I've been playing this game for months and I really enjoyed it. The ads were optional and I felt like the company valued my time and experience as a player. I didn't mind spending a little money on the game because I felt good about supporting it. However I am getting increasingly frustrated with how $$$ all the events are now. They are impossible to finish without spending literally hundreds of dollars on just one weekly event. I don't feel like a valued player anymore. I feel like a money bag.