Marketers -- When Is "Who and Why?" More Important Than "Where?"
Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.
Scott MacFarland, ContributorChief Content Marketer and Digital Strategist