DIRECTOR OF DIGITAL INNOVATION AND STRATEGY Executive Profile Cost-conscious, reliable project manager offering proven history success supervising, planning, managing one multifaceted digital projects multiple deliverables, complex dependencies budgetary restrictions Senior Digital Marketing professional extensive experience ability drive strategic initiatives areas business growth, leadership organization effectiveness. Ambitious Strategy Innovation Director creates strategic alliances organization leaders effectively align support key business initiatives. Builds retains high performance teams hiring, developing motivating skilled professionals. Experienced professional following areas: Project Management, Change Management, Process Development Redesign, Strategic New Initiatives, Deployment Various Web Based Tools Skill Highlights Digital Media Operations Project Management Negotiations Management Business Development Team Leadership Product Development Budget Management Strategic Analytical Thinking Business Planning Professional Communications Business Intelligence Benchmarks Timelines Core Accomplishments As digital director, I successfully led managed centralization resources projects standardized reporting, campaign management, development across properties Philadelphia, New Jersey, Florida, Alabama, Western Pennsylvania. I worked directly CEO VP digital developing project plans, managing timeline, work streams. Provided status updates senior management board directors ensuring team met benchmarks timely manner Promoted position successfully executing business development projects Director Online Operations. Professional Experience Company Name June 2012 Current Director Digital Innovation Strategy City State Maximize productivity setting clear expectations proactively communicating project status, issues risks internal stakeholders top management Draft distribute project objectives tasks various house outsourced teams Assess project issues identify solutions meet productivity, quality customer goals Manage resource allocation across multiple projects including tracking resource bandwidth forecasting future availability scheduling new projects Guarantee attainment key milestones proactively tracking metrics project outputs Mitigated risk identifying, escalating resolving issues across multiple delivery groups and/or projects Create new strategic initiatives, product development, marketing intelligence, planning implementation digital media properties Management products, services, experiences, platforms tools concept execution Established help create Company visions digital product changes additions; define requirements various products meet market demands · Create statistical models based digital product performance Set guidelines specifications cross-functionally designers software development engineers, digital media directors, external partners guarantee smooth efficient project product delivery Establish shared vision across company building consensus priorities leading strategy project specific execution. Company Name March 2010 March 2011 Director Ad Online Operations City State Created, maintained presented regular (weekly, monthly, quarterly) campaign status metric reports well develop ad-hoc reports support strategic planning fact based analysis. Contributed monthly quarterly revenue recognition process assuring impressions correctly reported communicated clients. Enforced functional groups productivity, quality process requirements accordance real company needs. Acted liaison external parties matters relating procurement services company\'s products. Reviewed managed solutions inventory problems, resolved under-delivering campaigns, works Editorial and/or teams optimize advertising Used Web-Analytics platforms Omniture Web-Trends prepare various analytical reports Configured set campaigns various exchanges Google AdX, Bust Backplane, Open X, Six Apart Implemented impression verification research pixels view analysis. Company Name September 2006 June 2012 Director Online Operations City State Project Managed centralization Content Management System standardized interactive ad campaigns traffic reporting across properties Philadelphia, New Jersey, WesternPennsylvania. Developed project plan managed project work streams. Provided status updates leadership ensured project team completed tasks timely manner Managed relationships third party sales agents networks including fulfillment RFPs rate negotiation Project Managed Omniture Site Catalyst Google Analytics integration throughout sites generated various reports study user behavior web-site Provided Analytical Analysis Recommendations Micro Sites Worked Executive Management Create Actionable Analytics Reporting Customized Dashboards Internal Staff Project Leader transition Google DFP ad serving Platform, Guided newspaper television stations sites conversion new ad serving platform Managed executed SEO/SEM niche sites internally, Average annual budget $500,000 Managed execute internal search engine marketing efforts sites, working local managers define goals set budgets Manager Online Operation Team, Supervised Five Marketing Assistants Webmaster Performed competitive analysis local market Managed 10 individuals directly Optimizing Operations Western PA Lead selected business development efforts interactive media focusing developing business plan launch local email marketing business respective markets. Company Name May 2005 August 2006 Marketing Consultant City State Researched Developed relevant Business Plan future expansion Conducted research competitors studied replicated successful online marketing campaigns Assisted creating internal product database included real time inventory updates well displayed statistics popular sellers Provided technical support website uploaded new data site daily well replicate changes additions demand Company Name April 2005 September 2005 Intern City State Created various Marketing pieces DMA seminars conferences · Identified major causes client data discrepancies offered methods resolve problems. Developed implemented benefits data audit process ensure data integrity. Profiled collaboratively filtered client data based requested parameters. Company Name May 2002 June 2004 Senior Support Analyst City State Collaborated IT Team, vendors, support providers research resolve client operations team hardware software support issues Supported accurate setup user specific network, Internet, hardware, software settings desktop systems servers coordinating efforts Senior Management Worked System Engineers diagnose support network connections desktop server level Used Novell NetWare Administrator Windows 2000 User Manager Domains create ID\'s new users site remotely well granting rights specific files folders. Company Name January 2001 August 2001 Information Systems Intern City State Assisted trained users use Microsoft Outlook office components Troubleshooted employee queries helpdesk Configured Network Servers deployed remote installations various Software Programs. Education Long Island University College Management May 2006 MBA Marketing City State Marketing Hofstra University Frank G. Zarb School Business December 2001 Bachelors Business Administration Management Information Systems City State Management Information Systems Languages Fluent English practical knowledge Spanish Hindi Skills Microsoft Access, Excel, Power Point, Word Visio.NET, C++, FoxPro,Microsoft Windows, Apple OSX, Dream Weaver, Photoshop, Lotus Notes, Corel,Omniture Site Catalyst, Web-Trends, Google AnalyticsGoogle DFP, Open Ad StreamWordpress, DrupalNetworking,Domain Registration, Web-Site Administration