Boston accent
On the other hand, the Boston accent merges the "short "o"" with the "aw" phoneme: the two classes exemplified by "caught" and "cot" thus both become an often long and rounded , so that "caught", "cot", "law", "wand", "rock", "talk", "doll", and "wall" all are pronounced with the same vowel. By contrast, New York accents and southern New England accents have for "caught" and for "cot" and the London accents have and , respectively. In Boston and some other parts of New England, a few words ending in , e.g., "hot" and "got", can be pronounced with an entirely different phoneme, however, sounding instead like "hut" and "gut", respectively.
PHMG (company)
Research into the use of regional accents and dialect by UK businesses in their on-hold marketing found a 27% rise in the use of accents between January 2012 and January 2013.
The research also looked into perceptions of accents. For example, it found the Scottish accent is perceived as trustworthy and reassuring while the Yorkshire accent, used by brands such as O2 (United Kingdom) in television and radio advertising, is seen as wise and honest.