Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Marlboro Cup (soccer)
The Marlboro Cup was a soccer tournament which ran on an irregular basis from 1987 to 1990 in the United States. Sponsored by the Philip Morris company to promote its Marlboro brand of cigarettes, the tournament featured both top club as well as national teams.