A 1960s advertising campaign for the household cleaner, Ajax, claimed the product "Cleans like a white tornado". Numerous athletic teams across the United States employ a tornado for their mascot. There are 124 high schools, colleges, and professional sports teams that use "Tornadoes," or a variant, as their team nicknames. Another 68 teams use "Cyclones" (a common colloquialism for "tornado" in parts of the U.S.) or a form thereof.