CONSULTANT Executive Profile Marketing Executive offering outstanding presentation, communication cross-cultural team management skills. High-energy, results-oriented leader entrepreneurial attitude. Desires high-level position professional corporate environment. Skill Highlights Hubspot/SEO Marketo Google Analytics/PPC Wordpress Salesforce.com Project Management Basecamp JIRA MS Project Trello Core Accomplishments Project Management: Introduced SCRUM marketing team, resulting 15% increase productivity. Created metrics-based reporting marketing sales teams track conversions. Human Resources: Spearheaded new-hire program increased retention. Operations Management: Initiated geo-local landing page PPC strategy, resulted 35% lift conversion within million dollar per month budget. Handled SEO strategies related creating successful advertising new dealer program growing affiliate channel 44%. Staff Development: Launched well-received refresher program professional development courses staff. Created self assessment rubric measuring growth. Professional Experience Consultant Jan 2015 Jan 2016 Company Name City State Created new revenue streams via LinkedIn Meetups. Generated new business inbound lead generation campaign. Captured local market share small business clients partnership referral program. VP Marketing Oct 2012 Jan 2015 Company Name City State Spearheaded mega PPC campaign, resulting 53% increase revenue year year. Generated new business SEO PR campaigns. Created new revenue streams cutting unnecessary expenditures $89,000. Held accountable daily goals 150 systems, often exceeded. Improved customer experience via Website relaunch mobile Ecommerce implementation. Forecasted, trend analysis, lifecycle/product marketing, promotions, product testing, affiliate customer base marketing. Trained sales pods new product rollouts provide rebuttals based product knowledge competitor intelligence. Director Marketing Jun 2011 Sep 2012 Company Name City State Generated increased revenue 45% acquiring upselling clients: Codank Software, Checkpoint Technologies, Security Guard Exchange, Lowes, Mercedes Benz, Toyota, Bank America. Developed directed strategy launch new viral campaign based entirely shoestring budget yielded 1,500 participants. Instituted project management allow clients manage campaigns effectively, increasing productivity 15%. Coordinated corporate events Mayor Fox Charlotte, CBI (non-profit) clients. Negotiated client contracts including: terms conditions, pricing services including customized, digital strategies clients. CEO/Client Success Officer Jul 2006 May 2011 Company Name City State Liaised clients ensure 100% satisfaction including first call resolution (98% FCR). Conducted sales implemented marketing plans local PR strategies increasing impressions 200%. Designed implemented digital marketing projects time budget. Ensured monthly rent paid time pursued delinquent payments timely manner. Director Marketing Jun 2009 Feb 2010 Company Name City State Executed hands-on Interactive-Digital, IT, Analytics, SEO, SEM, SMO, Vendor Relations, Analytics leverage multi-million dollar budgets. Full redesign/rebrand Ecomm implementation Dental, Medical, Veterinary Special Markets. Developed SEO friendly, Social Media enriched site Henry Schein. Conducted usability, beta multivariate testing new site launch. Interactive Consumer Marketing Manager Nov 2008 Jun 2009 Company Name City State Developed directed strategy launch new Optimum Auto product became #1 market place next 11 months launch. Solely drove online traffic PPC SEO resulting $4 million Auto sales 3 months. Branded Optimum Homes campaign launched promotions, blog multi-media drive revenue 60%. Executed hands-on SEO/SEM/PPC/SMO optimization large company sites, email campaigns analytics newsletters, Press Releases Ad placement. Education Master's Degree Arts English, Business Multicultural Education Stony Brook University City State GPA: GPA: 4.0 English, Business Multicultural Education GPA: 4.0 Six Sigma Black Belt Certified Project Management MSI Bachelor's Degree English Hofstra University City State English Languages Fluent French Creole, Proficient Spanish Russian Interests Golf, volleyball, cooking, boating. Publications Published: August 2009's Search Engine Strategies Magazine (SES) article entitled, "SMS vs. WAP" *Published: Front Page June 2009's Search Engine Strategies Magazine (SES) article entitled, "What Web 3.0?" 2 page article page 28 *Published: Front Page May 2009's Search Engine Strategies Magazine (SES) article entitled, "Widget World," full page article page 22 *Business Leader Magazine page 35-Mover Shakers article bio Additional Information HONORS Deans List, Academic Scholarship, Published Poetry, Nominated International Society Poets Poet Year award 1999, Invited read poetry receive "International Poet Merit" Award Medallion ninth annual International Society Poets Convention Symposium Washington, DC. ACHIEVEMENTS Radio Guest Business Leader radio; October 2013 Nominated Charlotte's Leader's Under 40- Class 2, January 2012 WINNER Charlotte Triad "Movers Shakers Award 2011," presented Business Leader Magazine. Radio Asked Guest Speaker Steve Jobs, MACTECH Conference Nov, 2010. VOLUNTEER/CHARITY WORK Assistant Scout Master Boy Scouts America, Troop #565, American Heart Association Red Cross. Pay It Forward National campaign MSU, University Florida University Southern Alabama. Mentor young entrepreneurs MicroMentor.org- May 2015-current. Skills Adobe, Agile, SCRUM, analytical skills, social media, SEO, SEM, PR, pricing, product marketing, product testing, optimization, promotions, writing proposals.