Sega CD
Released in 1988, the Genesis (known as the Mega Drive in Europe and Japan) was Sega's entry into the fourth generation of video game consoles. In mid-1990, Sega CEO Hayao Nakayama hired Tom Kalinske as CEO of Sega of America. Kalinske developed a four-point plan for sales of the Genesis: cut the console's price, develop games for the American market with a new American team, continue aggressive advertising campaigns, and ship "Sonic the Hedgehog" with the Genesis as a pack-in game. The Japanese board of directors initially disapproved of the plan, but all four points were approved by Nakayama, who told Kalinske, "I hired you to make the decisions for Europe and the Americas, so go ahead and do it." Magazines praised "Sonic" as one of the greatest games yet made, and Sega's console finally took off as customers who had been waiting for the Super Nintendo Entertainment System (SNES) decided to purchase a Genesis instead.
List of 32X games
Unveiled at June 1994's Consumer Electronics Show, Sega presented the 32X as the "poor man's entry into 'next generation' games." The product was originally conceived as an entirely new console by Sega of Japan and positioned as an inexpensive alternative for gamers into the 32-bit era, but at the suggestion of Sega of America research and development head Joe Miller, the console was converted into an add-on to the existing Genesis and made more powerful, with two 32-bit central processing unit chips and a 3D graphics processor. Despite these changes, the console failed to attract either developers or consumers as the Sega Saturn had already been announced for release the next year. In part because of this, and also to rush the 32X to market before the holiday season in 1994, the 32X suffered from a poor library of titles, including Genesis ports with improvements to the number of colors that appeared on screen. Originally released at US$159, Sega dropped the price to $99 in only a few months and ultimately cleared the remaining inventory at $19.95. At least 665,000 units were sold.