They were conservative in their trading, dealing only with reliable firms. They did not push for exports. They experienced rapid expansion in the 1880s under the management of Robert Taylor (1823–1912) and production peaked in 1906 when they were employing 3000 men. In the recession of the 1930s, Platt Brothers, Howard and Bullough, Brooks and Doxey, Asa Lees, Dobson and Barlow, Joseph Hibbert, John Hetherington and Tweedales and Smalley merged to become Textile Machinery Makers Ltd., but the individual units continued to trade under their own names until the 1970, when they were rationalised into one company called Platt UK Ltd. In 1991 the company name changed to Platt Saco Lowell. Cellach mac Fíonachta  Cellagh was a son of king Ailell mac Innreachtach of Uí Maine (died 791/799). He never became king himself, but his grandchildren and their descendants, the Uí Ceallaigh, monopolised the kingship. The first Ó Ceallaigh ruler was Aodh Ua Cellaigh, who was killed at the battle of Clontarf, fighting on the side of Brian Boru. His last descendant to rule the kingdom was Feardorcha Ó Cellaigh (died c. 1611). Ó Ceallaigh, O'Kelly and Kelly is one of the most populous surnames in County Galway. Ecomorphology  Ecomorphology or ecological morphology is the study of the relationship between the ecological role of an individual and its morphological adaptations. The term "morphological" here is in the anatomical context. Both the morphology and ecology exhibited by an organism are directly or indirectly influenced by their environment, and ecomorphology aims to identify the differences  Current research places emphasis on linking morphology and ecological niche by measuring the performance of traits (i.e. sprint speed, bite force, etc.) associated behaviours, and fitness outcomes of the relationships. Current ecomorphological research focuses on a functional approach and application to the science. A broadening of this field welcomes further research in the debate regarding differences between both the ecological and morphological makeup of an organism. The roots of ecomorphology date back to the late 19th century. Then, description and comparison of morphological form, primarily for use in avian classification, was focal point of morphological research. However, during the 1930s and 40s morphology as a field shrank.