Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
Super Bowl XLII
The Patriots and Giants had played against each other in the last week of the regular season. Technically, the game had little significance, since both teams had already clinched their respective spots in the playoffs. But due to the Patriots' quest for an undefeated season, this game was one of the most heavily watched games in league history. NFL Network was originally scheduled to air the game as part of their "Saturday Night Football" coverage, with WCVB and WWOR carrying the game locally in Boston and New York. Shortly before the game was scheduled to air, CBS and NBC bought broadcast rights to the game and NFL Network's broadcast was carried by both networks, marking the first time in NFL history that an NFL game was carried on three broadcast networks at the same time. The game was also the first NFL game to be simulcast on a national level since Super Bowl I. As they were favored to do, the Patriots won the game to finish the regular season undefeated. Still, the game was close and competitive, with both teams playing their starters for all 60 minutes. New England won, 38–35, by overcoming a 12-point deficit in the third quarter, the largest deficit the Patriots had faced all season. "There is nothing but positives", Giants coach Tom Coughlin said after the game. "I told the players in playing this game everything would be positives, there would be no negatives and that is how I feel. I don't know any better way to be prepared for the playoffs than to go against a team that was 15–0."