WDJT-TV
WDJT-TV, virtual channel 58 (UHF digital channel 46), is a CBS-affiliated television station licensed to Milwaukee, Wisconsin, United States. Owned by Chicago-based Weigel Broadcasting, it is a sister station to Class A MeTV owned-and-operated station WBME-CD (channel 41), Racine-licensed independent station WMLW-TV (channel 49, which shares spectrum with WBME-CD), and low-powered Telemundo affiliate WYTU-LD (channel 63), which WDJT simulcasts in widescreen standard definition on its respective second, third and fourth digital subchannels to expand their reach across southeastern Wisconsin. All four stations share studios on South 60th Street in Milwaukee (near West Allis); WDJT's transmitter is located in Milwaukee's Lincoln Park (next to the transmitter belonging to ABC affiliate WISN-TV, channel 12).
WISC-TV
WISC-TV first took to the airwaves on June 24, 1956, taking over Madison's CBS affiliation from WKOW-TV (which retained ABC affiliation). Despite being the state's second largest market, Madison was a "doughnut" market as it was sandwiched between other markets where primary VHF signals were already assigned (Milwaukee (channels 4, 6, 10, and 12) to the east, Wausau and Green Bay (channels 2, 5, and 11) to the north, Chicago (channels 2, 5, 7, 9, and 11) to the southeast, Rockford (channel 13) to the south, and La Crosse/Eau Claire (channels 8 and 13) to the west). Having the market's only VHF signal gave channel 3 a distinct advantage—and market leadership—over UHF competitors WKOW and WMTV, a position that the station has enjoyed for much of its history, even after the advent of cable television put the competitors on equal footing (WISC's former slogan, "Wisconsin's Leadership Station," played upon that advantage).