Even a 4.95 rating will screw you. Even if you have very few 4 star ratings and a majority of 5 star ratings, it lowers the number of batches shown to you SIGNIFICANTLY. It's unfair, especially when many customers are unreasonable with the way they rate. I can understand if your ratings go into majority 4 stars or below, but you should not be so significantly dinged for a couple of 4 star ratings. This will definitely keep folks from wanting to continue being shoppers. I'm considering leaving.