English language in England
There are many different accents and dialects throughout England and people are often very proud of their local accent or dialect. However, accents and dialects also highlight social class differences, rivalries or other associated prejudices—as illustrated by George Bernard Shaw's comment:
PHMG (company)
Research into the use of regional accents and dialect by UK businesses in their on-hold marketing found a 27% rise in the use of accents between January 2012 and January 2013.
The research also looked into perceptions of accents. For example, it found the Scottish accent is perceived as trustworthy and reassuring while the Yorkshire accent, used by brands such as O2 (United Kingdom) in television and radio advertising, is seen as wise and honest.