The ending credits play over the cast interviewing their real-life moms. On April 30, 2015, it was announced that Jon Lucas and Scott Moore were set to direct an untitled female-led comedy, based on their own original script. Bill Block of Block Entertainment and Raj Brinder Singh of Merced Media Partners would produce the film, along with Judd Apatow and Josh Church through Apatow Productions, while Merced Media financing the film. Leslie Mann was set to star in the lead role. This was Bill Block's first film produced through Block Entertainment after leaving QED International. Paramount Pictures acquired the film's distribution rights on May 8, 2015. The film was sold to different international distributors at the 2015 Cannes Film Festival. On June 1, 2015, Mann and Apatow exited the film because of scheduling conflicts. On October 26, 2015, it was reported that Paramount had left the project, with STX Entertainment coming on board to handle the American distribution. Mila Kunis, Christina Applegate, and Kristen Bell joined the film, starring in its lead roles, while Suzanne Todd produced the film along with Block. On January 11, 2016, Jada Pinkett Smith and Kathryn Hahn joined the film, with Smith playing Applegate's blunt best friend, and Hahn also playing a mother. It was later revealed that Oona Laurence had also joined the cast. Principal photography on the film began on January 11, 2016 in New Orleans and concluded on March 1, 2016. In May 2015, Paramount set the film a release date for April 15, 2016, but later, in July 2015, the studio moved the film out to a new unspecified release date. STX Entertainment later bought the distribution rights to the film and scheduled for August 19, 2016, before eventually releasing it on July 29, 2016, swapping release dates with "The Space Between Us". "Bad Moms" was released on DVD and Blu-ray on November 1, 2016 by Universal Studios Home Entertainment. "Bad Moms" grossed $113.2 million in the United States and Canada and $70.7 million in other territories for a worldwide total of $183.9 million, against a budget of $20 million. "Bad Moms" was released in the United States and Canada on July 29, 2016, alongside "Jason Bourne" and "Nerve", and was projected to gross around $25 million in its opening weekend, from 3,215 theaters. It grossed $2.1 million from Thursday night previews.