DIRECTOR OF BUSINESS DEVELOPMENT Professional Experience Director Business Development January 2010 Current Company Name － City State Advise marketing strategy, business models strategic alliances private clients education, scientific healthcare verticals. Recent projects include: ❖ The American Chemical Society Developed business plan, marketing strategy media relations global launch $1M research management software product competitive STM marketplace. ❖ College Factual.com Advice brand positioning, UX strategic relationships college rankings portal based consumer value led partnerships Wounded Warrior Project Veterans' Affairs. ❖ Global Giving Developed key marketing messages brand stories $23M international non-profit. Developed marketing strategy business opportunities environmental nonprofit focused transforming market healthy building materials. ❖ Product Development Pricing. Monetized specialized consulting services prominent clientele including leading healthcare, green building, commercial building owners. Surveyed marketplace identify service value competitive pricing yielded increased revenue. ❖ Market Segmentation. Repositioned healthy materials database toxicity screens 34,000 chemicals targeted 'green building' product environment. Segmented product users understand product challenges opportunities. Vice President, Business Development January 2009 January 2010 Company Name － City State Led cross platform revenue initiatives dominant online ranking franchise "America's Best, encompassing Education, Health, Personal Finance, Legal, Politics verticals. ❖ Strategic Partnerships. Led cross-divisional team integrate complex $1.2M joint venture, launching revenue-producing website within 90 days. ❖ Pricing. Renegotiated underperforming partnerships analyzing Google trends optimize pricing. ❖ Deal Structuring. Doubled annual revenue health insurer analyzing value Google keywords. Renegotiated contract realize additional revenues increase CPL. ❖ Product Development. Generated four new products nine months estimated produce $100K annually ➢ Developed lucrative marketing program focused hospitals' high margin specialties ➢ Initiated hybrid partnership lead generation brand licensing senior living category ➢ Tripled value brand licensing health education categories via pricing analysis 'out home' advertising top ten media markets. Director, Content Strategy January 2006 January 2009 Company Name － City State Sourced, negotiated managed cross-platform distribution partnerships 25 leading cable companies including Charter Communications Virgin Media. ❖ Negotiating. Negotiated complex licensing partnerships news, music, games, sports technology providers, resulting 40% margin company. ❖ Partnerships. Managed successful business relationships 50 national accounts including Viacom, The Associated Press, Major League Baseball, The Weather Channel American Greetings. ❖ Deal Structure. Sourced Internet radio provider provide 40 channels customized content backdrop digital copyright restructuring legislation. ❖ Budget Management. Reduced content costs $400,000 renegotiating deal terms large media content partners. Resulted budget savings 10% annually retention 'business critical' providers. Vice President, Business Development January 2000 January 2005 Company Name － City State Director (2000-2002) Developed digital business initiatives four national magazines cable channel. Built consensus across 7 divisions invest new business models. Protected advanced iconic brand online. ❖ Revenue Development. Generated $500K+ annually syndication revenue. ❖ Product Development. On four-week deadline, sourced produced 8 SKUS big box store distribution deal. Resuscitated $2M flagship reference product line 2 bankruptcies. Doubled unit sales operating income innovative licensing strategy. ❖ Partnerships. Negotiated profitable, multi-year marketing partnerships national ISPs resulting 60% increase web traffic drive advertising e-commerce revenue. Established profitable licensing relationships partners Greece, Croatia, Germany Italy. Vice President, Marketing January 1998 January 2000 Company Name － City State Recruited AOL colleagues manage e-commerce start-up including marketing strategy, strategic relationships, communications. Garnered national print broadcast coverage pre-Google era. Helped position company profitable acquisition national tea retailer. Manager, Partner Marketing January 1994 January 1998 Company Name － City State Directed partner relations partner marketing hyper-growth period, preserving key alliances significant changes business model. Led cross-divisional team including, technical, editorial, legal advertising onboarding strategic partnerships National Football League, CBS Sportsline, ABC News, Bloomberg L.P., NBC, Reuters, Web M.D. Business Week. ❖ Marketing Strategy. Developed average 25 customized marketing campaigns month national media partners Viacom, Business Week, IDG, Hachette-Filipacchi, Ziff Davis NBC response rates 1% 5%. Managed multiple agencies, developed successful creative, resulting record-setting customer acquisition. ❖ Alliance Partnerships. Directed partner management hyper-growth period, managing 26 key national accounts challenging restructuring. Effectively liaised parties preserve long-term business relationships resulting $12M savings. ❖ Budget Development. Developed managed $18M annual partner marketing budget staff six. Education Master Science Communications University Tennessee Master Science, Communications University Tennessee Bachelor Arts Journalism University Oklahoma Bachelor Arts, Journalism University Oklahoma Marketing Strategies Growth, Education University North Carolina Chapel Hill － City State US Marketing Strategies Growth, Executive Educatio University North Carolina Chapel Hill Certifications M.D Professional Affiliations Executive Blogger, DC EcoWomen, Washington, DC Skills Marketing, Marketing Strategy, Business Development, Healthcare, Advertising, Business Plan, Clients, Hp-ux, Media Relations, Unix, Ux, Product Development, Transmissions, Budget, National Accounts, Restructuring, Increase, Pricing, Budget Management, Games, Greetings, Finance, Joint Venture, Joint Ventures, Lead Generation, New Products, Out Of Home, Pricing Analysis, Sales, Sales And, Accounts Through, Onboarding, Partner Marketing, Audience Segmentation, Building Design, Building Materials, Commercial Building, Database, Market Segmentation, Segmentation