Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Orange Man (advertisement)
Although "Orange Man" was produced in 1991, it is not believed to have aired on British television until 1992 on television channels such as ITV and Channel 4, where it became the first advertisement in the "You Know When You've Been Tango'd" campaign, which would continue until 1996 before being revived from 2002–2005. "Orange Man" was an instant success; Robinson recalled in 2015 that "I first knew the ad was huge when I fell asleep on the London Underground one evening. I woke up to hear a group of kids talking about and mimicking it. I wanted to go up and say: 'I did that!'"