Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
Wiping
Similarly, all of the telecasts of the NFL Championship Games prior to the Super Bowl are believed to have been lost, with all surviving footage of those games coming from separately produced film. The status of most regular season and playoff games from the early years of television up to the immediate years following the 1970 AFL–NFL merger are also unknown. Among the footage that has survived include at least some of NBC's coverage from the 1972 AFC Divisional Playoff game between the Pittsburgh Steelers and Oakland Raiders that featured the Immaculate Reception, as well as the inaugural telecast of "Monday Night Football" from 1970 between the Cleveland Browns and the New York Jets, though several "Monday Night Football" games in the ensuing seasons were lost. A 1974 game that featured John Lennon being interviewed by Howard Cosell in the booth only survived due to a home video recording of the game; the game itself was wiped by ABC. CBS kept coverage of a 1978 matchup between the New York Giants and Philadelphia Eagles that would feature the now-infamous Miracle at the Meadowlands, although the existence of many 1978 games on CBS by private collectors shows that the networks by that point started keeping recordings of regular season games. There are rare exceptions of CBS games from 1977 back, but by 1978 the library of most teams is almost fully complete. NBC is another story.