Raw (WWE brand)
Raw is a brand of the U.S. based professional wrestling promotion WWE. The brand was first established on March 25, 2002, with a draft on "Monday Night Raw" and went into effect one week later on April 1. The brand split was discontinued in August 2011, but was brought back in July 2016. Wrestlers assigned to the Raw brand wrestle predominantly on the "Raw" television program as well as "Main Event", the seasonal "Mixed Match Challenge", and Raw branded or co-branded pay-per-view events and WWE Network events. During the first brand split, they also competed on "Heat" and on "ECW" under a talent exchange program.
SmackDown (WWE brand)
In September 2002, the Undisputed Championship became the WWE Championship again and was moved to SmackDown, prompting Raw General Manager Eric Bischoff to create the World Heavyweight Championship for Raw. SmackDown created the WWE Tag Team Championship and they revived the United States Championship. Over the course of the first brand extension, these championships switched between brands, usually due to the result of the annual draft. However, the Cruiserweight title was the only championship to never switch brands, staying on SmackDown from 2002 until the championship's retirement on September 28, 2007.