Big Apple
"The Big Apple" was popularized as a name for New York City by John J. Fitz Gerald in a number of horse-racing articles for the "New York Morning Telegraph" in the 1920s. The earliest of these was a casual reference on 3rd May, 1921:
Hudson Valley
Tech Valley is a marketing name for the eastern part of New York State, including the Hudson Valley and the Capital District. Originated in 1998 to promote the greater Albany area as a high-tech competitor to regions such as Silicon Valley and Boston, it has since grown to represent the counties in New York between IBM's Westchester County plants in the south and the Canada–US border to the north. The area's high technology ecosystem is supported by technologically focused academic institutions including Rensselaer Polytechnic Institute and the State University of New York Polytechnic Institute. Tech Valley encompasses 19 counties straddling both sides of the Adirondack Northway and the New York Thruway, and with heavy state taxpayer subsidy, has experienced significant growth in the computer hardware side of the high-technology industry, with great strides in the nanotechnology sector, digital electronics design, and water- and electricity-dependent integrated microchip circuit manufacturing, involving companies including IBM in Armonk and its Thomas J. Watson Research Center in Yorktown, GlobalFoundries in Malta, and others. Westchester County has developed a burgeoning biotechnology sector in the 21st century, with over US$1 billion in planned private investment as of 2016, earning the county the nickname "Biochester".