NYC Media is responsible for managing and programming all of the media assets for the City of New York, which includes a television broadcast network reaching over 18 million people, a radio station and four local cable stations. The agency has seen record growth in both film projects and television series produced in the city.. She negotiated the deal to bring the Grammy Awards back to New York after a 15 year absence, resulting in a $200 million benefit to New York City. With Menin's appointment, Mayor Bill de Blasio expanded the Mayor's Office of Media and Entertainment to encompass the full scope of the industry, including music, advertising, publishing, digital media and real estate as it relates to the creation of creative content. Menin's portfolio encompasses over 385,000 jobs in New York, more than the financial and insurance sectors combined. In 2016, the office launched a five-part initiative to support women both behind and in-front of the camera in film and television and in theater, the first of its kind for a U.S. city. That same year, Menin launched Made in NY Writers Room, a diversity initiative that awards fellowships and mentorship opportunities to traditionally under-represented television writers, and #NominateNYC, a campaign to increase diversity among the voting members of the Academy of Motion Picture Arts and Sciences. In an effort to reduce the significant carbon footprint of the film and television industry, Menin created NYC Film Green, an environmental initiative that promotes and recognizes sustainable practices on the sets of film and television productions. In January 2019, Menin was announced as Director of the Census for NYC and Executive Assistant Corporation Counsel for Strategic Advocacy by Mayor Bill de Blasio. Menin is responsible for organizing New York City's efforts to have every resident to participate in the upcoming 2020 Census. Menin successfully fought the Trump administration's unlawful attempt to add a citizenship question to the 2020 census. Menin is an adjunct professor at the School of International and Public Affairs, Columbia University. She also serves on the board of trustees of Columbia University. In 1999, she married Bruce Menin in a Jewish ceremony at the Metropolitan Club. She resides in Manhattan with her husband and three children.