For example, the Johto Pokédex, Generation II, covers the 100 species introduced in "Gold" and "Silver" in addition to the original 151 species. The encyclopedias follow a general ordering: starter Pokémon are listed first, followed by species obtainable early in the respective games, and are concluded with Legendary and Mythical Pokémon. Generation V is a notable exception, as Victini is the first Pokémon in the Unova Pokédex and is also uniquely numbered as number 000. The premise of "Pokémon" in general was conceived by Satoshi Tajiri—who later founded Game Freak—in 1989, when the Game Boy was released. The creatures that inhabit the world of "Pokémon" are also called Pokémon. The word "Pokémon" is a romanized contraction of the Japanese brand . The concept of the Pokémon universe, in both the video games and the general fictional world of Pokémon, stems most notably from Tajiri's childhood hobby of insect collecting. Other influences on the concept include Ultraman, anime, and playing video games in general. Throughout his early life, Tajiri saw his rural, nature-filled hometown (Machida, Tokyo) transform into an urban center. The urbanization of his town drove away wildlife and he and others living in the area were eventually unable to collect insects. Through Pokémon, Tajiri sought to bring back this outdoor pastime and share it with the world. The first games in the franchise, "Red" and Green", were released on 27 February 1996 in Japan for the Game Boy; the games saw an international release as "Red" and "Blue" in September 1998. The ability to capture, battle, trade, and care for numerous creatures catapulted Pokémon to international popularity and it has become a multibillion-dollar franchise and the second-best selling video game series, only behind the "Mario" franchise. At the start of a main series "Pokémon" game, the player character receives one of three "starter" Pokémon, with which they can battle and catch other Pokémon. Each Pokémon has one or two "types", such as Fire, Water, or Grass. In battle, certain types are strong against other types. For example, a fire-type attack will do more damage to a grass-type Pokémon than a water-type attack. This form of gameplay is frequently compared to that of rock-paper-scissors, though players have to strategize which Pokémon and which of their attacks to use against various opponents. Many species of Pokémon are capable of evolving into a larger and more powerful creature.