Night-life in Magaluf is centred on the "Punta Balena" strip, where most of the nightclubs and bars are located. The resort focuses almost exclusively on British binge drinking tourism, with extremely low alcohol and fast food (fish and chips) prices, and British staffed medical emergency centres located close to bar areas. British tour operators have warned the Spanish Tourist Board that the image of Magaluf is affecting their efforts to market Mallorca.