PUBLIC RELATIONS MARKETING MANAGER Summary Driven Public Relations/Marketing/Media expert bringing extensive knowledge media production, messaging, communications dissemination techniques methods. Excellent oral written communication skills demonstrated success developing impactful strategic media, marketing public relations plans. Superb writer editor communicates effectively target audiences strategic brand management PR campaigns. Public Relations Specialist 20+years marketing PR. Poised competent team builder natural leader thrives fast-paced corporate environments. Highlights Promotional campaigns Relationship building expert Project management Copywriting copyediting Deadline-driven Exceptional writer Sponsorships Exceptional multi-tasker Decisive problem solver Persuasive negotiator Organized efficient Motivated team player Account management Direct marketing campaigns Excellent written verbal communicator Start-up background Microsoft Office Suite expert Enthusiastic team player Self-directed Media relations Accomplishments Hired, trained managed team [Number] successful product managers.Launched aggressive growth plans helped increase customer base [Number] [Number] customers.Initiated groundbreaking PR campaign television company, secured [Number]% additional public interest compared earlier efforts.Initiated public relations campaign non-profit tight budget, raising $[Amount].Nominated [Company Name] products awards successfully captured [Number] major industry awards.Led [Company Name] receive [Award Name] Award [Year]. Experience 07/2009 08/2011 Public Relations Marketing Manager Company Name － City State Develop implement communications strategies. Work daily broad range press outlets covering television, music, business, marketing, politics, entertainment, digital media advertising Draft edit press releases by-line articles high standard consistent company messaging editorial guidelines. Develop plan execute social media activity Create electronic press kit manage aspects press kit Develop implement consumer promotional campaigns. Includes establishing managing vendor relationships. Manage relationships variety media including tech, business, local, vertical across media types including blogs, online, print broadcast. Manage attend media related events. Develop maintain good working relationships media ­including local national newspapers, trade magazines, radio, television. Develop supervise media training. Compose key message points executive talent interviews, create internal external communication/messaging. Provide counsel executives messaging media relations. Work management administrative staff support writing development strategic communication pieces company. Defined project company vision, strategies tactics.Researched, negotiated, implemented tracked advertising public relations activities.Evaluated managed new strategic business opportunities.Expanded product company recognition national press support sales marketing teams.Established maintained cooperative relationships representatives community, consumer, employee public interest groups.Organized public appearances, lectures, contests exhibits increase product awareness.Designed web content, including monthly newsletters promotional calendars.Coached client representatives effective communication public employees.Worked management identify trends developments might influence PR decisions strategies.Cultivated positive relationships community public relations campaigns.Managed media, press public relations issues.Estimated project costs monitored budgets.Conferred production, graphic design web-design personnel coordinate production corporate communications materials.Developed corporate communications strategies programs, including project timelines.Coached less experienced public relations staff members corporate communications practices.Identified, developed evaluated marketing strategies based knowledge company objectives market trends.Evaluated return-on-investment profit-loss projections.Compiled comprehensive lists describing product service offerings.Developed [Number] marketing strategies campaigns quarter.Collaborated advertising promotion managers promote products services.Developed executed [Number] integrated marketing plans quarter.Collaborated marketing communications teams standardization, design production marketing materials.Created sales strategies promote advertising offerings motivate larger deals.Promoted brand awareness SEO optimization attractive web design.Spearheaded creation blogs social media content.Produced engaging online marketing campaigns. 11/2006 08/2008 Vice President Sales Marketing Company Name － State Maintain oversight PR activities; assist managing external PR agency activity appropriate. Develop execute editorial visibility plans top editors reporters. Review editorial schedules managing process ensure Kemin Health appears key features. Assist organization press briefings, media training, photography, press attendance company seminars. Publicize high-profile media coverage company website maintain PR site kemin.com. Publicize upcoming current publicity wide range consumer, trade online outlets sites. Provide thought leadership evolution advertising, emerging trends, technologies, entertainment media, especially regard digital media space Work marketing team ensure connection content creation publicity. Update optimize sales presentations, tools collateral engagement sales team understand address needs Responsible every aspect coordinating photo shoots talent including working departments hire photographers, scouting locations, planning budgets, etc. Vice President/Marketing · Built Marketing Department, developed consistent plans, goals, budgets, campaigns build brand awareness produce results · Simultaneously coordinated/managed advertising, corporate events, trade shows, public relations, proposals, customer appreciation events, sales collateral business segment including Housby Mack, New Used Trucks, Isuzu, VOCON Auctions, Housby Truck Lube, Housby Mixer Group, Second Generation well individual dept (parts, service, paint, body shop) · Implemented systems strategies develop consistent marketing throughout business channels including monthly communications large customers prospects. Organized, maintained grew database 15,000 ­ 100,000+ contacts · Developed custom websites allow customers track purchases progress equipment · Redesigned/updated main website customer friendly · Implemented online bidding auctions exposed company worldwide audience increased customer attendance sales 100% · Increased traffic auction website average 300 page views day 5000+ page views/day. Up 30,000 page views days leading auctions · Simultaneously developed marketing plans startup auction company launch truck lube targeting multiple audience groups. 12/2004 07/2006 Assistant Vice President, Sales Development Consultant Company Name － City State Sales Management Team · Regular interaction Executive Leadership Team · Launched/Project Manager/Executive Producer quarterly audio show hosted National Sales Managers · Project Manager/Executive Producer quarterly skill building video series · Developed unique promotional campaigns build awareness projects maintain visibility release · Responsible writing retail keynote speech National Sales Managers national sales conference · Executive Producer Recruiting Video national recruiting campaign two National Telly Awards team building recruitment · Wrote scripts multiple videos workshops drive national campaign/partnership bestselling author, David Bach, help inspire millions Americans purchase home · Manage multiple outside vendor relationships · Called help various departments write speeches, scripts, press releases newsletters needed. 09/1993 10/2004 Producer Company Name － City State Responsible aspects producing The Oprah Winfrey Show · Responsible conceiving strategic, new, original interesting ideas 20+ hour long shows per season · Produce 2-3 shows month covering range topics (Oprah's Voting Party Cameron Diaz, Drew Barrymore, PDiddy Christina Aguilera; Inside Detox: suburban mother's struggle kick addiction prescription drugs; The Cast Friends Says Goodbye; Lisa Ling Investigates Bride Burnings; Julia Roberts Having Twins, Weight Loss Success Stories Bob Greene) · Supervise team three associate producers, production assistant, researcher, field producer, legal coordinator, audience coordinator · Write show scripts voice overs · Field produce multi-camera shoots Oprah Winfrey · Adhere budget · Create design special sets graphics set tone show · Ability juggle multiple show topics one time fast paced, high pressure environment without missing details deadlines · Perform daily negotiations movie studio executive, networks, publicists, talent, record labels, corporations, advertising executives, product managers. Education Bachelor Arts Sociology, Journalism Drake University － City State Sociology, Journalism Skills administrative, photo, advertising, ad copy, agency, audio, broadcast, budgets, budget, com, content creation, database, editorial, edit, fast, features, graphics, team building, Leadership, legal, managing, marketing plans, marketing, Marketing consulting, media relations, media training, messaging, Lisa, negotiations, networks, newsletters, newspapers, page, paint, photography, camera, presentations, press, press releases, PR, producing, Producer, progress, proposals, Public Relations, public relations, publicity, radio, Recruiting, recruitment, researcher, retail, Sales, Sales Management, seminars, scripts, speeches, speech, Stories, strategic, strategic marketing, television, trade shows, unique, Video, website, web content, websites, workshops, author, articles Additional Information Awards · Emmy, BEST TALK SHOW · National Telly Award WFHM Sales ­ Team building · National Telly Award Category ­ Corporate Recruitment Iowa Women's Leadership Conference, Steering Committee · Appointed National Mack Dealer Marketing Advisory Board Mack Corporate