This game is built like a gambling den. They give you plenty of coins to start with, offer you great deals to welcome you in, and it starts out easy, but once you hit level 30 or so the RNG ramps up difficulty & it starts costing a lot. Watching ads barely gets you anything and coin packs cost a MINIMUM of $2.99, with that amount EASILY spent in one go trying to clear the board. The "you won!" coin splash you get each win is just a means to keep you playing. You don't actually win that much.