Built on the theme "Design is for everyone", fashion was brought to life in library@orchard, Singapore’s award winning and only Design Library centered on lifestyle, design and the applied arts. Representing the best of Asian interpretations of haute couture and street fashion, this showcase celebrates the unique styles and diversity around the ASEAN region. The added feature of a pop-up store allows guests to try and buy the pieces as shown on the runway immediately, right after the show. Through this platform, it promotes further cross cultural and creative collaboration while achieving mainstream regional awareness for fashion designers and models. It also hopes to nurture up-and-coming local fashion designers and models with the aim to foster a deeper understanding and appreciation of the fashion industry in the region. On 10 November 2019, Silk Road International Fashion Week presented the Fashion Design Award to Hayden Ng, the Premier Founder of the ASEAN Fashion Designers Showcase and the HAYDEN brand, for his fashion design works. Hayden has contributed charity work to various causes. In 2009, he and Miss Universe Singapore 2009, Rachel Kum travelled to Sri Lanka to raise funds for the National Thalassaemia Centre Kurunegala. In 2011, Hayden dressed all the female singers in SING SING SING Wonderful 80′s – 星 星 星 再献 80′s to raise funds for the Home Nursing Foundation. In 2012, Hayden, together with Courts + O’Connor & Friends, presented a charity fashion show featuring pageant title holders from Thailand, Malaysia and Singapore, to raise funds for Eden Centre for Adults and Eden Children’s Centre, both under the care of Autism Association (Singapore).