Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Clint Roberts (politician)
Roberts auditioned for the cigarette commercial The Marlboro Man and was nicknamed "the Marlboro Man." He also was in several commercials and movies starring as a cowboy. He also did tourist promotions for South Dakota.