Xbox
Xbox is a video gaming brand created and owned by Microsoft of the United States. It represents a series of video game consoles developed by Microsoft, with three consoles released in the sixth, seventh, and eighth generations, respectively. The brand also represents applications (games), streaming services, and an online service by the name of Xbox Live. The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console.
Xbox One
On August 31, 2015, Microsoft announced Xbox One Elite—a new SKU with a 1 TB solid-state hybrid drive and an Elite controller. It was released in November 2015 and retails for US$499.99. In the US, the Elite bundle was a timed exclusive to GameStop and Microsoft Store.