Marshall Field's
Marshall Field & Company traces its antecedents to a dry goods store opened at 137 Lake Street in Chicago, Illinois in 1852 by Potter Palmer, (1826–1902), eponymously named P. Palmer & Company. In 1856, 21-year-old Marshall Field (1834–1906) moved to the booming midwestern city of Chicago on the southwest shores of Lake Michigan from Pittsfield, Massachusetts and found work at the city's then-largest dry goods firm – Cooley, Wadsworth & Company. Just prior to the American Civil War, in 1860, Field and bookkeeper Levi Z. Leiter, (1834–1904), became junior partners in the firm, then known as Cooley, Farwell & Company. In 1864, the firm, then led by senior partner John V. Farwell, Sr., (1825–1908), was renamed Farwell, Field & Company. only for Field and Leiter to soon withdraw from the partnership with Farwell when presented with the opportunity of a lifetime.
Marshall Field's
Marshall Field's had the first European buying office, which was located in Manchester, England, and the first bridal registry. The company was the first to introduce the concept of the personal shopper, and that service was provided without charge in every Field's store, right up to the chain's last days under the Marshall Field's name. It was the first store to offer revolving credit and the first department store to use escalators. Marshall Field's book department in the State Street store was legendary; it pioneered the concept of the "book signing." Moreover, every year at Christmas, Marshall Field's downtown store windows were filled with animated displays as part of the downtown shopping district display; the "theme" window displays became famous for their ingenuity and beauty, and visiting the Marshall Field's windows at Christmas became a tradition for Chicagoans and visitors alike, as popular a local practice as visiting the Walnut Room with its equally famous Christmas tree or meeting "under the clock" on State Street.