Big Apple
"Big Apple" is a nickname for New York City. It was first popularized in the 1920s by John J. Fitz Gerald, a sports writer for the "New York Morning Telegraph". Its popularity since the 1970s is due in part to a promotional campaign by the New York tourist authorities.
Big Apple
Today the name enjoys exclusive ubiquity in literature and speech referring to New York City, and is used with regularity by journalists and news-headline writers across the English-speaking world.