Big Apple
"Big Apple" is a nickname for New York City. It was first popularized in the 1920s by John J. Fitz Gerald, a sports writer for the "New York Morning Telegraph". Its popularity since the 1970s is due in part to a promotional campaign by the New York tourist authorities.
Big Apple Comic Con
The Big Apple Comic Con is a New York City comic book convention, the longest-running comic book/speculative fiction/pop culture convention in New York City. It was started by retailer Michael "Mike Carbo" Carbonaro in March 1996 in the basement of the St. Paul the Apostle Church. A location that a competing show promotor Sunrise Productions Scooty O'Donnell and Partner Richard Ritz Whom Held The New York Horror-Fi Con there on October 4, 1997. During its heyday from 2001–2008, the Big Apple Comic Con often featured multiple shows per year, with a large three-day "national" convention held in November, usually held at the Penn Plaza Pavilion. The show was owned by Wizard Entertainment from 2009 to 2013, but is now back in the hands of Carbonaro.