WMVS' digital signal was previously carried on digital channel 35, which is the designated digital channel of WMVT, due to interference issues with the analog channel 8 signal of WOOD-TV in Grand Rapids until a channel realignment on September 1, 2008. WMVS shut down its analog signal, over VHF channel 10, at 9 a.m. on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal continued to broadcasts on its pre-transition VHF channel 8. Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 10. On September 1, 2010, another channel realignment took place which added three of MPTV's digital subchannels to WMVS' signal bandwidth, while a standard definition simulcast of WMVS' 10.1 feed was added to digital subchannel 36.2 for over-the-air viewers who were unable to receive WMVS' VHF signal since the conversion (or only have UHF antennas; outside of WMVS and WIWN, all of Milwaukee's other stations transmit on UHF signals), an issue that has plagued many stations continuing to broadcast on VHF post-transition. The picture format on 10.1 was also reduced from 1080i to 720p to enable multicasting on WMVS' bandwidth. A secondary translator station for WMVS, broadcasting on UHF channel 36, was launched on August 14, 2012 from the MPTV Tower to better serve the main portion of WMVS' service area with UHF-only antennas, along with a boost in power to the main WMVS signal courtesy of a Public Telecommunications Facilities Program award. The secondary translator carried WMVS' main feed and all three of its subchannels, but identified each channel via PSIP as "10.1X" to reduce confusion with the main channel and allow viewers to choose which signal serves their needs better. The translator service was ended in mid-June 2020 as another after-effect of the spectrum auction where it was required to end service, as 36 is the last channel in the new UHF bandplan. The station's annual fundraising auction in May (which started in 1969, and is one of the oldest station auction campaigns in existence) has been broadcast in high definition since 2003. In 1970, WMVS created its first series that would be distributed to PBS member stations, the physical fitness program "Hathayoga", which ran until 1975 and hosted by Kathleen Hitchcock, which would go on to be a favorite among viewers.