Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Marlboro Township, New Jersey
In 1958 the township set aside 1500 acres for industrial growth. Officially known as the Marlboro Industrial Park, it is located off Vanderburg Road. The industrial park slogan, created by John B. Ackley, is "You get a lot to like in Marlboro".