Xbox
Released in 2001, the Xbox control pad was the first controller made for the original Xbox. The Xbox controller features two analog sticks, a pressure-sensitive directional pad, two analog triggers, a Back button, a Start button, two accessory slots and six 8-bit analog action buttons (A/Green, B/Red, X/Blue, Y/Yellow, and Black and White buttons). The standard Xbox controller (originally nicknamed the "Fatty" and later the "Duke") was originally the controller bundled with Xbox systems for all territories except Japan.
Gears of War (video game)
"Gears of War" was first shown as an unnamed exclusive for the Xbox 360 in a behind-closed-doors presentation by Epic Games at the 2005 Game Developers Conference. The demo was presented as a technology showcase for Unreal Engine 3 that would run on the Xenon processor at the center of the new Xbox. It showcased a group of human soldiers patrolling a city at night that fell under ambush. The demo was noted for its overall realism, suspense, and visual clarity, helping to reinforce the argument advanced by Epic Games' founder Tim Sweeney for Microsoft to double the memory in the Xbox 360 from the planned 256 MB to 512 MB. This decision that would ultimately cost Microsoft tens of millions of dollars and restrict the number of Xbox 360 consoles available at launch, but allowed "Gears of War" and many other Xbox 360 games to run at 720p resolution.