Ruby is a mascot costume at Puroland. Some of the musicals also feature other Sanrio characters. A musical based on the Kira Deco arc of the anime premiered in Japan in June 2012. Jewelpet ranked 3rd place in the "Bandai Child Questionnaire" in June 2010, due to its popularity with children aged 6 to 8 years old and older females alike. The Character franchise is also one of the top 15 highly voted Sanrio Character Franchise in the 26th Sanrio Character Ranking in 2011, ranking into 14th place. It became the 6th highly voted Character Franchise in both the 27th and 28th Sanrio Character Ranking. The first Jewelpet anime ranked 7th in the Kanto Video Research, from December 27, 2009 to January 3, 2010 after airing Episodes 39 and 40. Its sequel has received critical acclaim from fans and critics, making the first Sanrio funded anime to appeal in all demographics. The series' main character, Akari Sakura is also ranked 6th in Megahouse's Excellent Model Series 10th Anniversary poll. In the press release by Sega Toys on October 1, 2012, the Jewel Pod Diamond sold about 160,000 units in less than two months since its release and topped the charts as the most sold girl's toy in Japan. The company had the target sales of 400,000 by the end of the year and had a combined total of 700,000 units sold on all three Jewel Pods.