Having won the initial court battle, the directors and studios were in a position to collect significant damages for copyright infringement from the editing companies. Although the companies would almost certainly receive a stay of judgment pending appeals, the risk was much higher now. Since the inventory of edited movies had no value to the studios, a deal was offered whereby the companies would be allowed to sell off all of their inventory and keep the profits if they agreed not to appeal the ruling and the studios would not pursue damage claims. Thus, the companies, and their investors, would collect further revenue and be protected from damages and the studios would have a significant court ruling stand and the legal precedent would be set. After discussions with their legal teams and investors, the decision was made to accept the offer. The companies were then given additional time to clear out their inventory but no more films could be edited during that time. All unsold inventory was then sent to the studios as defined by the ruling. CleanFlicks discontinued offering edited movies on August 31, 2006. In March 2007, CleanFlicks announced by email to former customers that they were relaunching their rental services based on a new business model. Earlier in 2007, CleanFlicks had explored by email to, and online polling of, former customers the possibility of relaunching based on an unedited movie-rental business model. As a result, rather than renting content-edited DVDs, CleanFlicks now offers DVD releases of unedited modern and classic movies. CleanFlicks' inventory now contains "ONLY Movies You Can Trust". Movies rented from the company "will contain no nudity, no graphic violence, and no sexual content." Former customers' accounts have been retained in the CleanFlicks database, allowing those customers as well as the general public to resume their patronage of CleanFlicks using a "movies-out-at-a-time" tiered structure as before. Alternatively, a system called ClearPlay uses a customized DVD player with software running concurrently with the DVD playback to perform edits (actually skips) in real-time during the playback, instead of playing back pre-edited movies.