WUPID was first held in December 2007 with Sydney University being crowned champion. The second installation in 2008 saw Monash taking the trophy home. The third WUPID was held in Universiti Putra Malaysia (UPM) in December 2009. The first two tournaments were co-hosted by Universiti Kuala Lumpur (UNIKL). WUPID was the brainchild of Daniel Hasni Mustaffa, Saiful Amin Jalun and Muhammad Yunus Zakariah. They were all former debaters for UPM who took part at all possible levels of debating from the Malaysian nationals to the World Championship. With the increasing popularity and availability of the Internet, differing opinions arise frequently. Though they are often expressed via flaming and other forms of argumentation, which consist primarily of assertions, formalized debating websites do exist. The debate style varies from site to site, with local communities and cultures developing. Some sites promote a contentious atmosphere that can border on "flaming" (the personal insult of your opponent, also known as a type of ad hominem fallacy), while others strictly police such activities and strongly promote independent research and more structured arguments. Rule sets on various sites usually serve to enforce or create the culture envisioned by the site's owner, or in some more open communities, the community itself. Policing post content, style, and structure combine with frequent use of "reward" systems (such as reputation, titles, and forum permissions) to promote activities seen as productive while discouraging unwelcomed actions. These cultures vary sufficiently that most styles can find a home. Some online debate communities and forums practice Policy Debate through uploaded speeches and preset word counts to represent time limits present in physical debate. These virtual debates typically feature long periods of theoretical prep time, as well as the ability to research during a round. Originally most debate sites were little more than online or bulletin boards. Since then site-specific development has become increasingly common in facilitating different debate styles. Debates have also been made into a television show genre.