MassRoots broke into the top 200 fastest growing social networks in the iOS App Store in November 2014, catching Apple’s attention. The App Store determined it didn’t want a social platform entirely devoted to cannabis, so Apple permanently banned MassRoots and created a rule that all cannabis social networks were prohibited, preventing the 40% of the United States population who own iPhones and iPads from downloading its app. In January 2015, MassRoots united the cannabis industry against this ban – over 10,000 of its then 200,000 users sent personal emails to Apple on why they love and use MassRoots. Dozens of cannabis business leaders authored a policy letter arguing that Apple’s policies were stifling innovation in the cannabis industry and holding back social progress. In February 2015, Apple reversed their policy, allowing MassRoots back into the App Store. CEO Isaac Dietrich noted at the time, “Throughout this campaign, the MassRoots team never stopped using our iPhones, MacBooks, and iPads as a testament to Apple’s world-class products. We’d like to thank the App Store for embracing the cannabis community and continuing to set an example as a socially-progressive institution. We are excited to begin a new chapter with Apple in which we can work together to affect meaningful societal change.” MassRoots’ stock began trading under the ticker MSRT in April 2015. During its first few weeks of trading, MassRoots’ users were the primary buyers of the stock, enabling them to invest in a product they love. The week of 4/20/15, MassRoots’ stock traded over $7 million in volume and was one of the most active stocks on the entire OTC market. By August 2015, MassRoots had broken a half million users with hundreds of millions of user-to-user interactions, providing more than enough activity to begin to monetize its network. In late August, Dietrich announced the company had begun to generate revenue through advertising, making approximately $60,000 in its first 6 weeks. The company reportedly is, “not recreating the wheel when it comes to monetization, just taking a model that worked for Facebook and Twitter and applying it to the cannabis sector.” The company enables dispensaries and cannabis brands to reach their target consumers. The mobile application for iOS and Android was launched before the web version. MassRoots allows users to interact with each other via photo or video uploads with text to accompany it, from there, users can interact with each other by liking or commenting on the post.