WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WXXA-TV
In July 1986, WXXA-TV agreed to become a charter affiliate of Fox, which launched on October 9. Shortly afterward, Albany TV 23 sold the station to Heritage Broadcasting Group (a Detroit-based company, unrelated to the similarly-named Heritage Communications and Heritage Media, that was also in the process of acquiring WWTV in Cadillac, Michigan) for $10.1 million. The station picked up programming from the Prime Time Entertainment Network (PTEN) block in 1993.