Features go down; prices go up. A tale about big tech we should all have learnt by now. Let's face it, we all know that Amazon's goal is to homogenise the 'reading experience' and treat everything like regular books. With this downgrade/Kindle clone they are patently encouraging us to abandon Comixology & switch to the main Kindle app. Wouldn't be surprised if Aubible eventually gets the same treatment and is subsumed into the Kindle monolith. I'm not angry, this is how markets & big tech work.