ServiceNation  ServiceNation was a campaign of Be The Change, Inc., a 501(c)(3) organization based in Boston, Massachusetts. Its mission is to rekindle an ethic of civic responsibility in America through universal national service. ServiceNation's goal was to expand opportunities for Americans to spend a year in non-military national service such as AmeriCorps. National service programs like Americorps pay a living stipend and reward volunteers who have completed service with a monetary education award. In January 2016, ServiceNation merged with the Franklin Project at the Aspen Institute and the Service Year Exchange (which was incubated at the National Conference on Citizenship) to form Service Year Alliance. ServiceNation was founded as a campaign of Be The Change, Inc. Be The Change creates national issue-based campaigns that work to solve society's greatest challenges and change the world. It has two main campaigns: ServiceNation and Opportunity Nation. Both are driven by broad cross-partisan coalitions that inspire culture change and accelerate public policy development to bring about positive changes in our society. On March 23, 2015, in front of a crowd of 200 Hollywood executives, writers and producers, Chelsea Clinton and Jimmy Kimmel teamed up with ServiceNation to unveil an ambitious initiative aimed at convincing the youth of America to spend a year after high school or college serving in their communities through programs like AmeriCorps, a domestic version of the Peace Corps. Following the announcement of the "Serve a Year" campaign at the Jimmy Kimmel Live studio lot in Los Angeles, Clinton taped a segment for Kimmel's show that aired later that evening during Jimmy Kimmel Live!. The "Serve a Year" campaign is based on a similar initiative in which the Harvard School of Public Health worked with Hollywood writers to insert drunk driving messages — along with the term "Designated Driver" — into hit TV shows. With more than 160 primetime programs incorporating the concept into their content over a four-year period, the country saw a 30 percent decline in drunk driving fatalities between 1988 and 1994. In 2008, Be The Change, Inc. partnered with Points of Light Institute, Civic Enterprises, and City Year to host a bipartisan summit on national service and civic engagement and was underwritten by AARP, the Carnegie Corporation of New York, Target Corporation, and "Time" magazine. ServiceNation was launched at the summit, called the ServiceNation Presidential Candidates Forum and Summit, held on September 11–12, 2008 at Columbia University in New York City. The Summit honored and featured the coalition of more than 300 organizations who support the vision of expanding national service opportunities.