WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WVBG-LP
What is now WVBG-LP has its origins in a translator station on channel 4 serving Gilboa, Prattsville, and Roxbury, operated by the Board of Cooperative Educational Services of the Third Supervisory District of Delaware, Greene, and Schoharie counties and carrying programming from WMHT in Schenectady, WCNY-TV in Syracuse, and WNDT in New York City. The station, which was granted its construction permit in 1966, went on the air two years later as W04AS. On February 8, 1991, the Otsego-Northern Catskills BOCES transferred the station to the WSKG Public Telecommunications Council; by this point, W04AS was a translator for WSKG-TV in Binghamton.