Social media sites like Facebook have many photo contest and pageant pages where contestant's photos are judged by how many "likes" they receive. There is a website devoted to this type of pageant program. Unlike the live or on-stage counterparts, contestants in an online pageant submit an application and photographs or videos for judging. Judging criteria can include past pageant achievements, numeric scale ratings and essays. Winners may be awarded virtual prizes such downloadable certificates and being featured on a pageant's website or physical prizes and gifts such as tiaras, sashes, medallions, toys and more. Entry fees typically range from $5 to $80 depending on the type, level and scope (local/state/national/international). Many are seasonal or theme-based. Others may be a counterpart to a live or on-stage event. Some pageants are created to generate profit for the business venture while others are run as non-profit organizations. Typically, non-profits have low entry fees and sponsor a charity or other humanitarian organization. The average cost of a pageant depends on a few factors such as whether the pageant is glitz or natural, if the pageant is a local, state or national pageant, the pageant's distance from the contestants' home, and costuming requirements. Entry fees can range from free to many hundreds of dollars. Additionally, optional events or side awards may be offered for an upcharge as well. Many pageants offer a "Supreme" title which can include hundreds to thousands of dollars in cash or savings bonds as an added incentive to enter every category. Typically, Supreme titles are only available to those who enter a certain number of optional events. Many pageants are held in hotels and require contestants to stay on-site for at least one day or more due to the pageant schedule. Hotel rooms for pageants generally range from $99–179/night depending on where the hotel is located. In a glitz pageant, makeup and hair are typically done by a professional makeup artist. Natural pageants do not generally require a professional makeup artist or hair dresser although some girls choose to use them in the older age divisions. Dresses and themed costumes can cost from $50 to $8000, depending on the designer, the amount of adornment on the garment and whether the gown was rented, purchased used or purchased new. Many pageant moms pride themselves on making most of their child's pageant wardrobe as a cost-saving measure. Additionally, some parents hire pageant coaches to teach their child professionally choreographed routines and/or work with them on interview questions/answers.