I loved this game. I used to play this game to kill time, to relax, to get my mind off stresses in my world for a few minutes. I would play until I ran out of lives and then come back in a few hours to go again. All that was before the latest update. All of the helpers are more expensive, all the level wins are less rewarding, proportionately, and the ads are ridiculous. Looks like I am in the market for a new zen game.