Focus on matching people and less on profits and stock price, clean subscription lists and put more emphasis on attraction, not a name or bio. I estimate I've swiped on thousands of profiles and matched with hundreds. Of which, I've gone on a date with two of them in 4 years.. (as a paid platinum member) Majority of profiles are stagnant or advertising something. The experience is unpleasant and reading every bio causes mental health problems. Let us swipe on attraction, it worked previously