input: What did Marketing think of the incorporation of current fashion trends in the prototype when making a simulation market evaluation of the new remote control?
  Project Manager: If you leave them on the whole time you get to look like a noodle the whole time.
  User Interface: Hmm.
  Marketing: Is that someone's?
  Project Manager: Is that {gap}.
  User Interface: Thank you.
  Project Manager: {gap} three, apparently.
  User Interface: Hmm. Hmm.
  Project Manager: Okay, you all switched on.
  Marketing: Okay.
  User Interface: Yep, me too.
  Project Manager: I presume we're good to go. Okay, um minutes um we decided to use a kinetic charger,
  User Interface: Mm-hmm.
  Project Manager: standard chip, um'cause it can come in various different sizes, it wasn't uh uh gonna be a problem factor. We wanted a stand-by function. The case material is gonna be soft, rubbery, changeable. Um buttons with a combination of L_C_D_ and rubber according to the design. Um bright funky designs inspired by fruit, keeping with the hip kind of feel. Um {vocalsound} and to try and incorporate voice recognition software into our design until we can find out more about the cost of things like that. Um {vocalsound} and the rubber buttons that we'll use will be anti-R_S_I_. Okay? Prototype presentation.
  Industrial Designer: Is that {gap} for us?
  User Interface: Yep.
  Project Manager: I think that would be you.
  Industrial Designer: Okay.
  User Interface: Me and William worked on a prototype, and I think William is going to make a p presentation on that.
  Industrial Designer: Yeah, shall I show?
  User Interface: Yeah.
  Industrial Designer: I'll show. Though do you do you wanna do you wanna sh do you wanna hold it
  User Interface: I can hold it like {disfmarker}
  Project Manager: Make sure the camera's {disfmarker} {vocalsound}
  User Interface: Yeah,
  Industrial Designer: and I'll I'll show you the presentation.
  User Interface: so {disfmarker}
  Industrial Designer: Can I just nick your {disfmarker}
  Project Manager: Yes, yes you can. Wait a second, I'll get it out.
  User Interface: {gap}
  Industrial Designer: Whoa.
  User Interface: It looks
  Project Manager: Um {disfmarker}
  Industrial Designer: Going a bit crazy over here.
  User Interface: crazy {gap}.
  Project Manager: Okay.
  Industrial Designer: Thank you.
  User Interface: Um not now. Oh.
  Project Manager: {vocalsound} You should have one of those things and you can just take it off.
  User Interface: Yeah.
  Project Manager: Ta-da.
  User Interface: Oh, where are the hinges? {vocalsound}
  Project Manager: {vocalsound}
  Industrial Designer: Okay, so
  Project Manager: Right.
  Industrial Designer: this is our look and feel presentation, the final {disfmarker} our final presentation.
  Project Manager: Mm'kay.
  Industrial Designer: And we'll first look at the exterior of what we've uh come up with over there. Um
  User Interface:'Kay. You able to look {gap}?
  Industrial Designer: It's gonna have a a plastic body {vocalsound} um with a sort of standard colour, either we're thinking some something fairly neutral like a a white or a light blue or something.
  User Interface: Yep. {gap}
  Industrial Designer: This is underneath the rubberised the rubberised uh outer casing
  Project Manager: Mm-hmm.
  Industrial Designer: um which there'd be sort of a wide choice {disfmarker} they would be attached, but we can we can come up with that.
  Project Manager: Okay.
  Industrial Designer: Um the um wide choice of colours and sort of patterns, so you've got you've got a lot of customisation with it. Um {vocalsound} it's obviously an a sort of clam-shell design {vocalsound}
  User Interface: {vocalsound} {gap}.
  Industrial Designer: and uh {vocalsound} the um the top L_C_D_ screen that you can see that would b would be sort of um {vocalsound} how do you say, it's {disfmarker} yeah yeah, it would be sort of inset into the into the top
  User Interface: The black and white touch screen wherein people can {disfmarker}
  Project Manager: Mm. So it's flush.
  Industrial Designer: and the buttons at the bottom would d
  User Interface: Right.
  Industrial Designer: so so it'll fully close flat.
  Project Manager: Oh right, okay, yeah.
  Industrial Designer: Yeah, yeah.
  User Interface: {gap} {gap}
  Industrial Designer: {vocalsound} And working on the inside we've um already said {disfmarker} d decided on the kinetic batteries, which {disfmarker} actually, thinking about it now, could y could also probably attach to the flipping open and shut as well, so that you could probably get a bit of {disfmarker}
  Project Manager: So put it in the top section rather than the bottom sections,
  Industrial Designer: Yeah. Yeah.
  User Interface: Mm-hmm.
  Project Manager:'cause it's the top part that's {disfmarker} okay.
  Industrial Designer: Um we decided that um the voice recognition system, it did actually say on the email that they were sort of coming in {vocalsound} and they were fairly easy to get a-hold of, so we presumed that they'd also be quite cheap. So you'd have something like where you'd shout out, where where is the remote and it'll shout back, I'm here, or something.
  Marketing: {vocalsound} Or something. {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} And then {disfmarker} yeah. It wo it won't shout out I'm here or something. It'll just shout out I'm here, or something to similar effect.
  Marketing: {vocalsound}
  Project Manager: Okay.
  User Interface:'Kay.
  Project Manager: I'm under the sofa.
  User Interface: Ah oka
  Project Manager: Or, that would be too complicated.
  Industrial Designer: Uh yeah, if it was going like I d well tha that could be something for next time, maybe. You can have a remote that tells you exactly where it is. Um the standard, there's {disfmarker} be a standard transmission with the T_V_ using using all the standard chips that we've talked about.
  Project Manager: Infrared {gap}.
  Industrial Designer: Um it would it would have {disfmarker} obviously'cause it's split over two two different layers, it would need two separate P_C_B_s, so it would be joined at the hinge through some sort of cabling. {vocalsound} And uh because, obviously, all T_V_s use this, the same infrared medium, we'd just be using using the same thing to transmit the data. And the infrared um sender would be on the {disfmarker} on one of the bot the bottom layer, just at the front of the {disfmarker} we haven't {disfmarker} I don't think we actually put it on.
  Project Manager: Like here.
  Industrial Designer: Yeah, yeah, something like that.
  User Interface: Infrared could be here also. Yeah, here.
  Project Manager: Okay. Actually, no, it would be {disfmarker} it would have to be on the on the front.
  Industrial Designer: Yeah, on the front on the front side of that, yeah.
  User Interface: {gap}. So when it's {disfmarker} even if it's open here, the signals would go {gap}.
  Project Manager: Oh right, yeah, okay, yeah, I've got you. It's still pointing,
  Industrial Designer: So when you've actually got it open, it would be facing the T_V_.
  Project Manager: yes.
  User Interface: Yeah.
  Project Manager: Yeah, that would make sense.
  Industrial Designer: And then finally um on to the interface. {vocalsound} The top screen, as we said, is {disfmarker} would be an inset um black and white L_C_D_ s touch screen
  User Interface: {gap} This one right here.
  Industrial Designer: which {disfmarker} yeah would uh have all of all of the the available functions for for the remote on it, uh whereas the bot the bottom screen would just contain the standard buttons, like the vo volume up and down, channel up and down, power on and off, and uh things to that effect.
  User Interface: {gap}.
  Project Manager: Okay.
  Industrial Designer: And now we've {disfmarker} we also decided on the inside, we could possibly either have um some some kind of sort of bezzled uh logo on it, or something inset, or maybe an engraving of the logo on the top.
  User Interface: Which is {disfmarker}
  Project Manager: But not interfering with the outside kind of look of the product
  Industrial Designer: No d not not actually. No, not uh interfering with l the whole look of the the product when it's uh on the thing.
  User Interface: No.
  Project Manager: once it's {disfmarker}
  User Interface: Look up to it.
  Project Manager: Okay.
  Industrial Designer: And finally that's how we put the fashion back into electronics,
  Project Manager: Thank you very much.
  Industrial Designer: as that is {disfmarker} that's the company logo {gap}.
  User Interface: Yay.
  Project Manager: Wrapping it all up, okay.
  Marketing: Well done.
  Project Manager: Um I've now got evaluation criteria.
  Marketing: Certainly.
  User Interface: So this is the one. Sorry.
  Project Manager: It's to be presented {gap}.
  Industrial Designer: There you go. {gap}.
  Marketing: Logged in? Thank you. Oops.
  Project Manager: Okay.
  User Interface: Evaluation. {gap}.
  Project Manager: {vocalsound}
  User Interface: Mm um I I think this is {gap} chip.
  Project Manager: It's quite similar to what it was before, though.
  Marketing: Okay.
  Project Manager: Sorry.
  Marketing: This stage of the evaluation is really for us as a team to evaluate if we have now got a product specification and prototype design that meets the the criteria that we got from our market research. {vocalsound} So this is the first stage of the evaluation. Now, the collection of the criteria, as we saw in our previous meeting, was based on the user requirements and trends found in the marketing reports and marketing strategy of our company. So it's what we've discussed in the last meeting, are we actually meeting those trends and requirements? Now the findings that we came up with, just a recap, are here. The criteria that we want in this remote control are a fancy look and feel, technological innovation, it should be easy to use, it should incorporate current fashion trends, and those {disfmarker} the two main ones, they were the spongy texture and the fruit and vegetable strong design colours.
  User Interface: Mm-hmm.
  Marketing: {vocalsound} The design should minimise R_S_I_ and be easy to locate and we were still um uh slightly ambivalent as to whether to use voice recognition there, though that did seem to be the favoured strategy, but there was also, on the sideline, the though of maybe having a beeper function. {vocalsound} Okay, so we can come back to that slide, if you don't have a note of those. I'll just show you how we're going to evaluate our own feedback to this, to what we have so far. We're going to use a seven point scale, where one is true and seven is false. We look at each of those criteria that I've just mentioned, I'll call that slide back up,
  Industrial Designer: Yeah.
  Marketing: and I will just do a preliminary rating of all those criteria on the whiteboard here.
  User Interface: Mm-hmm.
  Marketing: Does that seem clear? Any questions there?
  User Interface: Ah, it's perfect.
  Industrial Designer: {vocalsound}
  Marketing: we're going to look at these crite So
  User Interface: Is it everybody is going to evaluate, or just the Market {disfmarker}
  Marketing: Yes,
  User Interface: okay.
  Industrial Designer: {gap}
  Marketing: we're going to come to {disfmarker} w we'll discuss each one
  Project Manager: Mm-hmm.
  Marketing: and we'll come to a consensus rating between one and seven.
  Project Manager: Okay.
  Marketing: Is that okay?
  User Interface:'Kay.
  Marketing: One is true, seven is false. Right. So I won't write all of that out again. It will just be criteria one, two, three, four, five, six, or A_, B_, C_, D_, E_, F_ to confuse it with the number rating. B_, C_, D_, E_, F_. {vocalsound} This is where I realise how tiny I actually am. {vocalsound}
  Project Manager: {vocalsound} Just write small.
  Industrial Designer: {vocalsound}
  Marketing: Criteria and rating. Actually, it might be an idea, if we each did give our own individual rating, and we could take an average at the end. How about that?
  User Interface: Yeah, so you can {disfmarker}
  Project Manager: Yeah. That works.
  Industrial Designer: Yeah, okay.
  Marketing: Okay. So I'll just separate the ratings by obliques, and if we go one, two, three, four, we know who's who.
  Project Manager: Mm-hmm.
  Industrial Designer: Yeah.
  Marketing: Okay. Criteria A_, the fancy look and feel. How do we feel about this prototype model relating to fancy {disfmarker} it is a fancy look and feel. One is true, seven is false. My own rating for that would be a two. One is true and seven is false.
  Project Manager: {vocalsound} I would agree.
  Industrial Designer: Yeah, I'd uh yeah I'd probably put it uh {vocalsound} two {disfmarker} yeah,
  Marketing: I'll just go this way.
  Project Manager: Okay.
  User Interface:'Kay.
  Industrial Designer: two or three.
  Marketing: Two.
  Industrial Designer: No, three. Three.
  Marketing: Okay.
  Project Manager: I would say two.
  Marketing: Two.
  User Interface: {vocalsound} I would say four.
  Marketing: A four, okay.
  User Interface: Mm-hmm.
  Marketing: Adding those up, we've got a six and a five, eleven divided by four is what? Uh two and three quarters, it that right.
  User Interface: Almost three.
  Industrial Designer: Mm yeah.
  Marketing: Two and three quarters?
  User Interface: I think yeah.
  Industrial Designer: Yeah, yeah.
  Marketing: Okay. Two point seven five, there we go. {vocalsound} Okay, criteria B_, criterion B_, technologically innovative. I would give that a three.
  Industrial Designer: I'd give it a one.
  Marketing: Okay. Not that you're biased {vocalsound} in that it {disfmarker} the designer.
  Industrial Designer: No, no, not at all.
  Project Manager: A two.
  User Interface: Oh sorry, I I got it wrong. The first one rating, I'm sorry. Can you just make it two? The first.
  Marketing: The average {disfmarker}
  User Interface: Yeah, I I just {gap} it the other way.
  Marketing: oh, for you? You want your rating to be a two? Is that what you're saying?
  User Interface: Uh in {gap} Yep, I just got {disfmarker}
  Marketing: Okay.
  User Interface: {gap}
  Marketing: So, I'll work out the average for that again at the end. It's a very slightly altered {disfmarker} Okay,
  User Interface: two point f
  Marketing: and we're just waiting for your rating
  Project Manager: It's just two point five for that one.
  Marketing: f
  Industrial Designer: Yeah.
  Marketing: Two point five, okay. Losing one decimal place, that's okay.
  User Interface: One is a {gap}, seven is false, okay.
  Marketing: So what are you rating for this one, Paw?
  User Interface: Two.
  Marketing: Two, okay. So that is eight. That brings it down to two,
  Industrial Designer: Two.
  Marketing: nice and simple, yeah. Okay, ease of use. Easy to use? Based on what you've said there, I would say a one, true.
  Industrial Designer: Two.
  Marketing: Two.
  Project Manager: I would say a two. I would say a two.
  Marketing: A two, okay.
  User Interface: Two.
  Marketing: Two. I should've said a two to make the arithmetic easy, shouldn't I?
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound} We'll just put almost two,
  Project Manager: One point seven f five.
  Marketing: because I'm not gonna get into silly decimal places.
  Project Manager: Okay, mm-hmm.
  Industrial Designer: Yeah.
  Marketing: Okay. Or we {disfmarker} or if we want to really bring it down, we can do later. Um mm now we're looking at
  Industrial Designer: D_.
  Marketing: it incorporates current fashion trends, now that's particularly in relation to our market research findings about the spongy texture to the exterior and the fruit and vegetable design colours.
  Industrial Designer: One. Yeah.
  Marketing: Right. So I'm just thinking, before I give it my rating, you were limited in the use of materials for your prototype here.
  Industrial Designer: Yeah, that's {disfmarker}
  Marketing: Is this actually going to be the colours that you would use?
  Industrial Designer: No, no, the the base colour was um {vocalsound} white or or like or l sort of a light blue,
  User Interface: White. With {disfmarker} for the plastic? Uh blue.
  Industrial Designer: but the changeable fa faces would uh allow you to get any {disfmarker} basically any one of a number of colours that uh th it's full sort of customised.
  Marketing: Right.
  User Interface: Any {disfmarker}
  Marketing: So we could use any strong fruit and veg colours and that's what we're intending to do.
  User Interface: Right.
  Industrial Designer: Yeah, yeah, yeah
  User Interface: Mm-hmm.
  Project Manager: Mm-hmm.
  Marketing: Okay.
  Industrial Designer: and {disfmarker}
  Marketing: And the spongy feel is no problem with that.
  User Interface: Yeah, because you'll be having a {disfmarker} Because of the rubber case.
  Industrial Designer: No, no,'cause th that's that's the the spongy feel would be in the rubber that you put round it, that {disfmarker} otherwise it's just sort of hard plastic.
  Marketing: Okay. In that case it's got to be a one for me.
  Industrial Designer: Yeah, I'll give it a one as well.
  Marketing: Yep.
  Project Manager: One.
  Marketing: Everybody? Okay.
  User Interface: One.
  Marketing: {vocalsound} That part was nice and easy.
  User Interface: Mm.
  Industrial Designer: Yeah. {vocalsound}
  Marketing: Okay. Uh moving on to does the design minimise repetitive strain injury.
  Industrial Designer: Mm.
  Marketing: I don't think we've really touched on that a lot.
  Industrial Designer: No.
  Marketing: We've we've discussed it, we haven't really come up with anything that we felt could feasibly reduce that. We've talked about pointers, but the very use of a remote control, if you're someone who's zapping, who's sitting like that, and we found so many people did, how do you minimise that on such a small device?
  Industrial Designer: Yeah.
  Project Manager: Well the type of button that we're gonna use in the bottom half, the material, minimises R_S_I_
  Industrial Designer: It's meant to be.
  Marketing: Mm-hmm.
  Project Manager: it's meant to. Um
  Marketing: Mm-hmm.
  Project Manager: maybe because it's slightl
  Industrial Designer: {gap}
  Project Manager: with the size that we've got it's quite small,
  Industrial Designer: {gap}
  Project Manager: but with the amount of stuff we're putting on it isn't that much.
  Marketing: Mm.
  Project Manager: So maybe because there's more space, it's not kind of moving around trying to hit accurately the buttons in between.
  Marketing: Mm-hmm. Right.
  Project Manager: It's quite obvious just big buttons. Um {disfmarker}
  Marketing: Right. I think I'm gonna have to be neutral on that and give it a four.
  Industrial Designer: Yeah. Yeah, I'd uh I'd f I'd go for a five, actually,
  Marketing: A five, okay.
  Industrial Designer:'cause {disfmarker}
  Project Manager: Four.
  Marketing: Four and a four okay.
  User Interface: Four.
  Marketing: Twenty one {disfmarker} is that twenty one?
  User Interface: {gap}
  Marketing: So that's four point two five.
  Industrial Designer: Yep.
  Marketing: And finally, last but not least, easy to locate. Now we talked about voice recognition, we talked about a beeper, have we really {disfmarker}
  Industrial Designer: Yeah.
  Marketing: have the designers come to any dec real decision on that?
  Industrial Designer: Yeah, it was it was uh a voice voice recognition,
  User Interface: Voice r recognition.
  Marketing: It was the I'm here thing,
  Industrial Designer: yeah.
  Marketing: yep. And are we happy with the costs on that? That is going to be feasible, cost-wise.
  Industrial Designer: Yeah, yeah, that {disfmarker} yeah, that's feasible.
  Marketing: That sounds good then. I'd go for a {disfmarker} I ca we can adjust the volume on that, just as we could volume on T_V_. So if sombody's in the other room or if T_V_s in different rooms, or.
  Industrial Designer: Um I think it would r I think it would probably be a a stand it would be a stand
  Project Manager: A standard.
  Industrial Designer: it would be quite loud.
  Project Manager: It would be.
  Marketing: Right. Okay.
  Industrial Designer: So it would be s p
  Marketing: You built into the feature.
  Project Manager: And if you didn't hear it in the room that you were standing in, then you'd realise that it wasn't in that room, you'd go into another room.
  Industrial Designer: yeah.
  Marketing: Okay. Logical. That's a one for me.
  Industrial Designer: {vocalsound} Yeah, one.
  Marketing: One
  Project Manager: One.
  User Interface: {vocalsound} {vocalsound}
  Marketing: and one, good.
  Industrial Designer: {vocalsound} I do realise that we might be being fairly biased,'cause it is our product,
  Project Manager: {vocalsound}
  Marketing: {vocalsound} So,
  User Interface: {vocalsound}
  Industrial Designer: but {disfmarker}
  Marketing: how do we feel about this?
  Industrial Designer: {gap} {gap}
  Marketing: We've got our our {disfmarker} we've got the highest rating of meeting the specifications that is definitely true for two of the uh six criteria there. That is for um incorporates current fashion trends and is easy to locate. The lowest rating we've got, which is really n it's not terribly low, i it's close around neutral is for uh the minimisation of repetitive strain injury. {vocalsound} Do we feel on the basis of tha of these evaluation findings that we can go ahead and now produce this as a prototype and market it, or do we have to make further modifications?
  Project Manager: I don't think so.
  Industrial Designer: W I thin yeah, I think {disfmarker}
  Marketing: We happy to go ahead?
  Project Manager: I think we {disfmarker} yeah. I think we're set.
  Industrial Designer: yeah.
  Marketing: Yeah. I think for most of those ratings that it's high enough at the upper end of the scale for us to go ahead with that, and I really doubt if on the basis of current technology and our current capabilities, we could actually do much more to minimise that.
  Project Manager: Do much apart from having a huge big {disfmarker}
  Industrial Designer: Mm.
  Marketing: I know. Okay. Well, I hope that's uh clear to the team. Is there anything you would like to to ask me about the findings before I sum up?
  Project Manager: Don't think so.
  Industrial Designer: No.
  Marketing: Good. Fine then. I'll just leave it there.
  Project Manager: {vocalsound} Okay, thank you.
  Marketing: Oops.
  Project Manager: {vocalsound} Okay,
  User Interface: Hmm.
  Project Manager: I've got finance here now. I'm gonna plug this in so you can all see it, if that's okay. Um.
  Marketing: Oh yes.
  User Interface: You want me to b unplug that?
  Industrial Designer: {gap} {gap}
  User Interface: That's all. Yes.
  Project Manager: Thanks. Right.
  User Interface: Okay.
  Project Manager: Now I presume that the screen will go blank,
  Industrial Designer: {vocalsound}
  Project Manager: that um {disfmarker} Okay. We just type numbers into this and we come out with the final value. So are we still on for kinetic?
  Industrial Designer: Yeah.
  Marketing: Yes.
  Project Manager: Okay. See, it woulda been handy to have this at the beginning. Um it might have influenced our choice. Right, what's happening with the electronics?
  Industrial Designer: It was a regular chip on print
  User Interface: Chip on print.
  Industrial Designer: and {disfmarker}
  Project Manager: Double-curved.
  Industrial Designer: Oh, no, no, no, the um {disfmarker} Yeah, it's {disfmarker} you you've put in three for the number of kinetic cells, there should just be one. In the top, it's the number
  Project Manager: Oh, right,
  Industrial Designer: of c yeah {gap}.
  Project Manager: okay. Thanks.
  Industrial Designer: Yeah,
  Project Manager: So, would there be two?
  Industrial Designer: and {disfmarker} yeah, just a {disfmarker} no, one reg v uh {disfmarker}
  Project Manager: One chip.
  Industrial Designer: Yeah, one of them and one sample sensor and sample speaker.
  User Interface: Okay.
  Project Manager: Okay.
  User Interface: Yep.
  Industrial Designer: And they're double curved. No.
  User Interface: Single-curved.
  Project Manager: One double curve.
  Industrial Designer: Y Two,
  User Interface: Two curves, yeah.
  Industrial Designer:'cause it's two.
  Marketing: But it has a slightly flattened bottom so it can sit. So it can rest.
  Project Manager: So what's a single curve then?
  Industrial Designer: Yeah, I'd say I'd say it was w
  Marketing: It would just be a flat bottom with one curve. {gap} like a domed thing.
  Industrial Designer: yeah, I think I think it's {disfmarker}
  User Interface: Single-cu
  Project Manager: So just one double {disfmarker}
  Industrial Designer: One double-curved.
  Marketing: Mm.
  Project Manager: Yeah. Um {disfmarker}
  User Interface: {gap}.
  Industrial Designer: And one {disfmarker}
  User Interface: Plastic and rubber.
  Industrial Designer: no,'cause one {disfmarker} yeah, one's double-curved, and then the other one's
  Marketing: The other curves at the sides, but it's slightly flattened at the bottom so it doesn't roll over. Yeah.
  Project Manager: Mm. {vocalsound} Um we've got plastic and rubber,
  Industrial Designer: a plastic.
  Project Manager: haven't we?
  User Interface: Yeah.
  Industrial Designer: Yeah.
  User Interface: Plastic one and maybe rubber point five.
  Industrial Designer: And special colour.
  Project Manager: {vocalsound} {gap}.
  User Interface: No I think rubber, since it's being used just as a casing,
  Project Manager: Um {disfmarker}
  User Interface: we can put point five.
  Industrial Designer: Yeah.
  Project Manager: Do you think?
  User Interface: Yeah, I think it allows the point five, yeah. We can use that.
  Project Manager: Okay.
  Industrial Designer: Yeah.
  Marketing: What does it mean if you put point five for that?
  User Interface: It means we are not using a lot of rubber actually. We're using just a very low quantity of rubber compared to plastic.
  Project Manager: It would be like saying we're using {disfmarker} See, it says case material. So
  Marketing: Mm-hmm.
  Project Manager: we're not actually using plastic in the case, are we?
  Industrial Designer: No, no, that's {disfmarker} it's as an extra.
  Project Manager: It's including, it's including.
  Marketing: Right, okay.
  Industrial Designer: So that shouldn't that shouldn't be actually on there, because that's not incorporated in the cost of the remote you get.
  Marketing: But it is gonna be part of the total cost, and there's nowhere else we can we can put that in, is there?
  Industrial Designer: {gap}
  Marketing: There's nowhere else we can code for the the rubber used in the casing. So do we not have to account for it in the cost somewhere there?
  Project Manager: Okay, we'll just put it in as we'll put in as half.
  Marketing: Okay.
  Project Manager: Or sh we should just put it in as one, because the plastic is zero anyway.
  Industrial Designer: Yeah, okay.
  Marketing: Mm.
  Project Manager: No, we don't step on anyone's toes. Okay, special colour, do we need that?
  Marketing: Might do, if we go for some of the more exotic aubergines and such like colours.
  Project Manager: N yeah, okay. {vocalsound} Interface.
  User Interface: Push-button.
  Industrial Designer: Yeah,
  User Interface: One.
  Industrial Designer: the push-button's one and L_C_ display one.
  User Interface: An One.
  Project Manager: Buttons {disfmarker}
  Industrial Designer: And buttons {disfmarker}
  Marketing: S
  User Interface: {vocalsound} I think we could change the battery also. Instead of going for kinetic how about going for a standard battery.
  Marketing: Has that not made any d if you click off that square now, has that not made any difference?
  Project Manager: Has that not gone up?
  Industrial Designer: Well yes.
  Marketing: Is it {disfmarker} oh, it's brought it slightly down.
  Project Manager: Oh no, it was seven five it's changed not a lot.
  Marketing: So is is uncurved completely and just actually making the rubber case the curved thing,
  Industrial Designer: Yeah.
  Marketing: is that going to make a difference?
  User Interface: Uncurved, flat.
  Project Manager: {vocalsound}
  Marketing: Oh, it's not made any difference, has it? .
  User Interface: No,
  Industrial Designer: No,
  User Interface: it just surprises one.
  Industrial Designer: we'll have {disfmarker}
  Marketing: It's gone up again.
  Project Manager: Oh, it's not calculated it.
  Industrial Designer: No, no, you've got to click off to calculate it again.
  Marketing: Oh.
  Project Manager: Okay, there we go.
  Marketing: {vocalsound} It's brought it down slightly.
  Project Manager: {vocalsound} It's not a lot though.
  User Interface: {gap}. {vocalsound} I don't think so.
  Industrial Designer: C it might uh you might you might be assuming that that is in Euros. It could be in Dollars. And then it would be fine, because the exchange range would make it about twelve.
  Project Manager: We haven't been dealin we haven't been dealing with dollars though,
  Marketing: Is there anything on the menu {disfmarker}
  Project Manager: I think {disfmarker}
  Marketing: No.
  Industrial Designer: {vocalsound} No.
  User Interface: Ri I think it's in Euro {gap}.
  Project Manager: Okay, so the highest we've got is the electronics here. Um {vocalsound} and the interface.
  Marketing: If we tr um. If we moved away from our much loved idea of a kinetic battery and just went with the standard batteries, would that make a huge difference?
  User Interface: And going to a regular bat Yeah.
  Industrial Designer: Yeah, the standard, it {vocalsound} um it would make one difference. The biggest one would be taking away {disfmarker} if you took away {disfmarker}
  User Interface: What I feel is, customers never said anything about the battery {gap}.
  Industrial Designer: If you to
  User Interface: It's internal, nobody looks into the battery.
  Industrial Designer: Yeah.
  User Interface: But shape and colours, that's something we shouldn't comprimi
  Marketing: And people are used to buying batteries,
  Industrial Designer: If if you take away the voice,
  Marketing: they're not gonna say I'm not getting this,'cause I've got to buy a battery for a remote control.
  Industrial Designer: I I do I don't like to say it, but if you take away the voice recognition, then you've got it.
  User Interface: Where's that special form? Mm mm mm.
  Marketing: Should we see what difference it makes?
  Project Manager: Where's the
  Industrial Designer: Yeah i yeah.
  Project Manager: where's the voice recognition?
  Industrial Designer: No'cause it's samples sens sample speaker.
  Marketing: Um {disfmarker}
  Project Manager: Right, okay.
  Industrial Designer: If you took away that, that'll make it twelve point three five.
  Project Manager: Well the kinetic is three. If we change it to the battery it's {disfmarker} that's minus three.
  Industrial Designer: They {vocalsound} n n yeah, but you p minus three plus two.
  Project Manager: Oh, right. I keep seeing zero. Um {disfmarker} {vocalsound} We can do it some other way,
  User Interface: {gap}
  Project Manager: we can do {disfmarker} it doesn't have to be voice recognition. We could do the voice recognition for, you know, business class or something, you know, like an upgraded version.
  Marketing: Yeah.
  Industrial Designer: Yeah.
  User Interface: Mm-hmm.
  Project Manager: You could choose to have that or not.
  Marketing: Sure.
  Industrial Designer: But they {disfmarker} but I mean in {disfmarker} I don't see why we have to sell it for twenty five Euros now, because they w they were saying they were quite willing to pay more for better product.
  Marketing: But we're still working to um head o
  Project Manager: So should we just change the design specification then? {vocalsound}
  User Interface: {vocalsound} Make it costly.
  Marketing: We can put in our recommendations. If we if we're working to head office specifications as {disfmarker} this is what this project team's working for, we can put in our recommendations for what we've we've found and what we {disfmarker} the consensus that we've come to as a result of the meetings.
  Project Manager: Yes.
  Industrial Designer: Yeah.
  Project Manager: Mm-hmm.
  Industrial Designer: We c we could s
  Marketing: But we need to work to that specification to start with.
  Project Manager: Mm-hmm.
  Industrial Designer: Yeah, we could say {disfmarker}
  Marketing: And I think the voice recognition sounds wonderful, but our object is so distinctive that that in itself is gonna make it easier to locate as a f you know in a first instance. Um as you say, we can offer the voice recognition initially to business class customers
  Project Manager: Okay, we can make the price fit,
  Industrial Designer: Yeah, I s
  Project Manager: and then say if we'd had our budget, we would've had this,
  Industrial Designer: And then say we recommend {disfmarker}
  Marketing: Mm.
  Project Manager: because it also sets it apart from the crowd.
  Industrial Designer: Yeah.
  Marketing: Yeah.'Cause we've done all the background work to go for that if they want it.
  Project Manager: They like their gadgets, they like something that's completely different.
  Industrial Designer: Yeah.
  Project Manager: It's {vocalsound} s something completely different associated with your company.
  Marketing: Yeah.
  Project Manager: Right, okay, so {disfmarker}
  Marketing: So if we take voice recognition out {disfmarker}
  Industrial Designer: That'll do it. Twelve point three five.
  User Interface: Yeah we are close to the budget.
  Marketing: {gap} we are.
  Industrial Designer: Is it twelve point fif was it twelve point fifty?
  User Interface: Two five.
  Project Manager: It's two point five. No, it's twelve point two five.
  Marketing: Are you sure? Sorry, not meaning to doubt your words there.
  Project Manager: Yeah well two, twelve point two five times two is twenty five,
  Marketing: Right. {vocalsound} Are they really going to quibble about ten P_? Or point zero one of a Euro?
  User Interface: It's twelve point five maybe, then.
  Project Manager: isn't it?
  Marketing: Which is less than ten P_.
  User Interface: I don't know what {disfmarker} it said fifty percent of the cost. So half of the price would be {disfmarker}
  Project Manager: {vocalsound} I think the agenda one was where the um price was, wasn't it? No.
  User Interface: I think it is the first one.
  Marketing: That's today's kick off meeting, {gap}.
  Project Manager: Twelve point five.
  Marketing: Mm. {gap} I thought that's what it was.
  User Interface: So we are under the budget.
  Project Manager: {gap}
  Industrial Designer: Ah.
  Project Manager: Well done, people.
  Marketing: So we're okay.
  Project Manager: So
  Industrial Designer: Okay.
  Project Manager: is that uh got us covered for the electronics then? We don't need something else to take that place?
  Industrial Designer: Yeah. No.
  Project Manager: Okay.
  Industrial Designer:'Cause that that was just a bought-on extra, you could just take that out and that would be fine, yeah.
  Project Manager: {vocalsound} Okay.
  User Interface: Seems fine.
  Industrial Designer: Yeah, I think that's brilliant.
  User Interface: Except voice recognition, everything is {disfmarker}
  Project Manager: Right, so we've done that. Okay. Product evaluation. We've done room for creativity, haven't we?
  User Interface: Yeah.
  Project Manager: Because we've got decisions that we would have made that we weren't {disfmarker} didn't feel able to make. Um
  Industrial Designer: Yeah.
  Project Manager: I presume we discussed leadership and teamwork.
  User Interface: Mm-hmm.
  Industrial Designer: Yes. {vocalsound}
  User Interface: Yeah.
  Project Manager: um in the sense that um did you feel like a team? Or did you feel like {vocalsound} uh autonomy?
  Industrial Designer: Yeah, I'd say, as a team.
  User Interface: I think we had a nice time.
  Marketing: Although we had our separate tasks,
  Industrial Designer: Yeah.
  Marketing: there was so much interaction, so much that we needed to um bounce off each other.
  Industrial Designer: Find out from each other, yeah.
  Marketing: And I've certainly felt heard, listened to in that in relevant areas we've been able to, you know, give and take and adjust our remit where necessary.
  Project Manager: Mm-hmm.
  Industrial Designer: Yeah.
  User Interface: Yeah, I think there was uh very constructive feedback by everybody. It's not like people trying to cut each other. There is more of uh true cohesive teamwork. We came to a very predic creative design, yeah.
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: Yeah, and uh {disfmarker} Yeah, I think. And Sarah, you coordinated the work very well.
  Project Manager: Thank you. How did you find it?
  Industrial Designer: Yeah, no, I thought it it went really well and I yeah, I I feel that everyone was listened to and all the points that were raised seem to have been sorted out, although we didn't quite make the voice recognition in there, but that's that's good.
  User Interface: {vocalsound} {vocalsound}
  Project Manager: Yeah.
  Industrial Designer: I think it would have made it into the final product if it was actually {disfmarker} if if if we'd seen the marketing before the initial specification was put out, I think maybe it would've come out a d little different,
  Project Manager: Yeah.
  Industrial Designer: but {disfmarker} yeah.
  Project Manager: I liked the fact that we could say an idea and it'd be suggested that that wasn't the best idea, but no one felt like shot down,
  User Interface: Yeah.
  Industrial Designer: Yeah.
  Project Manager: you know, y it didn't matter it saying what you thought, because if it wasn't something that was that relevant, then it didn't matter,'cause it was just another idea in the field. I like that. Um
  Industrial Designer: Mm.
  Marketing: Yeah.
  Project Manager: teamwork. Well you two created that wonderful specimen of a Play-Doh model.
  Industrial Designer: {vocalsound} Yeah, well.
  Marketing: {vocalsound}
  User Interface: I think that was the best part
  Project Manager: Um {vocalsound} uh I'm still not caught up.
  User Interface: of the {disfmarker} {vocalsound}
  Industrial Designer: {gap} {vocalsound}
  Project Manager: {vocalsound} But that's nothing to do with the teamwork at all. Um {disfmarker}
  Marketing: {vocalsound}
  Industrial Designer: {gap}
  Marketing: Maybe we should think of branching out into children's toys and fake mobile phones as a side line. And fake R_C_s.
  Project Manager: Maybe.
  User Interface:'Kay.
  Project Manager: No, that was quite fun. Um {vocalsound} means, whiteboard, digital pens, etcetera, what does that mean? Any ideas?
  User Interface: {gap}
  Industrial Designer: {gap} Discuss which ones {disfmarker}
  Marketing: How do we evaluate the materials we had for communicating and sharing information?
  Industrial Designer: yeah. Yeah.
  Marketing: Could it've been better, was it adequate?
  Industrial Designer: Yeah, I think I think we probably woulda used the outer email system more, had we actually had had more time and if we'd been separated more.
  Project Manager: Had time to kind of {disfmarker}
  Marketing: Mm.
  Project Manager: Yeah,'cause we could just sort of say, sorry what did you say about that or what do you think about that, rather than having to email it,
  Industrial Designer: Yeah. Yeah.
  Project Manager: yeah.
  Industrial Designer: Yeah.
  Marketing: Yeah.
  Project Manager: But it was nice having it there. Um like the whole picture of the thing.
  User Interface: Yeah, {gap} moving around the room. {vocalsound} But I think it's good,
  Marketing: Yeah.
  User Interface: like uh we spent times individually. I never thought of a remote control with a flip top. {vocalsound}
  Project Manager: Yeah, I think it's new ideas in general,
  Marketing: It's really borrowing from other areas, it's, you know, bringing things from other areas in,
  Project Manager: rather than {disfmarker}
  Industrial Designer: Yeah.
  Marketing: it so it's {disfmarker} I mean nothing is new,
  Project Manager: Mm.
  Marketing: but it's applying it to a d in a different area.
  Industrial Designer: Vegetables.
  User Interface: {vocalsound} That's mine.
  Project Manager: {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: Yeah.
  Marketing: {vocalsound}
  Project Manager: Yeah, no. Well
  User Interface: Yeah, it's {disfmarker} {vocalsound}
  Project Manager: they have to come from somewhere, don't they?
  Marketing: Absolutely, yeah.
  User Interface: The thing is {disfmarker}
  Project Manager: And as sh as w sorry,
  User Interface: Yep, sorry,
  Project Manager: you go.
  User Interface: go on Sarah.
  Project Manager: Um as was shown by {vocalsound} your presentation with all of the other controls, remote controls, no one's thought about it particularly.
  Industrial Designer: No.
  Marketing: Mm-hmm.
  Project Manager: I mean they're slightly different, so if someone's been shut in the room and said make ours a bit different from everyone else's,'cause it's w something we should think about,
  Marketing: Mm-hmm.
  Project Manager: but obviously no one's put any great deal of thought into it.
  Industrial Designer: {vocalsound} Yeah, I do I don't think the the companies are really concerned. They're just like we've got a D_V_D_ player, does anyone remember the remote control? Can't you get the one that we used for the last one? Yeah, just jazz it up a bit.
  Marketing: Yeah.
  Project Manager: Mm.
  Industrial Designer: Uh d they don't really think about it,
  Marketing: Yeah.
  Industrial Designer: because normally, the remote control isn't the product which they're trying to ship. They're trying to ship the D_V_D_ player, the video player, the T_V_.
  Marketing: Yeah, the focus isn't on to that, yeah.
  Project Manager: But then when it everything is really smart, and you've just got this big chunk of black thing sitting on your coffee table, it doesn't go,
  Industrial Designer: Yeah. Yeah.
  Project Manager: I mean if you could have something that's a proper funky thing, a funky item that's individual, individual to you,
  Industrial Designer: No.
  Marketing: {vocalsound}
  Industrial Designer: Yeah.
  Project Manager: I mean they could even go into um you go in with an idea and they design it on Photoshop and then they just get it printed on the plastic, you would pray {disfmarker}
  Industrial Designer: Yeah.
  Project Manager: you would pay a lot extra, because it's individually being {disfmarker} a plastic was being made for you.
  Industrial Designer: Yeah.
  Project Manager: But people could {gap} have anything that they wanted.
  Industrial Designer: Mm.
  User Interface: Surprising to me is like uh people give a lot of attention to modifying mobile phones, like a real want to see a new launch or something like that.
  Project Manager: Because of the produ Mm.
  User Interface: And new f television products coming up,
  Industrial Designer: Yeah.
  User Interface: but nobody giving uh much idea to this. Like Sarah was telling, everything's {disfmarker}
  Marketing: I think it's really good that this has been very market research based,
  User Interface: Right.
  Marketing: because {vocalsound} just going back to mobile phones, I mean this is the first change in remote control devices that I can really, you know, say is is obvious and visible. We see it in mobile phones a lot, and tha that's where we've borrowed a lot of our ide our ideas from. There are innovations in that that people don't really want.
  Project Manager: Yes.
  Industrial Designer: Yeah.
  Marketing: {vocalsound} I see people wanting a model of the phone they were really happy with, and they can't get it anymore
  Project Manager: Yeah.
  Marketing: and it's innovation for innovation's sake, and I think it's wonderful our company's so R_ and D_ based.
  User Interface: Mm-hmm.
  Project Manager: Well, it's innovation for money's sake.
  Marketing: {vocalsound} Yeah.
  Project Manager: The the people have to keep buying.
  Marketing: But forcing it onto people,
  Project Manager: Yeah.
  Marketing: yeah. It's things that, you know, they might want to buy the thing they really want.
  Project Manager: And you can't get {disfmarker} you've got your handset that works fine, but you can't get the battery anymore for that type of phone,
  Marketing: Mm. Mm.
  Project Manager: because the phones have moved on, things like that.
  Marketing: Or there isn't a cover to fit it or whatever,
  Project Manager: Yes.
  Marketing: yeah.
  Project Manager: It's madness. Um {disfmarker}
  Marketing: See I think {disfmarker}
  Project Manager: In closing {disfmarker} There we go.
  User Interface: {gap}
  Industrial Designer: {vocalsound}
  Project Manager: Um {vocalsound} our costs are below budget with recommendations that they {disfmarker} the budget be increased, but I think {disfmarker} I don't know, d what do you think? Do you think that's takes into account um overheads like us being well paid kind of a thing? And the heating for the building, do you think our budget includes everything, all the costs that are going out?
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Well.
  Marketing: I think it was just the produc uh just the production cost of the phone.
  Industrial Designer: I think that was just the the physical.
  Project Manager: So it looks {disfmarker} well it looks like it's gonna be fifty percent profit, you've still got all of the overheads to come out of that.
  Industrial Designer: Yeah.
  Marketing: Mm-hmm.
  Project Manager: So maybe increasing it, you would also have to increase the price that it's sold at.
  Industrial Designer: Yeah.
  User Interface: Maybe fifty percent more.
  Project Manager: But I think {disfmarker} but you were saying that that's quite {disfmarker}
  Industrial Designer: Yeah, I think {disfmarker} yeah I don't {disfmarker} from the market research.
  Marketing: But I think in the remit that we were given, it was very specific. I think we've done what we were required to do,
  Project Manager: Hmm.
  Marketing: and I think there'll have to be another project team or a new project for us to look at at those kind of things. I don't think that's something we have to look at and find a way of raising the cash for.
  Project Manager: Yeah.
  Industrial Designer: No. Yeah, it was {disfmarker}
  Marketing: I think we've done very well to get within budget
  Project Manager: Mm.
  Marketing: and it still makes such an innovative item
  Project Manager: Yeah.
  Marketing: that I think people are really gonna want.
  User Interface: Yeah.
  Project Manager: It's a shame it won't ever get made. {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: I know.
  User Interface: Who knows?
  Project Manager: Maybe it will.
  Marketing: Maybe it will. Maybe they are gonna steal our ideas
  Project Manager: Maybe someone'll r run down and patent it.
  Industrial Designer: I it's top secret. Um it's it is it's a conspiracy going on here. That's what it is.
  Marketing: and sell it. {vocalsound}
  User Interface: {vocalsound}
  Project Manager: Um the project has been evaluated well and truly.
  Marketing: {vocalsound}
  User Interface: Yeah.
  Project Manager: Um and we've got the meeting survey and questionnaire.
  Marketing: Mm-hmm.
  User Interface: There's a final questionnaire.
  Project Manager: Oh, so we've got about fifty minutes to catch up with {vocalsound} {vocalsound} everything that I fell behind with,
  Industrial Designer: {vocalsound} {vocalsound} In your {disfmarker}
  Project Manager: so I'll be delegating in my um role as Project Supervisor,
  Industrial Designer: yeah. {vocalsound}
  Project Manager: so good luck.
  User Interface: Celebration, you didn't talk about that.
  Project Manager: I think the celebration is the twenty five pounds.
  User Interface: {vocalsound}
  Project Manager: Either that or we'll be dancing on the desks.
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: Oh.
  Marketing: Questionnaire.
  Industrial Designer: Okay. Is that it then?
  Project Manager: Um yeah, just the last, I think.
  Industrial Designer: Awesome.
  Project Manager: {vocalsound} I think I've got minutes for two of the meeting and the last thingy.
  Marketing: Questionnaire done. Oh, I didn't have to rate you on how much you influenced the meeting this time.
  Industrial Designer: Was that not the questionnaire for the {disfmarker} how you felt you'd done in your thing?
  Marketing: Oh, right.
  Industrial Designer: I don't think.
  Marketing: But do we not sometimes evaluate in these meetings too?
  Industrial Designer: Yeah, the the s
  Marketing: Yeah.
  Industrial Designer: yeah. I think {disfmarker} yeah, questionnaire seven was the one I did just before the meeting.
  User Interface: Yeah.
  Industrial Designer: Mm.
  Project Manager: I just got con