IBM advertised the suite using a Chaplin-esque figure getting all of his ducks in a row, in a Super Bowl TV ad, and in print ads. By only a year later, in 1985 SPC company had achieved $50 million in revenue from the IBM deal, alone. SPC's first product, its "PFS" brand database for Apple II computers, was reworked, improved, and then released as pfs:File, a flat-file database for DOS. It was the first of a family of products released by SPC under the "pfs:" brand which, when installed onto the same computer, combined to form a sort of office suite which included companion products (a word processor), pfs:Plan (a spreadsheet), pfs:Report (reporting software), and pfs:Graph (business graphics software). Other, mostly utilitarian products bearing the "pfs:" brand subsequently emerged, including pfs:Access (for data communications), pfs:Easy Start (a menuing utility), and pfs:Proof (a proofreading utility). Eventually, SPC offered a low- to mid-level desktop publishing product called pfs:Publisher; and it packaged the core word processing, database and spreadsheet products into a suite named pfs:Office. While relatively limited in their capabilities compared with better-known and more powerful products like the DOS database dBase III, the DOS spreadsheet Lotus 1-2-3, and the DOS word processor WordPerfect, the trio of SPC products proved popular, because of their simplicity and ease-of-use, with beginning and intermediate DOS PC users. Lighter-weight versions of the core "pfs:" word processing, database, spreadsheet and data communications programs were released as a single, integrated suite called pfs:First Choice for DOS, intended to directly compete with, but be more economical than, Microsoft Works for DOS. The pfs:First Choice product subsequently led to what SPC had hoped would be a larger series of far lighter-weight products bearing the "pfs:First" label, the most famous of which, after pfs:First Choice, was an entry-level desktop publishing product called pfs:First Publisher, and its fonts and graphics add-ons. A business graphics package called pfs:First Graphics came next, so that the "pfs:First" series could have lightweight business graphics like the original, and slightly heavier-weight, "pfs:" series offered. There was no compatibility between the "pfs:First" series and the "pfs:" series.