The company’s success has allowed it to position itself as the provider of the best customer experience in the Egyptian telecommunications market. According to several reports, including the TRIM report – which is issued successively to measure the quality of the services provided, the customer base and market shares -- confirmed the increase in the number of the company's customers and the increase of its share in the Egyptian market, proving that it is "The Best Operator in Egypt". Etisalat Misr has a strong, modern and developed network that qualifies it to host WE’s customers on its network with the highest quality service provided.[MI2]   Etisalat Misr participates in the activation of the digital transformation file adopted by the Egyptian state, through modern and advanced digital (OTT) services provided by the company, including but not limited to My Etisalat, Etisalat Music, Etisalat Sports, Etisalat Games and Etisalat E-Walllet. Etisalat Misr adopts advanced smart solutions in smart city technologies, and management of supply chains concerned with the flow of goods and services. It also provides many services for the New Administrative Capital Project, starting from the provision and installation of integrated solutions, to transforming the city's services, from electricity, water, gas, parking, road lighting, billboards, waste management, automated and smart services, and even the establishment of a management and control center, all the way to providing technical support. On October 4, 2011, Etisalat Misr signed a contract to sponsor Al-Ahly Club’s shirt for three years. The signing was held in the presence of the company’s chairman Eng. Gamal El-Sadat, it’s CEO Saleh Al-Abdooli, and a number of company leaders, in addition to Al-Ahly Club President Hassan Hamdi and Al-Ahly Club’s Vice President Captain Mahmoud Al-Khatib, and the club’s technical director, Manuel Jose. Etisalat Misr sponsored Al-Ahly Club shirt for three years for 135 million pounds, after a rife competition with Vodafone. The bid against Vodafone had reached 130 million, and Etisalat was able to seal the deal after raising the bid by 5 million. Etisalat Misr has exerted great efforts in the field of social responsibility in the Egyptian market throughout the years of its operation, and has spent over 100 million pounds on different social causes.