Star Wars expanded to other media
Although the "Star Wars" film series itself has never been rebooted, a decision was made, due to works set after the original trilogy that contradict and deviate from Lucas' own view of the "Star Wars" story, to discard the "EU" works from the franchise canon. Lucas decided to cease creative involvement after selling, in October 2012, the "Star Wars" franchise as well as Lucasfilm (the production company of "Star Wars") to The Walt Disney Company. When Disney began development of a sequel trilogy of films and other works, and needed its films to have full creative freedom unbound by the "EU", nearly all "EU" works were removed from "Star Wars" franchise canon and rebranded as "Star Wars Legends". (The two 2008 "EU" works which remained in canon were and its .)
The Walt Disney Company
On May 15, 2003, Disney sold their stake in the Anaheim Angels baseball team to Arte Moreno. Disney purchased the rights to The Muppets and the "Bear in the Big Blue House" franchises from The Jim Henson Company on February 17, 2004. The two brands were placed under control of the Muppets Holding Company, LLC, a unit of Disney Consumer Products. In 2004, Pixar Animation Studios began looking for another distributor after its 12-year contract with Disney ended, due to its strained relationship over issues of control and money with Eisner. Also that year, Comcast Corporation made an unsolicited $54 billion bid to acquire Disney. A couple of high budget films flopped at the box office. With these difficulties and with some board directors dissatisfied, Eisner ceded the board chairmanship.