Today Hef is still talented but he is no longer poor. My quote has since become a standard joke in the fourth estate. That night brought another turning point in my life. While I refused financial participation in "Playboy" (the greatest economic error in publishing history) I helped him secure authors and artists and indeed over the early years actually provided a training school for his editorial and art personnel. I trained the editors and he hired them away..." In October 1955 Hamling began the non-science fiction men's magazine "Rogue", initially subtitled "for Men" (later "Designed for Men"), a clear imitation of "Playboy". After a young Hugh Hefner sought out the experienced publisher, his fellow ex-von Rosen employee, and offered him a significant stake (50%) to partner with him at the time of its startup on a new idea he had for a magazine for men. The magazine was to be called "Playboy". Hamling turned him down—and kicked himself for doing so for years thereafter. Greenleaf, then, published "Rogue" and a photographic magazine in book form called "Model Art", as well as different numbers of science fiction publications. Rogue began much as "Imagination" had before it, there in the Hamling basement on Fowler Avenue in Evanston. Hamling and his wife, Frances, sat side by side and worked on it together, business as usual. Hefner thought he was helping his friend, Hamling, change "Space Travel", a science fiction digest, into a men's book, by hooking Hamling up with his distributor. Not wanting to set Hamling up as a competitor, he set restrictions on the new "Rogue"—no slick paper stock, no four-color reproduction, or full-page cartoons, and certainly no centerfold. Hamling was the editor and publisher, his wife, Frances, was executive editor, and Frank M. Robinson was the first managing editor. Henry Botts, a friend of Hamling's, became the first associate editor. Lead fiction was by a hot science fiction author, Harlan Ellison who became associate editor with the third issue (April 1956). The first issue of "Rogue" was published in November 1955, with a December release date. Following Hefner's successful lead with the first issue of "Playboy", that first issue of "Rogue" contained "A New Aspect of Marilyn Monroe," with a full page photo of the star hiding behind a towel, plus five more nice publicity photos all by Andre de Dienes.