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"Our family-owned company was founded in 1952, selling stage makeup to starlets out of a small store in New York City. We got to know some of the top artists in theater and film, bonding over our shared pride in our work. We realized quickly that our passion for top-quality professional makeup was matched only by a drive to help people pursue passions of their own. As makeup artists began referring their clients to us to learn about favorite products, we recognized that same drive in so many others."
<https://www.limelifebyalcone.com/makeupbysj/products/skincare/shop-by-skin-type>