Raw (WWE brand)
Raw is a brand of the U.S. based professional wrestling promotion WWE. The brand was first established on March 25, 2002, with a draft on "Monday Night Raw" and went into effect one week later on April 1. The brand split was discontinued in August 2011, but was brought back in July 2016. Wrestlers assigned to the Raw brand wrestle predominantly on the "Raw" television program as well as "Main Event", the seasonal "Mixed Match Challenge", and Raw branded or co-branded pay-per-view events and WWE Network events. During the first brand split, they also competed on "Heat" and on "ECW" under a talent exchange program.
WCW (WWE subsidiary)
In an attempt to experiment the revival of WCW, the WWF only ran a handful of matches on "Raw" and "SmackDown!" in Tacoma in early July 2001. These WCW-branded matches were ill-received by the longtime WWF fans so much that on the very first WCW-brand main event between Booker T and Buff Bagwell the crowd cheered when the WWF heels Stone Cold Steve Austin and Kurt Angle ran in to jump the WCW babyface Booker T. Eventually, the WWF carried the brand extension, which effectively reviving WCW under its own auspices and running two separate promotions, each with one of the WWF's two existing televised shows, "Raw" and "SmackDown!"