Moving from a funded service within the education sector to a self-sustaining model addresses some of these limitations, but will bring other challenges. In June 2011 Ross Gardler and Steve Lee span out a company from OSS Watch. This company, OpenDirective, provides very similar services to OSS Watch in both the public and private sectors. This company remains closely connected with the University of Oxford and OSS Watch and seeks to expand the revenue streams available to OSS Watch as well as to provide more proactive support rather than just advice. OpenDirective is providing support to a number of the flagship projects that are of interest to the commercial sector while OSS Watch continues to provide services to those projects that are solely of interest to the academic sector.