Moreover, scientists have also established that the tigers are not genetically pure, which would imply that the project has no conservation value. On 29 March 2012 John Varty was critically injured when one of his tigers attacked him on his farm near Philippolis. He suffered multiple injures and puncture wounds all over his body. He spent approximately one month in hospital. In January 2014 KIA South Africa released a TV commercial, Tiger in Africa, with John Varty's footage shot at Tiger Canyons   John Varty writes and performs conservation songs with titles "Big Cat Love", "Celebrate the Big Cats", The Tracker", "Rolling Thunder", "Masai Man" etc.