Raw (WWE brand)
Raw is a brand of the U.S. based professional wrestling promotion WWE. The brand was first established on March 25, 2002, with a draft on "Monday Night Raw" and went into effect one week later on April 1. The brand split was discontinued in August 2011, but was brought back in July 2016. Wrestlers assigned to the Raw brand wrestle predominantly on the "Raw" television program as well as "Main Event", the seasonal "Mixed Match Challenge", and Raw branded or co-branded pay-per-view events and WWE Network events. During the first brand split, they also competed on "Heat" and on "ECW" under a talent exchange program.
WWE brand extension
On May 25, 2006, WWE announced a launch of a new brand, ECW, a revival of the 1990s promotion. The new brand debuted on Sci Fi Channel on June 13, 2006, with its final episode on February 16, 2010, on the rebranded Syfy. It was replaced the following week with "WWE NXT".