The purpose of this research is to construct and prioritize the measures of digital capital of real estate websites. Fuzzy analytic hierarchy process is adopted to collect and analyze data. A total of 12 professional agents were selected. According to the results, the digital capital is categorized into three dimensions: Internet relational capital, Internet customer capital, and Internet service capital. The research also develops 12 indicators for digital capital assessment.
['Chung-Chu Liu']
Developing Measures and Prioritizing Digital Capital of Real Estate Websites