Santa Claus
Santa Claus, also known as Saint Nicholas, Kris Kringle, Father Christmas, or simply Santa, is a legendary figure originating in Western Christian culture who is said to bring gifts to the homes of well-behaved ("good" or "nice") children on Christmas Eve (24 December) and the early morning hours of Christmas Day (25 December). The modern Santa Claus grew out of traditions surrounding the historical Saint Nicholas (a fourth-century Greek bishop and gift-giver of Myra), the British figure of Father Christmas and the Dutch figure of "Sinterklaas" (himself also based on Saint Nicholas). Some maintain Santa Claus also absorbed elements of the Germanic god Wodan, who was associated with the pagan midwinter event of Yule and led the Wild Hunt, a ghostly procession through the sky.
Santa Claus
Images of Santa Claus were further popularized through Haddon Sundblom's depiction of him for The Coca-Cola Company's Christmas advertising in the 1930s. The popularity of the image spawned urban legends that Santa Claus was invented by The Coca-Cola Company or that Santa wears red and white because they are the colors used to promote the Coca-Cola brand. Historically, Coca-Cola was not the first soft drink company to utilize the modern image of Santa Claus in its advertising—White Rock Beverages had already used a red and white Santa to sell mineral water in 1915 and then in advertisements for its ginger ale in 1923. Earlier still, Santa Claus had appeared dressed in red and white and essentially in his current form on several covers of "Puck" magazine in the first few years of the 20th century.
The image of Santa Claus as a benevolent character became reinforced with its association with charity and philanthropy, particularly by organizations such as the Salvation Army. Volunteers dressed as Santa Claus typically became part of fundraising drives to aid needy families at Christmas time.