Voter turnout in the United States presidential elections
Recent decades have seen increasing concern over the fact that youth voting turnout is consistently lower than turnout among older generations. Several programs to increase the rates of voting among young people—such as MTV's "Rock the Vote" (founded in 1990) and the "Vote or Die" initiative (starting in 2012)—may have marginally increased turnouts of those between the ages of 18 and 25 to vote. However, the "Stanford Social Innovation Review" found no evidence of a decline in youth voter turnout. In fact, they argue that "Millennials are turning out at similar rates to the previous two generations when they face their first elections."
Frontlash
Frontlash conducted its first voter registration campaign in 1968. Passage of the 26th Amendment in July 1970 lowered the voting age to 18. The AFL-CIO became, with only minor exceptions, Frontlash's financial backer and essentially took over the organization. Kemble, whose interest in the organization had waned, stepped down and Charlotte Roe became the group's executive director. Frontlash's 1972 voter registration effort was extensive, focusing on the top 12 most heavily industrialized states. Frontlash's strategy was to go door-to-door and register voters. The organization also co-sponsored a Youth In Politics Institute to teach high school students their rights as voters and motivate them to get involved in politics. Frontlash also worked with the United Federation of Teachers to produce a film about voting rights which was subsequently distributed to high schools across the country. Frontlash tended to register about 3 Democrats for every 1 Republican.