More Card  More Card is a rechargeable smart card for paying transportation fares in public transport systems in India. Tipped as a nationwide interoperable transport card, the card aims to be a single point of transaction, applicable in state buses, Metro and even parking. The card was launched in 2012 in Delhi, initially acting as a common card for the Delhi Metro and its feeder buses. The brand name More has been chosen to signify the national bird peacock (in Hindi & related Indian languages - such as those using the Devanagari script - मोर [mor] means peacock) as also literally, to convey that you get more and more by using this card. The logo of the card is an illustration of peacock. In a move to aid commuter convenience, and to mitigate its cash handling pains, BEST, adopted a new alternative method of paying for bus fares. From January 2007, the multi-application card system called GO Mumbai card was made available to the desired commuters. The purpose of the "Go Mumbai" card was to have a uniform currency for various kinds of transactions like paying tolls, paying for fuel, payments at railway canteens, etc. The GO Mumbai card scheme was introduced by Kaizen Automation Pvt Ltd in April 2008. The card intended to help users travel in Brihanmumbai Electric Supply and Transport (BEST) buses and local trains. The card, launched first for BEST buses, was later extended to Central and Western Railway services and promised to be a transport card for seamless connectivity in Mumbai. While BEST conductors were provided with hand-held devices to validate the cards, Go Mumbai devices were installed at all railway stations. There were also plans to extend it to toll collection, taxis and autos. The railways' efforts to popularise the GO Mumbai card scheme proved futile. But the dreams crashed after Kaizen Limited, the company involved in the project, failed to supply enough number of hand-held devices to check the card’s validity. Another reason for its failure was that the commuters did not find it easy to use. According to railway officials, of the 37 lakh commuters who travel every day by CR, only 12,000 used the Go Mumbai card. Of the 33 lakh commuters on WR, only 39 used it. The BEST and railways have decided to do away with the 'Go Mumbai ticketing' smart card by the end of 2010. The State Bank of India that was the payment operator between the railways and Kaizen had expressed willingness to do the project but was given up later.