Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Teel Bivins
Bivins's first wife, Cornelia "Ninia" Ritchie, grew up on the JA Ranch southeast of Amarillo. Clarence Hailey Long, the original inspiration of the Marlboro Man advertising campaign, was a foreman at the JA, when he was featured in 1949 in "Life Magazine" photographs about the American West. Long married Cornelia's nanny, Ellen Theresa Rogers. In 2005, Bivins' son, Andrew Montgomery Bivins (born 1979), joined the management team of the JA as the fifth generation heir. Andrew is the grandson of Montgomery Harrison Wadsworth Ritchie, Cornelia's father, who managed the JA from 1935 until his retirement in 1993.