Emerging church
While some Evangelicals emphasize eternal salvation, many in the emerging church emphasize the here and now. Participants in this movement assert that the incarnation of Christ informs their theology. They believe that as God entered the world in human form, adherents enter (individually and communally) into the context around them and aim to transform that culture through local involvement. This holistic involvement may take many forms, including social activism, hospitality and acts of kindness. This beneficent involvement in culture is part of what is called missional living. Missional living leads to a focus on temporal and social issues, in contrast with a perceived evangelical overemphasis on salvation. Drawing on research and models of contextual theology, Mobsby asserts that the emerging church is using different models of contextual theology than conservative evangelicals, who tend to use a "translation" model of contextual theology (which has been criticized for being colonialist and condescending toward other cultures); the emerging church tends to use a "synthetic" or "transcendent" model of contextual theology. The emerging church has charged many conservative evangelical churches with withdrawal from involvement in contextual mission and seeking the contextualization of the gospel.
Evangelicalism
In the early 20th century, evangelical influence declined within mainline Protestantism and Christian fundamentalism developed as a distinct religious movement. Between 1950 and 2000 a mainstream evangelical consensus developed that sought to be more inclusive and more culturally relevant than fundamentalism, while maintaining conservative Protestant teaching. According to Brian Stanley, professor of world Christianity, this new postwar consensus is termed "neo-evangelicalism", the "new evangelicalism", or simply "evangelicalism" in the United States, while in Great Britain and in other English-speaking countries, it is commonly termed "conservative evangelicalism". Over the years, less-conservative evangelicals have challenged this mainstream consensus to varying degrees. Such movements have been classified by a variety of labels, such as progressive, open, post-conservative, and post-evangelical.