Jane Austen
During her time at Chawton, Jane Austen published four generally well-received novels. Through her brother Henry, the publisher Thomas Egerton agreed to publish "Sense and Sensibility", which, like all of Jane Austen's novels except "Pride and Prejudice", was published "on commission", that is, at the author's financial risk. When publishing on commission, publishers would advance the costs of publication, repay themselves as books were sold and then charge a 10% commission for each book sold, paying the rest to the author. If a novel did not recover its costs through sales, the author was responsible for them. The alternative to selling via commission was the selling the copyright, where an author received a one-time payment from the publisher for the manuscript, which occurred with "Pride and Prejudice". Austen's experience with "Susan" (the manuscript that became "Northanger Abbey") where she sold the copyright to the publisher Crosby & Sons for £10, who did not publish the book, forcing her to buy back the copyright in order to get her work published, left Austen leery of this method of publishing. The final alternative, of selling by subscription, where a group of people would agree to buy a book in advance, was not an option for Austen as only authors who were well known or had an influential aristocratic patron who would recommend an up-coming book to their friends, could sell by subscription. "Sense and Sensibility" appeared in October 1811, and was described as being written "By a Lady". As it was sold on commission, Egerton used expensive paper and set the price at 15 shillings.
Reviews were favourable and the novel became fashionable among young aristocratic opinion-makers; the edition sold out by mid-1813. Austen's novels were published in larger editions than was normal for this period. The small size of the novel-reading public and the large costs associated with hand production (particularly the cost of handmade paper) meant that most novels were published in editions of 500 copies or less to reduce the risks to the publisher and the novelist. Even some of the most successful titles during this period were issued in editions of not more than 750 or 800 copies and later reprinted if demand continued. Austen's novels were published in larger editions, ranging from about 750 copies of "Sense and Sensibility" to about 2,000 copies of "Emma". It is not clear whether the decision to print more copies than usual of Austen's novels was driven by the publishers or the author. Since all but one of Austen's books were originally published "on commission", the risks of overproduction were largely hers (or Cassandra's after her death) and publishers may have been more willing to produce larger editions than was normal practice when their own funds were at risk. Editions of popular works of non-fiction were often much larger.
Jane Austen in popular culture
The American author Amy Elizabeth Smart visited several Latin American countries in 2011 to see where Austen stood in that part of the world. Smart was at first concerned that a British author like Austen would not be popular in Guatemala, where most of the people are Maya Indians. But she found Austen fitted in well with the Maya, intensely family-oriented people who criticized her for not taking her own family with her to Guatemala, saying how could she possibly leave her parents behind in America. Smart discovered that Austen's picture of close-knit families in the English countryside was to the Maya comparable to their own existence in the Guatemalan countryside. When Smart asked her Guatemalan students if the story of "Pride and Prejudice" could take place in modern Guatemala, the unanimous answer was yes. Smart found her Guatemalan students related to "Pride and Prejudice" better than her American students as the general expectation in Guatemala is that a woman should be married by her early twenties, just as was the case in Regency England, whereas her American students have trouble understanding why Elizabeth Bennet was risking social disgrace by turning down two marriage proposals. Moreover, Smart's Guatemalan students found the subject of class prejudices in Regency England more compelling than her American students, with many also saying racial prejudices against the Maya by Guatemala's "Criollo" elite made them relate to Elizabeth Bennet's struggle for acceptance from the Hertfordshire elite. Smart reported class discussions in the United States about "Pride and Prejudice" did not automatically lead to the subject of racism while in Guatemala, her students always brought up the racism against the Maya when discussing Miss Bennet's struggle against the gentry and aristocracy of Hertfordshire. By contrast, in Paraguay, where the majority of the population are Guaraní Indians, Smart discovered that hardly anyone knew who Austen was, and much of her class was indifferent to the books. Smart suggested that the War of the Triple Alliance, which wiped out most of the Paraguayan population between 1864-70 with Paraguay going from 1 million to 200, 000 people, had left a grim, death-obsessed mentality in Paraguay where the macabre was celebrated and where Austen simply could not fit into.