WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WGTV
WGTV began broadcasting on May 23, 1960. It was licensed to the University of Georgia and operated out of the Georgia Center for Continuing Education. The station's VHF allocation was originally occupied by WSB-TV, which at that time was owned by the "Atlanta Journal". The "Journal"'s competitor in Atlanta, the "Atlanta Constitution", had applied for and received from the FCC a construction permit for channel 2, which was to be called WCON-TV. When the "Journal" and "Constitution" merged, media ownership rules of the day did not permit one entity to own two television stations in the same market. Plans for WCON-TV were scrapped and WSB-TV moved to channel 2 from channel 8 in 1951. The ABC-TV affiliate WLTV broadcast on channel 8 from 1951 to 1953, when the station moved to channel 11 (now WXIA-TV) to avoid radio interference with newly launched WROM-TV Rome, operating on adjacent channel 9.