Buick
In 1984, Buick was the official car of the XXIII Olympiad. A reorganization split manufacturing & engineering from sales and marketing. The first pilot Buick is produced at "Buick City", a state-of-the art assembly center built inside the walls of Buick's home plant at Flint. Buick had its best model year sales to date with 906,626 vehicles sold plus Buick worldwide sales topped one million for the first time. To close out 1984, Lloyd Reuss ended his tenure as general manager of the Buick Motor Division.
Buick Century
The model name Century came about when Buick was designing its first production automobile capable of reaching a speed of . The division needed to come up with a name. One of the Buick executives had returned from a recent trip to Britain, and told the other executives that the British referred to going 100 mph as "doing the century". The executives liked the Century name and it stuck.