This Executive Board served from 1963 to 1966. At the same meeting, the first Icograda Congress and General Assembly in 1964 in Zurich was called in order to establish the aims and structures upon which the future of the organisation rested. The first Icograda Congress and General Assembly took place in 1964 in Zurich. It was attended by about 200 designers from 17 countries and 23 associations. The theme of the Congress was Commercial Artist or Graphic Designer". The Congress opened with the reading of a message by Prince Philip, Duke of Edinburgh who wrote: “Every day designers of all kinds are becoming responsible for a greater proportion of man's environment. Almost everything that we see and use that was not made by the Almighty has come from some designer's drawing board. This is a very heavy responsibility and every effort by designers to improve standards, to encourage proper training and to develop a sense of social awareness is to be welcomed.” At the General Assembly, delegates discussed Icograda's aims and objectives, and it was further agreed to establish an audio-visual archive and library, to publish a news bulletin and to award student scholarships. Ernest Hoch's proposals for a unified system of typographic measurement was accepted for further development. In 1965 Icograda establishes the Signs and Symbols Commission. It first collaborates closely with the International Chamber of Commerce and then with the International Organization for Standardization (ISO). In the same year Icograda publishes "Graphic journalism: Catalogue of Magazines and Annuals of Graphic Design and Allied Subjects" featuring around 300 journals from 30 countries. In April 1966 the first Icograda International Student Project was judged in Belgrade. The theme was 'Public information signs' and the jury included Abram Games, Josef Müller-Brockmann, Paul Rand, Masaru Katzumie and Ivan Picelj. The second Icogarada Congress, 'Graphic Design and Visual Communication Technology', and General Assembly were then held from 11–16 July 1966 in Bled, then in Yugoslavia. R Buckminster Fuller was one of the main speakers at the Congress. At the General Assembly, four key policy documents were ratified: "Rules and Regulations for International Graphic Design Competitions", the "Honorarium for Judges of International Competitions" document and the revised "Code of Ethics and Professional Practice", and the "Code of Contract and Conditions of Engagement for Graphic Designers". , head of design at Phillips in Eindhoven, was elected President and Pieter Brattinga from the Netherlands, Secretary-General.