I saw a comment from a customer about how long they have been playing, how much money they've already invested ect. The support team said that the game is designed so it can be played without in app purchases. That's just not true. That's true ONLY if you want to progress slower than a snails pace. When I've stopped paying, it takes about a solid hour, maybe more to get your few rubies, some candies and not much more. In about a week I'd have enough to progress a level or two. SAD.