Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
1972 USAC Championship Car season
After sponsoring the USAC Championship Trail in 1970-1971, Marlboro dropped out of the sport for 1972. After only two seasons as title sponsor, the company became angered when rival Viceroy was signed on to sponsor Vel's Parnelli Jones Racing, at the time dubbed the "super team" of the series. Without any exclusivity clause, managers at Marlboro deemed the situation "impractical and untenable," and abruptly quit. Marlboro would not return to Indy car racing until 1986.