Raw (WWE brand)
Raw is a brand of the U.S. based professional wrestling promotion WWE. The brand was first established on March 25, 2002, with a draft on "Monday Night Raw" and went into effect one week later on April 1. The brand split was discontinued in August 2011, but was brought back in July 2016. Wrestlers assigned to the Raw brand wrestle predominantly on the "Raw" television program as well as "Main Event", the seasonal "Mixed Match Challenge", and Raw branded or co-branded pay-per-view events and WWE Network events. During the first brand split, they also competed on "Heat" and on "ECW" under a talent exchange program.
ECW World Heavyweight Championship
Following the events of the WWE brand extension, an annual WWE draft was established, in which select members of the WWE roster are reassigned to a different brand. ECW was revived as a third brand in 2006 to rival Raw and SmackDown and continued to operate until February 16, 2010, rendering the title inactive once again.