Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Tobacco (Last Week Tonight)
Toward the end of the segment, Oliver introduces Jeff the Diseased Lung, a mascot he created for the American global cigarette and tobacco company Philip Morris International, the makers of Marlboro cigarettes. The anthropomorphic diseased lung, who smokes and coughs, has been compared to Joe Camel and the Marlboro Man. Oliver and his team promoted the cartoon character by sending shirts with Jeff's image to Togo and displaying billboards in Uruguay, and by encouraging use of the hashtag #JeffWeCan, which trended on Twitter following the broadcast.