_:ne6a057887fba4c81b68be61a6188b456xb0
<http://schema.org/description>
"Source Traditionally, B2B firms engage in minimal marketing, usually using outbound and direct marketing techniques. Because the customer pool is smaller than for many B2C businesses, it is easier to identify prospective clients. Thus, creating persuasive and compelling messages is easier to get the target audience to respond and engage with your company. These techniques are still effective, but today's marketing strategies for B2B companies are more expansive, and the attitude of B2B buyers..."
<https://www.marketingsource.com/post/vital-b2b-marketing-strategies-to-grow-your-firm>