By observing a fast for the twelfth lunar day of the month of Shravana and adoring Krishna for day and night as Shrecdhara, one acquires the merits of the sacrifice called Panchayajna and acquires a beautiful car in the celestial region where on he sports in joy.
अहोरात्रेण द्वादश्यां श्रावणे मासि श्रीधरम्। पञ्चयज्ञानवाप्नोति विमानस्थश्च मोदते॥