It also featured a Weigel-produced program originally produced for its Chicago flagship WCIU-TV, "Green Screen Adventures" (which now airs exclusively on MeTV outside of the Chicago market). The block's core children's programming was branded under the banner name "This is for Kids", while a separate lineup of Cookie Jar-produced shows that met the Federal Communications Commission's educational content requirements was branded under the name "Cookie Jar Toons". Children's programs featured in the blocks included library content from CJE entities DiC Entertainment and Cinar Films, as well as recent originally produced content by Cookie Jar. The block competed with other Saturday-morning cartoon blocks, including 4Kids TV on Fox, ABC Kids on ABC, AniMeTV on MeTV, and the Toonzai and Vortexx blocks on The CW. However, 4Kids TV was replaced by Weekend Marketplace, a paid programming block, in 2008, while AniMeTV and Toonzai were discontinued because of bankruptcy/acquisition. (the latter was replaced by Vortexx) ABC replaced ABC Kids with the E/I-compliant Litton's Weekend Adventure in 2011. Cookie Jar Toons/This is for Kids had its program breaks filled with a mix of regular commercials, PSA's, and promotions for shows on the block. Prominent advertisers for the block included the Ad Council, McDonald's, General Mills, Chuck E. Cheese's, Gerber Life, K12, Juicy Drop Pop, Hasbro, Skechers, and Gamefly. Once Tribune assumed part-ownership of This TV, the network relegated its children's program solely to Sunday mornings, coinciding with discontinuance of the network's agreement with Cookie Jar/DHX (effectively ending This's status as the only digital multicast network and one of only two broadcast networks, alongside The CW (which discontinued Vortexx in favor of the fully E/I-compliant "One Magnificent Morning" in October 2014), to carry a traditional entertainment-based children's block rather than a strictly educational-based lineup); the former Cookie Jar Toons/This is for Kids block was replaced with a three-hour weekly block of E/I-compliant programs originally distributed for syndication by Bellum Entertainment Group; these were joined by select series from Steve Rotfeld Productions in March 2016. On May 3, 2017, Sinclair Broadcast Group announced that it would launch KidsClick, a multiplatform children's programming endeavor featuring long-form and short-form animated content from various production studios.