This may discourage some sniping because another bidder can simply purchase the item outright while the sniper is waiting for the auction end time, even if a successful snipe bid could win it for substantially less than the Buy It Now price. On eBay the Buy It Now (BIN) option is not intended to deter sniping, and is removed as soon as a bid (exceeding a reserve price, if set) is made. A bidder intending to snipe can eliminate the Buy It Now option by making the lowest acceptable bid early in the auction. The practice of buying newly listed Buy It Now items offered at an attractively low price is sometimes called "BIN sniping", though unrelated to last-minute sniping. BIN sniping cannot be automated; the sniper must check items as soon they are listed, and buy before anyone else.