Che Guevara
Guevara's life and legacy remain contentious. The perceived contradictions of his ethos at various points in his life have created a complex character of duality, one who was "able to wield the pen and submachine gun with equal skill", while prophesying that "the most important revolutionary ambition was to see man liberated from his alienation". Guevara's paradoxical standing is further complicated by his array of seemingly diametrically opposed qualities. A secular humanist and sympathetic practitioner of medicine who did not hesitate to shoot his enemies, a celebrated internationalist leader who advocated violence to enforce a utopian philosophy of the collective good, an idealistic intellectual who loved literature but refused to allow dissent, an anti-imperialist Marxist insurgent who was radically willing to forge a poverty-less new world on the apocalyptic ashes of the old one, and finally, an outspoken anti-capitalist whose image has been commoditized. Che's history continues to be rewritten and re-imagined. Moreover, sociologist Michael Löwy contends that the many facets of Guevara's life (i.e. doctor and economist, revolutionary and banker, military theoretician and ambassador, deep thinker and political agitator) illuminated the rise of the "Che myth", allowing him to be invariably crystallized in his many metanarrative roles as a "Red Robin Hood, Don Quixote of communism, new Garibaldi, Marxist Saint Just, Cid Campeador of the Wretched of the Earth, Sir Galahad of the beggars ... and Bolshevik devil who haunts the dreams of the rich, kindling braziers of subversion all over the world".As such, various notable individuals have lauded Guevara as a great person; for example, Nelson Mandela referred to him as "an inspiration for every human being who loves freedom", while Jean-Paul Sartre described him as "not only an intellectual but also the most complete human being of our age". Others who have expressed their admiration include authors Graham Greene, who remarked that Guevara "represented the idea of gallantry, chivalry, and adventure", and Susan Sontag, who supposed that "[Che's] goal was nothing less than the cause of humanity itself." In the Pan-African community philosopher Frantz Fanon professed Guevara to be "the world symbol of the possibilities of one man", while Black Power leader Stokely Carmichael eulogized that "Che Guevara is not dead, his ideas are with us." Praise has been reflected throughout the political spectrum, with libertarian theorist Murray Rothbard extolling Guevara as a "heroic figure" who "more than any man of our epoch or even of our century, was the living embodiment of the principle of revolution", while journalist Christopher Hitchens reminisced that "[Che's] death meant a lot to me and countless like me at the time, he was a role model, albeit an impossible one for us bourgeois romantics insofar as he went and did what revolutionaries were meant to do—fought and died for his beliefs."
Che Guevara in popular culture
Duke Latin American studies professor Ariel Dorfman hypothesizes that Che's been "comfortably transmogrified into a symbol of rebellion" precisely because those in power no longer believe him to be dangerous. Dorfman suspects the attempt to subvert Che could backfire, positing that 3 billion people now live on less than $2 a day and thus "the powerful of the earth should take heed: deep inside that T shirt where we have tried to trap him, the eyes of Che Guevara are still burning with impatience." Expressing a similar sentiment, director Jonathan Green acknowledges that "Che is turning over in his grave" because of the commercialization; in Green's view, Che's visage also has the potential to be a "Trojan horse" of capitalist marketing, by embedding itself into pop iconography. In his example, corporations in their desperate drive to sell goods, create the opportunity for observers to see the "logo" and ask "who was that guy?" Trisha Ziff, curator of "Che! Revolution and Commerce" believes that regardless of the "postmodern" diffusion, you can't disassociate Che from "radical ideas and change", nor can one control it. In Ziff's view, despite the endless array of merchandising, the symbol of Che will continue to be worn and have resonance. Critical pedagogical theorist Peter McLaren theorizes that American capitalism is responsible for the Che phenomenon, stating that "the United States has a seductive way of incorporating anything that it can't defeat and transforming that 'thing' into a weaker version of itself, much like the process of diluting the strength and efficacy of a virus through the creation of a vaccine." Neo-Marxist and critical theorist Herbert Marcuse argued that in the contemporary capitalist world there is no escaping such co-optation, theorizing that we are made "one-dimensional" by capitalism's single-minded orientation toward greed and growth. Author Susan Sontag spoke of the potential positive ramifications of utilizing Che as a symbol, positing: