To him, that mission includes a secondary market and the ability of investors to select the deals they are most interested in, at lower cost. He is a regular speaker at conferences and in news programs regarding real estate technology. Williams is a fan of LSU football. He lives in Greenwich Village. He has discussed his mission as an entrepreneur of color in a field that suffers "an outsized lack of diversity" and says "I've never let anyone outwork me." In a 2019 CNN interview, he stated his goal to be judged on his performance alone: "at the end of the day, it's about results and what you're able to deliver, not about the color of your skin."