As a standalone term, "Jān" is the rough equivalent of "Darling", and is used almost exclusively for close relatives (such as spouses, lovers and children). In this context, sometimes colloquial forms such as "Jānoo" and "Jānaa", or combination words such as "Jāneman" (my darling) and "Jānejaan"/"Jānejaana" (roughly, love of my life), are also used. When used with a name or a relation-term, it means "dear". So, "bhāi-sāhab" and "bhāi-ji" carry the meaning of "respected brother", whereas "bhāi-jān" or "bhaiyya-jānī" mean "dear brother". The term "meri jān", roughly meaning "my dear", can be used with friends of the same gender, or in intimate relationships with the opposite gender. In subcontinental etiquette, while "bhaijan" can be used by males to denote a brotherly relation with any other male of a roughly similar age including total strangers (the female equivalent between women is "apajan" or "didijan"), "meri jān" is used only with friends with whom informality has been established. Ji, on the other hand, is appropriate in all these situations and across genders because it carries no connotations of intimacy. Because English usage is widespread in the Indian subcontinent, the fact that the honorific "Ji" is pronounced identically to the letter "G" is used extensively in puns. This is sometimes deliberately exploited in consumer marketing, such as with the popular "Parle-G Biscuits" (where the 'G' ostensibly stands for "Glucose"), which sounds like "Parle Ji Biscuits" (or, "the respected Parle biscuits"). A pun popular with children in North India and Pakistan consists entirely of English letters - "BBG T PO G", which is pronounced very similarly to "Bibi-ji, Tea pi-o ji" (meaning, "respected ma'am, please have some tea"). Some people also add an 'A' or 'O' to this pun as a prefix to give effect as if a person is calling the Bibi-ji, in a typical Indian friendly way used in regional slangs. Thus we may also write it as "O BBG T PO G".