The house changes shows every Thursday and Monday, splitting with S. Chicago." Still, a "Variety" review published in January 1910, (the Balabans are referred to as the Hardaman Brothers, with misspellings in subsequent reviews to include Bollaban, Bolabon, and Ballaban), chides the theatre for poor arrangement of its acts. Balaban admitted that, later, he "saw and remedied the monotony and sameness that had defeated 'variety'—the other name for vaudeville." One remedy was the recognition of pure talent. Balaban worked with Minnie Palmer, mother to The Four Marx Bros., to book the Marxes' "Fun in High School", a popular act, and he worked often at The Circle with singer Sophie Tucker. Tucker wrote in her autobiography that "A. J. was the first to put on presentation shows in all the picture houses. It was he who brought out the first big bands. His houses with their huge orchestras, stage show, and pictures, all for less than a dollar admission. ... A.J. had a positive genius for knowing what the public would go for." The other remedy was a responsibility Balaban felt toward the audience, "for making these people happy and gay; to release them even for a moment from the depression of their drab homes and usually burdened lives. That was my big aim and it dominated my every thought." Balaban considered theatre management to be as creative and exciting as booking and creating the entertainment. His innovations at The Circle included free admission for children under 10 (a younger brother drew a line on the wall approximating the height of a ten-year-old for questionable admissions) and a baby carriage service that watched over sleeping infants on the sidewalk outside of the theatre. When a baby awoke, a slide would be flashed on the screen—"Mother, Number 47, your baby is crying." Other innovations attributed to A. J. Balaban include themed holiday presentations; shoppers' bargain matinees; reduced prices for week-day and non-peak hours, and midnight shows; giant illuminated theatre signs; and on-site nursery playrooms and hospital facilities. In addition to entertainment and hospitality innovations, the Balabans continued to make new business connections, securing an interest in the Ashland Theatre, taking over the Magnet Theatre near The Circle, and starting a film exchange called The General Feature Film Co. Balaban, capitalizing on what he saw as American audiences' fascination with film stars, opened a restaurant called The Movie Inn decorated with portraits of Theda Bara, Mary Pickford, Dorothy Gish, Fatty Arbuckle, Francis X. Bushman, Norma Talmadge and many others.