Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Marlboro Challenge
The Marlboro Challenge was an all-star CART series race held from 1987–1992, sponsored by cigarette brand Marlboro. After 1992, the race was discontinued, in part because Phillip Morris reorganized its race sponsorship after the Marlboro Grand Prix of New York fell through. The race was considered a non-points exhibition race, and did not count towards championship standings or official statistics.