WEB DEVELOPMENT COORDINATOR Highlights Adobe Photoshop, Acrobat, Dreamweaver *Content Management Systems (CMS) *MS Office (Word, Excel, PowerPoint, Outlook) *Quark Xpress, Interactive Designer Accomplishments National conference presenter, Health Care Internet Conference: Leading Digital Transformation, Nov. 2014 National conference presenter, Health Care Marketing Physician Strategies Summit, May 2014 Interactive Media Awards (IMA) Best Class Award CentraCare web site, 2013 Graduate, St. Cloud Area Chamber Commerce Leadership Development Program, 2007 Producer credit 1999 Telly Award-winning Aegis Award-winning video project, "Renae's Story" Writer/creative director/producer credits four Healthcare Marketing Report Advertising Awards (national competition), 1999-2000 Writer/producer credits six Lake Superior Ad Club (American Advertising Federation) Citations Excellence, 1995-97. Experience 01/2012 Current Web Development Coordinator Company Name － City State Direct strategic development CentraCare Health web properties Consistently deliver rewarding user experience (UX) web-based content, services features Develop social media strategies manage content assets social platforms Actively monitor, evaluate report web analytics; assess successful measures implement changes Collaborate executives, leadership staff achieve best class digital content services Spearhead efforts launch consumer-focused, health wellness blog Implement new online features promote physicians medical staff Create educational materials conduct software training staff Manage, inspire motivate web department staff ongoing enhancements digital footprint. 01/2000 01/2012 Web Marketing Specialist Company Name － City State Directed implemented health system web initiatives Built maintained close relationships health system leaders/stakeholders web-related projects Evaluated recommended content features health system web site Measured increased web site traffic Successfully managed development guided launch key consumer-focused web features, including online appointment requests, prescription refills bill payment Acted executive leadership's goal transparent quality pricing data, became first Minnesota publish data web site. 01/1997 01/2000 Marketing Specialist Company Name － City State Developed, implemented evaluated integrated marketing advertising strategies hospital key departments/product lines. Managed directed marketing efforts, special events, educational programs promotional activities. 01/1996 01/1997 Special Events Promotions Coordinator Company Name － City State Developed coordinated special events promotions agency clients. Prepared marketing proposals budgets. Managed coordinated creative department projects production efforts. 01/1994 01/1996 Associate Creative Director Company Name － City State Developed targeted marketing strategies creative direction agency clients. Managed coordinated production efforts. Provided award-winning copywriting ad campaigns, articles, promotional brochures, newsletters targeted campaign materials agency clients. 01/1993 Sales Consultant Company Name － City State Promoted, sold increased market share national product lines distributed company. Coordinated educational trade show events. Served liaison product manufacturers customers. Education 1997 Master Arts degree Communicating Arts mass communications University Wisconsin-Superior － State GPA: GPA: 3.9 Communicating Arts mass communications GPA: 3.9 1992 Bachelor Science Mass Communications broadcast international studies Bemidji State University － City State GPA: Dean's list, NCAA Division III hockey cheerleader GPA: 3.4 Mass Communications broadcast international studies Dean's list, NCAA Division III hockey cheerleader GPA: 3.4 Professional Affiliations Talented digital content manager 20 years experience success across marketing communications discipline. Highly skilled web content development, SEO, web analytics, emerging media digital marketing, well traditional marketing communications strategies. Proven leader connecting key audiences desired products, services information. Keen understanding health care industry operations practices. Skills Acrobat, Dreamweaver, Adobe Photoshop, ad, advertising, Agile, agency, brochures, Budget management, budgets, CMS, content, Content Management, copywriting, creative direction, clients, data analysis, Detail-oriented, E-business, educational materials, educational programs, e-mail, special events, features, UX, Leadership, marketing strategies, marketing, market, materials, Media planning, Excel, MS Office, Outlook, PowerPoint, Word, negotiator, newsletters, prescription refills, pricing, project management, proposals, purchasing, quality, Quark Xpress, Research, software training, Strategic development, Vendor relations, web site, articles