Using data from the SASA! couples study, detailed elsewhere , the qualitative analysis examined participants’ engagement with the intervention and how different communication channel exposures to SASA! influenced relationship changes. Participants in the couples’ study were sampled purposively from the RCT follow up survey respondents. RCT participants that agreed to be contacted again were sampled using the following criteria: in current relationship since 2010 or before; IPV reported before the last 12 months, but not in the last 12 months; exposure to SASA! of any intensity (note their partner may not have been exposed); and, positive change in relationship since becoming involved in SASA!. Those reporting violence in the last twelve months were not selected as a safety precaution as interviewing them could incite further violence (i.e. if the man thought his partner had “told” on him). Initial efforts to recruit couples through contacting female RCT participants yielded only two couples. Therefore, eight couples were recruited through male RCT participants with further precautions taken to ensure their female partners were not pressured into participating. Couples were sampled between August-October 2012 from across the four intervention communities, with each partner interviewed separately using a semi-structured interview tool (20 interviews in total; 10 women and 10 men). The guide starts with general questions about the participant’s relationship and any changes they have observed. This allowed participants to first mention SASA! of their own accord as well as attribute any changes in their relationship to it (or not). Later in the guide there are more specific questions and probes about SASA! exposure and how it impacted their relationship. A participatory timeline was used to help with recall. Interviews were conducted, transcribed and translated from Luganda to English by bi-lingual research assistants and data were entered into NVIVO 10 software for coding and analysis by the first author. While couples were sampled, the unit of analysis for this investigation is the individual. Data were analysed using framework analysis, a method that allows the researcher to systematically organize and compare ‘raw’ data by theme and case using a framework matrix linked to the original transcripts .