Like organizing elaborate events? Consider a JWU MBA with Event Leadership concentration — and design, plan and execute live events in corporate, private and public sectors around the world.
Event managers are needed to lead teams in numerous sports, entertainment and event industries. Through coursework, you’ll learn to perform event research, select sites and manage venues and multipurpose event spaces — all with an eye on sustainability.
Negotiate professionally and discover the significant elements of event sales, marketing and budgeting with your MBA background. Expand your creative skillset in a variety of settings while supporting your organization’s strategic initiatives. If you have the attention to detail and the drive, JWU’s MBA with a concentration in Event Leadership will propel you to success in the event industry.
Upon graduation, be prepared to:
Analyze problems from a diverse perspective, propose effective solutions and evaluate the impact of executive decisions.
Advance organizational objectives and support strategic initiatives through the development and production of events.
Estimated completion time: Full time: 1.5-2 years Part time: 2-3 years
Hybrid study: Mix of online and in-person learning
Total credits: 36 (undergraduate business students) 42 (non-business students)
What Makes JWU’s MBA in Event Leadership Unique?
Faculty have event industry association accreditations such as Certified Special Events Professional (CSEP) and Certified Meeting Professional (CMP).
Courses are developed and updated to reflect the latest industry trends.
Most courses are taught by event practitioners who bring extensive, real-world experience to the classroom.
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
Esckilsen has been instrumental in the development of courses and course content in the areas of venue management, ticketing and access management. He teaches both undergraduate- and graduate-level courses.