Meanwhile, Mattel purchased Fisher-Price and retook the top spot in the toy industry. Hasbro Interactive was started in 1995 and released the Monopoly game on CD-ROM. Mattel also proposed a merger that year, but was turned down by the Hasbro board in 1996 due to antitrust issues and Justice Department investigation into exclusionary policies between toy manufacturers and toy retailers, particularly Toys "R" Us. In 1998, Hasbro bought Avalon Hill for $6 million and Galoob for $220 million. In 1999 Wizards of the Coast was bought in a deal worth $325 million. Wizards of the Coast is now a subsidiary of Hasbro and has Avalon Hill as its division. In 2001 money-losing Hasbro Interactive was sold to Infogrames, a French software concern, for $100 million. Hasbro entered the building block toy with its Built to Rule line in 2003, which did not hold together well or were too hard for the targeted age group, thus ended in 2005. In 2008, Hasbro acquired game maker Cranium, Inc. for $77.5 million. The deal was announced on January 4 and closed on January 25. Hasbro and Universal Pictures signed an agreement in February 2008 to derive four films from seven Hasbro properties for production. In May, Bennett Schneir was hired to lead its Hasbro Films division, while Hasbro also reacquired series based on their properties from Sunbow Productions. In 2009, Hasbro Studios was formed for TV development, production and distribution. In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their Los Angeles-based film group, and Cake Mix Studio, the company's Rhode Island-based producer of commercials and short form content. Hasbro collaborated with Discovery on The Hub, a cable network targeting young children and families, which launched on October 10, 2010. The venture found unexpected success with the television revival of the "My Little Pony" franchise, "", which became the network's highest-rated program and attracted a significant cult following . The Hub Network was rebranded as Discovery Family on October 13, 2014. In 2013, Hasbro renewed its deal to produce Marvel Comics and Star Wars toys through at least 2020. In 2011, Greenpeace accused Hasbro of purchasing paper for its packaging from ancient forests in Indonesia. Hasbro changed its paper purchasing policy, earning the company praise from Greenpeace executive director Phil Radford, who said: "The new Hasbro policy will also increase the recycled and Forest Stewardship Council (FSC) certified paper in its toy packaging.