Within three months, "Match Game '73" was the most-watched program on daytime television. By summer 1974, it grew into an absolute phenomenon with high school students and housewives, scoring remarkable ratings among the 12–34 age demographic. The best ratings this version of "Match Game" saw were in the 1975–76 season when it drew a 12.5 rating with a 35 share, higher numbers than that of some prime-time series. It surpassed records as the most popular daytime program ever with a record 11 million daily viewers, one that held until the "Luke and Laura" supercouple storyline gripped viewers on ABC's "General Hospital" some years later. Every New Year's Eve, when the two-digit year designation in the "Match Game" sign was updated, there was a New Year's party with the cast and studio audience. Up to and including the 1977–78 changeover, a new sign was built each year. Coinciding with a redesign of the set, a new sign was built with interchangeable digits that could be swapped as the years changed. Additionally, this sign allowed for a "PM" logo to be attached for tapings of the syndicated program instead of using an entirely different sign. In 1976, the show's success, and celebrity panelist Richard Dawson's popularity, prompted Goodson–Todman to develop a new show for ABC, titled "Family Feud," with Dawson hosting. This show became a major hit in its own right, eventually surpassing the parent program. "Family Feud" was said to be based on Dawson's expertise in the audience match segment of "Match Game". Meanwhile, "Match Game" kept its high standing in the ratings despite a short-lived move ahead one half-hour from August to December 1975. In November 1977, however, CBS made a fatal mistake regarding the show's time slot. Taking note of a ratings boon that resulted when "The Price Is Right" and "Match Game" were paired in afternoons, a major hole in the schedule had developed in the morning slot that "The Price Is Right" had left behind. In an attempt to resolve the crisis, CBS moved "Match Game" to 11:00 a.m., immediately following "The Price Is Right" at 10:00 a.m. However, because much of "Match Game"s audience was composed of students who were in school at that time of day, ratings began to sag and eventually free fall; many of these students did not return.