Witches of East End (season 1)  The first season of Witches of East End premiered on October 6, 2013 and concluded on December 15, 2013. It consisted of 10 episodes, each running 40–45 minutes approx. The series is based loosely on the book of the same name by Melissa de la Cruz. The story takes place in East End focusing on a family of witches, led by Joanna Beauchamp (Julia Ormond). This season aired on Sundays at 10pm, following the fifth season of "Drop Dead Diva", and averaged 1.67 million viewers. All ratings are taken from the UK source of television figures, BARB.