2011 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned; the ECW brand was additionally involved between 2006 and 2009. Annual drafts have followed since this occurrence, except for in 2003. As with past drafts, the purpose of the 2011 WWE draft was to increase television ratings of WWE programming and refresh the rosters for each brand. The 2011 event was confirmed by the RBC Center in April 2011, with WWE officially announcing it on the April 18 episode of "Raw". A USA Network executive had also confirmed the event to occur via a press release on the same day of the WWE announcement.
Titus O'Neil
On July 19 at the 2016 WWE draft, O'Neil was drafted to "Raw". On the August 1 episode of "Raw", O'Neil started a slow heel turn when he questioned his former tag team partner Darren Young on his motives on being "great again". Later that night, he defeated Young by pinning him while grabbing Young's tights. Afterwards, O'Neil got into a backstage altercation with Young's manager Bob Backlund, ending in Young coming to Backlund's defense by attacking O'Neil. The week after on "Raw", Young defeated O'Neil by pinning him while grabbing O'Neil's tights, mimicking the way O'Neil defeated him. On the August 15 episode of "Raw", O'Neil and Young reconciled and were placed in a match against The Shining Stars. During the match, O'Neil attacked Young with a Clash of the Titus, cementing O'Neil's heel turn. Starting from September 2016, he began a losing streak whilst debuting a new gimmick known as "The Titus Brand". On the October 31 episode of "Raw", O'Neil competed in a battle royal to determinate who would join "Team Raw" at the upcoming Survivor Series pay-per-view against "Team SmackDown", but was eliminated by Sami Zayn.
In April 2017, Apollo Crews caught the attention of O'Neil's new "Titus Brand" after being drafted to "Raw" and recruited him on the brand. He later recruited cruiserweight Akira Tozawa to his brand, which he renamed to "Titus Worldwide" and turned him face in the process. After Dana Brooke challenged Asuka to a match on the November 27, 2017 episode on "Raw", in which she lost, O'Neil recruited Brooke to join the brand. Brooke made her first official appearance with the team on the January 1, 2018, episode of "Raw" accompanying Crews along with O'Neil in a match against Bray Wyatt, in which he was defeated and at this point Tozawa quietly left the team. On the January 8, 2018 episode of "Raw", O'Neil and Crews defeated Cesaro and Sheamus in an upset win. On the January 29 episode of "Raw", Crews and O'Neil competed in a match against Cesaro and Sheamus for their Tag Team Championships, in which they were unsuccessful at capturing the titles. On February 25 at Elimination Chamber, they competed in another match for the Raw Tag Team Championships, in a losing effort. On "Raw" the next night, Cesaro and Sheamus defeated Titus Worldwide in a 2 out of 3 falls match to retain the title, winning 2-0 to end the feud. O'Neil later participated in the André the Giant Memorial Battle Royal at the WrestleMania 34 kickoff show, but he was unsuccessful in both matches. He was also part of the 50-man Royal Rumble match at the Greatest Royal Rumble, and he was eliminated by the eventual winner Braun Strowman. When he was entering this match, he famously fell over and slid underneath the ring, which has led to several internet memes and reactions from fellow superstars. A couple of days later on Raw during a match between Baron Corbin and No Way Jose, O'Neil would try to amend for that mistake, but as he entered the ring, he slipped and fell from the apron. On the September 3 episode of "Raw", Dana Brooke parted ways with Titus Worldwide after a mid-match coaching backfired, causing Brooke and Ember Moon to lose to Bayley and Sasha Banks. On the October 15 episode of "Raw", Crews, without O'Neil, returned as a singles competitor, thus disbanding Titus Worldwide.