The results of Experiments 1 and 2 showed that the type of response influenced the preference for the pictures to which attention was directed in the preceding go/no-go task. Experiment 3 was designed to investigate whether the type of response also modulates the preference for unattended pictures in the preceding go/no-go task. In contrast to Experiments 1 and 2, in Experiment 3, participants were required to discriminate whether a digit superimposed on a picture was either odd or even. Because participant’s attention was focused on the target digit, it is plausible to consider that their attention is less directed to the pictures of gummy candies and rice crackers in the go/no-go task compared with that in Experiments 1 and 2. Thus, if attention plays an important role in emotional devaluation through response inhibition, the devaluation effect should be attenuated in Experiment 3 relative to that in Experiments 1 and 2.