I pay premium depending entirely on how a platform treats me when I'm not paying for it. Headspace used to get this right, and it was enough for me to pay a year's subscription of premium on and off for a few years when I could afford to. I recently ended a year's subscription without renewing because I wanted to wait until after the Christmas holidays, and have come to find out the entire app is now behind a paywall. This is extremely disappointing and I won't be a returning customer.