In 2016, SSAB, LKAB and Vattenfall joined forces to create HYBRIT – a joint venture project that endeavors to revolutionize steel-making. HYBRIT aims to replace coking coal, traditionally needed for ore-based steel making, with hydrogen. The result will be unique: the world’s first fossil-free steel-making technology, with virtually no carbon footprint. The steel industry is one of the highest CO2 emitting industries, accounting for 7% of CO2 emissions globally. Already before a solution for fossil-free steel making is in place, SSAB aims to cut its joint carbon dioxide emissions in Sweden by 25% by as early as 2025, through conversion of the blast furnace in Oxelösund, Sweden. Between 2030–2040, the aim is convert also the blast furnaces in Luleå, Sweden and Raahe, Finland to eliminate most of the remaining CO2 emissions and to attain the target of being fossil-free by 2045. To be able to carry out this project, however, significant national contributions are still required from the state, research institutions and universities. SSAB has set an energy savings target to reduce the use of purchased energy by 400 GWh by the end of 2020. By the end of 2017, SSAB achieved approximately 304 GWh (1,094 TJ) or 76% of this target. SSAB’s ability to continue to maintain and grow its business as well as provide high-quality products to customers depends, to a large extent, on the contributions of its management and key personnel.