Doom (1993 video game)
Because id planned to self-publish the game, as the game neared completion they had to set up the systems to sell the game. Jay Wilbur, who had been brought on as CEO and sole member of the business team, planned the marketing and distribution of "Doom". He felt that the mainstream press was uninterested in the game, and as id would make the most money off of copies they sold directly to customers—up to 85 percent of the planned US$40 price—he decided to leverage the shareware market as much as possible, buying only a single ad in any gaming magazine. Instead, he reached out directly to software retailers, offering them copies of the first "Doom" episode for free, allowing them to charge any price for it, in order to spur customer interest in buying the full game directly from id.
LucasArts
After the unprecedented success of id Software's "Doom", the PC gaming market shifted towards production of three-dimensional first person shooters. LucasArts contributed to this trend with the 1995 release of "", a first person shooter that successfully transplanted the Doom formula to a Star Wars setting. The Dark Forces Strategy guide claims that development was well underway before Doom was released and that the game was pushed back once Doom hit shelves so that it could be polished. The game was well received and spawned a new franchise: the "Jedi Knight" games. This began with the sequel to "Dark Forces", "" released in 1997; this game reflected the changing face of PC gaming, being one of the first games to appreciably benefit when used in conjunction with a dedicated 3D graphics card like 3dfx's Voodoo range. The game received an expansion pack, "Mysteries of the Sith", in 1998 and a full sequel in 2002 with "". 2003's "" can be seen as a spin-off from the series, but was less well received by reviewers, who complained that the franchise was becoming formulaic.