SENIOR MARKETING AUTOMATION CONSULTANT Summary I passionate technically-skilled marketing automation consultant, committed building trusted relationships clients, vendors, colleagues, people dream big. My mission empower modern marketers organizations achieve success, innovation, business value marketing automation technology. My background includes unique diverse mix experience corporate independent/small business settings, creating well-rounded distinct blend strengths including creative, strategic, analytical, optimization/process, communication, hands-on production. Highlights Digital marketing Systems integration Database management Complex problem solving? Cross-functional collaboration Innovative? Enthusiastic team player Strong written verbal communicator Detail-oriented Passionate Experience Senior Marketing Automation Consultant 09/2014 Current Company Name City State Focused delivering Best Practices, Product Education Configuration marketing sales organizations ensure investment marketing technology maximized. Provide advisory support variety organizations including PwC, Vision Service Plan, TD Ameritrade, Tyco, Parker Hannifin. Responsibilities include: Evaluate client needs develop strategic marketing automation roadmap solutions fit business requirements Implement marketing technologies Eloqua including: On24, CVENT, Citrix, WebEx, Salesforce, Siebel, Oracle Sales Cloud, Twitter, Relationship ONE various 3rd party systems Develop custom subscription management centers support global business requirements Build custom Insight reports perform greater analysis Eloqua data Develop automation testing efforts Eloqua, Salesforce, integrated technology platforms Design build complex programs solutions within Program Builder managing data cleansing, contact duplication, API data imports, lead routing systems, lead scoring programs, subscription management Define implement QA Processes, procedures, workflows, develop documentation internal sharing Build complex multi-step campaigns marketing assets including: Custom Data Objects, dynamic content, emails, segmentation Develop testing strategy continuous improvement optimization Provide marketing technology best practices, advisory training Marketing Sales organizations Marketing Automation Manager 10/2011 09/2014 Company Name City State Contributed growth development Integrated Marketing programs initiatives sole Power User Eloqua platform. Led planning, design execution marketing automation programs projects continuous improvement driving sales marketing effectiveness throughout funnel. Responsibilities include: Day-to-day management Eloqua platform including Salesforce integration lead management programs Develop implement process improvements workflows improve efficiency Collaborate cross functional teams develop, execute test marketing campaigns/assets Implement promote email best practices including A/B Testing, segmentation, dynamic content data cleansing increase email campaign engagement Support web development team web content auditing asset management Ownership email marketing analytics reporting including: Report creation, monitoring Database health, tracking effectiveness efficiency across campaigns, hosting regular sessions update stakeholders campaign performance KPI's best practices Assist implementation training new marketing technologies services Marketing Programs Events Intern 05/2006 10/2011 Company Name City State Responsible setting direction overseeing successful execution Marketing strategy, member programs events. Responsibilities include: Develop programs focused community outreach, parent member communications, student registrations, member recruitment, training events, staff/facility management Areas project management include: budgeting, scheduling, vendor venue due diligence, contract negotiations, catering selection,and entertainment décor Responsible contracts management driving membership, including account renewals program sales; Increased year year membership contracts 30% Support accounting department responsibilities include monthly invoicing, updating account receivables billing system, expense balancing; Increased on-time payment rates 60% Education Modern Marketing Luminary Certification 5 Tenets Modern Marketing 2015 Oracle Marketing Cloud Academy City State United States B2B Oracle Eloqua Masters Marketing Automation 2013 Eloqua University City State United States Bachelor Arts Communication Studies 2011 San Francisco State University City State United States Accomplishments Markie Awards Judge Modern Marketing Experience 2015 Expert speaker Eloqua University Education sessions Modern Marketing Experience 2015 Fourth Princess titleholder 2014 Miss Chinatown U.S.A. Pageant Achieved Black Sash ranking Shaolin Kung Fu recommendation Yee's Martial Arts Examining Committee, 2010 Skills Advanced Eloqua product knowledge experience Strong working knowledge Salesforce.com implementation In depth knowledge project planning leading marketing automation teams projects ground zero Expertise developing guidelines, best practices, training automation tools Very strong managing system integration projects third party vendors Instrumental managing multiple projects simultaneously Excellent communication, analytical, problem solving skills proven ability interact well end users, peers, senior management Affinity logic working independently; Proactive, self-sufficient, self-motivated