Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
Spider-Man in film
In April 2015, Sony announced that Phil Lord and Christopher Miller were writing and producing a Spider-Man animated comedy in development at Sony Pictures Animation. As revealed by the e-mail leak one year before, the duo had been previously courted by Sony to take over the studio's animation division. Originally scheduled to be released on December 21, 2018, Sony announced on April 26, 2017 the film would be released a week earlier on December 14, 2018. Sony Pictures Animation president Kristine Belson unveiled the film's logo, with the working title "Animated Spider-Man", at CinemaCon 2016, and declared that "conceptually and visually, [the film] will break new ground for the superhero genre." On June 20, 2016, "The Hollywood Reporter" reported that Bob Persichetti would direct the animated film. Sony announced that Miles Morales would be the Spider-Man in the film and Peter Ramsey would serve as co-director.