Hi, slight beginner here. I’m looking for best practice for doing sentiment analysis on chat transcripts. Any and all advice would be appreciated, but specific items I’m unsure about:


If it is between two people, one being the customer support and the other being the customer, do I need to classify who is who or can I just feed the whole transcript to a classifier pipeline?


How do I know which model to use?


What other things can be done besides sentiment analysis? Still exploring what to do with all this raw transcript data