In 2017, UK retail sales in November grew faster than in December for the first time   In Mexico, Black Friday was the inspiration for the government and retailing industry to create an annual weekend of discounts and extended credit terms, El Buen Fin, meaning "the good weekend" in Spanish. El Buen Fin has been in existence since 2011 and takes place on November in the weekend prior to the Monday in which the Mexican Revolution holiday is pushed from its original date of November 20, as a result of the measure taken by the government of pushing certain holidays to the Monday of their week in order to avoid the workers and students to make a "larger" weekend (for example, not attending in a Friday after a Thursday holiday, thus making a four-day weekend). On this weekend, major retailers extend their store hours and offer special promotions, including extended credit terms and price promotions. The concept was imported in Romania by and Flanco in 2011 and became bigger each year. The two reported the biggest Black Friday sales in 2014. eMAG sold products worth some 37 million euros while Flanco's sales totaled 22 million euros. Hundreds of retailers announced their participation in the 2015 campaign. In 2015, 11 million Romanians say they have heard about Black Friday which is 73% of the 15 million people target segment. 6.7 million plan on buying something on biggest shopping event of the year in Romania. In Romania, Black Friday is one week before the US Black Friday. Black Friday is little known in India, as its shopping seasons are different. The busiest times for shopping in India (and hence the times with the biggest discounts) tend to be Diwali, followed by regional festivals like Ugadi, Dussehra, and Pongal in South India, Ganeshotsav in Maharashtra, Baisakhi in Punjab and Onam in Kerala. Over the past decade, Independence day sales (on 15 August) have become a large attraction, though most sales in India last for a period of one week. The growing number of e-commerce websites and large retail shopping centers has contributed to such sales. The big e-commerce retailers in India are trying to emulate the concept of shopping festivals from the United States like Black Friday and Cyber Monday. Flipkart, Snapdeal and Amazon have been offering discounted products on the major festivals in India. December witnesses the Great Online Shopping Festival (also called GOSF) for three days where people shop from all the major e-commerce players and large FMCG brands. From 2015, Google has now stopped the GOSF.