The study consisted of 2 true IVs (religious word prime and middle name prime). The word prime IV was a between subjects variable with 4 levels (abstract, concrete, religious agents, and non-religious). The prime was accomplished by having participants memorize words from one of the four categories. The name prime was a between subjects variable and consisted of 2 levels (middle name present and middle name absent). Additionally, two participant variables were examined in this study including participant religiosity and political affiliation. This study examined two dependent variables. Overall opinion of President Obama was obtained from the averaged responses to 10 items assessing impressions of the president. Participants’ views regarding President Obama’s religious affiliation were assessed using a single questionnaire item.