Draken Harald Hårfagre
Draken Harald Hårfagre () is a large Viking longship built in the municipality of Haugesund, Norway. "Draken Harald Hårfagre" brings the seafaring qualities of a warship from the old Norse sagas to life. It is a ship that combines ocean-crossing sailing capabilities with a warship's use of oars.
Viking Cruises
In 2000, Viking purchased KD River Cruises of Europe, which brought Viking's fleet total to 26, making it the largest river cruising fleet in the world. The company revamped the ships, aiming for its target demographic of older North Americans who wanted to see the world simply; the lack of frills like gyms and pools, and the standardization, also maximized the number of people the ships could accommodate and Viking's profit. The company also partnered that year with sales agents in the UK, and the US, and opened its own sales office in California. It hired its first marketing firm the next year, focusing on North America. The company expanded into China in 2004 with Yangtze River cruises. By 2007 it was operating 23 ships in Europe, Russia, and China. In 2009, Viking started to use ships with hybrid diesel-electric engines that the company said use an estimated 20% less fuel than conventional engines.