Make America Great Again  "Make America Great Again" (often abbreviated as MAGA) is a campaign slogan used in American politics that was popularized by Donald Trump in his successful 2016 presidential campaign. Ronald Reagan used the similar slogan "Let's make America great again" in his successful 1980 presidential campaign. Bill Clinton also used the phrase in speeches during his successful 1992 presidential campaign and again in a radio commercial aired for his wife Hillary Clinton's 2008 presidential primary campaign. Democratic pollster Douglas Schoen has called Trump's use of the phrase as "probably the most resonant campaign slogan in recent history", citing large majorities of Americans who believed the country was in decline. The slogan has become a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment, and politics, and used both by those who support and oppose the presidency of Donald Trump. In the Trump era, a Voice of America journalist showed it is a loaded phrase, because it "doesn't just appeal to people who hear it as racist coded language, but also those who have felt a loss of status as other groups have become more empowered." However, others have denied this, claiming that the slogan refers to "making America an economic powerhouse, a military powerhouse, pride in being an American." "Let's make America great again" was first used in Ronald Reagan's 1980 presidential campaign. At the time the United States was suffering from a worsening economy at home marked by stagflation and Reagan, using the country's economic distress as a springboard for his campaign, used the slogan to stir a sense of patriotism among the electorate. Within his acceptance speech at the 1980 Republican National Convention, Reagan said, "For those without job opportunities, we’ll stimulate new opportunities, particularly in the inner cities where they live. For those who’ve abandoned hope, we’ll restore hope and we’ll welcome them into a great national crusade to make America great again." The phrase was also used in speeches by Bill Clinton during his 1992 presidential campaign; however, it was not a slogan of the campaign. Clinton also used the phrase in a radio commercial aired for Hillary Clinton's 2008 presidential primary campaign. During the 2016 electoral campaign, Clinton suggested that Trump's version, used as a campaign rallying cry, was a message to white Southerners that Trump was promising to "give you an economy you had 50 years ago, and ... move you back up on the social totem pole and other people down." In December 2011, Trump made a statement in which he said he was unwilling to rule out running as a presidential candidate in the future, explaining "I must leave all of my options open because, above all else, we must make America great again."