Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
Spider-Woman (Mattie Franklin)
The character first appeared in "Spectacular Spider-Man" #262 (in the shadows), in November 1998. Her first full appearance was in "The Amazing Spider-Man" #441 (1998), and her first appearance as Spider-Woman was in "The Amazing Spider-Man" vol. 2 #5 (1999), the beginning of a three-part crossover which lead directly into the launch of her own "Spider-Woman" series. Like "Spider-Woman" volume 1, "Spider-Woman" volume 3 pitted the protagonist against macabre and grotesque villains, and featured a closing story arc in which she looks into a mirror and sees her own face shriveled down to skin and bones. As a running joke, Spider-Woman constantly changes costumes throughout the series, including a four-issue run (#2–5) in which she adopts a new costume every issue. However, sales were mediocre and the series was cancelled with issue #18 (December 2000).