WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WRGB
In 1948, WRGB took on secondary affiliations with the three other networks in operation (CBS, ABC, and DuMont). At the time of the announcement, the station only broadcast for 28 hours a week. On January 4, 1954, it moved from channel 4 to channel 6 to alleviate interference from WNBC-TV (then known as WRCA-TV) and Boston's WBZ-TV, and increased its radiated power approximately fourfold to 93,000 watts. WRGB dropped its secondary affiliations when WCDA (channel 41, now WTEN on channel 10) and WTRI (channel 35, now WNYT on channel 13) took the ABC and CBS affiliations respectively. From 1939 till 1957, the station's studio were located on Washington Avenue in downtown Schenectady. In 1957, WRGB moved to its current studio on Balltown Road on the line between Niskayuna and Schenectady; the old studio is currently occupied by Schenectady County Community College.