Alfie Moon
Alfie Moon is a fictional character from the BBC soap opera "EastEnders", played by Shane Richie. He made his first appearance on 21 November 2002, and left on 25 December 2005. He returned to "EastEnders" on 21 September 2010, following the return of on-screen wife Kat (Jessie Wallace) two episodes previously.
Alfie Moon
Alfie Moon was conceptualised by "EastEnders"' scriptwriter Tony Jordan. The character is based on Jordan himself. Jordan has commented, "Alfie is basically me – a Jack The Lad in jeans, cowboy boots and dodgy shirts who wears his heart on his sleeve." Julia Crampsie, the BBC's casting executive, recommended that Shane Richie be considered for the role. Richie was already a familiar face to the UK audience, having had a career as an entertainer, appearing in various gameshows, variety shows and facing advert campaigns, most notably for the washing detergent Daz. Jordan was apprehensive about casting Ritchie in the role. He commented, "I just had this image of the guy with the mullet from the Daz adverts. And if we had Shane where would it stop? Harry Hill? Les Dennis? Bradley Walsh? But Julia was insistent, so I went to a workshop where we'd see lots of actors and [Richie] was fantastic."