Nasi lemak
In Malaysia and Singapore, nasi lemak comes in many variations as they are prepared by different chefs from different cultures. The original nasi lemak in Malaysia is arguably a typical Southern and Central Peninsular Malaysia breakfast, and is considered of Malay origin. However, due to the popularity of the dish, it is regarded as a national dish.
HungryGoWhere
HungryGoWhere launched in the Malaysia market officially on 24 August 2013. It made its entry by setting a Guinness World Record with the longest line of Nasi Lemak Bunkus, which is Malaysia's national dish. The event took place at the ice-skating rink of Sunway Pyramid shopping mall, where the Guinness World Record adjudicator, Carim Valerio, verified that there were 11,315 packets of nasi lemak, making it a world record. Nora Danish, popular actress and model in Malaysia was there to grace the event.
The HungryGoWhere Malaysia site has a different user interface from HungryGoWhere Singapore. Besides being able to search for restaurants and food based on cuisine, eatery type, and price, users can search for food based on halal listings.
Singtel partnered with Nara Logics, a Cambridge firm to provide better personalized search and curation of web data to improve the restaurants recommendations engine. This gives users a tailored list of dining recommendations from over 35,000 restaurants throughout the country.
Interaction with the site is also gamified, where users are credited points and badges when taking certain actions within the site. For example, sharing photos of food can earn you a "Shutterbug" badge, and writing reviews of Thai food makes the user a "Thai food expert".