Reed's Original Ginger Brew has won the "Best Imported Food Product" from the Canadian Fancy Food Association. Virgil's Root Beer won the "Outstanding Beverage" Award at the International Fancy Food and Confection Show in 1994, 1996 and 1997. Reed's Inc. was selected by WholeFoods Magazine as the Runner Up Beverage Company in the Natural Choice Awards of 2010 and 2011. In 2013, Reed’s, Inc. announced that it would be labelling all of its products as GMO-free.