Very intuitive and easy to use. It is a stripped down ordering service that is a perfect match for Jimmy John's "Freaky Fast" delivery service. My order arrived today as I was writing this review! (While I was editing it). EDIT: Rewards have been a plus. But the gift card system is still broken. You can't order using a gift card unless the order is less than the total on the card. It won't let you pay the difference with a credit card or other payment option. This is endlessly frustrating.