Rebound (video game)
Development of "Rebound" began in late 1973, as one of several variations they produced in 1974 on the gameplay of the successful "Pong" (1972), Atari's first game and the fourth-ever arcade game. Around the same time, Atari launched Kee Games, a subsidiary meant to produce clone games of Atari's products and act as a competitor in order to expand into more distribution channels in the same region than the industry typically supported. Kee's first game, released in March 1974, was "Spike", a clone of "Rebound", which added a "spike" button to the game that made the paddle jump up and attempt to bounce the ball downwards instead of up. In addition to the base game, Atari sold a conversion kit to convert any Atari two-player "Pong" variant into "Rebound", and in 1977 "Rebound" was included in "Video Olympics" for the Atari 2600, a collection of "Pong" variants.
Rebound (video game)
The arcade game market is split into manufacturers, distributors, and operators; manufacturers like Atari sell game machines to distributors—who handle several types of electronic machines—who in turn sell them to the operators of locations. In the early 1970s, distributors bought games on an exclusive basis, meaning that only one distributor in each distribution region would carry products from a given arcade game manufacturer, restricting the manufacturer to only the operators that distributor sold to. Atari, in 1973 just over a year old and largely based on their hit first game "Pong", felt that as a smaller manufacturer this setup severely limited their ability to sell arcade games: they could only contract with a limited number of distributors, who would only buy a limited number of games per year. To work around this, Atari set up a secret subsidiary company in September 1973, Kee Games, which was intended to sell clones of Atari's games, in effect doubling their potential reach. The first such game by Kee, released in March 1974, was "Spike", a clone of "Rebound" with the addition of the "spike" button that made the paddle jump up to attempt to knock the ball downwards; other than that addition it is functionally the same game.