This study reports the results of an "online" census of the number and character of the publicly-accessible World Wide Web sites of Fortune 500 companies. The results indicate that approximately 25% of the companies have Web sites. In accord with popular opinion, the sites are used primarily as the electronic equivalent of an annual report (first-level effect). The census also indicates that virtually none of the sites offer new ways or forms of doing business (second-level effects).
['Dave King']
Fortune 500 on the Web: the road to second-level effects