PR EVENT MANAGER Summary Experienced creative marketing professional consistently delivers high-quality results-focused marketing content. In-depth knowledge social media PR management expertise identifying emerging market trends. Experience PR Event Manager Jan 2015 Current Company Name － City State Coordinate public relations activities. Manage social media platforms engage audiences across traditional new media. Research influencers initiate collaborations. Develop marketing communications plan including event strategy, sponsorship budget, goals. Evaluate opportunities partnerships, sponsorships advertising on-going basis. Coordinate details events venue, flyers, sales, entertainment, guestlist, artist booking, sponsorships, etc. Social Media Consultant Apr 2017 Current Company Name － City State Build execute social media strategy competitive research, platform determination, benchmarking, messaging audience identification. Moderate user-generated content line moderation policy community. Create original content. Continuously improve capturing analyzing appropriate social data/metrics, insights best practices, acting information. PR Social Media Manager Jan 2013 Jan 2017 Company Name － City State Develop follow growth strategy social media. ex: 180k followers 2013 vs 2.2m followers 2017 Instagram) --Manage PR Social Media Coordinators 20 international regions make sure follower growth rate constantly increasing. Manage brand's Social Media platforms Facebook, Twitter, Instagram, Pinterest, Tumblr, Youtube, Viva Radio, Snapchat, etc.) --Develop marketing communications plan including strategy, goals, budget tactics media relations strategy, seeking high-level placements print, broadcast online media. Research top influencers, competitors, trends. Plan execute events, influencer marketing, celebrity outreach, media monitoring, product placement social uses. Create timely engaging content optimized platform used intended audience. Scout photograph influencers models feature social media create new contents. Monitor sites customer service opportunities. Analyze report social media actions weekly basis successes new opportunities. Create engaging professional visuals reflect brand. Stay current PR social media trends tools. Attend networking educational events. Review marketing analytics weekly make informed decisions going forward surrounding social campaigns, influencers, messaging, etc. Media Specialist Mar 2017 Oct 2017 Company Name － City State Develop weekly social influencer programming across accounts. Manage local international account managers produce imagery, tags captions, make edits needed account planned post. Identify tastemakers social communities relate brand build partnerships brand advocates, influencers, creatives. Ensure Paid Social campaigns set-up properly QA'd. Curate grow social images website, ensuring page updated daily shoppable user generated content. Ensure PR/social content copy brand appropriate, accurate appropriately labeled. Engage community influencers social channels via liking, commenting, regramming imagery. Report performance growth weekly monthly basis. Support aligning domestic agencies create execute year-long strategy, including events, increase brand awareness. Work ensure media placements increase sales. Media Manager Oct 2017 Current Company Name － City State Manage media inquiries interview requests. Create content press releases, byline articles keynote presentations. Build relationships thought leaders grow industry awareness. Manager social media accounts 6 million followers total. Work celebrities stylists increase revenue. Monitor SEO web traffic metrics. Communicate followers, respond queries timely manner monitor customer reviews. Stay up-to-date current technologies trends social media, design tools applications. Design implement social media strategy align business goals. Set specific objectives report ROI. Education Training Bachelor Arts International Studies 2013 Queen's University － City State Canada International Studies Skills Adobe, Advertising, benchmarking, competitive research, forecasting, Google Analytics, Marketing research, marketing communications, Photography, press releases, Product marketing, sales, Social Media platforms