Behavioral coaching was sometimes used to teach job skills to people having mental retardation or head injury. In this area the model made extensive use of task analysis, direct instruction, role play, reinforcement and error correction. Often this approach employs techniques of direct instruction. Behavioral counseling was largely seen as a growth model that tried to increase the individuals sense of "freedom" by helping the client reduce punishment or coercion in their lives, build skills, and increase access to reinforcement. B.F. Skinner created a video discussing the processes involved and the importance of reinforcement to increase the sense of "freedom". Behavioral counseling attempts to use in-session reinforcement to improve decision-making, functional assessment of the clients problem, and behavioral interventions to reduce problem behaviors. Some behavioral counselors approach therapy from a social learning perspective but many held a position based on the use of behavioral psychology with a focus on the use of operant, respondent conditioning procedures. Some who did adopt a position on modeling held closer to the behavioral view of modeling as generalized imitation developed through learning processes. The behavioral counseling approach became very popular in weight reduction and is on the American Psychological Association's list of evidence-based practices for weight loss. Behavioral counseling for weight loss by Richard B. Stuart led to the commercial program called "Weight Watchers". Recently, efforts have been made to resurrect interest in behavioral counseling as a method to effectively deliver services to normal problemed populations. Among the available approaches to treating autism, early intensive behavioral interventions (EIBIs) have demonstrated efficacy in promoting social and language development and in reducing behaviors that interfere with learning and cognitive functioning. In addition, such therapies have led to increased intellectual skills and increased adaptive functioning. Even with past successes, behavior therapists continue to develop models of social skills. These are generally treatments based on applied behavior analysis (ABA) and involve intensive training of the therapists, extensive time spent in ABA therapy (20–40 hours per week) and weekly supervision by experienced clinical supervisors—known as board certified behavior analysts. ABA therapy often employs principles of overlearning to help acquire mastery and fluency of skills. The ABA approach teaches many skills such as appropriate play (a precursor to social interaction and engagement with the world and others), social, motor and verbal behaviors as well as reasoning skills and the ability to self-regulate appropriately. ABA therapy is used to teach behaviors to individuals with autism who may not otherwise observe these behaviors spontaneously through imitation. In recent years the ABA approach has been criticized by members of the autistic community.