By 1997, the chain had shrunk to 528 locations, and continued to close many more over the next decade. In January 2010, Barnes & Noble closed the last 50 B. Dalton locations, except for the stores at Union Station in Washington, D.C. and Roosevelt Field Mall in Garden City, New York. The Roosevelt Field Mall location closed in January 2012 and the Union Station location closed at the end of February 2013. Initially, B. Dalton targeted middle-class suburban customers, with stores that featured parquet flooring and wide aisles. Later the store switched to a mass-market approach, allowing for a wider range of titles. Dalton was also one of the first chains to display hardcover and paperback books side by side. B. Dalton was also a longtime sponsor of the PBS TV series "Reading Rainbow". In 1985, B. Dalton opened the first Software Etc., which sold computer books, magazines, and software products. Software Etc. initially began operating in B. Dalton bookstores but was spun off in 1987 and began focusing on standalone stores. In 1994, Software Etc. successfully merged with competitor Babbage's. In 1996, NeoStar Retail Group Inc., then owner of Software Etc. and Babbage's, filed for Chapter 11 bankruptcy and put the two chains up for sale. By November, NeoStar had failed to find a buyer and announced that all 707 stores owned by the company would close in the next year. By November 26, the plan to close the stores was halted, as NeoStar's assets were sold to an investor group led by retailer Leonard Riggio. In 1999, the newly formed Babbage's Etc. launched the GameStop chain and was sold to Barnes & Noble. The sale reunited the Software Etc. chain with its original parent company, B. Dalton. Barnes & Noble purchased Funco, Inc. in 2000 and merged Babbage's Etc. to become a wholly owned subsidiary of Funco. Funco changed its name to GameStop, Inc. and became independent from Barnes & Noble by 2004. Since then, GameStop has phased out the Software Etc. name from its stores.