The video became a viral sensation and was picked up by G4's "Attack of the Show". Encouraged by the response, the trio would incorporate that method into their next work for "SNL". Their next sketch on "SNL", "Lettuce Heads", consists of Samberg and Will Forte holding a serious discussion while intermittently eating heads of lettuce. In creating the short, they decided to bypass the pitching process, as they were so new to the show that it would have been dismissed as too expensive. Their second video was turned down as it was deemed too similar. In December, the trio, alongside player Chris Parnell, wrote and recorded "Lazy Sunday", a short rap song. Samberg and Parnell adopt the brash personas of hardcore rappers; the song follows their quest to achieve their "ultimate goal" of attending a matinee of the fantasy film "". It was recorded on a laptop in their offices at "SNL", and was shot across Manhattan the next day. In the moments preceding the show's live performance and broadcast, the team learned from Michaels that "Lazy Sunday" would be shown on that night's show. The three comedians were very worried about how the video would be received by the studio audience. "Lazy Sunday" aired on December 17, 2005, when the comedy troupe were little known to even "Saturday Night Live"s most devout fans. By the following morning, it had spread online nationwide. Schaffer and Taccone also were contacted by friends who heard the track played on radio stations and in bars. "Lazy Sunday" inspired a line of T-shirts, released during the initial boom of popularity in the weeks after its release. One of the first viral YouTube videos, it increased the trio's recognizability, particularly Samberg's nearly overnight. Their success, according to "New York", "forced NBC into the iPod age"; the short was initially available after its broadcast through the iTunes Music Store, made free for subscribers. Following his stardom on "SNL", Samberg became a celebrity, being covered in tabloid publications. Their profile in "The New York Times" led to a record deal and their own division at the program: "SNL" Digital Shorts, which the group controlled with complete autonomy. In March 2006, the trio produced their second viral hit, "Natalie's Rap". In the sketch, actress Natalie Portman acts as a gangsta rap star, juxtaposing her clean-cut, Harvard-educated image with profane and shocking lyrics.