In January 2011, Play the Game merged with the Danish Institute for Sports Studies, an independent institution set up by the Danish Ministry of Culture. Play the Game's International Director is Jens Sejer Andersen, while the Director of the institute is Henrik H. Brandt. Including the initial seminar, Play the Game has held seven international conferences, most recently in Aarhus, Denmark, in October 2013. Other conferences include Copenhagen in 2000, 2002 and 2005, Reykjavik, Iceland, in 2007, Coventry, UK, in 2009 and Cologne, Germany, in 2011. Conferences cover a wide range of themes. Issues covered include corruption and ethics in sport, sports management, sports journalism, and sports participation. They aim to strengthen the basic ethical values of sport by encouraging stakeholders in sport to engage in open and unrestricted debate on sports challenges and their possible solutions. Each conference has hosted over 100 speakers. Previous speakers have included British investigative journalist and author Andrew Jennings, former World Anti Doping Association President and present IOC member Richard W Pound, Italian anti-doping expert Alessandro Donati, "Guardian" journalist David Conn, three-time Tour de France winner Greg LeMond, Canadian author Declan Hill, former Newcastle United goalkeeper Shaka Hislop, and President of the Union Cycliste Internationale (UCI) Pat McQuaid. The "Play the Game Award" is a prize awarded by Play the Game to a person or persons who have shown "remarkable personal courage and commitment to creating a better sports community". It has been awarded since 2002. Its first recipient was Canadian investigative journalist Laura Robinson. Other recipients include Argentinian volleyball whisteblower Mario Goijman, Italian anti-doping fighter Alessandro Donati (2007) and Canadian journalist and author Declan Hill (2009). Two investigative journalists, Britain's Andrew Jennings and Germany's Jens Weinreich, shared the award in 2011.