2011 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned; the ECW brand was additionally involved between 2006 and 2009. Annual drafts have followed since this occurrence, except for in 2003. As with past drafts, the purpose of the 2011 WWE draft was to increase television ratings of WWE programming and refresh the rosters for each brand. The 2011 event was confirmed by the RBC Center in April 2011, with WWE officially announcing it on the April 18 episode of "Raw". A USA Network executive had also confirmed the event to occur via a press release on the same day of the WWE announcement.
WWE draft
A draft did not occur in 2003, with the second official draft occurring in 2004. The draft took place live for two hours on WWE's flagship television program, "Raw" on Spike TV. Post-draft trades were announced on WWE's website, until midnight on March 22, 2004. There were twelve draft picks, with nineteen wrestlers overall switching between the promotion's two brands: Raw and SmackDown. During the draft lottery, the General manager of Raw, Eric Bischoff, and the General manager of SmackDown!, Paul Heyman, stood on opposite ends of the stage on the Raw set, where they drafted six wrestlers randomly via two machines. At the conclusion of the draft, the two GMs would then be allowed to trade anyone on the roster until Midnight EST, which was later extended until Tuesday night after Heyman resigned. Every WWE employee was eligible to be drafted, including injured wrestlers, commentators, champions, and general managers.