In February 2014, Renault organised a "strip tweet" online event to promote the Twingo III. The manufacturer commissioned to Publicis the conception of the car's European advertising. Publicis hired French artists and animators Olivier Kuntzel and Françoise Deygas for the design of the visual campaign with the theme "Go Anywhere, Go Everywhere." In 2015, Renault released a short music video, "All new Twingo : Show me a car !", in which a "twee" styled woman is searching a "nifty" car. It ends with a reference to "Papa & Nicole" adverts for the Renault Clio : "Papa! – Nicole? – Your seatbelt!". The brief video got a viral success in the United Kingdom, with approximately views in four weeks.. A Pop Up Store was opened at the Cremerie de Paris. Bēhance produced Life Designed software as part of Twingo launch. In the United Kingdom, the new Twingo won the "City Car of the Year" 2014, "TopGear Magazine Awards", "City Car of the Year" in the "UK Car of the Year Awards" and "Best City Car" in the Daily Express 2014 Motoring Oscars, "Best City Car" at the 2015 British "GQ Car Awards". Paul Horrell of "Top Gear Magazine" gave the car a score of seven out of 10, calling it: "a genuinely different approach to design and engineering that has brought real dividends, not just in being different for its own sake. Most important, it's much more fun than a base model supermini for the same cash." "Auto Express" and its sister publication "CarBuyer" scored it four out of five stars, praising its maneuverability, design, and rear passenger space but criticizing its wind noise and high price compared to its rivals. "What Car?" gave the car three out of five stars, saying: "The Renault Twingo mixes cheeky retro styling with genuine practicality. It’s neither as refined nor as comfortable as the best city cars, though." The third generation Twingo was previewed through two concepts, the Twin'Z and the Twin'Run. The Twin'Z is a city car concept unveiled in April 2013. Its styling was created in partnership with British designer Ross Lovegrove. According to Renault's chief designer Laurens van den Acker, the purpose of its introduction was to "break down the boundaries between the world of an object whose calling is to be in movement, the automobile, and that of furniture."