Thus, a critique of the ideational definition of populism is that it becomes too broad and can potentially apply to all political actors and movements. Responding to this critique, Mudde and Rovira Kaltwasser argued that the ideational definition did allow for a "non-populism" in the form of both elitism and pluralism. Elitists share the populist binary division but reverse the associations. Whereas populists regard the elites as bad and the common people as good, elitists view "the people" as being vulgar, immoral, and dangerous and "the elites" as being morally, culturally, and intellectually superior. Elitists want politics to be largely or entirely an elite affair; some—such as Spain's Francisco Franco and Chile's Augusto Pinochet—reject democracy altogether, while others—like Spain's José Ortega y Gasset and Austria's Joseph Schumpeter—support a limited model of democracy. Pluralism differs from both elitism and populism by rejecting any dualist framework, instead viewing society as a broad array of overlapping social groups, each with their own ideas and interests. Pluralists argue that political power should not be held by any single group—whether defined by their gender, ethnicity, economic status, or political party membership—and should instead be distributed. Pluralists encourage governance through compromise and consensus in order to reflect the interests of as many of these groups as possible. Unlike populists, pluralists do not believe that such a thing as a "general will" exists. Some politicians do not seek to demonise a social elite; for many conservatives for example, the social elite are regarded as the bulwark of the traditional social order, while for some liberals, the social elite are perceived as an enlightened legislative and administrative cadre. The popular agency definition to populism uses the term in reference to a democratic way of life that is built on the popular engagement of the population in political activity. In this understanding, populism is usually perceived as a positive factor in the mobilisation of the populace to develop a communitarian form of democracy. This approach to the term is common among historians in the United States and those who have studied the late 19th century People's Party. The Laclauan definition of populism, so called after the Argentinian political theorist Ernesto Laclau who developed it, uses the term in reference to what proponents regard as an emancipatory force that is the essence of politics. In this concept of populism, it is believed to mobilise excluded sectors of society against dominant elites and changing the status quo.