DIRECTOR OF PR SOCIAL MEDIA Executive Profile Dynamic results-driven Senior Public Relations Executive 7 years experience impacting brand presence, performance profitability internationally. Strategic leader notable success development execution public relations, marketing social media campaigns. Well-connected individual extensive global network editors, journalists, stylists, producers, talent agents fashion influentials. Well-versed multiple social media platforms proven track record establishing social media presence. Areas Expertise Media Relations Marketing Collateral Development Market Launches Strategic Planning Execution Internal Communications Acceleration Social Media Footprint Social Media Strategy Execution Budgetary Planning Client Relationship Management Strategic Partnerships/Alliances Community Outreach Crisis Management Event Planning Fashion Show Production Data Analysis Professional Experience Director PR Social Media 06/2015 Current Company Name City State Lead PR Social Media Strategy relaunch dELiA*s, successfully repositioning company leading teen brand among competitors. Managed critical sponsorship opportunities dELiA*s Teen Vogue's Back To School Program, 5 Seconds Summer Concert Series, BearPaw x dELiA*s free ads Geoffrey Tron Screen Times Square. Secured extensive Press Social Media coverage dELiA*s November Catalog Cover: Teen wonderchef NY Times Cover Star, Flynn McGarry. Spearheaded managed PR Social Media Campaigns Alloy Apparel took critical market share social media footprint Long Tall Sally leader Tall Women's Clothing 6 months. Initiated use User Generated Content (UGC)on brand's website paid ads, resulting substantial increase positive brand sentiment, brand awareness brand revenue Increased brand revenue companies social media efforts amounted revenue 5 times bigger initial investment. Created brand ambassador program companies included series high-profile bloggers, influencers celebrities cost brand served continuous form income brand awareness Collaborated E-Commerce Marketing support drive key promotions organically well paid media campaigns Provided in-depth data analysis social media reporting brand Managed budgets made best use budgetary funds Managed internal team 3, external PR agency, external ad agency, 1 UGC management agency. Nurtured cultivated strong relationships Fashion Directors, key Trade, Ad Finance publications, Fashion Stylists Bloggers contemporary teen markets. PR Manager 02/2012 06/2015 Company Name City State Primary Press Liaison Foley+Corinna, Isabella Fiore, Snob Essentials, Charlotte Ronson, L.A.M.B.and NARR. Managed staff 4 employees development execution global public relations, event planning, marketing advertising programs US South Korea. Secured continuous stream high-profile celebrity, blogger, fashion influencer, TV, print web placements brand. Secured strategic partnerships CFDA, Faberge's Big Egg Hunt, Christie's, Studio A School, Covet Fashion, Refinery29 Shops, Celebrity Exotics, Lucky Shops, SpringNYC cost company. Seasonally collaborated Seventh House PR, Factory PR, HL Group, Autumn Communications, Paul Wilmot Communications event fashion show production, West Coast initiatives celebrity seeding opportunities. Initiated lead Brand Revival initiative Isabella Fiore. Managed strategy around launch Foley+Corinna, Isabella Fiore Snob Essentials HSN. Played incremental role Brand Strategy development, Marketing activation Brand Extension Initiative. Responsible charitable initiatives. Assisted production Charlotte Ronson L.A.M.B. fashion shows presentations NYFW. Served official company spokesperson. Account Executive 07/2011 02/2012 Company Name City State Managed 8 client accounts (Jewelry, Accessories, Contemporary Clothing, Handbags, Denim) Secured numerous high-visibility product placements maintaining close communications major celebrity representatives/stylists, top editors, bloggers high-fashion tastemakers. Brought 21 new potential client accounts within 2-month period Spearheaded organizing partnerships/collaborations charity organizations (Project: Camille Zarsky Charity Water) Introduced dynamic collaboration initiative celebrity endorsements up-and-coming designers Supervised social media activity 3 client accounts Spearheaded Shine Media's international service outreach Paris Produced tangible increase brand awareness customer demand client. PR Marketing Coordinator 09/2009 02/2010 Company Name City State Handled communications press, media, stylists celebrities. Researched secured 12 luxury advertising partners. Covered shows conducted interviews designers New York Fashion Week (September 2009). Negotiated new high-profile partnership opportunities. Public Relations Executive 01/2009 07/2011 Company Name City State Managed client accounts (Ready-to-Wear, Accessories, Lifestyle, Hospitality, Education. Secured magazine covers celebrity placements history agency (Beyonce, Rihanna, Taylor Swift, Vanessa Hudgens, Kelly Clarkson, Scarlett Johansson, Paris Hilton, etc.) Wrote, formatted disseminated key press materials (press news releases, fact sheets, bios, newsletters). In charge agency's social media pages, website content updates email newsletter. Actively seeked secured new partnership sponsorship opportunities (Swarovski, CFDA). Produced annual reports, new client proposals, new marketing advertising material agency clients. Communicated daily major national international publications, newspapers, stylists bloggers regarding sample requests media placements. Fostered relationships networking opportunities colleagues, clients media. Organized produced Fashion Week presentations, launch events press previews variety clients. Managed US press Inaugural Event Burj Khalifa Tower Dubai. Public Relations Associate 08/2008 10/2008 Company Name City State Assisted aspects preparation production eight fashion shows New York Fashion Week (Mara Hoffman, Alexandre Herchcovitch, Buckler, Sabyasatchi, Yigal Azrouel, Araks, Jeremy Scott, House Holland) Preparation execution high-profile events after-parties Fashion Week Created daily monthly Press Clips Updated Press, Trade Media Contact Lists, Responsible sample trafficking sample database. Public Relations Global Communications Assistant 11/2007 05/2008 Company Name City State Played key role communications launch Vera Wang's new advertising campaign Greece. Assisted production Vera Wang's Ready-to-Wear Lavender Label fashion shows NY fashion week (February 2008). Responsible sample trafficking publications (sending, monitoring receiving samples). Created monthly credit reports. Marketing Intern 11/2007 04/2007 Company Name City State Assisted company presentations new clients. Edited press marketing materials. Communicated high-end accounts delivered brand assets needed (Barneys, Selfridges, Harvey Nichols, The Mandarin Oriental). Handled sample requests. Education Master Science Marketing 9/2006 UNIVERSITY OF BATH City United Kingdom Bachelor Science International Economic Political Studies 9/2005 UNIVERSITY OF MACEDONIA City Greece Minor: Political Studies Diplomacy Thesis: The Phenomenon Brand Extension International Luxury Brands Model United Nations (MUN) General Assembly UN (2014) Supreme Court The Hague (2013) Languages Greek Native, English (US Resident) Fluent (Proficiency Cambridge, TOEFL), French Fluent (Sorbonne I), Spanish Intermediate (Basico), Japanese -Beginner (1 year) Technical Skills MAC OS, Microsoft Office, Word, Excel, PowerPoint, Outlook, Photoshop,Cision, Fashion GPS, Social Annex.