SR. MERCHANDISING AUDIENCE LEAD MICROSOFT US ONLINE STORE Summary Sr. E-commerce Merchandiser specializing audience program development targeted marketing campaigns. Extensive knowledge omni-channel retail buying, planning, product development marketing. Highlights Business analysis Online branding Purchase funnel optimization Retail marketing Retail systems Retail buying Competitive analysis Program development Experience Sr. Merchandising Audience Lead Microsoft US Online Store Oct 2012 Current Company Name City State Sr. Merchandiser/Audience Marketing Lead Microsoftstore.com representing combined annual revenue $96M Grew EDU audience revenue +400% YoY within first year launching evergreen offer across multiple categories Spearheaded business development opportunities, partnering Microsoft product management groups create execute meaningful targeted campaigns resulting increased brand awareness, customer acquisition, sales revenue Drove site optimization A/B multivariate testing across site purchase funnel increasing conversion, revenue, improving customer experience End end product management: documenting business requirements, presenting stake-holders, engineering, UX teams, creative reviews, QA, production deployment live site Category lead email marketing campaigns, content, targeting, SEO, SEM internal search term optimization Merchandiser Women's Direct Apparel Apr 2007 Jul 2010 Company Name City State Merchandising/Category Management women's separates apparel direct catalog E-commerce divisions Drove promotional strategies print catalogs, email campaigns, online achieve exceed sales margin targets Partnered design team develop compelling brand right assortment, managed sourcing production process, negotiated costing Directed creative content imagery multiple creative teams develop consistent branded experience across catalog online Utilized Web analytics customer service feedback inform changes increase conversion revenue channels Successfully managed multiple categories combined $70M revenue 20K skus annually Consistently met exceeded margin sales goals despite difficult retail environment Developed executed business strategies supported detailed competitive trend analysis strong creative brand identity Created launched new online denim category eddiebauer.com new multi-shot photography feature, enhanced user experience, customer-centric product detail page content, recommended product suggestions resulting +$8M YoY category comp Assistant Buyer/Buyer Aug 2004 Apr 2007 Company Name City State Launched Endless.com website, Amazon.com's first separate E-commerce brand exclusively offered boutique shopping experience footwear handbags Built retail apparel store ground included implementing QA policies, detail page imaging standards, developing receiving/shipping materials, warranty policies, tools accommodate needs new category Developed strong relationships +110 vendors including: account management, payment terms, costs, returns, damage allowance, free shipping, inventory management, co-op Responsible competitive product pricing analysis improving pricing tools facilitate competitive monitoring well determine markdown schedule liquidation overstock Initiated managed website improvements facilitate navigation merchandising maximize traffic, revenue, conversion Forecasted assortment selection sales plan including unit sales revenue, margins, profit across sub-categories Experience multiple category management Intimate Apparel, Sleepwear, Men's Sportswear, Women's Sportswear, Infant, Swimwear, Outerwear, Handbags, Women's Footwear Teamed fulfillment center create execute receiving shipping processes inventory within new category Grew apparel $10M business within first year Assistant Buyer Jan 2001 Jan 2004 Company Name City State Experience buying, managing inventory, negotiating vendors Managed process maximize sales margin objectives development implementation markdown strategies inventory flow reaction sales trends Managed sales volume, gross margin, turnover control mark-ups markdown allowances, sales promotions, vendor returns shrinkage Executed division marketing plans worked closely advertising create meaningful succinct message print radio Group Sales Manager Jan 2000 Jan 2001 Company Name City State Managed women's shoes, watches, jewelry departments downtown flagship Bon Marche store Successfully managed motivated 40 sales associates Store Manager Jan 1998 Jan 2000 Company Name City State Managed staff 10 leading international retail shoe store Responsible sales, inventory, staffing, visual, store maintenance Consistently exceeded store sales goals company expectations Opened first retail store state, including; recruiting, visual set Trained six managers twenty-five employees Education BA Liberal Studies Society, Ethics, Human Behavior 2001, 2011 UNIVERSITY OF WASHINGTON City State GPA: Dean's list winter quarter 2000 Dean's list winter quarter 2000 Skills 20+ years Retail management, buying, marketing, merchandising Successful fostering productive cross-group collaboration Passionate creating customer-centric shopping experience