<https://civalue.com/blog/omnichannel-personalization/amazon-is-gunning-for-the-fmcg-market-are-you-ready-for-the-data-wars/>
<http://schema.org/description>
"Amazon new abilities require new technological tools that most retailers have yet to implement. But whatever technology they select, their future success, will depend on their ability to manage data-driven customer engagement on a whole new level"
<https://civalue.com/blog/omnichannel-personalization/amazon-is-gunning-for-the-fmcg-market-are-you-ready-for-the-data-wars/>