2011 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned; the ECW brand was additionally involved between 2006 and 2009. Annual drafts have followed since this occurrence, except for in 2003. As with past drafts, the purpose of the 2011 WWE draft was to increase television ratings of WWE programming and refresh the rosters for each brand. The 2011 event was confirmed by the RBC Center in April 2011, with WWE officially announcing it on the April 18 episode of "Raw". A USA Network executive had also confirmed the event to occur via a press release on the same day of the WWE announcement.
WWE Raw
On the September 14, 2015 season premiere of "Raw", the middle rope was colored gold. Throughout the month of October 2015, the WWE announcer table, entrance ramp and ring skirts were co-branded with Susan G. Komen for the Cure of Breast cancer. Also the middle ring rope was pink to promote the fight against breast cancer. On the November 16, 2015, episode of "Raw", WWE had a moment of silence for the victims of the terrorist attack in Paris, France on November 13, 2015. Another moment of silence was held months later in June for the victims of the Orlando nightclub shooting.