In 2001, shortly after the ownership changes, Clear Channel launched WHKF in an attempt to reduce Wink 104's market dominance by stealing the younger portion of WNNK's audience. This ultimately led to Clear Channel's adult-oriented station WRVV taking the overall #1 position in the market; not because of improved ratings at WRVV, but because of decreased listenership at WNNK. Cumulus Media reacted to WHKF by launching their own youth-oriented station, Hot 92, the former WCTX. Although WHKF never approached Wink 104 in Arbitron ratings, it did cause Wink 104 to change formats from Hot AC to AC in March 2002. The logic to this maneuvering was that Wink 104 would continue to dominate the adult demographic, while Hot 92 would either dominate the young demographic or severely cripple WHKF's ratings. From inception until 2003, Wink 104's studios and offices were located in a standalone building in uptown Harrisburg. Due to the consolidation with WTPA, WTCY, and WWKL, as well as the expenses involved with ongoing repairs, the studios and offices for all of the Cumulus Media stations were moved to a single location in an office park in Susquehanna Township (a suburb of Harrisburg). Wink 104 is generally regarded as the original "Wink" station in contemporary radio, and has inspired other stations including the relatively close Wink 108 in State College, Pennsylvania and Wink 106 in Corning, New York. Slogans used by Wink 104 include (in no particular order) "four in a row with no talk", "five / six in a row", "long music marathon", "we only stop the music twice an hour", "your new 10 in a row station", "the best songs of the 80s, 90s, and today", and "#1 for today's new hit music, free money, and fun". Their current slogan is "today's best music". Wink 104 currently uses the "Z+" jingle package from JAM. From 2001 until mid-2002, Wink used a combination of the "KDWB 1996", "KDWB 1997", and "Fly 92" packages from Reel World Productions. Previously, the "Z World" package from JAM was used. Until 2001, Wink 104 still used studio-grade CD players for music, and a combination of carts and AudioVault for commercials, jingles, and other non-programming elements. In 2001, Wink 104 began using Prophet, a computer-based automation system, almost exclusively.