_:n74d288e3b22246bda2ea57ad4a7ed23axb197
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"<blockquote class=\"uncited\"><div><p><a href=\"https://coffeetime.freeflarum.com/d/1352-new-kickstarter-campaign-for-timemore-sculptor/100\" class=\"PostMention\" data-id=\"40706\" rel=\"\" target=\"\">Cuprajake</a> What I don’t like bout the new approach is well formed companies are doing it.</p>\n\n<p>Weber was a real shock. I didn’t like that way of it being done, but I suppose why spend your money when you can spend someone else</p></div></blockquote>\n\n<p>When established companies that do have the resources do it, I can see two types f possible reason. One is the charitable viewpoint, but the other not so much. The uncharitable approach is as someone said earlier - shifting the risk. But the charitable view is the motivation I ment;ioned a few posts back, i.e. not about the money at all, but about a kind of pre-announcement, building up and dragging out expectations. In other words, a devious and often highly effective but cheap advertising campaign, building a substantial head ofr steam by the time you shift Unit 0000001. That technique, of course, only really works IF the company concerned is a known and relatively trusted entity, and Weber would be a wonderful example.</p>\n\n<p>How do we tell which motivation is at play in any given Kickstarter from a well-known player? Beats the proverbial outta me. 😁</p>\n\n<p>And, of course …. it could be both, at the same time.</p>"
<https://coffeetime.freeflarum.com/d/1352-new-kickstarter-campaign-for-timemore-sculptor/17>