The founder started his career as a jewel artisan. Philosophy of Jean-Baptiste Morabito: "Luxury is not exceptional, it is the exceptional which is luxurious".  1880s : 1885, November 28, Jean-Baptiste Morabito was born in Naples. He was 20 when he opened a jewelry atelier and boutique in Nice in 1905. In his atelier, he made pieces in tortoiseshell, coral and mother-of-pearl, accenting them with gold and silver. His boutique had clients such as the people who vacationed on the Côte d’Azur.  1910s : During the Belle Epoque, Jean-Baptiste Morabito started making evening bags by requests of ladies for parties in the Côte d’Azur. Silk evening clutches were embroidered with beads and gold. Tortoiseshell clasps inset with precious stones. Tortoises from Central America, crocodiles from Java and the Nile.  1920s : In 1921, Jean-Baptiste Morabito opened a boutique on the rue Saint Honoré in Paris. He began making trunks and baggage. His atelier produced embroidered cases and luggage. They were often in precious leathers such as exotic leathers especially crocodile.  1940s : After World War II, Morabito made Morabito’s N°7 perfume, accompanied by a rice powder. The crystal Lalique bottle of perfume had the form of four tortoises. During that period, Morabito made the bags with shoulder straps.  1950s : In 1951, Jean-Baptiste Morabito opened his boutique at 1 Place Vendome in Paris, on the corner of the rue Saint Honoré. In 1958, when Marilyn Monroe wanted a vanity case for traveling, Morabito created a classic the Orsay bag.  1960s : In 1961, the Traviata and Verdi models were dedicated to Maria Callas. Kings ordered crocodile trunks or shark desk sets.  1970s : In 1971, Madame of French President Pompidou offered a Vendôme bag and Princess bag to the Japanese Empress during their official visit to France.  1990s : In 1996, Morabito opened a boutique on the Avenue Georges V in Paris.  2000s : In 2007, Morabito moved the boutique again on the rue Saint Honoré in Paris.