Non-food was based around four areas: Celebration - for party ideas; Indulgence - for beauty products; Baby and Toddler; and Cookshop. The refurbishment cost £26m. The Store Director from 1996 - 2002 was Chris Diplock. The Chairman of Savacentre Ian Coull, MD Jack O'Brien and other Board members all resigned. The plan was to roll out the format, which was trialled at the Calcot SavaCentre, to the other 12 SavaCentres over the next three years. This format was not a success and the Calcot SavaCentre became the only hypermarket to be remodelled in this format. The Calcot SavaCentre was downsized and rebranded as Sainsbury's in 2005, but following a further refurbishment in 2008, a number of the products removed in the 1998 revamp were reintroduced. On 29 May 2002, Sainsbury's announced that it would be extending the SavaCentre format to include discount supermarkets, under the "Sainsbury's savacentre" brand name, with the slogan "Making Life Taste Better For Less". These stores were aimed at family shoppers with a much stronger emphasis on Economy ranges than a core Sainsbury's Supermarket. These stores would range in size from to of sales area, with a third of the space devoted to non-food. The plan was to launch 90 of these discount supermarkets in total, after the successful launch of six trial stores. Only eight discount supermarkets were opened in total. The first store, with a sales area of , opened in Northfield, Birmingham on 30 May 2002. Further stores were opened in Wigan, on 17 August 2002; Ashton-under-Lyne, Wednesfield, Wolverhampton, in 2002; Knotty Ash, Liverpool, on 1 March 2003; Stoke-on-Trent, on 18 March 2003; and stores in Bolton and Grimsby both opened on 27 March 2003. This format was not a success and all eight stores have since reverted to the core Sainsbury's brand. In April 1999, the Sainsbury's SavaCentre Head Office in Wokingham, Berkshire closed down and the administration moved to Sainsbury's Blackfriars headquarters in London. The Wokingham Head Office was originally opened in 1982. At the same time, SavaCentre hypermarkets were integrated into Sainsbury's new "Large Store Formats Group", as Sainsbury's largest store format, a position it held until September 2010.