Easily addictive. Lots of fun activities & events, and many hidden gifts and bonuses. Very time consuming, as it's extremely intricate. Company doesn't monitor behavior in their train wreck of a State Chat. Those who let shields down 1-2 min can have all troops + traps destroyed, with no discipline for the attacker, but someone can "tile hit" and have their town zeroed? FYI I complained about a strong gender bias in my last alliance, and this "strategy game" did nothing. Main guy's still here.