Doom (1993 video game)
Because id planned to self-publish the game, as the game neared completion they had to set up the systems to sell the game. Jay Wilbur, who had been brought on as CEO and sole member of the business team, planned the marketing and distribution of "Doom". He felt that the mainstream press was uninterested in the game, and as id would make the most money off of copies they sold directly to customers—up to 85 percent of the planned US$40 price—he decided to leverage the shareware market as much as possible, buying only a single ad in any gaming magazine. Instead, he reached out directly to software retailers, offering them copies of the first "Doom" episode for free, allowing them to charge any price for it, in order to spur customer interest in buying the full game directly from id.
Doom: The Boardgame
Doom: The Boardgame is an adventure board game for two to four players (two to five in the 2016 edition) designed by Kevin Wilson and published by Fantasy Flight Games in 2004. The game is a based on the "Doom" series of first-person shooter computer games, though it resembles "Doom 3" more than it does the first two "Doom" video games.