WWCW  WWCW, virtual and UHF digital channel 21, is a CW-affiliated television station licensed to Lynchburg, Virginia, United States and also serving Roanoke. The station is owned by the Nexstar Media Group, as part of a duopoly with Roanoke-licensed Fox affiliate WFXR (channel 27). The two stations share studios at the Valleypointe office park on Valleypoint Parkway in Hollins (with a Roanoke mailing address); WWCW operates an advertising sales office on Airport Road, along Lynchburg's southwestern border with Campbell County (though with a Lynchburg address). The station's transmitter is located on Thaxton Mountain in unincorporated central Bedford County. There is no separate website for WWCW; instead, it is integrated with that of sister station WFXR. Even though WWCW has a digital signal of its own, the signal's full-powered broadcasting radius does not cover much of the western portion of the Roanoke–Lynchburg market, including the New River Valley. Therefore, the station is simulcast in high definition over WFXR's second digital subchannel in order to reach the entire market. This signal can be seen on UHF channel 17.4 (or virtual channel 27.2 via PSIP) from a transmitter on Poor Mountain in unincorporated southwestern Roanoke County. On cable, WWCW is available on channel 5 on most systems in the market (which its on-air branding, "CW 5", is derived from). The UHF channel 21 allocation in Lynchburg was originally slated to be used to launch an independent station in 1984, which was slated to sign on with a general entertainment format. But due to financial and engineering issues, the original owner of the channel 21 license, Carney Communications, was not able to sign the station on the air. Jefferson-Pilot Communications (later Lincoln Financial Media) subsequently purchased the station's broadcast license in September 1985. After resolving the difficulties, Jefferson-Pilot signed on WJPR (for Jefferson Pilot Radio) as the area's first entertainment-based independent on March 23, 1986. The station's initial schedule consisted of cartoons, off-network programs, movies, and some religious programming. On October 6, 1986, WJPR became a charter affiliate of the Fox Broadcasting Company at that network's inception. One month after WJPR signed on the air, WVFT (channel 27) launched as a religious-based independent station. That station eventually began adding more general entertainment programming in the fall, and had become a full-fledged conventional independent by 1987.