Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Don Draper
The character of Don Draper is partially inspired by Draper Daniels, a creative director at Leo Burnett advertising agency in Chicago in the 1950s, who worked on the Marlboro Man campaign.