When Peng Liyuan visited the Women and Development Foundation on March 25, 2013, she brought three gifts, including a Pechoin cosmetic gift box. Consequently, the company's products increased in popularity, leading to many customers purchasing gift sets. At the same time, the same product series became an immediate success. In 1996, four retirees wanted to afforest the Great Wall, and they contracted 1,200 acres of wasteland at their own expense and planted more than 140,000 trees. However, as the elderly people are too old in nowadays, they could not transport water as before. In addition, in 2007, fraudsters deceived the elders’ ¥300,000 in the name of management. Hence, elders had no economic resources to manage their trees. In July 2011, after learning about the touching stories of the elders, Pechoin cooperated with the China Youth Development Foundation immediately. On 18 August 2011, at the 80th Anniversary of the brand, Pechoin launched the “YongQuanxiangbao" public welfare activities, with the spokesperson Karen Joy Morris. Besides, Pechoin also authorised the e-commerce operations team to set up a particular public welfare group called “YongquanXiangbao” to help the elders achieve the "green dream" and launched the “YongquanXiangbao” series of public welfare activities. On 26 September, 100,000 suits of skin care products were launched on Taobao trial centre and announced that all products would sell in October, the total number of consumer sales would be given to the elders. On 10 October, Pechoin started selling products on Taobao platform and raised ¥300,000 within 50 days.