A bad excuse to generate ad revenue. Don't give them the satisfaction of your time wanted watching countless ads. Want to play the game? Ad. Answer a question right? Ad. Answer a question wrong? Ad. Want to claim the costume you've "earned"? Ad. Want to get pretty much anything? Ad. The only way to even attempt to play this game is on airplane mode and even then half of the legitimate answers aren't recognised and the computer players are terribly programmed. Don't waste your time.