Mary Max  Mary Max (née Balkin; October 20, 1966 – June 9, 2019) was an American animal rights activist and wife of German-American pop artist Peter Max. She was a member of the board of directors of the Humane Society of the United States from 2005 until her death of apparent suicide in June 2019. VegNews, a magazine that promotes veganism, remembered her "tireless work [as a] relentless ambassador of animal rights." Max was born on October 20, 1966 in Buffalo, New York to Ruth K. Balkin. She graduated from Nardin Academy, a private college-preparatory school, and attended Canisius College. Max became active in the animal rights movement after a conversation with Italian actress Isabella Rosellini, who told her about factory farming. By her death in June 2019, Max had become a well-known figure among animal activists in New York. For years, she wrote and distributed action alert emails that encouraged her readers to contact legislators about animal-friendly bills. She also hosted various fundraisers at her husband's studio to support legislators and politicians, including New York City Mayor Bill De Blasio, and donated artwork and her personal jewelry for auctions that benefited animal rights. In 2001, she helped organize the Farm Sanctuary's first gala and later joined the organization's advisory council. She was a founding member of the board of directors for the New York Coalition for Healthy School Food, an organization that introduces plant-based foods and nutrition education to school communities, and joined the board of directors of the Humane Society of the United States.