Placing ads on Reddit subreddits initially appeared a promising way to drive eligible respondents to our survey. The ads we placed produced 178 completed surveys with an eligibility yield of 72%. However, its proportion of quality surveys was the lowest, with a quality yield of 29%. We were also subject to an unfortunate “hack” of the survey. This “hack” seriously diminished the credibility of the survey results derived from this platform. Going forward, we would be unlikely to use Reddit to disseminate surveys.