I don't like that the good design options cost gold coins. a LOT of gold coins! and there's very little you can do to earn them. I have well over $100,000 in "money" but gold coins are few/far between. also, it's not fair to go up against designers at much higher levels when you're ranked much lower! Update:. Played this for a year & it takes MONTHS for new challenges! Lowered my rating from 3 to 1 star.