Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
Spider-Man in video games
Spider-Man is featured in "Ultimate Spider-Man", voiced by Sean Marquette. Based on the Marvel Comics' "Ultimate Spider-Man", it was released on September 22, 2005 for Nintendo GameCube, Xbox, PlayStation 2, Nintendo DS, PC, Mobile Phones, and Game Boy Advance. In this game, players get to play both hero Spider-Man and fan-favorite villain Venom in their own storylines. The game also introduces the new Comic Inking Animation technology, cel shading that makes the entire game appear as if it were a living comic-book. The writing and art design for Ultimate Spider-Man were done by Brian Michael Bendis and Mark Bagley, respectively, who both have worked on the comic book series of the same name since it was launched. The game's plot line also supposedly fits into the USM chronology, with issues 86 - 88 being advertised dealing with the aftermath of the events of the game.