Lucasfilm
Under the deal, Disney acquired ownership of "Star Wars", "Indiana Jones", and Lucasfilm's operating businesses in live-action film production, consumer products, video games, animation, visual effects, and audio post-production. Disney also acquired Lucasfilm's portfolio of entertainment technologies. The intent was for Lucasfilm employees to remain in their current locations. "Star Wars" merchandising would begin under Disney in the fiscal year 2014. Starting with "Star Wars Rebels", certain products will be co-branded with the Disney name, akin to what Disney has done with Pixar. On December 4, 2012, the Disney-Lucasfilm merger was approved by the Federal Trade Commission, allowing the acquisition to be finalized without dealing with antitrust problems. On December 18, 2012, Lucasfilm Ltd. converted from a corporation to a limited liability company, changing its name to Lucasfilm Ltd. LLC in the process. On December 21, 2012, Disney completed the acquisition and Lucasfilm became a wholly owned subsidiary of Disney.
Burger King advertising
Burger King's first major tie-in, and one of the first for the QSR industry, was the 1977 film "Star Wars" in which BK sold a set of glasses featuring the main characters from the film. From that point on, competition between the major QSR chains became an important part of advertising in the fast food industry; McDonald's partnered with Disney in the 1980s and early 1990s. In 1994 Burger King signed a ten-film contract with Disney, a venture that was very successful. Burger King promoted films such as "Beauty and the Beast" (1991), "Aladdin" (1992), "The Lion King" (1994), "Pocahontas" (1995), "Toy Story" (1995) and "The Hunchback of Notre Dame" (1996). These cross promotions were rivaled only by McDonald's/Ty Beanie Babies cross-promotion in 1999–2000.