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"Repeat customers are every retailer’s dream. Study after study has shown that repeat shoppers are more valuable because, in addition to being easier to sell to, these shoppers also tend to spend more. For these reasons, it’s important to invest in retention marketing and strive to keep your customers coming back. Doing so will lead to higher profits, lower acquisition costs, and ultimately, a healthier retail business. In the following paragraphs, we’ll be sharing some of the best ways you can increase customer retention in your biz.   Let's dive in:   1. Compete on quality Sophisticated retention marketing strategies are great and all, but at the end of the day, people will continue buying from you because of the quality of your offerings. So, before getting into tactics for generating repeat business, it’s important to ensure that your products and services are top-notch. Let’s start with your products. Think about the items that you’re selling. Are your customers satisfied with..."
<https://resources.marsello.com/blog/retention-marketing-tactics-for-retailers>