Studies were carried out in the spring of 2013 in the Finger Lakes Region (42°26′N, 76°30′W) of New York, USA. The study area is characterized by a diversity of agricultural uses, including dairy, row crop, tree fruits and vegetables with natural and semi-natural areas of deciduous forest, small woodlots and old field dispersed throughout. A total of 35 farms growing apple, strawberry or both were identified. All farms were used to estimate pollinator community similarity and a subset of 13 farms, all growing strawberry but with a gradient in the proportion of apple orchard cover in the surrounding landscape (0–37%), were used in further experiments. Focal strawberry fields on each of these 13 farms were selected. The landscape surrounding the focal strawberry field was characterized within a 1 km radius using the 2013 National Agricultural Statistics Service Cropland Data Layer for New York31 in ArcGIS 10.1. Using these maps we estimated the proportion of land in agricultural uses (all crop categories including forage and pasture), natural and semi-natural areas (forest, wetlands, shrub lands, meadows, and fallow), and apple orchards. Apple orchards flowered between May 3 and June 5, 2013, with bloom initiation and duration varying across farms depending on local microclimate and apple variety. Most farms cultivate a number of apple varieties to ensure pollination success, as apple is varietally self-incompatible. Measurements occurred between May 6 and May 9 for early apple bloom, between May 14 and May 17 for peak apple bloom and between May 31 and June 3 for late apple bloom. Apple flowering phenology in 2013 would be described as “typical” based on historical data on apple flowering in upstate NY32. In the early stage of apple bloom the percentage flowers open of total flowers present, estimated by counting the number of open flowers per cluster on randomly selected trees, averaged 26.6% (±5.4 SE). During the same period, strawberry bloom had initiated only at four sites (with 16.9% ± 11.5 SE flowers open). At peak apple bloom, flowering intensity averaged 54.8% (±5.8 SE) compared to strawberry bloom at 23.2% (±7.3 SE). Apple bloom intensity during the late flowering stage averaged only 10.9% (±3.5 SE) while strawberry bloom was 37.5% (±6.7 SE).