Calling someone out online, sometimes referred to as call-out culture or outrage culture, is a form of public humiliation or shaming that aims to hold individuals and groups accountable for actions perceived to be offensive by other individuals or groups, who then call attention to this behavior, usually on social media. Michael Bérubé, a professor of literature at Pennsylvania State University, states, "in social media, what is known as 'callout culture' and 'ally theater' (in which people demonstrate their bona fides as allies of a vulnerable population) often produces a swell of online outrage that demands that a post or a tweet be taken down or deleted". The act of canceling, also referred to as cancel culture (a variant on the term "callout culture") describes a form of boycott in which an individual (usually a celebrity) who has shared a questionable or controversial opinion, or has had behavior in their past that is perceived to be offensive recorded on social media, is "canceled"; they are ostracized and shunned by former friends, followers and supporters alike, leading to declines in any careers and fanbase the individual may have at any given time. Doxing involves researching and broadcasting personally identifiable information about an individual, often with the intention of harming that person. User generated review sites such as Yelp, Google Books and Trip Advisor have been used to publicly shame or punish businesses. Internet users are urged to give negative reviews in order to punish corporate interests or businesses they dislike. Non-consensual sharing of sexually explicit material in order to humiliate a person, frequently distributed by computer hackers or ex-partners. Images and video of sexual acts are often combined with doxing of a person's private details, such as their home addresses and workplaces. In many jurisdictions, revenge porn is a criminal offense. One The Elephant  One The Elephant is a residential apartment development, in Elephant and Castle in the London Borough of Southwark, centred around a 37-storey 124m tall tower. At the base of the tower is a four-storey L-shaped pavilion containing apartments and retail units. The development lies immediately adjacent to the Metropolitan Tabernacle and in close proximity to Elephant and Castle tube station a Zone 1 London Underground station. Planning consent was granted in 2012. The then Mayor of London, Boris Johnson, visited the site as construction began in 2013. The development was completed in summer 2016. The development comprises 284 apartments. It contains no affordable housing, with developer Lendlease making a £3m payment in lieu towards the development of adjacent leisure facility The Castle Centre.