UK Gold Classics was short lived however, and relaunched as UK Gold 2 in April 1999. The new channel time-shifted the morning schedule of UK Gold from 7 pm for those who could not watch it at the original time. Popular at first, it dwindled in ratings after a few years. To boost its popularity, UK Play was renamed "Play UK" and given a new look and new style of logo in November 2000, which the rest of the UKTV channels would adopt the following July. In November 2001, UK Style's food programming was moved to a new channel named 'UK Food'. The rebranding of Play UK failed to make the channel more popular, and on 30 September 2002 it was shut down. October saw the launch of the new free to view digital terrestrial platform Freeview replacing ITV Digital, and with it the new history channel 'UK History', which was included in Freeview's license to operate the platform. UK History took many of the history-related programming from UK Horizons. In January 2003, UKTV launched a lifestyle channel for Freeview called UK Bright Ideas. However UK Bright Ideas was not created for the same reasons as UK Food and UK History to allow other UKTV channels to have more time to schedule other programming, but instead showed a mix of programming from UK Style and UK Food (and later UKTV Gardens) for Freeview viewers, in order to promote the lifestyle UKTV channels available on pay platforms. UK Gold 2 was relaunched with a completely new schedule and style as UKG2 on 12 November 2003, taking on some output similar to what used to be on Play UK before its closure, initially broadcasting from 8 pm each night before later expanding to daytime. On 8 March 2004, the network carried out a major rebranding scheme where all of the UKTV channels changed their prefixes from "UK" to "UKTV". "UK Horizons" was split into two channels – "UKTV Documentary" and "UKTV People". In 2005, the last new channel under the UKTV branding was launched, 'UKTV Style Gardens', later renamed in 2007 to 'UKTV Gardens'. Like UK Food, it allowed UK Style to focus more on its more home-oriented programming. In 2007, UKTV G2 was renamed 'Dave' and began broadcasting on Freeview, replacing UKTV Bright Ideas, seen as an experiment in branding for the network. The name is said to be originated from the fact that "everyone knows a bloke called Dave", and that the name seems appropriate for a male-orientated channel.