A large-screen end zone replay board was installed in 2003 in the North end zone, along with a state-of-the-art Danley sound system. The natural grass surface was also removed in 2003, being replaced with AstroPlay synthetic grass. Troy was one of the first schools to feature the synthetic grass on a football field. The AstroPlay surface was then replaced by the ProGrass synthetic turf system in 2012. Construction costs for the 2003 renovation/expansion were financed in part by the sale of naming rights to the video rental chain Movie Gallery. Because of this, Scrushy's name is no longer on the field. Movie Gallery's name was removed after the company filed for bankruptcy and ceased operations in 2010, at which point the venue reverted to its original name. During this time, no major renovations were performed that would affect seating capacity. A few moderate renovations were performed, with the first being that the AstroPlay synthetic grass surface was replaced by the new ProGrass synthetic turf system in 2012. In 2014, the next renovation was to add a Daktronics 15HD LED video board in the eastern corner of the south end zone above the lower stands. In addition to this, new long Daktronics Slim-LED video ribbon boards were installed front of the both the east and west upper decks. A new sound system was also installed. On November 12, 2016 ground was broken on the $24-million North End zone Facility with a completion date for 2018. The facility will add 402 club-level seats and the plans call for a first-floor that houses a strength and conditioning area and nutrition station; a second-floor locker room, sports medicine facility, team lounge and "cool-down" plunge pool; and a third floor filled with coaches’ offices, meeting rooms, video services and a recruiting lounge. A Daktronics 15HD LED video board is also being installed on the top of the facility, which will be the largest video board in the Sun Belt Conference, as well as one of the largest video boards among Group of Five programs. The largest crowd to see a Troy football game in Veterans Memorial Stadium was 29,612 on September 1, 2018, when the Trojans hosted Boise State. Troy lost by a final score of 59-20. Before each Troy home football game, hundreds of Troy fans and students line University Avenue on campus to cheer on the team as they march with the Sound of the South band and cheerleaders from the Quad to Tailgate Terrace, surrounded by fans who pat them on the back and shake their hands as they walk toward Veterans Memorial Stadium.