Public health frameworks have neither changed in response to such threats nor adapted in the face of technological and cultural shifts. For example, public health’s utilization of social media is inferior to fields such as business and marketing; while health departments have attempted to incorporate social media in practice, studies suggest that health professionals’ capacity for using these tools to engage populations is low (3–5). Indeed, it has been suggested that the current public health system has “neither the organization nor the incentive to comprehensively address population-centered, primary prevention health services that are evidence-based or linked to improved health outcomes” (6).