In March 2014, WTorre sold its sharehold in the enterprise to Iguatemi Empresa de Shopping Centers and Fundo TIAA-CREF. Nowadays, Iguatemi holds 64% of JK Iguatemi and Fundo TIAA-CRE 36% of it. In 2013, Iguatemi started its operations in the business of premium outlets by purchasing 41% of Platinum Outlet in Novo Hamburgo. Furthermore, the company announced the construction of two outlets, the first one in Nova Lima (MG) and the second one in Tijucas (SC). Also in 2013, Iguatemi became responsible for the administration of the shopping center Pátio Higienópolis in the city of São Paulo. In 2014, Iguatemi was elected for the seventh time in a row one of Brazil's most valuable brands. The study was conducted by Brand Analytics and Iguatemi was selected as the 22nd most valuable Brazilian brand.