WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WXXA-TV
On April 17, 2006, it was announced WNYA would begin airing an hour-long extension of WRGB's weekday morning show from 7 until 8. This action could be seen as a preemptive move by WRGB to fend off a challenge by WXXA which had announced its own plans to launch a weekday morning newscast two weeks earlier. The actual launch of "Fox 23 News Mornings" occurred September 18, 2006 and it initially ran for three hours from 5 until 8. WRGB subsequently moved the sixty-minute extension of its morning show from WNYA to WCWN, and in 2008 began producing a 10 p.m. newscast for that station, giving WXXA its first challenger in the time slot in a decade. WXXA reduced its weekday morning broadcast to a two-hour format (from 6 until 8) in Summer 2009 due to low viewership.