PARTNER; BUSINESS DEVELOPMENT Summary A versatile dynamic manager marketing professional (20) years sales, management, marketing promotional experience. A goal oriented trusted leader, able communicate effectively people ages backgrounds, work collaboratively resolve problems motivate team members achieve personal organizational objectives. Highlights Integrity first Quality leadership Excellent written verbal communicator Experienced manager Customer service-oriented Training development Experience 11/2011 05/2014 Partner; Business Development Company Name － City State Joined forces two long-time colleagues build full service marketing agency specialization event/ experiential marketing. Built developed company's overall objectives strategies differentiate marketing agencies. Created documents data used communicate company's capabilities via web-site presentation materials. Built successfully presented various strategic marketing plans prospective clients. Interviewed, hired trained members executional field teams. Worked field/ executional teams ensure performance expectations reached. Built monitored project budgets maximize ROI. 06/2009 10/2011 Regional Manager; Consumer Engagement Company Name － City State Managed transition in-house event marketing structure external event marketing agency recruiting, training coaching on-site executional teams, governing compliance parameters instituting consistent brand imagery messaging. Built implemented portfolio consumer engagement promotions compliance programs focused music festivals concerts cost effectively maximize reach among desired qualified consumers. Effectively managed $1.2 mm operations budget. Standardized functionality consumer flow promotional execution footprints resulting greater brand consistency improved efficiency. Instituted compliance safety parameters consumer engagement promotions large scale events. Experienced (0) accidents (0) compliance issues. Developed system measured impact brand affinity promotions resulting improve effectiveness. Utilized compliance audit resource nightlife consumer engagement program. The result, programming improved via consistent scheduling performance. Lead destruction process suppliers relating dated, non- compliant, unusable material equipment. Acted compliance policy representative company ensure event marketing governance adhered to. 05/2002 06/2009 Regional Event Marketing Manager Company Name － City State Effectively managed strategic event marketing programs within largest sales marketing territory company met exceeded Company desired objectives goals. Developed implemented operational administrative budget $3MM minimal variance resulting strategic focused approach business. Hired, trained developed full-time staff consisting of: (1) Category Growth Manager, (8) Supervisors, 1) Administrative Secretary. Ultimately responsible (200) part time employees charged executing (1,100) Marketing events (428,000) consumer interactions per year. Measured event ROI ensure specific event strategies tactics accurate target. Ensured integration One-on-One Marketing's strategic initiatives throughout Regional event portfolio. Conducted Performance Reviews resulting continued talent development. Worked directly regional sales team provide strategic support sales initiatives new product launches. Involved long term, strategic planning future growth Company initiatives focusing Category Growth. Ensured Regional Programming activities comply Code Corporate Responsibility, Smokeless Tobacco Master Settlement Agreement, Company guidelines policies. Partnered legal department provide oversight contractual matters compliance training development delivery. 05/1998 05/2002 One-on-One Marketing Supervisor Company Name － City State Built brand imagery incorporating lifestyle activities (150) relevant events (i.e., Motorsports, Rodeo, Outdoors). Effectively trained, developed lead part-time staff ranging 15-30 employees. Managed combined budget $200,000. Conducted detailed analysis Nielsen Industry Sales data determine priority markets within region; worked closely Regional Sales Analysts develop key marketing initiatives align regional demographics sales volume. Developed implemented Regional Tactical Action Plan support Company's Sales/Marketing objectives. Integrated extensive Print Media Plan maximize exposure marketing opportunities. 02/1992 05/1998 Sales Representative Company Name － City State Worked sales territory South Texas consisted (350) retail calls, (3) distributors, (5) chain accounts. Responsible pre-set product distribution, retail product mix, vendor placement, ordering inventory educations, point sale display items. Worked Trade Shows sell designated promotional displays. Managed numerous Part-time employees assisted retail sales coverage. Education Bachelor Arts Degree Communications Stephen F. Austin State University － City State GPA: Dean's List recognition Social fraternity member Dean's List Skills Seasoned Leadership, Experienced Manager, Motivated, Balanced