Thus, the purpose of this paper was to apply the M-PAC framework in a sample of dog owners to understand the translation of daily walking intention and behavior. It was hypothesized that participants would group into three (i.e., non-intenders, unsuccessful intenders, successful intenders) of the four possible intention-behavior profiles based on prior research in general physical activity contexts . It was further hypothesized that affective judgments (enjoyment of owner dog walking), opportunity (availability of time and environment to walk), regulation behaviors (detailed plans to dog walk) and reflexive processes of habit (learned responses to walking cues) and identity (personal standards of dog walking behavior) would explain successful, compared to unsuccessful, intenders based on prior research with this model .