Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Orange Man (advertisement)
Although "Orange Man" was produced in 1991, it is not believed to have aired on British television until 1992 on television channels such as ITV and Channel 4, where it became the first advertisement in the "You Know When You've Been Tango'd" campaign, which would continue until 1996 before being revived from 2002–2005. "Orange Man" was an instant success; Robinson recalled in 2015 that "I first knew the ad was huge when I fell asleep on the London Underground one evening. I woke up to hear a group of kids talking about and mimicking it. I wanted to go up and say: 'I did that!'"