The survival of the offspring is crucial for one’s reproductive success. Newborns may therefore carry specific features that act as key stimulus, which automatically captures attention and motivates actions such as caretaking. The baby schema (BS) is such a key stimulus. In the infant face it is defined as a combination of child characteristic features like big eyes, small nose, chubby cheeks, and higher forehead1. Humans bear high costs in raising their offspring, because pregnancy and production of maternal milk are energetically expensive2, which should make newborns highly relevant, at least for mothers. But since humans practice alloparental care3 and the BS is further known to be a universally relevant stimulus4 the BS should be highly significant for women in general. The increased cuteness of infant faces in comparison to adults may therefore prioritize selective attention5,6 and may enhance evaluation of these stimuli as socially relevant for actions like caretaking7.