Crewther succeeded the former Minister for Small Business the Hon. Bruce Billson who had held the seat since 1996. The state and federal electorates that Frankston is located in are often referred to as part of the "Melbourne Sandbelt" in the media. The term was coined to describe an area from the Melbourne inner-southeastern suburb of Sandringham south to Frankston that has a large amount of golf courses, but is also used to describe the electorates of the area during state and federal government elections. The suburb of Frankston has particular strengths in the health care, retail/hospitality and education industries. Four sizeable hospitals, numerous health care providers, two regional shopping centres, a hard goods retail park, a university campus, a large TAFE institute as well as various secondary and primary schools are all located within the suburb and are a significant source of employment. According to the 2011 Australian census, 7.6% of Frankston residents are employed in the health care industry (hospital/residential care services)—making it the largest industry of employment for the suburb. It is followed by 6.8% of residents that are employed in the retail/hospitality industry and 4% in the schools/education industry. Gross regional product (GRP) of the broader City of Frankston area was A$4.7 billion in 2014. A$251.9 million of GRP was also generated directly from tourism in the Frankston area in 2010, and is a contributor to the A$2.2 billion tourism industry of the greater Mornington Peninsula region. Frankston became a popular seaside destination of Melbourne in the 1880s. And, since the early-2000s, tourism is being reestablished as a key industry in the area. Frankston City Council prepared its first tourism strategy for the area in 2003, which continues to have a focus on its beach and waterfront, cultural and natural heritage, major events and festivals, performing and visual arts, as well as restaurants and shopping—with the majority of which being located within the suburb of Frankston. Currently the suburb of Frankston is defined by the Victorian state Metropolitan Planning Authority as one of nine activity centres in the metropolitan area of Melbourne. It is also under consideration to be redefined as a "national employment cluster" for its industry strengths in health care and education, as well as for being both an economic hub and a tourism destination within the greater Mornington Peninsula region. Bayside Shopping Centre is a super-regional shopping centre, and the largest in Frankston and on the Mornington Peninsula.