What on earth is up with the 50 second ads? This game is already very ad heavy; in order to make any real progress you either need to view ads constantly, IAP, or both. I don't mind shorter ads (15 seconds or less is ideal), but an ad that is nearly a minute long, when you need to watch five or more ads each time you play to get any benefits, is just ridiculous. Especially since there's no mechanism to reject the ad and get something different in its place. This game has really gone downhill.