Big Apple
"The Big Apple" was popularized as a name for New York City by John J. Fitz Gerald in a number of horse-racing articles for the "New York Morning Telegraph" in the 1920s. The earliest of these was a casual reference on 3rd May, 1921:
The New York Times
The New York Times (sometimes abbreviated as the "NYT") is an American newspaper based in New York City with worldwide influence and readership. Founded in 1851, the paper has won 125 Pulitzer Prizes, more than any other newspaper. The "Times" is ranked 17th in the world by circulation and 2nd in the U.S.