Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Marlboro (cigarette)
Around the 1930s, it was starting to be advertised as a women's cigarette, based on the slogan ""Mild As May"". The name was taken from a street in London where Philip Morris's British factory was located. However, as early as 1885, a brand called "Marlborough" was already being marketed as a ""ladies' favorite"" by Philip Morris & Co.