Doom (1993 video game)
Because id planned to self-publish the game, as the game neared completion they had to set up the systems to sell the game. Jay Wilbur, who had been brought on as CEO and sole member of the business team, planned the marketing and distribution of "Doom". He felt that the mainstream press was uninterested in the game, and as id would make the most money off of copies they sold directly to customers—up to 85 percent of the planned US$40 price—he decided to leverage the shareware market as much as possible, buying only a single ad in any gaming magazine. Instead, he reached out directly to software retailers, offering them copies of the first "Doom" episode for free, allowing them to charge any price for it, in order to spur customer interest in buying the full game directly from id.
Don Daglow
Don Daglow (born circa 1953) is an American computer game and video game designer, programmer and producer. He is best known for being the creator of early games from several different genres, including pioneering simulation game "Utopia" for Intellivision in 1981, role-playing game "Dungeon" in 1975, sports games including the first interactive computer baseball game "Baseball" in 1971, and the first graphical MMORPG, "Neverwinter Nights" in 1991. He founded long-standing game developer Stormfront Studios in 1988.