Author and social media blogger Shel Israel referred to Caldwell's message as "lethal generosity". The incident also spurred an ongoing conversation about the validity and ethics behind "rescue" marketing. ServInt's primary services provide clients with managed virtual private servers, dedicated web hosting services, and open proxies. The company partners with several organizations to deliver additional products, including Jelastic, MySQL, Apache, Symantec, and WordPress. ServInt was the first web host to launch a Jelastic Platform-as-a-Service cloud offering. ServInt's corporate offices are located in Reston, Virginia, just outside the District of Columbia. It maintains two US-based CoreSite data centers in Northern Virginia 12100 Sunrise Valley Dr, Reston, VA 20191, one in Los Angeles, California 624 S Grand Ave. Suite 110 Los Angeles, CA 90017. Most of these data centers are leased via CoreSite. In June 2012, ServInt opened an international data center in Amsterdam. Its opening was the second major expansion, after opening their LA data center, and it represents their first data center presence outside of North America.