Wilhelm Wundt
Wilhelm Maximilian Wundt (; ; 16 August 1832 – 31 August 1920) was a German physician, physiologist, philosopher, and professor, known today as one of the founding figures of modern psychology. Wundt, who noted psychology as a science apart from philosophy and biology, was the first person ever to call himself a psychologist. He is widely regarded as the "father of experimental psychology". In 1879, Wundt founded the first formal laboratory for psychological research at the University of Leipzig. This marked psychology as an independent field of study. By creating this laboratory he was able to establish psychology as a separate science from other disciplines. He also formed the first academic journal for psychological research, "Philosophische Studien" (from 1881 to 1902), set up to publish the Institute's research.
Floyd Henry Allport
Allport achieved the following awards during his career:
Allport is most notably recognized as the founder of the modern field of social psychology. He was the first to write a dissertation in the US on social psychology (called "The social influence: An experimental study of the effect of the group upon individual mental processes"). He challenged much of the way of thinking of his day by focusing on behavioral interpretations of social themes and stressing individuals rather than groups as the agents of social behavior, in which context he coined the terms social facilitation and producing tendency. His work includes research on social influence, convergence and conformity, personality theory, and measurements of attitudes.