Initially, the "chillwave" tag was subsumed under the "glo-fi" and "hypnagogic pop" labels. Journalist David Keenan coined "hypnagogic pop" a few weeks after "chillwave" was invented to describe a trend of 2000s lo-fi and post-noise music in which varied artists began to engage with elements of cultural nostalgia, childhood memory, and outdated recording technology. While chillwave and hypnagogic pop both evoke 1980s–90s imagery, chillwave has a more commercial sound that emphasizes "cheesy" hooks and reverb effects. "Glo-fi" soon fell out of popular usage. Neon Indian (Alan Palomo), Washed Out (Ernest Greene), and Toro y Moi (Chaz Bundick) were considered to be the vanguard of the chillwave movement. All three were one-man acts from the Southern U.S, while Greene and Bundick were acquaintances and collaborators. Greene's "Feel It All Around" (July 2009) became the best known song of the genre, later to be employed as a backdrop for the opening sequence of the television series "Portlandia" (2011–2018). Neon Indian's debut "Psychic Chasms" (October 2009) was another early album that typified the genre, particularly the tracks "Deadbeat Summer", "Terminally Chill", and "Should've Taken Acid With You". Bundick's debut "Causers of This" (January 2010) drew similar attention for its style of old-fashioned, lo-fi pop. The album was acclaimed by critics and given an early endorsement by Kanye West, which lent the work significantly more popularity. "Rolling Stone" additionally dubbed Bundick the "godfather of chillwave". Writing in 2019, Ian Cohen of "Stereogum" argued Dayve Hawke (variously known as Memory Tapes, Memory Cassette, and Weird Tapes) to be the fourth leading chillwave act of the era. Cohen identified Hawke's output as "quintessential chillwave documents", namely the 2009 album "Seek Magic", "probably the best album of the bunch that dropped in 2009 — and, by definition, probably the greatest chillwave album of all time." Although it had no specific geographical sourcepoint, chillwave was concentrated in the south and east coast of the US, with Brooklyn, New York figuring the most prominently. Hawking notes that the "fact this was such beach-centric music makes it interesting ... chillwave also strikes me as hugely middle class music. ... whereas punk reacted with anger and a desire for change, chillwave was the sound of escapism and resignation. ... it's surely no coincidence that chillwave's rise coincided with the aftermath of the 2007 sub-prime economic meltdown."