The 9th edition of the fair took place on 13 and 14 September 2017 with the motto "Lightening the Age of Transformation". In contrast to previous years, there were no more free tickets for the dmexco 2017. As a result, the number of trade visitors fell to 40,700, while the number of exhibitors rose slightly to 1,100. The dmexco Conference featured 570 speakers with more than 250 hours of programming on 18 stages, including Sheryl Sandberg (Chief Operating Officer Facebook), Jack Dorsey (Chief Executive Officer Twitter), Allen Blue (Co-Founder LinkedIn), Stewart Copeland (founder and drummer of the band The Police), Thomas Reiter (former astronaut and ESA Coordinator International Agencies and Advisor to the General Director) and David Meza (Chief Knowledge Architect NASA). In November 2017, Koelnmesse extended the contract for the DMEXCO with the BVDW on a long-term basis, but terminated the contractual relationship with the consulting company KDME. The new DMEXCO management team was appointed in January 2018. The 10th edition of the trade fair took place on 12 and 13 September 2018 at the Koelnmesse exhibition grounds. The motto was Take C.A.R.E. (Curiosity-Action-Responsibility-Experience). As part of its new strategy, DMEXCO has had a changed corporate identity and a new corporate design since 11 June, including a new website. The number of trade visitors to DMEXCO 2018 rose slightly to 41,000, the number of exhibitors was 1,000. More than 550 speakers were attending the event. Speakers at the conference were among others Dorothee Bär (CSU, Minister of State for Digitalization), Nico Rosberg (World Champion Formula 1), Philipp Schindler (Chief Business Officer Google), Timotheus Höttges (CEO Telekom), Wanli Min (Chief Machine Intelligence Scientist Alibaba Cloud). On 11 and 12 September 2019, the 11th edition of the event took place again on the Koelnmesse exhibition grounds. Around 1.000 exhibitors and around 40.000 visitors took part in Europe's most important event for the digital economy in Cologne this year. With the motto "Trust In You", the central role of trust for the further development of the digital economy was discussed, because trust is essential in many aspects: Companies need the trust of users in order to offer products and services successfully. At the same time, they have to trust their employees to master the digital challenges.