input: Why did Project Manager disagree with Industrial Designer when discussing parental control?
  Project Manager: Hello again.
  User Interface: Hello.
  Industrial Designer: Hi. {vocalsound}
  Marketing: Hey, Project Manager.
  Project Manager: {vocalsound}
  User Interface: Um, Project Manager, I have something to tell you.
  Project Manager: Mm yeah.
  User Interface: I have a little problems with my laptop.
  Project Manager: Okay.
  User Interface: And uh s s s so I had a little less time to complete.
  Project Manager: Okay.
  User Interface: No, a little problem, uh {vocalsound} big problem. I just thought {disfmarker}
  Marketing: What was it, problem?
  User Interface: Um, it didn't work anymore. {vocalsound}
  Marketing: The laptop?
  User Interface: The entire Windows uh {disfmarker}
  Marketing: It hang {disfmarker} hung.
  User Interface: It it hung. {vocalsound}
  Project Manager: {vocalsound}
  Marketing: Ha-ha. Oh. Project Manager.
  Project Manager: {vocalsound} Yes. {vocalsound} Yes.
  Industrial Designer: {vocalsound}
  Marketing: You're our Project Manager.
  Project Manager: {vocalsound} Your project manager. {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Project Manager: Welcome to the conceptual design meeting
  Industrial Designer: {vocalsound} {vocalsound}
  Marketing: {vocalsound}
  Project Manager: for Real Reaction.
  Marketing: {vocalsound}
  Project Manager: Uh, hello again. Uh it's uh the same as the last time. Uh uh, also this time there will be uh three presentations.
  Industrial Designer: {vocalsound}
  Project Manager: And we um must uh reach a decision on uh the remote control concepts. Um uh, and at the end, uh I uh, when I finish it off I have some uh input from uh a master class I uh {vocalsound} visited. {vocalsound} {gap} information. {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: During lunch, yeah.
  Marketing: Master.
  User Interface: He's the master, yeah. {vocalsound} {vocalsound}
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: The the the the the concepts on uh {disfmarker} we uh {disfmarker} where we uh must reach a decision on. Um uh, our {disfmarker} from uh are of two sorts.
  Marketing: Master of {disfmarker}
  Project Manager: Components concepts and user interface concepts. Uh, the first one is uh really about the the the the the total package uh with uh {disfmarker} Well, we have decided to do a {disfmarker} do the uh {disfmarker} with a touch-screen that must be a case around it so uh it won't be uh uh as breakable. Uh how how about the energy? Can you uh can you reload it or uh just have batteries which you must exchange? Uh, the user interface concept. Uh, with the type and uh the the supplements. So uh where to put what button. {vocalsound} And uh uh I would say uh {disfmarker} Jans, can you begin?
  Industrial Designer: Yeah, sure.
  Project Manager: Okay.
  Marketing: {vocalsound}
  Project Manager: At the end, uh {disfmarker} I will take notes uh and at the end of the minutes uh will uh be at the shared folder.
  Industrial Designer: Okay. Uh, let me see. I think it's this one. Ha.
  User Interface: Wow.
  Industrial Designer: Right. Uh, well, I'll be talking about the components.
  Marketing: {vocalsound}
  Industrial Designer: Uh, what I did was I reviewed previously used items uh by uh two two uh different uh age groups.
  Project Manager: Mm-hmm.
  Industrial Designer: Uh below forty five and above. And uh I just uh watch what the differences are and I checked uh, well, what what d do we want, and {gap} how can we uh d aim a at uh the target group. Well uh what I found was that a senior um {disfmarker}
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound} senior citizens uh {disfmarker} {vocalsound}
  Marketing: {vocalsound} I'm sorry. {vocalsound}
  Industrial Designer: Ye Ah, it's {vocalsound} it's okay.
  Marketing: Okay. Go on. {vocalsound}
  Industrial Designer: Uh {disfmarker} {vocalsound} They, well, they like more the {disfmarker} they like the traditional materials, like wood and and such more.
  Marketing: {vocalsound}
  Industrial Designer: Wood and chrome.
  Project Manager: {vocalsound}
  Industrial Designer: And uh uh they like uh straightforward shapes. Um, uh they they they they like luxurious uh styles, where whereas the young and dynamic, they like a more uh soft materials. Think of the Teletubbies, for instance.
  Project Manager: {vocalsound}
  Industrial Designer: Uh uh, soft and fluffy and colourful and {disfmarker}
  Marketing: {vocalsound}
  Industrial Designer: Well uh, shapes are curved and round.
  Marketing: {vocalsound}
  Industrial Designer: Y y you get {vocalsound} the picture. And uh they like sports and gaming, and that gives them uh the vitality. Uh, so w well uh, firs
  Project Manager: One one little question.
  Industrial Designer: Yes.
  Project Manager: Um about the the material.
  Industrial Designer: Yeah.
  Project Manager: Uh a soft material for a remote control?
  Industrial Designer: No, I'll I'll get to that.
  Project Manager: Okay. Yeah.
  Industrial Designer: You you'll see. Yeah.
  Project Manager: Thank you. {vocalsound}
  Industrial Designer: Uh, well f first off, let's start start with the energy. W I uh I had a choice between uh a few different uh sources.
  Project Manager: Mm-hmm.
  Industrial Designer: But uh the two basic sources that I found were the best possible were the battery uh versus kinetic. Uh kinetic, that's when you move something, then uh it gets energy. I figured, well that's ki kinda high-tech, when when you have a remote control that well, when you pick it up, it has power. That would be actually very nice, uh I figured.
  Project Manager: Oh.
  Industrial Designer: Well, we could also use a battery, that's a bit {disfmarker}
  Marketing: Yeah but when the power gets low, you have to shake it or something?
  Project Manager: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: Yeah. Yeah yeah, you c just you have to shake it around a little bit.
  Marketing: Uh, and uh uh {disfmarker}
  Industrial Designer: And then then it d then it has some more uh energy.
  Project Manager: {vocalsound}
  Marketing: Hmm.
  Industrial Designer: Well, y you could just go for a battery. Or you can go for both?
  User Interface: Oh, have you considered the option of using a solar panel?
  Industrial Designer: Yeah, I actually did. But uh the thing is about solar panel is you have to have l uh light. Well, sunlight preferably.
  User Interface: W {gap} nah.
  Industrial Designer: Uh, and you you could you could use normal light, but uh you wouldn't get the same amount of energy that you would from a battery or something.
  User Interface: Mm. Yeah.
  Industrial Designer: Uh for uh ultimate b uh {vocalsound} n uh use of uh solar panels, you could actually use uh {disfmarker} you could use uh solar panels, but uh you ha you'd have to implement them into uh the remote control, leaving you uh a bit less space for the interface.
  Marketing: Mm yeah. It's too less space.
  User Interface: Yeah.
  Industrial Designer: So uh {disfmarker} so i i it it wo what's actually {disfmarker} I I c just in f I've figured it out that well, uh seeing that you'll always be uh within the l uh distance of T_V_, and the {disfmarker} from T_V_ there comes a a a whole bunch of light. So it would actually power itself uh from a T_V_.
  Marketing: {vocalsound}
  User Interface: Yeah.
  Industrial Designer: But, well you just take up all the space, and you wouldn't uh have the full amount of power actually used.
  User Interface: Okay.
  Project Manager: But you prefer kinetic?
  Industrial Designer: So {disfmarker} I I prefer kinetic because it's uh {disfmarker} well, the costs aren't that much higher, and um, ju just a bit more high-tech than than a normal battery.
  Project Manager: Okay. Yeah, but you don't move a a remote control too much.
  Industrial Designer: I mean, if {disfmarker} No, but uh d Well, you pick it up and you press buttons and y well, you {disfmarker}
  Project Manager: And that's enough to to keep the energy level uh {disfmarker}
  Industrial Designer: Yeah, well uh actually it is.
  Project Manager: Okay.
  Industrial Designer: And it it {disfmarker} if it isn't, you just shake it a bit and and add add with power up again.
  Marketing: {vocalsound}
  Project Manager: {vocalsound}
  User Interface: Yeah.
  Industrial Designer: But, what l what Jarek said, you could you could use a battery that you'd just keep it on the recharging whenever it moves. And for rest, you'd just add juice on the battery.
  Project Manager: Okay.
  Marketing: And when the battery doesn't work, I usually shake it too. So {disfmarker}
  Project Manager: {vocalsound} Thank you, Tim. {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Exactly. {vocalsound}
  Marketing: {vocalsound} Like slamming on it. {vocalsound} It's exactly the same. {vocalsound}
  Industrial Designer: And so that {disfmarker} Uh {disfmarker} {vocalsound} Uh well,
  User Interface: {vocalsound}
  Industrial Designer: f furthermore, you you {disfmarker} we {gap} {disfmarker} uh checked uh the cases.
  Marketing: {vocalsound}
  Project Manager: {vocalsound}
  Industrial Designer: We have uh different options uh concerning the cases. You ha I {disfmarker} you sim uh you simply add a basic uh standard uh model uh {disfmarker} it was kind of square and uh I figured that's a bit boring. So you you {disfmarker} we could go for uh the single curved or the double curved. Um, single curve, it's just a {disfmarker} well, uh, you know, it's just uh a nice curve. Or but but you could go in a in an double curves. And that's {gap} like several different dimensions.
  Project Manager: Yeah.
  Industrial Designer: That gives you an whole new uh effec
  Project Manager: Dynamic dynamic look?
  Marketing: Hmm.
  Industrial Designer: Yeah, that gives you a younger and uh more high-tech look, I f I figured. But, that uh we'll discuss later.
  Marketing: But, are you going to draw it?
  Industrial Designer: What?
  User Interface: Th th yeah. Yeah.
  Industrial Designer: You want me to draw in three-D_?
  Marketing: The {disfmarker} Yeah. Yeah.
  Project Manager: {vocalsound}
  Marketing: Uh, I c I can't imagine.
  Industrial Designer: {vocalsound} Uh, yeah, I ca I ca I could I could show you. I could show you.
  Marketing: I can't imagine how how how it looks like.
  User Interface: {vocalsound}
  Industrial Designer: Well uh let's say y uh you uh {disfmarker}
  Marketing: Yeah.
  Industrial Designer: Let's say that's your standard uh {disfmarker}
  Marketing: Design.
  User Interface: Yeah.
  Industrial Designer: That's a bit your d standard design. But you could actually go like uh something like this.
  Marketing: Mm-hmm.
  Industrial Designer: And then uh in three-D_ effect you could go {disfmarker} {vocalsound}
  User Interface: Um {disfmarker} {vocalsound}
  Marketing: Uh {disfmarker}
  Project Manager: {vocalsound} {vocalsound}
  Industrial Designer: So y you you just {disfmarker} Yeah, this is a {disfmarker} this {vocalsound} bit uh difficulty in {disfmarker}
  Marketing: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} I didn't take a major in art. So {disfmarker} {vocalsound} But but you could have uh uh a whole new uh the back back the the the depth, you could you could uh just play around a bit with.
  Marketing: Oh, okay. Okay.
  Industrial Designer: You you don't have to use standard uh {disfmarker}
  Marketing: Oh, okay.
  Project Manager: A little artistic.
  Industrial Designer: Yeah you could {disfmarker} y It leaves more space for creativity.
  Project Manager: Okay.
  Industrial Designer: Uh that might be an idea,
  Marketing: Okay.
  Industrial Designer: but {vocalsound} just a {disfmarker} Well, furthermore, uh well, uh plastic versus rubber? You {disfmarker} We could choose uh what uh what's better, plastic um or rubber. I I ch prefer rubber because it feels uh {disfmarker} Yeah.
  Project Manager: It's soft.
  Industrial Designer: Yeah, it's soft and it's {disfmarker} that {disfmarker} {vocalsound} I like soft.
  Project Manager: {vocalsound} That's the material the younger people want uh, ain't it?
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Yeah, yeah I mean uh plastic uh is {disfmarker} Plastic also has that cheap feeling to it, {vocalsound} like plastic uh {disfmarker} Your your {disfmarker} I usually associate plastic with uh something that's cheap. Uh that's maybe just me, but {disfmarker} Uh, we could uh uh, oh, talk about it later. Uh furthermore, buttons. Uh traditional uh or a touch screen. Well, we discussed it in a previous meeting, so I figured I'll just leave it at the L_C_D_. And uh chip set, well uh if we are going to use traditional buttons, we could go uh with a simple chip set. But uh if we decide to go on a n uh um L_C_D_ screen, we would use an uh {disfmarker} we have to use an a advanced chip set. And that would bring uh the necessary costs with with it. So that's something we th have to keep in mind. If it isn't uh manageable uh budget-wise, we'd have to go over to uh to sim to simple buttons.
  Marketing: Well, I think uh we're going to sell tell {disfmarker} ten millions of them. So uh I bet a big company in uh Korea or Taiwan, like uh Samsung, can give us uh a big discount on the chips, so {disfmarker}
  Industrial Designer: {vocalsound}
  User Interface: Yeah.
  Industrial Designer: Yeah. Yeah, probably.
  Marketing: U usually, chips are uh aren't more expensive than one dollar.
  Industrial Designer: Yeah, probably, but {disfmarker} But uh yeah, that's that's {disfmarker}
  Marketing: So {disfmarker} {vocalsound} That that shouldn't be a real issue, I think.
  Industrial Designer: That shouldn't shouldn't be uh that big a issue. I'll I'll I'll just add, uh uh I put a big summary here, so we could discuss it a bit. Uh {gap} what i what are your ideas {gap} concerning battery versus kinetic?
  Marketing: {vocalsound}
  User Interface: Um, I think you should use kinetic as a back-up.
  Industrial Designer: Yeah, you you you should {disfmarker} we should {disfmarker}
  Marketing: Yeah, a combination.
  User Interface: A combination, yeah.
  Industrial Designer: A combination. Uh, {gap} you use the battery and w charge it up with kinetic. When you pick it up, it charges up.
  Marketing: Yeah. Like an uh aku uh {disfmarker}
  Industrial Designer: Yeah.
  Marketing: Acu uh, yeah.
  Industrial Designer: Yeah yeah, I know.
  User Interface: Okay. Yeah.
  Project Manager: Just like the watch from Seiko.
  Marketing: {vocalsound} Well, {gap}. Yeah.
  User Interface: Psycho-kinetic. {vocalsound} Yeah.
  Industrial Designer: Yeah, I con Exactly.
  Project Manager: Yeah.
  Industrial Designer: What uh what do you think?
  Project Manager: I I uh I would prefer uh both uh too.
  Industrial Designer: You agree?
  Project Manager: Yeah. Combine them.
  Industrial Designer: Yeah? Both?
  Marketing: Combine them.
  Industrial Designer: Okay. Uh, well that would bring the m m some more costs, but I mean the {disfmarker}
  Marketing: {vocalsound} Okay. {vocalsound}
  Industrial Designer: {vocalsound} Who cares, right.
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound} That's the Project Manager's problem. {vocalsound}
  User Interface: Buy a fifty cents battery and uh {disfmarker}
  Marketing: {vocalsound} Of course. Fifty cent. {vocalsound}
  Project Manager: {vocalsound} {gap} {vocalsound}
  Industrial Designer: Yeah, {vocalsound} well {disfmarker} {vocalsound} Fifty cent uh {disfmarker}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Uh, why doesn't {disfmarker} And then we have single-curved versus double-curved.
  User Interface: Well maybe I have something in my presentation to uh to cope with that.
  Industrial Designer: {vocalsound} That {disfmarker} {gap} Okay. No, we'll we'll just wait and uh {disfmarker} Uh, plastic versus rubber. Any ideas?
  Marketing: Rubber.
  Project Manager: Rubber. Yeah.
  Industrial Designer: Uh, rubber?
  User Interface: Um, isn't possible to make combination with kind of rubber is {gap} or bendable remotes where you've got a {gap}.
  Industrial Designer: You {disfmarker}
  User Interface: Or do you think it {disfmarker}
  Industrial Designer: Uh, I figured it will be m rather than hard {disfmarker}
  User Interface: Rubber casing, yeah.
  Industrial Designer: Nah, rubber c uh this is a casing, yeah. Rubber casing,
  Marketing: Rather hard.
  Industrial Designer: because well if you use an uh d a touch-screen, uh it's just a casing uh around it. So um, you could go for plastic, but I figured {disfmarker}
  User Interface: Yeah.
  Marketing: Yeah.
  User Interface: Um, well d Maybe I can ask it right now the question that I have.
  Industrial Designer: I I I would choose rubber.
  User Interface: Uh, is it possible uh of {disfmarker} is it necessary to make a touch-screen square? It isn't, I think, yeah?
  Industrial Designer: Well, m I don't know. No.
  Marketing: Well, I think that touch-screens are generally square.
  Project Manager: Yeah.
  Industrial Designer: Yeah.
  Marketing: But it's the case you put around it that makes the shape.
  User Interface: We're {disfmarker} We put fashion in electronics,
  Industrial Designer: That isn't {disfmarker}
  User Interface: so maybe we can uh {disfmarker}
  Marketing: Hmm? Yeah okay, but if you have a square uh L_C_D_ screen, and you put a case around it that has uh like bulbs or that that covers part of the L_C_D_ screen.
  User Interface: Mm yeah.
  Industrial Designer: {vocalsound}
  User Interface: Mm-hmm.
  Industrial Designer: Yeah, that would cover it.
  Marketing: That {disfmarker}
  Industrial Designer: That that would solve the problem.
  User Interface: Oh, yeah. Okay, I I get it.
  Marketing: That's {disfmarker} it's custom customisable and {disfmarker}
  Project Manager: Mm yeah.
  Industrial Designer: So mm {disfmarker} Uh uh so uh so what are the opinions? Uh rubber or plastic? I I I prefer rubber.
  Marketing: Yeah, me too.
  Project Manager: Me too.
  User Interface: Okay.
  Project Manager: Yeah?
  Industrial Designer: {vocalsound} Yeah, you too?
  User Interface: That's good.
  Industrial Designer: You sure? You {gap} you you seemed to hesitate a bit.
  User Interface: Well, as long a as long as it's it's uh it's firm, and you don't uh {disfmarker} it's not bendable or something,
  Project Manager: {vocalsound}
  Marketing: Mm yeah.
  User Interface: I th I think that goes too far.
  Industrial Designer: Yeah, it it shouldn't it shouldn't flop over when you hold it in your hand uh
  Project Manager: Okay.
  User Interface: Oh. {vocalsound}
  Industrial Designer: {disfmarker} {vocalsound} {vocalsound} No, that that that that's gonna {disfmarker} The the chip set will hold it firm in place,
  Marketing: {vocalsound} {vocalsound} {vocalsound}
  User Interface: Okay.
  Industrial Designer: and uh and and uh and a L_C_D_ screen also {disfmarker}
  User Interface: It might even bounce back when you drop it on the floor.
  Industrial Designer: {vocalsound} Yeah it {vocalsound} m might it might.
  Project Manager: {vocalsound}
  User Interface: {vocalsound} Okay.
  Marketing: {vocalsound}
  Industrial Designer: {vocalsound} Uh, tra uh traditional versus L_C_D_, well I figured we we all set on that.
  Marketing: {vocalsound}
  Industrial Designer: And uh, then also the simple versus advanced. Well I figure if we go for L_ L_C_D_, we we should have the advanced.
  Project Manager: Mm yeah.
  Industrial Designer: So that shouldn't be a problem.
  Marketing: Yeah.
  Industrial Designer: Okay, well that's my uh {disfmarker}
  Project Manager: Thank you.
  Industrial Designer: Uh, you're welcome.
  Marketing: Can I uh do my thing?
  Project Manager: Yeah. Do your thing, Tim.
  Marketing: It uh {disfmarker} {vocalsound}
  User Interface: Do your thing. {vocalsound}
  Industrial Designer: {vocalsound} {gap} {vocalsound}
  Project Manager: Bring it on. {vocalsound}
  Marketing: {vocalsound} Expert map.
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: Okay uh {disfmarker} Last week
  Project Manager: {vocalsound}
  Marketing: I went to uh Paris and Milan for some trend-watching.
  Industrial Designer: {vocalsound}
  Marketing: For marketing. Our research and development department and I went to Paris and Milan. In Paris and Milan, we uh asked different people, uh differing in age and in income, uh the amount of money to spend, um {vocalsound} what they like in design uh and material nowadays. Findings. Our main audience, uh so that's people below forty, uh prefer the following. At first, the colours of fruit.
  Project Manager: {vocalsound}
  Marketing: Very basic colours, like Janus explained. Um, fresh colours, uh green, red, uh strawberry red, uh yellow, banana yellow.
  Project Manager: {vocalsound}
  Marketing: {vocalsound} Um, considering material, um {disfmarker} {vocalsound} Yeah. They like spongy material,
  Industrial Designer: {vocalsound}
  User Interface: Spongeball.
  Marketing: like {disfmarker} yeah a sponge-ball.
  User Interface: {vocalsound}
  Marketing: Like a s soft material.
  Project Manager: Yeah.
  Marketing: Janus m uh mentioned it also. I think he did some uh some findings himself.
  Industrial Designer: {vocalsound} Well, the Teletubbies sh {gap} {vocalsound}
  Project Manager: {vocalsound}
  Marketing: {vocalsound} You wer you weren't in Paris? {vocalsound} Okay. Like this. Like big uh g flashy colours. Fresh.
  Project Manager: Flashy. Yeah.
  Marketing: It's nice, I think. Okay, our secondary audience, uh people above forty a forty years in age, they like the dark traditional colours. Uh {disfmarker} {vocalsound} Yeah, uh materials like wood that {disfmarker}
  Project Manager: Yeah, but wood is not a not a material you {disfmarker} which you build a a remote control of.
  Industrial Designer: Well, you could. You you could.
  Marketing: No n j just j just a w
  Project Manager: Yeah but {vocalsound} never seen one. {vocalsound}
  User Interface: {vocalsound} It'll float.
  Marketing: No, okay, but just just a wooden uh look.
  Project Manager: Case. Oh, a wooden look, yeah.
  Industrial Designer: Yeah.
  Marketing: Like uh you have those fake uh fake panels on the floor.
  User Interface: Tables. {vocalsound}
  Project Manager: {vocalsound} Okay.
  Industrial Designer: {vocalsound}
  Marketing: The {disfmarker} that isn't wood anyway, but {disfmarker} Okay? {vocalsound} But, that's our secondary audience.
  Project Manager: Yeah.
  Marketing: So, uh we decided to take mm yeah the people below forty.
  Project Manager: Yeah.
  Marketing: So, that {disfmarker} this doesn't apply.'Kay, the third. Uh, there're some overall thoughts about new remote controls. They have to look fancy. Um, they should be technological in innovative. That means uh there have to be fancy things in. Uh, and easy to use. But that's common. My personal preferences. We have to aim at a mu at the {gap} main audience. And uh, therefore use fresh colours.
  Project Manager: Would you prefer uh uh {gap} that you can choose the colour of your uh remote control or {disfmarker}
  Marketing: Uh, I'll I'll come to that in a second point.
  Project Manager: Okay.
  Industrial Designer: {vocalsound}
  Project Manager: {vocalsound}
  Marketing: Here, think about removable covers, as seen in mobile telephon telephone market. To customise your own remote control.
  Project Manager: Okay. {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: Like the Nokia uh the removable covers, uh just put a red on it and go to the shop and buy a green one.
  Project Manager: Yeah. Okay.
  Marketing: Uh, a third, material being used uh could well be stuff like rubber. Um, two advantages. Uh, it fits within the current market trends. And uh it adds safety to your remote uh when you drop it. So {disfmarker} Uh to come back to your question, I think uh and the people in Milan and Paris also think that uh the rubber should be pretty hard. Like uh seen on regular mobile phones. Actually, they have a lot in common. The phones and the {disfmarker}
  Project Manager: {vocalsound}
  Industrial Designer: Well, I actually saw a phone that you could use as a remote, so {disfmarker} Yeah.
  User Interface: Ah.
  Marketing: Yeah. Yeah. Okay.
  Project Manager: Maybe you could use your remote as a phone.
  User Interface: {vocalsound} Hey. {vocalsound}
  Industrial Designer: Hey.
  Project Manager: There are numbers on it, so uh {disfmarker}
  Industrial Designer: That might be a next step. {vocalsound}
  Marketing: Yeah, exactly.
  Project Manager: {vocalsound}
  Marketing: Uh, in my second sheet of personal preferences, uh we have to reconsider the speech function {vocalsound} uh recognition.
  User Interface: {vocalsound}
  Marketing: Uh, it's very innovative. Innovative.
  Project Manager: So that you say um S_P_S_S_, and it goes to uh {disfmarker}
  Marketing: Yeah, like something.
  Project Manager: Okay.
  Marketing: You you can see that the market is just screaming for new technologies, like speak {disfmarker} uh speech recognition and stuff. But, we have to keep the cost in uh in mind, but it {disfmarker}
  User Interface: Twelve fifty uh {disfmarker} {vocalsound}
  Marketing: Yeah, it it can be uh very expensive.
  Project Manager: {vocalsound}
  Marketing:'Kay, second.
  Project Manager: {vocalsound}
  Marketing: Uh, building games like Snake or Tetris {vocalsound} to amuse the younger users.
  Industrial Designer: {vocalsound}
  Marketing: Uh, also the link with uh mobile phones. Uh {disfmarker}
  Project Manager: Yeah, but you don't use that {disfmarker} {vocalsound} th games when you watching television, I think.
  Industrial Designer: Well, yeah.
  Marketing: No, but {disfmarker} No, okay. But you don't use games when you're d when you're making a telephone call. It's just the same.
  User Interface: When your parents are watching some boring program, you can take the remote and do something else.
  Project Manager: {vocalsound}
  Marketing: Yeah.
  Project Manager: Yeah, okay.
  Marketing: When you're at college.
  Project Manager: You take your remote control with you. {vocalsound}
  User Interface: {vocalsound} Take it. {vocalsound}
  Industrial Designer: You take your uh remote with you to school. {vocalsound}
  Marketing: Uh {disfmarker} {vocalsound} No. You al {vocalsound} you also take {vocalsound} uh t {vocalsound}
  Industrial Designer: {vocalsound} Yeah. {vocalsound} {gap} {vocalsound}
  Marketing: you take your IPac and go uh play games. Yeah. {vocalsound} Yeah. {vocalsound} Well, I do that, but {disfmarker} {vocalsound} Okay, and um {disfmarker}
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: And third, I stick with it, {vocalsound} the log-in functionality uh with the slogan, take parental control to a new dimension. {vocalsound}
  User Interface: {vocalsound} Ooh. S
  Industrial Designer: {vocalsound} Very nice. {vocalsound}
  Marketing: That's it. {vocalsound}
  Project Manager: {vocalsound} Uh great {gap}. {vocalsound}
  Industrial Designer: {vocalsound} {vocalsound}
  Project Manager: {vocalsound}
  Marketing: {vocalsound}
  User Interface: Mm-hmm. {vocalsound}
  Project Manager: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: {vocalsound}
  User Interface: In {disfmarker} Okay. Um the interface contents. Well that's a just simple PowerPoint mock-up I want to m make it more as dynamic for you so I'll draw there. But, the main concept is um take one big touch screen. Um, always display the primary buttons clear and visible. Maybe even li like this with uh {vocalsound} u uses of a lot of space. And uh make the menu structure changeable. So if you press um system, that's {disfmarker}
  Marketing: {vocalsound}
  User Interface: Yeah, well m multiple system options can, maybe five or ten or or one, can fit in. Or maybe even a step further when you want to um t um have some other options that are not programmable with one horizontal button. And um other buttons can may be displayed here if that's necessary. And um well, how do {disfmarker} uh do we want to look at uh uh f um {disfmarker} Yeah {vocalsound} Does a remote look {disfmarker} Well, it's {disfmarker} you've gotta hold it in one hand. So um the middle like all remotes have to be in a little bit small, so you can put it in inside your hands. And some remotes you can use with your thumb. But I think that's too difficult for this one. So you can make it s a little broader. Yeah. And here? And maybe use your thumb on the on the main buttons. And use your other hands on the menu structure. So here are gonna be the program buttons. One, two {vocalsound}, three, four, et cetera. And the the volume control and program control maybe. And, down here, um, I added, this could be one uh big L_C_D_. Um, the menu structure. So you can use it in uh in this way. Um {disfmarker} {vocalsound} One thing you've gotta keep in mind, keep the remote clear of too much functions at the same time.
  Project Manager: {vocalsound}
  User Interface: Um, {vocalsound} know that if you are changing the menu structure here, um {disfmarker} And well, I still believe you should keep displaying the buttons. But if you're programming the colour of the T_V_, do not display twenty other options that are possible. Just keep it as simple as uh as possible. And do not use too many levels. Do not have to select a screen first and then brightness and then colour and un-plus, and um push plus twenty times.
  Project Manager: {vocalsound}
  User Interface: But just the um uh just in one button if possible. And um, well, you kn you all know the T_V_ levels. Um, channel one, two. And when you get to n to uh to ten, ye and want to go back, uh well you have a problem. Just m most most modern T_V_s, you {gap} {disfmarker} you press one zero, and it goes to ten. And else, to one and through after that. So the s a button less. And um, things like teletext, put them in the menu. Things like um um {disfmarker} Yeah.
  Marketing: Yeah. Uh, what do you think about a back-and-forth come-up uh button?
  Project Manager: {vocalsound}
  User Interface: Yeah, yeah w Yeah, I I find I must trying to uh tell it.
  Marketing: {vocalsound} L like in uh internet explorer. {vocalsound}
  User Interface: Is uh volume plus and minus? And this is program uh plus and minus. Uh {disfmarker}
  Marketing: Yeah okay, but does it {disfmarker} that is for uh going from four to five.
  User Interface: Yes.
  Marketing: But if you go from two to eight, and you want {disfmarker}
  User Interface: Or if you're watching Studio Sports on uh on seventeen, and your wife is watching some soap on two {disfmarker}
  Marketing: Yeah, and on two. That you can switch switch easy.
  User Interface: Well yes, I think that's a good idea. But um, well m my preference would to be put it in the menu structure.
  Marketing: Yeah it is. Yeah.
  User Interface: And if you're using that button a lot of times, well of course the menu will still be displayed on the screen. You just don't have to play games uh in-between. But if you're really switching between two channels, you won't have time uh to d use the other options.
  Marketing: Mm no.
  User Interface: Um, yeah already already told that.
  Marketing: {vocalsound} That's it.
  User Interface: Yeah. That's my conclusion.
  Project Manager: Oh, okay.
  Marketing: Okay.
  Project Manager: Uh {disfmarker} I think we can discuss a little about the the three uh kind of revolutionary things uh Tim uh came with. The parental control, the games, and the voice recognition.
  Marketing: {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: Uh {disfmarker}
  Industrial Designer: {vocalsound}
  Project Manager: There's n not uh too much decision on uh that one so uh {disfmarker} I think that parental control is a good function to uh to put in the remote. I don't know how you think about it.
  Marketing: {vocalsound} Yeah.
  User Interface: Well, I agree, just put it in the menu structure somewhere.
  Project Manager: Yeah.
  User Interface: Um, yeah um system properties, um parental control.
  Marketing: Yeah but {disfmarker} What I see uh {disfmarker} {vocalsound} How I see it is you put it on the the remote and then you have like a Windows log-on screen with parents, children.
  User Interface: Yeah. Mm.
  Project Manager: Yeah.
  Marketing: Something like that.
  User Interface: Um, w well, yeah.
  Marketing: And w when you want to use the parents uh option, you have to {disfmarker}
  User Interface: It it has to be fast. You don't want to to go down and watch the news at eight o'clock and turn it on and wait twenty seconds for for uh the log-on screen and then remember your code and all kinds of settings.
  Marketing: Yeah, ok
  Project Manager: No but I think most people uh find it uh much more important that their children don't watch uh sex or violence uh on the television, and uh wait uh ten or fifteen seconds longer, so they can uh finally watch it uh because of that.
  User Interface: Mm-hmm. Why {disfmarker} Mm-hmm. You c may use {disfmarker} like when there's uh X_P_, uh a simple log-on, d you just push uh one or two or three.
  Project Manager: Uh {disfmarker}
  Marketing: Yeah. Yeah.
  Project Manager: Yeah.
  Marketing: Yeah. Pu push parents.
  User Interface: And if you push parents, then {disfmarker}
  Marketing: That {disfmarker} then then then you have to uh go to three-digit uh log-in.
  User Interface: Yeah. To log in. Yeah. And if you puts a ye
  Marketing: Like two one three.
  Project Manager: {vocalsound} Yeah.
  User Interface: Uh-huh.
  Marketing: And it's in.
  User Interface: And if you w you push p children, uh you don't have to uh log in, but you can only watch uh children's channels or uh {disfmarker}
  Marketing: It automatically goes {disfmarker} Yeah.
  Project Manager: Yeah. Yeah.
  User Interface: Okay. Well {disfmarker}
  Industrial Designer: I don't know if it's worth uh the time and effort we are going to spend on it. Because well it's a simple function, but it's gonna take a lot of resources and a lot of time um to programming it. Because you'll have to start working with the profiles and such. And I'm not sure if it's actually worth uh investing that much time and effort into it.
  Marketing: Mm-hmm.
  Project Manager: Well I think that's a b there's a big market for it,
  Industrial Designer: I don't know what {disfmarker}
  Project Manager: because uh you {disfmarker} Yeah, you read many times in magazines same kind of stuff, and you heard on the news that uh that he Yeah, they believe that children uh are influenced by the television,
  Industrial Designer: {vocalsound}
  Marketing: Mm yeah. V violent T_V_.
  Project Manager: and uh {disfmarker} Well, we're we're aiming uh to uh below uh forty uh years. But there are a lot of uh people will below forty who have uh children in young age uh who who want um to uh not watch uh violent or uh {disfmarker}
  User Interface: Yeah. Well, maybe um some idea on that.
  Project Manager: Yeah.
  User Interface: Just make through a remote as it is, but make an option to insert profiles,
  Project Manager: Yeah.
  User Interface:'cause if my grandad would buy this remote, he wouldn't want to bother with all all the all the {gap} uh things to do.
  Marketing: Yeah, of course.
  Project Manager: Yeah.
  User Interface: Just make it an option in menu, ins install powerful profiles or something.
  Project Manager: Yeah yeah.
  Marketing: Yeah.
  Project Manager: That's a that's a better idea?
  Marketing: Yeah, w It just has to be w when it's deliver out of the store, it has to be just simple and plain.
  Project Manager: Yeah. Yeah, okay.
  Marketing: But if you want to install it personally uh {disfmarker} If I got kids, and I could choose between uh two remote controls. One uh w with parent control and one without, and I would would buy the one with.
  Project Manager: Yeah, with and one without. Yeah. {vocalsound}
  User Interface: Um, b well, still some question I have about how to incorporate those ones.
  Marketing: I th Yeah.
  User Interface: You're thinking about some channels they uh cannot see, but well, {vocalsound} I I {vocalsound} when I think, oh yeah, for the f for all the standard channels, and only for maybe after ten o'clock uh in the evening violent films and movies uh will come
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  User Interface: and uh maybe maybe some some timing uh will be uh needed {vocalsound} instead of uh of channels,
  Marketing: Yeah.
  User Interface: because if you're watching uh, I don't know, you're in the {disfmarker} at day uh, cartoons will come up m on maybe Friday night. {vocalsound} I don't know.
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: Yeah, maybe it can work with show view. Uh, you you can control your video recorder with show view.
  User Interface: {gap} {gap}
  Project Manager: Uh, when you tick in a number, it will uh start and end uh recording. But maybe there's some option that uh that t uh the kind of show view numbers are violent, and that they are blocked out.
  User Interface: Yeah, the disadvantage vantage is that someone will has to send all the show-view numbers of the programs that they {gap} remotes and edit it all,
  Project Manager: Yeah. That's true. Yeah.
  User Interface: will have to decide uh {disfmarker}
  Marketing: Yeah but yeah but that isn't possible.
  User Interface: That isn't possible.
  Project Manager: Yeah.
  Industrial Designer: But, well, if you want to {disfmarker} I i i if we in incorporate uh the parental control, uh let's say we do, and and well whatever, cho uh child just goes up to the T_V_ and presses up {vocalsound} for instance.
  Marketing: Yeah.
  Industrial Designer: Well uh, nob nobody's stopping the child from uh well checking uh the channel.
  Marketing: Hmm.
  User Interface: Well, yeah you could say if parental control is only {disfmarker} it it'll go from fourteen to sixteen with the page-up then, but {disfmarker}
  Industrial Designer: But that {disfmarker} Well, I'm not sure because um for that to happen, you d you will have to receive a signal from the uh remote control, so it would, yeah, have to be constant uh constant signalling.
  Marketing: Yeah.
  User Interface: Mm-hmm.
  Industrial Designer: What m what may be better is to incorporate an uh a separate device that uh that you can program with the remote control. And that uh provides parental control, for instance. And that's just an optional uh device. So there's n that's {disfmarker} there's {gap} {disfmarker} uh besides uh the remote control, you'll have a separate uh {disfmarker} {gap}
  Project Manager: I wouldn't put it in an optional device. That that then then then it becomes too much, I think.
  Industrial Designer: Yeah?
  Project Manager: If we do it, we we must do it in a kind of ways that like a profile, a parent profile, and a family profile, and otherwise.
  Marketing: Yeah, and {disfmarker}
  User Interface: Yeah, on a separate menu uh option.
  Marketing: And and you know w uh when you install another device, uh children can still go up to the T_V_, p pop open uh the thing and and and g
  Project Manager: Yeah.
  Industrial Designer: Yeah, that's true. That's true,
  Marketing: go to a channel.
  Industrial Designer: but uh at same instant, same happens when uh you have remote control. So {disfmarker}
  Marketing: Yeah, yeah of course. But {disfmarker}
  Industrial Designer: But, only difference is uh {vocalsound} the uh the people buying the remote control will now get the f added feature of parental control,
  Project Manager: {vocalsound}
  Industrial Designer: and those people wouldn't uh necessary want it.
  Marketing: Yeah. Ah it's {disfmarker}
  Industrial Designer: So, you {disfmarker} you'd be
  Marketing: Yeah. Yeah, okay. But it's just an an added feature feature.
  Project Manager: Yeah.
  Industrial Designer: Yeah.
  Project Manager: Okay. And what do you uh guys think of the games in the voice recognition? I personally think that that becomes too much.
  User Interface: Yeah, well yeah, I {gap} {disfmarker}
  Project Manager: It's more like it gets you to the functionality, but {disfmarker}
  User Interface: A mail too from management that it's very popular to use voice recon recognition.
  Project Manager: Yeah.
  User Interface: But I don't think when you're watching T_V_ uh, hearing loud noises from the T_V_, someone screaming {vocalsound} one, and you f the channel switches, uh {vocalsound} Yeah.
  Marketing: Mm yeah.
  Project Manager: Yeah.
  Industrial Designer: {vocalsound}
  Project Manager: {vocalsound} Yeah.
  Industrial Designer: {vocalsound}
  Marketing: Yeah, like f voice recognition is too much, I think. But {disfmarker}
  Project Manager: Okay.
  User Interface: Yeah.
  Project Manager: And games?
  Marketing: {vocalsound} games. It doesn't {disfmarker}
  Industrial Designer: Yeah. I can see games happening. Yeah.
  User Interface: W you can put it on chip anyway, so uh {disfmarker}
  Marketing: Yeah.
  Project Manager: That would {disfmarker}
  User Interface: {vocalsound} As long as it's {disfmarker} isn't a primary feature of the remote,
  Marketing: That that doesn't c that doesn't co
  User Interface: but uh {disfmarker}
  Marketing: Yeah, that that doesn't cost a lot of extra resources, I think.
  Project Manager: Okay. So that will uh {disfmarker} that that that must be in it, you think?
  Industrial Designer: Yeah, that will be nice.
  Project Manager: Okay. So the games uh are in it. The voice recognition are not. And the parental control are
  User Interface: Optional in
  Project Manager: optional?
  Marketing: Yeah, it's it's in it. But too ma I I think so, but {disfmarker}
  User Interface: But how we do it? {vocalsound}
  Project Manager: Yeah.
  User Interface: Well, I think also it's a good idea, buts very difficult to incorporate. So we should make it too complex.
  Project Manager: Okay.
  User Interface: Is t some menu uh function, you choose parental control, and maybe four files will emerge from menu where put it on.
  Marketing: Yeah.
  User Interface: But uh how how it's gonna work uh uh will f be a problem.
  Project Manager: Yeah, okay. Uh, but uh will there uh uh {disfmarker} Like the first idea uh from uh {disfmarker} You can buy it without and uh with parental contr control? Or are we going to put it in and uh just uh {disfmarker}
  User Interface: Mm-hmm. Well {disfmarker} Ye I I think best would be uh to put it in and {vocalsound} make it an menu option.
  Marketing: To put {disfmarker}
  User Interface: You can put on {disfmarker}
  Marketing: Yeah, to put it in always.
  Project Manager: Yeah?
  User Interface: Yeah. And you can just uh s when you buy it, you can select um personal preference, parental control on, and the password or something.
  Project Manager: Mm yeah.
  Industrial Designer: Well, I don't know. I I figure if you had two different remotes, you could bo choose one with uh well uh uh a receiver in it. So you could actually easily uh build in uh parental control. But it would would be uh more expensive. So, a and that that way uh you could make cheap model and a expensive model. Could ma make the uh {gap} simple model and the deluxe model, uh for instance.
  User Interface: Oh, it's a p Yeah.
  Marketing: Yeah, but T_V_s aren't capable of sending.
  Industrial Designer: Yes they are. Yeah.
  Marketing: Yeah? I thought they were just
  Project Manager: Yeah, you yo
  Industrial Designer: Yeah, you you have some T_V_s {gap} any {disfmarker}
  Marketing: a able to receive. Yeah, some. But {disfmarker}
  Project Manager: Yeah, but most often not.
  Industrial Designer: Yeah. That is true, that is true.
  User Interface: Well, maybe you just have to restrict it to what programs, where the parent says, you cannot watch channel seven, nine, and ten, and you cannot watch all channels after ten o'clock.
  Marketing: Yeah.
  User Interface: And there's just some little uh clock in the remote.
  Industrial Designer: Well yeah, you could you could easily you could easily you could easily {gap} to the mote control.
  Marketing: Yeah, j just some rules.
  Project Manager: Yeah.
  Industrial Designer: But you still have the problem about uh the television itself.
  User Interface: No, no, it's very simple. There uh th I h I've seen some of {gap} remotes who have a clock in it.
  Industrial Designer: Yeah, yeah yeah.
  User Interface: So, the remote does doesn't transmit when it's after twelve clock.
  Marketing: Yeah, okay. But, on the T_V_
  User Interface: Yeah?
  Marketing: at least my T_V_, is a is a compartment which you can press.
  User Interface: {gap} Yeah.
  Industrial Designer: Yeah.
  Marketing: And there are buttons uh behind it which you can use, if you d if you don't if you don't have a {disfmarker}
  Industrial Designer: Yeah.
  User Interface: Yeah. Well, that's {disfmarker} To put it very blunt, that's not our problem. Just have um the parents buy uh some glue and uh {disfmarker} It's not not a part of the remote.
  Marketing: Yeah. Yeah. Yeah, of course.
  Industrial Designer: Yeah, that is true. Yeah, that is true.
  User Interface: You have to f Yeah.
  Industrial Designer: Yeah, you could you could you could go like {disfmarker}
  User Interface: Uh, or make it ourselves very diffic
  Industrial Designer: uh that that would actually make uh things a lot more easy.
  User Interface: Yeah.
  Industrial Designer: You could just blame it on television and uh make it their problem.
  User Interface: Yeah.
  Marketing: Yeah. {vocalsound}
  Industrial Designer: Yeah, I figured {disfmarker} I figure we could do that. Yeah, yeah, sure. {vocalsound}
  Project Manager: {vocalsound}
  User Interface: Okay.
  Industrial Designer: Uh, I'm not sure what marketing thinks about it, but {disfmarker} {vocalsound}
  Marketing: Or j Yeah.
  User Interface: {vocalsound}
  Marketing: Ah {disfmarker} {vocalsound}
  Project Manager: {vocalsound}
  Marketing: I have to uh {vocalsound} consult my legal advisor about it. {vocalsound} {vocalsound}
  Project Manager: {vocalsound} Okay. So uh I think we have decided on the things that {disfmarker} Uh from Janus, the energy, the combination between battery and kinetic.
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} {vocalsound}
  Project Manager: The case will be double-curved and uh rubber, in a fr flashy fruity colour uh that {disfmarker} with cover is removable.
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: The buttons will be uh touch-screen. Uh but there may not be too many buttons. And in the the menu structure, uh there must not to be uh {disfmarker} Five minutes to go. Uh, too uh too many levels. And uh it must be easy to use. The parental control will be incorporated, but it must be not too complex. And the games {gap} are in it. So {disfmarker}
  Marketing: {vocalsound}
  Project Manager: I think we have uh we have decided uh, okay.
  User Interface: Okay.
  Marketing: Consensus.
  Project Manager: Uh, little more.
  Marketing: Oh. Oh. I I have one thing left.
  User Interface: Oh.
  Project Manager: Yeah.
  Marketing: Maybe for uh Jerome.
  User Interface: Yeah? I'm listening.
  Marketing: Um, the views. Maybe it's uh handy to build in an expert view and a simple view.
  Project Manager: Like a like a moat or s or something. Yeah.
  Marketing: Yeah.
  User Interface: Um, well {disfmarker}
  Industrial Designer: User profile.
  Marketing: Like at {disfmarker} In the experts view, you have a lot of more buttons.
  Project Manager: Yeah, but you have that in the {disfmarker}
  User Interface: What I was thinking about is just a menu structure, when you don't use it is simple.
  Project Manager: Yeah. You use the {disfmarker}
  User Interface: And when you push uh system properties, uh entire list pops up with e ev all kind of f stuff you can program.
  Marketing: Yeah.
  Project Manager: Yeah. It's already incorporated a little in that concept.
  Marketing: Mm yeah, okay. Fairly enough. Yeah.
  Industrial Designer: Well yeah, you you could actually build in a function that you can program it yourself, for the more advanced users.
  Marketing: Yeah, wh which buttons you like or not.
  Industrial Designer: Yeah, which buttons do you want to in it. Because you can you can like build in a back-forward button, and uh some po somebody would just want to watch two channels.
  Marketing: Yeah. Yeah. Just leave the other numbers away.
  Project Manager: Okay.
  Industrial Designer: Yeah, you could you could m have people want uh want that.
  Project Manager: We take it to the other meeting, okay? I have a little w uh little chat to do
  Marketing: Okay. Go on.
  Industrial Designer: Ah, yeah, sure.
  Project Manager: and uh then we uh finish.
  Marketing: {vocalsound} A little chat. {vocalsound}
  Project Manager: I went to uh a master class and uh uh two things uh are uh are uh {disfmarker} can come in handy uh for us.
  Industrial Designer: {vocalsound}
  Project Manager: First thing uh is uh we talked about knowledge uh management. Knowledge engineering and uh uh the fact that uh that uh that the idea of knowledge, uh sharing and learning knowledge from other companies is {gap} uh like that.
  Marketing: {vocalsound}
  Project Manager: {vocalsound} It's it's uh very hot at the moment,
  Marketing: {vocalsound}
  Project Manager: so it's it's mostly for the management expert to to look what other uh
  Marketing: Marketing.
  Project Manager: marketing {disfmarker} or did I said management?
  Marketing: Management.
  Project Manager: Oh. {vocalsound} Just talking about myself.
  Marketing: {vocalsound} Yeah, that's my function, to {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: {vocalsound} Uh {disfmarker} {vocalsound} W {vocalsound}
  User Interface: {vocalsound}
  Marketing: Okay. Go on. {vocalsound}
  Project Manager: What other companies uh had to uh also with the the the the marketing campaign when they put on a newer remote, just some uh {disfmarker} Yeah. {vocalsound} Import export.
  Marketing: {vocalsound}
  Project Manager: {vocalsound} And uh another one.
  Industrial Designer: {vocalsound}
  User Interface: Som some bench-marker.
  Project Manager: Uh, they're a ha they're at {disfmarker} Yeah, benchmarking, that's the word I saw.
  Marketing: {vocalsound}
  Project Manager: I uh couldn't uh {disfmarker} Okay, uh another uh thing is uh there were there there was a survey, and um uh it came out that um people like to buy things from a single large provider, instead of those who uh are partnering uh with us. So, we must uh we must bring it as if uh Real Reaction is uh is big company, uh a trustful company, and uh it has m
  Marketing: How {disfmarker} I know a marketing name for our product.
  Project Manager: Okay.
  Marketing: R_ th R_ to the third power.
  Project Manager: {vocalsound}
  Marketing: R_ three. Real Reaction remote. {vocalsound}
  Project Manager: {vocalsound} I had a I had another idea to put uh uh the whole the whole idea of uh Real Reaction and uh uh uh a single brand and uh uh that kind of thing.
  User Interface: Oh.
  Marketing: Mm-hmm?
  Project Manager: When you uh put on remote, you see a kind of a {disfmarker} just like when you telephone, you see a little uh animation.
  User Interface: Uh, logo. Yeah?
  Marketing: Bling.
  Project Manager: Real Reaction remote. {vocalsound}
  User Interface: Yeah.
  Marketing: {vocalsound}
  Project Manager: And uh with the with the with the motto, we put fashion in electronics. And then you go uh {disfmarker}
  Marketing: Yeah.
  User Interface: {vocalsound}
  Marketing: Yeah, okay, but it has to be like a split second, because {vocalsound} you have to put in a code also and {disfmarker}
  Project Manager: The {disfmarker}
  User Interface: Yeah. Well, you can show somebody a logo for point five seconds, they'll still remember it.
  Project Manager: {vocalsound} {vocalsound} Yeah. But w th the idea from this uh thing is that we must present it as a {disfmarker} as we are a a single large provider who will stand on our own.
  Marketing: Yeah.
  User Interface: And it it l linger on every time you see it.
  Industrial Designer: Well, if you if you have the l L_C_D_ screen, you can {gap} you can uh have a small logo i uh at the bottom.
  Marketing: {gap} Yeah.
  Industrial Designer: And it could just stay there.
  Marketing: That spins around like all the time.
  Project Manager: Mm yep, yeah.
  User Interface: {vocalsound} Very annoying. {vocalsound}
  Industrial Designer: Yeah, that spins around or something.
  Project Manager: Also also. But we we are uh {disfmarker}
  Industrial Designer: Hmm.
  Marketing: It it's just like a uh globe in Internet Explorer.
  Project Manager: Yeah yeah y yeah yeah.
  User Interface: Yeah.
  Industrial Designer: Yeah. Yeah, something like that. A small icon.
  Project Manager: Okay, but uh think about that kind of things.
  User Interface: Yeah, I {disfmarker} It's ok For f
  Project Manager: That's what they said in the master class. {vocalsound} {gap}.
  Marketing: Okay.
  User Interface: Oh, for the next meeting, right?
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: N {vocalsound} Uh, next meeting starts in thirty minutes.
  Marketing: Who uh {disfmarker}
  Project Manager: So uh maybe you can go to Paris and Milan uh {vocalsound} once again.
  Marketing: {vocalsound} Who who gave you the master class?
  Project Manager: The master class?
  Marketing: Ronald Betenberg?
  Project Manager: {vocalsound} Franz Mehler's. {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound} Okay, thanks. {vocalsound}
  Project Manager: {vocalsound} Uh, very special, uh next uh session.
  Industrial Designer: {vocalsound}
  Project Manager: Uh idea that you uh {disfmarker} the the industrial uh development uh centre {vocalsound} and uh user interface uh will work together on a prototype.
  Marketing: {vocalsound}
  User Interface: {vocalsound}
  Project Manager: And uh will drawing it on the SMARTboard. So that's a kinda new uh thing. And um, the marketing expert will uh will uh ke he will be keeping busy with the product uh evaluation.
  Marketing: Ah.
  Project Manager: But the most uh specific instructions will be sent to you by email.
  User Interface: Um {disfmarker}
  Industrial Designer: So we're going to work together right now?
  User Interface: Stay here and {disfmarker}
  Project Manager: {vocalsound} Yeah, the {disfmarker} well, uh dids this what I uh what I heard. I {disfmarker} {vocalsound}
  Marketing: In the master class. {vocalsound}
  Project Manager: {vocalsound} Not in the master class.
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: Yeah. {vocalsound}
  Project Manager: So you uh just wait for the specific instructions and uh {disfmarker}
  User Interface: {vocalsound} P_.
  Project Manager: But I think it was a very uh very good uh session, uh gentlemen.
  User Interface: Ah, no new email.
  Industrial Designer: Definitely.
  Marketing: Me too.
  Project Manager: I will thank you all.
  User Interface: Okay.
  Industrial Designer: Well thank you too. {vocalsound}
  User Interface: Thank you. Thank you very much.
  Project Manager: And uh {disfmarker}
  Marketing: Thank you too, lord.
  Project Manager: Give me a good evaluation. {vocalsound}
  User Interface: Yeah.
  Industrial Designer: {vocalsound}
  User Interface: Uh-huh.
  Marketing: {vocalsound}'Kay guys, lot of success.
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound} You wish.
  User Interface: {vocalsound} See you.
  Industrial Designer: M Aye? Cheers.
  Project Manager: Cheers. See you in a half hour.
  Industrial Designer: Hey.
  Project Manager: But keep an eye on your uh laptops for a real uh
  Industrial Designer: Yeah, uh I'm not sure if we uh we {disfmarker} Because I saw something about individual actions.
  Project Manager: Yeah, but th there's there's still the my uh instructions that you will work together.
  User Interface: Yeah. Here? Or uh {disfmarker}
  Project Manager: That's not my problem.
  User Interface: Yeah. If you got a {disfmarker}
  Project Manager: Bye-bye. {vocalsound}
  User Interface: No. {vocalsound} So {disfmarker}
  Industrial Designer: {vocalsound} Well, yeah. {vocalsound}
  User Interface: {vocalsound} Stupid manager.
  Project Manager: The project manager always works alone. {vocalsound}
  Industrial Designer: Right. Uh {disfmarker} {gap} Do you have new email?
  User Interface: No. Don't get what's {disfmarker}
  Industrial Designer: Hmm.
output: When the group suggested having the implementation of parents'log-on screen in the remote, Industrial Designer thought it would be not worth investing much time and effort to program. However, Project manager disagreed with this because there would be a huge market for parental control when they heard from magazines that many parents thought their children were influenced by televisions. Also, Project Manager mentioned that their target group was below forty, and lots of families had children at a young age.