and another person responding with "Better buy Barbasol!" Recently, the "close shave" double entendre has been replaced with the more patriotic tagline "Close Shave America, Close Shave Barbasol." (This can be heard, for example, on the Fred Thompson Show radio podcast). The related advertising relies less on tongue-in-cheek humor and associates the brand more with a warm, homey feeling. In February 2012, Barbasol signed a five-year agreement with Major League Soccer side Columbus Crew that would see the brand become the club's shirt sponsor. Barbasol is a main sponsor of radio network Westwood One, with its radio commercials (most of which featured former NFL quarterback Boomer Esiason) being heard during sporting events broadcast on Westwood One. The Barbasol Championship is a professional golf tournament scheduled that was played for the first time on the PGA Tour in 2015 as an alternative event for the 2015 Open Championship. The tournament is played on the Grand National course of the Robert Trent Jones Golf Trail in Opelika, Alabama  Barbasol has recently begun to create a distinct social media presence, including Twitter-based sweepstakes. Given the 1993 film "Jurassic Park" features an embryo cryopreservation container hidden in a modified Barbasol can, the brand was used to market the 2015 sequel "Jurassic World". Special dinosaur-themed cans were released, along with a promotion offering a trip to an archaeological excavation in Wyoming. Barbasol's longevity in the American marketplace has made it an unmistakable icon for shaving. It is often the representative for a can of shaving cream, simply for its recognizable packaging, and can be seen in such movies as "Jurassic Park", "Dead Men Don't Wear Plaid", and "Evan Almighty". Barbasol is distributed throughout North America.