2010 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned to; the ECW brand additionally involved between 2006 and 2009. Since its inception, annual drafts have followed, except for in 2003. As in previous drafts that followed the Brand Extension, the purpose of the 2010 WWE Draft was to increase television ratings of WWE programming and refresh the rosters with new storylines for each brand. The 2010 WWE Draft was confirmed both by WWE and Richmond Coliseum via their websites between March and April 2010, which featured the draft eligibility of WWE employees from the Raw and SmackDown brands. The event was scheduled to take place over two days, in which the televised draft would air live on the USA Network in the United States from the Coliseum in Richmond, Virginia on the April 26 episode of "Raw". The second portion of the draft, the "supplemental draft," was originally scheduled for April 28; however, it was announced during the live broadcast that it would be held the next day on April 27 with selections being announced via WWE's website.
History of WWE Raw
In spring of 2002, the WWF underwent a process they called the "brand extension". The WWF divided itself into two "de facto" wrestling promotions with separate rosters, storylines and authority figures. "Raw" and "SmackDown!" would host each division, give its name to the division and essentially compete against each other. The split came about as a result of the WWF purchasing their two biggest competitors, WCW and ECW, and the WWF having an abundance of talent on the roster. The brand extension was publicly announced by Linda McMahon during a telecast of "Raw" on March 18, 2002 and became official the next week. Shortly thereafter, the WWF was legally required to change the name of the company to World Wrestling Entertainment (WWE). Wrestlers became show-exclusive, wrestling for their specific show only.