Pay to Win. Sad you didn't take the opportunity to make cards cheaper. YuGiOh has a new game and without spending money you can get some decent decks(for $50 you can buy pro decks). Charging so much for gems and the odds for cards ruined the game for me. Just lowering the price per gems while increasing the amount of gems you get per bundle is the only way for a digital game. The gem to card ratio is trash.