You win by completing impossible tasks. If you are not good at these impossible "super hard" (their words and I agree) then it is not worth spending the money on their "Gold Pass" as you can not win the games. I used to buy them but now they only have the same super hard puzzles. You get stuck on the same one for days to finally do it, just to get another one you can't finish. The game isn't fun. And certainly not for the whole family.