The store opened in early November 2011. In March 2011, it was reported Von Maur would enter the Wisconsin market with a store in the Milwaukee area at a new lifestyle shopping center in Brookfield named The Corners. The proposed store was to have been combined with a three story parking structure and had been predicted to open in the Fall of 2014, but numerous project delays occurred. Von Maur's 32nd location, it opened on April 8, 2017. In September 2011, Von Maur announced that it would open a store in Coralville, Iowa at Iowa River Landing, replacing the chain's Iowa City store, previously located at Sycamore Mall. In November 2011, it was announced that Von Maur would enter New York State with its first store at Eastview Mall, outside Rochester, replacing a Bon-Ton store. Von Maur's first northeast location opened on October 26, 2013. Von Maur announced in early January 2012 they would be opening their second Atlanta area store at the soon-to-be shuttered Bloomingdale's location at Perimeter Mall in north suburban Dunwoody, while the company's president said that he would like to have four or five stores in the market during this time. The three-story, store opened on November 10, 2012. On November 2, 2013, the chain opened its first store in Alabama, at the Riverchase Galleria in the Birmingham suburb of Hoover. The store is located in the space first occupied by Macy's, then Proffitt's, and later Belk. On February 27, 2013, it was announced that Von Maur would be opening a new location in Oklahoma City as the fourth anchor store at Quail Springs Mall, replacing Sears. The facility opened on October 18, 2014 and marked the 30th location for Von Maur. In October 2014, Nordstrom announced that they would close their store at the Mall of Georgia in Buford, Georgia. Von Maur opened their third Georgia store (after North Point Mall and Perimeter Mall). In March 2016, the company announced that it would open a second store in the Minneapolis-St. Paul area. The two-story, 140,000-square foot store at Rosedale Center opened on October 13, 2018, joining the existing store at Eden Prairie Center. In February 2017, It was announced that the longstanding Sears store at Woodland Mall in the Grand Rapids suburb of Kentwood, Michigan, would close and will reopen as Von Maur in 2019 along with other additions to the mall. In February 2018, the company announced it would open a store at the Jordan Creek Town Center in West Des Moines, Iowa.