MeTV
On March 1, 2008, Weigel expanded the MeTV format to Milwaukee, Wisconsin, where it began airing on the third digital subchannel of the group's CBS affiliate in that market, WDJT-TV (channel 58). The Milwaukee version of the service featured much of the same programming as that aired on the Chicago outlets (some of which aired in different time slots than on WWME and WMEU), as well as certain programs that were exclusive to the Milwaukee service.
NASCAR on CBS
The television ratings for the Daytona 500 have surpassed those of the Indianapolis 500 since 1995, even though the 1995 race was available in fewer homes than in the past. CBS had lost affiliates in several major markets as a result of a realignment in the wake of Fox landing the broadcast television rights to the National Football Conference of the NFL, and was actually not available in a NASCAR Busch Series market, Milwaukee; that city's new CBS affiliate, WDJT-TV, was not available to some Southeastern Wisconsin cable providers.