The full thing is £130 a year give or take, which is more than any piano lesson or subscription of its type I've ever heard of. The adverts NEVER state this pricetag - I'm not even sure they mention having to pay for it! I've also heard from other reviews that it doesn't even let you cancel a subscription once you have it, which is ludicrous! I understand you want to stand out, but maybe tone down the number of ads you churn out, because clearly that's where the money's going.