This was cemented when Haystacks and Daddy broke up their tag team in 1977 and feuded with each other, with Haystacks remaining as the heel, resulting in high ratings on Britain's ITV any time they battled one another and establishing Haystacks as a household name during the 1970s and 1980s. The feud would continue on and off until Daddy's retirement in 1993. Throughout Haystacks' homeland success he also wrestled all over the world. Ruane wrestled in Calgary, Alberta, Canada for Stu Hart's Stampede Wrestling promotion as the Loch Ness Monster, managed by J.R. Foley from Wigan, England (alias John Foley, alumnus of Billy Riley's "Wigan Snakepit" wrestling school). He also regularly worked for the CWA in Germany and Austria, winning several trophy tournaments there. In January 1996, Ruane debuted in the United States for World Championship Wrestling, under the ring name Loch Ness. He served as a member of The Dungeon of Doom and feuded with Hulk Hogan. However, the feud was short-lived, ending abruptly when Ruane was diagnosed with cancer and returned to Britain. On 29 November 1998, Ruane died of lymphoma in Prestwich near Manchester. He was 52. Ruane appeared in the films "Quest for Fire" (1981) and "Give My Regards to Broad Street" (1984). The latter was written by Paul McCartney, who was a fan of Ruane. Ruane released a single "Baby I Need You" (1983). The European version of the multi-format game "Legends of Wrestling II" featured Giant Haystacks as an exclusive extra Legendary Wrestler. A play by Brian Mitchell and Joseph Nixon, "Big Daddy vs Giant Haystacks", was performed at the Brighton Festival Fringe between 26 and 28 May 2011. Manic Street Preachers mention Giant Haystacks in their song "Me and Stephen Hawking" from their ninth studio album "Journal for Plague Lovers" (2009).