Following the announcement, an Instagram account for the project was launched. One week later, it was announced that To whom it may concern. would be releasing the single on 10 March. The iamamiwhoami YouTube channel uploaded a teaser for the accompanying music video for "Samaritan". The official music video was released on 10 March on the same channel. On 2 June 2017, the second single "Not Human" with its accompanying music video followed. A third single, "Simmer Down", was released on 6 October 2017. A fourth single, "Gone", was released on 24 November 2017, followed by an announcement of ionnalee's third studio album, "Everyone Afraid to Be Forgotten". The album was released on 16 February 2018 on her label To whom it may concern. On the same day, she revealed an album visual feature film directed by Lee herself alongside director of cinematography and head producer John Strandh to accompany the album. On 2 February 2018, ionnalee launched a campaign on Kickstarter to fund a world tour for "Everyone Afraid to Be Forgotten". The pledges included things from universal tickets to the city of choice of the pledger, ionnalee merchandise, props from iamamiwhoami and ionnalee visual projects, to a unique, life-sized, handmade bust, crafted by ionnalee herself. The campaign reached 100% funding within five days, gathering the amount of 375,000 SEK. Later on, more stretch goals were added, in order to bring the tour to more cities. On 15 March 2018, the campaign came to its close, with a total of 750,187 SEK raised. The tour started on 9 May 2018, at Heaven, in London, and in the course of 2018, will spread across Europe, North and South America. On 3 February 2019, ionnalee announced the release of a new single "Open Sea" set to be released on 8 February 2019.