Nice game, but leads you into a false sense of security. Few ads to start with, but after just a couple of levels, the ads come thick and fast. Play for 20 seconds, watch an ad for 30 seconds. UNINSTALLING. Players will play longer, and watch just as many ads if they weren't so frequent! Nice reply, but developers should realise that players might keep the game on there device a lot LONGER, and end up watching MORE ads, earning the developers MORE income, if the ads weren't so frequent!