DIGITAL CLIENT LEAD Experience 05/2014 Current Digital Client Lead Company Name － City State Client: ExxonMobil Responsibility: Play important role technology centric account; spearheading strategy project leadership ExxonMobil's Next Gen Global Web development efforts Lead team consists UX, Search, Analytics, Technology, Creative PM establish Client's business goals measurable end-products requirement gathering collaborations EM's key players Deliver Agency POVs, present subject matter solutions based learning analytics, consumer insights, technology trends help Client's decision making process Champion US PVL/CVL sites post-launch operational efforts, including content management updates, overall optimizations technical implementations Manage EM's User Database Marketing efforts, craft short term/long term email marketing communication strategy development plans partnership planning team Responsible budget tracking annual vs. project based estimates, work completed to-date, vendor invoices, billing to-date year-end accrues Projects: ExxonMobil's Next Generation Web Developments (US, Russia, China), User Database Marketing; Search (On-Site Search, SEO), Analytics, Site Content Management. 04/2014 05/2014 Digital Account Director Company Name － City State Managed digital strategy, creative production process partnership traditional account team Contributed 2015 digital planning effort $3 million integrated proposal across web, social, CRM, digital media, PR Consulted Restasis web analytics reporting process; proposed web optimization plan effort create effective user conversion path elevate overall conversation rates Helped recruiting subject matter experts expand Agency's digital capabilities Contributed company's overall growth; facilitated RFP process; presented new business pitch Projects: Website Development Optimization (Desktop, Tablet, Mobile); rEVO iPad App; Omniture Reporting; Google Analytics; Webmaster Tool; SEO; Paid Search; Banners; Emails. 06/2012 04/2014 Digital Account Supervisor Company Name － City State Led managed wide network Land Rover online businesses, integrated marketing campaigns, various digital projects; made quick precise decisions based data positively reflected business outcome Acted hybrid account digital producer solid understanding technical environment lead conversations developers; strong understanding current emerging web development technologies, front-end back-end technologies, social media, APIs CMS communicate technical needs throughout organization Responsible Client relationship building; owner communications partners (Global Regional) Contributed establishing US online business international pilot market; liaison UK Client team various assignments related brand, product tech daily basis Participated research strategy exploratory; developed brand creative briefs; project managed digital related project end-to-end; monitored analytics optimized experience based metric results Developed project scope upcoming fiscal year included new, existing buzz-worthy work Supervised trained Account Executives; ensured quality work layers leaves Agency Projects: Range Rover Sport "Race The Sun" Integrated Digital Campaign: Rich Mobile Experience (Vehicle Configuration, Interior 360 View, Mobile Game); Immersive Interactive Film Mobile Apps: Trail Less Traveled Range Rover App; Land Rover Owner's App; In-Control Car Integration Digital Media: In-Market Dynamic Banners; Media Partnerships; Rich Desktop/Mobile Banners Websites Development Maintenance: Global Desktop Site (responsive); Tier 1 Mobile Sites; Tier 2 regional Dealer Sites (responsive); Micro-Sites; Vehicle Configurators; Site Tagging; Site Retargeting; Inventory Search Tools; Database Management; Lead Form Creations Lead Optimizations; CMS SDL Tridion. 02/2010 01/2012 Integrated Account Supervisor Company Name － City State Kohl's; Nasdaq (US, Global); Verizon; Novartis Reclast Responsibility: Strategically led managed multi-million dollar campaigns end-to-end; helped major retail Client successfully integrated digital efforts traditional work stream Presented constant digital support expertise; actively contributed key market insights, trends solutions Maintained Client contact demonstrated true partnership offering strategic input throughout process Accountable Client budget, agency quality work; managed creative process executions Developed presented in-depth reporting comprehensive campaign analyses quarterly basis Supervised junior account staff conducted performance reviews ensure track advance Projects: Social Media (Facebook): Engagement Apps, Games, Contest, Sweepstakes Campaign integration: TV, Radio, Print, Micro-sites, Rich Media Banners, Web Videos. 12/2007 01/2010 Digital Account Executive Company Name － City State J&J CPG Neutrogena, Aveeno; J&J Rx Remicade; ExxonMobil Novartis OTC Benefiber, Prevacid; CibaVision (US, Global) Dailies; Medicis Restylane Responsibilities: Developed campaign strategies recommendations using emerging technology social media platforms achieve various Client marketing goals Managed account functions, creative process ensured complete work accuracy Presented ideas Client discussions, translated Agency perspectives added value client's businesses Acted key contact Clients, partner Agencies, vendors fostered strong relationships parties Developed project Scope Of Work, creative brief, timelines managed production budgets Projects: Digital Experiences: Mobile App; Augmented Reality; Touchscreen eDetail (Interactive HCP VisAid) Social Media (Facebook): Engagement Ads, Fan Pages, Apps, Promotions, Contests, Videos Other Digital Projects: US Global specific Websites, Banners, TV Ads, Print,), emails, CRM. 10/2006 12/2007 Integrated Account Executive Company Name － City State Worked integrated account lead digital CRM; provided constant support team Clients Developed market insights competitive analysis lead great creative ideas strategies Participated initiation, presentation, completion projects Managed communications team Clients, partnered Agencies vendors daily basis Developed project estimates managed budgets forecast high degree accuracy Projects: Websites (Branded unbranded), Banners, CRM, Emails, Direct Mail, SEO, Print Ads, Posters, FSI, DRTV. Education September 2006 BBA Marketing Advertising Pace University － State GPA: GPA: 3.54/4.0 Marketing Advertising GPA: 3.54/4.0 Skills Ads, Agency, Banners, billing, budgets, budget, CMS, competitive analysis, Content Management, conversion, CRM, Client, Clients, Database Management, Database Marketing, decision making, Direct Mail, email, Film, Google Analytics, UX, Inventory, marketing, Market, marketing communication, network, Next, Optimization, performance reviews, Posters, PR, producer, project leadership, proposal, quality, quick, Radio, Reality, recruiting, relationship building, reporting, requirement, research, retail, RFP, social media platforms, strategy, strategic, strategy development, Sun, TV, View, Website Development, Web development, Websites, Webmaster, year-end