The MAJOR issue is the lack of flexibility in the choice of rewards. They should covert points to dollars to spend so you can choose what you actually want more precisely. 2nd, the stores don't all carry the award item in their normal stock. This makes the "members" feel shorted. Why can you only, e.g. get a $1.79 donought & not a $1.79 blueberry cupcakes??? They're both pastry & the same price. MAKES NO SENSE at least to the customer. The company is totally lacking in responding to complaints.