Big Apple
"Big Apple" is a nickname for New York City. It was first popularized in the 1920s by John J. Fitz Gerald, a sports writer for the "New York Morning Telegraph". Its popularity since the 1970s is due in part to a promotional campaign by the New York tourist authorities.
Big Apple
Uses of the term abound elsewhere in the names of cultural products and events in or concerning New York, including the Big Apple Anime Fest, the Big Apple Theater Festival, Jess Teong's The Kid from the Big Apple and Kajagoogoo's Big Apple, and playful uses of the nickname have been seen, such as Patrick Downey's 2008 historical study of New York City's criminal underworld, entitled "Bad Seeds in the Big Apple."