The free service is annoying and doesn't inspire me to want to pay for this. It does things that are wildly unnecessary. I am trying to listen to ONE artist. I don't mind shuffle. I don't mind ads. What I do mind is the platform deciding, with no input from me and no ability to say "block this trash," that I need to hear Deftones when I'm trying to listen to RATM. Or that when I'm trying to listen to Valerie June that only about 5% of the songs that play are her. No $ until free isn't a scam.