Yelland appeared on the BBC "Today" programme and wrote an opinion piece in "The Guardian" on 29 September 2013 arguing for reform of the press and for the Royal Charter on its future to be adopted. Yelland became senior vice-chairman of the PR consultancy firm Weber Shandwick in 2004. He joined Brunswick in 2006. At Brunswick, he advised businesses on media and crisis management. His clients have included Lord Browne, Burberry, Ocado, Norman Foster, Tony Ball, Warner Music Group, Brookfield Multiplex, Tesco, Coca-Cola and Cadbury-Schweppes. In 2015 he left Brunswick to form Kitchen Table Partners which the "Financial Times" reported would counsel individuals as well as businesses. Yelland has written a children's novel about a 10-year-old who tries to hide his father's alcoholism, titled "The Truth about Leo", which was published by Penguin Books in April 2010. He married Tania Farrell in January 1996 at New York City Hall, but the couple divorced in 2004. Tania died from breast cancer in September 2006. Their son, Max, was born in Queen Charlotte's and Chelsea Hospital, Shepherd's Bush, London, in August 1998. Yelland is now married to Charlotte Elston, director of communications at BBC Worldwide. On 30 September 2012 they announced the birth of their daughter in The Times. Yelland said in 2009 that he checked into rehab for alcoholism in 2005 and has not drunk alcohol since. He said his novel was written both for children and adults, and a further theme is that of a young boy who has lost his mother. The book is dedicated to the memory of Tania, and to Max. He is a Fellow of the Royal Society of Arts. He is a board member of the National Society for the Prevention of Cruelty to Children and in 2007 was appointed a Life Patron of the charity. He supports Manchester City Football Club. He was a board member of the National Campaign for the Arts from 2010 to 2012. He became a Trustee of Action on Addiction in 2012. He has been a Patron of the National Association for Children of Alcoholics since 2010.