Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
The Amazing Spider-Man (TV series)
The series began as a backdoor pilot: a 90 Minute Movie known simply as "Spider-Man" which was broadcast on CBS TV network in September 1977, which was theatrically released internationally. In it, Peter Parker (as an intrepid university student) gains super powers after being bitten by a radioactive spider. He uses those powers to get a job at the Daily Bugle, and to stop a con man who is covertly using mind control for personal gain.