Italian versions of creamware were known as terraglia, or "creta all'uso inglese" ("earthenware in the English manner"). They were produced in many factories, including by the Naples porcelain factory. The heyday of creamware ran from about 1770 to the rise of painted pearlwares, white wares and stone chinas in the period around 1810 to 1825. Although creamware continued to be produced during the later period, it was no longer pre-eminent in the markets. Given the fickle nature of the consumer, much remarked upon by Wedgwood during his career, it is remarkable how long creamware remained popular in its many forms.