Nintendo video game consoles
Although the company had earlier released Color TV Game and Game & Watch, which were their first and second systems respectfully, they did not achieve worldwide success until the release of the Nintendo Entertainment System (NES) in 1983. The NES restarted the video game industry after the video game crash of 1983, and was an international success. In 1989, Nintendo released the Game Boy, which became the first handheld console to sell in large numbers. In the early 1990s, Nintendo's market lead began to decrease; although the 1990 Super Nintendo Entertainment System (SNES) was a strong seller, the Mega Drive/Genesis was a very strong contender. Nintendo and Sega would both lose a significant portion of the console market towards the end of the 1990s, as Sony Computer Entertainment's PlayStation became the most popular console, beating the Nintendo 64, though Nintendo managed to sell more than Sega Saturn.
Super Mario Bros.: The Lost Levels
The original "Super Mario Bros." was released in North America in October 1985. Within four months, it had sold tens of millions of Nintendo Entertainment System (Famicom in Japan) video game consoles and signaled the end of the 1983 video game crash. When developing a version of the game for Nintendo's coin-operated arcade machine, the VS. System, the team experimented with new, challenging level designs. They enjoyed these new levels, and thought that "Super Mario" devotees would too. Shigeru Miyamoto, who created the "Mario" franchise and directed "Super Mario Bros.", no longer had time to design games by himself, given his responsibilities leading Nintendo's R&D4 division and their work on "The Legend of Zelda". Thus, the "Super Mario" sequel was delegated to its predecessor's assistant director, Takashi Tezuka, as his directorial debut. He worked with Miyamoto and the R&D4 team to develop a sequel based on the same underlying technology, including some levels directly from "Vs. Super Mario Bros."