She went to work at "Vogue" later when Alex Liberman, editorial director for Condé Nast, publisher of "Vogue", talked to Wintour about a position there in 1983. She eventually accepted after a bidding war that doubled her salary, becoming the magazine's first creative director, a position with vaguely defined responsibilities. Her changes to the magazine were often made without Mirabella's knowledge, causing friction among the staff. She began dating child psychiatrist David Shaffer, an older acquaintance from London. They married in 1984. In 1985, Wintour attained her first editorship, taking over the UK edition of "Vogue" after Beatrix Miller retired. Once in charge, she replaced many of the staff and exerted far more control over the magazine than any previous editor had, earning the nickname "Nuclear Wintour" in the process. Those editors who were retained began to refer to the period as "The Wintour of Our Discontent." Her changes moved the magazine from its traditional eccentricity to a direction more in line with the American magazine. Wintour's ideal reader was the same woman "Savvy" had tried to reach. "There's a new kind of woman out there," she told the "Evening Standard." "She's interested in business and money. She doesn't have time to shop anymore. She wants to know what and why and where and how." In 1987, Wintour returned to New York to take over "House & Garden." Its circulation had long lagged behind rival "Architectural Digest," and Condé Nast hoped she could improve it. Again, she made radical changes to staff and look, canceling $2 million worth of photo spreads and articles in her first week. She put so much fashion in photo spreads that it became known as "House & Garment", and enough celebrities that it was referred to as "Vanity Chair", within the industry. Those changes worsened the magazine's problems. When the title was shortened to just "HG", many longtime subscribers thought they were getting a new magazine and put it aside for the real thing to arrive. Most of those subscriptions were eventually canceled, and while some fashion advertisers came over, most of the magazine's traditional advertisers pulled out. Ten months later, she became editor of US "Vogue". Under Mirabella, it had become more focused on lifestyles as a whole and less on fashion. Industry insiders worried that it was losing ground to the recently introduced American edition of "Elle". After making sweeping changes in staff, she changed the style of the cover pictures.