The R's  The R's, (formally The Record's) are pop/twee band from Brescia, Italy. The R's formed in the summer of 2002 in Brescia, Italy and released a series of self-produced recordings early on. In 2007, they won a music contest sponsored by Italy's most widely read newspaper, Corriere della Sera. They soon released their first official EP, "Joyful Celebration". The record's single "Move Your Little Fingers" was picked up by most prominent national radio stations. In 2007, The R's released the album "Money's On Fire" with the collaboration of renowned music producer Giovanni Ferrario (PJ Harvey). The band began to reach a wide audience when a single from the album was featured on a major national advertising campaign on MTV Italy. In 2011, The R's signed with Nat Geo Music, the record label of the National Geographic Society that specializes in contemporary international music.