North Germanic peoples
Vikings were also active in Francia. Some of these Vikings would sail through the Strait of Gibraltar and pillage the coasts of the Mediterranean Sea. In the early 10th century, a group of Vikings under the leadership of Rollo settled in Rouen, France, and established the Duchy of Normandy. The descendants of these Vikings, known as the "Normans", would in the 11th century conquer England, Southern Italy, and North Africa, and play a leading role in launching the Crusades. Sub-groups of the Normans include Anglo-Normans, Scoto-Normans, Cambro-Normans, Hiberno-Normans and Italo-Normans.
Viking Cruises
The company was established by Torstein Hagen in Leningrad as Viking River Cruises in 1997. Hagen had become involved in cruising as a McKinsey and Co. consultant who helped the Holland America Line survive the 1973 oil crisis, then was briefly CEO of Royal Viking Line in the early 1980s, made money in the Russian private equity markets, then bought a controlling stake in a Dutch shipping company that failed in the mid-1990s, leaving him almost bankrupt. Around that time he helped some Russian oligarchs buy a shipping company, and in exchange they sold him four river cruise ships cheaply, which were the founding fleet of Viking.