Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Thank You for Smoking
As anti-tobacco campaigns mount and numbers of young smokers decline, Naylor suggests that product placement of cigarettes could once again boost cigarette sales. Naylor's boss, BR, sends Naylor to Los Angeles to bargain for cigarette placement in upcoming movies. Naylor takes along his young son, Joey, in hopes of bonding with him. The next day, Naylor is sent to meet with Lorne Lutch, the cancer-stricken man who once played the Marlboro Man in cigarette ads and is now campaigning against cigarettes. As his son watches, Naylor successfully offers Lutch a suitcase of money for his silence. During the drive back, Nick and Joey discuss the beauty of argument.