Marotta also brought in several key players during the season's two transfer windows, including Daniele Mannini, Fernando Tissone, Nicola Pozzi and Marco Storari. Behind 28 Serie A goals from the strike partnership of Antonio Cassano and Giampaolo Pazzini, and under Delniri's management, Sampdoria finished the 2009–10 season in fourth place, qualifying for the 2010–11 Champions League. In May 2010, it was heavily rumored Juventus was interested in hiring Marotta, and Sampdoria's owner/president Riccardo Garrone openly stated he would gladly let Marotta leave for the more prestigious club. In May 2010, Marotta was officially brought to Juventus by newly elected club chairman Andrea Agnelli (Agnelli role effective in October, but he start to co-opted with the board since 19 May) as GM for the Sports Area (), replacing Jean-Claude Blanc (who retained the role of chairman and CEO until October 2010). Marotta signed a three-year contract with the club, tying him there until June 2013. Juventus had just finished the season in seventh place, their worst since returning to Serie A after the "Calciopoli" scandal. In his move from Sampdoria to Juventus, Marotta also brought along head of scouting Fabio Paratici and head coach Luigi Delneri. On 27 October 2010, Marotta was appointed a member of Juventus' Board of Directors and named the club's CEO, replacing Jean-Claude Blanc. However, Aldo Mazzia was appointed chief financial officer (CFO) and CEO of the club in April and in May 2011 respectively. Similar to his first transfer market upon taking over at Sampdoria, Marotta spent the first year in charge of transfer operations at Juventus making wholesale changes to the squad, acquiring 14 new players, including Miloš Krasić, Fabio Quagliarella, Alessandro Matri and Alberto Aquilani;) while offloading 11 players, including selling club legend David Trezeguet and Brazilian playmaker Diego, moves which were unpopular with fans. Juventus finished the 2010–11 season in seventh place, missing out again on Champions League football and also having failed to advance past the group stages of the 2010–11 UEFA Europa League. Following the disappointing season, Marotta and the club announced manager Luigi Delneri would not be returning for another season. On 31 May 2011, Marotta announced the appointment of former Juventus player and captain Antonio Conte as head coach.