This study had several limitations. Due to our necessary reliance on a convenience sample, we had a relatively small number of politically conservative participants. Furthermore, politically conservative college students might not represent conservatives in the general population. Research has shown that when diversity is actively enacted and promoted at universities with diverse student populations, such as the one at which these data were collected, there are several benefits including students’ personal growth, cultural understanding, and commitment to understanding others . This increased cultural understanding could provide a buffer against the negative impacts of racial and religious primes. Therefore, the politically conservative college students in the present study might not be as influenced by the effects of racial and religious primes as would political conservatives in the general population. Another limitation could have been the manner in which we presented the religious word prime. Our word memory task did not require that participants process the meanings of the priming words. Potentially, a task which requires that students attend to the meaning of the priming words could influence participants to employ either concrete or abstract modes of thinking which could, in turn influence attitudes towards out-groups. Additionally, we did not administer a pro-diversity beliefs instrument and so we were unable to directly ascertain whether or not this variable plays a role in how priming impacts attitudes. Although our sample primarily Christian, the religious priming words utilized in the study could also be viewed as a limitation because they might not be relevant to non-Christian participants. Finally, we did not probe participants for hypothesis awareness. Therefore, it is possible that our results were influenced by demand characteristics.