Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Harley Davidson and the Marlboro Man
"Harley Davidson and the Marlboro Man" was released to DVD by MGM Home Entertainment on February 23st, 2001 as a Region 1 widescreen DVD and to Blu-Ray disc by Shout Factory (under license from MGM) on May 19th, 2015.