Gannett Predicts Modest Increase: Gannett Newspapers Predict Ad Growth
Despite forecasts of economic recession next year, the Gannett Co. expects advertising business to grow modestly for its group of newspapers around the countryÛÓnumbering 78, the largest chain owned by any one publisher.</br></br>In addition, Gannett President Allen Neuharth is telling publishers of his companyÛªs newspapers here this week that despite a commitment to follow President CarterÛªs wage and price guidelines, spending for news operations in 1979 will be boosted by 13 percent. .</br></br>ÛÏWeÛªre going to put more money into the product (newspaper content) even if we have to scratch harder on the revenue side,Û Neuharth said in an interview yesterday.</br></br>-' Neuharth matfe his remarks during a break at a three-day meeting for all Gannett publishers and other top corporate officialsÛÓabout 135 of themÛÓ that is being held at the Capital Hilton hotel.</br></br>Ironically, the Gannett meeting will continue into ThursdayÛÓthe same day the Federal Trade Commission begins a controversial symposium on concentration of media ownership, in which