Lolly Wolly Doodle  Lolly Wolly Doodle is an American company that manufactures women's and children's clothing for sale online. It was founded in 2008 in Lexington, North Carolina, and is now owned by investment firm Stage Fund. After investments by venture capitalists such as Revolution Growth, it expanded to include production facilities in New York City. Lolly Wolly Doodle sells most of its products through its Facebook page. Frydenlund claims the company was once the largest business on that site. It is considered by some business journalists to have succeeded in using Facebook as a sales platform where larger, established retailers had failed. The company takes a fast fashion approach to product development and production. Since it offers custom services like monogramming, it uses just-in-time production; its workers have been compared to short-order cooks. The network effects of distributing through a prominent social media site eliminate the need to spend money on marketing or advertising. Brandi Temple started the company in 2008. Frustrated with the styles of clothing on offer for young girls at retailers, and unwilling to pay higher prices to boutiques that sold what she was looking for, Temple began sewing clothes on her own for her daughters. Finding a large amount of fabric left over after one session, she decided to make more clothing in the same style and offer them for sale on eBay rather than let it go to waste. With the help of family and friends, it eventually grew into a regular business. "Within a matter of months, we had turned our bedroom and garage into a mini-factory," she writes on the company's website. She named it Lolly Wolly Doodle (LWD), a play on the children's song "Polly Wolly Doodle" that was her nickname for a niece of hers named Lolly. In 2008, as the eBay store was bringing regular extra income into the household, just as Will's business began to decline. Lolly Wolly Doodle was formally incorporated. Two years later patterns were sent to a Chinese company for quality testing. The resulting dresses were below expectations, so they decided to post them on the company's Facebook page rather than their regular eBay store. The potential customers could leave a comment on the posting with their email address and LWD would send a PayPal invoice at a discounted price. "I just snapped a picture and put it on Facebook," Temple told "Bloomberg News" in 2013, claiming they sold out within 30 seconds. That was more business in one day than they had done on eBay in a month. As a result, they moved the online store from eBay to Facebook.