Sales professionals could use Ribbit for Salesforce to save voicemail, email, SMS text messages, voice memos, and recorded meeting notes in Salesforce and automatically map communications to sales contacts and opportunities. Voicemail messages were automatically transcribed so they could be easily read, saved, searched, and forwarded. Bring Your Own Network (BYON) was a program that allowed telecommunications carriers to offer Ribbit Mobile and Ribbit for Salesforce to their customers as an add-on service. In addition, the program enabled carriers to use Ribbit Platform tools and APIs to develop new consumer services based on Ribbit’s global phone network. Carriers could use Ribbit to avoid long development lead times, staff, and equipment costs associated with rolling out new services.