Big Apple
Although the history of "Big Apple " was once thought a mystery, a clearer picture of the term's history has emerged due to the work of amateur etymologist Barry Popik, and Gerald Cohen of Missouri University of Science and Technology. A number of false theories had previously existed, including a claim that the term derived from a woman named Eve who ran a brothel in the city. This was subsequently exposed as a hoax.
New York City
New York is a global hub of business and commerce. The city is a major center for banking and finance, retailing, world trade, transportation, tourism, real estate, new media, traditional media, advertising, legal services, accountancy, insurance, theater, fashion, and the arts in the United States; while Silicon Alley, metonymous for New York's broad-spectrum high technology sphere, continues to expand. The Port of New York and New Jersey is also a major economic engine, handling record cargo volume in 2017, over 6.7 million TEUs. New York City's unemployment rate fell to its record low of 4.0% in September 2018.