I was a very active player in this game with multiple accounts and I was in charge of a fairly strong alliance. I must admit it was extremely fun and addicting and the interactions you can have with others are very enjoyable. However, this game is also extremely pay to win so I don't recommend you take it as seriously as I did unless you have BIG money to spend and possibly lose. I spent quite a bit myself but ended up losing my whole alliance to someone who seemed to have an infinite wallet.