The ads these days are so atrocious and obscene I actually forget what I'm watching and unfortunately the content creators are the ones paying because I just hit the "back" button. Unfortunately I think they pushed a bit too far on ads and it's going to destroy them. In one particular ad, I made a purchase and was scammed by what my bank called "serial scam-artists." I expect ads but not this many, and this ridiculous. It's almost like watching ads and occasional content.