Smurfie Syco  Teriy Keys () also known as Smurfie Syco is a British DJ, remixer, record producer, music executive, A&R and businessman / investor. He is the founder and co-chief executive officer of R.O.A.D. Entertainment Global  Smurfie Syco is pseudonym used in-conjunction some his earlier releases which is a signed act to Dizzee Rascal's Dirtee Stank Label, in 2010; Smurfie Syco received national press surrounding the campaign for the release of SMURFIESYCO.COM album. He also featured in Mix Mag "Artist's of 2010". Keys has credits on multiple studio singles/albums including solo and executive work on other artists projects most notably Smurfie Syco (2009), I'm The Best I Can't Help It (Mixtape) (2011). In 2013, Teriy was short-listed in Music Week magazine's publication for the "30 under 30" best of the rest most influential music industry executives. ""30 young professionals working in the UK music business of 2013 that are tipping for mighty things in the years and decades to come""  In 2003, the grime group Cold Society was formed, and included Keys and like UK urban pioneer Dizzee Rascal they were making music that was a derivative of Garage. For a while there was not even a name for it. The name "grime" was the one that stuck. While performing with Cold Society, he performed some songs including, "Just Like You" in 2002, which was released years later on SMURFIESYCO.COM compilations album on Dizzee Rascal's independent record label in 2009. He also performed on Dizzee Rascal's 2010 mixtape, "Foot N' Mouth".  2006, His music career has been managed by "Dizzee Rascal" under pseudonym Smurfie Syco. Keys became the company's Executive Producer and A&R in January 2009.  2009, Keys become co-chief executive officer and manager director of R.O.A.D. Entertainment Global, in a joint venture deal which founded three core subsidiaries of R.O.A.D. Group which primarily specialising in Entertainment and Training sectors of in the Music, television, Publishing, Telecommunications/Internet and Video Games industries.  2006, he founded Chocolate Label; an umbrella imprint which housed release under Dizzee Rascal's Dirtee Stank Label.