INTERIM SENIOR DIGITAL MARKETING STRATEGY MANAGER Summary I digital marketing strategist specializing lead generation content strategy, digital campaign optimization, marketing digital social media platforms. Highlights Dependable Direct marketing campaigns Mobile marketing Excellent written verbal communicator Deadline-driven Enthusiastic team player Market segmentation Advertising Self-directed Problem solving Leveraging third-party analysis Cross-functional team leadership Decisive Competitive analysis Go-to-market strategy development Project management Creative Innovative Accomplishments Developed social media strategy Increased leads social media engagement marketing %% XXX time. Implemented social media management software Managed Radian 6 Experience Interim Senior Digital Marketing Strategy Manager 08/2015 01/2016 Company Name City State Identified, developed evaluated marketing strategies based knowledge company objectives market trends. Collaborated advertising promotion managers promote products services. Managed new product content releases. Promoted brand awareness SEO optimization attractive web design. Wrote creative engaging briefs internal external agencies. Worked effectively heavily cross-functional, fast paced environment. Managed, mentored developed team [Number] product managers. Spearheaded creation blogs social media content. Managed company customer engagement campaigns. Manage team eight content coordinators, writers social media managers Oversee social media management Develop digital content strategy Responsible analytics content reporting including SEO social media Generate leads content marketing, social media advertising PPC Lead nurturing campaigns email communications/ lead generations. Owner 07/2010 08/2015 Company Name City State Developed digital strategies support organization's business goals objectives Spearheaded creation blogs social media content.Managed, mentored developed team [Number] product managers.Produced engaging online marketing campaigns.Planned managed budgets excess $100,000. Communicated designers, graphic producers, video editors videographers create cohesive company voice. Content development including blogs, email newsletters, presentations video Led social media initiatives hospitals service lines Managed Site Core content development major website migration Community manager social media platforms (Facebook, Twitter, Pinterest, Google +) Blog consumer B B audiences Wrote e-newsletters Responsible search engine optimization, marketing pay-per-click campaign management. Co-owner/ founder 08/2010 01/2016 Company Name City State Co-founder networking events company specializing social media women Host Twitter parties, created branded campaigns, manage email marketing Work brands UPS, Google, Logitech, Zagat, Frito Lay Planned managed budgets excess $[Amount].Evaluated return-on-investment profit-loss projections.Identified, developed evaluated marketing strategies based knowledge company objectives market trends. Manage social media accounts brands Operate franchises Chicago, New Jersey Atlanta. Writer 10/2008 01/2016 Company Name City State Features staff writer monthly, local magazine. Wrote unique text SJ Magazine, including general branded content. Manager 02/2010 07/2010 Company Name City State Developed strategy implemented first social media marketing initiatives. Content manager Virtua.org, VirtuaWoman.org VirtuaBaby.org. Produced presentations senior leadership internal communications Led staff external agencies develop products promotions, analyze sales, manage trade shows, purchase media, provide creative services, conduct PR. Led cross-functional team product development lifecycle strategic planning functions new release [Type] product, generating [$] sales. Manager 01/2008 02/2010 Company Name City State Editor writer award-winning publications, The Virtua Voice HealthSavvy. Managed freelance staff writers. Developed managed internal communications, events campaigns. Managed internal web-based demand generation campaigns collaborating internal channels ensure brand consistency best practices.Conducted market research rationalize category segment opportunities. Senior Marketing Specialist 05/2006 01/2008 Company Name City State Editor writer award-winning internal publication, The Virtua Voice. Developed managed external internal communications. Produced annual employee patient satisfaction videos. Contributed relevant blogs, conferences events off-line online increase brand awareness.Analyzed ratings programming features competitors evaluate effectiveness marketing strategies. Marketing Specialist 09/2005 05/2006 Company Name City State Produced marketing patient education materials. Wrote produced monthly e-newsletters service line newsletters. Writer/Producer 10/2003 09/2005 Company Name City State Wrote, produced edited promotional campaigns television web. Collaborated designers, photojournalists reporters promotional content. Supervised team [Number] editors, associate producers production assistants wide range projects. Coordinated post-production [Number] different shows per [Time period]. Set equipment broadcasts promotions station remotes.Wrote produced short-form content, sizzle reels image spots.Wrote, produced cut concepts spots show launches, current shows advertiser-sponsored campaigns.Led concept development, graphics, storytelling delivery segment ideas.Collaborated team leadership key stakeholders key editing production decisions. Associate Producer 01/2000 10/2003 Company Name City State Wrote, produced directed promotional campaigns brands. Collaborated videographers, editors, designers talent production. Collaborated team leadership key stakeholders key editing production decisions.Produced [Number] television digital news segments [Time period].Led concept development, graphics, storytelling delivery segment ideas.Wrote, produced cut concepts spots show launches, current shows advertiser-sponsored campaigns. Education Bachelor Science Telecommunications Speech May 2000 Kutztown University City State USA GPA: Cum Laude Cum Laude Skills Photoshop Video editing software including AVID, Final Cut Pro Apple iMovie Content development strategy Content management systems including Blogger, Sitecore Wordpress Copywriting editing Email campaigns Google analytics Apple/Mac platforms applications Microsoft Office Suite SEO PPC campaigns SalesForce Radian 6 social media Listening tools Social media platforms engagement consoles Video content development including scriptwriting storyboarding