Sponsored by Corky Gonzales' organization, Crusade for Justice, the conference brought together the different populations of Chicanos involved in the movement. The conference focused on social revolution and cultural identity. It was also a goal for Gonzales to help connect the college educated students to the rural youth involved in the movement at the conference. This was important for Gonzales because he had observed many students had been leaving the community without coming back, and he wanted to facilitate relationships between the college educated and other Chicano youth. This was an important way to keep those in the community close to one another. Much of Chicano culture draws upon the heritage that all Chicanos share. Leaders of the movement focused on ancient Mesoamerican heritage in order to include all Chicanos. Chicanos wanted to rely on an allusion to ancient heritage because Mesoamerican settlements in places like Colorado, New Mexico, and Arizona predated Euro-American settlement. Chicanos used this as a symbol to justify their claim to the land of Aztlan. Chicanos saw an important mission of theirs to have a culture of inclusion, especially since the movement began as a result of their experiences of oppression. Rodolfo "Corky" Gonzales (June 30, 1928 – April 12, 2005) was an influential political activist in the Chicano Movement. He is also well known as a boxer and for his poetry. Although there are no formal delegations as to who the founders of the Chicano Movement, Gonzales receives much consideration. His contributions to the movement are profound and long lasting. By 1960 Gonzales had become interested in politics and joined the Democratic Party. Under Johnson's administration he assumed the position of Director of Denver's War on Poverty office. After only a couple years he was disillusioned with the political process and denounced his role in order to found the Crusade For Justice in 1966. He made the primary goals of the crusade self-determination and community control of Chicano life. The Crusade created a number of establishments and organizations like schools and newspapers. They also were involved in Denver politics and lobbied for improved housing and educational opportunities for Chicanos in Denver. Although Gonzales had been in the spotlight before due to his boxing career, in 1967 he once again garnered national attention for his landmark poem "I Am Joaquín". This poem revolutionized the idea of the "Chicano" and served as a precedent for Chicano cultural affirmation. The poem questioned the role Chicanos played in the American system and called for them derive strength through denouncing economic assimilation:  This portion of the poem represents Chicanos' eagerness to sacrifice their physical bodies for the regeneration of the soul and provided Chicanismo with a sense of necessity and vigor.