Too many adds for a game. The game itself is fun, but adds almost become the game. I'd pay to remove the adds, but $10 is unreasonable for add removal. The most it should cost to remove the adds would be $2.99 not $10. More people would pay the $2.99 making more pruchases and in the long run you'd make more money, but they don't seem to know finances and sales because it's been this much for years. If I received an add every time I unlocked land or every couple minutes it'd be more enjoyable.