On March 10, 2011, Brady was officially named the new morning show co-host on the Fan 590, alongside Jim Lang. Daren Millard was named as Brady's replacement as co-host on "Hockey Central at Noon". On February 8, 2017, it was announced that Brady would be part of Sportsnet 590 The FAN's new morning show: Sportsnet's Starting Lineup with Brady and Price. The new show, which launched on February 27, 2017 features Elliott Price, Brady and longtime Toronto Sportscaster Hugh Burrill. Brady also does freelance work for the BBC, including co-commentating for the Super Bowl, other NFL playoff games, and regular season games played in the UK, and reporting on Wimbledon. He has also been a regular pundit on the BBC Radio Five Live show Fighting Talk since its debut in 2003; while he regularly contributes to the programme via ISDN from Toronto (earlier Detroit), Brady has been making appearances in studio since 2007, coinciding with the annual NFL International Series game at Wembley Stadium, London. He has been described by Gillian Reynolds, radio critic of "The Daily Telegraph", as "fast on the factual draw and witty with it." Mark Pougatch, writing for "The Times", has described his observations as "entertaining." BBC Five Live reaches around 6 million listeners. The 2011-12 FT campaign was Brady's most successful to date, with six victories and five appearances in the Defend the Indefensible final, including a controversial double victory on the show's 8th birthday special on 8 October 2011 to put him ahead of rival John Rawling with 41 wins all-time. As of 19 May 2012, Brady has notched 44 wins during his FT career. Brady's record of six wins and as many appearances in Defend the Indefensible that season gave him his first-ever appearance in the FT Champion of Champions show, where he unfortunately did not make the final, finishing in a third place tie with Dougie Anderson.