This case study illustrates and analyzes the process of redesigning one of the largest news media site in Sweden during a cooperation between the Interaction Design Study Program at Umea University and VK Media using a customer centric open approach. The results show that the design process used, both provided new insights for the industry and produced an appreciated website that facilitated the transition into a new revenue model using a paywall for digital content.
['Thomas Mejtoft', 'Sara Mejtoft', 'Anna Palmér', 'Viktor Östin', 'Anna Viklund', 'Sofia Papworth', 'Mikaela Berg', 'Robert Johansson']
Interaction Design Processes to Facilitate Changing Business Models in the Newspaper Industry: A Case Study of vk.se