This makes sense that the content is the most valuable part of a Wanghong to increase the network traffic, and this is also how Wanghong differs from the traditional celebrity: Wanghong’s major value is his/her content, while the trandional celebrity’s value is mostly him/herself, so the traditional ones can speak for a product getting rid of the content, but Wanghong can’t. In order to attract followers’ attention, some of Wanghongs use vulgar, mammonish, sexually violent contents, which is challenging the bottom-line of morality in society and influencing the younger people’s attitude towards consumption in a negative way. To deal with this problem, at the end of 2016, the Chinese Ministry of Culture released the “"Measures for the Administration of Online Performance Operating Activities"” aiming at regulating market order and promote the healthy and orderly development of online performance industry. Besides, in terms of the output of content, Wanghong is lack of sustained motivation, if they can’t keep innovating their contents and coming out with new fresh ideas, one day they will lose their value to attract the followers. Although there’s a voice believing that this phenomenon is just a “flash in the pan”, most experts still think that this new business model is booming. According to McKinsey’s report about Chinese consumers’ trend published in 2016, even though China’s economic growth is slowing down and the consumer confidence is trending down, Chinese consumers’ market is still expanding, China is in the process of transformation into a consumer society, consumers are shifting "from products to services and from mass to premium segments", more and more of them start to "seek a more balanced lifestyle where experiences take priority", along with the development of new technology like virtual retail-ity of Alibaba, Wanghongs are also transforming from the role of ‘salesmen’ to the role of ‘substitute user’, they provide their direct, authentic experience of products to their followers.