Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
Television in the United States
The major professional sports leagues began regular television broadcasts in the 1950s. The National Football League (NFL)'s embrace of television broadcasting at the early onset of the medium helped boost its popularity as a sport, and by the 1960s, the combined success of NFL and American Football League (AFL) telecasts helped earn professional football a status as a mainstay of the major television networks. American television pays the NFL billions of dollars each year to maintain their television rights; the Super Bowl, in return, is a cash windfall for the network which airs it as the broadcaster which holds the rights in a given year (which is rotated annually among the broadcast networks that hold rights to the league's regular season and playoff games) can make hundreds of millions of dollars in revenue from advertising sales alone. Major League Baseball (MLB) has been televised on U.S. television since the inception of the medium, most notably by way of a "Game of the Week" that has usually aired on Saturdays on various broadcasters since 1954.