These were being demonstrated across Europe and the US during December 1993. The change in length was not accidental. With most of the mass distributed at the ends of the skis, the rotational inertia was considerably higher and the skis were difficult to rotate under the foot. Additionally, as was discovered by Groswold and Hiatt half a century earlier, with so much force being applied at the end of the skis, they had to be much stronger under the waist. The solution was simply to make the ski considerably shorter, reducing the moment arm and counteracting these effects. Skis quickly evolved to shorter lengths; 190 to 210 cm were typical lengths for men's skis prior to the parabolics, and generally 160 to 170 cm after. Other companies were aware of the SCX, and several had already been working on a radical sidecut designs of their own. In particular, Atomic had been developing a similar concept known as the S-Ski, and had shown it at US trade shows during the winter of 1993. However, the market was already in the midst of a major change to the "cap ski" construction method, sparked off by the Salomon S9000 in 1990. All of the major manufacturers were introducing cap ski designs of their own, and had little interest in another radical change at the same time. This was not the only problem; the ideal design featured tips and tails that wouldn't fit in conventional presses, and the presses that were wide enough were busy producing snowboards. The concept was not only ignored, but actively dismissed as a fad or gimmick. Elan, however, had introduced a cap ski of their own shortly after the S9000. They built the SCX on these lines, thereby combining all of the latest features in a single ski. This left Elan in the undisputed lead introducing the new shape. When describing the turns the SCX produced, Franko used the term "parabolic". The term immediately caught on, and became so popular that every ski like it was soon called "a parabolic". Every mention of the term led back to the SCX, providing excellent visibility for the company. When it hit the stores during the winter of 1993, it was named "ski of the year" in the trade press. By 1994 a number of smaller companies had introduced parabolic skis of their own, including the Atomic S-Ski and similar Kneissl Ergo (which developed from Olin's earlier models). Fischer joined the fray with the 15 mm sidecut Ice and there was a similar model from Head, the Cyber 24.