Voyageurs
Europeans mainly traded alongside the coast of North America with Native Americans. The early fur trade with Native Americans, which developed alongside the coasts of North America, was not limited to the beaver. Beavers were not particularly valued and people preferred "fancy fur" or "fur that is used with or on the pelt. The fur trade was viewed as secondary to fishing during this era.
The earliest North American fur trading did not include long distance transportation of the furs after they were obtained by trade with the First Nations; it started with trading near settlements or along the coast or waterways accessible by ship. Soon, coureurs des bois achieved business advantages by travelling deeper into the wilderness and trading there. By 1681, the King of France decided to control the traders by publishing an edict that banned fur and pelt trading in New France.
American Fur Company
Through the 1830s, competition began to resurface. At the same time, the availability of furs in the Midwest declined. During this period, the Hudson's Bay Company began an effort to destroy the American fur companies from its Columbia District headquarters at Fort Vancouver. By depleting furs in the Snake River country and underselling the American Fur Company at the annual Rocky Mountain Rendezvous, the HBC effectively ruined American fur trading efforts in the Rocky Mountains. By the 1840s, silk was replacing fur for hats as the clothing fashion in Europe. The company was unable to cope with all these factors. Despite efforts to increase profits by diversifying into other industries like lead mining, the American Fur Company folded. The assets of the company were split into several smaller operations, most of which failed by the 1850s. In 1834, John Jacob Astor sold his interest on the river to replace the old fur company. He invested his fortune in real estate on Manhattan Island, New York, and became the wealthiest man in America. After 1840, the business of the American Fur Company declined.