input: What did Marketing think about choosing a stylish fruit for remote design?
  Project Manager: {vocalsound} Okay.
  User Interface: Mm-hmm.
  Project Manager: So we are here for the concept design meeting. So, we will first start by summarizing the mm {vocalsound} the previous meeting and the decision we've taken. Uh I will take notes during this meeting so uh that you can uh look at my uh folder to see the summary of this meeting afterwards. So each of you will uh show us the various investigation they've done during uh previous uh hours. We'll then t take decision in concert and then uh uh we will uh define the nest {disfmarker} next task, to have {disfmarker} to be done before the next meeting. So, last time we decided to have a simple interface. We also decided to have a wheel to change channel {disfmarker} previous channel button. Channel digit uh buttons should be uh protected by plastic cover or something for the remote control to look very simple. We have also button for volume, and to switch on off the T_V_. We have also uh the lightening feature for the remote control to be easy to find, and for fast development and low cost we have decided to have no L_C_D_ no voice features. So now uh we will have three presentations. So the conceptual specification by Industrial Designer, the specification of the U_I_ by {disfmarker} or U_I_ {vocalsound}
  User Interface: Abdul al-Hasred is my name.
  Project Manager: okay. {vocalsound} And uh the last point is uh trend watching by Market Expert. So maybe we can start with uh industrial design. So this is the presentation.
  Industrial Designer: Uh, I_D_ you want?
  Project Manager: Maybe I can switch slide uh on your request.
  Industrial Designer: Yeah. I only v have three slides, so. I just look at the mm {disfmarker} um just this. On some web pages to find some documentation
  Project Manager: Yeah.
  Industrial Designer: and I think a remote control is, as I s mentioned previously, you just have a a very simple chip and the mm the user interface is just done usually by push button and in our case we are using a um a wheel control. So uh uh I was looking basically for that chip, which is uh very very standard, and uh I just looked for the wheel sensor and the standard push button. And um {vocalsound} yeah we can change directly.
  Project Manager: Yeah.
  Industrial Designer: In fact I have the number of that element which is very standard for remote control. The push button are usually extremely cheap, but I just have one problem and this is related with the wheel sensor, which seems to be quite expensive.
  Project Manager: Okay.
  User Interface: Mm-hmm.
  Industrial Designer: And I think we if we could just talk about that if we really need a wheel sensor or if we can not {disfmarker} if if we could combine something with the push button.
  Project Manager: Okay.
  Industrial Designer: Uh a wheel sensor is fifty time the price of a a a push button.
  User Interface: Yeah.
  Project Manager: But is it a significant price on the whole remote control?
  User Interface: Mm.
  Project Manager: Because we can afford up to twelve Euros for the price of the remote control.
  Industrial Designer: Yeah. Yeah
  Project Manager: So will will will this with uh including all possible things, so buttons, wheel and the chip, be uh lower than twelve Euros to produce?
  Industrial Designer: I I th {vocalsound} But I don't think that uh we should {disfmarker} We should talk about uh the design of the box also which needs some money.
  User Interface: Yeah.
  Project Manager: Okay
  User Interface: Also have to say {disfmarker}
  Industrial Designer: But {disfmarker}
  User Interface: Did you receive the email about the voice recognition?
  Industrial Designer: Um that's all {vocalsound}
  User Interface: No?
  Project Manager: You received something {disfmarker}
  Industrial Designer: yeah. I haven't chec
  User Interface: Yeah. You we uh an email from the manufacturing division that they have basically a voice recognition chip already developed.
  Project Manager: Hmm.
  User Interface: Says {disfmarker} Yeah. It says that ri right now they just use it to uh to record uh answers to particular questions. But I guess it could be {disfmarker}
  Project Manager: And could it be adapted?
  User Interface: I guess it's possible. I mean instead of recording the answers you can just uh record uh something simpler like a command.
  Project Manager: Okay and there can uh recognize some commands and stuff?
  User Interface: Yeah you reco recognize commands and you can record new commands and stuff, so if they already have it as uh as a chip
  Project Manager: Okay. Yeah.
  User Interface: then we we could use it.
  Project Manager: Okay maybe we can just uh listen to this presentation and then take decision later on {disfmarker} according to those news.
  Industrial Designer: Mm-hmm.
  User Interface: Okay.
  Industrial Designer: Yeah but I think it's yeah {disfmarker} Sorry, I haven't written my personal references. Um {vocalsound} the I I just want to mention the the problem of the the r wheels sensor which is much more expensive than any push button,
  Project Manager: Okay.
  Industrial Designer: and if we could reduce that. We we have already some good things uh with um um with the backlight of the push button.
  User Interface: Mm-hmm. I have a question about that actually {vocalsound}. Um, what is the purpose of the light?
  Industrial Designer: Just to to make something which is uh slightly more design that uh a squarey box with a rubber {disfmarker}
  User Interface: Is {disfmarker}
  Project Manager: You can easily find the button in the dark or so?
  User Interface: But {disfmarker} But in th in the dark uh {disfmarker} Yeah but is going to be always turned on, the light?
  Project Manager: It will be turned on when the when the user move the remote control I think, no?
  User Interface: But if you move it then you have it, you don't need to find it.
  Project Manager: Hmm.
  User Interface: You can see the buttons better, of course.
  Project Manager: Yeah. Yeah.
  User Interface: Yeah.
  Project Manager: Yeah. True.
  Industrial Designer: Yeah. Actually.
  User Interface: But if you move it then you have to have some sensor to {disfmarker} when you move it to detect your movement.
  Industrial Designer: As soon as you thought to move the the remote control you have the light.
  User Interface: Yeah, but you need another sensor for that, right?
  Industrial Designer: Yeah. Again.
  User Interface: Yeah {vocalsound} no it's too expensive. {vocalsound}
  Industrial Designer: I don't think that this is really expensive, but at the end this is plenty of unexpen eh very cheap devices but uh the bill starts to be {disfmarker}
  User Interface: Okay. Mm. Extra. Yeah, okay. Mm. Yeah, but I expected also the wheel would be cheap but you tell me that it is very expensive so,
  Industrial Designer: {vocalsound} First of all I was thinking to have a a continuous light
  User Interface: yeah.
  Industrial Designer: and you w when t you you you you press the on button you have the light on your remote control, when you want to turn off your device {disfmarker}
  User Interface: Mm. Mm-hmm.
  Project Manager: But it can be uh battery consuming, no? To have the light always on?
  Industrial Designer: Yeah, a little bit. A little bit.
  User Interface: Mm.
  Project Manager: Well we will discuss that after maybe
  Industrial Designer: Yeah.
  User Interface: Okay
  Project Manager: the other presentations.
  User Interface: . So uh my one, it uh should be in the shared folder.
  Project Manager: Yeah.
  User Interface: So. It was last time I saw it.
  Project Manager: And it is.
  User Interface: Okay. So,
  Project Manager: Okay.
  User Interface: {vocalsound} just move to the next slide. {vocalsound} So basically {vocalsound} want very simple, right? That's the major idea, as simple as possible.
  Project Manager: Yeah. Yeah.
  User Interface: So I just look at some current designs uh on the web, of usually more complicated remote controls. And let's look at two of them because uh th even though they have many buttons they look quite simple. And in our case we just uh reject the buttons what we don't need and it become even simpler.
  Project Manager: Yeah.
  User Interface: Um. {vocalsound} So.
  Project Manager: And also does it uh fit well in hand? Because it was uh th your wrist problem with the usage.
  User Interface: Yeah. Well this these uh these remotes are quite big, so go to the next page, so. We have all these buttons as you can see, but most of them, we just need the ones in the middle.
  Project Manager: Yeah {vocalsound}. Yeah.
  Industrial Designer: Yeah.
  User Interface: So, from the bottom or whatever is there, uh the uh the numbers and then the top, uh until the ten also, this middle part,
  Project Manager: Yeah. Yeah.
  User Interface: and on the left one is exactly the same. So it's basically more or less how we would like it, with a big volume control, big channel control, and mute and power, yeah?
  Project Manager: Yeah.
  User Interface: These are the basic thing.
  Project Manager: So it's only the central part.
  User Interface: So basically, w software we will build will look more or less the same as these two.
  Project Manager: Yeah. With a maybe a more ergonomic design on on the bottom part.
  User Interface: Yeah, if you have, for example {vocalsound} {disfmarker} I think that the volume and the buttons that are there on the top are not very easy to reach with your thumb.
  Project Manager: Yeah.
  User Interface: It could be on the right side, for example.
  Project Manager: Okay.
  User Interface: Yeah. Because we don't have these input buttons and this other stuff that they have. And I think that the plastic cover is not very good uh idea because
  Project Manager: Okay.
  User Interface: you open it, it can break, you ca you can do various things.
  Project Manager: Okay. S
  User Interface: Uh you just need to put the channel numbers somewhere a bit out of the way.
  Project Manager: Okay. Will be down or {disfmarker}
  User Interface: So that they're separate a bit,
  Project Manager: Okay.
  User Interface: yeah. Uh and it's easy to press the other {disfmarker} the big buttons, but uh, it's not that difficult to press the the channel buttons either. Mm. Yeah, I think that if you put the cover it will be even more difficult for the user.
  Project Manager: Okay.
  User Interface: Alright, you won't {disfmarker} yeah. Usually what {disfmarker} I have noticed that people put the plastic cover on things that you normally don't mess with, like buttons for t uh tuning the channels and stuff like that.
  Project Manager: Okay.
  User Interface: Yeah. That you want to protect a bit. And I think it's uh it's reasonable.
  Project Manager: Okay.
  User Interface: So, I don't think {disfmarker} Yeah, this is just the the wheel.
  Project Manager: Mm.
  User Interface: We could use the {disfmarker} some wheels can be pushed down, could use the push down of the wheel for the record if we want.
  Industrial Designer: Mm-hmm.
  User Interface: Uh so we could just basically use one just wheel and uh user could use just the wheel to do everything with the channels in that case.
  Project Manager: Yeah. Maybe the wheel will be a {vocalsound} good advantage over our competitors.
  Industrial Designer: Mm-hmm.
  Project Manager: Because otherwise it's pretty standard apart the fact that it's very simple. So maybe it's worse to uh to have more expense on that's that aspect.
  Industrial Designer: To s Mm-hmm.
  User Interface: Yeah, I guess the market researcher will tell us all about that.
  Project Manager: Okay. So we can move to the {disfmarker} Is there any question? For designer of user interface? {vocalsound} or we can move to the next part, maybe, and discuss afterwards? Okay.
  Marketing: Okay, I can go?
  Project Manager: Yeah.
  Marketing: Can I? {vocalsound} So now the recent investigation we we have done fo of the remote control um. So, the most important aspect for remote controls is to be fancy look and feel and not current functional look and feel. And um the second aspect is uh that the remote control should be uh technological innovative.
  Project Manager: Okay.
  Marketing: {vocalsound} And the third most important aspect is to to {disfmarker} is that the co remote control should be easy to use. So, are things we are we have uh speak about before.
  User Interface: Mm-hmm.
  Project Manager: Yeah.
  Marketing: Yeah. And um {disfmarker} so you you can go {disfmarker}
  Project Manager: Yeah.
  Marketing: after. And there is a fashion watchers in Paris and Milan that have detected the following trends, uh fruits and vegetables will be the most important theme for clothes, shoes, and furnitures. {vocalsound} So, maybe if our {vocalsound} remote control have to be a fruit form or vegetable form {vocalsound}
  Project Manager: Okay.
  Marketing: something like that, or {disfmarker}
  Industrial Designer: I support an apple.
  Marketing: {vocalsound} And the mm the material is expected to be spongy.
  Project Manager: {vocalsound}
  Marketing: Uh I don't know which material {vocalsound} can be spongy,
  Project Manager: Yeah.
  Marketing: and if you {disfmarker}
  Project Manager: This is good also for {disfmarker}
  User Interface: Well, wou wou I think we can certainly just put the electronics in a spongy thing,
  Industrial Designer: Yeah.
  User Interface: it it would work, right?
  Project Manager: Yeah.
  Industrial Designer: Yeah.
  User Interface: Yeah.
  Marketing: Mm-hmm.
  Project Manager: I think it is good also f to have a spongy material, yeah.
  User Interface: You can throw it to the television.
  Project Manager: Yeah, because it's robust.
  Marketing: Okay {vocalsound}
  Industrial Designer: Yeah. Me too.
  Marketing: It's robust, yeah.
  User Interface: Hey that's a cool one. We could say that if you throw it, you have a sensor, and you throw it and hits the television and turns it off.
  Project Manager: {vocalsound}
  Marketing: {vocalsound}
  User Interface: When it d uh takes a shock.
  Project Manager: Yeah
  Marketing: {vocalsound} Not good.
  Project Manager: uh sorry?
  Industrial Designer: Ah it's okay. I know that they do that for alarm clock also.
  User Interface: Yeah.
  Marketing: An and and uh this uh you can yeah you can say that. You ca uh you can go uh before
  Project Manager: No. Yeah. Before?
  Marketing: , before, yes. And you know here the more iz important aspect is the fancy look and feel, after is uh technological innovative, and after the easy to use.
  Project Manager: Yeah. Yeah. Yeah. I think it's innovative to use the mm the wheel because I think no one else has.
  Industrial Designer: Yeah.
  Marketing: Yeah that's why {disfmarker}
  Project Manager: Has it?
  Marketing: Yeah that's why I think we have to keep that if it's possible.
  Project Manager: Yeah. I think it's {disfmarker} it makes it both easy and both innos innovative.
  Industrial Designer: Mm-hmm.
  Marketing: Innovative. Mm.
  Project Manager: So I think it's a good aspect and it should be kept.
  User Interface: How do we make it look cool is the question.
  Project Manager: Cool, fancy?
  User Interface: Yeah.
  Project Manager: We have to make it l look like a fruit or vegetable. {vocalsound}
  User Interface: {vocalsound}
  Marketing: Yeah.
  Project Manager: Maybe uh um {vocalsound} a colour that remember some fruit uh, things like that.
  Industrial Designer: What about um {disfmarker}
  Marketing: {vocalsound} Mm. Oh, colour, yeah.
  User Interface: Well the obvious thing is a banana, I guess.
  Marketing: Oh {disfmarker} i i {vocalsound}
  Project Manager: {vocalsound} Maybe yeah.
  Industrial Designer: {vocalsound}
  Marketing: I thought about a a pear, for example. You know the pear, is like that and it's it's easy to to have in in hand
  Project Manager: Yeah, and it's ergonomic as well.
  Marketing: and uh {disfmarker} Yeah.
  Project Manager: A pear.
  User Interface: The banana is also ergonomic.
  Marketing: {vocalsound}
  Project Manager: Yeah. Maybe pear yeah or something like that.
  Marketing: Or a fruit like that. I dunno.
  Project Manager: Yeah. We can discuss that uh. D D Is is there anything you want to add?
  User Interface: Is there any fruit that is spongy?
  Marketing: {vocalsound} {vocalsound}
  Project Manager: {vocalsound} I don't think so. I think we we can have like yeah a pear is good, fit well, or banana as you told.
  User Interface: {vocalsound} Yeah.
  Marketing: {vocalsound}
  Project Manager: Something like that.
  Industrial Designer: And for maybe look and feel, what about a a piece of ice, with blue L_E_D_ inside?
  Project Manager: But that's not in the trend. {vocalsound}.
  User Interface: You can make it um {disfmarker}
  Marketing: {vocalsound}
  Project Manager: The trend is spongy, and vegetable fruits.
  Industrial Designer: Yeah. Yeah. {vocalsound}
  User Interface: It's not hard, the metal.
  Marketing: {vocalsound}
  Project Manager: {vocalsound} I think p spongy is good because it it will be robust as well.
  Industrial Designer: Yeah. {vocalsound}
  Marketing: {vocalsound}
  User Interface: Plastic. {vocalsound}
  Industrial Designer: Yep.
  Project Manager: So, I think we can keep the wheel because it's uh easy, it's innovative, even if the cost is a bit higher,
  Industrial Designer: Yeah.
  Project Manager: and we also have to find a, so, a fruit like pear or banana wit uh any others idea you have. What kind of fr fruit would you like to to control your T_V_ with? {vocalsound}
  Marketing: {vocalsound}
  User Interface: Mm.
  Project Manager: Odi
  Industrial Designer: Banana I think, it's a nice idea.
  Project Manager: Banana is also yellow so you you can't lost your remote control then.
  Industrial Designer: Because {disfmarker} But {disfmarker}
  Marketing: {vocalsound} Yeah. {vocalsound}
  User Interface: Yeah.
  Industrial Designer: You y you don't use the banana when the banana is curving like that,
  User Interface: Two of the button, yeah.
  Industrial Designer: but when the banana is curving like that, with the wheel on the top and to control,
  User Interface: Yeah. Yeah.
  Industrial Designer: and here you have a a push button to {disfmarker}
  Marketing: But you don't have {disfmarker}
  Project Manager: I think it's a good idea, yeah.
  User Interface: Yeah so you can just have uh just have this curve, yeah, and you move uh your hand here to press the buttons and then you move uh on the other side.
  Project Manager: Yeah.
  Industrial Designer: Yeah.
  User Interface: So you can have it on on two sides and it'll be cool,
  Project Manager: Yeah.
  User Interface: no?
  Project Manager: I think it's a good design and it's innovative as well then. Maybe we can keep the banana. And it will be very easy to find.
  Industrial Designer: And everybody knows what is a banana.
  User Interface: You can put also vibrator inside.
  Industrial Designer: Basically.
  Marketing: {vocalsound} Yeah.
  Industrial Designer: If you if you start with uh fancy fruits and fra s and tha
  User Interface: Ah-ha. You can also take into account the fact that the banana fits with the colour scheme of our company.
  Project Manager: Yeah.
  Industrial Designer: Oh, yeah {vocalsound}
  Marketing: {vocalsound}
  Project Manager: Yeah it's really uh really a good point.
  User Interface: {vocalsound} Yeah. {vocalsound} I hope the students of management die,
  Marketing: {vocalsound}
  User Interface: but anyway. {vocalsound}
  Marketing: {vocalsound}
  User Interface: Now who are recording this meeting?
  Project Manager: I think it {disfmarker} So {disfmarker} One second. So we have to take some decision on this aspect. So, uh so for {disfmarker}
  Marketing: {vocalsound}
  Project Manager: sorry, for uh component, so {disfmarker}
  Industrial Designer: So {disfmarker}
  Project Manager: we have to think about those aspects, sorry.
  Industrial Designer: So we will just use a a standard battery?
  Project Manager: Yeah.
  Industrial Designer: And uh the chip we {disfmarker} chip imprint we know exactly which one we are going to use. Uh what do you mean by case?
  Project Manager: I think it's the box that should be spongy, banana's shape.
  Industrial Designer: Yeah. Uh I mean for me if we use a a spongy banana case, doesn't matter.
  Project Manager: {vocalsound}
  Industrial Designer: I just want to have so something to prin to to fix my my components onto that box, and that's it.
  User Interface: The only th Yeah. Y Yeah that can be in inside th in the structure.
  Industrial Designer: Yeah yeah. Yeah.
  User Interface: But uh the thing is that the buttons and the wheel have to be {disfmarker}
  Industrial Designer: Spongy also.
  User Interface: I mean if it's spongy then the buttons and the wheel have to {disfmarker} I mean if it's spongy then it's going to move, right? So, it's going to be bend a lot.
  Project Manager: But {disfmarker}
  Industrial Designer: Oh no I think it's possible.
  User Interface: So if we try to push the buttons, it {disfmarker}
  Project Manager: No the button would be {disfmarker}
  User Interface: You think it's possible?
  Project Manager: In fact it it should be something odd shaped, with a spongy cover.
  Industrial Designer: Yeah. Yeah
  User Interface: Okay.
  Industrial Designer: . This is uh like the {disfmarker}
  User Interface: Yeah.
  Project Manager: Okay odd shape with spongy {disfmarker} cover. And standard battery okay, a chip imprint, there's no specific problem. So we agree to put the wheel {disfmarker}
  Industrial Designer: Mm-hmm. {vocalsound} Wheel on the top. Button, where do we want some buttons?
  User Interface: Well, usually hold {disfmarker} {vocalsound}'Kay, we want it to be good also for the left-hand users, right?
  Industrial Designer: Yeah.
  Project Manager: So it have to {disfmarker} it has to be symmetrical.
  User Interface: Uh {disfmarker} {vocalsound} Yeah but okay. Sa let's say that th o {vocalsound} It has to be {disfmarker} basically you can only take two sides, one on ths this side where is the thumb and the other side where there is uh yeah also the thumb.
  Industrial Designer: Yep.
  Project Manager: {vocalsound}
  Industrial Designer: Yep.
  User Interface: {vocalsound} Basically. Or you could use use this one, but I don't know if it's very comfortable, to use this one for the wheel.
  Project Manager: Yeah maybe the thumb is more comfortable.
  User Interface: This for the wheel and then this for the buttons?
  Project Manager: Yeah I think it's okay for both right and left. Mm.
  User Interface: Should have the two sides.
  Industrial Designer: Mm-hmm.
  User Interface: So if {gap} the left, we have {disfmarker} the op
  Project Manager: I think you can turn it this way also. You can do both with both hands.
  User Interface: Wheel {disfmarker} Wheel buttons.
  Project Manager: I think it's okay.
  User Interface: Yeah, the problem is if you have buttons and wheel then when you turn it around, the buttons are on the other side. So you cannot see them.
  Project Manager: Well, you you will get used to it.
  User Interface: Yeah.
  Project Manager: And moreover, th the button ar are lighted so you you immediately identify the right side, because you have light on buttons.
  User Interface: So the buttons have to be here and the wheel has to be {disfmarker} Y Yeah I know, but uh if you hold with your left hand, and the wheel is here, and the buttons are here, then when you turn it around the buttons will be on the other side.
  Project Manager: Yeah. No you you {disfmarker} I think you will use it only on the right or left hand, whether you are righty or lefty. I think for lefty it's okay. I can do this movement, and for righty as well. I think this doesn't change that much.
  User Interface: Okay.
  Project Manager: Yeah?
  User Interface: Okay. Maybe. Yeah.
  Project Manager: So, for interface we said also that we have uh this banana shape with button on the s on the side. And {disfmarker} and uh a wheel on the top.
  Industrial Designer: Mm-hmm.
  User Interface: Yeah.
  Project Manager: So the colour is yellow. I think it's uh {disfmarker} we defined everything according to what we should {disfmarker} what the decision we should take, yeah. So maybe we can um we can uh work on those aspects uh until next meeting. So have the final uh look and feel design according to the decision. And have the the user interface design and uh then evaluate the prodyuc {disfmarker} the product. That is to say, uh check if it fit the the requirement uh given by the users, but according to uh your presentation it seems to be okay. It seems to be fancy, innovative, and easy to use.
  Industrial Designer: Mm-hmm.
  Project Manager: So {disfmarker} so {disfmarker} to prepare the prototype I would suggest that the Industrial Designer and the User Interface Designer uh work together. That would uh
  Industrial Designer: {vocalsound}
  Project Manager: be better, I think.
  Industrial Designer: Yeah. {vocalsound}
  Project Manager: And uh {disfmarker} And so uh you will receive further instruction by emails, as usual.
  User Interface: {vocalsound} Mm-hmm.
  Project Manager: So {vocalsound}
  User Interface: Yes master.
  Project Manager: do you need to add anything?
  User Interface: No.
  Project Manager: {vocalsound} You feel okay?
  User Interface: Yeah.
  Project Manager: You feel uh free to express what you want to say? You don't feel too constrained?
  User Interface: Yeah.
  Project Manager: {vocalsound} You don't feel free to answer this?
  User Interface: No.
  Industrial Designer: {vocalsound}
  User Interface: Maybe you can make {gap} uh {vocalsound} uh mm
  Project Manager: {vocalsound} Okay, so {disfmarker}
  User Interface: okay.
  Industrial Designer: Thank you.
  Project Manager: See you.
output: Marketing believed that the trend of fruits and vegetables that fashion watchers have detected in Milan and Paris is a good indication of what kind of style the remote should have. It could make for a fancy and technologically innovative device. Marketing thought that the pear would make a good shape because it's easy to hold and that the remote should be spongy.