However, there is an absolute sense that the series is building toward a culmination." Becky Sloan and Joseph Pelling are British graphic designers, artists and animators. Their advertising runs through commercial productions. The duo have worked as part of the THIS IS IT Collective. Their content consists of videos, graphic design art, animation, music, and working with real-life materials to resemble things in the real world as art. They have won multiple awards, including the 2012 SXSW Midnight Shorts Award, and the 2016 ADC Young Guns award. They have also co-written and did puppeteer work for Cartoon Network's "The Amazing World of Gumball" episode "The Puppets" (season five, episode 36). Rebecca Sloan (who is credited as a writer alongside Joseph Pelling) and Baker Terry provided voices of Grady, Frank, and Howdy (the three puppets featured in the episode, who trap the main characters Gumball and Darwin in their world). This episode features a song where the puppets sing about never ending fun to Darwin with toned down disturbing content similar to the Don't Hug Me I'm Scared series in theme. A series of shorts based on the episode followed, titled "Waiting For Gumball", made by the same team as the original TV episode. On 19 June 2017, a year after the release of episode 6, Sloan hinted towards additional work into the "Don't Hug Me I'm Scared" series. On 13 September 2018, a teaser trailer titled "Wakey Wakey..." was released on the channel, teasing a new television show made in a collaboration between Blink Industries, Conaco, and Super Deluxe. The 30-second video gained over two million views within 24 hours of its release and peaked at No. 1 on YouTube's Trending list. On 3 December 2018, it was announced that the show's pilot episode would be shown at the 2019 Sundance Film Festival, and details of the plot were also released. The pilot episode would run at 23 minutes, and would appear in the "Indie Episodic Program 1" alongside other short films. While no news on the series has been publicly released since, series director Joseph Pelling would confirm on his Twitter that it was still being worked on, as of December 20, 2019, and other co-creator Becky Sloan would announce the same thing on December 24, 2019, alongside a photo teaser featuring Duck Guy reading a newspaper.