The station switched to their current Hot Adult Contemporary format in March, with the slogan "Your Music, Your Zed, with the Best of the 80s, 90s and Now". Ironically, the station was named "CHR Station of the Year" by Canadian Music Week a few days before its format switch. The first song of the current hot adult contemporary format was Coldplay's "Clocks". Another direction tweak came in September 2005, with the station dropping most of its eighties and nineties tracks and moving towards an adult top 40 format. The slogan, "Today's Best Music", was first used on sister station CJFM/Montreal, and both CKZZ and CJFM had identical playlists. In the spring of 2007, the Bureau of Broadcast Measurement, released its yearly reports indicating that CKZZ had a 3.6% share of the Vancouver radio market and finishing as the 12th most listened to radio station. This was most likely caused by the launch of Rhythmic Top 40 (now Mainstream Top 40) station CFBT-FM in 2002 and took away the majority of the station's younger audiences, which prompted CKZZ to seek an older audience that listened to the station in its 90's heyday. Such a drop in ratings over the years prompted the end of Z95-3 and the creation of a new radio station. Just before Midnight on June 3, 2007, Z95-3 played its last song, "Walk Away" by Kelly Clarkson. CKZZ then began stunting by playing a mix of comedy/novelty songs, TV show and movie bits, etc. At 7:00 a.m. on June 5, the station was renamed "95 Crave", and relaunched with a more rhythmic adult contemporary format, but retaining the same adult top 40 sound as Z. The first song was "Music" by Madonna. In October 2007, Astral Media acquired Standard Broadcasting's terrestrial radio and television assets, including CKZZ. On January 8, 2009, at 4:00 p.m., CKZZ rebranded as "95.3 Virgin Radio", joining sister station CKFM-FM Toronto. This move had been announced December 4, 2008. Crave's final song was "Beautiful Goodbye" by Amanda Marshall, while Virgin's first song was a remix of "Sway" by Michael Bublé. Following the branding switch to Virgin, the station eliminated songs from the 1980s; the last remaining station in the Virgin chain to do so is CJFM-FM Montreal.