Marianismo
""Marianismo"" originally referred to the devotion to Mary (). The term was first used by political scientist Evelyn Stevens in her 1973 essay ""Marianismo": The Other Face of "Machismo"". It was in direct response to the male word "machismo" and was meant to explain the phenomenon in Latin America in which women were either "saints or whores". It is the supposed ideal of true femininity that women are supposed to live up to—i.e. being modest, virtuous, and sexually abstinent until marriage—and then being faithful and subordinate to their husbands. In essence, marianismo is the female counterpart to machismo, and as such, probably originated during the time of the Spanish colonization of the Americas.
Ideological diversionism
After Raul Castro's speech in 1972, many State intellectuals conceptualized and redefined the term of ideological diversionism as a concept to put into use in the "struggle" against imperialist heterodox social norms. In 1974, one of Cuba most important Marxist cultural critics, Jose Antonio Portuondo, delivered the lecture "Martí y el Diversionismo Ideologico", where he extended Castro's theoretical argument by offering a national genealogy of the concept, tracing it to the history of patriot and national independence martyr José Martí [3]. According to Portuondo, it was Jose Marti, a nationalist and exiled Cuban, well before Raul Castro, who first attacked "ideological diversionism" as a way to unmask those who fought against independence and in favor of the division within nationalist forces of the nation. In Portuondo's reading, Martí becomes the symbolic figure in which ideological diversionism is neutralized and contained, since there is never a possibility to diverge from what is in the interest of the Nation.