2010 WWE draft
The Brand Extension storyline was initiated in March 2002, in which WWE's Raw and SmackDown television programs were made into brands (similar to conferences within a league) to which employees were assigned to; the ECW brand additionally involved between 2006 and 2009. Since its inception, annual drafts have followed, except for in 2003. As in previous drafts that followed the Brand Extension, the purpose of the 2010 WWE Draft was to increase television ratings of WWE programming and refresh the rosters with new storylines for each brand. The 2010 WWE Draft was confirmed both by WWE and Richmond Coliseum via their websites between March and April 2010, which featured the draft eligibility of WWE employees from the Raw and SmackDown brands. The event was scheduled to take place over two days, in which the televised draft would air live on the USA Network in the United States from the Coliseum in Richmond, Virginia on the April 26 episode of "Raw". The second portion of the draft, the "supplemental draft," was originally scheduled for April 28; however, it was announced during the live broadcast that it would be held the next day on April 27 with selections being announced via WWE's website.
Survivor Series (2017)
In 2016, the WWE brand extension returned, splitting the roster between the Raw and SmackDown brands. Subsequently, Survivor Series 2016 featured several interpromotional matches to determine which was the better brand. This would be the genesis for the theme of Survivor Series 2017, which was brand supremacy. Every champion of the Raw brand faced their counterpart of the SmackDown brand in non-title matches: the Universal Champion against the WWE Champion, the Intercontinental Champion against the United States Champion, the Raw Women's Champion against the SmackDown Women's Champion, and the Raw Tag Team Champions against the SmackDown Tag Team Champions. As the WWE Cruiserweight Championship did not have a SmackDown counterpart, it was the only title to be defended, which was on the pre-show. Two traditional Survivor Series elimination matches, one male match and one female match, pitting five of Raw's male and female wrestlers against five of SmackDown's male and female wrestlers, respectively, also occurred.