Despite the labels, this is a $12 game, not free/ad-supported. Ads popup every few minutes without action, or will pop-up after a certain number of clicks. Then the devs pop-up a message about being a small indie studio and how necessary the ads are if you don't pay. The problem is the frequency of ads makes the game unplayable. I like the concept, but I'm not allowed to stay immersed in the game long enough to get invested. This experience will make me avoid all games linked to this studio.