It had previously been the sponsor of "Britain's Got Talent" for three years. National Lottery operator Camelot Group were originally sought after to be the primary sponsors, but did not go ahead. A Camelot spokesperson said, "We were approached by Syco and worked with them and ITV on the "Red or Black?" concept. However, after discussions, we didn't reach an agreement on the venture." ITV also signed deals with Jackpotjoy owner Gamesys to produce pay-to-play games for their website on an exclusive basis. Social TV company Monterosa were contracted to create a game that could be played by viewers online whilst watching the show, also allowing viewers to compete with their Facebook friends. Achievement badges could be unlocked by players, and if they managed to get through all ten rounds correctly, then they were awarded entry into the "Red or Black?" Millionaire's Club, normally reserved for those competitors who won the prize money themselves. Cowell stated in an interview during the broadcast week of the first series that he hoped a second series would go ahead, and that he had received three separate approaches from the United States to create an American version. Peter Fincham, ITV's chief programmer, said in October 2011 that "Red or Black?" would only be recommissioned for a second series if some changes were made to the format. Series 2 of "Red or Black?" was announced by Ant & Dec on 30 March 2012 during a radio programme appearance on "The Chris Moyles Show". In order to reduce production costs, a new game was also introduced to replace the roulette wheel, which is called "The Vortex". In this game, the last contestant remaining must predict how long a ball will take to descend a 'mini velodrome'. If a contestant wins, he or she will receive a rolling jackpot starting at £500,000. This increases by £500,000 for the next show if the jackpot is not won. Each episode of series 1 of "Red or Black?" consisted of 10 rounds; in each round, the player had to choose either red or black, with those who choose incorrectly being eliminated. The rounds were split into three stages. The first is an arena stage, which is recorded at Wembley Arena. The winning contestants move onto the location stage, where the numbers are eventually reduced down to the final eight. Those eight then go forward to the live studio final, where they are reduced down to the final competitor, who has a chance to play for the £1m prize.