Eiland-Hall told "Politics Daily" that after reading the initial thread at Fark which started the meme, he came to the conclusion that for those involved online participation in its propagation was a form of catharsis. He explained in an interview with "Ars Technica" that it was a means of utilizing Beck's strategies to criticize him and a way to focus exasperation around Beck's style of commentary into action. Eiland-Hall's website inspired copycat parodies. By September 3, 2009, attorneys representing Mercury Radio Arts, Glenn Beck's media company, had requested that the domain registrar of Eiland-Hall's website delete the site. Beck's lawyers characterized the site's location as libelous. They demanded that the domain registrar revoke the WhoisGuard privacy-protection service for the website, and turn over contact information for the then-anonymous Eiland-Hall. The registrar, NameCheap, refused. On September 4, 2009, Beck's lawyers sent another letter to the domain registrar, repeating their requests and noting that they had read the website's contents and were therefore aware from statements posted to the site that its operator had been notified by the registrar. Their second letter to NameCheap observed that the site was still operational on September 4, 2009, in spite of their prior requests on behalf of Beck. The domain registrar changed the name server of the website without telling Eiland-Hall; after contacting the registrar, he was permitted to return to his original name server. In an interview with "Gawker" on September 9, 2009, Eiland-Hall remarked that Beck's attorneys contacted the registrar of the domain, his hosting provider, as well as the company which housed the servers for his website. He noted that the hosting provider informed him they would not cooperate with the requests from Beck's lawyers unless they received a court order. In September 2009, lawyers for Beck and Mercury Radio Arts filed a complaint with the World Intellectual Property Organization (WIPO) under the Uniform Domain-Name Dispute-Resolution Policy (UDRP) against the privacy service for Eiland-Hall's website. WIPO is a Switzerland-based agency of the United Nations. The rules of WIPO's Arbitration and Mediation Center were created by the Internet Corporation for Assigned Names and Numbers (ICANN). The privacy service for the website revealed the identity of the site's owner in response to Beck's complaint. The complaint stated that Eiland-Hall was trying to distort perceptions about the purpose and derivation of the site.