On 13 January 2012, La-La Land Records released a limited edition 6-CD boxset containing Manfredini's scores from the first six films. It sold out in less than 24 hours. A bidding war over distribution rights to the film ensued in 1980 between Paramount Pictures, Warner Bros., and United Artists. Paramount executive Frank Mancuso, Sr. recalled: "The minute we saw "Friday the 13th", we knew we had a hit." Paramount ultimately purchased domestic distribution rights for "Friday the 13th" for $1.5 million. Based on the success of recently released horror films (such as "Halloween") and the low budget of the film, the studio deemed it a "low-risk" release in terms of profitability. It was the first independent slasher film to be acquired by a major motion picture studio. Paramount spent approximately $500,000 in advertisements for the film, and then an additional $500,000 when the film began performing well at the box office. A full one-sheet poster, featuring a group of teenagers imposed beneath the silhouette of a knife-wielding figure, was designed by artist Alex Ebel to promote the film's U.S. release. Scholar Richard Nowell has observed that the poster and marketing campaign presented "Friday the 13th" as a "light-hearted" and "youth-oriented" horror film in an attempt to draw interest from America's prime theater-going demographic of young adults and teenagers. Warner Bros. secured distribution rights to the film in international markets. "Friday the 13th" opened theatrically on May 9, 1980 across the United States, ultimately expanding its release to 1,127 theaters. It earned $5,816,321 in its opening weekend, before finishing domestically with $39,754,601, with a total of 14,778,700 admissions. It was the 18th highest-grossing film that year, facing competition from other high-profile horror releases such as "The Shining", "Dressed To Kill", "The Fog", and "Prom Night". The worldwide gross for the film was $59,754,601. Of the seventeen films distributed by Paramount in 1980, only one, "Airplane!", returned more profits than "Friday the 13th". "Friday the 13th" was released internationally, which was unusual for an independent film with, at the time, no well-recognized or bankable actors; aside from well-known television and movie actress Betsy Palmer.