Paywall
A paywall is a method of restricting access to content via a paid subscription. Beginning in the mid-2010s, newspapers started implementing paywalls on their websites as a way to increase revenue after years of decline in paid print readership and advertising revenue. In academics, research papers are often subject to a paywall and are available via academic libraries that subscribe.
Marc Frons
After completing the more personalized, engagement-oriented user experience, Frons oversaw the transition of adopting the paywall, and prefers to take an unbiased view on the matter. "Paywall or no paywall, our job, and the job of other news organizations, is to provide relevant news and information for our readers. To me, no matter what the model, the more people who read and are engaged with your website or your digital products, the better. So the recommendation engine just fits into our overall strategy of increasing user engagement.”