In addition to the breads, doughnuts and pastries, Helms delivered about 150 custom-made wedding and birthday cakes a week. In 1932, Los Angeles was the host city for the Summer Olympics. Helms won a first-of-its-kind contract to supply the breads to be served at the men's Olympic Village in Baldwin Park. Four years later, in time for the 1936 Summer Olympics, Germany asked Helms for his bread recipes to feed to the German Olympic team. His relationship with Olympians continued in later years; the U.S. teams at London and Helsinki requested his bread be served. He incorporated the idea of the Official Olympic Bread into his company logo, placed on his factory signs and painted it on all of his coaches. His slogan was "Olympic Games Bakers – Choice of Olympic Champions". On July 16, 1969, Apollo 11 had liftoff to make the first moon landing and then return to earth as per President Kennedy's objective. The company secured a contract to furnish bread for the mission, making Helms baked goods "The First Bread on the Moon". Helms Bakery closed its doors in 1969, five months after Helms bread landed on the moon. Helms was a regular visitor of Palm Springs, California and owned a second residence at Smoke Tree Ranch. In 1948 Helms and other influential permanent and winter residents formed The Committee of Twenty-Five to promote civic activities in Palm Springs. Other members included Asa V. Call, President of Pacific Mutual Life Insurance Co., LeGrand Simson DeGraff, Chairman of Marine Trust Co., Lawrence Mario Giannini, President of Bank of America, Neil C. Jamison, President of Jamison Mill Company, and Herbert Fisk Johnson, Jr., President of S.C. Johnson & Son. In February 1954, Helms, in keeping with the goals of the Committee of Twenty-Five, hosted President Dwight D. Eisenhower and the First Lady for a seven-day vacation at his private residence in Smoke Tree Ranch. The President was met by California Governor Goodwin Knight and Palm Springs Mayor Florian Boyd. During Eisenhower's stay the Helms Smoke Tree Ranch residence became the Western White House. Helms and Bill Schroeder founded the Helms Athletic Foundation on October 15, 1936. Helms stated, "This foundation is dedicated to the boys and girls of the finest nation in the world." Bill Schroeder named a national champion in college basketball from 1901 to 1982, with his selections from 1901 to 1941 being named retrospectively in 1943 and 1957.