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<http://schema.org/description>
"When 98% of most shoppers fail to complete the checkout, here&#039;s how just a 2% lift in ecommerce conversions can add more than $72,000 in new revenue and drive higher profits for your business."
<https://www.entrepreneur.com/growing-a-business/how-just-a-2-percent-lift-in-ecommerce-conversions-can-grow/424473>