Understanding where the economic or "contractual" motivation of a situation ends and where the "social" part begins, Shirky claims is key when designing to maximize generosity. This being the case, to have society use its "trillion hours a year of participatory value" to advance "civic value", society itself simply needs to prize, and collectively praise, endeavors like Ushahidi. Clay Shirky wrote an essay about the aspects of online community building through broadcast media. As members of a broad social community and users of media outlets, Shirky suggests ways in which we can build up this type of society. Shirky suggests five different things to think about when dealing with broadcast media outlets: Audiences are built. Communities grow. Communities face a tradeoff between size and focus. Participation matters more than quality. You may own the software, but the community owns itself. The community will want to build. Help it, or at least let it. In March 2011, Shirky responded to questions raised by Evgeny Morozov about consulting he had done for the Libyan government. Morozov tweeted "With Clay Shirky consulting the Libyan govt, it's now clear why dictators are so smart about the Web". Shirky explained he had been invited in 2007 to speak in Boston to Libya's IT Minister. Shirky stated the talk was "about using social software to improve citizen engagement in coastal towns. The idea was that those cities would be more economically successful if local policies related to the tourist trade were designed by the locals themselves." Shirky added that nothing came of the project beyond his initial talk. He defended his underlying desire to expand representative government in Libya and concluded that "the best reason to believe that social media can aid citizens in their struggle to make government more responsive is that both citizens and governments believe that." In January 2012, at TED Salon NY, Shirky gave a talk titled "Why SOPA is a bad idea." He cites SOPA as a way for traditional, mass media producers to "raise the cost of copyright compliance to the point where people simply get out of the business of offering it as a capability to amateurs." After an offending internet site is identified, with the identification process itself not specified in the bill, the targeted site will be removed from the Domain Name System (DNS). Shirky claims since you can still use the static IP address of the site in question, removal from DNS is futile. He identifies the Audio Home Recording Act of 1992 as a law that was able to delineate between sharing with your friends as being legal and selling for commercial gain as illegal.