Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Kid Marvelman
The character was created by Mick Anglo and first appeared in "Marvelman" #102, published in July 1955, as one of the sidekicks of the title character. He is the alter-ego of Johnny Bates and transforms into superhuman form by saying the word "Marvelman" (later, for legal reasons, "Miracleman"). When publisher L. Miller & Son closed its doors in 1963, Kid Marvelman was abandoned along with the rest of the cast.