Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Iron Man (comic book)
The character made his first appearance in "Tales of Suspense" #39 (cover dated March 1963). After issue #99 (March 1968), the "Tales of Suspense" series was renamed "Captain America". An Iron Man story appeared in the one-shot comic "Iron Man and Sub-Mariner" (April 1968), before the "Golden Avenger" made his solo debut with "Iron Man" #1 (May 1968). The series' indicia gives its copyright title "Iron Man," while the trademarked cover logo of most issues is "The Invincible Iron Man." Artist George Tuska began a decade long association with the character with "Iron Man" #5 (Sept. 1968). Writer Mike Friedrich and artist Jim Starlin's brief collaboration on the "Iron Man" series introduced Mentor, Starfox, and Thanos in issue #55 (Feb. 1973). Friedrich scripted a metafictional story in which Iron Man visited the San Diego Comic Convention and met several Marvel Comics writers and artists. He then wrote the multi-issue "War of the Super-Villains" storyline which ran through 1975.