A study was conducted to see how tourist could help with sustainable financing for ocean and coastal management in Jamaica. Instead of using tourist fees they would call them environmental fees. This study aims to inform the relevant stakeholders of the feasibility of implementing environmental fees as well as the likely impact of such revenue generating instruments on the current tourist visitation rates to the island. The development of a user fee system would help fund environmental management and protection. The results show that tourists have a high consumer surplus associated with a vacation in Jamaica, and have a significantly lower willingness to pay for a tourism tax when compared to an environmental tax. The findings of the study show that the "label" of the tax and as well as the respondent's awareness of the institutional mechanisms for environmental protection and tourism are important to their decision framework. Tourist are more willing to pay for environmental fees rather than tourist tax fees. A tax high enough to fund for environmental management and protection but low enough to continue to bring tourist to Jamaica. It has been shows that if an environmental tax of $1 per person were introduced it would not cause a significant decline in visitation rates and would generate revenues of US$1.7M. Jamaica's diverse ethnic roots is reflected in the national motto 'Out of Many One People'. Most of the population of 2,812,000 (July 2018 est.) are of African or partially African descent, with many being able to trace their origins to the West African countries of Ghana and Nigeria. Other major ancestral areas are Europe, South Asia, and East Asia. It is uncommon for Jamaicans to identify themselves by race as is prominent in other countries such as the United States, with most Jamaicans seeing Jamaican nationality as an identity in and of itself, identifying as simply being 'Jamaican' regardless of ethnicity. A study found that the average admixture on the island was 78.3% Sub-Saharan African, 16.0% European, and 5.7% East Asian. The Jamaican Maroons of Accompong and other settlements are the descendant of African slaves who fled the plantations for the interior where they set up their own autonomous communities. Many Maroons continue to have their own traditions and speak their own language, known locally as Kromanti. Asians form the second-largest group and include Indo-Jamaicans and Chinese Jamaicans. Most are descended from indentured workers brought by the British colonial government to fill labour shortages following the abolition of slavery in 1838. Prominent Indian Jamaicans include jockey Shaun Bridgmohan, who was the first Jamaican in the Kentucky Derby, NBC Nightly News journalist Lester Holt, and Miss Jamaica World and Miss Universe winner Yendi Phillips.