Antoine de la Mothe Cadillac
Upon his arrival in America, La Mothe adopted his title after the town of Cadillac, Gironde in southwestern France. The city of Detroit became the world center of automobile production in the 20th century. William H. Murphy and Henry M. Leland founded the Cadillac auto company and paid homage to him by using his name for their company and his armorial bearings as its logo in 1902. Various places bear his name in America, in particular Cadillac Mountain in Maine and the town of Cadillac, Michigan.
Cadillac
The front-wheel-drive Eldorado was launched in 1967, setting a new standard for a personal luxury car. Its simple, elegant design was a far cry from the tailfin and chrome excesses of the 1950s. Cadillac's success grew against rivals Lincoln and Imperial, which had division sales topping all of Chrysler for the first time in 1970. The new engine that debuted in the 1968 model year, designed for an ultimate capacity potential of , was increased to for the 1970 Eldorado. It was adopted across the model range beginning in 1975. Driver and front passenger airbags ("Air Cushion Restraint System") began to be offered on some Cadillac, as well as other Buick and Oldsmobile luxury models, in 1974, however this option was unpopular as was discontinued after the 1976 model year. The pillarless Coupe deVille ended with the 1973 model, while the Sedan deVille remained pillarless through 1976.