The Panel reported in July 2009 with recommendations to improve social mobility by acting at every life stage – including through schools, universities, internship practices and recruitment processes. In 2007, Milburn became a paid advisor to PepsiCo and sat on its nutritional advisory board. By the time he stood down from parliament, Milburn had an income at least £115,000 a year from five companies. In June 2009, he told his local party he would not be standing at the 2010 general election, saying: "Standing down as an MP will give me the chance to balance my work and my family life with the time to pursue challenges other than politics." Despite the change of government following the May 2010 General Election, it was reported in August 2010 that Milburn had been offered a role in the Conservative-Liberal Democrat coalition as "social mobility tsar". Although not officially politically-affiliated, the role would involve advising the government on how to break down social barriers for people from disadvantaged backgrounds, and help people who feel they are barred from top jobs on grounds of race, religion, gender or disability. Milburn provoked criticism from former Cabinet colleague John Prescott, and his former ally Andy Burnham, for advising the government. However, David Miliband defended Milburn claiming that he was serving the country and was not working for the Coalition Government. In 2011, Milburn was asked by Andrew Lansley to chair the new clinical commissioning board, as part of the Coalition Government's health reforms but he rejected the offer labelling the reforms as "privatization", "cuts" and a "car crash". In 2011, Milburn contributed to "The Purple Book" (alongside other key figures in the Labour Party such as Ed Miliband, Peter Mandelson, Jacqui Smith, Liam Byrne, Tessa Jowell, Tristram Hunt, Stephen Twigg, Rachel Reeves and Liz Kendall). In the book, he called for the Labour Party to adopt a policy of "educational credit", a system whereby lower and middle-income families whose children attend failing schools can withdraw their children and get funding, worth 150% the cost of education at the failing school, in order to pay for a place at a higher achieving school for the child, with the money coming from the budget of the failing school. The policy was rejected by the leftwing MP Michael Meacher but was welcomed by Labour's Shadow Education Secretary Stephen Twigg and other shadow cabinet members. In 2012, a senior Number 10 adviser called for Andrew Lansley to be "taken out and shot" for introducing the Health and Social Care bill despite widespread opposition, and that Alan Milburn should be ennobled and join the coalition government as Secretary of State for Health.