PRESIDENT Executive Profile Media relations pro compelling pitching skills, delivering top tier media publicity results clients. Placed media stories thousands international venues across multiple continents, including Wall Street Journal, Forbes, People, Sports Illustrated, USA Today, Time Newsweek. Booked client appearances NBC's Today show, The Tonight Show Jay Leno, David Letterman, Good Morning America, Oprah, many more. Excellent written, verbal interpersonal communicator, proficient creating quality written material, published articles bylines dozens magazines media outlets. Large-scale international special events management, positioning publicity expert Future Capitals World Summit Expo (Abu Dhabi), World Summit Innovation Entrepreneurship (WSIE, Dubai), US-Arab Economic Forum Colin Powell (USA), more. Bi-culturally insightful strategist, delivering marketing communications programs support growth international markets, experience Middle East North Africa (MENA) regions, Central America. Innovative branding executive savvy problem-solver regional, national international clients across multiple industries, including economic development, travel tourism, government, energy, technology, education, financial, healthcare, sports entertainment. SKILLED MARKETING COMMUNICATIONS STRATEGIST AND PUBLIC RELATIONS EXECUTIVE significant progressive experience developing, managing executing integrated marketing PR campaigns broad range regional, international global clients, industries events. Proven leader brand development, project management, international media relations, multi-cultural marketing, special events, team building, collateral development. Partial Client List Global Organizations Sports Marketing Healthcare PPD Clinical Research Facility, Pfizer, American Institute Healthcare Fitness, Medical College Ohio, Environmental Health Perspectives Financial Capital Bank, Fifth Third Bank Government, Travel, Tourism Environmental Health Perspectives magazine, Michigan Economic Areas Expertise Marketing Communications Strategy Corporate Communications Brand Development Auditing Brand Message Image Development Multi-Cultural Marketing Special Events Launches Project Team Management Idea Generation Public Relations Campaigns Regional, National Global PR Publicist Company Spokesperson Press Conferences Media Tours Media Training Development Collateral Writing Development Website Content Social Media Strategy Content Core Accomplishments Directed PR efforts, including organizing press conferences, managing special promotions, serving media spokesperson, managing celebrity appearances writing media releases, sponsorship, grant proposals. Managed media relations, sponsor relations, merchandising, co-op advertising, television syndication sponsor fulfillment. Successfully pitched placed remote feature The Today Show, Gold Award "Best Press Kit" International Festivals Events Association (IFEA). Professional Experience President Jan 2006 Current Company Name － City State An independent marketing PR practice helping SMEs meet business needs. Conduct brand audits develop results-driven business strategies help clients define, manage reach business goals. Develop execute integrated marketing communications programs, special events PR campaigns multiple clients various industries. Provide creative oversight development key messaging, brand image, Web site content, marketing collateral effectively position clients among media target audiences. Vice President Jan 2011 Jan 2012 Company Name － City State A Startup company formed capitalize constitutional amendment Honduras allowed creation new cities semi-independent governance systems. Developed strategic marketing communications campaign multi-cultural messaging key audiences international media facilitate cross-national communication ensure global awareness project. Created innovative community relations program bi-lingual presentation engage nurture relationships Honduran president government officials, business leaders, select media Tegucigalpa. Managed vendors provided creative oversight brand development, logo, Web site development content, PR partners Central America. Director Brand Jan 2004 Jan 2007 Company Name － City State A full service marketing agency, offering public relations, advertising, design. Developed brand strategy award-winning PR campaigns agency clients fields healthcare, financial services, sports marketing business business services. Managed PR staff budget, worked closely company president position launch sports marketing division. Improved company's market position successfully introducing managing market planning RFP processes agency clients. Continued. Director Public Relations Agency Associate Jan 2000 Jan 2004 Company Name － City State Worked president chairman international chamber commerce enhance economic exchange cultural understanding public private sectors US Middle East North Africa (MENA). Helped company expand vertical horizontal markets conducting brand audit, brand positioning refresh, identifying developing profit centers, standardizing event sponsorship structures, favorably positioning chamber international media. LINK Led worldwide media relations efforts facilitated network media interviews press conferences resulting nearly 40 million media impressions globally The US-Arab Economic Forum's flagship event. Worked participating foreign ministries government officials Middle East, and, US state department homeland security, well dozens c-level executives Fortune 500 companies including HP, Boeing, Microsoft, Cisco, OPEC, ConocoPhillips, ExxonMobile others. LINK Developed executed public relations campaign grand opening event professional sports venue event stadium Ford Field Detroit. Created executed Tasting Event targeted non-sports related conference special event planners generated total 400 leads, resulted nearly $5 million revenue booked within first six weeks opening. LINK Page 2 2 Professional Experience, cont. A full service marketing agency, offering public relations, advertising, design. Developed effective communications strategies PR campaigns multiple events clients government, economic development, travel tourism education sectors. Grew PR division staff managing department budget goals, leading client presentations new PR business pitches RFP's, developing media training program. Collaborated multiple teams within agency integrate marketing efforts PR, appointed Agency Associate team assess raise awareness important interdepartmental issues development initiatives senior partners. Publicist Director Marketing Jan 1996 Jan 2000 Company Name － City State A private agent lawyer representing careers select professional athletes. Served primary media contact, publicist image strategist shape protect brand images World Figure Skating Champion Michelle Kwan Olympic Gold Medal Gymnast Mary Lou Retton. Managed details public media appearances including TV appearances, book tours, photo shoots, press conferences, commercials, developed marketing collateral, videos, media kits, book excerpts, scripts speeches. Successfully pitched Michelle Kwan People magazine's "50 Most Beautiful" issue, two issues Sports Illustrated's exclusive Father's Day Issue. Director Public Relations Jan 1992 Jan 1996 Company Name － City State A special events company 10 full-time employees 1400 volunteers producing Michigan's two largest civic events: America's Thanksgiving Parade International Freedom Festival Fireworks, attracting well million people. Education Master Science Administration Business, Marketing Central Michigan University － City State Administration Business, Marketing Bachelor Applied Arts Journalism Public Relations, Broadcasting Journalism Public Relations, Broadcasting Skills photo, advertising, Agency, book, brand strategy, brand development, budget, bi, business strategies, c, Cisco, community relations, conferences, client, clients, special events, financial, Fireworks, government, HP, image, logo, managing, market planning, marketing, market, marketing collateral, marketing communications, media relations, media training, messaging, exchange, network, positioning, presentations, press, PR, processes, producing, profit, public relations, publicist, RFP, scripts, speeches, strategist, strategic marketing, TV, Web site development content, Web site content Professional Affiliations National Association Women Business Owners Public Relations Society America Adcraft Club Michigan Festivals Events Association International Festivals Events Association