Was great until they released giant ads that take over a third of your screen every 3 to 5 seconds while you're trying to scroll your feed, on the same day they introduced paid ad-free subscriptions to Tumblr... Been a daily user for years now, this is the thing that has driven me to finally uninstall. Too bad the current owners don't get it. Opened the app on my tablet like every other day to see a Walmart ad forced down my throat until a timer ends... On tumblr... Not at all. Plonk.