Congratulations to the 2025 Level Up Competition Winners!!
1st place: Brooke Meyer – Iowa State University
2nd place: Abraham Terrah – Oklahoma State University
3rd place: Sienna Lawson – Oklahoma State University
2025 LEVEL UP COMPETITION
We are excited to announce LEVEL UP, an ICHRIE and Russell Partnership Technology Revenue Management Competition, an amazing opportunity for students to showcase their skills in a realistic hotel management simulation. Powered by Russell Partnership Technology’s industry-leading Revenue Management Simulation, this competition allows students from member institutions to step into the shoes of a Revenue Manager in a virtual 500-room hotel.The Revenue Management Competition offers a unique platform for students to apply theoretical knowledge in a practical setting. As a participant, students will make critical decisions that impact the hotel’s financial performance, ranging from setting the right room rates to choosing the most effective Online Travel Agent (OTA) channels to allocating the marketing budget wisely. The end goals are to maximize profit, achieve the highest occupancy, optimize the Average Daily Rate (ADR), and build the best Revenue Per Available Room (RevPAR).
This competition is open to all students of ICHRIE member schools. Not only will students gain invaluable experience, but there are also amazing prizes for the top performers!
- 3rd Place – A free registration to the Hospitality Business Acumen (HBA) Certificate program offered by Russell Partnership Technology.
- 2nd Place – A free registration to the Hospitality Business Acumen (HBA) Certificate program offered by Russell Partnership Technology.
- 1st Place – A USD 500 cash equivalent prize AND a free registration to the Hospitality Business Acumen (HBA) Certificate program offered by Russell Partnership Technology.
Registration will open on Saturday, 1 February 2025, and is open through Saturday, 1 March 2025 with participation open through Saturday, 15 March 2025 for students currently enrolled in a college/university with a 2025 ICHRIE membership.
We look forward to your participation starting when the competition registration opens.
Heidi Anaya and Peter Russell
Russell Partnership Technology