PUBLIC RELATIONS SPECIALIST AND BRAND CONSULTANT Summary With many individuals applying position within organization, decide best candidate? Successful public relation professionals need creative, dynamic, organized, team-oriented strong desire succeed qualities I recognized previous roles. I worked iconic fashion brands ANN Inc. The Children's Place I managed national international media relations, special events served camera company spokesperson. I consistent record creating, implementing leading extremely successful public relations campaigns executing high profile events. As note, I solid interpersonal skills, ability interface individuals levels. I also strong talents creating, writing, producing communication pieces. My organizational skills allowed prioritize schedules complete projects within time budget guidelines. Highlights MS Office Suite: Word, Excel, Access, PowerPoint, Project Pro; Cision, Google Analytics, Lexis Nexis, Fashion Experience Public Relations Specialist Brand Consultant July 2014 November 2015 Career Highlights: Responsible pitching securing positive press coverage clients media platforms including TV, Print, Digital Social Media Blogs consumer brands startups. Responsibilities: Execute media plans development media strategies, writing press releases, tracking follow releases engagement editorial writers editors. Partner key stake holders marketing efforts, partnerships, events new product launches. Social Media Management; content creation, blogger outreach analytics Educate brand stakeholders regarding image, elevator pitches, key points branding, media exposure, public speaking, event programs general public relations activities. Public Relations Social Media Manager November 2012 June 2014 Company Name Career Highlight: Responsible execution management public relation strategies support company initiatives efforts garner press, create relationships key members media influencers Responsibilities: Developed monthly public relations social media strategies promote VMU brand, philanthropy special events. Identified engaged pop culture industry influencers help create additional brand awareness garner press. Managed departmental budgets ensure aligned corporate financial goals managed external PR agency. Formalized social media strategies grew fan base engaged followers. Authored attention grabbing press releases, prepared information media kits wrote executive speeches needed. Spearheaded media tours device launches national level. Public Relations Social Media Manager January 2009 June 2012 Company Name Operated national international Public Relations Manager The Children's Place; lead public relations communications strategy North America fiscal 2009 2012. Developed executed communications plans intended build brand awareness synergistically drive sales company use multi-channel, multi-partner media campaigns. Functioned PR Manager defining public relations/marketing communications strategy; managed media relations, celebrity partnerships, event planning program execution seasonal collection launches corporate partnership initiatives; led impactful retail PR support programs (+sales). Oversaw PR agency team seven. Managed $1.5M public relations social media spend annually, Implemented Social Media strategies generating 1.1M fans 2009 2012. Responsibilities: Managed quarterly Fashion Shows major media markets across US Canada. Led external PR agency tracking editorial coverage analyzing trends. Maintained relationships editors stylists enhance brand awareness continue keep The Children's Place key player children's fashion category. Managed organize media events introduce new products press. Communicated cross functional teams (sales, marketing, merchandising) seasonal roll outs ensure PR efforts aligned company initiatives order drive sales in-store online. Assistant Manager January 2006 January 2009 Company Name Public Relations Events Career Highlight: Responsible development execution public relations campaigns events maximize company's branding opportunities charitable contribution: Mapped strategic project plans goals, led cross-functional teams execution; Developed methodologies track/analyze initiative results effectiveness; Created executed email, video, intranet communications direct engage 15,000+ field employees around initiative; Scripted CEO senior leadership, wrote press releases. Responsibilities Assisted SVP development execution planning special events related seasonal collections, celebrity events, trade press, charitable causes. Maintained media relationships, coordinated editor appoin tments, responsible sample trafficking. Managed PR projects directed SVP PR including providing direction vendors involved media services, special events, etc. Education B.A Marketing June 2005 Berkeley College Marketing Languages Native fluency Spanish Personal Information I know I make positive contribution company look forward discussing capabilities detail. I available personal interview convenience. I know busy, many applications review, please let know wish discuss requirements ability meet them. Thank time consideration. Sincerely, Lorena Pino Additional Information I know I make positive contribution company look forward discussing capabilities detail. I available personal interview convenience. I know busy, many applications review, please let know wish discuss requirements ability meet them. Thank time consideration. Sincerely, Lorena Pino Skills agency, branding, budgets, content creation, clients, direction, editorial, editor, email, event planning, special events, Fashion, financial, functional, Google Analytics, GPS, image, leadership, Lexis Nexis, marketing, marketing communications, media plans, media relations, merchandising, Access, Excel, MS Office Suite, PowerPoint, Word, press, press releases, PR, project plans, Public Relations, public speaking, retail, sales, Spanish, speeches, strategy, strategic, TV, video