Using Snap and Sell, users can take pictures of sports tickets, which are then analyzed using optical character recognition for validity and placed onto the app's marketplace if they apply to its venue lineup. Griffith stated that the feature sought to make selling tickets as easy and accessible as possible, claiming that it only required three taps to bring the ticket to the market, when compared to competitors' "75 taps' worth of data entry" for the same functionality. Gametime Connect, released in June 2016, saw the integration of two friends-based features; users could see whether friends were presently selling tickets, and were given the ability to directly buy those specific tickets, and whether friends were going to attend an event, enabling users to buy tickets for it so they could attend it together. Gametime FanViews, introduced in April 2017, allows Gametime customers to share their feedback on the quality and atmosphere of the seating they had acquired through the app, and share photos of the event they attended. Information collected through FanViews is aggregated and presented to future customers at checkout. Founder Brad Griffith, formerly a senior financial analyst for Google, developed the idea of a digital instant-ticketing system for mobile devices when he missed the first inning of an October 2012 National League Championship Series game between the San Francisco Giants and the St. Louis Cardinals. Griffith had realized too late that, in order to validate the tickets, he had to print them out. He was convinced that there had to be a simpler way to purchase event tickets, and eventually decided to start developing an app that would fit this purpose, and founded San Francisco-based Gametime United to go with it. The resulting product was launched for smartphones running iOS in May 2013. An Android version of the app followed in March 2014, and one for Apple Watch devices was released in May 2015. Initially, Gametime only offered tickets for select stadiums in San Francisco, but soon expanded to Los Angeles. The number of available venues rose to 35 cities the U.S. and Canada by July 2015, and covered 48 cities by February 2016, with over 500 teams featured. Presently, Gametime offers tickets in 60 cities in North America. In August 2015, Gametime advanced into offering tickets for college football, adding 50 of the U.S.' top programs to their catalog. In December 2015, Gametime announced that they would expand into tickets from the music industry, such as those for concerts, to broaden their market availability. In addition to last-minute sales, as is with the case with their sports tickets, admissions to music venues would also be available for purchase several months in advance.