Raw (WWE brand)
Raw is a brand of the U.S. based professional wrestling promotion WWE. The brand was first established on March 25, 2002, with a draft on "Monday Night Raw" and went into effect one week later on April 1. The brand split was discontinued in August 2011, but was brought back in July 2016. Wrestlers assigned to the Raw brand wrestle predominantly on the "Raw" television program as well as "Main Event", the seasonal "Mixed Match Challenge", and Raw branded or co-branded pay-per-view events and WWE Network events. During the first brand split, they also competed on "Heat" and on "ECW" under a talent exchange program.
ECW World Heavyweight Championship
The title was deactivated in 2001 when ECW went out of business. ECW was then purchased by WWE two years later during the summer of 2003. In 2006, WWE reactivated the championship as the world title of their newly established ECW brand. It was a third concurrently active world championship in the promotion, complementing the WWE Championship and World Heavyweight Championship of the other two brands, Raw and SmackDown. The ECW Championship briefly appeared as the sole world title of the Raw brand in 2008 as a result of that year's draft. When WWE disbanded the ECW brand in 2010, the championship was subsequently retired with Ezekiel Jackson as the final titleholder.