Antoine de la Mothe Cadillac
Upon his arrival in America, La Mothe adopted his title after the town of Cadillac, Gironde in southwestern France. The city of Detroit became the world center of automobile production in the 20th century. William H. Murphy and Henry M. Leland founded the Cadillac auto company and paid homage to him by using his name for their company and his armorial bearings as its logo in 1902. Various places bear his name in America, in particular Cadillac Mountain in Maine and the town of Cadillac, Michigan.
Cadillac
The Great Depression sapped the auto industry generally, with the luxury market declining more steeply; between 1928 and 1933, Cadillac sales declined by 84% to 6,736 vehicles. Exacerbating sales performance for the Cadillac brand was a policy, reflective of the times, which discouraged sales to African Americans. Nick Dreystadt, mechanic and national head of Cadillac service, urged a committee – set up to decide whether the Cadillac brand would live on – to revoke that policy. After the policy was eliminated, brand sales increased by 70% in 1934 – and Dreystadt was promoted to lead the entire Cadillac Division.