Marianismo
""Marianismo"" originally referred to the devotion to Mary (). The term was first used by political scientist Evelyn Stevens in her 1973 essay ""Marianismo": The Other Face of "Machismo"". It was in direct response to the male word "machismo" and was meant to explain the phenomenon in Latin America in which women were either "saints or whores". It is the supposed ideal of true femininity that women are supposed to live up to—i.e. being modest, virtuous, and sexually abstinent until marriage—and then being faithful and subordinate to their husbands. In essence, marianismo is the female counterpart to machismo, and as such, probably originated during the time of the Spanish colonization of the Americas.
Mariology
Some prominent theologians, such as Karl Barth and Karl Rahner in the 20th century, viewed Mariology only as a part of Christology. But differences exist even within families, e.g. Hugo Rahner, the brother of Karl Rahner, disagreed and developed a Mariology based on the writers of the early Church, such as Ambrose of Milan, Augustine of Hippo, and others. He viewed Mary as the mother and model for the Church, a view later highlighted by Popes Paul VI through Benedict XVI.