DuPont went through an extensive process to generate names for its new product. In 1940, John W. Eckelberry of DuPont stated that the letters "nyl" were arbitrary and the "on" was copied from the suffixes of other fibers such as cotton and Rayon. A later publication by DuPont ("Context", vol. 7, no. 2, 1978) explained that the name was originally intended to be "No-Run" ("run" meaning "unravel"), but was modified to avoid making such an unjustified claim. Since the products were not really run-proof, the vowels were swapped to produce "nuron", which was changed to "nilon" "to make it sound less like a nerve tonic". For clarity in pronunciation, the "i" was changed to "y." In spite of oil shortages in the 1970s, consumption of nylon textiles continued to grow by 7.5 per cent per annum between the 1960s and 1980s. Overall production of synthetic fibers, however, dropped from 63% of the worlds textile production in 1965, to 45% of the world's textile production in early 1970s. The appeal of "new" technologies wore off, and nylon fabric "was going out of style in the 1970s". Also, consumers became concerned about environmental costs throughout the production cycle: obtaining the raw materials (oil), energy use during production, waste produced during creation of the fiber, and eventual waste disposal of materials that were not biodegradable. Synthetic fibers have not dominated the market since the 1950s and 1960s. , nylon continued to represent about 12% (8 million pounds) of the world's production of synthetic fibers. As one of the largest engineering polymer families, the global demand of nylon resins and compounds was valued at roughly US$20.5 billion in 2013. The market is expected to reach US$30 billion by 2020 by following an average annual growth of 5.5%. Although pure nylon has many flaws and is now rarely used, its derivatives have greatly influenced and contributed to society. From scientific discoveries relating to the production of plastics and polymerization, to economic impact during the depression and the changing of women's fashion, nylon was a revolutionary product. The Lunar Flag Assembly, the first flag planted on the moon in a symbolic gesture of celebration, was made of nylon. The flag itself cost $5.50, but had to have a specially-designed flagpole with a horizontal bar so that it would appear to "fly".