Just another pay-to-play folks. They bombard you with free stuff and lots of cool gameplay and then slowly take it away from you over the course of a day or two to the point where you need to pay for "energy" and "gems" just to keep playing. And don't even bother hoping to play with cool character unless you're willing to fork over serious cash... Oh and once you have said character you need to KEEP paying in order to continue boosting them with rare "shards". Just another freemium monstrosity.