2010 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned to; the ECW brand additionally involved between 2006 and 2009. Since its inception, annual drafts have followed, except for in 2003. As in previous drafts that followed the Brand Extension, the purpose of the 2010 WWE Draft was to increase television ratings of WWE programming and refresh the rosters with new storylines for each brand. The 2010 WWE Draft was confirmed both by WWE and Richmond Coliseum via their websites between March and April 2010, which featured the draft eligibility of WWE employees from the Raw and SmackDown brands. The event was scheduled to take place over two days, in which the televised draft would air live on the USA Network in the United States from the Coliseum in Richmond, Virginia on the April 26 episode of "Raw". The second portion of the draft, the "supplemental draft," was originally scheduled for April 28; however, it was announced during the live broadcast that it would be held the next day on April 27 with selections being announced via WWE's website.
List of WWE pay-per-view events
Following WWE's original brand extension in 2002, the company promoted two touring rosters representing its Raw and SmackDown television programs. Aside from Insurrextion (Raw) and Rebellion (SmackDown!), all WWE pay-per-views featured both brands until June 2003. The traditional "Big Four" continued to showcase the entire roster, while the remaining pay-per-views alternated between Raw and SmackDown cards. A special ECW event in 2005 led to the creation of an ECW brand in 2006, which also received its own dedicated pay-per-view. Additional brand-exclusive events were added to the schedule, which reached its peak in 2006 with sixteen pay-per-view events (five Raw, five SmackDown, two ECW, and the original "Big Four"). In March 2007, WWE announced that all subsequent pay-per-views would feature performers from all brands. Dates were slowly removed from the pay-per-view schedule and in 2012, WWE returned to holding twelve pay-per-views a year. However, since the second brand extension in July 2016, brand-exclusive pay-per-views returned with only the "Big Four" as the only pay-per-views to feature both Raw and SmackDown brands, and some months have two pay-per-views, one for each show. Just like the previous brand extension, brand exclusive pay-per-views ended after WrestleMania 34.