SM Culture & Contents  SM Culture & Contents (; SM C&C) is a South Korean advertising, production, travel and talent company under SM Entertainment. The company operates as a talent agency, television content production company, theatrical production company and travel company. Founded in July 1987 as Intercontinental Travel Co., Ltd. ( "Inteokeontinental Yeohaengsa"), it merged with golf ball maker Volvik Inc. () in November 2006 to become BT&I Co., Ltd. In May 2012, it was acquired by SM Entertainment Co., Ltd. and later became SM Culture & Contents Co., Ltd. ( "Jusikhoesa Eseuem Keolcheo aen Kontencheu"). In August 2016, SM C&C has signed 10 musical theater actor/actress: veteran actors Kang Pil Suk, Kim Jae Bum, Lim Byung Geun, Sung Doo Sup, Park Jung Bok, Yoon Na Moo, and upcoming stars Yoon So Ho, Jung Ha Ru, Park Jin, and Kim Yeo Jin. In October 2017, SM C&C acquired Advertisement Division of SK Planet, expanding its business area. In February 2019, Lee Hoon Hee left SM C&C.     SM C&C divided into four division:  : Launched as SM C&C from SK Planet M&C (includes SM Entertainment Group)  Location: 416, HanGang-daero, Jung-gu, Seoul, Republic of Korea Location: 48-6, Sangamsan-ro, Mapo-gu, Seoul, Korea Location: 648, Samseong-ro, Gangnam-gu, Seoul, Korea (Main Headquarters) Location: 20, Mugyo-ro, Jung-gu, Seoul, Korea  Sources: