Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
John F. Kennedy Stadium (Philadelphia)
On September 16, 1950, the Cleveland Browns, playing their first season in the NFL after dominating the defunct All-America Football Conference (winning all four league titles), played their first NFL game against the two-time defending NFL Champion Philadelphia Eagles. Philadelphia was the center of the professional football universe at the time; not only did the city host the defending NFL Champions, but the league offices were also in town, headed up by NFL commissioner (and Philadelphia native) Bert Bell. To accommodate the anticipated ticket demand, the game was moved from Shibe Park; this proved to be a wise decision, as the contest drew a then NFL-record 71,237—nearly doubling the Eagles' prior attendance mark of 38,230. Many thought Bell had scheduled this game of defending league champions to teach the upstarts from the AAFC a lesson. Instead, the Browns shredded the Eagles' vaunted defense in a 35-10 rout, and went on to win the NFL Championship that first year in the league.