His duty was to rule over the Tekram (market) of Saxet (Texas). This was a gag repeated in Houston from 1899 to 1915, and the week-long festival included dances and parades. The crowning of Jones as King Nottoc after living in Houston for just four years symbolized a quick acceptance into local society. In 1925, Jones received an honorary Doctor of Law degree from Southwestern University, and another from Oglethorpe University in 1941. Houston honored Jones with "Jesse H. Jones Day" on December 26, 1934. The pronouncement was made by Houston Mayor Oscar Holcombe. The Scottish Rite Temple provided the venue for a ceremony, where there was the first public viewing of a bronze bust of Jones sculpted by Enrico Cerracchio. In 1939, the Alabama-Coushatta tribe named Jones "Chief Cue-ya-la-na" when they accepted him into their community. The name translates as "Yellow Pine," symbolic of the tallest being within their local environment and a being which serves all members of their community. Jones resided at the Rice Hotel in Houston, but he also stayed at "the Boarding House," the home of his aunt, Louisa Jones. Her house was located at the corner of Anita and Main Street, south of downtown Houston. Jones managed the estate of his uncle, M. T. Jones, and continued to act as a business manager for his aunt and his cousins for many years. Much of his social life revolved around them, too. His future wife, Mary Gibbs Jones, was first married to his cousin, Will Jones. Jones married Mary Gibbs on December 15, 1920. They resided at the Rice Hotel until 1926 when they moved into their penthouse at the new Lamar Hotel. Alfred C. Finn designed and supervised the construction of the building, but Jones hired John Staub to design the interior for their apartment. Audrey Jones, one of Mary's granddaughters, also lived with them. Other members of his extended family maintained apartments at the Lamar. His relationships with some of his business associates were also based on close friendships, so Jones referred to this business network as his "business family." Jones retained the title of publisher of the "Houston Chronicle" until his death on June 1, 1956, at the age of 82. His remains were interred in Houston's Forest Park Cemetery. The name of Jesse H. Jones is memorialized throughout Houston through many grants from the Houston Endowment. The home of the Houston Symphony is Jesse H. Jones Hall in the Houston Theater District.