Classical Hollywood cinema
The beginning of the sound era itself is ambiguously defined. To some, it began with "The Jazz Singer", which was released in 1927 and increased box-office profits for films, as sound was introduced to feature films. To others, the era began in 1929, when the silent age had definitively ended. Most Hollywood pictures from the late 1920s to 1960s adhered closely to a genre—Western, slapstick comedy, musical, animated cartoon, and biopic (biographical picture)—and the same creative teams often worked on films made by the same studio. For instance, Cedric Gibbons and Herbert Stothart always worked on MGM films; Alfred Newman worked at Twentieth Century Fox for twenty years; Cecil B. DeMille's films were almost all made at Paramount Pictures; and director Henry King's films were mostly made for Twentieth Century Fox. Similarly, actors were mostly contract players. Film historians and critics note that it took about a decade for films to adapt to sound and return to the level of artistic quality of the silents, which it did in the late 1930s.
Surround sound
The first documented use of surround sound was in 1940, for the Disney studio's animated film "Fantasia". Walt Disney was inspired by Nikolai Rimsky-Korsakov's operatic piece "Flight of the Bumblebee" to have a bumblebee featured in his musical "Fantasia" and also sound as if it was flying in all parts of the theatre. The initial multichannel audio application was called 'Fantasound', comprising three audio channels and speakers. The sound was diffused throughout the cinema, controlled by an engineer using some 54 loudspeakers. The surround sound was achieved using the sum and the difference of the phase of the sound. However, this experimental use of surround sound was excluded from the film in later showings. In 1952, "surround sound" successfully reappeared with the film "This is Cinerama", using discrete seven-channel sound, and the race to develop other surround sound methods took off.