Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Pearl Harbor (film)
A sailor has a pack of Marlboro Light cigarettes in his pocket, not introduced until 1972. In the beginning of the movie, a newsreel of 1940 is presented with combat footage in Europe, showing a M-26 Pershing tank fighting in the city of Cologne, which did not happen until March 1945. Earlier, a newsreel of the Battle of Britain in 1940 shows a Focke Wulf 190, which did not see active service until 1941.