Rawlinson had also been friends with George Wyndham, whose son Percy Lyulph Wyndham had served as Rawlinson's aide-de-camp before his death in the First Battle of the Aisne in 1914. Rawlinson arrived with his wife and was received by a guard of honour comprising the Comrades of the Hindon and Knoyle Posts and the Knoyle Girl Guides; the Knoyle Band, conducted by a Mr H. Fry, performed as well. Among those in attendance, the "Western Gazette" reported, included three members of the Wyndham family—Guy Wyndham, his daughter Olivia, and his son Guy Richard Charles—and four of the Herberts: George Herbert, his mother the Dowager Countess of Pembroke, his sister Lady Muriel Jex-Blake, and her husband Arthur John Jex-Blake, whom she had married the previous month. The Seymour estate was represented by Colonel Pleydell-Bouverie. Others included the memorial's architect Herbert Maryon, committee member F. W. Barnes, the local physician and surgeon Joseph Charles Blythe and his wife, the vicar of next-door Hindon Rev. Marshall Winder Lumsden, who was a chaplain during the war, and an Inspector Townshend. Others who were not named also attended, including a substantial number of veterans, and family members of those killed. The ceremony began in St Mary's Church and, led by the choir and clergy, proceeded to the memorial. The rector and curate—Rev. William Neville and Rev. E. A. Reader, respectively—conducted a brief service and Rev. Frank E. Yeomans, the Primitive Methodist minister in nearby Mere, read a lesson, before Rawlinson removed a Union Jack from the memorial and delivered a speech. Rawlinson read the inscription on the front of the memorial, then commented on his childhood in East Knoyle; he recalled a number of people, such as his late uncle Alfred Seymour, and said one had been a close friend and aide-de-camp. Those whose names were engraved had done their duty, Rawlinson said, and the cross was erected as a memorial to their bravery, to record their great deeds, and to perpetuate their memory. Afterwards, the rector dedicated the memorial and led prayers. The hymns "When I Survey the Wondrous Cross" and "There is a Blessed Home" were sung, and buglers from the Wiltshire Regiment performed the Last Post.