text: Both quantitative and qualitative research uses a separate set of research methods to gather and analyze data, enabling you to answer a variety of research questions.
  Here‘s a summary of the major differences between the two.
  - Emphasizes on testing hypotheses and theories
  - Data is analyzed through statistical and mathematical analysis
  - Results are typically expressed in the form of tables, numbers or graphs
  - It needs a number of respondents
  - Surveys comprise of closed, multiple-choice questions
  - Emphasizes on exploring ideas and devising theory or hypothesis
  - Data is analyzed through classifying, categorizing and interpretation
  - Results are typically expressed in words
  - It requires relatively fewer respondents
  - Surveys mostly comprise of open-ended questions
  Methods of collecting data
  According to Researchgate, there are a variety of ways in which we can collect data, such as the collection of primary data, interviews, and other methods. Both quantitative and qualitative data can be gathered using a number, or selection of, these different methods.
  But of all these data collecting options available, it’s important to use a data collection method that would help justify your research solutions.
  Quantitative – methods of data collection
  Surveys: Often entailing a list of multiple-choice or closed questions that are distributed to a sample population. This can be done either online or in person, but often in a controlled environment to reduce variables in the data.
  Experiments: a scenario in which variables are controlled, to develop cause-and-effect relationships with as few anomalies as possible.
  Observations: The act of observing the phenomenon understudy in a natural environment where the variables can’t be controlled.
  Content analysis: Consistently registering the presence of particular themes or words in a set of texts in order to analyze communication schematics.
  Qualitative – methods of data collection
  Interviews: Verbally asking a variety of open-ended questions to a group of respondents. Environments are normally more informal to elicit a more natural response.
  Focus groups: Conducting a debate between a group of people regarding a certain topic to gather ideas that can be used for further research.
  Ethnography: Living within an organization or a community for a significant period of time so as to keenly observe culture and behavior.
  Case studies: Thorough study regarding a group, person, organization, or event.
  Literature review: Studying published works by reputed authors. Adding to theories, and/or offering alternative hypothesis.