Examples of real-life businesses who appear to market towards the aspirational age include Urban Outfitters and Pepsi. An article by The Business Journals identifies how using technology, businesses market their products to the aspirational age. The aspirational age then becomes a tool for product development alongside marketing. The article cites Urban Outfitters' nostalgic marketing of introducing old famous brands i.e. Lisa Frank, Nickelodeon's '90 Are All That' time slots and Pepsi's 'Pepsi Throwback' as example of businesses which market towards the aspirational age. Thus the aspirational age as a tool, targets the particular age whilst simultaneously allowing the older generation to reflect on products or services they once loved. Differences between generations would however mean that marketing to the 'aspirational age' today might not necessarily attract older consumers, as their experiences of being younger would differ greatly. Social changes and technological advancements would have influenced different experiences thus different aspirations. Businesses can market to the aspirational age, yet this would vary depending on the industry. For example, music labels can build brand development according to their own 'aspirational ages'. Labels can identify the age of 32 as an aspirational age for example. How Music Builds Value identifies the 32-year-old lifestyle as a time which can 'supersede the elements of mass-market life'. The case study cites that the label (Smashburger) can create an 'aspirational experience' by targeting 32-year-olds due to being a 'magical age'. Differences within a particular industry can also occur in terms of appropriate aspirational ages. An Integrated Approach to New Food Product Development recognises the aspirational age as '1–3 years older than the calendar age of the child'. This would depend on the product and who the manufacturer aims to target. If the business desires a wider target audience, the target age should be 'acceptable to the youngest age in the target'. The article recognises the aspirational age as the 'safe' choice as consumers would not 'reject a product that has a simpler flavour profile'. The aspirational age of the Western world would differ greatly. For example, to assume the aspired age (if accepted as within adolescence) would correspond universally could be stereotypical. Heavily influenced by societal laws such as marriageable age or legal drinking for example, differences in experiences would thus lead to different idealised aspirational ages between cultures. A report by Age UK recognised advertising aimed at the aspirational age rather than the biological age as 'stereotypical'.