beautification Act of 1965, which prohibited advertising billboards within of an interstate highway, effectively ended the era of painting the sides of barns for advertising. Though nearly all other sign painters went out of business, Warrick continued to work for the Swisher International Group, owner of Mail Pouch Tobacco, painting barns along lesser roads and highways until his retirement in 1991. When the Mail Pouch signs were designated as National Historic Landmarks, they were exempted from regulations against tobacco advertising and Warrick continued to paint. Mail Pouch did not suspend the barn painting advertising campaign until Warrick's retirement.
The Arrow Collar Man
"The Arrow Collar" ads were a collaborative production of New York ad agency Calkins and Holden; Cluett, Peabody advertising director Charles Connolly; and commercial illustrator J. C. Leyendecker. One of Leyendecker's models was his partner, a Canadian named Charles Beach. Another model was a young Huntley Gordon. Hundreds of printed advertisements were produced from 1907 to 1931 featuring the Arrow Collar Man. The fictional Arrow collar man became an icon and by 1920 was receiving fan mail. Fans would cut their favorite collar men out advertisements and hang them on their wall. He inspired a Broadway musical "Helen of Troy" in 1923.
Manningham, Bradford
The purpose-built 1,250 seat Marlboro Cinema was located at the junction of Carlisle Road and Carlisle Street and opened in 1921.
The building was designed by architect T Patrick and is built of red brick with a white tiled entrance and domed tower. It was owned by Moulson's Marlboro Cinema Company headed by Milton Moulson.
Sound films were shown by 1930, and the number of seats was reduced to 1227 in 1944.
Walter Eckert's Star Cinemas (London) Ltd acquired the cinema in 1950 and installed Western Electric sound.
It had a panoramic screen from 1954, but stereo sound was never installed.
Bingo was introduced on a part time basis but the cinema closed fully in 1962 with bingo continuing full-time until 1968.
From 1962 to 1982 it was known as the Liberty Cinema showing Asian films. After closure and removal of the raked floor and balcony the building became a bedding and textile warehouse.
After a major refurbishment by Asian Cine Ltd in 2000, the cinema - now reduced to 400 seats - showed Bollywood films.
In 2001 a blaze wrecked the cinema, and its fire-damaged part was rebuilt as an Asian Marriage Hall and function room.
Orange Man (advertisement)
"Orange Man" marked the debut for the highly successful "You Know When You've Been Tango'd" television campaign, created by HHCL throughout its first run, which would continue in its first run until 1996. Although "Orange Man" was the most notorious of the advertisements, other advertisements in the campaign also proved to be controversial and were banned, including "Exploding Pensioner" (1993) which offended pensioners and several charity groups such as Age Concern, "Scotsman" (1994)–which featured a legless, blue afro-sporting orange Scotsman–for scaring children, and another 1994 advertisement featuring a man's head pop off from his body, which was banned during children's programming for also being too frightening. Nonetheless, by 1994, the campaign had helped Tango double its share on the soft drinks market. One commentary later said "While it's a matter of debate as to how offensive these ads were deemed, as opposed to how good HHCL were at pretending they were offensive and exploiting the publicity, the phrase 'You Know When You've Been Tango'd' wasn't going anywhere for the next decade."
Mike d'Abo
He composed and produced Chris Farlowe's "Handbags and Gladrags", a hit single (which was also notably recorded by Rod Stewart and Stereophonics and subsequently became the theme music to the BBC television show "The Office") and "The Last Goodbye". He also wrote two songs recorded by Rod Stewart on Immediate Records: "Little Miss Understood" and "So Much to Say (So Little Time)." With d'Abo fronting, Manfred Mann enjoyed numerous hits, including "Ragamuffin Man", "Ha Ha Said the Clown," "My Name is Jack" and the Dylan-penned number one hit, "Quinn the Eskimo (The Mighty Quinn)", which they retitled as simply "Mighty Quinn". Manfred Mann subsequently disbanded in 1969.
Orange Man (advertisement)
Despite the controversy, it contributed to a boost of sales by more than a third, and has gained acclaim in later years, even featuring and ranking highly in several lists of the greatest advertisements ever made. A Channel 4/"The Sunday Times" poll in 2000 named "Orange Man" the third best advertisement of all time. It has also been credited as pioneering viral marketing and guerrilla marketing. Different commentators have named it the best advertisement for Tango and the best advertisement created by HHCL. "Orange Man" precedes other Tango advertisements that have been banned, and has been parodied several times.
Harley Davidson and the Marlboro Man
"Harley Davidson and the Marlboro Man" was released to DVD by MGM Home Entertainment on February 23st, 2001 as a Region 1 widescreen DVD and to Blu-Ray disc by Shout Factory (under license from MGM) on May 19th, 2015.
McLaren
In , the Royal Automobile Club and the Fédération Internationale de l'Automobile relaxed the rules regarding commercial sponsorship of Formula One cars, and in , the Yardley of London cosmetics company became McLaren's first title sponsor, and the livery was changed to a predominantly white one to reflect the sponsor's colours. This changed in , when Philip Morris joined as title sponsor through their Marlboro cigarette brand, whilst one car continued to run—ostensibly by a separate team—with Yardley livery for the year. Marlboro's red-and-white branding lasted until , during which time the team went by various names incorporating the word "Marlboro", making it the then longest-running Formula One sponsorship at the time (this has since been surpassed by Hugo Boss sponsorship of the team, which ran from to ).
Marlboro (cigarette)
In the 1920s, advertising for the cigarette was primarily based on how ladylike the filter cigarette was, in an attempt to appeal to the mass market. To this end, the filter had a printed red band around it to hide lipstick stains, calling it ""Beauty Tips to Keep the Paper from Your Lips"".
Mary Jane Russell
In 1956 Mary Jane Russell took legal proceedings against a number of companies over the inappropriate use of an advertising image for Marlboro Book Shops. The image, taken by Avedon, showed her and a man reading in bed together, captioned "For people who take their reading seriously". The image was subsequently sold by the Marlboro Book Shops to a bedsheets company, Spring Mills Inc., where it was touched up to give the man a beard, and advertised in three magazines ("Ladies' Home Journal", "Look", and "Promenade"), inviting readers to submit their own captions, such as "Lost Between the Covers". The company was associated with sleazy advertising, which meant that it had difficulty persuading top-end models to consent to work for them, and Russell, who had not authorized the image to be reused in this way, considered it damaging to her reputation. She subsequently sued both companies, and the three magazines who ran the advertisement. The decision of the New York Supreme Court in 1959 was that the broad release form she had signed with Avedon to allow Marlboro Book Shops use of the image had not authorized its use by other companies. In addition to this the substantial alterations made to the image meant it was no longer the same portrait that Russell had agreed could be used, and therefore she was entitled to damages. The case is still sometimes referenced and used as a case study in law textbooks.
Wayne McLaren
After developing lung cancer in 1990, McLaren became an anti-smoking crusader citing his 30-year smoking habit as the cause of his cancer. During the time of McLaren's anti-smoking activism, Philip Morris denied that McLaren ever appeared in a Marlboro ad. In response, McLaren produced an affidavit from a talent agency that had represented him and a pay check stub asserting that he had been paid for work on a "Marlboro print" job.
Darrell Winfield
As an adult, Winfield moved to Wyoming and began ranching. Executives from Leo Burnett Worldwide, an advertising agency, visited the ranch where Winfield was working in June 1968 to take photographs for a new Phillip Morris sales campaign. They liked Winfield's looks and asked him if he would be interested in working for Marlboro.
Marlboro Challenge
The Marlboro Challenge was an all-star CART series race held from 1987–1992, sponsored by cigarette brand Marlboro. After 1992, the race was discontinued, in part because Phillip Morris reorganized its race sponsorship after the Marlboro Grand Prix of New York fell through. The race was considered a non-points exhibition race, and did not count towards championship standings or official statistics.
Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Richard Prince
Prince's series known as the Cowboys, produced from 1980 to 1992, and ongoing, is his most famous group of rephotographs. Taken from Marlboro cigarette advertisements of the Marlboro Man, they represent an idealized figure of American masculinity. The Marlboro Man was the iconic equivalent of later brands like Ralph Lauren, which used the polo pony image to identify and associate its brand. "Every week. I'd see one and be like, Oh that's mine, Thank you," Prince stated in an interview.
Marlboro (cigarette)
After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men's cigarette in order to fit a market niche of men who were concerned about lung cancer. At the time, filtered cigarettes were considered safer than unfiltered cigarettes, but had been until that time only marketed to women. Men at the time indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women.
Marlboro (cigarette)
From 2005 to 2007, GP2 Series team ART Grand Prix was sponsored by Marlboro. The Marlboro logo's were prominently shown on the car in the 2005 and 2006 seasons, but in 2007 the team only sponsored the brand on the rear wing. In countries where the sponsoring of tobacco was forbidden, the Marlboro logos were replaced with a barcode.
Marlboro (cigarette)
The red and white package was designed by the designer Frank Gianninoto. The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett. The proposed campaign was to present a lineup of manly figures: sea captains, weightlifters, war correspondents, construction workers, etc. The cowboy was to have been the first in this series. While Philip Morris was concerned about the campaign, they eventually gave the green light.
The Burger King
Although the advertisements were mainly shown in North America, advertisements featuring the King surfaced on Channel 4 in the United Kingdom as well as in Germany in early January 2006. The King appeared not to catch on with the UK market and was seemingly retired there after only two brief commercials (featuring him at an ATM and as a pole dancer). However, he returned in summer 2006 as part of Burger King's "Superman Returns" campaign.
Leo Burnett Worldwide
The agency guided Philip Morris (now part of Altria Group) in building Marlboro into a global brand, with an emphasis on manliness as typified by the image of the Marlboro Man on the American Frontier.
Teel Bivins
Bivins's first wife, Cornelia "Ninia" Ritchie, grew up on the JA Ranch southeast of Amarillo. Clarence Hailey Long, the original inspiration of the Marlboro Man advertising campaign, was a foreman at the JA, when he was featured in 1949 in "Life Magazine" photographs about the American West. Long married Cornelia's nanny, Ellen Theresa Rogers. In 2005, Bivins' son, Andrew Montgomery Bivins (born 1979), joined the management team of the JA as the fifth generation heir. Andrew is the grandson of Montgomery Harrison Wadsworth Ritchie, Cornelia's father, who managed the JA from 1935 until his retirement in 1993.
George Armstrong (ice hockey)
Armstrong was announced as the head coach of his former junior team, the Toronto Marlboros, in July 1972. Though he had preferred his previous role as a scout to coaching, Armstrong led the Marlboros to Memorial Cup victories on two occasions: in 1973 and 1975. In 1977, Armstrong's name circulated as a possible successor to Maple Leafs coach Red Kelly when the latter was fired by the team. When approached by the organization with the prospect of assuming head coaching duties however, Armstrong rejected the possibility. His decision resulted in animosity from within the organization and subsequently led to his resignation as coach of the Marlboros that season to accept a scouting post with the Quebec Nordiques.
Tom Arnold (actor)
After Arnold's divorce from Barr, he narrated and starred in several Craftmatic Adjustable Bed commercials that aired throughout 1995. The last commercial that he filmed culminated in Arnold laying in a bed that caught on fire and melted a strand of his underarm hair during the taping; the film was never released. Arnold commented on Twitter in 2014: "Me and Mike (he was one of my best friends) used to laugh about how [I] had a pepsi commercial of my own".
Man Laws
The ads featured the "Men of the Square Table", which consisted of men of great significance in different fields, such as football star Jerome Bettis, pro wrestler Triple H, actor/comedian Eddie Griffin, adventurer Aron Ralston, professional bull-rider Ty Murray, and actor Burt Reynolds, who acts as the Square Table's "de facto" leader. The ads would consist of the men bringing up a certain topic or situation, from simple beer-related topics, such as whether anything other than beer be stored in the garage fridge, or if one can take leftover beers that he brought to a party back home. Other topics would be slightly more serious, such as how long one can wait before asking out his best friend's ex-girlfriend, or if it's time to retire the "high-five" celebration. After a short discussion on the topic, the men will come to a consensus on a new Man Law, at which point the men raise their beer bottles (or sometimes cans) and proclaim, "Man Law!", at which point the Square Table's elderly scribe would write the new Man Law down. The Miller Brewing Co. unveiled a new football-related advertising campaign to effectively replace the Man Law ads starting the week of September 2, 2007, to coincide with the start of the 2007 NFL Regular Season. The series is called More Taste League (MTL) and these ads consist of actor John C. McGinley portraying The Commish of beer to protect Miller Lite's status as the beer of choice. Miller had signed a new agency to handle their TV and radio ads, with the first ones to be unveiled during that time.
Marlboro (cigarette)
Philip Morris also made various sports-related billboards, stickers and other memorabilia throughout the years, mainly promoting the Marlboro brand via its McLaren and Ferrari teams partnerships in places like Russia and Monaco.
Darrell Winfield
The first Marlboro advertisement that Winfield appeared in was "The Sheriff".
Marlboro (cigarette)
Over the years, Ferrari, just like McLaren, had to alter the Marlboro livery in various ways to comply with regional anti-tobacco sponsoring laws which were in place in countries like France, the United Kingdom and later Germany. The Marlboro logo was removed completely or replaced with a white space from to (The Ferrari cars had white spaces over Marlboro occasionally in and ), changed to a ""bar code"" from to 1999 and in and , or the text was removed while keeping the chevron with the driver's name () and in the team member clothing, the Marlboro logo became a white square with a red stripe above with the driver's written name from the 1980s until . The team used a special livery for the 2001 Italian Grand Prix in remembrance of the September 11 attacks in the United States; both cars ran without any sponsorship livery and sported matte black nose-cones. In the 2005 Bahrain Grand Prix the cars sported black nosecones as a sign of mourning for Pope John Paul II.
Dave Thornbury
As an adult, Thornbury first learned saddlery in Michigan but fine-tuned his art and tooling skills later from a Pima saddler named Mervyn Ringlero. Thornbury moved to California in the 1970s and became popular worldwide for his saddles and leather goods that included work for stuntmen in Hollywood. Thornbury continued in the rodeo as a Bronc rider, and at one point, was hired to model for Marlboro Man ads.
Marlboro (cigarette)
In mid-2006, special "racing editions" of Marlboro Red were sold in the UK, with a Ferrari-inspired design, although the Ferrari name and badge were not used. In April 2008, Marlboro displayed explicit on-car branding on Ferrari for the last time, then permanently replaced with a variety of barcodes in place of it. Since then, there were calls from leading health officials, the European Commissioner for Health and influential doctors for a review of the subliminal advertising contract Marlboro has with Advertising Guerrilla and Ferrari, due to the implications of influencing the purchase of cigarettes with possible subliminal advertising, as no tobacco products can be promoted in sporting events in Europe by law. The Ferrari team claimed the barcode was part of the car design, not an advertising message.
William Thourlby
Compared to colleagues who were also the faces of Marlboro during that time, Thourlby claimed that he never smoked cigarettes or consumed alcohol. He was friends with the athlete Jim Thorpe when they partnered to open up a restaurant in Los Angeles. Thourlby said of his relationship with Thorpe, “Jim adopted me as his son in an Indian ceremony — I called him Dad and he called me 'my boy.'" Thorpe helped Thourlby land several roles in movies before his Marlboro campaign.
Thourlby owned and operated a men's clothing store on Peachtree St. in Atlanta in the 1970s where he personally consulted with each customer on style, fit and tailoring of each suit.
Until his death, Thourlby lived alone in the New York Athletic Club for 40 years and was one of its three permanent tenants.
Marlon Brando
In 2004, Brando recorded voice tracks for the character Mrs. Sour in the unreleased animated film "Big Bug Man". This was his last role and his only role as a female character.
Jay Conrad Levinson
As an ad agency executive some notable marketing campaigns and achievements Levinson collaboratively developed include the Marlboro Man, the Pillsbury Doughboy, Allstate's good hands, United's friendly skies, the Sears Diehard battery, Morris the Cat, Tony the Tiger, and the Green Giant]].
Naked Cowboy
Burck alleged that the ads infringe on his trademark by "using his likeness, persona, and image for commercial purposes without his written permission and by falsely suggesting that he endorses M&M's candy." The Cowboy’s lawsuit, filed in federal court in Manhattan, requests an injunction stopping Mars from using the Naked Cowboy's likeness to advertise M&M’s products, up to $100 million in punitive damages, and attorney's fees. On June 23, 2008, the court issued a decision that dismissed a portion of the suit relying on New York law but rejected a motion by the defendants to dismiss the trademark claims. In a filing dated November 7, 2008, both Mars Incorporated and Burck agreed and stipulated that the action be dismissed with prejudice, with each party bearing its own costs and attorney's fees. The terms of the settlement were not disclosed.
Shell Answer Man
The campaign was developed in the late 1960s for Shell by the advertising firm of Ogilvy & Mather, a relationship that would continue for nearly four decades. Print ads addressed other oil uses, such as touting the benefits of switching to an oil-powered hot water heater and encouraging those using oil to heat their homes to ensure they have enough oil in their tank before the cold weather arrives. By the time Shell ended the relationship in 1999, Ogilvy & Mather had 60 employees based in Houston, Texas largely dedicated to the Shell account, and when O&M closed the office in Houston it dropped other local accounts that it could no longer justify supporting.