Buick
In 1984, Buick was the official car of the XXIII Olympiad. A reorganization split manufacturing & engineering from sales and marketing. The first pilot Buick is produced at "Buick City", a state-of-the art assembly center built inside the walls of Buick's home plant at Flint. Buick had its best model year sales to date with 906,626 vehicles sold plus Buick worldwide sales topped one million for the first time. To close out 1984, Lloyd Reuss ended his tenure as general manager of the Buick Motor Division.
Captive import
Other experiments, such as GM's sale of Opel models like the Kadett through Buick dealers in the late 1960s and early 1970s, yielded ambivalent results; the Opels were generally well-regarded and sales were decent but never substantial. In the 1970s, when Buick decided to phase out its Opels and sell small Isuzus instead, the result was a handful of cars carrying a global brand, "Buick Opel by Isuzu." Buick was not the first to rebadge Isuzus — Chevrolet did the same with their LUV pickup truck in 1972.