Volkswagen
Volkswagens were first exhibited and sold in the United States in 1949, but sold only two units in America that first year. On entry to the U.S. market, the VW was briefly sold as a "Victory Wagon". Volkswagen of America was formed in April 1955 to standardise sales and service in the United States. Production of the Type 1 Volkswagen Beetle increased dramatically over the years, the total reaching one million in 1955.
Audi Brussels
In addition to his business as a Volkswagen importer, D’Ieteren had been the Belgian importer before the war of several US brands including Studebaker. A few months after the importation deal with Volkswagen, in April 1949, the first locally assembled Studebaker emerged from what had now become a car factory. Thanks to the partnership between D’Ietern and Studebaker, Studebaker became the third most popular American car in Belgium, behind Ford and Chevrolet.