Sound film
The primary steps in the commercialization of sound cinema were taken in the mid- to late 1920s. At first, the sound films which included synchronized dialogue, known as "talking pictures", or "talkies", were exclusively shorts. The earliest feature-length movies with recorded sound included only music and effects. The first feature film originally presented as a talkie was "The Jazz Singer", released in October 1927. A major hit, it was made with Vitaphone, which was at the time the leading brand of sound-on-disc technology. Sound-on-film, however, would soon become the standard for talking pictures.
Triumph Cinema
Vigo Olsen died in August 1929, and the property passed to his widow, Ida Elizabeth Olsen, in April 1931. Around this time Mrs Olsen raised a further mortgage on the property from EA Burmester, possibly to purchase sound equipment for the theatre. Sound movies were introduced in 1927 with Warner Brothers' production of The Jazz Singer, and over the next few years motion picture exhibitors either converted their theatres to sound or went out of business, as demand for the "talkies" swept the world.