Other debates range around the potential for a large dairy such as this to improve food security and opportunities to reduce the carbon footprint of milk production through better efficiency and the adoption of technology such as anaerobic digestion. More recently the Government has published its Foresight report on Food and Farming, and the dairy's developers have asserted that their plans would help address the report's conclusions that farming needs to produce more food using fewer resources while tackling climate change. During the consultation period, the Council reported as many as 14,000 objections had been lodged with PETA claiming responsibility for at least 6,000 CIWF 5,000, and other animal and vegan groups claiming many more; this was substantiated by an extensive social media campaign orchestrated by these groups against the proposal. However, this was countered by growing dairy industry support for the Nocton proposal, illustrated in submissions from the National Farmers Union (England and Wales) (NFU), the Country Land and Business Association, and Dairy UK, representing processors and farmers. Dairy UK warned: "Reject Nocton and UK dairy will suffer." Supermarket chains Sainsbury, Tesco, Waitrose and Marks & Spencer, as well as online food retailer Ocado, all indicated they did not intend to buy milk from 'super-dairies', while Morrisons and American-owned Asda seemed to support them. According to "The Independent", Morrisons said they would consider buying from the farm, while Asda said they refused to answer such a "hypothetical" question. In letters to a Parliamentary group in March 2010, Tesco and Sainsbury stressed their commitment to animal welfare and stated that they had no plans to buy milk from Nocton. In another letter, Waitrose's managing director Mark Price stated, "a dairy farm of the size proposed would not fit with the Waitrose way of doing business, and I have to say that I am anxious that it represents the first step along the way towards a highly-industrialised, US approach to farming". On 17 November 2010, Marks & Spencer declared, "M&S does not buy milk from 'super-dairy' farms and we are committed to our current pool of dedicated dairy farms." Jason Gissing, co-founder of Ocado, said in a letter published on the Ocado web site in December 2010, "Rest assured, Ocado will not be milking it with Nocton.". However, Morrisons again stressed its willingness to consider buying the farm's milk at the NFU conference in February 2011, saying the supermarket was open-minded about purchasing milk from Nocton-style dairies.