Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Teel Bivins
Bivins's first wife, Cornelia "Ninia" Ritchie, grew up on the JA Ranch southeast of Amarillo. Clarence Hailey Long, the original inspiration of the Marlboro Man advertising campaign, was a foreman at the JA, when he was featured in 1949 in "Life Magazine" photographs about the American West. Long married Cornelia's nanny, Ellen Theresa Rogers. In 2005, Bivins' son, Andrew Montgomery Bivins (born 1979), joined the management team of the JA as the fifth generation heir. Andrew is the grandson of Montgomery Harrison Wadsworth Ritchie, Cornelia's father, who managed the JA from 1935 until his retirement in 1993.