Annoying. I don't see the need to play 5 ads within the first 10 minutes of a show. You play 2 ads even before the show starts and then immediately after the opening theme song you play three more ads. And then you play more ads. It is excessive and unnecessary. You are already financially stable enough to not really need to put this many ads in a show. If you didn't have some good shows that you can't find anywhere else, I would have left this greedy streaming service already