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"We need to stand out in our brands now more than ever. Let's face it, algorithms are making it almost impossible to be seen and small businesses will never have the ad spend to compete with big names. What does allow us to stand apart, though, is our ability to grow community and make honest connections with our customers and clients. How do you do that? It all starts with building an authentic brand you believe in.Why it matters to build a brand that reflects youIf you don't stand hand in hand "
<https://www.denhammarketing.ca/blog/navigating-the-online-marketplace-brand-strategy-for-small-businesses>