This very Kichaka is the principal ruler of the king Virata. He is devoid of virtue, cruel, favoured by the king and liked by women at large.
योऽयं राज्ञो विराटस्य कीचको नाम सारथिः। त्यक्तधर्मा नृशंसश्च नरस्त्रीसम्मतः प्रियः॥