The growing access to healthcare websites has aroused the interest of designing a specific advertising system focusing on healthcare products. In this paper, we develop an advertising method which analyzes the messages posted by users on a healthcare website. The method integrates semantic analysis with an inference engine for effective healthcare advertising. Based on our experi- ment results, healthcare advertising systems could be enhanced by using the domain-specific knowledge to augment the content of user messages and ads.
['Yen-Chiu Li', 'Chien Chin Chen']
Effective Healthcare Advertising Using Latent Dirichlet Allocation and Inference Engine