As 2010 was the final year for both teams in the Big 12, the long-running series has drawn to a close with Nebraska in command at 49–18–2. For the second year in a row, Nebraska appeared in the Big 12 football championship game. The team would play their final game as members of the Big 12 against Oklahoma in Arlington, Texas. Nebraska led 17–0 at one point in the first half, before Oklahoma reeled off 17 points of their own. A field goal just before halftime sent Nebraska into halftime with a 20–17 lead. In the second half, Oklahoma held Nebraska scoreless for the first time of the season and managed two field goals in each of the latter periods to win 23–20. Nebraska had 4 turnovers in the game and Oklahoma held a 453–293 yard disadvantage. Following Nebraska's loss to Oklahoma, Nebraska was selected as the Big 12's representative at the 2010 Holiday Bowl, which also chose the Washington squad beaten by Nebraska in September, now 6–6, to appear as the final opponent in the Cornhuskers 2010 season. This was Nebraska's second straight Holiday Bowl appearance. Washington had rebounded from a 3–6 start and the demoralizing early season loss to Nebraska, winning out the rest of their season to earn a bowl bid. The Huskies held Nebraska to a single first-half touchdown on their way to winning 19–7. Although there were high hopes for the year, three major goals were not achieved and resulted in a season that ended with a note of disappointment. After the last-second, one-point loss to Texas in the 2009 Big 12 Championship Game, the squad looked forward to a chance to avenge the loss against the Longhorns and to return to the league title game for the final Big 12 conference championship. The 2010 Big 12 Championship game was the last league title game for the foreseeable future, as the departure of Nebraska and Colorado from the league dropped the number of members to ten, which is not enough to hold a title game under NCAA rules. Texas started the season flat and had to face unbeaten Nebraska in Lincoln, which led many media analysts to predict an easy Nebraska win. Instead, Texas took advantage of Cornhusker mistakes to deny Nebraska a win in the final foreseeable match between the teams. The Cornhuskers remained on track for an appearance in the Big 12 championship game, clinching an appearance against historical rival Oklahoma. The Cornhuskers started strong and led 17–0 in the second quarter before the Sooners rallied for 23 points while holding Nebraska to just one more field goal.