A central theme influencing exposure and engagement was SASA!‘s compatibility with participants’ lives and personal challenges. To begin, the close proximity of SASA! to participants’ communities and daily lives made it feel intimate and personal. Several remarked that SASA! was not like other programmes that “decide to stay at the health centres, where they sensitise the people from”(8 M). As this participant illustrates, there was a strong appreciation that SASA! activities came right to them:They have even reached down to the grass root people, instead of people saying that they are going to watch a drama, the drama comes down to them. (5 M).