Lucasfilm
Under the deal, Disney acquired ownership of "Star Wars", "Indiana Jones", and Lucasfilm's operating businesses in live-action film production, consumer products, video games, animation, visual effects, and audio post-production. Disney also acquired Lucasfilm's portfolio of entertainment technologies. The intent was for Lucasfilm employees to remain in their current locations. "Star Wars" merchandising would begin under Disney in the fiscal year 2014. Starting with "Star Wars Rebels", certain products will be co-branded with the Disney name, akin to what Disney has done with Pixar. On December 4, 2012, the Disney-Lucasfilm merger was approved by the Federal Trade Commission, allowing the acquisition to be finalized without dealing with antitrust problems. On December 18, 2012, Lucasfilm Ltd. converted from a corporation to a limited liability company, changing its name to Lucasfilm Ltd. LLC in the process. On December 21, 2012, Disney completed the acquisition and Lucasfilm became a wholly owned subsidiary of Disney.
Star Wars comics
Charles Lippincott, Lucasfilm's publicity supervisor, initially approached publisher Stan Lee at Marvel Comics in 1975 about publishing a "Star Wars" comic book prior to the film's release as a means to appeal to its most likely audience. Lee initially declined to consider such a proposal until the film was completed, and was only persuaded otherwise in a second meeting arranged by Roy Thomas, who wanted to edit the series. Since movie tie-in comics rarely sold well at that time, Lee negotiated a publishing arrangement which gave no royalties to Lucasfilm until sales exceeded 100,000. At that point, legal arrangements could be revisited. Issue #1 of "Star Wars" was released for sale on April 12, 1977, and Marvel published the series from 1977 to 1986, lasting 107 issues and three "Annual"s. According to former Marvel Editor-In-Chief Jim Shooter, the strong sales of "Star Wars" comics saved Marvel financially in 1977 and 1978. Marvel's "Star Wars" series was one of the industry's top selling titles in 1979 and 1980. The only downside for Marvel was that the 100,000 copy sales quota was surpassed quickly, allowing Lippincott to renegotiate the royalty arrangements from a position of strength.