Atari
In 1971, Nolan Bushnell and Ted Dabney founded a small engineering company, Syzygy Engineering, that designed and built "Computer Space", the world's first commercially available arcade video game, for Nutting Associates. On June 27, 1972, the two incorporated Atari, Inc. and soon hired Al Alcorn as their first design engineer. Bushnell asked Alcorn to produce an arcade version of the Magnavox Odyssey's Tennis game, which would be named Pong. While Bushnell incorporated Atari in June 1972, Syzygy Company was never formally incorporated. Before Atari's incorporation, Bushnell considered various terms from the game Go, eventually choosing "atari", referencing a position in the game when a group of stones is imminently in danger of being taken by one's opponent. Atari was incorporated in the state of California on June 27, 1972.
In 1973, Atari secretly spawned a competitor called Kee Games, headed by Nolan's next door neighbor Joe Keenan, to circumvent pinball distributors' insistence on exclusive distribution deals; both Atari and Kee could market virtually the same game to different distributors, each getting an "exclusive" deal. Joe Keenan's management of the subsidiary led to him being promoted president of Atari that same year.
Asteroids (video game)
A prototype of "Asteroids" was well received by several Atari staff and engineers, who would "wander between labs, passing comment and 
stopping to play as they went". Logg was often asked when he would be leaving by employees eager to play the prototype, so he created a second prototype specifically for staff to play. Atari went to Sacramento, California for testing, setting up prototypes of the game in local arcades to measure its potential success. The company also observed veteran players and younger players during focus group sessions at Atari itself. A group of old players familiar with "Spacewar!" struggled to maintain grip on the thrust button and requested a joystick, whereas younger players accustomed to "Space Invaders" noted they get no break in the game. Logg and other Atari engineers observed proceedings and documented comments in four pages.
"Asteroids" was released for the Atari 2600 and Atari 8-bit family in 1981 and Atari 7800 in 1986. Released in 1981, the 2600 port was the first game to use bank switching, a technique developed by Carl Nielsen's group of engineers that increased available ROM space from 4 KB to 8 KB. Brad Stewart, the programmer tasked to work on the port, used bank switching to complete the game. A port for the Atari 5200, identical to the Atari 8-bit computer version, was in development in 1982, but was not published.