Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Absorbing Man
Debuting in the Silver Age of Comic Books, the Absorbing Man has featured in over four decades of Marvel continuity and other Marvel-endorsed products such as , video games, and merchandise such as trading cards.