His voice was already well known due to his radio broadcasts. His experience of foreign affairs and erudite speeches were very effective at a time when public meetings were a vital part of electioneering. Many Liberal personalities came to support Bartlett, including Megan Lloyd George, Lady Violet Bonham Carter and Sir Charles Hobhouse. Some Labour voters were reluctant to support Bartlett, believing he was really a Liberal candidate. However, he did receive a letter of support from 39 Labour MPs just before polling day. The intensive campaign caused turnout to increase from 72.7% at the last election to 82.3%. Bartlett won the seat with a majority of 2,332 or 6.3%. He hailed the result as a defeat for Chamberlain, saying that it showed people understood the dangers of the Government's foreign policy. At the following General Election, Bartlett, retaining support from the Liberals, but now opposed by the Labour party, managed to hang onto the seat;  A Monty Python skit called "The North Minehead By-Election" was influenced by this event, whereby Minehead, another town in Somerset, is having a by-election. One of the candidates, played by John Cleese, is an Adolf Hitler looking man who calls himself "Mr Hilter" and who espouses a philosophy called "National Bocialism".