Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
2007 New England Patriots–New York Giants game
"at Giants Stadium, East Rutherford, New Jersey"
In their final regular season game, the 15–0 Patriots traveled to Giants Stadium, trying to win a record 16th game of the season. With the game scheduled to air on NFL Network, not available on some cable providers, the NFL arranged a three-way simulcast of the game with CBS and NBC, the first time an NFL game was broadcast on three networks, and the first national simulcast of any NFL game since Super Bowl I. The New York and Boston television markets both had a fourth channel, a local TV station in each respective market covering the game. In the week leading up to the game, the NFL Network aired a record 65.5 hours of game-specific coverage, including a six-hour pregame special which matched the longest NFL pregame show, including for a Super Bowl, on a single network.