Mouv'  Mouv' (formerly "Le Mouv"') is a French youth-oriented radio station which began broadcasting on 17 June 1997. As part of Radio France, it is a public radio station. The station primarily plays youth-oriented music, centered on urban music and hip hop. Initially based in Toulouse, it moved to Paris in December 2001. It relaunched on 2 February 2015 with its slogan "Mouv on it". Previously the radio station assumed an alternative rock identity, its slogan "L'esprit Rock" was a way of life and a style as well as a type of music. Le Mouv' is Radio France's second attempt at serving a young audience. Its first, Radio 7 was created on 2 June 1980. Radio 7 was launched to counteract the numerous "radios libres" and pirate stations which heralded the opening of the FM band to private operators initiated by former President François Mitterrand in 1981. Radio 7 had a commercial-free rock-based format. It closed down in 1988, with its Paris transmitter converted into a rolling news format, the first of its kind in Europe, called France Info. A second attempt was to be launched in 1997. Michel Boyon, then president of Radio France, remarked that the average age of the public radio audience was progressively getting older. Enlisting the help of Olivier Nanteau, on 17 June 1997, Le Mouv' launched, in place of "Radio France Toulouse" which closed down. At the same time it also signalled the end of local public programmes as Le Mouv' aimed to become a national station. The launch of a public youth station was criticised by private radio groups, which stated that Radio France had no business entering commercial markets. At the start of programmes, Le Mouv' initially had an eclectic format, mixing pop, rock and electronic dance music mixed with practical information for its young audience. By 1998 the media regulator CSA attributed 21 new FM frequencies to the network in small to medium-sized towns (such as Angers, Poitiers, Valence).  1999 saw Radio France President Jean-Marie Cavada give Le Mouv' six months to improve the audience share, which in Toulouse, remained static at 0.6%. However other stations within the Radio France group were threatened with closure, especially several FIP stations outside Paris, for example FIP Lyon. Station manager Marc Garcia changed strategy by installing a new, stable schedule with a new musical format, centered on the new rock music scene, adding a new slogan, "L'esprit rock" ("The spirit of rock"), with the result of gaining a 1.8% share in the Toulouse area.