Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
Spider-Man in video games
Throughout the late 1990s, Marvel Comics suffered an industry slump with Marvel filing for bankruptcy, which explains the lack of "Spider-Man" games towards the end of the late 1990s. However, by 2000, Marvel was profitable again and was gearing up to drop the Comics Code Authority and established its own rating system. They began seriously licensing its characters for major feature film adaptations (with the commercially successful "X-Men" film premiering on July 14, 2000). By the late 2000s, new Spider-Man games were in the works, being published by Activision, until January 2, 2014, when the license expired.