Bad (James Bay song)  "Bad" is a song by English singer-songwriter James Bay. The song was released by Republic Records on 10 May 2019, through digital download and streaming formats. In May 2019, Bay performed the track live on "The Late Show with Stephen Colbert". A live version was released on 7 June 2019. The music video for "Bad" was directed by Martin Landgrave and released on 27 June 2019. In the clip, Bay is sitting on a chair, playing guitar, as he floats through New York City. He sings the lyrics as he travels from Central Park to Times Square.