Over the years, the station has branded itself as "94.5 KFMX-FM, The Home of Rock-N-Roll"; "Pure Rock, 94.5 FMX", "Absolute Rock, 94.5 FMX" and its current "Lubbock's Rock Station". The broadcast booth itself has often been referred to as "Voodoo Central", a name created by Mike Driver and adopted by the rest of the staff. FMX also served as the flagship radio station for Texas Tech Football from 1994-2008. Mornings are currently hosted by "The RockShow" (Wes Nessman & The Heathen). The RockShow has also been syndicated to Abilene, Texas and Wichita Falls, Texas. The pair received immediate attention after developing a weekly stunt segment called, "Torture Tuesdays" that involved the announcers being beaten like pinatas and other painful and/or violent stunts  Notable broadcasters have worked at the station. Wes Nessman has been at the station on and off since the early-1980s; continuously since the mid 1990s. Dale Dudley and Loris Lowe worked at the station in the 1980s before moving to Austin where they work for KLBJ and KGSR. Brian King worked at the station in the 1970s under previous call letters KLBK. King is now a station owner (KEXX Llano, Tx among others). David Stewart hosted a talkshow on KFMX, and served as chief engineer in the 1980s. He spent many years at Tichenor Media/HBC before starting Moving Target Consulting Works. He is a partner in stations KPET (AM), KWFB (FM) & KXXN (FM). Mike Driver hosted the afternoon show on FMX for 25 years, ending on July 1, 2018. http://kfmx.com/goodbye-driver/   KFMX-FM transmits from an antenna shared with KLLL (FM), on a tower also used by KQBR, KZII, KAIQ, KKCL and KFYO's 95.1 FM (K236CP-FX). The Lubbock Tower was built by a consortium of stations (KFMX, KLLL, KQBR and KZII) in 1985.