I'm a Celebrity...Get Me Out of Here! I'm a Celebrity...Get Me Out of Here! is a British reality TV series in which a number of celebrities live together in a jungle environment for a number of weeks, competing to be crowned "King" or "Queen of the Jungle". The show was originally created in the United Kingdom by the factual programmes department of ITV’s then London franchise, London Weekend Television (LWT) and developed by a team including James Allen, Natalka Znak, Brent Baker and Stewart Morris. The first episode aired on 25 August 2002 hosted by Anthony McPartlin and Declan Donnelly, also known as Ant and Dec. It is now produced by ITV Studios and has been licensed globally to countries including the United States, Germany, France, Hungary, Sweden, the Netherlands, Denmark, Romania, Australia and India. The UK, German and the 2003 US versions of the series take place in Dungay Creek, New South Wales, Australia, at a permanently-built up camp in Dungay near Murwillumbah. However the first UK series of the show was filmed on a smaller site at King Ranch, near Tully, Queensland, in Australia. The Australian series is filmed in Blyde River Canyon near Hoedspruit and Kruger National Park, in South Africa. Other versions of the show have been filmed in Argentina, Brazil, Costa Rica, Suriname, Indonesia and Malaysia. This series has been criticised by Tessa Jowell, at the time the Secretary of State for Culture, Media and Sport. In an interview with the "Financial Times" during the second UK series, she said, "If they weren't mostly – save their blushes – has-been celebrities, there might be more interest ... I think that if we saw many more programming hours taken over by reality TV, I hope you'd begin to see a viewers' revolt." In 2002, CBS, broadcaster of the popular American reality show "Survivor", unsuccessfully sued ABC and Granada TV over a planned American version of "I'm a Celebrity... Get Me Out of Here!", alleging similarities. The show's use of live insects and other living creatures in the bushtucker trials has led to some public criticism of the show and its producers and those involved in the programming. This issue was highlighted during the 2009 UK series, where celebrity chef Gino D'Acampo killed, cooked and ate a rat. The RSPCA Australia investigated the incident and sought to prosecute D'Acampo and actor Stuart Manning for animal cruelty after this episode of the show was aired.