I got a 5.00 gift card for Ulta. There are no physical stores near me and I needed some eyeliner so I thought 5.00 would be enough. After shipping it was 12.00. I do surveys for gift cards but the shipping costs are crazy if you don't need more than one item. And the rewards program is misleading. It's got great rewards IF I WERE TO SPEND MY ENTIRE PAYCHECK. The app itself is okay, easy to use and find what you need. I just think this is geared for a younger crowd with no children or expenses.