It won "Best Supporting Male Performance" and Lords won "Best Supporting Female Performance." Cyber Vixen of the Year was won by Maria Menounos as Eva in "James Bond 007: From Russia with Love". "True Crime: New York City" was originally intended to have been the first part of a two-part series set in New York and featuring Marcus Reed, but the second part was never made. Due to the game's critical and commercial failure, Activision dropped plans for any future "True Crime" games. However, towards the end of 2007, they approached United Front Games to develop an open world game for next generation consoles set in Hong Kong, and unrelated to the "True Crime" series. Originally called "Black Lotus", the game went into production in early 2008. A year into development, Activision proposed that "Black Lotus" be incorporated into the "True Crime" franchise, due to the similarities in their designs and plots; all three games were set in open worlds with narratives centered on an undercover cop in a criminal organization. Activision hoped the new ideas brought to the table by United Front could help revitalize the "True Crime" franchise. At the 2009 Spike Video Game Awards, Activision debuted the game as "True Crime: Hong Kong". Although originally slated for a Fall 2010 release, in May 2010, Activision announced the game had been pushed back to early 2011 "in order to give the development team more time to deliver the high-quality entertainment experience they envision for the game." In February 2011, however, Activision cancelled "True Crime: Hong Kong", claiming that due to "quality issues," further investment would not make the game competitive in the open world genre. United Front executive producer Stephen Van Der Mescht expressed disappointment with Activision's decision, stating the game was "playable from start to finish and virtually complete in terms of content." In June, Activision CEO Eric Hirshberg explained that an escalating budget and development delays were the main contributing factors in the game's cancellation. Hirshberg stated that the increase in budget and subsequent delays meant the game would have to be "a pretty incredible success in order to be worth the investment that it was taking to get it done." Due to competition posed by other titles, particularly "Grand Theft Auto" and "Red Dead Redemption", and the fact that the previous game in the "True Crime" series had been a critical and commercial failure, Activision's view was that the game would not be able to compete. However, in August, Square Enix acquired the publishing rights to the game, although they did not buy the rights to the "True Crime" franchise, which were retained by Activision.