RH loaned Rain Room to the Museum of Modern Art in New York for the U.S. premier of EXPO 1: New York from mid-May through July 2013. In 2014, RH opened a 70,000 square foot store which Atlanta Magazine called RH's "next-generation full-line design gallery", which includes amenities like a 50-foot infinite pool. RH operates six stores in Canada: one full line design gallery at Yorkdale Shopping Centre in Toronto, three galleries and two outlets. "Time" magazine was critical of the company for its large catalog called the "Source Book" for its length (992 pages), specifically its waste of paper. The full 2014 catalogue weighed 17 lbs and had over 3000 pages. The company stated that by combining all of the different sourcebooks into one package it reduced their carbon footprint, while critics still stated that the volume of paper used for the publication's mass delivery was wasteful. As of September 2010, company representatives declared a change in focus for the company. In an attempt to go further "up-market", the company has focused itself on furniture gallery offerings at higher price points to distinguish itself from competitors like Pottery Barn. Locations have begun adding the term "Gallery" to their marques to indicate the change. The company designs, markets, and sells its collections through its retail stores, source books, and online. The "San Francisco Chronicle" has reported that, "One of the key strategies that set RH apart is its approach to inventory. While most retailers design things in-house, RH created a different model. "We have one full-time designer, Suzi Bolognese, working directly from London on our catalogs and displays" [its CEO] Friedman said. "We find artists we love and 'curate' [the client]."" The company has partnered with artisans and designers in the production of its lines. Jim Cramer of CNBC stated that source books were a tactic to move past the "four walls of the web" and to make it "exciting for people to shop again". He also stated that RH is a market disruptor, often to the point that it "disrupts itself". In a different piece, Cramer stated that the company was reinventing the concept of the brick and mortar store, including the use of very large flagship stores in unusual locations. Gary Friedman was the company's chairman and co-chief executive officer from 2001 until his resignation in 2012 following an independent report from Weil, Gotshal & Manges into his inappropriate romantic relationship with a younger female employee.