Within two years, radio and television operations were consolidated at new studios at 1630 Euclid Avenue, near Playhouse Square, in a remodeled Georgian building that formerly housed the Esquire Theater. WJW dropped its ABC Radio Network affiliation at the end of 1957 and became an independent station, although the station later had a brief affiliation with NBC before becoming independent again. By 1959, WJW broadcast with 10,000 watts daytime and 5,000 watts at night, which would last for the next forty years. A young disc jockey named Alan Freed joined WJW in 1951 from WAKR in Akron, Ohio. Shortly thereafter, Alan began making broadcasting history with his shows in which he was known as the "Moondog." Freed played rhythm-and-blues music by black artists for a largely white teen-age audience. He is purported to have given the music the name by which it is known today – rock and roll. In addition to his radio program, Freed also organized local concerts by early rock artists, called the Moondog Coronation Ball, which many consider to be the first rock concert in American history. The concert on March 21, 1952 at the Cleveland Arena turned into a riot when far too many listeners filled the hall, causing Freed to apologize on the air the next day. Freed left WJW in September 1954 for WINS New York, but he had established WJW as the premier rock and roll outlet. In January 1958, Pete "Mad Daddy" Myers joined the station from WHKK 640 AM in Akron. His "Mad Daddy" persona later was adapted by Ernie Anderson for his "Ghoulardi" character on sister station WJW-TV in 1963. Myers' show was heard nightly from 8 pm to 12:30 am. Myers had a brief but meteoric career at WJW, lasting only until May 13, 1958, when he resigned to go to Metromedia's WHK which was establishing itself as the new Top 40 powerhouse in Cleveland. WJW enforced a 90-day noncompete clause, and "Mad Daddy" could not be heard on WHK until August 10. To keep his name in front of the public while he was off the air, Myers concocted a publicity stunt on June 14, 1958, parachuting from a Piper Cub 2200 feet over Lake Erie, and composing a poem on his way down. He was fished out the waters shortly thereafter, and handed out copies of the 45 record "Zorro" to hundreds of fans who greeted him when he got to shore.