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"NEW FORMULA\nYou spoke, Oway listened! Oway's Ash Series has been re-formulated to control warmth. See the complete guide to Oway color improvements here. Technical Questions? Please Call 888-213-4744 EXT 3.\n\nOway Hcolor 10.1 Ash Extra Light Blonde is a part of our Ash Series. \n10.1 Ash Extra Light Blonde has a grey cool base that will help with the control and canceling of warm undertones. Hcolor is our award-winning ammonia-free color line made with biodynamic botanicals, organic and fair trade ingredients. Artfully created with high quality Italian micro-pigments, it's nourishing plant butter base is formulated to reduce the risks of allergies and enhance the health of the hair, scalp and mind. \n\n     "
<https://shop.simplyorganicbeauty.com/collections/organic-hair-color-brands/products/10-1-ash-extra-light-blonde>