Kleenmaid  Kleenmaid is an Australian owned domestic appliance brand that was originally established in 1984. In 2009 it was acquired by the private equity group Compass Capital Partners who relaunched it to the public in 2012 with a newly developed "Black Krystal" range of appliances and a new logo. Kleenmaid today is based in Alexandria, Sydney and sells its products via a network of kitchen manufacturers and independent electrical retailers. Kleenmaid was established on the Sunshine Coast of Queensland in 1984. Its first product was an American manufactured washing machine sold through appliance service agents. These agents recommended the Kleenmaid product whilst attending to service calls on other brands of washing machines in the consumer's home. Kleenmaid later expanded into other products including cooking appliances, refrigerators and vacuum cleaners sourced from a variety of foreign appliance suppliers and sold through major appliance retailers including Harvey Norman & Clive Peeters. After several years of operation in major retailers Kleenmaid severed all ties with these partners and commenced selling through its own network of corporate owned and franchised stores. By 2009 the company had 20 retail outlets operating across five states. Five of these outlets were wholly owned by the company with the remaining 15 held by franchisees. In 2008 the company was reported to have over 400 employees, and was listed in Business Review Weekly's listing of the top 500 Australian companies.