Unacceptable. You cannot block this ad when it pops up on your phone. It doesnt have the ad choices little icon you can click to block it. It basically holds your phone hostage without the ability to hide it in any way. Completely unacceptable. Most other Ads have the ability to close them, mark them irrelevant, or anything. I havent played the game i wont either. But they get a bad review from me.