From 1 November, co-starring with Exile's group-mate Kenchi Tachibana, his first TV drama "Genryō Boxer" started to be released on mobile streaming website . Naoto played Susumu Kitaooji , a young boxer who appreciated and looked for delicious food. At the end of the year, he appeared on the stage of NHK Kohaku Uta Gassen for the first time as a member of Exile. On 19 July 2010, Naoto was announced as member and one of the leaders of Sandaime J Soul Brothers, a new revival of J Soul Brothers, while staying as a member of Exile at the same time. On 27 September, Naoto appeared and performed first time as a member of Sandaime J Soul Brothers on the stage of Exile's Live "FANTASY After Night Festival ～EXILE Soul～". On 10 November, he debuted in Sandaime J Soul Brothers with the single, "Best Friend's Girl". Besides, on 18 September, he debuted on the television screen with "Okagesamade!," a TV special directed by Yukihiko Tsutsumi and dedicated to the 60th anniversary of "." He also had a guest-star role in "Spec –Keishichōkōanbu Kōan Daigoka: Mishō Jiken Tokubetsu Taisaku-gakari Jiken-bo–", another TV Drama directed by Yukihiko Tsutsumi, in the same year. He played himself in the drama and promoted Exile's best-of album "Exile Catchy Best." Since April 2013, Naoto played Tomonori Kashiwagi in Fuji TV's drama "Last Cinderella." He learned the necessary skills of a hairstylist from his hairstylist friends for the role. Since July, "Frenemy~Rumble of the Rat~", a TV drama co-starred by Naoto and Shokichi, began to broadcast on NTV. Naoto starred as Wataru Okajima, a childhood friend of Shokichi's character. Since April 2014, Naoto had become one of the Tuesday hosts of Fuji TV's variety show "High Noon TV Viking". He appeared on the show every two weeks, as he and Takahiro, one of the vocalists of Exile, took turns to be the Tuesday host. Takahiro quit the job in March 2015, and Naoto continued to become the only Tuesday host for the show until March 2016.