text: Creating marketing buzz is essential to getting your online store or product launch off to a successful start. Launching an eCommerce store can be a nerve-wracking experience, but it won't be that daunting if you have a well-thought-out pre-launch strategy in place.
  72% of new products fail to meet their revenue targets. While other market forces may have a bearing on this statistic, you can mitigate their effects by implementing a great buzz marketing strategy to generate the hype your store needs at the very beginning. Building online buzz early is a powerful product launch strategy; it creates the necessary anticipation so that you’ll have customers waiting to make a purchase as soon as your store or product goes live.
  But, you need to back this up with a few things. You’ll need to ensure your product quality is beyond reproach, and have your distribution channels set up. And, you’ll also have to have a good fulfillment strategy in place. This is where Easyship can help.
  You can work with our experts in the lead-up to your store or product launch to build a shipping and return policy that will work for your store and your customers. You’ll also be able to use the platform to streamline your shipping process with automated rules and labels, and access to affordable courier services.
  Generating buzz marketing before a product launch takes time and effort; the same applies to an online store. But, that shouldn’t scare you off - it’s worth the effort! If you play your cards right - and use the right buzz marketing techniques - your online store (and product launches) will be successful. Here are a few tips to help you make your product go viral:
  When it comes to creating a lot of buzz marketing for your product launch, timing is everything. Here are the things you should keep in mind when thinking about how to go viral with timing.
  Social media is a powerful tool that can help you connect and communicate with your future customers. Here are several ways you can leverage social media to create buzz marketing for your online store before the product release.
  One of the best ways to build buzz marketing before a product release is to allow the excitement to build and rumors to swirl. You can create suspense with the following teasers.
  Another way to generate buzz marketing before the launch of your online store or product - or even to promote your brand - is through content marketing. You can achieve this with the following:
  After your product launch, it’s vital to measure the success of your product marketing campaigns and see the impact of your efforts. You can do this by using specific metrics to gain valuable insights about your online store and customer base and identify areas for improvement. Here are some of the most important metrics that you should track to measure your online success.
  A conversion rate measures the percentage of visitors to your store who perform the desired actions – say, make a purchase or sign up to your email newsletter. To work out your conversion rate, simply divide the number of customers who purchased a product by the total number of visitors, then multiply by 100.
  This metric measures the average value of each purchase in your store. You can calculate this by dividing the total value of all your sales by the number of carts.
  This is the amount of money you spend on advertisements and sales promotions to acquire new customers.
  This metric tells you the percentage of shoppers that add items to their shopping cart but leave without completing the purchase. You can win them over later through remarketing tactics - like sending discounts to people who abandon their carts - or by simplifying your checkout process.
  This metric shows you the channels that send buyers to your store. This will help you figure out how to spend more on channels that are sending more business your way, helping you increase your conversion rates.
  This metric shows you the total amount you earn from a customer throughout your business relationship. It has to be higher than your Customer Acquisition Cost (CAC) to make a profit.
  After your product launch, you need to remain at the top of your customers’ minds with proactive social media and email marketing. Spend more time, effort, and even money to promote your brand so that you can maintain and build your audience. Otherwise, you risk losing your customers to the competition.
  It’s not easy to predict what will go viral and what will not, but using the above product launch strategies will help you generate buzz to promote your brand or product before it launches and propel it to viral status on launch day. Don't forget that product launch success comes with its share of orders that requires fulfillment within a short timeframe, and this is where Easyship can help.
  Easyship streamlines your shipping process by giving you access to over 250 cost-effective couriers, branded tracking emails and pages, auto shipping labels, and customs forms that will ensure a smooth flow of orders from your online store to your buyers’ doorstep without any delays.
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