In December 2011, the nonprofit Friends of English Avenue arranged for a married couple, both police officers, to live rent-free in a neighborhood house. "Able" Mable Thomas and others expressed the need for a "rebranding" of the area similar to the one which rebranded crime and prostitution-infested Stewart Avenue in Southwest Atlanta as Metropolitan Parkway. Other transformative efforts continued in 2014. A new Urban Perform gym opened on Joseph E. Boone Blvd designed to empower residents to make healthy lifestyle changes. The gym also hosts a local farmer's market on Saturdays which offers fresh, organic, produce from local community gardens. One of these gardens is the Historic Westside Gardens, which hopes to expand through a cooperative effort with the National Monument Foundation into Mims Park. The Westside Works, a non-profit and jobs training center, opened in 2014 at the site of former E.R. Carter School at 80 Joseph E. Lowery Blvd. NW. Their mission is to serve the underserved by teaching new skills crucial to the modern workforce. In Summer 2014 they graduated their first class of trainees. There are multiple efforts underway to encourage and promote home ownership in Vine City and English Avenue. Invest Atlanta has a trust fund which provides up to 10% of the downpayment for a first time homeowner, up to $15,000. Home Atlanta 4.0 provides up to 5% of the house cost, but waives the first-time buyer requirement. Invest Atlanta and the Arthur M. Blank Foundation partnered to provide $30 million in seed money for innovative and transformative non-profits to help revitalize the two neighborhoods. In 2018, Friendship Baptist church held talks with developers regarding Downtown West, a new construction development adjacent to the new home of the Atlanta Falcons, Mercedes-Benz Stadium. In 2012, an annual festival was established, the Historic Westside Village Festival. The event includes educational seminars, vendors, a Kids Zone, and a concert stage, with proceeds going to local charities and services. In 2013 the festival took place on September 21. The annual English Avenue Festival of Lights is directed by the Historic Westside Cultural Arts Council. The Festival is an exhibition of the community and encourages community members to be a light in their neighborhood. There is a Children's pavilion, free food and drinks, and an exhibition of local non-profits. The area is home to a large concentration of churches, including:   The Bluff is a district within the area that is infamous throughout metro Atlanta for the availability of drugs, heroin in particular.