Some residents remained until about 1980. In 1984 Ásbjörn Þorgilsson, the grandson of a former Djúpavík resident, and his wife Eva Sigurbjörnsdóttir bought the herring factory, intending to repair it and start a fish breeding program. They chose instead to renovate the women's dormitory for use as a hotel to support increasing tourism in the area. Over the years, business increased, with significant growth after 2010. Ásbjörn and Eva have taken care to preserve the cultural heritage of the site and the environment. As of 2016, Hotel Djúpavík was "the only eco-friendly tourism service in Strandir..." During this time, they also made repairs to prevent further deterioration of the factory and other buildings. Hotel business is confined mostly to the Summer months. The nearest major route (road 61) is located 60 km (37 mi) to the south, and the nearest airport is at Gjögur, 14 km (9 mi) to the north. Road 643 is the only connection between Djúpavík and these locations. This road is classified as a secondary road and is in snow clearance group G. Snow on group G roads is not cleared during the Winter months causing Djúpavík to be cut off from road transportation. However, in recent years the hotel has hosted snowmobile adventurers who follow snowmobile guides from Hólmavík to Djúpavík. Djúpavík was unlike other villages in the region. The streets were not named. There were no police, churches, liquor stores or bars. There were, however, a shop and bakery owned by Djúpavík Ltd. The population of Djúpavík was approximately 260 during much of this period. While most of the population was seasonal, the manager and his family lived there year-round. Men and women sought work at the factory during the Summer fishing season. Men worked inside the factory loading coal into ovens, operating machinery, and loading meal bags onto transport vehicles. Women worked long hours outdoors near the dock, often in adverse weather conditions. They removed the heads and bones, packed the herring in salt, and placed them in large wooden barrels. While men were paid for the time they worked, women were paid for each barrel they filled. Although they earned significantly less than the men in the factory, many women sought this work because they earned more than they could doing clerical and domestic work in Reykjavik.