The airline was expected to start operating in December 2012, but then launched ahead of schedule on 3 July 2012. In March 2012, another Asian Jetstar branded airline was announced, Jetstar Hong Kong, a strategic partnership between Qantas and China Eastern Airlines, which was expected to commence operations in 2013. Although it took delivery of aircraft, Jetstar Hong Kong never commenced operations due to a revoked licence application. In November 2013, Jetstar moved its head office from Melbourne's CBD to the suburb of Collingwood. In February 2014, Jetstar signed a codeshare agreement with Emirates Airlines as a continuation of the agreement between Emirates and Qantas, Jetstar's parent airline. In mid-2014, the Australian Competition and Consumer Commission (ACCC) took legal action against Jetstar and competitor Virgin Australia in respect of drip pricing. In November 2015 the Federal Court of Australia found that the ACCC's claims that the two airlines engaged in misleading and deceptive conduct by carrying out drip pricing were proven. In June 2015, Jetstar announced that it would commence regional services in New Zealand, beginning in December 2015. The new services would be flown by five turboprop Bombardier Dash 8s operated by Eastern Australia Airlines—one of Qantas' subsidiary regional airlines—under the Jetstar brand. At least four new destinations would be served initially, with Hamilton, Rotorua, New Plymouth, Napier, Palmerston North, Nelson and Invercargill named as the cities under consideration. On 31 August 2015, Jetstar announced it had selected the first four regional centres it would serve at the commencement of operations on 1 December; these were Napier, Nelson, New Plymouth and Palmerston North. All four cities have services to Auckland; Nelson also has services to Wellington. Jetstar ceased all its regional services in New Zealand in November 2019. Jetstar Airways has codeshare agreements with the following airlines:  , the Jetstar Airways fleet consists of the following aircraft:   From 2004 to 2006, the airline's mascot, "Julie The Jetstar Girl", was played by actress Magda Szubanski. The advertising slogan of Jetstar is "All day every day low fares". In 2006, the jingle "Let's Fly Jetstar tonight" and the use of Szubanski ceased and was replaced with "It's All About Choice / Fly Away" (later "Low Fares, Good Time"). Jetstar Airways was the major sponsor of the National Rugby League team, the Gold Coast Titans from 2008 until 2012.