The ads are click bait spam. It's easier and quicker to close the app and reopen it rather than wait for some of the ads to end. The cost to play without ads is excessive, requiring a monthly fee rather than a one-time purchase. They now allow multiplayer games, but it still doesn't function right, forcing at least one player to quit everytime. All the bells and whistles of the levels up and prizes "won" lessen the enjoyment of the game.