Doom (1993 video game)
Because id planned to self-publish the game, as the game neared completion they had to set up the systems to sell the game. Jay Wilbur, who had been brought on as CEO and sole member of the business team, planned the marketing and distribution of "Doom". He felt that the mainstream press was uninterested in the game, and as id would make the most money off of copies they sold directly to customers—up to 85 percent of the planned US$40 price—he decided to leverage the shareware market as much as possible, buying only a single ad in any gaming magazine. Instead, he reached out directly to software retailers, offering them copies of the first "Doom" episode for free, allowing them to charge any price for it, in order to spur customer interest in buying the full game directly from id.
Danny O'Dwyer
Danny O'Dwyer launched Noclip via a Patreon campaign and is supported through crowdfunding. NoClip's first project provided viewers with insight into the hit videogame "Rocket League". The second project covered a history of "Doom", revealing some previously unreleased footage from "Doom 4." For the third project, Danny introduced the company's first in its "Noclip Profiles" series, traveling to Ireland "to talk to John Romero about his incredible career making some of the most influential first person shooters of all time." In the fourth project, a multi-game documentary entitled Rediscovering Mystery, Noclip's YouTube page stated: "we talk to Jonathan Blow [lead designer of The Witness], Derek Yu [lead designer of Spelunky] and Jim Crawford [lead designer of Frog Fractions and Frog Fractions 2] about the challenge of retaining mystery & player discovery in the age of the internet."