WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WVBG-LP
Because of the delay in receiving the construction permit, channel 25 was the last of the three stations to go on the air; W39CE (later renamed WVBX-LP; now WEPT-CD channel 15 in Newburgh) signed on in December 1997, and W49BU (later renamed WVBK-LP; now WYCX-CD channel 2) went on in March 1998, with WVBG itself debuting on August 27, 1998. Initially an independent station, WVBG and its satellites became a UPN affiliate on October 5, 1998; it already carried the UPN Kids block, but the network's primetime programming had previously been seen in the Capital District through secondary affiliations with Fox affiliate WXXA-TV (channel 23) and Pax station WYPX (channel 55), as well as cable carriage of WSBK-TV from Boston. However, from its inception, the station could not get carriage on Time Warner Cable, which chose to continue its carriage of WSBK; this was despite acquiring several sports packages, including Big East football and basketball, the Boston Red Sox (the telecasts of which were dropped following a territorial complaint by the New York Yankees), and the Boston Celtics.