Plain language favours the use of the verb form of the word, instead of the noun form. To enhance clarity, plain language privileges the active voice, in which the subject does the action of the verb. Sentences written in plain language have a positive construction and address the reader directly. Writing in plain language also takes into account the presentation of the text. It is important to choose a font that is easy to read, and set it to an adequate size. Sentences written in capital letters are harder to read because the letters are less distinguishable from one another. Simple design elements like leaving white spaces, using bullets, and choosing contrasting colours encourages a user to read the text and makes it easier to read. Experts are also adhering to a streamlined approach to writing. International experts like Romina Marazzato Sparano point out that plain language has expanded to include technical communication as well. They recommend strategies for peer-to-peer communication and often promote a "step-wise approach" to writing materials for the general public whereby a clear technical version (often the result of editing a not so clear one) serves as the basis for a clear lay version. Marazzato Sparano points out the need for clarity to advance research, to promote transparency, and to encourage informed policy-making. The danger in academic and scientific gobbledygook is that good ideas perish under the weight of obscure text and, as Professor Stphen Krashen has noted, bad ideas survive under the cloak of gibberish. Marazzato Sparano also insists term replacement in technical writing is not enough to turn a technical communication into a lay communication. Writers must also consider information density, depth, flow, relevance, register, and style  Cicero argued, "When you wish to instruct, be brief; that men's minds take in quickly what you say, learn its lesson, and retain it faithfully. Every word that is unnecessary only pours over the side of a brimming mind." Shakespeare parodied the pretentious style, as in the speeches of Dogberry in "Much Ado About Nothing". The plain, or native style, was, in fact, an entire literary tradition during the English Renaissance, from John Skelton through Ben Jonson and include such poets as Barnabe Googe, George Gascoigne, Walter Raleigh, and perhaps the later work of Fulke Greville. In addition to its purely linguistic plainness, the Plain Style employed an emphatic, pre-Petrarchan prosody (each syllable either clearly stressed or clearly unstressed).