WGBA-TV
WLRE, which stood for station co-founder Lyle R. Evans, sought to be operational as early as December 1977. It delayed so that it could put its transmission tower on Scray's Hill near De Pere, the location of other Green Bay market transmitter towers. Ultimately the location was approved, but it meant ground was not broken on the studio and antenna location until June 1980. The station signed on the air on December 31, 1980, broadcasting an analog signal on UHF channel 26. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972. It was also the first new commercial station to sign-on in Green Bay itself since WFRV-TV (channel 5) signed on in May 1955. On November 12, 1982, WLRE was able to power up a new transmitter and had plans for further antenna power boosts.
WAFB
Originally broadcasting an analog signal on UHF channel 28, WAFB moved to VHF channel 9 in 1960. WDAM-TV in Hattiesburg, Mississippi moved to channel 7 to accommodate this switch. The station has always been a CBS affiliate but carried some NBC programming until WBRZ-TV signed-on in 1955. WAFB also carried some ABC programming with WBRZ until WRBT (now WVLA) signed-on in 1971 and some programming from DuMont until that network folded. The station also aired "Time for Beany" during its early years on the air from the Paramount Television Network and was briefly affiliated with the NTA Film Network, airing programs "Sheriff of Cochise", "How to Marry a Millionaire", and "This is Alice".