Doom (1993 video game)
Because id planned to self-publish the game, as the game neared completion they had to set up the systems to sell the game. Jay Wilbur, who had been brought on as CEO and sole member of the business team, planned the marketing and distribution of "Doom". He felt that the mainstream press was uninterested in the game, and as id would make the most money off of copies they sold directly to customers—up to 85 percent of the planned US$40 price—he decided to leverage the shareware market as much as possible, buying only a single ad in any gaming magazine. Instead, he reached out directly to software retailers, offering them copies of the first "Doom" episode for free, allowing them to charge any price for it, in order to spur customer interest in buying the full game directly from id.
List of Doom source ports
The "Doom" engine's source code was released to the public on December 23, 1997. Although "Doom" was originally created for MS-DOS, the original source release was for the subsequent Linux version, due to the use of a proprietary sound library in the DOS version. The original purpose of source ports was cross-platform compatibility, but shortly after the release of the "Doom" source code, programmers were correcting old, unaddressed "Doom" bugs and deficiencies in their own source ports, and later on introducing their own modifications to enhance game features and alter gameplay.