Even the celestials speak ill of bad name whereas fame is adored in all the regions. Therefore the high-souled exert their best to acquire reputations.
अकीर्तिनिन्द्यते देवैः कीर्तिलॊकेषु पूज्यते॥ कीर्त्यर्थं तु समारम्भः सर्वेषां सुमहात्मनाम्।