Marketing & Retail Operations Assistant
STATUS : Part Time
DEPARTMENT : Accounting-Bookstore
LOCATION : Grand Lettinga Campus-Campus Store
REPORTS TO : Campus Store Assistant Manager
PAY : $$
Overview : As a Marketing Intern for the Davenport University Campus Store, you will have the opportunity to gain hands-on experience in various aspects of marketing while contributing to the success of our store's promotional efforts. This internship offers a dynamic environment where you will collaborate with a team of professionals, learn valuable skills, and make meaningful contributions to the growth and visibility of the campus store.
Key Responsibilities :
- Assist in creating engaging and relevant content for the campus store's social media channels, including Facebook, Instagram, Twitter, and TikTok.
- Generate creative ideas for posts, stories, and campaigns to increase brand awareness and drive student engagement.
- Schedule and publish content according to the content calendar, ensuring consistent messaging and branding.
- Respond to comments, messages, and inquiries from followers in a timely and professional manner.
- Assist in the planning, execution, and evaluation of marketing campaigns aimed at promoting merchandise, events, and special promotions.
- Conduct market research to identify target audiences, trends, and competitor strategies.
- Monitor campaign performance metrics and analyze data to optimize future marketing initiatives.
- Support the team in promoting campus store events, sales, and initiatives both online and offline.
- Assist with event planning and coordination, including logistics, promotion, and on-site support as needed.
- Capture photos and videos during events to create engaging content for social media and other marketing channels.
- Work closely with other departments within the campus store, including merchandising, sales, and customer service, to support integrated marketing efforts.
- Collaborate with student organizations, campus clubs, and academic departments to explore partnership opportunities and cross-promotion.
- Update and maintain the campus store website with accurate product information, pricing, and promotions.
- Conduct regular audits of the website to identify and fix any issues related to usability, functionality, or performance.
Retail Operations :
Provide excellent customer service by greeting and assisting customers, answering questions, and resolving any issues or concerns.Assist in maintaining inventory levels by restocking shelves, organizing merchandise displays, and conducting regular inventory counts.Process transactions using the point-of-sale (POS) system and ensure accuracy in pricing and product information.Help maintain the cleanliness and organization of the store, including keeping shelves, displays, and checkout areas neat and tidy.Assist with receiving and processing shipments of merchandise, including unpacking boxes, checking in inventory, and updating records.Collaborate with team members to ensure a smooth and efficient store operation, including opening and closing procedures.Qualifications :
High School graduate or GED, Associates / Bachelor’s degree preferred.Strong written and verbal communication skills, with the ability to effectively communicate ideas and information to diverse audiences.Proficiency in social media platforms and digital marketing tools, with a creative mindset and attention to detail.Basic knowledge of retail operations and customer service principles, with a willingness to learn and adapt in a fast-paced environment.Ability to work independently and collaboratively as part of a team, with a positive attitude and a willingness to take initiative.Understand and abide by all external and internal regulations and policies. This includes NCAA, GLIAC and national affiliations associated within athletics or other role specific regulations.Provide GREAT customer service, anticipating and exceeding the needs of our customers.Demonstrate and promote the University Cultural Values.Perform other duties as assigned.This job description is subject to change at any time.
Why Join Us? At DU, we value integrity, diversity, and excellence in education. Join a supportive team where your efforts make a difference in shaping the future of our students. Embrace our commitment to cultural values and contribute to a positive working environment.
Diversity and Inclusion :
At Davenport, we believe that engaging diversity, equity and inclusion is essential to achieving educational and institutional excellence. We invite you to join us as we band together to create an environment of equity and inclusivity that leverages diverse life experiences, ideas, backgrounds and perspectives. We respect diversity and are committed to fostering an environment of support, inclusiveness and learning, both in the workplace and throughout the application process. With that in mind, we welcome applications from candidates of all backgrounds, including people of color, people with disabilities, Veterans and the LGBTQ + community. We recognize that not all job seekers have all the preferred qualifications listed in the job ad, but we strongly recommend that you apply if you meet most of the criteria.
Would you like to be part of our success? It all starts here!
EEO-Davenport University is committed to equal employment opportunity regardless of a person(s) national origin, race, color, religion, age, sex, sexual orientation, disability, gender identity, transgender identity, veteran or military status, marital status, height, weight, genetic information, and any other category or classification protected by law.