Gary is big. Gary is strong. Bob is little. Bob is small. Erin is wealthy. Fiona is dull. Fiona is rough. If someone is not huge then they are dull. If someone is not sad then they are nice. If someone is wealthy then they are smart. If someone is smart and not bad then they are kind. If someone is dull and not huge then they are poor. If someone is little and small then they are bad. If someone is bad and not smart then they are rough. All nice people are quiet. 
Bob is rough.