If a player especially needed discipline in Kush's opinion, that player would have to run up and down that hill numerous times. During his lengthy career in the desert, Kush compiled a record of 176–54–1, with only one losing season. In his first 11 years, he captured two conference titles and finished runner-up five times. That success led to him accepting the head coaching job at the University of Pittsburgh on January 4, 1969. However, just five days later, Kush had a change of heart and returned to Arizona State. Kush's return would begin a memorable era in Sun Devil football history with five consecutive Western Athletic Conference championships as the team won 50 of 56 games from 1969 to 1973. During this time, Arizona State won the 1970 Peach Bowl and the first three editions of the Fiesta Bowl. In 1974, the team dropped to 7–4, but bounced back with authority the following year when they went 12–0, capping the year with a thrilling 17–14 win over the Nebraska Cornhuskers in the Fiesta Bowl, a game in which Kush's son, Danny, kicked three field goals, including the game winner. A down year in 1976 saw the team fall to 4–7, but another comeback resulted the next year with a 9–3 mark. In that year's Fiesta Bowl, the Sun Devils lost a bowl game for the only time under Kush's leadership, with a 42–30 defeat to Penn State. In 1978, Kush's team once again finished 9–3, this time defeating Rutgers in the Garden State Bowl. That win would be one of the final highlights of Kush's tenure as controversy and scandal the next year toppled him from his head coaching position. In September 1979 former Sun Devil punter Kevin Rutledge filed a $1.1 million lawsuit against the school, accusing Kush and his staff of mental and physical harassment that forced him to transfer. The most dramatic charge was that Kush had punched Rutledge in the mouth after a bad punt in the October 28, 1978, game against the Washington Huskies. During the next few weeks, overzealous fans turned things ugly when the insurance office of Rutledge's father suffered a fire and the family's attorney received two death threats. On October 13, 1979, Kush was fired as head coach for interfering with the school's internal investigation into Rutledge's allegations. Athletic director Fred Miller cited Kush's alleged attempts to pressure players and coaches into keeping quiet. The decision came just three hours before the team's home game against Washington.