Consumers’ health information needs are relatively stable and the 100 most common unique queries are about 77% the same from month to month. Website sponsors should provide a broad range of information about a relatively stable number of topics. Analyses of log similarity may identify media-induced, cyclical, or seasonal changes in areas of consumer interest.
['Scott-Wright Ao', 'Jonathan Crowell', 'Qing Zeng', 'David W. Bates', 'Robert A. Greenes']
Analysis of information needs of users of MEDLINEplus, 2002 - 2003.