Today, Event management has emerged as a tool of strategic marketing and communication; it is used by corporate sectors for their promotions as well as for customer retention. The BBA Global Marketing & Event Management offered at SOM UG is a vibrant program which aims at developing the students’ unique ability to market the products or services globally and also managing events not only at a national level but internationally too. With the major focus on Global Marketing and Event Management, the students are offered specialization in Human Resource Management/Finance. The program also offers Travel & Tourism/Sports Management as a minor specialization. This program will equip students with skills and abilities which are essential for their sustainability and growth in the competitive age.
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Today: Mar 19, 2025