Entertainment Software Publishing
"Grandia", which ESP released in 1997, was the first third-party Saturn title to breach 500,000 units in sales. Afterwards, ESP released titles including "Giren's Ambition" and "Baroque", later extending footholds into the Dreamcast and PlayStation 2 platforms with titles like "" and "Abarenbo Princess".
ESPN NFL 2K5
"ESPN NFL 2K5" was the first in the "2K" series priced at $19.99 the day it shipped, much lower than market leader "Madden NFL" at $49.99. This greatly reduced "Madden" sales that year; one EA Sports developer recalled that "[i]t scared the hell out of us". EA reduced "Madden NFL 2005"s price to $29.95. In December 2004 EA Sports acquired an exclusive rights agreement with the NFL and NFLPA to be the sole creator of NFL video games. The deal terminated 2K Sports production of any further NFL games. The ensuing season, Madden 2006, saw pricing returned to the $49.99 MSRP.