Joseph's featured a number of small shops assembled under one roof. Their merchandise selection offered items as diverse as "swirling gowns" for spring, and "swanky bags". In December 1939, the Hollander Building was leased for twenty-one years to Stouffer's for a new unit in its chain of restaurants. The company operated other eateries at 540 Fifth Avenue and in the Pershing Square Building, in the Terminal City zone near Grand Central Terminal. Aymar Embury 2nd was the architect who redesigned the two lower floors of the establishment, with a design employing white marble, featuring a new facade.