Dave's Guitar Shop  Dave's Guitar Shop is an American privately-held musical instrument store, which was started by Dave Rogers in La Crosse, Wisconsin. The company sells guitars, amplifiers and other guitar related accessories. There are three locations in Wisconsin. The store in La Crosse houses a multi-million dollar guitar and amplifier museum which is open to the public. Rogers started his guitar business by selling instruments out of his home. In 1982, Rogers opened his first store at the location of a former Shakey's Pizza Parlor in La Crosse, Wisconsin. The store in La Crosse now carries an inventory of over 3000 guitars. In 2017, a new addition was built on to the La Crosse location and a business that sells drums relocated to Dave's. In 2017, a second location was opened in Milwaukee, Wisconsin. The Milwaukee store carries more than 400 guitars and specializes in guitar repair. In October 2019, the Milwaukee store relocated to a larger building. In 2018, a third store was opened in Madison, Wisconsin. The original Dave's Guitar Shop in La Crosse houses a guitar and amplifier museum on the second floor. There are more than 300 vintage guitars and amplifiers in the museum. There are individual guitars in the museum that are valued at $500,000. The entire collection is open to the public. "Warman's Vintage Guitars Field Guide: Values and Identification" by Dave Rogers