This paper describes the general service recommendation process matched to the telecommunication service delivery characteristics of the Ubiquitous Consumer Wireless World (UCWW). The goal is to provide consumers with the ‘best’ service instances that match their dynamic, contextualized and personalized requirements and expectations, thereby aligning their usage of mobile services to the always best connected and best served (ABC&S) paradigm. A four-tiered architectural configuration of the UCWW service recommendation framework is proposed along with a suitable service recommendation model. Specific and generic smart-city application examples are outlined. Other relevant social impact of the proposed approach is highlighted at the conclusion of the paper.
['Haiyang Zhang', 'Ivan Ganchev', 'Nikola S. Nikolov', "Mairtin O'Droma"]
A service recommendation model for the Ubiquitous Consumer Wireless World