To achieve Gus's trademark calmness, Esposito used yoga techniques, which allowed him to convey the character as "being a good listener". The humanity of Gus's personality played an integral role in his development, The loss of Max contributed to Gus's evolution into a ruthless criminal; he stops at nothing to avenge Max's death, including the gradual killing of Hector's entire family. The loss of Max also cultivated Gus's desire to create a new "family" by empowering his meth empire, as well as the chicken restaurants. Moments before dying, Gus manages to calmly adjust his tie even after having half his face blown off. Esposito saw it as an important gesture of "when a person goes to what they've always done ... to be complete in his leaving this world". Gus' popularity, as well as his importance to the series' development, made room for possible "flashback" type appearances in future episodes, but that idea did not come to fruition until 2017 when Gus was brought back for season 3 of "Better Call Saul". Some critics have compared Gus to Barack Obama, with the character's deliberate juxtaposition as a black person to be an allegory to White America's alleged dissatisfaction to the latter's rule. For his portrayal of Gus, Esposito won the Critics' Choice Television Award for Best Supporting Actor in a Drama Series at the 3rd Critics' Choice Television Awards and was twice nominated for the Primetime Emmy Award for Outstanding Supporting Actor in a Drama Series. "Paste" ranked Fring number 3 in its list of the 20 Best Characters of 2011. "TV Guide" named him in their 2013 list of The 60 Nastiest Villains of All Time, and in 2016, "Rolling Stone" ranked him of their "40 Greatest TV Villains of All Time". Although the character of Gus Fring and Esposito's performance have generally been well-received by critics, some native Spanish speakers have criticized the actor's stilted and unnatural accent when speaking Spanish. A 2014 NPR article focusing on representations of Spanish and Spanglish in American television singled out the character of Fring, with one fan saying he was "so painful to listen to" and that it made them angry that "such a pivotal and fantastic character would have such a giant, noticeable, nails-on-a-chalkboard flaw." AMC released a series of ten short videos on YouTube and their social media accounts during season three as "Los Pollos Hermanos Employee Training with Gus Fring", combining live-action shots featuring Esposito as Gus along with animated segments, presented as employee training videos for Gus's Los Pollos Hermanos restaurant workers.