Geotagging which is one of the newest technologies in the smart tourism field is reckoned as being very useful for travelers in enhancing visiting experience. This study, focusing on the perspective of traveler’s readiness and technology acceptance model with hedonic view, aims at analyzing the relationships between traveler’s readiness, geotag technology perception and geotag adoption.
['Namho Chung', 'Inessa Tyan', 'Heejeong Han']
Enhancing the smart tourism experience through geotag