Moreover, Marathi-speaking areas of the erstwhile Hyderabad state were joined with Maharashtra. Bombay, in many ways the economic capital of India, became the state capital of Maharashtra. On one hand, people belonging to the Gujarati community owned the majority of the industry and trade enterprises in the city. On the other hand, there was a steady flow of South Indian migrants to the city who came to take many white-collar jobs. In 1960 Bal Thackeray, a Bombay-based cartoonist, began publishing the satirical cartoon weekly "Marmik". Through this publication, he started disseminating anti-migrant sentiments. On 19 June 1966, Thackeray founded the Shiv Sena as a political organisation. The Shiv Sena attracted many unemployed Marathi youth, who were attracted by Thackeray's charged anti-migrant oratory. Shiv Sena cadres became involved in various attacks against the South Indian communities, vandalizing South Indian restaurants and pressuring employers to hire Marathis. The Sena started placing more weight on the Hindutva ideology in the 1970s as the 'sons of the soil' cause was weakening. The party began a coalition with the Bharatiya Janata Party (BJP) for seats in the Lok Sabha and the Maharashtra Assembly from 1989. The two formed a government in Maharashtra between 1995-1999. The Sena was the opposition party in the state along with the BJP from 1999 to 2014. However, the 25 year alliance with the BJP was threatened in 2014 Maharashtra Assembly elections over seat sharing and both contested the election independently. With the BJP becoming the largest party following the 2014 election, Sena declared opposition. However, after negotiations, Sena agreed to join the government in Maharashtra. The Shiv Sena-BJP combine governs the Brihanmumbai Municipal Corporation. Traditionally the main strongholds of Shiv Sena have been Mumbai and the Konkan coastal areas. However, in the 2004 Lok Sabha elections the result was reversed. The Shiv Sena made inroads in the interior parts of the state, while suffering losses in Mumbai. In January 2018, Shiv Sena officially cut ties with the BJP and their NDA coalition ahead of the 2019 Indian general election after nearly 30 years of campaigning alongside the BJP. But in February 2019, BJP and Shiv Sena again announced alliance for the general elections as well as the 2019 Maharashtra Legislative Assembly election. The election saw Shiv Sena lose votes and subsequently declined to support the BJP in forming a government over the BJP's refusal to engage in power-sharing.