Emerging church
While some Evangelicals emphasize eternal salvation, many in the emerging church emphasize the here and now. Participants in this movement assert that the incarnation of Christ informs their theology. They believe that as God entered the world in human form, adherents enter (individually and communally) into the context around them and aim to transform that culture through local involvement. This holistic involvement may take many forms, including social activism, hospitality and acts of kindness. This beneficent involvement in culture is part of what is called missional living. Missional living leads to a focus on temporal and social issues, in contrast with a perceived evangelical overemphasis on salvation. Drawing on research and models of contextual theology, Mobsby asserts that the emerging church is using different models of contextual theology than conservative evangelicals, who tend to use a "translation" model of contextual theology (which has been criticized for being colonialist and condescending toward other cultures); the emerging church tends to use a "synthetic" or "transcendent" model of contextual theology. The emerging church has charged many conservative evangelical churches with withdrawal from involvement in contextual mission and seeking the contextualization of the gospel.
Seventh-day Adventist theology
This belief in conditional immortality has been one of the doctrines used by critics (particularly in the past) to claim that the church is not a mainstream Christian denomination. However, this view is becoming more mainstream within evangelicalism, as evidenced by the British Evangelical Alliance "ACUTE" report, which states the doctrine is a "significant minority evangelical view" which has "grown within evangelicalism in recent years". Evangelical theologian and conditionalist Clark Pinnock suggests Adventist Le Roy Edwin Froom's "The Conditionalist Faith of our Fathers", 2 vols. as "a classic defense on conditionalism".