Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Clint Roberts (politician)
Roberts auditioned for the cigarette commercial The Marlboro Man and was nicknamed "the Marlboro Man." He also was in several commercials and movies starring as a cowboy. He also did tourist promotions for South Dakota.