Sets are often given as gifts for Tết (New Year's). Parents glow with pride to know their young ones, from the time their children can walk and talk, can go out in public in a smart ensemble. Wearing the ensemble holds the cultural sense that one has respect for others and for oneself, is friendly and personable. It is not a "consumer" garment but for living with others under the same climate. Unlike Western imports, the áo bà ba signifies "I know who I am, a person who cares." Wearing the ensemble signifies one is not lazy, a slouch, or discourteous; it shows one has manners and approachable.  Áo bà ba as men's wear has declined with increased urbanization and exposure to more industrialized nations. Whereas the average Vietnamese man can do with a T-shirt and slacks, Vietnamese women in áo bà ba are still romanticized in art and literature, most likely due to the delicacy of the fabric. The rehabilitation of the "áo bà ba" as a classic dress, since about the turn of the century and the rise of mass electronic communication, places it back to its heritage of having been the dominant daily dress of the countryside. Today, it would be incorrect to refer to it as "pajamas," and it would be unacceptable to refer to it as a "costume", just as it would be incorrect to say that a business suit is a costume. It is the dress of a way of life and is not considered "fashion" in the ordinary sense. The garment's simplicity and versatility has contributed to its popularity, as it is used by an overwhelming amount of the population, whether in rural or urban areas today. It can be worn while laboring or lounging, fashionable quarter-sleeve or traditional long-sleeve. Modern versions come in an endless array of different designs, colors, and embroidery. Its practicality, comfort, and elemental design suited for Vietnam's climate, the "áo bà ba" has transitioned well into modern Vietnamese fashion. It continues to hold a natural presence in almost every aspect of Vietnamese life, culture, fashion, and the arts.