Guess what I never want to have to do to look at my grocery store coupon app. If you guessed, "try to remember what password I used when I created my account 9 years ago because who cares if some hacker out there wants to add coupons I don't need or read my shopping list," congratulations. I just want to add this week's coupons and shop. It shouldn't be complicated at all, yet you have managed to make it a complete hassle.