The ads interrupt the actual game play. They aren't just shown in-between rounds. Ads are both annoying and understandable but this excessive use of ads disrupts the player's concentration and thus is unacceptable. I'd give the game 4 stars on originality but when I lose rounds because I forget what I'm searching because a 5/6 second ad pops up midplay... no. Its time to uninstall. If the ads were limited to between the rounds, Id gladly watch them just to play another round. You should fix this