When Mukunda agreed, Speerstra and Nagel moved to San Francisco and helped rent a storefront in the San Francisco Haight-Ashbury neighborhood, which at that time was becoming the hub of hippie counterculture. Subsequently, Mukunda, Speerstra, and Nagel converted the storefront into the first Hare Krishna temple on the west coast of the US. In order to raise funds, win supporters for the new temple, and popularize Prabhupada's teachings among the hippie and countercultural audience of the Haight-Ashbury scene, Mukunda, Speerstra, and Nagel decided to hold a charitable Mantra-Rock Dance concert at the Avalon Ballroom and invited Prabhupada to attend. Using his acquaintance with Rock Scully, manager of the Grateful Dead, and Sam Andrew, founding member and guitarist of the Big Brother and the Holding Company – who were among the most prominent rock groups in the United States at the time – Speerstra secured their consent to perform at the concert, charging only the "musicians’ union minimum" of $250. Preparing for the event, Nagel happened to hear Moby Grape, a relatively unknown group at the time, and convinced the other team members to invite the band to play at the concert as well. Her initiative later proved pivotal for Moby Grape, catapulting the band onto the professional stage, with subsequent gigs with The Doors at the Avalon Ballroom and at the "First Love Circus" at the Winterland Arena, and a contract with Columbia Records. After Prabhupada arrived in San Francisco, he gave Sam and Melanie initiations and the names Shyamasundara Das Adhikari and Malati Devi Dasi. Malati Dasi became more active in the new temple activities, primarily in shopping, collecting donations of bulk produce, and cooking for what came to be wildly popular with the local hippie community as the "love feasts", or free distribution of prasad, opulent vegetarian food sanctified by being offered to Krishna. Malati is also credited for her role in introducing the worship of Jagannath, a form of Krishna, in ISKCON. Prabhupada's official biographer Satsvarupa Dasa Goswami describes the incident that happened in 1967 in San Francisco: One day Malati hurried into Prabhupada's apartment, took a small item out of her shopping bag, and placed it on Prabhupada's desk for his inspection.