Bang (beverage)  Bang is an American brand of energy drinks. It is made by Vital Pharmaceuticals, Inc., a corporation located in Florida. Bang's parent company, Vital Pharmaceuticals was founded in 1993 by Jack H. Owoc. It manufactures and distributes sports supplements and performance beverages under the brand name VPX. Its target market includes fitness enthusiasts and college students. VPX has several patents and proprietary trademarks. Products include REDLINE Energy Drink, Power Rush and Bang. In 2012, the company introduced Bang, marketed as a low sugar carbonated energy drink that could be used as a healthier alternative to other similar products on the market. Bang Energy's stated mission is to make high-quality nutritional supplements backed by scientific research. In 2017, Bang Energy announced a caffeine free variant of beverage, using beta-alanine in replace of caffeine. In 2019, the company opened a $52 million dollar manufacturing and distribution Facility in Phoenix, Arizona, which will operate alongside their 847,577 square foot manufacturing and distribution facility and world headquarters in Pembroke Pines, Florida. Bang maintains a large social media presence, which it uses to extensively market its products through modeling deals and advertising campaigns. The company uses Instagram to announce new products, and has just over one million followers on its main account. Bang also runs an ambassador program, which they call "Bang Influencers". These are usually well known influencers on social media, of whom already have an established presence. Alongside its mainline energy drink, the company also produces several other products marketed under the Bang brand. These include:  Vital Pharmaceuticals was sued by competing energy drink manufacturer Monster Beverage. Vital countersued. Monster alleged that Vital engaged in consumer deception and anti-competitive business practices. Vital alleged that Monster infringed their copyright by use of similar trade dress.