It and "Norsk Ukeblad" sold well, with "Norsk Ukeblad" being the largest magazine in the country with its 100,000 sold issues in 1940. However, the German occupants in Norway during the Second World War censored it in 1943. After the war, Ernst G. Mortensens Forlag became Norway's leading magazine publisher, with "Vi Menn" (started in 1951) and "Det Nye" (started in 1957) as its frontline magazines. In 1958, Carl L. Mortensen became managing director of the publishing house, whilst Ernst G. Mortensen continued as chairman until 1965. Mortensen was decorated as a Knight, First Class of the Order of St. Olav in 1939. He died in October 1966 in Oslo, at age 79.