I actually love this game. I am never one to complain about having to pay for an item "diamonds" to accelerate your game. For me the challenge is doing so while only doing the once in a while small purchase. To have all their event bonuses, expansions and numerous other things linked to spending not some money but hundreds of dollars to make it happen is screwed. I completed their last event challenge but unless I spent $150 I had no access to the higher level prizes. Buy to succeed is not fun.