The Imperial Beach Dog Surf Competition is also a fundraiser event for the San Diego Humane Society. An annual dog surfing competition titled "Surf City Surf Dog competition" is held in Huntington Beach, California in late September. The first competition occurred in October 2009. The event is free to attend. Besides the surf competitions, visitors can enjoy the surFUR expo. In 2012, the Incredible Dog Challenge dog surfing competition was held in San Diego, California. Since 2012, the Noosa Festival of Surfing held each March in the Shire of Noosa has played host to the Surfing Dog Championship sponsored by local business VetShopAustralia.com.au. The event was formerly known as the Surfing Dog Spectacular and was renamed the Surfing Dog Championships in 2017 in recognition of the increased calibre of participants. The Noosa Surfing Dog Championships is an invitational event, where dogs and humans work together on stand up paddle boards (SUPs) with the prize chosen by surfing legends such as Layne Beachley, and given to the dog/person combination that catches the best wave. The winner of the 2015 event, was a dog called Hugsley, surfing with his owner Paul Jones and his daughter Opal. In July 2013, the Big Dog Ranch Rescue in Wellington, Florida presented its first "Surfs Up, Dogs" competition as a fundraiser for the non-profit organization. The competition was held in Jupiter, Florida. The World Dog Surfing Championships, a Northern California event, have been held at Pacifica, California since 2016. In September, 2019 , "SUP for Pups Intracoastal Challenge", a competitive 5K event took place at Pioneer Park in Deerfield Beach, Florida.