WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WGBA-TV
On May 18, 2015, Scripps and Katz Broadcasting announced an affiliation agreement allowing Scripps' Green Bay duopoly to carry all three of Katz's digital broadcast networks in the near future, with WGBA carrying Laff and WACY carrying Escape and Grit (Laff launched one month earlier in markets with Scripps-owned stations not affected by its merger with the Journal Broadcasting Group, while the two others will also begin to be carried by select sister stations of WGBA through the deal). Laff debuted as a digital subchannel on August 12, 2015.