First you pay premium price for the product... And than you have to pay for a subscription... They milk every penny out of you. So at this moment my nest cam IQ is 349 euro and let's say it lasts for 10 years. Than my little camera will cost 849 euro!!! If they don't push up subscription fees.. Update a year later. App is still way to expensive, no updates and no improvement. Comparing the competition the nest environment is way behind, in pricing and in user experience.