Web navigation
Web navigation came about with the introduction of the World Wide Web, in 1989 when Timothy Berners-Lee invented it. Once the world wide web was available, web navigation increasingly became a major aspect and role in jobs and everyday lives. With one-third of the world’s population now using the internet, web navigation maintains a global use in today's ever evolving international society. Web navigation is not restricted to just computers, either, as mobile phones and tablets have added avenues for access to the ever-growing information on the web today. The most recent wave of technology which has affected web navigation is the introduction and growth of the smartphone. As of January 2014, 58% of American adults owned a smart phone, and that number is on the rise from previous years. Web navigation has evolved from a restricted action, to something that many people across the world now do on a daily basis.
Marshall McLuhan
McLuhan is known for coining the expression "the medium is the message" and the term global village, and for predicting the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the Internet and the World Wide Web interest was renewed in his work and perspective.