A little-known work at the time, this release led to it becoming one of the most popular a capella choral works. The choir has recorded more than 100 albums, on the EMI and Decca labels. In 2013 the choir launched its own label, King's College Recordings, which would allow it to gain more artistic freedom over its releases. Releases on this label include 100 Years of Nine Lessons and Carols which remained at number 1 in the classical charts for nine weeks. The choir has been innovative in its release of recordings, as apart from standard CDs they have offered Super Audio CD, Dolby Atmos, audio Blu-ray, and 24-bit FLAC download versions of albums. In 2013 the choir began making available recordings of its choral services. These can be listened to on the choir's web site. In 2017 for the first time they made the Carols From King's televised Christmas service available as a video download. Recordings:  The Choir is conducted by the Director of Music, a Fellow of the College. Prior to 1876 the choir was conducted by the organist.