They are too worried about milking their cash cows to fix the game or make it enjoyable for casual players. New chars come out that are OP and you can pay hundreds of dollars on one toon to get it or spend years playing to get it. There are no incentives for new or returning players to help them catch up or even compete against their cash cows! I've been playing since launch and events give you orange and teal gear I can't use because I just got my 1st toon to orange level gear after years.