VP MARKETING COMMUNICATIONS Summary Marketing manager writer offering comprehensive background development execution strategic marketing communication plans across platforms drive customer acquisition retention. Highlights New customer acquisition Brand development Multi-media marketing CRM management Account management Copywriting Direct mail campaigns Interactive marketing Accomplishments Increased sales 80% year year 118-store retail chain email marketing campaigns. Increased sales 7% baseline average national promotions. Exceeded customer retention average 0.66% return investment 11.6%. Exceeded goals teen driver safety program r educing claim losses 0.70% increasing retention 3.4% Best Show Award – Insurance Marketing Communications Association. National Award Merit – United States Department Transportation, U.S. Coast Guard. Trademarks branding United States Patent Trademark Office. Experience VP Marketing Communications November 2015 Company Name － City State Develop marketing strategy business plan creative agency promoting ecological consciousness sea supporting coastal business community. Manage marketing communication programs. Cultivate business leads expand market. Create content email marketing, press releases, social media posts. Research Advocate March 2012 Company Name － City State Review grants proposals cancer research providing perspective recommendations. Present critiques panel research scientists Peer Review meetings Washington, DC. Account Executive June 2013 November 2015 Company Name － City State Email Social Media Marketing Management Researched markets worked lead vendors, executed, tested analyzed targeted marketing campaigns using variety email service platforms programs resulted increased sales 80% year year 118-store retail chain. Marketing Campaign Manager – Create present strategic proposals business leaders manage facets clients' marketing programs including website, video, social media, info graphics, advertising public relations. Responsible achieving business goals multiple accounts various industries executing campaigns analyzing results. Project Management – Develop project schedules, calendars, budgets timelines execute new product launches marketing campaigns managing internal staff external vendors on-time high quality deliverables. Analyze results adjust optimize success. Event Management – Develop execute event plans work site dozens client grand openings press events include hundreds people top government officials. Internship Program Manager – Recruit manage college interns company internship program. Sr. Marketing Project Manager October 1988 February 2012 Company Name － City State Customer Retention Manager – Exceeded corporate customer retention goal launching multi-channel retention programs geared toward distinct sales customer segments. Analyzed results adjusted target segments accordingly. Company Magazine Creator Manager – Developed, launched, managed cross functional teams produce customer magazine, “MetLife, Your Life,” increase customer retention referrals, encourage product cross sales, promote safety reduce claim losses. Three issues published year twelve versions targeted audiences total circulation 700,000 per issue. Project yielded increased customer retention 0.66%, exceeding goal, return investment 11.6%. Led quarterly executive publication advisory team. Website Manager –Developed, launched, managed complementary digital version “MetLife, Your Life” magazine, metlifeyourlife.com, strategic links metlife.com premier safety organizations optimize SEO cross sales. Teen Driver Safety Program Manager – Created managed teen driver safety program reduce accidents, injuries claims retain customers. Thousands teens enrolled countrywide resulting customer retention lift 3.4%, reduced claim losses 0.70% exceeding goals. Partnered IT programming fulfillment reported retention results regularly senior management. New Product Development Management –Launched enhanced auto, home, boat, GrandProtect insurance products ensuring understanding new features touch-points throughout company including sales distribution channels customer service. Safety Program Manager – Created, developed, launched managed driver safety discount programs Top Driver National Safety Council working IT, underwriting, claims sales departments. Insurance Policy Package Redesign Team Leader – Led inter-departmental team advise programmatic customer-friendly enhancements MetLife Auto Home insurance policy package improve customer experience. Sales Incentive Program Manager – Developed administered variety incentive programs increase sales throughout MetLife Sales Distribution. Fostered enthusiasm programs on-pace reporting. Average increased sales rate 7% baseline national promotions. Sales Recognition Manager – Collaborated cross-functional teams developed, kicked-off, managed recognition programs sales associates including programs sales management, captive agents, independent agencies, national group accounts. Market Research – Research insurance industry activity develop new initiatives stay ahead competition. Utilized customer public surveys focus groups tap consumer insights. Correspondent January 1988 January 2000 Company Name － City State Reported wrote local interest stories. Columnist monthly food entertainment feature entitled "RSVP" ran five years. Education BA Communication University Pittsburgh － City State BA Business University Pittsburgh － City State Professional Designations Associate Insurance Service (AIS) Associate Personal Insurance (API) Skills Business strategy, content creation management, email marketing, social media, public relations