WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WXXA-TV
WXXA signed on July 30, 1982 and aired an analog signal on UHF channel 23. It was the Capital District's first independent station, as well as the first new commercial station to launch in the market since WTRI (channel 35), forerunner of WNYT (channel 13), launched 28 years earlier. The Capital District had a fairly long wait for an independent station, considering its size. On paper, it had been large enough to support an independent since the late 1960s. However, the Capital District is a fairly large market geographically, stretching across a large swath of east-central New York, as well as portions of southern Vermont and western Massachusetts. Much of this area is very mountainous, particularly in the northern portion. UHF stations have never covered large areas or rugged terrain very well. By the late 1970s, cable and satellite—then as now, a must for acceptable television in much of this market—had gained enough penetration for an independent to be viable.