Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Marlboro Township, New Jersey
Under the direction and influence of John W. Herbert, Marlboro was established as a township by an act of the New Jersey Legislature on February 17, 1848, formed from portions of Freehold Township. The township's name was originally "Marlborough," but was subsequently changed to "Marlboro." It is unknown when the name was officially changed, with maps and other documents in the decades after the township's establishment referring variously to "Marlboro" or "Marlborough". The first elected freeholder was John W. Herbert.