Purpose – Recommender systems are techniques that allow companies to develop sales and marketing and as a result, attract more customers. There are several different types of recommender systems which collaborative filtering (CF) method is more popular and is used in various fields. However, similar to other recommender systems, this system has its own limitations. Nowadays, recommender systems are combined with other systems to enhance the quality and precision. The purpose of this paper is to present a new method to increase the accuracy and quality of recommendations associated with filtering systems. Design/methodology/approach – First, the recency, frequency, and monetary (RFM) variables of the clients are extracted and variables’ weights are calculated. Then, using weighted RFM and expectation maximization clustering algorithms and their combination with the closest K-neighbors, recommendations for each cluster is independently extracted. Finally, the results are compared with the outcome of convent...
['Seyed Mahdi Rezaeinia', 'Rouhollah Rahmani']
Recommender system based on customer segmentation (RSCS)