Sign-ups for the EMUI 10 beta program for P30 and P30 Pro smartphones started on 10 September 2019. New features and improvements include a system-wide dark mode, redesigned camera app, new EMUI logo, a new system font, permission control changes introduced in Android 10, tweaks to animations, etc. Media outlets expect EMUI 10 to be publicly released alongside the launch of Mate 30 devices. An update to this version, named EMUI 10.1, was released on 26 March 2020, along with the Huawei P40 series. New features and improvements include “Celia”, a new AI voice assistant, Huawei "Meetime", Huawei's video calling app like Apple's FaceTime, new Always On Display, etc. The GPU Turbo update promises an improvement in graphics and reduction of latency to mobile games while improving battery performance. With version 2.0, Huawei claims an average reduction in touch input latency by 36%. Earlier versions of EMUI have been criticized for placing all app icons on the home screen, with some reviewers saying that it tries to imitate Apple's iOS. The app drawer has been brought back as an option in EMUI 5.0. "PC Magazine" Adam Smith criticized EMUI for being bloated with duplicate apps and the settings menus being difficult to navigate.