At the end of April 2014, Brahmaji said in an interview to a leading daily that he was playing a negative character in the film. In early May, it was confirmed that the film was going to feature N. T. Rama Rao Jr. in two very different ways and one of them would be a hilarious one. In mid-June 2014, it was reported that N. T. Rama Rao Jr. had choreographed the introduction song in the film. The same was confirmed by Santosh Srinivas in mid-July 2014. The principal photography started on 2 August 2013 at Banjara Hills in Hyderabad. Later some action sequences were shot near Tellapur, which is located in the outskirts of Hyderabad. With this, the first schedule of the film's shoot was wrapped up. After the completion of the schedule of "Ramayya Vasthavayya", N. T. Rama Rao Jr. joined the sets of the film and the shooting commenced in Ramoji Film City, where some action scenes were shot in a house set erected in Ramoji Film City. After the completion of the action sequence, a song was shot with the leads there. Then the unit proceeded to Pollachi in Tamil Nadu for a couple of weeks schedule shoot. The shooting continued in November 2013 at Ramoji Film City where a fight sequence between N. T. Rama Rao Jr. and Sayaji Shinde's gang was shot. After a brief gap due to ill health, Samantha Ruth Prabhu joined the sets of the film in early December and some vital scenes on N. T. Rama Rao Jr. and Samantha Ruth Prabhu were shot at Hyderabad in that schedule. After wrapping up the schedule there in first week of December, the unit proceeded to Jaipur for a month-long schedule. Later in the second week of December 2013, after shooting some important scenes at Ramoji Film City, the shooting continued at the Gandharva Mahal set in Hyderabad, where scenes on N. T. Rama Rao Jr., Brahmanandam and Samantha Ruth Prabhu were shot. Later on in early January 2014, the shooting continued at Manikonda in Hyderabad, where a huge set was erected for this purpose. After taking a break on account of Sankranti, the new schedule started at Gandharva Mahal set at Manikonda from 18 January 2014 where a family song was shot in which the leads participated. The introduction song of the hero was shot with N. T. Rama Rao Jr. and few dancers at Pollachi in the end of January 2014.