Mobile business is a young promising industry created by the emergence of wireless data networks.. Similar to other emerging industries, it is characterized by a large number of uncertainties at different levels concerning technology, demand and strategy. This paper focuses on the strategic uncertainties, where a large number of actors are trying a number of strategic approaches to position themselves in the most favourable position in the value system. As a consequence, they are experimenting with a number of innovating business models. We argue that successful business models are likely to be the ones that best address the economic peculiarities underlying this industry, like mobility, network effects and natural monopolies. The paper presents the principal classes of actors that will participate in the mobile business industry and give an overview of their business models based on a formalized ontology.
['Giovanni Camponovo', 'Yves Pigneur']
BUSINESS MODEL ANALYSIS APPLIED TO MOBILE BUSINESS