I understand that the game needs revenue, however being bombarded with ads every 50 seconds is ridiculous. (Yes I did time it for 5 consecutive ads only 50 seconds of game play then an ad)Then to see that the price for getting no ads doubled in a month($5.50 to $11.00) is just disappointing. It was an interesting concept and could have been fun but either they are really struggling to money or they are just greedy. Will not be playing this game nor any other put out by this company again.