Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Kid Marvelman
The character was created by Mick Anglo and first appeared in "Marvelman" #102, published in July 1955, as one of the sidekicks of the title character. He is the alter-ego of Johnny Bates and transforms into superhuman form by saying the word "Marvelman" (later, for legal reasons, "Miracleman"). When publisher L. Miller & Son closed its doors in 1963, Kid Marvelman was abandoned along with the rest of the cast.