Initially on Freeview, ITV3 +1 broadcast from 01:00 till 06:00 – these hours were extended and brought forward in February 2014, now airing from 18:00 till 00:00 in the higher EPG slot of channel 34. On 25 August 2015, ITV3 +1 extended its hours on Freeview to 18:00 till 06:00 and then in March 2016 it went back to closing at midnight. A high-definition simulcast of ITV3, ITV3 HD, was launched on 15 November 2010 on Sky. The channel was initially available through Sky's pay subscription service in a non-exclusive deal, before being added to Virgin Media's service on 14 March 2013. ITV3 HD offers most of the ITV3 catalogue of recent drama in high definition, including "Lewis" and "Agatha Christie's Marple" and factual series such as "Joanna Lumley's Nile" and "Martin Clunes' Islands of Britain". In line with the corporate rebranding of ITV, ITV3 received a new look on 14 January 2013. The channel was described as the "keeper of ITV's treasured and timeless drama", with a new "midnight blue" logo and idents that feature stories told in shadow-puppet style animation inside glass bell jars. The channel is mainly aimed at the over-35 audience, and much of its output consists of reruns of older ITV drama series and sitcoms. The company are hoping to use it, and extra investment into its ITV2 channel, to triple non-terrestrial revenue within five years and this has led to the network purchasing the exclusive terrestrial television rights to a number of newer and in some cases popular US drama series, such as "NUMB3RS" and more recently "". During the 2007 Rugby World Cup, ITV3 broadcast some of the matches while ITV1 (now ITV) and ITV4 were showing live European football matches which were being played at the same time and in the days when ITV4 was an evenings only service, ITV3 broadcast live weekend coverage of the Tour de France, and more recently, the ITV Racing. The following is a list of the ten most watched broadcasts on ITV3 since launch, based on Live +7 data supplied by BARB.