Any app costs money to operate. Period. If you're a non-paid subscriber, matches flow in, but go to nothing when you pay. Most guys outside of the top 3-4% may see 1-2 matches a month. Girls get 50-100/a week, or more. However, they match them with people who don't "really" want to date. If you're a 7-8 guy, they'll only show you to 1-5's. Personality is important, but you need chemistry to start. Customer service just wants to close tickets ASAP and will say anything.