DIGITAL MARKETING SPECIALIST Highlights Strong Digital Marketing experience using Social Media platforms Proficient following programs, tools, applications: Slack, Google Analytics, AdWords, Site Catalyst Omniture Adobe Analytics, Microsoft Excel Word Apple Pages Numbers, Adobe Creative (Photoshop, Lightroom, Illustrator) Final Cut Pro, Avid, Mail Chimp, Constant Contact, Work Zone, Mind Jet, Salesforce, GitLab, GitHub, CVS, WordPress, Dreamweaver Experience Company Name January 2014 Current Digital Marketing Specialist City State Strategic Management: Use expertise interpret e-commerce merchant objectives, data insights, digital marketing requirements digital plans. Push thinking customer/merchant projects integrate search marketing broader digital marketing channel performance advanced acquisition lead generation initiatives. Applies analytic technical skills problem solve iterate campaigns. Observes follows e-commerce technology trends resources emerge marketplace. Analyzes interprets raw data points uncover new business opportunities. Interprets charts, spreadsheets presentations create marketing opportunities. Identifies needs opportunities develops action plans address. Able think strategically tactically. Developers appropriate project plans timelines, coordinates negotiates project plans team members departments. Ensures project completion, accuracy frequently updating senior management project progression. Digital Operations: Identifies process improvements across planning account management goal optimize business operations. Working independently minimum supervision, demonstrates digital expertise guiding users best practices teaching leverage systems functionalities effort introduce business efficiencies. Designs content, architecture, layout facilitate responsive site ensuring site optimized cross-platform cross-browser compatible customer feedback experience subject matter experts (SMEs). Possesses strong organizational time management skills, driving tasks completion. Develops demand generation strategy manages marketing programs drive demand cross border products. Digital Agility: Excels collaborative environment coming ideas, contributing conversation quick-thinking solutions. Builds solid, effective working relationship others. Facilitates participates group interactions adding brainstorming building ideas. Relates individuals nurtures talent central effectively working together. Constructively works stress pressure faced high workloads deadlines. Able adjust readily change adapt needed. Ability express ideas clearly convey necessary information interacts effectively levels management. Maintains positive attitude face criticism, rejection, failure. Service market intelligence expert cross border audience competition. And sense humor helps make collaboration fun. Provides subject matter expertise usability FedEx.com style guide adherence across websites web applications. Email Marketing Automation: Codes manages email marketing marketing automation programs including set-up, scheduling, testing, tagging deployment one-time, recurring, triggered campaigns. Troubleshoots technical issues related integration, templates, list segmentation, lead scoring grading aspects marketing automation execution, required. Recognizes attends important details accuracy efficiency. Tools Programs: Bronto Software, Dreamweaver, Sublime Text. Search Engine Marketing: Perform keyword research use on-page search engine optimization (SEO). Research analyze competitors develop implement link-building strategies. Collaborate development teams ensure PPC SEO best practices followed. Perform analysis SEO strategy site keywords, conversions, performance, traffic, target goals improve conversion rates. Tools Programs: Adobe Analytics (Omniture Site Catalyst), Google Analytics, ObservePoint, New Relic Google AdWords. Digital PR: Identifies opportunities digital marketing PR efforts highlighting editorial, product, brand stories. Creating content marketing initiatives strategic alliance merchants global efforts. Great networking skills confidence coordinate key business stakeholders. Go-To-Market Sales: Creates collateral sales force, go-to-market messaging, positioning, competitive differentiation. Develops sales tools support selling process. Plans launch new products releases, product version updates, managers cross-functional implementation plan across teams. Analysis Insights: Conduct reporting detailed analyses understand performance marketing, user experience, content. Evaluate campaign progress bottom-line impact, ROI, customer insights lead optimization recommendations iterative improvements. Monitor speed applications increase digital user experience (DUX) tools professional practices ObservePoint, A/B Testing, Usertesting.com, New Relic. Manage website updates site skeleton along maintaining brand continuity throughout digital web pages analytic tools customer interaction Adobe Analytics (Omniture Site Catalyst), Dreamweaver (HTML), Parallel, Tortoise, New Relic, Adobe Experience Manager (AEM), Sketch. Previously used CMS Wordpress. Analyze campaign sales data enable informed marketing decisions. Assimilates research data variety sources, analyze, recommend appropriate courses action take. Analyzes resolves complex issues problems sound timely fashion. Able prepare analyze appropriate reports business correspondence. Company Name January 2014 Marketing Innovative Partnership Manager City State Created resources educated teachers, prospective students, parents value opportunities, exposure, experience, high tech education Ringling College provides students alumni help advance careers. Gathered analyzed data competitor activity; student demographics, preferences. Designed surveys opinion polls incoming current students. Produced multimedia presentations combining still images, sound, text, video animations award show. Company Name January 2013 January 2014 Marketing Director City State Proposed implemented new procedure pricing tiers sponsorship increased involvement 5% previous years. Conceived executed marketing strategies programs increase profitability new existing products services. Planned, directed, implemented Sarasota Film Festival's marketing communication activities. Created marketing plan 2014 Festival increasing Box Office Opening Sales record breaking 16%. Overall event film sales increased 18% previous year. Relied extensive experience judgment plan accomplish goals. Communicated consistent messages across print, radio, TV, digital media. Produced, acted liaison companies produced, advertising, marketing collateral. Company Name January 2009 January 2014 Marketing Consultant Creative Manager Consulted small businesses improve SEO. Managed website, SEO, keywords implemented social media, digital marketing strategies ranking Ashley Photography top searchable photographer Caribbean. Built WordPress blogs coding including website design, developing, executing site redesigns. Developed maintained comprehensive social media strategy defined social media marketing techniques applied increase visibility traffic across brands products. Lead development organization wide social media management standards, policies rules engagement social media. Customized, edited, created digital image art clients. Education University Florida Bachelor Science Certified Professional Photographer (CPP) FedEx "Rising Star" teamwork Skills account management, Adobe, Dreamweaver, Photoshop, advertising, Apple, art, Automation, Avid, business correspondence, business operations, charts, CMS, com, competitive, content, conversion, clients, CVS, driving, e-commerce, editorial, Email, senior management, fashion, Film, Final Cut Pro, functional, Google Analytics, HTML, Illustrator, image, layout, Dreamweaver 3, marketing plan, marketing strategies, marketing, market, marketing collateral, marketing communication, Market Sales, messaging, Microsoft Excel, Mail, Office, Word, works, multimedia presentations, networking, optimization, organizational, page, Photography, Photographer, policies, positioning, presentations, PR, pricing, coding, progress, project plans, express, quick, radio, reporting, Research, selling, Sales, scheduling, search engine optimization, Social Media platforms, sound, spreadsheets, stories, strategy, strategic, Strategic Management, supervision, surveys, teaching, teamwork, TV, time management, video, web applications, website design, website, websites, web pages