Max Urick  Max Franklin Urick (born c. 1940) is a former American football coach and college athletics administrator. He served as the head football coach at Wabash College in Crawfordsville, Indiana for four seasons, from 1967 until 1970, compiling a record of 11–22–2. Urick was the athletic director at Iowa State University from 1983 to 1993 at Kansas State University from 1993 until his retirement in 2001.