Males had a median income of $100,000 versus $52,302 for females. The per capita income for the town was $81,290. About 1.9% of families and 2.5% of the population were below the poverty line, including 1.5% of those under age 18 and 2.8% of those age 65 or over. In 2012, the "Forbes" magazine named Paradise Valley's zip code, 85253, the 71st-most expensive in the United States. This ranking also makes it the most expensive in the state of Arizona. The mayor and six town council members are the elected representatives of the Town of Paradise Valley. The council is composed of six members who are elected to serve four-year staggered terms. In 2010, voters approved the direct election of mayor. Scott LeMarr became the first directly elected mayor in 2012. The council still selects its vice mayor from among its members. Jerry Bien-Willner, elected in 2018, is the current mayor. The chief of police is Pete Wingert. In 2012, citizens gathered 500 signatures on a petition requesting the council reconsider the issue of direct election of mayor. The council voted in June 2012 to return the question of direct election of mayor to the people. Residents voted to keep the direct election of Mayor. Most of Paradise Valley is within the Scottsdale Unified School District. A relatively small portion, however, is served by Creighton Elementary School District and Phoenix Union High School District. Several charter schools also are in the area, including nearby Great Hearts Academies and BASIS Schools, as well as private schools such as Phoenix Country Day School. According to Paradise Valley's 2014 Comprehensive Annual Financial Report, the top employers in the town are: