Breast augmentation
The modern prosthetic breast was invented in 1961, by the American plastic surgeons Thomas Cronin and Frank Gerow, and manufactured by the Dow Corning Corporation; in due course, the first augmentation mammoplasty was performed in 1962. There are five generations of medical device technology for the breast-implant models filled with silicone gel; each generation of breast prosthesis is defined by common model-manufacturing techniques.
Kay Cohen
Cohen's Biofit uplift bra had the biggest Bra launch in Limited Brands history (Victoria's secret parent company). Cohen's innovation was to engineer a push-up bra customized to each cup size, delivering a graduation of cleavage appropriate to the woman's bust size. Cohen again worked with Sophie Monk for the Australian Biofit launch, Monk appeared in a music video where she performed Push It, which was mastered by her then fiancee Benji Madden. Due to the agreement with Victoria's secret, Biofit was subsequently renamed Myfit in the Australian Market.