Blizzard Entertainment
On November 23, 2004, Blizzard released "World of Warcraft", a massively multiplayer online role-playing game. "World of Warcraft" is the fourth released game set in the fantasy "Warcraft" universe, which was first introduced by "" in 1994. Blizzard announced "World of Warcraft" on September 2, 2001. The game was released on November 23, 2004, on the 10th anniversary of the "Warcraft" franchise.
World of Warcraft
On October 7, 2010 "World of Warcraft" reached a subscriber base of over 12 million players. Since May 2011, the number of players playing had decreased by 10% from 11.4 million to 10.3 million. Blizzard's CEO Mike Morhaime said that the reason was probably due to a drop-off in the Eastern markets. In 2012, senior producer John Lagrave told Eurogamer that the drop in subscriptions may have also been attributed to the recent release of BioWare's "".