Zizzle  Zizzle is a company based in Bannockburn, Illinois, United States that makes many types of electronics and toys based on original concepts as well as movie licenses. They are best known for a toy called "iZ". The Zizzle company was founded in 2005 by Roger Shiffman, co-founder of Tiger Electronics, along with the marketing guru behind Furby, Marc Rosenberg. Shiffman credits his wife for the name of the company. The first toy released by the company was called "iZ", and received comparisons to the Furby. The company received licenses to produce toys for Disney's "Pirates of the Caribbean" franchise, and also Nickelodeon's "SpongeBob SquarePants" and "Dora the Explorer" cartoons.