In the single's first week of release, the song has sold 15,000 downloads, according to Nielsen SoundScan. On the issue date March 7, 2009, the single debuted at number 96 on the US "Billboard" Hot 100 chart. In its second week, the single climbed to number 79 on the chart. On the issue date May 16, 2009, the single reached its peak at numbe 66 on the chart. The song stayed on the chart for a total of 25 weeks. The single also peaked at number nine on the US Hot R&B/Hip-Hop Songs chart, becoming Ciara's eleventh top-ten single on that chart. The single was certified gold by the Recording Industry Association of America (RIAA) for sales of over 500,000 digital copies in the United States. The song was also set to serve as the first single from "Fantasy Ride" in the United Kingdom and Ireland but was scrapped due to "Never Ever" performing poorly in the United States and because "Love Sex Magic" was already receiving attention. The song reached number one on the Sweden download charts on iTunes. The song was due to be released as the third single in the United Kingdom, and the music video began circulating music channels, and local urban music stations (such as Kiss 100, and Choice FM) began rotating the song, however the original album version was not used, the Mike D Radio Mix version took its place, however when news was announced that Ciara was recording her fourth studio album, plans for the single were scrapped and the music video and single have been taken off stations playlists. Due to minor promotion, the single did not chart. Ciara shot the music video for the single in Atlanta in January 2009. Young Jeezy, the song's featured act, made an appearance in the video. A few pictures of the video shoot was released on the web on the following Monday. R&B singer Ruben Studdard, Late rapper Dolla (who would be gunned down four months later on May 18, 2009), production team Jasper Cameron and Big Reese, who are also longtime friends of Ciara's, choreographer Jamaica Craft, and R&B singer Monica are cameos in the music video. The project, which was directed by Chris Robinson, had its release date set for January 31, as confirmed by "Yahoo! Music". The video was released on January 30, 2009 BET's Access Granted. The video begins with Ciara and a group of her friends discussing the characteristics of unrequited love with the Ciara song Promise playing in the background, which leads to a scene with Ciara dancing in her penthouse apartment.