COMMUNICATIONS CONSULTANT Summary Seasoned Marketing Communications Professional comprehensive background managing highly effective communication campaigns supported key sales, marketing stakeholder engagement objectives. Marketing Manager offering comprehensive background development execution strategic communication plans drive member acquisition, retention reactivation. Highlights Brand Management Budget Accountability Event Management Social Media Advertising Media relations Sales promotions Project management Self-directed Digital advertising Enthusiastic team player Deadline-driven Direct marketing campaigns Account management Global marketing Accomplishments Ran communications public relations efforts [Number] [Project type] projects budgets totaling [Amount] Major projects include [Describe marketing projects] Increased client's web traffic [Number] improving optimizing web content. Developed implemented innovative internal communications strategy improve employee engagement strategic messaging. Experience Company Name City State Communications Consultant 01/2008 01/2015 Managed developed strategic integrated Teflon® branded marketing communications Textiles, Housewares, Licensing Industrial Businesses ensure consistency cost savings supporting business growth objectives. Managed $2.5MM budget PR, media relations, consumer industrial brand programs, product launches, print digital advertising, sales collateral tradeshow marketing Implemented consumer PR programs in-store POS materials DuPont Stone Care retail line resulting national program Lowes 14% increase sales increase 26 Floor Décor retail stores 43 stores Facilitated communications programs StoneTech® Professional product line include development marketing materials dealers distributors, launch consumer warranty program sold contractors, creation product knowledge training videos how-to-use videos entire project line launch 5 new products existing product line introduction new hardscape product line outdoor masonry contractors web based app ease shopping Developed digital strategy led development social media content Teflon.com website, Facebook, targeted email blasts Nominated two DuPont Marketing Sales Excellence Awards Stone Care Breakthrough retail packaging Teflon® fabric protector implementation "My Life History" integrated campaign. Company Name City State NA Communications Manager 01/2004 01/2008 Managed developed marketing communications programs Apparel Business, Active Outdoor Market Segment using integrated approach create balanced programs business build respective brands businesses. Monitored facilitated communications programs including tracking $5MM NA $10MM global budget Executed NA communications programs provided global guidance implementation brand strategy Managed Teflon® Brand Licensing Program Trademark Usage hundreds customers liaison DuPont Teflon® brand Earned commendations business managers communication deliverables targeted desired audiences articulated value branded products. Company Name City State Marketing Communications Specialist Marketing Communications Coordinator 01/1988 01/2004 Advanced series promotions career progression marketing communications field. Developed comprehensive understanding printing industry collaborating Printing Publishing Technical Marketing Organization. Provided end-use marketing support marketing representatives; managed global hang tag program, customer trademark usage customer retail programs. Networked built relationships internally (marketing, technical legal, etc.) externally (alliance partner customers) various programs projects. Education Strategic Leadership Certificate Goldey-Beacom College City State Bachelor Science Business Administration Office Management Business Administration Office Management Associate Science Goldey-Beacom College City State Professional Affiliations American Marketing Association (AMA) Outdoor Industry Association (OIA) American Association Textile Chemists Colorists (AATCC) National Association Uniform Manufacturers Distributors (NAUMD) Marble Institute America (MIA) National Tile Contractor Association (NTCA) Skills advertising, approach, brand strategy, Brand Management, Budget, com, content development, content, driving, email, Event Management, Leadership, legal, marketing, Market, Marketing Communications, marketing materials, Marketing Sales, masonry, materials, media relations, Negotiations, packaging, POS, PR, Public Relations, research, retail, sales, strategy, Strategic, website