Big Ass Fans
Big Ass Fans entered the commercial business market in 2008, debuting a line of fans ranging from to in diameter. The following year, it began manufacturing fans in sizes suitable for residential settings. In late 2011, Big Ass Fans acquired a manufacturer of energy efficient residential fans. Haiku models incorporate direct current, permanent magnetics and aerodynamic airfoils making them 80% more efficient than conventional ceiling fans. They held the top 10 spots on Energy Star's Most Efficient 2014 list. In 2014, the company added smart technology SenseME to the Haiku ceiling fan. Haiku with SenseME integrates with the Nest Learning Thermostat through a smartphone app.
Space heater
However the metal reflectors needed to be fairly heavy gauge, and if the size was reduced then the metal housing would get too hot to be safe. In the mid-20th century, the cheapest heaters were radiative, but with the heating wires stretched relatively closely across a larger thin metal reflector separated from a thin metal housing. A small fan blew just enough air between the housing and the reflector to cool them; the main output to the room was the radiative heat and not the heated air. Having the heating wires stretched across a larger area meant that fewer expensive ceramic insulators were needed, and the small fan was cheaper than a larger or heavier housing.