C.E. Moore of TheChristianManifesto.com described the song "as everything you've come to love about the band. It's a raucous number that will get your heart pumping, your feet moving, and your head banging. 'Fire It Up' fires on all cylinders." Roger Gelwicks of Jesusfreakhideout praised the album on his review "TFK dons a more produced approach to hard rock this time around while at the same time maintaining the unrestrained and raucous vibe the band is known for. And this being the fifth album from the Canadian band, there's a progression here that many old and new fans have waited to hear," he stated. Allmusic.com also had high praise for the album "the band's full-scale audio assault makes it difficult to imagine that they could ever top the crystal-clear production and deliberate crunch of Masquerade. Each track is propelled by muscular riffs, fighting its way into permanent memory alongside the greatest mainstream rock bands of the decade," their review states. "Fire It Up" has peaked at No. 35 on the Billboard Rock charts while "Bring Me to Life" has peaked at number No. 2 on Christian Rock radio. "Forward Motion" has reached No. 48 on the Billboard Christian Songs charts. "Bring Me To Life" was available for free download during June 2009 from the band's site if an email address was provided. Both "Fire It Up" and "Bring Me To Life" were added to the band's live set list before the album was released. "Bring Me To Life" was first played live at Ignite Alaska in Fairbanks, Alaska, where the band performed the song as their encore. McNevan said that it was the first time the band had played a song live that had not already been released on an album. They also played "Fire It Up" at Wonder Jam in June 2009. The band announced a Fall 2009 tour to support "Welcome to The Masquerade", sharing the stage with Jars of Clay, AA Talks, B.Reith, FM Static and This Beautiful Republic. The album was made for pre-order on July 24, 2009, and was released on September 8, 2009 without delay. The trailer for the album was released on August 3. It featured a 45-second clip of the song "Welcome to the Masquerade". "Fire It Up" is featured in "NHL 10" and "MX vs. ATV Reflex" video game. It is also featured in the trailer.