Quechua (brand)  Quechua (/ˈkɛtʃᵊwə/, /ˈkɛtʃuːə/ or /ˈkɛtʃwɑː/; Spanish pronunciation: [ˈketʃwa]) is a mountain sports brand founded in 1997 in Domancy, France, dealing with hiking, trail running, adventure racing, climbing and mountaineering apparel and equipment and is sold in every store of Decathlon and sportswear shops. It employs 150 people. The name comes from the Quechua language, an indigenous language of South America and also denominates an indigenous people. Timeline: Quechua has partnerships with groups such as mountain guides, national team of young mountaineers and the . It works with advisers in hiking (Hélène Rochas, Grégory Vollet, Vincent Delebarre, Dachhiri Sherpa), climbing (David Caude) and adventure racing (Quechua Team).