Xbox
Xbox is a video gaming brand created and owned by Microsoft of the United States. It represents a series of video game consoles developed by Microsoft, with three consoles released in the sixth, seventh, and eighth generations, respectively. The brand also represents applications (games), streaming services, and an online service by the name of Xbox Live. The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console.
Xbox One
Initial hardware for the 360's successor, commonly referred to by the industry as the "Xbox 720", was reportedly under development as early as May 2011. The official developer kit was codenamed Durango, and appeared to be available to developers by mid-2012. Leaked documents suggested that the new console would include an improved Kinect sensor, cloud access to games and media, integration with phone and tablet devices, and technology to provide players heads-up displays on glasses worn by the player, codenamed "Fortaleza"; Microsoft did not comment on these reported features. Leaked design documents also suggested that Microsoft was seeking to eliminate the ability to play used games, though Microsoft later clarified it was still reviewing the design and were "thinking about what is next and how we can push the boundaries of technology like we did with Kinect", but did not comment on the validity of the information.