The Outdoors Tomorrow Foundation (OTF) has signed as an official partner of +ONE®, a community-driven mentorship initiative led by NSSF®, The Firearm Industry Trade Association. The +ONE initiative aims to enhance access and opportunities for personal development through outdoor activities, including but not limited to hunting and shooting sports in the United States.
The +ONE initiative was developed in response to studies showing millions of people want to know more about hunting and target shooting. By encouraging mentorship and outreach through boots-on-the-ground efforts and impactful community storytelling, the initiative helps communities across the country engage with firearm safety, firearm basics and the many enjoyable opportunities available in shooting sports and hunting. These activities also provide participants with important life skills such as confidence, critical thinking, and cooperation, helping people grow both personally and socially.
The Outdoors Tomorrow Foundation is a nonprofit organization dedicated to promoting conservation and outdoor education through its signature Outdoor Adventures program. Offered in schools across the nation, this curriculum provides students with hands-on learning about fishing, archery, shooting sports, camping and wildlife conservation. Through its efforts, OTF introduced more than 150,000 students to the outdoors in 2024, with programs currently offered in more than 1,500 schools.
"The Outdoors Tomorrow Foundation is pleased to be an official +ONE partner because of our shared commitment to getting more kids connected with the outdoors,” said LeAnn Schmitt, Director of Partnership Development. “Countless kids have learned to enjoy both shooting sports and hunting as a direct result of Outdoor Adventures -- finding their niche in competitive shooting sports and learning about the role of hunting in conservation."
A major barrier for people wanting to learn about hunting and target shooting is that the knowledge is not passed down as often as it once was. Education programs offered by +ONE Partners like OTF make a significant impact in overcoming this challenge.
Research shows that if just one out of three hunters and target shooters introduces someone new to the sports, it will help secure a strong future for hunting and shooting sports for generations to come.
By joining the +ONE Movement, OTF is poised to expand its reach, working with educators, youth organizations and families to foster safe and rewarding outdoor experiences. The organization’s Outdoor Adventures program equips young people with leadership qualities and a deeper appreciation for conservation and outdoor traditions.
To join the +ONE Movement, individuals can take the +ONE Pledge to signify their intention to mentor in the future. Organizations and businesses can get involved by contacting NSSF’s +ONE liaison Justin Morrissey by email at email@example.com.
For all that hunting and the shooting sports have done to enrich your life, join the +ONE Movement and invite someone to the range or afield. Learn more about the +ONE Movement at LetsGoHunting.org and LetsGoShooting.org.