2010 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned to; the ECW brand additionally involved between 2006 and 2009. Since its inception, annual drafts have followed, except for in 2003. As in previous drafts that followed the Brand Extension, the purpose of the 2010 WWE Draft was to increase television ratings of WWE programming and refresh the rosters with new storylines for each brand. The 2010 WWE Draft was confirmed both by WWE and Richmond Coliseum via their websites between March and April 2010, which featured the draft eligibility of WWE employees from the Raw and SmackDown brands. The event was scheduled to take place over two days, in which the televised draft would air live on the USA Network in the United States from the Coliseum in Richmond, Virginia on the April 26 episode of "Raw". The second portion of the draft, the "supplemental draft," was originally scheduled for April 28; however, it was announced during the live broadcast that it would be held the next day on April 27 with selections being announced via WWE's website.
2002 WWF draft lottery
The brand extension was officially enforced on April 1, 2002. Stone Cold Steve Austin was made exempt from the draft by Linda McMahon, but later opted to sign with Raw. A month later, the WWF was sued by the World Wildlife Fund over the WWF initialism. This resulted in the company being renamed from "World Wrestling Federation Entertainment, Inc." to simply "World Wrestling Entertainment, Inc.", which caused all of the WWF's assets to be properly renamed and branded. The Flair and McMahon feud came to an end on the edition of June 10, 2002 of "Raw", when McMahon became the sole owner of WWE by defeating Flair in a No Holds Barred match. Following the situations with the brand extension and name change, by having two brands in place, the WWE was able to increase the number of live events held each year from 200 to 350, including tours in several new international markets. Even after the end of the first brand extension in 2011, WWE continued to have two touring live event shows. The brand extension returned in 2016.