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"<p><em>Voice commerce to become an important part of retail strategy, according to Deloitte&rsquo;s poll of 50 retail executives working at retailers with over $1 billion in sales.</em></p>\r\n\r\n<p>Consumers&#39; excitement for digital innovation has retailers more optimistic, and this could be the foundation for a comprehensive &quot;retail reset&quot; in 2022. Most tech-savvy retailers are adopting innovations like NFTs, voice commerce, and cashier-less stores.</p>\r\n\r\n<p>Consumers expect digital upgrades to make lives easier, even if they return in-stores. 65% of retail executives believe more consumers will be engaged through digital goods. For example, Gucci is collaborating with Zepeto to offer virtual services.</p>\r\n\r\n<p>70% expect to invest &ldquo;moderately&rdquo; or &ldquo;heavily&rdquo; in digital marketing, while 67% plan to invest in ecommerce and online shopping platforms. Retail executives (83%) will invest in recruiting and training. However, 55% expect to have more staff-free stores like Amazon Go in the future.</p>\r\n\r\n<p><a href=\"https://platform.yougov.com/brand-rankings\" target=\"_blank\">Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.</a></p>\r\n\r\n<p><a href=\"https://www.mediapost.com/publications/article/370449/study-in-retail-reset-stores-change-digital-di.html\" target=\"_blank\">Read the original article</a></p>\r\n\r\n<p>[2 minute read]</p>\r\n"
<https://today.yougov.com/topics/resources/articles-reports/2022/01/20/investments-digital-surge-retailers-become-more-te>