Pladform  Pladform is a Russian digital distribution system for licensed video content. It has been a part of the unified company “Ruform” since 2016, which also includes video hosting Rutube. The development of the system began in 2012 within the framework of the company “Pladform”. It was founded by Armen Gulinyan — in the past he was a co-founder of “Pirogov's Bureau” and an employee of the media holding “”, which became the first investor of the new company. In July–August 2013, the company established a partnership with the reseller of “Gazprom-Media Digital” and launched a closed beta testing of the platform. Attempts to attract additional investment from companies of advertising market weren't unsuccessful, so the company was growing from main activities revenues. In late 2013 the company was invested by the Russian localizer and publisher of online games Innova, and its founder Georgy Chumburidze invited another investor, , to the “Pladform”. According to Gulinyan, at the beginning of 2015 the total investment in the project amounted to about 20 million rubles, and none of the company's co-owners held a controlling ownership interest, so the company's management remained in the hands of the CEO. In 2015 “Yellow, Black and White” withdrew their capital from “Pladform”. In 2016 it became known about the merger of “Pladform” and the managing company of Russian video hosting Rutube, owned by “Gazprom-Media Holding”. In the merged company “Ruform” the holding got 33.3%, and 66.6% were divided between the owners of “Pladform”. Gulinyan was appointed the general director of the merged company. As a result of the merger, “Gazprom-Media Holding” got access to the content distribution network, and “Pladform” — to the licensed content of the channels included in the structure of “Gazprom-Media”. B2B solutions for rights holders and promotional tools continued to operate under the “Pladform” brand, and B2C platform kept the name Rutube. After the merger, Rutube increased its share of views in Runet from 15% to 40% and made it to the top of the app rankings in Google Play and AppStore.