Big Apple
"Big Apple" is a nickname for New York City. It was first popularized in the 1920s by John J. Fitz Gerald, a sports writer for the "New York Morning Telegraph". Its popularity since the 1970s is due in part to a promotional campaign by the New York tourist authorities.
Big Apple Circus
New York City Mayor Michael Bloomberg proclaimed November 1, 2002, as "Big Apple Circus Day". The circus celebrated its 25th anniversary with a documentary film about the creation and production of that year's show.