Madison Genesis  Madison Genesis was a British-based professional road cycling team, registered at UCI Continental level and competing in domestic and European competitions between 2013 and 2019. Founded in 2013, the team was announced in July 2012 as a platform for developing UK road cycling talent. Team manager Roger Hammond stated that the team's success would be judged on how many riders progress on to the next level of UCI Professional Continental or World Tour racing. Since, Alex Peters – one of Hammond's first signings – joined world tour Team Sky for 2016, while Scott Davies joined Dimension Data for 2018. Tom Scully progressed from Madison Genesis in 2014-15, to professional continental team Drapac in 2016 and rode for world tour Cannondale-Drapac in 2017 and in 2018 EF Education First-Drapac p/b Cannondale. Mark McNally joined professional continental squad Wanty Groupe Gobert in 2016. In 2018 Connor Swift took the team's biggest victory to date, becoming British national road race champion. In 2019, Swift joined UCI Pro Continental team Arkéa–Samsic midseason, while Matt Holmes and Jon Dibben signed for World Tour team Lotto-Soudal at the end of the year. The team announced it would cease racing at the end of the 2019 season. Brainchild of Madison CEO Dominic Langan, Madison Genesis was born in early 2012. Langan enlisted the advice of consultant Anthony McCrossan to help set up the team. Roger Hammond was chosen as team manager when McCrossan and Madison marketing director Kellie Parsons met. They exchanged folded pieces of paper – both containing the name of their preferred choice for the role – both reading Hammond. Hammond was hired and ten riders were signed to compete in the 2013 season. In year one the team would finish second at the Tour Series, with wins for Ian Bibby at the London Nocturne and Dean Downing at the Beaumont Trophy. Ahead of 2014, Hammond expressed how changes in personnel would improve the squad. Another second place at the Tour Series in 2014 was supplemented with a stage win at the An Post Ras for Liam Holohan, while Alex Peters won the under-23 general classification at the same race. In 2015 Madison Genesis enjoyed its strongest season, which culminated in winning the Pearl Izumi Tour Series – along with Erick Rowsell taking eighth in the Tour de Yorkshire. Hammond's analysis revealed a team on the up. Madison Genesis finished 2015 wearing the King of the Mountains jersey for three stages of the Tour of Britain, which produced a memorable battle until the final climb, where Hammond sent the entire squad to the front of the peloton, to chase the breakaway and try to regain the jersey.