In 2005, an exhibition match was played in Phoenix, Arizona to help promote rugby league outside the heartland. Plans were announced to start a west coast competition called the WAMNRL in Summer 2011. In November 2010 the USA announced a strategic plan to grow the sport in the country with grass roots development, expansion and world cup qualification in sight. In 2011 The American Youth Rugby League Association was formed as a 501(c)(3) tax exempt organization. The goals of the American Youth Rugby League Association otherwise known as AYRLA are dedicated to introducing the sport to youth throughout the United States. AYRLA has formed a partnership with Rugby League Clubs in the USA most Notably the Rhode Island Rebellion and the Philadelphia Fight, in efforts to launch youth competitions and clinics in schools and towns, utilizing players coaches and administrators of local club's to run the day to day programs. The American Youth Rugby League Association have created Middle School, U23 and High School Competitions. Additionally AYRLA has created and assist run summer camps and clinics. For a history look here   The USA national rugby league team competed in the 2013 Rugby League World Cup, the nation's first appearance at the tournament, and exceeded expectations by topping their group and reaching the quarter-finals before losing to Australia.