Watts family
When "EastEnders" began in 1985, the soap focused primarily around the affairs of three families: the Beales, Fowlers, and Watts. However, much of the show's early success stemmed from the drama surrounding the Watts, especially the antics of Den, who as owners of the Queen Vic pub (the show's most prominent set) were usually in the limelight. This prominence, at a time when "EastEnders" was at its most prolific in terms of both the media and audience, meant the Watts became perhaps "EastEnders" most eminent family and the characters known even to those who did not watch the show. Such was their success that producers went ahead with an experimental episode format centring on just Den and Angie, during which Angie lied about having cancer; so successful was the airing that it has since been repeated, and the format expanded to include "three" and "four-handers" (between 3 and 4 characters). Such episodes are highly prestigious and feature only the most popular and prominent characters in the show; thus, all the Watts, aside from Vicki, have featured in such episodes.
EastEnders Live Week
Show bosses confirmed on 1 October 2014 that "EastEnders" would air a full 30-minute live episode to celebrate 30 years of "EastEnders" and culminate the "Who Killed Lucy Beale?" storyline. It was also confirmed that all other episodes in the week would include live inserts. This was the third time that the show had aired a live episode, the first time being for the 25th anniversary episode, and the second time when Billy Mitchell carried the Olympic flame. Treadwell-Collins stated the live week as being "a fantastic opportunity for "EastEnders" to create a massive national event, and one that will enable us to celebrate 30 years of [the show] in spectacular style." He went on to say that the live inserts allow them to "surprise" the audience. "It is ambitious and exciting, and something I know everyone at "EastEnders" will excel at."