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"<p dir=\"auto\">In my opinion the first and most impactful change a site owner can make to improve SEO is to fully examine their website architecture. There are a lot of poorly developed sites out there. Try to incorporate all HTML and SEO best practices in your website. A few examples:</p>\n<ul>\n<li>\n<p dir=\"auto\">Do users log in to your site for any reason such as make a purchase or leave comments? Embrace social logins. A service such as Janrain is fantastic! It allows users to register and log in with a simple click of their mouse rather then the clumsy process of choosing a user name, password, entering e-mail, etc.</p>\n</li>\n<li>\n<p dir=\"auto\">Automate internal linking in a similar manner to Wikipedia</p>\n</li>\n<li>\n<p dir=\"auto\">Review the code of your site. Use <a href=\"http://validator.w3.org/\" rel=\"nofollow ugc\">http://validator.w3.org/</a>. A site does not necessarily have to be perfect, but if you do have errors in your code, there should be very few and an experienced developer should be thoroughly aware of each one and be able to state with confidence the error will not impact web crawlers, nor your site's presentation in various browsers or devices</p>\n</li>\n<li>\n<p dir=\"auto\">make sure all your images use ALT tags and are named appropriately</p>\n</li>\n</ul>\n<p dir=\"auto\">There are literally dozens if not hundreds of other suggestions along these lines, but the above should get you started.</p>\n"
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