In the same year, Mason also founded GenAge marketing, a firm that “helps companies effectively reach consumers from all generations.” GenAge was merged into Broadcast Management Group at the end of 2014. Mason developed a CRM technology marketed as DataHatch. Its most notable client is national retail chain Tuesday Morning who utilize the technology to manage the data and effectively communicate relevant information to each of its over 9 million customers and connecting to over 800 stores across the country. Mason has also been called on by the Washington, DC business community to serve in a number of capacities: serving on the Committee for Economic Development with Mayor Anthony A. Williams’ transition team, as a founding board member of the Washington, DC Technology Council, and serving on the board of the DC Economic Partnership. Mason currently serves as CEO and Executive in Charge of Production and Series Development for Broadcast Management Group and senior client adviser for, GenAge Marketing.