Sonic Team
The initial team formed in 1990 and was composed of developers from Sega's Consumer Development division, including programmer Yuji Naka, artist Naoto Ohshima, and level designer Hirokazu Yasuhara. The team took the name Sonic Team in 1991 with the release of "Sonic the Hedgehog" for the Sega Genesis. The game was a major success that contributed to millions of Genesis sales. The next "Sonic" games were developed by Naka and Yasuhara in America at Sega Technical Institute, while Ohshima worked on "Sonic CD" in Japan. Naka returned to Japan in late 1994 to become the head of CS3, later renamed R&D #8. During this time, the division took on the Sonic Team brand but developed games that do not feature Sonic, such as "Nights into Dreams" (1996) and "Burning Rangers" (1998).
Sonic the Hedgehog 2
Sega launched a $10 million advertising campaign for "Sonic the Hedgehog 2"s release. Sega sought a global release date to make the game available in all stores on the same day, a fairly novel concept at the time. This required Sega to reconfigure its distribution system to ensure that games were available in all major stores. The release date, Tuesday, November 24, 1992 was marketed as "Sonic 2s day". While the Genesis release in North America and the Mega Drive release in Europe both released the game on this day, Sega made the game available a few days before in Japan on November 21, 1992. 400,000 copies of "Sonic 2" were sold in the first seven days after release and over 6 million in the lifespan of the console (only 180,000 of which were in Japan).