The three most valuable propositions of oncology care (where 1 is most important and 5 is less important) by survey respondents were “extended life” (mean value: 1.16), “treatment-free remission” (mean value: 1.37) and “pain reduction” (mean value: 1.42) (see Table 3). “Radical end-stage treatment with adverse events” (mean value: 3.68) and “possibility to take therapy without food” (mean value: 3.74) were the least preferred value propositions.