Marshall Field's
Marshall Field & Company traces its antecedents to a dry goods store opened at 137 Lake Street in Chicago, Illinois in 1852 by Potter Palmer, (1826–1902), eponymously named P. Palmer & Company. In 1856, 21-year-old Marshall Field (1834–1906) moved to the booming midwestern city of Chicago on the southwest shores of Lake Michigan from Pittsfield, Massachusetts and found work at the city's then-largest dry goods firm – Cooley, Wadsworth & Company. Just prior to the American Civil War, in 1860, Field and bookkeeper Levi Z. Leiter, (1834–1904), became junior partners in the firm, then known as Cooley, Farwell & Company. In 1864, the firm, then led by senior partner John V. Farwell, Sr., (1825–1908), was renamed Farwell, Field & Company. only for Field and Leiter to soon withdraw from the partnership with Farwell when presented with the opportunity of a lifetime.
Frango
The Marshall Field's packaging is featured on boxes sold today by Macy's in the Midwestern region of the United States. Candies featuring the Marshall Field's signature logo are made using a variation of the 1929 recipe created by the department store. The retention of the Field's packaging in the Midwest is thought to be an attempt to regain favor with lost customers still loyal to the Marshall Field's brand; it's unclear that this strategy has worked for Macy's, although changing the packaging to feature the Macy's name instead would probably result in yet another uproar for the beleaguered chain.