Alberto Meda  Alberto Meda is an engineer focusing on design, born in Tremezzina, in the Italian province of Como in 1945. He graduated with a laurea in mechanical engineering at the Politecnico di Milano in 1969. From 1973 he was the technical manager of Kartell, in charge of the development of projects of furniture and plastic laboratory equipment. In 1979 he worked as a freelance industrial designer for various companies: Alfa Romeo Auto, Alias, Alessi, Arabia-Finland, Cinelli, Colombo design, Brevetti Gaggia, JcDecaux, Ideal Standard, Luceplan, Legrand, Mandarina Duck, Omron Japan, Philips, Olivetti, Vitra, etc.  Alberto Meda came to design from engineering, bringing with him a pragmatic mind, and an attention to details in materials and production process, in addition to formal concerns. This applied-science background has shaped Meda’s recognizable stamp of elegant simplicity, designs that are at once modern in form and organic in feel. It was this individual sophistication that caught the eye of Rolf Fehlbaum, the chairman of the Swiss manufacturer Vitra, who commissioned the Italian engineer to design a chair some 20 years ago. Thus began a collaboration that continues to this day, resulting in some of the most memorable seating pieces up to and including the MedaPro and the newest design from 2005, the MedaPal. “Creativitalia” (Tokio1990) e una personale alla Design Gallery di Matzuia Ginza (Tokio1990). XVIII Triennale, ‘La leggerezza’ sezione del ‘Il Giardino delle cose’ (Milano1992). “Mestieri d’autore” (Siena1993),  “Mutant materials in contemporary design“ al MOMA-(NewYork 1995) “Meda-Rizzatto” alla Galerie Binnen (Amsterdam 1996) Designer of the year, personale al Salon du Meuble (Parigi 1999) “Italia e Giappone: design come stile di vita” (Yokohama, kobe 2001) Design and Elastic Mind- Moma 2008 Triennale di Milano Il Design Italiano oltre le crisi-2014 Youthful - spazio Domus, Milano 2015 The Bauhaus#itsalldesign.