OWNER/CONSULTANT Summary Proven marketing public relations executive expertise creating, implementing executing facets marketing, press national promotions including major entertainment industry premieres, concerts events, national network product launches. Extensive experience hospitality, music, family, biotech non-profit industries. Highlights Experience Owner/Consultant August 2006 Current Company Name － City State Develop implement public relations plans strategies top consumer brands gain major local national exposure clients. Clients included First Annual La Costa Film Festival, Spinal Elements, Make-A-Wish San Diego, American Express, Ogilvy Public Relations (NY), Walt Disney Records, The Los Angeles College Music, Keep California Beautiful locally-based Rock 'n Roll marathon Kids Rock marathon series. Highlights include:. Securing placement major feature stories television, newspapers magazines national local level, including limited The Associated Press, Time Magazine, Rolling Stone, Oprah Magazine, Fast Company, Business Week, AARP Magazine, Ladies Home Journal, Fox Business News, CNN, USA Today, The New York Daily News, The Los Angeles Times, Extra!, E! News Daily, numerous top daily newspapers TV stations across country. Consistently place major stories local clients local San Diego Southern California media, including TV news outlets, San Diego Union Tribune, FINE Magazine, San Diego Magazine, Westways magazine, Sunset magazine, Travel Leisure magazine, Carlsbad magazine, area Z Code magazines, Ranch Coast magazine, San Diego Business Journal etc. Associate Executive Director January 2001 August 2006 Company Name － City State Developed implemented public relations plans branding strategies expand musical instrument product market increase public awareness benefits music music making largest trade-only music products show world non-profit media arm (AMC NAMM Foundation). Oversaw two national PR firms. Developed strategic partnerships major national corporations including Disney, Fisher Price, Paramount Home Video, Teen People magazine, American Idol magazine, The Afterschool Alliance, Justin Timberlake Foundation John Lennon Educational Tour Bus expand music-making messaging millions consumers. These partnerships resulted hundreds millions media impressions worth ad rate value $50 million dollars. Oversaw public relations strategies activities NAMM messaging general public. Directed national press launch Sesame Street Music Works 2002; annual petition drives, media campaigns events Capitol Hill; NAMM's Rose Parade activities; youth marketing initiatives themusicedge.com. Campaigns I overseen average 5 billion media impressions year. Manager November 1997 January 2001 Company Name － City State Managed publicity press coverage Walt Disney Records' products. Served liaison publicity marketing departments ensure seamless implementation overall marketing plans. Chosen Walt Disney Records representative serve Michael Eisner's Disney Learning Partnership, non-profit committee. Directed development press kits; wrote press releases, biographies press materials label. Wrote placed stories WDR marketing strategies trades Billboard, ADWEEK Brandweek. Produced EPKs videos major CD artist releases. Secured placement major feature stories television, newspapers magazines national local level, including limited CNN, USA Today, The New York Daily News, The New York Times, The Los Angeles Times, Access Hollywood, E! News Daily, Entertainment Weekly. Planned, covered executed regional Walt Disney Records' events, including Mulan press junket Christina Aguilera 98 Degrees Lion King Broadway cast signings. Responsible successful media launch Radio Disney Jams album franchise, resulting 50 million consumer impressions. Spearheaded "Importance Music" pro-social campaign, resulted increased press exposure label spanned multiple Disney divisions. Developed relationship NAMM, International Music Products Association American Music Conference (AMC) provided expanded press opportunities relevant projects artists (Phil Collins/Tarzan, Disney's Lullaby album) promoted good-will message Walt Disney Records. Account Executive January 1995 November 1997 Company Name － City State Planned, coordinated executed full-fledged publicity campaigns tailor-made specific client. Successfully obtained major exposure clients, including E! News Daily, Extra, CNN, KABC-TV News (Los Angeles), KTTV News (LA), KCAL-TV News (LA), KROQ-FM (LA) The Los Angeles Times. Celebrity talent booking (Inside Edition, American Journal) coordinating special events (Pre-Emmy Awards party, Cable Ace Awards honorary dinners). Produced press kits, wrote biographies press releases. Established maintained contact electronic, print radio media representatives; coordinated media interviews. writer March 1994 December 1994 Company Name － City State Wrote articles corporate newsletter. Interviewed executives, researched relevant issues prepared articles publication. Education Bachelor Arts Communications Public relations writing August, 1993 University Missouri － City State Communications Public relations writing Skills ad, artist, benefits, branding, Cable, CD, com, client, Clients, special events, Fast, Film, marketing plans, marketing strategies, marketing, market, materials, messaging, Access, 98, Works, newsletter, newspapers, press kits, Press, press releases, PR, profit, Public Relations, publication, publicity, Express, Radio, San, FM, stories, strategic, TV, television, Video, articles