WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
The WB
On November 2, 1993, the Warner Bros. Entertainment division of Time Warner announced the formation of The WB Television Network, with the Tribune Company holding a minority interest; as such, Tribune Broadcasting signed agreements to affiliate six of its seven television stations at the time – all of which were independent stations, including the television group's two largest stations, WPIX in New York City and KTLA in Los Angeles – with the network. Only five of these stations – along with a sixth that Tribune acquired the following year – would join The WB at launch (the company's Atlanta independent WGNX would instead agree to affiliate with CBS in September 1994, as a result of Fox's affiliation deal with New World Communications, then-owner of longtime CBS station WAGA-TV; in contrast, New Orleans sister station WGNO did become a WB charter affiliate before joining ABC in January 1996 due to a similar affiliation deal between Fox and longtime ABC station WVUE-TV).