DIGITAL MARKETING SPECIALIST Summary I'm creative retail-marketing professional 10 years experience managing omnichannel marketing campaigns. My specialties include digital marketing media, direct marketing strong emphasis direct mail, CRM database testing, customer segmentation, event promotions, credit, loyalty project management. I innate ability effectively efficiently execute complex marketing campaigns fast paced environment tight timelines. Highlights Experience Company Name May 2013 January 2015 Digital Marketing Specialist City State Responsible discovery development marketing strategies desktop mobile drive traffic sales meeting ROI goals. Assisted development, launch management customer acquisition CRM retargeting program created attribute in-store purchases online behavior. Assist planning, execution analysis display advertising various online media networks support marketing campaigns. Optimize SEO SEM campaigns utilizing reporting tools Google Adwords review keyword performance return ad spend support merchandising focus promotional cadence. Support new store openings brand marketing events geo-targeted digital media marketing campaigns. Manage partnerships affiliates order promote CRM offers storewide promotions increase traffic sales in-store online. Leverage data match customer's across devices identify new file. Managed digital media relationships YouTube, Hulu Pandora. Assisted planning, launch management brand sponsored Pandora station www.pandora.com/expressrocks. Company Name Current January 2015 Account Director Account Director City State large insurance financial client. Manage team 4 account executives execution omnichannel marketing campaigns. Allocate agency support resources ensure client assignments day-to-day responsibilities executed beyond expectations. Develop strategies tactics achieve client objectives within budget time. Manage vendors production planning omnichannel marketing campaigns including direct mail, email, web development digital marketing. Assist identifying developing new projects business opportunities current client future clients. Analyze data apply results future campaigns effort execute effective efficient direct marketing campaigns. Company Name May 2010 May 2013 CRM Specialist City State Planned, executed analyzed 50 direct mail in-store CRM campaigns totaled approximately 150 million pieces circulated yearly. Specialized database testing, customer segmentation, modeling prospecting direct mail campaigns executed domestically Puerto Rico Canada. Provided marketing support partnerships programs America's Next Top Model, SXSW, Coachella Fashion Star, Managed credit reward program generated $350 million sales 2010. Manage gift card budget $1 million card production, promotional programs maintain B2B partnerships. Assisted development launch new Express loyalty program NEXT. Assisted customer acquisition brand awareness support store grand openings domestically internationally. Company Name October 2007 May 2010 Marketing Coordinator City State Assisted coordination launch redesigned web sites; asfurniture.com vcf.com. Managed partnership Columbus Crew help branding efforts. Assisted new product launches rebranding campaigns. Conduct competitive analysis key markets. Maintained cross-functional partnerships merchandising merchandise planning help support marketing campaigns. Proofed advertisements pricing, copy product accuracy. Company Name September 2005 October 2007 Senior Healthcare Sales Recruiter City State Responsible increasing sales existing new clients. Recruited, screened managed 175 healthcare professionals roles RN, LPN, LSW, LISW, STNA CNA. Created executed direct mail campaigns increased field staff 20%. Responsible generating new business types healthcare facilities. Responsible planning, marketing executing seasonal vaccination clinics. Education Franklin University 2005 B.S Marketing Marketing Promotions Public Relations City State GPA: Dean's list 2005. Marketing Marketing Promotions Public Relations Dean's list 2005. North Central State College 2003 business data communications City State business data communications Skills Digital Media, Digital Marketing, Social Media, E-Mail, Direct Mail, Mobile, Promotions, Branding, Customer Acquisition/Retention, Analytics, Budgeting/Forecasting, Database Marketing, Testing, Customer Segmentation.