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In fields as varied as fashion, hotels, jewellery, watchmaking and cosmetics, a revolution is underway to adapt to international competition and digital transformation. Our students take on board the codes and culture of the luxury world: high standards, quality, craftsmanship and transmission. In addition, they acquire the skills that are essential to the development of the sector: experiential marketing, customer support in-store and online, e-influence and social media, social and ethical responsibility, personalised offers… to satisfy increasingly demanding customers. The challenge is to make these two worlds coexist.
The world of luxury is not experiencing a crisis and is still attracting as many young graduates as ever, but it is undergoing profound change. More than ever, brands and companies are looking for people who are practical, imaginative, adaptable, proactive and clear about the sector’s values and challenges. To meet this demand, CREA offers a Bachelor’s degree in Luxury Marketing.
Our 3-year programme combines theory and practice through face-to-face classes, workshops and e-learning. Internships in the luxury industry and an immersion trip to one of Europe’s luxury capitals, such as Paris, Milan or Monaco, complete our professional training. Your lecturers, who are active experts in the market, will also help you to build your future network.
Once you’ve completed this Bachelor’s degree, you’ll be able to join the luxury goods industry as a marketing or communications assistant, community manager or project manager, or you can choose to continue your studies with a Master’s degree.
Choosing our course means choosing to train for the inevitable changes in the world of luxury. Does luxury make you dream? Come on board with us!
This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us, and by an openness to the world thanks to study trips or a semester on a partner campus abroad. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.
Compulsory pre-entry: Tuesday 16 September 2025 (timetable to be announced)
Classes start: Monday 22 September 2025 at 9.15am
180 ECTS credits
Become a true player in luxury in all its forms.
Directrice Bachelor en Marketing du Luxe @CREA
Bachelor in Luxury Marketing
Branding & Communication
Retail & Customer Experience
Creative techniques & tools
Know-how & Heritage
Marketing strategy, plan & budget
Social Media & E-influence
Distribution & E-commerce
Ideation & Creation
Culture & Heritage
Hospitality & Tourisme
Companies that recruit our CREA students
In a nutshell
Things to remember
How to join CREA
- Be between 18 and 25 years old
- Have attended an information or open door session, or have had a personal interview.
- Hold a Swiss Maturité, a baccalauréat, a certificat fédéral de capacité, a diploma from a business school, a school of general education or equivalent.
- Have completed the application form
- Have passed the entrance exam
If you have already attended the CREA program presentation, please fill in the registration form.
After receiving the admission contract and all the documents requested by CREA management, the candidate receives instructions for the online entrance exam. This test is to be taken on an adapted platform and is made up of 4 parts.
The student has 10 days to answer all the questions and submit his/her work, when he/she receives the invitation email from CREA’s Recruitment & Admissions Department.
The student will be guided throughout this online assessment by clear and precise instructions.
Should the student fail this online entrance exam, an interview with a specific decision-making committee will be scheduled. The candidate’s enrolment at CREA becomes definitive after the full admission session, including the online entrance exam.
Price for 3 years of training: CHF 54’000.-
Application fee: 500.00 –
Including MacBook Pro computer hardware and graphics software.
We award them to our Bachelors and Masters students. These qualifications are recognized by professional associations and CREA’s partner companies, but do not constitute a state diploma.
They are nevertheless awarded by a private school and strictly comply with the procedures laid down in the Bologna agreements. ECTS credits are at the origin of the system for quantifying studies (face-to-face courses, research work, personal work, etc.)
The Bachelors we award total 180 ECTS credits; and 120 ECTS credits for the Masters. Collaborative agreements with other institutes and professional associations in Europe enable our students to join other training programs, particularly for post-graduate studies.
Interested in B2 or B3
Join our school in the second or third year of your Bachelor's degree
Would you like to join our school and continue your studies in the second or third year of your Bachelor’s degree?