Sega Genesis
Sega sold 30.75 million Genesis units worldwide. Of these, 3.58 million were sold in Japan, and sales in Europe and the U.S. are roughly estimated at 8 million and 18–18.5 million as of June 1997 (at which time Sega was no longer manufacturing the system) respectively. In 1998, Sega licensed the Genesis to Majesco Entertainment in North America so it could re-release the console. Majesco began reselling millions of formerly unsold cartridges at a budget price, together with 150,000 units of the second model of the Genesis. It released the Sega Genesis 3, projecting to sell 1.5 million units of the console by the end of 1998. An estimated 3 million Genesis units were sold by Tec Toy in Brazil.
Segata Sanshiro
The Sega Saturn sold 5.75 million units in Japan, surpassing the 3.58 million units of its predecessor, the Mega Drive, in the country. This amount of sales also surpassed Nintendo's sales of 5.54 million units of the competitor Nintendo 64 and competed closely with Sony's PlayStation. The Segata Sanshiro advertisements are given credit for helping to establish those sales, though Sega had failed to make the Saturn as successful in other regions. As a result of the campaign, Segata Sanshiro achieved a cult following in Japan.