They relentlessly push you to sign up for Amazon Prime, so much so that you need to be very careful when navigating through a purchase. Recently, when I was placing an order, I inadvertently clicked on a button that appeared to complete the transaction. Unknowingly, it signed me up for Amazon Prime. I reached out to Amazon to let them know I didn't want Prime. I made several attempts via the app and email to cancel the transaction and subscription. It took over 10 steps to finally cancel.