_:n6ab7845bef534e7cb8486ab89bad0c15xb0
<http://schema.org/articleBody>
"<section _ngcontent-ng-c1069321241=\"\" yglightbox=\"\" class=\"content-container\"><!----><div _ngcontent-ng-c1069321241=\"\" yganchortargetblank=\"\" class=\"inner-html small compact-list ng-star-inserted\"><p data-block-key=\"1xc0k\">Data from <a href=\"https://business.yougov.com/product/profiles\">YouGov Profiles</a> reveals the frequency that British adults visit various cultural and entertainment venues, from opera and ballet to theatre and museums.</p><p data-block-key=\"6s84a\">Historic/attraction sites and museums hold a significant place in the hearts of Britons. One in 10 Britons visit historic/attraction sites at least once every three months and two in five attending at least once a year (48%). Museums follow closely, with 8% of adults visiting every quarter and 43% annually.</p><p data-block-key=\"9m0ii\">Theatre shows varied interests. While 6% of adults visit a theatre to watch a play quarterly, the number increases to 26% annually. The numbers for musicals and pantomimes are similar, indicating a consistent, though not overwhelming, patronage of theatrical arts.</p><p data-block-key=\"63isf\"></p></div><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><yg-code-snippet _ngcontent-ng-c1069321241=\"\" _nghost-ng-c688205153=\"\" class=\"ng-star-inserted\"><div _ngcontent-ng-c688205153=\"\" yganchortargetblank=\"\" yglightbox=\"\" class=\"inner-html ng-star-inserted\"></div><!----><!----><!----></yg-code-snippet><!----><!----><!----><!----><!----><!----><!----><!----><div _ngcontent-ng-c1069321241=\"\" yganchortargetblank=\"\" class=\"inner-html small compact-list ng-star-inserted\"><p data-block-key=\"9mvoh\"></p><p data-block-key=\"1lktj\">Music gigs in arenas or stadiums, a modern cultural staple, are attended by 5% of adults quarterly and 30% annually.</p><p data-block-key=\"8e36g\">Live comedy shows, ballet, contemporary dance, and classical music concerts have a niche but notable following. Comedy shows see 3% of adults attending quarterly, while ballet and dance attract a smaller percentage. Classical music concerts and jazz concerts are visited by 2% of adults every three months.</p><p data-block-key=\"2nk13\">Opera, often perceived as an elite art form, has only 2% of British adults attending quarterly but 7% annually.</p><p data-block-key=\"eqv74\"><b>Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members.</b></p></div><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><yg-cta _ngcontent-ng-c1069321241=\"\" _nghost-ng-c2095414126=\"\" class=\"ng-star-inserted\"><div _ngcontent-ng-c2095414126=\"\" class=\"cta-container\"><a _ngcontent-ng-c2095414126=\"\" class=\"cta-button highlighted ng-star-inserted\" href=\"https://business.yougov.com/product?marketo=contact\">Speak with us today</a><!----><!----><!----><a _ngcontent-ng-c2095414126=\"\" class=\"cta-link ng-star-inserted\" href=\"https://business.yougov.com/product/profiles\">Learn more about Profiles</a><!----><!----><!----></div></yg-cta><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><div _ngcontent-ng-c1069321241=\"\" yganchortargetblank=\"\" class=\"inner-html small compact-list ng-star-inserted\"><p data-block-key=\"8d3sj\"><b><i>Methodology:</i></b> <a href=\"https://business.yougov.com/product/profiles\">YouGov Profiles</a> is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. <i>Profiles data for Great Britain is nationally representative and weighted by age, gender, education, region, and race.</i></p></div><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></section>"
<https://business.yougov.com/content/48498-cultural-engagement-in-britain-frequency-of-visiting-theatres-museums-zoos-and-more?marketo=demo>