Blizzard Entertainment
On November 23, 2004, Blizzard released "World of Warcraft", a massively multiplayer online role-playing game. "World of Warcraft" is the fourth released game set in the fantasy "Warcraft" universe, which was first introduced by "" in 1994. Blizzard announced "World of Warcraft" on September 2, 2001. The game was released on November 23, 2004, on the 10th anniversary of the "Warcraft" franchise.
Virtual economy
The release of Blizzard Entertainment's World of Warcraft in 2004 and its subsequent huge success across the globe has forced both MMORPGs and their secondary markets into mainstream consciousness, and many new market places have opened up during this time. A search for WoW Gold on Google will show a multitude of sites (more than 90 sponsored results ) from which Gold can be purchased. Real money commerce in a virtual market has grown to become a multibillion-dollar industry. In 2001, EverQuest players Brock Pierce and Alan Debonneville founded "Internet Gaming Entertainment Ltd (IGE)", a company that offered not only the virtual commodities in exchange for real money but also provided professional customer service. "IGE" had a trained staff that would handle financial issues, customer inquiries and technical support to ensure that gamers are satisfied with each real money purchase. It also took advantage of the global reach of synthetic worlds by setting up a shop in Hong Kong where a small army of technically savvy but low wage workers could field orders, load up avatars, retrieve store goods and deliver them wherever necessary. This lucrative market has opened a whole new type of economy where the border between the real and the virtual is obscure.