World of Warcraft
World of Warcraft (WoW) is a massively multiplayer online role-playing game (MMORPG) released in 2004 by Blizzard Entertainment. It is the fourth released game set in the "Warcraft" fantasy universe. "World of Warcraft" takes place within the "Warcraft" world of Azeroth, approximately four years after the events at the conclusion of Blizzard's previous "Warcraft" release, "." The game was announced in 2001, and was released for the 10th anniversary of the "Warcraft" franchise on November 23, 2004. Since launch, "World of Warcraft" has had seven major expansion packs released for it: "", "", "", "", "", "", and "".
World of Warcraft
On October 7, 2010 "World of Warcraft" reached a subscriber base of over 12 million players. Since May 2011, the number of players playing had decreased by 10% from 11.4 million to 10.3 million. Blizzard's CEO Mike Morhaime said that the reason was probably due to a drop-off in the Eastern markets. In 2012, senior producer John Lagrave told Eurogamer that the drop in subscriptions may have also been attributed to the recent release of BioWare's "".