Some of them, broadcast ads which help people in many ways. They bear messages warning viewers to save energy, or help keep clear the city…. Ministry of positivism would consist of psychologists and advertisers who would work together as a team. Their main aim is to significant positive influence on citizens lives. Interdisciplinary team of professionals from the ministry would maintain strong relation with the universities where applied positive psychology is examined. Users of public broadcasting licenses would be obliged to provide share of their programs for free. The same goes for the print media, outdoor billboards space etc. New legislation introduced to the parliament would define aspects of media use by the state. University of Pennsylvania states that positive psychology is study of positive emotions, positive character, and positive institutions. Variety of assets is to be used to motivate members of society to change themselves. Except special positive TV, radio, paper, and billboard advertisements with general messages, lectures, seminars, tutorials, workshops, group exercises will be offered by the Ministry of positivism. Advertisements carrying strong subconscious messages. Creative ads with general slogans aimed to inspire basic human emotions and optimism. Narrow appeals to the public such as: “Exercise once daily”. Thematic short TV, radio shows and newspaper texts embracing tips for better life. Character Strengths and Virtues (CSV) handbook identifies core virtues, made up of twenty-four measurable character strengths. The organization of these virtues and strengths is as follows: 1. Wisdom and Knowledge: creativity, curiosity, open-mindedness, love of learning, perspective 2. Courage: bravery, persistence, integrity, vitality 3. Humanity: love, kindness, social intelligence 4. Justice: citizenship, fairness, leadership 5. Temperance: forgiveness and mercy, humility and modesty, prudence, self-regulation 6. Transcendence: appreciation of beauty and excellence, gratitude, hope, humor, spirituality