Episteme
"Episteme" is a philosophical term derived from the Ancient Greek word ἐπιστήμη "epistēmē", which can refer to knowledge, science or understanding, and which comes from the verb , meaning "to know, to understand, or to be acquainted with".
Mark Forsyth
The popularity of "Inky Fool" led to Forsyth's first book publishing deal in 2011 with Icon Books. In "The Etymologicon: A Circular Stroll Through the Hidden Connection of The English Language," Forsyth explains the meanings and derivations of well-known words and phrases, and explores the strange connections between words in a stream-of-consciousness fashion. The book's title, originally called "Point Blank Check Mate: The Inky Fool's Book of Word Association", references the poet John Milton who purportedly invented the word "etymologicon" to describe a book containing etymologies. The book's structure, described as whimsical, leads the reader to "unexpected coinages and devious linkages, sexy, learned and satisfyingly obscure." It is, according to reviewer Karin Schimke, "a cursory run through history presented with a wry eye and a peculiar sense of humor." Reviewer Robert McCrum wrote, "Not since "Eats, Shoots & Leaves" has a book about language...attracted so much attention in bookshops, running through successive reprints." "The Etymologicon" was a "Sunday Times" No. 1 Bestseller in January 2012.