DIRECTOR Professional Summary Skills PPC Digital Media Planning DSP Behavioral Targeting Comscore SimilarWeb Kenshoo MS Excel, PPT Agile Marketing Ads, Portuguese Advertising, Presentations Agile, Quality Agency, Quality control Auditing, Reporting Branding, Sales Budget, Bilingual BI, Spanish Capital Markets, Strategy Clients, Strategic Client Data analysis Designing DSP Direction English Fast Features Financial French Innovation Investments Leadership Marketing Market Media Planning Meetings MS Excel Modeling Next Optimization Work History Director 07/2017 05/2021 Company Name With 12 years' experience performance marketing (PPC), Search Engine Marketing, Social, Local Programmatic media. The experience I gained portfolio management reflects obtaining best results customers, allocating investments accordingly better returns digital marketing world. I enjoy working fast-paced environments find dynamism digital marketing fulfills completely., Vendor Microsoft Digital Advertising. Part global team 8 people remote. Built audience clusters based behavioral targeting Brazilian, Mexican, Canadian, US markets. Utilized data analysis tools optimize performance improve CTRs. Project revenue Brazil grew $50k $500k grew $3mm second year. Assisted quality control team members. Digital Media Solutions Executive Director 01/2016 07/2017 Company Name – City State Led team 8 specialists search, social, mobile, display, programmatic local ads bringing innovation new digital opportunities Blinks, focusing Branding Performance. Responsible growing media spend across channels. During period media spend grew 100% (+300mm). Established procedures best practices Digital media planning execution ensuring efficiency stages customers' journey. Created established Blinks Media Mix Modeling. Provided strategic insight across many digital channels account teams. Implemented auditing technical evaluations improve quality campaign execution optimization. Created delivered training new hires weekly training company employees covering areas digital media. Built maintained strong partnerships media channels providing opportunities implement betas, first-to-market cases assist developing new products. Assisted Sales team data cases elaborating presentations RFPs. Provided insights BI DevOps development in-house dashboards media management tool. Invited test beta Facebook Blueprint Certification. Coordinated Digital Days clients. Member partner senior executive leadership actively participated designing path direction company. Awarded Bing Agency Year award (September 2017). Account Director 01/2014 12/2015 Managed portfolio largest clients Blinks including global accounts (+R$6mm/month) Led team 8 analysts provided media strategy activation branding performance campaigns. Clients included Netshoes, ACCOR, AIG OLX. Cross channel reporting, analysis, weekly wrap-ups team clients. Oversaw budget allocation prioritization campaigns. Elaborated campaigns clients channel partners develop first-to- market cases excellent results benchmark examples. Created best practices AB Testing, Black Friday checklists, documenting learnings, creatives analysis. Reduced CPL 300% one account less 6 months. Maintained customer's ROI whilst increasing investment 300k 600k. Tripled lead generation whilst reducing CPL 150%. Invited become executive partner Blinks. Account Manager 12/2010 12/2013 Managed portfolio large SMB accounts, +- 30 accounts led team 6 analysts. Responsible strategy execution PPC campaigns. Defined strategy KPIs based client objectives goals. Held monthly meetings clients go results next steps. Behavior Targeting Specialist 01/2008 01/2013 Company Name – City State Senior Investment Specialist 01/1999 03/2003 Company Name – City State Managed portfolio high net worth accounts (+U$ 1 million) including Latam customers. Provided trading assistance various financial products. Reviewed client portfolios advising investment solutions conforming objectives. Educated clients usage trading platforms software. Equity Trading Liaison 07/1997 01/1999 Capital Markets Trading Operations Liaison exchanges account reps resolving trade disputes. Reduced risk firm resolving disputes timely manner mitigating losses. Managed downtime operations. Led team 20+ helpers input trades manually system downtimes occurred. Agility accuracy key features. Floor Broker 01/1995 01/1997 Company Name – City State CBOE broker trading stocks KO, HON BAC. Executed orders various brokerage houses, evaluating market volatility order flow best executions. Education WPP Mini MBA Business Strategy 04/2017 B.S Business Administration 05/1994 Boston College City State Certifications CERTIFICATIONS Google AdWords Certified Google Analytics Certified Facebook Certified Planning Professional. Languages English Native Bilingual Portuguese Native Bilingual Spanish