Not suitable for kids - money making scam Gameplay is great - because ... lemmings. Fun like the original. Completely ruined by the constant ads and request to buy things. This is a game I would happily pay money to buy but that's not an option. And I'm not going to spend 50 on a one year subscription to see how much of the annoying stuff gets turned off (no free trial!) So so sad. I really wanted to introduce my kids to this game