Was HIGHLY addictive FOR AWHILE. couldn't put it down. Got up to level 24 now I play for less than 1minute and the ADS come on. "Download this game!!!!" which I frequent did but still had to sit through the 3 minute pitch. By then I no longer wanted to play the damn game. Plus once I start game there is no way to exit game. Even in middle of game, if phone rings or I got hungry I had to restart my phone EVERY TIME I WANTED TO LEAVE GAME. same for ADS for me not worth aggravation