SingTel partnered with Nara Logics, a Cambridge firm to provide better personalized search and curation of web data to improve the restaurants recommendations engine. This gives users a tailored list of dining recommendations from over 35,000 restaurants throughout the country. Interaction with the site is also gamified, where users are credited points and badges when taking certain actions within the site. For example, sharing photos of food can earn you a "Shutterbug" badge, and writing reviews of Thai food makes the user a "Thai food expert".