Keeping Up with the Kardashians
"Keeping Up with the Kardashians" premiered on October 14, 2007 in the United States on the E! cable network at 10:30/9:30 pm ET/PT. The half-hour reality series continued to air every Sunday night in the same time slot, and the eight-episode first season of the show concluded on December 2. The subsequent season premiered the following year on March 9 in an earlier time slot at 10:00/9:00 pm with a repeated episode airing immediately afterwards. The season ended on May 26, 2008 with an episode "Junk in the Trunk", which featured the Kardashian siblings sharing the most memorable moments of the season. The third season commenced airing on March 8, 2009 and concluded with two back-to-back episodes which aired on May 25. The subsequent season premiered with a two-hour long episode entitled "The Wedding" on November 8, and ended on February 21, 2010; some of the episodes aired throughout the season were extended to a full hour.
Keeping Up with the Kardashians
The following year, "Keeping Up with the Kardashians" was picked up for a third season. In April 2012, E! signed a three-year deal with the Kardashian family that kept the series airing through seasons seven, eight and nine. "Keeping up with the Kardashians" was later renewed for a tenth season which premiered on March 15, 2015. In February 2015, it was announced that the show had been renewed for four more years, along with an additional spin-off series, making it one of the longest-running reality television series in the country. In terms of the show's future, Kim Kardashian has commented that the reality series could go for an indefinite number of seasons saying that she: "hope[s] it goes on for as long as it can." "Keeping Up With the Kardashians", including its spin-off series, has become the cable network's flagship show and its most lucrative franchise. "It has changed the face of E!" said Lisa Berger, the network's executive producer. "We were a place to report on celebrity; we weren't a place to break and make celebrity, which is now the whole idea of the E! brand." The show's success contributed significantly towards building the "Kardashian brand", or "Kardashian Inc." as it is called by "The Hollywood Reporter". "These shows are a 30-minute commercial," Khloé Kardashian admitted in 2011, in response to a suggestion that the television series is used to promote their retail stores and endorsement deals.