The proclaimed aim was to break down religious and cultural differences and thereby reduce conflict. Faiths Act was a project of the Foundation described as an attempt to build a global movement to both "inspire and mobilise" those who believe, in a faith, to address the Millennium Development Goals. The project focused on deaths from malaria. The project known as Faith Shorts was announced in March 2010 for short-length movies which increase "understanding between religions". Awards were presented for the films rated highest. Angela Salt was the Executive Director of the Foundation, which was registered as charity in the UK with Tony Blair as its Patron. The trustees were Robert Clinton, Robert Coke and Jeremy Sinclair. The Foundation was also registered as a charity in the US with the following directors: Alfred E. Smith IV, Linda LeSourd Lader, Ruth Turner, Timothy C. Collins and Tony Blair. Ruth Turner, formerly Director of Government Relations within Tony Blair's Prime Ministerial office, was the first Chief Executive. The Foundation had an International Religious Advisory Council made up of members of what the Foundation considered to be the six major religions. Its role was to advise Tony Blair on the work of the Foundation. Its members were:  "Buddhism"  "Christianity"  "Hinduism"  "Judaism"   "Islam"   "Sikhism"  A major contributor was Ukrainian oligarch Victor Pinchuk through his Victor Pinchuk Foundation. Hugh O'Shaughnessy in "The Guardian" stated that the Foundation "inspires ridicule". He noted that Professor Michel Schooyans of the Catholic University of Leuven and the Pontifical Academy of Social Sciences "accused Blair and his wife of supporting a messianic US plan for world domination." The criticism's focus was that the Foundation's approach amounted to reducing the religions to the same, predetermined common denominator. This meant "stripping them of their identity". Schooyans arguing that "(t)his project threatens to set us back to an age in which political power was ascribed the mission of promoting a religious confession, or of changing it. In the case of the Tony Blair Faith Foundation, this is also a matter of promoting one and only one religious confession, which a universal, global political power would impose on the entire world." The director of the Muslim charity Forward Thinking, Huda Jawad was reported by the BBC as raising doubts about levels of support from many Muslims for the Foundation, given Blair's foreign-policy record.