Ashwin j Kumar of "The Times of India" rated 3/5 and said "The film depicts the true face of media war. The film is driven by a flimsy narrative and lavished with twists." The film was screened in 105 screens in Kerala and outside the state. It collected in 10 days and stood in number one position among the Ramadan and Onam releases at the Kerala box office even in the third weekend. In 3 weeks it completed 7000 shows and in four weeks it earned a distributors share as calculated after tax and theatre charges, approximately . And continued in 15 releasing centres in sixth week. The film completed 100 days theatrical run at the box office and grossed more than from Kerala box office. "IBN Live" called it a "blockbuster". The soundtrack was composed by Ratheesh Vegha, with lyrics penned by Rafeeq Ahmed. Mohanlal sings a folk number titled "Attumanal Payayil" in this film. The album consists of six songs. The audio rights were acquired by Manorama Music for a price of . The album was launched on 25 August 2012 at Dream Hotel in Kochi. The event was attended by Mohanlal, Mammootty, Joshiy, Mukesh, Milan Jaleel, Ratheesh Vegha, Amala Paul and several personalities from the film industry along with the technical crew and cast of "Run Baby Run".