Cash cow or money pit, depending on which side of the EA fence you're sat. I like the structure of the game this season, but not the mechanics of how you're supposed to improve your team. There's no option to put the hours in and grind out rewards, there's no Auction House to pick up new players, and there are key components (Tier 2) that you need in order to develop your players, but you have to buy them. My current frame of mind is that this is my last season.