Fourth generation of video game consoles
Nintendo executives were initially reluctant to design a new system, but as the market transitioned to the newer hardware, Nintendo saw the erosion of the commanding market share it had built up with the Nintendo Entertainment System. Nintendo's fourth-generation console, the Super Famicom, was released in Japan on November 21, 1990; Nintendo's initial shipment of 300,000 units sold out within hours. The machine reached North America as the Super Nintendo Entertainment System on August 23, 1991, and Europe and Australia in April 1992.
Nintendo Switch
Nintendo aired its first-ever Super Bowl ad during the United States broadcast of Super Bowl LI. Set to the Imagine Dragons song "Believer", the ad showcased the various play modes with the Switch and its launch titles, particularly "Breath of the Wild", and upcoming releases; while an ad to celebrate the 20th anniversary of "Pokémon" was broadcast the previous year during Super Bowl 50, this ad was paid for by The Pokémon Company and not by Nintendo. Chavez said of the ad, "There's no bigger stage in the U.S. on which to showcase the platform. I think it speaks to our confidence in the system."