On May 26, 2011, Nordstrom announced that they would be closing the downtown Indianapolis, Indiana Circle Center Mall location due to declining business at the site. The remaining location on the north side of the city at the Fashion Mall at Keystone as well as the future Nordstrom Rack store in the Rivers Edge Shopping Center, also on the north side, remained as the only two locations in the state. Erik Nordstrom, president of stores at Nordstrom stated, "We've enjoyed serving our customers in downtown Indianapolis, but unfortunately our business has declined over the long term for some time and despite our efforts to turn things around we don't see the outlook significantly changing." In August 2011, Nordstrom opened the store Treasure & Bond in SoHo, New York. Intended to test the waters of the tumultuous high-end department store scene in New York, all profits of Treasure & Bond are donated to charity. The customer base of the smaller store is thought to be the younger sisters of the typical Nordstrom customer. Nordstrom announced plans to open a Nordstrom Rack in Milwaukee in 2014. In late November 2012, Nordstrom announced that they would also be opening a full-line Nordstrom Department Store in 2015 in Milwaukee at Mayfair Mall, a half-mile away from the Nordstrom Rack location. Milwaukee was the largest metropolitan area in the country that did not have a Nordstrom until 2015. Such unmet demand was highlighted in Nordstrom's decision to open in the Milwaukee area. On January 4, 2013, Nordstrom announced plans for a new location in the Minneapolis-Saint Paul metropolitan region. The store, to be located at the Ridgedale Center, would be the second in the area. Following the success of its Mall of America opening in 1991, Nordstrom sought to expand in the Twin Cities market. Plans for a Ridgedale Center store were first released in 2007, only to be canceled in 2009. The location eventually opened in September 2015. In May 2015, Pete and Erik Nordstrom joined their brother Blake Nordstrom as co-presidents of Nordstrom. This arrangement lasted till Blake Nordstrom's death in January 2019. Before this appointment, Pete Nordstrom was executive vice president and president of merchandising while Erik Nordstrom was executive vice president and president of Nordstrom.com.   Nordstrom opened its first Rack location in Philadelphia in the fall of 2014. In the fall of 2015, Nordstrom opened their first Nordstrom Rack store in Delaware. The company is opening its first full-line store in New York City on April 12, 2018, a three-floor store at 57th Street and Broadway, in the Columbus Circle neighborhood.