Xbox
Xbox is a video gaming brand created and owned by Microsoft of the United States. It represents a series of video game consoles developed by Microsoft, with three consoles released in the sixth, seventh, and eighth generations, respectively. The brand also represents applications (games), streaming services, and an online service by the name of Xbox Live. The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console.
Xbox 360 launch
The Xbox 360 was released in Australia and New Zealand on March 23, 2006, three weeks after the initially projected release date. According to GfK, a German institute specializing in market research, the Xbox 360 launch was the most successful in Australia's history at that time, selling over 30,000 consoles in the first four days. This title now goes to the Wii, which sold about 2,000 more units.