The rapid growth of the smart phone market has caused various changes in customer preference and carrier choice behavior in the mobile phone market. We analyzed the characteristics and the change in relation to the usage patterns of mobile phones and mobile-carrier choice behavior. This paper presents the results based on the two sets of the original survey data collected from customers of major three mobile-carriers: docomo, au and Soft Bank. We show the estimation results of a new mobile-carrier choice model considering new factors.
['Akiya Inoue', 'Motoi Iwashita', 'Takeshi Kurosawa', 'Ken Nishimatsu']
Mobile-Carrier Choice Behavior Analysis Around Smart Phone Market