OWNER/PRESIDENT Professional Profile A seasoned marketing professional delivers results alignment strategic business plans developing executing marketing campaigns well managing external agencies. Qualifications Strategic marketing planning Results measurement Strategic development Experiential customer events Plan execution NASCAR sponsorship Video production Execution Webinars Product positioning Brand developmentIntegrated marketing communications Account relations Tactical planning Relevant Experience Oversaw campaign exceeded annual goals increased brand relevance consumers/ Experience Owner/President January 2013 Current Company Name Freelance communications digital content creation corporate independent businesses. Development production video content internet social media. Strategic Marketing Manager January 2010 January 2012 Formulated, directed coordinated marketing activities promote products services Maximized marketing budget coordinated media buys. Provided oversight PR trade show activity. Created strategies stretch marketing promotional budgets improving brand impact marketplace. Adjusted marketing mix implemented improved integrated strategy. Took ownership executed experiential NASCAR marketing program raised awareness one brands increased pull-through rate product resulting 15% increase production volume sales $3 million total branded TV exposure estimated Joyce Julius. This program also resulted strengthening relationship major customer. Reduced shipping set-up costs trade show properties $3000 per event refreshing tradeshow properties displays. Developed impactful displays designed engineered lighter easier transport shows. Cost savings $50,000 entire trade show season. Developed refined iPad App designed implemented standardize sales materials presentations. This provided customer facing brand consistency product specification accuracy. It improved process creating sales presentations eliminated redundancy making sales staff efficient productive. Product Marketing Brand Manager January 2003 January 2010 Managed coordinated marketing branding activities, created communications materials Created engine brand commercial vehicle market. Developed strategy, positioning, naming graphic elements along brand standards guidelines. This allowed company focus marketing advertising efforts meet brand objectives well optimizing budgets. Produced award winning documentary video conception completion depict company's 75-year history. Finished product integral part internal external communications campaign illustrate product evolution leading new product launch. The project required extensive historic research fact checking. Hands-on production saved $75,000 cost. Developed executed integrated brand launch partnership Country Music Association event Nashville. Combined on-site product experience premium distribution interactive web site. Billboard Magazine recognized sponsorship extraordinary innovation. Developed implemented PR communications campaign increased consumer interaction loyalty company brand Integrated customer events website interaction. Project completed time budget. Managed internal corporate events included planning, logistics vendor management Board Directors meetings, Wall Street analyst gatherings, Annual Dealer Meetings This reduced production costs 50% resulting $1 million annual savings. Executive producer January 1999 January 2012 Company Name － City State Manufacturer, marketer distributor trucks engines (Fortune 200 Company. Education BA Communications 2005 Benedictine University － City State Communications Magna Cum Laude Accredited Certificate, Computer Graphic Design, International Academy Design Technology, Chicago, IL 1996 Affiliations Member, American Marketing Association Skills advertising, analyst, agency, Brand development, Branding, budgets, budget, content, content creation, equity, focus, Freelance, Graphic Design, graphic, innovation, logistics, managing, marketing, market, marketing communications, materials, Meetings, positioning, presentations, PR, research, sales, shipping, specification, strategy, Strategic development, Strategic marketing, TV, vendor management, video, Video production, web site, website Additional Information Awards Chicago BMA "Tower Award" Websites $50,000 MaxxForce.com 2007 Chicago chapter Business Marketing Association "Tower Award" Logo Design MaxxForce Diesel Power logo 2007 PCC "Silver Trumpet" Marketing Communications Ford Power Stroke Diesel CREW Club program 2004 (The PCC Golden/Silver Trumpet award recognizes distinguished achievement excellence planning, creativity, execution public relations related communications.) Publicity Club Chicago "Golden Trumpet" Marketing Communications Navistar "The Dieselization America" public relations campaign 2002