Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
Ultimate Spider-Man
Ultimate Spider-Man is a superhero comic book series that was published by Marvel Comics from 2000 to 2009. The series is a modernized re-imagining of Marvel's long-running Spider-Man comic book franchise as part of its Ultimate Marvel imprint. Ultimate Spider-Man exists alongside other revamped Marvel characters in Ultimate Marvel titles including "Ultimate X-Men", "Ultimate Fantastic Four", and "The Ultimates".