Marianismo
""Marianismo"" originally referred to the devotion to Mary (). The term was first used by political scientist Evelyn Stevens in her 1973 essay ""Marianismo": The Other Face of "Machismo"". It was in direct response to the male word "machismo" and was meant to explain the phenomenon in Latin America in which women were either "saints or whores". It is the supposed ideal of true femininity that women are supposed to live up to—i.e. being modest, virtuous, and sexually abstinent until marriage—and then being faithful and subordinate to their husbands. In essence, marianismo is the female counterpart to machismo, and as such, probably originated during the time of the Spanish colonization of the Americas.
Mariology of the saints
Saint Petrus Canisius (1521–1597), of the Society of Jesus, taught that while there are many roads leading to Jesus Christ, Marian veneration is the best. Canisius tried to show a practical rationale for Marian devotion and defended it against opposing Protestant arguments. His lasting contribution to this "applied mariology" are his three catechisms, which he published in Latin and German, and which became widespread and popular in Catholic regions. Under the heading "prayer" he explains the Ave Maria, (Hail Mary), as the basis for Catholic Marian piety. Less known are his Marian books, in which he published prayers and contemplative texts.