I would rate less for below reasons 1. For limitting the number of photos/videos to 10. 2. For highlighting only one photo on the top, unlike facebook.. 3. Not so user friendly like Facebook. 4. Not able to share on facebook as we can link only one fb account at a time to one insta. I have 3 different Instagram accounts and 3 different Facebook pages,I am unable to link al three insta accounts to my three different Facebook pages.. So each time I manually have to go and upload in both the places