Coorie  Coorie is a Scots word meaning "to stoop, bend, cringe, crouch for protection"and "to snuggle, nestle". It has been appropriated and positioned as a 'lifestyle trend', similar to the Scandinavian concept of "hygge," which involves ideas such as cosiness. In 2017, the Scottish tourist authority promoted "còsagach" – a Gaelic word which they suggested meant "snug, sheltered or cosy" but which Gaelic speakers said referred to a damp, mossy nook or cranny. C"òsagach" has since been mistranslated as "coorie" in the media, in part due to the release of the best-selling book "The Art of Coorie" in 2018, which incorrectly suggested that "coorie" is a well-established concept involving hearty Scottish cuisine, such as Cullen skink, and invigorating outdoor activities such as swimming in lochs.