This case study shares our experiences and challenges in understanding the innate needs of typical users of smartphone from various socio economic classes of a rapidly growing region like India. The objective was to support the design of a commercial ultra-low cost smartphone would appeal to the user experience of the mass. We were a team of HCI researchers started by devising a formal method to segment the vast and varied user group in order to undertake field study. We were faced with challenges ranging from diverse expectations of users, their varied levels of technology exposure and the means to map their perceived experience to our design ideas. Our contribution was in the critical insights, which we gathered through our field research. These insights helped define the final product which was ultimately commercially launched with differentiating regional user experience.
['Sanjay Ghosh', 'Sarita Seshagiri', 'Aditya Ponnada']
Exploring Regional User Experience for Designing Ultra Low Cost Smart Phones