SENIOR MARKETING MANAGER Executive Profile Savvy Marketer 12 years experience helping sales teams fill funnel high quality leads. My ability take growth hacking approach lead generation helped lead teams exceed objectives within every aspect customer lifecycle. My passion marketing centered around customer acquisition, brand awareness nurturing growth business development strategic partnerships. Skill Highlights Partner Marketing Paid Social eCommerce Paid Search Email Marketing Branding Analytics B2B B2C CRO Content Marketing Lead Generation SEO Core Accomplishments Senior Marketing Manager Developed Customer Segmentation Persona's leveraging historic sales data. Grew Online Subscriptions 30%, revenue grew 43% (Q1 Q2 vs. Q3 Q4) Professional Experience Senior Marketing Manager May 2016 Current Company Name － City State Improved Organic Traffic 40% applying best practices launching Content Marketing strategies Grew Online Subscriptions 50%, revenue grew 43% (Q1 Q2 vs. Q3 Q4) Improved eMail Marketing open rates 37%, click rates 117% A/B testing established departmental best practices Grew OEM Partner Marketplace downloads 4x applying App Store Optimization best practices Developed Paid Search strategy resulted YOY MQL's Growth 2016 (Q3 330%, Q4 617%), 2017 Q1 112%. Digital Marketing Consultant Sep 2014 Apr 2016 Company Name － City State Discovered growth opportunities data analytics optimization Developed Program Roadmap Clients Marketing Campaigns. Developed Managed B2B Lead Generation Campaigns across multiple marketing channels Worked Closely Clients marketing vendor Re-launches Optimization Implementation. Digital Media Manager Oct 2008 Aug 2014 Company Name － City State Worked closely Product, Sales Marketing new Product Releases Managed team 9 Account Managers Decreased Advertiser churn rate 37% optimization best practices Developed Quarterly Strategic Plans address Sales goals Managed drove team generate $16 Million Ad Revenue. SEO Manager Sep 2007 Jul 2008 Company Name － City State Developed Digital Marketing Strategic Plan Playphone Partners Generated $12 Million Revenue (100k mobile subscribers) Partner revenue increased 37% Managed Analytics SEM, SEO Mobile channel. Campaign Manager Feb 2005 Sep 2007 Company Name － City State Manage In-House SEM Budget $5MM Annually. Developed A/B Multivariate UX testing across SEM SEO Channels. Managed $1M Publisher Revenue. SEO Associate Jun 2004 Feb 2005 Company Name － City State Developed Executed Link Building Strategies. Increased DVD Movie Channel Traffic 60%. Developed SEO Strategy applied editorial content. Communications Intern Oct 2003 May 2004 Company Name － City State Content Marketing. Email Marketing. Press Release Development. Education Masters Business Administration 2015 Saint Mary's College California － City State Bachelor Science Public Relations 2004 San Jose State University － City State Public Relations Skills Marketing Automation, Strategic Partnership, Business Development, Analytics, Management