Among other functions, Van Veen is the director of "Van Veen Productions" , "Piano Mania" , and the "Simeon ten Holt Foundation" . He is also artistic director of the "Murray Dranoff Two Piano Competition" , based in Miami, where he and his brother Maarten van Veen were prize winners in 1995. In 2016 Van Veen received the NPO Radio 4 award; Van Veen was praised for his 'out of the box' programming and finding new ways to attract a new audience for classical music. Jeroen Van Veen started playing the piano at the age of 7. He studied at the Utrechts Conservatorium with Alwin Bär and Håkon Austbö. In 1993 he passed the Performing Artists' Exam. Van Veen has played with orchestras conducted by Howard Williams (Adams), Péter Eötvös (Zimmermann) in Amsterdam, Utrecht, Vienna and Budapest and in the United States with Neal Stulberg (Mozart & Bartók) and Robert Craft (Stravinsky) He has played recitals in Austria, Belgium, Canada, England, France, Germany, Hungary, Italy, Russia & the USA. Van Veen attended master classes with Claude Helffer, Hans-Peter & Volker Stenzl and Roberto Szidon. He was invited to several festivals, a.o. the Reder Piano Festival (1988), Festival der Kunsten in Bad Gleichenberg (1992), Wien Modern (1993), Holland Dance Festival (1998) Lek Art Festival (1996–2007). Van Veen recorded for major Dutch Radio- and Television companies like AVRO, NOS, IKON, NCRV, TROS/Internet, WTBC-TV & Radio (Florida, U.S.A.) and Moscow Television. In 1992, Van Veen recorded his first CD with his brother Maarten as the internationally recognized Piano duo Van Veen. In 1995 Piano duo Van Veen made their debut in the United States. They were prizewinners in the prestigious 4th International Murray Dranoff Two Piano Competition in Miami, Florida. After this achievement they toured the United States and Canada many times. The documentary "Two Pianos One Passion" (nominated for an Emmy Award in 1996) documents them as a duo. Besides performing, Jeroen is co-founder and artistic director of the International Student Piano Competition, which is held in Utrecht every two years.