Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
American football
The dominant form of football at the time was played at the collegiate level, but the upstart NFL received a boost to its legitimacy in 1925 when an NFL team, the Pottsville Maroons, defeated a team of Notre Dame all-stars in an exhibition game. A greater emphasis on the passing game helped professional football to further distinguish itself from the college game during the late 1930s. Football in general became increasingly popular following the 1958 NFL Championship game, a match between the Baltimore Colts and the New York Giants that is still referred to as the "Greatest Game Ever Played". The game, a 23–17 overtime victory by the Colts, was seen by millions of television viewers and had a major impact on the popularity of the sport. This, along with the innovations introduced by the new American Football League (AFL) in the early 1960s, helped football to become the most popular sport in the United States by the mid-1960s.