DIRECTOR, GLOBAL DIGITAL MARKETING Executive Profile Results oriented leader extensive B-B marketing technical experience leading global cross-functional teams delivering innovation, profitable measurable results fostering collaborative team focused culture. Passionate championing creation digital content marketing strategies practices. Proven record success influencing driving change delivering business results unexpected cutting edge ways. Skill Highlights Cross-media demand generation Digital, Social new media Strategy competitive planning Analytics LSS Green Belt certified Event workshop strategy Value proposition creation Product marketing Content marketing strategies Channel marketing expansion Industry marketing Agile Development Marketing Professional Experience Director, Global Digital Marketing 01/2014 Current Company Name City State Global leader web marketing strategy operations www.xerox.com including leading digital marketing strategy integration, web site content marketing strategy, traffic analysis optimization, SEO, translations, social media integration, marketing automation online demand generation voice customer validation. Own development first ever web content marketing strategy support launch new dynamic, relevant/personalized responsive corporate site. Develop execute demand generation strategies position corporate website center inbound marketing including integration Marketo leveraging features marketing automation across marketing communications community. Manage team 12 full time professionals agency partners. Significant day-to-day management global projects, ongoing prioritization internal partner executive engagement. Boosted website traffic 8% integrating social media. Manager, Interactive Marketing 04/2013 12/2013 Company Name City State Led global strategy technology business www.xerox.com including web site content delivery, traffic analysis optimization, web marketing strategy integration, ratings reviews, demand generation online forms campaigns. Drove new page design strategic company business 50% increase traffic. Managed team five along budget Manager, Marketing Communications 03/2011 04/2013 Company Name City State Developed worldwide marketing communications supporting high end printing business including cross media direct marketing campaigns resulting ROI 10. Proofed approved production drafts promotional materials. Earned LSS Green Belt Certification developing new value proposition business. Led strategy marcom execution events thought leadership workshops. Managed project deadlines monitored milestones completion stage. Ensured agency marketing expenses inline established budget $1M. Worked closely internal partners identify needs challenges provide solutions-oriented campaign. Manager, Packaging Industry Marketing 01/2009 03/2011 Company Name City State Created global marketing strategy entering new market along targeted communications. Delivered marketing programs sales tools enabling field accelerated go market timeline. Designed led implementation customer events executive presentations Negotiated contracts industry consultants support credibility prospects. Met program objectives new business penetration. Manager, Applications Marketing 01/2007 01/2009 Company Name City State Implemented new go market strategy responsibility management cross functional teams totaling 50+ members. Delivered sales training, marketing collateral customer application tools worldwide use four months presented customer meetings. 90% positive rating program delivery sales enable new additional revenue. Managed $1M budget. Healthcare Retail Industry Marketing Manager 02/2005 01/2007 Company Name City State Developed content supported roll-out industry training worldwide, industry sales customer tools, customer workshops. Resulted 2.2% install growth Healthcare 6% Retail along 44% increase color installs sector. Finance Accounting Services Marketing Manager 01/2003 02/2005 Company Name City State Marketed business process services exceeding lead generation sales goals. Led development sales training, marketing materials account profiling. Managed overall marketing department budget along HR responsibility two employees. Solutions Marketing Manager 06/2001 01/2003 Company Name City State Negotiated requirements development solution offerings targeted financial services healthcare clients. Exceeded goals solution #1 revenue installs 2001 2002 financial services healthcare industry team. Internet Marketing Manager 11/2000 06/2001 Company Name City State Led development internet marketing strategies accounts working web development team. Delivered proposals accounts managed implementation marketing strategies. Retail Sales Account Manager 07/2000 11/2000 Company Name City State Negotiated pricing, marketing development funds product placements retail internet accounts. Retail Multi-function Product Marketing Manager 08/1998 07/2000 Company Name City State Global responsibility concept development timely execution fax based multi-function retail small medium sized business channels. Managed product collateral development including packaging point sale materials. Negotiated product features look feel OEM supplier, set pricing launch guidelines, developed delivered training worldwide. Lead member core team tasked developing next generation inkjet strategy implementation plans. Color Services Launch Manager 03/1997 08/1998 Company Name City State Successfully launched color document services marketing program US services sales representatives. Resulted 237% profit growth 1997. Developed measurement process track growth color services. Managed color training events services sales reps delivered training new sales reps. Customer Interface Engineer Color Products 03/1995 03/1997 Company Name City State Managed creation global execution customer documentation, translations, customer training materials, product user interface dialogues product look feel. Delivered marketing image quality samples, collateral input, demo script writing, product demos,. Created presented product training color sales specialists product overviews customers. Network Engineer 05/1987 03/1995 Company Name City State Managed two engineering teams established internal transfer pricing network services negotiated pricing contracts telecommunications hardware suppliers. Led customer requirement gathering, business case justification implementation first digital internal network Xerox resulting $550k annual savings, increased speed, reliability level service. Education MBA Executive Development University Rochester William E. Simon School BusinessAdministration City State Bachelor Science Electrical Engineering Boston University City State Interests Recreational sports fitness Reading travel Fairport Soccer Club Team Manager Fairport High School Girls Soccer Girls Lacrosse Booster club member Additional Information ADDITIONAL INFORMATION Fairport Soccer Club Team Manager Fairport High School Girls Soccer Girls Lacrosse Booster club member Skills