These buses never experienced the same chronic structural problems that plagued these early vehicles that were also sold to other transit agencies. These were also the very first production buses built with wheelchair lifts before ADA effectively became law of the land in 1990. For 20 years until December 1999 Santa Monica Bank ran a series of humorous ads on the back of the buses. Examples include "Old and wrinkled is beautiful. Especially in large denominations", "Go invest, young man", "Was it his eyes? His lips? His jumbo CD?" and (the final one) "After 20 years on the bus, we've reached our stop". The campaign ended as the bank was absorbed by U.S. Bank. The system was started by former Brentwood resident Rudolph F. Brunner, who later sold the system thinking it wouldn't amount to any more than a few dollars a week. On November 20, 2012, a Big Blue Bus turned left in front of an oncoming motorcyclist, which resulted in the 25-year-old man's death. The accident occurred at approximately 10:33 a.m. at the triangular intersection of Sunset Boulevard and Marquez in the Pacific Palisades. Only buses are allowed to make the left turn, a maneuver that has been determined to be too dangerous for other vehicles. On June 7, 2013, Bus 4057 of Big Blue Bus was among several vehicles fired at during a thirteen-minute killing spree that left six people dead, including the gunman, and four others wounded. Three women suffered minor injuries aboard the bus, one from shrapnel-type injuries and the other two from injuries unrelated to the gunfire. Approximately two dozen people were inside the bus at the time of the shooting. The attack on Bus 4057 marked the first time a Big Blue Bus came under attack by a gunman in its 85-year service. Big Blue Bus operates 14 local routes, 4 Rapid routes, and a couple of the local routes go into the Los Angeles City which are the 7,R7,3, R3 and the R12. The most famous Big Blue Bus is probably the one rigged with a bomb in 1994's hit movie "Speed." Driving through Los Angeles at rush hour, the bus has to keep its speed over 50 mph (80 km/h) or the bomb on the bus will detonate. Two humorous slogans Santa Monica Bank used on Big Blue Buses appeared in the film. The bus operator in the movie is called the "Santa Monica Intercity Bus Lines", a barely fictionalized version of the Big Blue Bus's official name, the Santa Monica Municipal Bus Lines.