ABOUT Creative communications professional good implementing PR strategy, writing press collateral managing press on-site events, launches trade shows. Also experienced maintaining relationships secure press placements, creating event launch timelines strategies managing influencer campaigns partnerships. Additionally‚ accomplished well-versed ROI, social media marketing strategy, creative marketing initiatives, SEM, design, content copywriting. Education May 2015 Bachelor Science Public Relations The University Texas Austin － City State Student The Stan Richards School Advertising Public Relations VP, UT Austin Public Relations Student Society America Texas Creative Advertising Sequence Completed Business Foundations Certificate Marketing Management — The McCombs School Business (UT Austin) Accomplishments Created personal freelance agency, La Femme New York May 2015 secured press placements launch initiatives 6 project-based clients 7 months Through strategic social media marketing, increased social media revenue $15,000 month HATCH Collection Managed initiated brand influencer partnerships garnering $60,000 conversion Increased acquisition, engagement following social media platforms: 8,000 followers 5 months HATCH Collection Experience 12/2015 Current Digital Marketing Social Media Manager Company Name － City State Executing social digital communication strategy providing upper management CEO weekly social media schedules analytical reports Planning, interviewing writing weekly strategic blog content (www.hatchcollection.com/blog) Liaising creative team create graphics assets social media outlets week Compiling monthly revenue reports across channels based social media/Google Analytics Kissmetrics Influencer/blogger seeding, executing brand paid partnerships outreach/sample sending start finish — reporting conversion ROI post campaigns using analytics CTRs Tracking analytics/results across social platforms driving engagement revenue per channel— beat previously-set company goals month 07/2015 10/2016 Fashion PR Assistant (Freelance) Company Name － City State Hellessy, Tess Giberson, Milly, Kaelen NYC, Novis, Naeem Khan, Libertine Event management (NYFW) worked alongside production team directors manage venue logistics confirm day-of-show timelines Created media alerts show/presentation details blasting alerts targeted lists Press check-ins Seating chart arrangements 01/2015 07/2015 Digital Marketing Intern Company Name － City State Social media marketing analytics. Tracked web social media impressions via Google Analytics Kissmetrics highlighting individual Strategized major social media campaigns ahead art exhibits company's annual art festival -- artists features executing market research optimize festival turnout Worked calculate click-throughs banners based site Google analytics compiled marketing information reports improve annual art festivals Writing compiling weekly social media calendars based company community events. 09/2012 05/2013 Beauty Public Relations Intern Company Name － City State Clients: Obsessive Compulsive Cosmetics, Inglot Cosmetics, The Makeup Show, Hair Room Service Managed social media agency clients Event management clients— managed press booths clients New York City's largest makeup artistry trade show (The Makeup Show NYC) Updated media lists: pitched Glamour Magazine, Teen Vogue/Vogue, Ebony Magazine, Essence Magazine, Allure Magazine, Refinery29, W Magazine, etc. Put together press kits clients— drafted distributed press releases press Obsessive Compulsive Cosmetics' NYC store grand opening trade shows (The Makeup Show NYC) Skills Web design branding PR writing: media alerts, event wrap-reports, product dossiers, launch plans, press releases PR marketing software proficiency experience: FashionGPS, Cision, HootSuite, KissMetrics, Google Analytics Design software proficiency: InDesign, Illustrator, Adobe Photoshop ADDITIONAL ROLES The Makeup Show, 2015 (Events/PR Intern NYC), Chaos Cocktails, 2014 (Marketing/PR Intern Austin, TX), The PR Boutique, 2013 (Lifestyle PR Intern Austin, TX) Diane Terman Public Relations, 2012 (Beauty PR Intern NYC), Linda Gaunt Communications, 2012 (Fashion PR Intern NYC) For more: https://www.linkedin.com/in/alyssa-neilson-54054057