Che Guevara
In Guevara's private writings from this time (since released), he displays his growing criticism of the Soviet political economy, believing that the Soviets had "forgotten Marx". This led Guevara to denounce a range of Soviet practices including what he saw as their attempt to "air-brush the inherent violence of class struggle integral to the transition from capitalism to socialism", their "dangerous" policy of peaceful co-existence with the United States, their failure to push for a "change in consciousness" towards the idea of work, and their attempt to "liberalize" the socialist economy. Guevara wanted the complete elimination of money, interest, commodity production, the market economy, and "mercantile relationships": all conditions that the Soviets argued would only disappear when world communism was achieved. Disagreeing with this incrementalist approach, Guevara criticized the "Soviet Manual of Political Economy", correctly predicting that if USSR did not abolish the law of value (as Guevara desired), it would eventually return to capitalism.
Alberto Korda
Korda was a photographer for the Cuban newspaper "Revolución" when he produced on March 5, 1960, the iconic image of Che Guevara that became a worldwide symbol of revolution and rebellion. He never received any royalties for the image, because Castro did not recognize the Berne Convention for the Protection of Literary and Artistic Works. In 2000, he sued Smirnoff (Lowe Lintas) over the use of the image in advertisement. Commenting on the illicit use of his photograph, the artist said, "As a supporter of the ideals for which Che Guevara died, I am not averse to its reproduction by those who wish to propagate his memory and the cause of social justice throughout the world, but I am categorically against the exploitation of Che's image for the promotion of products such as alcohol, or for any purpose that denigrates the reputation of Che". His out-of-court settlement of US $50,000 was donated to the Cuban healthcare system. He said, "If Che were still alive, he would have done the same". However, he told a BBC World Service reporter that he did approve of the 1999 Che Jesus adaptation of the image used by the Churches Advertising Network to promote church attendance in the UK. The truth is that Korda gave the picture for free to Giangiacomo Feltrinelli, an Italian publisher who had published "Doctor Zhivago" and went on to publish Castro's diaries.