CEO PRESIDENT Executive Profile Senior marketing executive experienced music, sports entertainment industry ability build market presence. Track record accelerating growth creating executing integrated marketing strategic marketing programs improved visibility, sales, account base. Product Development Social Media Marketing Strategic Marketing Planning Multi Media Marketing Advertising Print, Broadcast, Web Internet Leadership/Team Building Brand Image Development Management Promotions PR Management Vendor Sponsor Negotiations Market Research Competitive Analysis Skill Highlights Product Development Social Media Marketing Strategic Marketing Planning Multi Media Marketing Advertising Print, Broadcast, Web Leadership/Team Building Brand Image Development Management Promotions PR Management Vendor Sponsor Negotiations Market Research Competitive Analysis Core Accomplishments Successfully developed products ground produce substantial revenue growth. Launched successful marketing initiatives new clothing lines first year sales ranging $1.8 M $15M sales Collaborated worked record labels accomplishing sales 100 M album singles sold Expert management capabilities include strategic planning, P& L accountability, budgeting supervision. Forged innovative partnerships businesses, sports music agents joint-development alliances. Highly profit-oriented; committed increasing efficiency, maximizing contributions employee. A record success managing advertisement agencies, sports music agents achieve record success marketing initiatives. Achieving $10 M retail sales Artist rapper T.I's Akoo Brand first year business Professional Experience January 2011 Current Company Name City State CEO President A full service branding marketing consultant company who's goals objectives achieve highest standards possible everything do. We committed Our goals priorities offer service enable Our clients brands best opportunities increase business simultaneously reaching goals. We approach clients projects high level competitive creativity flair well service Our clients highest professional level. January 2011 Current Company Name City State Creative Director/ Owner Successfully developed products ground produce substantial revenue growth. Launched successful marketing initiatives new clothing lines music album releases. Expert management capabilities include strategic planning, P& L accountability, budgeting supervision. Forged innovative partnerships businesses, sports music agents joint-development alliances. Highly profit-oriented; committed increasing efficiency, maximizing contributions employee. A record success managing advertisement agencies, sports music agents achieve record success strategic marketing plans initiatives Responsible daily operations company Implemented marketing strategies special event planning clothing line. Collaborated marketing public relations agencies secure strategic partnerships artist record labels etc secure product placement endorsement opportunities brand exposure Managed national sales team 8 5 sales representatives 3 sales assistants) Negotiated advertising rates placed advertising prime print media outlets, websites blogs Led marketing efforts ensuring company consistently surpassed sales goals. Collaborate sales build execute effective retail marketing plans build exposure brick mortar locations popular line retailers Liaison manufacturing company factories insure proper manufacturing distribution brand /product. April 2009 June 2011 Company Name City State Executive Brand Consultant Brand Manager Kemistre 8 Oved Apparel Group Provided marketing strategic planning Oved Apparel brand Akademiks PRPS/PRPS Goods Parish Nation Born Fly Co Developed effective social media marketing campaigns brands developing partnerships fashion/lifestyle bloggers stylist fashion editors. Formed strategic partnerships artist, managers, athletes trendsetting personalities secure product placement and/or endorsement opportunities secure exposure Collaborated sales retail partners develop effective strategic retail marketing plans drive customer sales traffic Researched worked design team product development trend analysis planning collections brands. January 2004 August 2009 Company Name City State Vice President Marketing Provided marketing business leadership focusing industry verticals; Delivered immediate impact successful strategic partnerships vigorous market development exceeding projected sales $8M, producing $15M. Successfully oversaw increased brand awareness five brands including Akoo, Play Cloths Personally secured clothing deal AKOO brand actor rap star T.I. projected produce 10M sales first year business. Manages relationship sports agents, athletes, artists, music fashion executives execute successful advertising media projects. Played key role identifying developing new relationships and/or partnerships notable business entities community leaders. Credited highly successful accessing negotiating local national media opportunities. Effectively assists sales product placement recommendations acquiring key influencer accounts leading overall sales growth. Develops tactical marketing plans support overall system-wide sales plans. Collaborated Creative Director trend analysis collection. Researched worked production design team product development quality control issues. January 2001 December 2004 Company Name City State Vice President Marketing Brand partnerships include famous artist tastemakers including MIA, Kid Sister, DJ Clue JadaKiss ,Keyshia Cole Allen Iverson Developed implemented marketing plans staff 5 develop brand awareness Akademiks Clothing Company led becoming 3rd top selling urban clothing line first year. Explored followed-up leads marketing opportunities across country. Researched developed Co-op retail marketing programs retailers nationwide. Leveraged music, entertainment, sports relationships promote Akademiks brand. Identified coordinated notable fashion stylist achieve strategic product placement opportunities. Developed first major ad campaign urban collection featuring multi platinum artists JadaKiss, Fabolous, DJ Clue Instrumental projected first year sales $9 million dollars Sponsor For major radio marketing convention The Mix Show Power Summit In South Beach Miami February 1998 July 2001 Company Name City State East Coast Dir. Radio Marketing Promotions Accountable securing radio play exposure Interscope artist including JadaKiss, Eminem Gwen Stefani 50 cent Critical part successful album sales co-venture labels Ruff Ryder Ent. Shady Records Aftermath Records developing new artist/ label TDE Kendrick Lamar Instrumental album sales various Interscope Records artist Dr. Dre,BEP Black Eyes Peas Wil. I. AM Fergie Created new revenue streams co branding opportunities Lifestyle Brands. Planned implemented marketing promotional strategies artists joint ventures increase sales. Increased airplay Arista artists creating relationships Regional Directors Promotion market. Proposed various actions lead improving health profitability company. Orchestrated domestic international promotional radio tours artists. Conducted Sales research retail outlets. Maintained quarterly departmental budgets, financial statements, staff 20 people. Developed effective strategic marketing plans contributed platinum sales Interscope Records Artist A&R Consulting Effectively connecting writers producers artist labels March 1994 July 1998 Company Name City State Sr National Director Marketing Created innovative business solutions applying leading-edge marketing plans, leading record breaking record sales various artists. 100 Million records sold worldwide) Played critical part successful album sales co-venture labels Bad Boy LaFace. Spearhead strategic marketing plans secure radio airplay major radio outlets formats Managed nationwide college radio rep team 20 college reps nationwide) secure exposure artist college radio campuses Instrumental album sales various Arista artists including Whitney Houston, Tony Braxton, Usher. Planned implemented marketing promotional strategies artists joint ventures increase sales. Increased airplay Arista artists creating relationships Regional Directors Promotion market. Proposed various actions lead improving health profitability company. Orchestrated domestic international promotional radio tours artists. Conducted Soundscan research retail outlets. Maintained quarterly departmental budgets, financial statements, staff 20 people. Developed effective strategic marketing plans contributed one Arista's successful years labels history 365 Million one year ). Education 1996 Binghamton University City State Broome Marketing Business Admin Bachelor Science Skills advertising, branding marketing, budgeting, budgets, business solutions, competitive, consultant, creativity, Creative Director, communications, edge, event planning, fashion, financial statements, leadership, Design ,Director, marketing analysis ,operation management, marketing plans, marketing strategies, marketing, retail marketing market development, negotiating, multi media, product development, producing, profit, Promotion, public relations, quality control, radio, research, retail, selling, sales, sales plans, strategic, strategic marketing, social media marketing ,strategic planning, supervision, trends, websites, event planning