Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
1972 USAC Championship Car season
After sponsoring the USAC Championship Trail in 1970-1971, Marlboro dropped out of the sport for 1972. After only two seasons as title sponsor, the company became angered when rival Viceroy was signed on to sponsor Vel's Parnelli Jones Racing, at the time dubbed the "super team" of the series. Without any exclusivity clause, managers at Marlboro deemed the situation "impractical and untenable," and abruptly quit. Marlboro would not return to Indy car racing until 1986.