In this course, students will explore the exciting world of digital strategy, including how to develop effective communication strategies using digital media. The course will review the latest trends in the ever-changing digital media landscape, including how marketers are leveraging the latest technologies and tools to reach their target audiences. Through practical exercises and assignments, students will gain hands-on experience in ideation, creative development, and insight-driven digital media, as well as in evaluating and analyzing the effectiveness of digital advertising content. Furthermore, students will have the opportunity to develop a complete digital strategic plan for a client/brand and learn how to present with confidence. This course is designed to expand students' knowledge and skills in digital marketing and advertising communications, empowering them to be at the forefront of this exciting and constantly evolving industry.
March BreakProgram Showcaseand Tours March 10 to 14