Big Apple
"Big Apple" is a nickname for New York City. It was first popularized in the 1920s by John J. Fitz Gerald, a sports writer for the "New York Morning Telegraph". Its popularity since the 1970s is due in part to a promotional campaign by the New York tourist authorities.
List of city nicknames in the United States
The top-ranked nickname in the survey was New York City's "The Big Apple," followed by "Sin City" (Las Vegas), "The Big Easy" (New Orleans), "Motor City" (Detroit), and "The Windy City" (Chicago). In addition to the number-two nickname, Las Vegas had the top-rated slogan: "What Happens Here, Stays Here." The second- through fifth-place slogans were "So Very Virginia" (Charlottesville, Virginia), "Always Turned On" (Atlantic City, New Jersey), "Cleveland Rocks!" (Cleveland, Ohio), and "The Sweetest Place on Earth" (Hershey, Pennsylvania).