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"First and foremost, it is a graph. The Google Knowledge Graph consists of the relationships between things, concepts, entities, and places. The Knowledge Graph is one of Google’s most up-to-date ways of answering search queries and delivering immediate and highly visible information to the user. A Knowledge Graph is a knowledge base of intelligently connected machine-readable facts about things derived from multiple sources. When Google introduced the Knowledge Graph (KG) on May 16, 2014, it was identified as one of the greatest intelligent search engine updates and aspects that define SEO. Accordingly, many SEO and SEM professionals find that Google actually became smarter with the launch of the Knowledge Graph. It has grown in prominence ever since. SEOs seeking to grasp the significance of Knowledge Graph Optimization (KGO) are finding ways to make the most of it; marked-up aggregated reviews increase buyer trust. Google’s Knowledge Graph has grown in prominence ever since its launch. A knowledge graph result is general information gleaned from all across the Internet and your site but doesn’t offer navigational links to a specific page. Google’s RankBrain AI is what powers its Knowledge Graph search results, bringing context and semantics to the traditional keyword-based search."
<https://www.hillwebcreations.com/google-knowledge-graph-and-serps-featured-snippets/>