He was replaced by former Deputy Chief Executive Graham Case, who was in turn replaced in early 2016 by Tim Pethick who left in 2018. The current CEO is Martin Talbot. In 2003, a study by Food Standards Agency of 33 cod liver oil manufacturers found that Healthspan's was the most pure. On August 30, 2011, Healthspan supported Dr. Roger Allsopp as he became the oldest person man to swim the English Channel at the age of 70 years and four months, finishing his swim in 17 hours and 51 minutes. Allsopp swam to help raise money for Hope for Guernsey and Wessex Medical Research, and Healthspan and its customers ultimately raised over £400,000. Healthspan is also the sponsor of the Excellence in Marketing award at the Guernsey Awards for Achievement, given to businesses that develop and implement solid marketing strategies or campaigns for products or services that meet market needs. In 2004, Healthspan began to invest in the tourism industry in the Channel Islands, with the purchase and refurbishment of three hotels - the Braye Beach Hotel on Alderney, and the Fermain Hotel and the 37-room La Favorita in Guernsey - under the name of Healthspan Leisure. The company made it possible for tourists to book the hotels directly through their existing call centers. The same year, it also acquired Rockhopper Airlines, which flies from and within the Channel Islands to the United Kingdom and Europe, changing the airline's name to Blue Islands. While Healthspan was exploring the possibility of a sale in 2011, Healthspan Leisure was renamed as the Vista Hotels Group. In 2008, Healthspan was criticized by "Sky News" who asked a panel of experts to take the Nutriprofile, the company's dietary questionnaire, entering in a healthy diet. The experts felt that the company was suggesting more supplements than were actually needed. Healthspan responded that the "Recommendations on diet and lifestyle in the Nutriprofile are scientifically validated." Healthspan has also been criticized by the Advertising Standards Authority (ASA), who have made rulings against the company on several occasions for claims made about the company's products. In 2007, a patent was filed for a mailing carton by Healthspan Limited, with the names Derek Steven Coates, Christopher John Colmer and Ian Edwards listed as the inventors. The carton design stores flat and folds up to ensure the safe delivery of its contents.