Through his research on the Kennedy assassination, he became convinced that there was no conspiracy. Flemming himself has no animosity toward Bill Gates, and used many Microsoft products during the making of "Nothing So Strange". Very little of the film was scripted. Flemming has said that he wrote no script, providing perhaps a few important lines, and instead putting the creative effort into the details of the props and artifacts of the story. The "Garcetti Report" on the assassination, for example, is a complete document written by Flemming. The actors improvised most of their own dialogue, interactions, and reflections, and to some extent aiming the direction of the story along with their organization, with minor daily cues from Flemming. Most of the actors had no prior professional acting experience. Another technique is what Flemming has termed "reality-hacking"; the interaction of the actors in character with the real world. A scene taking place on the protest stage of the 2000 Democratic National Convention was filmed at the real convention, and Flemming crashed a real police commission hearing. Flemming open sourced all seventy hours of footage he shot, allowing other people to make their own cut. Prior to release of the film, Flemming registered and developed realistic web pages for a number of the subjects in the film. "Nothing So Strange" premiered on January 13, 2002, at the Slamdance Film Festival. After having trouble attracting distributors, Flemming decided to self-distribute the film. It was released on DVD on December 19, 2004. Scott Foundas of "Variety" called it "a smart, aware, polemical work". Doug Brunell of "Film Threat" rated it 4/5 stars and called it "brilliantly subversive". The "Austin Chronicle" wrote, "The result is a genre-bending experience that lives up to Daniel Webster's quote: 'There is nothing so powerful as truth, and often nothing so strange.'" Jason Bovberg of DVD Talk rated it 3/5 stars and wrote, ""Nothing So Strange" isn't quite the alternate-reality puzzle box that it aspires to be. It has an undeniably unique premise, but it quickly devolves into the mundane." Bill Gates himself stated, "It is very disappointing that a moviemaker would do something like this." It won the "New York Times" Claiborne Pell Award for Original Vision.