The Delhi School of Communication (DSC) hosted its Annual Convocation for the Post Graduate Diploma Programme in Communication XXV11(PGDPC27) on 24th April 2023 at Alliance Francaise, Lodhi Estate, New Delhi. The Chief Guest was Mr Dhruv Bogra, Forever New, Country Manager, India & South East Asia and the Guest of Honour was Ms Sonal Mathur, Head Skill & Talent Development, International Promotions & Special Projects, NFDC.
“DSC has moved ahead on its voyage pursuing excellence to Build Young India”, announced Ms Rupanjali Lahiri Gupta, Associate Director, as the day marked the finale for the 27th Batch, who were stepping into their worklife.
DSC has continued the tradition of securing placements in premier Marketing, Digital Marketing, Media Management, Research, PR and Advertising agencies like Group M, Wunderman Thompson, Edelman, Adfactors, Leo Burnett, First Partners, ARM Worldwide, Hakuhodo, PR Pandit, Maverick, FCB, Coral research – to name a few.
Mr Bogra focused on the Power of Grit, which he linked to his Arctic-to-Andes cycling journey, and the subsequent authorship and publication of his maiden book Grit, Gravel and Gear. “For young graduates and communication specialists of the future it’s important to develop the grit and resilience to communicate ethically and courageously, irrespective of the field they eventually take up”, he elaborated. He played out some important lessons which would help the students in life – the importance of crafting the body & mind, embrace your fear (for that’s when you will conquer), accept that life is a struggle, find you purpose, be like an ant (who are most amazing builders), live with humility, find yourself in nature and be consistent and reliable (as good leaders look for this!). “Keep shining,” he advised.
Motivating the students, Ms Sonal Mathur informed – “Every day is a new day and you have to work really hard, for now the struggle begins. You should be ready to take on new opportunities for life is full of challenges – new challenges to be conquered.” But this not the end of the road, for she reminded them – “learning should not stop here. Keep reading, keep adding more courses. Keep revisiting things and finding yourself…and you will make a different world”.
Professor Ramola Kumar, Dean at DSC noted that these students had faced many diverse challenges during their 2-year program. But they, “learnt – unlearnt – relearnt issues and thought processes….performing outstandingly well and clearing hurdles with a deep sense of responsibility. My heartfelt congratulations to them … All the best!”
During the event, the students were awarded with certificates for the PGDPC XXVII programme, and it was time to bid them farewell. DSC’s PGDPC is a two-year course in which students are given a formal education and professional training in all fields of mass communication – Digital Marketing, Advertising, Public Relations, Film Marketing, Entertainment, Branding, Market Research, Data Analytics, Entrepreneurship and so on.
As the students’ academic journey at DSC came to an end, meritorious graduating students were honoured with various awards and medals. The occasion also saw several other awards for subjects such as Public Relations, Cultural Studies, Advertising & Sales Promotion, Brand Architecture, to name a few.
The prestigious bronze medal went to Nikita Pandey, the silver medal was awarded to Yukti Tandon, and the gold was bagged by Pragya Goyal. The Surojit Lahiri Memorial Award for Holistic Excellence went to Drishti Gupta.