In 2011 Alemanno became more critical of Berlusconi. In September New Italy organized a three-day convention during which Alemanno outlined its plan for Italy and the PdL. At the top of his agenda, there were the introduction of primaries at all levels in the PdL and the reduction of Lega Nord's role within the coalition. In 2012, while still being part of the PdL, the faction presented its own lists in a few municipalities in Southern Italy, gaining a notable 14.2% in Fasano, Apulia. In October 2013 Alemanno, who was defeated in his mayoral re-election bid, left the PdL. A few days later, he launched a new political party called Italy First. In doing this, he was actively supported by New Italy, which contributed to the draft of the party's founding manifesto.