Lincoln Motor Company
Lincoln Motor Company was founded in 1917 by Henry M. Leland, naming it after Abraham Lincoln; in 1922, Lincoln was acquired by Ford. Following World War II, Ford formed the Lincoln-Mercury Division, pairing Lincoln with its mid-range Mercury brand through 2010. In 2012, Ford rebranded the Lincoln division under its original name, Lincoln Motor Company. Originally founded as a freestanding division above Lincoln, Continental was integrated within Lincoln in 1959. The Continental-branded Mark Series was marketed through Lincoln starting in 1968, adapting the Lincoln name in 1986. The Lincoln star emblem is derived from a badge first used on the 1956 Continental Mark II.
Lincoln Capri
These were the first Lincolns produced at the new Wixom, Michigan, plant, and were made on a unibody platform much like the Lincoln-Zephyr and the original Lincoln Continental. While advertising brochures made the case that Continental Division was still a separate make, the car shared its body with that year's Lincoln. The Lincoln Capri was the base model in the Lincoln product line, with the Lincoln Premiere positioned as higher level of standard equipment. Lincoln lost over $60 million during 1958-1960, partly reflecting the expense of developing perhaps the largest unibody car ever made. The 1958 full-size Lincoln sold poorly in all models because of the economic recession in the U.S.