Sound film
The primary steps in the commercialization of sound cinema were taken in the mid- to late 1920s. At first, the sound films which included synchronized dialogue, known as "talking pictures", or "talkies", were exclusively shorts. The earliest feature-length movies with recorded sound included only music and effects. The first feature film originally presented as a talkie was "The Jazz Singer", released in October 1927. A major hit, it was made with Vitaphone, which was at the time the leading brand of sound-on-disc technology. Sound-on-film, however, would soon become the standard for talking pictures.
Sync sound
Even in the silent film era, films were shown with sounds, often with musical accompaniment by a pianist or an orchestra keeping time with the screen action. The first synchronization was a turning recording device marked with a white spot. As the white spot rotated, the cameraman hand cranked the camera to keep it in sync with the recording. The method was then repeated for playback, but with the projectionist hand cranking the film projector. "Single-system" sound recorded sound optically to part of the original camera film, or magnetically to a stripe of magnetic coating along the film edge.