This was complicated by the fact that not all labels share the same policy toward music videos: some welcome the development and upload music videos to various online outlets themselves, viewing music videos as free advertising for their artists, while other labels view music videos not as an advertisement, but as the product itself. To further signify the change in direction towards Music Video airplay, MTV officially dropped the Music Television tagline on February 8, 2010 from their logo in response to their increased commitment to non-scripted reality programming and other youth-oriented entertainment rising in prominence on their live broadcast. Vevo, a music video service launched by several major music publishers, premiered in December 2009. The videos on VEVO are syndicated to YouTube, with Google and VEVO sharing the advertising revenue. Most Watched English Language Video on YouTube is "Shape of You" by Ed Sheeran. Most Watched Remix Video on YouTube is "Te Bote" by Casper, Nio García, Darrell, Nicky Jam, Bad Bunny, Ozuna. Following the shift toward internet broadcasting and the rising popularity of user-generated video sites such as YouTube around 2006, various independent filmmakers began films recording live sessions to present on the Web. Examples of this new way of creating and presenting a music video include Vincent Moon's work with The Take-Away Shows; In the Van sessions, a similar platform; and the Dutch VPRO 3VOOR12, which puts out music videos recorded in elevators and other small, guerrilla filmmaking type locations in a similar tradition called "Behind". All of these swiftly recorded clips are made with minimal budgets and share similar aesthetics with the lo-fi music movement of the early nineties. Offering freedom from the increasingly burdensome financial requirements of high-production movie-like clips, it began as the only method for little-known indie music artists to present themselves to a wider audience, but increasingly this approach has been taken up by such major mainstream artists as R.E.M. and Tom Jones. In the late 2010s, some artists began releasing alternative vertical videos tailored to mobile devices in addition to music videos; these vertical videos are generally platform-exclusive. These vertical videos are often shown on Snapchat's "Discover" section or within Spotify playlists. Early adopters of vertical video releases include the number-one hits "Havana" by Camila Cabello and "Girls Like You" by Maroon 5 and Cardi B. "Idontwannabeyouanymore" by Billie Eilish is the most-watched vertical video on YouTube.