Dismantling the U.S. Social Norm of the "Kids' Food" Archetype (REACH Project)
This project is the first stage of a health promotion campaign to shift social norms about marketing and feeding children ultra-processed foods. Embedded within a longitudinal ethnographic study using photo-elicitation techniques, mothers of preschool-age children will be randomly assigned to arts-based or traditional education about ultra-processed food.
- EligibilityCriteria: Inclusion Criteria:  English-speaking African American or Black or bi-racial or multi-racial African American and Black mothers >18 years Female Legal guardian of a preschool-age child (3-5 years) participating in the Leaguers, Inc.  Head Start programming.  Exclusion Criteria:  Spanish-speaking Other racial and ethnic groups Fathers - HealthyVolunteers: Accepts Healthy Volunteers - Gender: Female - GenderBased: Yes - GenderDescription: Self-representation - MinimumAge: 18 Years - MaximumAge: 85 Years - StdAgeList: Adult, Older Adult