Xbox
Xbox is a video gaming brand created and owned by Microsoft of the United States. It represents a series of video game consoles developed by Microsoft, with three consoles released in the sixth, seventh, and eighth generations, respectively. The brand also represents applications (games), streaming services, and an online service by the name of Xbox Live. The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console.
Gears of War (video game)
"Gears of War" was first shown as an unnamed exclusive for the Xbox 360 in a behind-closed-doors presentation by Epic Games at the 2005 Game Developers Conference. The demo was presented as a technology showcase for Unreal Engine 3 that would run on the Xenon processor at the center of the new Xbox. It showcased a group of human soldiers patrolling a city at night that fell under ambush. The demo was noted for its overall realism, suspense, and visual clarity, helping to reinforce the argument advanced by Epic Games' founder Tim Sweeney for Microsoft to double the memory in the Xbox 360 from the planned 256 MB to 512 MB. This decision that would ultimately cost Microsoft tens of millions of dollars and restrict the number of Xbox 360 consoles available at launch, but allowed "Gears of War" and many other Xbox 360 games to run at 720p resolution.