_:na6468661a8bb422c95c1c6e93c0d974bxb3
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"<p dir=\"auto\">Good question, and you should be aware that <a href=\"https://moz.com/blog/accidental-seo-tests-how-301-redirects-are-likely-impacting-your-brand\" rel=\"nofollow ugc\">recent large scale 301 redirect campaigns</a> have shown a small loss (around 15%) of total link authority.</p>\n<p dir=\"auto\">However, Google has said repeatedly that 301 redirects <a href=\"https://www.seroundtable.com/redirects-links-pagerank-16419.html\" rel=\"nofollow ugc\">dilute the same amount of PageRank</a> as it would through a regular link. Matt Cutts said this most recently in a <a href=\"https://www.youtube.com/watch?feature=player_embedded&amp;v=Filv4pP-1nw\" rel=\"nofollow ugc\">2013 YouTube video</a> that has a clear discussion on the matter. Basically, what this means is that to Google the \"loss in PageRank from 301 redirects is so minimal it's not an issue webmasters should even worry about.\"</p>\n<p dir=\"auto\">Based on that statement, your next question on a large-scale URL change needs to be NOT SEO-focused, but UX-focused:</p>\n<ol>\n<li>Will the URL change impact your users?</li>\n<li>Will that URL change be a POSITIVE impact for users?</li>\n</ol>\n<p dir=\"auto\">Personally, I think  the most important question you need to ask yourself though isn't making the change. <strong>But AFTER you make the change can you really justify keeping 7500+ articles?</strong></p>\n<p dir=\"auto\">Let's be honest, are you REALLY sure all 7500 articles are high-quality? We know that <a href=\"https://searchenginewatch.com/sew/how-to/2392782/should-we-still-worry-about-thin-content\" rel=\"nofollow ugc\">even a small amount of thin or low-quality content on a domain</a> can effect the performance of all the content, so maybe a focused content audit needs to be a priority?</p>\n<p dir=\"auto\">Have you reviewed closely the <a href=\"https://support.google.com/webmasters/answer/6155685?hl=en\" rel=\"nofollow ugc\">Google Search Console Search Queries</a> information for your articles? Any article on your site that hasn't generate traffic in 28 days is not a \"high-quality article.\" That's the content you'd want to focus on specifically. Can that content be updated, improved and republished? Or is that content better CUT AWAY COMPLETELY from the domain so that other content has a better chance of improvement?</p>\n<p dir=\"auto\">Just something to think about. Hope this was useful. Good luck!</p>\n"
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