<https://culpwrit.com/2022/11/28/start-with-the-future-and-work-back-unlocking-brand-value-through-corporate-heritage/#article>
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"Advice from a Pro"
<https://culpwrit.com/2022/11/28/start-with-the-future-and-work-back-unlocking-brand-value-through-corporate-heritage/>