Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Mitzi Martin
After a successful career as a fashion model, Martin embarked on an acting career. In 1991, she made her first appearance in the feature film "Harley Davidson and the Marlboro Man". It wasn't until 2000 that Martin focused her attention to acting appearing in films such as "Dude, Where's my Car?", "Joe Dirt", "S1m0ne" and "The Island".