Xbox Live
When the Xbox launched on November 15, 2001, the as-yet unnamed online service was destined for a Summer 2002 deployment. Xbox Live was finally given a name at E3 2002 when the service was unveiled in its entirety. Sound-dampened booths and broadband-connected Xbox consoles—featuring an early version of "Unreal Championship"—demonstrated the service on the show floor. The Epic title was one of the flagship titles for the service, which was slated for a debut on November 15, 2002, marking the anniversary of the Xbox launch. Microsoft announced that 50 Xbox Live titles would be available by the end of 2003. Utilizing the required broadband bandwidth, Xbox Live featured a unified gaming "Friends List", as well as a single identity across all titles (regardless of the publisher), and standardized voice chat with a headset and communication, a feature that was still in its infancy.
Kinect
It was rumored that the launch of Project Natal would be accompanied with the release of a new Xbox 360 console (as either a new retail configuration, a significant design revision, and/or a modest hardware upgrade). Microsoft dismissed the reports in public and repeatedly emphasized that Project Natal would be fully compatible with all Xbox 360 consoles. Microsoft indicated that the company considers it to be a significant initiative, as fundamental to Xbox brand as Xbox Live, and with a launch akin to that of a new Xbox console platform. Kinect was even referred to as a "new Xbox" by Microsoft CEO Steve Ballmer at a speech for Executives' Club of Chicago. When asked if the introduction will extend the time before the next-generation console platform is launched (historically about 5 years between platforms), Microsoft corporate vice president Shane Kim reaffirmed that the company believes that the life cycle of Xbox 360 will last through 2015 (10 years).