Its lyrics are about betrayal and it was arranged by Genco Arı and has a low rhythm. The last song, "İnsanlar Çok", written and composed by the soloist of the Rebel Moves group Erol Çay, is a house song and features Yener's vocal recordings with an effect created by vocoder. "Apayrı"s album cover and booklet were predominantly green. The album photos were taken by Simon Henwood, the director of the music video for the lead single "Kelepçe", and the booklet was designed by Henwood and his team, using features from the botanical set in the music video. A close-up photo of Yener looking towards the ground was used on the cover; the background of this photo featured a section of botanical plants decorated with light effects. In the photos, Yener wore a dress decorated with white stones and supplemented with a black tulle in the chest area resembling a butterfly. The photographs, in which she posed in a thoughtful manner, were used in the album booklet with a blurring effect. Her new hairstyle and hair color in the photographs were compared by various journalists to those of actress Sibel Kekilli. Writers of the "Günaydın" column on "Sabah" newspaper wrote that in the year in which the album came out, dark hair colors such as brown and black were fashionable and artists like Yener started to prefer dark hair colors one after another. Michael Kuyucu stated that in the album photos he saw "a dull expression and a thoughtful Hande Yener". The Gerçek Pop website wrote that "photographs that seem to have been taken with a mobile phone have become a significant part of the album." The release date for "Apayrı" was announced in the last days of December 2005 and the album was released on 6 January 2006 by Erol Köse Production in CD and cassette formats in Turkey's music markets. Around that date, various advertisements were broadcast on the television channels promoting the work. The production company aimed to increase sales by setting the price of CDs and cassettes as 7.5 in contrast to the general sales prices of 10–12 in the market. The increasing use of the Internet was an important factor for this sudden price reduction, as with the music piracy on rise the audience would not spend money to buy albums anymore. On the D&R Best-Selling chart, which was prepared according to CD and cassette sales, the album ranked first.