History of the National Football League on television
NBC was the first major television network to cover an NFL game, when on October 22, 1939, it broadcast a game between the Philadelphia Eagles and the Brooklyn Dodgers; the network was still only in its infancy, with only two affiliates, the modern day WRGB (now a CBS affiliate) in Schenectady and W2XBS in New York City. Portions of that game still survive via films, but the film is not footage from the telecast (recordings of television broadcasts did not begin until 1948). The use of a sideline camera, the sole camera used in the 1939 broadcast, would become the standard for all future NFL broadcasts until 2017; the angle is particularly suited for estimating yardage, compared to more mobile camera angles that began to appear in the 21st century.
American Football League
The NFL also adapted how the AFL used the growing power of televised football games, which were bolstered with the help of major network contracts (first with ABC and later with NBC). With that first contract with ABC, the AFL adopted the first-ever cooperative television plan for professional football, in which the proceeds were divided equally among member clubs. It featured many outstanding games, such as the classic 1962 double-overtime American Football League championship game between the Dallas Texans and the defending champion Houston Oilers. At the time it was the longest professional football championship game ever played. The AFL also appealed to fans by offering a flashier style of play (just like the ABA in basketball), compared to the more conservative game of the NFL. Long passes ("bombs") were commonplace in AFL offenses, led by such talented quarterbacks as John Hadl, Daryle Lamonica and Len Dawson.