Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
Spider-Man (2002 film)
After the terrorist attacks on the United States on September 11, 2001, Sony had to recall teaser posters which showed a close-up of Spider-Man's face with the New York skyline (including, prominently, the World Trade Center towers) reflected in his eyes. The film's original teaser trailer, released in 2001 and shown before "", "", "Jurassic Park III", "Planet of the Apes", and "American Pie 2", featured a mini-film plot involving a group of bank robbers escaping in a Eurocopter AS355 Twin Squirrel helicopter, which gets caught from behind and propelled backward into what at first appears to be a net, then is shown to be a gigantic spider web spun between the World Trade Center towers. According to Sony, the trailer did not contain any actual footage from the film itself and is consequently one of the most popular "Special Shoot" trailers since "". The trailer and poster both had to be pulled after the events of the attacks, but can be found on the internet on websites such as YouTube.