Radio 538  Radio 538 () is a Dutch commercial radio station active since 1992 and based in Hilversum. It is the second most-listened-to radio station in the Netherlands. Radio 538 refers to the wavelength that Radio Veronica was broadcast on in the seventies. This station was intended for the younger generation and is owned by Talpa Network. It plays a hybrid of current dance, R'n'B, pop and rock hits, mainly based upon the Dutch Top 40 chart (which it airs Friday afternoons). The station neither focuses on a CHR/Top-40 format, nor a more Dance-intensive approach. The breakfast and drivetime shows are more talk-intensive than others. Traditionally, the station was only obtained through cable, however in 1998 the station upgraded to a different frequency package, allowing for different frequencies by region. Radio 538 started the hip-hop and contemporary R&B program "Juize", which developed into the radio station Juize.FM on 18 July 2004. Later, in 2011, Radio 538 created a sister station called TV 538. Radio 538 is founded in 1992 and is the successor of Sky Hitradio, a sister station of Sky Radio that broadcast from July to 11 December 1992 and an initiative of a group of former Radio Veronica employees, led by Lex Harding. Transmissions began on 11 December 1992 from a villa in Bussum. The name Radio 538 is a reference to the wavelength (538m:558 kHz) on which Radio Veronica was broadcast in the seventies. Presenters of the first hour were Rick van Velthuysen, Wessel van Diepen, Erik de Zwart, Michael Pilarczyk, Will Luikinga and Corné Klijn. The broadcasts of Radio 538 were initially made in Studio Concordia in Bussum, a building that is already in the fifties was used as a television studio and was used in the eighties and nineties by Veronica program "Countdown". Late nineties Radio 538 moved from Bussum to Hilversum, where it moved into a studio complex close to the town hall. Since December 1, 2012 houses the entire 538 Group in the 4400 m2 large former NCRV building at Bergweg 70 in Hilversum. Initially, from its start in 1992 until 1995, Radio 538 was available only via cable. A request to be allowed to broadcast over the air was rejected at that time. Following a media campaign during which 320,000 signatures were collected, Radio 538 got its over-the-air frequency in 1995 – or more precisely, a collection of several regional frequencies.