Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
NFL on NBC
NBC's broadcast of Super Bowl XLIX at the end of 2014 season became the most-watched program in the history of United States Television, with 114.4 million US viewers, according to Nielsen. The game was the fourth overall telecast to be streamed live online legally in the U.S. both to computers (via NFL.com and NBCSports.com) for the second time and mobile devices (via Verizon Wireless's NFL Mobile app). The game marked Al Michaels ninth time conducting play-by-play for a Super Bowl (Michaels had previously done play-by-play for Super Bowls XXII, XXV, XXIX, XXXIV, XXXVII and XL for ABC and 2 More including XLIII and XLVI for NBC).