Lucasfilm
Under the deal, Disney acquired ownership of "Star Wars", "Indiana Jones", and Lucasfilm's operating businesses in live-action film production, consumer products, video games, animation, visual effects, and audio post-production. Disney also acquired Lucasfilm's portfolio of entertainment technologies. The intent was for Lucasfilm employees to remain in their current locations. "Star Wars" merchandising would begin under Disney in the fiscal year 2014. Starting with "Star Wars Rebels", certain products will be co-branded with the Disney name, akin to what Disney has done with Pixar. On December 4, 2012, the Disney-Lucasfilm merger was approved by the Federal Trade Commission, allowing the acquisition to be finalized without dealing with antitrust problems. On December 18, 2012, Lucasfilm Ltd. converted from a corporation to a limited liability company, changing its name to Lucasfilm Ltd. LLC in the process. On December 21, 2012, Disney completed the acquisition and Lucasfilm became a wholly owned subsidiary of Disney.
Burger King
Burger King was a pioneer in the advertising practice known as the "product tie-in", with a successful partnership with George Lucas' Lucasfilm, Ltd., to promote the 1977 film "Star Wars" in which BK sold a set of glasses featuring the main characters from the movie. This promotion was one of the first in the fast food industry and set the pattern that continues to the present. BK's early success in the field was overshadowed by a 1982 deal between McDonald's and the Walt Disney Company to promote Disney's animated films beginning in the mid-1980s and running through the early 1990s. In 1994, Disney switched from McDonald's to Burger King, signing a 10-movie promotional contract which would include such top 10 films as "Aladdin" (1992), "Beauty and the Beast" (1991), "The Lion King" (1994), and "Toy Story" (1995). A partnership in association with the Pokémon franchise at the height of its popularity in 1999 was tremendously successful for the company, with many locations rapidly selling out of the toys and the replacements.