In an October 2009 interview, Fils-Aimé announced that the DSi had sold 2.2 million units in the United States. He said, "If you give the consumer great value in terms of what they pay, they're willing to spend, and we say [that] based on the experience of launching the DSi". The United States had its highest yearly DS sales in 2009 with 11.22 million units sold. The DSi and DSi XL accounted for 16.88 million of the 27.11 million units sold worldwide of its product line for Nintendo's 2009 fiscal year beginning April 1, 2009 and ending March 31, 2010. In Gamasutra's United States hardware sales estimate for July 2010, the DSi and DSi XL each outsold the DS Lite. The website reported DSi sales of approximately 300,000 units in July 2009 and February 2010, which remains consistent for July 2010 if combined with DSi XL sales. As a result, the average price consumers were spending on the Nintendo DS hardware family rose to over $165 (in 2004 dollars, $ adjusted for inflation as of 2010), which is over $15 more than the November 2004 launch price of the original Nintendo DS. Nintendo made its first DSi price cuts in Europe on June 18, 2010, for DSi and DSi XL consoles in Japan on June 19, and in North America on September 12. The DSi and DSi XL accounted for 14.66 million of the 17.52 million units sold worldwide of its product line in fiscal year 2010. In a United States hardware sales estimate for July 2011 by Gamasutra following the DS Lite's price drop a month earlier, about 60 to 70 percent of approximately 290,000 DS units sold were DSi and DSi XL consoles. Lackluster 3DS sales forced Nintendo to drop its price to match the DSi XL in the United States on August 12. Japan and Europe had similar price reductions. Gamasutra speculated potential DS buyers in the United States opted for the 3DS as a result; DS sales for August 2011 decreased by 45 percent, while it combined with 3DS sales remained steady compared to the previous month. Nintendo made its second DSi and DSi XL price cuts in North America on May 20, 2012. Gamasutra called these price cuts the DS product line's "final send-off" and expects "by this time next year its contributions to the market will be minuscule. After Christmas, Nintendo will effectively be a single-handheld system company, putting all of portable software efforts into the Nintendo 3DS."