The WTE Foundation's Baby Basics program has helped over 500,000 expectant moms-to-be in need and their babies and is currently preparing a global initiative in an effort to help moms in need around the world. Murkoff has appeared on "The Today Show", "Good Morning America", "The CBS Early Show", "Oprah", "BBC Breakfast", and "Good Morning Australia". In May 2012, Lionsgate released a film adaptation of "What to Expect When You're Expecting", starring Cameron Diaz. Murkoff and her husband, Erik, served as executive producers, and Kirk Jones directed from a script by Shauna Cross and Heather Hach. Murkoff was born Heidi Eisenberg. Murkoff and her husband, Erik, have two children and live in Southern California. Murkoff's father Howard Eisenberg established the Arlene Eisenberg Memorial Fund with ASJA, providing specialized awards to bestselling books making a difference in motherhood.