Sonic Team
The initial team formed in 1990 and was composed of developers from Sega's Consumer Development division, including programmer Yuji Naka, artist Naoto Ohshima, and level designer Hirokazu Yasuhara. The team took the name Sonic Team in 1991 with the release of "Sonic the Hedgehog" for the Sega Genesis. The game was a major success that contributed to millions of Genesis sales. The next "Sonic" games were developed by Naka and Yasuhara in America at Sega Technical Institute, while Ohshima worked on "Sonic CD" in Japan. Naka returned to Japan in late 1994 to become the head of CS3, later renamed R&D #8. During this time, the division took on the Sonic Team brand but developed games that do not feature Sonic, such as "Nights into Dreams" (1996) and "Burning Rangers" (1998).
Sega Genesis
For his part, Kalinske highlighted Sega's role in developing games for an older demographic and pioneering "the concept of the 'street date'" with the simultaneous North American and European release of "Sonic the Hedgehog 2". John Sczepaniak of "Retro Gamer" noted, "It was a system where the allure was born not only of the hardware and games, but the magazines, playground arguments, climate, and politics of the time." Sega of America's marketing campaign for the Genesis was widely emulated, influencing marketing in the subsequent generation of consoles.