“My main effort has been aimed toward avoiding fights,” he said. “So much of the work of a city administrator is a matter of public relations or human relations.” Rosenblatt learned to compromise after the defeat of the Omaha Plan, a massive — and expensive — public improvement proposal in 1958. He was able to convince voters to approve bond issues for the most crucial needs, such as sewage treatment plants. The mayor was proud of the 20 percent growth Omaha recorded through annexations. The Interstate highway system was started in Omaha during his term. In June 1961, just after James Dworak had assumed the mayor's office, Rosenblatt received a lifetime pass to the stadium he built. Three years later the city council voted unanimously to name it Rosenblatt Stadium. Ironically, as head of the Chamber of Commerce Sports Committee in 1963, Rosenblatt appointed a subcommittee to review the possibility of a downtown stadium. Parkinson's disease had started to slow Rosenblatt late in his mayoral term. He underwent brain surgery procedures and drug interventions, but the disease persisted. Rosenblatt died at age 71 on October 29, 1979, and was buried at Beth El Cemetery in Ralston. Rosenblatt was married to the former Freeda Brodkey (1911–1973) for 39 years. His son, Steve, served on the Omaha City Council from 1973 to 1981 and as a Douglas County commissioner from 1981 to 1995, and later relocated to Phoenix, Arizona.