Hilton Head Island-Bluffton-Beaufort metropolitan area  The Hilton Head Island-Bluffton-Beaufort Metropolitan Statistical Area, as defined by the United States Census Bureau, is an area consisting of the two southernmost counties in the Lowcountry region of South Carolina, centered on the town of Hilton Head Island. As of the 2010 census, the MSA had a population of 187,010. 2016 population estimates show the MSA to have grown to 211,614. Prior to March 2013, the region was considered a Micropolitan Statistical Area. These figures reflect figures from the previous Micropolitan Statistical Area. Figures for the 2010 Census are being assembled. As of the census of 2000, there were 141,615 people, 52,574 households, and 38,147 families residing within the USA. The racial makeup of the USA was 66.53% White, 28.17% African American, 0.28% Native American, 0.74% Asian, 0.05% Pacific Islander, 2.92% from other races, and 1.30% from two or more races. Hispanic or Latino of any race were 6.64% of the population. The median income for a household in the USA was $38,860, and the median income for a family was $44,749. Males had a median income of $29,974 versus $23,170 for females. The per capita income for the USA was $19,769.