The campaign was designed by McCann Erickson. Also in May 2009 the paper relaunched as the "London Evening Standard" with a new layout and masthead, marking the occasion by giving away 650,000 free copies on the day, and refreshed its sports coverage. After a long history of paid circulation, on 12 October 2009 the "Standard" became a free newspaper, with free circulation of 700,000, limited to central London. In February 2010, a paid-for circulation version became available in suburban areas of London for 20p (although many places sell it for 50p). The newspaper won the "Media Brand of the Year" and the "Grand Prix Gold" awards at the Media Week awards in October 2010. The judges said, "[the Standard has] quite simply ... stunned the market. Not just for the act of going free, but because editorial quality has been maintained, circulation has almost trebled and advertisers have responded favourably. Here is a media brand restored to health." The "Standard" also won the daily newspaper of the year award at the London Press Club Press Awards in May 2011. "The Evening Standard" launched a mobile app with US app developer Handmark in May 2010. The range of apps was updated in 2015. In March 2018, editor George Osborne initiated a redesign of the paper, which featured a dropping of the 'London' from the paper's title in a signal of the paper's ambition to have greater national and international influence. The paper also introduced more colourful "sign-posting" for different sections such as news, comment and business, as it was noted by Osborne that it had not been "easy" to find them inside the paper previously. The masthead was also redesigned with a new font, and emojis were added to the paper's five-day weather forecast. In May 2018, James Cusick of openDemocracy alleged the newspaper had been providing favourable news coverage to companies including Uber and Google in exchange for financial sponsorship. In June 2019, the "Evening Standard" announced job cuts. The newspaper's editor is the former Chancellor of the Exchequer George Osborne, who replaced Sarah Sands. Sands replaced Geordie Greig following his departure to "The Mail on Sunday" in March 2012. Veronica Wadley was the newspaper's editor between 2002 and 2009. Max Hastings was editor from 1996 until he retired in 2002. "The London Evening Standard", although a regional newspaper, does cover national and international news, though with an emphasis on London-centred news (especially in its features pages), covering building developments, property prices, traffic schemes, politics, the congestion charge and, in the "Londoner's Diary" page, gossip on the social scene.