Melodifestivalen 2010  Melodifestivalen 2010 was a Swedish song contest held between February and March 2010. It was the selection for the 50th song to represent Sweden in the Eurovision Song Contest, and was the 49th edition of Melodifestivalen. Five semi-finals were held in the Swedish cities of Örnsköldsvik, Sandviken, Gothenburg and Malmö, with Örebro hosting the final "Andra Chansen" (Second Chance) round. After the five semi-finals 10 songs had qualified to the final of the contest, contested in the Swedish capital of Stockholm, at the Globe Arena. After the voting of 11 juries and a public televote had been revealed, the final winner was Anna Bergendahl with the pop ballad "This Is My Life", which received top marks from the public televote, and placing 2nd after the votes of the 11 juries. The 2010 Melodifestivalen, as with recent editions of the festival, implemented a number of new rules which changed the dynamics of the contest, including the new "web wildcard" competition, held on the SVT website from October to November 2009, selecting the final semi-finalist from submitted entries on the SVT website. The current Melodifestivalen rules were first introduced in 2002 – five semi-finals are held every year: the first four semi-finals each with 8 songs, where the top two songs directly qualify to the final of the contest, while the third and fourth-placed songs qualify to the final semi-final, the "Andra Chansen" (Second Chance) round. Eight songs compete in the Second Chance round, competing in a knock-out format until two songs are left, which qualify to the final. These songs are chosen by a public televote held on the night of the contest. The final consisted of 10 songs, who are awarded marks by 11 regional juries of Sweden, alongside televoting, with each comprising 50% of the total result.  28 songs are selected from a public call for songs by SVT. These are chosen from a large number of entries, with over 3000 entries being received by SVT in past contests. These songs are reduced by the Swedish Music Publishers Association ("Svenska musikförläggareföreningen"; SMFF), who reduce this large number to around 1200 entries. A sixteen-person jury reduce this number once again to the final 28 competing songs.