The Brazilian team Palmeiras, Uruguayan team Peñarol and Argentinian side Vélez Sársfield all had Pirelli as a shirt sponsor. When English football club Burton Albion Football Club built their new stadium in 2005, Pirelli became the title sponsor of the new ground. This was because the new stadium, named Pirelli Stadium lies next to the Pirelli factory in Burton-upon-Trent, Staffordshire, England. In 2009 Pirelli became the title sponsor of the Chinese Super League (CSL), China's top tier football league. In 2012, the company become a major sponsor of the Russian Cup. Pirelli is currently the event title sponsor of the Spanish and Hungarian Grands Prix and sponsored the 2018 French Grand Prix. The company was the title sponsor of the Pirelli World Challenge from 2011 to 2018. Pirelli supported rally with their FIA Pirelli Star Driver program as an initiative to support young rally drivers. Pirelli is sponsor of Emirates Team New Zealand in the 35th America's Cup (2017). Pirelli sponsors Alpine World Ski Championship and Ice Hockey World Championship IIHF from 2017 to 2021. The company is also sponsor of the Italian Ski Team and of the Swiss Ski Team. Pirelli is the only allowed tyre brand in the FIM World Superbike Championship since 2007 (along with its support classes, such as the Supersport World Championship). Pirelli has also been awarded the contract for the control tyre supply in the British Superbike Championship from 2008 until at least 2010. Pirelli were also the official tyre partner of the World Rally Championship from 2008 to 2010, until the company withdrew to focus on its Formula 1 commitments. Pirelli returned to the championship in 2014, however they only partnering tyres for a few private teams as Michelin is the major tyre partner. Pirelli was also partnered Grand-Am Rolex Sports Car Series from 2008 until 2010 before being replaced by Continental AG in 2011. The company is the official supplier of the GT World Challenge America since 2011 and the GT World Challenge Europe Endurance Cup since 2013. Pirelli is also a sponsor of rally and gymkhana driver Ken Block's Hoonigan Racing Division since 2010. Pirelli is the sole global tyre partner in Formula One, following Bridgestone's decision to withdraw from the role at the end of . Pirelli previously competed in Formula One from –, – and –. Pirelli has also partnering tyres for all FIA Formula 2 Championship and GP3 Series later FIA Formula 3 Championship cars since 2011 and 2010 respectively.