At the moment, 70% of visitors reach the website via an organic search on the internet (Table 4). People got to the website by searching on a variety of terms, such as ‘becoming pregnant’, ‘folic acid’, ‘healthy pregnancy’, ‘cycle’, and a combination of food products and ‘pregnancy’; 15% of visitors came via links from other websites. More than 77% of those visitors followed the link on the website of Kind & Gezin (kindengezin.be), which is the most important preventive organ for well-being of children in Flanders (the Flemish counterpart of ONE—l’Office de la Naissance et de l’Enfance). Amongst other things, people look at this website to find information on official childcare initiatives.