Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Wayne McLaren
After developing lung cancer in 1990, McLaren became an anti-smoking crusader citing his 30-year smoking habit as the cause of his cancer. During the time of McLaren's anti-smoking activism, Philip Morris denied that McLaren ever appeared in a Marlboro ad. In response, McLaren produced an affidavit from a talent agency that had represented him and a pay check stub asserting that he had been paid for work on a "Marlboro print" job.