Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Morley (cigarette)
Morley is a fictional brand of cigarettes that has appeared in various television shows, films, and video games that otherwise have no connection to each other. The iconic, fictional brand packaging resembles the original packaging of the Marlboro cigarette brand. The name "Morley" is a play on "Marleys", a nickname for Marlboro cigarettes. Morleys appear at least as far back as 1960, in Alfred Hitchcock's film "Psycho". There is also a Morley Lights version, in a gold and white package (similar to Marlboro Lights), marked "Lights".