Corona, located along the western edge of Southern California's Inland Empire region, is known as the "Circle City" due to Grand Boulevard's 3-mile (5 km) circular layout. It is one of the most residential cities in the Inland Empire, but also has a large industrial portion on the northern half, being the headquarters of companies such as Fender Musical Instruments Corporation, Monster Beverage Corporation, and supercar manufacturer Saleen. Corona, originally named South Riverside, was founded at the height of the Southern California citrus boom in 1886, and is situated at the upper end of the Santa Ana River Canyon, a significant pass through the Santa Ana Mountains. The town of Corona was once the "Lemon Capital of the World". A museum there presents the lemon's former role in the local economy. The city derived its name (and its nickname, "The Circle City") from the unique layout of its streets, with a standard grid enclosed by the circular Grand Boulevard, in circumference. The street layout was designed by Hiram Clay Kellogg, a civil engineer from Anaheim who was an influential figure in the early development of Orange County. Corona was established as a town by the South Riverside Land and Water Company. The company was incorporated in 1886; founding members included ex-Governor of Iowa Samuel Merrill, R.B. Taylor, George L. Joy, A.S. Garretson, and Adolph Rimpau. Originally a citrus growers' organization, it purchased the lands of Rancho La Sierra of Bernardo Yorba, and the Rancho Temescal grant and the colony of South Riverside was laid out. They also secured the water rights to Temescal Creek, its tributaries and Lee Lake. Dams and pipelines were built to carry the water to the colony. In 1889, the Temescal Water Company was incorporated, to supply water for the new colony. This company purchased all the water-bearing lands in the Temescal valley and began drilling artesian wells. Originally located in San Bernardino County, the city was named "South Riverside" and received its post office in that name on either May 27 or August 11, 1887 with Charles H. Cornell as the town's first postmaster. In 1893, South Riverside became part of the new Riverside County. In 1896, the city was renamed "Corona" for its circular Grand Boulevard, where three international automobile races were held in 1913, 1914 and 1916. The city of Corona has been popular among celebrities drawn to its upscale areas and relative privacy compared to Los Angeles.