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<http://schema.org/text>
"1. Offers highly visible basic business information. 2. Builds trust with potential site visitors 3. Assures users of a relevant experience 4. Builds your network of social media followers. 5. Displays quality of service and products  6. Makes it easy to contact you 7. Makes it easy to add new reviews. 8. It's free"
<https://www.hillwebcreations.com/google-knowledge-graph-and-serps-featured-snippets/>