Janeite
Janeitism did not begin until after the publication of J. E. Austen-Leigh's "A Memoir of Jane Austen" in 1870, when the literary elite felt that they had to separate their appreciation of Austen from that of the masses. The term "Janeite" was originally coined by the literary scholar George Saintsbury in his 1894 introduction to a new edition of "Pride and Prejudice". As Austen scholar Deidre Lynch explains, "he meant to equip himself with a badge of honor he could jubilantly pin to his own lapel". In the early twentieth century, Janeitism was "principally a male enthusiasm shared among publishers, professors, and literati". Rudyard Kipling even published a short story entitled "The Janeites" about a group of World War I soldiers who were secretly fans of Austen's novels.
Emma (novel)
"Emma" was written after the publication of "Pride and Prejudice" and was submitted to the London publisher John Murray II in the fall of 1815. He offered Austen £450 for this plus the copyrights of "Mansfield Park" and "Sense and Sensibility", which she refused. Instead, she published two thousand copies of the novel at her own expense, retaining the copyright and paying a 10% commission to Murray. The publication in December 1815 (dated 1816) consisted of a three-volume set in duodecimo at the selling price of £1.1s (one guinea) per set.