<https://cpdonline.architeam.net.au/product/cpd-workshop/#product>
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"CPD + Workshop - Marketing Everything Everywhere all at Once!\r\n‍\r\n“My influencer friend told me I needed to be on TikTok”,‍\r\n\r\n“Oh, mine told me I needed to be on every platform”\r\n\r\n‍ “oh, well if I’m on Insta, then I need to post 3 times a day!”\r\n\r\n‍ “Plus stories”\r\n\r\n‍ “What’s a story?”\r\n\r\n‍“”\r\n\r\n‍ “Also The algorithm doesn’t like it anymore when you hashtag”\r\n\r\n‍ “the algorithm doesn’t like photos- you have to upload videos now”,\r\n\r\n‍ “Of what?”\r\n\r\n‍ “”\r\n\r\n‍ “I‘m thinking I’ll just hire a consultant to take care of this”,\r\n\r\n‍ “oh good idea, did you get a quote?”\r\n\r\n‍ “yep… it’s more than my entire marketing budget…but maybe there’s a higher ROI?”\r\n\r\n‍ “What about ‘gift marketing’?”\r\n\r\n‍ “Good thinking, I wonder what new forms of marketing there are?…”\r\n\r\n‍ “I suppose you should bed down who your target market is…what’s your strategy?”\r\n\r\n‍ “”\r\n\r\nIf this is a familiar and recurring conversation in your practice, then our upcoming CPD discussing marketing might help answer the questions as to how we market ourselves through new forms of media in a way that continues to build trust in the profession and educate our potential clients, with all the tools and platforms at our disposal.\r\n\r\nCome and listen to architects and marketers who are leaning into these new channels to best advocate for architecture and professionalism in building.\r\nSpeakers:\r\n\r\n \tRachael Bernstone // Sounds Like Design\r\n \tAnthony Richardson // Simple Dwelling\r\n \tAudrey Whisker // Whisker Architecture\r\n \tRebecca Caldwell // Maytree Studios\r\n\r\n\r\nAACA Units of Competency:\r\nPractice Management &amp;amp; Professional Conduct\r\nThis unit of competency encompasses a holistic understanding of the organisation of the profession, practice and business of architecture, with the objective of providing value through sustainable, timely and effective professional services in accordance with the ethical and legal obligations of an architect to clients, colleagues, employees and to broader communities.\r\nPerformance Criteria: PC1, PC3, PC7\r\n\r\n\r\nLearning Outcomes:\r\n\r\n \tEvaluate and select appropriate new technologies to enhance their practice's marketing efforts and increase market visibility.\r\n \tAnalyse current trends in digital marketing platforms and understand their relevance to architectural practices.\r\n \tDevelop strategies for utilising various marketing platforms effectively, considering timing and audience engagement patterns.\r\n \tUnderstand the concept of Return on Investment (ROI) in marketing and its importance in budget allocation for architectural practices.\r\n \tIdentify key performance indicators (KPIs) and metrics for tracking the effectiveness of marketing campaigns in the architectural sector.\r\n \tCreate a framework for establishing and managing a marketing budget tailored to their practice's needs and goals.\r\n \tAssess the time and financial investments required for different marketing approaches and make informed decisions on resource allocation.\r\n \tRecognise the unique value propositions of their architectural services and develop strategies to communicate these effectively to target markets."
<https://cpdonline.architeam.net.au/product/cpd-workshop/>