As of January 31, 2015 White House Black Market had five stores across Canada. White House Black Market gained coverage in 2008 when Michelle Obama wore the brand's Tank Leaf Print Dress as a cohost of TV talkfest The View. Virtually overnight, the dress (priced at $148) all but sold out at White House Black Market boutiques. White House Black Market casts famous models in their commercials and marketing campaigns. In 2012, the company's TV ad starred supermodel Coco Rocha in a commercial directed by Johan Renck. The spot featured Coco tap dancing in over a dozen outfits from the company's WorkKit collection. White House Black Market has also worked with models Alyssa Miller, Linda Voitova, Michaela Kocianova, and Naty Chabenenko (Holiday 2012), Anne Vyalitsyna, (Spring/Summer 2013), Bette Franke, and Lakshmi Menon (model), (Holiday 2011) and Ali Stephens(Spring/Summer 2011) among others. In 2007, Donna M. Noce stepped into the role of White House Black Market brand President. Prior to taking her position at White House Black Market, Noce served as President of Ann Taylor LOFT and also spent time at Lerner New York Division of Limited, Inc. and Petrie Stores Corporation.<  On December 1, 2015, Shelly Broader became President and CEO of Chico's FAS, Inc. Prior to joining Chico's FAS, Inc., she served as President and Chief Executive Officer of Walmart's EMEA region, where she was responsible for retail operations and business development across Europe, the Middle East, Sub-Saharan Africa and Canada.. Prior to Walmart, she held the post of President and CEO of Michael's, the world's largest retailer of arts and crafts. Before Broader's arrival, David F. Dyer held the position (2009-2015). He currently serves as Vice Chair of the Board of Directors.