Running out the clock
In American football, each quarter of a game is measured with a 15-minute game clock, or 12-minute clock in many high school football codes and the German Football League. A team in possession of the lead and the ball will attempt to use up as much of the game clock as possible in order to bring the game to an end more quickly, thus denying the opposition another chance on offense.
American football rules
The defunct World Football League, in its first season of 1974, used an overtime system more analogous to the system long used in international soccer. The overtime consisted of one 15-minute period, which was played in its entirety and divided into two halves of 7½ minutes each, with each half starting with a kickoff by one of the teams. The league changed to the NFL's sudden-death format for its final season in 1975.