Dragoljub Ljubičić  Dragoljub "Mićko" Ljubičić (; born 3 January 1962) is a Serbian actor, humorist, and comedian, best known for his involvement with "Indexovo radio pozorište", Pozovi M... ili će on tebe and PLjiŽ. Sometimes billed as Dragoljub S. Ljubičić Mićko, he studied law at the University of Belgrade but left in his third year without graduating, being simultaneously involved with music and radio advertising. In 1984 he joined "Indexovo radio pozorište" (Index's Radio Theatre), a popular Serbian radio programme that eventually grew into a theatrical group. There he began as an actor, but soon became a co-writer with Vojislav Žanetić, with whom he wrote five original theater plays: "Istočno od Rajha" (1991), "Tamo daleko je sunce" (1992), "Brat I mir" (1994), "Svet ili ništa" (1995) and "Oproštajni koncert" (1999). All of them were hugely popular and played hundreds of times, establishing both Ljubičić and Žanetić as a pair who could combine hilarious comedy with bitter satire. In 1985, with a couple of talented friends (Vlada Petrović, Jasminka Petrović, and Dado Pejoski), Ljubičić co-founded and became the creative director of TIM TALENATA Advertising Agency, which still exists and operates as a "creative boutique", best known for its creativity in Radio and TV commercials. Those radio ads bring them many festival awards through the years, both locally and regionally, and even won the Finalist Award in the New York Festivals, in the 1990s. As a result, Ljubičić himself received the UEPS Lifetime Achievement Award in 2015, and the same year got the Award for Significant Creative Contribution in radio advertising, being one of the first three authors to enter the newly founded "Legendarium" for accomplished creative individuals. The other two were Slavimir Stojanović (for print) and Jaka Judnič (for TV). Ljubičić wrote two very popular books: Nacionalni park Srbija ("Serbia - The National Park" Vol. 1 and Vol. 2 in 1999 and 2007 respectively).