Snapchat will annoy you to keep you engaged. Good information (psych2go) is interrupted by continuous ads. This could be very helpful to someone. It's nearly impossible to retain information while being constantly interrupted. Snapchat as a company knows this. Playing with your emotional responses is how they hook you, and keep you using it. This is how Instagram and Facebook operate. They light up your annoyances to keep you engaged. Talk to your friends, ignore the stories side.