Portrayed as a wild and violent foreigner, he was billed as having won the belt in a fictional tournament held in Japan. However, this was part of an angle to elevate Colón to main event status by winning the title three days after its introduction. From that point onwards, he was consistently portrayed as a "Puerto Rican patriot" and a "sports hero". Colón sold this gimmick by adopting "Soy Boricua" by Bobby Valentín as his theme song. WWC brought in established wrestlers from the United States, Canada and Japan, adopting a formula where they would win the championship by employing illegal tactics, only to lose it back to him in a bloody match to conclude the feud. In order to further sell, they employed a second tactic which consisted of bringing performers that were considerably muscular and tall, promoting "David vs. Goliath" feuds. After establishing Colón as a top seller, WWC decided to focus on improving the credibility of the young WWC World Heavyweight Championship. The promotion did so by bringing in the holder of the NWA World Heavyweight Championship to wrestle in several cards, where it was booked as an "undefeated" adversary, always retaining against a local performer or wrestling to a time limit draw. After building this reputation, WWC brought in Ric Flair and placed him in a feud for the WWC World Heavyweight Championship. Flair was a major main event performer in the United States and was brought in as a foreigner that only wanted to win the title in order to dispose of it afterwards. During promotional videos, he claimed that it was "unworthy of being called a World Heavyweight Championship", a distinction that "only the NWA World Heavyweight Championship [deserved]". The ensuing match was promoted as being "larger than the World" and to crown the "Undisputed Champion of the Universe", with a steel cage being added as a stipulation. The result marked the first time that a NWA Champion lost in Puerto Rico, exponentially raising Colón's popularity. Afterwards, WWC continued to exploit the foreign heel formula, but added the element of storyline injuries that resulted in the title being held up, resulting in a final match for the vacant belt. This pattern was continued until 1987, when Colón decided to lose cleanly to Hercules Ayala, signaling the beginning of a new format, in which local heel characters would be able to outpace the foreign wrestlers. This was the norm throughout the next decade, until Carly Colón made his in-ring debut.