Out of the 3 million migrants that applied for IRCA, 2.7 million, many of whom were Mexican, were given a path to citizenship. However, in the long term, IRCA was not successful in reducing the flow of illegal immigration to the United States. As a result, the U.S. government began to increase the funding of Border Patrol as a means to regulate the flow of undocumented immigrants to the United States. These actions proved to have little impact on illegal immigration, resulting in about eleven million illegal immigrants living in the United States, the majority being of Mexican origin. Therefore, discourse about the flow of illegal immigration has been known as a "Mexican" or "Latino" problem. The large scale flow of illegal migrants and the significant ethno-racial shift that occurred as a result of 1965 Act, have resulted in anti-immigrant backlash that targets Latino immigrants. Spanish-language media outlets, in particular Univision, Telemundo, Azteca América and La Opinión (Los Angeles' largest Spanish newspaper), advertised the protests on their front page. They called it a "Mega Marcha", a mega march, as a way to emphasize the large scale of the marches. This strategy allowed for the spread of mobilizations throughout the country. KMEX- TV in Los Angeles, an Univision owned and operated television station, called the protests "Pisando Firme", stepping strong, to remind protesters to march "with pride, with dignity, with order, for your children, for your people, for your community." Although television and newspapers effectively mobilized protesters, it was radio stations which truly promoted the protests. Various Spanish-language radio stations across the country, in large part aided in mobilizing people for the protests. Eddie "Piolín" Sotelo, a Spanish-language radio personality from Los Angeles, persuaded eleven of his counterparts from Spanish-language radio stations based in Los Angeles to also rally listeners to attend planned protests. Piolin Por La Mañana, is known to be one of the most popular radio shows in the country. The Piolín's radio show, recorded near Los Angeles, is broadcast in 47 markets across the country including Chicago, Dallas, Houston, Miami, Phoenix, San Francisco and New York, many of the cities where the protests took place. In addition to mobilizing thousands of immigrant protestors, Eddie "Piolin" Sotelo made multiple appearances during protests, which increased his moral authority towards his Latino audience. Religious leader Cardinal Roger M. Mahony, from the Archdiocese of Los Angeles, showed his support of immigrant protesters and urged Catholics, many of whom are Latino, to support the protests.