An experimental silver, blue and orange livery carried by 158867 evolved into a dedicated silver and navy livery for the flagship Alphaline fleet. The rest of the fleet began to receive an array of different promotional liveries featuring locations from the company's operating area. The shortened Wales and West name was adopted to replace the original identity of South Wales & West Railway, with various updates to the company logo taking place. In 2000 the Strategic Rail Authority announced its intention that a single all-Wales franchise should take over the majority of rail services in Wales. Accordingly, the Wales and West brand was withdrawn in October 2001 and services were redistributed between franchises and rebranded as follows: