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"By John Lunt, President of Lunt Capital Management, Inc. A few years ago, we took our children snorkeling off the Florida Keys.  We told them about the beauty and diversity of sea life that they should expect to see. They were bursting with anticipation as we rode in the"
<https://www.etftrends.com/2016/08/etf-investors-the-real-action-is-beneath-the-surface/>