Cadillac
Cadillac is among the first automobile brands in the world, second in the United States only to fellow GM marque Buick. The firm was founded from the remnants of the Henry Ford Company in 1902. It was named after Antoine de la Mothe Cadillac, who founded Detroit, Michigan. The Cadillac crest is based on his coat of arms.
Henry M. Leland
Leland sold Cadillac to General Motors on July 29, 1909 for $4.5 million, but remained as an executive until 1917. With Charles Kettering, he developed a self-starter for the Cadillac, which won its second Dewar Trophy in 1913 as a result. He prodded Kettering to design a workable electric starter after a Cadillac engineer was hit in the head and killed by a starting crank when the engine backfired.