Pluralistic ignorance
Pluralistic ignorance can be contrasted with the false consensus effect. In pluralistic ignorance, people privately disdain but publicly support a norm (or a belief), while the false consensus effect causes people to wrongly assume that most people think like they do, while in reality most people do not think like they do (and express the disagreement openly). For instance, pluralistic ignorance may lead a student to drink alcohol excessively because she believes that everyone else does that, while in reality everyone else also wishes they could avoid binge drinking, but no one expresses that due to the fear of being ostracized. A false consensus for the same situation would mean that the student believes that most other people do not enjoy excessive drinking, while in fact most other people do enjoy that and openly express their opinion about it.
Against Ignorance
Against ignorance is a Humanist group founded in Kochi, Kerala in early 2014. The first major event of the group was held on the 12th of February 2014. The event was a bike-a-thon and the bikers rode an estimated 100 miles (160 kilometers) from Edapally in the city of Kochi to Thrissur to attend the ViBGYOR Film Festival. This campaign came in the wake of the reinstatement of Section 377 of the Indian Penal Code, which criminalises sexual activities "against the order of nature", arguably including homosexual acts in India. The group also conducted multiple of Free Hugs campaigns in Kochi. The group gained popularity following the media attention it gained after these events.