2011 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned; the ECW brand was additionally involved between 2006 and 2009. Annual drafts have followed since this occurrence, except for in 2003. As with past drafts, the purpose of the 2011 WWE draft was to increase television ratings of WWE programming and refresh the rosters for each brand. The 2011 event was confirmed by the RBC Center in April 2011, with WWE officially announcing it on the April 18 episode of "Raw". A USA Network executive had also confirmed the event to occur via a press release on the same day of the WWE announcement.
The New Day (professional wrestling)
The stable originally debuted on the July 21, 2014 episode of "Raw", but made their official television debut as The New Day in November 2014. In April 2015 at Extreme Rules, they won their first WWE Tag Team Championship. They lost the championship to The Prime Time Players the following month at Money in the Bank, but won it back in August at SummerSlam; their second reign became the longest in the title's history, the first to last more than a year, and the last with the title being the sole tag team championship in WWE. On December 14, 2016, they became the longest reigning tag team champions in WWE history (beating Demolition's 28-year-old record of 478 days with WWE's original World Tag Team Championship) and, at that time, the longest reigning champions for any WWE championship over the last two decades; they lost the renamed Raw Tag Team Championship four days later to Cesaro and Sheamus. After being drafted to SmackDown in April 2017, they went on to capture the SmackDown Tag Team Championship on three separate occasions.