Increased pricing to $12.99 per month. That's a $7 increase per month with zero incentive. You can't even hook up fitbit to the app so your steps are added correctly. I've been paying the $5.99 a month over a year, because I have a trainer that can look at my stuff but honestly don't waste the money at this point just use myfitnesspal you can actually build recipes that you make in that app and save it for later use for FREE. You can't even do that in 1st phorm which you pay money for.