Pearl Brewing Company
The Pearl Brewing Company (also known as the Pearl Brewery or just Pearl) was an American brewery, established in 1883 in Downtown San Antonio, Texas, USA. In 1985, Pearl's parent company purchased the Pabst Brewing Company and assumed the Pabst name. In 1999, the Pabst Brewing Company began transferring its production to Miller Brewing, on a contract basis, and closing all of its breweries. Pearl beer is still in production at Miller's Ft. Worth, Texas facility, but the Pearl Brewery in San Antonio was closed in 2001. Since then, the former brewery was purchased by Silver Ventures, Inc., which has made the property the crown jewel in revitalization efforts of southern Midtown and northern Downtown San Antonio.
Pearl Brewing Company
Production and market-wise, the 1950s were similar to the late 1940s. In the early '50s, the San Antonio Brewing Association felt they needed to increase the association of their number one product, Pearl lager beer, with the company itself. In marketing research, the association found that most consumers believed the San Antonio Brewing Association encompassed more than a single brewery; in fact, the public thought San Antonio Brewing Association referred to all brewing in San Antonio in general. Therefore, in 1952 the San Antonio Brewing Association changed its name to the Pearl Brewing Company (1952–present).