Production ramped up by 1990 using Sony's own VHS VCR mechanism, responding to consumer's increasing demand for first-purchase Hi-Fi stereo units and flying-erase-head editing models. Despite claims that Sony was still backing Beta, Sony also had good success with VHS by the mid-1990s. It was clear that the Beta format was dead - at least in Europe and North America. In parts of South America and in Japan Beta continued to be popular, and machines were still in production up to the end of 2002. Despite the failure of Betamax, its technological successor the Betacam tape and its successor Digital Betacam (shortened to Digibeta) would become industry standard for video recording, production and presentation. Following the videotape format war, VHS was dominant until the creation of DVD technology. The major electronics corporations agreed on a single standard for playback of pre-recorded material on DVDs. A minor skirmish arose over DIVX, but it died a quick death. A later format war resulted from a failure to agree on a single standard for DVD's high-definition successor (HD DVD) in May 2005. This format war ended in victory for Sony's Blu-ray Disc in February 2008.