This was the peak of the Cartel's influence. Not only were they an effective distributor, but they were having an influence on the music itself, and the rise of "indie". As more of the mainstream retailers began to take product from the Cartel, this gave more exposure to independent labels' releases through these high-street shops. As many of them were the same shops who returned sales figures to the chart pollsters, indie releases featured more highly in the charts. Bill Drummond and Jimmy Cauty of The KLF described the Cartel thus, "The Cartel is, as the name implies, a group of independent distributors across the country who work in conjunction with each other providing a solid network of distribution without stepping on each other's toes. We are distributed by the Cartel." By the time this was published though, the Cartel had already collapsed. At the end of 1988, Red Rhino Distribution Ltd. folded, going into voluntary liquidation in 1989, followed by Fast Forward in early 1990 and Rough Trade in 1991.