In Fung's essay, "Programming the Public", he explores the politics of addressing the audience in his works. Highlighting how gender- or race-based programming must weigh the "phenomenal pleasure of collectively consuming identity-based programs addressing 'you' against the challenge of achieving 'mixed' and formally varied programs that construct new horizons of reception and attract new audiences." Exploring the conflicts between genders, ethnicities, racial differences and divergent communities of tastes, Fung touches on how presentation of film and video and its reception reflect paradoxes of identity, access, and power. Audience reception is then rooted in ones' status and language, reflecting a hierarchical ladder of differences based on gender, race, and class.