Pluralistic ignorance
In social psychology, pluralistic ignorance is a situation in which a majority of group members privately reject a norm, but go along with it because they incorrectly assume that most others accept it. This is also described as "no one believes, but everyone thinks that everyone believes". In short, pluralistic ignorance is a bias about a social group, held by the members of that social group.
Ignorance management
The key principle of this theory is that knowledge management (KM) could better be seen as Ignorance Management due to the fact that it is impossible for someone to comprehend and understand everything in a complete way. The only real wisdom is in recognising the limits and extent of one's knowledge and therefore, KM is essentially a matter of sharing the extent of one's ignorance with other people, and thus learning together. This process of knowing what is needed to know and also acknowledging the power of understanding the unknown, could develop a tacit understanding and could improve both short-term opportunistic value capture and longer term business sustainability (Israilidis et al. 2012).