Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
KDAF
CBS, meanwhile, had a thirteen-month leeway to find a new Dallas–Fort Worth affiliate, as its contract with KDFW did not expire until July 1, 1995. In the interim, for the first year of the network's contract with the NFC, KDAF assumed the local broadcast rights to the Dallas Cowboys – which previously had most of their games that were carried on broadcast television air on KDFW starting in 1962 through the NFC's contract with CBS, with the telecasts often drawing high ratings for that station – as a lame-duck O&O, when Fox formally began airing NFL telecasts on September 12, 1994 (Fox had aired its first NFL preseason game telecasts the month before). After approaching longtime NBC affiliate KXAS-TV (channel 5) and later being turned down for an affiliation deal by its then-owner LIN Broadcasting, on September 14, 1994, Gaylord Broadcasting reached an agreement to affiliate KTVT (channel 11) with CBS, in exchange for also switching its sister independent station in Tacoma, Washington, KSTW (now a CW owned-and-operated station), to the network.