As with a lot of these types of games, it ceases to be a 'Match 3' game and quickly becomes 'Match-to-Make-a-Booster' because that is what your going to need to pass most levels. Got bored with Story/build side of things very early on as it is uninspiring and the timed unlimited lives and timed challenges come at the most inconvenient times so I no longer bother with them. Basically this game keeps me occupied on my 30 minute commute and that's it.