Bittman created the VB6 diet where you eat only vegan before 6pm in order to lose weight and "restore health." Sweetgreen raised its initial $375,000 of startup funding from investors including the three founders' parents, Joe Bastianich, Seth Goldman, and Washington's Latino Economic Development Center. In 2013, it accepted a $22 million investment from Revolution Growth, a venture capital fund founded by Steve Case. In 2014, it received $18.5 million in investment from Revolution Growth. In 2015, it raised an additional $35 million in investment under the lead of T. Rowe Price with contributions from existing investor Revolution Growth. The company has raised over $95 million to date. The startup recently raised a $200 million Series H round led by Fidelity that valued the company at more than $1 billion. This round brings Sweetgreen's total amount of funding to $365 million. The Sweetlife Festival took place at the Merriweather Post Pavilion in Columbia, Maryland through 2016. It included performances from artists and chefs, including performances by The 1975, Halsey, Flume, and 1980s favorite Blondie. The festival also featured a handful of local DC-area artists and chefs. 2016 was the seventh year sweetlife has been held at Merriweather Post Pavilion and produced in continued partnership with I.M.P., an independent concert promoter and event production company.