The hallmark of most action control models, including M-PAC, is the premise that volitional self-regulation tactics are needed to tie good intentions to behavior . In support of this hypothesis, behavioral regulation correlated with the discriminant function and predicted all three intention-behavior profiles. The inclusion of behavioral regulation variables in understanding general PA has had considerable support  but this is the first study in dog owners to apply this variable to our knowledge. The results suggest that having dog owners make action (when, where, how, and with whom) and coping (details about how to overcome potential set-backs) plans and subsequently track these plans (e.g., with mobile phone apps, diaries) may be very useful to close the intention-behavior gap.