Patrick Courrielche
In 2015, Courrielche wrote a long form story "St. Nicholas: The Birth Of A Social Weapon" on the origin of Santa Claus and introduced the concept of a "social weapon" - a packaged idea, message, or product that is used by an individual or group to advance their cause. Courrielche argued that New York City elites crafted Santa Claus from St. Nicholas, a widely known patron saint, to stabilize a city plagued by annual misbehavior every December. Santa Claus was then used as a "social weapon" by merchants, craftsman, city rulers, parents, newspapers, and others to benefit their endeavors. The essay was added to the St. Nicholas Center's resource on the Origin of Santa Claus.
Santa Claus
Santa has been described as a positive male cultural icon:
Many television commercials, comic strips and other media depict this as a sort of humorous business, with Santa's elves acting as a sometimes mischievously disgruntled workforce, cracking jokes and pulling pranks on their boss. For instance, a "Bloom County" story from 15 December 1981 through 24 December 1981 has Santa rejecting the demands of PETCO (Professional Elves Toy-Making and Craft Organization) for higher wages, a hot tub in the locker room, and "short broads," with the elves then going on strike. President Reagan steps in, fires all of Santa's helpers, and replaces them with out-of-work air traffic controllers (an obvious reference to the 1981 air traffic controllers' strike), resulting in a riot before Santa vindictively rehires them in humiliating new positions such as his reindeer. In "The Sopranos" episode, "... To Save Us All from Satan's Power", Paulie Gualtieri says he "Used to think Santa and Mrs. Claus were running a sweatshop over there ... The original elves were ugly, traveled with Santa to throw bad kids a beatin', and gave the good ones toys."