2010 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned to; the ECW brand additionally involved between 2006 and 2009. Since its inception, annual drafts have followed, except for in 2003. As in previous drafts that followed the Brand Extension, the purpose of the 2010 WWE Draft was to increase television ratings of WWE programming and refresh the rosters with new storylines for each brand. The 2010 WWE Draft was confirmed both by WWE and Richmond Coliseum via their websites between March and April 2010, which featured the draft eligibility of WWE employees from the Raw and SmackDown brands. The event was scheduled to take place over two days, in which the televised draft would air live on the USA Network in the United States from the Coliseum in Richmond, Virginia on the April 26 episode of "Raw". The second portion of the draft, the "supplemental draft," was originally scheduled for April 28; however, it was announced during the live broadcast that it would be held the next day on April 27 with selections being announced via WWE's website.
WWE Divas Championship
With the first WWE brand extension in 2002, a storyline division in which WWE assigned its employees to different television programs and touring companies, the WWE Women's Championship was originally to be defended on both brands. At some point that year, however, it became exclusive to the Raw brand. Thereafter, only Divas on the Raw brand were able to compete for the title, while the Divas on the SmackDown brand were unable to compete for a women's-exclusive championship. However, on a few occasions, the regulation was bypassed with Melina, Ashley Massaro, Torrie Wilson, and Nidia challenging for the title while on the SmackDown brand, but none were successful.