Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Winston (cigarette)
Between 1982 and 1988, David Goerlitz was the ""Winston Man"", appearing in 42 billboard advertisements – more than the Marlboro man. In 1988, he publicly denounced the tobacco industry and joined the emerging anti-smoking movement after suffering health issues related to smoking. He has spent the last 21 years working in schools as a public speaker, encouraging kids not to start smoking.