Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Orange Man (advertisement)
The project, including research, lasted two to three months in 1991. The plot of the advertisement originally involved the orange man punching the Tango drinker in the mouth, as they were trying to make the advertisement as "stupid" and slapstick as possible; before they then changed the idea to the orange man kicking Tango drinker up the buttocks, but both ideas were deemed too aggressive, so their final idea of the orange man slapping the drinker across the cheeks, described by Robinson as a "Morecambe and Wise-esque little tap on the cheeks," was used.