Marianismo
""Marianismo"" originally referred to the devotion to Mary (). The term was first used by political scientist Evelyn Stevens in her 1973 essay ""Marianismo": The Other Face of "Machismo"". It was in direct response to the male word "machismo" and was meant to explain the phenomenon in Latin America in which women were either "saints or whores". It is the supposed ideal of true femininity that women are supposed to live up to—i.e. being modest, virtuous, and sexually abstinent until marriage—and then being faithful and subordinate to their husbands. In essence, marianismo is the female counterpart to machismo, and as such, probably originated during the time of the Spanish colonization of the Americas.
Machismo
During the women's liberation movement of the 1960s and 1970s, the term began to be used by Latin American feminists to describe male aggression and violence. The term was used by Latina feminists and scholars to criticize the patriarchal structure of gendered relations in Latino communities. Their goal was to describe a particular Latin American brand of patriarchy.