Ashish Kashyap, CEO, Ibibo.com, said, "The Raaz – The Mystery Continues application on Ibibo.com reiterates our core value proposition to recognize talent and enable users to self express and engage with latest Bollywood content. This is a perfect example of a Bollywood movie promotion leveraging the power of social media on Ibibo.com." On 9 January 2009, the cast and crew of "Raaz -The Mystery Continues" which was Mahesh Bhatt, director Mohit Suri and lead actors Emraan Hashmi and Adhyayan Suman, held a discussion on horror films at Crossword Bookstores. They shared their views on horror as a genre and also about their upcoming film. The full theatrical trailer of the movie was released with movies like "Ghajini" and "Rab Ne Bana Di Jodi". There was some tension in the Bhatt camp regarding the promotion as lead pairs Kangana Ranaut Twins and Emraan Hashmi were unavailable for it and burden of promotion was left with newcomer Adhyayan Suman. However, the cast, including actors Emraan Hashmi and Kangana Ranaut, later appeared for the promotion of the movie at Bangalore. The film released on 23 January, all over India. The movie was released with 70 prints overseas. The movie has been given a huge release. It is the biggest release ever of Emraan Hashmi beating the 525+ theatre release of "Jannat" by a huge margin. In India, the movie has been released on nearly 900 cinemas with 475 digital screens including 435 UFOs and around 400 other cinemas. The film is also the biggest release ever for Vishesh films. The distributors of the film, Sony Pictures had some issues with the multiplexes but were resolved in time for the film to have clean release on 23rd. The UK release of the movie is handled by Tip Top Entertainment. Early reception for the movie was mostly mixed. The "Times of India" gave 3 out of 5 stars saying that,"Emraan Hashmi & Kangana bring the Gangster magic again...they have done a good job whereas Adhyayan Suman shows promise." "Bollywood Hungama" gave a good review saying "On the whole, Raaz – The Mystery Continues is rich in the horror quotient and that is one of its major USPs, besides the highly competent performances by its principal cast and a lilting musical score. At the box-office, this one will continue the winning streak of Mahesh Bhatt and Mukesh Bhatt's Vishesh Films.