Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Harley Davidson and the Marlboro Man
Harley Davidson and the Marlboro Man is a 1991 action biker film starring Mickey Rourke and Don Johnson, with a supporting cast including Chelsea Field, Daniel Baldwin, Giancarlo Esposito, Tom Sizemore, and Vanessa Williams. It is directed by Simon Wincer from a screenplay by Don Michael Paul. The film provides a notable example of the "biker" stereotype. Four characters in the film are named after different brands and manufacturers; Rourke's character is named after the motorcycle manufacturer Harley-Davidson, Field's character is named after the cigarette brand Virginia Slims, Big John Studd's character is named after the whiskey brand Jack Daniel's and Eloy Casados's character is named after the tequilla brand Jose Cuervo. Johnson's character is the Marlboro Man, who appeared in commercials advertising Marlboro cigarettes from 1954 to 1999.