Big Apple
Although the history of "Big Apple " was once thought a mystery, a clearer picture of the term's history has emerged due to the work of amateur etymologist Barry Popik, and Gerald Cohen of Missouri University of Science and Technology. A number of false theories had previously existed, including a claim that the term derived from a woman named Eve who ran a brothel in the city. This was subsequently exposed as a hoax.
Big Apple
Today the name enjoys exclusive ubiquity in literature and speech referring to New York City, and is used with regularity by journalists and news-headline writers across the English-speaking world.