In Bahia, between the 1940s and 1960s, the most important editorial brand was the "Livraria Progresso," by Aguiar and Souza Ltda. (not to be confused with the Progresso do Grupo Delta). Another was the Edições Macunaíma, founded in 1957 by Calasans Neto, Fernando da Rocha Peres, Glauber Rocha and Paulo Soares Gili as Macunaíma Editorials Empreendimentos Ltda. In 1974, the highlight was the Editora Itapuã of Dmeval Keys and Editora Janaína, or Jorge Amado. In Recife, the highlights were the "Livraria Sete", and "Gráfica Amador", which changed its name to Editora Igarassu, and in 1980, Editora Guararapes. There have been several attempts in Brazil to produce a lower-priced book. In the "Coleção Globo" of Livraria do Globo, in the early 1930s, 24 titles were released, including classics, adventures and police fiction, in the format 11x16 cm, cartoned. In 1942, Bertaso started the "Coleção Tucano" with fiction of good quality, such as works by André Gide, Thomas Mann, and others. In the 1960s, Globo launched the "Coleção Catavento" successfully. In 1944, there was the "Coleção Saraiva" of Brazilian classics. There were distribution attempts through newsagents and kiosks at airports. In 1956, Editora Monterrey was constituted to produce popular light fiction (pulp) in paperback format, founded by the Spanish published O Coyote (The Coyote) series and Brigitte Montfort. An example of better quality was the Tecnoprint Gráfica, which later adopted the editorial brand of Edições de Ouro, its most famous title in the format being the series of German science fiction Perry Rhodan. In the 1960, Dominus Editora S/A (DESA) came out with pocket editions and Livraria José Olympio Editora launched the "Sagarana" with reprints in small format. In 1970, the Editora Bruguera, the Brazilian subsidiary of Francisco Bruguera, Argentina, published a foreign and domestic fiction pocketbook collection, mostly in the public domain.