Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
Lego Spider-Man
Lego Spider-Man is a product range of the Lego construction toy, based on the first two Spider-Man movies. The theme was first introduced in 2002 as a sub-brand of the Lego Studios theme, to tie in with the release of the first "Spider-Man" film. Three new sets were released in 2003, this time without the Lego Studios branding. In 2004, 7 new sets were introduced, to tie-in with the "Spider-Man 2" movie. After this, the line was discontinued, and the rights to the third film in the series "Spider-Man 3" were sold instead to rival company MEGA Brands, resulting in a "Spider-Man 3" range of the Mega Bloks toy. However, in 2012 LEGO released a set based on the "Ultimate Spider-Man" animated series in their Marvel Superheroes line.