Doom (1993 video game)
Because id planned to self-publish the game, as the game neared completion they had to set up the systems to sell the game. Jay Wilbur, who had been brought on as CEO and sole member of the business team, planned the marketing and distribution of "Doom". He felt that the mainstream press was uninterested in the game, and as id would make the most money off of copies they sold directly to customers—up to 85 percent of the planned US$40 price—he decided to leverage the shareware market as much as possible, buying only a single ad in any gaming magazine. Instead, he reached out directly to software retailers, offering them copies of the first "Doom" episode for free, allowing them to charge any price for it, in order to spur customer interest in buying the full game directly from id.
Doom (2016 video game)
On February 19, 2014, Bethesda revealed that access to a beta version of "Doom 4", titled "Doom", would be available for those who pre-ordered "" on any of the supportable platforms. Those players were also eligible for selection to participate in the game's multiplayer-only limited alpha, which ran between December 3 and 6, 2015. The beta began on March 31, 2016, and ended on April 3. It was followed by an open beta, which started on April 15, 2016, and ended on April 17. "Doom" was released for Microsoft Windows, PlayStation 4, and Xbox One on May 13, 2016, worldwide; an exception was Japan, where it was released on May 19. It is also the first game of the "Doom" franchise to be released as uncensored in Germany. Bethesda partnered with Schmidt Peterson Motorsports for a special promotion that had Mikhail Aleshin driving a "Doom"-styled car at the Indianapolis 500 racing competition.