SALES Summary Passionate Marketing Manager leveraging expertise program management, sales enablement, brand awareness deliver lucrative results rapid-growth corporations. Identifies long-term opportunities produce high-impact ROI increase customer outreach cost-centric solutions. Highlights Strategic Campaign Management ●Lead Generation Marketing Communications ● Partner Programs Program Project Management Sales Enablement Email, Web, Print Content Account Management Experience Sales November 2014 Current Company Name － City State Maintaine knowledge current menu items, ingredients preparation methods. Deliver exceptional service greeting serving guests timely, friendly manner. Suggest additional items guests increase restaurant sales. Skillfully anticipate address guests service needs. Effectively communicate kitchen staff regarding guest allergies, dietary needs special requests. Marketing Manager (Contract) April 2012 November 2014 Company Name － City State ●Create, deliver, optimize marketing materials including; data sheets, website, collateral. ● Develop messaging supportive consistent marketing strategies. ● Research competitive products identifying evaluating product characteristics, market share, pricing, advertising updating maintaining research database. ● Deliver social media campaigns via Hubspot LinkedIn, Twitter, Facebook, Spiceworks email. ● Manage event logistics tradeshows, conferences sales meetings meet budget requirements. ● Proactively work vendors process expenditure requests approvals. ● Develop marketing communications campaigns project management activities. ● Manage delivery press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content. ● Created strategic demand generation plan targeting various industries; Healthcare, Public Safety, Utilities, Retail, Manufacturing, Construction market segments. Developed strategies digital marketing campaigns including; SEM, Google Ads Ad-words, content syndication, blogging, webinars email campaigns generate opportunities sales. Managed marketing automation systems support campaign execution (Microsoft CRM Dynamics, TreeHouse, Google Analytics) measure effectiveness campaign drive ongoing investment decisions. ● Measured demand generation performance revenue goals effectively delivered reporting metrics marketing sales leadership ensure lead scoring nurture programs continually optimized. ● Collaborate multiple stakeholders including: Global Managers, Channel Marketing, Marketing Ops, Sales, Product Marketing analyze sales objectives, sales qualified leads (SQL) improve demand creation strategies. ● Managed team responsible graphics, analytics, web maintenance, email marketing, lead nurturing, creative services webinars. ● Managed negotiated vendors co-manage 1.5 million dollar marketing budget company. Outbound Marketing Manager January 2011 March 2012 Company Name － City State ●Successfully launched Juniper OEM go-to-market (GTM) plans expanded end end solution Dell's networking portfolio. ● Created marketing communication plans implemented procedures streamline processes ensure close coordination parties involved product launch, including departments working silos. ● Devised product launch tracking system specific product lines administered effective collaboration core launch team. Facilitated weekly meetings Juniper Dell core staff ensure smooth flow communication across business units monitoring reporting delays issues senior staff. ● Executed editorial strategy content Dell's Networking Communications, included newsletters, SharePoint networking collaboration website, product sales training, internal marketing campaigns. Marketing Programs Manager February 2008 December 2011 Company Name － City State ●Partnered global managers executing strategic campaigns provided sales teams product messaging value propositions. ● Administered channel partner activities including; editorial calendar, web pages, email quarterly newsletters. ● Managed in-house product sales training videos applying adeptness experience Saba LMS Camtasia VOD system; including recording, edition, HTML pages uploading training site. ● Efficiently managed events, logistics, invitations, registrations, website, vendors, budgets, surveys, event metrics. ● Delivered monthly announcements 5,000 Ericsson employees, partners, updates website. ● Developed implemented automated systems various databases logistics optimized distribution list 1,200 5,300 within six months minimizing manual labor margin error. ● Successfully developed managed pod-casting program titled "IP Talk Radio" generated company wide attention levels Ericsson increased website traffic 65% one quarter. ● Built managed portfolio marketing initiatives including KPIs, budgeting, campaign tracking analysis using Salesforce.com Marketo. ● Managed online metrics internal website raised awareness 209% 5,500 Ericsson employees. Marketing Consultant March 2002 January 2008 Company Name － City State ●Managed internal external web content, web development, ecommerce payment gateways, Content Management Systems (CMS) 80% clients. ● Created strategic marketing plans go-to-market campaigns, focusing Google Ad Adwords. ● Conducted market analysis better focus marketing tactics proper target market; thus, expanding market awareness increasing online sales 35% within three months. ● Produced various marketing materials products services, video testimonials, case studies, advertisements, brochures, newsletters, email campaigns, partner programs. Program Manager January 2000 January 2002 Company Name － City State Affiliate Marketing Manager, Nationwide Territory January 1998 January 2000 Company Name － City State Channel Sales Account Manager, North-West Territory January 1995 January 1998 Company Name － City State Education Bachelor Science Marketing 1994 California State University Northridge － City State US Skills MS Office Suite (Word, Excel, Outlook, PowerPoint), SharePoint, Visio, LMS, Centra, Digital Marketing, MailChimp, Webtrends, TreeHouse PRM, MS Dynamics, Salesforce.com, Hubspot, Marketo, Vertical Response, Photoshop, Dreamweaver, TeamSite CMS, Citrix, Social Media; LinkedIn, Facebook, Twitter