<https://marketing.verisk.com/how-smart-brands-are-getting-the-most-out-of-their-data/>
<http://schema.org/description>
"Ian Dewar, of VF Corporation, talks about benefits of first-party data and customer segmentation for growth, data privacy, and personalization."
<https://marketing.verisk.com/how-smart-brands-are-getting-the-most-out-of-their-data/>