2011 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned; the ECW brand was additionally involved between 2006 and 2009. Annual drafts have followed since this occurrence, except for in 2003. As with past drafts, the purpose of the 2011 WWE draft was to increase television ratings of WWE programming and refresh the rosters for each brand. The 2011 event was confirmed by the RBC Center in April 2011, with WWE officially announcing it on the April 18 episode of "Raw". A USA Network executive had also confirmed the event to occur via a press release on the same day of the WWE announcement.
WWE Network
The origins of the WWE Network can trace back to 2000 when USA Network filed the lawsuit against the World Wrestling Federation (WWF, now known as the WWE) due to breach of contract which saw most of its programming moved to Viacom-owned TNN and MTV. The Delaware Chancery Court ruled in favor of the WWF in June 2000. Then CEO, Linda McMahon, revealed that WWF wanted its own cable network and testified that before WWF signed a rights deal with Viacom, the company had floated the idea of acquiring USA's Sci-Fi Channel, and reformatting it as a dedicated wrestling network. USA executives rejected the idea, and McMahon said that former USA Networks President Barry Baker encouraged her to talk to other programmers about potential deals. "I can tell you right now, Linda, you're not going to get anybody to give you a network," McMahon testified. In 2005, USA Network re-acquired the rights to all WWE programming.