The end of TV coverage left many of these storylines at a cliffhanger and consequently All Star underwent a box office boom as hardcore fans turned up to live shows to see what happened next, and kept coming for several years due to careful use of show-to-show storylines. Headline matches frequently pitted Nagasaki in violent heel vs heel battles against the likes of Rocco, Dave 'Fit' Finlay, Skull Murphy (Peter Northey) and even Giant Haystacks. All Star's post-television boom wore off after 1993 when Nagasaki retired for a second time. However, the promotion kept afloat on live shows at certain established venues and particularly on the holiday camp circuit, and remains active right up to the present. Meanwhile, American promotion WWF continued on Sky television while its chief rival WCW made the jump from late-night ITV to British Wrestling's old Saturday afternoon ITV timeslot. Both major US promotions made several arena tours of the UK, while the WWF even held the pay-per-view event SummerSlam '92 in London's Wembley Stadium before a crowd of around 80,000  After the demise of Joint/RWS, All Star's chief rival on the live circuit was Scott Conway's TWA (The Wrestling Alliance) promotion, founded as the Southeastern Wrestling Alliance in 1989. Many smaller British promoters were increasingly abandoning their British identity in favour of "WWF Tribute" shows, with British performers crudely imitating World Wrestling Federation stars. By the start of the 21st century, many of these tribute acts such as the "UK Undertaker" and "Big Red Machine" were headlining All Star shows. Conway began to promote his TWA as an alternative, featuring more serious wrestling (in much the same way as All Star had previously targeted Joint fans disaffected with Big Daddy). All Star duly adapted to meet the challenge, recruiting a new generation of wrestlers such as Dean Allmark and Robbie Dynamite and signing up such stars as "American Dragon" Bryan Danielson. The promotional war came to an abrupt end in 2003 when Conway relocated to Thailand, closing down the TWA (which he briefly tried to transplant to his new country as the "Thai Wrestling Alliance"). Nowadays, All Star tours extensively and successfully with shows mixing British Wrestling tradition with family entertainment, while another company, John Freemantle's group Premier Promotions, (established in 1987) presents a more purist version of British Wrestling. The gap left by TWA in the traditional British scene was later filled by such promotions as Revolution British Wrestling (RBW) and later still LDN's Academy/Spirit League.