The concept it's great. The play is fun. But there are TOO MANY ADS! I played three levels and uninstalled because of the ads. The interrupt the level, they come after each level, they interrupt you in the shop. AND there are banner ads on the play screen an the home screen. I get the need for ads, but this is far too many. And asking me to spend real money to get away from excessive ads (that you put there!) in a simple game is just wrong.