_:nb1b2010417444b8d95164d8c4d0a955dxb0
<http://schema.org/description>
"    “The translation called good has original value as a work of art.” — Benedetto Croce Figures for global marketing campaigns suggest companies commonly grant 1% to 3% of their total budget to translation. While there’s no benchmark, do these percentages really reflect the importance of conveying emotion and the benefits of transcreation?  Can you afford to be lost in translation?$10 million: that’s how much British multinational bank HSBC had to pay in 2009 to do some emergency rebranding aft"
<https://www.wordsintranslation.com/post/loss-in-translation>