Sega Genesis
Sega sold 30.75 million Genesis units worldwide. Of these, 3.58 million were sold in Japan, and sales in Europe and the U.S. are roughly estimated at 8 million and 18–18.5 million as of June 1997 (at which time Sega was no longer manufacturing the system) respectively. In 1998, Sega licensed the Genesis to Majesco Entertainment in North America so it could re-release the console. Majesco began reselling millions of formerly unsold cartridges at a budget price, together with 150,000 units of the second model of the Genesis. It released the Sega Genesis 3, projecting to sell 1.5 million units of the console by the end of 1998. An estimated 3 million Genesis units were sold by Tec Toy in Brazil.
Neon Genesis Evangelion
The popularity of "Neon Genesis Evangelion" extends to its merchandising which exceeded $400 million within two years of its release. The series has established itself greatly on the Japanese market, developing a varied range of products for adult consumers, such as cell phones (including a special Nerv and MAGI-themed Sharp SH-06D smartphone released in 2012), laptop computers, many soundtracks, DVDs, action figures, and telephone cards. The stylized mecha design that would later earn praise for "Evangelion" was initially criticized by certain toy companies as being too difficult to manufacture, with some expressing concern that models of the Evangelions "would never sell." Eventually, Sega agreed to license all toy and video game sales. At the time of the release of the Japanese film "Death & Rebirth" and "The End of Evangelion", estimated sales of "Evangelion" merchandise topped $300 million, of which 70% derived from sales of video and laser discs, soundtrack CDs, single CDs, computer software and the three-volume manga. Multiple merchandising products were released during the "Renewal Project", such as CDs, video games, cel-art illustrations and collectible models.