Latino vote
A study by the Center for Immigration Studies projected that in November 2012 Hispanics would comprise 17.2 percent of the total U.S. population, 15 percent of adults, 11.2 percent of adult citizens, and 8.9 percent of actual voters. By comparison, the report found that in 2012, non-Hispanic whites are expected to be 73.4 percent of the national vote and non-Hispanic blacks are expected to be 12.2 percent. The report noted that by weight "eight percentage points of the Hispanic vote nationally equals slightly less than one percentage point of the non-Hispanic white vote." The study also found that the 8.9 percent Hispanic share of voters compares to veterans (12 percent of the electorate), those with family incomes above $100,000 (18 percent), seniors 65 and older (19 percent), married persons (60 percent), and those who live in owner-occupied housing (80 percent).
Hispanicization
According to the 2000 United States Census, about 75% of all Hispanics spoke Spanish in the home. Hispanic retention rates are so high in parts of Texas and New Mexico and along the border because the percentage of Hispanics living there is also very high. Laredo, Texas; Chimayo, New Mexico; Nogales, Arizona; and Coachella, California, for example, all have Hispanic populations greater than 90 percent. Furthermore, in these places have had a Hispanic-majority population since the time of the Spanish conquest and colonization of the area in the 15th and 16th centuries.