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<http://schema.org/url>
<https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2cb875e-820a-4398-96c1-81307eda1307_512x511.png>
<https://bristoliver.substack.com/p/the-edge-is-everything>