Voyageurs
Europeans mainly traded alongside the coast of North America with Native Americans. The early fur trade with Native Americans, which developed alongside the coasts of North America, was not limited to the beaver. Beavers were not particularly valued and people preferred "fancy fur" or "fur that is used with or on the pelt. The fur trade was viewed as secondary to fishing during this era.
The earliest North American fur trading did not include long distance transportation of the furs after they were obtained by trade with the First Nations; it started with trading near settlements or along the coast or waterways accessible by ship. Soon, coureurs des bois achieved business advantages by travelling deeper into the wilderness and trading there. By 1681, the King of France decided to control the traders by publishing an edict that banned fur and pelt trading in New France.
Fur trade
Colonial trading posts in the southern colonies also introduced many types of alcohol (especially brandy and rum) for trade. European traders flocked to the North American continent and made huge profits from the exchange. A metal axe head, for example, was exchanged for one beaver pelt (also called a 'beaver blanket'). The same pelt could fetch enough to buy dozens of axe heads in England, making the fur trade extremely profitable for the Europeans. The Natives used the iron axe heads to replace stone axe heads which they had made by hand in a labor-intensive process, so they derived substantial benefits from the trade as well. The British began to see the ill effects of alcohol on Natives, and the chiefs objected to its sale and trade. The Royal Proclamation of 1763 prohibited sale by European settlers of alcohol to the Indians in Canada, following the British takeover of the territory after it defeated France in the Seven Years' War (known as the French and Indian War in North America).