From these pots, 15 (in addition to Denmark) were allocated to compete in the first semi-final on 14 May 2013 and 15 (in addition to Norway and Israel) were allocated to compete in the second semi-final on 16 May 2013. The pots were calculated by the televoting partner Digame and were as follows:  Unlike previous years, the running order was not decided by the drawing of lots, but instead by the producers, with the aim of making the shows more exciting and ensuring that all contestants had a chance to stand out, preventing entries that are too similar cancelling each other out. The decision elicited mixed reactions from both fans of the contest and participating broadcasters. The running order for the semi-finals was released on 28 March 2013. The running order for the final was determined on 17 May 2013. An additional allocation draw occurred for the final with each finalist nation drawing to perform either in the first or second half of the final. The allocation draw for qualifying countries from the semi-finals occurred during the semi-final winners' press conferences following each semi-final, while the allocation draw for the Big Five countries (France, Germany, Italy, Spain and the United Kingdom) occurred during their first individual press conferences on 15 May 2013. As the host country, the running order position for Sweden in the final was exclusively determined by a draw during the heads of delegation meeting on 18 March 2013. Sweden was drawn to perform 16th in the final. As aforesaid, SVT wanted to make a good use of Malmo Arena's space to highlight the performances and increase the audience's visibility compared to previous years. SVT created a main stage and a smaller stage with higher-lower shifted floors, connected by a trail closely surrounded by a standing crowd from both sides of it and around the small stage. The main stage mobility was expressed as a main artistic medium at the opening act of the second semi-final and with highlighting Moldova's performance towards its finish, as a movable part beneath the singer's dress making her look gradually taller. The small stage mobility highlighted United Kingdom's performance towards its finish, lifted above the close-standing audience. On 17 January 2013, at the semi-final allocation draw, the EBU revealed the graphic design, created by the Gothenburg-based branding agency Happy F&B for the 2013 contest, featuring a butterfly and slogan "We Are One". The butterfly featured an array of colours and textures, it also represented something small which can start powerful and big movements, a phenomenon known as the butterfly effect, indicating that a flap from one butterfly can start a hurricane.