Sonic reformulated its soft-serve ice cream to meet the FDA guidelines that define what constitutes real ice cream and introduced Real Ice Cream on May 17, 2010. Several new hot dog items were also introduced in June 2010 and February 2011. Craig Miller was hired as chief information officer in January 2012. In June 2010, Danielle Vona was hired as chief marketing officer. In late 2010, Sonic announced the end of its 17-year relationship with advertising agency Barkley. A group of specialized agencies was selected to represent the company, and in early 2011, the San Francisco-based Goodby Silverstein and Partners was named as the new creative agency for the company. In 2017, Sonic announced it would be adding seven new stores in Hawaii in the near future. On September 25, 2018, Atlanta-based Inspire Brands, owner of Arby's and Buffalo Wild Wings, announced that it was buying Sonic Drive-In for $2.3 billion. The acquisition was completed on December 7, 2018. In February 2019, employees of three Ohio locations resigned" en masse" due to management changes and a 50% reduction of the employee hourly pay rate. Sonic later released a statement that no employee wages were changing. As of 2019, Sonic carhops are still not able to receive tips from customers paying by credit or debit card. Tips can only be paid in cash, though carhops make less than minimum wage. A petition on Change.org started in 2017 garnered over 33,000 signatures, but no change was made to Sonic's policy. In June 2011, the first location under the name Sonic Beach was opened in Homestead, Florida. A second location, opened in Fort Lauderdale, Florida, in November 2011, lacked drive-in stalls due to its beach-side location. Both locations included outdoor seating and flatscreen televisions, but have since closed. A third location was opened in Miami Gardens. The fourth location was opened January 2014 in Lauderhill. Along with the traditional menu items, Sonic Beach offered several new items, including popcorn shrimp, Philly cheesesteaks, and pulled pork sandwiches. Sonic Beach serves beer and wine. Remaining locations have been rebranded under the traditional Sonic name, although retaining the Sonic Beach logo. Sonic ran its first television advertisement in 1977. During the early 1980s, actor Tom Bosley was featured in the company's commercials. One of the company's most memorable advertising campaigns, which ran from 1987 to 1993, featured Frankie Avalon. In May 1999, the company began a new campaign featuring the character Katie the Carhop.