PUBLIC RELATIONS MANAGER Summary PR/Media Relations professional skilled delivering sharply focused, high-impact corporate, government, not-for-profit organizations generate measurable results. Strategic thinker understands big-picture business goals, develops program strategies/tactics, exceeds expectations. Highlights Brand Positioning Messaging Strategy Writing Editing Media Outreach Project Management Crisis Management Executive Coaching Event Planning/Execution New Product Launches Experience 01/2003 01/2014 PUBLIC RELATIONS MANAGER Company Name － City State Create/implement plans promote IREM credentials, product/service offerings, thought leadership initiatives events via ongoing publicity news flow media relations outreach. Secure /promote speaking engagements IREM leaders high-profile industry events. Develop publicity/public relations tools resources chapter, regional national leaders; provide training use. Coordinate annual leadership communications training focused formal informal interaction media target audiences. Support leadership outreach program positioned purchase (or influence purchase of) IREM products /services. Contribute branding strategy resource Marketing Department. Provide timely, engaging, newsworthy content IREM social media platforms. Develop/administer budgets PR related programs focus cost control. Some Key Achievements: Cultivated long-term relationships local/regional/national press contacts proactively stimulating responding requests editorial input. Received many unsolicited compliments media quality speed service. Achieved double-digit, year-over-year increases media coverage measured audience reach, volume placements, number media outlets. Developed/ implemented program identify train IREM spokesperson experts respond media inquiries. Orchestrated /participated annual Leadership Media Tours New York organization's top executives, one-on-one meetings arranged prominent media outlets, including Wall Street Journal. Prepared background information, talking points, story ideas materials help ensure positive meeting outcomes. Prepared compelling submissions positioning IREM leaders win leading industry awards. Led committee industry leaders senior staff developed launched major program grow enrollments IREM education programs, practitioners pursing/ obtaining IREM certification membership, college/university students interested IREM real estate management career. Now institutionalized across 93 US international IREM chapters, program generated, continues yield, excellent results. Successfully managed crisis communications incidents including dismissal high-level staff member murder association member. Sharon V. Peters Page Two) Some Key Achievements (cont'd): Managed multiple, concurrent projects daily basis, completing time budget. Worked across departments member groups ways promoted collaboration. Mentored less-experienced employees issues related PR media relations. 01/1988 01/2003 SENIOR VICE PRESIDENT Company Name － City State A 50-plus-year-old international public relations firm. following successive promotions Account Executive) Some Key Responsibilities: Serve leadership team responsible office growth strategy, employee policies, etc. Help sell new business, including proposal development formal presentations. Manage aspects accounts assigned lead, interfacing executive leaders PR staff develop program goals, strategies, tactics, budgets, timelines measurement parameters. Help manage mentor junior staff Some Key Achievements: Built strong relationships diverse client base included corporations, government bodies association/not-for-profit organizations, e.g. Whirlpool, Coca-Cola, Coopers Lybrand [now PwC], Jamaica Tourist Board, Comcast, Madison Gas Electric Company, National Roofing Contractors Association. Key clients longevity eight 13 years, e.g. Whirlpool, Defense Research Institute (defense trial lawyers), Madison Gas Electric Jamaica Tourist Board. Orchestrated high-impact media relations results client programs media outreach component. Conceived directed numerous major, successful events promote various client programs, including many held high-profile venues New York Chicago. Education BA SYRACUSE UNIVERSITY － City State GPA: Honors Honors Interests Recognized excellence corporate communications by: *Financial World Magazine *National Association Investment Clubs *International Association Business Communicators Affiliations National Association Real Estate Editors, Associate Member (formally recognized meeting contributions) *Association Forumof Chicagoland COMMUNITY SERVICE: *Animal welfare: Member Development Board, Pets Are Worth Saving (PAWS) (2005-Present) Additional Information AWARDS: Recognized excellence corporate communications by: Financial World Magazine National Association Investment Clubs International Association Business Communicators Skills branding, budgets, budget, content, cost control, crisis communications, Crisis Management, client, clients, editorial, Editing, Event Planning, Executive Coaching, focus, government, Leadership, Marketing, materials, Media Relations, meetings, mentor, Messaging, Excel, MS Office, office, Outlook, PowerPoint, win, Word, policies, Positioning, presentations, press, PR, profit, Project Management, proposal development, Public Relations, speaking, publicity, quality, real estate, Research, Roofing, social media platforms, Strategy, Strategic