Qualtrics Panel is a subdivision of Qualtrics, a private research software company specializing in Web-based data collection that partners with over 20 Web-based panel providers to supply diverse, quality respondents. We contacted Qualtrics Panel for a quote via email and they provided an initial estimate price of US $20 per completed survey for 50 eligible respondents (pregnant women in the United States who smoke). However, they could not guarantee that the target sample size of 50 respondents would be met within their existing panels. The Qualtrics project manager noted that pregnancy is a “moving target,” in addition to the difficulty of Web assessment and underreporting of smoking status due to social stigma. The manager suggested pushing the survey through all platforms of their crowdsourcing platform, charging US $10 per survey completion with a minimum payment of US $500. This price included a project manager, who added embedded data into the survey for quality assurance and monitored attention checks. Participants were paid directly through Qualtrics.