Marianismo
""Marianismo"" originally referred to the devotion to Mary (). The term was first used by political scientist Evelyn Stevens in her 1973 essay ""Marianismo": The Other Face of "Machismo"". It was in direct response to the male word "machismo" and was meant to explain the phenomenon in Latin America in which women were either "saints or whores". It is the supposed ideal of true femininity that women are supposed to live up to—i.e. being modest, virtuous, and sexually abstinent until marriage—and then being faithful and subordinate to their husbands. In essence, marianismo is the female counterpart to machismo, and as such, probably originated during the time of the Spanish colonization of the Americas.
José Pascual de Liñán y Eguizábal
Already in the mid-1890s Doña Marina forged close relationship with the new party political leader and chief architect of the activist strategy, marqués de Cerralbo. Both shared not only the Madrid residence but also aristocratic standing, interest in history and archeology, penchant for letters, passion for collecting art and generally a refined intellectual format. More importantly, they shared the vision of Carlism as a "party of order". Doña Marina was among chief exponents of the new slogan, "carlismo es una esperanza, no un temor", intended to change popular perception of the movement from a bunch of fanatic troublemakers to a respected established party. His booklet designed to demonstrate the thesis got internal awards of the Madrid Círculo. He was also active in anti-duel campaign, a rather unusual stand for member of the group typically perceived as backwater trigger-happy rednecks.