The three women grew up in a New York suburb. The women attended Roslyn High School in Long Island. The three women graduated from Cornell University, where they roomed together their senior year. Abraham, Fishbein, and Kuperman all lacked backgrounds in business, but each had family connections to those who specialized in law or business to help their company blossom. After graduation, all three women still lived at their parents house, allowing them to meet with each other and work on their platform. The women reached their success with hard work and learning from their mistakes. The women hired an ad buyer who helped the women realize that their readers were more interested in their Instagram account, rather than their website. The women partnered with smaller jewelry and fashion companies to get their name out, but these attempts did not lead to the results the women strived for. In 2015, Betches and their experience with their dating columns, linked with Bumble. Bumble purchased a package of Instagram advertisements and sponsored the Betches' second book's launch party. Most recently, the Betches brand partnered with e-commerce site JustFab to launch an subscription-based clothing line that is affordable. Forbes has estimated that in 2017, their 3rd year of earning profit, the women behind Betches earned more than $5 million in revenue, 75% of which came from brand partnerships. The women still own the company fully and have not had to seek out investors. The Betches have published two New York Times Best Selling books. The books are categorized as "satire self help". This was the first book published by the Betches. The book provides readers with information regarding all aspects of life and focuses a lot on friend groups. This was the second book published by the Betches. The book provides readers with dating and relationship advice. The book teaches women how to act in order to be prepared to find love, and how to respond when a women does not like her engagement ring. This was the third book published by the Betches. The book provides readers with professional life hacks so you can get ahead at your job and "basically be the Beyonce of anything you aspire to do." The women behind the Betches have faced a little bit of backlash in regards to their content. Readers have commented on how the authors speak about taking Adderall to stay focused and being anorexic to stay thin. In April 2012, Abraham wrote a post titled "How To: Get People To Accuse You of Having an Eating Disorder" in which the advice to not eating food when with a group was given.