With the ongoing process of building business networks in today’s economy, businessto-business integration (B2B Integration) has become a strategic tool for utilizing and optimizing information exchange between business partners. Industry and academia have made remarkable progress in implementing and conceptualizing different kinds of electronic inter-company relationships in the last years. Nevertheless, academic findings generally focus exclusively on certain aspects of the research object, e.g. document standards, process integration or other descriptive criteria. Without a common framework these results stay unrelated and their mutual impact on each other remains largely unexplained. In this paper we explore motivational factors of B2B integration in practice. In a research project using a uniform taxonomy (eXperience methodology) we classified real-world B2B integration projects from a pool of over 400 case studies using a pre-developed framework for integration scenarios. The result of our partly exploratory research shows the influence of the role of a company in the supply chain and its motive to invest in a B2B solution.
['Norbert Frick', 'Petra Schubert']
The Motives for B2B Integration: An Empirical Study