The ads during a show cool, I get that if you don't pay for premium you get ads but now they added even more when you pause a show. I mean ok i understand it's just a pause menu but dam 5 secs into being pause is just to quick sometimes. I hate that it does it that quickly when I need to pause for the family to read some subtitles or possibly a message or letter that is shown on a movie/ show that sometimes flashes the screen to quickly. Some people want to read that stuff with out ads.