Ada Derana  Ada derana is TD Derana ‘s news flagship brand and currently is the no 1 news provider in Sri Lanka. Its content is available in Sinhala, Tamil and English. In the highly competitive news broadcasting space, Derana has built probably the most unbiased and comprehensive news property on offer “Ada Derana” – with a news team of more than 100 people geared to deliver the most accurate and timely information. In late 2007, Ada Derana entered into a partnership with Dialog Telekom, the largest mobile phone operator in Sri Lanka, to send breaking news alerts to all Dialog mobile subscribers as Short Text Messages (SMS). Currently, instant news alerts can be obtained through all the leading operators. Ada Derana had its beginnings as the conventional television news bulletin aired on TV Derana. Operating in a cluttered market and a challenging political environment, the Ada Derana news brand was honed to represent brand values of reliability, speed and accessibility. Ada Derana is characterised by its speed of news delivery and accessibility via multiple trilingual channels such as television, radio, web, instant SMS alerts, IVR, video alerts and social media such as Facebook, Twitter and YouTube. In most of these forms, Ada Derana is available on a multilingual platform providing greater accessibility to consumers both in Sri Lanka and across the world. The style of the news property has been customised to suit each of the delivery media, taking note of the nature of consumption. Ada Derana apps are available on all Android, Apple and Blackberry devices. Ada Derana.lk was awarded the prestigious Manthan Award South Asia 2010 in the e-News & Media category. The Manthan Award given by the Department of Information Technology of India recognizes and rewards the best e-content from eight countries in the South Asian region. Ada Derana had the distinction of being the only Sri Lankan website among four finalists in the e-News & Media category this year; the other three finalists represented India, Pakistan and Bangladesh. The showpiece of the Ada Derana news property is the adaderana.com web portal which is ranked the Number One news site used by Sri Lankans. Analysis shows that surfers spend more time on the site than they do on that of the nearest competitor. Available in Sinhala, Tamil and English, the site facilitates two way viewer generation by offering consumers an interactive platform to comment on the latest stories and interact with the Ada Derana community, and by allowing viewers to file in their own news reports through Newsdesk - My Report.