Innovation Journalism Vol.8 No.3 Oct 15 2011.
by Sam Chege Mwangi
Disruptive innovations in media technology are reshaping journalism and mass communications forcing many schools to rethink the way they train future journalists. Some schools have gone beyond teaching multimedia skills to creating innovation centers for new media technologies. This study reports on a project that brought together students from seven journalism schools to create cutting edge innovations to help media organizations re-engage their audience. The process used the creation nets model that is popular in the business world but is rarely used in journalism. The paper teases out important lessons from the project that can be used in teaching innovation in journalism schools.