Kruidvat  Kruidvat is a Dutch retail, pharmacy and drugstore chain specialised in health and beauty products, which also has branches in Belgium. The first Kruidvat was opened in 1975 by Ed During and Dick Siebrand. In addition to Kruidvat itself, Kruidvat Holding also owned ICI Paris XL and in the Netherlands and Belgium. It also holds 50% of Rossmann in Poland, Hungary and the Czech Republic, in addition to Superdrug in the United Kingdom. Kruidvat Holding was sold to the Hong Kong company A.S. Watson in November 2002 for €1.3 billion. Kruidvat's headquarters is located in Renswoude, with its main distribution centre in Heteren.