DIGITAL ADVERTISING CONSULTANT Experience Digital Advertising Consultant 07/2013 12/2017 Company Name – City State Responsible negotiation execution programmatic direct buys handle day- to-day campaign operations across multiple DSPs partners. Responsible accessing company's digital strategy recommend tactics achieve platform efficiencies brand awareness. Develop performance KPI Expectations company's strategic objectives. Executed A/B testing client strategy report recommend best performing variables. Promoted demonstrated value Search Engine Marketing (PPC), Display Advertising, Social Media, Mobile Advertising, website solutions generate new business within organization's niche market. Analyzed implemented various digital marketing tools develop well-rounded strategy organization. Maintained ad campaigns ensured appropriate reports delivery rates. Worked web development team implement tracking pixels. Be main point entry internal external tracking pixel placements. Sales Engineer 03/2008 04/2010 Company Name – City State Provided pre-sales technical assistance on-line product education SaaS ad serving management software AdJuggler. Created presented training courses relevant proper ad operations workflow 80+ publisher marketer clients B2B B2C business. Implemented direct, programmatic, remnant campaigns using several DSPs, created QA processes, solved delivery discrepancy issues. Implemented 1st 3rd party creative assets campaign including: static images, JavaScript tags, HTML tags, Flash files, Videos, Text links E-mail Newsletters. Supported ad fulfillment operations including daily reporting, media plan maintenance, contract management, client support, client media plan implementation. Prepared technical presentations effectively communicated AdJuggler's value proposition within highly competitive ad serving platforms market. Coordinated design, development, maintenance specialized Ad-Serving platform software tailored client's strategy workflow. Evaluated, tested integrated vendor partners data targeting, verification, maintenance. Each vendor evaluated features, service, price, metrics determine integration suitability AdJuggler Ad Server Platform. Worked 3rd party rich media video platforms (Vindico, MediaMind, Pointroll, EyeWonder, Brightcove) regarding tracking requirements implementation. In addition maintaining vendor relationships facilitate efficient integration 3rd party media assets AdJuggler Ad Server. Provided on-going training support members sales team, including client on- boarding, Request For Proposal Insertion Order. Provided customer training implementation assistance online ad serving management software. Worked clients define campaign requirements, including KPI performance benchmarks ensure satisfactory ROI. Maintained product road maps feature specifications addition managing product releases timelines major product builds custom development requests. Drive operational efficiency design, creation, maintenance extensive technical documentation reference material regarding AdJuggler Ad Server platform well ad operations processes. Produced In-platform contextual instructional video modules AdJuggler Ad Server platform. Solicited incorporate feedback Beta User Clients Ad Server Platform improve workflow UI/UX design Ad Server. Client Data Analyst 06/2007 03/2008 Company Name – City State Provided on-line customer support leading software's, RoboForm Pro, RoboForm2Go Goodsync, web based customer support application. Assisted Customers downloading, activation, technical issues via telephone. Handled organization computerized shipping receiving goods. Performed verification on-line purchase, authentication credit card well payment methods. Education Bachelors Science Computer Science Eastern Shore May 2007 University Maryland Computer Science Eastern Shore Summary 7+ years experience strategic planning, programmatic advertising, campaign management, performance optimization, inventory forecasting. Experience programmatic advertising proficiency ad serving, DSP, SSP, DMP, Ad Exchange, Ad Network platforms. Experience leveraging facets advertising operations including limited campaign management, advertising application management detailed campaign analysis. Proficient use various reporting tools advertising platforms. Extremely passionate knowledgeable digital media. Highlights DoubleClick (DFP-Certified, DCM DBM) well understanding programmatic advertising delivery processes, including limited Ad Exchanges, Demand Supply Side platforms, RTB, prevailing industry standards (VAST, VPAID, MRAID, IAB etc.) · Applications: Proficient Basic SQL, JavaScript, HTML5/CSS Skills Ad, Advertising, B2B, Basic, competitive, contract management, credit, CSS, client, Clients, customer support, client support, DBM, delivery, E-mail, features, Flash, UX, HTML, HTML5, JavaScript, managing, marketing, market, media plan, publisher, negotiation, Newsletters, presentations, processes, Proposal, QA, receiving, reporting, sales, Servers, shipping, SQL, strategy, strategic, technical assistance, technical documentation, telephone, video, web development, website, workflow