These multiple factors alongside poor quality care that does not meet healthcare needs may lead to low expectations and mistrust of health services and healthcare personnel [27, 30]. Trust in services and personnel is associated with increased utilisation of healthcare, and improved health behaviours and quality of care [31–33]. Community engagement strategies have the potential to enhance trust and ensure services are tailored to the needs of specific populations [34–36]. “Community engagement” is one of several overlapping terms (others include “community involvement”, “community participation”, and “community development”) used to describe activities that are aimed at enabling communities to participate in decisions that affect their lives and improve their health and wellbeing, including planning, design, delivery and evaluation of health services [34–36].