Rapid experimentation and failure are principles of success commonly found in the private sector, but not embraced in the current public health landscape due to limited funding opportunities. Intuit, a software company famous for their rapid experimentation framework, exemplifies the kinds of principles public health has the resources to implement on a microscale. At Intuit, employees are encouraged to generate innovative, even outrageous, ideas through building teams, gathering solutions, and creating and testing hypotheses. The key to Intuit’s success lies in employees’ ability to talk about ideas, test them quickly without spending exorbitant amounts of money, and have a healthy tolerance for failure (42).