Star Wars expanded to other media
Although the "Star Wars" film series itself has never been rebooted, a decision was made, due to works set after the original trilogy that contradict and deviate from Lucas' own view of the "Star Wars" story, to discard the "EU" works from the franchise canon. Lucas decided to cease creative involvement after selling, in October 2012, the "Star Wars" franchise as well as Lucasfilm (the production company of "Star Wars") to The Walt Disney Company. When Disney began development of a sequel trilogy of films and other works, and needed its films to have full creative freedom unbound by the "EU", nearly all "EU" works were removed from "Star Wars" franchise canon and rebranded as "Star Wars Legends". (The two 2008 "EU" works which remained in canon were and its .)
The Star Wars Corporation
The Star Wars Corporation, Inc. (SWC) was a company founded by George Lucas in 1973. It was a subsidiary of his Lucasfilm production company, set up to control various legal and financial aspects of his 1977 movie "Star Wars", including copyright, and sequel and merchandising rights. It also produced the 1978 "Star Wars Holiday Special" for CBS. By 1980, the company had been discontinued and its business was absorbed into the various divisions of its parent company Lucasfilm Ltd.