They should definitely fire the bright spark who came up with the incense change. I live in an isolated area and only go to town a couple times a week, so the vast majority of my catches came from incense. It used to be engaging but now I get bored by the third encounter. I'm not going to stare at nothing between 5 minute spawn gaps, so all that extra time is wasted. I won't be buying anything in game until they change it.