2011 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned; the ECW brand was additionally involved between 2006 and 2009. Annual drafts have followed since this occurrence, except for in 2003. As with past drafts, the purpose of the 2011 WWE draft was to increase television ratings of WWE programming and refresh the rosters for each brand. The 2011 event was confirmed by the RBC Center in April 2011, with WWE officially announcing it on the April 18 episode of "Raw". A USA Network executive had also confirmed the event to occur via a press release on the same day of the WWE announcement.
WWE Raw
In August 2009, the court ruled in favor of Muscle Flex, Inc. that it was successful in defending its "In the Raw" trademark against the WWE. In a press release date issued on July 20, 2009, Muscle Flex Inc. disclosed that it was in possession of WWE "Raw"-labeled items that it believes directly infringe on its "In the Raw" trademark such as various CDs, VHS tapes, and a number of apparel items. According to the WWE's most recent reported financial quarter in 2009, combined sales of WWE's consumer products and digital media business segments produced $40 million in global revenues. In previous quarters, these numbers were even higher.