input: What did Industrial Designer think about vegetable and fruit themes when talking about trend-watching?
  Project Manager: Is everyone ready to start?
  Industrial Designer: Yeah. {vocalsound}
  User Interface: Yeah.
  Marketing: {vocalsound} Yes.
  Project Manager: Okay. Great. Well, welcome to the third meeting of conceptual design. I'll just get the PowerPoint presentation up and running. Okay. Um, on the agenda for this, um, for this particular meeting, we'll have your three presentations on what you've done since our last meeting, after we came up with um some general ideas of our design. And, um, then we have to make some key decisions on, on our remote control concept, and how we're gonna make it, what uh materials we're gonna use, and that sort of thing.
  Industrial Designer: {vocalsound}
  Project Manager: The meeting will be forty minutes long.
  Industrial Designer: Okay.
  Project Manager: And um we will once again have Poppy as our first presenter.
  Industrial Designer: {vocalsound} Okay.
  Project Manager: Alright, and I will switch up PowerPoint.
  Industrial Designer: Thank you.
  Project Manager: Okay.
  Industrial Designer: Should be just loading. {vocalsound} Okay. Oh, although I can't see it on my screen. That says go here. Okay. I've been doing some research into the different components that we could use, um what's available to us f to actually make the remote control. Um, first of all we have to look at how the remote control is actually made, and what is it happens inside the casing, which is more your field. Um, thes main internal feature is a circuit board, which contains all the elec electronics and also the contacts with the power source.
  Marketing: {vocalsound}
  Industrial Designer: Which is not necessarily a battery, as we're about to see. Um, there are several components of, um, the circuit board that we need to consider, where we'll be getting them from, what they'll be made of. Um, including the integrated circuit, which is also known as the chip. Which is where all the main information is uh contained. Um, diodes, transistors, resonators, resistors, and capacit capacitors all need to be considered as well. Um, and all their positioning in the circuit.
  Project Manager: Um {disfmarker} Are they all included, like mandatorily, or r are these different options?
  Industrial Designer: Uh, these, they're all different options, they're all separate, apart from the chip, which we will probable decide whether we buy a simple, a regular, advanced.
  Project Manager: Yeah.
  Industrial Designer: We can go into that later. Um, all the other things are individual components that we'd have to get in separately, and work out the most, like, effective um circuit, including all the wires and everything like that. And the L_E_D_ of course, that's a light emitting diode. So, we could, so we've got flex flexibility with colours and things, with that as well.
  Project Manager: Mm.
  Industrial Designer: Okay, there are lots of different possibilities for the energy source. We could use a basic battery, but that brings with it, like they need to be recharged and the bulk, the size of it as well. And they're not so great to dispose of, environmentally. {vocalsound} There's a hand-powered dynamo which is a sort of thing that was used for torches fifty years ago. A bit out of date. Kinetic energy is something that's been recently developed.
  Project Manager: Um {disfmarker} What is a hand-powered dynamo?
  Industrial Designer: Um, where you manually charge up the power.
  Project Manager: Just every, every once in a while?
  Industrial Designer: Like you wind up something.
  Project Manager: Just every once in a while or constantly?
  Industrial Designer: Sorry? Yeah. Every once in a while I think
  Project Manager: Alright. It'd be kind of strange to always be cranking it I think.
  Industrial Designer: . But it's {disfmarker} Yeah. It would be like going a step back in time.
  User Interface: {vocalsound} Yeah.
  Industrial Designer: I don't think it would really be with kind of cutting edge technology.
  Project Manager: No. {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: Whereas kinetic energy is a new idea that's being used by some watches and other devices, where you just shake the device and it gives it power. I mean, the kinetic energy is transformed into power to make the circuit work. Um, or there's solar power, which we've been considering inside a building, which is where it's gonna be used, might not be quite so useful.
  Project Manager: Right.
  Industrial Designer: But, good to look into, renewable energy, always the way. Um, lots of considerations for the case, like what sort of shape it would be, curved or flat. That's got a lot to do with the ergonomics. Like how it's comfortable and s sits in the hand. We don't want something that's huge and you can't pick up. Or too small. Or too slidy. I know I've had a remote control before which you couldn't tell which was the front and the back,
  User Interface: {vocalsound}
  Industrial Designer:'cause it had so many buttons on, and the shape was so symmetrical that I'd be pressing like a volume button instead of the on button.
  Marketing: Mm.
  Industrial Designer: Because you can't really see which way round it is.
  Project Manager: Right.
  Industrial Designer: Um, we also can choose what materials {disfmarker} um, the {disfmarker} we could use metal, we could use rubber which might be more um ideal for the anti-R_S_I_. It's like the same sort of rubber that's used in stress balls and things like that, so it's very like soft, not so stressful on your hands.
  Project Manager: Mm-hmm.
  Industrial Designer: {vocalsound} Wood.
  Project Manager: {vocalsound}
  Industrial Designer: Um, again, stepping back in time again there.
  User Interface: {vocalsound}
  Industrial Designer: I don't think that's quite up to date with what we're looking for here.
  Project Manager: Yeah.
  Industrial Designer: Um, titanium is not gonna be possible, even though it just it beyond our budget really. But, would've been maybe for future projects. Um right our choice for buttons as well. We've developed some {disfmarker} we've got some good advances in technology, with our research team have found some uh new multiple um option scroll buttons. I think that was brought up for, um, {disfmarker} they're basically quite a flexible design, modern, you don't have to use individual buttons. You can just slide up and down. I'm sure we're all quite familiar with those on mobiles or computer laptop pads.
  Project Manager: Mm-hmm.
  User Interface: Yeah.
  Project Manager: Um one thing with the scroll buttons though. It, it {disfmarker}
  Industrial Designer: {vocalsound}
  Project Manager: we would have to have an L_C_D_ um
  Industrial Designer: Yeah. That's true.
  Project Manager: display, and the glow in the dark thing might be difficult.
  Industrial Designer: And that would lead to an advanced {disfmarker} yeah. If we have {disfmarker} yeah. We're going on to that later with the advanc with the L_C_D_ that means we'd need a really advanced chip.
  Project Manager: Yeah.
  Industrial Designer: And it's unlikely that that's gonna be in our budget.
  Marketing: Mm-hmm.
  Industrial Designer: Um, also we've got the integrated pushbutton, which is what we're most familiar with. It's the most straightforward. But you can in like incorporate that with a scroll button as well. {gap}. Got decisions to make there. And this is what I was just saying before. Linked in the different {disfmarker} depends on what type of buttons we have and the inputs. Um simple would go with the pushbutton. Um, regular you could link with the scroll button. And the advanced we'd have to go with a L_C_D_ s display.
  Project Manager: Right.
  Industrial Designer: {vocalsound} My personal preferences? I think we could go for the kinetic energy source. I don't, I think that's quite um an advanced kind of technology. It's not been seen before, so it could be quite a, a novelty factor, attractive as well. And also energy saving'cause you're producing the energy, you don't need an external sort of battery supply or solar panels. You just give it a shake.
  Project Manager: Yeah.
  Industrial Designer: {vocalsound} Sounds brilliant to me.
  Project Manager: Uh.
  Industrial Designer: Rubber casing I thing would probably the best, if we're going for the anti-R_S_I_ and like more choice with um aesthetics. Like it could be pretty much any colour we want. Um, and gives you, yeah, more flexibility there. And probably the regular chip as opposed to the simple,
  Marketing: {vocalsound}
  Industrial Designer: then we could possibly have the scroll and the push, but no L_C_D_,'cause we probably can't afford that one.
  Project Manager: Yeah. Um, one concern with the rubber casing is that it would be rubber encapsulating all of these {vocalsound} chips and diodes and delicate technology as
  Industrial Designer: Mm-hmm.
  Project Manager: like as the exterior. This is the one thing that's protecting its innards.
  Industrial Designer: I think that would, uh there would be an in sort of more internal casing. And the rubber would just be the, what's in contact with the human.
  Project Manager: Yeah. Another thing is it might be more difficult {disfmarker} if it's a rubber exterior {gap} talking about putting on interchangeable plates.
  Industrial Designer: {vocalsound} Yeah.
  Project Manager: Um, is it {disfmarker}
  Industrial Designer: Yeah.
  Marketing: Mm-hmm.
  Project Manager: I don't see how a like a rubber plate going on top it would stay there. Like if it was sort of like a clip-on plastic plate. It would work that way.
  Industrial Designer: Maybe if the, um, if it was just kind of a, more of a rubber coating which was on to a case.
  User Interface: W
  Industrial Designer: So, it was kind of, the whole thing would be removable.
  User Interface: Like plastic with rubber, kind of on top
  Industrial Designer: Yeah.
  Project Manager: Yeah.
  Industrial Designer: Like {disfmarker} I can't think of what.
  User Interface: Well, there's, there is a certain phone that has like a rubber casing,
  Project Manager: Yeah.
  Industrial Designer: Yeah. Or like an {disfmarker}
  User Interface: b like a Nokia it is.
  Marketing: Mm-hmm.
  Industrial Designer: you can get sort of outer casing for iPods and something, that's just {disfmarker} it's protective as well.
  User Interface: It's {disfmarker} yeah.
  Project Manager: Yeah.
  Marketing: Like the skin?
  Industrial Designer: It, it stops it, I mean,
  Marketing: Yeah.
  Industrial Designer: it would reduce the impact if it was dropped or something, as well,'cause it wouldn't damage itself so easily.
  Project Manager: Yeah.
  User Interface: {vocalsound}
  Project Manager: Alright. So maybe the {disfmarker}
  Industrial Designer: I think i maybe a mixture of both there, maybe.
  Marketing: Okay.
  Project Manager: Yeah.
  Industrial Designer: Yeah.
  Marketing: So the actual remote would be hard plastic and the casings rubber.
  Industrial Designer: And then {disfmarker} yeah. Yeah.
  User Interface: Yeah.
  Marketing: Okay.
  Project Manager: Yeah.
  Marketing: And the buttons obviously are rubber.
  Industrial Designer: Yeah.
  User Interface: Yeah.
  Marketing: Okay.
  Project Manager: Yeah.
  Marketing: {vocalsound}
  Project Manager: That sounds good. I, um, is it possible to put designs onto this type of rubber?
  Industrial Designer: As far as I know. It should be.
  Project Manager: Okay,
  Marketing: {vocalsound}
  Project Manager: we'll just say yeah. {vocalsound}
  User Interface: {vocalsound}
  Project Manager: Yes, just why not.
  Industrial Designer: Yeah. Yeah, yeah. {vocalsound}
  Project Manager: {vocalsound} Alright. I like the kinetic energy source idea.
  Industrial Designer: Yeah.
  Project Manager: Um, I don't know when people will, um, be moving a remote around a lot.
  Industrial Designer: I thought that was {disfmarker}
  Project Manager: But I think that it's worth it, kinetety, kinetic um
  User Interface: Yeah, tha
  Marketing: Mm-hmm.
  Project Manager: energy source. It could make an we could have any kind of style.
  Industrial Designer: Yeah.
  Project Manager: It wouldn't be as heavy or bulky, and {disfmarker}
  Industrial Designer: Yeah.
  Project Manager: Yeah. Just for environmental reasons.
  Industrial Designer: Yeah.
  User Interface: {vocalsound}
  Marketing: I guess it's a bit scary'cause it hasn't been done before.
  Industrial Designer: Yeah.
  Marketing: So it seems {disfmarker} we'd have to do more research on it.
  Industrial Designer: Yeah.
  Marketing: Or I dunno if you could have a battery pack.
  Industrial Designer: Like as a backup for something.
  User Interface: Backup. Yeah.
  Marketing: Yeah so there's there is a one battery, because most remotes use two batteries I believe.
  Industrial Designer: Yeah.
  Project Manager: Yeah.
  Marketing: So, if it was running off of one battery as a {disfmarker}
  User Interface: That would be good yeah.
  Industrial Designer: Yeah. Some alternative just in case something went wrong.
  Marketing: Right.
  User Interface: Maybe we could {disfmarker} you were saying about um solar power ma maybe not working indoors, but a lot of calculators, yeah, have solar power.
  Industrial Designer: That's true. I just thought of that {gap}.
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound} Yeah. Yeah.
  User Interface: So maybe that could be incorporated as {disfmarker}
  Industrial Designer: May maybe that could be the backup.
  Project Manager: Yeah.
  Industrial Designer: Instead of a battery.
  User Interface: Yeah.
  Industrial Designer: Like solar backup.
  Marketing: Although it needs some light, doesn't it?
  Industrial Designer: Yeah. I suppose
  Project Manager: Yeah, you can watch a T_V_ in the dark then.
  User Interface: Do, do those calculators {disfmarker}
  Industrial Designer: s but some {disfmarker}
  Marketing: So, if we're doing {disfmarker}
  User Interface: yeah.
  Marketing: yeah. If we're {disfmarker}
  Industrial Designer: But thing is, it's not {disfmarker} you don't need the solar all the time.
  User Interface: I don't know how it works.
  Industrial Designer: It can be stored. It can be like {disfmarker} you can have the solar energy and then it can store that energy and use it.
  User Interface: Yeah.
  Marketing: Yeah.
  Industrial Designer: It just needs to be in light for a certain amount of time per day.
  User Interface: Yeah.
  Project Manager: Yeah.
  Industrial Designer: Like a few hours a day. {gap}.
  Project Manager: I think that might be a little impractical though.
  Marketing: Yeah. I think sometimes it's just shoved under, under a cushion,
  Project Manager: Yeah.
  Marketing: and {disfmarker} yeah.
  Industrial Designer: That's true. It could easily {disfmarker}
  User Interface: Yeah.
  Project Manager: Like people don't wanna have to worry about that.
  Industrial Designer: Yeah.
  Marketing: Yeah.
  Project Manager: Yeah.
  Industrial Designer: I suppose it would be really annoying if you get to think, oh no, I forgot to charge my remote today.
  User Interface: {vocalsound} {vocalsound}
  Project Manager: Yeah.
  Industrial Designer: Like if the kinetic thing, I think what's best about that is that it's instant energy.
  User Interface: {vocalsound} Yeah.
  Project Manager: Yeah.
  Industrial Designer: You don't have to, you know, you can shake it a few times, or whatever.
  Project Manager: Yeah.
  Industrial Designer: And it works.
  Project Manager: Or just like pick it up when you're gonna use it.
  Industrial Designer: Yeah. Instead of you don't have to like make sure it's in the right place to charge and {gap}.
  User Interface: Yeah, I suppose.
  Project Manager: Yeah.
  User Interface: Yeah.
  Project Manager: Alright. Cool.
  Industrial Designer: K okay.
  Project Manager:'S that the end of your presentation.
  Industrial Designer: Yeah.
  Project Manager: Alright.
  User Interface: Yeah.
  Project Manager: Thank you.
  Industrial Designer: There we go.
  User Interface: Thanks. Oh. {vocalsound} It's not on my screen.
  Industrial Designer: {gap} it wasn't on mine either.
  User Interface: Why? {vocalsound}
  Industrial Designer: I don't know why. I think, I just, I just used the mouse on there.
  User Interface: You don't know why? Oh okay. Is it that one?
  Project Manager: Yeah. That's um {disfmarker}
  Industrial Designer: Yeah.
  User Interface: Um, I'm just gonna go through the interface concept with yous now. Uh, first of all I'll explain what a user interface is. It's the aspects of a computer system which can be seen or otherwise perceived, for example, heard or felt maybe, or {vocalsound} by the human user. And it's also the commands that the user uses to control its operation and to input data. Um, there are two types of user interfaces. There's the graphical user interface, which emphasises the use of pictures for output and a pointing device, for example a mouse for input control. So that's sort of like the scroll thing we were talking about.
  Project Manager: Oh. Okay. Yeah.
  User Interface: Yeah. I'm not really sure about the pictures that {disfmarker} maybe that's on an L_C_D_ screen.
  Industrial Designer: Mm.
  User Interface: Or maybe it's the the buttons or pictures or something. {vocalsound}
  Project Manager: Hmm.
  Industrial Designer: Yeah.
  Project Manager: Yeah.
  User Interface: Do you think it's {disfmarker}
  Project Manager: Yeah,'cause {disfmarker}
  Industrial Designer: So I suppose sometime {disfmarker}
  Project Manager: I'm sorry?
  Industrial Designer: after you. {vocalsound}
  User Interface: {vocalsound}
  Project Manager: Um, because command interface requires you to type textual commands and input at a keyboard, so the numbers are sort of like a keyboard. You're pressing the numbers for, um, for what you want.
  User Interface: Yeah. Yeah.
  Industrial Designer: Mm.
  User Interface: So you must, for the graphical user you must need some kind of presentation for the graphics.
  Industrial Designer: {vocalsound} I s I suppose where um mm on some buttons you would have {disfmarker} like the power would be s some kind of symbol.
  User Interface: Like an L_C_D_ screen.
  Industrial Designer: And if you wanted to go onto teletext or,
  User Interface: Yeah.
  Industrial Designer: I know we're not having that, but I mean a similar thing,
  User Interface: Yeah.
  Industrial Designer: you, they have {disfmarker} there's a like little picture with a screen with lines across it, which {disfmarker} I suppose it's that sort of thing like the, the symbol on the button.
  User Interface: Yeah. Yeah.
  Industrial Designer: But if we're having a simplified display anyway, w that, we probably won't have to focus so much on that.
  Project Manager: Yeah, we'll be doing {disfmarker}
  Industrial Designer: It'll be more the on the numbers and the volume.
  User Interface: Yeah.
  Project Manager: Yeah. It'd be more a command interface, and then {disfmarker}
  Industrial Designer: I suppose we need to think of symbols for like the volume, display, and stuff like that.
  User Interface: Yeah.
  Project Manager: Yeah.
  Marketing: So it's just draf graphical for the pointing aspect?
  Industrial Designer: I {disfmarker}
  Marketing: The infrared is like, that's considered a {disfmarker}
  Project Manager: Hmm?
  User Interface: No I think it's to do with the actual symbols that are on the, that's on the buttons of the remote control, and per
  Marketing: Okay. So when it says pointing device that doesn't include {disfmarker}
  Industrial Designer: For inp
  User Interface: Well it could be a wee scroller thing, and something could come up on the screen.
  Project Manager: Yeah. I think they're talking about L_C_D_ type things.
  Industrial Designer: Mm.
  Marketing: Okay.
  User Interface: Yeah.
  Marketing: Okay.
  Project Manager: Yeah.
  User Interface: But um I think we're gonna go with the command interface anyway,
  Project Manager: Yeah.
  User Interface: to make it more simplistic. But the, we could incorporate some of the graphical user um points,
  Marketing: Mm-hmm.
  User Interface: as in {disfmarker} just to make it m um nicer to look at maybe. {vocalsound}
  Project Manager: What do you mean?
  User Interface: Like {vocalsound} I can't think of an example, but {disfmarker} Sort of like little pictures rather than {disfmarker}
  Project Manager: Oh yeah, like how the buttons {disfmarker}
  User Interface: Like a little sound. Instead of saying volume, like a little speaker or something.
  Project Manager: Yeah, as a button though.
  User Interface: Yeah, something y
  Marketing: Mm.
  Project Manager: So, it's a keyboard in the shape of it, right?
  User Interface: Yeah m perha yeah. Yeah. Maybe.
  Project Manager: Okay. Yeah. I like that idea.
  User Interface: Um, the co uh {disfmarker} we've decided that the command interface would be the most useful for a remote control. As it would be less complicated, and the controls would be more user-friendly. Um, the remote control would be cheaper to design, so that we'd have more money in the budget to, um, target the design area of the interface. You know, make it more trendy and original. We'll have more money if we keep it simple.
  Project Manager: Yeah. I'm sure i like kinetic energy would probably dip into the budget. A bit more too, yeah.
  Industrial Designer: Yeah. {vocalsound}
  User Interface: Yeah. Seeing as it's quite a new technology. Um {disfmarker} {vocalsound} We, we also have to keep in mind when we're designing our, um, more user-friendly remote control, that a lot of interfaces consist of a clutter of buttons, that, um, that their functions, colours and forms aren't always helpful.
  Industrial Designer: Yeah. That's true. That's in like the buttons with all the different like colours for different choices and things.
  User Interface: Yeah.
  Industrial Designer: It can be a bit, yeah, overwhelming. {vocalsound}
  User Interface: Yeah. And that all interfaces are different. So, um, that doesn't improve the use of the produ product, so we need to come up with something that's easy to understand. And maybe learn from the mistakes of other interfaces that can be too complicated for people to use.
  Project Manager: Mm-hmm.
  Industrial Designer: Yep.
  User Interface: Does anyone have any questions?
  Project Manager: Do you think that we should keep all the buttons to one same colour, just to keep it, give it a simplistic look.
  User Interface: Mm.
  Marketing: I think if we go with the um design plate thing, we'll have to. Just because of colour clashing,
  Project Manager: Yeah.
  Marketing: and if we wanted to,
  Project Manager: Yeah.
  Marketing: so and, and we might, I mean, depending on what comes out of the design, we might have to stick to just black buttons.
  User Interface: But um {disfmarker}
  Project Manager: But what about the lighting up effect?
  Marketing: You mean different colours for the lighting or {disfmarker}
  Project Manager: Um, well, um, I thought we had um decided that we would {disfmarker} if you touched one of the buttons they'd all light up. And so if they were black, it wouldn't be possible for them to light up.
  Marketing: Mm-hmm. Oh I see what you're saying.
  Project Manager: If they were white they would glow, probably.
  Marketing: Well y
  Project Manager: If they were made out of rubber.
  Marketing: Oh so you're picturing the light is coming from the back. I kinda pictured it as kind of coming from the sides and lighting it up frontwards.
  Industrial Designer: Oh.
  Project Manager: Oh.
  Marketing: But, but I guess, you mean from the back.
  Project Manager: Where would the light come from?
  Marketing: Okay.
  Industrial Designer: I'd assume, like, an internal light, that comes through.
  Marketing: Okay.
  Project Manager: Yeah.
  User Interface: Yeah.
  Industrial Designer: So there would have to, have to be some parts maybe transparent around the buttons, or something.
  Project Manager: Yeah,
  Marketing: Right.
  Project Manager: and well rubber is a more translucent product too,
  Industrial Designer: Yeah, yeah.
  Project Manager: so we have that taken care of.
  Industrial Designer: It should be able to {disfmarker}
  Marketing: Mm-hmm.
  Industrial Designer: mm-hmm.
  User Interface: In the phone that I was thinking of as well, when you change the um covers of it, the, the little buttons that actually, you know, that contro control stuff, are behind the rubber.
  Industrial Designer: Li yeah.
  User Interface: So you can change the buttons when you're changing the faces. Do you know what I mean?
  Marketing: {vocalsound} Oh.
  Project Manager: Oh.
  User Interface:'Cause it's just the wee control,
  Marketing: Yeah. They, they insert over.
  User Interface: yeah, thing that's behind it.
  Marketing: Okay.
  Project Manager: Mm.
  User Interface: So {disfmarker} I mean, we don't have to decide on one colour. Each face could have its own colour of buttons maybe?
  Industrial Designer: Mm-hmm.
  Project Manager: Well, if they're raised up buttons. So that you can feel them.
  User Interface: Yeah.
  Project Manager: We were talking about it being more um, a lot more tangible.
  Marketing: T
  Project Manager: Um, it might be more difficult to do. If they're, if they're sticking up.
  User Interface: Yeah.
  Project Manager: If it's flat then, like o like on a cellphone or a mobile phone, it's like all very flat, and you just have to sort of press down on these tiny little buttons, but {disfmarker}
  User Interface: Yeah.
  Project Manager: Yeah.
  Industrial Designer: I think it would be possible. I don't think it would make that much difference. I mean, the uh the dimensions of it.'Cause if it's just like constructed in the same way as like the front cover of a mobile phone. You can like take off the hard cover and then there's the like say the buttons. And then you get to the circuit. I don't think it would matter that the buttons were bigger through the, the top casing. I'm sure you could f work it out to fit in the casing, without causing too much difficulty.
  Project Manager: Yeah. Okay.
  Industrial Designer: I'm sure that'd be fine. {vocalsound}
  User Interface: Yeah.
  Project Manager: Alright. If it's do-able we can do.
  User Interface: {vocalsound}
  Project Manager: Yeah, sounds good to me.
  Industrial Designer: {vocalsound}
  User Interface: So that's everything, then?
  Industrial Designer: Okay.
  Project Manager: Alright, thank you.
  Marketing: Okay is that my turn then?
  Project Manager: That means you're up. Yeah.
  User Interface: Yeah.
  Marketing: Alright. {vocalsound} I have a shorter report for you today. Um, it took a while to get this, uh {disfmarker} Uh.
  Industrial Designer: You're not plugged in yet.
  Marketing: {vocalsound} Oh.
  User Interface: {vocalsound}
  Marketing: That's a very good point.
  Project Manager: {vocalsound}
  User Interface: {vocalsound}
  Marketing: Okay, so um, this report is about uh trend-watching. Um, basically so we can live up to our, our uh purpose of having a very fashionable remote control. Sorry. There we go. Um {disfmarker} {vocalsound} So, just so you know, my method was mainly web web-based research this time around. I also spoke with fashion experts in Milan, New York and Paris. And I looked at the design reports from previous years, here at Real Remote. Um, just so c we can work off of them, see how fashions have changed. Um, {vocalsound} so I'll list the three most important aspects that I've come across. Um, and they, they're each more important than the one that comes after it. Uh, the first one is that there should be a fancy look-and-feel, instead of the current functional look-and-feel. Um, this should be our priority, as we've been saying. The second most important aspect is that a remote sh that the remote control should be technologically innovative. So, I think we've done a lot of talking about that, just with lighting and the buttons and the {disfmarker} face-plates. Um, so it looks like we'll be able to keep on track with that. And the third most important aspect is that the remote control should be easy to use. {vocalsound} So, pretty basic there. And the recent fashion update, uh, according to fashion-watchers in Paris and Milan, is that fruit and vegetables will be the most important theme for clothes, shoes and furniture. {vocalsound} Um, also, in contra uh in contrast to last year, the feel of the material is expected to be spongy. Again, we've already discussed that with rubber versus hard plastic buttons. Um {disfmarker} So, my personal preferences here, um of course, as {disfmarker} we, we've already talked about the personal face-plates in this meeting, and I'd like to stick to that. The fruits and vegetable themes, I don't know if that's going to work for us. It sounds something that you'd use on kitchenware.
  Industrial Designer: Mm.
  Marketing: I don't know if we wanna do it on remotes.
  User Interface: {vocalsound}
  Marketing: It could be one of the options.
  Project Manager: Mm-hmm.
  Marketing: Maybe for the television that people have in their kitchen. Um, the temporary light-up idea, sounds like we're gonna stick to that. And then, uh, tying in a trendy look with user-friendliness.
  Project Manager: Yeah. Yeah, it's the fruits and vegetables is the only area that I find rather jarring. Everything else we can really, we can really
  Industrial Designer: It is strange.
  Marketing: Mm-hmm.
  Project Manager: um, do, according to our plans already, given the market. But fruits and vegetables seems a very strange idea for a remote control.
  Marketing: {vocalsound} {vocalsound} It's, it's a little {gap} but it, it's everywhere.
  Industrial Designer: Well {disfmarker}
  User Interface: Yeah.
  Project Manager: Yeah.
  Marketing: So maybe we {disfmarker} I've seen a lot of purses with olives on them, you know.
  User Interface: {vocalsound}
  Project Manager: Yeah.
  Marketing: But I I think, I think if we stick to T_V_ based, you know, maybe T_V_ shows, or {disfmarker}
  Project Manager: But they still need to um fit into people's decor though.
  User Interface: Yeah.
  Marketing: Or colour schemes.
  Industrial Designer: We {disfmarker} I think we possibly could take a more abstract design.
  Marketing: Right.
  Industrial Designer: Like look at the basic shapes of different fruits and vegetables. And then just really like strip it down to like really basic shapes. I mean we don't have to make something in the shape of a strawberry, but it could have the curves of a strawberry, or something.
  Marketing: Yeah.
  Industrial Designer: Or a strawberry seed or a leaf.
  User Interface: Yeah, yeah.
  Marketing: The {disfmarker} The essence of strawberry. Yeah.
  Project Manager: Yeah.
  Industrial Designer: Or just like you know really make it a quite abstract, if that's fits in more with what we're doing. Instead of fruits and vegetables,
  User Interface: Yeah.
  Project Manager: Yeah.
  Industrial Designer: just {disfmarker} if you look at it straightforward, it's a bit {disfmarker} yeah. It doesn't s quite fit in with the trendy {disfmarker} well, obviously it does, if that's the current theme.
  Project Manager: Yeah. {vocalsound}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: But {vocalsound} may maybe we could go more directly, I don't know.
  Project Manager: Yeah.
  Industrial Designer: But initially, I dunno. I think if we just sort of tone it down a bit.
  Project Manager: Tone it down. Yeah,
  Industrial Designer: {vocalsound} Yeah and like not, not {disfmarker}
  Marketing: I guess, yeah.
  Project Manager: like more like photos of fruit, on, on our product.
  User Interface: Yeah.
  Industrial Designer: yeah.
  User Interface: Or banana-shaped. {vocalsound}
  Marketing: One thing I was thinking though is {disfmarker}
  Project Manager: {vocalsound}
  Marketing: I dunno if you all remember from our kickoff meeting, we talked about our favourite animals.
  User Interface: Yeah. {vocalsound}
  Marketing: So maybe there could be animal-based, you know. Because a lot of people have a house cat. Or, or a dog.
  Industrial Designer: Mm.
  Marketing: Um, that might be getting, you know, too specific, and we should see what the success of the first face-plates are. But it's something to keep in mind.
  Project Manager: Mm-hmm.
  Marketing: {vocalsound} And, did you have any questions? Pretty straightforward?
  Project Manager: Yeah um {disfmarker}
  Industrial Designer: Yeah.
  Marketing: Okay.
  Project Manager: Alright, given that information, we need to start making some more specific decisions. So I'll need to um hook up the PowerPoint again.
  Marketing: There you go. {vocalsound} Have you guys been saving your PowerPoint presentations to the {disfmarker}
  Industrial Designer: {vocalsound} I didn't for the first one. But I have now.
  Marketing: okay.
  Project Manager: But it's still around right?
  Industrial Designer: {vocalsound} Yeah. Uh, hopefully
  Project Manager: Okay.
  User Interface: Where do you have to save it to?
  Industrial Designer: . Project documents I think.
  User Interface: Okay.
  Project Manager: Okay. I'm just trying to make this pop up now. Alright. Here we go. Okay so we have to uh decide now exactly what we are going to do. So energy, we {disfmarker}
  Industrial Designer: Okay.
  Project Manager: oh. Oh no I can't write it in when it's in this setting.
  Industrial Designer:'Kay.
  Project Manager: Does anyone know how to take it out of {disfmarker} Um,
  User Interface: Just escape I think.
  Marketing: The PowerPoint?
  Project Manager: yeah. Yeah. Okay. Um, so back to decisions. Energy, we've decided on kinetic, right?
  Industrial Designer: Kinetic yeah.
  User Interface: Yeah.
  Project Manager: Okay, so that's good.
  Industrial Designer: Are we going to have a backup?
  Project Manager: Hmm.
  Industrial Designer: Or do we just {disfmarker}
  Project Manager: But would a backup really be necessary? I mean will people just use the battery if there's no, if there's,
  Industrial Designer: I think maybe we could just go for the kinetic energy,
  Project Manager: if there is backup.
  Industrial Designer: and be bold and innovative,
  User Interface: {vocalsound}
  Project Manager: Yeah.
  Industrial Designer: and hope this works, and well hope that it works.
  Project Manager: Yeah.
  Industrial Designer: I think {disfmarker}
  Project Manager: There's like no reason why it wouldn't work, right?
  Industrial Designer: yeah. I think {disfmarker} no. I, I think we should just like take uh advantage of like using this to its full potential.
  Marketing: So {disfmarker}
  Project Manager: Yeah. It could even be one of our selling points.
  Industrial Designer: Go for it. It could be {vocalsound}
  User Interface: Yeah.
  Project Manager: Yeah.
  Industrial Designer: fully kinetic energy.
  Project Manager: Yeah.
  Industrial Designer: Yeah.
  Project Manager: Environmentally conscious or something.
  Industrial Designer: Is everyone happy with that?
  Marketing: So if it's not working they just have to shake it a bit and that revitalises it?
  Project Manager: Yeah.
  Industrial Designer: Yeah.
  User Interface: Hope so. {vocalsound}
  Marketing: Okay.
  Project Manager: Alright, the next um decision is chip on print. I don't exactly know what that means.
  Industrial Designer: Um, it was whether we went for the simple, the regular, or the advanced chip. And that linked in with what buttons we would gonna have, so {disfmarker}
  Project Manager: Right, and we were going for more simplistic style, right?
  Industrial Designer: Yeah, it was {disfmarker}
  User Interface: Yeah.
  Industrial Designer: so that was without the L_C_D_. So that means we're not doing the advanced.
  Project Manager: Yeah.
  Industrial Designer: So it depends on whether we wanted the scroll buttons or just the push buttons.
  Project Manager: I think we decided on the pushbuttons, right?
  Industrial Designer: Uh, so that's the simple.
  User Interface: Yeah. I don
  Project Manager: Yeah.
  User Interface: yeah.
  Marketing: Mm-hmm.
  Project Manager: Would we need a more advanced one for uh the lighting, the interior lighting system?
  Industrial Designer: Yeah possibly.
  Project Manager: Yeah?
  Industrial Designer: So, it's probably gonna be the regular chip that we're going to need.
  Project Manager: Okay.
  Industrial Designer: So it's a medium.
  Project Manager: That's called medium, or regular?
  Industrial Designer: So regular chip. Regular sorry. {vocalsound}
  Project Manager:'Kay.
  Industrial Designer: Regular chip.
  Marketing: Oh, is regular not simple?
  Industrial Designer: Lighting.
  User Interface: Yeah.
  Industrial Designer: Yeah if we {disfmarker}
  User Interface: It's for the lighting, yeah.
  Industrial Designer: because of the lighting that we've decided to put in as well.
  Marketing: Right right right.
  Project Manager: Okay, and cases. Um, does this, is this dependent on shape, or what it's made of, or what?
  Industrial Designer: So th I think this is just like gonna be the {disfmarker} a very outer case, which we will decide on rubber.
  User Interface: Yeah.
  Project Manager: Yeah. Well, I guess plastic and coated in rubber.
  Industrial Designer: Rubber.
  User Interface: Yeah {vocalsound}
  Industrial Designer: Yeah.
  Project Manager: Plastic with rubber
  Industrial Designer: Plastic rubber coat.
  User Interface: plastic coat.
  Project Manager: coating and interchangeable um
  Industrial Designer: Interchangeable, yeah. Still going for that.
  Project Manager: yeah, interchangeable plates.
  Industrial Designer: Yeah.
  Project Manager: Okay. User interface concept. This is your time to shine.
  User Interface: We decided on the component. I, I I'm sorry, I've lost my um {vocalsound} PowerPoint thing, so I can't remember what it's ca it's the component {disfmarker}
  Industrial Designer: Your screen?
  Marketing: Think it was called command interface.
  Industrial Designer: Was it {disfmarker}
  Project Manager: Oh, yeah. Yeah.
  Marketing: Command interface, {gap}.
  User Interface: The command inter
  Project Manager: Command interface.
  Industrial Designer: Ouch.
  User Interface: The command line interface yeah.
  Project Manager: Did you say command line? Okay.
  User Interface: Yeah.
  Project Manager: Line interface.
  Marketing: {vocalsound}
  Project Manager: Alright, and supplements. What's that all about?
  User Interface: Um, I think that is {disfmarker}
  Marketing: {vocalsound}
  Project Manager: {vocalsound}
  User Interface: well we haven't really made any decisions about what we're gonna do about the cluster of button functions, colours and forms, in the {disfmarker} in consistent use. Like what what are ideas to combat these problems?
  Project Manager: Um {disfmarker}
  User Interface: You know how um different interfaces are very different, and can be confusing because because of their difference, and because of the different clusters of buttons that they have.
  Project Manager: Mm-hmm.
  User Interface: We haven't really decided what to do about that.
  Project Manager: Um, what are our choices here?
  User Interface: {vocalsound} Well it's just um w where where shall we locate the buttons. What kind of functions wi shall we have?
  Project Manager: You mean like we'll have the numbers of the channels, and we'll have the channel-changer, and volume, and power?
  Industrial Designer: The power. Volume.
  Marketing: Mm-hmm.
  Project Manager: Um {disfmarker}
  User Interface: So pretty {disfmarker} just just the basic button functions.
  Project Manager: Yeah. Like I don't know if we should go into like adjusting light levels, things like that, because different televisions will have {disfmarker}
  Industrial Designer: May yeah.
  Project Manager: Um, yeah.
  Industrial Designer: Tone, contrast, and things. That's a bit {disfmarker}
  Marketing: {vocalsound} That was on, um one of my presentations. About how often it was used.
  Project Manager: Yep.
  Industrial Designer: Yeah, it was minima
  Marketing: Do you remember that?
  Industrial Designer: well, it wasn't the l
  Project Manager: Yeah, it was hardly ever used really.
  User Interface: Yeah.
  Marketing: {vocalsound} I w {vocalsound} Should I bring it up?
  Project Manager: Yeah. And most televisions will come with a remote.
  Industrial Designer: Yeah. That would be good. Yeah, and surely that would be like quite specific to the individual television,
  User Interface: Yeah, each television.
  Project Manager: Yeah.
  Industrial Designer: so {disfmarker}
  Project Manager:'Kay, well we know we want numbers.
  Marketing: The ch t Screen settings was used um zero point five times an hour. So tw twice every {disfmarker} once every two hours. Um, and it was considered a one point five relevance, on a scale of ten. That's brightness, colour, tone, all that.
  Industrial Designer: Mm. I think most of that comes like on the i individual television set itself,
  User Interface: You don't change that often, yeah.
  Industrial Designer: doesn't it? I'm sure it has its own buttons, so you don't necessarily need to have it on remote.
  Project Manager: Yeah, it does.
  Marketing: Mm-hmm.
  Project Manager: Yeah, and different televisions.
  Industrial Designer: {vocalsound}
  User Interface: Yeah.
  Project Manager: Like we, I don't know if we can make a remote that would be universal to all the different kinds of
  Industrial Designer: Yeah.
  Project Manager: changes like that.
  Industrial Designer: So we're just going for power, channels, volume,
  Project Manager: Volume.
  Marketing: The other one was audio settings. Mono, stereo, pitch. I mean I sometimes use that. Some T_V_s will have the option of like living room style, movie style, um {disfmarker}
  User Interface: Yeah.
  Marketing: and that, they say that's used zero point eight times an hour, which is actually somewhat high. Like almost once an hour.
  Industrial Designer: Mm.
  Project Manager: Yeah.
  Marketing: Um, relevance of two.
  Project Manager: Oh. We have five minutes to finish our meeting.
  User Interface: {vocalsound}
  Project Manager: Crap. Okay, um, let's do this fast. Um {disfmarker}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound} Well that didn't some up on mine.
  Project Manager: Should we have audio? It only comes up on mine usually.
  User Interface: It w {vocalsound} it would seem silly if we'd {gap} having anything else, just have an audio button though.
  Marketing: Oh.
  Project Manager: Yeah,
  User Interface: Do you know?
  Project Manager: I don't, I {disfmarker} it's, it's a problem with the international uh appeal, I think. Um, if we have audio because we don't know how other televisions work. But we know that everyone has this and it's the same.
  User Interface: But we {disfmarker}
  Industrial Designer: I've {disfmarker}
  Marketing: Yeah I guess that it affects the marketing,'cause it, {vocalsound} mm it is a good sales ploy to say, aren't you annoyed with remote controls that have all these buttons.
  User Interface: Yeah.
  Marketing: This one has channel, volume and your channe and your power.
  Industrial Designer: Yeah, that's it. We can just go for, make it a selling point that it is just the basic.
  User Interface: That could be a sales pitch.
  Project Manager: Yeah.
  Marketing: Yeah.
  User Interface: Simple and {disfmarker}
  Project Manager: Yeah.
  Industrial Designer: Yeah uh I {vocalsound} {disfmarker}
  Marketing: Okay.
  Project Manager: Alright.
  Industrial Designer: brilliant.
  User Interface: Yeah.
  Project Manager: Good. And, okay, in closing,'cause we only have five minutes. We'll be meeting again in thirty minutes. Um, you'll be working, Poppy will be working on the look-and-feel design. Wait a minute. Is that right?
  Industrial Designer: Mm-hmm.
  Project Manager: Yep, and um the user interface design, so this is where the trendy stuff comes in. And you'll be evaluating the product. Um, Poppy and Tara will have to work together, using modelling clay.
  User Interface: {vocalsound} {vocalsound}
  Project Manager: And, um, your personal coach will give you the rest of the information of what needs to happen.
  Industrial Designer: Okay.
  Project Manager: Alright. So, anyone else have something to say?
  Industrial Designer: Um, I just have one question about the whole fruit and vegetable aspect.
  Project Manager: Yeah. Yeah.
  Marketing: Mm-hmm.
  Industrial Designer: Are we {disfmarker} seeing as that was the most popular thing that came up out of your market research, I thi I think we should keep to that rather than moving to animals or something, because even if that may not seem obvious to us, if that's what the surveys brought out, I think that we should probably go along with that.
  Marketing: Yeah.
  Project Manager: Yeah. Yeah.
  Industrial Designer: Um, so I suppose that'll come out in our dev design development. But you're happy to go ahead with the fruit and veg?
  Marketing: Now do you guys need {disfmarker} want an idea of how many uh {disfmarker} are you gonna come up with casing ideas?
  Industrial Designer: Y Yeah.
  Marketing: Like f five different {disfmarker}
  User Interface: Yeah.
  Project Manager: {gap} five. {gap}.
  User Interface: What I {disfmarker} What I was thinking {disfmarker} what do yous think of this? Um, having the numbers kind of like, not a bunch of grapes, but you know like purple and kind of in a triangle.
  Marketing: Mm-hmm.
  User Interface: Like grapes. Like that's kind of fruity or something.
  Marketing: Yeah you can have some fun with the buttons, it's true.
  Project Manager: Mm-hmm.
  User Interface: That's just {disfmarker}
  Industrial Designer: We can have a look at those ideas, yeah. {vocalsound}
  Marketing: Yeah.
  User Interface: {vocalsound}
  Project Manager: Yeah.
  Marketing: I guess what you i ideally you'd kind of think of age markets as well.
  Industrial Designer: Yeah.
  Marketing: So it's a something that will, you know, appeal to the fifteen to twenty five year olds. Something that your granny would want on her remote control.
  Industrial Designer: Yeah.
  Marketing: Um, and international tastes as well, so {disfmarker}
  Project Manager: Yeah.
  Industrial Designer: Tricky. {vocalsound} A lot of things to consider. Hm.
  User Interface: {vocalsound}
  Marketing: {vocalsound} Not easy. {vocalsound}
  Project Manager: Yeah. Lots of {disfmarker}
  User Interface: Yeah.
  Project Manager: yeah. Alright.
  Industrial Designer: {vocalsound} Okay.
  Project Manager:'Kay we'll stick to the fruit and veggie theme then.
  User Interface: {vocalsound}
  Project Manager: Alright. And, um, we'll reconvene in thirty minutes.
  Marketing: {vocalsound}
  Project Manager:'Kay.
  Industrial Designer: Okay.
  User Interface: Okay.
  Project Manager: Bye.
  Marketing: Okay.
  Industrial Designer: Thank you. {vocalsound}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: {vocalsound} I'll see you later. {vocalsound} Oh, what did I just do. Okay.
output: Industrial Designer thought that the vegetable and fruit theme could be applied with a more abstract design, like stripping it down to basic shapes or curves. Also, as a result of market research, design development should stick to this theme rather than moving to animals.