The business was the subject of a 2007 book "Dimmeys of Richmond: The Rise and Fall of a Family Business" by historian Dr Samuel Furphy. In 2011, Dimmeys was fined A$400,000 after the Australian Competition and Consumer Commission instigated legal proceedings for selling children's nightwear without correctly attached fire hazard warning labels. In 2013, Dimmeys was fined A$3 million for breaching product safety laws. The action was brought against Dimmeys and their supplier, Starite Distributors, which is also owned by Zappelli, by the state consumer protection authority, Consumer Affairs Victoria., relating to the safety of certain children's toys and garments sold. In addition to the fine, Dimmeys was also prohibited from selling items that require warnings or high safety standards for the next six years. Zapelli was banned from managing corporations for six years and was fined $120,000. Shortly thereafter, Dimmeys announced that it had entered into voluntary administration appointing SV Partners as the administrators, and was attempting to make arrangements that would allow it to continue trading while paying off the fine, and was also exploring the option of sale of some or all of its assets. In March 2014, Dimmeys was bought by Cool Breeze Clothing which was described by an administrator as "a startup company established specifically for the purpose of purchasing Dimmeys" with people connected to the industry behind it. Dimmeys announced on 19 November 2019 that it would be closing down, including all 31 stores and the online store, after 166 years of operation. Sales proceeded soon afterwards and was originally to close sometime in 2020. On 7 February 2020, email subscribers received the news that Dimmeys operate under new management (announced on Facebook on 24 January 2020 and stores in Victoria have been saved from closure.Dimmeys under new management. Dimmeys would retain Braybrook, Coburg, Colac, Cowes, Dandenong, Gladstone Park, Mildura, Morwell, Rosebud, Sale, Shepparton, South Morang, Swan Hill and Werribee stores in Victoria, Broken Hill, Corowa and Lithgow stores in New South Wales and Mount Gambier in South Australia. Other stores may close throughout 2020. As noted above, the Dimmeys tower became an iconic landmark, and the company logo and other promotional material incorporated an image of the tower. From the early 1990s, Dimmeys featured former AFL footballer Robert DiPierdomenico (nicknamed 'Dipper') in their television and radio advertising, spruiking the slogans: "Be there!"