These material practices not only change the ways in which communication happens within the firm, but it also changes the way employees behave outside of the office. Turco's ethnographic account of this firm provokes inquiry around the same separation—between technology and the process of organizing within firms—that sociomateriality seeks to bridge. Outside of organization studies, technology theorists, such as Sherry Turkle, have written books that perhaps do not directly tackle sociomateriality, but have it on their horizon. Turkle's two books focus on the affordances, constraints and negative impacts of the social media age on human interactions and dialogue. In his book, William Mitchell proposes, the "trial separation" of bits (the elementary unit of information) and atoms (the elementary unit of matter) is over. With increasing frequency, events in physical space reflect events in cyberspace, and vice versa, rendering a new urban condition—that of ubiquitous, inescapable network interconnectivity. From such works, it is clear that an ethnographic approach to understanding sociomaterial practices is a way forward in the field, and one can presume many qualitative, empirical studies of this nature will be conducted over the years while organizations continue to evolve and change in light of new technologies. Without a clear research stream on sociomateriality, there will inevitably be a lack of 'understanding of how work is "made to work"'. Nonetheless, these authors are all adding to the new frontier in management and organization theories and research to understand the inextricable sociomaterial relationship between humans and technology. Despite its popularity in various disciplines, the theorizing of sociomateriality has been critiqued due to its less specific definition of technology and a neglect of broader social structures. In addition, it is believed that the theoretical perspective can benefit from a less obscure vocabulary and more coherent jargon use. In responding to the criticism, Scott and Orlikowski maintain that sociomateriality is a novel and innovative perspective, and scholars should strive to sustain the openness and experimentation in the framing of the theory.