They charge both clients and pros. The "questionaire" customers fill out does not even give the proper choices to determine what the job actually entails. The prices they charge pros for the leads is exorbitant. A $50. Job may cost the pro $39. ... And yet a profitable job worth$6000. May only cost the pro $23. It seems completely random and made up. You are competing with multiple contractors and they all pay this charge even though in some cases you never got the chance to bid the job.