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"As search engines become the primary way individuals find and stay with businesses, websites are increasingly necessary to conduct business. The question isn’t whether or not to have a website because every company has one. The question is, how much do you invest in your website for the most significant ROI? Because websites are the foundation of your digital presence, it serves as the most direct source of information for your current and future customers. It also serves as a point of sales through e-commerce and can give you immediate feedback from both customers and site data. Further, your website will collect leads you would otherwise miss. You can take a do-it-yourself (DIY) approach to website development or hire the cheapest options. However, you risk being outranked by competitors on search engines like google without an optimized website. The fact is that your competitors are not only competing for your business. They are competing for search engine ranking as well. The company with the best website will be the one that gains the most traction with viewers. However, a fantastic website on its own is only the foundation for your digital success. The best way to gain and retain clients is to combine your website development with other marketing strategies such as SEO, copywriting, PPC, etc. "
<https://labate.io/services/website-development>