S-VHS machines for the Brazilian market record in NTSC and convert between it and PAL-M. A small number of VHS decks are able to decode closed captions on video cassettes before sending the full signal to the set with the captions. A smaller number still are able, additionally, to record subtitles transmitted with world standard teletext signals (on pre-digital services), simultaneously with the associated program. S-VHS has a sufficient resolution to record teletext signals with relatively few errors. The VHS logo was commissioned by JVC and introduced with the JVC HR-3300 in 1976. It uses the Lee font, designed by Leo Weisz. VHS was popular for long-form content, such as feature films or documentaries, as well as short-play content, such as music videos, in-store videos, teaching videos, distribution of lectures and talks, and demonstrations. VHS instruction tapes were sometimes included with various products and services, including exercise equipment, kitchen appliances, and computer software. VHS was the winner of a protracted and somewhat bitter format war during the late 1970s and early 1980s against Sony's Betamax format as well as other formats of the time. Betamax was widely perceived at the time as the better format, as the cassette was smaller in size, and Betamax offered slightly better video quality than VHS – it had lower video noise, less luma-chroma crosstalk, and was marketed as providing pictures superior to those of VHS. However, the sticking point for both consumers and potential licensing partners of Betamax was the total recording time. To overcome the recording limitation, Beta II speed (two-hour mode, NTSC regions only) was released in order to compete with VHS's two-hour SP mode, thereby reducing Betamax's horizontal resolution to 240 lines (vs 250 lines). In turn, the extension of VHS to VHS HQ produced 250 lines (vs 240 lines), so that overall a typical Betamax/VHS user could expect virtually identical resolution. (Very high-end Betamax machines still supported recording in the Beta I mode and some in an even higher resolution Beta Is (Beta I Super HiBand) mode, but at a maximum single-cassette run time of 1:40 [with an L-830 cassette].) Because Betamax was released more than a year before VHS, it held an early lead in the format war. However, by 1981, United States' Betamax sales had dipped to only 25-percent of all sales.