Warcraft
In 2004, Blizzard Entertainment moved the series away from the real-time strategy genre and released "World of Warcraft", a massively multiplayer online role-playing game (MMORPG). Requiring a subscription fee to be paid to play, it also introduced regular additional content to the series in the form of patches. "World of Warcraft" gained popularity worldwide, becoming the world's largest subscription-based MMORPG in 2008. The game reached a peak 12 million subscribers worldwide in October 2010. "World of Warcraft" has had seven expansions as of 2018. During the production of "", Blizzard co-founder Frank Pearce stated that "If there's a team that's passionate about doing another "Warcraft" [real-time strategy], then that's definitely something we would consider. It's nothing that we're working on right now, we have development teams working on "", "", "Diablo III", and when those teams are all off the projects they're working on, they'll be intimately involved in the discussions about what's next".
Warcraft
In a May 9, 2006 press release, Blizzard Entertainment and Legendary Pictures announced that they would develop a live-action film set in the Warcraft universe. At BlizzCon 2008, according to Mike Morhaime, a script was being written. In January 2013, Duncan Jones was announced to direct the adaptation, from a script by Charles Leavitt. The film was set to begin principal photography in early 2014 with a plot based on the novel "". On July 20, 2013, Legendary Pictures and Warner Bros. Entertainment unveiled a sizzle reel during their San Diego Comic Con 2013 panel, with Duncan Jones hopping on stage briefly to discuss the project. Production on the film started shooting on January 13, 2014. The first full-length trailer for the film was released on November 6, 2015. "Warcraft" premiered in Los Angeles on June 6, 2016, and was released by Universal Pictures in the United States on June 10, 2016. It received mostly negative reviews from critics, and grossed $433 million.