Transgender Awareness Week
A study was conducted by the Williams Institute in June 2016 and concluded that 0.6% of the U.S. population (1.4 million) identify themselves as transgender. Trans people face many issues within their community that causes them to feel like they are in danger and are unsafe. A survey found that 50% of trans people claim to have been raped or assaulted by a romantic partner. Trans people have been murdered simply for being trans, in addition to their loved ones and/or friends because of being involved with them. Some trans women were arrested for fighting back against their attacker. Trans women and supporters formerly united with one another and took stands against discrimination towards trans people by holding riots. Transgender Awareness Week established in response to these killings and imprisonments in order to highlight the challenges faced by trans people.
LGBT marketing
However, some national governments have started to publish data that include demographics of sexual orientation from census results. In the 2000 United States Census, two questions were asked that allowed same-sex partnerships to be counted, and the Census Bureau reported that there were more than 658,000 same-sex couples heading households in the United States. In 2013, the American Marketing Association reported that 3.5% of adults in the United States identified as lesbian, gay, or bisexual and .3% of adults as transgender. At that time, the LGBT consumer market was estimated to have an overall buying power of more than $835 billion.