It's an interesting app, but eventually it all comes down to $$. Sure, there's a Free Mode with some customizations (mostly the less exciting options) paid with in-game money. However certain topics, clothing, and even moods are behind a paywall (gems). Cost of gems are somewhat tolerable, but for relationships require membership and that's where it gets heinous. Currently there's a sale for a year (75% off = $50), but if you want to try it out for a single month, it's $15. No - other - options.