Raw (WWE brand)
Raw is a brand of the U.S. based professional wrestling promotion WWE. The brand was first established on March 25, 2002, with a draft on "Monday Night Raw" and went into effect one week later on April 1. The brand split was discontinued in August 2011, but was brought back in July 2016. Wrestlers assigned to the Raw brand wrestle predominantly on the "Raw" television program as well as "Main Event", the seasonal "Mixed Match Challenge", and Raw branded or co-branded pay-per-view events and WWE Network events. During the first brand split, they also competed on "Heat" and on "ECW" under a talent exchange program.
WWE Raw
On the August 29, 2011 episode of "Raw", it was announced that performers from "Raw" and "SmackDown" were no longer exclusive to their respective brand, thus effectively dissolving the brand extension. On July 23, 2012, "Raw" aired its 1000th episode, which also began its permanent three-hour format. On January 14, 2013, "Raw" celebrated its 20th year on the air. On May 25, 2016, WWE reintroduced the brand split, and a new set with red ring ropes, a brand new stage, used at SummerSlam. Furthermore, the broadcast table was moved to the entrance ramp similar to how it was in 2002–2005. On January 22, 2018, WWE celebrated the 25th anniversary of Raw with a simulcast show at the Barclay's Center in Brooklyn and the home of the first Monday Night Raw, the Manhattan Center. On the February 20 episode of "Raw", six days before Elimination Chamber, seven participants of the men's Elimination Chamber match, Braun Strowman, Elias, Finn Bálor, John Cena, Roman Reigns, Seth Rollins and The Miz, were involved in a Gauntlet match that began with Reigns and Rollins. Strowman won the Gauntlet match by pinning The Miz in what was the longest match in WWE history, lasting nearly two hours.