Viraf Patel  Viraf Patel (born Viraf Phiroz Patel on 12 June 1980) is a model and television actor. He was a sailor in the merchant navy between 1999 and 2004 and was titled as The Grasim Mr. India 2005. He is best known for his role in the Yashraj Teleseries, Mahi Way as "Shiv","Adityaraj Merchant" in another Yashraj production-Kismat, as "Shreshth" in Teri Meri Love Stories opposite Shilpa Anand and most recently as Mrityunjay in BBC's production for Life OK "Ek Boond Ishq". The 2010 Limca Softdrink Campaign  established Viraf as a formidable actor/face on the Indian advertising and celluloid space. He made his debut in Theatre with Vikram Kapadia's "Bombay Talkies" in 2012. Viraf was born and brought up in a Parsi Zoroastrian family in Pune, Maharashtra, India. Following encouragement from his brothers he participated in Grasim Mister India Contest by Aditya Birla Group in 2005, and won the title of Grasim Mr. India. He has two elder brothers. Viraf completed 5 years of sailing in the merchant navy, then won the personality pageant ’Grasim Mr. India 2005‘  and has been in front of the camera since. Campaigns, ramp shows & music videos , TV commercials (most notably the Limca 2010 one) & TV anchoring came post that. Viraf has also been the face of the country’s then largest garment retail brand Pantaloon between 2005 ~09. On the ramp, he has walked for the most sought after designers on the most watched platforms like India Fashion week, Lakme Fashion week et al., right until he started work on his TV debut. He started his acting career in one of India’s most successful television mini series, Mahi Way produced by Yashraj in 2010 . He followed it up with another show with the Yashraj banner, called Kismat , as the lead character of, Aditya Raj Merchant in 2011. Viraf portrayed the role of a business man 'Shreshth' in the BBC telefilm 'Tere Meri Love Stories' opposite Shilpa Anand. He played the role of Mrityunjay Singh Shekhawat in the life ok drama Ek Boondh Ishq, a BBC worldwide production and his first daily soap.