I understand a business has to make money, but charging $3.99 a month for people to have more that 3 applets is too much. Especially when already charging companies to be included in IFTTT. Charge on a tiered price maybe? 99¢ a month for 30, $1.99 for 50, and $2.99 for 100+. IFTTT works pretty well, but the cost isn't worth the convenience. Also, to the media manager responding to these reviews: you know as well as your customers this was a bad move, stop being disingenuous, it just looks worse.