Why the Ice Bucket Challenge Works (And Doesn't Work)
While I certainly do not begrudge the funds raised for ALS research -- money is, after all, the only way to develop life-saving treatments through expensive research and trials -- it does raise some questions about awareness campaigns in the digital age. Why do some causes get so much attention and not others?
Greta Perel, Ph.D., ContributorSpeechwriter, writer, and bibliophile