At the "Ring of Honor Wrestling" tapings in May, Edwards introduced the "10 Minute Hunt", where if his opponent can either defeat Edwards within 10 minutes or last 10 minutes, they would receive a future ROH World Television Championship match. During a match at the "Ring of Honor Wrestling" television tapings on July 16, Davey Richards lost to Roderick Strong after refusing assistance from Shane Hagadorn, the manager of The American Wolves. Afterwards, Richards attacked Hagadorn when Hagadorn claimed credit for making Richards the best wrestler in the world, and Edwards sided with Richards, ending their association with Hagadorn. On September 8, 2010, Ring of Honor announced that Edwards had signed a contract extension with the company. Later that week, he successfully defended the ROH World Television Championship against two members of The Embassy. He defeated Erick Stevens on September 10, before defeating Shawn Daivari at Glory By Honor IX the following night. On November 12, 2010, Edwards won the 2010 Survival of the Fittest tournament. He defeated Chris Hero in the first round to advance to the final, a six-man elimination match, in which he last eliminated Kenny King via submission to win. The following month on December 9, Edwards defeated Mark Briscoe to retain the ROH World Television Championship at the "Ring of Honor Wrestling" tapings, before losing it to Christopher Daniels at the second night of television tapings the following day. On March 19, 2011 at "Manhattan Mayhem IV", Edwards defeated defending champion Roderick Strong to win the ROH World Championship for the first time. His victory made him the first person to win the ROH Triple Crown, having held the World Tag Team, World Television and World championships in the promotion. Edwards made his first title defense on April 1, defeating Christopher Daniels at the first night of Honor Takes Center Stage to retain the championship. On June 26 at Best in the World 2011, Edwards lost the ROH World Championship to Davey Richards. Edwards then faced Roderick Strong in a "Ringmaster Challenge" two out of three falls match at Death Before Dishonor IX in September, with the winner earning a guaranteed match for the ROH World Championship. With one decision each, Edwards and Strong competed in a 15-minute Iron Man match for the third decision, which Edwards won during overtime. In order to prepare for his World Championship match, Edwards began training with Dan Severn to counter Richards' mixed martial arts moves. At Final Battle 2011, Severn accompanied Edwards to the ring for his rematch with Richards, in which Edwards was unsuccessful in regaining the ROH World Championship.