Classical Hollywood cinema
The beginning of the sound era itself is ambiguously defined. To some, it began with "The Jazz Singer", which was released in 1927 and increased box-office profits for films, as sound was introduced to feature films. To others, the era began in 1929, when the silent age had definitively ended. Most Hollywood pictures from the late 1920s to 1960s adhered closely to a genre—Western, slapstick comedy, musical, animated cartoon, and biopic (biographical picture)—and the same creative teams often worked on films made by the same studio. For instance, Cedric Gibbons and Herbert Stothart always worked on MGM films; Alfred Newman worked at Twentieth Century Fox for twenty years; Cecil B. DeMille's films were almost all made at Paramount Pictures; and director Henry King's films were mostly made for Twentieth Century Fox. Similarly, actors were mostly contract players. Film historians and critics note that it took about a decade for films to adapt to sound and return to the level of artistic quality of the silents, which it did in the late 1930s.
Stereophonic sound
Motion picture theatres, however, are where the real introduction of stereophonic sound to the public occurred. Amid great fanfare, Stereo sound was officially proven commercially viable for the public on September 30, 1952 with the release of a Cinerama demonstration film by Lowell Thomas and Mike Todd titled "This is Cinerama". The format was a spectacular widescreen process featuring three separate 35mm motion picture films (plus a separate sound film) running in synchronization with one another at 26 fps, adding one picture panel each to the viewer's left and right at 45 degree angles, in addition to the usual front and center panel, creating a truly immersive panoramic visual experience, comparable in some ways to today's curved screen IMAX OMNI.