Tile make you pay $4 NZD per month to get the very basic, minimal feature you would expect - smart alerts. The app can provide this functionality with no ongoing backend support required, so why force users to pay an ongoing charge for something that should be included as the absolute minimum functionality?! So GREEDY!! It would be like Pizza Hut selling you a Pizza and saying the cheese is an extra monthly charge! Like is this even legal? Charging users a monthly charge for something that is not an ongoing service? I think I will ask the commerce commission that very question.