With the aid of information technology, electronic marketplaces have multiplied. Currently, however, most electronic marketplaces support only limited negotiation functions using a one-dimensional variable of price. The purpose of this study is to show how online multidimensional auction systems can be used to facilitate electronic trading in business-to-business electronic marketplaces. In this paper, we first evaluate the existing electronic marketplaces. Based on this evaluation, the functional requirements for a buyer-centric electronic marketplace are presented. Then, we propose a new multidimensional auction model with evolutionary negotiation support (MAMENS) to be used in the electronic marketplace. Finally, the evaluation framework for the MAMENS is discussed.
['Sungwon Cho']
A framework for the evaluation of an electronic marketplace design with evolutionary negotiation support