Ads: the game. Do not install. Thanks for the reply. There are ways to implement ads into games that are non-invasive to game play and do not break user immersion, while also maximizing ad revenue. No one hates good advertisement (Superbowl commercials). Everyone hates BAD ads: 30s+ ads every minute or two just to play the game -- ESPECIALLY hidden behind a paywall. It feels more like you're twisting my arm to encourage me to pay, which makes me not want to pay. Your ad model just sucks.