Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
McLaren
In , the Royal Automobile Club and the Fédération Internationale de l'Automobile relaxed the rules regarding commercial sponsorship of Formula One cars, and in , the Yardley of London cosmetics company became McLaren's first title sponsor, and the livery was changed to a predominantly white one to reflect the sponsor's colours. This changed in , when Philip Morris joined as title sponsor through their Marlboro cigarette brand, whilst one car continued to run—ostensibly by a separate team—with Yardley livery for the year. Marlboro's red-and-white branding lasted until , during which time the team went by various names incorporating the word "Marlboro", making it the then longest-running Formula One sponsorship at the time (this has since been surpassed by Hugo Boss sponsorship of the team, which ran from to ).