Operators of the machine, C J And Sons Amusement, were later fined $157,000 due to inadequate maintenance. In 2017, The Beast made its first appearance. One of the most notable and well known aspects of the show are the showbags. They are usually bags that are sold in the Showbag Pavilion next to the Main Arena, and are mainly promotion for the companies that produce them. From the 1920s, showbags started as free food sample bags that were given to visitors of displays. By the 1950s, as the original showbags grew in popularity, they eventually ceased to be free and a small fee of 3 or 6 pence was taken. Nowadays, over 350 different bags are available, and a single showbag can range from $1 to $40 depending on its contents. Showbags are mostly popular with young children and teenagers, although there are some showbags, such as the Charlesworth Nuts and Darrell Lea, clearly aimed at a more adult market.