Users also highly commended QG for not using scare tactics to drive change in behavior but instead supporting and guiding users gently through the process. This goes against common literature that suggested fear-appeal and antismoking tactics are effective in promoting smoking cessation . A possible explanation in this study may be related to the fact that a large proportion of our participants were relatively young and, therefore, identified scare tactics as an out-of-date strategy, preferring to be given the information and opportunities to make their own decisions. Another reason may be that scare tactics make reference to information that is already vastly known to people about the dangers of smoking, but these tactics do not acknowledge the great difficulties associated with nicotine addiction and fail to provide practical support.