Atari
In 1971, Nolan Bushnell and Ted Dabney founded a small engineering company, Syzygy Engineering, that designed and built "Computer Space", the world's first commercially available arcade video game, for Nutting Associates. On June 27, 1972, the two incorporated Atari, Inc. and soon hired Al Alcorn as their first design engineer. Bushnell asked Alcorn to produce an arcade version of the Magnavox Odyssey's Tennis game, which would be named Pong. While Bushnell incorporated Atari in June 1972, Syzygy Company was never formally incorporated. Before Atari's incorporation, Bushnell considered various terms from the game Go, eventually choosing "atari", referencing a position in the game when a group of stones is imminently in danger of being taken by one's opponent. Atari was incorporated in the state of California on June 27, 1972.
In 1973, Atari secretly spawned a competitor called Kee Games, headed by Nolan's next door neighbor Joe Keenan, to circumvent pinball distributors' insistence on exclusive distribution deals; both Atari and Kee could market virtually the same game to different distributors, each getting an "exclusive" deal. Joe Keenan's management of the subsidiary led to him being promoted president of Atari that same year.
Rebound (video game)
The arcade game market is split into manufacturers, distributors, and operators; manufacturers like Atari sell game machines to distributors—who handle several types of electronic machines—who in turn sell them to the operators of locations. In the early 1970s, distributors bought games on an exclusive basis, meaning that only one distributor in each distribution region would carry products from a given arcade game manufacturer, restricting the manufacturer to only the operators that distributor sold to. Atari, in 1973 just over a year old and largely based on their hit first game "Pong", felt that as a smaller manufacturer this setup severely limited their ability to sell arcade games: they could only contract with a limited number of distributors, who would only buy a limited number of games per year. To work around this, Atari set up a secret subsidiary company in September 1973, Kee Games, which was intended to sell clones of Atari's games, in effect doubling their potential reach. The first such game by Kee, released in March 1974, was "Spike", a clone of "Rebound" with the addition of the "spike" button that made the paddle jump up to attempt to knock the ball downwards; other than that addition it is functionally the same game.