These events generally last about a month and features a microtransaction element to speed up the rewards for the event. They tend to stay simple and do not stray too far from what is required to efficiently participate in each event. Nintendo planned a mobile game in its "Animal Crossing" series among the company's first smartphone releases, as announced in early 2016. The "Animal Crossing" series was selected for its wide demographic reach. The mobile game was originally scheduled for release later that year but was later delayed, as Nintendo prioritized its release of "Super Mario Run". Over the next year, Nintendo experimented with microtransactions in the mobile "Fire Emblem Heroes". On October 25, 2017, Nintendo revealed "Pocket Camp" during a Nintendo Direct presentation as its fourth mobile app. It was released in Australia the same day for iOS and Android platforms, and was released worldwide in 41 other countries on November 21, 2017. An update in December 2017 brought limited edition Christmas-themed items, such as Santa Claus outfits and Christmas trees. "Animal Crossing: Pocket Camp" received "mixed or average" reviews, according to review aggregate Metacritic. As of September 2018, the game has grossed . Less than a week before its worldwide release, the game won the award for "Studio of the Year" (Nintendo EPD) at the 2017 Golden Joystick Awards; after it was released, it was nominated for "Best Mobile Game" in IGN's Best of 2017 Awards. In "Game Informer"s Reader's Choice Best of 2017 Awards, it took the lead for "Best Simulation Game". It was also nominated for the A-Train Award for Best Mobile Game at the New York Game Awards 2018, for "Mobile Game of the Year" at the 2018 SXSW Gaming Awards, and for "Mobile Game of the Year" at the 2018 Golden Joystick Awards. At the Famitsu Awards, it won the Excellence Prize.