WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WGN-TV
WGN Television began test broadcasts in February 1948 and began regular programming on April 5 with a two-hour special, "WGN-TV Salute to Chicago", at 7:45 p.m. that evening. It was founded by the "Chicago Tribune" – whose slogan "World's Greatest Newspaper" was the basis for the call letters used by the television station and its radio sister. WGN-TV originally held dual primary affiliations with CBS and the DuMont Television Network, sharing both networks with WBKB (channel 4). For its first 13 years on the air, WGN-TV had operated from an annex of the Tribune Tower with their sister radio station at 435 North Michigan Avenue in downtown Chicago, a space currently filled by Dylan's Candy Bar.