Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Robert von Hagge
After working for a time as a commercial artist, Robert entered Purdue University Agriculture School, while serving in the Navy's V-12 O.C.S. program. He subsidized his education cost by freelancing as a commercial artist to outdoor magazines, and appeared in television commercials as the Marlboro Man. In 1955, Dick Wilson, one of America’s foremost golf course architects, employed Robert as an apprentice golf course designer. By 1962, Robert had been involved in all or part of the design of 40 golf courses in the U.S. and the Caribbean and four foreign countries. In 1963 he resigned his affiliation with the Dick Wilson Company in order to start his own firm, changing his surname to "Von Hagge".