Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Soho
Great Marlborough Street was first laid out in the early 18th century, and named after the military commander John Churchill, 1st Duke of Marlborough. The street was initially fashionable, and was home to numerous peers. The London College of Music was based at No. 47 from 1896 to 1990, while the department store Liberty is on the corner with Regent Street. The street was the location of Philip Morris's original London factory and gave its name to the Marlboro brand of cigarettes. Marlborough Street Magistrates Court was based at No. 20–21 and had become one of the country's most important magistrates courts by the late 19th century. The Marquess of Queensbury's libel trial against Oscar Wilde took place here in 1895. The Rolling Stones' Mick Jagger and Keith Richards were tried for drugs possession at the court in 1967, with fellow band member Brian Jones being similarly charged a year later.