Haram
Alcoholic intoxicants are prohibited in Islam. Khamr is the Arabic word for alcoholic drinks that cause intoxication. The Prophet declared that the prohibition was not only placed on wine, but the prohibition also included beer and other alcoholic beverages that intoxicate a person. The Prophet also forbade the trading of these intoxicants, even with non-Muslims. It is not permissible for a Muslim to import or export alcoholic beverages, or to work in or own a place that sells these intoxicants. Giving intoxicants as a gift is also considered haram.
Coke Fatwa
On September 11, 1951, an Egyptian newspaper, "al-Ahram", published a fatwa on whether or not the consumption of the soft drinks Coca-Cola and Pepsi were allowed under Islamic law. The mufti, or Islamic judge, Hasanayn al-Makhluf was the individual who ruled on this matter. The reason that this was investigated under Islamic law was because of rumors and conspiracies spreading among the public about these brands. One of these conspiracies was that the Coca-Cola logo, when reflected in a mirror, spelled out "No Mohammed no Mecca" in Arabic.