Under his administration, the province created a censorship board that regulated motion pictures. In 1923, Manitoba voted to end the prohibition of alcohol. The restrictive Liquor Control Act, passed that same year, sold liquor at provincially controlled outlets, resulting in the generation of a substantial new income. Bracken worked to promote staple industries such as mining, timber cutting, and fishing, while also promoting hydroelectric power. He successfully had the Hudson Bay Railway create a branch line to Flin Flon, resulting in the opening of a copper and zinc mine there in 1926. Bracken was a vocal proponent of the provincial control of natural resources and influenced Mackenzie King's 1930 decision to give Manitoba, Alberta, and Saskatchewan control over crown lands. In keeping with the UFM's "anti-party" philosophy, Bracken favoured non-partisan government. In 1931, his Progressives formed an alliance with the Manitoba Liberal Party, and the two parties eventually merged into one. In 1940, Bracken formed a wartime coalition government that included the Conservative, Co-operative Commonwealth Federation (CCF) and Social Credit parties. When Bracken left provincial politics in 1943, there were only 5 opposition Members of the Legislative Assembly (MLAs) in a 57-member parliament. His coalition remained intact until 1950 although the CCF left in 1943. Despite having co-operated with the Liberals at the provincial level, Bracken was asked by a number of senior federal Conservatives (including Arthur Meighen) to take over the leadership of the weak national Conservative Party in 1942. He agreed to seek the party's leadership on the condition that it change its name to the Progressive Conservative Party. He was elected leader at the party's 1942 leadership convention. Bracken stepped down as Manitoba premier shortly thereafter, and was succeeded by Stuart S. Garson. Bracken did not seek a seat in the House of Commons until the 1945 Canadian election. While Bracken won the rural seat of Neepawa, the Tories were defeated nationally. The Tories picked up 29 seats, but were still well behind the governing Liberals; most of the seats that they did pick up were in Ontario, which was credited more to the popular provincial government of George A. Drew than Bracken's leadership of the national party. Bracken became Leader of the Opposition and remained leader of the Tories until he was pushed to resign in favour of Drew in 1948. It has been argued, with some credibility, that Bracken never succeeded in impressing his personal authority over the national PC organization.