Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Orange Man (advertisement)
The project, including research, lasted two to three months in 1991. The plot of the advertisement originally involved the orange man punching the Tango drinker in the mouth, as they were trying to make the advertisement as "stupid" and slapstick as possible; before they then changed the idea to the orange man kicking Tango drinker up the buttocks, but both ideas were deemed too aggressive, so their final idea of the orange man slapping the drinker across the cheeks, described by Robinson as a "Morecambe and Wise-esque little tap on the cheeks," was used.