These newscasts first used a variation of Lalo Schifrin's "Tar Sequence" from the 1967 film "Cool Hand Luke", and then later used the various "News Series" themes composed by Frank Gari. These themes were all usually associated with local newscasts on ABC stations, not those of KVOA's affiliated network of NBC, which was more than satisfied with KVOA's news ratings; those in particular had made it one of NBC's strongest affiliates in the Southwest. Just as NBC became the nation's overall leader during the 1980s and 1990s, KVOA also was the market's news leader: by 1995, Channel 4 had led the Tucson news ratings for 21 straight years, half of its history – but only after Jon F. Ruby became the station's general manager in 1974 and initiated a major expansion of news. In 1995, KVOA's $750,000 satellite truck was the market's only microwave-based live news vehicle; "Eyewitness News" equaled or beat KGUN and KOLD combined in all time slots; was first with stereo, closed captioning, and microwave electronic news gathering; and had the largest television news staff in the market (second in size only to the Arizona Daily Star). However, in February 2006 the name of the station's newscasts was changed to "News 4", with the new slogan "Coverage You Can Count On". In November 2007, KVOA changed its slogan to "Balanced News You Can Count On", and also began using normal NBC station themes. On April 22, 2007, KVOA became the first station in Tucson to broadcast its local newscasts in high definition, starting with the 10 p.m. newscast; among the changes included a new set and updated graphics. KVOA is the first station in Tucson to offer news in high definition and the second in Arizona (following KPNX in Phoenix).