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"진행자: 김혜연, Kevin Lee Selzer [Herald Interview] INSEAD professor explores power of K-brands&amp;rsquo; &amp;lsquo;identity marketing&amp;rsquo; 기사 요약: HBR에 K-브랜드의 전략적 마케팅 사례 담은 저널 실은 INSEAD David Dubois 교수 [1] The recent success of Korean brands can be attributed to their knack for selling &amp;quot;pieces of identities&amp;quot; and empowering consumers with curated experiences, according to a marketing pro..."
<http://news.koreaherald.com/view.php?ud=20240711050278>