It's frustrating to get through books when choices are so expensive. It ruins the reading. So many posts asking to reduce diamond costs for choices/clothing and it seems to fall on deaf ears. Mind you, this is coming from a VIP that also upgrades the reading, and makes purchases in between. Do you even read the comments on some of these books? Is it really necessary to squeeze every penny out of your readers? Do you even care? Please don't say "but there are events & codes". Doesn't cut it:(