By 1980, the Seattle–Tacoma market had become large enough that it could now sustain another VHF commercial television station. Kelly Broadcasting, owners of KCRA-TV in its home city of Sacramento, California, purchased KCPQ from the Clover Park School District for $6.25 million, outbidding Roadrunner Television from Tucson, Arizona, which then owned KZAZ in Tucson (the current-day KMSB, a fellow Fox affiliate). Channel 13 temporarily went silent on February 28, 1980 to facilitate changes in studio facilities and the transmitter. KCPQ's transmitter was relocated to Gold Mountain, a peak located west of Bremerton, where the station erected a new tower to more effectively reach as much the Seattle market as they could under their FCC license to maintain primary service to Tacoma. While the move greatly increased the station's signal footprint across western Washington, it resulted in a somewhat weaker signal in the northern and eastern portions of the market. In promotional advertisements that aired on the station during the early 1980s, popular local celebrities (such as then-Seattle Seahawks player Steve Raible) encouraged KCPQ viewers in these areas to "aim towards Bremerton" with their TV antennas in order to get the best reception from the new transmitter. The station relaunched on November 4, 1980 under its now-familiar "Q13" branding, although for the first several months on the air, it was referred to as "The NEW 13". It used a logo similar to that of sister station KCRA-TV, but with KCRA-TV's green-bordered square converted into a stylized "Q." Channel 13 would also be occasionally referred to on-air as "Puget Sound Television", with an alternate identification image featuring a drawing of a boat within the green "Q" portion of the logo and a jingle sounder of two ship's bells. The bell sounder would be used well into the 1990s. KCPQ also used another slogan at its relaunch: "The Northwest's Movie Channel". Channel 13 ran movies during the midday hours, late nights and weekends, and chose to counter-program the network shows during prime time with uncut versions of feature films, with "limited interruptions". The first film to be shown uncut on KCPQ was "The Deer Hunter", with only two commercial breaks. The station also ran CBS and NBC shows that KIRO-TV and KING-TV respectively preempted, including "CBS Late Night", NBC's Saturday morning cartoons and select game shows from both networks.