English language in southern England
South East England and the Home Counties (the counties bordering London) tend to reflect the interface between the London region and other regional accents. Affluent districts are associated with a modified Received Pronunciation (RP) accent, reflecting their traditional popularity with upper middle and upper-class residents which has spread throughout more social classes broadly in rural areas with commuting access to London. Less affluent areas have traditionally mainstream London accents (that is, variants of the Estuary English accent) that grade into southern rural outside urban areas.
PHMG (company)
Research into the use of regional accents and dialect by UK businesses in their on-hold marketing found a 27% rise in the use of accents between January 2012 and January 2013.
The research also looked into perceptions of accents. For example, it found the Scottish accent is perceived as trustworthy and reassuring while the Yorkshire accent, used by brands such as O2 (United Kingdom) in television and radio advertising, is seen as wise and honest.