I like the simple gameplay, but there is zero continuity with ads going off every couple of minutes. If you reduced the amount of ads the gameplay would be more enjoyable. I understand developers need revenue to keep games free but this is ridiculous. Half the ads are those playable ads which sometimes even cause crashes or freezing. "Let's get all the ad $$ we can outta these suckers until they finally quit out of sheer annoyance" is no way to win gamer support... goodwill begets goodwill