After the strike was ended, both the "Times" and "Herald Tribune" doubled their price to 10 cents, one of the factors that had cut readership. As of September 30, 1963, circulation of six daily New York papers was down 11.9% on weekdays and 8.3% on Sundays based on reports from the Audit Bureau of Circulations. The John F. Kennedy assassination in November 1963 helped bring readers back to newspapers. The "New York Daily Mirror", owned by the Hearst Corporation, shut down on October 15, 1963, and sold its name and goodwill to the "Daily News". The "Mirror's" management blamed the closure on the effects of the strike aggravating existing problems at the paper. "Cue" magazine (now part of "New York" magazine) saw weekly circulation rise by 35,000 a year after the strike started and "TV Guide" had seen a jump of 350,000. "Time" saw New York City circulation rise by 10%.