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"By: Parastu Basaran, Rima Boudali, Christopher Chammas, Nia Pietrobruno and Amanda UrgoloIn this report, we will examine the relationship between loss aversion in situations of financial loss and gain and financial expertise. Loss aversion can be described as  individuals disliking losses more than equivalent gains (Aguilar, 2021). Studies have shown that people would go to extreme lengths, including unethical behaviour, to avoid a loss. For instance, an individual would rather avoid losing $50 "
<https://www.concordiabusinessreview.com/post/determining-the-link-between-individual-characteristics-and-loss-aversion-tendencies-in-investment>