INDEPENDENT PUBLIC RELATIONS CONSULTANT Executive Profile Accomplished professional demonstrated ability deliver strategic internal external communications. Experienced hospitality industry. Highly-skilled event creation, oversight management, well aspects media relations. Skill Highlights Exceptional leadership/communication skills Creative pitching Promotional campaigns Experienced spokesperson Event management International Relations Project management Market research analysis Copywriting copyediting Customer-oriented Deadline-driven MS Office, Social Media platforms, basic HTML Dreamweaver Core Accomplishments Public Relations Event Management: Initiated re-branding imaging campaign resulted 10%-20% increased visitation per year. Created managed private public events parties, corporate break-outs, weddings, family days visiting VIP's. Initiated public relations capital campaign non-profit tight budget, raising $20 million pledges support. Garnered first national international coverage 40+ year old institution, maintained visibility 40 features spotlight listings year. Spearheaded new social media programs increased program sales 25% within first year. Collaborated local organizations increase exposure Palm Beach County key travel tour groups Represented clients Culture Key initiative drive tourism post-9/11 resulting 10% increased visitation hotel stays Collaborated behalf clients tourism initiatives Palm Beach County CVB resulting record-breaking stays visitation three fiscal years. Coordinated major press events Jet Aviation terminal opening Keys City less three weeks' notice, resulting 20 features national exposure. Researched story ideas created national pitch, resulting international coverage 15 countries. Professional Experience Company Name January 2009 Current Independent Public Relations Consultant City State Provide full public relations services nearly 20 non-for-profit businesses organizations quad-county area. Services include: Identifying customer needs market research analysis. Defining project company vision, strategies tactics. Research tracking advertising public relations activities. Evaluating managing new strategic business opportunities. Expanding product company recognition national local press support sales marketing teams. Creating managing special events draw customers media attention. Establishing maintaining cooperative relationships representatives community, consumer, employee public interest groups. Organizing public appearances, lectures, contests exhibits increase product awareness. Designing web content, including monthly newsletters promotional calendars. Developing implemented 5-10 public relations business plans year. Working management identify trends developments might influence PR decisions strategies. Establishing long-range objectives developed innovative strategies help achieve them. Cultivating positive relationships community public relations campaigns. Generating programming capital agency planning coordinating fundraisers, writing grant proposals securing volunteer investments. Managing media, press public relations issues. Coaching less experienced public relations staff members media relations practices. Company Name Current Director Marketing, PR Special Events City State Managed online print advertising budgets $100,000. Identified customer needs market research analysis. Oversaw assisted developing two new websites social media strategies. Oversaw managed private public events, coordinating catering entertainment. Served organization spokesperson media community. Organized, planned implemented press conferences new openings, groundbreaking, capital campaign scientific breakthroughs. Designed, drafted distributed public information materials quarterly newsletters e-blasts. Implemented creative, press-worthy events public increased exposure, resulting 40 feature hits across media outlets per year, increased visitation year. Researched, negotiated, implemented tracked advertising public relations activities. Represented Museum tourism hospitality committees including Palm Beach County Attractions Association, CVB, Tourist Development Council, Florida's Governors Conference Tourism, VisitFlorida Palm Beach County Cultural Council, resulting regular coverage national international travel writers. Trained employees VIP media etiquette. Coordinated VIP, celebrity donor visits. Pitched location shoots visiting local film industry garner increased exposure. Implemented marketing public relations initiatives drive attendance, resulting increased operations budget $500k $2 million within ten years. Education Palm Beach Atlantic University 1999 Bachelor Science Organizational Management Organizational Management West Marketing, Public Relations Journalism coursework Graduate level courses completed International Business Management Buena Vista Hospitality management training City State USA Languages Conversational Spanish, elementary Mandarin Affiliations Palm Beach County Attractions Association, Past President Treasurer (1999-present) Palm Beach County CVB, Marketing PR Sub-Committees Chair (4 years) Palm Beach County Cultural Council, Marketing/PR Committee Representative (1999-present) Palm Beach Film Society, Vice President (2002-present) Skills MS Office, Dreamweaver, advertising, social media platforms, wesbsites Conversational Spanish elementary Mandarin