Business Ambulance is a transformative Erasmus Plus funded program that brings together students from five different countries to collaborate and learn about social media marketing. During a week-long workshop in Berlin, the students leveraged their business and social media marketing skills to help local SME companies by creating impactful social media campaigns. With the guidance of business experts and teacher coaches, the students not only gained practical experience but also made a lasting impact on the participating companies.
Discovering Berlin: A Week of Adventure and Collaboration
Our journey began with a thrilling scavenger hunt, leading us through the city’s historic landmarks, offering a unique perspective on Berlin’s rich culture and dynamic energy. This engaging activity helped students from different countries get to know each other and build teamwork skills.
We worked with a variety of local businesses, including Ducati Berlin, a motorcycle dealership; Der Holländer, a plant center; Curry 36, a popular fast-food chain; Uppaman, Gents haircut & beard grooming atelier; and Lichtenrader Bücherstube, a friendly and cozy bookstore. Each business provided unique opportunities for our young innovators to enhance their social media presence and engage with their target audiences.
Collaborative Learning: Social Media Workshops
Students worked diligently on their campaign plans at the beautiful training center by the Wannsee lake. These sessions were invaluable, providing ideas into effective social media strategies. The serene surroundings of Wannsee offered the perfect backdrop for creativity and learning.
Cultural Experiences: River Cruises and Shared Moments
Beyond the workshops and business visits, we also enjoyed a scenic river cruise, allowing us to experience Berlin from a different perspective. This relaxing journey offered a chance to bond with fellow participants and reflect on the week’s activities. The evenings were filled with laughter and shared experiences, strengthening the connections between students from different countries.
The Impact: Celebrating Success and Looking Forward
As our week in Berlin came to an end, we celebrated our achievements and the tangible impact of our efforts. Presenting our social media campaigns to local businesses was a rewarding experience, showcasing the innovative solutions crafted by our talented teams.
Our Berlin adventure was a testament to the power of collaboration and creativity. The innovative solutions developed by our teams not only benefited the local businesses but also enriched our understanding of social media marketing. While we bid farewell to Berlin, the memories and friendships formed during this trip will remain. As this was our last workshop with the Business Ambulance program, we look back with gratitude and pride on the positive impact we made on businesses and students around the world.