Leading in the weekend's ticket sales on online ticket service Fandango, "Lucy" outsold action thrillers "Oblivion", "Elysium" and "Edge of Tomorrow" "at the same point in the sales cycle." It additionally outsold "The Bourne Legacy" ($38.1 million) and "Salt" ($36 million), compared to their opening weekend spots, but failed to surpass the opening weekend grosses for "Wanted" ($50.9 million) and "Taken 2" ($49.5 million). Ray Subers of Box Office Mojo stated, "The fact that it even came close, though, is a fairly remarkable feat for this moderately-budgeted original action movie." Subers said that there are a few contributing factors to "Lucy"'s success, commenting, "First, the movie had an intriguing premise (what if we could use more than 10% of our brains?) that was front-and-center in action-packed, visually-stunning advertisements." He said that this helped Johansson's lead role of Lucy appear to be "a natural extension of the butt-kicking brand she's built" as Black Widow in "The Avengers" and "", and that "recognizing that audiences were connecting with the material, Universal made the savvy decision to move "Lucy" up from mid-August," where it instead would have been competing with "Guardians of the Galaxy", "Teenage Mutant Ninja Turtles", and "The Expendables 3", a contrast to "this less-competitive late July date." Oliver Gettell of "Los Angeles Times" commented similarly, citing five reasons for the film's successful opening weekend: A catchy sci-fi hook (the ten percent of brain myth), Johansson as an action star, Besson as a crowd-pleaser (known for films that please audiences, especially ones that craft strong female characters), a summer of strong women (previous successful female-driven films in the year being "Maleficent" and "The Fault in Our Stars"), and a slick marketing campaign (the trailers for the film emphasizing a high concept narrative, action and mayhem while de-emphasizing "philosophical and metaphysical pontificating"). Early reviews for the film were positive and mixed, and later generally positive. "Lucy" was categorized as entertaining and silly, but also polarizing, by critics. On review aggregator website Rotten Tomatoes, it holds a score of 67% based on 225 reviews; the rating average is 6.06/10.