Incredibly invasive with all the ads, promos, limited offer pop-ups, and constant reminders when you open the app. The camera itself without cloud features is solid otherwise and a decent value (when i bought it). All notifications are and have been turned off since day 1. Yet they still appear in features i don't use with the cameras. Such as cloud storage. Letting me know there is a deal once is fine. Every single time I open the app and every day until the deal/etc is not.