Doom (1993 video game)
Because id planned to self-publish the game, as the game neared completion they had to set up the systems to sell the game. Jay Wilbur, who had been brought on as CEO and sole member of the business team, planned the marketing and distribution of "Doom". He felt that the mainstream press was uninterested in the game, and as id would make the most money off of copies they sold directly to customers—up to 85 percent of the planned US$40 price—he decided to leverage the shareware market as much as possible, buying only a single ad in any gaming magazine. Instead, he reached out directly to software retailers, offering them copies of the first "Doom" episode for free, allowing them to charge any price for it, in order to spur customer interest in buying the full game directly from id.
DOOM Inc
In 2001, Mignone launched DOOM Inc. to produce the original feature films, commercials, music videos, television and web content he creates, writes and directs. The company is best known for producing the dark drama On The Doll, and music videos for hard rock and heavy metal artists such as Slipknot, Mudvayne, System Of A Down, Suicide Silence, Avenged Sevenfold, Sepultura, Danzig, Cradle of Filth, Cavalera Conspiracy, Type O Negative, Megadeth, American Head Charge, Obituary, Superjoint Ritual, Fear Factory, Soulfly, Kittie, Otep, The Fall of Troy, Dia De Los Muertos, Inquisition, Death Angel, and Killer Be Killed as well as others. DOOM Inc's most recent production is a biopic about Vanessa del Rio.