Minaj can be heard saying, "Whoa, I wanna live on this block." She teased still shots from the video in the days leading up to its release. The official music video for "The Boys" premiered on October 18, 2012, on Vevo. Cassie explained everyone had an opportunity to play on set with their interpretation of the track, and she came up with the idea of sporting a men's suit with Ken doll-inspired hair while counting money to "mock the boys a little bit." The final scene originated from Tilley so there would be "some sort of ending to the story." She cleared up the original concept and talked about the experience: "[Nicki's] taking over, she's re-upping, she's re-loading, so that was just Colin's off-the-wall concept and idea but I love it. I've never done a video that's actually felt like pop art when I was on the set. It was really cool." The colorful visuals, set in an imaginary neighborhood, open with a white fountain flowing with pink liquid, introducing the director and the two artists in the video. The scene changes to a woman reading a newspaper with Minaj's photo on the cover next to the headline "Barber Shop Burns Down After "Freak" Flame-Thrower Accident," Minaj is then quickly seen looking maliciously at the camera indicating her as the culprit. A scene is shown of a man unconsciously knocked out with sounds of fire alarms going off. The scene changes to Minaj crashing a pink car, with men smirking at her as she steps out wearing a yellow and pink wig. Minaj begins walking down a colorful street rapping to the song, with men behind her dressed in pink holding umbrellas. Cassie is shown singing the chorus in the same setting with a yellow mohawk, multicolored blazer, white pants and black platforms, with men gazing in awe while ostentatiously lusting after her, as women continue to roller skate in the background. The scene then cuts to Cassie in a white bikini in a pink and white polka dotted room with a giant ball of the same pattern. The angle switches to Minaj pulling off in an orange Campagna T-Rex, in a yellow background sporting a blonde wig, a pink bikini, and shades. Minaj joins Cassie in the polka-dotted scene, donning a blue and pink wig this time, and a yellow and black outfit with blue shoes, while Cassie continues to sing her part.