Watts family
When "EastEnders" began in 1985, the soap focused primarily around the affairs of three families: the Beales, Fowlers, and Watts. However, much of the show's early success stemmed from the drama surrounding the Watts, especially the antics of Den, who as owners of the Queen Vic pub (the show's most prominent set) were usually in the limelight. This prominence, at a time when "EastEnders" was at its most prolific in terms of both the media and audience, meant the Watts became perhaps "EastEnders" most eminent family and the characters known even to those who did not watch the show. Such was their success that producers went ahead with an experimental episode format centring on just Den and Angie, during which Angie lied about having cancer; so successful was the airing that it has since been repeated, and the format expanded to include "three" and "four-handers" (between 3 and 4 characters). Such episodes are highly prestigious and feature only the most popular and prominent characters in the show; thus, all the Watts, aside from Vicki, have featured in such episodes.
EastEnders
A new era began in 1990 with the introduction of Phil Mitchell (Steve McFadden) and Grant Mitchell (Ross Kemp)—the Mitchell brothers—successful characters who would go on to dominate the soap thereafter. As the new production team cleared the way for new characters and a new direction, all of the characters introduced under Gibbon were axed from the show at the start of the year. Ferguson introduced other characters and was responsible for storylines including HIV, Alzheimer's disease and murder. After a successful revamp of the soap, Ferguson decided to leave "EastEnders" in July 1991. Furguson was succeeded by both Leonard Lewis and Helen Greaves who initially shared the role as Executive Producer for "EastEnders". Lewis and Greaves formulated a new regime for "EastEnders", giving the writers of the serial more authority in storyline progression, with the script department providing "guidance rather than prescriptive episode storylines". By the end of 1992, Greaves left and Lewis became executive and series producer. He left "EastEnders" in 1994 after the BBC controllers demanded an extra episode a week, taking its weekly airtime from 60 to 90 minutes. Lewis felt that producing an hour of "reasonable quality drama" a week was the maximum that any broadcasting system could generate without loss of integrity. Having set up the transition to the new schedule, the first trio of episodes—dubbed The Vic siege—marked Lewis's departure from the programme. Barbara Emile then became the Executive Producer of "EastEnders", remaining with "EastEnders" until early 1995. She was succeeded by Corinne Hollingworth.