This style of uniforms has been greatly influenced by popular culture, and Hollywood movies. Many Conchero (and Azteca) groups are located in and around Mexico City. But there are many, large and important groups in Querétaro (the birthplace of La Danza Conchera/Chichimeca/Azteca), Guanajuato, Jalisco (especially near Zapopan), Hidalgo, Morelos, Michoacán, Zacatecas, and as far north as Chihuahua. The dance sacred space of Mexico City reflects the older Otomí and Chichimeca space of Querétaro. Sacred sites like "La Peña de Bernal, Tequizquiapan, and others, marked out the eight ritual directions of ancestor worship and annual cleansing. Today, because many “Azteca” dancers do not know the deep historical roots of La Danza Conchera in Querétaro and Guanajuato, the four cardinal markers of Conchero time and space are seen from the lens of the dwellers of Mexico City. This is because the dancers favor the loci of Mexico's cultural or historical memory (Imperial and powerful Mexi’ca emperors; vast rich and splendorous colonial monuments; and the golden memories of the 1910 Mexican revolution and its muralists) as well as for religious reasons. Most people first see Conchero dancers in the main square of Mexico City, called the Zocalo. The groups that dance in the Zocalo are usually groups that do not have deep trans-generational roots in La Danza Conchera, or that are dancing for tourists donations. Most mesas dance there only occasionally, generally for political events or historical/civic events linked to Aztec cultural icons. The Zocalo has also been a popular area since the 1990s for learning the dance in a non-ritual situation. It is important because the Zocalo is important to Mexico's political and cultural identity as it marks the historical center of Mexico City and the center of the Aztec city-state of Tenochtitlan . Another important site in the city is Tlatelolco, especially on July 15, the day of Saint James. The other most important sites for Conchero dance form a rough cross extending out from the historic center of Mexico City, and include the Villa de Guadalupe in the north (which is Tonantzin), Amecameca in the east, (which is either Tlaloc or Tepeyollotl), Chalma in the south (which is either Tlaoc or Tezcatlihpoca) and Los Remedios in the west (which is Mayahuel).