Sound film
The primary steps in the commercialization of sound cinema were taken in the mid- to late 1920s. At first, the sound films which included synchronized dialogue, known as "talking pictures", or "talkies", were exclusively shorts. The earliest feature-length movies with recorded sound included only music and effects. The first feature film originally presented as a talkie was "The Jazz Singer", released in October 1927. A major hit, it was made with Vitaphone, which was at the time the leading brand of sound-on-disc technology. Sound-on-film, however, would soon become the standard for talking pictures.
Stefano Pittaluga
Pittaluga's power grew in 1926 when he acquired the traditional leading production outfit Cines from the conglomerate Unione Cinematografica Italiana. Following on the heels of the development of sound film in America, Britain and Germany, Pittaluga had the Cines Studios in Rome fitted for sound production. Cines produced the first Italian sound film "The Song of Love" (1930), although another of the company's films "Resurrection" (1931) was actually made earlier but released later. Cines became the dominant force of the early sound era.