DIRECTOR, MEDIA STRATEGY Summary Seasoned media marketing professional 9 years experience working blue chip client (MillerCoors) extremely competitive category. Possessing strong bias action thriving part team atmosphere I developed reputation results oriented excellent execution. I collaborative leader managed influenced cross-functional partners advertising agencies becoming expert multicultural millennial target. I've developed integrated media strategies paid, owned earned media including digital, TV, print, outdoor, radio unique channels. It goal continue growth expertise media leading teams/brands measurable success. Core Strengths Integrated media planning strategy Team leadership development Total video strategy Digital strategy Multi-platform content solutions Competitive research analysis Client leadership Cross-agency collaboration Media stewardship Project execution Consumer insights research Media mix development ROI analysis Experience Director, Media Strategy 10/2015 Current Company Name City State Oversaw development execution media plans rooted strategic consumer insights, media fundamentals modeling analytics designed drive business growth Miller Lite Miller High Life Continued progression leadership skills beyond MillerCoors team across entire agency sharing strategy best practices, award winning work contributing mutiple new business pitches Developed in-depth analysis exploring optimal audience reach frequency benchmarks leading purchase occasion Revamped social media targeting strategy effort drive better short-term sales better overall digital ROI Achieved greater understanding programmatic digital landscape best approach MillerCoors portfolio Associate Director, Media Strategy 02/2013 09/2015 Company Name City State Led cross-platform media strategy execution re-launch Miller Lite's re-branding 2014, highlighted Original Lite Can, resulting 15% increase units first quarter growth 7 years Expanded marketing knowledge across consumer touch-points serving cross-agency leadership team largest brand launch MillerCoors history, Miller Fortune Strategic media lead behind Miller Lite's impactful cross-platform summer media plan contributed Miller Lite socially talked beer brand key selling season Was nominated voted agency colleagues MillerCoors client finalist Leadership award part 2014 Media Agency Recognition Program 1 3 agency finalists Continued professional development completing key training courses: Advanced Presentation Skills Managing Millennials Essentials Digital Marketing (on-going weekly education series) Supervisor, Media Strategy 06/2012 01/2013 Company Name City State Improved management delegation skills overseeing growth multiple junior level employees Elevated presentation client communication skills serving single point lead Premium Light brands time transition new agency MillerCoors Completed strategic business focused media POVs drive sales including local radio "piggyback" execution targeting on-premise performance well NFL "always on" strategy Media Supervisor 09/2011 05/2012 Company Name City State Took larger role cross platform planning contributing digital media recommendation completed agency digital media training program Led training planners associates across key planning tools processes generate efficiency well team growth Field Media Planner 01/2011 08/2011 Company Name City State Broadened media professional skill set serving planning execution lead local media (TV, radio, OOH, digital print) MillerCoors brands across 40+ markets inthe Southeast region Leveraged strong interpersonal skills conducted day day communication across 6 field marketing manager clients Led development 2012 media trends presentation subsequently presented 20+ clients Media Planner 12/2008 12/2010 Company Name City State Led intricate portfolio management allocation strategy MillerCoors $80MM NFL TV budget well depth competitive tracking Influential member Emerging Media Team provided turn-key customized media solutions MillerCoors growing digital space Assistant Media Planner 06/2007 11/2008 Company Name City State Served core support staff helped expand DFCB media business acquire Coors local planning followed MillerCoors business Developed econometric modeling strategy inform dollar TRP allocation versus competition Mastered planning, research budget tracking tools Education Bachelor Arts Journalism Strategic Communications Marketing May 2007 University Missouri City State United States Business Minor emphasis Marketing Media Toolbox Nielsen Clear Decisions (MRI Scarborough) Competitive Spending Tools Ad*Views, Kantar, Comscore Media reach frequency tools proprietary Comscore Proprietary audience measurement platform Media Tools planning software Econometric Modeling Analysis