As psychedelic music became popularized, the band, then considered a typical rock outfit, completely morphed into a harder-edged psychedelic rock act, which was reflected in their elaborate light shows and stage performances. On July 14, 1967, The Morning Dew became the featured house band for a month at a nightclub near the Bagnell DamLake of the. Ozarks, Missouri. To correlate with the venture and future touring, "KEWI" radio maintained daily interviews with the group. The band's excelling popularity necessitated another single, accordingly they registered further recording in Fairyland Studios in late 1967. Resulting, was the single "Be A Friend" b/w "Go Away", which included involvement with the regional groups, Plato and the Philosophers and Goldilocks and the Three Bears. Musicically, it displayed their versatility, as the compositions explored psychedelic influences, and it retained the band's folk rock roots. Their fan base was afflicted by the band's lack of focus on a specific genre, still the single charted in the top 30 in Topeka. Although the release was not near the success of their debut, the band's popularity did not show signs of declining. Throughout 1967 and 1968 the group performed with prominent acts like Strawberry Alarm Clock, The Drifters, Gary Puckett and The Turtles. In 1968, The Morning Dew were sporadically involved in recording sessions that spanned from July into August. Ten songs were recorded, nine of which were originals by Robinson. The demos garnered interest from Roulette Records in 1969, making the band the earliest rock group from Kansas committed to a major label. Robinson later said the process of searching for a label was difficult, mainly due to their geographical location not being regarded as an epicenter of the psychedelic rock scene. The current songs were examples of the group's advancement into psychedelic music, along with unreleased material showing that the band was venturing outside the genre. Before the Roulette sessions, Blair Honeyman replaced Don Shuford on Bass guitar, due to the military draft in 1969. Finally, in 1970 The Morning Dew's debut album, "At Last", was released and was poorly marketed, but has since become a collector's item. It saw the band replicating their live act by utilizing fuzz-tone guitars and other abnormal sound effects. Still under contractual agreements, the band expected to produce another album. The band recorded demos with an altered lineup that swapped Anderson for Dave Howell on guitar and keyboards and added Ferdy Baumgart on a Hammond B3 and guitar.