North American English
There are a considerable number of different accents within the regions of both the United States and Canada, originally deriving from the accents prevalent in different English, Scottish and Irish regions of the British Isles and corresponding to settlement patterns of these peoples in the colonies. These were developed and built upon as new waves of immigration, and migration across the North American continent, brought new accents and dialects to new areas, and as these ways of speaking merged and assimilated with the population. It is claimed that despite the centuries of linguistic changes there is still a resemblance between the English East Anglia accents which would have been used by early English settlers in New England (including the Pilgrims), and modern Northeastern United States accents. Similarly, the accents of Newfoundland have some similarities to the accents of Scotland and Ireland.
PHMG (company)
Research into the use of regional accents and dialect by UK businesses in their on-hold marketing found a 27% rise in the use of accents between January 2012 and January 2013.
The research also looked into perceptions of accents. For example, it found the Scottish accent is perceived as trustworthy and reassuring while the Yorkshire accent, used by brands such as O2 (United Kingdom) in television and radio advertising, is seen as wise and honest.