Cadillac
Cadillac is among the first automobile brands in the world, second in the United States only to fellow GM marque Buick. The firm was founded from the remnants of the Henry Ford Company in 1902. It was named after Antoine de la Mothe Cadillac, who founded Detroit, Michigan. The Cadillac crest is based on his coat of arms.
LaSalle (automobile)
LaSalle was an American brand of luxury automobiles manufactured and marketed by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan developed the concept for LaSalle and certain other General Motors' marques in order to fill pricing gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles and were marketed as the second-most prestigious marque in the General Motors portfolio.