2011 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned; the ECW brand was additionally involved between 2006 and 2009. Annual drafts have followed since this occurrence, except for in 2003. As with past drafts, the purpose of the 2011 WWE draft was to increase television ratings of WWE programming and refresh the rosters for each brand. The 2011 event was confirmed by the RBC Center in April 2011, with WWE officially announcing it on the April 18 episode of "Raw". A USA Network executive had also confirmed the event to occur via a press release on the same day of the WWE announcement.
History of WWE Raw
On March 10, 2005, Viacom and WWE decided not to go on with the agreement with Spike TV, effectively ending "Raw" and other WWE programs's tenure on the network when their deal expired in September 2005. On April 4, 2005, WWE announced a three-year deal with NBCUniversal to bring "Raw" back to its former home, the USA Network, with two yearly specials on NBC and a Spanish "Raw" on Telemundo. On the same week as "Raw"s return to the USA Network, Spike TV scheduled Ultimate Fighting Championship's live "Ultimate Fight Night" in "Raw"'s old timeslot in an attempt to go head-to-head with "Raw".