It was only successful in select countries such as Finland and Japan, in both of which it charted in the top ten. It failed to reach the Top 40 in the United States and is Lambert's lowest charting single to date. The music video was directed by Ray Kay and premiered on February 3, 2012 on Lambert's official Vevo page. The video's concept deals with duality and the conflict between the darker and lighter sides of Lambert which is also explored on the album. The video begins with the two characters in a room separated by a glass window. In the course of the video the two get into an argument resulting in the dark side polluting the light side's oxygen supply. It ends with the dark side rescuing his better half by breaking through the glass and connecting with him, making the both of them form into one person. Adam Lambert performed "Better Than I Know Myself" for the first time on January 17, 2012 on "The Tonight Show with Jay Leno". He appeared with minimal make-up while wearing a black suit and white shirt with no tie. He then performed the song on January 19, 2012 on "The Ellen DeGeneres Show".