We are a learning community
We are more than a school. We are a learning community for curious minds and adventurous hearts, to connect, learn and grow.
International School Utrecht (ISU) has experienced rapid growth over the past 10 years. This growth brings with it a number of organisational considerations and calls for a reevaluation of the school’s vision. Strangelove was asked to develop a brand identity that aligns with the future ambitions of this wonderful school, encompasses the quality of its education, and further strengthens the connection between all target groups.
We started with a strategic process. Through interviews and workshops, we gathered input from the ISU team, parents and students. With this input, we crafted the new school narrative, brand promise, and core values. These principles were then translated into a brand identity, a new website, and a compelling communication approach centred around ISU's learning community.
ISU is a warm and welcoming community, brought together for a single purpose: to inspire students with a lifelong passion for learning and equip them with the tools to achieve excellence for themselves and for the global community they will live in!
What we did
Brand strategy and storytelling
Visual identity and brand communication
Website (Plate CMS)
Anna van Rijn
Rebranding with a new school vision, brand identity and toolkit, for two schools becoming one.