The gold bottleneck in this game is ridiculous. I have a friend that exploited a glitch to max out her emojis & I don't begrudge her that anymore. The Rainbow Falls challenges are BS. I don't bother w/them anymore. It's one thing to be a challenge, it's another to force players to spend extra resources for a slight chance of completing the challenge. More & more emojis are moving to gem exclusive & unavailable to unlock outside of events. JC has ruined it. Update 2: game is still terrible.