Marvel Studios
The next film licensed from Marvel Studios was "Spider-Man" by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide. The early success of "Spider-Man" led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence." According to a Lehman Brothers analysis, the Studios made only $62 million for the first 2 Spider-Man movies. Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings. In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Studios.
Spider-Man in video games
In the 1990s, comics enjoyed a boom, and the early 1990s saw a myriad of video games based on high-profile comic story lines and the 1994 "Spider-Man: The Animated Series". "The Amazing Spider-Man" was the first game of the decade released, a puzzle oriented action game developed by Oxford Digital Enterprises and released in 1990 for the Amiga and ported to MS-DOS, Commodore 64, and Atari ST. The title was published by Paragon Software Corporation and features over 250 screens.