In this scene, Knowles impersonates Betty Draper. According to Melanie Bertoldi of "Billboard" magazine, Knowles contends to her deadbeat lover while sipping a cocktail and French-inhaling a cigarette in the music video. The fantasy-laden imagery hardly ends there though, as it is followed by shots of sequences of Beyoncé gardening, washing dishes, scrubbing floors, and baking cookies. "Rap-Up" commented on what happens in the video, saying that she is also reading during some scenes, in which she sings "Keep my head in them books, I'm sharp..." In the middle of the video, Knowles dusts off her mantlepiece, which is covered by her 16 Grammy awards she earned when she was with Destiny's Child and after the debut of her solo career. The video closes on her falling to the floor after hanging up the phone and finishing her martini, and says the final word "...dumb!" in a scene in which she is dressed in a dominatrix-type outfit while holding a whip. The music video received general acclaim from critics. Jon Caramanica of "The New York Times" described the video as one of Knowles' best and most vivid. Brad Wete of "Entertainment Weekly" described Knowles as "one hot housewife in the ['Why Don't You Love Me'] video". This was echoed by Tray Hova of "Vibe" magazine who stated that "Beyoncé makes a mighty fine housewife". Jayson Rodriguez of MTV News said that she did her best impersonation of Betty Draper. "The Music Network" complimented the production of the video while simultaneously making reference to Christina Aguilera and criticising the latter for her new video for her single "Not Myself Tonight", writing: "...housework has never looked so good ... Proving you don't have to wear bondage gear and a ball-gag to be sexy (hello Christina!), the [19]50s-style video sees the R&B queen [Knowles] getting dirty in a different way: dusting her Grammys, watering the plants and scrubbing the shower in vintage lingerie... She can come over to our house anytime." Melanie Bertoldi of "Billboard" magazine commented on Knowles' "dominatrix costume" at the end to Rihanna's "Rated R" era. She finally complimented the music video by saying that "Beyoncé's shamelessly campy performance—complete with boatloads of running mascara—is generously refreshing."