Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
American Bowl
The first regular season NFL game played outside the United States was held on October 2, 2005 at Estadio Azteca in Mexico City before an NFL regular-season record of 103,467 fans. The Arizona Cardinals defeated the San Francisco 49ers, 31-14. The New York Giants and Miami Dolphins played a regular season game at Wembley Stadium in London on October 28, 2007 (with the Giants winning 13-10), the first ever NFL regular season game to be played outside of North America; similarly, the San Diego Chargers and New Orleans Saints followed suit in October 2008. These games are termed the NFL International Series. In addition to these games, the Buffalo Bills began the Bills Toronto Series, a number of pre- and annual regular season games in Toronto; the Miami Dolphins beat the Bills 16-3 in the first such game, on December 7, 2008. The series ran from 2008 to 2013.