Noun: used to classify a person, place or thing. Pro nouns: describing a specific person, place or thing. The names and titles of things are always (pro)per nouns and should be capitalised. I.e. McDonalds. Starbucks. How can I expect good writing when you can't understand the basics of grammar and language. Keep capitulating to the demands of the special snowflake crowd though...see where it gets you.