DIRECTOR Executive Profile Forward thinker expertise marketing, partner acquisition, contract negotiation, communications, project management, collaboration consensus building, combined Master's Degree Business Administration. Professional Experience 02/1999 Current DIRECTOR Company Name － City State Currently lead key discounts initiatives involving technology, branding, marketing, strategy development evaluation new member benefit programs: Collaborate clubs ensure consensus partner marketing, branding, technology efforts, contract negotiations partner acquisition Actively lead club work teams including Discounts Task Force, Member Data Capture Team, Member Offer Database group Discounts Rewards Re-Branding Team. Develop present topics Discounts Sub-Committee Led club discussions resulted unprecedented association-wide promotional commitment discount partners Led staff efforts timely successful evaluation selection vendors discounts technology solution Oversee development multi-channel program marketing materials club use, including social media digital programs Provided thought leadership creation new system provides analytics insights partner performance marketing exposure Led sales acquisition efforts resulted addition numerous key brands Show Your Card Save program, including New York Company, Target.com, DIRECTV, Dell, Circuit City Best Buy Successfully negotiated new partner contracts launched new programs including AAA Prescription Savings, Target.com, Shell gasoline program, Payless, UPS Travel Money programs. 09/1997 02/1999 INTERNET DEVELOPMENT PROJECT MANAGER Company Name － City State Promoted position. Managed overall Internet project technical development AAA.com functionality online travel bookings, routings, travel material requests TourBook look-up. Managed staff four developers directed work Internet designers, content editors technical writers departments. Delivered enhanced national web site application time testing Conducted focus groups determine site usability design effectiveness Oversaw RFP process selection national Internet Service Provider Evaluated internet costs developed recommendations club pricing Collaborated business lines develop specific approaches integrating deploying Internet service delivery channel. 04/1996 09/1997 ELECTRONIC PUBLISHING MANAGER Company Name － City State Responsible aspects America Online (AOL) project interim internet project (AAA.com). Major accomplishments included: Managed accelerated creative technical development AAA.com, using in-house technical publishing resources Built strong working relationships Internet Development Committee members Managed development TourBook, zip code, AAA offices dues, Approved Auto Repair database search functionality Created content promotional programs online sites including two successful online contests doubled site visits promotional period Initiated development secure web site allowing credit card transactions streamlined method receiving online membership applications. 07/1991 03/1996 MARKETING PRODUCT DEVELOPMENT MANAGER Company Name － City State Performed various marketing project management functions within Publishing area. Provided financial/market feasibility analysis potential business opportunities including electronic travel kiosk multi-media venture. Became Marketing Manager Publishing Division January 1993. Developed club travel store program, direct-to-member publications sales test, club marketing programs retail publications. Served 18 months program manager AAA's World Cup soccer national sponsorship. Oversaw club promotions, AAA product development, retail distribution premium product sales/development sponsors. 07/1990 06/1991 VICE PRESIDENT BRANCH ADMINISTRATOR Company Name － City State Managed operations seven branches 45 employees $184 million deposits. Developed managed successful plan maintain existing customer base period government intervention. 10/1986 06/1990 VICEPRESIDENT Company Name － City State Given statewide marketing responsibility January 1990 36-branch institution. Previously directed functions bank's 20-office Daytona region. Managed $750,000 marketing budget staff six. Developed implemented innovative cost efficient marketing plans promote bank products services. Directed several successful multimedia campaigns including one attracted $20 million deposits 90 days. Launched business development program generated $14 million sales three months. Program focused prospect development, formalized sales reporting, sales tracking, follow-up, incentives recognition. Established managed eight-person outbound telemarketing department generated $2 million deposits first four months. 01/1984 09/1986 BUSINESS DEVELOPMENT REPRESENTATIVE Company Name － City State Created Newcomer Program designed attract business people moving area. Managed sales efforts, generated $20 million deposits first five years. Promoted Vice President, Regional Marketing Manager result. 01/1981 01/1984 NEWSPAPER REPORTER Company Name － City State Covered city government, general news feature stories. Promoted business writer reported financial topics studying MBA. Education 1984 MASTER'S DEGREE BUSINESS ADMINISTRATION Stetson University － City State BUSINESS ADMINISTRATION 1981 BACHELOR OF SCIENCE DEGREE Journalism Business Florida Southern College － City State Journalism Business Skills America Online, AOL, Auto Repair, Branding, budget, business development, com, content, contract negotiations, contracts, credit, Database, delivery, Dell, financial, focus, government, Internet Development, Internet Service Provider, leadership, marketing plans, marketing, market, Marketing Manager, marketing materials, MBA, Money, office, multimedia, multi-media, pricing, product development, project management, publications, receiving, retail, RFP, sales, sales/development, sales reporting, Shell, stories, strategy development, telemarketing, web site, writer, zip