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"Unfortunately, there are numerous businesses that have not been able to get the desired return from their social media marketing campaigns. The key to social media marketing success is strategy. Without an effective strategy you won’t get the return that you’re seeking. Here are a few mistakes to avoid. You talk from a business perspective and not an audience perspective: Your customers as well as potential audience only care about your brand/business as it relates directly to them. What’s in it for the customer? When you make a social media post, put yourself in the shoes of your customer. What questions do they need answered? What are they struggling with? Why do they need your service/product, not what you need from them. You are not getting your fans/followers to take action: I would like to think you want your social media followers to take action, whether it be to leave a comment, share your content or click a link. The key is to use action words. In fact, according to Quick Sprout, tweaking a headline by just one word can result in 46% increase in click-throughs. Use more verbs and adverbs and fewer nouns and adjectives. Actions words you can..."
<https://www.searchlight.vc/business-buzz/2022/11/11/four-social-media-marketing-mistakes-avoid/>