Xbox
Xbox is a video gaming brand created and owned by Microsoft of the United States. It represents a series of video game consoles developed by Microsoft, with three consoles released in the sixth, seventh, and eighth generations, respectively. The brand also represents applications (games), streaming services, and an online service by the name of Xbox Live. The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console.
Xbox One
While the initial unveiling of the Xbox One in May 2013 created criticism that led to significant changes in the digital rights management scheme it would use, other features of the console were highlighted by journalists. The editorial staff of "Game Informer" offered both praise and criticism for the console. Matt Helgeson described the console as Microsoft's intent to "control the living room". He called Xbox One's instant switching features "impressive", and that the console was "a step in the right direction" with regards to TV entertainment, especially the prospect of avoiding the usage of non-intuitive user interfaces often found on cable set-top boxes. Jeff Cork said that Microsoft had "some great ideas" for the console, but that it failed to properly communicate them.