1. Ads in a paid for app. 2. Why is the continue watching banner not fixed to the top? I cannot pick up the X files where I left off because I can't remember which of the 300 odd episodes I am up to because I have a normal brain. 3. Repeats in the lists of shows to inflate the apparent amount of content. If the handful of shows I use prime for were on Netflix I would not bother with prime. Nice one bezos.