When you're using an app designed to increase productivity and 75% of your time is watching or trying to exit ads... are you really being productive? I'm rarely bothered by ads in apps. A few seconds every now and then, no biggie. But not only are they long, half don't have an exit button when finished and I end up having to completely close/reopen the app to go back to what I was doing. So they aren't just annoying, they interfere with the purpose. Frustrating because I love the app otherwise!