At the beginning when was $35, I thought about signing up... The issue is that Google made this just like any other cable provider, meaning 98% of the channels I don't watch.... I wish they were innovative and made a service where you only select the channels you want... Now the service is like $70 same garbage, because just mimics the old providers service. If you have Netflix, Disney+, Hulu, ESPN pro, etc still all together cheaper than Google TV. I posted this in 2020, still true in 2022.