Music interaction refers to ways to produce, enjoy, and distribute music. The most common form of interaction is surely listening. Despite its popularity, it has received surprisingly little attention in human-computer interaction studies. In this paper, we describe two case studies that characterize music interaction with streaming services in Finland. We use both public and proprietary data to reveal novel insights about the present music consumption culture in Finland. We first compare two popular streaming music services, YouTube and Spotify. We look at the relative ranking of the most popular music across services and temporal access patterns. We find high correlations of popularity between the two services and consistent peak in listening indicators over Friday and Saturday. In the second part, we document some detailed statistics about user engagement with the most popular Finnish music on YouTube. For instance, we find a highly local audience (>90%) who on average retain their interest in the videos less than 70% of the total duration. We finally connect these findings to existing literature and the call for further qualitative research.
['Lassi A. Liikkanen']
Music interaction trends in Finland: YouTube and Spotify