DO NOT USE GOOGLE ADS. MORE THAN HALF YOUR ADVERTISING BUDGET WILL BE WASTED ON FAKE CLICKS/ ALIEN BOTS WHICH GOOGLE IS MORE THAN AWARE OF AND HAPPY TO PROFIT FROM. ALSO, IF YOU SET A MAXIMUM CPC, AND THEN ADD A KEYWORD WITH A HIGHER CPC THAN YOUR MAX, GOOGLE ADS WILL DISREGARD AND APPLY THE HIGHER CPC. TRY CALLING TO SPEAK TO SUPPORT, WHICH ALMOST ALWAYS DIVERTS TO INDIA. THEY COULD CARE LESS AND ARE RUDE. I RECOMMEND PUTTING OUT PRESS RELEASES EACH MONTH WITH GOOD CONTENT INSTEAD.