PUBLIC RELATIONS EXECUTIVE Professional Summary A highly skilled public relations, communications special events executive 15 +years public relations, business development operations experience. She strong strategic thinking planning skills; able achieve goals high efficiency within tight parameters. Outstanding interpersonal management skills; establishes rapport credibility quickly. Ms. Alexander excellent team project leadership qualities. Highly articulate written spoken word, quick thinking, possesses sound judgment. Ms. Alexander maximizes business effectiveness; experienced managing working databases software including Excel, Power Point, Outlook Cision. Skills Media relations Strategic management Event planning Print media expertise Strategic Thinking Excellent Planning Skills Outstanding interpersonal management skills Work History Public Relations Executive 08/2002 Current Company Name – City State Sign new business, write PR proposals, broker talent deals, maintained client relationships, supervised music red carpet events, provided crisis PR managed staff. Responsibilities also include creating, implementing executing creative press campaigns special events recording artists, professional athletes, television film personalities well music, lifestyle entertainment companies; along VIP/Celebrity event management. Delegate tasks oversees staff includes: associate publicists, managers, coordinators executive assistants enhance publicity skills involvement local publicity efforts along promoting appropriate performances. Works directly clients, creating implementing targeted marketing plans pitching clients media coverage. Pitch major market media, building relationships increase client's visibility marketplace create new business opportunities. Relationships key players celebrity market talent, publicists, agents, managers, stylists editors. Create accurate budget estimates client's long term short term campaigns. Strong understanding social media social media trends. Prepare bi-monthly status reports media activities included press clippings press analyzes media coverage. Create campaigns special events, award shows, showcases event-related press. Pitched secured media coverage local, national, international media outlets television film productions. Assess new business leads, participate pitch development and/or presentation. Senior Director 08/2000 08/2002 Company Name – City State · Responsible creating implementing press campaigns high profile artists: Create implement full national campaign artists: K-Ci JoJo, Jodeci, Chante Moore, Jesse Powell, KeKe Wyatt, Jaguar Wright, Archie, Magic Johnson Music, Nicci Gilbert (Brownstone) Steve Harvey well coordinating music press films: Two Can Play That Game Brown Sugar. · Garnered unprecedented media resulting numerous placements talk shows, business programs, cable, national print, social media, women men magazines well trade publications, sports, fashion magazines, among others. · Developing long short-term online, print on-air media strategies alignment corporate artists objectives. · Structuring long term PR plans program recommendations artists. · Supervised secure national local television coverage, along coverage industry trade, music consumer magazines. · Set-up artist releases: video shoots, EPKs, press kits, etc. · Responsible writing press materials press releases, biographies, media alerts, bullet points artist interviews, etc. · Responsible every aspect coordinating photo shoots talent series including working departments hire photographers, scouting locations, planning budgets, etc. · Coverage red carpet special events. Senior Account Executive 09/1993 08/2000 Company Name – City State · Successfully designed, created implemented PR projects, special events publicity campaigns recording artists, producers, record labels entertainment companies. · Implemented PR strategies grew client business increase Rogers Cowan's Entertainment/Music/Special Events department billings 30%. · Lead strategy sessions new existing accounts develop strategy implementing successful client press campaigns. · Supervise account work performed account executives associate account executives. · Accountable quality control final review press releases, media alerts PR related correspondences. · Managing event publicity, updating media contact lists databases; brainstorming PR|Marketing strategies overseeing tour press. · Maintain anddevelop relationships key media, including writers, television bookers online outlets Work secure national, regional, tour press (TV, print, online) · Worked extensively talent representatives, in-house publicists, agents managers celebrity-oriented initiatives. · Coordinated media major awards shows: National Academy Recording Arts Sciences (The GRAMMY, MusiCares “Person Year” Tributes Concerts, Don Cornelius Productions (Soul Train Music Awards, Lady Soul Awards Soul Train Christmas Starfest) Arista's 25th Anniversary Celebration The Blockbuster Awards among others. · Managed events executed entertainment Chris Tucker, Kenny “Babyface” Edmonds, (Academy Golden Globes campaigns) Fox Music Group, Boyz II Men, Lionel Richie, Chante Moore, Deborah Cox, Tamia, Tracie Spencer, Dave Koz, The Temptations, The Bees Gees, Kurupt, Shep Crawford, (Songwriter|Producer) Warner/Chappell Music Publishing well assisting Quincy Jones, Tupac Shakur, R. Kelly, OutKast Jamie Foxx accounts, among others. Education Bachelor Science Business Management University Phoenix City State Business Management Associate Arts Law Los Angeles City College Legal Studies/Paralegal (Entertainment) 3616 Cardiff Avenue #109 Los Angeles, CA 90034-4085 Associate Arts Law Legal Studies/Paralegal (Entertainment) Los Angeles City College City State Skills photo, artist, Arts, Avenue, billings, budgets, budget, bi, cable, CA, client, clients, databases, event management, Special Events, fashion, film, Legal, Magic, Managing, Marketing strategies, marketing plans, market, materials, Media Relations, Works, Paralegal, press kits, press, press releases, PR, Producer, proposals, publications, Publicity, quality control, Recording, strategy, TV, television, video Additional Information Play vital role event awards show facilitation (Soul Train Music Awards, MTV Awards, GRAMMY, NAACP Image Awards, America Music Awards, BET, etc.), including artist coverage red carpets artist bookings ancillary activities. Direct production approvals press releases, videos, photography, press kits PR tools necessary communicate image, product, spokespeople Clients included: NBA All-Star Weekend/Los Angeles (2011) Dallas 2010), BET Awards, Russell Simmons/Phat Farm Fashions (Gifting Suite), ASCAP (Music Expo, Pop Music Awards Film Television Music Awards), Tony Rock (Actor/Comedian) Roshanak Filmswork.