The new franchise was initially operated under the name Wales & Borders. The remainder of Wales & West's services in the west of England were renamed Wessex Trains. Connex, having already lost the South Central franchise in 2001, was removed as franchisee of the South Eastern franchise in 2003 on the grounds of poor financial management. It was replaced as the franchise holder by South Eastern Trains, a company wholly owned by the Strategic Rail Authority, which would operate the franchise until it could be tendered again. New franchise holders Arriva Trains Wales and Merseyrail began operating. FirstGroup purchased GB Railways which owned the Anglia Railways and Hull Trains businesses. A policy where the majority of services (both long-distance and commuter) from each London terminal would all be operated by the same franchise was partially enacted. In April 2004, One commenced operating the Greater Anglia franchise that combined the Anglia Railways and First Great Eastern franchises with the West Anglia Great Northern services radiating out from Liverpool Street. The remainder continuing to be operated as WAGN. In the same month, Thames Trains was superseded by First Great Western Link. In the North of England, prior to 2004 there were two regional franchises, the North East Regional franchise and the North West Regional franchise. In 2004, these were altered into the TransPennine franchise, for intercity services, and the Northern franchise, for local services that were awarded to First TransPennine Express and Northern Rail respectively. Some North West services were transferred to the Arriva Trains Wales franchise. A new operator, Heathrow Connect, jointly run by BAA and First Great Western, began operating stopping services between London Paddington and Heathrow Airport complementing the Heathrow Express. Three new integrated franchises began operating in April 2006:  Further integrations occurred in 2007. The first of these was the South Western franchise; this merged the original South West Trains franchise with the Island Line Trains franchise on the Isle of Wight and began operating in February 2007 under the name South West Trains, with Island Line retained as a separate brand. In November 2007, three new integrated franchises began operating:  In addition to these three, a further new operator, London Overground Rail Operations, took control of the routes operated by Silverlink in London, which were combined with the extended East London line in 2011. Services are controlled directly by Transport for London, with running of the trains themselves contracted to a private company as an operating concession. This is different from an ordinary franchise, as the train operator is not given control of the strategic aspects of the operation, such as pricing, timetabling and rolling stock procurement.