Xbox
Xbox is a video gaming brand created and owned by Microsoft of the United States. It represents a series of video game consoles developed by Microsoft, with three consoles released in the sixth, seventh, and eighth generations, respectively. The brand also represents applications (games), streaming services, and an online service by the name of Xbox Live. The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console.
Xbox 360
Xbox Live Arcade is an online service operated by Microsoft that is used to distribute downloadable video games to Xbox and Xbox 360 owners. In addition to classic arcade games such as "Ms. Pac-Man", the service offers some new original games like "Assault Heroes". The Xbox Live Arcade also features games from other consoles, such as the PlayStation game "" and PC games such as "Zuma". The service was first launched on November 3, 2004, using a DVD to load, and offered games for about US$5 to $15. Items are purchased using Microsoft Points, a proprietary currency used to reduce credit card transaction charges. On November 22, 2005, Xbox Live Arcade was re-launched with the release of the Xbox 360, in which it was now integrated with the Xbox 360's dashboard. The games are generally aimed toward more casual gamers; examples of the more popular games are "Geometry Wars", "Street Fighter II' Hyper Fighting", and "Uno". On March 24, 2010, Microsoft introduced the Game Room to Xbox Live. Game Room is a gaming service for Xbox 360 and Microsoft Windows that lets players compete in classic arcade and console games in a virtual arcade.