Elvira appeared nightly at the park, live on stage with a Halloween-themed musical comedy revue similar to her "Mamma's Boys" act from the 1970s. The Elvira character rapidly evolved from obscure cult figure to a lucrative brand name and "Mistress of all Media", spawning many products throughout the 1980s and 1990s, including Halloween costumes, comic books, action figures, trading cards, pinball machines, Halloween decor, model kits, calendars, perfume and dolls. She has appeared on the cover of "Femme Fatales" magazine five times. Her popularity reached its zenith with the release of the feature film "Elvira, Mistress of the Dark" (co-written by Peterson) (1988). In September 2010, "Elvira's Movie Macabre" returned to television syndication in the United States, airing on This TV. This revival saw Elvira hosting public domain films. 26 episodes were produced; six were left unaired but found a home on both DVD and iTunes.  "13 Nights of Elvira" was produced for Hulu by Brainstorm Media. A new episode streamed each day through Halloween. The series teamed with film distributor Full Moon Features; it provided the majority of the films chosen for the series. In 2004 Time Life released a series of three special Elvira DVDs titled "Elvira's Horror Classics" which was done in a similar fashion to "Movie Macabre". Each DVD had two films and they were later released in a box set titled "Elvira's Box of Horrors". The films featured were all in the public domain. They included:   Shout! Factory has released a small number of "Movie Macabre" episodes to DVD, in both single and double feature format. The DVDs allow the material to be shown complete with Elvira's interruptions or uninterrupted. Unlike the original broadcasts, the original films are complete and uncensored. Following the revival of "Elvira's Movie Macabre" in 2011, E1 Entertainment began releasing episodes of the new series on DVD. Unlike the Shout! Factory editions, these releases were released in their edited format as aired in syndication.