I've seen a bot or a customer service agent replying back to people stating that they use ads to make money (yes, go on), and that they plan it 'carefully' so that it's right for both the maker and the player. But i must disagree. The game Love Fantasy is a perfect example of a 5 star free game which makes money off apps. They do it in such a perfect way that you barely feel the hit that you get, unlike this one. Sorry guys. Even with your microtransactions, it doesnt work.