Stuart Pugh  Stuart Pugh (1929 - 9 October 1993) was a British product designer from Halifax, UK. He is known as inventor of the Total Design (methodology) to create a structured process for product design and development. Stuart Pugh was a design engineer and manager. His experience in industry led him to pursue a secondary career in academia, where he published on 'Total Design'. Stuart Pugh graduated from London University with a degree in Mechanical Engineering and became a graduate apprentice for the British Aircraft Corporation. In 1956 he worked in the Warton Aerodrome as a project engineer for the Mach 6 Wind Tunnel. In 1963 he became the Chief Designer of the Mechanical Product Division at the Marconi Company. In the later stages of his industrial career, Pugh worked within the English Electric Company as Chief Designer in the Hydraulic Equipment Division, ultimately progressing to become Divisional Manager. Pugh left industry in 1970 and began his academic career as a 'Smallpeice' Reader in Design for Production at Loughborough University of Technology. Later, he became the Director of the 'Engineering Design Centre'. Pugh moved to Scotland and in 1985 became the 'Babcock Professor of Engineering Design' and the head of the 'Design Division' at the University of Strathclyde in Glasgow. It was here that Pugh produced his seminal book, 'Total Design: Integrated Methods for Successful Product Engineering’, published in 1990. Pugh Introduced and taught Total Design across the faculty of engineering at Strathclyde University. He ran multidisciplinary design classes which included students of architecture and law. He also contributed to the MBA program and taught short courses on Total Design to Industrial managers. Soon after Pugh published his book 'Total Design', Professor Don Clausing (MIT) and Professor Ken Ragsdell (University of Missouri) encouraged Pugh to publish his collection of papers to make his work readily available to design engineers and managers. However, Pugh's untimely death from illness ultimately led Don Clausing and Ronaldo Andrade (Universidade Federal de Rio de Janeiro, Brazil) to complete Pugh's book 'Creating Innovative Products Using Total Design: The Living Legacy of Stuart Pugh’. "“Total Design is the systematic activity necessary, from the identification of the market/user need, to the selling of the successful product to satisfy that need – an activity that encompasses product, process, people and organisation.” – Stuart Pugh"  The design process previous to the total design methodology was very much "ad hoc" which Pugh described as ‘partial design’.