Janeite
Janeitism did not begin until after the publication of J. E. Austen-Leigh's "A Memoir of Jane Austen" in 1870, when the literary elite felt that they had to separate their appreciation of Austen from that of the masses. The term "Janeite" was originally coined by the literary scholar George Saintsbury in his 1894 introduction to a new edition of "Pride and Prejudice". As Austen scholar Deidre Lynch explains, "he meant to equip himself with a badge of honor he could jubilantly pin to his own lapel". In the early twentieth century, Janeitism was "principally a male enthusiasm shared among publishers, professors, and literati". Rudyard Kipling even published a short story entitled "The Janeites" about a group of World War I soldiers who were secretly fans of Austen's novels.
First Impressions (musical)
When Jane Austen wrote her first novel, a novel about the Bennet family of Longbourn, she called it First Impressions, but she couldn’t find a publisher. However, once "Sense & Sensibility", Austen’s second novel, became a popular success, T. Egerton of Whitehall, the publisher of "Sense & Sensibility", agreed to release First Impressions with a new name: "Pride & Prejudice". In this early instance of successful branding, a novel called "First Impressions" went nowhere, but given a new title, "Pride & Prejudice" quickly became one of the great classics of Western literature.