Christian privilege
The concept of hegemony describes the ways in which a dominant group, in this case mainly U.S. Protestant Christians, disseminate their "dominant" social constructions as common sense, normative, or even universal, even though most of the world's inhabitants are not Christian. Christian hegemony also accepts Christianity as part of the natural order, even at times by those who are marginalized, disempowered, or rendered invisible by it. Thus, Christian hegemony helps to maintain the marginality of other religions and beliefs. According to Beaman, "the binary opposition of sameness/difference is reflected in Protestant/minority religion in which mainstream Protestantism is representative of the 'normal'".
Popular culture studies
Diametrically opposed to the aristocratic view would be the theory of culture industry developed by Frankfurt School critical theorists such as Theodor W. Adorno, Max Horkheimer and Herbert Marcuse. In their view, the masses are precisely dominated by an all-encompassing culture industry obeying only to the logic of consumer capitalism. Antonio Gramsci's concept of hegemony (see: cultural hegemony), that is, the domination of society by a specific group which stays in power by partially taking care of and partially repressing the claims of other groups, does not work here anymore. The principle of hegemony as a goal to achieve for an oppressed social class loses its meaning. The system has taken over; only the state apparatus dominates.