Facebook has its potential. But, since I I've been a long time Instagram and recent tictok user.., I find Facebook's interface to be more complicated with all its options to do different things to the point everything seems crowded. Having an user-friendly business page seems like a fantasy in comparison to tictok and Instagram. For businesses purposes, I suggest to promote contents on Instagram, YouTube and tictok in exchange for grabbing attention of like minded people. Hope it helps.