PUBLIC RELATIONS DIRECTOR Summary Talented PR professional 11 years' expertise developing executing aspects public outreach campaigns increase media exposure support strategic marketing initiatives. Proven creative talent demonstrated strength media production, messaging, communications dissemination techniques methods. Deep understanding media relations; accomplished track record securing live television on-site press coverage. Highlights Publicity communications Vendor client relations Media relations Integrated campaigns Project oversight Advertising Writing editing Strategic messaging Special event coordination Email marketing Crisis communication Journalistic interviews Experience Public Relations Director 01/2016 Current Company Name － City State Assistant Director Public Relations 01/2010 01/2016 Company Name － City State Directed college's media relations activities, including production dissemination press releases, media advisories, public service announcements. Enhanced relationships media realize increased cooperation better press coverage. Managed editorial content, design, distribution college's official e-newsletters. Conducted media training college spokesperson college personnel needed. Leveraged technical resources design create e-marketing campaign deliverables BRCC Foundation. Transformed internal external communication implementing e-marketing strategies. Wrote edited articles, web content, advertising copy, publications internal external audiences. Proactively sought favorable press coverage opportunities. Developed managed Institutional Advancement budget $350,000 2 consecutive years. Spearheaded college's commencement exercises 5 years. Coordinated variety press conferences including articulation agreements, groundbreaking ceremonies, ribbon cuttings, special announcements. Created 15 public relations campaigns annually garnering approximately $250k earned media. Researched, negotiated, implemented, tracked advertising public relations activities. Spearheaded executed PR campaigns campus events activities, greatly increased participation. Protected BRCC branded image effectively managing internal external communications materials; revised outdated graphics standards manual, directed staff proper use. Media Specialist 02/2006 01/2010 Company Name － City State Developed news releases, media kits collateral material. Built effective relationships media, including writing press releases making phone calls generate publicity. Oversaw content production advertisements, social media, online PR. Edited distributed press releases pitches local national media outlets securing positive coverage. Developed talking points press conferences events. Created content college's annual report. Wrote articles web. Gathered, edited, wrote articles college printed newspaper Good News, wrote web articles Secured earned media placement local publications The Advocate, The Business Report, Healthcare Journal. Worked collaboration ad agency implement annual marketing campaigns. Coordinated campus-wide photo shoots. Served photographer campus events. Assisted preparing departmental budget. Initiated bid process projects, prepared requisitions, ensured vendor payment. Coordinator Institutional Advancement 11/2004 02/2006 Company Name － City State Worked coordinator 3 individual departments: public relations, institutional advancement, external resources. Created, distributed, analyzed student media survey determine best use advertising expenditures. Assisted arranging special events campus. Conducted focus groups students, faculty, staff access effectiveness public relations team. Coordinated Foundation board meetings (data compilation, agenda preparation, parking arrangements, invitations/catering, etc). Wrote edited press releases public service announcements promote campus events. Served various campus committees (annual fundraising event, commencement, student recognition, etc.). Wrote edited stories Daily E-News, electronic newsletter distributed faculty staff daily. Served backup-photographer various campus events. Marketing Analyst 09/2003 11/2004 Company Name － City State Developed managed company's first formal employee communications system distribute company news critical information. Wrote newsletter marketing copy presentation materials special projects. Edited distributed press releases pitches local national media outlets. Created tracking system marketing; analyzed collected information delivered monthly presentation regarding results. Represented company various community events. Designed printed material (brochures, pamphlets, newsletters, etc.). Assisted design company website, logo, tagline. Maintained updated company's mailing list. Designed media surveys internal external audiences. Assisted coordination company functions events (luncheons, seminars, annual fundraiser, etc.) Producer/Associate Producer 10/2000 02/2004 Company Name － City State Booked scheduled hundreds guests including legislatures, business industry CEO's, non-profit organizations, etc. Managed production staff 6. Wrote edited show content, approved copy, handled breaking news stories. Rapidly promoted weekend associate producer weekend producer. Determined newsworthy items coverage. Assigned tasks morning reporters. Education Master Arts Mass Communication May 2003 Southern University － City State Public Relations Bachelor Arts Mass Communication December 2001 Southern University － City State Broadcast Journalism Professional Affiliations Public Relations Society America- 2009 present Public Relations Association Louisiana- 2009 present National Council Marketing Public Relations 2006 present National Association Black Journalists- 2014 present Awards Outstanding Professional Staff Award, 2016 Outstanding Staff Achievement Award, 2013 Skills Microsoft Office Suite: Word, Excel, Publisher, PowerPoint Constant Contact: Email marketing tool OU Campus: Web content management Meltwater News: Media tracking distribution TVEyes: Broadcast monitoring Community Service Capital Area ReEntry Coalition: Email Marketing, Press Releases, Media Relations, 2015 Media 101 Workshop non-profits: Served panelist, April 2016​ Community Grant Writing Workshop: Conducted media workshop, 2016