Just why? I am not even the one that uses they app but the design is just horrible. So you advertise a service at the top but that service only provides access to some of the seasons of your shows? And then when you scroll down the first episode you see for a season is the last one, you have to scroll all the way to the right to get to episode 1? One item is really bad advertising and the other is just basic UI/UX design I am engineer and realize sometimes things get 'backwards' because they come from areas that has writing system that goes left to right unlike English, but never seen something pushed to consumer side like that. I tried to think of possible reason but I think it is just that horrendous.