As in Experiment 1, we excluded the pictures presented in the error trials from the following analysis. The mean proportion of the excluded pictures was 0.03 (SE = 0.01). Mean preference ratings have been shown in Figure 5. The same ANOVA as in Experiment 1 was conducted on the preference ratings of Experiment 3. The ANOVA showed a significant main effect of rating phase (first vs. second), F(1,27) = 8.16, p < 0.001, ηp2 = 0.23, indicating that the mean preference score was higher in the second rating phase than that in the first rating phase. This effect probably reflects the mere exposure effect (Zajonc, 1968). In contrast to Experiment 1, there was neither main effect of stimulus category, F(1,27) = 0.21, p = 0.65, ηp2 = 0.008, nor an interaction between rating phase and stimulus category, F(1,27) = 0.06, p = 0.81, ηp2 = 0.002, indicating that emotional devaluation through response inhibition was not evident in Experiment 3. These results suggest that, in Experiment 3, the type of response in the go/no-go task did not affect the preference rating for the picture that had not been attended in the go/no-go task.