Pluralistic ignorance
Pluralistic ignorance can be contrasted with the false consensus effect. In pluralistic ignorance, people privately disdain but publicly support a norm (or a belief), while the false consensus effect causes people to wrongly assume that most people think like they do, while in reality most people do not think like they do (and express the disagreement openly). For instance, pluralistic ignorance may lead a student to drink alcohol excessively because she believes that everyone else does that, while in reality everyone else also wishes they could avoid binge drinking, but no one expresses that due to the fear of being ostracized. A false consensus for the same situation would mean that the student believes that most other people do not enjoy excessive drinking, while in fact most other people do enjoy that and openly express their opinion about it.
Argument from ignorance
Argument from ignorance (from ), also known as appeal to ignorance (in which "ignorance" represents "a lack of contrary evidence") is a fallacy in informal logic. It asserts that a proposition is true because it has not yet been proven false or a proposition is false because it has not yet been proven true. This represents a type of false dichotomy in that it excludes the possibility that there may have been an insufficient investigation to prove that the proposition is either true or false. It also does not allow for the possibility that the answer is unknowable, only knowable in the future, or neither completely true nor completely false. In debates, appeals to ignorance are sometimes used in an attempt to shift the burden of proof. In research, low-power experiments are subject to false negatives (there would have been an observable effect if there had been a larger sample size or better experimental design) and false positives (there was an observable effect, however this was a coincidence due purely to random chance, or the events correlate, but there is no cause-effect relationship). The term was likely coined by philosopher John Locke in the late 17th century.