<https://kevin.lexblog.com/2007/01/20/linking-to-your-competition-rules/>
<http://schema.org/description>
"My brief post about the need to link to your competition's blog posts got a lot of attention on the blogosphere this last week. Linking to your"
<https://kevin.lexblog.com/2007/01/20/linking-to-your-competition-rules/>