In 1985, Rod Turner negotiated the publishing agreement with David Whitney for Symantec's second product, which Turner named NoteIt (an annotation utility for Lotus 1-2-3). It was evident to Turner that NoteIt would confuse the dealer channel if it was launched under the Symantec name because Symantec had built up interest by that stage in Q&A (but not yet shipped it), and because the low price for the utility would not be initially attracted to the dealer channel until demand had been built up. Turner felt that the product should be marketed under a unique brand name. Turner and Gordon E. Eubanks Jr., then chairman of Symantec Corporation, agreed to form a new division of Symantec, and Eubanks delegated the choice of name to Turner. Turner chose the name Turner Hall Publishing, to be a new division of Symantec devoted to publishing third-party software and hardware. The objective of the division was to diversify revenues and accelerate the growth of Symantec. Turner chose the name Turner Hall Publishing, using his last name and that of Dottie Hall (Director of Marketing Communications) to convey the sense of a stable, long-established, company. Turner Hall Publishing's first offering was Note-It, a notation utility add-in for Lotus 1-2-3, which was developed by David Whitney, and licensed to Symantec. Its second product was the Turner Hall Card, which was a 256k RAM, half slot memory card, initially made to inexpensively increase the available memory for Symantec's flagship product, Q&A. The Turner Hall division also marketed the card as a standalone product. Turner Hall's third product, also a 1-2-3 add-in was SQZ! a Lotus 1-2-3 spreadsheet compression utility developed by Chris Graham Synex Systems. In the summer of 1986 Eubanks and Turner recruited Tom Byers from Digital Research, to expand the Turner Hall Publishing product family and lead the Turner Hall effort. By the winter of 1986–87, the Turner Hall Publishing division had achieved success with NoteIt, the Turner Hall Card and SQZ!. The popularity of these products, while contributing a relatively small portion of revenues to Symantec, conveyed the impression that Symantec was already a diversified company, and indeed, many industry participants were under the impression that Symantec had acquired Turner Hall Publishing. In 1987, Byers recruited Ted Schlein into the Turner Hall Product Group to assist in building the product family and in marketing.