Having already made his mark in bodybuilding, Hackenschmidt caused the major surge in the popularity of professional wrestling in England, and he was considered unbeatable. However, Hackenschmidt probably would not be so well remembered today were it not for two things: 1) his enormous standing in the world of physical culture, and 2) his two defeats at the hands of Frank Gotch. Hackenschmidt remained in the public eye because he had become an icon in the world of physical culture, a legendary bodybuilder as well as health addict, and a world champion wrestler central to a movement that was now increasingly popular. He spoke and published widely on a wide range of subjects, but most notably on health and fitness. His most popular book was the classic "The Way To Live", the last words of which read, "Throughout my whole career I have never bothered as to whether I was a champion or not a champion; The only title I have desired to be known by is simply my name – George Hackenschmidt". However, it was his matches with Gotch that ensured the growing popularity of catch-as-catch-can wrestling over the more laborious Greco-Roman that had previously dominated, and this is the style that enjoys popularity at all scholastic levels, private clubs and the Olympics to this day. Hackenschmidt was a major reason for this. The H. J. Lutcher Stark Center for Physical Culture and Sports at the Todd-McLean Library and Special Collections in Austin, Texas, has a digitized version of a nearly 600-page scrapbook owned for decades by Hackenschmidt and bequeathed by his widow Rachel. The international Georg Hackenschmidt Memorial in Greco-Roman wrestling has been held in Tartu since 1969.