Sega Genesis
Sega sold 30.75 million Genesis units worldwide. Of these, 3.58 million were sold in Japan, and sales in Europe and the U.S. are roughly estimated at 8 million and 18–18.5 million as of June 1997 (at which time Sega was no longer manufacturing the system) respectively. In 1998, Sega licensed the Genesis to Majesco Entertainment in North America so it could re-release the console. Majesco began reselling millions of formerly unsold cartridges at a budget price, together with 150,000 units of the second model of the Genesis. It released the Sega Genesis 3, projecting to sell 1.5 million units of the console by the end of 1998. An estimated 3 million Genesis units were sold by Tec Toy in Brazil.
Console Wars (book)
However, when Kalinske arrives for his first day as CEO, he finds Sega of America to be in complete disarray; his predecessor, Michael Katz, has driven the firm to near-bankruptcy by overspending on games like "James 'Buster' Douglas Knockout Boxing", while the Genesis, hampered by poor marketing, has sold only half of the one million units Sega needs to stay solvent. Taking charge, Kalinske decides to adopt the "Gillette model", demanding complete control over marketing for the Genesis, and replacing the console's bundled game, "Altered Beast", with a new, little-known title, "Sonic the Hedgehog". Sega's Japanese executives politely refuse to authorize his plans, but Nakayama overrules them and gives Kalinske the green light. Following a successful demonstration of "Sonic" at the 1991 Summer Consumer Electronics Show, the Genesis quickly outsells Nintendo's SNES, marking the first time since 1985 that the company does not dominate the home console market.