The in-app updates are unacceptable. I downloaded the entire app a lot faster than it takes to update. Then... I STILL HAD TO UPDATE IT! You cant even run the update in the background. It has to be on-screen or it will error. You're going apps wrong BK. It's not a good idea to make a customer wait for an app to update when they're hungry. Put your updates in the app stores so they can automatically happen.