Camera Works
In Chapter Three, North considers "Close Up", the European film magazine published in Switzerland "with the more-or-less constant assistance of H.D." from 1927 to 1933. Noting the "considerable convergence of the literary world and the no longer quite so new medium of the movies" by 1927, North furthers his examination of international modernism's struggle with sound by pursuing the introduction of sound technology into silent cinema as a revealing moment in the history of globalization. Hollywood's attempts to cope with "the foreign problem", or that 9/10 of the world's population in 1927 did not speak English, often by shooting films in five different languages, are contrasted with utopian strategies advanced by the avant-garde that attempted to bring about an international film culture of the future based on global multilingualism or even Esperanto. In Chapter Two, North argued that sound came just as critics were raising silent film to the status of art, and here he shows how these two instances of perceived contamination, sound as intruder into the autonomous visuality of film and sound as divisive force in the international medium of the eye, often inflected or contradicted one another in the pages of the magazine. North concludes by stating: ""Close Up" registers an awareness in modernism of the strangeness opened up within ordinary experience by the new media, which, instead of establishing a new universal language, had exposed the inherent unfamiliarity of languages long in use."
Sound film
Over the course of 1928, as Warner Bros. began to rake in huge profits due to the popularity of its sound films, the other studios quickened the pace of their conversion to the new technology. Paramount, the industry leader, put out its first talkie in late September, "Beggars of Life"; though it had just a few lines of dialogue, it demonstrated the studio's recognition of the new medium's power. "Interference", Paramount's first all-talker, debuted in November. The process known as "goat glanding" briefly became widespread: soundtracks, sometimes including a smatter of post-dubbed dialogue or song, were added to movies that had been shot, and in some cases released, as silents. A few minutes of singing could qualify such a newly endowed film as a "musical." (Griffith's "Dream Street" had essentially been a "goat gland.") Expectations swiftly changed, and the sound "fad" of 1927 became standard procedure by 1929. In February 1929, sixteen months after "The Jazz Singer"'s debut, Columbia Pictures became the last of the eight studios that would be known as "majors" during Hollywood's Golden Age to release its first part-talking feature, "Lone Wolf's Daughter". In late May, the first all-color, all-talking feature, Warner Bros.' "On with the Show!", premiered.