Breast augmentation
The modern prosthetic breast was invented in 1961, by the American plastic surgeons Thomas Cronin and Frank Gerow, and manufactured by the Dow Corning Corporation; in due course, the first augmentation mammoplasty was performed in 1962. There are five generations of medical device technology for the breast-implant models filled with silicone gel; each generation of breast prosthesis is defined by common model-manufacturing techniques.
Macrolane
Macrolane is a body-contour filler marketed by Q-Med in the UK since early 2008. It claims to be a less invasive alternative to surgical breast enlargement, offering an increase of one cup size through injections that take between 30 and 90 minutes — colloquially referred to as the "30-minute boob job".