The share price immediately plunged 66% and went on to fall by over 90% as it emerged that the company had overstated profits and assets by nearly $12 billion. In December 2017, the Standing Committee on Finance of the Parliament of the Republic of South Africa condemned Steinhoff and called for investigations of the company by regulatory bodies including the Financial Services Board (FSB) and the South African Reserve Bank (SARB). A PricewaterhouseCoopers investigation, requested by Steinhoff, reported in March 2019 that "A small group of Steinhoff Group former executives and other non-Steinhoff executives, led by a senior management executive, structured and implemented various transactions over a number of years which had the result of substantially inflating the profit and asset values of the Steinhoff Group over an extended period" and went on to state "it appears that the Steinhoff Group entered into a number of transactions (some of which were fictitious or irregular) with allegedly independent third party entities which resulted in the inflation of profits and asset values." The report revealed irregular transactions with eight firms not tied to the Steinhoff group from 2009 and 2017 amounted to $7.36 billion. In March 2019 the company share price was still down 96% from its value before the scandal erupted. In September 2019, during a presentation to their investors, the company announced its intentions to sell off non-retail assets and cut jobs at French retail chain Conforma and urgently address its $10 billion debt. As of August 2016, Steinhoff held retailing activities in 30 countries, counting 6,500 retail outlets belonging to 40 different brands, and employing about 90,000 employees. 60% of the company's revenue, and two-thirds of its benefits, are made in Europe. Steinhoff expanded into the United States market on 7 August 2016. Steinhoff's South African brands include Ackermans, Buco, Dunns, Flash, HiFi Corp, Incredible Connection, John Craig, Pennypinchers, Pep, Refinery, Russels, Shoe City, Tekkie Town, Timbercity and Unitrans. Powersales is another African Steinhoff brand. In the UK, Steinhoff owns the high street brands Pep&Co, Poundland and Sleepmaster. In Ireland, Steinhoff operates Dealz and Pep&Co. Steinhoff's other European brands include Conforama, Pepco and Poco.