Firth, along with other celebrities, has been involved in the Oxfam global campaign Make Trade Fair, focusing on trade practices seen as especially unfair to third world producers including dumping, high import tariffs, and labour rights. He has further contributed to this cause by opening (with a few collaborators) an eco-friendly shop in West London, Eco. The shop offers fair trade and eco-friendly goods, as well as expert advice on making spaces more energy efficient. In October 2009, at the London Film Festival, Firth launched a film and political activism website, Brightwide (since decommissioned), along with his wife Livia. During the 2010 general election, Firth announced his support for the Liberal Democrats, having previously been a Labour supporter, citing asylum and refugees' rights as a key reason for his change in affiliation. In December 2010, Firth publicly dropped his support of the Liberal Democrats, citing their U-turn on tuition fees as one of the key reasons for his disillusionment. He also said that while he no longer supports the Liberal Democrats, he is currently unaffiliated. Firth appeared in literature to support changing the British electoral system from first-past-the-post to alternative vote for electing members of parliament to the House of Commons in the unsuccessful Alternative Vote referendum in 2011. In 2009, Firth joined the project, supporting the movement calling for people to reduce their carbon footprint. In 2010, Colin endorsed the "Roots & Shoots" education programme in the UK run by the Jane Goodall Institute (UK). In 1989, Firth began a relationship with Meg Tilly, his co-star in "Valmont". They had a son in 1990. The family moved to the Lower Mainland of British Columbia, Canada. Firth's acting career slowed down until they broke up in 1994, and he returned to the UK. In 1997, Firth married Italian producer's assistant, turned producer, Livia Giuggioli. They have two sons. The family now live in both Chiswick, London, and Umbria, Italy. They separated in 2019, about two years after they revealed that Livia had an affair with an Italian journalist while the couple were briefly separated. Firth was awarded an honorary doctorate on 19 October 2007 from the University of Winchester. On 13 January 2011, he was presented with the 2,429th star on the Hollywood Walk of Fame. In April 2011, "Time" magazine included Firth in its list of the world's 100 Most Influential People. Firth was appointed Commander of the Order of the British Empire (CBE) in the 2011 Birthday Honours for services to drama, and made a Freeman of the City of London on 8 March 2012.