Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
The Man (Aloe Blacc song)
The song was used extensively at the 2014 NFL Draft, being played 108 times over the course of the three-day event. MLB also used the song for its ads for the 2014 MLB All-Star Game. The ad shows different highlights and celebrations of possible All-Stars for 2014.