WWBG  WWBG (1470 AM, "Activa") is an American radio station licensed to serve Greensboro, North Carolina, United States. The station, launched in 1999, is currently owned by Mahan Janbakhsh's TBLC Holdings, LLC and the broadcast license is held by TBLC Greensboro Stations, LLC. WWBG broadcasts a Spanish-language contemporary music format to the Greensboro/High Point/Winston-Salem, North Carolina area. WWBG is now part of "Activa TRIAD, 1470 AM (WWBG), 1380 AM WWNT and 1040 AM WSGH". As of August 1, 2018, the station is silent. In 1925, Jefferson Standard Life Insurance bought WNRC (Wayne Nelson Radio Company) and changed the call letters to WBIG ("We Believe In Greensboro Where Business Is Good."). Among the programs that aired on the station: Arthur Godfrey, Jack Benny, and murder mysteries. In its early days, the station was located in the basement of the O. Henry Hotel. Bluegrass musician Bill Monroe, a resident of the area, was one of the country music performers who played live in the studio. According to former WKEW owner Bill Mitchell, Manoree, the tonic that sponsored Monroe's show, "helped get you going." WBIG also had its own 10-piece orchestra. In 1934, Jefferson Standard sued to collect $790 in overdue rent from WBIG, which had its facilities at the top of the Jefferson Standard Building, claiming the station was attempting to get out of paying by having Guilford Broadcasting take over the license. In 1980, WBIG was the number one station in Guilford County. For more than 20 years, Bob Poole, the "Duke of Stoneville," was a DJ. "The smooth, deep-voiced morning man for the old BIG ... would whistle with his theme song each day and ... went down nice and easy, like a first cup of coffee." Dusty Dunn was a long-time morning host, his sidekick was Buddy Bray, and Jim Pritchett was sports director. Lloyd Gordon, the news and programming director, said that Jefferson-Pilot signed off WBIG on November 20, 1986, because the station was not making money. Dunn and Ken Karns were among those still working there at the time. On December 9, 1994, Walt Cockerham announced that the former WBIG would return to the air with its old frequency, but the call sign was no longer available.