Doom (1993 video game)
Because id planned to self-publish the game, as the game neared completion they had to set up the systems to sell the game. Jay Wilbur, who had been brought on as CEO and sole member of the business team, planned the marketing and distribution of "Doom". He felt that the mainstream press was uninterested in the game, and as id would make the most money off of copies they sold directly to customers—up to 85 percent of the planned US$40 price—he decided to leverage the shareware market as much as possible, buying only a single ad in any gaming magazine. Instead, he reached out directly to software retailers, offering them copies of the first "Doom" episode for free, allowing them to charge any price for it, in order to spur customer interest in buying the full game directly from id.
Role-playing video game
Notable early RPG developers include Don Daglow for creating the first role-playing video game, "Dungeon", in 1975; Yuji Horii for creating the "Dragon Quest" series; Hironobu Sakaguchi for creating the "Final Fantasy" series; Richard Garriott for creating the "Ultima" series; and Brenda Romero for writing and design work on the "Wizardry" series. Other notable RPG developers include Bethesda Game Studios, creators of "Fallout 3", "Fallout 4", and "The Elder Scrolls" series; Ray Muzyka and Greg Zeschuk for founding BioWare; and CD Projekt, creators of "The Witcher" series and the upcoming "Cyberpunk 2077". Finally, Ryozo Tsujimoto ("Monster Hunter" series) and Katsura Hashino ("" series) were cited as "Japanese Game Developers You Should Know" by "1UP.com" in 2010.