Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
James Cameron
Cameron had initially next planned to do a film of the comic-book character Spider-Man, a project developed by Menahem Golan of Cannon Films. Columbia hired David Koepp to adapt Cameron's treatment into a screenplay, and Koepp's first draft is taken often word-for-word from Cameron's story, though later drafts were heavily rewritten by Koepp himself, Scott Rosenberg, and Alvin Sargent. Columbia preferred to credit David Koepp solely, and none of the scripts before or after his were ever examined by the Writers Guild of America, East to determine proper credit attribution. Cameron and other writers objected, but Columbia and the WGA prevailed. In its release in 2002, "Spider-Man" had its screenplay credited solely to Koepp.