Cadillac
Cadillac was formed from the remnants of the Henry Ford Company. After a dispute between Henry Ford and his investors, Ford left the company along with several of his key partners in March 1902. Ford's financial backers William Murphy and Lemuel Bowen called in engineer Henry M. Leland of Leland & Faulconer Manufacturing Company to appraise the plant and equipment in preparation for liquidating the company's assets. Instead, Leland persuaded the pair to continue manufacturing automobiles using Leland's proven single-cylinder engine. A new company called the Cadillac Automobile Company was established on 22 August 1902, re-purposing the Henry Ford Company factory at Cass Street and Amsterdam Avenue. It was named after French explorer Antoine Laumet de La Mothe, sieur de Cadillac, who had founded Detroit in 1701.
Cadillac
The front-wheel-drive Eldorado was launched in 1967, setting a new standard for a personal luxury car. Its simple, elegant design was a far cry from the tailfin and chrome excesses of the 1950s. Cadillac's success grew against rivals Lincoln and Imperial, which had division sales topping all of Chrysler for the first time in 1970. The new engine that debuted in the 1968 model year, designed for an ultimate capacity potential of , was increased to for the 1970 Eldorado. It was adopted across the model range beginning in 1975. Driver and front passenger airbags ("Air Cushion Restraint System") began to be offered on some Cadillac, as well as other Buick and Oldsmobile luxury models, in 1974, however this option was unpopular as was discontinued after the 1976 model year. The pillarless Coupe deVille ended with the 1973 model, while the Sedan deVille remained pillarless through 1976.