Shaw has since been heavily involved in efforts to advance ALS research through better funding, and raise awareness about ALS using different platforms. He is considered to be a champion of the cause, and has impacted ALS communities throughout the country. On October 14, 2014, Shaw's college friend Paul Omekanda, who played soccer at Penn State University, founded the Best Man Tim non-profit organization   to rally the Penn State community in honor of Shaw. Together, Shaw and Omekanda generated new levels of awareness and participation in the funding of ALS research by engaging the Penn State community in innovative fashion. The pair collaborated with Shaw making several television appearances   while Omekanda ran the organization in the Penn State community. The organization was a first of its kind at Penn State University, having officially partnered with Penn State Athletics  with a focus on raising new levels of awareness about ALS in the Penn State community. In 2014, Shaw saw an increase in support from the Penn State community. Omekanda enlisted his mentor Dr. Clarence B. Jones, a close personal friend and attorney of civil rights leader Dr. Martin Luther King, Jr.,  who became the organization's first Board Member. He then led Best Man Tim into partnership with Penn State Athletics (having received unwavering support from Penn State's Athletic Director Sandy Barbour),   the Penn State Milton S. Hershey Medical Center,  the Penn State Football Lettermen's Club, chapters of the Penn State Alumni Association, and chapters of the ALS Association. Kendra Chantelle of American Idol (Season 10) wrote and performed a theme song for Best Man Tim. The number of Penn State community members rallying behind the organization to support Shaw continued to grow in size. New Best Man Tim apparel was made available that contained Penn State's official logo. Meanwhile, Shaw continued to use as many platforms as possible to raise awareness about ALS. On March 19, 2015, Shaw addressed the Tennessee General Assembly, making a pitch that would declare the month of May as ALS Awareness Month in Tennessee. On April 18, 2015, Best Man Tim held a fundraising event during Penn State's Blue White weekend that included an Ice Bucket Challenge. Shaw attended the dedicated event where he signed autographs, posed for photographs, and enjoyed the support of hundreds of community members. A large amount of Penn State legends and lettermen supported the event, including the Paterno Family. Jay Paterno, namesake of his legendary father Joe Paterno, participated in Best Man Tim's Blue White weekend event.