For subscribers: Once you subscribed, don't ever turn off the auto-renewal if you regret about it after you had made the payment, as it will immediately cancelled your subscription, the value for your payment would be vanished within the thin air. For the company: do believe in Karma, Karma always around. I don't think the "force" auto-renewal option a long term solution for keeping regular customer. I'm already made a -ve feedback to Google. Thumbs down 2x for your service.