List of Yoshi video games
The series revolves around Yoshi, a green dinosaur-like character. He was first introduced in the Super Nintendo Entertainment System (SNES) game released in 1990, "Super Mario World", where Mario and Luigi can ride on him. The antagonists of the series are Baby Bowser, the young king of Koopas, and Kamek, a Magikoopa who was Bowser's caretaker as a child. The first Yoshi game was the Nintendo Entertainment System puzzle game released in 1991, "Yoshi", which was developed by Game Freak. The first game in what is considered the main series, as well as the first to feature Yoshi in a playable main-character role, is the game released in 1995, "", which introduces the universe staples which are used in many following games. These staples include colorful storybook graphics, and several gameplay elements. One of the earlier games in the series, "Yoshi's Safari", differs heavily from the rest, as it is a Light gun shooter game. The latest game in the series is "Poochy and Yoshi's Woolly World", a port of the Wii U game "Yoshi's Woolly World", released in 2017 for the Nintendo 3DS. An upcoming title, "Yoshi's Crafted World" is set to be released for the Nintendo Switch on March 29, 2019.
Nintendo
Nintendo of America has engaged in several high-profile marketing campaigns to define and position its brand. One of its earliest and most enduring slogans was "Now you're playing with power!", used first to promote its Nintendo Entertainment System. It modified the slogan to include "SUPER power" for the Super Nintendo Entertainment System, and "PORTABLE power" for the Game Boy. Its 1994 "Play It Loud!" campaign played upon teenage rebellion and fostered an edgy reputation. During the Nintendo 64 era, the slogan was "Get N or get out." During the GameCube era, the "Who Are You?" suggested a link between the games and the players' identities. The company promoted its Nintendo DS handheld with the tagline "Touching is Good." For the Wii, they used the "Wii would like to play" slogan to promote the console with the people who tried the games including "Super Mario Galaxy" and "Super Paper Mario". The Nintendo 3DS used the slogan "Take a look inside". The Wii U used the slogan "How U will play next." The Nintendo Switch uses the slogan "Switch and Play" in North America, and "Play anywhere, anytime, with anyone" in Europe.
Nintendo's internal research and development operations are divided into three main divisions: Nintendo Entertainment Planning & Development (or EPD), the main software development division of Nintendo, which focuses on video game and software development; Nintendo Platform Technology Development (or PTD), which focuses on home and handheld video game console hardware development; and Nintendo Business Development (or NBD), which focuses on refining business strategy and is responsible for overseeing the smart device arm of the business.