Fitzmaurice has worked with corporations involved in the arts ranging from BMW to NetJets to Hugo Boss, and others. Fitzmaurice relocated from New York City to Los Angeles in June 2011 to open her firm's West Coast office and spearhead campaigns for clients such as Museum of Contemporary Art, Los Angeles; ForYourArt.com; and Dallas Contemporary. In 1996, Fitzmaurice married art dealer Perry Rubenstein. The couple divorced in 2014, the same year that Rubenstein filed for bankruptcy.