Niantic fails to recognize rural players... I was actually spending real money on incense when incense was effective. If I'm in the city there is/was no need for incense to begin with as spawn rates are adequate. I think Niantic simply made a very bad decision here because there is no incentive, NONE, for me to waste my money on incense now. Forget it, if I were disabled I would probably have uninstalled this game by now... SHAME ON NIANTIC!