Marianismo
""Marianismo"" originally referred to the devotion to Mary (). The term was first used by political scientist Evelyn Stevens in her 1973 essay ""Marianismo": The Other Face of "Machismo"". It was in direct response to the male word "machismo" and was meant to explain the phenomenon in Latin America in which women were either "saints or whores". It is the supposed ideal of true femininity that women are supposed to live up to—i.e. being modest, virtuous, and sexually abstinent until marriage—and then being faithful and subordinate to their husbands. In essence, marianismo is the female counterpart to machismo, and as such, probably originated during the time of the Spanish colonization of the Americas.
Enrique Márquez Jaramillo
Influenced by Márquez' writing about the history of 19th-century Mexican social liberalism, Carlos Salinas de Gortari labeled his neoliberal project social liberalism. In his book, "The National Disagreement", Manuel Camacho Solís wrote: "Carlos Salinas would name his neoliberal project as Social Liberalism in a speech pronounced at the PRI (Institutional Revolutionary Party; March 4, 1992) based on writings by Enrique Márquez. Enrique, who was my adviser in Mexico City, knew and admired the thinking of the great liberal of the nineteenth century, Ponciano Arriaga, whose complete work he compiled and published in five volumes in that year. That was where the term used by Carlos Salinas came from, although its content had nothing to do with its original author, who fought until the end of his life in favor of justice and freedom".