Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
American Football League
The NFL also adapted how the AFL used the growing power of televised football games, which were bolstered with the help of major network contracts (first with ABC and later with NBC). With that first contract with ABC, the AFL adopted the first-ever cooperative television plan for professional football, in which the proceeds were divided equally among member clubs. It featured many outstanding games, such as the classic 1962 double-overtime American Football League championship game between the Dallas Texans and the defending champion Houston Oilers. At the time it was the longest professional football championship game ever played. The AFL also appealed to fans by offering a flashier style of play (just like the ABA in basketball), compared to the more conservative game of the NFL. Long passes ("bombs") were commonplace in AFL offenses, led by such talented quarterbacks as John Hadl, Daryle Lamonica and Len Dawson.