Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
Marvel Cinematic Universe
In February 2015, Sony Pictures Entertainment and Marvel Studios announced a licensing deal that would allow Spider-Man to appear in the Marvel Cinematic Universe, with the character first appearing in "Captain America: Civil War". Marvel Studios also explored opportunities to integrate other characters of the Marvel Cinematic Universe into future "Spider-Man" films financed, distributed, and controlled by Sony Pictures, with Robert Downey Jr. the first confirmed to reprise his role as Tony Stark / Iron Man in "Spider-Man: Homecoming". In June 2015, Feige clarified that the initial Sony deal does not apply to the MCU television series, as it was "very specific ... with a certain amount of back and forth allowed". Both studios have the ability to terminate the agreement at any point, and no money was exchanged with the deal. However, a small adjustment was made to a 2011 deal formed between the two studios (where Marvel gained full control of Spider-Man's merchandising rights, in exchange for making a one-time payment of $175 million to Sony and paying up to $35 million for each future Spider-Man film, and forgoing receiving their previous 5% of any Spider-Man film's revenue), with Marvel getting to reduce their $35 million payment to Sony if "Spider-Man: Homecoming" grossed more than $750 million. Sony also paid Marvel Studios an undisclosed producer fee for "Homecoming".