I love this game BUT your tactics with coin purchases is sketchy. I have been playing for about a month and I noticed the cost of coins going up every week, the rate at which the coin chest fills has dropped to almost nothing and now you have nearly doubled the cost to purchase extra lives or helpers. I paid to have this game without ads, I'd rather have the ads and have the coin base improve. It's nearly impossible to get past certain levels without help, I get it, but this is price gouging!