Patrick owns her own brand of wine, called Somnium, which means "dream" in Latin. The Somnium Vineyard is located in the area of St Helena, California within the Howell Mountain AVA, covering an area of , at elevations from . Patrick owns her own athleisure collection, called "Warrior by Danica Patrick", that was created in partnership with G-III Apparel Group and named after the Native American mythology she had been exposed to in Arizona. Patrick is a globally recognizable racing driver, often identified by her first name. In a 2017 article for "The Guardian", Andrew Lawrence described Patrick as "an anti-Mulan" who infiltrated and thrived in a male environment while accentuating her womanhood. He also said she is "an instrument of male and female fantasy, the sports pinup who grinds harder for feminism, day-to-day, than the great Billie Jean King ever could." Henry Hutton of the "Independent Tribune" noted that when Patrick entered IndyCar in 2005, she rapidly became a pop culture icon largely due to her gender and modelling, but her driver profile depreciated from car problems, racetrack accidents and uncompetitiveness. She is outspoken, and quick-tempered, but self-deprecating. She has been a magazine cover model for "FHM", "Sports Illustrated", "TV Guide" and "" and ranked highly on beauty lists and in polls, about female athletes. "People" magazine named her one of the most beautiful people in the world in 2006. The following year, Patrick was voted the sexiest athlete in the Victoria's Secret "What is Sexy" list. She was voted No. 42 in 2006 and No. 85 in 2007 in "FHM"'s 100 sexiest women in the world. In an interview with "Fox News" in 2012, Patrick objected to being labeled a sex symbol: "People don't know how to describe women in a pretty way. Do you call Blake Griffin a sex symbol because he was on the cover of "Men’s Health" with his shirt off? People just don't know what to call women who look attractive." She expressed a different view five years later, saying she felt "awesome" about being a sex symbol: "The exposure that was generated because of being female and using my attributes — it works." Patrick has featured on sports power and popularity lists. "Bloomberg Businessweek" ranked her the 50th and 88th most powerful person in the world of sports in 2008 and 2010, respectively.