Prose
The word "prose" first appears in English in the 14th century. It is derived from the Old French "prose", which in turn originates in the Latin expression "prosa oratio" (literally, straightforward or direct speech).
Augustan prose
Augustan prose is somewhat ill-defined, as the definition of ""Augustan"" relies primarily upon changes in taste in poetry. However, the general time represented by Augustan literature saw a rise in prose writing as high literature. The essay, satire, and dialogue (in philosophy and religion) thrived in the age, and the English novel was truly begun as a serious art form. At the outset of the Augustan age, essays were still primarily imitative, novels were few and still dominated by the Romance, and prose was a rarely used format for satire, but, by the end of the period, the English essay was a fully formed periodical feature, novels surpassed drama as entertainment and as an outlet for serious authors, and prose was serving every conceivable function in public discourse. It is the age that most provides the transition from a court-centered and poetic literature to a more democratic, decentralized literary world of prose.