PRODUCT MARKETING MANAGER Professional Summary Seasoned omni-channel professional skilled collaborating multiple stakeholders determine audience interest develop strategic go-to-market plans align company's business priorities initiatives. Core Qualifications Excellent Communicator Problem Solver Highly Organized Influential Leader Metrics Savvy High Productivity Collaborative Team Player Experience 03/2016 Current Product Marketing Manager Company Name － City State Responsible execution new product development Marketing strategies within Outdoor Golf categories via global domestic sourcing partners. Conduct market research market competitive analysis, customers needs trends identify product gaps sales opportunities. Implement marketing plans, including product positioning, marketing strategies, market strategy insights. Conduct financial calculations maintain products profitability analyze financial reports support strategic recommendations. Execute copy images included marketing collateral briefs creative team jobs photography direction products. Develop marketing tactics including annual printed catalog, e-blasts, direct mail, digital marketing, press releases social media. Implement Continent level catalog promotional pricing strategy, analyzing competitive offerings protecting profitability. Create presentations internal external communication. Work collaboratively cross-functional teams execute recommended solutions improve overall category success. 04/2014 03/2016 Site Merchandising Manager Company Name － City State Responsible creating online assortments, digital promotions, sales metrics Ashley Home Store product. Implemented merchandising, product placement navigation strategies achieve product volume financial objectives. Researched analyzed consumer behavioral characteristics, Ecommerce trends, retail landscape stylistically interpret react emerging market conditions. Worked closely SEO, Marketing, Content, Copy make sure products receiving maximum exposure channels. Used Adobe Omniture Google Analytics analyze traffic patterns keep record customer behavior shopping patterns. 04/2012 04/2014 Assistant Category Manager Company Name － City State Responsible maintaining assortment responsibility $32 million dollars annual sales. Merchandised manage storefronts, site branding, promotional product maintenance. Strategically planned achieved overall goals department- continually measuring ensure profitability. Developed long short term promotional plans relating trends marketing opportunities. Generated analyzed reports, sales recaps, presented meetings. 05/2011 04/2012 Assistant Trade Marketing Manager Company Name － City State Responsible developing annual marketing plans product categories representing $50 million dollars annually sales. Developed trade marketing materials communications. Launched new products programs needed sales meetings. Developed content promotional pricing strategy. Analyzed customer data, segmented accordingly, targeted relevant programs. Created strategic marketing plans evaluate product mix positioning. Continually improved brand strength credibility marketing promotions. Created monthly sales reports, PowerPoint presentations, comparative graphs. 05/2010 05/2011 Assistant Buyer Company Name － City State Responsible buying $6 million dollars product: including maintaining margin, demand sales, inventory levels, marketingof products catalog website. Continually improved brand strength credibility marketing promotions. Maintained ongoing understanding target market competitors. Launched company Facebook page maintained Website Blog. 01/2007 04/2010 Merchandiser Company Name － City State Responsible buying responsibility $25 million dollars worth business annually. Strategically marketed products effective channels possible. Figured applied competitive pricing products selected. Created maintained sales analysis assigned categories. 08/2003 07/2006 Technical Designer Company Name － City State Responsible overall design, construction production approval process garments: including creating technical drawings Adobe Illustrator CS, specifications Web PDM, communicating changes Far East vendors. Education 2009 MBA Business University Phoenix － City State Business Administration 2002 Bachelor Arts Fashion Design Mount Mary College － City State 2000 Study Abroad American Intercontinental University － City England Skills Branding, catalog, communication, competitive, content, Excel, Ecommerce, financial, Google Analytics, graphs, inventory levels, leadership, marketing plans, marketing, market, marketing materials, meetings, merchandising, PowerPoint presentations, negotiator, communicator, navigation, organization, positioning, pricing, pricing strategy, problem solver, research, retail, sales, sales analysis, sales reports, strategic marketing, team player, Website, Word