Firefly Express  Firefly Express is an Australian interstate coach operator. Firefly Express' origins can be traced back to 1966 when Frank Bono and George Sita purchased route 406 Footscray–East Keilor. In 1968 Bono took full control. In November 1986 Firefly commenced operating an overnight Melbourne to Sydney service. In July 1987 route 406 was sold to Westrans and the Melbourne charter licences of VIP Express purchased. In December 1987 a daylight service was introduced between Melbourne and Sydney but did not become a permanent feature. In September 1988 an overnight Melbourne to Adelaide service commenced. In July 2011 Firefly commenced operating services between Ballarat, Ararat, Murtoa, Horsham and Nhill under contract to V/Line. Firefly commenced interstate operations using Austral Tourmaster and later HD1 coaches. In the 1990s it purchased double-deck Denning Landseer coaches, some second-hand. Since 1998 it has purchased Scanias with Coach Design and Coach Concepts bodywork, operating 13 as at April 2014, six painted in V/Line livery.