<https://kevin.lexblog.com/2005/12/13/google-engineer-niche-blogs-way-to-go-for-seo/>
<http://schema.org/description>
"Nick Wilson of Performancing recently spoke with Senior Google Engineer Matt Cutts to discuss among other things, tips for blogs to rank highly in Google."
<https://kevin.lexblog.com/2005/12/13/google-engineer-niche-blogs-way-to-go-for-seo/>