Star Wars expanded to other media
Although the "Star Wars" film series itself has never been rebooted, a decision was made, due to works set after the original trilogy that contradict and deviate from Lucas' own view of the "Star Wars" story, to discard the "EU" works from the franchise canon. Lucas decided to cease creative involvement after selling, in October 2012, the "Star Wars" franchise as well as Lucasfilm (the production company of "Star Wars") to The Walt Disney Company. When Disney began development of a sequel trilogy of films and other works, and needed its films to have full creative freedom unbound by the "EU", nearly all "EU" works were removed from "Star Wars" franchise canon and rebranded as "Star Wars Legends". (The two 2008 "EU" works which remained in canon were and its .)
Burger King
Burger King was a pioneer in the advertising practice known as the "product tie-in", with a successful partnership with George Lucas' Lucasfilm, Ltd., to promote the 1977 film "Star Wars" in which BK sold a set of glasses featuring the main characters from the movie. This promotion was one of the first in the fast food industry and set the pattern that continues to the present. BK's early success in the field was overshadowed by a 1982 deal between McDonald's and the Walt Disney Company to promote Disney's animated films beginning in the mid-1980s and running through the early 1990s. In 1994, Disney switched from McDonald's to Burger King, signing a 10-movie promotional contract which would include such top 10 films as "Aladdin" (1992), "Beauty and the Beast" (1991), "The Lion King" (1994), and "Toy Story" (1995). A partnership in association with the Pokémon franchise at the height of its popularity in 1999 was tremendously successful for the company, with many locations rapidly selling out of the toys and the replacements.