MeTV
On March 1, 2008, Weigel expanded the MeTV format to Milwaukee, Wisconsin, where it began airing on the third digital subchannel of the group's CBS affiliate in that market, WDJT-TV (channel 58). The Milwaukee version of the service featured much of the same programming as that aired on the Chicago outlets (some of which aired in different time slots than on WWME and WMEU), as well as certain programs that were exclusive to the Milwaukee service.
WISC-TV
WISC-TV first took to the airwaves on June 24, 1956, taking over Madison's CBS affiliation from WKOW-TV (which retained ABC affiliation). Despite being the state's second largest market, Madison was a "doughnut" market as it was sandwiched between other markets where primary VHF signals were already assigned (Milwaukee (channels 4, 6, 10, and 12) to the east, Wausau and Green Bay (channels 2, 5, and 11) to the north, Chicago (channels 2, 5, 7, 9, and 11) to the southeast, Rockford (channel 13) to the south, and La Crosse/Eau Claire (channels 8 and 13) to the west). Having the market's only VHF signal gave channel 3 a distinct advantage—and market leadership—over UHF competitors WKOW and WMTV, a position that the station has enjoyed for much of its history, even after the advent of cable television put the competitors on equal footing (WISC's former slogan, "Wisconsin's Leadership Station," played upon that advantage).