Horrible user experience. It didn't use to be this way, the ads were very minor and not so frequent. Now there are ads practically every time you switch to another part of the app. Also the scrolling ads right in the middle of the notation is an absolute jerk move. All of it is an obvious cash grab to annoy people enough that they subscribe for ad-free. I say this: DON'T GIVE THEM ANY MONEY! Don't reward this predatory behavior.