List of Sonic Team games
In addition to the "Sonic" series, the company has developed other games for Sega, such as "Nights into Dreams" (1996) and "Billy Hatcher and the Giant Egg" (2003). The 1991 release of "Sonic the Hedgehog" is considered significant in video game history, as it increased the Sega Genesis's sales and Sega displaced Nintendo as the leading video game company. Some of Sonic Team's games, such as the Genesis-era "Sonic" games and "Nights", are considered by critics to be among the greatest video games ever released.
History of Sega
To compete with Nintendo, Sega was more open to new types of games than its rival, but still tightly controlled the approval process for third-party games and charged high prices for cartridge manufacturing. Technicians from American third-party video game publisher Electronic Arts (EA) reverse engineered the Genesis in 1989, following nearly one year of negotiations with Sega in which EA requested a more liberal licensing agreement than was standard in the industry before releasing its games for the system. As a result, EA signed what founder Trip Hawkins described as "a very unusual and much more enlightened license agreement" with Sega in June 1990: "Among other things, we had the right to make as many titles as we wanted. We could approve our own titles ... the royalty rates were a lot more reasonable. We also had more direct control over manufacturing." The first Genesis version of EA's "John Madden Football" arrived before the end of 1990, and became what EA creative officer Bing Gordon called a "killer app" for the system.