One of the celebrities, Elvis Costello, ultimately proves to be a match and saves Milton's life himself. Devon Banks comes back at Jack with a revenge plan involving the United States government trying to shut down GE. Jack is able to get out of it, however. Jack is described by his assistant Jonathan as being the "best gift giver in the world." One year, Jonathan bought Jack a $95 bottle of olive oil for Christmas and in return Jack had Jonathan's sister released from a North Korean jail. When Liz and Jack finally agree to exchange gifts, they agree on spending zero dollars for each other (with both trying to one-up the other). Jack has Jonathan drive all over Pennsylvania to find a program of Liz's production of "The Crucible", framed in wood from her stage and not reimbursing Jonathan for gas. Liz calls in a bomb threat at Penn Station (getting Frank, Toofer, and Lutz arrested in the process) to keep Jack's high school crush, Nancy, in town. Finally, Jack brings in Liz's childhood crush, Larry Wilcox (in-costume as Jon Baker), as a date for her. Donaghy's goal is to lead "the General" and become CEO of General Electric, like his mentors Geiss and Jack Welch. This appears to become impossible in 2010 when he learns from his girlfriend Avery that Philadelphia-based cable company Kabletown has bought NBC from GE. At first, Jack doubts the story because he hasn't heard anything, but then he finds out from Welch that the sale is happening and that Geiss is dead. Jack connects with an old colleague from GE who left to join Kabletown, and discovers that NBC's new owners don't make anything, they get over 90% of their revenue from men ordering porn on demand. This worries Jack, until he has an idea for Kabletown to create "porn for women," essentially women paying to have men on their TV screens listen to them talk and nod approvingly. Still, Jack is less than satisfied at Kabletown, in large part because the company manufactures no tangible goods. He misses his days developing products and visiting factory floors during his tenures in GE's poisons, plastics, and microwave ovens divisions. He attempts to remedy his malaise by convincing Kabletown's chairman, Hank Hooper, to increase corporate synergy by establishing a subsidiary, Kouchtown to manufacture couches and market them to NBC's & Kabletown's viewers. Comically sub-par American craftsmanship and production values, however, doom his initiative.