Hans Cavalli-Björkman was succeeded as chairman by Bengt Madsen in 1999, and former player Hasse Borg was contracted as Director of Sport. These operational changes, as well as the emergence of young talent Zlatan Ibrahimović, led to the return to Allsvenskan in 2001. Ibrahimović rose to fame and became an important player in the club's campaign to return to the top league. He was later sold to Ajax in 2001, before playing for several European clubs in Italy's Serie A, FC Barcelona in Spain's La Liga, Paris Saint-Germain in France's Ligue 1, Manchester United F.C. in England's Premier League, and his current club as of 2019, LA Galaxy in the MLS. The return to Allsvenskan was the start of the successful early 2000s, under the management of Tom Prahl, when the club finished in the top three times in a row. In 2004, it won Allsvenskan, the club's fifteenth Swedish Championship. In 2005, the club reached the last qualifying round for the UEFA Champions League but were defeated by FC Thun. Successful sponsor work and player sales also made Malmö FF the richest club in Sweden, a position they still held as of 2013. This position was further cemented by the successive Champions League group stage appearances the two following years. The club moved from Malmö Stadion to Eleda Stadion in 2009, a stadium built entirely for football and located next to the old one. In 2009, Madsen announced that he would step down as chairman, and was replaced by Håkan Jeppsson early the following year. In 2010, the club marked their 100th anniversary with many celebratory events at the beginning of the season. On the day of the club's 100th anniversary in 2010, the Swedish football magazine "Offside" declared Malmö FF to be the greatest football club in Swedish history. The season became a great success as the club won Allsvenskan for the nineteenth time and became Swedish champions for the sixteenth time. Unlike in 2004, these successes were achieved without any major transfers before the season, and with a squad consisting mostly of younger players. In October 2013, Malmö FF won their seventeenth Swedish championship and 20th Allsvenskan title in the penultimate round of the league away from home. Similar to 2010, the title was the result of a young squad.