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"I distinctly remember around 2010 when I started to see a new, and surprising, trend appear. All of sudden a new type of celebrity seemed to emerge from the ether- one that didn’t need a televised program or official licensing to exist. Suddenly Youtube, Instagram, and FB were flooded with individuals armed with cell phone cameras vying for attention. Their programming ranged from heartfelt expositions to fashion advise to prank wars... all with one main target in mind: to capture the hearts ..."
<https://www.atlantabusinessvideo.com/single-post/influencer-marketing-the-new-cult-of-personality>