Great concept, fun to play, WAY too many ads. I understand having ads to earn new things or get help (correct a typo/misspelling) etc, or even once between games- but 6 times in a single game is too much and you wind up spending twice as much time watching ads as you do playing the actual game. I really enjoy the game itself but will be deleting because of the obnoxious amount of time and data the ads would take up if I kept playing.