There are factors which make Makassar a high potential area for the attraction. Makassar is one of the biggest cities in Indonesia with a population of over a million people. In spite of the population, there are still a lot of high potential areas to build and develop in Makassar, unlike the overcrowded Jakarta. In addition, the economic growth in Makassar is quite high; its 9% gross domestic product (GDP) surpasses the average of gross national product (GNP) that is 7%. Another reason is that South Sulawesi is the main gateway to eastern Indonesia, which hold potential to economic prospects for the next five to six years, during which Trans Kalla would have already reached the breaking-even point (return in construction and development cost). Trans Kalla management expects by choosing Makassar for Trans Studio location, they will be able to reach and embrace an international market. The existence in the tourism area, that are close to elite residential and business territory is advantageous for Makassar. Since Trans Studio World is located close to the residential area of the middle and the upper class, as well as the business area in the independent city, Tanjung Bunga, makes Trans Studio World a highly potential market. The Strait Makassar coast in the north and west of the location is another beneficial attraction that will become part of the concept of the whole development. Besides economic considerations, the reason behind the establishment of Trans Studio Theme Park in Makassar is because Kalla Group is the one who provided the land (Jusuf Kalla was born and raised in Makassar). As a part of the entertainment, Trans Studio will provide the first mono train in Indonesia. The theme park consists of 22 features and amusement rides including Central Studio, Lost City, Magic Corner, Tsunami Island and Cartoon City. Many of the rides in Trans Studio are adopted from TransTV's and Trans7's shows such as Dunia Lain, Si Bolang, Jelajah, Ayun Ombak, and Angin Beliung; yet, some of them are adopted from Universal Studios and Disneyland in the United States. The rides also contain space simulation program of several television stations such as Trans TV, Trans 7, and other events in Indonesia. One ride that is pretty unusual is "Dunia Lain", which in English is "Another World". It is an Indonesian style haunted house with different kinds of Indonesian ghosts such as kuntilanak and jelangkung. Visitors can experience the feeling of a celebrity in front of the camera or to be the crew of a television show.