They served this market melodramas, non-Western action pictures, and comedic shorts. These moviehouse reviews were critical for a distributor like FBO. Unlike many of the major Hollywood studios, FBO did not own their own set of theaters. Like most independents, FBO was dependent on the moviehouse owners to rent their films for the company to show a profit. These are brief published observations from moviehouse owners. Theater owners would subscribe to the various movie magazines, read the movie critic's reviews, then read the theater owner's reports. These reviews would assist them in deciding if the film was a potential moneymaker in their venue. By FBO's standards, the advertising campaign for this film represented a lackluster effort when compared to other Emory Johnson films. Innovative advertising and exploitation had become a trademark of Emory Johnson's production for FBO. Although Emory was known as the "Master of Melodrama," his other title of "King of Exploitation" was shared with FBO's exploitation genius - Director of Publicity, advertising, and exploitation Nat Rothstein. Airplanes were hired in select cities to fly over the city near the theater. The planes might drop parachutes bearing a number entitling finders to a pair of seats in the theater or redeemable for specific merchandise at local stores. These were conventional advertising techniques for the twenties. Some grindhouses would construct paper seaplanes and hang them in their lobbies along with scores of balloons. If a U.S. Navy post was nearby, the theater owner should try to enlist their cooperation in publicizing the film. Advertise the thrills each viewer will experience when watching the movie. Ensure the newspaper emphasized how Commander Rodgers and his crew almost lost their lives on this adventure. Also, remind movie fans the actual sea boat handled by the Navy crew, is used in the movie. The bottom line, the advertising campaign for this movie was not innovative and did not pioneer any novel techniques in the art of film promotion. It lacked the imaginative advertising and exploitation of Emory Johnson's previous films. A report published by the United States Library of Congress in September 2013 states that 70 percent of all American silent feature films are lost. However, in this case, the Library of Congress website states a complete copy of this film does exists. The film was converted to DVD and released December 10, 2019. The film is widely available by multiple vendors. FBO mainly specialized in the production and distribution of low-budget films. These films were distributed to smaller venues throughout the United States.