Used to be fun; I uninstalled it bc there's ALWAYS a challenge going on that you can only complete if (a) you don't sleep, (b) you have nothing else to do in your life like work/family, AND (c) you pay actual $$. I could ignore the challenges if they didn't pop up annoyingly more often than ads. The TV challenges (against an AI, who OBVIOUSLY meets all 3 requirements) are the worst. It completely removes the Sims franchise element & makes it only task focused.