Red Velvet promoted the song on several music programs in South Korea including "Show! Music Core", "Music Bank" and "Inkigayo". The group received five music show trophies for the song. "Zimzalabim" debuted at number 14 on the Gaon Digital Chart and peaked at number 11 the following week. The song debuted at number 8 on the "Billboard" K-pop Hot 100 before reaching number 4 in its second week. It became the group's fourteenth consecutive top-ten single on the World Digital Song Sales chart, reaching number 10 three weeks after its release. Moreover, "Zimzalabim" reached the weekly charts in Singapore and New Zealand, becoming their first entry on the latter chart.