Wilhelm Wundt
Wilhelm Maximilian Wundt (; ; 16 August 1832 – 31 August 1920) was a German physician, physiologist, philosopher, and professor, known today as one of the founding figures of modern psychology. Wundt, who noted psychology as a science apart from philosophy and biology, was the first person ever to call himself a psychologist. He is widely regarded as the "father of experimental psychology". In 1879, Wundt founded the first formal laboratory for psychological research at the University of Leipzig. This marked psychology as an independent field of study. By creating this laboratory he was able to establish psychology as a separate science from other disciplines. He also formed the first academic journal for psychological research, "Philosophische Studien" (from 1881 to 1902), set up to publish the Institute's research.
Gordon Allport
Gordon Willard Allport (November 11, 1897 – October 9, 1967) was an American psychologist. Allport was one of the first psychologists to focus on the study of the personality, and is often referred to as one of the founding figures of personality psychology. He contributed to the formation of values scales and rejected both a psychoanalytic approach to personality, which he thought often was too deeply interpretive, and a behavioral approach, which he thought did not provide deep enough interpretations from their data. He emphasized the uniqueness of each individual, and the importance of the present context, as opposed to past history, for understanding the personality.