Croissant (magazine)  The first issue of the magazine is dated 1 May 1977; the magazine is published twice a month, generally on the 10th and the 25th. "Croissant" is published by Magazine House (マガジンハウス, "Magajin hausu"), based in Tokyo. The company, which is also the founder of the magazine, was formerly named Heibun Shuppan. The target audience is middle-aged and married women. The frequent topics covered include home decoration, cooking, health, and beauty. In 1980 the circulation of "Croissant" was 450,000 copies. "Croissant" has sister publications, including "an an", "Brutus" and "Popeye".