Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
The Amazing Spider-Man
Several spin-off series debuted in the 1970s: "Marvel Team-Up" in 1972, and "The Spectacular Spider-Man" in 1976. A short-lived series titled "Giant-Size Spider-Man" began in July 1974 and ran six issues through 1975. "Spidey Super Stories", a series aimed at children ages 6–10, ran for 57 issues from October 1974 through 1982. 
The flagship title's second decade took a grim turn with a story in #89-90 (Oct.-Nov. 1970) featuring the death of Captain George Stacy. This was the first Spider-Man story to be penciled by Gil Kane, who would alternate drawing duties with Romita for the next year-and-a-half and would draw several landmark issues.