Lincoln Motor Company
Lincoln Motor Company was founded in 1917 by Henry M. Leland, naming it after Abraham Lincoln; in 1922, Lincoln was acquired by Ford. Following World War II, Ford formed the Lincoln-Mercury Division, pairing Lincoln with its mid-range Mercury brand through 2010. In 2012, Ford rebranded the Lincoln division under its original name, Lincoln Motor Company. Originally founded as a freestanding division above Lincoln, Continental was integrated within Lincoln in 1959. The Continental-branded Mark Series was marketed through Lincoln starting in 1968, adapting the Lincoln name in 1986. The Lincoln star emblem is derived from a badge first used on the 1956 Continental Mark II.
Lincoln Motor Company
Lincoln achieved its two best U.S. sales years to date in 1989 (200,315) and 1990 (231,660), thanks largely to the popularity of the redesigned Continental, introduced in December 1987, and of the redesigned Town Car introduced in October 1989.
Since 1958, Lincoln has used a framed four-pointed star as its brand logo. Introduced on the Continental Mark II in 1956, the four-point star has undergone various modifications in appearance, but has remained nearly unchanged since 1980.