Alfie Moon
Alfie Moon is a fictional character from the BBC soap opera "EastEnders", played by Shane Richie. He made his first appearance on 21 November 2002, and left on 25 December 2005. He returned to "EastEnders" on 21 September 2010, following the return of on-screen wife Kat (Jessie Wallace) two episodes previously.
Alfie Moon
The plot saw Alfie and Kat regaining control of The Queen Victoria public house after it burned down, and Kat returning to Walford pregnant, with some public suspicions about the paternity of her child. To promote the characters' return, the BBC released a trailer across the BBC network in September 2010. The western-themed trailer sees Kat outside of The Queen Victoria, with various characters looking on and Kat saying "Where d'ya get a drink around 'ere?" with Alfie replying "I think you're gonna' need one." The advertisement uses the tag line "It's all kicking off in the square". The return, in September 2010, drew 9.22 million viewers and 37.7% of the total TV viewing audience. Kat returned on 17 September 2010.