Janeite
Janeitism did not begin until after the publication of J. E. Austen-Leigh's "A Memoir of Jane Austen" in 1870, when the literary elite felt that they had to separate their appreciation of Austen from that of the masses. The term "Janeite" was originally coined by the literary scholar George Saintsbury in his 1894 introduction to a new edition of "Pride and Prejudice". As Austen scholar Deidre Lynch explains, "he meant to equip himself with a badge of honor he could jubilantly pin to his own lapel". In the early twentieth century, Janeitism was "principally a male enthusiasm shared among publishers, professors, and literati". Rudyard Kipling even published a short story entitled "The Janeites" about a group of World War I soldiers who were secretly fans of Austen's novels.
Irony
Jane Austen's "Pride and Prejudice" begins with the proposition "It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife." In fact, it soon becomes clear that Austen means the opposite: women (or their mothers) are always in search of, and desperately on the lookout for, a rich single man to make a husband. The irony deepens as the story promotes this romance and ends in a double marriage proposal. "Austen's comic irony emerges out of the disjunction between Elizabeth's overconfidence (or pride) in her perceptions of Darcy and the narrator's indications that her views are in fact partial and prejudicial."