YouTube needs to stop catering to companies so much. Pop up ads are an absolute plague on this app. Simply making ads more passive like Instagram for example. If I'm scrolling and come across an ad that I'm actually interested in, I can click on it, which actually happens quite a bit on Instagram for me. This does not happen on YouTube however, because shoving the same set of ads before the video, during the video, and after the video in my face does not make me interested it makes me annoyed.