Raw (WWE brand)
Raw is a brand of the U.S. based professional wrestling promotion WWE. The brand was first established on March 25, 2002, with a draft on "Monday Night Raw" and went into effect one week later on April 1. The brand split was discontinued in August 2011, but was brought back in July 2016. Wrestlers assigned to the Raw brand wrestle predominantly on the "Raw" television program as well as "Main Event", the seasonal "Mixed Match Challenge", and Raw branded or co-branded pay-per-view events and WWE Network events. During the first brand split, they also competed on "Heat" and on "ECW" under a talent exchange program.
WWE Divas Championship
With the first WWE brand extension in 2002, a storyline division in which WWE assigned its employees to different television programs and touring companies, the WWE Women's Championship was originally to be defended on both brands. At some point that year, however, it became exclusive to the Raw brand. Thereafter, only Divas on the Raw brand were able to compete for the title, while the Divas on the SmackDown brand were unable to compete for a women's-exclusive championship. However, on a few occasions, the regulation was bypassed with Melina, Ashley Massaro, Torrie Wilson, and Nidia challenging for the title while on the SmackDown brand, but none were successful.