SENIOR DIRECTOR, PRODUCT MANAGEMENT Career Overview For twenty years, I've done product management, product marketing, business development organizations early stage start-up large, publicly traded companies. Common every role every company finding success laser-like focus business needs customers. With decade online media experience, I remain fascinated intersection media creation, distribution, consumption, monetization. The revolution still early stages, increasing consumer control watch listen broad-ranging impact makes money ecosystem, how. Planning building enabling technologies I love. Qualifications Strong analytical skills Excellent problem solving skills Knowledge streaming video platforms Customer Needs Requirements Management Shipping quality software time Work Experience Senior Director, Product Management Aug 2013 Current Company Name － City State ReverbNation leading online platform independent musicians, emerging Artists build careers online marketing tools industry opportunities. Led team product managers, designers, QA testers Managed, designed, released first-ever mobile responsive version product Conducted extensive user testing multiple iterations Analyzed key performance indicators drive new opportunities identify product problems VP, Digital Media Solutions Jul 2012 Jul 2013 Company Name － City State Brightcove (NASDAQ: BCOV) makes leading Online Video Platform, powering internet video efforts major media companies, marketers, enterprises, institutions. Delivering billion videos month, Brightcove's mission publish distribute world's professional media. As VP Media Solutions, I developed executed upon strategic vision aimed specifically delivering solutions media companies across verticals: cable broadcast networks, TV operators, film studios, music labels, newspapers, magazines, pure digital properties. Developed media segmentation marketing map define target market, buyer personas, prospect needs, core messaging. Created industry-specific solutions combining partner technologies, Brightcove services, core product address requirements varied mobile advertising, live ad insertion, connected TV apps. Worked closely CTO VP Product research prioritize product partner features. Collaborated senior sales develop winning pitches proposals. Consulted customers evaluate current practices advise areas technical business improvement. Designed executed industry event presence including solution messaging, product demos, presentations. Authored white papers, blog posts, contributed articles, industry presentations. Crafted media strategy track company's annual user conference, Brightcove PLAY, including presenting moderating relevant sessions. Director, Technology Partnerships Jan 2009 Jun 2012 Company Name － City State As creator dominant Online Video Platform, Brightcove's value customers intertwined ability technologies build top it. Working various internal stakeholders small team, I created implemented Brightcove's Technology Partner program, currently boasts 200 participants across dozen categories. Designed, built, implemented Brightcove's Technology Partner program. Recruited 60 partners across eight categories program launch. Developed legal, business, technical framework managing partnerships. Negotiated strategic partner deals drive customer value, partner value, revenue Brightcove. Implemented processes partner onboarding, management, prioritization. Introduced key partners customer accounts solve specific business needs. Director, Ad Products Oct 2006 Dec 2008 Company Name － City State I joined Brightcove bring discipline product development release process run aspects Brightcove's video advertising ecosystem, product features industry partnerships nascent video ad network. Designed, specified, prioritized advertising-related features development team build. Conducted customer visits, interviews, usability studies feature development prioritization. Introduced Scrum development framework, leading reliable repeatable software release schedule. Collaborated sales, account management, customer support, stakeholders establish product priorities communicate product status. Developed technical partnerships business relationships dozen leading companies online ad industry. Co-authored IAB's Digital Video Overview VAST specification documents; Digital Video committee member. Built managed network several hundred long-tail video publishers. Managed ad inventory ad buys agencies networks; built executed publisher payment process. Vice President, Product Apr 2006 Oct 2006 Company Name － City State eDataSource email analytics firm, providing competitive intelligence brand marketers, ad agencies, email service providers, affiliate marketers. I joined company part angel investment round run product team develop market presence. Developed brand identity company, used web marketing, email marketing, trade shows, conferences. Conducted dozens research interviews customers prospects identify prioritize new features. Worked closely small development team turn customer needs deliverable products. Investigated, identified, implemented process changes improve manual labor efficiency 300%. Director Products Mar 2003 Apr 2006 Company Name － City State Viewpoint created digital marketing technologies, including rich media ad server used advertisers agencies worldwide. The company acquired DG Fast Channel 2008. As Product Director, I responsible defining product direction positioning, writing specifications, setting development priorities, leading development teams. Also purview training, support, documentation. Brought market Viewpoint's first commercial software product, SaaS platform rich media advertising development deployment. Created standard ad format templates operationalized building, testing, deploying ads. Managed team 20 product managers, designers, developers, QA engineers, technical writers. Successfully integrated Unicast team products, delivering new combined product within months acquisition. Evaluated selected third party vendors ad serving redundancy scalability. Migrated development ÒwaterfallÓ process delivered one release every nine months agile process using Scrum, releasing three significant updates within first five months. Built support escalation process address internal support needs addition client SLAs. Maintained technical business relationships key partners, including AOL, Adobe, DoubleClick. Director, Product Marketing Jan 2000 Feb 2003 Company Name － City State As Marketing Director, responsibilities spanned aspects product success, including product market definition, value proposition, pricing, lead generation tracking, event management, communications, press/public relations. Required working closely every functional division, including Sales, Engineering, Production, Legal, Finance, Executive team. Managed staff seven budget approximately $5 million. Developed Viewpoint's first suite advertising products, formats, specifications. Successfully deployed first online advertising campaigns using Viewpoint technology. Managed technical, marketing, sales relationships Viewpoint's largest client, AOL, develop new advertising products, implement promotional programs, present solutions AOL sales teams clients. Built solutions high-profile clients agencies, including AOL, Coca Cola, American Express, NBC, Kellogg's, Norelco, Digitas, StarcomIP, BBDO, Tribal DDB. Product Manager Sep 1997 Jan 2000 Company Name － City State Softimage, acquired Microsoft 1994 sold Avid 1998, created award- winning professional 3D animation software film, broadcast, games industries. Designed implemented strategy mature product facing many new competitors, including price restructuring, strategic third party relationships, direct mail campaigns, redefined product position. Crafted product demonstrations conjunction field sales demo artists. Wrote edited copy brochures, press releases, web content, reseller sales guides, trade shows, internal external product-oriented communications. Worked closely R&D prioritize features drive development schedule many successful, on-time releases. Coordinated cross-departmental efforts two major product releases, including engineering, quality assurance, documentation, packaging manufacturing, order administration, marketing communications, public relations. Director, 3D Products Jan 1991 Jun 1997 Company Name － City State Specular created one first professional Mac-and Windows-based 3D modeling, animation, rendering systems used broadcasters, special effects houses, graphic artists worldwide. Specular grew 40 people $12 million annual revenue acquired larger competitor. As seventh employee cutting-edge startup, I involved developing nearly every aspect company, including building teams processes technical support customer service, quality assurance, product management, product marketing, marketing communications. Education Training International Affairs New School University － City State Course work toward degree International Affairs Bachelor Arts Behavioral Sciences 2003 Concordia College － City State GPA: Summa Cum Laude GPA: 4.0 Behavioral Sciences, Summa Cum Laude, GPA: 4.0 Computer Science Computer Graphics Animation Hampshire College － City State Concentration Computer Science Computer Graphics Animation Skills Digital Video, Online Advertising,