Few people would have predicted going into 2022 that it would finally be the year Netflix’s gangbusters growth stalled out. During consecutive quarters this year, the longtime leading streaming site saw year-to-year declines in subscribers, marking the first time that had happened in 10 years.

By the time the streamer reported third-quarter results, its growth was back on track, but the damage was clearly done. NetflixNFLX +1% fast-tracked its new ad-supported tier and began testing a system for banning password sharing. Those moves will be closely scrutinized in 2023, with observers keen to see whether consumers will accept major changes to the very DNA of the popular streamer.

Netflix’s subscriber loss was certainly one of the biggest surprise headlines of 2022. What will be this year’s? Here are five streaming trends to watch for in 2023.


Both Disney+ and Netflix recently introduced ad-supported platforms, and AmazonAMZN -3.7% is accepting ads for Thursday Night Football. How consumers receive the lower-priced, ad-supported tiers may determine whether other platforms adopt similar approaches.

While some initial reports suggested Netflix didn’t meet early advertising promises, this week, CFRA raised its stock price target for the streamer based on a strong outlook for the ad-supported platform. “We think it will be difficult for competitors to catch NFLX, one of the few profitable streaming providers with global scale,” wrote CFRA analyst Kenneth Leon.


The specter of the disastrous CNN+ launch will loom large in 2023. Where it once seemed the market was saturated with 800-pound gorillas like Disney+ and HBO Max, the fast folding of CNN+ and the takeaways from that will serve to keep future niche launches more limited. With people reaching a saturation point with their new subscriptions, it’s a big risk to launch something with limited appeal.

Disney+ has crowed about moving ahead of Netflix in subscribers—which, granted, includes Hulu and ESPN bundles as well. But Disney+ has seen outstanding growth, including adding 12.1 million subscribers in third quarter to boost the three-way total to more than 235 million, or 12 million more than Netflix. Analysts have said they anticipate the recent launch of Disney+’s ad-supported service will push Disney+ even farther ahead in the streaming wars.
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Based on the above text, what are some key trends in the streaming industry?
system
kuch logon ne 2022 main jane kii bhavishyavaanee kii hogi ki yah antat netflix ke gangbsters growth ko roak diya jayega.is varsh lagaataar timahiyon ke dauraan, lambey samay se agrani strimming site ne graahakon main saal-dar-saal giravat dekhi, jo pehali baar 10 varshon main hua tha.

jab tak streamer ne teesri timahi ke parinaamon kii soochna di, tab tak iskaa vikaas waapas trek par tha, lekin nuksaan spasht rup se ho gaya tha.NetflixNflx +1% ne apane nae vigyaapan-samarthit tear ko fast-trek kiya or password saajha karne par pratibandh lagane ke liye ek pranali kaa pareekshan shuru kiya.2023 main un chaalon kii baariki se jaanch kii jaaegi, paryvekshakon ke saath yah dekhne ke liye ki kya upabhokta lokapriy streamer ke bahut diene main bade badlaavon ko sweekaar karenge.

netflix kaa sabsakribar nuksaan nishchit rup se 2022 kii sabase badi ascharyajanak surkhiyon main se ek tha. is varsh kya hoga?yahan 2023 main dekhne ke liye paanch strimming rujhaan hai.


dizani+ or netflix donon ne haal hi main vigyaapan -samarthit platformon ko pesh kiya, or Amazonamzn -3.7% guuruuvaar raat footbal ke liye vigyaapan sweekaar kar rahaa he.upabhokta kam keemat vaale, vigyaapan-samarthit staron ko kaise praapt karte hai, yah nirdhaarit kar sakate hai ki anya plateform samaan drushtikon apanaate hai yaa nahin.

jabaki kuch praarambhik reporton ne suzav diya ki netflix ne shuruaati vigyaapan vaadon ko puraa nahin kiya, is saptaah, CFRA ne vigyaapan-samarthak plateform ke liye ek majboot drushtikon ke aadhaar par streamer ke liye apane stock mulya lakshya ko uthaaya.siephere ke vishleshak kenneth leone ne likhaa, "hamen lagata he ki vaishvik str ke saath kuch laabhadaayak strimming pradaataaon main se ek, enegelex ko pakadana pratiyogiyon ke liye mushkil hoga."


vinaashkari CNN+ launch kaa darshak 2023 main bada hoga. jahaan yah ek baar lag rahaa tha ki bazaar ko digni+ or echbio maiks jaise 800-pound gorilla ke saath santrupt kiya gaya tha, sienen+ kii tej tah or us se takeaways bhavishya ke niche launch karne ke liye kaam karenge.simit.logon ko apni nai sadsyta ke saath santrupti bindu tak pahunchane ke saath, simit apil ke saath kuch launch karnaa ek bada jokhim he.

dizani+ ne sabsakribers main netflix se aage badhane ke bare main kaha he - jo ki di gai he, hulu or iespien bandalon ko bhi shaamil kiya gaya he.lekin dizani+ ne bakaayaa vruddhi dekhi he, jisamen teesri timahi main 12.1 million graahakon ko jodna shaamil he, jo teen-tarfaa kul 235 million se adhik yaa netflix se 12 million adhik ho gaya he.vishleshkon ne kaha he ki ve digni+ kii vigyaapan-samarthit seva ke haalia launch kaa anumaan lagaate hai, jo strimming yudhon main dizani+ ko aage bhi aage badhayega.
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uparokt paath ke aadhaar par, strimming udyog main kuch pramukh rujhaan kya hai?
user
vigyaapan-samarthit staron ko strimming pradaataaon ke bich lokapriyata main bad rahaa he kyonki ve apane vaishvik darshakon or paimaane kaa laabh uthaate hai.iske alaava, aalaa utpaadon kaa launch CNN+ ke kharaab swaagat ko dhimaa kar degaa or jaise hi log strimming sadsyta kii ek vyaktigat seemaa tak pahunchate hai.duusari taraf, dizani+ bade paimaane par vikaas kaa anubhav kar rahaa he or ummid he ki vah apane swayan ke vigyaapan-samarthit tear ke launch ke saath sabsakribar sankhya ke sandarbh main pratispardhaa se aage khinchne kii ummid kar rahaa he.
assistant
<|system|>
</s>
<|user|>
kuch logon ne 2022 main jane kii bhavishyavaanee kii hogi ki yah antat netflix ke gangbsters growth ko roak diya jayega.is varsh lagaataar timahiyon ke dauraan, lambey samay se agrani strimming site ne graahakon main saal-dar-saal giravat dekhi, jo pehali baar 10 varshon main hua tha.

jab tak streamer ne teesri timahi ke parinaamon kii soochna di, tab tak iskaa vikaas waapas trek par tha, lekin nuksaan spasht rup se ho gaya tha.NetflixNflx +1% ne apane nae vigyaapan-samarthit tear ko fast-trek kiya or password saajha karne par pratibandh lagane ke liye ek pranali kaa pareekshan shuru kiya.2023 main un chaalon kii baariki se jaanch kii jaaegi, paryvekshakon ke saath yah dekhne ke liye ki kya upabhokta lokapriy streamer ke bahut diene main bade badlaavon ko sweekaar karenge.

netflix kaa sabsakribar nuksaan nishchit rup se 2022 kii sabase badi ascharyajanak surkhiyon main se ek tha. is varsh kya hoga?yahan 2023 main dekhne ke liye paanch strimming rujhaan hai.


dizani+ or netflix donon ne haal hi main vigyaapan -samarthit platformon ko pesh kiya, or Amazonamzn -3.7% guuruuvaar raat footbal ke liye vigyaapan sweekaar kar rahaa he.upabhokta kam keemat vaale, vigyaapan-samarthit staron ko kaise praapt karte hai, yah nirdhaarit kar sakate hai ki anya plateform samaan drushtikon apanaate hai yaa nahin.

jabaki kuch praarambhik reporton ne suzav diya ki netflix ne shuruaati vigyaapan vaadon ko puraa nahin kiya, is saptaah, CFRA ne vigyaapan-samarthak plateform ke liye ek majboot drushtikon ke aadhaar par streamer ke liye apane stock mulya lakshya ko uthaaya.siephere ke vishleshak kenneth leone ne likhaa, "hamen lagata he ki vaishvik str ke saath kuch laabhadaayak strimming pradaataaon main se ek, enegelex ko pakadana pratiyogiyon ke liye mushkil hoga."


vinaashkari CNN+ launch kaa darshak 2023 main bada hoga. jahaan yah ek baar lag rahaa tha ki bazaar ko digni+ or echbio maiks jaise 800-pound gorilla ke saath santrupt kiya gaya tha, sienen+ kii tej tah or us se takeaways bhavishya ke niche launch karne ke liye kaam karenge.simit.logon ko apni nai sadsyta ke saath santrupti bindu tak pahunchane ke saath, simit apil ke saath kuch launch karnaa ek bada jokhim he.

dizani+ ne sabsakribers main netflix se aage badhane ke bare main kaha he - jo ki di gai he, hulu or iespien bandalon ko bhi shaamil kiya gaya he.lekin dizani+ ne bakaayaa vruddhi dekhi he, jisamen teesri timahi main 12.1 million graahakon ko jodna shaamil he, jo teen-tarfaa kul 235 million se adhik yaa netflix se 12 million adhik ho gaya he.vishleshkon ne kaha he ki ve digni+ kii vigyaapan-samarthit seva ke haalia launch kaa anumaan lagaate hai, jo strimming yudhon main dizani+ ko aage bhi aage badhayega.
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uparokt paath ke aadhaar par, strimming udyog main kuch pramukh rujhaan kya hai?</s>
<|assistant|>
vigyaapan-samarthit staron ko strimming pradaataaon ke bich lokapriyata main bad rahaa he kyonki ve apane vaishvik darshakon or paimaane kaa laabh uthaate hai.iske alaava, aalaa utpaadon kaa launch CNN+ ke kharaab swaagat ko dhimaa kar degaa or jaise hi log strimming sadsyta kii ek vyaktigat seemaa tak pahunchate hai.duusari taraf, dizani+ bade paimaane par vikaas kaa anubhav kar rahaa he or ummid he ki vah apane swayan ke vigyaapan-samarthit tear ke launch ke saath sabsakribar sankhya ke sandarbh main pratispardhaa se aage khinchne kii ummid kar rahaa he.</s>
