And finally, many who engaged with SASA! and took on board the new ideas and behaviours (and some who did not) reported sharing what they had learned with others and, in some cases, becoming change agents in their own right. This was not dependent on extensive exposure or change, as diffusing SASA! messages was reported by participants with minimal exposure as well as those who had not applied much or any of the learning in their own life. Those with less exposure reported sharing ideas they had picked up from posters or seeing an activity once, or referring people to SASA! after hearing about it from others. Those with more exposure exhibited a deeper motivation to tell others about SASA! so they could also experience the benefits they enjoyed. For example, one participant, who experienced profound changes in his relationship due to SASA!, reported actively passing his learning on to others in the community:“[SASA!] has helped to create better families now...we have actively participated to the extent that if you get like five people, we help them...so that they also learn and train others and this has increased the number of peaceful homes here.” (3 M).