Miss Switzerland  Miss Switzerland (; ; ) is a national Beauty pageant in Switzerland. Began in 1951 Miss Switzerland resulted Jacqueline Genton as the first ever Miss Switzerland and won the Miss Europe 1951 title. In 1953 Miss Switzerland was sponsored by Bea Kasse4. Since that year Miss Switzerland winning title automatically competes at Miss Universe competition. Between 1975 and 1976 Miss Switzerland was handled by Sylvia Grivelli ("Valais") and made "Miss Schweiz Organisasion AG" by Raffy Locher, Christoph Locher, and Karina Berger. In the past, the Miss Switzerland also franchised the Miss Europe, Miss World and Miss International. Candidates are selected by television viewers and a jury. The winner is awarded the title "Miss Switzerland" (German: "Miss Schweiz", French: "Miss Suisse", Italian: "Miss Svizzera", Romansh: "Miss Svizra"). Since 1976, the pageant is organized by "Miss Schweiz Organisation AG". Began in 2018 the new leaders of Miss Switzerland Organization will be handled by Angela Fuchs, Iwan Meyer and Andrea Meyer. The Miss Switzerland pageant is the national franchise holder for Miss Universe.