This was eventually confirmed, as the radio station announced a format change about a week before the launch of "105.7 Crush FM" at midnight on January 3, 2011, with a 1990s Hits format (similar to Clear Channel's Gen X Radio format) and the WQSH calls under new program director Mike Morgan, who left WFFG-FM in Corinth for WQSH. The first song on "Crush FM" was "Get the Party Started" by P!nk. Most of the staff on the new Crush FM were imports from other area stations, including Sugar Bear in the evenings (formerly of WAJZ), Ellen Rockwell in the afternoons (formerly of WFLY), and Mike Morgan in middays (formerly of WFLY and WFFG-FM). Of all former "Buzz" staff, only Mark Vanness and Meredith McNeil (in Crush FM morning drive) made the transition to the new format. On October 28, 2011, all of WQSH's air personalities were dismissed. In early October 2011, an FM translator on 99.1 FM, W256BU, went on the air. It began airing an urban contemporary format, branded as "Hot 99.1," fed from the HD-2 subchannel on 105.7. On September 7, 2012, at 5 p.m., the station flipped to an Adult Top 40 format, branded as "PopCrush 105.7." The final song as "Crush FM" was "End of the Road" by Boyz II Men, while the first song as "PopCrush" was "Wide Awake" by Katy Perry. This put the station in competition up against Clear Channel-owned WRVE. On March 4, 2015, WQSH dropped its adult CHR format and began stunting with Christmas music as "Santa 105.7," using the same bumpers that had been used in 2010. On March 12, 2015, at 7 a.m., the station flipped to a Generation X-based classic hits format (similar to the former "Crush FM" format), branded as "Rewind 105.7." The first song on "Rewind" was "Good Vibrations" by Marky Mark and the Funky Bunch. On March 16, 2018, at 5 p.m., after playing "Dancing in the Dark" by Bruce Springsteen, WQSH began stunting with Irish bands as "Shamrock 105.7." The station was rumored to be planning a flip to alternative rock as "Alt 105.7", as the domain name Alt1057Albany.com was registered by Townsquare in mid-February.