VICE-PRESIDENT DATA AND MARKETING TECHNOLOGY Professional Summary I help media companies succeed digital products customer experiences. My passion helping people organizations transform, grow, thrive unique mix strategy, marketing, product, technology leadership. This expertise developed twenty years spent building successful digital businesses products across world. Skills Team leadership Budgeting finance Process implementation Project management Staff development Strong verbal communication Extremely organized Work History 04/2017 Current Vice-President Data Marketing Technology Company Name – City State Driving evolution firm data-driven marketing company, leading design delivery data-driven products, services, strategies, platforms. Setting strategy direction newly formed Data Division hitting ambitious growth targets. Leadership in-house startup Orchestrate, marketing funnel automation lead nurturing platform B2B markets capitalizes content marketing. Leading full life cycle product development data data-driven products, including market research, positioning, processes, technology. Acting product owner data martech across platforms Agile processes. Ensuring compliance data privacy legislation functioning Data Protection Officer. 03/2011 03/2017 Vice-President Digital Media Company Name – City State Responsible shaping executing product vision strategy driving digital business transformation. Led product management, digital marketing, digital strategy. Responsible 35 reports, budget $5 million, 100+ web sites, 80+ mobile apps, matrix P&L owner $25+ million digital business. Led product development, market research, digital strategy, internal digital consulting, web production, online marketing, video production, directory management. Founded co-led in-house business startup junction marketing technology, machine learning, data. Led extensive market research co-wrote business plan. Key contributor company's strategic plan known Vision 2020. Led digital sales 10x increase five-year period, grew traffic 4x. Drove CMS implementation projects move 100 web sites new CMS. 11/2007 03/2011 Director Product Management Company Name – City State In role, I built world-class product management organization focused customer-driven innovation. Designed implemented new product development process improved strategic alignment sped flow new products pipeline, well leveraging innovation across divisions. Grew digital sales 60% web traffic 50% first full year position, strong >50% annual growth following two years. Led digital product sales growth 10x eight years. Developed key metrics drive strategic tactical goals managed product portfolio across multiple vertical markets. Drove implementation agile product development processes improved quality results. 01/2005 10/2007 Global Process Expert; Senior Manager CRM Company Name – City State Drove major initiatives database marketing, CRM, market sensing, data quality, lead management resulting significant sales growth strategic advantage. Led sales process initiative integrate new division 500 salespeople resulted significant business improvement sales increases. Responsible driving positive change measurable improvement marketing sales processes North America, including implementation across 1,100 salespeople multiple IT systems. Owned customer data related processes, led improvements data gathering, creation, sourcing processes resulting achievement Hilti's top rating globally data quality. 03/2002 12/2004 Global E-Business Channel Manager Company Name – City State 07/2001 08/2002 Global E-Business Implementation Manager Company Name – City State Global product owner e-commerce, led global product development, marketing, implementation 15 major e-commerce web sites well e-procurement. Achieved 2004 revenue target 50 million CHF drove annual growth exceeding 300% annually three straight years. Developed implemented e-business project portfolio process identified, prioritized, measured business opportunities, resulting 25% reduced average project delivery time increased ROI. Increased customer retention rate 40% conversion rates 30% developing executing online personalized marketing, grew traffic 100% via SEO efforts. 01/1999 06/2001 E-Products Marketing Manager Company Name – City State Spearheaded market research, design, requirements, prototyping, implementation company's first second generation e-commerce sites, established managed ten-person e-commerce department. Awarded Hilti North America's Leadership Award exemplifying company's leadership principles. 01/1997 12/1998 Sales Manager Company Name – City State Led sales team ten salespeople, achieved President's Club 2 consecutive years. 05/1993 12/1996 Inside Sales Representative Company Name – City State Skills Agile, automation, B2B, budget, business plan, business startup, CMS, consulting, content, conversion, CRM, database marketing, delivery, direction, Driving, e-commerce, e-business, full life cycle, innovation, Leadership, machine learning, market research, marketing, market, marketing sales, new product development, online marketing, positioning, processes, procurement, product development, product management, prototyping, quality, sales, strategy, strategic, unique, video production, vision, web sites, web production Education May 2001 Master Business Administration Marketing OKLAHOMA STATE UNIVERSITY City State Marketing December 1997 Bachelor Business Administration Finance NORTHEASTERN STATE UNIVERSITY City State Finance