Marianismo
""Marianismo"" originally referred to the devotion to Mary (). The term was first used by political scientist Evelyn Stevens in her 1973 essay ""Marianismo": The Other Face of "Machismo"". It was in direct response to the male word "machismo" and was meant to explain the phenomenon in Latin America in which women were either "saints or whores". It is the supposed ideal of true femininity that women are supposed to live up to—i.e. being modest, virtuous, and sexually abstinent until marriage—and then being faithful and subordinate to their husbands. In essence, marianismo is the female counterpart to machismo, and as such, probably originated during the time of the Spanish colonization of the Americas.
Mariology of the popes
Pope Benedict XV (1914–1922) was an ardent mariologist, devoted to Marian veneration and open new theological perspectives. He personally addressed in numerous letters the pilgrims at Marian sanctuaries. He named Mary, the Patron of Bavaria and permitted in Mexico the Feast of the IC of Guadaloupe. To underline his support for the mediatrix theology, he authorized the Feast of Mary Mediator of all Graces. He condemned the misuse of Marian statues and pictures, dressed in priestly robes, which he outlawed April 4, 1916.