Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
Spider-Man: Into the Spider-Verse
Following the November 2014 hacking of Sony's computers, emails between Sony Pictures Entertainment co-chairman Amy Pascal and president Doug Belgrad were released, saying that Sony was planning to "rejuvenate" the "Spider-Man" franchise by developing an animated comedy film with Phil Lord and Christopher Miller. Sony executives were set to discuss the project further in a discussion regarding several "Spider-Man" spin-off films at a summit in January 2015. At the 2015 CinemaCon in April, Sony Pictures chairman Tom Rothman announced that the animated Spider-Man film had a July 20, 2018 release date, and would be produced by Lord and Miller, Avi Arad, Matt Tolmach, and Pascal, with Lord and Miller also writing a treatment for the film. Rothman said that it would "co-exist" with the live-action Spider-Man films, though Sony soon stated that the film would "exist independently of the projects in the live-action Spider-Man universe," as it is set in an alternate universe from those films without the version of Spider-Man as seen in the Marvel Cinematic Universe.