Marlboro Man
The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years. Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry’s strong ability to use mass marketing to influence the public.
Marlboro (cigarette)
Around the 1930s, it was starting to be advertised as a women's cigarette, based on the slogan ""Mild As May"". The name was taken from a street in London where Philip Morris's British factory was located. However, as early as 1885, a brand called "Marlborough" was already being marketed as a ""ladies' favorite"" by Philip Morris & Co.