In conclusion, psychological and sociocultural variables accounted for 60% of variance in drive for muscularity, 64% of the variance in attitudinal, and 41% of the variance in behavioral aspects of drive for muscularity. Therefore, dissatisfaction with muscularity, body-related self-esteem and internalization of media body ideals enhanced the model significantly, leading to a 31% change in R2 in behavior, 50% in attitudes, and 48% in total drive for muscularity.