2010 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned to; the ECW brand additionally involved between 2006 and 2009. Since its inception, annual drafts have followed, except for in 2003. As in previous drafts that followed the Brand Extension, the purpose of the 2010 WWE Draft was to increase television ratings of WWE programming and refresh the rosters with new storylines for each brand. The 2010 WWE Draft was confirmed both by WWE and Richmond Coliseum via their websites between March and April 2010, which featured the draft eligibility of WWE employees from the Raw and SmackDown brands. The event was scheduled to take place over two days, in which the televised draft would air live on the USA Network in the United States from the Coliseum in Richmond, Virginia on the April 26 episode of "Raw". The second portion of the draft, the "supplemental draft," was originally scheduled for April 28; however, it was announced during the live broadcast that it would be held the next day on April 27 with selections being announced via WWE's website.
WWE Judgment Day
In 2002 a court order led to WWF changing its name to WWE. Later that year, WWE held a draft that split its roster into two distinctive brands of wrestling, Raw and SmackDown., and ECW in 2006. Before the draft, matches featured wrestlers from the roster without any limitations; after the draft, matches only consisted of wrestlers from their distinctive brands. The first Judgment Day event to be produced under the WWE banner and with roster limitations was Judgment Day (2003), which took place on May 18, 2003. The following year, WWE announced that PPV events, excluding WrestleMania, SummerSlam, Survivor Series, and the Royal Rumble, would be made exclusive to each brand; Judgment Day was made exclusive to the Smackdown! brand. After three years of being produced as a brand exclusive event, Judgment Day (2006) was the final Judgment Day event that was brand exclusive, as WWE announced that PPV events from then on would feature all three brands of WWE.