Lucasfilm
Under the deal, Disney acquired ownership of "Star Wars", "Indiana Jones", and Lucasfilm's operating businesses in live-action film production, consumer products, video games, animation, visual effects, and audio post-production. Disney also acquired Lucasfilm's portfolio of entertainment technologies. The intent was for Lucasfilm employees to remain in their current locations. "Star Wars" merchandising would begin under Disney in the fiscal year 2014. Starting with "Star Wars Rebels", certain products will be co-branded with the Disney name, akin to what Disney has done with Pixar. On December 4, 2012, the Disney-Lucasfilm merger was approved by the Federal Trade Commission, allowing the acquisition to be finalized without dealing with antitrust problems. On December 18, 2012, Lucasfilm Ltd. converted from a corporation to a limited liability company, changing its name to Lucasfilm Ltd. LLC in the process. On December 21, 2012, Disney completed the acquisition and Lucasfilm became a wholly owned subsidiary of Disney.
Star Wars: The Clone Wars (film)
Due to Lucas' sudden decision to produce the film, Lucas Licensing did not have time to enter into agreements with previous "Star Wars" marketing partners like Pepsi, Burger King and Kellogg's, with which the Lucasfilm licensing company had a ten-year marketing plan for the other films. When questioned by "The New York Times" about "Star Wars" merchandising in July 2008, a Pepsi spokesperson was unaware a new "Star Wars" film was being released. On August 15, McDonald's held its first ever Happy Meal promotion for a "Star Wars" film and for four weeks, 18 exclusive toys came in specially designed Happy Meal boxes.