Janeite
Janeitism did not begin until after the publication of J. E. Austen-Leigh's "A Memoir of Jane Austen" in 1870, when the literary elite felt that they had to separate their appreciation of Austen from that of the masses. The term "Janeite" was originally coined by the literary scholar George Saintsbury in his 1894 introduction to a new edition of "Pride and Prejudice". As Austen scholar Deidre Lynch explains, "he meant to equip himself with a badge of honor he could jubilantly pin to his own lapel". In the early twentieth century, Janeitism was "principally a male enthusiasm shared among publishers, professors, and literati". Rudyard Kipling even published a short story entitled "The Janeites" about a group of World War I soldiers who were secretly fans of Austen's novels.
John Willoughby
Jane Austen created Willoughby as a protagonist driven by the need for his own pleasure, whether that be through amusing himself with whatever woman crossed his path, or via marrying in order to obtain wealth to fuel his profligate ways. He does not value emotional connection and is willing to give up his true love for more worldly objects. This characterization is similar to that of George Wickham in Jane Austen's subsequent novel, "Pride and Prejudice". They both have the charm to ingratiate themselves with people and to deceive them, as John Willoughby did to Marianne when apprising her of his journey to London, and George Wickham to Elizabeth by fabricating a story to demonstrate how much anguish he had experienced in his life. And they both show themselves willing to seduce and ruin women—Beth in Willoughby's case and Lydia Bennet and Georgiana Darcy in Wickham's case. However, it appears that Willoughby is not completely without a conscience because he did express remorse and guilt concerning his actions toward Marianne, and showed himself to be capable of falling in love. In contrast, Wickham was very calculating in his behaviour and never demonstrated any regret regarding his treatment of Georgiana or Lydia, or embarrassment about his lies to Elizabeth.