In June 2017, Atlanta Mayor Kasim Reed disclosed plans for a possible $1 billion mixed-use project for The Gulch, headed up by Atlanta Hawks' owner Tony Ressler and Atlanta Falcons' owner Arthur Blank. As recently as August 2017, however, the site was still being discussed as a potential site for the MMPT, and during that same period, The Gulch was also one of several locations being considered for Amazon's second headquarters. In November 2018 Mayor Keisha Lance Bottoms signed the Gulch development proposal into law.