1957 Alexandra bus boycott  The 1957 Alexandra bus boycott was a protest undertaken against the Public Utility Transport Corporation (PUTCO) by the people of Alexandra in Johannesburg, South Africa. It is generally recognised as being one of the few successful political campaigns of the Apartheid era, by noted writers and activists including Anthony Sampson and Chief Albert Luthuli. Ruth First, former wife of South African Communist Party leader Joe Slovo, said of the Boycott, "not since the days of the Defiance Campaign had Africans held so strategic a position." The bus boycott of Alexandra was launched on 7 January 1957; but it was later joined by boycotters from Sophiatown and Newclare in Western Areas of Johannesburg. In Pretoria (Tshwane) it covered the Lady Selborne district, as well as other areas, including Atteridgeville, Mamelodi and Ga-Rankuwa. After two weeks the boycott was joined by the commuters of Moroka-Jabavu in the South Western Areas who came out in sympathy. Many of the latter had moved from Moroka-Jabavu to Alexandra and had had the experiences of its earlier bus boycotts and other struggles. The bus boycott lasted from January 1957 to June 1957. At its height, 70,000 township residents refused to ride the local buses to and from work. For many people this daily journey to downtown Johannesburg was a round trip. The boycott was named "Azikwelwa" ("We will not ride"). Alexandra Township had seen two previous bus boycotts. In August 1943 a nine-day boycott succeeded in reducing the fare from 5d to 4d. A second strike began in November 1944 after prices were again raised. The 1957 protest was mobilised after PUTCO again proposed raising its fares from 4d to 5d. With the government refusing to increase its public subsidy to the company, PUTCO argued that a price hike was inevitable. On 7 January 1957, it was resolved by the people of Alexandra to launch the boycott and on the same day the Alexandra People's Transport Action Committee (APTAC) was formed. The boycott would continue until the four penny fare was restored. APTAC was made up of several local groups: the Standholders Association, the Standholders and Tenants Association, the Vigilants Association, the Tenants Association, the Freedom Charterists (members of the ANC), the Women's League (also members of the ANC), the African Nationalists and the Movement For a Democracy of Content.