In 1972 it was proposed that the EAR was not caused by tectonic activity, but rather by differences in crustal density. Since the 1990s, evidence has been found in favor of mantle plumes beneath the EAR. Others proposed an African superplume causing mantle deformation. The question is still debated. The most recent and accepted view is the theory put forth in 2009: that magmatism and plate tectonics have a feedback with one another, controlled by oblique rifting conditions. At that time it was suggested that lithospheric thinning generated volcanic activity, further increasing the magmatic processes at play such as intrusions and numerous small plumes. These processes further thin the lithosphere in saturated areas, forcing the thinning lithosphere to behave like a mid-ocean ridge. Although reasonably considered, the exact conformation of deep-rooted mantle plumes is still a matter of active research. Studies that contribute to the broader understanding on the evolution of rifts can be grouped into the techniques of isotope geochemistry, seismic tomography and geodynamical modeling. The varying geochemical signatures of a suite of Ethiopian lavas suggest multiple plume sources: at least one of deep mantle origin, and one from within the subcontinental lithosphere. In accordance, a study of Halldórsson et al. in 2014 compare the geochemical signature of rare Earth's isotopes from xenoliths and lava samples collected in the EAR. The results corroborate the coexistence of a superplume “common to the entire rift” with another mantle material source being either of subcontinental type or of mid-ocean ridge type. The geophysical method of seismic tomography is a suitable tool to investigate Earth's subsurface structures deeper than the crust. It is an inverse problem technique that models which are the velocities of the inner Earth that reproduce the seismographic data recorded all around the world. Recent improvements of tomographic Earth models of P-wave and S-wave velocities suggest that a superplume upwelling from the lower mantle at the northeastern EAR feeds plumes of smaller scale into the upper mantle. Parallel to geological and geophysical measures (e.g. isotope ratios and seismic velocities) it is constructive to test hypotheses on computer based geodynamical models. A 3D numerical geodynamical model of the plume-crust coupling was capable of reproducing the lateral asymmetry of the EAR around the Tanzania craton. Numerical modeling of plume-induced continental break-up shows two distinct stages, crustal rifting followed by lithospheric breakup, and the upwelling between stages of an upper mantle plume.