Can I give zero stars and write a negative review? Please? These 3 words are irrelevant for user, neither these words relate to the place nor to the person who is searching. You labelled it the way you want but that's difficult than remembering the real address. This is an additional overhead for a person to remember these 3 words. User still prefer to remember the address. No customization possible. These 3 words should be easy, relatable, culturally close to people, region & place.