This paper looks at attributes helpful for a definition of involvement, because the authors believe that involvement is one of the key cognitive mediating factors between content and viewing experience. In the end, it should lead to an operational definition, and a valid and reliable measurement tool.
['Nele Van den Ende', 'Dragan Sekulovski', 'Jettie Hoonhout', 'Lydia Meesters']
Attributes underlying involvement with video material