Engaging to begin with. But you are bombarded with ads to buy features. Or watch videos to earn funds. When you upgrade your island you have to start from the beginning again (and any money you had as excess gets wiped out). Close to giving 1 star but trying to be fair/constructive EDIT to dev reply: I did watch ads. They were a useful way to increase my funds. But when you watch 2mins of ads to get in-game funds, which are then immediately wiped out when upgrading Island, it's really annoying!