Whenever I'm not watching an ad, I really do enjoy this game. However, being forced to watch an ad every 40 seconds completely ruins the experience. I considered paying to remove ads expecting it to cost 3 or 4 bucks, but it costs $11!! That's insane. I'll be sure to take note of the developing studio so I know to avoid any of their other games. I imagine if you forced ads 25% as often, you would make just as much if not more by not making people hate this game.