Such as "The Princess and the Magic Frog", a long-unseen rarity that's so hilariously impoverished, it makes "Jimmy, the Boy Wonder" look like a multimillion-dollar work of art. There's more that a whiff of "Wizard of Oz" wafting through "The Princess and the Magic Frog", from the child who can't find his way home, to the Wicked Witch, er...Wizard, to the search for the end of the rainbow." With the 2004 DVD release, the film began to gain something of a cult "so bad it's good" reputation, for everything from its no-budget sets - to its amateurish costumes and effects - to its unintentionally humorous dialogue and camp performances by the adult character actors. Allmovie and "TV Guide" both gave the film two out of five stars, while describing the film as "charming" and "enchanting" respectively. In a 2009 review of the film, a local film critic for "The Seattle Times" wrote, ""The Princess and the Magic Frog" (1965) was probably made with children as the target audience, but it plays more like something you'd watch at 3 a.m. after a long night of overindulgence." The "kiddie camp" connoisseurs at KiddieMatinee.com described the film writing, ""The Princess and the Magic Frog" (1965), produced and released originally as "At the End of the Rainbow", is a fascinating (albeit threadbare) U.S. fantasy film, very much in the spirit of similar mid-1960s Kiddie Matinee indie product such as "Santa Claus Conquers the Martians", "The Magic Christmas Tree" and "Jimmy, the Boy Wonder". (O)ne wonders if 60's tots would have found this odd fairy tale engaging or excruciating. It looks more than anything like a children's theatre production restaged out in the dull woods. Yet even with a fantasy film told with the bare minimum of production value, the question remains; does it work? The answer, in this case, is yes and no."