Sega Saturn
Released in 1988, the Genesis (known as the Mega Drive in Europe, Japan and Australia) was Sega's entry into the fourth generation of video game consoles. In mid-1990, Sega CEO Hayao Nakayama hired Tom Kalinske as president and CEO of Sega of America. Kalinske developed a four-point plan for sales of the Genesis: lower the price of the console, create a U.S.-based team to develop games targeted at the American market, continue aggressive advertising campaigns, and sell "Sonic the Hedgehog" with the console. The Japanese board of directors initially disapproved of the plan, but all four points were approved by Nakayama, who told Kalinske, "I hired you to make the decisions for Europe and the Americas, so go ahead and do it." Magazines praised "Sonic" as one of the greatest games ever made, and Sega's console finally took off as customers who had been waiting for the Super Nintendo Entertainment System (SNES) decided to purchase a Genesis instead. However, the release of a CD-based add-on for the Genesis, the Sega CD (known as Mega-CD outside of North America), was commercially disappointing.
List of Sega Genesis games
The Genesis library was initially modest, but eventually grew to contain games to appeal to all types of players. The initial pack-in title was "Altered Beast", which was later replaced with "Sonic the Hedgehog". Top sellers included "Sonic the Hedgehog", its sequel "Sonic the Hedgehog 2", and "Disney's Aladdin". During development for the console, Sega Enterprises in Japan focused on developing action games while Sega of America was tasked with developing sports games. A large part of the appeal of the Genesis library during the console's lifetime was the arcade-based experience of its games, as well as more difficult entries such as "Ecco the Dolphin" and sports games such as "Joe Montana Football". Compared to its competition, Sega advertised to an older audience by hosting more mature games, including the uncensored version of "Mortal Kombat".