William Basse
Basse's most famous poem is his "enormously popular sixteen-line elegy on Shakespeare":
Rudyard Kipling
"Book-ending" this achievement was the publication of two connected poetry and story collections: "Puck of Pook's Hill" (1906), and "Rewards and Fairies" (1910). The latter contained the poem "If—". In a 1995 BBC opinion poll, it was voted the UK's favourite poem. This exhortation to self-control and stoicism is arguably Kipling's most famous poem.