These representations create in turn social injunctions that position sexual activity as a marker of fulfillment, a discourse already affecting younger people and amplified by various products, pills, and available medical treatments. Research conducted in the social sciences changes the miserable depiction often made of elders' sexuality. Quantitative and qualitative studies show that sexual satisfaction can improve with age, and they present data such as the following. Half of women are sexually active into old age. Widows either stop any kind of sexual activity, find a new male partner, or choose not to reproduce the same kind of relationship where they take care of a man, instead entering into a nonresidential relationship with a man or in a relationship with another woman, for example. Women and gay men sustain the most pressure to live up to beauty ideals associated with youth. LGBT people suffer from invisibility in retirement homes and assisted-living facilities. To many, "The Golden Girls" was groundbreaking in its depiction of healthy active sexual lifestyles and frank sexual discussion among seniors. The concept of active sexual relationships between older people has in recent years become a more mainstream topic. The film "Something's Gotta Give" starring Jack Nicholson and Diane Keaton explores the relationship that develops between two people in later life. The HBO series "Tell Me You Love Me" has caused controversy by showing several explicit sex scenes involving two senior citizen actors on the show, Jane Alexander and David Selby. Presently old aged sex is understood and increasingly accepted in society. On a related topic, intergenerational relationships, also quite taboo, were the focus of the film "Gerontophilia" (between a very old and a very young man), and in the last years many TV shows represented "cougars" (middle age women with younger men), for example "The Cougar" and "Cougar Town". The Netflix original, "Grace and Frankie", features Jane Fonda and Lily Tomlin as two elderly women recently divorced from their husbands seeking guidance through life with the help of each other. Not only does the show highlight their sexual quests and struggles with their new partners, it also mentions their new partnered business seeking venture to encourage personal, private intimacy for women their age. The "Ménage à Moi," as they have it named, is a vibrator targeting elderly women to use for sexual satisfaction, and the show features the struggles surrounding marketing such a product.