In order for a genuine transformation of consciousness to take root, it was believed that such structural changes had to be accompanied by a conversion in people's social relations and values. Believing that the attitudes in Cuba towards race, women, individualism, and manual labor were the product of the island's outdated past, all individuals were urged to view each other as equals and take on the values of what Guevara termed ""el Hombre Nuevo"" (the New Man). Guevara hoped his "new man" to be ultimately "selfless and cooperative, obedient and hard working, gender-blind, incorruptible, non-materialistic, and anti-imperialist". To accomplish this, Guevara emphasized the tenets of Marxism–Leninism, and wanted to use the state to emphasize qualities such as egalitarianism and self-sacrifice, at the same time as "unity, equality, and freedom" became the new maxims. Guevara's first desired economic goal of the new man, which coincided with his aversion for wealth condensation and economic inequality, was to see a nationwide elimination of material incentives in favor of moral ones. He negatively viewed capitalism as a "contest among wolves" where "one can only win at the cost of others" and thus desired to see the creation of a "new man and woman". Guevara continually stressed that a socialist economy in itself is not "worth the effort, sacrifice, and risks of war and destruction" if it ends up encouraging "greed and individual ambition at the expense of collective spirit". A primary goal of Guevara's thus became to reform "individual consciousness" and values to produce better workers and citizens. In his view, Cuba's "new man" would be able to overcome the "egotism" and "selfishness" that he loathed and discerned was uniquely characteristic of individuals in capitalist societies. To promote this concept of a "new man", the government also created a series of party-dominated institutions and mechanisms on all levels of society, which included organizations such as labor groups, youth leagues, women's groups, community centers, and houses of culture to promote state-sponsored art, music, and literature. In congruence with this, all educational, mass media, and artistic community based facilities were nationalized and utilized to instill the government's official socialist ideology. In describing this new method of "development", Guevara stated:  A further integral part of fostering a sense of "unity between the individual and the mass", Guevara believed, was volunteer work and will.