I have never played a game with this ridiculous ad feature. If you stop in the middle of a level for a few seconds to just look at what you are doing, It will play an advert. If you keep on swiping back and forth it won't play so It basically plays an add in the middle of you looking at the game layout because you want to think about your next move. Who ever the genius was for thinking that was a good idea. Give your self a pack on the back for making the worst advert experience of all time...