From novels being delivered via a cell phone, the ability to text message and send letters via e-mail clients, to having entire libraries stored on PDAs, print is being influenced by devices. Symbols, logos and printed images are forms of printed media that do not rely on text. They are ubiquitous in modern urban life. Analyzing these cultural products is an important part of the field of cultural studies. Print has given rise to a wider distribution of pictures in society in conjunction with the printed word. Incorporation of printed pictures in magazines, newspapers, and books gave printed material a wider mass appeal through the ease of visual communication. There is a common miscommunication that occurs when discussing that which is print and that which is text. In the literary world, notable scholars such as Walter Ong and D.F. McKenzie have disagreed on the meaning of text. The point of the discussion at hand is to have a word that encompasses all forms of communication - that which is printed, that which is online media, even a building or notches on a stick. According to Walter Ong text did not come about until the development of the first alphabet, well after humanity existed. According to Mckenzie primitive humans did have a form of text they used to communicate with their cave drawings. This is discussed in literary theory. Print, however, is a representation of that which is printed, and does not encompass all forms of communication (e.g. a riot at a football game).