RiceGum  Bryan Quang Le (born November 19, 1996), better known as RiceGum, is an American YouTube personality and rapper, best known for his diss tracks and online feuds with other YouTube personalities. In November 2017, Le was ranked at number 25 on the "Billboard" Emerging Artists chart. His song "It's Every Night Sis" was certified platinum by the Recording Industry Association of America (RIAA) in March 2018. Le was born in Las Vegas, Nevada, on November 19, 1996, to a Vietnamese father and a Chinese mother, both of whom are immigrants. He attended Sierra Vista High School, where he was on the basketball team. Le attended the University of Nevada, Las Vegas (UNLV) before dropping out during his first year to pursue his online career full-time. In 2017, Le released a single titled "It's Every Night Sis" featuring fellow YouTube personality Alissa Violet, which was a response track to YouTuber Jake Paul's viral song "It's Everyday Bro". It was certified RIAA Platinum and became Le's first charting single, having debuted at No. 80 on the "Billboard" Hot 100. The single was followed by "God Church" in July 2017, its title another reference to "It's Everyday Bro", which reached number one on the Comedy Digital Track Sales chart. RiceGum was featured in the video for "Earthquake" by YouTube personality and rapper KSI, released on August 12, 2017. The video has been viewed over 46 million times since its release. RiceGum was featured in the Super Bowl LII commercial for Monster headphones. In the ad, he plays a man on a subway who is inspired by Iggy Azalea to fashion a headset from scratch, which is accepted by an executive.  , his main channel is the 558th most-subscribed channel on YouTube. He lives in Los Angeles in what he describes as a 'luxury' flat. Ian Carter, a YouTuber by the channel name of iDubbbzTV, made an episode of his popular "Content Cop" series on RiceGum (a series where he critiques other YouTubers' content), which received over 47 million views and over 2 million likes. The end of the video featured the diss track "Asian Jake Paul". In response to the video, RiceGum made the diss track "Frick da Police". The diss track was met with a negative reception, currently holding 1.3 million dislikes as of January 2020, making it the 40th most disliked video on the platform.