In 1978, Puno's popularity and his regular concerts at the Araneta Coliseum (now SMART Araneta Coliseum) in Quezon City and his performance tours in the United States broke records in terms of audience attendance. His fame also made him into a sought-after product endorser including advertisements for San Miguel Beer in the 1970s. In 1979, Puno represented the Philippines at the Tokyo Music Festival, with "Lupa" (Ground), a song that imparted messages on how an individual could strive to change for the better, on how to gain humility and other human values, on how not to judge others, and on how to struggle against one's own weaknesses. From 2001, the "Greatest Hits" series in Manila, produced by Viva Concerts helped maintain Puno's popularity. These "Greatest Hits" concerts brought him together with other "Greatest Hitmakers" in the Philippine music scene during the 1980s, namely Philippine pop icons: [[Hajji Alejandro]], [[Rey Valera]], [[Nonoy Zuñiga]] and [[Marco Sison]]. He also covered the song "Ang Huling El Bimbo" in 1994 which was originally a major hit for The [[Eraserheads]]  He also covered the song "Mabuti Pa Sila" in 2010 and originally composed and recorded by Gary Granada. During Puno's recent performances, he is often joined on stage by his oldest daughter, Tosca Camille. Rico's son, Rox is also a singer and a band member. Rico was honored and awarded recently in "ASAP Pinoy" on ASAP show on ABS-CBN contributing his best in singing performing as a total entertainer who celebrating his 40th anniversary in music and entertainment movie and TV career in 2017. Puno's hit songs included "Kapalaran" (Fate), "Buhat" (Ever Since), "Macho Gwapito" (Gorgeous Young Man), "Lupa" (Soil or Ground), "Damdamin" (Feelings), "May Bukas Pa" (There's Still Tomorrow), "Ang Tao'y Marupok" (People Are Weak), "Magkasuyo Buong Gabi" (Together Through the Night) – a duet with Elsa Chan – and his Filipino rendition of "You Don't Have To Be A Star (To Be in My Show)". One of Puno's recent albums, is "Aliw" by [[Sony BMG]] Records.