<https://newatlas.com/ibm-vehicle-ownership-options/41335/#NewsArticle>
<http://schema.org/description>
"In an automotive consumer study presented at the Detroit Auto Show, IBM found that consumers expect to use cars differently and don't necessarily want to own one in the traditional sense. Meanwhile, Ford has taken the lead in creating an alternative ownership model."
<https://newatlas.com/ibm-vehicle-ownership-options/41335/>