It is in seventh place on the all-time list of highest-grossing Telugu films at the global box office. With this film, Allu Arjun became the first Telugu actor with two consecutive films earning more than 500 million worldwide. Narrator Viraj Anand is the younger son of Satyamurthy, a billionaire businessman who died in an accident. Although Anand has 3 billion worth of property and stock which is worthless, because he owes an equal amount of money . Paida Sambasiva Rao, one of Satyamurthy's creditors, suggests that Anand file for bankruptcy to protect his wealth but Anand wants to preserve his father's image. Anand's older brother becomes mentally unstable and, at Sambasiva Rao's advice, the father of Anand's fiancée Pallavi cancels their upcoming wedding. Anand and his family move to a simpler home in Hyderabad, and he becomes the family's sole breadwinner. He joins his friend's event-management company as a wedding planner, and his assistant Param goes with him. Anand is assigned to plan a destination wedding at Ooty, which turns out to be Pallavi's. There he meets Sameera (also known as Subbalakshmi), a diabetic, with whom he eventually falls in love. While planning Pallavi's marriage Anand faces many difficulties, including an attempt by Pallavi's uncle and his son to stop the marriage because of her father's mistreatment. Pallavi's father and uncle reconcile, and Anand is paid more than the agreed amount in gratitude. Sameera turns out to be Sambasiva Rao's daughter; the latter objects to their marriage, saying that Satyamurthy cheated him when he sold a property illegally acquired by landlord Devaraj Naidu. The current market value of the land is half billion rupees. Sambasiva Rao tells Anand that he will agree to the marriage if Anand can deliver the land documents from Devaraj in four weeks. Anand and Param set out for house number 6 in Reddiarpatti to exchange the original documents for fake ones. Instead, they end up in house number 9 and reveal their intentions to Devaraj, who traps them without harm; Devaraj cannot hurt anyone in front of his wife, Lakshmi, from whom he has hidden his true self for twenty years. Sambasiva Rao's family is kidnapped and brought to Devaraj's house; the next day Anand saves Devaraj from the brother (Kumarasamy Naidu, Devaraj's henchman since five years) of his rival, Veerasamy Naidu.