Marianismo
Evelyn Stevens' essay was very significant to this area of study. However, since its publication, her argument has been debated by other researchers and critics. Although her argument addresses marianismo in Latin America at large, many of the sources she uses mainly focus on Mexican culture, thus severely limiting her frame of reference. Also, she is criticized for implying that, despite other differences among various socioeconomic classes, the ideal woman's characteristics are ultimately the same across social classes. Her critics claim Stevens ignores socioeconomic factors, saying "her description of women as altruistic, selfless, passive, [and] morally pure" is inadequate. There have been some responses in the literature to the concept of marianismo that assert that its model of/for women's behavior is very class-based. In other words, the idea that men do all the hard work, while women remain idle, on a pedestal, is a life that rarely exists, particularly for the peasant, poor and working class women that make up the majority of Latin America women. As Gil and Vazquez remind us, "most of her [Stevens's] data came from middle class Mexican women".
Marianismo
Very few studies on the role of "marianismo" in the media have been conducted. However, in more recent years, researchers are beginning to explore this cultural phenomenon. Researchers Jorge Villegas, Jennifer Lemanski and Carlos Valdez conducted a study on the portrayal of women in Mexican television commercials. Often women are portrayed as either those who adhere to the feminine ideal, and those who do not. These women are then categorized as good women and bad women, respectively. These "good women" are seen as nurturing, family-oriented, soft-spoken, even-tempered and sexually naïve, whereas the "bad women" are often the sexual targets of men. Another dichotomy presented by this study is dependent women versus independent women. The researchers found that "dependent women tended to display characteristics perceived as positive in marianismo (helpful, rewarded by their family) whereas independent women were more sexualized". A similar study by Rocío Rivadeneyra examined the gender portrayals in telenovelas. Her research found that in comparison to their male counterparts, women were seen as spending more time with children and were either homemakers or unemployed. Both studies, however, noted that women and men were portrayed with equal frequency in the media.