Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Marlboro (cigarette)
Marlboro also sponsored the cars of Emirati rally driver Mohammed bin Sulayem and has sponsored a number of rallies including the Safari Rally (between 1982 and 1990), the Rally Argentina, the Rally of Lebanon, the Jordan Rally, and the UAE Desert Challenge.