In design thinking, the Define and Ideate modes correspond with Planning. The Define mode entails defining the right challenge to address based on new understanding of populations; it is “an endeavor to synthesize … scattered findings into powerful insights” (10). Closely related is the Ideate mode, in which practitioners ideate potential solutions for the target population, often through brainstorming and other activities. In the Ideate mode, practitioners attempt to “step beyond obvious solutions,” “harness the collective perspectives and strengths of … teams,” “create fluency (volume) and flexibility (variety) in … innovation options,” and “get obvious solutions out of [team members’] … heads” (10). The Define and Ideate stage in the PHIM requires health practitioners to encourage autonomy and creativity in team members.