The study was conducted with WFA members and looked at what contributes to a successful brand fan page. Millward Brown's Chief Global Analyst, Nigel Hollis, has written a number of books on the subject of brand value, including The Global Brand and Brand Premium. In addition, these books have a connection to Milward Brown:  Millward Brown sponsored the U.S. and Australian Effie Awards in 2009. Travyn Rhall is the global CEO of Millward Brown. Rhall became CEO in May 2013. Previous Millward Brown CEOs include: