DIGITAL STRATEGY MANAGER Professional Profile Results-oriented Digital Strategist experience creating strategic alliances internal external stakeholders effectively align with, support key digital business initiatives. Visionary strategic thinker solid experience managing levels multiple projects including budgeting planning. Qualifications User-centered design Project management Paid search Search engine optimization Social media marketing Website measurement analysis Strong communication skills Critical thinking Relevant Experience Leadership: Served key contributing member Senior Leadership team. Design Strategy: Implemented digital strategy managing design, development, content curation digital library branch expand services offered patrons. User Experience Content Quality: Rolled website governance guiding management digital assets. Research Insights: Created website mobile app analytics dashboard measure traffic usage, assess areas improvement. Online Marketing: Managed ad spend $200k consistently increase click rates online sales. Project Management: Managed project goals, timeline, tasks, budget launch 3 website redesigns, 1 new website, mobile iOS application span 18 months. Experience Company Name City State Digital Strategy Manager 01/2015 Current Accountable Library system's digital strategy digital assets including overseeing management 7 websites iOS mobile application. Managed team 2 web professionals multiple interdepartmental teams Librarians, administrators, Executive Leadership. Worked collaboratively vendors keep projects task, time, budget. Spearheaded cross-functional project achieve 12% decrease website bounce rate 18% increase engaged website visits. Strengthened organization brand leading project develop custom iOS mobile application integrating internal systems responsive website. Directed strategic initiative launch new summer program website including management design creatives, user experience, testing content curation. Served mentor junior team members. Company Name City State Web Services Manager 11/2011 12/2014 Managed team 4 Webmasters 44 content contributors across organization. Defined strategy key performance indicators public facing internal websites. Directed strategic initiatives achieve enforce website standards governance model. Identified strategic digital goals measured performance targets. Built financial model new business unit, including management $450k yearly budget. Served City/County Web Governance Board, Public Information Senior Leadership team, Extended Information Services Technology Senior Leadership team. Company Name City State Web Metrics Analyst 02/2008 10/2011 Developed metrics used determine inefficiencies areas improvement across 65 business units within Global Small Medium Business division. Tracked, analyzed interpreted trends website usage engagement data. Conducted analysis business unit website social media traffic data, make design marketing recommendations based findings. Drafted monthly lead revenue reports forecasts. Conducted root cause analysis presented findings recommendations executives stakeholders. Collaborated cross-functional teams implement migration Surfaid Analytics tool Unica NetInsight Analytics platform. Company Name City State Website Administrator 07/2006 02/2008 Updated managed existing website properties. Translated abstract requirements concrete user workflows interactive designs. Drove alignment business requirements, user-centered design methodology technology factors create successful UX designs. Solicited feedback validation business technical team stakeholders. Conducted in-person online user trainings assist employees external committee members managing community content. Designed delivered mission critical change request tool using Microsoft SharePoint ensure highest levels availability performance. Company Name City State Internet Marketing Manager 12/2005 07/2006 Developed website content, meta descriptions page titles support SEO strategies. Directed comprehensive PPC campaigns external clients order increase brand awareness boost rates organic paid click-through. Planned managed ad spend budgets excess $200k. Analyzed performance marketing programs identify best opportunities optimization. Completed strategic competitive analysis assessing strengths weaknesses competitors. Created usability reports outlining pitfalls contribute decreased leads conversions. Designed wireframes identifying recommendations website improvement. Conducted root cause analysis isolated issues presented findings clients stakeholders. Education Master Science Technology Management 2010 University Maryland, University College City State USA Coursework E-Commerce Bachelor Arts Information Systems Management 2004 Wayne State University City State USA Coursework Website Management Skills Website Design Development: HTML5, CSS3, PHP, Drupal, WordPress, InvisionApp, Adobe PhotoShop, Adobe Fireworks, Microsoft SharePoint Online Marketing: Google Adwords, Yahoo AdCenter, Facebook Ads, Twitter Ads Website Measurement Analysis: Google Analytics, Google Tag Manager, Mouseflow, Unica NetInsights, Coremetrics