Atari
In 1971, Nolan Bushnell and Ted Dabney founded a small engineering company, Syzygy Engineering, that designed and built "Computer Space", the world's first commercially available arcade video game, for Nutting Associates. On June 27, 1972, the two incorporated Atari, Inc. and soon hired Al Alcorn as their first design engineer. Bushnell asked Alcorn to produce an arcade version of the Magnavox Odyssey's Tennis game, which would be named Pong. While Bushnell incorporated Atari in June 1972, Syzygy Company was never formally incorporated. Before Atari's incorporation, Bushnell considered various terms from the game Go, eventually choosing "atari", referencing a position in the game when a group of stones is imminently in danger of being taken by one's opponent. Atari was incorporated in the state of California on June 27, 1972.
In 1973, Atari secretly spawned a competitor called Kee Games, headed by Nolan's next door neighbor Joe Keenan, to circumvent pinball distributors' insistence on exclusive distribution deals; both Atari and Kee could market virtually the same game to different distributors, each getting an "exclusive" deal. Joe Keenan's management of the subsidiary led to him being promoted president of Atari that same year.
History of video games
In 1972, Nolan Bushnell and Ted Dabney decided to strike out on their own and incorporated their preexisting partnership as Atari. After seeing a demonstration of the Magnavox Odyssey ahead of its release, Bushnell charged new hire Allan Alcorn to create a version of that system's table tennis game as a practice project to familiarize himself with video game design. Alcorn's version ended up being so fun that Atari decided to release it as "Pong". Available in limited quantities in late 1972, "Pong" began reaching the market in quantity in March 1973, after which it ignited a new craze for ball-and-paddle video games in the coin-operated amusement industry. The success of "Pong" did not result in the displacement of traditional arcade amusements like pinball, but did lay the foundation for a successful video arcade game industry. Roughly 70,000 video games, mostly ball-and-paddle variants, were sold in 1973 by a combination of recent startups like Atari, Ramtek, and Allied Leisure and established Chicago firms like Williams, Chicago Coin, and the Midway subsidiary of Bally Manufacturing.