Janeite
Janeitism did not begin until after the publication of J. E. Austen-Leigh's "A Memoir of Jane Austen" in 1870, when the literary elite felt that they had to separate their appreciation of Austen from that of the masses. The term "Janeite" was originally coined by the literary scholar George Saintsbury in his 1894 introduction to a new edition of "Pride and Prejudice". As Austen scholar Deidre Lynch explains, "he meant to equip himself with a badge of honor he could jubilantly pin to his own lapel". In the early twentieth century, Janeitism was "principally a male enthusiasm shared among publishers, professors, and literati". Rudyard Kipling even published a short story entitled "The Janeites" about a group of World War I soldiers who were secretly fans of Austen's novels.
Jane Austen
From 1995 a large number of Austen adaptations began to appear, with Ang Lee's film of "Sense and Sensibility", for which screenwriter and star Emma Thompson won an Academy Award, and the BBC's immensely popular TV mini-series "Pride and Prejudice", starring Jennifer Ehle and Colin Firth. A 2005 British production of "Pride and Prejudice", directed by Joe Wright and starring Keira Knightley and Matthew Macfadyen, was followed in 2007 by ITV's "Mansfield Park", "Northanger Abbey" and "Persuasion", and in 2016 by "Love & Friendship", a film version of "Lady Susan" that borrowed the title of Austen's "Love and " [sic].