No ads (im assuming because Im paying) and its really easy to use. However so far none of the content on the app is playable. So far I can only play Beep-beep. We got this because our baby (2 yrs) is obsessed with Mr Snail. Unfortunate this is one of the many videos that can't play. I raised it with Baby TV but to no avail. 1 star out of 5 for wasting our time and for making the baby really miserable. Shame as the content has so much potential yet the app has let them down. Im now unsubscribed.