The show was based on a six-minute mini-movie Adam had produced in London's docklands, which had featured Kate Moss. The urban Internet portal UBO was co-founded by Kidron, along with the late film director/producer George Jackson and lawyer Frank Cooper, in 1999. The company aggregated websites such as Latinflava.com, Soul Purpose, Support Online, Hiphop.com, Urban Music Matrix, UBO Sports and Womanhood. Latinflava, previously a Spanglish e-magazine, became UBO's own in-house label. In less than two years, Kidron, Jackson and Cooper raised over $40 million of venture capital for Urban Box Office Networks, Inc. Kidron became the CEO of the company. It went bankrupt in December 2000 with analysts and former staffers describing it as collapsing "under a morass of bad management, bad luck and an unrealistic business plan". Urban Box Office was later founded as a different company to take over the music component of Urban Box Office Network. It released its first album in 2004, and in 2005 it had several successful Latin music releases, including Bachata musician Andy Andy, and some reggaeton compilation albums, three reaching the top five of Billboard music’s charts. UBO's strategy was to sell low-priced CDs at five to ten dollars each through non-traditional stores, such as bodegas and hair salons. Urban Box Office went bankrupt in 2006. In 2006, Kidron produced "Nuestro Himno" — the controversial Spanish-language version of "The Star-Spangled Banner". Kidron presented the song at a concert at the former immigration processing centre, Ellis Island, in May 2006. Kidron was CEO of the music startup Beyond Oblivion, which intended to bundle music for mobile phone devices. Kidron came under scrutiny for his business tactics when Beyond Oblivion went bankrupt before launch, costing $33 million. It had spent heavily on marketing and filed for bankruptcy in December 2011. Kidron stated that he had faced difficulties in persuading mobile phone and computer manufacturers to collect revenue from purchasers and in "co-ordinating the diversity of the ecosystem". BOINC was the company’s successor firm, which released a service in Venezuela. Kidron founded 4Food, a restaurant where food could be ordered using IPads attached to the tables, in New York in 2010. The initial investment made into 4Food was for three restaurant locations, only one of which was launched. Hamburgers could be special ordered by customers then saved and named for later ordering, or posted to social media so that other customers can order the combination.