2011 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned; the ECW brand was additionally involved between 2006 and 2009. Annual drafts have followed since this occurrence, except for in 2003. As with past drafts, the purpose of the 2011 WWE draft was to increase television ratings of WWE programming and refresh the rosters for each brand. The 2011 event was confirmed by the RBC Center in April 2011, with WWE officially announcing it on the April 18 episode of "Raw". A USA Network executive had also confirmed the event to occur via a press release on the same day of the WWE announcement.
WWE Backlash
WWE Backlash is a professional wrestling pay-per-view (PPV) event, that is produced by WWE, a professional wrestling promotion based in Connecticut. The event was created in 1999, with its inaugural event produced as an In Your House event in April of that year. The event in 2000 was rebranded as an annual PPV event for WWE. To coincide with the brand extension, the event was made exclusive to the Raw brand in 2004. In 2007, to follow the format of WrestleMania, all PPV events became tri-branded. Extreme Rules replaced Backlash in 2010.