Atari
In 1971, Nolan Bushnell and Ted Dabney founded a small engineering company, Syzygy Engineering, that designed and built "Computer Space", the world's first commercially available arcade video game, for Nutting Associates. On June 27, 1972, the two incorporated Atari, Inc. and soon hired Al Alcorn as their first design engineer. Bushnell asked Alcorn to produce an arcade version of the Magnavox Odyssey's Tennis game, which would be named Pong. While Bushnell incorporated Atari in June 1972, Syzygy Company was never formally incorporated. Before Atari's incorporation, Bushnell considered various terms from the game Go, eventually choosing "atari", referencing a position in the game when a group of stones is imminently in danger of being taken by one's opponent. Atari was incorporated in the state of California on June 27, 1972.
In 1973, Atari secretly spawned a competitor called Kee Games, headed by Nolan's next door neighbor Joe Keenan, to circumvent pinball distributors' insistence on exclusive distribution deals; both Atari and Kee could market virtually the same game to different distributors, each getting an "exclusive" deal. Joe Keenan's management of the subsidiary led to him being promoted president of Atari that same year.
Atari 5200
Atari later decided to re-enter the games market with a design that closely matched their original 1978 specifications. In its prototype stage, the Atari 5200 was originally called the "Atari Video System X – Advanced Video Computer System", and was codenamed "Pam" after a female employee at Atari, Inc. It is also rumored that PAM actually stood for "Personal Arcade Machine", as the majority of games for the system ended up being arcade conversions. Actual working "Atari Video System X" machines, whose hardware is 100% identical to the Atari 5200 do exist, but are extremely rare.