Cadillac
Cadillac is among the first automobile brands in the world, second in the United States only to fellow GM marque Buick. The firm was founded from the remnants of the Henry Ford Company in 1902. It was named after Antoine de la Mothe Cadillac, who founded Detroit, Michigan. The Cadillac crest is based on his coat of arms.
Cartercar
Tragedy struck when Byron Carter died in 1908 as a result of trying to start a stalled car; the crank kicked back and hit him in the jaw, causing gangrene which ultimately proved fatal. Carter was a personal friend of Cadillac founder Henry Leland, and his unfortunate death prompted Leland to urge Charles Kettering's development of the Self-Starter (introduced in 1912), the first successful motor vehicle electric starting system, thus eliminating the dangerous crank. An ad for the 1912 Cartercar states that it includes a self-starter.