Everyone needs to make money and I am not opposed to paying. BUT, the devs are charging OBSCENE amounts of money for stuff constantly. If they would cut the greed and make it a cheap subscription then far more people would buy, more users would come, the playing field would be more even, and they would Net a lot more money! If half of the downloads are active users and only 20% bought at $1/mo that would be a $1M / month. Lower cost also = better player retention!