WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WGBA-TV
On April 7, 2012, WGBA upgraded its local newscasts to widescreen standard definition. It became the last station in the market to convert to full high-definition operations on January 23, 2016, with the unveiling of a new chyron-heavy "virtual" set, the first major change to the station's newsroom and set since the station began carrying newscasts in 1996 and the newsroom and anchor sets were split off in the early 2000s via an opaque partition. The station began to use the default Scripps graphics package/news music package in October 2016.