Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
History of American football
At the conclusion of the 1958 NFL season, the Baltimore Colts and the New York Giants met at Yankee Stadium to determine the league champion. Tied after 60 minutes of play, it became the first NFL game to go into sudden death overtime. The final score was Colts 23, Giants 17. The game has since become widely known as "the Greatest Game Ever Played". It was carried live on the NBC television network, and the national exposure it provided the league has been cited as a watershed moment in professional football history, helping propel the NFL to become one of the most popular sports leagues in the United States. Journalist Tex Maule said of the contest, "This, for the first time, was a truly epic game which inflamed the imagination of a national audience."