The prize can increase attention to endeavors that otherwise might not receive much publicity. For example, attempts in the recent Lunar Lander competition have been well publicized in the media, increasing visibility of both the foundation and the participants. With the Ansari XPRIZE, XPRIZE established a model in which offering a prize for achieving a specific goal can stimulate entrepreneurial investment. Since then, new challenges have expanded into a range of other fields. XPRIZE is developing new prizes in Exploration (Space and Oceans), Life Sciences, Energy & Environment, Education and Global Development. Some hope the prizes will help improve lives, create equity of opportunity and stimulate new, important discoveries. As of January 2018, there are seven completed contests, eight active contests and one contest that has been canceled. The Ansari XPRIZE for Suborbital Spaceflight was the first prize from the foundation. It successfully challenged teams to build private spaceships capable of carrying three people and fly two times within two weeks to open the space frontier. The first part of the Ansari XPRIZE requirements was fulfilled by Mike Melvill on September 29, 2004 On SpaceShipOne, a spacecraft designed by Burt Rutan and financed by Paul Allen, co-founder and former CEO of Microsoft. On that ship, Melvill broke the 100-kilometer (62.5 mi) mark, internationally recognized as the boundary of outer space, winning the prize. Brian Binnie completed the second part of the requirements on October 4, 2004. As a result, US $10 million was awarded to the winner, but more than $100 million was invested in new technologies in pursuit of the prize. Sir Richard Branson, Jeff Bezos and others are reputed to be creating a personal spaceflight industry. Awarding this first prize gave XPRIZE as much publicity as the winners themselves. After the 2004 success there was ample media coverage to afford both Scaled Composites and XPRIZE additional support for them to expand and continue to pursue their aims. Following this early success several other XPRIZES were announced that have yet to be awarded despite various attempts to meet the requirements. The Ansari XPRIZE won the Space Foundation's Douglas S. Morrow Public Outreach Award in 2005. The award is given annually to an individual or organization that has made significant contributions to public awareness of space programs. The goal of the Progressive Insurance Automotive XPRIZE was to design, build and race super-efficient vehicles that achieve 100 MPGe (2.35 liter/100 kilometer) efficiency, produce less than 200 grams/mile well-to-wheel CO2 equivalent emissions, and could be manufactured for the mass market.