Web navigation
Web navigation came about with the introduction of the World Wide Web, in 1989 when Timothy Berners-Lee invented it. Once the world wide web was available, web navigation increasingly became a major aspect and role in jobs and everyday lives. With one-third of the world’s population now using the internet, web navigation maintains a global use in today's ever evolving international society. Web navigation is not restricted to just computers, either, as mobile phones and tablets have added avenues for access to the ever-growing information on the web today. The most recent wave of technology which has affected web navigation is the introduction and growth of the smartphone. As of January 2014, 58% of American adults owned a smart phone, and that number is on the rise from previous years. Web navigation has evolved from a restricted action, to something that many people across the world now do on a daily basis.
World Online
Founded by Dutch entrepreneur Nina Brink, World Online's name indicated its aspiration to rival the hugely successful American ISP, AOL (America On-Line). The company aimed to provide free internet access across Europe. It launched its full internet service in the Netherlands in 1996, and grew rapidly to have a presence in 15 European countries and South Africa; counting some 1.9 million customers by the year 2000.