Marianismo
""Marianismo"" originally referred to the devotion to Mary (). The term was first used by political scientist Evelyn Stevens in her 1973 essay ""Marianismo": The Other Face of "Machismo"". It was in direct response to the male word "machismo" and was meant to explain the phenomenon in Latin America in which women were either "saints or whores". It is the supposed ideal of true femininity that women are supposed to live up to—i.e. being modest, virtuous, and sexually abstinent until marriage—and then being faithful and subordinate to their husbands. In essence, marianismo is the female counterpart to machismo, and as such, probably originated during the time of the Spanish colonization of the Americas.
Mariology of the saints
One of the earliest images of Mary in Christian tradition is that of the "New Eve". Irenaeus of Lyons (circa 140–202) is perhaps the earliest of the Church Fathers to develop a thorough Mariology. In his youth he had met Polycarp and other Christians who had been in direct contact with the Apostles. Following Romans 5, his analysis is both scriptural and Christological. presenting Christ as the "New Adam". Irenaeus expands upon the thought of Justin Martyr (100–165), and illustrates the distinction between Eve and Mary in both "Adversus haereses" (Against Heresies) and in "Demonstratio Apostolicae Praedicationis" (Proof of the Apostolic Preaching).