A change in the manner of thinking about smoking was deemed important by participants with regard to a possible change in behavior. This was prominent in QG users, and it is possible that this is because of the app’s use of CBT. Users reported that the app allowed them to question why they smoke, what smoking means to them, as well as their thoughts about quitting and why this is something they want to achieve. QG also allowed users to reframe the way they thought about themselves and their behavior in relation to smoking. For example, several QG users reported that perception-altering exercises such as labeling themselves as “nonsmokers” as opposed to “ex-smokers” helped them dissociate themselves from the behavior and contributed to a reduction in smoking in these users. No such effects were reported by the SF users.