Sonic the Hedgehog Pocket Adventure
In August 1999, SNK announced that they were collaborating with Sega to develop a "Sonic the Hedgehog" game for their Neo Geo Pocket Color handheld system. The game was developed by SNK, with supervision from Yuji Naka and Sonic Team at Sega. This marked the first time Sega was directly involved in the development of a "Sonic" game for a non-Sega platform. The team planned for "Sonic Pocket Adventure" to be a return to the classic 2D gameplay style found in the "Sonic" games on the Sega Genesis. In particular, many game design and visual elements are borrowed from "Sonic 2". The game's background music tracks are also 8-bit renditions of music from "Sonic 3". "Sonic Pocket Adventure" was released first in North America on December 4, 1999. SNK released a system bundle with the game included for the holiday season. The game was released in Japan two weeks later, and in Europe in February 2000.
Sega Genesis
In mid-1990, Nakayama hired Tom Kalinske to replace Katz as CEO of Sega of America. Although Kalinske initially knew little about the video game market, he surrounded himself with industry-savvy advisors. A believer in the razor and blades business model, he developed a four-point plan: cut the price of the console, create a U.S.-based team to develop games targeted at the American market, continue and expand the aggressive advertising campaigns, and replace the bundled game "Altered Beast" with a new game, "Sonic the Hedgehog". The Japanese board of directors initially disapproved of the plan, but all four points were approved by Nakayama, who told Kalinske, "I hired you to make the decisions for Europe and the Americas, so go ahead and do it." Magazines praised "Sonic" as one of the greatest games yet made, and Sega's console finally took off as customers who had been waiting for the release of the international version of Nintendo's Super Famicom—the Super Nintendo Entertainment System or SNES—decided to purchase a Genesis instead. Nintendo's console debuted against an established competitor, while NEC's TurboGrafx-16 failed to gain traction, and NEC soon pulled out of the market. In large part due to the popularity of "Sonic the Hedgehog", the Sega Genesis outsold the SNES in the United States nearly two to one during the 1991 holiday season. This success led to Sega having control of 65% of the 16-bit console market in January 1992, making it the first time Nintendo was not the console leader since December 1985.