Watts family
When "EastEnders" began in 1985, the soap focused primarily around the affairs of three families: the Beales, Fowlers, and Watts. However, much of the show's early success stemmed from the drama surrounding the Watts, especially the antics of Den, who as owners of the Queen Vic pub (the show's most prominent set) were usually in the limelight. This prominence, at a time when "EastEnders" was at its most prolific in terms of both the media and audience, meant the Watts became perhaps "EastEnders" most eminent family and the characters known even to those who did not watch the show. Such was their success that producers went ahead with an experimental episode format centring on just Den and Angie, during which Angie lied about having cancer; so successful was the airing that it has since been repeated, and the format expanded to include "three" and "four-handers" (between 3 and 4 characters). Such episodes are highly prestigious and feature only the most popular and prominent characters in the show; thus, all the Watts, aside from Vicki, have featured in such episodes.
EastEnders
The target launch date was originally January 1985. Smith and Holland had eleven months in which to write, cast and shoot the whole thing. However, in February 1984, they did not even have a title or a place to film. Both Smith and Holland were unhappy about the January 1985 launch date, favouring November or even September 1984 when seasonal audiences would be higher, but the BBC stayed firm, and Smith and Holland had to concede that, with the massive task of getting the Elstree Studios operational, January was the most realistic date. However, this was later to be changed to February.