It will also provide us with science and technology beyond our greatest imaginings, and the greatest shift in values for over 50 years. "Futurewise", page xi  "Building a Better Business", published in 2005, describes a new approach to leadership, management, marketing, teams, brands, customer relations, innovation, strategy, corporate governance and values. The book applies lessons from volunteering and non-profit organisations in motivating and inspiring large numbers of people to achieve great things. In it, Dixon argues that all successful leadership derives from an appeal to a common desire for a better future—for customers, workers, shareholders and communities. He attacks the "dangerous" obsession with shareholder value in many global corporations:   "Sustainagility", published in 2010 and co-authored by Johan Gorecki, describes green technology and innovations across a wide range of industries, which Dixon believes will help to transform and protect the world. Dixon is married to Sheila, with four grown up children including the pop artist Paul Dixon (known as fyfe, previously David's Lyre), and lives in London where the family is active in local church and community life. Patrick Dixon publishes video messages on his web TV site. He claims over 15 million viewers, and YouTube shows over 5 million video views on his channel there. "The Thinkers 50" noted Dixon's relaxed attitude to his own intellectual capital, in that he makes much of it available from the Global Change website without charge.