Its leadership hardly interacts with the mainstream media, though the organization own its own TV Channel known as Madani Channel. It also arranges an annual gathering of its followers in Bangladesh. In October 2002, a major Pakistani English-language newspaper reported about a 3-day public gathering in the city of Multan, Pakistan which was held by Dawat-e-Isalmi organization and was attended by thousands of people from all parts of Pakistan and other counteries. Pakistan Railways had used special trains from Karachi, Hyderabad and Nawabshah to take passengers to Multan. Ilyas Qadri spoke at the first and last sessions of the gathering. Dawat-e-Islami is organized in small units of lay preachers, who invite for weekly and annual congregations. They stress the strict and literal imitation of the life of Muhammed in all aspects of the daily routine. As missionary, the lay preacher has to act like an ideal Muslim. The "Islamic Project" of Dawat-e-Islami is the "Sunnaization", that is the re-shaping and re-construction of the daily routine and the individual markers of identity based on the examples of the Prophet and the Sahabi as portrayed in the Hadith-Literature. Daway-e-Islami arranges Haftawar Ijtima (weekly gatherings on every Thursday) in cities around the world. Dawat-e-Islami held its first congregation for deaf, dumb and blind students at its central headquarters Faizan-e-Madinah. Hundreds of students between 16 and 18 years of age attended the programme. Dawat-e-Islami organized a large annual congregation in Multan, Pakistan until 2008, when it was discontinued for security reasons, and in Birmingham. In 2002, around 500,000 people participated in its congregation in Multan, Pakistan. Dawat-e-Islami planned to hold an annual congregation (Ijtema) in December 1991 in Mumbai (India). Ilyas Attar Qadri tried to cancel it, but local activists held it anyway. A dispute about this, caused the Mumbai-based group to break away as Sunni Dawate Islami. In Madrasa tul Madina, children are taught how to read the Qur’an in Arabic, as well as foundational Islamic studies. Currently, Madrasa tul Madina has around 3790 branches, with approximately 169,000 boys and girls studying free of charge in these institutions.