These desirable outcomes from adopting GM IR crops have already been achieved by GM cotton growers in Mexico (Traxler and Godoy-Avila 2004) and maintained over the last 18 years (Brookes and Barfoot 2015). Genetically modified IR cotton varieties have resulted in more than 50 % reduction in pesticide use and have doubled the annual net revenue per hectare compared to that of growers cultivating conventional varieties in the Comarca Lagunera region (Traxler and Godoy-Avila 2004).