He also claimed that the album's "whole marketing scheme is crazy" and "very inspiring". The iTunes Store made "Yeezus" available for pre-order on May 20, but the listing was subsequently taken down for unknown reasons. On May 29, A.P.C. founder Jean Touitou unveiled an advertisement for "Yeezus" which stated that the album would not be available for pre-order. Speaking about the album's minimal promotion, West stated: "With this album, we ain't drop no single to radio. We ain't got no NBA campaign, nothing like that. Shit, we ain't even got no cover. We just made some real music". In May 2013, American rapper J. Cole called West "one of the greatest artists of our generation" via Twitter, with him following this by tweeting: "Which is exactly why I'm moving my release date up. "Born Sinner" June 18th". He explained releasing his second studio album "Born Sinner" on the same day as "Yeezus" during an interview that same month, saying: "I'm not going to sit [here]... I worked too hard to come a week later after Kanye West drops an amazing album. It'd be like, 'Oh and J.Cole dropped too, a week later.' I'm going to go see him on that date. He's the greatest". The next month, J. Cole gave further context, claiming for the coinciding release to be "more about the statement" than the sales. Cole elaborated on this, admitting that the music being competed over "is art" and he "can't compete against the Kanye West celebrity and the status that he's earned just from being a genius", though stated: "But I can put my name in the hat and tell you that I think my album is great and you be the judge and you decide". A lyrical reference to releasing on the same date as West is included in the track "Forbidden Fruit" from "Born Sinner". The physical CD edition of "Yeezus" was released in a clear jewel box with no album artwork, reflecting the minimalist tone. The packaging consists of little more than a piece of red tape and a sticker affixed to the back, with sample credits and the album's UPC. Other versions of this release have different colors of stickers, with green, yellow and orange being some of the other colors. The front is affixed with a Parental Advisory label. "The Source" pointed out a resemblance between the "Yeezus" CD packaging and a packaging concept designed for the single "Crystal" by the English band New Order in 2001.