While the other myriad members of the Japanese pantheon gather at The Grand Shrine of Izumo, Ebisu does not hear the summons and is thus still available for worship. Ebisu is frequently paired with Daikokuten, another of the seven gods of Fortune, in displays of the twin patrons by small shopkeepers. In some versions of the myth they are father and son (or master and apprentice). Also, these two are often joined by Fukurokuju as the "Three Gods of Good Fortune". As a form of animal worshipping, Ebisu was often associated with marine megafauna such as whales and whale sharks (hence the latter being called the "Ebisu-Shark") that bring in masses of fish and protect fishermen. Ebisu is depicted or parodied in a wide range of media, from artwork to costumed impersonations at local festivals and in commercial logos and advertisements. One of the most widely recognized product logos is in association with Yebisu beer, which was first brewed in 1890, and is currently brewed by Sapporo Brewery. Ebisu is the basis of the name of the clothing brand Evisu.