Honestly unethical: They have an ad that is very deceptive, not a terrible thing alone. But when you pair that with the shocking 15$ per month membership cost (which is needed to effectively use the app) its more questionable... the cost to make the app and voice the clips can't be extreme enough to warrant the same cost as Netflix. I guess I don't like the greed when they are providing a service that claims to give life changing techniques.