DIRECTOR, NEW PRODUCT RESEARCH AND R&D LIAISON, GLOBAL ORAL HEALTHCARE R&D, CONSUMER HEALTHCARE R&D Skill Highlights SKILL SET Growth strategies/new opportunity identification development Scientific strategy/best practice/scientific excellence implementation Strong technical expertise (research product development) Cross-functional experience: regulatory affairs, marketing, licensing, legal, clinical, etc. Broad background consumer healthcare (OTC's medical devices) Proven record new product development (representing $1B+ sales) Ability conduct interpret consumer tests translate consumer needs products Strong ideation, innovation, claims generation skills Leadership cross-functional, highly matrixed global teams Extensive expertise identification development high growth opportunities Supervision technical experts, formulators, administrative staff levels Extensive experience open innovation, licensing outsourcing Comprehensive network global opinion leaders track record leveraging consultants Strong negotiation skills World-recognized expert oral healthcare R&D Working relationship FDA, Professional, Industry Research Associations NOTEWORTHY ACCOMPLISHMENTS Led development EPT, world's first lateral diffusion (stick-based) pregnancy test Developed current formula Listerine, world's leading mouthwash Led R&D numerous solid, liquid, semi-solid dosage forms global brands including Rolaids, Benadryl, Sinutab, Lubriderm, Trident, Dentine, Aquafresh, Sensodyne Invented neuronal-based biosensors, new class biosensors Assembled directed one industry's first non-destructive analysis labs Identified, in-licensed, drove commercialization GSK's largest selling oral care device Developed process pipeline development GSK's Venture Group Identified led R&D process licensing Aquafresh White Strips Created new global platform key growth area GSK Consumer Healthcare Identified licensed early-stage medical device concept ($1B opportunity) drove clinical prototype within 6 months Led numerous multi-national due diligence teams, including technical due diligence Block Drug acquisition Professional Experience Director, New Product Research R&D Liaison, Global Oral Healthcare R&D, Consumer Healthcare R&D 01/2011 Current Company Name City State Responsibilities Include: Developing implementing systems drive scientific excellence world-wide Reviewing major scientific programs globally ensure scientific excellence Managing cross-category strategic programs Leveraging scientific programs develop support novel claims Coordinating scientific visualization communication programs Aligning R&D commercial objectives Developing implementing metrics scientific improvement Planning managing scientific engagement external experts organizations Managing global data dissemination plans Supervising strategic publication scientifically relevant research Developing managing extensive networks experts Reviewing developing talent within R&D Responsibilities Include: Development global growth strategies Identification analyses large growth platforms beyond current divisional expertise Development technical business cases new opportunities Development implementation novel research programs support new initiatives Rx OTC switches Establishment new technical commercial networks drive Consumer business Technical evaluations World-Wide Business Development Due diligence acquisitions Technical support Marketing, Legal, Manufacturing Liaising FDA, CHPA, CTFA, ADA, agencies Management routine non-budgeted funding appropriations Responsibilities Include: Identification novel technologies global oral healthcare business Identification evaluation external resources GSK Evaluation external oral healthcare technologies Establishment external research collaborations Establishment maintenance academic relationships interest GSK Leadership Strategic Science Initiative oral mineralized tissue Technical support Marketing, Legal, Manufacturing, Business Development Liaising FDA, CHPA, CTFA, ADA, agencies Creating maintaining network world-class consultants/collaborators (2002 2006) Responsibilities Include: Supervision Global New Product Research Group All Oral Healthcare Category R&D activities North America Technical support Marketing, Legal, Manufacturing, Business Development Liaising FDA, CHPA, CTFA, ADA, agencies Creating maintaining network world-class consultants/collaborators Supervision senior scientists, scientists, technicians, administrative staff Identification, evaluation in-licensing external technologies Product development, patent, claims generation Project planning, tracking, coordination (timing, manpower, budgeting Associate Director/Category R&D Liaison, Oral Healthcare R&D, Consumer Healthcare R&D 01/1996 01/2002 Company Name City State Responsibilities include: All oral healthcare innovation initiatives North America Liaising R&D Marketing, Legal, Manufacturing, Business Development Liaising FDA, CHPA, CTFA, ADA, agencies Creating maintaining network world-class consultants/collaborators Supervision senior scientists, scientists, technicians Evaluation in-licensing external technologies Product development, patent, claims generation Project planning, tracking, coordination (timing, manpower, budgeting Scientist, Analytical Technology Group, Analytical R&D, CPR&D 01/1995 01/1996 Company Name City State Responsibilities included: All investigational research relating Oral Care (Listerine, CoolMint, etc.) Supervision senior scientists, scientists, technicians Generation novel technology platforms products Development novel physico-chemical models methods Evaluation external technologies Leadership numerous oral care items Liaison consultants, external laboratories, Warner-Lambert Product development, patent, claims generation Project planning, tracking, coordination (timing, manpower, budgeting Responsibilities included: All investigational research pertaining Oral Care (Listerine, Cool Mint, etc.) Supervision scientific professionals (Ph.D.'s included) Investigational research major brands: e.g., Zantac, Rolaids, Benadryl Generation novel technology platforms products Team leader Mouthwash Technology Development Team (12 members) Product development, patent, claims generation (e.g., FreshBurst Listerine) Support QA (specialized investigations) Responsibilities included: Supervision Advanced Microscopy Laboratory Development implementation non-standard methods Development novel non-destructive analytical methods Development micro analyses (qualitative quantitative) Support Product Development Support QA, Manufacturing, Corporate Legal, Licensing, Parke-Davis, etc. Development implemenation digital imaging data archiving system Responsibilities included: Non-destructive microchemical analyses (qualitative quantitative) Microscopy image analysis methods development Wet chemicals methods development Support Product Development Support QA, Corporate Legal, Analytical, Licensing, Parke-Davis, etc. Research Assistant, Hawaii Biosensor Laboratory 01/1989 01/1990 Company Name City State Responsibilities included: Initial installation configuration instrumentation new labs Neuronal biosensor research Microdiagnostic sensor development Training new graduate students biosensor research Teaching Assistant, Department Chemistry Biochemistry 01/1986 01/1989 Company Name City State Responsibilities included: Development study intact chemoreceptor-based biosensors Responsibilities included: Laboratory instruction General Chemistry majors Laboratory instruction Instrumental Analysis Quality Control Analyst 01/1981 01/1984 Company Name City State Responsibilities included: Analysis release finished pharmaceutical consumer products Analysis release raw materials Manufacturing Investigations SPECIALIZED TRAINING "Coaching Masterclass Senior Leaders, Parsippany, NJ "Leading Impact", Penn State Executive Leadership Program, State College, PA Marketing Leadership Training, GlaxoSmithKline, Pittsburgh, Parsippany Advanced Polarized Light Microscopy, McCrone Research Institute, Chicago, IL Colloidal Chemistry, University Massachusetts, Amherst, MA Scanning Electron Microscopy, Leica-Cambridge Co., Dearfield, IL Influencing Negotiation Skills, Matrix, LTD., New York, NY Project Management, Catapult Inc., Parsippany, NJ Information Systems Project Management, Wilhelm Assoc., Huntington, NY Behavioral Interviewing, Behavioral Technology Inc., Memphis, TN Education Ph.D. Analytical Chemistry 1990 UNIVERSITY OF DELAWARE City State US UNIVERSITY OF DELAWARE, DEPARTMENT OF CHEMISTRY AND BIOCHEMISTRY, NEWARK, DE 19711 Ph.D., Analytical Chemistry, 1990 Advisor: Dr. G.A. Rechnitz, Unidel Professor Chemistry Biotechnology Dissertation: Intact Chemoreceptor-based Biosensors M.S. Analytical Chemistry 1987 UNIVERSITY OF DELAWARE City State US UNIVERSITY OF DELAWARE, DEPARTMENT OF CHEMISTRY AND BIOCHEMISTRY, NEWARK, DE 19711 M.S., Analytical Chemistry, 1987 Advisor: Dr. G.A. Rechnitz, Unidel Professor Chemistry Biotechnology Dissertation: Development Study Biosensors Utilizing Intact Chemoreceptor Structures B.A. Chemistry FRANKLIN AND MARSHALL COLLEGE City State US FRANKLIN AND MARSHALL COLLEGE, LANCASTER, PA 17604 B.A., Chemistry (American Chemical Society Certified) Certifications Identified, in-licensed, drove commercialization GSK's largest selling oral care device CTFA B.A., Chemistry (American Chemical Society Certified) Professional Affiliations Institute Science Global Policy (membership invitation only) Publications Saliva Diagnostics: A new Industry" Saliva Diagnostics, Wong, DT, ed., der-Smith, "", J. Dent. Res. 86 (Spec. Iss. A) 2097, 2007 Wiley-Blackwell, Baek, JH, Hammer-Wilson, MJ, Buch, RM, Lee, K, Ahn, Y, Than, S, Chen, Z, Wil Efficacy Marketed Dentifrices Using In Situ Caries Model Zero, D, Proskin, HM, Buch, RM, Bosma, ML, Smith, SR, Impact Peroxide Enamel Hardness Gambogi, R.J., Bosma, M.L., Buch, R.M., Schemehorn, B.R., Verification Caries Inhibition Tartar Control Toothpaste Tanzer, J.M, Pelligrino, J., Thompson, A., Buch, R. M., A Novel Pharmacological Probe Links Amiloride-Insensitive NaCl, KCl, NH4Cl Chorda Tympani Taste Responses DeSimone, J., Lyall, V., Heck, G., Phan, T., Alam, R., Feldman, G., Buch, R.M., Intact Chemoreceptor-Based Biosensors: Antennular Receptrodes Biosensor Design Application, P.R. Mathewson, J.W. Finley, Intact Chemoreceptor-Based Biosensors Barker, T.Q., Buch, R.M., Rechnitz, G.A. Neuronal Biosensors Buch, R.M., Rechnitz, G.A., Presentations Baek, JH, Hammer-Wilson, MJ, Buch, RM, Lee, K, Ahn, Y, Than, S, Chen, Z, Wilder-Smith, "An Optical Approach Salivary Pellicle", 85th General Session Exhibition International Association Dental Research, New Orleans, LA, March, 2007. Saunders, FG, Bosma, ML, Buch, RM, Koller, CM, Zero, D, "Evaluation Plaque Fluid Fluoride Retention After Dentifrice Application, 85th General Session Exhibition International Association Dental Research, New Orleans, LA, March, 2007. Zero, D, Proskin, HM, Buch, RM, Bosma, ML, Smith, SR, "Efficacy Marketed Dentifrices Using In Situ Caries Model", 85th General Session Exhibition International Association Dental Research, New Orleans, LA, March, 2007. Wetterer, S.M, Lefever, S.W., Buch, R.M., "Accelerated In vitro Stain Formation High Throughput Screening Actives", American Association Dental Research, Canadian Association Dental Research 84th General Session, Orlando, FL, March, 2006. Wetterer, S.M., Buch, R.M., Schemehorn, B.L., "Temperature Dependence Chemical Mechanical Activity Traditional Dentifrices", International Association Dental Research, American Association Dental Research, Canadian Association Dental Research 83rd General Session, Baltimore, MD, March, 2005. Gamboji, R.J., Bosma, M.L., Buch, R.M., Schemehorn, B.L., "Impact Peroxide Treatments Enamel Hardness", International Association Dental Research, American Association Dental Research, Canadian Association Dental Research 82nd General Session, Honolulu, HI, March, 2004. Tanzer, J.M., Thompson, A., Gambogi, R.J., Buch, R.M., "In vitro Model Evaluation Anticalculus Agent Efficacy", presented 32nd Annual Meeting Exhibition American Association Dental Research 27th Annual Meeting Canadian Association Dental Research, San Antonio, Texas, March, 2003. Couzis, A., Buch R.M., Fares, H.M., "Insights Stain Prevention Properties Aquafresh Whitening Dentifrice", presented International Association Dental Research 80th General Session, San Diego, CA, March, 2002. Schemehorn, B., Wood, G., Buch, R.M., Fares, H., "In vitro Fluoride Uptake Study Anti-hypersensitivity Toothpaste", presented International Association Dental Research 79th General Session, Chiba, Japan, June, 2001. Tanzer, J.M., Pellegrino, J., Buch, R.M., Fares, H.M., "Inhibition Caries Rats Tartar Control Toothpaste", presented 30th Annual Meeting American Association Dental Research 25th Annual Meeting Canadian Association Dental Research, Chicago, Illinois, March, 2001. Barker, T.Q., Buch, R.M., Rechnitz, G.A.; "Intact Chemoreceptor-Based Biosensors", presented ACS 199th National Meeting, Boston, MA, April 1990. Buch, R.M., Rechnitz, G.A., "The Receptrode: A Novel Chemoreceptor-Based Biosensor Utilizing Intact Chemosensing Structures", presented Pittsburgh Conference, Atlanta, GA, March 1989. Buch, R.M., "Listerine Prebrush Rinse: The Plax Attack", presented Consumer Products R&D Expo, Morris Plains, NJ, February 1994. Additional Information Buch, Robert M., Gambogi, Robert J, Veleda, Jose L., Dissolvable Tooth Whitening Strip, 20070178055 A1, SmithKline Beecham, Corp., March 31, 2005. Buch, Robert M., Couzis, Alexander, Wetterer, Sean M., Compositions Methods Preventing Dental Stain, 20060223865 A1, SmithKline Beecham, Corp., March 10, 2004. Skills Healthcare, Marketing, Claims, Product Development, Transmissions, Ada, Business Development, Fda, Patent, Class, Comprehensive Large Array Data Stewardship System, Budgeting, Liaison, Project Planning, Technical Support, Associate, And Marketing, Chemistry, Qa, Metrics, Visualization, Business Cases, Cases, Due Diligence, Brand Marketing, Consumer Products, Laboratory, Training, Non-destructive, Quantitative, Coaching, Electron Microscopy, Interviewing, Leica, Long-term Disability, Ltd, Polarized Light, Polarized Light Microscopy, Project Management, Quality Control, Scanning, Scanning Electron, Biochemistry, General Chemistry, Teaching, Maintenance, Archiving, Data Archiving, Imaging, Implemenation, Instrumentation, Sensor, Sensor Development, Acta, Adme, Antimicrobial, Consumer Needs, Dental, Eds, Emc Xiv, Iss, Medical Device, Medical Devices, New Product Development, Optical, Pipeline, Progress, Prototype, Prototypes, Regulatory Affairs, Sales, San, Secretary, Storage Area Network, Translate, Vitro, Xiv, Analytical Chemistry, Biotechnology