Warcraft
In 2004, Blizzard Entertainment moved the series away from the real-time strategy genre and released "World of Warcraft", a massively multiplayer online role-playing game (MMORPG). Requiring a subscription fee to be paid to play, it also introduced regular additional content to the series in the form of patches. "World of Warcraft" gained popularity worldwide, becoming the world's largest subscription-based MMORPG in 2008. The game reached a peak 12 million subscribers worldwide in October 2010. "World of Warcraft" has had seven expansions as of 2018. During the production of "", Blizzard co-founder Frank Pearce stated that "If there's a team that's passionate about doing another "Warcraft" [real-time strategy], then that's definitely something we would consider. It's nothing that we're working on right now, we have development teams working on "", "", "Diablo III", and when those teams are all off the projects they're working on, they'll be intimately involved in the discussions about what's next".
Warcraft Adventures: Lord of the Clans
In 2017, Alex Cachinero-Gorman wrote that "Warcraft Adventures" "spawn[ed] wistful retrospectives every few years". "PC Gamer US" named it one of the "Greatest Games (Never Made)" in 1998, and included it in a list of the "10 Cancelled PC Games We Still Want To Play" in 2011. Its development was also the subject of a long "PC Gaming Graveyard" feature by GameSpot, the site's first in this series. However, in response to questions about the game's revival in 2009, Samwise Didier remarked, "DVDs are really popular because of deleted scenes, but when you watch them you can see why they weren't included in the movie. That's what "Warcraft Adventures" is." The cancellation of "Warcraft Adventures" is often cited as an example of Blizzard's "willingness to cancel a game late in development to protect the quality of their brand", according to Cachinero-Gorman. It was among a years-long string of cancellations at Blizzard, including "", "Shattered Nations", "Crixa", "Nomad" and "", alongside the "Titan" project canceled in 2014 after roughly seven years' development. Calling this trend the key to Blizzard's success in 2016, Kat Bailey of USgamer regarded "Warcraft Adventures" cancellation a wise choice for Blizzard's brand, as otherwise "it might still be an object of ridicule today."