The song was used in the movie in a sequence involving the lead actor who while accompanying his family on a tour dances to the tune of the hit Tulu song. The makers aimed for a Dusherra release in the film's pre-production stage clashing with Ram Charan' "", and Nandamuri Balakrishna "Dictator", his 99th film as an actor. Later, Addala announced a worldwide release of Sankranthi 2016 in an interview with IANS in early May 2015. In November 2015, the film's release was postponed to 8 April 2016. Shortly, the film's release date was altered to 13 May 2016. The film is now scheduled to release on 20 May 2016 and the songs were released on 7 May. "The Hindu" gave it a 2.5/5 and calling it as a "discomforting monotony". "Deccan Chronicle" gave it a 3/5 saying that "Mahesh Babu is the saving grace". "India Today" gave it a 2.5/5 saying that "if Srikanth had chosen to stick with the genre 'family drama', the fate of Brahmotsavam would have been fine. But he chose to treat a feel-good road trip which has resulted in an absolutely chaotic screenplay". "Behindwoods" gave it a 2.5/5 calling it a "hackneyed family drama that rides on the shoulders of Mahesh Babu!". "CNN-News18" gave it a 2.5/5 calling it "A Family Drama That Falls Short of Expectations". "The Times of India" gave it a 3/5 saying that "the end result needn't necessarily be a good film". "Brahmotsavam" collected 23 crore at the worldwide box office, with nearly 16.7 crore from AP/Telangana box office. "Brahmotsavam" grossed 42.63 crore in its first weekend worldwide with a share of 28.75 crore. "Brahmotsavam" collected nearly 9.10 crore on its weekdays and collected a total gross of 51.7 crore on its first week run worldwide and returned nearly 50% of its global share of 33.73 crore. "Brahmotsavam" collection dropped down on the following days also, the film collected nearly 9.74 crore on its 2nd weekend taking, the total collection to 61.44 crore worldwide on its 10 days with a share of 38.52 crore.