Anticipation: The Psychology of Waiting in Line
We all spend a lot of time waiting in lines -- way more than we'd like. But what if we're waiting for something new and exciting? Doesn't waiting for new purchases become a positive experience, where we actually savor the anticipation so much that it trumps our impatience? Well, yes and no.
Wray Herbert, ContributorAuthor, 'On Second Thought: Outsmarting Your Mind's Hard-Wired...