Mac Tonight  Mac Tonight is a fictional character used in the marketing for McDonald's restaurants during the mid-1980s. Known for his crescent moon head, sunglasses and piano-playing, the character used the song "Mack the Knife" which was made famous in the United States by Bobby Darin. Throughout the campaign, Mac was portrayed by actor Doug Jones in his fourth Hollywood job. Originally conceived as a promotion to increase dinner sales by Southern California licensees, Mac Tonight's popularity led McDonald's to take it nationwide in 1987. Although McDonald's ceased airing the commercials and retired the character after settling a lawsuit brought by Darin's estate in 1989, the company reintroduced the character nineteen years later throughout Southeast Asia in 2007. The campaign was created locally for California McDonald's franchisees by Los Angeles advertising firm Davis, Johnson, Mogul & Colombatto. Looking to increase the after-4pm dinner business, the agency was inspired by the song "Mack the Knife" by Kurt Weill and Bertolt Brecht, which was made famous in the United States by Bobby Darin in 1959 and listened to different versions of it before opting to create an original version with new lyrics. After deciding not to feature real people or celebrities, the designers settled on an anthropomorphic crooner moon on a man's body with 1950s-style sunglasses; the song and style were designed to appeal to baby boomers and a revival of 1950s-style music in popular culture. The character, who played a grand piano atop either a floating cloud or a giant Big Mac (hence the name), was intended to garner a "cult-like" following, e.g. Max Headroom. From 1986 to 1987, the campaign expanded to other cities on the American West Coast. McDonald's said that the campaign had "great success" while trade magazine "Nation's Restaurant News" announced that it had contributed to increases of over 10% in dinnertime business at some Californian restaurants. A crowd of 1,500 attended the visit of a costumed character to a Los Angeles McDonald's. Despite concerns that he was too typical of the West Coast, in February 1987 it was decided that the character would feature on national advertisements which went to air that September and he attracted a crowd of 1,000 in Boca Raton, Florida. During this period, Happy Meal toys modeled after the character were also released at participating McDonald's restaurants. A September 1987 survey by Ad Watch found that the number of consumers who recalled McDonald's advertising before any other doubled from the previous month, and was higher than any company since the New Coke launch in 1985.