Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Wesley Mann
Since then, he has appeared mainly on television (including an appearance as "Murphy Brown"'s sixty-ninth secretary), mostly via guest appearances on sitcoms, with movie roles coming only occasionally now. He has appeared in the following films, as of 27 April 2006:
Mann also starred in one of the popular Fairfield Inn by Marriott television commercials in the mid-1990s. He portrayed a traveler desperate for a restroom who finds one at a desert gas station, only to be locked out by a child who only uses it as a playhouse. Mann's character portrays comedic "desperate" antics while waiting, but the child never comes out. The tagline for the commercials were, "Traveling's an adventure, where you stay shouldn't be."