Memorials to Abraham Lincoln  Abraham Lincoln, 16th President of the United States from 1861 to 1865, has been memorialized in many town, city, and county names, Along with George Washington, he is an iconic image of American democracy and American nationalism. Barry Schwartz, a sociologist who has examined America's cultural memory, states that in the 1930s and 1940s, the memory of Abraham Lincoln was practically sacred and provided the nation with "a moral symbol inspiring and guiding American life." During the Great Depression, he says, Lincoln served "as a means for seeing the world's disappointments, for making its sufferings not so much explicable as meaningful." Franklin D. Roosevelt, preparing America for World War II, used the words of the American Civil War-era president to clarify the threat posed by Nazi Germany and the Empire of Japan. Americans asked, "What would Lincoln do?" However, he also finds that since World War II, Lincoln's symbolic power has lost relevance, and this "fading hero is symptomatic of fading confidence in national greatness." He suggested that postmodernism and multiculturalism have diluted greatness as a concept. While Lincoln remains in the very top tier of the historical rankings of presidents of the United States, all of the presidents have slipped in historical prestige in the public's mind. Schwartz said that the reason is what he calls the "acids of equality": as the culture of the United States became more diverse, egalitarian, and multicultural, it also suffered a "deterioration and coarsening of traditional symbols and practices." Lincoln sites remain popular tourist attractions, but crowds have thinned. In the late 1960s, 650,000 people a year visited the Lincoln Home National Historic Site in Springfield, Illinois, slipping to 393,000 in 2000–2003. Likewise visits to Lincoln's New Salem fell by half, probably because of the enormous draw of the new museum in Springfield. Visits to the Lincoln Memorial in Washington, D.C. peaked at 4.3 million in 1987 and have since declined. However crowds at Ford's Theatre in Washington, D.C. have grown sharply. The oldest continuously-operating association in the United States honoring Lincoln is the Lincoln Association of Jersey City in Jersey City, New Jersey, which was formed in 1865 shortly after Lincoln's assassination. The association has held a banquet in Jersey City every year on Lincoln's birthday, February 12. The association has been addressed by a number of people of national importance, including political figures, military veterans, educators and civil rights leaders.