The band also began recording a new studio album in October, and in December formed their own record label, STC Recordings. STC stands for "Straight Talk Company", as Bowes says "I give you the news the same way; whether it's good or bad, I give it to you straight". "Shooting at the Sun" received a limited release online in March, and was later released throughout Europe in August by Frontiers Records. The album did not register on the UK Albums Chart, but did spawn the UK Singles Chart top 50 single "Loser". The band toured in promotion of the album throughout much of the rest of 2003, and early 2004. Thunder recorded their seventh studio album between June and August 2004, as well as playing a number of European festivals in July. The album was recorded at Chapel Studios in South Thoresby, produced by Morley and engineered and mixed by Rupert Coulson. In November the band supported Deep Purple alongside Peter Frampton on a tour of the UK, before "I Love You More Than Rock 'n' Roll" was released as a single and reached number 27 on the UK Singles Chart. "The Magnificent Seventh" was released in the UK on 21 February 2005 and a day later in Europe, debuting at number 70 on the UK Albums Chart and number 5 on the UK Rock & Metal Albums Chart. The album was released a month later in Japan, and in mid-April internationally on iTunes. The Magnificent Seventh Tour started in the UK in March, followed by European dates in April and June, a Japanese leg running into July, a second string of shows in Europe in December, and a return to the UK the following January. The band's eighth studio album, "Robert Johnson's Tombstone", followed in October 2006, peaking at number 56 on the UK Albums Chart. The album's only single, "The Devil Made Me Do It", was the group's 18th (and to date, latest) single to reach the top 40 of the UK Singles Chart. Touring for the album commenced in the UK in November, followed by European shows in March 2007, a number of festival appearances in the summer, and three dates in Japan in September. In October 2007, the band released the first in a series of extended plays (EPs) – "Six of One..." – which featured three previously unreleased studio tracks and three live recordings from the UK tour the previous November. The follow-up, "...Half a Dozen of the Other", was issued in April 2008 and also featured three studio tracks and three live recordings.