Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Mike W. Barr
Barr's debut as a comics professional came in DC Comics' "Detective Comics" #444 (Dec. 1974-Jan. 1975), for which he wrote an eight-page back-up mystery feature starring the Elongated Man. Another Elongated Man story followed in "Detective Comics" #453 (Nov. 1975). He wrote text articles and editorial replies in letter columns for the next few years. By mid-1980 he was writing regularly for both DC and Marvel, including stories for "Mystery in Space", "Green Lantern", "The Brave and the Bold", "Marvel Team-Up", and a Spider-Man/Scarlet Witch team-up in "Marvel Fanfare" #6.