"All sorts of fantasies such as fluorescent jerseys or shorts," he said. Such was the quantity of advertising when Bernard Thévenet accepted the yellow jersey when the Tour finished for the first time on the Champs Elysées in 1975 that the French sports minister counted all the logos and protested to broadcasters. Since then the number of people with access to the podium has been restricted. The French bank, Crédit Lyonnais, has sponsored the "maillot jaune" since 1987. The company has been a commercial partner of the Tour since 1981. It awards a toy lion - "le lion en peluche" - to each day's winner as a play on its name. In 2007, sponsorship of the jersey was credited to LCL, the new name for Crédit Lyonnais following its takeover by another bank, Crédit Agricole.