In traditional public health planning models (see Figure 1), key characteristics are as follows: Steps are linear, and solutions are often evidence based and preconceived before beginning the planning process. In these models, the goal of the health professional is not to generate novel solutions but to implement prescribed solutions in varying contexts.Funding usually comes from government and public sources, such as the Prevention and Public Health Fund and state general funds (8). Public funding opportunities are often limited in availability and scope; consequently, practitioners may be constrained in the type and cost of programs they can implement.Program outcomes are not strongly linked to funding allocation; while granting organizations do take into account program effectiveness, funding is usually allocated to organizations on a regular basis, independent of program outcomes.