Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Charlie Conerly
Conerly portrayed the "Marlboro Man" in commercials after playing for the Giants. Conerly and his wife, Perian (author of the book, "Backseat Quarterback") retired to his hometown of Clarksdale, Mississippi, where he spent his final days. Conerly owned shoe stores throughout the Mississippi Delta. On December 13, 1959, Perian appeared on an episode of "What's My Line?". Her line was she wrote a football column for newspapers.