Dear Graduate Students,
I'm writing about a special edition of the Greif Center's BAEP 551 Course, Introduction to New Ventures hosted in the USC Marshall School of Business. This version will be offered in a condensed timeframe this spring from 21 March - 2 May 2016, Mondays and Wednesdays at 8:15-10:45am.
This course provides an introduction and overview of the fundamentals of entrepreneurship—in both start-up and corporate venturing contexts. It presents an integrative, cross-disciplinary perspective into the process of starting a new business. Whether you already have an idea and are eager to start your own business, or are in the discovery phase seeking to find a new idea, or simply want to learn more about what an entrepreneurial career would be like, this course exposes you to the challenges of entrepreneurship, and will introduce you to the entrepreneur’s mindset and basic toolkit.
Entrepreneurship is not limited to students who have an idea and wish to start a business immediately upon graduation. This is a course for the rest of your life. When an opportunity arises, you'll have the toolset to see, define, test, and then exploit the idea.
This course will consist of two main streams: (1) Entrepreneurship, (2) Corporate Entrepreneurship. For their sessions on Entrepreneurship and the start-up process for new ventures, they will tap into the tremendous resources of Southern California’s “Silicon Beach” and other change-makers in the region that was recently dubbed the third best entrepreneurial ecosystem in the world by the Startup Genome project. You will learn directly from leading entrepreneurs, venture capitalists and the startup gurus running world-renowned incubators (possibly via a Silicon Beach Trek).
Marshall's Corporate Entrepreneurship stream will illustrate how breakthrough ideas that challenge company orthodoxy emerge and grow within existing organizations. Marshall will look at the role of change agents in big companies as well as the structures smart organizations put in place so innovations can repeatedly generated: new ventures groups, incubators, corporate VCs, “open innovation” systems and others.
Marshall will have a few new cases making their world debuts, including special materials on international entrepreneurship just developed this year. And they won’t just discuss cases as a cold academic exercise: most of the case protagonists from our readings will join us in class or via Skype, so our sessions will become “living cases.”
This course will be engaging and experiential, with a mix of cases, expert speakers, simulations and startup pitches. Join in!
INTRODUCTORY ENTREPRENEURSHIP COURSE OPEN TO ALL USC GRADUATE STUDENTS, MARCH 21-MAY 2
BAEP 551 Introduction to New Ventures (3 units)
Mondays and Wednesdays 8:15am -10:45am, JKP 204
March 21 - May 2, 2016
Instructor: Jeremy Dann