PUBLIC RELATIONS/SOCIAL MEDIA MANAGEMENT Summary Public Relations Manager strong communications, event planning, media relations social media experience within consumer brands. Solid experience establishing excellent media contacts within beauty, fashion, technology industries. Strong project management skills ability execute projects effectively efficiently. Served brand representative English/Spanish speaking TV segments nationally regionally; appeared regularly Access Hollywood Live, E! News, NBC San Antonio Living, ABC 7 News, Better Mornings Miami LIVE. Accomplishments Experience Public Relations/Social Media Management 07/2014 Current Company Name Public Relations Social Media Career Highlights: Responsible pitching securing positive press coverage clients media platforms including TV, Print, Digital Social Media Blogs startups Responsibilities: Managing events, lifestyle media relations, entertainment, multicultural (AA Hispanic), beauty fashion, B2B, parenting, sports, natural wellness spirits. Executing brand awareness programs consistent marketing efforts, product campaign events launches. Social Media Management. Public Relations Social Media Manager 11/2012 06/2014 Company Name Responsible execution management strategies supporting content development, influencer marketing, events, strategic partnerships, cause marketing social media campaigns. Managed online print advertising budgets 1M Identified customer needs market research analysis.Defined project company vision, strategies tactics.Oversaw average [Number] new customer inductions per month, including keeping accurate records.Coached less experienced public relations staff members corporate communications practices.Developed corporate communications strategies programs, including project timelines.Conferred production, graphic design web-design personnel coordinate production corporate communications materials.Estimated project costs monitored budgets.Developed monthly public relations social media strategies promote VMU brand, philanthropy special events. Identified engaged pop culture industry influencers help create additional brand awareness garner press. Managed departmental budgets ensure aligned corporate financial goals managed external PR agency Formalized social media strategies grew fan base engaged followers. Authored attention grabbing press releases, prepared information media kits wrote executive speeches needed. Spearheaded media tours device launches. Public Relations/Social Media Manager 01/2009 06/2012 Company Name Operated national international Public Relations Manager The Children's Place; lead public relations communications strategy North America fiscal 2009 2012. Developed executed communications plans intended build brand awareness synergistically drive sales company use multi-channel, multi-partner media campaigns. Functioned PR Manager defining public relations/marketing communications strategy; managed media relations, celebrity partnerships, event planning program execution seasonal collection launches corporate partnership initiatives; led impactful retail PR support programs (+sales). Oversaw PR agency team seven. Managed $1.5M public relations social media spend annually, Implemented Social Media strategies generating 1.1M fans 2009 2012. Responsibilities: Managed quarterly Fashion Shows major media markets across US Canada. Led external PR agency tracking editorial coverage analyzing trends. Maintained relationships editors stylists enhance brand awareness continue keep The Children's Place key player children's fashion category. Managed organize media events introduce new products press. Communicated cross functional teams (sales, marketing, merchandising) seasonal roll outs ensure PR efforts aligned company initiatives order drive sales in-store online. Public Relations Assistant Manager 01/2006 01/2009 Company Name Public Relations Events Career Highlight: Responsible development execution public relations campaigns events maximize company's branding opportunities charitable contribution: Mapped strategic project plans goals, led cross-functional teams execution; Developed methodologies track/analyze initiative results effectiveness; Created executed email, video, intranet communications direct engage 15,000+ field employees around initiative; Scripted CEO senior leadership, wrote press releases. Responsibilities Assisted SVP development execution planning special events related seasonal collections, celebrity events, trade press, charitable causes. Maintained media relationships, coordinated editor appointments, responsible sample trafficking Managed PR projects directed SVP PR including providing direction vendors involved media services, special events, etc. Education B.A Marketing June 2005 Berkeley College Marketing Skills