Lopez is an ambassador for Patagonia clothing company and has written at least one essay for their catalogs. He also appears frequently in ads and catalogs for Rainbow Sandals, and is a friend of the founder of the company and fellow surfer, Jay Longley. In 2008, Lopez authored a book called "Surf Is Where You Find It". He and good friend Jock Sutherland also appear on YouTube in the Patagonia sponsored "Talkin' Pipe" series, where they describe their harrowing and sometimes humorous early experiences at the Pipeline. Since about the early 1990s, Lopez has lived in Bend, Oregon, with his wife Toni and their son, Alex. Snowboarding has become a passion for both father and son, and Gerry is now applying his talents as a craftsman to making snowboards. His surfboards also remain in high demand.