While not a specific edition, the Luxury Group option package allowed buyers near-complete control over selecting exterior and interior trim options. Carrying on a tradition from the Mark IV, the Designer Series editions were Mark Vs with specially-selected exterior and interior trim. Two commemorative editions of the Mark V were produced: the 1978 Diamond Jubilee Edition (marking the 75th anniversary of Ford Motor Company) and 1979 Collector's Series (marking the end of Mark V production). In addition to edition-specific exterior and interior trim, both editions included virtually every available feature for the Mark V. From 1973 to 1981, Lincoln offered the Luxury Group option for Mark-series buyers, effectively allowing a customer to custom-design their vehicle from the dealer. In the example of the 1977–1979 Mark V, the Luxury Group was derived from an interior color name (see below), selected below. Following the color selection, the customer selected cloth or leather/vinyl interior trim. On the exterior, the customer chose the paint color(s); depending on preferences, one color could be chosen or as many as four. The roof style was chosen (landau or full-length; theoretically, a painted metal roof was available) along with its color. In addition to the roof choice, the customer chose the color of the bodyside molding (otherwise black) and the decklid paint stripe; the customer would also choose over several combinations of wheels or wheel covers and whitewall tires. Along with various combinations of exterior and interior trim, customers ordering the Luxury Group ordered any options from the Mark V option list. With a nearly endless number of potential combinations, the Luxury Group allowed a potential Mark V customer to build a vehicle ranging from understated and elegant to dramatically flashy, or anywhere in between. Below are some examples of the Luxury Group Mark Vs available throughout its three-year production run:  Continuing the Designer Series special edition option packages introduced by the Mark IV, the Continental Mark V returned the Bill Blass, Cartier, Givenchy, and Emilio Pucci Designer Editions. A "designer label" cosmetic upgrade, the four option packages each consisted of designer-coordinated exterior paint colors, interior upholstery and trim, vinyl roof and body-side moldings. Each Designer Series edition was distinguished by a corresponding designer's logo decal on the decklid, the designer's signature embedded in the opera window glass, along with a 22-karat gold-plated nameplate plaque to be mounted on the instrument panel (customers would receive this shortly after taking delivery of their new Mark V Designer Series).