Starting from summer 2014, contestants could play as individuals again after four years. Prior to that, only Gemma in the very first UK series (as well as five contestants in the Chinese version) had played the Drop as individuals in their countries. The show's title was rebranded to "The Million Pound Drop", as the series was also the first to be pre-recorded due to time constraints. On 14 July 2017, it was announced that the programme would be returning in the daily afternoon slot of 2018, but with a lower prize fund of £100,000 (40 bundles of £2,500 each), and with the name of the show changing to "The £100K Drop". McCall reprised her hosting role. The format is the same from the original (under pairs), and teams faced seven questions, down from eight, with the last four questions timed at 45 seconds instead of 60. The revival ran for three series, the first with 60 episodes, and the two with 30 episodes each, both broadcast in 2019. As the show is broadcast live, viewers are encouraged to play along on their smartphones via the iOS and Android apps, or on the Channel 4 website. Aggregated statistics of the audience performance appear on screen during the broadcast and being read out by McCall. Online players receive no prize money but are sometimes given the chance to apply to be on the show. Bookmakers also take bets on which stage of the game the contestants will leave and how much money will still be in play at various stage of the game. Often on the show, if there is a question relating to a particular online source, Davina will announce that the website in question has crashed due to a large amount of online players looking up the answers. Later series added the show's application for them to play on their tablets. The interactivity is provided by London second screen company Monterosa. In 2011, The Million Pound Drop became the first TV show to serve a second screen advert to the online playing audience. It was a 3-minute video featuring rapper Tinie Tempah. The full advert was watched by 20% of the online playing audience according to Dean Donaldson, Global Head of Media Innovation at DG, responsible for the technology. The last few series of the show were not broadcast live. Since series two, celebrity contestants regularly appear on the show playing for charity. Celebrity contestants that lose their whole £1,000,000 are given £5,000 for their charities. On 2 January 2012, a special version of the show aired as part of "The Channel 4 Mash-up".