WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WCBS-TV
WCBS-TV's history dates back to CBS' opening of experimental station W2XAB on July 21, 1931, using the mechanical television system that had been more-or-less perfected in the late 1920s. Its first broadcast featured New York Mayor Jimmy Walker, Kate Smith, and George Gershwin. The station had the first regular seven-day broadcasting schedule in American television, broadcasting 28 hours a week. Among its early programming included "The Television Ghost" (1931–1933), "Helen Haynes" (1931–1932) and "Piano Lessons" (1931–1932).