Challenge: Niels Brock wanted to advertise their open house in January, where new potential students can get more information about the programme
Solution: In collaboration with citrus media, it was decided to advertise with small and large posters in Fitness World. The posters are visible to Fitness World's members where they train, café areas and at entrances and exits. In addition, there was also a spot on Fitness TV with exposure of sound throughout the center – also in the changing rooms. NIels Brock was further exposed on the LED screens in Rådhuspladsen. In order to get the primary school's oldest pupils, who will soon have to choose a major, posters were also put up at primary schools, as well as putting saddle covers on the bicycles.