Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Marble Hornets
Marble Hornets (abbreviated "MH") is a YouTube web series inspired by the Slender Man online mythos. The first video was posted on YouTube on June 20, 2009, following a post that its creator, Troy Wagner, created on the Something Awful forum the previous day.