Breast implant
Since the late nineteenth century, breast implants have been used to surgically augment the size (volume), modify the shape (contour), and enhance the feel (tact) of a woman's breasts. In 1895, surgeon Vincenz Czerny effected the earliest breast implant emplacement when he used the patient's autologous adipose tissue, harvested from a benign lumbar lipoma, to repair the asymmetry of the breast from which he had removed a tumor. In 1889, surgeon Robert Gersuny experimented with paraffin injections, with disastrous results.
Breast cancer awareness
Each year, the month of October is recognized as National Breast Cancer Awareness Month by many governments, the media, and cancer survivors. The month-long campaign has been called "Pinktober" because of the increased production of pink goods for sale, and "National Breast Cancer Industry Month" by critics like Breast Cancer Action . NBCAM was begun in 1985 by the American Cancer Society and pharmaceutical company AstraZeneca. The organization that runs the official NBCAM aims to promote mammography and other forms of early detection as the most effective means of fighting breast cancer .