The "Blue" music video was one of the most aired videos on the Israeli Music Channel. In 2011 Rubinstein started working on a second album, of which two songs were released. On 1 January 2013, his second solo album was released. In 2007 Rubinstein released a duet with the Israeli singer, Daphna Armony, named "Rak Ohev". The duet was chosen song of the week on the Kol Yisrael Reshet Gimel radio station. in 2008 Rubinstein started collaborating with the Israeli musician Arkadi Duchin, and together they wrote the duet "Hadavar Haze" (That Thing), performed by Rubinstein and Sima Levi Duchin, Arkadi's wife. in 2009 they produced the children's album "Arkasha's Friends". Many Israeli artists participated in this album – David D'Or, Danny Litani, Idan Yaniv, and Micky Kamm, among others. The album reached Gold Album in Israel. In 2010 Duchin composed Rubinstein's song "Ahavati Haasura" (My Forbidden Love), that was published in his poetry book "Shira, Ahuvati" (Poetry, My Love). In 2011 Duchin and Rubinstein wrote a song for the Israeli singer Liran Tal. In 2008 Rubinstein wrote the song "Angel" for Shlomi Shabat, as well as the song "Without You", which Shabat performed with Daphna Rechter. In 2010 Rubinstein wrote another song for Shlomi Shabat, "Vaani Shar" (And I Sing), which later became the mentor song for the first season of "The Voice Israel". Rubinstein wrote several other songs for Shabat. In 2012 Nahum Heyman composed two of Rubinstein's songs, performed by Yoni Schlesinger in Heyman's last album "Ani Mamshich Lashir" (I Go on Singing). Since 2000, alongside his musical work, Ziv is also the news producer for 10 News on the Israeli Channel 10. In 2010 Rubinstein published his first poetry book "Shira, Ahuvati" (Poetry, My Love).