The objectives of Mission Samriddhi are: Celebrate, Connect, Catalyse. The PoleStar Foundation, instituted in 1998, recognises, honours and celebrates the outstanding contribution made by Indian media professionals and social impact organisations through the eponymously-named PoleStar Awards. Awardees are selected by an independent and distinguished panel of jury members. For many years now, this annual award pays tribute to journalists and social impact enablers for their contribution and commitment to the nation and its people, and also for tirelessly acting as a catalyst in disseminating quality information and support to the world.