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<http://schema.org/url>
<https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0010eccc-b643-48d6-ad36-7394c3bebe70_681x383.webp>
<https://gregmitchell.substack.com/p/procols-keith-reid-one-of-a-kind>