Sega Genesis
The Sega Genesis, known as the in regions outside of North America, is a 16-bit home video game console developed and sold by Sega. The Genesis was Sega's third console and the successor to the Master System. Sega released the console as the Mega Drive in Japan in 1988, followed by North America as the Genesis in 1989. In 1990, the console was distributed as the Mega Drive by Virgin Mastertronic in Europe, Ozisoft in Australasia, and Tec Toy in Brazil. In South Korea, the systems were distributed by Samsung as the Super Gam*Boy and later the Super Aladdin Boy.
Game Gear
Before the Game Gear's launch in 1990, Sega had success marketing its 16-bit home console, the Sega Genesis, by advertising it as a "more mature" option for gamers. In keeping with this approach, Sega positioned the Game Gear as a "grown-up" option compared to the Game Boy. While Sega's marketing in Japan did not take this perspective, instead opting for advertisements with Japanese women featuring the handheld, Sega's worldwide advertising prominently positioned the Game Gear as the "cooler" console than the Game Boy.