Between 2005 and 2012 one of the largest oil companies in China attempted to buy the twelfth biggest oil company in Canada. Initial proposals and takeover plans were rejected due to a number of issues surrounding political tensions. Stakeholders identified Environment, Context, Domain, Event, Condition, State, Decision, Relation, Actor, Action and Object concepts that needed to be in place to have the key decision makers utilizing the mental models needed to secure the takeover. Over the next 7 years messaging activities were fielded by the Chinese company and its authorized agents, specifically designed to elicit Ideations and Decisions that would result in the takeover going through. In 2012, the takeover was completed after a coordinated and concerted field messaging activity.