Overall for both women and men the data indicate exposure to both materials and activities or dramas/videos had the greatest effect. Men with low (1-4 times) and high (5 or more times) multi-channel exposure were respectively 6.17 and 15.72 times more likely to report relationship change following exposure to SASA! versus those with only materials exposure; and women were 3.26 and 12.3 times more likely to report this (Table 4).