D R Daiana Rocha Summary Public Relations Specialist knowledgeable planning, creating implementing campaign strategies media relations placement. Forward-thinking professional, offering solid history success branding social media management across Corporate Public industries. Talented leader excellent judgment, intuition decision-making abilities. Recognized focused, hardworking successful professional demonstrated history campaign development execution. Senior Communications expert emphasis Audio-Visual content creation. Ample experience developing special events creating strategies propel brand image. Organized coordinating events contacting media representatives, preparing written materials, scheduling photographers, booking locations video/graphic design collateral materials. Proficient business writing, speech writing marketing messaging. Excellent interpersonal relations public speaker. Skills Emmy-Award Winning Journalist 20+ Years Experience Communications Savvy Social Media Manager Audio Visual Content Creator/Producer Strong Research, Writing Editing Skills Public Spokesperson Event Coordinator Marketing Strategists Audience Growth Retention Tech Savvy cutting-edge video/editing equipment software incl., DSLAR Cameras, Adobe Premier, Adobe Photoshop After Effects Work Experience 01/2008 10/2020 Public Relations Specialist Company Name City State Delivered information City;'s government office members public preparing presenting press releases, video stories, public service announcements, media campaigns, social media content. Served liaison elected officials, city employees residents address future city's business goals strategies Attend Commission meetings keep close record new proposed government policies Assisted elected officials preparation messages, briefs create opportunities address constituents. Monitored tracked data campaigns, brand image, social media's preferences adjust strategies maximize results. Established maintained cooperative relationships community, business leaders, consumers, public interest groups synchronize strategic business plans address stakeholders needs. Managed editorial content, design distribution internal employee newsletter. Coached less experienced public relations staff members public communications practices. Served city spokesperson needed. 08/2004 07/2005 News Anchor Interim Executive Producer Company Name City State Presented local news Univision's affiliate KUTH 6 p.m. 11 p.m. newscast. Served Interim News Executive Producer, supervising working closely writers, directors, managers technical crews throughout production process. Developed news story ideas assigned topics teams reporters, producers editors. Devised implemented strategies create new revenue streams cut operational costs. Worked station's GM define communicate organization's strategies meet stakeholders expectations. Set managed production schedules according strict deadlines. Hired oversaw remote interstate news bureaus production crews. Evaluated reporter stories, shaped content helped improve overall work quality careful review, detailed editing constructive feedback. 03/2003 01/2004 Television Host/News Reporter Company Name City State News Anchor /Reporter 5 pm. 10 pm. WJAN-41 newscasts. Responsible produce daily assigned stories, sports segments collaborate production writing newscasts needed. Maintained up-to-the-minute knowledge breaking news stories responded emergencies hour. Presented, produced edited daily news sports segments. Shaped narrative key issues effective storytelling knowledge public opinion. Worked closely team members deliver project requirements, develop solutions meet deadlines. Collaborated media executives create interesting story lines. Developed in-depth understanding South Florida community affairs issues. Seek constant story leads interview opportunities political social personalities. 03/1998 03/2003 Television Producer Reporter Company Name City State Writer national network newscasts, Noticiero Univision, Primer Impacto Despierta America. Segment Producer Univision Sports. Responsible researching, writing producing assigned stories original concept stories. Responsible producing promotional 30' 60' spots Translation written news English Spanish Reporters script proofreading Supervise editors selection sound-bites editing concept assigned stories. Education Training 05/2014 J.D. Juris Doctorate Nova Southeastern University City State 05/2009 Bachelor Arts Political Science Florida International University City State Minor Criminal Justice Awards Certifications 2017 Emmy Award original production of, "Embracing Autism, Coral Gables Story." 2016 Media Relations Law Enforcement Training Fraternal Order Police Florida State Lodge. 2016 Telly Award Best Documentary 2016 Telly Award Social Responsibility