input: What did the group think about the reduction of production costs?
  User Interface: That's the same as uh on the top of it uh with the the round uh button.
  Industrial Designer: Like this one.
  User Interface: But uh we don't uh we don't uh {disfmarker} we do think it's um well {disfmarker} what if with ease of use, w which prefers the {disfmarker} which the the customer of the user prefers.
  Industrial Designer: It's important. Uh I think th this is device which which has a learning curve. Um novice users u use this device as uh normal users use uh a c a remote control. And after a while they start to develop uh some skills in the the voice recognition functions, and then they will not use this dial as often. But other users who are new to this device need something like that.
  Project Manager: Okay.
  Industrial Designer: They n they need to understand what {disfmarker} uh how to change channels and uh change the volume, so it's easier for them
  Project Manager: Could could I see the scroll bar as uh as as a sort of shortcut? A a and the voice recognition as well,
  Industrial Designer: Yeah, maybe so. Yes, it's {disfmarker}
  Project Manager: th maybe you could uh could uh {disfmarker}
  Industrial Designer: Well, it's it's it's another approach, it's more that our um {gap}. {vocalsound} There are there are many ways of doing uh things uh on such a device.
  Project Manager: {vocalsound} Yeah.
  Industrial Designer: It's it's quite easy.
  Project Manager: Okay. Okay, good. And and the case is is rubber?
  Industrial Designer: Yes, rubber?
  Project Manager: And the buttons?
  User Interface: {vocalsound} Plastic or rubber.
  Industrial Designer: {vocalsound} There are plastic or rubber.
  User Interface: Well,
  Project Manager: Okay,
  User Interface: yeah.
  Project Manager: and uh the colouring?
  Industrial Designer: Uh yellow with uh
  Project Manager: {gap} with with grey or black.
  Industrial Designer: grey or black or something like that. Whatever cost uh cost uh the least. {vocalsound}
  Project Manager: {vocalsound} Okay,
  User Interface: {vocalsound}
  Project Manager: we'll we'll come to that later. Um
  Industrial Designer: {vocalsound}
  Project Manager: okay. Anything else to add or {disfmarker}
  Industrial Designer: No. {vocalsound} Uh maybe we should uh think about these buttons.
  Project Manager: Yeah.
  Industrial Designer: {vocalsound} But {disfmarker}
  Marketing: Well, you could use two of them to programme the um channels on the two channel button,
  Industrial Designer: Yes, but it {disfmarker}
  Marketing:'cause you have to assign two channel {disfmarker} new channels.
  Industrial Designer: but these are tasks that are only executed once, I think.
  Project Manager: M uh yeah.
  Industrial Designer: Or not?
  Project Manager: M m but maybe you do want a programme button to uh for example activate the voice recognition, or train the voice voice recognition.
  Marketing: You {disfmarker}
  Industrial Designer: Well okay. Okay, yeah, that's right. Or something li like that.
  User Interface: And a button for disabling the voice recognition.
  Project Manager: Yeah al although by pressing the button for I n don't know two, three seconds, you could also say it {disfmarker} you'd disable it with a little beep and and {disfmarker}
  Industrial Designer: Yes.
  User Interface: Yeah.
  Project Manager: but o okay, that that's not really really important.
  User Interface: {vocalsound} That's the basic idea, yeah. Of our prototype.
  Industrial Designer: {vocalsound}
  Project Manager: The basic {disfmarker} okay. Okay. Um you thought of some evaluation crit criteria?
  Marketing: Yes.
  Project Manager: Okay.
  Marketing: Uh my name is not name
  Project Manager: {vocalsound} You are nameless. {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: but {disfmarker}
  User Interface: {vocalsound}
  Marketing: Uh well, I used the {gap} {disfmarker} the uh {gap} documents. And these uh were the most important criteria.
  Industrial Designer: {vocalsound} Is it spongy? {vocalsound}
  Marketing: It should be. {gap} {disfmarker} {vocalsound} yeah,
  Project Manager: {vocalsound}
  User Interface: {vocalsound}
  Marketing: that's uh how the fashion guys uh state it. Fancy look and feel. So {disfmarker}
  User Interface: So just walk through it step by step. I mean, is it fancy, everything {disfmarker} I believe uh I believe it's fancy. {vocalsound}
  Marketing: Uh well appar
  Industrial Designer: I believe it's fancy too.
  Marketing: Yeah, but apparently uh we shouldn't evaluate yet.
  Project Manager: No.
  User Interface: Oh, sorry.
  Marketing: So {disfmarker}
  Project Manager: Okay, so
  Industrial Designer: Okay.
  Project Manager: this {disfmarker} these are the cr uh the criteria.
  Marketing: Yeah, I think these are the most important criteria.
  Project Manager: Okay, well {disfmarker}
  Marketing: So uh
  Project Manager: the then we'll switch to my presentation. Um {disfmarker}
  Marketing: that's about it.
  Project Manager: The production costs. The costs are not under {disfmarker} Can I {disfmarker} {vocalsound} Um this is the {disfmarker}
  User Interface: Twenty two.
  Project Manager: Yeah, it's it's w way above um uh above the the the twelve Euro fifty.
  User Interface: Yikes.
  Project Manager: And what makes it very expensive is uh for example the solar cell. So I guess we should skip that,
  Industrial Designer: Well it's very expensive.
  Project Manager: because it's not that important.
  Industrial Designer: Okay.
  User Interface: Why does the price and and the s oh, one uh exa
  Project Manager: Yeah, the the price, the the number of items and the the sum.
  User Interface: yeah. The number of uh {disfmarker} yeah.
  Industrial Designer: {vocalsound} Okay.
  Project Manager: Um well, this is what I would call our luxury model. Um if you would {disfmarker}
  User Interface: And and does it {disfmarker}
  Project Manager: if you look at the uh w w w what we could do to make it more um {vocalsound} to make it {vocalsound} just between the twelve Euro fifty, um then I did the following changes. Twelve Euro forty cents I came up with by leaving out the solar cells, um by not using the voice recognition feature,
  Industrial Designer: Mm-hmm.
  Project Manager: because it's uh it's a four Euro uh addition to the price.
  Industrial Designer: Mm-hmm.
  Project Manager: Um {disfmarker} Yeah, I believe {disfmarker} Uh, push-button, well {disfmarker} {vocalsound} It makes it the thirteen {disfmarker} yeah. Push-buttons are {disfmarker} buttons are are not the most expensive, but do add extra cost.
  Industrial Designer: Hmm.
  Project Manager: So um {disfmarker} yeah, th this design is not um within our price model.
  Industrial Designer: Okay.
  Project Manager: Um {disfmarker}
  Industrial Designer: But I'm afraid it's not complete. Because we use spec uh specic uh special materials, the last item. And you have not added one item there.
  Project Manager: Yeah.
  Industrial Designer: So it's c way too expensive.
  Project Manager: It's still too expensive, yeah. Um {disfmarker}
  User Interface: But that's that's only for the buttons.
  Project Manager: I I guess if we leave the {disfmarker} if we leave this one out, um {disfmarker}
  User Interface: So the button we can use plastic.
  Project Manager: oh. {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: And uh maybe not use the special form.
  User Interface: And the pla uh {disfmarker} And a plastic b just plastic buttons, a plas uh instead of rubber.
  Industrial Designer: But it {disfmarker}
  Project Manager: {vocalsound} It becomes a very dull remote control, I know.
  Industrial Designer: Yes.
  Project Manager: But it's the board decision. Um {disfmarker} And um {disfmarker} yeah.
  Industrial Designer: Well, b basically it {vocalsound} {disfmarker} when when this is our only option, we should even consider changing the casing, because I think there's very little added value in uh an enhanced case with these dull functions.
  Project Manager: Yeah. Yeah, I know. Maybe we should look at an {disfmarker} uh focus on another uh {disfmarker}
  Industrial Designer: So {disfmarker} Type of m maybe another market segment.
  Project Manager: Yeah, m uh maybe not not all that fancy, but just way way more easy uh uh um basic
  Industrial Designer: Yeah.
  Project Manager: and uh m maximise the profits
  Industrial Designer: Yes.
  Project Manager: and um {disfmarker}
  Industrial Designer: That's {disfmarker} maybe that's better. {vocalsound}
  Project Manager: Yeah.
  Industrial Designer: Maybe we could uh {disfmarker} we should go for straight and simple,
  Project Manager: Yeah.
  Industrial Designer: but that's not what uh has been asked.
  Project Manager: I know, I know.
  Industrial Designer: So we should kick the board's uh {vocalsound} {disfmarker} Well {disfmarker}
  Project Manager: {vocalsound} Yeah. Although I think we {disfmarker} yeah, but we could still make uh a remote control that ap uh um applies um more to young people uh by giving it another colour already.
  Industrial Designer: Hmm.
  Project Manager: Um so it is possible to make uh uh a device that attracts a little bit more to young people.
  Industrial Designer: Yes.
  Project Manager: Um but uh I agree it's it's not a fancy high-tech uh device. Definitely not, no. {vocalsound} It's not that innovative.
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Project Manager: Or however you s pronounce that.
  User Interface: Yeah, too bad. {vocalsound}
  Project Manager: Um so, okay. {vocalsound} Um {disfmarker} Oh,
  Industrial Designer: {vocalsound}
  Project Manager: this is the wrong one. So uh that means redesign. {vocalsound} We do not have the time o uh now to to redesign the product.
  User Interface: Mm-hmm.
  Project Manager: Um {vocalsound} but we can evaluate the process and um uh uh the satisfaction on how things went. Um I'm not sure if we need to evaluate uh the device first. I guess {disfmarker}
  Marketing: Um well, since we're not gonna manufacture it anyway {disfmarker} {vocalsound}
  Project Manager: Yeah. {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: Yeah, that's true.
  Industrial Designer: Well, maybe it's good to do it anyway, because if we evaluate it, we we can also determine if our objectives are good.
  Project Manager: We l we can learn. Yeah. Yeah. I agree.
  Industrial Designer: So {disfmarker}
  Project Manager: Well {disfmarker}
  Industrial Designer: Is it fancy? {vocalsound}
  Project Manager: I d it is it is {disfmarker} {vocalsound}
  Marketing: Uh {disfmarker}
  Industrial Designer: {vocalsound}
  Marketing: Yay. Is it? Is it fancy?
  Project Manager: Yeah, I think so.
  User Interface: Um the yellow rubber, I think so.
  Industrial Designer: I think so.
  Project Manager: {vocalsound} You like the rubber, uh Roo. {vocalsound}
  User Interface: {vocalsound} I'm into it. {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: So uh one?
  Project Manager: Yeah.
  Industrial Designer: But it's not that fancy.
  Project Manager: No, I'll I'll I'll give it a two.
  Industrial Designer: I mean I think uh {disfmarker} I think it would have been more fancy if we used the titanium housing {disfmarker} the casing. It would be even more {disfmarker}
  Project Manager: You like tita {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: oh, you really like titanium. I'm I'm into it. {vocalsound}
  Marketing: {vocalsound}
  Project Manager: That's a flavour as well.
  User Interface: {vocalsound}
  Industrial Designer: It has flavour. Yes, that's right. {vocalsound} You should taste it. {vocalsound}
  Project Manager: {vocalsound} Right. Um {disfmarker}
  User Interface: {vocalsound}
  Project Manager: Yeah, I know,
  Marketing: Is it uh {disfmarker}
  Project Manager: but but it {disfmarker} but that's fancy in the way um {disfmarker} {vocalsound} I mean fancy has has a lot of {disfmarker}
  Industrial Designer: It has to do with fashion, I guess.
  Project Manager: Yeah.
  User Interface: It's trendy trendy, fun {disfmarker} {vocalsound}
  Industrial Designer: So do {disfmarker}
  Marketing: And w
  User Interface: yeah.
  Marketing: yeah, w what they want {disfmarker} wanted was uh colours and soft materials.
  Project Manager: Yeah.
  Marketing: So in that way {disfmarker} It {disfmarker} it's fancy.
  Project Manager: It applies. It {disfmarker} yeah.
  User Interface: Well, just {vocalsound} give it a two.
  Industrial Designer: Okay.
  Project Manager: Yeah.
  Industrial Designer: Yes.
  User Interface: It's not the ultimate uh fancy two, but {disfmarker}
  Industrial Designer: I think I th I think it would have been {disfmarker} I would have think {disfmarker} uh it could have been more fancy by using the double-curved case. It would have been even more fancy, but we decided not to, because if we use a double-curved case, we could not use solar.
  User Interface: Yeah, but that's sti that's uh {disfmarker}
  Industrial Designer: So {disfmarker}
  User Interface: {vocalsound} Looking at the user uh needs, we only uh don't {disfmarker} we don't have the double-curved case. We w we do have uh the rubber, we do have the colours. That's two out of three. So I believe uh we are close uh to two.
  Industrial Designer: Yes.
  Project Manager: Yeah, I I agree.
  Industrial Designer: Yes, I agree too. It's okay. We did {gap} {disfmarker} yes, we did good.
  Marketing: Okay, and uh was it innovative?
  User Interface: {vocalsound}
  Project Manager: Well,
  Marketing: {vocalsound}
  Project Manager: with the voice recognition feature and uh {disfmarker}
  User Interface: But that's not in it. Ov or can we {disfmarker}
  Marketing: Yep.
  Project Manager: No, we are evaluating this this uh design now. This prototype.
  Industrial Designer: Well, let's let's {disfmarker} this product.
  User Interface: Okay.
  Industrial Designer: So I I I think it is. I think it's innovative.
  Project Manager: Yeah.
  User Interface: {vocalsound} And the scroll uh wheel. The solar {disfmarker} not many remotes have the solar, I think.
  Industrial Designer: No. It could have been a little bit more innovative u by using the kinetic uh energy source, but it's it's way too {disfmarker}
  Marketing: Yeah, and uh {disfmarker}
  Project Manager: That would have been a thrill.
  Industrial Designer: yes, but {disfmarker}
  Marketing: So uh also a uh two?
  Industrial Designer: I think uh it's a two.
  Project Manager: Yep.
  Marketing: Is it easy to use?
  Project Manager: I'm not sure. {vocalsound} I'm not sure.
  User Interface: Yeah.
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  User Interface: Well yeah, the voice recognition of course is hard to learn, I think. Well, hard {disfmarker} it's not for the for the e for the elderly. They won't use it.
  Industrial Designer: {vocalsound} Well, but there are two parts in this remote control. What you see here is is the basic part. Everybody can use it, so that's easy to use.
  Project Manager: Yeah.
  Industrial Designer: That's for a novice user. When you have a more advanced, elaborate user, well, such a user really would like to explore all these additional functions. So in that in that way it is advanced,
  Project Manager: Yeah.
  Industrial Designer: and I think it's easy to use for for both uh types of users.
  User Interface: I think {disfmarker} I think a three.
  Industrial Designer: So uh {disfmarker} It's maybe {disfmarker} it's not very uh easy for {disfmarker}
  User Interface: {vocalsound} Wouldn't give it more.
  Project Manager: Uh I'm doubting {disfmarker} doubting as well. Um {disfmarker}
  Marketing: Well the p the most important function is easy to use. The the zapping, channel switching, volume. But the more advanced functions are probably a bit harder.
  Project Manager: Okay. Uh two or three? Three? Wha wh what would be your guess? I mean ease of use um does not only apply to the most basic functions.
  Industrial Designer: Okay.
  Project Manager: It's the uh it's it's overall. Is the device easy to use?
  Industrial Designer: Yeah, that's right. You're right in that, but I {gap} {disfmarker} I guess uh an advanced user will will find the voice recognition function easy to use,
  Project Manager: Yeah.
  Industrial Designer: because he is already {disfmarker} he or she is already an advanced user.
  Project Manager: Yeah.
  Industrial Designer: So {disfmarker}
  Project Manager: Um {disfmarker} Okay.
  Industrial Designer: After all, I think {disfmarker} personally I would give a two. But {disfmarker}
  Project Manager: Uh Roo, a three?
  User Interface: Yep.
  Project Manager: Ruud?
  Marketing: Good question. Uh I'll go uh for the two.
  Project Manager: Okay. {vocalsound}
  Marketing: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: So, it's two, two and three. Two threes. So that's ten.
  Project Manager: So I could make it e easy?
  User Interface: If you make it a four it will be three in general.
  Industrial Designer: So that's w No, two and a half.
  User Interface: If he makes it a four. Not a three.
  Industrial Designer: Six and four. Six and four is ten. Divided by four is two and a half. So {disfmarker}
  User Interface: Darn. Nee.
  Industrial Designer: Yes. {vocalsound}
  Marketing: Hmm? Huh?
  Project Manager: Roo. {vocalsound}
  User Interface: A seven, a three {disfmarker} {vocalsound} No.
  Marketing: Yeah. I yeah {gap}.
  User Interface: A four and a three together.
  Industrial Designer: {vocalsound} Four?
  User Interface: Yeah, you have a two, he has a two. Three?
  Marketing: Yeah,
  Industrial Designer: Two?
  Marketing: two, two, three {disfmarker}
  Project Manager: No,
  User Interface: And a three?
  Project Manager: I haven't said anything yet.
  User Interface: Nee. I know.
  Marketing: No. {vocalsound}
  Project Manager: Okay, but if I would say a three, then it's six, and four is ten. Divided by four is two point five.
  Industrial Designer: Divided by four.
  User Interface: Yes. So if you want to have the conclusion as a three {disfmarker} three. Then you would make a four. If you fill out a four {disfmarker} {vocalsound} {vocalsound}
  Project Manager: But I'm filling in a three.
  Industrial Designer: That's not even {disfmarker}
  Project Manager: Does it {disfmarker} will {disfmarker} so it will be a two point five.
  Marketing: {vocalsound}
  Industrial Designer: But that's not possible to fill in,
  Project Manager: Yes, it is.
  Industrial Designer: so we have to round it. {vocalsound}
  Marketing: {vocalsound} Is it easy to find? {vocalsound}
  Project Manager: {vocalsound} I have a veto. {vocalsound} Exactly. It's not about the content, it's about {disfmarker} okay, um is it easy to f Yeah, definitely.
  User Interface: Yeah,
  Industrial Designer: Yes.
  User Interface: we haven't re uh re uh really worked it out, but you c you can you can just say find and he repeats find.
  Industrial Designer: It it most definitely is {disfmarker} it's very easy.
  Project Manager: Yeah, or beeps or {disfmarker} yeah.
  User Interface: Yeah, but that's the that's the the basic idea of the the speaker uh {disfmarker}
  Industrial Designer: Yes. Maybe {disfmarker} Uh I I think I think {disfmarker}
  Project Manager: I'm here, I'm here. {vocalsound}
  Industrial Designer: something like that. Maybe you have to uh programme it once, so to that l respond to uh a certain word or a certain sentence, something like where are you, and then it will sing I'm here. So something like that.
  Project Manager: Yeah. Yeah.
  User Interface: But even without it {disfmarker}
  Project Manager: Yeah.
  Marketing: {vocalsound}
  Project Manager: Well, I uh {disfmarker}
  Industrial Designer: So, I th
  Project Manager: we should not uh stay too long on this subject uh because of the time, but I personally give it a one.
  User Interface: Yeah.
  Project Manager: Um Sebastian?
  Industrial Designer: {vocalsound} Yeah, me too.
  User Interface: Me too.
  Marketing: Yeah, I agree.
  Project Manager: Right, well. The feel of the remote control is spongy. Well, uh
  Marketing: {vocalsound}
  Project Manager: it can't be more spongy. So {disfmarker} {vocalsound}
  Industrial Designer: Well, it can be. There are cases um in which the outside casing is {disfmarker} um can be {disfmarker} uh how d how do you prono is is moldable.
  User Interface: Was it one of our options?
  Industrial Designer: No, it's not one of our option,
  Marketing: No. Uh
  Project Manager: No okay, but but
  User Interface: So, in the in {disfmarker}
  Industrial Designer: but when you look in the market, when you look {disfmarker}
  Marketing: this this was a most spongy option. {vocalsound}
  Project Manager: for the options given, it's the most spongy one.
  Industrial Designer: Uh yes,
  User Interface: Yeah.
  Industrial Designer: but that's not that's not uh what they are talking about, I think. Because we compare all these uh characteristics {disfmarker} characteristics with uh market {disfmarker} uh with with the real market.
  Project Manager: Yeah. Yeah.
  Industrial Designer: So there are uh remote controls out there which are a lot more spongy. They're out there. {vocalsound}
  Project Manager: {vocalsound} They're out there. {vocalsound}
  User Interface: {vocalsound} But I think in this case in this case we've done the best we could.
  Marketing: {vocalsound}
  Project Manager: Yeah.
  Industrial Designer: Yes, but it's not good enough,
  Project Manager: {vocalsound} I'll give it a one.
  Industrial Designer: so it's a two.
  User Interface: {vocalsound} {vocalsound} I wan I'll take one.
  Industrial Designer: You take one? What do you give it?
  Marketing: Well yeah, it depends,'cause it's the most spongy we could {disfmarker}
  Project Manager: Yeah, I know, but you have to name a fig uh a number. {vocalsound}
  Marketing: but {disfmarker} yeah.
  Project Manager: Because we need to go on {disfmarker} in {disfmarker} for the time.
  Marketing: Well, if I give it a one there'll be one hell of a calculation.
  User Interface: It will be a one. {vocalsound}
  Marketing: So I'll just give it a two and make this a one point five.
  Industrial Designer: No no no. Uh I'll I'll change it, I'll make it m my my mark will be a four. {vocalsound}
  Project Manager: {vocalsound} You are {disfmarker}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: okay.
  User Interface: {vocalsound}
  Project Manager: The remote control offers enough features.
  User Interface: {vocalsound}
  Project Manager: Well, Ruud, what what do you think about it?
  Marketing: Well, the basic layout doesn't offem {disfmarker} offer much, but the voice recognition could add a lot. So {disfmarker}
  Industrial Designer: {vocalsound} Basically it's it's completely programmable.
  Marketing: Yeah, depends.
  Project Manager: Yeah.
  Industrial Designer: You can add very m much functionality by uh using the voice recognition mode.
  Project Manager: Yeah, I know.
  Industrial Designer: So it's quite advanced.
  Project Manager: What what we didn't talk about is um uh {disfmarker}
  User Interface: Yeah, but {vocalsound} it ha doesn't has the digits. I believe it's {disfmarker} If you uh ask yourself it offers enough features, I don't I don't think it is {disfmarker} it has all the features um a normal remote has.
  Project Manager: I think it has.
  Marketing: Uh depends on what you uh implement in the speech feat
  Project Manager: Yeah. Bec because you can um {disfmarker} we didn't talk about it, but you do have uh remote controls that are able to adapt another signal. So,
  Industrial Designer: Yes.
  Project Manager: you place a a regular uh remote control in front of the other one, hit the one or the two or the three, whatever, and it r records the uh the um {gap} {disfmarker} the the signals.
  Industrial Designer: Has uh the signals sent to it.
  User Interface: Yeah.
  Marketing: Signal.
  Project Manager: So you could uh uh uh enter any comment you like, as long it's able to {disfmarker} as long as our device is able to reproduce the infrared signal. So I think th this uh this is uh a a remote control with a very high level of features.
  Industrial Designer: Absolutely.
  Project Manager: Although there are i a few buttons, but the inside is is quite uh advanced.
  Industrial Designer: Yes. But that {disfmarker} that's its power, I guess, because uh a regular programmable uh remote control contains, well, uh really a lot of buttons. At at least uh forty buttons.
  Project Manager: Yeah. Yeah.
  Industrial Designer: So it's it's quite s complicated to get uh to get used to. And this is quite s simple.
  Project Manager: Yep.
  Industrial Designer: You can use your voice to to programme it. It's {disfmarker}
  Project Manager: Yeah. Okay, um let's give it a number. I'll give it uh a one. For for the {disfmarker} for this t uh type of market, I think it's a one.
  User Interface: I'll give a two.
  Industrial Designer: {vocalsound} Yeah, I'll give it a one.
  Marketing: Um I think think a one,'cause {gap} v with a voice recognition you could add anything you want, so that's like um {disfmarker}
  Industrial Designer: Yes. I I've {disfmarker} I think we've uh succe succeed in in developing a product that's actually quite good, but not for this kind of market, and not for this kind of price.
  User Interface: {vocalsound} {vocalsound}
  Project Manager: Yeah.
  Industrial Designer: So {disfmarker}
  Project Manager: So high quality, low acceptance.
  Industrial Designer: Hmm.
  Project Manager: The product is is is uh b high qua uh has a high quality and and is uh advanced. But {vocalsound} whether or not our clients are are um willing to pay twenty five Euros for this kind of device is doub is {disfmarker} well, is not sure.
  Industrial Designer: Yes. Mm-hmm. Mm-hmm.
  Project Manager: D do you agree?
  Industrial Designer: Yes, I agree. I {disfmarker}
  Marketing: Maybe even because it doesn't look advanced.
  Project Manager: {vocalsound} Yeah. Maybe we should have a radar uh {vocalsound} function. {vocalsound}
  Industrial Designer: Yeah, okay.
  Marketing: {vocalsound}
  Industrial Designer: But {disfmarker} {vocalsound} Yes.
  User Interface: But we could {disfmarker} couldn't uh {disfmarker} what what's the selling price? Fifty?
  Project Manager: Twenty five Euros.
  User Interface: Uh twenty five. And costs were twelve fifty.
  Project Manager: Yeah.
  User Interface: But even now, if only our production costs w {vocalsound} uh were exceeded the double, Think. Production cost was {disfmarker} were t uh was twenty two?
  Project Manager: Mm-hmm.
  User Interface: So uh {gap} selling price uh would be uh {disfmarker}
  Industrial Designer: M about fifty Euros.
  User Interface: yeah.
  Industrial Designer: That's quite ex
  User Interface: That's price, but w w
  Industrial Designer: well, it's not it's not very expensive for a remote control that that has this functionality.
  User Interface: No. An original remote control of any T_V_ kind, uh a Phillips remote control, y you pay uh {disfmarker}
  Industrial Designer: Yes, it's more than fifty Euros. It's quite expensive, yes.
  User Interface: Yeah, I kn I know uh from a few years ago, it it it costed hundred Gilders.
  Project Manager: Bu but {disfmarker} well {disfmarker} yeah, I know, but you're paying for th for the brand, because there are uh remote controls which control your stereo, television, D_V_D_, C_D_ player, for under twenty five Euros.
  Industrial Designer: Yes. Yes, but you can you c Yes, but you can learn this thing, all these functions.
  Project Manager: Yeah.
  Industrial Designer: And it's easier to use because those uh remote controls don't offer voice recognition
  Project Manager: {gap}.
  Industrial Designer: and this one does.
  Project Manager: Yeah.
  Industrial Designer: So I think it's worth its price.
  Project Manager: Okay. Um you had an overall rating. Um {disfmarker}
  Marketing: Yeah, but uh {vocalsound} with these ratings uh
  Project Manager: That's counting.
  Industrial Designer: Well, it's it's about one point five. Something like that.
  Marketing: should be about one point s seven,
  User Interface: Four six seven eight.
  Marketing: yeah.
  Project Manager: Okay.
  User Interface: Nine divided by six.
  Project Manager: Okay. Um we'll go further on with the the rest of the evaluation. About the project itself, not about the product. Um {disfmarker} What did you think about uh the process, the project process? Ruud?
  Marketing: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: {vocalsound} Try to translate that. {vocalsound}
  Industrial Designer: Well {disfmarker} {vocalsound}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  User Interface: Hmm. {vocalsound}
  Project Manager: Any any other {disfmarker} Uh, Roo?
  User Interface: Yeah, I think uh {disfmarker}
  Industrial Designer: Well, I think {disfmarker}
  Marketing: Ye
  Project Manager: {vocalsound} Roo. {vocalsound}
  User Interface: {vocalsound} The process was good.
  Industrial Designer: {vocalsound}
  User Interface: But w um we weren't aware of the prices of the costs.
  Project Manager: Yeah.
  User Interface: And and that was the the big deal. I if we knew that before, we c we could have made
  Industrial Designer: Mm. Actually, we had {disfmarker}
  User Interface: the the choice between {gap} what {disfmarker}
  Project Manager: Better decision.
  Industrial Designer: Yes.
  User Interface: yeah.
  Industrial Designer: We had we had too little information actually.
  Project Manager: Yeah.
  Industrial Designer: So {disfmarker} And uh um the the the {disfmarker} well, looking at room for creativity, there was w way too {disfmarker} the the choice of components was way too narrow.
  Project Manager: Less. Yeah.
  Industrial Designer: So there was not really a process of uh {disfmarker}
  Project Manager: So we could we we could be {disfmarker} we could've been creative. But um it was tempered by the choice of components and the the price.
  Industrial Designer: Well {disfmarker} Yes.
  Marketing: The prices.
  Industrial Designer: Well, in the first meeting we we already were very creative.
  Project Manager: Yeah.
  Industrial Designer: We we thought of possibilities {vocalsound} who are not possible uh with the the current uh offer of uh manufacturing components. So {disfmarker}
  Project Manager: Yeah.
  Industrial Designer: We're tempered by that, yes.
  Project Manager: Okay, Roo? Any other thoughts on that?
  User Interface: No, no.
  Project Manager: Ruud?
  Marketing: I agree.
  Project Manager: You agree, okay. Uh leadership.
  User Interface: Fantastic. {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: {vocalsound} Okay, Roo's on for his promotion. {vocalsound}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: Yeah, {gap} okay.
  Project Manager: Okay.
  Industrial Designer: I think we're a good team.
  Project Manager: I think so too, it's it's it's uh of course a laboratory environment. I missed it um to be able to contact you in between and uh say uh, hey Roo uh {gap}. {vocalsound} Um {disfmarker}
  User Interface: Yeah.
  Industrial Designer: Yes.
  Marketing: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Well, I tried once, but that was not allowed. {vocalsound}
  Project Manager: Yeah. {vocalsound} So um {disfmarker}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: Yeah, but but si uh w w w {gap} {disfmarker} when taken in account the the situation, uh I think we performed pretty well.
  Industrial Designer: I think so too.
  Project Manager: Yeah. Um
  User Interface: Yeah.
  Project Manager: the means, the SMARTboard, the digital pen. Did you like'em?
  Industrial Designer: {vocalsound} Uh. The digital pen was okay, but SMARTboard was really bad.
  User Interface: Yeah.
  Project Manager: Because of the response
  Industrial Designer: It {disfmarker} it's {disfmarker}
  Project Manager: or {disfmarker}
  User Interface: Response
  Industrial Designer: The response is very slow
  User Interface: and {disfmarker}
  Industrial Designer: and the possibilities are very limited. It's not accurate.
  Project Manager: Okay. Uh {disfmarker}
  User Interface: Uh it it has {disfmarker} yeah. Yeah, it's not accurate. The p the pointing of the pen is not um the place where it it writes its {disfmarker} um uh where it uh {disfmarker}
  Marketing: Draws.
  User Interface: Yeah, where it draws. It's uh {disfmarker} the drawing on on the b on the board is {gap} r right from the pen.
  Project Manager: Okay, so
  User Interface: So uh {disfmarker} {vocalsound}
  Project Manager: it it had to be um better aligned, or what's the word?
  User Interface: You to take in account that your {disfmarker} you m
  Project Manager: Uh yeah.
  User Interface: yeah uh {disfmarker}
  Industrial Designer: Maybe it's {disfmarker} it needs to be calibrateds.
  User Interface: It's too slow {disfmarker}
  Project Manager: It it was calibrated just before this meeting. Uh the one before, the third meeting.
  Industrial Designer: It is?
  Project Manager: So uh it's not the calibration,
  Industrial Designer: Okay.
  Project Manager: it's the thing itself, I think.
  User Interface: Hmm.
  Industrial Designer: Okay.
  Project Manager: Uh Ruud, w uh did you use the pen a lot? Or not at all?
  Marketing: No.
  Project Manager: Not at all.
  Marketing: Not really.
  Project Manager: Okay. I thought it was quite a handy uh thing,
  Industrial Designer: I I think so too.
  Project Manager: although I would like to see um O_C_R_.
  User Interface: Yep.
  Industrial Designer: Yes. Yes.
  User Interface: If it has O_C_R_ {vocalsound}, uh I think uh I would use, but uh I I just uh took notes for myself and and and that's it.
  Project Manager: Yeah.
  User Interface: It w it w yeah. It was necessary for me to uh {disfmarker}
  Project Manager: To digitise them.
  User Interface: Yeah, because if I want something on the computer, I just type it.
  Project Manager: Yeah.
  User Interface: I type faster than I write.
  Industrial Designer: Mm-hmm.
  Project Manager: Yeah.
  User Interface: So {disfmarker}
  Industrial Designer: But I think it's a great solution for uh for uh a known problem, uh writing down some notes, some some inf uh information, and then um forgetting your notebook somewhere and losing all that information.
  Project Manager: Yeah.
  Industrial Designer: Because you have everything in one place and it's quite easy quite easy {disfmarker} it's it's possible to make this information digital and share it with others in a quite easy way.
  Project Manager: Yeah.
  Industrial Designer: I think it's a good product. I only think it's th the the shape of the pen is too big.
  Project Manager: Yeah.
  Industrial Designer: It's not quite uh ergonomic. Eco ergonomic.
  User Interface: Economic.
  Project Manager: I know.
  User Interface: {vocalsound}
  Project Manager: Yeah. Okay. Um {disfmarker} What w Uh Ruud, what did you think about the SMARTboards?
  Marketing: Oh, I only use it to draw a rabbit,
  Project Manager: Yeah. Okay, you can't really decide. No.
  User Interface: {vocalsound}
  Marketing: so {disfmarker} {vocalsound} can't say much about it.
  Project Manager: I missed a feature to easily select uh a slide and uh distribute it to the laptops. I think that would be very easy if you could say okay, I want to use this for my own work or my own presentation further on or {disfmarker}
  User Interface: Yeah.
  Industrial Designer: Yes.
  Marketing: No, or the other way around.
  Project Manager: Or the other way around, that you could show {disfmarker} but m
  Industrial Designer: Yes, yes.
  User Interface: But y you can {disfmarker}
  Industrial Designer: That's quite what PowerPoint does.
  Marketing: Yeah.
  Project Manager: I know.
  User Interface: if you save this image, you can open it in your shared work folder.
  Project Manager: I know, but {disfmarker}
  User Interface: So it's almost {disfmarker}
  Project Manager: I know, but we couldn't use that feature,
  User Interface: yeah.
  Project Manager: so I missed it.
  User Interface: Yep.
  Project Manager: We weren't able to do that. At least the {disfmarker} um I wasn't explained how to do such a th
  User Interface: Mm-hmm. {gap}. A and the function of of filling an an uh an oval or an an object.
  Industrial Designer: An object, yes. Yes.
  User Interface: I it's not possible {disfmarker}
  Industrial Designer: The drawing cap capabilities are very limited.
  User Interface: yeah.
  Project Manager: Okay.
  Industrial Designer: And and uh w you were {disfmarker} when you're using uh Windows, you're used to a certain interface and certain buttons, uh which you can use for drawing.
  Project Manager: Yeah.
  Industrial Designer: And a lot of these buttons don't appear here. So it's {disfmarker}
  User Interface: Oh it looks like paint actually.
  Project Manager: Okay, so y it {disfmarker} it's not even as advanced as paint.
  Industrial Designer: Not not uh n not {gap} way.
  Project Manager: Yeah.
  Industrial Designer: {vocalsound} It's quite uh limited.
  Project Manager: Okay. Uh no. {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: Yeah, the project is evaluated. Um but, well, we need to redesign uh the product.
  Industrial Designer: Okay. Oh, very good, celebration.
  Project Manager: Celebrate
  User Interface: Great. {vocalsound}
  Industrial Designer: Pop uh pop up the champagne. {vocalsound}
  Project Manager: Okay. {vocalsound} Um
  User Interface: It was a privilege working with you. {vocalsound}
  Project Manager: you're dismissed. {vocalsound}
  User Interface: {vocalsound}
  Project Manager: No, I think we are uh ready.
  Industrial Designer: Okay.
  User Interface: To private rooms? {vocalsound}
  Industrial Designer: I see some action over there.
  Project Manager: Private room, Roo. That sounds quite scary.
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: Okay.
  Project Manager: No, let's find uh the way to {gap}. {vocalsound} {gap}.
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: {gap} uh we're done, we're finished, {gap} I believe. So, are there any more cycles in this process? I think not.
  Project Manager: I don't believe so. Well, maybe we'd {disfmarker} get an email. Thank you for your {disfmarker}
  Industrial Designer: But um how much time did we get for this meeting?
  Project Manager: Forty minutes.
  Industrial Designer: And how much time is left?
  Project Manager: A minute or or ten maybe. M
  Industrial Designer: Ten minutes.
  Project Manager: Yeah, ten or five.
  Industrial Designer: Okay. Okay.
  Project Manager: So, we can uh redesign our uh {disfmarker} Uh I would like to {disfmarker}
  Industrial Designer: {vocalsound} Well, I think we we we all know what the redesign should be. A simple, dull, uh one-coloured box.
  Marketing: And no added value. At all.
  Industrial Designer: No, it's it's just the same product that is already on the market.
  Marketing: So {disfmarker}
  Project Manager: Oh.
  User Interface: But you see the problem,
  Project Manager: Yeah.
  User Interface: y you can't continue your uh your line. Well, it's fluffy alright. {vocalsound} Spongy. A giraffe? {vocalsound} {vocalsound}
  Industrial Designer: What is that?
  Project Manager: Yeah. {vocalsound}
  Industrial Designer: It's a giraffe eating a {disfmarker} eating leaves from a tree.
  Project Manager: It's blue tongue.
  Marketing: In interesting design.
  Project Manager: Yeah. {vocalsound} This is a new model. But {disfmarker} {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: So you're actually promoting Bluetooth. Or blue tongue. {vocalsound}
  Project Manager: Blue tongue. {vocalsound}
  User Interface: {vocalsound}
  Marketing: {vocalsound} Oh uh it it does uh have a natural uh feeling.
  Project Manager: {vocalsound} It's spongy. {vocalsound}
  Marketing: So {disfmarker}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: Yeah. {vocalsound}
  Project Manager: {gap}. {vocalsound} That is uh {disfmarker} it's a new feature next to Bluetooth to um disable all Bluetooth devices. Um {disfmarker}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Blue tongue.
  Marketing: {vocalsound}
  User Interface: {vocalsound} Right.
  Industrial Designer: Okay. Let's wrap it up.
  Project Manager: Yeah, we're done here.
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: Gentlemen, thank you for your cooperation.
  Industrial Designer: Thank you Mister manager. {vocalsound}
  Project Manager: {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: Now, {vocalsound} let's have uh a bottle of champagne.
  User Interface: {vocalsound} {gap}. Leave it here.
  Project Manager: Yes.
  User Interface: That's alright. {vocalsound}
  Industrial Designer: {gap}.
  Marketing: {gap}.
  Project Manager: {gap}