Initially price was reasonable but recently they have become extortionate. Today I was asked for £15 for a journey that is usually £10. Used a competitor instead and paid £9. On 04/02 I was charged £13 for an £8 journey. Increased demand should not mean a price hike. I expect to pay over the odds on Xmas day but this shouldn't apply at any other time. Thoroughly disappointed and unimpressed. Will be comparing your competitor's prices from now on. Online cabs very convenient but grossly overprice