In turn, Riviera bought KKLD in Prescott Valley, which was moved to Mayer in order to put in a better signal to Phoenix. The result was a new KKFR on 98.3 FM. The simulcast continued until January 1, 2007, when 92.3 became the home of the news/talk format and the format of ESPN Radio-affiliated KMVP moved to 620. Both stations retained the KTAR call letters. The last sports event carried on News 620 KTAR was the Arizona Cardinals facing the San Diego Chargers on December 31, 2006. In contrast, the first event carried on Sports 620 KTAR was the Fiesta Bowl between the Boise State Broncos and the Oklahoma Sooners on January 1, 2007. Until April 14, 2007, KTAR used to simulcast on KMVP at 860 kHz, also owned by Bonneville. While KMVP aired an extensive lineup of shows from ESPN Radio, KTAR has decided to air mostly local shows. For example, only the first two hours of "Mike and Mike in the Morning" is aired on Sports 620. KTAR does air ESPN Radio play-by-play if the schedule allows. On January 6, 2014, KPKX became an FM simulcast of KTAR, and 620 AM changed its name to "Arizona Sports Now On 98.7". Due to there already being a KTAR-FM on 92.3, the callsign of 98.7 was changed to KMVP-FM about a week later. On July 10, 2014, owners Bonneville Broadcasting announced Arizona Sports would move exclusively to 98.7 effective September 15th. KTAR AM then became a full affiliate of ESPN Radio as "ESPN Phoenix 620 AM". The station was one of ten stations awarded the 2007 Crystal Radio Award for public service awarded by the National Association of Broadcasters. Winners were honored at the Radio Luncheon on April 17, 2007, during the NAB Show in Las Vegas, Nevada.