Raw (WWE brand)
Raw is a brand of the U.S. based professional wrestling promotion WWE. The brand was first established on March 25, 2002, with a draft on "Monday Night Raw" and went into effect one week later on April 1. The brand split was discontinued in August 2011, but was brought back in July 2016. Wrestlers assigned to the Raw brand wrestle predominantly on the "Raw" television program as well as "Main Event", the seasonal "Mixed Match Challenge", and Raw branded or co-branded pay-per-view events and WWE Network events. During the first brand split, they also competed on "Heat" and on "ECW" under a talent exchange program.
2002 WWF draft lottery
The brand extension was officially enforced on April 1, 2002. Stone Cold Steve Austin was made exempt from the draft by Linda McMahon, but later opted to sign with Raw. A month later, the WWF was sued by the World Wildlife Fund over the WWF initialism. This resulted in the company being renamed from "World Wrestling Federation Entertainment, Inc." to simply "World Wrestling Entertainment, Inc.", which caused all of the WWF's assets to be properly renamed and branded. The Flair and McMahon feud came to an end on the edition of June 10, 2002 of "Raw", when McMahon became the sole owner of WWE by defeating Flair in a No Holds Barred match. Following the situations with the brand extension and name change, by having two brands in place, the WWE was able to increase the number of live events held each year from 200 to 350, including tours in several new international markets. Even after the end of the first brand extension in 2011, WWE continued to have two touring live event shows. The brand extension returned in 2016.