The utilities and relative importance values ascribed by the 100 respondents to the six (6) attributes of the study indicate that high priority and thus high utility is associated with patients that demonstrate young age, unhealthy lifestyle, acute and severe diseases, large expected health improvement after treatment and low cost of treatment. Thus, ranking the patients’ characteristics by their relative importance value, starting with the one with the highest importance, elicits the profile of the hypothetical patients with the highest and the lowest priority.