Marianismo
""Marianismo"" originally referred to the devotion to Mary (). The term was first used by political scientist Evelyn Stevens in her 1973 essay ""Marianismo": The Other Face of "Machismo"". It was in direct response to the male word "machismo" and was meant to explain the phenomenon in Latin America in which women were either "saints or whores". It is the supposed ideal of true femininity that women are supposed to live up to—i.e. being modest, virtuous, and sexually abstinent until marriage—and then being faithful and subordinate to their husbands. In essence, marianismo is the female counterpart to machismo, and as such, probably originated during the time of the Spanish colonization of the Americas.
Theology of Pope Leo XIII
The Mariology of Pope Leo XIII continued the work of Pope Pius IX in emphasizing the important of marian devotion in Catholic teaching and practice. Leo XIII, in light of his unprecedented promulgation of the rosary in eleven encyclicals, was called Rosary Pope. In eleven encyclicals on the rosary he promulgates Marian devotion. In his encyclical on the fiftieth anniversary of the Dogma of the Immaculate Conception, he stresses her role in the redemption of humanity, mentioning Mary as Mediatrix and Co-Redemptrix.