It was modeled on the Royal Danish Agricultural Society (established in 1769) and similar societies in other European countries. The society's mission was to promote economic development, especially in agriculture. Its main activity was educational, such as handing out pamphlets and useful premiums (2 to 4 riksdaler) to farmers that carried out recommended measures to improve production. The society went into decline when Falch and Strøm left Sunnmøre in 1779.