Pre-release tracking projected the film to open to around $15–20 million. It made $855,000 from its early Thursday night showings at 2,178 theaters and $5.2 million on its opening day. It ended up opening to $12.8 million, with IMAX comprising $2.3 million from 365 IMAX theaters. The film suffered from a very competitive PG-13 adult market where such films as "The Martian" and "Bridge of Spies" were overperforming. Women repped 60% of the film's audience with 55% 25 or older. Outside North America, "Crimson Peak" opened in 66 countries. It earned $13.6 million in its opening weekend from 55 territories. It opened at No. 2 in Russia and the CIS ($2.6 million; behind "The Martian") and Spain ($1.1 million) and No. 5 in the U.K., Ireland and Malta ($1.5 million). It opened in Belgium, Greece, Israel, Italy, Poland, Portugal, and Trinidad around October 22–23. "Crimson Peak" received positive reviews from critics. Rotten Tomatoes reports a 72% approval rating, based on 271 reviews, and an average rating of 6.58/10. The site's critical consensus reads, ""Crimson Peak" offers an engaging – albeit somewhat slight – diversion driven by a delightfully creepy atmosphere and director Guillermo del Toro's brilliant knack for unforgettable visuals." Metacritic assigned the film a score of 66 out of 100, based on 37 critics, indicating "generally favorable reviews". On CinemaScore, audiences gave the film an average grade of "B–" on an A+ to F scale. After attending an early screening, horror writer Stephen King called the film "gorgeous and just fucking terrifying", and said it "electrified" him like Sam Raimi's "The Evil Dead", whose distribution he helped secure with a rave review in 1982. King's son, writer Joe Hill, called "Crimson Peak" "del Toro's blood-soaked "Age of Innocence", a gloriously sick waltz through Daphne du Maurier territory". IGN reviewer Scott Collura gave the film an 8.5 out of 10 score, saying, "Featuring memorable performances, amazing production design, and a hard edge that is too often lacking in horror films these days, it nonetheless also manages to subvert some long-standing tropes about the gothic romance genre which inspired it."