Tinder profits when we fail. If you're ugly to everyone you find lovely, it will make you want to die, and then it will try to charge you for the experience. 10/10 ugly people have a bad time. Just keep hoping you meet that special someone at the grocery store. I swiped for months, and I matched no one. Limiting swipes per day basically guarantees that even if you're a “maybe”, the person swiping will be encouraged to save the swipe for a “definitely”, which won't be one of us losers.