MeTV
On March 1, 2008, Weigel expanded the MeTV format to Milwaukee, Wisconsin, where it began airing on the third digital subchannel of the group's CBS affiliate in that market, WDJT-TV (channel 58). The Milwaukee version of the service featured much of the same programming as that aired on the Chicago outlets (some of which aired in different time slots than on WWME and WMEU), as well as certain programs that were exclusive to the Milwaukee service.
Milwaukee PBS
The simulcasting situation was rectified on September 1, 2008, with both stations launching a simulcast of both channels' analog signals on their digital broadcast feeds ahead of the original February 17, 2009 digital switchover date and beginning broadcasts on their own signals. At that time, MPTV's PBS Kids channel, which formerly aired on 10.3, was discontinued due to PBS ceasing the "PBS Kids Channel" service to focus more on the cable-only PBS Kids Sprout until its sale to NBCUniversal in 2013, and WMVS' 5 a.m. – 6 p.m. weekday schedule shifted to entirely children's programming to compensate. To assuage viewers in one of the show's most popular markets, MPTV promised to continue to carry "Mister Rogers' Neighborhood" weekdays at noon despite PBS ending national distribution of the program on a five-day-a-week basis; this ended in late January 2010 with a sharp increase in program rights payments for the series by the distributor of the series (the program now only airs on Sunday mornings).