The events were more frequently staged than not and typically drew strong crowds of the curious. With Moross' help, Oldfield became a grassroots hero. Moross brokered the deal for Oldfield to purchase the 1909 "Blitzen Benz," a 200-horsepower, chain drive 21.5 liter machine from the New York Benz Auto Import Company for $6,000 and the trade-in of an older, smaller Benz racer. Oldfield broke the world land speed record on the sands of Ormond-Daytona Beach at 131.7 MPH on March 16, 1910. Moross and Oldfield remained in contact throughout their lives. Moross worked at the Speedway from 1909–1910. Moross was hired by Carl Fisher as his press agent almost immediately after work began to develop the terrain that would support the Speedway. It was Moross' idea to build a scale model of the track facing Crawfordsville Road so those passing the location could stop and get a feel for the layout. Moross promoted all the Indianapolis Motor Speedway events during 1909 and the first race meet on the newly brick-paved track in 1910. In addition, he was the starter of the first motorized event at the Speedway, the August 1909 motorcycle races. He was also responsible for engineering the first trip around the track by a woman. Journalist Betty Blythe rode "shotgun" with Bob Burman August 17, 1909, and then wrote a feature article about it that appeared in the "Indianapolis Star" the following day. Moross was also a key figure in the development of the May 1910 auto race meet at the Speedway, unique in its presentation of such odd events as an obstacle course contest that included wooden ramps and a trip through the Speedway's landmark ditch at the inside of the track's southwest turn. Moross purchased Oldfield's team for $13,500 before the 1911 season and shortly after the driver was suspended by the AAA for staging an unsanctioned match race at Sheepshead Bay against World Heavyweight Boxing Champion Jack Johnson in October 1910. The team featured the Blitzen Benz, a Knox Automobile and the Darracq that won the 1905 Vanderbilt Cup. Moross Amusement Company arranged for "Wild" Bob Burman to drive the car at Ormond-Daytona in April 1911, establishing a new record at over 141.73 MPH. The world land speed record was all Moross needed to create a money making exhibition show. Although the car's engine was far too large to meet the technical specifications of the first Indianapolis 500 in May 1911, the car made exhibition runs the morning of the race and set new track records at the quarter mile, half mile, kilometer and mile distances.