Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Three Men and a Comic Book
The Radioactive Man commercial for Laramie cigarettes that Bart and Lisa watch at the convention is a takeoff of "The Flintstones" starring in Winston cigarette television commercials which aired during the 1960s. When Bart begs Mrs. Glick not to apply iodine to his wounded arm, she grabs his arm and the scene shifts to their silhouettes as Bart screams, mirroring a scene in the 1939 film "Gone with the Wind". The accusation and suspicion that grows between the boys is similar to the plot of the film "The Treasure of the Sierra Madre".