I can understand having ads. You lose me when I have to flip away from what I'm watching and have to sit though every series of ads again just to get me to the last 3 minutes of a show. Also, never click on the interactive ad. When I do it crashes the app and I have to, again, sit through every series of ad to get me where I am. If I am at the last ad break when it crashed I then have to sit through the first 3 ad breaks to get where I left off... Almost like it was designed that way.