The company was known for its "Time to Re-Tire" tagline, featuring a young, pajama-clad boy with his right arm encircling a tire and his left hand holding a candle. The boy was designed in 1910 by Burr Giffin, an agency art director who was still awake at an early hour. The next day, he presented his sketch to his manager, who liked it so much that it was made into a poster for the Fisk Company. The original painting was sent to the Metropolitan Museum of Art for restoration after the US Rubber Company acquired Fisk.