Multiracial Americans
A typical Latino American family may have members with a wide range of racial phenotypes, meaning a Hispanic couple may have children who look white and African and/or Native American and/or Asian. Latino Americans have several self-identifications; most Latinos identify as white in terms of race, while others identify as black and/or Native American and/or Asian. Latinos who do not want to identify as one of those identify simply as Hispanic and/or "some other race" as their race.
Xou da Xuxa
A third rationale for the show's failure to take hold in North America is that Xuxa contradicted established perceptions in the US about Latin American women and beauty, because she is a light-skinned, blonde and blue-eyed Brazilian woman. This fact of Xuxa's make-up, the rationale explains, presented a challenge toward "Xou" breaking into the US market. The common construct of Latin American ethnicity in the US runs counter to the concept of the existence of light-skinned, blonde and blue-eyed people being Latin American. While this construct represents a stereo-type, it is offered as a reason for why other Latinas who fit the stereo-type, such as Carmen Miranda, Rosie Perez or Jennifer Lopez have gained stardom in the US, while Xuxa did not. In essence, this line of reasoning argues that Xuxa was "too blonde" to be widely accepted in North America as a Latin American star.