Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Marlboro (cigarette)
Philip Morris, a London-based cigarette maker, opened a New York subsidiary in 1902 to sell many of its cigarette brands. The mark ""Marlboro"" was registered in the United States in 1908 although no cigarette was marketed under this name until 1923. In 1924, the brand was launched. They are first marketed as "America's luxury cigarette" and were mainly sold in hotels and resorts.