I get that they want you to subscribe to premium, but forcing you to spend more time watching ads than actual content on free is going a bit far. And whoever curates the ads needs a wakeup call, watch the same Ad 3 times in a row. 3 ad breaks during an episode, each showing 3 ads, and 3 ads between each episode too. Annoying. Repetitive. I won't be FORCED to subscribe! I don't mind watching an ad or 2, but this is simply watching ads with bits of a show in between!