The phone was similar in size to the 2554 wall phone, but had unique features: The phone also required a handset cord which had a long straight section as the connector to the base was located on the bottom of the phone, and not facing outward on the side. In 2000, Lucent Technologies spun off its consumer telephone division, resulting in the Design Line being redesigned. The basic design was retained, except that the handset was more rectangular in shape, and an "AT&T" badge was placed on the outside of the handset. The phone also replaced the traditional 100 series (the 2500 and 2554 telephones) for consumer use, as Lucent kept the phones because of their high demand for business use after spinning off its consumer division.