input: Summarize the discussion about the user Interfaceof the remote control.
  Project Manager: Hi Kate. {vocalsound} Okay, carry on.
  Industrial Designer: Just just carry on. {vocalsound}
  Project Manager: {vocalsound} Alright um this is the beginning of the third meeting, the conceptual design meeting. Um our agenda should be um that we're opening the meeting, I have {disfmarker} the minutes from the previous meeting are on the shared f drive at this point. Um and we should each have a presentation to make. Um we have certain decisions to make and we have forty minutes total. It's twenty five after two at the moment, so forty minutes is five after three, {vocalsound} um which I'll be keeping an eye on the clock for us. Okay. {vocalsound} Um there are the decisions we have to turn to, but we'll come back to them in a minute after I take us to the minutes of the previous meeting. Right um as we remember, I opened the meeting, the four of us were present, the meeting {disfmarker} the first meeting's minutes were reviewed and approved. Um Sarah, you presented a marketing research report um which pretty much rep represented that fifteen to thirty five year olds uh it has to be hand-held, power, channel, volume, number keys, possibly a speech recognition. And then Steph did a second presentation um that those functions plus streamlining them with big user-friendly keys that were easy to use. I think all of us agreed with those things. Kate presented a working design of {disfmarker} going after {disfmarker} going over the basics on the whiteboard um that it should be a simple mass-produced device, because of the twelve and a half Pence cost. Um but we did talk about possibly using rechargeable batteries and having a docking place as a selling point. Um and the new requirements that it for {disfmarker} be for T_V_ only um and that it include the l so slogan and colour of the uh corporate design be included. Um {vocalsound} the corporate image. So we agreed that the target market would be fifteen to thirty five with more money than sense, that were decision makers. Alternatively it would be a manufacturer to enclose it with the T_V_, but it still should meet those parameters. Um and that the function we agreed was volume, power, numbers, enter, channels, a way to move between channels, easy to use and hand-held. {vocalsound} Um at that point we agreed that Sarah would look at the current cost of competition, what what do the current ones sell for. Um and Steph was gonna look at ec ergonomics. Kate was gonna look at cost and feasibility of the various possibilities that we discussed. And I was to type up these minutes and work on the final report. Is this a fair presentation of what our last meeting was?
  User Interface: Yeah.
  Industrial Designer: Mm-hmm.
  User Interface: Yes.
  Project Manager: Okay. Right. So we're ready to close that and go back to our {disfmarker} That one. Right. We're up to the point of the {disfmarker} Go back. Um {vocalsound} the three presentations. So we're going to pull the plug on me and turn to Sarah. Is that okay? Is that alright with everybody else?
  Industrial Designer: Mm-hmm. {vocalsound}
  User Interface: Yep.
  Project Manager: Especially since Kate asked to be last. {vocalsound} Sarah, I'm sorry if I misspelled your name, I didn't know whether it was S_A_R_A_ or {vocalsound} S_A_R_H_.
  Marketing: {vocalsound} {vocalsound} I respond to either.
  Project Manager: You respond to whatever you get, huh? {vocalsound}
  Marketing: No worries.
  Project Manager: Okay. Um, did you do your {disfmarker} Hit {disfmarker}
  User Interface: Yeah, {gap}
  Project Manager: Ah, there it is. Ta-da.
  Marketing: Okay, first thing I want to address is um one of the points that Florence brought up, which was uh current cost of the competition devices, similar to the ones that Stephanie uh showed us and and they're uh twenty to sixty Euros, depending on uh branding.
  User Interface: Right.
  Marketing: Some of them that have a higher brand recognition are on the more expensive end. But I think that with the current um price that we're searching for, we're well within, even on the lower end, of the uh of the market.
  Project Manager: Mm'kay.
  Marketing: But I'm going to move on to more interesting um {vocalsound} more vibrant things. {vocalsound} So, I investigated the remote control market in greater detail, and my uh {disfmarker} the theme of what I was to work on was uh trend watch.
  User Interface: {vocalsound}
  Marketing: And {vocalsound}
  Project Manager:'Kay.
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Sorry. {vocalsound}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: I'm glad to see the marketing budget is being so well spent on {vocalsound} {gap}. {vocalsound}
  Marketing: {vocalsound}
  Project Manager: {vocalsound}
  Marketing: {vocalsound} I know that you all are a distance from cutting edge marketing research,
  Industrial Designer: {vocalsound}
  Marketing: so you know, I'm just gonna try to cloak it in really professional terms here. What's hot, fruit and veg. Spongy.
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Marketing: And this is all over the catwalks, Paris, Milan, and I'm talking about clothing, furniture, shoes. {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: This is really interesting change from past years,
  Project Manager: Mm.
  User Interface: {vocalsound}
  Marketing: because it is much more organic, um some would say approachable. {vocalsound} And I think if we're to refashion our view of what we want in a remote control, we should perhaps think about incorporating technologically interesting fabrics and some of the bold colours into a simple handset. So. {vocalsound} I also did a little research on um {vocalsound} what again are the most important priorities in uh decision making about uh purchasing. Fancy. Functional is out. And f the fancy, and that's exactly the term, I'm I'm thinking polished, elegant, {vocalsound} you know, kind of innovative, but a cut above. This is twice as important as the next finding, which is technologically innovative. This is interesting,'cause I think in the last meeting we were talking about technology as being so important, but maybe what's innovative is having it simple with um with uh technologically {vocalsound} superior fabrics or uh, you know, designed in interesting substances. Ease of use. Again, pretty low, I mean it's the top three, but each of the uh fancy and technologically innovative are far more important. So I think we should cloak the streamlined remote control device in a series of {vocalsound} fruit {vocalsound} fruit themed sleeves.
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} {vocalsound} I think that's a good idea. Don't you? {vocalsound}
  Marketing: {vocalsound} Y yeah, you know {disfmarker}
  Project Manager: It sounds like the the uh covers that they use for the remote, you know, your t your cell phone.
  User Interface: Yes.
  Marketing: Exactly. {vocalsound} Exactly. I was thinking though that instead of having something uh like patterned, you know, so, you know, something similar to a summer dress. {gap} you know, it would have like fruit and veg, is that we actually make these spongy.
  Project Manager: Mm.
  Marketing: They could be {disfmarker} ini initially I thought we could start with kind of um fruit that would suit kind of uh a long uh hand-held, so banana, pineapple and pear. Um it could actually {disfmarker} the sleeve could {vocalsound} take up a lot of the {vocalsound} development and the remote control, we'd just need to get reductionist on it. {vocalsound}
  User Interface: {vocalsound} {vocalsound}
  Marketing: They could be interchangeable, they're spongy, that goes back to ergonomic, and the youngsters love'em, fun for the whole family, everyone can have their own. So what we're talking about is changing. this concept. Everyone has a T_V_ remote, but then we add in the fact that they could each have their own individual fruit.
  User Interface: {vocalsound}
  Marketing: {vocalsound} That's what's hot on the catwalks. {vocalsound} So, this is my {disfmarker} This is what I'm thinking.
  Project Manager: Hmm.
  User Interface: {vocalsound} {vocalsound}
  Project Manager: Uh-huh mm. In most families, don't {disfmarker} isn't the remote {disfmarker} is a remote.
  Marketing: Y yeah, but I think I think what this would allow is perhaps a person in the family who had the most opinion about it {disfmarker} we all need a remote,
  Project Manager: Mm.
  Marketing: but the person who is really perhaps active in personalising, I'm thinking the teenager, the {disfmarker} someone fifteen to thirty five would go out and get this additional thing the same way as you mentioned that people would get the cell phone covers.
  User Interface: {vocalsound} So when your dad's sitting there, overriding your decision, going no we're gonna watch this, you can bring out your own remote and be like zap, no we're gonna watch this.
  Marketing: {vocalsound} Yeah. W and {vocalsound} plus I think {disfmarker}
  Project Manager: Mm. Well actually some households do have three and four T_V_s
  Marketing: {vocalsound} Uh yeah.
  User Interface: {gap}
  Project Manager: and they would have a remote for each one,
  Marketing: Yeah.
  Project Manager: so.
  Marketing: Yeah. So this is an idea and I I {disfmarker} you know, this is exactly what the research has uh has shown. So I really open this up to uh any other feedback. This {vocalsound} spongy fruit and veg.
  Industrial Designer: Yeah, I I think we're gonna have some trouble when we get down to the component design on this.
  Marketing: Thanks. {vocalsound} Alright.
  Project Manager: Hmm.
  Industrial Designer: Spongy is gonna be difficult, I'm afraid.
  User Interface: Yep. {vocalsound} And as for as for um well budgeting as well, if we're gonna have lots of different interchangeable components.
  Project Manager: Hmm. {vocalsound}
  Marketing: {vocalsound} I I just have my ear to the market, guys. {gap} {disfmarker}
  User Interface: {vocalsound} Is this {gap} to the market {gap}?
  Industrial Designer: Yeah, I mean basically we can make these things out of wood, titanium, plastic or rubber. I suppose rubber is the closest to spongy,
  Marketing: Is spongiest, yeah.
  Industrial Designer: yeah.
  Marketing: That would add {disfmarker}
  Industrial Designer: I was thinking titanium myself.
  User Interface: I was thinking titanium, I was thinking it's just {disfmarker} I have been influenced by pictures of iPods, and they're also minimalist and shiny.
  Marketing: Mm-hmm. {vocalsound} They are and they they would fulfil the uh first um priority, which is fancy. I think many of us would associate those with fancy. Something else we could do is uh call it something that's fruit and veg oriented. We could call it uh {disfmarker} {vocalsound} The name.
  Project Manager: Are we talking about the device itself or the c or a cover for the device that would be an interchangeable cov cover as a separate product?
  Marketing: {vocalsound} Well it would be uh a a very simple product that would have a spongy sleeve that would be interchangeable. So {disfmarker}
  Project Manager: Perhaps perhaps that desi that particular suggestion needs to go back to management
  User Interface: Yeah, but it's kind of pointless, isn't it?
  Project Manager: and perhaps go to another group to actually design as a separate product.
  User Interface: Yeah.
  Marketing: {vocalsound} That, you know, that might be {disfmarker}
  User Interface: Let's delegate. {vocalsound}
  Project Manager: Wo would that be agreeable?
  Marketing: And then we could keep it titanium.
  Industrial Designer: Yeah. {vocalsound} W w would it be helpful if um I described the components a bit, because I think it would give you um {disfmarker} maybe bring this discussion back to Earth of what we can actually physically do.
  User Interface: {vocalsound} Yeah, maybe. Or {disfmarker}
  Project Manager: Do you wanna be next or you want Kate to go next?
  User Interface: I think possibly it might be more useful if Kate went next.
  Project Manager: Okay, we'll move the {disfmarker}
  User Interface: Um {disfmarker}
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound} You can even have them in different flavours as well. {vocalsound} So that if you just wanna sit there and chew on the remote, it could be like pear flavour,
  Marketing: Yeah. Or s or smelly. Scratchy
  User Interface: yeah. Scratch and sniff. {vocalsound}
  Marketing: Uh well I was really thinking a lot about the I_ uh the iMac kind of gel gem tone.
  Industrial Designer: {vocalsound} Right, well
  Marketing: It's hot on the streets, guys.
  Industrial Designer: I I I think some of this um {disfmarker}
  User Interface: {vocalsound}
  Industrial Designer: you're gonna be a little disappointed with some of the things I have to tell you, but I'm afraid this is the real world. {vocalsound} So um I've been looking at the the basics of how these devices actually have to work in order to operate, and I've had some discussions with the ma manufacturing division, who have told me what's actually available, you know, what the current state of the art in components is, and some of the exciting new things they've got, but I'm not sure that it's quite what you want um. Now this isn't a very good overhead, but this is just to show you, this is the innards of a remote control um. I really need a pen or something but uh {disfmarker} does my mouse work? No. Um {disfmarker} oh yeah, can you see my little mouse pointer?
  Project Manager: Mm.
  Industrial Designer: Right. This is this is the a a {vocalsound} a remote that's been opened up
  Project Manager: Mm.
  Industrial Designer: and that's the the back of the interface. And this is a push-button one, so you see these little little buttons here, they're little rubber rubber buttons that go through onto the the board at the back and they push these buttons here. Um {vocalsound} and we {disfmarker} that's the basic construction that we've got to got to accommodate. We got to have something that pushes the little buttons that um talk to the chip that encodes the message that sends the the message to the receiver. So um I wan I wanna go through not not just addressing the um {vocalsound} uh the the points that you made, Sarah, but um {vocalsound} doing my presentation in the order I wrote it. {vocalsound} So first of all um I wanna talk about what possibilities we've got for the energy source.
  Marketing: {vocalsound}
  Industrial Designer: Um we can have your bog standard double double A_ batteries in a replaceable um little compartment. We can have a hand {disfmarker} {vocalsound} sorry {disfmarker}
  User Interface: {vocalsound} A wind-up.
  Marketing: {vocalsound}
  Industrial Designer: a wind-up, yeah, {vocalsound} which I think is quite an interesting concept for a {disfmarker} {vocalsound} sorry {disfmarker} for a remote control,
  Marketing: {vocalsound}
  Project Manager: {vocalsound}
  Industrial Designer: but i it maybe is {disfmarker} doesn't quite go with the um the fruit and veg.
  Marketing: {vocalsound} {vocalsound} {vocalsound}
  Project Manager: {vocalsound} Alright.
  Industrial Designer: {vocalsound} {vocalsound} Um one that one that I think is quite interesting is the kinetic energy source,
  Marketing: {vocalsound}
  Project Manager: Remember, we only have forty minutes
  Industrial Designer: where um {vocalsound} you you actually get the energy by moving the device,
  Marketing: Mm.
  Project Manager: Hmm.
  Industrial Designer: which is quite a ni a nice and neat one. You have to {disfmarker} it means that if it's sitting there for a long time it probably won't work, but you have to sort of throw it between your hands every now and then, it'll work.
  User Interface: {vocalsound}
  Industrial Designer: Or we we had talked about solar power,
  Marketing: Hmm.
  Industrial Designer: but I thing that we agreed that that's not so good in the dark.
  Project Manager: Mm.
  Industrial Designer: Now I'm afraid this is the options we've got on on the case. It can be made of plastic, rubber, wood o if you like, {vocalsound} or titanium.
  Marketing: {vocalsound} Hmm.
  User Interface: {vocalsound}
  Industrial Designer: Um and the nearest we've got to st to spongy there I guess is rubber, but um {vocalsound} I'm gonna come back to the advantages of titanium,
  Marketing: Hmm.
  Industrial Designer: and basically it can have a flat surface, a curved surface or a double curved surface, but I think if we wanna use standard components, we're gonna have difficulty with anything much beyond that.
  Marketing: Hmm.
  Industrial Designer: Okay, what does the interface look like? Um well push button, that's that's the one we're all familiar with. {vocalsound} Um we can have scroll buttons and the the scroll button can incorporate a push,
  Project Manager: Hmm.
  Industrial Designer: so you can have it like on a mouse where you can use it to go up and down, change volume or channel or something like that and push to select something. {vocalsound} Um you can have multiple scroll buttons, um this is maybe getting a little bit complicated, but um it's it {disfmarker} the technology is there. And we can also incorporate an L_C_D_ display in the remote, but this will increase the cost. {vocalsound} {vocalsound} Um the electronics that actually makes the device work, we've basically got three, simple, regular, advanced, and the price goes up as we choose each of this. If we want the nice cheap one, the simple, then we can only have push buttons. All the other fancy interface designs go out the window, I'm afraid. Um pay a little bit more for a regular chip and you can have scroll buttons. If you want the advanced chip it obviously costs more, but it {disfmarker} that's what you need if you want the L_C_D_ display. And the manufacturing devision tell me that they have recently developed um sample sensor sample speaker devices. Now I don't know what that is, but I think they think it's quite important and we might want to incorporate it somewhere. Um ou our real expertise is in push buttons, I have to say, but maybe you think that's old technology. {vocalsound}
  Marketing: Mm.
  Industrial Designer: And {disfmarker} well I I think we've got two options. We can either go for a really cheap model, keep all of the costs down, um which {vocalsound} means a flat plastic case with an ordinary battery and simple push buttons. Or we can have something that looks a bit nicer, I think it, um won't necessarily l uh look like a pineapple, but um that {vocalsound} may or may not be a good thing.
  Marketing: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Sorry. {vocalsound} Um {vocalsound} but it could have an L_C_D_ screen and it could have multiple scroll buttons, and it could have the the company's new development of the um sample sensor and speaker. {vocalsound} So, thank you.
  Marketing: That sounds good. Any idea {disfmarker} {vocalsound} you you mentioned that there would be a cost difference.
  Industrial Designer: {vocalsound} Yeah,
  Marketing: Um do you have any idea if if this could {disfmarker} if the fancy model could be done in twelve Euros fifty?
  Industrial Designer: I'm afraid I don't have that information available. Um manufacturing didn't actually give {disfmarker} attach any prices to any of this, I'm afraid.
  Project Manager: Hmm.
  Marketing: Hmm. Because, you know what, I'm being quite serious when I say that that um the things I mentioned are hot. But I think the important thing might be to choose one.
  Industrial Designer: {vocalsound} Yeah mm-hmm.
  Marketing: You know, if if what you're telling me is is um some of these things aren't just f aren't feasible, maybe we could something about naming, we could call it, you know, Blackberry.
  User Interface: Bear bear in mind it has to be the colours and styles of the company,
  Marketing: That's uh {disfmarker}
  User Interface: so what I had been thinking was something chunky and yellow and plastic with black buttons with a logo on it.
  Industrial Designer: {vocalsound} Banana?
  Marketing: {vocalsound} Alright, well let's see then.
  User Interface: But um I I don't know how important that is to keep it exactly the colours of the Real Reaction company.
  Marketing: Yeah.
  User Interface: It's just what I'd understood we'd be doing. That's before I heard about all this hot tips about the future, fruit-wise.
  Marketing: Yeah. But {disfmarker} yeah,
  Industrial Designer: We we could we could do um a double curved rubber one,
  Marketing: I'm trying to streamline mine a little bit.
  Industrial Designer: which would allow um say a banana, but um unfortunately I see from my notes that if we do that, we have to have a push button as the interface,
  Marketing: Yeah.
  Industrial Designer: we can't do anything fancier.
  User Interface: Shall we wait'til I've'til I've showed you what {disfmarker} well, {vocalsound} my extensive presentation {vocalsound} on what sort of interfaces are available.
  Marketing: Hmm.
  Industrial Designer: {vocalsound}
  Marketing: Yeah.
  Industrial Designer: Yep.
  Marketing: Mm. Thank you, Kate.
  Project Manager: Thank you, Kate.
  Marketing: Mm.
  User Interface: You did seem to include just in more detail what I've got though. So {vocalsound} so mine's a bit pointless. Right. {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: F_N_ and F_ eight, did you say?
  Project Manager: Yes. There we go.
  Industrial Designer: {vocalsound} {vocalsound}
  User Interface: I don't have it on mine though.
  Marketing: Oh I think um Florence resolved it by
  Industrial Designer: I If you do F_ uh F_N_ F_ eight again, it's {disfmarker} it'll {disfmarker}
  Project Manager: {vocalsound} Do it again.
  Marketing: F_ eight again.
  Project Manager: Keep doing it until you get it in both {disfmarker} you get it there, you get it yours without that one,
  Industrial Designer: I think it {disfmarker} yeah, you you will do an {disfmarker}
  Project Manager: and then you get it with both.
  User Interface: Should I do it again?
  Project Manager: Yeah.
  Marketing: Maybe.
  Industrial Designer: {vocalsound}
  Project Manager: This time it should come up both.
  User Interface: {vocalsound} Right then. I don't actually have a huge amount of different information then what Kate says,
  Project Manager: Okay.
  User Interface: just that my method was to look at the, well, my my inspirations, which was a big collection of lots of different models of remote controls and other things that use a similar sort of thing, including M_P_ three players, uh like you know, hi-fi remotes, not just television and these things.
  Project Manager: Mm-hmm. Mm.
  User Interface: Uh having a think about the feature of ea the features of each ones, um what functions we actually need, and then how to group and arrange these on the actual the actual plastic or rubber hand-held piece. {vocalsound} Uh I've been especially interested in the iPod style scroll wheel, which {disfmarker} Well, I couldn't find a {disfmarker} the picture of the iPod w only linked to a web browser, so I couldn't copy and paste it, but it had a similar thing to this thing on the right. It has uh scroll wheels without without a display, but they they scroll like a computer mouse.
  Project Manager: Hmm.
  Industrial Designer: Hmm.
  User Interface: So I was thinking that uh {vocalsound} um a really simple a really simple interface with just a couple of scroll things on it um and then instead of a display the display could appear on the television screen. Like I guess an existing Sky or cable one does. Like, you know, you press enter and it comes up with what's showing on that channel at the moment, and you can do {disfmarker} you can scroll along and it'll show you what's on in the next half hour, and you scroll up
  Marketing: {vocalsound}
  User Interface: and you can see what's on the other channels while you're watching the same channel on the screen. Uh but I'm also equally taken with this chunky plastic kiddie remote,
  Marketing: Mm.
  User Interface: um which is really nice and fun and good to hold and nice, big, easy buttons to press, but still quite simple and quite cost effective. So
  Project Manager: {vocalsound}
  User Interface: what seems kind of ideal for me would be to just have a fairly simple, uh not fancy but not totally minimalist, I mean just pretty simple plastic, probably, I was thinking, yellow and black, just because that's the company's colours, with very very few buttons, but that would correspond to a screen that would appear on the television screen, like, you know, {vocalsound} just small along the bottom instead of instead of having the iPod style display screen on the actual remotes, which is far too expensive.
  Project Manager: Mm.
  Industrial Designer: Hmm.
  User Interface: And when you've got a screen sitting there in front of you, you might as well have it appearing uh on the screen in front of you, it doesn't obscure much of the actual picture you're watching.
  Industrial Designer: Yeah.
  User Interface: And so on that you can, just much in the same way as an existing Sky remote, scroll along, scroll up and down.
  Industrial Designer: Yeah, I'd I'd certainly support that idea.
  User Interface: And uh and I definitely support uh the use of plastic and or rubber. I mean titanium would be great, but I think it might be a bit too expensive and too kinda spacey. If we're k trying to keep it colourful and slightly organic, then I think titanium's too futuristic.
  Industrial Designer: It's difficult to make fancy shapes in it as well, we can't for example have a double curved case in titanium unfortunately.
  User Interface: Yeah. Whereas a plastic's so cheap and easy and mouldable and everything else.
  Industrial Designer: {vocalsound}
  Marketing: Hmm.
  User Interface: Uh {vocalsound} then {disfmarker}
  Industrial Designer: {vocalsound} And the the having the the the screen on the television screen I think is a good idea,'cause um {vocalsound} otherwise we're we're putting up the price not only for putting {disfmarker} building the L_C_D_ in, but for the electronics as well.
  User Interface: And it's a little bit pointless as well I think.
  Industrial Designer: There is that.
  User Interface: Like when when when you've got when you've got the screen there, it doesn't have to be anything fancy,
  Marketing: It's a duplication.
  User Interface: just a little menu showing {disfmarker} yeah, a menu, you go into one menu and then it can have your different options, whether you wanna change the settings or the you know, your information about programme that's on at the moment.
  Marketing: Mm-hmm.
  User Interface: I don't think that's to taxing to uh s engineer. {vocalsound} Um. But as for actually arranging them {disfmarker} let me go back to the to the picture of the kiddie one. And I quite like it,'cause it's just smooth and hand-held and it's got these easily reachable buttons that quite nicely uh spaced out, so something a bit like that with buttons arranged in a kind of circle. Up, down, left, right.
  Marketing: Mm-hmm.
  Industrial Designer: Do you want scroll buttons in that as well?
  User Interface: I I was thinking not actually scroll, like a like mouse scroll, but you know, a {disfmarker} {vocalsound} I can't quite d uh describe it. {gap} you see on the one on the right, down at the bottom, is the mouse. Yeah, see where the mouse is,
  Industrial Designer: Mm-hmm.
  User Interface: like this s style thing where you c have up, down, left and right. And enter in the middle,
  Industrial Designer: {vocalsound} Right.
  User Interface: so you pick your menu and then {disfmarker} your different options and when when you click on each one, it {disfmarker} you can go into a new menu for that. I'm getting a bit uh specific here.
  Marketing: {gap}
  User Interface: Really we'd have to use something to show you,
  Industrial Designer: Yeah. I think I think that's a g nice clean design,
  User Interface: but {disfmarker}
  Industrial Designer: it's playing to our strengths which are in push button technology.
  Marketing: {vocalsound} To uh m make it.
  User Interface: If {disfmarker} I don't think I can get it up on the screen. Ah here we go. Right.
  Marketing: Oh nice.
  User Interface: Well,
  Marketing: Um {disfmarker} Hmm.
  User Interface: the iPod spinning wheel is uh really complicated.
  Project Manager: Huh.
  Industrial Designer: Yeah.
  User Interface: It does scroll, but it is hugely complicated. What else have we got?
  Marketing: Mm. Wow.
  User Interface: Them, they're terrible. But they all have this this feature of this uh {disfmarker} It's not quite a scroll wheel, but it's a kind of selection in this circle,
  Project Manager: It's a selection wheel.
  User Interface: which I think is a really good idea.
  Industrial Designer: But we can implement it with simple push buttons, which is much cheaper.
  User Interface: Yeah, like up, down, left and right. Which is good. And then and then {disfmarker} Yeah, so I mean either a channel up and down, volume up and down, next appearing programmes up and down, {vocalsound} uh and then also {vocalsound} when you get into the different menus on the screen, it's got your things like settings and contrast up and down.
  Project Manager: Okay.
  User Interface: So all you really need is these four buttons with the enter in the middle.
  Project Manager: Okay.
  User Interface: And that's it.
  Industrial Designer: In fact {disfmarker}
  User Interface: {vocalsound} Look at look at this one.
  Industrial Designer: Oh that's really nice. {vocalsound}
  User Interface: {vocalsound} Almost impossible to misplace or l or lose.
  Project Manager: {vocalsound}
  Marketing: {vocalsound} Do you think with um {disfmarker}
  Project Manager: {vocalsound}
  User Interface: Might take up your whole living room.
  Marketing: {vocalsound} It seems that that uh you guys are quite keen on the plastic, perhaps the {disfmarker} something reminiscent of the child's remote. Do you think we could put it in a in a fruit colour? And have it abstract. You know,
  User Interface: Possibly.
  Marketing: we could call {vocalsound} like a fruit name,
  Industrial Designer: Hmm.
  User Interface: Yeah.
  Marketing: but it would be a little more abstract.
  Industrial Designer: Mm. We we could actually do it in rubber instead of plastic if you'd rather {disfmarker} if you feel {disfmarker} if you like the spongy {disfmarker}
  User Interface: That also is possible.
  Marketing: Mm-hmm.
  User Interface: Just {disfmarker}
  Marketing: I'm just just throwing out ideas.
  Project Manager: Or call it a or call it a banana and have it in yellow.
  Industrial Designer: Hmm.
  Marketing: Yeah. I'm thinking maybe we need to be a little bit more abstract if the design constraints are so {disfmarker}
  Project Manager: Okay.
  Industrial Designer: {vocalsound} Yeah.
  User Interface: Uh just something else I need to bring to your attention is have you have you seen these on a remote? This is actually the volume up and down,
  Project Manager: Mm-hmm.
  User Interface: but {vocalsound} they both say V_ on them,
  Project Manager: Mm-hmm.
  User Interface: which, when you first look at it, {vocalsound} you expect that to be the down, because it looks like a downward pointing arrow,
  Marketing: Mm-hmm.
  Industrial Designer: Yeah.
  Project Manager: Hmm.
  User Interface: but it's actually the V_ to indicate that it's the volume, so uh we do need to avoid little ambiguities like these.
  Marketing: Mm-hmm.
  Project Manager: Hmm.
  Industrial Designer: Yeah.
  Marketing: Nice. Good point.
  User Interface: But we wouldn't have a specific volume up and down. If we're having the scroll wheel, then it's gonna double up as all the other up and down functions.
  Project Manager: Mm'kay.
  User Interface: But then, that's complicated.
  Project Manager: I wanna thank you all for all your presentations. We have about ten minutes left, in which time we have to make some decisions on the remote control concepts. Um and I think you all have been self-stimulating of working together. Um we need to come up with some specifics of the components, um the materials, things like making the decision on the energy um and the case and the interface type things. So {vocalsound} let's {disfmarker} Mm. Right. They want us to decide what form of energy are we going to use, which {disfmarker} the choices that we've discussed were pretty much battery, kinetic or solar. Um this is where Kate's expertise comes in, and our decision making will be a little bit guided by Kate at this point.
  Industrial Designer: {vocalsound}
  Project Manager: The {disfmarker} You were saying that the kinetic would be useful, that is you just have to move it some and you'd be able to use it um as opposed to a battery that you have to either put it in a recharger or um keep replacing the batteries. Um or solar that you'd have difficulty with it if it's a dark day, that it'll die on you, and no way to do it. That's the day you wanna use the T_V_.
  Industrial Designer: Mm.
  Project Manager: Um so what's our pleasure here, what would be the cost consequences of each of the three?
  Industrial Designer: Oh unfortunately I don't have costing information.
  Project Manager: Okay.
  Industrial Designer: I i in terms of workability, I I think the the two front-runners are the standard battery or the kinetic,
  Project Manager: Mm'kay.
  Industrial Designer: but I'm sorry I don't figures on the difference in cost.
  Project Manager: What's the uh feelings of the group on the kinetic?
  Marketing: I've used kinetic in terms of watches and it's very very uh handy, you don't even notice um that it's there.
  User Interface: It sounds great. I've never come across it before, but it sounds fantastic. Sounds like it could be g a really good economical {disfmarker}
  Marketing: It's {disfmarker}
  User Interface: it would make the whole thing a lot lighter, more convenient.
  Marketing: Mm-hmm.
  Project Manager: Hmm.
  Marketing: It could tie in with the fanciful design
  Project Manager: Hmm.
  User Interface: Yeah.
  Marketing: as uh, you know, {vocalsound}
  User Interface:'Cause it's really a quite attractive thought,
  Marketing: throw the banana, you know, just gotta keep it moving.
  User Interface: isn't it? It's like {disfmarker} yeah,
  Project Manager: So the consensus seems to be use the kinetic if it's at all possible.
  User Interface: a good selling point.
  Marketing: Be
  User Interface: But it does depend how much I mean how much it costs and how much more development and research it needs.
  Project Manager: It costs. {vocalsound} Mm.
  Industrial Designer: And and how much you do have to keep it moving,
  Marketing: Yeah.
  Project Manager: Mm.
  Industrial Designer:'cause I'm conscious that watching T_V_ can be quite a sed sedentary activity.
  Marketing: Yeah. Mm-hmm.
  Project Manager: Mm.
  Marketing: But I could market that as a um as a {vocalsound} a {disfmarker} I was thinking actually a a cost saver down the road, in terms of battery, you know.
  User Interface: {vocalsound} Do your exercises while you're watching the T_V_. {vocalsound}
  Industrial Designer: {vocalsound} Yeah. {vocalsound}
  Project Manager: Hmm.
  Industrial Designer: True, yeah, m more more environmentally friendly.
  User Interface: Yeah, that's what I was thinking as well.
  Marketing: Mm-hmm. You know,
  Project Manager: Yeah.
  Marketing: kind of the {disfmarker}
  Project Manager: Thanks for the reminder for five minutes to finish, thanks.
  Industrial Designer: {vocalsound} Oh right, okay,
  Project Manager: Um {vocalsound} the next thing that they wanted us to do was look at chip on print as a decision.
  Industrial Designer: I'd {disfmarker} that that's something I maybe should have covered. Um chip on print is just a manufacturing technique
  Project Manager: Oh.
  Industrial Designer: um and I would certainly recommend it, I think, because I'm not sure I have an alternative.
  Project Manager: Okay.
  User Interface: {vocalsound}
  Project Manager: What about the ca
  Industrial Designer: I i it it's just the way that the the the uh th the way it's ac it's actually built
  Project Manager: yeah. Oh, the way we {gap} uh-huh.
  Industrial Designer: and you you print onto the circuit board like you might print onto paper.
  Project Manager: Oh, okay. Um what about the case? I think they're talking there about do we want wood, plastic, titanium or rubber,
  Industrial Designer: {vocalsound}
  Project Manager: and I think we've discussed not having titanium. One, it's too expensive, um and second, it won't do this double um curves. Um we've sort of eliminated wood. We said plastic or rubber. What's the pleasure?
  Industrial Designer: Well if if Sarah's keen on a spongy feel, the the rubber that we're talking about is the same as you have in those little stress balls, so it's {disfmarker}
  Marketing: That's exactly what I was thinking. I'm sold.
  Industrial Designer: yeah.
  Project Manager: What about you?
  User Interface: Do you not think it might need like a kind of a hard plastic inner shell with the actual delicate workings inside, and then a kind of spongy Yeah, s thick spongy cover,
  Marketing: Mm. Kind of like an internal egg.
  Project Manager: Cover.
  User Interface: so it feels like the whole thing's spongy, but actually you're not damaging anything by squeezing it. {vocalsound}
  Project Manager: Plastic inside.
  Marketing: Yeah. {vocalsound}
  Industrial Designer: Yeah.
  User Interface: Because I mean you could just get carried away with the with the tac
  Industrial Designer: I'd I'd need to talk to manufacturing again about whether that's actually possible, but I agree, it's uh {disfmarker} sounds like a nice idea if it is.
  User Interface: Yeah. Well you do get a bit carried away with things that are tactile, you just wanna stroke them and squeeze them,
  Project Manager: Hmm.
  Industrial Designer: {vocalsound}
  Marketing: And with sports on television.
  Project Manager: Okay.
  User Interface: and {disfmarker}
  Marketing: You know. {vocalsound}
  Project Manager: Um the next part they want is the user interface concept.
  Industrial Designer: I should I should r {gap}
  Marketing: I su
  Project Manager: I'm sorry to push you, but we only have a couple minutes to {vocalsound} finish with.
  Marketing: Then I'll just say I support either {disfmarker} from a marketing point of view I support either decision that the designers make on that.
  Project Manager: Okay, and it says interface. What type and what supplements?
  User Interface: Just copy the one on the left. {vocalsound} No um a scroll {disfmarker} Well, like four buttons, up, down, left and right with enter in the middle, that will correspond to a menu on the screen.
  Industrial Designer: Which I think technically is just push button and uh I'd certainly support that that
  User Interface: Yeah,
  Industrial Designer: that brings the cost down quite a lot
  User Interface: I'd {disfmarker} like push buttons with {disfmarker}
  Industrial Designer: and it's something that we're an ex the company's an expert on.
  User Interface: So push buttons {disfmarker}
  Project Manager: Okay, um {vocalsound} that's that. Um this is gonna sound weird, but the next meeting starts in thirty minutes. Whew.
  Industrial Designer: {vocalsound}
  Project Manager: And they actually want a look and feel design, user interface design, you can look and see this as well as I can. Marketing they want product evaluation.
  User Interface: No, it's still it's still plugged in on mine actually.
  Marketing: No we can't, actually.
  Project Manager: Oh. Oh my, I'm sorry.
  Marketing: That's why I was looking over your shoulder
  Project Manager: Oh, okay. Sorry about that. missed that one. This ought to be fun trying to get this thing to work. Ah, ta-da.
  Industrial Designer: {vocalsound}
  User Interface: Now it's gone again.
  Project Manager: Ah.
  Industrial Designer: You know, I think the the company's s next project should to design a better overhead device that switches immediately. {vocalsound}
  Project Manager: Yes, because I can't even see mine. Next meeting starts in thirty minutes,
  User Interface: Oh yes.
  Project Manager: these are {vocalsound} the individual actions. Yeah, right. Um the look and feel design is for Kate,
  Marketing: Mm.
  Project Manager: uh Steph gets the user interface design, you get product {vocalsound} evaluation. Um the two of you {vocalsound} get to play with a Pla modelling clay um to do a prototype.
  User Interface: Great.
  Project Manager: Uh and everybody gets individual instructions in the usual way.
  Marketing: Sounds good.
  Project Manager: {vocalsound} Anything else we need to do?
  User Interface: {vocalsound} I don't think so.
  Project Manager: Go to it. {vocalsound}
  User Interface: Play-Doh.
  Project Manager: And that's the end of this meeting. That's for her benefit. {vocalsound}
  Marketing: {vocalsound} That's really all I got, guys.
  Industrial Designer: {vocalsound}
output: User Interface suggested a simple plastic remote control in yellow and black with few big buttons which could correspond to a screen on the television screen. But this idea of having a screen on the television screen was faced by Industrial Designer's objection. Industrial Designer preferred scroll buttons, and a simple but functional menu on the screen, and simple push buttons. In the end, they chose a push button for better feasibility.