Daytime television in the United States  Daytime television is the general term for television shows produced for airing during the daytime hours on weekdays. The hours and days for daytime television in the United States usually run from 6:00am to 8:00pm ET, Monday through Friday; although it may vary depending on time zone, region, networks and local stations. This article is only about American daytime television; for information about international daytime television, see Daytime television. There are several different genres or formats of daytime programming that are produced. Most of these shows can be produced on a low budget, as these shows have to be able to make at least five new episodes per week (sometimes more) for most of the year. Most daytime shows are syndicated, meaning local stations buy the rights to air them. Commercials aired during daytime programming mostly advertise food & drink, household goods and feminine products geared toward housewives and stay-at-home moms, who of course make up the largest portion of the daytime viewing audience. Additionally, commercials tend to target retired persons through advertisement of such products as timeshares and retirement insurance, such as those available through AARP. During the 1980s, an entire series of diabetes testing supply commercials were produced for daytime television by Liberty Medical, which became well known due to their spokesman Wilfred Brimley and his often direct and gruff nature when addressing the audience. There are currently many different court shows produced in United States daytime television. Most of these shows usually deal with one, sometimes two small-claims cases per episode. Other shows deal with family law or reenactments of more serious cases. The cases are typically a form of binding arbitration between two litigating parties who agree to drop their conventional lawsuit to appear on television; they are not scripted, the participants are not actors, and decisions are handed down by real judges or attorneys. All of the following court shows are syndicated. Court shows usually occupy the morning and late-afternoon time slots. A staple of daytime television since the 1950s, serials continue to be among the most popular programs among daytime audiences. They are dramatic serials that tell ongoing stories of the day-to-day lives of large casts of characters, each still having its own identity. The term "soap opera" is somewhat of a misnomer, dating to the early days of radio and television when purveyors of detergents and soaps such as Procter & Gamble, Colgate Palmolive and Lever Bros. generally sponsored, financed and produced these shows individually.