It's a better way of doing it because people can feel like they discovered you as opposed to a major label. I want my fans to feel like they have some sort of ownership." Florrie's second EP, "Experiments", was released in June 2011 to a five-star review from About.com. The lead single, "Begging Me" was released in April 2011. The music video for the second single, "I Took a Little Something", was a collaboration with fashion house Dolce & Gabbana. A third EP, "Late", was released in May 2012 on iTunes, accompanied by the single "Shot You Down". MuuMuse wrote of the EP, "Every inch of the record is one carefully crafted hook after another; each pulsating beat more danceable and jaw-dropping than the next". Florrie announced on her website in mid-2012 that she would sign to a major record label, thus making "Late" her final release as an independent artist; this label was later reported as being Sony Music. In February 2013, Florrie was announced as the face of denim label Vigoss for its spring 2013 campaign. Florrie appears in the commercial for Sony's XBA-C10 in-ear headphones, which debuted in April 2013 and features the track "Live a Little". Florrie released her fourth EP, "Sirens", in April 2014, with music videos accompanying three of the tracks. A single, "Little White Lies", followed in August 2014. The music video for Florrie's 2015 single "Too Young to Remember" was premiered online via fashion retailer H&M, who selected the singer to front their worldwide H&M Loves Music campaign. Her debut album was originally announced for 2015 and was planned for release in late 2016, following a series of festival appearances and other live dates. Florrie has been recording with songwriters and producers including Joel Little, Tim Anderson, MoZella, Jesse Shatkin, and Twin, the latter of whom produced and co-wrote Florrie's single "Real Love" (released in early 2016). Unfortunately, due to Sony and Florrie's creative visions clashing, the two had parted ways as it was said that Sony enticed her to drift away from making music from Xenomania and work with others. This also meant that the album was scrapped. In 2019, she made a musical comeback with the single "Borderline", where she was currently signed to Xenomania's newly-established self-titled label.