Bill Lamb of About.com chose "Freakum Dress" as one of the three best songs on the entire record, and called it a powerful, emotionally intensive and energetic track. Caroline Sullivan of "The Guardian" called the song a "lighthearted crunk spree" that reminds girls of the significance of having a nice dress in their wardrobe. Mike Joseph of PopMatters complimented the overall concept of the song but noted that the lyrics do not "radiate" enough warmth. Sal Cinquemani of "Slant Magazine" jokingly said that Beyoncé has added the term "Freakum Dress" "to the pop lexicon." Elysa Gardner of "USA Today" said that "self-assurance is evident on a tune on "B'Day" called 'Freakum Dress'" while another review by the staff members of the same magazine complimented the songs sexual imagery stating: "When Ms. Bootylicious [Beyoncé] sings of squeezing that jelly into a 'Freakum Dress', the imagination runs wilder than any video would. Darryl Sterdan, writing for the Canadian website "Jam!", complimented the song's "bashing beat and irresistible chorus". Andy Kellman of AllMusic described "Freakum dress" as a "blaring and marching" track. Calling "Freakum Dress" one of the best dance track that Beyoncé has ever sung, Norman Mayers of "Prefix Magazine" chose it as one of the standout songs of the album. While reviewing "B'Day", Chuck Arnold of "People" magazine wrote, "'ladies' anthem 'Freakum Dress' finds Beyoncé working all her bootylicious powers over some slamming funk". "Freakum Dress" reached number twenty-five on the US Bubbling Under Hot 100 Singles chart issue dated September 9, 2007. The same day, it also charted on the US Bubbling Under R&B/Hip-Hop Singles at number sixteen. The music video was co-directed by Ray Kay and Beyoncé for the "B'Day Anthology Video Album", which was released the same month: it was one of eight videos shot in two weeks for the album. The choreography was done by Danielle Polanco and Jonte' Moaning, who used a 1980s retro set. Beyoncé explained the concept of the video at MTV: "It's probably the most flamboyant video, and the metallic dresses are so beautiful, they added so much color.