Lincoln Motor Company
The Lincoln Motor Company was founded in August 1917 by Henry Leland and his son Wilfred. Among the founders of Cadillac, Leland had sold the company to General Motors in 1909, remaining on as an executive until 1917, when he left over a dispute with GM President William Durant. Naming Lincoln Motor Company after Abraham Lincoln, the first President for whom he ever voted (1864), Leland financed the company by securing a $10 million contract to build Liberty V12 aircraft engines, breaking ground on the Lincoln Motor Company Plant. To build the Liberty engines, Lincoln sourced parts from other manufacturers; along with cylinders produced by Ford, other parts were sourced from Buick, Cadillac, Marmon, and Packard. In total, 6,500 Liberty V12 engines were produced by Lincoln before the end of World War I ceased wartime production.
Lincoln Continental
For the first time on a Lincoln-badged Continental, its namesake "Continental spare tire trunk" seen on the Mark Series was used as a decklid design feature. In addition, the decklid was lettered "CONTINENTAL" instead of "LINCOLN" (as was the Versaillles, the first Lincoln to do so). As Ford Motor Company intended for the Lincoln Continental to compete against the Cadillac Seville, the rear half of the car was designed with a sloping "bustle-back" decklid, drawing inspiration from the Lincoln-Zephyr of the late 1930s. The decklid design of the Continental proved less extreme than that of the Seville. The addition of a horizontal brushed-chrome strip that ran along each side of Continental, along with plentiful two-tone color combinations, gave it a more conventional appearance in comparison to the Cadillac.