Dr. Jim Frankel is the Head of Digital Education for Wise Music and Director of MusicFirst. Previously, he was the Managing Director of SoundTree, and before that he was the instrumental and general music teacher for 15 years in New Jersey Public Schools. Jim is a widely published author in various state, national and international journals of music education. He is the author of The Teachers Guide to Music, Media & Copyright Law, co-author of YouTube in Music Education, contributing author for Critical Issues in Music Education and co-author of Making Music with GarageBand & Mixcraft.
In addition to his writing, Jim is a highly sought-after clinician and keynote speaker in the local, national and international music education community. He is on the Board of Directors for TI:ME, he is the current Treasurer for Music COMP, and is the past president of ATMI.
Students want to create content in the same medium in which they consume it.