GLOBAL SR. MANAGER, PAID MEDIA Professional Summary I digital product marketing professional 13 years experience, helping businesses increase brand presence, engage customers generate revenue throughout customer lifecycle. My success comes understanding speaking customer needs, creating compelling programs pushing boundaries today's innovative marketing platforms drive measurable results. Core Qualifications Digital Marketing Social Media Marketing Lead Generation Brand Managemen Online Advertising Search Engine Marketing Product Marketing Strategic Tactical Planning Storytelling Content Creation Product Messaging Mobile Marketing Experience Company Name City State Global Sr. Manager, Paid Media 04/2014 Pioneers Rackspace's paid marketing initiatives drive lead generation eCommerce conversion customer engagement Develops strategy enterprise, mid-market SMB marketing plans ensure digital programs contribute business growth Manages annual budgets $6M across six differentiated business units Collaborates Creative, eCommerce Brand teams ensure consistent story told throughout user experience Provides business insights internal clients realize cross-channel efficiencies optimization. Company Name City State Director Digital Marketing 01/2013 11/2013 Led HP Autonomy's search engine marketing, online advertising, blog social media content marketing strategy Worked directly HP Autonomy business units conceptualize content messaging integrate lead generating digital campaigns promote product pushes Created oversaw blogging platform recognized consistent top performer HP Software blogs, 35 contributing authors Managed HP Autonomy's social profile, increasing social awareness 50% digital lead generation 75% HP Autonomy within three months aggressive content creation promotion Company Name City State Director Product Marketing 06/2011 01/2013 Worked closely C-level management set product vision, messaging market positioning Autonomy's Promote suite technologies Raised portfolio awareness creating managing divisional strategic marketing implementation plans across marketing channels devices company's customer experience management mobile, eCommerce solutions Conducted educational promotional speaking engagements, videos, whitepapers sales collateral Autonomy's marketing optimization platform, generating 500 sales leads one quarter Devised created high level marketing collateral, including case studies, sales presentations, white papers, strategic marketing briefs, targeting C-level executives Company Name City State Account Director 06/2010 05/2011 Managed $5.5M marketing budget, developing executing marketing strategies budget planning major telecommunications company Worked directly client create multi-channel e-commerce marketing programs drive bottom-line results increase brand loyalty Managed large-scale mobile website redesign project raise customer engagement adoption Developed business strategies increased product awareness brand image website mobile platforms Company Name City State Sr. Marketing Manager 01/2008 05/2010 Managed marketing content creation marketing initiatives North American market working global team ensure synergies Developed content executed strategic plans budget, managing successful project inception completion Controlled overall company image messaging across marketing collateral print, interactive, social media electronic formats Increased brand visibility North American market 60% one year offline marketing campaigns -- including SEO/SEM, mobile, social media, website, events, print Company Name City State Account Manager/Director 10/2006 11/2007 Developed executed interactive marketing plans initiatives client's six CPG brands Conducted competitive industry analysis make informed recommendations key stakeholders Improved structure measuring reporting campaign performance ROI, resulting 75% increase tracking KPIs Company Name City State Interactive Account Supervisor 02/2005 10/2006 Identified scoped interactive opportunities across agency accounts, including brand, lead generation e-commerce Developed, trained enriched agency's interactive department account management, media production functions Worked Business Development team increase interactive projects 150% Company Name City State Sr. Account Manager 09/2003 01/2005 Promoted ensured consistent brand messaging interactive channels Developed strategic retail business interactive marketing plan client's penetration growing market segments Conducted analyzed interactive research competitive information advise brand strategy, increasing brand presence online sector Company Name City State New Media Manager 12/2000 09/2003 Directed strategic online marketing branding efforts Telecommunications, Media Entertainment High Tech website segments Created targeted interactive campaigns select clients, increasing loyalty 75% three-month timeframe Implemented online business processes increase new business leads 110% one year Education Masters Business Administration International Marketing Georgia State University City State USA International Marketing Bachelors Science Dietetics University Maryland City State Dietetics Skills account management, advertising, agency, brand strategy, branding, budget planning, budgets, budget, Business Development, business processes, business strategies, C, competitive, content, content creation, conversion, client, clients, e-commerce, e-commerce marketing, eCommerce, HP, image, industry analysis, Director, managing, marketing plan, marketing plans, market positioning, marketing strategies, marketing strategy, marketing, market, marketing collateral, messaging, enterprise, online marketing, optimization, presentations, Product Marketing, promotion, speaking, reporting, research, retail, sales, strategy, strategic, strategic marketing, strategic plans, white papers, telecommunications, vision, website