text: Retailers can leverage their stores to reduce shipping costs, improve delivery time and cut inventory carrying costs, beating Amazon at its own game. They can also use their stores to create advantages Amazon can't match. Here are tips to help you gain the upper hand:
  1. Ship from everywhere. Superior fulfillment wins loyalty and separates the winners from the losers. Ship to your customers faster and they'll be delighted with the experience you provide; ship to them more cheaply and your profits will flourish. Accomplish both goals by shipping from the location nearest your customer, whether that's a warehouse, distribution center or brick-and-mortar storefront, and you'll cross fewer miles with each shipment, realizing both reduced shipping costs and improved delivery times.