2011 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned; the ECW brand was additionally involved between 2006 and 2009. Annual drafts have followed since this occurrence, except for in 2003. As with past drafts, the purpose of the 2011 WWE draft was to increase television ratings of WWE programming and refresh the rosters for each brand. The 2011 event was confirmed by the RBC Center in April 2011, with WWE officially announcing it on the April 18 episode of "Raw". A USA Network executive had also confirmed the event to occur via a press release on the same day of the WWE announcement.
History of WWE Raw
On January 22, 2018, WWE celebrated the Raw 25 Years, with a simulcast show at the Barclay's Center in Brooklyn and the home of the first Monday Night Raw, the Manhattan Center. The following week, "Raw" updated its graphics and theme songs. On the February 20 episode of "Raw", six days before Elimination Chamber, seven participants of the men's Elimination Chamber match, Braun Strowman, Elias, Finn Bálor, John Cena, Roman Reigns, Seth Rollins and The Miz, were involved in a Gauntlet match that began with Reigns and Rollins. Strowman won the Gauntlet match by pinning The Miz in what was the longest match in WWE history, lasting nearly two hours.