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"“Big ambition, fierce organisation and commercial imagination are key to unlocking margin in digital projects,” says Lucy Smith, founder of Fawkes Digital, who reveals how the team stacked two international YouTube series – Korean Tourism Organisation’s ‘Korea Ladder’ and Channel 4.0’s ‘Baddest in the World’ – in the ultimate win-win-win double commission.I understand why traditional TV production companies baulk at digital budgets – they’re tight, and routes to exploiting IP are unfamiliar and "
<https://www.fawkes.digital/post/how-we-stacked-two-international-youtube-series-first-published-on-the-drop-26th-september-2024>