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"Here is a visual example of this very page to help you see what your business can look like if rich-featured snippets. If you have noticed how some e-commerce sites display fancy yellow stars, prices, or thumbnails in their search result listings, it’s because they have structured data in place. Structured data may sound a bit geeky, but it’s a manner of tagging the data in your web pages that Google, Bing, Yahoo, and Yandex search engines have agreed to utilize. These featured snippet data elements may range from pricing and availability to breadcrumbs and video. It is helpful to first identify the differences between knowledge graph results and featured snippet results. While both forms of search results are features at the top of the page - before paid and organic placements – they are not one and the same. Rich snippets are search results that fit what the naming convention implies, unique snippets of content from an individual web page. Google states that it programmatically determines that a page contains a likely answer to the user's question, and displays the result as a featured snippet. This is not a part of the Google Knowledge Graph, featured snippets are displayed in typical search results and are accentuated with a special layout."
<https://www.hillwebcreations.com/google-knowledge-graph-and-serps-featured-snippets/>