The event is followed by many sports journalists and is broadcast in Eurovision and live by Rai and other international television channels, thus also contributing to the promotion of the territory. For each of the editions, two special philatelic cancellations have always been made on the occasion of the event, one at the place of departure in Moena and one at the arrival in Cavalese. In some editions up to four stamps have been made, including the intermediate arrivals of Canazei and Predazzo.