2010 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned to; the ECW brand additionally involved between 2006 and 2009. Since its inception, annual drafts have followed, except for in 2003. As in previous drafts that followed the Brand Extension, the purpose of the 2010 WWE Draft was to increase television ratings of WWE programming and refresh the rosters with new storylines for each brand. The 2010 WWE Draft was confirmed both by WWE and Richmond Coliseum via their websites between March and April 2010, which featured the draft eligibility of WWE employees from the Raw and SmackDown brands. The event was scheduled to take place over two days, in which the televised draft would air live on the USA Network in the United States from the Coliseum in Richmond, Virginia on the April 26 episode of "Raw". The second portion of the draft, the "supplemental draft," was originally scheduled for April 28; however, it was announced during the live broadcast that it would be held the next day on April 27 with selections being announced via WWE's website.
WWE Heat
In April 2002, the show returned to its original filming schedule, again before "Raw". Eventually, the live from WWF New York format was retired, and was replaced as being the Raw brand's second show. Ratings were still moderate for Heat, although the show lost some popularity once "SmackDown!" began to air. This version also featured highlights from that week's Raw, and the name change was introduced to the show in May 2002, when it became known as WWE Sunday Night Heat. Heat returned to the United Kingdom and Ireland in January 2003 on Sky One (with repeats on Sky Sports), though the coverage became Sky Sports exclusive in January 2005 along with most of WWE's programming. In the US, Heat stayed with MTV until March 2003 when it was transferred over to TNN/Spike TV. It stayed in that timeslot until the contract with Viacom was up.