Che Guevara
In Guevara's private writings from this time (since released), he displays his growing criticism of the Soviet political economy, believing that the Soviets had "forgotten Marx". This led Guevara to denounce a range of Soviet practices including what he saw as their attempt to "air-brush the inherent violence of class struggle integral to the transition from capitalism to socialism", their "dangerous" policy of peaceful co-existence with the United States, their failure to push for a "change in consciousness" towards the idea of work, and their attempt to "liberalize" the socialist economy. Guevara wanted the complete elimination of money, interest, commodity production, the market economy, and "mercantile relationships": all conditions that the Soviets argued would only disappear when world communism was achieved. Disagreeing with this incrementalist approach, Guevara criticized the "Soviet Manual of Political Economy", correctly predicting that if USSR did not abolish the law of value (as Guevara desired), it would eventually return to capitalism.
Che Guevara in popular culture
Enter Che: the 1960s symbol of student revolution, the all-pervasive ascetic gaze used to add allure and mystique to a product, because either a sophisticated audience is savvy enough to distinguish between revolution and commerce while enjoying the irony, or oblivious of who he is or what he represents. This began the metamorphosis from Che the martyred resistance fighter beloved by many, and Che the violent Marxist revolutionary despised by others, to his dual paradoxical position in the global corporate capitalist culture. The commodification of the image has been ongoing since his death, and since the late 1990s has seen a resurgence. UCLA art historian David Kunzle, has described the phenomenon by noting "if you go to Havana today, you will not see Che with a gun, you will see him with a rose or a dove. He's become the Gandhi of Cuba."