Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
Menahem Golan
Golan hoped to film "Spider-Man" in 1986 at Cannon studios in United Kingdom, and to shoot the exteriors in Tel-Aviv, Israel. Dolph Lundgren was envisioned as the Green Goblin and Spider-Man creator Stan Lee was approached to make a cameo as J. Jonah Jameson. Golan struggled for years to produce the Marvel Comics character, but he finally failed when 21st Century Film Corporation went bankrupt and closed in 1996 (along with Carolco Pictures, another company that had agreed to help finance the film). Sony Pictures eventually purchased the Spider-Man rights and produced the first film in 2002. In 2002, Golan released his adaptation of "Crime and Punishment".