2010 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned to; the ECW brand additionally involved between 2006 and 2009. Since its inception, annual drafts have followed, except for in 2003. As in previous drafts that followed the Brand Extension, the purpose of the 2010 WWE Draft was to increase television ratings of WWE programming and refresh the rosters with new storylines for each brand. The 2010 WWE Draft was confirmed both by WWE and Richmond Coliseum via their websites between March and April 2010, which featured the draft eligibility of WWE employees from the Raw and SmackDown brands. The event was scheduled to take place over two days, in which the televised draft would air live on the USA Network in the United States from the Coliseum in Richmond, Virginia on the April 26 episode of "Raw". The second portion of the draft, the "supplemental draft," was originally scheduled for April 28; however, it was announced during the live broadcast that it would be held the next day on April 27 with selections being announced via WWE's website.
WWE Network
The origins of the WWE Network can trace back to 2000 when USA Network filed the lawsuit against the World Wrestling Federation (WWF, now known as the WWE) due to breach of contract which saw most of its programming moved to Viacom-owned TNN and MTV. The Delaware Chancery Court ruled in favor of the WWF in June 2000. Then CEO, Linda McMahon, revealed that WWF wanted its own cable network and testified that before WWF signed a rights deal with Viacom, the company had floated the idea of acquiring USA's Sci-Fi Channel, and reformatting it as a dedicated wrestling network. USA executives rejected the idea, and McMahon said that former USA Networks President Barry Baker encouraged her to talk to other programmers about potential deals. "I can tell you right now, Linda, you're not going to get anybody to give you a network," McMahon testified. In 2005, USA Network re-acquired the rights to all WWE programming.