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<http://schema.org/url>
<https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F904777c5-d2c8-43d2-b89f-35afb9c46a2d_2912x1632.png>
<https://skojecfile.steveskojec.com/p/launching-a-new-project-changing>