Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Darrell Winfield
Darrell H. Winfield (July 30, 1929 – January 12, 2015) was an American rancher and model best known as "The Marlboro Man" in television commercials and magazine advertisements for Marlboro cigarettes. Winfield was born in Kansas, Oklahoma. His family relocated to California's San Joaquin Valley when he was 6 years old. This move was inspired by the "Okie migration" that was prominent in the 1930s where many mid-west farmers, devastated by the Dust Bowl, headed west to California to start over. He was the Marlboro man from 1968 until 1989. He is also credited with being the most portrayed man in the world by some. Philip Morris has used many cowboys for their ads but has declared that Winfield was "really the Marlboro man."