Broadcasting of sports events
NBC broadcast the first televised National Football League (NFL) game when they carried the 22 October 1939 game between the Philadelphia Eagles and the Brooklyn Dodgers. The same year, the first nationwide radio broadcast of an NFL championship game was carried on the Mutual Broadcasting System. While the NFL had weak television deals that ranked behind college football and even the Canadian Football League in the 1950s, the broadcast rights of the NFL would go on to become an important property following the 1958 NFL Championship and the later establishment of the American Football League in 1960. "Monday Night Football", "NFL on Fox", and "NBC Sunday Night Football" have changed the landscape of American football broadcasts, including the scheduling of the Super Bowl, transforming it from an afternoon broadcast into a primetime spectacle. The price for the NFL's broadcast rights has increased steadily over the past several decades, in part because of bidding wars between the numerous networks and the fear of losing stature due to the loss of NFL programming; as of the most recent contract the league nets annual fees of over $6 billion, or half of the league's overall revenue, from television rights alone. Four of the five major sports television units in the United States, and the four companies that control all of the major broadcast networks, currently own some NFL rights.
College football
Following the enormous success of the 1958 NFL Championship Game, college football no longer enjoyed the same popularity as the NFL, at least on a national level. While both games benefited from the advent of television, since the late 1950s, the NFL has become a nationally popular sport while college football has maintained strong regional ties.
As professional football became a national television phenomenon, college football did as well. In the 1950s, Notre Dame, which had a large national following, formed its own network to broadcast its games, but by and large the sport still retained a mostly regional following. In 1952, the NCAA claimed all television broadcasting rights for the games of its member institutions, and it alone negotiated television rights. This situation continued until 1984, when several schools brought a suit under the Sherman Antitrust Act; the Supreme Court ruled against the NCAA and schools are now free to negotiate their own television deals. ABC Sports began broadcasting a national Game of the Week in 1966, bringing key matchups and rivalries to a national audience for the first time.