2010 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned to; the ECW brand additionally involved between 2006 and 2009. Since its inception, annual drafts have followed, except for in 2003. As in previous drafts that followed the Brand Extension, the purpose of the 2010 WWE Draft was to increase television ratings of WWE programming and refresh the rosters with new storylines for each brand. The 2010 WWE Draft was confirmed both by WWE and Richmond Coliseum via their websites between March and April 2010, which featured the draft eligibility of WWE employees from the Raw and SmackDown brands. The event was scheduled to take place over two days, in which the televised draft would air live on the USA Network in the United States from the Coliseum in Richmond, Virginia on the April 26 episode of "Raw". The second portion of the draft, the "supplemental draft," was originally scheduled for April 28; however, it was announced during the live broadcast that it would be held the next day on April 27 with selections being announced via WWE's website.
WWE Intercontinental Championship
Over Bischoff's objections, Raw Co-General Manager Stone Cold Steve Austin reactivated the Intercontinental Championship on the May 5, 2003 episode of "Raw" and declared any former champion on the Raw roster eligible to enter a battle royal at Judgment Day for the title. Christian won the battle royal to win the championship and restore a secondary singles title for Raw wrestlers to compete for. Eventually, WWE did the same thing for SmackDown and created a separate set of titles for that brand; for its secondary title, SmackDown reactivated the United States Championship that had been unified with the Intercontinental Championship in 2001, placing the WWE name on it while claiming the lineage of the old WCW title of the same name (much as they did with the Cruiserweight Championship when that became WWE exclusive).
On October 2, 2011, at Hell in a Cell, Cody Rhodes introduced a modified version of the classic championship belt design with the white strap, with an added modern WWE "scratch logo" and other embellishments. The first brand split ended on August 29, 2011, and the title could be defended on both "Raw" and "SmackDown". On August 18, 2014, the Intercontinental Championship belt, along with all other pre-existing championship belts in WWE at the time, received a minor update, replacing the long-standing scratch logo with WWE's new logo originally used for the WWE Network. On May 31, 2015, the championship was contested for in an Elimination Chamber match for the first time.