<http://smallbizclub.com/startup/marketing-your-new-business/6-cs-of-relevant-benefits/#article>
<http://schema.org/keywords>
"Relevant Benefits One More Customer Fran Tarkenton Scott Miller Control Choice Change Customization Connection Convenience"
<https://smallbizclub.com/startup/marketing-your-new-business/6-cs-of-relevant-benefits/>