Breast implant
Since the late nineteenth century, breast implants have been used to surgically augment the size (volume), modify the shape (contour), and enhance the feel (tact) of a woman's breasts. In 1895, surgeon Vincenz Czerny effected the earliest breast implant emplacement when he used the patient's autologous adipose tissue, harvested from a benign lumbar lipoma, to repair the asymmetry of the breast from which he had removed a tumor. In 1889, surgeon Robert Gersuny experimented with paraffin injections, with disastrous results.
Kay Cohen
Cohen's Biofit uplift bra had the biggest Bra launch in Limited Brands history (Victoria's secret parent company). Cohen's innovation was to engineer a push-up bra customized to each cup size, delivering a graduation of cleavage appropriate to the woman's bust size. Cohen again worked with Sophie Monk for the Australian Biofit launch, Monk appeared in a music video where she performed Push It, which was mastered by her then fiancee Benji Madden. Due to the agreement with Victoria's secret, Biofit was subsequently renamed Myfit in the Australian Market.