W. Kip Viscusi  William (W. Kip) Viscusi (born 1949) is an American economist whose primary fields of research are the economics of risk and uncertainty, risk and environmental regulation, behavioral economics, and law and economics. Viscusi is the University Distinguished Professor of Law, Economics, and Management at Vanderbilt Law School where he and his wife, Joni Hersch, are the founders and co-directors of the Ph.D. Program in Law and Economics. Prior to his appointment at Vanderbilt, Viscusi was the first John F. Cogan, Jr. Professor of Law and Economics at Harvard Law School and Director of the Harvard Program on Empirical Legal Studies. Viscusi is the author of "Pricing Lives: Guideposts for a Safer Society". Viscusi graduated from St. Xavier High School in Louisville, Kentucky, in 1967 and was inducted into the school's Hall of Honors in 2007. Viscusi was the recipient of the 2015 Outstanding Alumnus Award from St. Xavier. Viscusi majored in economics and earned an A.B. degree "summa cum laude" from Harvard College in 1971, where he was a member of the Phi Beta Kappa Society. His undergraduate thesis, which was directed by Richard Zeckhauser, won the 1970–1971 Allyn A. Young Prize for best Harvard undergraduate economics thesis. Viscusi also earned a M.P.P. in Public Policy in 1973, an A.M. in Economics in 1974, and his Ph.D. in Economics in 1976 all from Harvard University. His dissertation, which was chaired by Nobel laureate Kenneth Arrow, won the 1975–1976 David A. Wells Prize for best Harvard economics Ph.D. dissertation in 1975–1976. Kip Viscusi is Vanderbilt University's first University Distinguished Professor. Prior to joining the Vanderbilt law faculty in 2006, Viscusi was the first John F. Cogan, Jr. Professor of Law and Economics at Harvard Law School from 1996 to 2006. He was also the Director of the Harvard Program on Empirical Legal Studies during that period. Previously, he was the Olin Visiting Professor of Economics in 1995 at Harvard Law School. Viscusi was the George G. Allen Professor of Economics at Duke University from 1988 to 1996, Professor of Economics at Northwestern University in 1985–1988, and the Olin Visiting Research Professor of Economics at the University of Chicago in 1985–1986.