He could not step into the vacant place. He aspired to power instead of influence, and as a result forfeited both." P. P. Catterall and Colin Seymour-Ure conclude that:  The A. Harmsworth Glacier in North Greenland was named by Robert Peary in his honour. Harmsworth had gifted Peary expedition ship "Windward" following a lecture on Polar exploration he gave at the Royal Geographical Society in 1897. Through his newspaper career, Northcliffe promoted the ideas which resulted in the Group Settlement Scheme. The scheme promised land in Western Australia to British settlers prepared to emigrate and develop the land. A town founded specifically to assist the new settlements was named Northcliffe, in recognition of Lord Northcliffe's promotion of the scheme. Northcliffe lived for a time at 31 Pandora Road, West Hampstead – this site is now marked with an English Heritage blue plaque.