Running out the clock
In American football, each quarter of a game is measured with a 15-minute game clock, or 12-minute clock in many high school football codes and the German Football League. A team in possession of the lead and the ball will attempt to use up as much of the game clock as possible in order to bring the game to an end more quickly, thus denying the opposition another chance on offense.
List of gridiron football rules
The clock does not run during convert attempts in the last three minutes of a half. If the 15 minutes of a quarter expire while the ball is live, the quarter is extended until the ball becomes dead. If a quarter's time expires while the ball is dead, the quarter is extended for one more scrimmage. A quarter cannot end while a penalty is pending: after the penalty yardage is applied, the quarter is extended one scrimmage. Note that the non-penalized team has the option to "decline" any penalty it considers disadvantageous, so a losing team cannot indefinitely prolong a game by repeatedly committing penalties.