SENIOR MANAGER, DIGITAL MARKETING Summary Experienced digital marketer equal parts analytical creative thinker passion disruptive technologies, data, storytelling. Six years experience retail market leaders CRM, email marketing, mobile marketing, social media, analytics, digital advertising. Open clear communicator demonstrated abilities setting strategic vision disciplined execution. Experience Senior Manager, Digital Marketing 09/2017 Current Company Name City State Responsible creating executing monthly retail calendar including product, promotional, marketing strategies meet sales plans drive growth Lead development ongoing optimization channel strategies including email marketing, mobile marketing, paid media, social media increase customer engagement LTV Own customer site level analytics working cross-functionally optimize channel performance, well as, inform product development, content creation customer acquisition strategies Plan manage budgets excess $5M drive incremental ROI business objectives Manage, mentor develop social media coordinator drive engagement, follower growth, site traffic Digital Marketing Manager, Customer Retention 07/2016 09/2017 Company Name City State Created Customer Lifecycle Program generating $256K annual lift amongst Active At Risk customers Won back Lapsed customers targeted promotional messaging 18% conversion rate Piloted social advertising segmentation strategy driving positive lift 551% Return Ad Spend (ROAS) Overhauled affiliate strategy increasing ROAS 26%, revenue 4%, brand mentions 480% Online Marketing Specialist 07/2015 07/2016 Company Name City State Created 400 US online marketing activities annually increasing related selling 21% YOY 38% plan Analyzed optimized traffic across online channels weekly basis Managed SEM budget drive traffic conversion based forecasted selling Launched led affiliate advertising pilot 35% revenue growth Acquired 35K emails per week advertising, in-store SMS program Global Digital Advertising Analytics Coordinator 07/2012 07/2015 Company Name City State Identified key drivers brand health using Boolean data logic via social listening analytics software Increased brand mentions social media 45% brand ambassador programs Awarded top mobile advertising campaigns 2015 Mobile Marketer virtual eyewear try Planned digital, mobile, social advertising exceeding time spent CTR industry benchmarks 300% Education Training Bachelor Science Business Administration 2012 University Southern California City State Concentrations Marketing Entrepreneurship Skills Analytics Software: Google Analytics, Omniture, Looker, Adobe Social, Netbase, Simon Data Email Service Provider: Bronto, Apsis