Foster raised $28,000 in a successful Kickstarter in 2012 which helped to produce a trailer for the film. In September 2013, he began a second round of independent fundraising with a self-run campaign that features creative backer rewards such as Postcards from the Road (Great Big Sea's XX tour) , private lessons "in anything" over Skype, a song performed with the band, "Backer Beer", a cast-signed script or lookbook, a part in the film, a session with the editor, a house concert, or even the chance to beat the director at board games. As an additional fundraising tactic, on April 10, 2014, Foster, Ford, and their band also made a pitch to the Dragon's Den television programme. The episode aired in January, 2015, revealing that the Dragons, Arlene Dickinson especially, accepted the proposal. The feature won much acclaim at the 2014 Whistler Film Festival. ""  The film debuted for Toronto audiences in March, 2015 at the Canadian Film Fest. In the summer of 2015, the film screened at several National and International film festivals including in Shanghai, China, Madrid, Spain, and throughout the provinces of Alberta, Ontario, and British Columbia. . The Cocksure Lads arrive in Toronto on the morning of their first-ever North American tour, go to the venue and, ten minutes later, get into a fistfight and break up. The four Lads scatter, and spend the rest of the day wandering around town getting into misadventures: drinking, fighting, meeting women, taking baths, getting thrown out of pubs, having sex and falling in love. Through the course of these misadventures, they discover what it means to be a band - but can they patch things up before the big show?