The Golly pendant with chain was introduced by popular demand in 1956. In the 1970s, the design of all Gollies changed from the old Golly with "pop eyes" to the present day Golly with eyes looking to the left. The words "Golden Shred" were removed from his waistcoat, his legs straightened and smile broadened. At about the same time a range of 11 footballer and 12 musician Golly figures were produced in plaster, standing about 2.5" high. The Robertson Golly was not only limited to badges. There were Robertson Golly dolls, ceramic, Golly games for children, the 1979 illustrated storybook "Here Comes Golly" by Gyles Brandrethand even Golly clothing. At the start of the 1980s the hard enamelled badges were replaced with cheaper to produce acrylic badges, but this did not affect their popularity. When production stopped in 2001, over 20 million Gollies had been sent out. In the 1970's, Robertsons sponsored Clare Francis in her entry with her Ohlson 38 yacht "Robertson's Golly" in the "Observer" Singlehanded Transatlantic Race, in which she finished thirteenth overall and set a new women's single-handed transatlantic record. Robertson's officially 'retired' Golly in 2002. The company had found that Golly was, on the whole, no longer popular with the children of families, although the scheme was still successful and popular with adult collectors. Robertson's always insisted that they did not retire the Golly because of the pressure of political correctness in the 1990s, but simply for commercial reasons. The brand director at Robertson's commented: In 2001, the Golly collectables were replaced by seven Roald Dahl-created characters, as illustrated by Quentin Blake. These included the Big Friendly Giant, Matilda, James and the Giant Peach, and Willy Wonka. This collectables scheme ended in 2006. In 2014, Robertson's started a sponsorship deal tied-in to the Paddington movie, including a limited edition version of Golden Shred. . The partnership was continued for the sequel, Paddington 2.