10 seconds of play and 15 seconds of ads. The first time I played it, barely any ads, but flooded in the next time I picked up the game. Yes, I can pay to stop ads, but the game is not challenging enough to want to pay for it: 3 letter words...is this for kids? Sip, hip, lip, rip, but you only get 3 chances, so it's also a bit of luck. I love word games, but needs some challenge. Watched 100 ads, and just got my first 5-letter game. It costs more in my time to watch ads than pay for it. Boo.