He would go on to appear semi-regularly on holiday-themed special editions of NBC-TV's "Today Show" with the series' first host/interviewer, Dave Garroway, during the 1959 TV season. Originally called variously "Gene London's Cartoons & Stuff", "The Wonderful World of Gene London", and "Cartoon Corners", the format for "The Gene London Show" changed over the years. At first, London worked for a general store that was located next to a confetti factory. His boss was the stingy Mr. Dibley, a.k.a. "Old Dibble-Puss" (who paid London 3½ cents per week). London's character used his imagination to try to escape his humdrum existence. A golden fleece he discovered provided him with a ready source of magic. London had a crush on his employer's daughter, Debbie Dibley. Alas, Debbie moved to Hollywood, returning him to his lonely, but imaginative situation. Later the program shifted to the haunted Quigley mansion located next door, accessible via a secret tunnel (the mansion's exterior establishing shot was just a model) with stories and plots centering on ghosts, UFOs and aliens. During this period there were a series of public service exchange programs produced by CBS. In these programs, London played a reporter whose beat coverage included stories from children (trying to improve the paper's circulation). When "Cartoon Corners" was cancelled, London moved to New York City and became involved in the fashion industry as a dress designer. Until 2001, London operated a retro clothes shop called 'Gene London: The Fan Club' on Manhattan's West 19th Street. In later years, London served as a Hollywood and Broadway fashion consultant and spokesman for the Mikimoto brand of jewelry. As a hobby, London collected costumes worn by movie celebrities (some 60,000 gowns, dresses and fashion accessories). In July 2002, at the age of 71, London exhibited more than 50 pieces of his Hollywood gown collection at "Gene London Presents: Hollywood Glamour" at the Showboat Casino Hotel in Atlantic City. On May 17, 2003, he once again displayed his gowns at the 80th anniversary celebration of the Old Academy Players in Philadelphia (East Falls), PA. The exhibit included a deep red dress with plunging neckline and fur-trimmed sleeves worn by Philadelphia-bred actress Grace Kelly (a.k.a. Princess Grace of Monaco) in the Oscar-winning film "The Country Girl" (1954).