In addition to that, Tata Business Support Services has established a call center in the town. The company produces soda ash and Tata Salt as its core products. The company added a cement plant in the '90s and uses the waste products from its soda ash plant and the boilers that run the power plant to produce construction grade cement. This town is between Okha and Dwarka. It is about 10 km from Okha and about 20 km from Dwarka. The one aspect which wooes the people coming from other state and country is the beach which likely attracts the attention of many. The beach at Mithapur is a no-plastic zone which is an initiative taken by Tata Chemicals to protect the marine life. Mithapur is famous for its peaceful, hygienic, pure surroundings. It has oceanic climate. Mithapur has a twin town, called Surajkaradi. Surajkaradi is mostly the trade town. Mithapur Urban Area (UA) had a population of 73,626 as a 2011 census. And area is 61.56 KM2. Density is 1,196 and 2001–2011 decade growth is 0.5%.