The slogan was changed to "World Class Rock" and the size of the playlist increased greatly, cutting a wide swath across many different genres and eras of music. On April 11, 2008, the station temporarily dropped the adult album alternative format it had been running with the slogan "World Class Rock" and began stunting; it then returned on April 15 with the new name 99.9 The Stage. On September 15, 2008, after three days of stunting, the station became alternative rock station 99.9 The Buzz, and began carrying the Lex and Terry morning show from KEGL in Dallas. The station was commercial-free from 10 a.m. to Noon. The station was turned over to Michael S. Rea through Advanced Media Partners on August 1, 2010, in anticipation of the station being purchased; since then, the station has run a format of mixed popular music. On September 26, the station flipped back to adult album alternative after many weeks of stunting. The sale of WWCT, along with its other three Peoria-area stations (WZPN, WPIA, and WHPI), was completed on November 15th.