Dr. K.S. Bose is a Professor of Marketing and Entrepreneurship at the School of Management Studies, Gayatri Vidya Parishad College for Degree and Post Graduate Courses (Autonomous and Affiliated College of Andhra University), Visakhapatnam. He obtained doctoral degree from the Andhra University and Master of Business Administration degree from the Osmania University. Prof. Bose is a seif-disciplined academician with over eighteen years of professional experience of lecturing, supervising, mentoring, consulting and research both at masters as well as doctoral level in the specialized areas of marketing management and entrepreneurship. He had been associated with the Addis Ababa University, Ethiopia as an Associate Professor for "FOUR" years, in the Department of Marketing Management, School of Commerce, College of Business and Economics. Further, as a researcher, he has undertaken various consultancy projects funded by both government as well as private organizations and published articles in the areas of Marketing Strategy Formulation and Execution, Agricultural and Food Marketing, Entrepreneurship, Value Chain Analysis of Fisheries and on Agricultural Products.