Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
Pre-game show
The networks that broadcast the NFL were the first networks to create and air pre-game shows. CBS was the first to broadcast a sports pre-game show in 1964, when the network launched a 15-minute regional sports program that interviewed players and coaches and featured news and features about the league. The show aired immediately before games on CBS. The show originated in studio and live from the fields, and featured broadcaster Jack Buck. In 1967, the show grew to 30 minutes in length and in 1976, aired a new 90-minute “Super Bowl Special” before Super Bowl X. The show moved to two hours long in 1984 and featured 11 broadcasters, 13 producers and four directors.