Xbox
Xbox is a video gaming brand created and owned by Microsoft of the United States. It represents a series of video game consoles developed by Microsoft, with three consoles released in the sixth, seventh, and eighth generations, respectively. The brand also represents applications (games), streaming services, and an online service by the name of Xbox Live. The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console.
Xbox 360 launch
Due to the Xbox 360 being one of the first consoles to have been officially launched in the country, it initially found tough sales. However, its sales figures have reportedly been on the rise since the launch of the PlayStation 3 in the country. Though company executives have been reluctant to divulge the numbers and sales figures, industry insiders estimate that the console manages to move about 3000 units per month, thus accounting for 12.5% of the monthly gaming hardware sales in India.