Energy Efficiency Services Limited
Most households in India are cooled by fans, and less than 10% of households have air conditioning. The average rating of the fans installed and sold in the market is between 75-80W, whereas energy efficient fans provide the same level of comfort at about 45-50W. Considering that almost 30 million fans are sold every year, the potential to reduce demand is significant. Replacing the country's 35 crore inefficient ceiling fans in with BEE 5-Star-rated ceiling fans could save 47 billion KWh and reduce load by over 12,250 MW.
Space heater
However the metal reflectors needed to be fairly heavy gauge, and if the size was reduced then the metal housing would get too hot to be safe. In the mid-20th century, the cheapest heaters were radiative, but with the heating wires stretched relatively closely across a larger thin metal reflector separated from a thin metal housing. A small fan blew just enough air between the housing and the reflector to cool them; the main output to the room was the radiative heat and not the heated air. Having the heating wires stretched across a larger area meant that fewer expensive ceramic insulators were needed, and the small fan was cheaper than a larger or heavier housing.