WROV-HD2  WROV-HD2 is an alternative rock formatted broadcast radio station licensed to Martinsville, Virginia, serving New River Valley and Southside Virginia. WROV-HD2 is owned and operated by iHeartMedia. On February 8, 2018, WROV-HD2 rebranded as "Alt 96". WROV-HD2 is relayed by two FM translators to widen its broadcast area.