There has also been wide recognition that a range of public health issues centred within intimate relationships, such as HIV and partner violence, are influenced by broader community and societal factors [10–12]. In response a growing number of complex interventions combine mass media with community mobilisation efforts and/or community-based change agents to intervene at multiple levels [11, 13, 14]. Programme H a participatory intervention with young men uses interactive group education sessions and community wide social marketing to address the acceptability of violence among young men and transitional norms of masculinity. A quasi-experimental study in Brazil found significant reduction in reported inequitable gender norms, a decrease in reported STI symptoms, and an increase in reported condom use at last sex with a primary partner was observed after one year . SASA!, a combined HIV and VAW prevention programme uses multiple channels to catalyse community-led change of norms and behaviours that perpetuate gender inequality, violence and increased HIV vulnerability for women . It does this through engaging health workers and local authorities and training community activists (CA) who introduce concepts during informal activities in their communities using communication materials, media and advocacy and community based support over time. Others, such as Soul City and Sexto Sentido, use ‘edutainment’ to reinforce social change messages around HIV and partner violence through mass media messaging and radio and television dramas . Rigorous trials in Sub-Saharan Africa have also suggested community mobilisation and reflective strategies work to prevent IPV [17, 18].