VICE PRESIDENT, DIRECTOR OF CLIENT SERVICES, DIGITAL Summary Creative, hands-on Marketing professional experience across industries including Consumer Packaged Goods, Human Resources, Financial Services Information Technology. Able communicate effectively liaison creative, technical business personnel. Demonstrated success solving communication technical problems creative solutions. Recognized streamlining processes fostering teamwork. Expertise includes: Brand Management Copywriting Interactive Marketing Web Design Collateral Development Business Development Project Management Client Relations Special Events Planning Highlights Account management Direct marketing campaigns Mobile marketing Superior writer editor Cross-functional team leadership Customer service-oriented Digital advertising Project management Go-to-market strategy development Competitive analysis Experience Vice President, Director Client Services, Digital Oct 2005 Current Company Name － City State Increased revenue [Number]% product improvements. Identified, developed evaluated marketing strategies based knowledge company objectives market trends. Spearheaded creation blogs social media content. Evaluated return-on-investment profit-loss projections. Collaborated marketing communications teams standardization, design production marketing materials. Promoted brand awareness SEO optimization attractive web design. Wrote creative engaging briefs internal external agencies. Account Manager Jan 2004 Current Company Name － City State Facilitated multiple marketing promotional engagements CPG clients. Evaluated performance online campaigns optimized effectiveness. Formed relationships ensured appropriate participation satisfaction key client stakeholders. Clients included Cadbury Adams, Church Dwight, Manischewitz Johnson Johnson. Managed aspects major national campaign involving radio, print, concert tours Internet extensions Dentyne conjunction Clear Channel Entertainment. Coordinated development interactive media print advertisements including FSIs. Established website performance benchmarks, dashboards methodologies usability testing trend analysis. Supported Yahoo AOL online campaigns contributed 300% increase traffic brand website. Identified created strategic partnerships Internet-based promotions, offline events sweepstakes. Account Manager Oct 2005 Company Name － City State Facilitated multiple marketing promotional engagements CPG clients. Evaluated performance online campaigns optimized effectiveness. Formed relationships with, ensured appropriate participation satisfaction key client stakeholders. Clients included Cadbury Adams, Church Dwight, Manischewitz Johnson Johnson. • Managed aspects major national campaign involving radio, print, concert tours internet extensions Dentyne conjunction Clear Channel Entertainment. • Coordinated development interactive media print advertisements including FSI's. • Established website performance benchmarks, dashboards methodologies usability testing trend analysis. • Supported Yahoo AOL online campaigns contributed 300% increase traffic brand website. • Identified created strategic partnerships internet based promotions, offline events sweepstakes. Director Marketing Content Manager Jan 2001 Jan 2004 Company Name － City State Conceived, implemented maintained company's web strategy. Developed targeted collateral sales team. Expanded brand recognition Internet, media mailing campaigns. Formulated effective responses emerging competitive challenges customer consolidation increasing use web-based technologies. Researched responded RFPs, established dialogue company potential clients. Designed delivered company website, copy logo standardized company "look feel" across marketing initiatives. Developed prototype web portal application marketing tool. Technical Marketing Manager Jan 1998 Jan 2001 Company Name － City State Managed collateral Financial Services business unit via Intranet. Customized web-based solutions support marketing initiatives. Assisted business units developing information management processes. Worked team develop Point Of View documents central differentiating company marketplace. Built maintained web-based reference tool using HTML, Active Server Pages, VBscript, Javascript CSS. Reduced e-mail "spamming" improved effectiveness organizational communication channels developing implementing web-based newsletters. Coordinated strategic project initiatives across offices teams. Modeled process tracking, updating utilizing client reference-ability data. Education BA Communication Rutgers University － City State US BA Communication, Rutgers University, New Brunswick, NJ, December 1997 ORGANIZATIONAL MEMBERSHIPS Founding Father Alpha Kappa Lambda Fraternity, Rutgers University, Gamma Gamma Chapter Accomplishments Creative, hands-on Marketing professional experience across industries including Consumer Packaged Goods, Human Resources, Financial Services Information Technology. Able communicate effectively liaison creative, technical business personnel. Demonstrated success solving communication technical problems creative solutions. Recognized streamlining processes fostering teamwork. Expertise includes Affiliations Founding Father Alpha Kappa Lambda Fraternity, Rutgers University, Gamma Gamma Chapter Skills Marketing, Clients, Account Manager, Increase, Interactive Media, Promotional, Satisfaction, Testing, Usability, Usability Test, Usability Testing, Web Based, Web-based, Prototype, Prototypes, Sales, Sales Team, The Sales, Web Portal, Active Server Pages, Css, Financial Services, Html, Intranet, Javascript, Organizational Communication, Solutions, Technical Marketing, Vbscript, Brand Management, Business Development, Client Relations, Copywriting, Human Resources, Liaison, Project Management, Web Design