Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
Spider-Man in film
In 2007, "Spider-Man 4" entered development, with Raimi attached to direct and Maguire, Dunst and other cast members set to reprise their roles. Both a fourth and a fifth film were planned and at one time the idea of shooting the two sequels concurrently was under consideration. However, Raimi stated in March 2009 that only the fourth film was in development at that time and that if there were fifth and sixth films, those two films would actually be a continuation of each other. James Vanderbilt was hired in October 2007 to pen the screenplay after initial reports in January 2007 that Sony Pictures was in contact with David Koepp, who wrote the first "Spider-Man" film. The script was being rewritten by David Lindsay-Abaire and Gary Ross in November 2008 and October 2009. Sony also engaged Vanderbilt to write scripts for "Spider-Man 5" and "Spider-Man 6".