DIRECTOR OF SOCIAL MEDIA MARKETING Executive Profile A marketing professional seasoned leader 20 years entertainment industry experience passion includes social media strategy, brand marketing, advertising, promotions. Professional Experience 10/2011 Current Director Social Media Marketing Company Name － City State Responsible social media strategy, budgets, promotion, execution integration Brand Marketing 360 plans USA Network, #1 Cable Network last 8 years, including Suits, Royal Pains, Graceland, White Collar, Chrisley Knows Best, Covert Affairs, Rush, Satisfaction, Sirens Modern Family (syndicated). Ideate generate monetized strategic social media campaigns on-air branded social integrations Sales clients Lexus, BMW, Fandango, Microsoft, Dunkin' Donuts, Colgate, Coppertone. Work across internal departments including Development, Press, On-Air, Creative, Programming well show talent, writers executive producers creative social activations live events Fan Appreciation Days, TCA, Golden Globes, Emmys Comic Con. Manage lead five social agencies record oversight community management, strategic executions, reporting, promotional campaigns creative micro-content direction. Strengthen strategic direction achieved social community growth 31% year date achieving 7.7 billion impressions 22.5 million fans across 112 communities Facebook, Twitter, Youtube, Instagram, Tumblr, Pinterest, Vine, Snapchat Giphy. Developed Psych Slumber Party, night marathon promote return Season 7, captured 22 trending topics, ratings surpassed prior four week time period avg double digits demos. Strategic direction leading USA one social cable entertainment networks collecting 3.5MM tweets 2Q14, significantly greater core competitors TBS (+213%) FX (+287%). Directed strategic social campaign Suits, USA's #1 series, turning #1 social USA Network show 2.4MM Facebook fans (+46% finale Season 3) 1.3MM Twitter followers (+52% Season 3 finale). 09/2010 09/2011 Director Digital Interactive Marketing Company Name － City State Directed Digital Marketing department ten employees aspects strategy, planning execution History, Lifetime, Warner Brothers Scott Rudin Productions. Accountable budget creation, strategic planning proposals client reports. Spearheaded online social strategy addition creative production Tony Award campaigns nominated shows The Book Mormon (Winner 9 Tony Awards) Jerusalem (winner 1 Tony Award). Created fully integrated social media campaigns, live fan events creative app executions across Facebook, Twitter, Foursquare, drive ticket sales Broadway productions boost tune-in awareness History Channel Lifetime. 04/2004 08/2010 Director Marketing Company Name － City State Planned, developed executed comprehensive, strategic, integrated digital marketing campaigns included social media, promotions, publicity, content distribution clients USA Network, History Channel, A&E, Warner Brothers Films, Starz, AMC, Netflix, Atari, Nikon, Clorox, Best Buy. Developed launched original social profiles Facebook, Youtube Twitter USA Network, History, A&E acquiring 3 million fans 2 yrs USA 1 million History A&E. Expanded History Channel's reach brand awareness Foursquare U.S. U.K. campaign 'America: The Story Us', winner OMMA Award Best In-App Mobile Marketing Advertising. Worked conjunction USA Publicity execution set visits journalists influencers addition live consumer events Comic Con. 01/1999 01/2003 Brand Manager Company Name － City State Developed marketing strategy theme park attractions product launches Shrek 4D, The Mummy, Hulk, Jurassic Park Ride, The Cat Hat Halloween Horror Nights. Worked across corporate divisions Features, TV, Home Video, Music, Publishing create implement cross-promotional marketing opportunities properties 2 Fast 2 Furious, Van Helsing, Jurassic Park, Buffy Vampire Slayer, Nickelodeon Animal Planet. Spearheaded successful launch marketing campaigns led cross functional teams events Millennium Dance Party, Halloween Horror Nights, Rock Universe Way Cool Winterland, seasonal event achieved one highest incremental attendances ever 30%. Managed oversaw control aspects event planning media/promotional placement P&L budgets ranging $50 thousand $3 million. Conceived launched online promotions, advertising, guerrilla marketing campaigns projects Gay Days Hollywood, Festival Universal Ultimate Marvel Mania. Education 2003 Bachelor Science Business Management Marketing Emphasis University Phoenix 1995 Film TV Production Columbia College