Nintendo video game consoles
Although the company had earlier released Color TV Game and Game & Watch, which were their first and second systems respectfully, they did not achieve worldwide success until the release of the Nintendo Entertainment System (NES) in 1983. The NES restarted the video game industry after the video game crash of 1983, and was an international success. In 1989, Nintendo released the Game Boy, which became the first handheld console to sell in large numbers. In the early 1990s, Nintendo's market lead began to decrease; although the 1990 Super Nintendo Entertainment System (SNES) was a strong seller, the Mega Drive/Genesis was a very strong contender. Nintendo and Sega would both lose a significant portion of the console market towards the end of the 1990s, as Sony Computer Entertainment's PlayStation became the most popular console, beating the Nintendo 64, though Nintendo managed to sell more than Sega Saturn.
History of video games
In efforts to make the Famicom marketable in the US, Nintendo created a completely redesigned version of it, called the Nintendo Entertainment System (NES), to be sold in the country as a product unrelated to video gaming. For this same reason, the company also developed a toy robot accessory called the R.O.B. to be sold together with some versions. The NES was released on 18 October 1985 in the US, reviving the video game market in the country and proving successful to the American audience, peaking in popularity between 1987 and the early 1990s. The console was later released in other Western countries, but because of heavy competition from home computers such as the ZX Spectrum, Amstrad CPC and Commodore 64, and a lack of marketing, the NES was prevented from having as much success in Europe.