WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WLOA
The station first signed on the air as WFAR, a 500-watt daytime-only station, on October 3, 1954. The station was founded by Sanford A. Schafitz, a native of the Youngstown area, doing business as Farrell-Sharon Broadcasting Company. Schafitz also started up WWIZ in Lorain, Ohio. He was involved in the launching of WXTV-TV in Youngstown in 1955. Before WFAR went on the air, a dispute occurred between Greater New Castle Broadcasting Corporation and Schafitz. Greater New Castle Broadcasting Corporation wanted to put a 1,000-watt daytime-only station on 1460 kHz in New Castle, Pennsylvania, and Schafitz wanted to put a 500 W daytime only station on 1470 kHz. The FCC ruled in favor of Schafitz on September 4, 1953, and he put the station on the air shortly thereafter.