Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Marlborough, Massachusetts
Christopher Allen was recorded as marshal of Marlborough in 1638 and married to Mary Wetherbee. John Howe, Jr. in 1656 was a fur trader and built a house at the intersection of two Indian trails, Nashua Trail and Connecticut path. He could speak the language of the Algonquian Indians though the local tribe referred to themselves as the Pennacooks. The settlers were welcomed by the Indians because they protected them from other tribes they were at war with. In the 1650s, several families left the nearby town of Sudbury, 18 miles west of Boston, to start a new town. The village was named after Marlborough, the market town in Wiltshire, England. It was first settled in 1657 by 14 men led by Edmund Rice, John Ruddock and John Howe; in 1656 Rice and his colleagues petitioned the Massachusetts General Court to create the town of Marlborough and it was officially incorporated in 1660. Rice was elected a selectman at Marlborough in 1657. Sumner Chilton Powell wrote, in "Puritan Village: The Formation of a New England Town", "Not only did Rice become the largest individual landholder in Sudbury, but he represented his new town in the Massachusetts legislature for five years and devoted at least eleven of his last fifteen years to serving as selectman and judge of small causes."
The Reverend William Brimstead was the first minister of the Puritan church and Johnathan Johnson was the first blacksmith.