"The game was properly officiated, including, as in most NFL games, some tight plays that produced disagreement about the calls made by the officials", NFL spokesman Greg Aiello said in a statement. High-profile referee Ed Hochuli said "The Super Bowl was one of those games where it seemed the big calls went against Seattle. And that was just fortuitous—bad fortuitous for Seattle." Hochuli went on to say that "The league felt, actually, that the Super Bowl was well officiated. Now, that doesn't mean there were no mistakes. There are always mistakes, but it was a well-officiated game." On August 6, 2010, while visiting the Seahawks' preseason training camp for an annual rules interpretation session with the Seattle media, Leavy brought up Super Bowl XL without being asked, and said: The Super Bowl XL officiating controversy was later listed as #8 on the NFL's list of the top ten controversial calls of all time. Commentators Boomer Esiason, Steve Raible, and Tom Curran were critical of the officiating, while former Steelers wide receiver Hines Ward and commentator Ed Bouchette defended the calls, and commentators Howard Balzer and Bill Hillgrove and former Steelers defensive coordinator Dick LeBeau felt that the officiating did not impact the outcome of the game. As usual, the American television broadcast of the Super Bowl showcased top commercials and commanded high prices, estimated at $2.6 million (US) for a 30-second spot. According to "Advertising Age", Anheuser-Busch was the top advertiser during the game, having purchased ten 30-second spots. The magazine reported that other companies having purchased multiple commercial segments included Ameriquest (two), CareerBuilder.com (two), Pepsi-Cola (four), Pizza Hut (ten, though most ran prior to kickoff), Sprint (three), Procter & Gamble (four, three for Gillette's new Fusion razor), Warner Bros. (three), Disney (two) and GoDaddy.com (two). Three companies aired 60-second advertisements: General Motors (for the Cadillac brand), Burger King, and Mobile ESPN (the Sports Heaven ad). Agency BBDO was the biggest single producer of commercials, creating 19. ABC also aired several 60-second commercials for some of its shows, including "Lost", "Desperate Housewives", and "Grey's Anatomy". Notably, this was the first Super Bowl during which commercials, in addition to the game itself, were broadcast in HDTV.