I've been using this app for almost ten years and it's never been worse. You can set gifs and videos to not load on data just on wifi, but ads will load no matter what. And use data. And what's even worse, the ads instanly try to play sound as well. And even if their sound is off, every time you scroll past (which is a lot since evey third post is followed by an ad) you hear a pop or click as the ad tries to play sound. It's so annoying, that I barely use the app anymore.