Watts family
When "EastEnders" began in 1985, the soap focused primarily around the affairs of three families: the Beales, Fowlers, and Watts. However, much of the show's early success stemmed from the drama surrounding the Watts, especially the antics of Den, who as owners of the Queen Vic pub (the show's most prominent set) were usually in the limelight. This prominence, at a time when "EastEnders" was at its most prolific in terms of both the media and audience, meant the Watts became perhaps "EastEnders" most eminent family and the characters known even to those who did not watch the show. Such was their success that producers went ahead with an experimental episode format centring on just Den and Angie, during which Angie lied about having cancer; so successful was the airing that it has since been repeated, and the format expanded to include "three" and "four-handers" (between 3 and 4 characters). Such episodes are highly prestigious and feature only the most popular and prominent characters in the show; thus, all the Watts, aside from Vicki, have featured in such episodes.
EastEnders
On 2 March 2007, BBC signed a deal with Google to put videos on YouTube. A behind the scenes video of "EastEnders", hosted by Matt Di Angelo, who played Deano Wicks on the show, was put on the site the same day, and was followed by another on 6 March 2007. In April 2007, "EastEnders" became available to view on mobile phones, via 3G technology, for 3, Vodafone and Orange customers. On 21 April 2007, the BBC launched a new advertising campaign using the slogan "There's more to "EastEnders"". The first television advert showed Dot Branning with a refugee baby, Tomas, whom she took in under the pretence of being her grandson. The second and third featured Stacey Slater and Dawn Swann, respectively. There have also been adverts in magazines and on radio.