Dumb idea, poorly executed 1) Expensive! The cheapest kitchen foil is £2 for 5m, whereas store brand kitchen foil is closer to £1.50 for 10m! 10! Even name-brands are worse: 4 heinz beans=£3.50 PLUS delivery (£3 at Sainsbury's) 2) Many products, like eggs, are just not suitable for hasty transportation by backpack. 3) The tagline is "faster than you". This is ridiculous: delivery was 20min. I have probably 6 small stores within 20min. Their depot is next to a big Sainsbury's. Who is this lazy?