Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Marlboro (cigarette)
Over the years, Ferrari, just like McLaren, had to alter the Marlboro livery in various ways to comply with regional anti-tobacco sponsoring laws which were in place in countries like France, the United Kingdom and later Germany. The Marlboro logo was removed completely or replaced with a white space from to (The Ferrari cars had white spaces over Marlboro occasionally in and ), changed to a ""bar code"" from to 1999 and in and , or the text was removed while keeping the chevron with the driver's name () and in the team member clothing, the Marlboro logo became a white square with a red stripe above with the driver's written name from the 1980s until . The team used a special livery for the 2001 Italian Grand Prix in remembrance of the September 11 attacks in the United States; both cars ran without any sponsorship livery and sported matte black nose-cones. In the 2005 Bahrain Grand Prix the cars sported black nosecones as a sign of mourning for Pope John Paul II.