Lincoln Motor Company
Lincoln Motor Company was founded in 1917 by Henry M. Leland, naming it after Abraham Lincoln; in 1922, Lincoln was acquired by Ford. Following World War II, Ford formed the Lincoln-Mercury Division, pairing Lincoln with its mid-range Mercury brand through 2010. In 2012, Ford rebranded the Lincoln division under its original name, Lincoln Motor Company. Originally founded as a freestanding division above Lincoln, Continental was integrated within Lincoln in 1959. The Continental-branded Mark Series was marketed through Lincoln starting in 1968, adapting the Lincoln name in 1986. The Lincoln star emblem is derived from a badge first used on the 1956 Continental Mark II.
Lincoln Continental
The Lincoln Continental made its return in early 1981 as a 1982 model. To further separate Continental from the Town Car, Lincoln designers shifted the Continental nameplate into the mid-size segment. Though again marketed against the Cadillac Seville, the 1982 Lincoln Continental was never officially considered by Lincoln as the replacement for the Versailles. Marketed solely as a four-door sedan, the Continental shared its wheelbase and powertrain with the Mark VII introduced for the 1984 model year.