Carter Lay  Jessy Chapman Carter Lay (January 12, 1971 – September 3, 2015), was an American businessman, philanthropist and an heir to the Frito-Lay potato chip empire. The Frito-Lay empire is worth $13 billion, according to "Forbes". He avidly supported music education. Suffering from leukemia, he was found dead in his Los Angeles home the Los Angeles County Coroner's Office said. Officials believe no foul play was involved. Lay was the grandson of Frito-Lay founder Herman Lay. His grandfather had launched the business through his company H.W. Lay & Company and later through Frito-Lay, Inc. before the company became a division of PepsiCo, Inc.   Carter Lay had leukemia. He formed the Carter Lay Charitable Fund, a charity to "raise awareness and funds to support cancer research, art programs in numerous Children's hospitals, promote healthy living and lifestyle, after school kids' programs, music education, and to build schools around the world to help children earn an education". Lay, who had 2 children, was 44.