The value of the spaces purchased for "Cake" from its debut until 30 June was greater than for any other automotive commercial. The campaign was an immediate popular and critical success. Within two weeks, 37,000 people had visited the Skoda Fabia's microsite and a further 260,000 had viewed the clip on video sharing website YouTube. By 10 June, views on YouTube climbed to over 700,000, nine groups had been set up on social networking site Facebook with a combined total of over 2,000 members, and a search for "Skoda cake car" on search engine Google returned over 150,000 results. Market research conducted by YouGov showed substantial improvement in the public's perception of the Škoda brand in the UK. It was lauded by the press, appearing in features even as a front-page story in a Czech newspaper. Reviewers compared the piece favourably with earlier iconic Honda campaigns such as "Cog" and "Grrr". Paul Silburn, creative partner of Saatchi & Saatchi, said of "Cake": "It's fresh, innovative and engaging [...] It moved car advertising forward. To get such brand recognition without actually seeing the car was brilliant." "Cake" went on to win a slew of awards, including Golds at the British Television Advertising Awards and the Creative Circle Awards, and a Gold Lion at the Cannes Lions International Advertising Festival, one of the most prestigious awards of the marketing industry. According to the Gunn Report, "Cake" was the third-most-awarded television advertising campaign of 2008, behind "Gorilla" for Cadbury and "The Power of Wind" for Epuron.