Reasons for using stop motion instead of the more advanced computer-generated imagery (CGI) include the low entry price and the appeal of its distinct look. It is now mostly used in children's programming, in commercials and some comic shows such as "Robot Chicken". Another merit of stop motion is that it legitimately displays actual real-life textures, as CGI texturing is more artificial, therefore not quite as close to realism. This is appreciated by a number of animation directors, such as Tim Burton, Henry Selick, Wes Anderson, and Travis Knight. Many young people begin their experiments in movie making with stop motion, thanks to the ease of modern stop-motion software and online video publishing. Many new stop-motion shorts use clay animation into a new form. Singer-songwriter Oren Lavie's music video for the song Her Morning Elegance was posted on YouTube on January 19, 2009. The video, directed by Lavie and Yuval and Merav Nathan, uses stop motion and has achieved great success with over 25.4 million views, also earning a 2010 Grammy Award nomination for "Best Short Form Music Video". Stop motion has occasionally been used to create the characters for computer games, as an alternative to CGI. The Virgin Interactive Entertainment Mythos game Magic and Mayhem (1998) featured creatures built by stop-motion specialist Alan Friswell, who made the miniature figures from modelling clay and latex rubber, over armatures of wire and ball-and-socket joints. The models were then animated one frame at a time, and incorporated into the CGI elements of the game through digital photography. "ClayFighter" for the Super NES and The Neverhood for the PC are other examples. Scientists at IBM used a scanning tunneling microscope to single out and move individual atoms which were used to make characters in "A Boy and His Atom". This was the tiniest scale stop-motion video made at that time.