WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WTMJ-TV
After "Today" expanded to four hours in September 2007, WTMJ began shifting its programming focus very heavily towards local news, as replacement syndicated programming for "Martha", "Wheel of Fortune" and "Jeopardy!" after all three programs moved to other area stations, and "Montel"s August 2008 departure from syndication failed to spark viewer interest outside of local/network hours. On August 25, 2008, after "Extra" moved to WITI, the station expanded its 6:00 p.m. newscast to one hour (although it reverted to a half-hour on Tuesday nights during the NFL season due to Mike McCarthy's coaches show in the past); this was followed on September 8 by the debut of an hour-long newscast at 3:00 p.m., which featured segments including "Ask the Experts", an interactive "sound off" segment incorporating viewer calls and social media contributions, and a "hot topics" section which features WTMJ radio afternoon host Jeff Wagner among the regular panelists. Green Bay sister station WGBA-TV added simulcasts of WTMJ's morning and noon newscasts on July 14, 2008, with WGBA producing local weather inserts using its own meteorologists in place of the WTMJ-produced weather segments. The simulcast ended in early 2009, due to viewer disinterest in Milwaukee-focused news (WGBA relaunched a local morning newscast in January 2011). WTMJ also began to produce forecasts for WGBA to air during its weekend newscasts. Until April 2013, when Larry McCarren became WGBA's sports director, all sports segments on WGBA were produced by WTMJ.