MARKETING CONSULTANT Summary Value Creator, Marketing Executive: Versatile strategic leader 15 years corporate marketing, business development, account management Fortune 1000, niche, start-up companies. Success healthcare, technology, automotive, retail, consumer-packaged goods. Proven ability grow revenues brand loyalty B2C B2B markets innovative campaigns targeted marketing programs. Contributor team leader experience million-dollar budgets. Entrepreneur mindset creative analytical skills measurable impact. BBA Marketing MBA Management. Skills Strategic Planning Forecasting, Budgets, P L Brand Product Management Channel Strategies Lead Generation Account Management Complex Selling Software Technology Manufacturing Sourcing Sales Enablement Business Competitive Analysis Market Research New Product Development Packaging Creative/Design Content Communications Social Media Digital Events Project Management, Vendor Management CRM Automation Apps Call Center Telemarketing Experience Marketing Consultant May 2011 Current Company Name － City State Marketing services consulting working diverse companies healthcare technology. Client roles vary Consultant, Contractor, Employee marketing leadership managing areas marketing function resources. Experience focuses corporate, startups individuals seeking thrive including:. Marketing Director/Consultant April 2015 December 2016 Company Name － City State Increased profits 60% one year restructure business line. A B2B technology healthcare solutions provider VAR GE Imaging reporting matrix executive leadership Oversaw marketing three divisions support revenue pipeline across diverse vertical markets. Key focus targeting independent hospitals, clinics, physicians bundled implementation, software, managed IT. Develop marketing function oversee telemarketing team campaigns. Lead facilitator GE Imaging IT marketing plan including demand generation, brand development, marketing communication initiatives; utilizing Salesforce, Autotask, WordPress, Project management practices. Developed content digital traditional including presentations, customer stories, video, blog, emails, website. Managed multiple events across vertical markets business healthcare supporting reseller channel strategies new brand product packaging, establishing launch programs, brand standards, calendar, action plans. Sr. Director, Marketing June 2014 December 2015 Company Name － City State A B2B healthcare informatics solutions Employers Payers; reporting President/Cofounder (company sold) Developed brand UX experience two new technology platforms: functionality, design, positioning: $6M target. Oversee communications, brand standards, proposals consulting services, diagnostic reports coordinating team. Created weekly blog strategy: establish calendar, targets, authors drive leads, SEO, content. Manage public relations including media, press releases, distribution target industry contacts. Initiated email campaigns, webinars, social media entry build brand via targeted campaigns lead generation content including whitepapers. Initiated CRM evaluation selection build-out system contacts, leads tracking, email integration. Developed rebranding plan establish primary secondary brands current new products including competitive analysis, positioning, market research, testing, naming, product roadmap, segmentation, identity creation. Developed 2015 marketing plan, calendar budget generate $1M organic growth across largest 750 plan sponsors. Manage 45 branded events including sponsorship exhibits working national regional industry groups, AHIP, AMCP, World Work, SALGBA national industry organizations reaching health plans sponsors. Developed new brand website strategy w/ engagement tools, content, rebranding launching 6 weeks. Marketing Director/Consultant January 2013 May 2014 Company Name － City State National leader hospital revenue cycle solutions; reported President (company-wide cost reductions). Launched new brand/solution identify creation, brand standards, outbound messages, events, websites, campaigns market transition customer base build >$1M new revenue, YR1. Developed annual marketing plan/budget hospital markets PR, >20 new events, sponsorships working HFMA, AAHAM, NAHAM local/regional/national levels. Managed vendors reduce spend $50K. Led market position generate >$50M qualified funnel 2014 revenue; tracking 400% organic sales 75% referral. Injected culture optimism brand revamp, Peer Review award, external focus communications, creative tools. Rebuilt corporate patient-facing websites, Facebook, LinkedIn tracking metrics content SEO SEM manage MRA voice offset competitors' inroads. Revamped patient communications present positioning patient advocacy letters, portal, call center, POS. Developed first annual Customer Satisfaction Survey achieving 30% participation delivery >200 hospital leaders. Director Marketing Executive Team Member May 2011 January 2013 Company Name － City State A B2B healthcare IT RCM start-up physicians/medical groups; company folded two years; reported CEO Targeted physicians 28 states/35 specialties converting customers EHR licenses revenue cycle management services. ​Developed new software launch revenue cycle including brand strategy, digital promotion, user events, PR: $1M YR1. Facilitated 25 trade show events per year supporting national, regional community initiatives. Rebranded practice management software services transitioning 300 independent practices new solution. Established new US lead-gen team US including CRM, market data, reporting talent 25% revenue pipeline. Launched new website design related communication strategies; developed advertising, trade events public relations. Built social media strategy including key sites, blog, ad words, PPC, SEO, content development build leads traffic. Established marketing intelligence function across 300,000 physicians; defined key targets specialties campaigns each; analyzed engagement, pipeline, market trends using CRM, research, satisfaction studies. Managed team 10 including lead-gen specialists outsourced vendors; member Executive team. Director Marketing Executive Team Member November 2008 May 2011 Company Name － City State Aftermarket auto parts distributor/retailer, $2B B2B/B2C; reported General Manager/Corporate VP (recruited new startup 31% sales increase >$48M 2010. Managed 100 trade association events across North America. Relaunched brand new positioning strategy leveraging market research equity entirely new website, ad campaign, e-marketing vehicles. Stabilized sales $37M 2009. Managed customer relationships working national retailers traditional distribution channels service DIY DIFM markets supporting 14,000 store locations North America; created unique marketing support US Canada. Initiated business review strategic plan largest retail customer (3,400 locations) market tests, licensing evaluation new product expansion worth $5M sales 2010. Grew business 42% versus 2009. Managed contributed executive staff member reestablished market sales focus, channel strategies momentum new sales organization. Annual budget >$2M spend >25 branded customer promotion programs. Channel Marketing Manager April 2006 September 2008 Company Name － City State A $150M retail business $2B FKI Industries; FKI sold Melrose liquidated; reported VP Marketing (company divested). Strategically managed >$20M customer merchandising, in-line product promotion programs retail national accounts. Created $5M new brand, Designer Collection program retailers e-tailors: new products, packaging, promotions, Internet advertising, merchandising. Led project management, China sourcing, store rollout. Created new Hickory Hardware brand customer programs including innovative merchandising, lifestyle graphics messaging, website consumer tools, packaging upgrades Menards, Home Depot, Lowe's, CH Briggs: >$50M. Established new corporate New Product Development process tracking; reduced NPD schedules 30%. Established led Lowe's marketing team, hiring resources, setting process, leading monthly service product marketing programs top customer: $20M annually; 11% 2007. Managed agencies vendors upgrade quality marketing strategy, branding graphics, messaging, communications; achieved first consumer ad campaign including consumer print, HGTV sponsorship, on-line market place. Conducted market research projects among Pros DIY consumers establish branding message channel differentiation strategies various products resulting packaging, promotions, new web strategy. Sr. Marketing Manager Consultant September 2004 April 2006 Company Name － City State Start-up B2B company speed clinical trial enrollment, reporting COO consulting area small businesses. Created start-up marketing led implementation brand, sales, channel partners, marketing $1M pipeline. Generated $400K closed contracts first six months $1.2M pipeline targeting pharma, research, physicians. Strategic Market Manager April 1999 September 2004 Company Name － City State Annual sales: $350M A B2B technology services, data, software division Reed Elsevier; reported General Manager/Vice President Responsible Brand/Product Mgt., Customer Service, Business Development, Renewal revenues $2.1M annually. Generated business development revenues $300K annually reseller agreements. Directed database software relaunch emphasis brand/product repositioning outsourcing services, 18% growth. Developed annual marketing plans including direct mail, advertising, tradeshows, public relations, product, sales strategy. Led website redesign brand relaunch, offering integrated marketing multiple target audiences/industry segments. Led acquisition merger opportunities evaluating market position, financial performance, due diligence initial interest. Senior Product Manager August 1996 November 1997 Company Name － City State Annual sales: $120M A design leader marketer gift-wrap, bags, accessories retail channels All Occasion Gift Wrap Accessories. Created revenue $30M programs warehouse clubs, mass merchants, dollar chains. Defined premium gift wrap line positioning, created brand identity, launched new product; $1M new business. Grew revenues private label programs varying distribution channels; incremental $2M sales. Created three new licensing programs, worked licensors, creative, operations resources develop positioning product design; launched field sell materials, displays, trade advertising. Led development merchandising systems including permanent fixtures, promotional displays, in-store signage. Conducted quantitative research evaluate 200 seasonal designs, select sku's, create positioning market materials. Brand Manager October 1990 July 1996 Company Name － City State Annual sales: $400M Berol business, promoted Sharpie Brand Manager: >$150M sales; Accessories, Art, Writing Products Manager $7OM sales; Product Manager: Berol Writing/Office Products: $18M sales; Asst. Product Manager: Art/Writing Products $80M sales. Managed $3M brand marketing budget annual basis tracked monthly; delivered multi-business plans budget. Identified analyzed P L objectives, cost requirements, market pricing, business opportunities. Redefined core brand, created positioning, redesigned products, launched market. Increased sales 27%. Generated new distribution five top retailers: $2M incremental sales via national communications campaign build sales. Branded import line, set quality standards, implemented marketing redefined target segment. Reversed 10% decline. Created intriguing print campaigns national market limited budget timing; $500K budget teen product line. Conducted quantitative research evaluate 200 seasonal designs, select sku's, create positioning market materials. Identified national tie-in partners reduce print campaign costs, increase reach, capture multiple audiences. Managed advertising/P.R. agencies budgets; set objectives, approved media plans, conducted reviews. Initiated delivered $150K 3-phase direct mail campaign target segmented art consumers involving national tie-in partners, product sampling, incentives, communication reaching 80% national market. Supervised brand team; managed priorities, development, marketing projects daily annual assignments. Education Training Inbound Marketing 2017 Hubspot Academy － City State Strategy Facilitation Certification 2010 Leadership Strategies Group － City State Master Business Administration Management Belmont University － City State Management Completed degree keeping full-time career position Marketing University Kentucky － City State Earned 75% expenses, Senior Woman Year Finalist, Who's Who Professional Development Courses: Branding Identity Development, Internet Marketing, Customer Centric Selling, Web Site Design Marketing, How Manage People, Dale Carnegie Leadership Course, Creating Effective Promotions, Leadership Development, Driving Innovation, Advanced Microsoft Office Suite, Writing Effective Copy, Leading Teams Diverse Personalities, P G Leadership Writing Technology: Microsoft Office Suite 2013: Word, Excel, PowerPoint, Publisher, Project; Constant Contact Emma; Survey Monkey; Salesforce, Dynamics; knowledge Hubspot, Hootsuite, Eloqua, Marketo, InDesign, Photoshop, Illustrator, HTML, Software Life Cycle Project Management programs.