One becomes dear for his liberality. Another becomes dear for his sweet words. A third becomes so for his religious acts. Generally, a person becomes dear for the purpose he serves.
प्रियो भवति दानेन प्रियवादेन चापरः॥ मन्त्रहोमजपैरन्यः कार्यार्थं प्रीयते जनः।