Raw (WWE brand)
Raw is a brand of the U.S. based professional wrestling promotion WWE. The brand was first established on March 25, 2002, with a draft on "Monday Night Raw" and went into effect one week later on April 1. The brand split was discontinued in August 2011, but was brought back in July 2016. Wrestlers assigned to the Raw brand wrestle predominantly on the "Raw" television program as well as "Main Event", the seasonal "Mixed Match Challenge", and Raw branded or co-branded pay-per-view events and WWE Network events. During the first brand split, they also competed on "Heat" and on "ECW" under a talent exchange program.
Undisputed championship
Additionally, following ECW's original closure in 2001, WWE had purchased its assets and remaining properties. In 2006, WWE re-established the Extreme Championship Wrestling franchise as a third brand to complement the existing "Raw" and "SmackDown" brands while the ECW World Heavyweight Championship was recommissioned for the new ECW brand. The brand and the title remained active within WWE until 2010.