Ceiling fan
Meanwhile, electric ceiling fans became very popular in other countries, particularly those with hot climates, such as India and the Middle East, where a lack of infrastructure and/or financial resources made energy-hungry and complex freon-based air conditioning equipment impractical. In 1973, Texas entrepreneur H. W. (Hub) Markwardt began importing highly efficient ceiling fans to the United States that were manufactured in India by Crompton Greaves, Ltd. Crompton Greaves had been manufacturing ceiling fans since 1937 through a joint venture formed by Greaves Cotton of India and Crompton Parkinson of England, and had perfected the world's most energy efficient ceiling fans thanks to its patented 20 pole induction motor with a highly efficient heat-dissipating cast aluminum rotor. These Indian manufactured ceiling fans caught on slowly at first, but Markwardt's Encon Industries branded ceiling fans (which stood for ENergy CONservation) eventually found great success during the energy crisis of the late 1970s and early 1980s, since they consumed far less energy (under 70 watts of electricity) than the antiquated shaded pole motors used in most other American made fans. The fans became very effective energy saving appliances for residential and commercial use by supplementing expensive air conditioning with a cooling wind-chill effect. Fans used for comfort create a wind chill by increasing the heat transfer coefficient, but do not lower temperatures directly.
Due to this renewed commercial success using ceiling fans effectively as an energy conservation application, many American manufacturers also started to produce, or significantly increase production of, ceiling fans. In addition to the imported Encon ceiling fans, the Casablanca Fan Company was founded in 1974. Other American manufacturers of the time included the Hunter Fan Co. (which was then a division of Robbins & Myers, Inc), FASCO (F. A. Smith Co.), and Emerson Electric; which was often branded as Sears-Roebuck.
Ceiling fan
For heating, ceiling fans should usually be set to turn the opposite direction (usually clockwise; the blades should spin with the downward turned side leading) and on a low speed (or the lowest speed the fan is able to circulate the air down to the floor). Air naturally stratifies—that is, warmer air rises to the ceiling while cooler air sinks. Unfortunately, this means it is colder on or near the floor where human beings spend most of their time. A ceiling fan, with its direction of rotation set so that air is drawn upward, pulls up the colder air below, forcing the warmer air nearer the ceiling to move down to take its place, without blowing a stream of air directly at the occupants of the room. This action works to even out the temperature in the room, making it cooler nearer the ceiling, but warmer nearer the floor. Thus the thermostat in the area can be set a few degrees lower to save energy, while maintaining the same level of comfort. It is important to run the fan at a low speed (or a lowest speed the fan is able to circulate the air down to the floor) to minimize the wind chill effect described above. However if the ceiling is high enough, or the lowest speed downdraft would not create wind chill effect, it can be left on downdraft year around.