Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Charlie Conerly
Conerly portrayed the "Marlboro Man" in commercials after playing for the Giants. Conerly and his wife, Perian (author of the book, "Backseat Quarterback") retired to his hometown of Clarksdale, Mississippi, where he spent his final days. Conerly owned shoe stores throughout the Mississippi Delta. On December 13, 1959, Perian appeared on an episode of "What's My Line?". Her line was she wrote a football column for newspapers.