KAMC shut down its analog signal, over UHF channel 28, on February 17, 2009, the original target date in which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition UHF channel 27. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 28. Syndicated programs on KAMC includes "Entertainment Tonight", "Dr. Phil", "Live with Kelly and Ryan", "25 Words or Less", and "Rachael Ray". KAMC's news coverage centers around the city of Lubbock and across the South Plains region of West Texas. Newscasts air weekday mornings from 5:00 to 7:00 a.m., 11:00 a.m. and weeknights at 5:00, 6:00 and 10:00 p.m. Saturday night newscasts air at 6:00 and 10:00 p.m. Only one newscast airs on Sunday nights at 10:00 p.m. In July 2013, the station became the fourth news operation in Lubbock to begin broadcasting all newscasts in high definition. On that day the station debuted its newly constructed sets, updated branding and image and a new state of the art weather graphics system from WSI. In April 2014 the station debuted a new half-hour midday newscast that airs weekday mornings at 11:00 a.m.