In 2006, she announced she would not carry the Canadian flag at the Opening Ceremony of the Winter Olympics in Turin, Italy, although she had not yet been asked. The flag was instead carried by women's ice hockey veteran Danielle Goyette. Going into the 2006 Winter Olympics, Klassen was considered one of the favourites following her allround title in 2003 and two world distance titles in 2005. Klassen started out in Turin by winning a silver in the 1000 m, narrowly missing out on gold. Following this silver Klassen became Olympic champion in the 1500 m. She followed this thrilling gold with a silver in the women's team pursuit, and bronze in the 3000 m and 5000 m. Following her fifth and final medal of the Games on February 26, 2006, Klassen said of her success that "Going into the Games, I thought maybe the 1500 and 3000 would be my strong point and maybe I could get a medal in those. To come out with five, it's been better than expected and really a dream come true." Klassen became the first Canadian to win five medals in one Olympic Games. With this achievement, she tied American Eric Heiden's record of five medals won at an Olympics (1980) by a speed skater. At the same time, she overtook the previous Canadian record of most medals (three) in 1984, held by Gaétan Boucher. Klassen also became the first female speed skater to win five medals in a single Olympics, surpassing Lidiya Skoblikova's four medals in the 1964 Olympics. Combined with her bronze medal at the 2002 Winter Olympics, she became the first Canadian to win six career Olympic medals, surpassing the five medal mark set previously by Marc Gagnon and Phil Edwards and matched in the same race by winner Clara Hughes at the same 2006 Winter Olympic games. After her success at the Turin Olympics, she was named flagbearer for the closing ceremony. Her winning the largest number of medals at the Turin Olympics caused IOC president Jacques Rogge to call her the "woman of the games". The following day, February 27, Klassen signed the most lucrative endorsement deal ever for a Canadian amateur athlete, with Manitoba Telecom Services (MTS), estimated at about $1 million. Klassen also signed an endorsement deal with McDonald's. On December 11, she was named as the winner of the Lou Marsh Trophy as Canadian athlete of the year, beating out the likes of Joe Thornton, Justin Morneau, Steve Nash and teammate Clara Hughes.