First, we conducted a 2 (name prime) x 3 (political identity) ANOVA to test the prediction that conservative participants in the middle name present condition would rate President Obama more negatively than would those in the middle name absent condition. Results showed no significant main effect of the name prime manipulation on opinions of President Obama F(1,329) = 1.56, p = .213, partial eta-squared = .005. There was, however, a significant main effect of participant political identity on opinions of President Obama, F(2, 329) = 39.35, p < .001, partial eta-squared = .193. All political identity groups significantly differed, ps < .05. Conservative participants (n = 59, M = 3.12, SD = 1.17) rated the president more negatively than did liberal (n = 119, M = 4.70, SD = 1.00) and politically moderate participants (n = 157, M = 4.09, SD = 1.11). The predicted interaction between the name prime manipulation and participant political identity on opinions of the president was marginally significant, F(2, 329) = 2.80, p = .062, partial eta-squared = .017. Pairwise comparisons showed that conservative participants in the middle name present condition (n = 34, M = 2.87, SD = 1.04) rated President Obama significantly more negatively than did those in the middle name absent condition (n = 25, M = 3.47, SD = 1.26), p = .036, d = .527 (see Fig 1). Using conventions in psychology this is considered a medium effect size . There was no significant effect of name prime for liberal and moderate participants (ps > .28).