I don't mind the adds to much although they are excessive and annoying. The worst part of the game is just how the app forces the AI in the game to progress faster and faster eventually getting to the point where you have to wait an entire week for passive income to catch you up so you can beat a level, then do it again for the next. You'll get to a point where you start with less then half of what the AIs have and it's so excruciatingly stupid.