Hegemony
In the 19th century, hegemony came to denote the "Social or cultural predominance or ascendancy; predominance by one group within a society or milieu". Later, it could be used to mean "a group or regime which exerts undue influence within a society". Also, it could be used for the geopolitical and the cultural predominance of one country over others, from which was derived "hegemonism", as in the idea that the Great Powers meant to establish European hegemony over Asia and Africa.
Hegemony
The Marxist theory of cultural hegemony, associated particularly with Antonio Gramsci, is the idea that the ruling class can manipulate the value system and mores of a society, so that their view becomes the world view ("Weltanschauung"): in Terry Eagleton's words, "Gramsci normally uses the word hegemony to mean the ways in which a governing power wins consent to its rule from those it subjugates". In contrast to authoritarian rule, cultural hegemony "is hegemonic only if those affected by it also consent to and struggle over its common sense".