Keith E. Niedermeier is currently a Clinical Professor of Marketing at the Kelley School of Business, Indiana University. He was the Director of the Undergraduate Marketing Program and an Adjunct Professor of Marketing at the Wharton School, University of Pennsylvania for 16 years. He also spent five years as an Assistant Professor of Marketing at Penn State University. Additionally, Keith is a recurring Visiting Professor at the Peking University, Beijing International MBA program. Keith received his Ph.D. in Social Psychology from Michigan State University. Before going into academics, he worked in advertising and marketing communications at a large Midwest firm focusing on the automotive industry and business-to-business marketing. Dr. Niedermeier has consulted and taught specialized executive education sessions to firms such as Citi, Merrill Lynch/Bank of America, KPMG, AXA/Equitable, UBS, Comcast, GlaxoSmithKline, Sanofi, Pfizer, Zillow and Google.