Volkswagen
Volkswagens were first exhibited and sold in the United States in 1949, but sold only two units in America that first year. On entry to the U.S. market, the VW was briefly sold as a "Victory Wagon". Volkswagen of America was formed in April 1955 to standardise sales and service in the United States. Production of the Type 1 Volkswagen Beetle increased dramatically over the years, the total reaching one million in 1955.
Corgi Toys
The Karrier Bantam Lucozade Van (411) was introduced in August 1958 and featured a sliding plastic door, yellow paintwork and adverts for Lucozade energy drink on the side. This model was updated in May 1962 to become the Dairy Produce Van (435) now painted pale blue and white and with a 'Drive Safely on Milk' advert on the side. A Volkswagen van (433) was introduced in December 1962 finished in two tone red and white along with the Volkswagen Kombi (434) which was finished in green and white paintwork. A rare promotional version of the van was produced for the Dutch department store Vroom & Dreesman. In February 1963 the basic Volkswagen van was updated with Trans-o-lite headlamps as the Volkswagen Toblerone van (441). It was painted pale blue and finished with transfers along the sides advertising Toblerone chocolate bars. In March 1964 a Volkswagen Pick Up (432) was introduced to the range which came complete with a plastic canopy, and in December 1966 the pick up was converted to become the Volkswagen Breakdown Truck (490).