I just played a game and was interrupted 4 times with pop up ads! Seriously!! I watch enough FULL ads to earn coins and at the end of each game. The nuisance ads in game distract from the game play, and can cause you to lose your place and lose coins and/or lives. Because of this I find I get frustrated and don't stay as long as I would likely do without these ads. I would give this 5 stars if you stopped the in-game ads! Enough already!!!