Originally, Cope wanted to sell rubber Jack Lambert masks, but realizing the high costs for the masks, opted for the inexpensive option for the Terrible Towel. The Terrible Towel has gained much popularity since its invention and "is arguably the best-known fan symbol of any major pro sports team". The catchphrase is: "The Terrible Towel is poised to strike, and so are The Steelers." In 1996, Cope gave the rights to The Terrible Towel to the Allegheny Valley School in Coraopolis, Pennsylvania. The school provides care for more than 900 people with intellectual disabilities and physical disabilities, including Cope's son who has severe autism. Proceeds from the Terrible Towel have helped raise $3 million for the school. Cope announced his retirement from broadcasting on June 20, 2005, citing health concerns. Eight days later, it was announced that Cope was the recipient of the Pete Rozelle Award for "long-time exceptional contributions to radio and television in professional football." Upon his retirement, the Steelers did not replace Cope, opting instead to downsize to a two-man broadcast team. On October 31, 2005, Cope was honored for his lifetime accomplishments at halftime of the contest between the Steelers and the Ravens. In addition, the Steelers produced a special commemorative edition Terrible Towel with his familiar expressions printed on it. As seen on the towel, production was limited to 35,000 towels, representing 35 years of service to the Steelers. Later that season when the team advanced to Super Bowl XL, many Steelers fans wanted Cope to come out of retirement just to call "The one for the thumb." Cope declined partially for health reasons and partially to enjoy retirement. Cope died of respiratory failure at a Mt. Lebanon nursing home on the morning of February 27, 2008. In the days following his death, many ceremonies were held in his honor, including the local sporting events of the Pittsburgh Panthers college basketball team. Two days after his death, hundreds of people gathered in heavy snow in front of the Pittsburgh City Hall to honor Cope; included in the ceremony was one minute of silent Terrible Towel waving. His funeral, which was held on February 29, 2008, was private. Due to Cope's large impact on the Pittsburgh area, Bob Smizik, a local sportswriter wrote,  Cope received many awards and honors, including: