Research studies investigating online health information searching behavior are abundant. While there is research pertaining to the online health information seeking behavior of parents in developed countries, similar information for countries with developing economies in the South East Asia region is not available. In this research study, we focus on information searching behavior of parents with children under the age of eighteen. This study describes the information searching behavior of 50 parents. Results indicate participants are motivated to search for information online for doctor visit and non-doctor visit purposes. Google is the most popular search engine used. Results provide insights on the information searching behavior of parents in South East Asia.
['Anushia Inthiran', 'Ireneous Soyiri']
Searching for Health Information Online for My Child: A Perspective from South East Asia