She is well known for the application of media psychology as to marketing and brand strategy, transmedia storytelling and audience engagement. According to Rutledge, while there is no specific consensus or career path for media psychology, there are many opportunities. Rutledge argues that media psychology will be increasingly important because of the ubiquity of technology and the rapid adoption, particularly by the young. This, combined with the global political and economic impact of mobile technologies, suggest that technology will continue to disrupt systems and has the potential to generate solutions to problems and challenge our imagination. Rutledge believes that media psychologists are uniquely positioned to examine the questions that arise, establish best practices and standards for positive and ethical media and technology use, and inform the development of media and technology that can benefit individuals and society. Emerging areas include media literacy, digital citizenship, transmedia storytelling, and the use of artificial intelligence (AI) and making sense out of the vast quantities of data analysis increasingly available through the emerging field of data science and data visualization.