SR DIGITAL ANALYTICS MANAGER Summary Mindful innovator proven track record delivering digital analytics solutions configure fundamentally sound framework multiple websites Precisely isolate business needs develop valuable solutions drive accuracy ROI efficiency Lead day-to-day, direct-to-consumer operations ensure excellence seamlessly collaborating creative, merchandising, marketing teams Well versed relationship front-end, back-end business intelligence systems Results-oriented manager thrives fast-paced competitive environment Highlights Digital insights analytics (Adobe experience cloud, Google analytics, Looker) Date visualization (Tableau Chartio) Conversion rate optimization (Qubit Adobe target) Email marketing marketing automation (Responsys SFMC; Movable Ink Liveclicker) CRM loyalty (Relate Custora) Tag manager GTM DTM Competitive Trend Analytics (EDITED) Financial inventory planning expert (SAS JDA) Strong strategic thinker ability formulate business strategy; move effortlessly analytics development strategy Solid project management skills focus timely quality deliverable Strong familiarity statistical concepts methods Experience Company Name City State Sr Digital Analytics Manager 01/2017 Current Conceptualize manage dashboards multiple websites marketing channel performance develop strategy campaign optimization Ambitiously optimize individual marketing channels (Paid, Social, Email) based users' entry (landing) page, reducing overall bounce rate 24% increasing ROI 13% Seamlessly launch predictive landing page paid search increasing conversion 34% vs. non-predictive Execute churn prevention program personalized Email layer Social lookalike audiences; annual incremental revenue $519K lift revenue per user +16% Methodically implement predictive segmentation (Persona Affinity) increase overall revenue per Email 14% unique click rate 18% Pragmatically modernize enterprise digital analytics architecture based best practices; making analytics accessible cross-functional teams Meticulously maintained SDR Adobe analytics, AI, loyalty, OMS; accelerate data migration Salesforce (Demandware ExactTarget) Enthusiastically train new hires digital space, reporting vendor dashboards Intellectually construct presentations complex analytical findings, deliver finished product clear, concise, “digestible” focused key drivers Senior Leadership Technical Analytics – good working knowledge SQL, HTML, JavaScript, jQuery Company Name City State Web/Business Analytics Manager eCommerce 03/2014 12/2016 Delivered profound analytics solutions journey managers, merchandisers marketing operations groups; well provide recommendations areas optimization Relentlessly release exploration refinement A/B testing optimize HP, PLP, PDP, friction-less checkout increase conversion +14% 22% cart conversion +12% Mobile 8% Desktop Precisely manage rules engine, modifiers, algorithm manipulation AI personalized platform website Email; resulting $6.6m recommendation revenue Managed special projects ad hoc reporting including testing business case scenario development Evaluated strategic site redesign (mobile first u/x approach) improve brand messaging, engage new users, improve conversion; resulted 13% increase revenue, 4% increase visit duration, 12% increase conversion 16% decrease bounce rate Identified, developed evaluated competitive analysis Web-scraping terms product range, price, marketing initiatives, customer offerings, chatter trends Planned managed weekly strategy marketing channels (SEO, SEM, Direct, Email); drive top bottom funnel tactics segmentation list growth, loyalty, CLV Built, managed executed eCommerce assortment plans, recommended investment strategies units accurate flow forecast help maximize GMROI mitigate inventory liability Assisted tag management services user acceptance testing order maintain integrity across multiple sources data Company Name City State Strategic Manager eCommerce Toys Seasonal Dept 07/2011 02/2014 Strategise marketing merchant group establish cohesive brand messaging within key brands improve consideration overall assortment Synchronized implementation inventory plan 3 Divisions involving 10 inventory managers ensure optimal flow 3rd party online facility Optimized SKU productivity increased sales eCommerce $17.6m growth 93% LY; utilizing multi-channel retail drive sales Actionable intelligence customer journey make necessary adjustments improve conversion rate customer experience. Collaborated cross-functional teams improve marketing exposure inventory position, providing seamless shopping experience. Orchestrated strategic partnership cross-functional teams seasonal peaks. Company Name City State Sr Inventory Manager Toys 08/2009 06/2011 Responsible financial planning sales, markdowns, gross margin, inventory, receipts 900 import domestic SKUs (working 70 vendors) annual revenue $170m 1250 Kmart stores Sears toys 650 stores Utilized NPD reports (market pulse market map) focus growth categories based market share trend Developed trend file Toys division resulting reduced inventory liability $18.2m Company Name City State Inventory Manager Apparel 02/2008 08/2009 Company Name City State Sr Inventory Analyst Furniture Lamps 12/2005 01/2008 Company Name City State Supply Chain Management 03/2002 09/2005 Company Name City State Logistics Readiness Officer 02/1999 01/2002 Education B.S Business Management Arizona State University Skills Digital insights analytics (Adobe Experience Cloud, Google Analytics, Looker) Conversion rate optimization; a/b testing (Qubit Adobe Target) Email marketing marketing automation (Responsys SFMC) Salesforce Marketing Cloud (Social Studio) Marketing strategy Data visualization (Tableau Chartio) Tagging attribution (GTM DTM) SQL