On a typical snowy day in early January 1998, as he was driving towards Helsinki, Aki Teranto spotted a poster on the motorway for Internet grocery shopping. The slogan read: “Don’t stand in line anymore, just go online!” He thought, if it is possible to sell groceries online in Helsinki, why would it not be possible to do so in Turku 1 ? A few months later, with the help of two partners and his wife, Eija, Aki launched Nettimarket.com, the first Internet grocery shop in the Turku area. Today, the business is still in its infancy, but the signs of growth are already visible…
['Bill Anckar', 'Tawfik Jelassi', 'Pirkko Walden']
Nettimarket.com (Finland): A Virtual Grocery Retailer.