Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Clarence Hailey Long
Clarence Hailey Long, Jr., often known as C.H. Long (January 9, 1910 – June 29, 1978), was the rugged Texas cowboy sensationalized as the original "Marlboro Man". Long, then foreman of the JA Ranch, was catapulted to national attention in 1949, when "LIFE" magazine published a series of Leonard McCombe photographs on ranching in the American West. Long was the basis of the popular Marlboro cigarettes advertising campaign for Philip Morris, but other models followed through 1999.