The basic premise of instant prescreen is the same as direct mail prescreen: using credit data to evaluate a consumer for a credit product without that consumer's knowledge. However, the execution of instant prescreen is radically different than batch prescreen. With instant prescreen, financial institutions prescreen new or existing customers for additional credit products in real time at the point of contact. So instead of sending unsolicited prescreen offers to huge batches of unknown consumers, instant prescreen enables banks to offer known customers relevant credit products whenever those customers choose to contact the bank. This approach to prescreen focuses on deepening existing customer relationships and tends to produce higher acceptance rates than direct mail prescreen.