Rara (service)  rara was a music streaming service that operated between December 2011 and March 2015. It offered ad-free, on-demand music streaming from a range of major and independent record labels, including Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group, global rights agency Merlin and independent digital distributors The Orchard, INgrooves Fontana, Believe Digital, [PIAS] and VidZone Digital Media. Launched in December 2011 by British company rara Media Group Limited, the service featured an initial music catalogue of approximately 10 million tracks. As of October 2013, the catalogue offered 22 million tracks and was available in 32 countries. The system was accessible on both PC and Mac via the web with apps for Windows 8, iOS, and Android. A rara "web" subscription provided unlimited music streaming via the web to PC and Mac while a "premium" subscription enabled access to rara mobile apps as well as offline access to music. In between February and March 2015, rara stopped accepting new subscribers and announced that the service was up for sale. Music streaming stopped on March 29.  rara had a catalogue of over 22 million tracks licensed. It provided unlimited on-demand music streaming. Web users could create playlists which were synchronised through the cloud with their other rara devices. rara used a team to curate channels and playlists, categorised by mood, genre, era and currently trending. rara created personalised music recommendations that were both algorithmically generated and hand curated by rara's team. Powered by Dolby Pulse, rara streamed audio on web and via apps at a bitrate of 320 kbit/s.  rara was available on web via PC and Mac and also via apps for iPhone, iPad, iPod Touch, Android and Windows 8 PCs and tablets. The rara web streaming service was launched on 13 December 2011. The rara Windows 8 app was introduced on 23 October 2012. It was the first on-demand music streaming app to launch on Windows 8 apart from Microsoft's own Xbox music service which was bundled with all Windows 8 devices. The rara iPhone app was introduced on 23 October 2012. The rara iPad app was launched on 23 October 2012. The rara Android app was launched on 13 December 2011. BMW ConnectedDrive Online Entertainment was first announced by BMW on 19 May 2013 for BMW 5 Series 2013 facelift models. The first compatible vehicles with Online Entertainment included became available to drive from late July 2013.