Corporate Watch
YAHOO</br></br>Software Being Developed</br></br>For Mobile Content</br></br>YahooInc., seeking to improve its presence on mobile devices, is developing software that would help mobile applications deliver so-called personalized content, such as news and entertainment articles, that differs based on each user's interests, according to people familiar with the matter.</br></br>The initiative, which could be announced as early as the Mobile World Congress in event Barcelona, Spain, later this month, could be used to boost mobile apps created by Yahoo as well as those developed by third-party content publishers on smartphones and tablets, these people said.