In many villages, women are still born in them, grow up with them, get married with them and are buried in them. It is still commonly worn in church by rural women. During the 20th century, the rebozo came to be seen as both a sign of modesty/tradition and of revolution including in some communities in the United States. For women of the Chicano movement, it represented the "complete woman" as both feminine and strong, ready to fight for "the Cause." Personalities which have prominently worn rebozos include María Félix, Frida Kahlo, Lila Downs and model Luly Jáuregui as well as former Mexican First Lady Margarita Zavala who was noted for wearing the garment at state functions. The rebozo has appeared in popular culture and media as well as literature. During Mexican cinema's Golden Age the garment appeared in many movies including one named "El Rebozo de Soledad" (Soledad's Rebozo). A de bolita patterned rebozo is mentioned in one of Francisco Gabilondo Soler’s famous children's songs. However, despite its status as a national symbol, its use has diminished among women, especially those in cities. One reason for this is that the garment is associated with indigenous groups and poverty and another is that the fine handwoven rebozos, especially of silk are very expensive because of the skilled labor required. (tenancingohis) Many of the most expensive rebozos are no longer made in many parts of the country, with the exceptions of Santa María del Río and the city of San Luis Potosí. The number of weavers of all types of rebozos have diminished. For example, there are only fifty in the entire state of Jalisco, almost all concentrated in a few municipalities such as Sayula and Tuxpan. Efforts have been made to preserve and promote the use of the rebozo in various ways. In 1953, the Escuela de Rebozo (Rebozo School) was established to teach the weaving techniques used. In 2002 the school won the Premio Nacional de Artes y Tradiciones Populares. Other institutions dedicated to the craft are Museo de Rebozo in La Piedad, Michoacan, the Tejedoras de la Tercera Edad, run by CONACULTA in Acatlán, Veracruz and the Taller de Rebocería in the Casa de la Cultura in Tenancingo, State of Mexico.