Since the launch of Turner Classic Movies, TNT's movie lineup has shifted away from classic films outside of special airings of films such as "The Wizard of Oz" (which is aired each November around Thanksgiving weekend), in favor of more recent films released from the 1980s onward, with an emphasis on films released after 1995. Presently, most of the films broadcast on TNT are of the drama and action genres, however some comedy films continue to air on the channel periodically. Movies generally air on the channel during the overnight hours on most nights and for much of the day on weekends. Beginning in 1997, TNT broadcast a 24-hour marathon of the 1983 comedy film "A Christmas Story" from the evening of Christmas Eve to the evening of Christmas Day. The marathon ran simultaneously on sister channel TBS until 2009, when the annual event became exclusive to that channel. However, as of 2014, TNT has begun airing the movie for 24 hours once again. Once each weekend, TNT airs a movie in primetime with limited commercial interruption, branded in on-air promos under the title "More Movies, Less Commercials". In July 1989, the Turner Broadcasting System announced that TNT would obtain partial pay television rights to the National Basketball Association beginning with the , as part of a transference of TBS SuperStation's existing NBA telecast rights. As a result, TNT's NBA coverage would consist of games involving other teams within the league, with TBS's rights being scaled back to only encompass game telecasts involving the franchise serving its parent television station WTBS's home market, the Atlanta Hawks (which Ted Turner had purchased from Atlanta-based real estate developer Tom Cousins in 1977). Under the initial agreement and a subsequent five-year contract signed in December 1989, TNT carried about 50 regular season and 25 playoff games during the inaugural season of its contractual rights. (TBS SuperStation/WTBS, in acquiring exclusivity for the Hawks, expanded its schedule to include 25 away games through the acquisition of Atlanta rival WGNX [now CBS affiliate WGCL-TV]'s partial Hawks telecast rights.) In the early 1990s, some Hawks game telecasts shown on TNT and TBS became subject to blackout within 35 miles of the home team's arena. This restriction was dropped in 2000, allowing TNT the right to be the exclusive broadcaster of any game it chose to carry. TNT had regularly broadcast NBA games on multiple Tuesday nights until the . The weekly telecasts were then moved to Thursday nights in , when TBS was opted out of rights to NBA coverage as a result of the league's contract renewal with Turner Sports.