On September 2, 2010, WLND rebranded as "My 98.1". On September 2, 2011, at Noon, WLND relaunched as adult hits "98.1 The Lake". On November 1, 2017, iHeartMedia announced that WLND, along with all of their sister stations in Chattanooga and Richmond, will be sold to Entercom due to that company's merger with CBS Radio. The sale was completed on December 19, 2017.