Fourth generation of video game consoles
Nintendo executives were initially reluctant to design a new system, but as the market transitioned to the newer hardware, Nintendo saw the erosion of the commanding market share it had built up with the Nintendo Entertainment System. Nintendo's fourth-generation console, the Super Famicom, was released in Japan on November 21, 1990; Nintendo's initial shipment of 300,000 units sold out within hours. The machine reached North America as the Super Nintendo Entertainment System on August 23, 1991, and Europe and Australia in April 1992.
Nintendo Cereal System
Nintendo Cereal System is a breakfast cereal which was produced by Ralston Cereals in 1988 and discontinued in 1989. The name of the cereal was based on the Nintendo Entertainment System, and represents two of the most popular video games for the NES at the time: "Super Mario Bros." and "The Legend of Zelda". Over the years, the cereal has been sold as memorabilia for collectors on online auction sites, at prices exceeding $100 per box. In 2010, a box was sold on eBay for over $200.