Nintendo video game consoles
Although the company had earlier released Color TV Game and Game & Watch, which were their first and second systems respectfully, they did not achieve worldwide success until the release of the Nintendo Entertainment System (NES) in 1983. The NES restarted the video game industry after the video game crash of 1983, and was an international success. In 1989, Nintendo released the Game Boy, which became the first handheld console to sell in large numbers. In the early 1990s, Nintendo's market lead began to decrease; although the 1990 Super Nintendo Entertainment System (SNES) was a strong seller, the Mega Drive/Genesis was a very strong contender. Nintendo and Sega would both lose a significant portion of the console market towards the end of the 1990s, as Sony Computer Entertainment's PlayStation became the most popular console, beating the Nintendo 64, though Nintendo managed to sell more than Sega Saturn.
Nintendo Entertainment System (Model NES-101)
Nintendo marketed the NES-101 model as the NES Control Deck, exactly the same as the original NES-001 model, only with a "new design" mark on the packaging. It retailed in North America for $49.99 USD (equivalent to $ in ). This was at a significantly lower price than the already released Super Nintendo Entertainment System. The NES-101 control deck came packaged with a redesigned version of the standard NES controller (model number NES-039) shaped very similarly to the Super NES controller.