<https://healthandfitness.org/#identity>
<http://schema.org/description>
"A global community of health and fitness professionals committed to the growth, protection, and promotion of the health and fitness industry, and the success of our members."
<https://www.healthandfitness.org/improve-your-club/industry-news/technology-can-grow-your-fitness-business-but-know-the-risks/>