But other actresses defied the then standards. For example, Gina Lollobrigida raised eyebrows with her famous low-cut dress in 1960, and other celebrities, performers and models followed suit, and the public was not far behind. Low-cut styles of various depths are now common in many situations. During the 1950s, Hollywood and the fashion industry successfully promoted large cloven bustlines (and falsies). In the late 1960s, erogenous attention began to shift from the large bust to the trim lower torso, reasserting the need to diet, especially as new clothing fashions — brief, sheer, and close fitting — prohibited heavy reliance on foundation lingerie. Legs were relatively less emphasized as elements of beauty. From the 1960s onward, however, changes in fashions were towards increasing displays of cleavage in films and television, with Jane Russell and Elizabeth Taylor being the biggest stars who led the fashion, and in everyday life low-cut dress styles became very common, even for casual wear. The Wonderbra was created in 1964 by Louise Poirier for Canadelle, a Canadian lingerie company. It had 54 design elements that lift and support the bustline while creating a deep plunge and push-together effect. The ideal of breasts and cleavage has also evolved in the later half of the 20th century, with shapes enhanced by use of a variety of methods and techniques. In the 1950s the preferred shape was pointy, echoing the sci-fi look of the times; in the 1960s it was elegantly sloped in alignment with Hippie chic of the times; and from the 1990s a buffed, pumped and engorged look has become the preference.  21st century women's fashions, especially at formal occasions, has increasingly included low-cut dress designs which expose cleavage. Such dress designs have been most noticeable at various awards presentations, such as those seen at the 2016 Academy Awards. However, such low-cut dresses still attract comment, though less controversy. It was also noticeable in the 2013 film "American Hustle", as well as in films which expose cleavage in a low-cut bra or swimsuit. Display of cleavage can still be controversial. In the United States, in two separate incidents in 2007, Southwest Airlines crews asked travelers to modify their clothing, to wear sweaters or to leave the airplane because the crew did not consider the amount of cleavage displayed acceptable. In Langley, British Columbia, a young woman was sent home from her high school for wearing a top that her principal deemed inappropriate because "it showed too much cleavage."