Paywall
A paywall is a method of restricting access to content via a paid subscription. Beginning in the mid-2010s, newspapers started implementing paywalls on their websites as a way to increase revenue after years of decline in paid print readership and advertising revenue. In academics, research papers are often subject to a paywall and are available via academic libraries that subscribe.
The Times
Visits to the websites have decreased by 87% since the paywall was introduced, from 21 million unique users per month to 2.7 million. In April 2009, the "timesonline" site had a readership of 750,000 readers per day. In October 2011 there were around 111,000 subscribers to "The Times" digital products.