Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Marlboro Township, New Jersey
Marlboro is also home to the Marlboro Players, a private theater group that holds open auditions for background roles. Formed in 1975, the group presented its first performance, "Don't Drink the Water", in the following spring.