Replication Data for: How push messaging impacts consumer spending and reward redemption in store-loyalty programs
<|begin_of_text|><|start_header_id|>system<|end_header_id|> You are a research archivist expert in dataset metadata. Answer the question truthfully.  <|eot_id|><|start_header_id|>user<|end_header_id|> Here is the Description of a dataset. Description:'Data from large scale field experiment not included in package because NDA agreement with company prevents us from adding this. The study looks into the effectiveness of mobile push messaging in terms of increasing consumer spending and redemption during a temporary loyalty program.Abstract:Retailer loyalty programs (LPs) are pervasive in grocery retailing. However, participant spending and redemption typically wear off over time and traditional communication has not revealed very effective at maintaining program engagement. We study the impact of in-app mobile push notifications on consumer participation and reward collection in store-loyalty programs. Using a unique data set covering consumer spending before and during such a program, we estimate the effect of push messaging on expenditure and reward redemption during the program' . Please return only a json list of at most 3 Keywords corresponding to the Description:.<|eot_id|><|start_header_id|>assistant<|end_header_id|> {"Answer" : ["Field Experiment","Loyalty Programs","Mobile Marketing","Tilburg University"]} <|eot_id|>
 Here is the Description of a dataset. Description:'Data from large scale field experiment not included in package because NDA agreement with company prevents us from adding this. The study looks into the effectiveness of mobile push messaging in terms of increasing consumer spending and redemption during a temporary loyalty program.Abstract:Retailer loyalty programs (LPs) are pervasive in grocery retailing. However, participant spending and redemption typically wear off over time and traditional communication has not revealed very effective at maintaining program engagement. We study the impact of in-app mobile push notifications on consumer participation and reward collection in store-loyalty programs. Using a unique data set covering consumer spending before and during such a program, we estimate the effect of push messaging on expenditure and reward redemption during the program' . Please return only a json list of at most 3 Keywords corresponding to the Description:.
Data from large scale field experiment not included in package because NDA agreement with company prevents us from adding this. The study looks into the effectiveness of mobile push messaging in terms of increasing consumer spending and redemption during a temporary loyalty program.Abstract:Retailer loyalty programs (LPs) are pervasive in grocery retailing. However, participant spending and redemption typically wear off over time and traditional communication has not revealed very effective at maintaining program engagement. We study the impact of in-app mobile push notifications on consumer participation and reward collection in store-loyalty programs. Using a unique data set covering consumer spending before and during such a program, we estimate the effect of push messaging on expenditure and reward redemption during the program
Field Experiment; Loyalty Programs; Mobile Marketing; Tilburg University