DIGITAL MARKETING MANAGER Summary 10 years experience agency client side experience. Strong written presentation skills, creative strategic thinking, analytical skills ability operate strategic tactical levels. Along excellent time-management project-management skills, relationship building, team management, market research consistency tune latest market trends. Highlights Mac PC; Microsoft Windows Vista; Microsoft Office; Smartpath, Project Tracker, SharePoint, JIRA, Tempo, Google Analytics, SearchMart, Search Light, Kenshoo, SEOMoz, Google Adwords, AdRoll Experience Digital Marketing Manager 11/2012 Current Company Name City State Responsible planning, optimizing, implementing analyzing natural paid search engine marketing activities; aligning top-to-bottom management pay-per-click (PPC) search engine optimization (SEO) activities. Manage team 5 employees. Develop maximize sales funnel process audience acquisition grow revenue. Drive sustainable revenue growth trajectory ensures positive return investment keeping eye managing line performance goals Execute integrated marketing plans build brand awareness acquire new customers using digital marketing. Help drive overall Content Marketing strategy Lead Gen Programs. Influence Social Media Marketing Strategies help generate ROI channels. Measure, test optimize acquisition campaigns drive new revenue, ensure acceptable ROI, conversion lifetime value metrics. Responsible budget management associated SEM. Manages relationships external vendors. Provide digital marketing thought leadership organization. Stay current research emerging trends clearly communicating impact changes new developments. Develop facilitate training sessions grow knowledge across SEO, PPC Digital Marketing Develop best practice guides around SEM. Develop implement process guidelines across Global Marketing Organization. Digital Marketing Manager 02/2012 11/2012 Company Name City State Primary owner strategic planning, development execution critical marketing programs including limited SEO, PPC, Email, Content Marketing programs. Responsible developing overall email strategy best meets business needs; includes email frequency, email address management, email subject lines coordination various tests identified segmentation media teams. Testing includes offers, customer segmentation, creative messaging. Conduct research analysis prioritize initiatives based opportunity business priority alignment. Increase traffic, revenue business acquisition paid natural search. Owns relationships external vendors Lead internal cross-functional team external vendor partners completing project activities on-time within budget. Oversees invoicing vendors Collaborate key functional areas evaluate performance provide recommendations Manages 4 direct reports facilitate timely completion projects. Prepare communicate regular ad hoc reporting online marketing performance. Independently works business stakeholders identify KPIs, develop dashboard scorecard reports interprets metrics deliver sounds, data driven recommendations. Provide opportunities associates take ownership initiatives coach successful completion. Sr. Marketing Manager 06/2011 02/2012 Company Name City State SEO Project Management Clients: Procter Gamble (Crest, Crest Pro-Health, Crest Complete, Dawn Cascade Create detailed project plan marketing strategy alignment brand search campaign goals objectives Ensure successful execution key plan deliverables accordance deadlines, scope, account hours budget Work conjunction external agency partners coordinate execution timing plan milestones Initiate manage campaign tasks deliverables accordance project plan, deadlines, resource availability scope Manage day-to-day operational aspects accounts, well client/external agency interactions Collaborate external partner agencies stakeholders ensure unified goals, plans timing Document key performance metrics monitor campaign Monitor campaign hours, resources scope ensure work within budget Identify activities may lie beyond scope campaign escalate appropriate internal stakeholders Develop plan process documentation monitor progress campaign Build strong, positive relationships external agency contacts internal team members Foster exchange ideas, takeaways best practices throughout project management team agency Manage 4 project managers (on brands) Project Management department interns evaluate performance quarterly. Sr. Marketing Manager 09/2010 06/2011 Company Name City State e-Marketing Creative Services Clients: Human Recourses, Recruiting Trainingas well manage WSM (Web Search Marketing Solely manage Web Search Marketing (SEO) project involving 18 separate product groups encompassing 3000 pages MathWorks website. Includes developing new plan, process schedules kick project scratch. Oversee creative initiatives Human Resources, Recruiting Training. lead project Career Page redesign) Manage email program careers newsletters. Successfully develop strategic strategies project plans/schedules. Actively analyze competitive companies order improve understanding customer needs expectations. Prepare lead weekly status meetings. Work internal clients yearly planning budgeting. Sr. Program Manager 04/2010 09/2010 Company Name City State National Association Realtors, National Pen, Newsweek HouseLogic.com Organizes, plans, works cross-functionally clients' marketing technology teams well internal e-Dialog teams deliver clients' expectations, developing email strategies, detailed project specifications providing end-to-end project management. Work grow develop clients' overall email program industry best practices, privacy legal requirements, identifying efficiencies improving relevancy Participate development strategy discussions, client presentations, marketing tactical plans Provide weekly/monthly reports insights program performance proactively monitoring email campaigns competitive market information make effective tactical recommendations campaign adjustments Manage monthly client billing, overall budget forecasting Member Process Task Force Professional Services. Sr. Account Executive 06/2006 04/2010 Company Name City State Staples in-house agency Technology (Easy Tech), Copy Print, Field Marketing (strategic markets/new markets/VIP events), All Digital initiative (Online-Interactive). Account Executive 11/2005 06/2006 Company Name City State GE, Workscape, Life Line Beth Israel Deaconess Medical Center. Branch Marketing Manager 05/2005 11/2005 Company Name City State Education BS Business Administration Marketing Psychology 5 2005 Framingham State College City State Business Administration Marketing Psychology Creative Concepts/Advance Creative Concepts courses completed Ad Club well Effective Speaking/Advanced Effective Speaking courses Strategic Writing Certifications Google Analytics Individual Certification, Google AdWords Certification, Google Analytics Fundamentals Certification, Google Partner Member Skills Ad, agency, billing, budget management, budgeting, budget, coach, com, competitive, Content, conversion, Crest, client, Clients, Dialog, documentation, Email, forecasting, functional, Human Resources, invoicing, leadership, legal, Mac, managing, Marketing Strategies, marketing plans, Marketing strategy, marketing, market, meetings, messaging, exchange, Microsoft Office, Microsoft Windows, works, natural, newsletters, online marketing, Page, Pen, presentations, progress, Project Management, project plans, Speaking, Recruiting, reporting, research, sales, search engine optimization, strategy, Strategic, strategic planning, Vista, website