Extremely harsh rating system! In what world is 4.95 out of 5 frowned upon? We can have 40 5-star ratings and 2 4-star ratings, and we are punished by seeing lower priced batches. We can't please every customer, especially when stores are low in stock!! Not to mention, we aren't told why the customer gave us a 4-star or below. We can't see any feedback other than 5* ratings! This leaves us scratching our head, trying to determine which customer and why. It's a very unfair system