During Super Bowl XLI, channel 10 debuted a large marketing campaign to promote the launch of "10TV News" in high definition. The song "Carousels (Dreaming of Tomorrow)" by Columbus rock band Alamoth Lane was used throughout the course of the campaign. Some of the band members were shot playing on the roof of WBNS with the Columbus skyline behind them. The song was also used to promote sister station WTHR's 50th anniversary in 2007. The station began making preparations for the transition to HD in late March 2007, and debuted its 5:00 p.m. newscast in high definition on April 2, becoming the first television station in Central Ohio to produce newscasts in HD. The station's newscasts are now known as "10TV News"; "10TV News HD" was used from 2007 to 2012, after being known as "10TV Eyewitness News" for many years. On November 7, 2008, WBNS-TV's morning-noon anchor Heather Pick died of breast cancer. Pick learned in 2004 that the disease she overcame in 1999 had returned. In her last public appearance, she hosted the "Spirit Celebration with Heather Pick", raising almost $500,000 for the Columbus Cancer Clinic. On January 3, 2011, WBNS expanded its weekday morning newscast to 2½ hours, starting at 4:25 a.m. Weekend anchors Jeff Hogan and Angela An replaced Chuck Strickler and Anietra Hamper as anchors, and weeknight 5:30 p.m. anchor Tracy Townsend replaced Hamper and Strickler as noon anchors. On May 11, 2011, WBNS-TV gained high-profile advertising when WBNS logos and a news ticker replaced those belonging to WCMH-TV on the Casto Building at the corner of High and Broad streets in downtown Columbus. Beginning in 2008, the building was leased by rival station WCMH-TV to house its "NBC 4 on the Square" newscast. When WCMH discontinued the newscast, WBNS assumed the lease but decided not to utilize the street-level studio space. On October 1, 2012, WBNS-TV launched a redesigned set. On September 17, 2013, Maria Tiberi, the 21-year-old daughter of WBNS-TV sports director Dom Tiberi, was killed in a car accident along Interstate 270 in Hilliard. Although authorities stated that Maria was distracted at the time of the accident, they did not claim that the distraction was a cell phone.