It has been described as "thorough and courageously even-handed" "(The Times)" and expressing a "vivid analysis of how the business models and incentives currently prevailing in digital media render decent discourse all but inaudible" (Kazuo Ishiguro). "Bluffocracy" was co-authored with Andrew Greenway and published 2018 by Biteback Publishing. It looks at members of the British establishment and those in positions of influence, and the culture of lying and pretence in place of competency and real skill.