DIRECTOR OF MARKETING Executive Profile Catalyst transforming organization's vision reality. Creative, high energy professional 15 years diverse industry experience spans realm marketing, sales communications internal external use driving bottom line sales. Known increasing sales, building strategic relationships, exceptional communication verbally written, account planning management, flawless event tradeshow execution, collaboration negotiation skills, supported equally strong ability "team player" win trust confidence internal external customers. Public Relations Brand Building Product Management Event Coordination/Management/Promotion Strategic Planning/Forecasting/Budgeting Social Media Strategy Implementation ROI/Market Effectiveness Analysis Materials Generation Internal External Use Account Management Growth Advertising/Creative Generation Web 2.0/Interactive Media Website Content Creation/Nav./Mgmt. Distributor relationship building Share Voice Strengthening Crisis Management Channel Management Sales Generation Skill Highlights ADDITIONAL QUALIFICATIONS AND EXPERTISE Co-Editor Diesel Army Magazine Published author photographer 100 magazines online publications variety topics Chosen Who's Who Outstanding Professionals 2004, 2005, 2006. 2008, 2009, 2010, 2011, 2012, 2013,2014 Chosen one "Top 35 Under 35" SEMA Magazine Speaker/Lecturer Exhibitor Show 2004, 2005 (focus brand building, PR basics marketing basics) Marketing/Branding Webinar Presenter SEMA (Specialty Equipment Market Association) 2005, 2006, 2007 Radio DJ/Morning Show Host KCKR-FM Proficient Word, Excel, Powerpoint, Prezi, Lotus Notes, Oracle, Hyperion, FTG, Camtasia, Photoshop, Adobe, Illustrator, Adobe InDesign, video editing software, audio editing software, Speednik, CRM Core Accomplishments Chosen Who's Who Outstanding Professionals 2004, 2005, 2006. 2008, 2009, 2010, 2011, 2012, 2013,2014 Chosen one "Top 35 Under 35" SEMA Magazine Professional Experience Director Marketing 01/2014 Current Company Name City State Serve head marketing department providing strategy leadership brand preservation growth Manage public relations, advertising, media buying, collateral materials Write create collateral materials marketing sales use Write articles technical pieces media placement publication Manage tradeshows, events distributor sales conferences professional trade meetings Create manage apparel, merchandise giveaways sold daily basis Collaborate sales ensure marketing efforts helping yield maximum ROI Manage aspects website including redesign, text, layout, etc. Manage day day marketing activities Manage outside agencies vendors marketing activities Oversee marketing budget costs, presenting board directors regularly strategic initiatives Specialist 01/2013 01/2014 Company Name City State Serve primary contact distributors, corporate accounts key large customers providing expertise recommendations development increasing sales revenue Primary responsibility management/growth $120 million key account sales Secondarily responsible management $20 million key account sales Manage, plan execute distributor national sales mtgs., regional sales mtgs., corporate sales mtgs., reward trips, etc. Manage rewards programs distribution including ISR, OSR RSM incentives Day Day management training Field Key Account Managers Manage Key Accounts budgets, growth incentive plans rebate programs Collaborate frequently Marketing Sales successfully implement programs strategies Prepare present monthly sales forecast reports competitive data Handle distributor media placements, create marketing plan execute action items Create variety collateral materials use key accounts internal sales force Sales contract pricing negotiation-including margin changes, buying incentives Work French headquarters bring new products market joint sales/marketing ventures Manage distributor communication product line segments marketing managers Manage coordinate media buying product lines brands US Markets Coordinate public relations activities advertorials Content generation-newsletters, websites, press releases, sales materials, Generate social media strategy content social media sites Liaison sales, marketing communications departments facilitation variety collaborative projects Create manage media relationships facilitating stories increasing coverage Coordinate help manage Virbac's presence national international tradeshows. Manage facilitate multiple events increase branding develop key relationships internationally nationally aspects. Help manage pre post show communications appropriate personnel clinics maximize track sales efforts ensure ROI related tradeshow events Handle communication stakeholders help foster cross collaboration departments French headquarters increase awareness Virbac initiatives Manage outside advertising marketing agencies CEO 01/2003 01/2014 Company Name City State Manage communication outreach national/international programs multiple accounts, public relations, brand building, event management/coordination/promotion, social media strategy implementation, strategic planning, forecasting, campaign market effectiveness analysis, manage staff, media outreach, web 2.0, website content creation/site layout/navigation create written materials internal external distribution. Tripled client base revenue one year; sustained growth, various successful media events/campaigns, long-term client retention, creating implementing ROI driven pr/media outreach plans, advertising placement creative generation, materials generation Served primary client contact, direct media outreach, materials generation, budgeting, manage direct creative (advertising/pr), managing staff, implementation media strategy including social media, goal setting, analysis effectiveness/efficiency, website creation/content generation/navigation, web 2.0 marketing, leading team repeated client/agency victories, event management promotion, teaching/speaking, manage sponsorship requests Senior Account Executive 01/2001 01/2003 Company Name City State Managed branding/marketing /media efforts 6 clients proving ROI, generated media results, developed, created implemented strategic media plans, managed staff, conducted client media training, developing timelines product marketing strategy cost forecasts, material generation, managing expectations clients senior level internal management Supervised developed account teams, responsible 90% client retention rate, new business sales presentations, employee team goal setting, conducted staff performance evaluations, managed vendor work outside agency partners. Crisis Account Executive 01/2000 01/2001 Company Name City State Responsible account management marketing tasks bankruptcy department including: press release creation distribution, client research, media list generation, media outreach, daily media clip monitoring, article generation campaign lifecycle management. Kept 8 different accounts running smoothly. Created edited various proposals related documents (marketing reference guides, newsletters, critical communication documents, press releases, weekly employee letters clientele). Trained executives crisis procedures, developed site plans dealing crisis variety situations specializing "spinning" outcome favorably Junior Associate 01/1998 01/2000 Company Name City State Developed, wrote edited communication marketing materials, media event coordination, celebrity interviews, taped editing release press, team coordination, supervised assistants vendors. Oversight account client budgeting, media list generation, media buying placement, advertising creative development, public relations media outreach, planning managing corporate media events. Freelance Booker 01/1998 01/1999 Company Name City State Directed guest management relations including obtaining "selling guests show story," coordinating aspects booking travel hair makeup entertainment Conducted pre-interviews producers, obtained secured back-up guests phone work Managed guests upon arrival visit studios, updated database information contacts celebrities Reporter, Associate Producer, Editor 01/1996 01/1998 Company Name City State Reported weekend news, helped produce weekend newscasts, went stories interviewed subjects Created news content stories newscasts, edited video tape Ran Chyron machine newscasts, studio camera operator morning show Education MBA International Business Management 2012 University Texas City State US MBA-International Business Management; University Texas, Arlington, TX 2012 Graduate Certificate Asian Business Studies 2012 Tongji University City CN Graduate Certificate-Asian Business Studies; Tongji University, Shanghai, China 2012 Bachelor Ferrari North America 1998 Baylor University City State US Bachelor Communications Baylor University Waco, TX, 1998 Nicole Westfall: Sampling Clients Served Over The Years Financial John Hancock Kellogg Andelson Pharmaceutical/Medical/Spa Merck-Medco St. Jude's Children's Hospital Virbac Animal Health HealthMagic Migraine Miracle (launch) Pampered Perch (launch) Wax Poetic Carla's Concoctions Utilities Touchstone Energy Big Dig (Boston tunnel project) LPPC (Large Public Power Council) LCRA (energy consortium) NRECA (National Rural Electric Cooperative Association) Qwest Communications Lifestyle/Philanthropy Boyd Gaming Corporation Sam's Town Hotel Casino Stardust Hotel Casino Sam's Town Tunica Bang Olufsen Nakamichi America House Champions Covenant House California Dr. Judy Marshall Automotive Bentley Motors Vespa Automobili Lamborghini S.P.A Ferrari North America Indian Motorcycle Shelby Automobiles Carroll Shelby BorgWarner Turbo Systems (launch) Petersen Aviation Gooding Company (launch) Haggerty Collector Network Meguiar's Inc. SEMA (Specialty Equipment Market Association) Royal Purple Inc. (re-launch) American Collector's Insurance Baer Inc. HKS USA Shelby Licensing Petersen Automotive Museum Kruse International Classic Restoration Enterprises Smeding Performance Street Concepts Trailgate Transfer Flow Racing Merchandise Mr. Gasket Motive Club Meacham Design, Performance Innovative Turbo Systems BSE Bill Smulo Engineering BSE (Bill Smulo Engineering) B M Racing Performance Autotecnica American Collectors Insurance Allview Mirror Corporation Media/Internet ABC Television Ebay Motors (launch) Vanguarde Media (launch) Qwest Communications Crisis Communications Company Experience Barneys New York Exxon, Inc PG&E Corp. Federal Mogul Corporation Metabolife Regal Cinemas Edwards Theatres Grove Worldwide Furr's/Bishops Einstein/Noah Bagels Global Crossing Food Lion Southwest Gas Corporation EJ Meyer Corporation Lizzy Grubman Don King Productions Oscar De La Hoya Tri Valley Growers Halle Berry BWise Napster Steel Horse Automotive Political Communications/Strategy Experience Presidential Election Venezuela (1999) Military Experience 01/2004 01/2005 Company Name Co-Editor Diesel Army Magazine Published author photographer 100 magazines online publications variety topics Chosen Who's Who Outstanding Professionals 2004, 2005, 2006. 2008, 2009, 2010, 2011, 2012, 2013,2014 Chosen one "Top 35 Under 35" SEMA Magazine Speaker/Lecturer Exhibitor Show 2004, 2005 (focus brand building, PR basics marketing basics) Marketing/Branding Webinar Presenter SEMA (Specialty Equipment Market Association) 2005, 2006, 2007 Radio DJ/Morning Show Host KCKR-FM Proficient Word, Excel, Powerpoint, Prezi, Lotus Notes, Oracle, Hyperion, FTG, Camtasia, Photoshop, Adobe, Illustrator, Adobe InDesign, video editing software, audio editing software, Speednik, CRM Certifications Graduate Certificate-Asian Business Studies Tongji University, Shanghai, China Professional Affiliations Marketing/Branding Webinar Presenter SEMA (Specialty Equipment Market Association) 2007 Presentations Manage tradeshows, events distributor sales conferences professional trade meetings Supervised developed account teams, responsible 90% client retention rate, new business sales presentations, employee team goal setting, conducted staff performance evaluations, managed vendor work outside agency partners Skills Marketing, Advertising, Public Relations, Roi, Budgeting, Media Strategy, Social Media Strategy, Content Creation, Forecasting, Pr, Site Layout, Strategic Planning, Teaching, Buying, Buying/procurement, Sales, Media Buying, Associate, Training, And Marketing, Branding, Account Executive, And Sales, Sales To, Tradeshows, Clients, Agency Partners, Business Sales, Forecasts, Marketing Strategy, Product Marketing, Sales Presentations, Basis, Budget, Distributor Sales, Marketing Department, With Sales, Account Sales, Accounts And, Accounts Manager, Budgets, Corporate Accounts, Corporate Sales, Increasing Sales, Isr, Key Account, Key Accounts, Marketing Plan, Million, Monthly Sales, National Sales, New Products, Pricing, Regional Sales, Sales Contract, Sales Force, Sales Forecast, Sales Revenue, Sales/marketing, Increase, Liaison, Tradeshow, Account Management, Bankruptcy, Different Accounts, Proposals, Database, Account Planning, Adobe Indesign, Ambitious, Catalyst, Channel Management, Crisis Management, Crm, Customer Relationship Management, Diesel, Excel, Hyperion, Illustration, Illustrator, Indesign, Interactive Media, Lotus Notes, Marketing/advertising, Masters Of Business Administration, National Accounts, Natural, Oracle, Photoshop, Powerpoint, Product Management, Relationship Building, Rest, Sales And, Sales Campaign, Sales Generation, Share Of Voice, Steering, Suspension, Team Player, Voice, Word, Automotive, Business Management, Mba, Aviation, Rural Electric, Sampling