Lincoln Motor Company
Lincoln Motor Company was founded in 1917 by Henry M. Leland, naming it after Abraham Lincoln; in 1922, Lincoln was acquired by Ford. Following World War II, Ford formed the Lincoln-Mercury Division, pairing Lincoln with its mid-range Mercury brand through 2010. In 2012, Ford rebranded the Lincoln division under its original name, Lincoln Motor Company. Originally founded as a freestanding division above Lincoln, Continental was integrated within Lincoln in 1959. The Continental-branded Mark Series was marketed through Lincoln starting in 1968, adapting the Lincoln name in 1986. The Lincoln star emblem is derived from a badge first used on the 1956 Continental Mark II.
Lincoln Continental
For 1974, the Lincoln Continental was given a new grille, moving from an egg-crate style to a waterfall design. As part of federal regulations, a 5-mph bumper was added to the rear, leading to a redesign of the rear bumper; the taillamps were moved from inside the bumper to above it.
After 5 years on the market, Lincoln made an extensive revision to the Continental. Coinciding with the 1975 introduction of the Mercury Grand Marquis, Lincoln and Mercury sought to better visually differentiate their two flagship model lines, in spite of their mechanical commonality. As part of the revision, the Lincoln Continental was able to adopt a greater degree of styling commonality with the Continental Mark IV. For 1975, the exterior of the Lincoln Continental underwent a major revision. Although the body below the beltline saw only minor change with the taillights redesigned with vertical units, the roofline was completely restyled. To separate itself from the Mark IV, the two-door Continental/Town Coupe adopted a fully pillared roofline with a square opera window in the C-pillar. In place of the pillared hardtop shared with the Mercury Marquis and Ford LTD, the four-door Continental/Town Car adopted a wide B-pillar; to distinguish itself from the Cadillac Sixty Special Brougham; Town Cars were given the oval opera window introduced on the Mark IV. Along with the styling upgrades, 1975 Lincolns received substantial upgrades to the braking system. Designed by Bendix, the Lincoln Continental became one of the first American cars equipped with a 4-wheel disc brake system (as an option). To further improve the emissions performance of the 460 V8, the engine was fitted with catalytic converters, ending its compatibility with leaded regular gasoline.