DIGITAL MARKETING MANAGER Core Qualifications Window XP, Vista, 7. Program languages: Lisp, HTML, SQL, Macros (VBA). Software Products/Tools: Microsoft Word, Excel (Pivot table, Vlookup, etc.), Access, PowerPoint, Sharepoint, Salesforce, Google Analytics, IBM Coremetrics Microstrategy, Infoview, Basecamp, Youtube Facebook Analytics, Sitespect, SEO (working knowledge). Others: Statistic, Behavioral Psychology. Experience Digital Marketing Manager 08/2012 01/2016 Company Name City State Grew combined SEM, display, retargeting affiliate marketing channel 15% membership past year. Hence increase $20 million life time value. Launched acquisition brand awareness marketing campaigns marketing partners Affiliate, Retargeting, SEM Adwords, Facebook, etc.) segmented market. Optimized campaigns across different channels changing/adding keywords, creative, ad grouping, dna/cities, ad copies, bids, landing pages, etc. lower CPA increase ROI. Collaborated pricing creative team marketing partners create/replace creative reflect marketing strategies. Worked marketing partners understand compete competitors' marketing strategies. Maintained budgets negotiated prices/bonuses new/existing marketing partners. Exported data different marketing partners system. Used advance Excel dissect data create dashboards highlight marketing campaigns (CPA, CPC, CPM). Used PowerPoint present KPI, ROI recommendations internal teams, executives marketing partners. Managed associate maintain optimize campaigns across different channels. Created A/B multivariate tests Sitespect find landing page/channel/messaging generate highest conversion rate. Consequently increase conversion rate 10%. Analyzed web marketing performance metrics CTR, Conversion Rate, purchase funnel conversion rate, LTV, etc. IBM Coremetric Google Analytics. Affiliate Marketing Manager 04/2009 07/2012 Company Name City State Managed monitored daily affiliate performance. Also optimized campaigns often changing creative, landing pages, offers, etc. As result generated 10% increase revenue. Negotiated affiliate networks optimal cost: base CPC, CPM, CPA. Used SiteCatalyst, Omniture generate daily weekly reporting analysis internal team external partners. Researched built partnerships new affiliates high levels relevant traffic. Worked creative team design creative relevant current events seasons. Managed A/B multivariate tests find highest converting landing pages. Analyzed historic performance advance Microsoft Excel (Pivot table Vlookup) Developed new business models selling, redesigning creative pop ups. Collaborated technical teams resolve reporting, creative application issues. Business Intelligent Analyst 07/2006 04/2009 Company Name City State Worked multiple teams increase call 18% revenue 10% past years. Used SQL mine data multiple databases tables. Also gathered data Salesforce. Built ad hoc report Business Object Infoview highlight metrics: impressions, searches, clicks, CTR, revenue, etc. Created dashboard collects raw data live without delay applying business rules Designed A/B testing highlight effects product enhancements replacements. Analyzed results A/B testing advance Excel (Pivot table, Vlookup, etc) present KPI forecast team members management PowerPoint. Identified enhancements existing online products increase search relevancy customer experience, result increase click rate (CTR) revenue. Loan Processor/Analyst 07/2004 06/2006 Company Name City State Validated verified loan application information. Compared application information Database. Analyzed supporting documentation Automated Underwriting System. Reviewed loan application package completeness accuracy. Reconciled application information system input, comparing individual data. Calculated analyzed debt income ratio (i.e. employment, tax returns, etc.). Also funds close (i.e. verification deposits, gift money, etc). Coordinated rigorously customers, boarding, processing, underwriting, closing, appraisal escrow teams close loans. Education Bachelor Cognitive Science Computational Modeling May 2004 University California City Cognitive Science Computational Modeling Skills ad, budgets, closing, Conversion, CPA, databases, Database, dna, documentation, funds, Google Analytics, HTML, IBM, Lisp, Macros, marketing strategies, marketing, market, messaging, Access, Microsoft Excel, Excel, money, PowerPoint, Sharepoint, Window, Microsoft Word, Microstrategy, networks, Operating systems, page, Pivot table, pricing, Psychology, reporting, selling, SQL, tables, tax returns, Underwriting, Vista, VBA