Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Marlboro Cup (soccer)
The Marlboro Cup was a soccer tournament which ran on an irregular basis from 1987 to 1990 in the United States. Sponsored by the Philip Morris company to promote its Marlboro brand of cigarettes, the tournament featured both top club as well as national teams.