This paper presents findings from a nexus analytic case study on the image sharing website Imgur. Nexus analysis is an ethnographic research strategy for the analysis of social action as part of a historical and cultural continuum. The case study focused on ideas of community on Imgur, analysing the meaning and function of the concept among site members, finding that "community" as a term and concept is used and understood in different ways on the site depending on the history and experience of each participant. Rather than representing a unified community experience, "community" on Imgur functions as a tool for building a particular kind of social scene on the site, and a tool for members to understand that social scene.
['Annamari Martinviita']
Understandings of togetherness online: community as a tool for social action