2011 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned; the ECW brand was additionally involved between 2006 and 2009. Annual drafts have followed since this occurrence, except for in 2003. As with past drafts, the purpose of the 2011 WWE draft was to increase television ratings of WWE programming and refresh the rosters for each brand. The 2011 event was confirmed by the RBC Center in April 2011, with WWE officially announcing it on the April 18 episode of "Raw". A USA Network executive had also confirmed the event to occur via a press release on the same day of the WWE announcement.
2002 WWF draft lottery
The brand extension was officially enforced on April 1, 2002. Stone Cold Steve Austin was made exempt from the draft by Linda McMahon, but later opted to sign with Raw. A month later, the WWF was sued by the World Wildlife Fund over the WWF initialism. This resulted in the company being renamed from "World Wrestling Federation Entertainment, Inc." to simply "World Wrestling Entertainment, Inc.", which caused all of the WWF's assets to be properly renamed and branded. The Flair and McMahon feud came to an end on the edition of June 10, 2002 of "Raw", when McMahon became the sole owner of WWE by defeating Flair in a No Holds Barred match. Following the situations with the brand extension and name change, by having two brands in place, the WWE was able to increase the number of live events held each year from 200 to 350, including tours in several new international markets. Even after the end of the first brand extension in 2011, WWE continued to have two touring live event shows. The brand extension returned in 2016.