<https://www.outbrain.com/blog/how-tourism-ireland-uses-outbrain-to-drive-qualified-visitors-personalize-content-develop-audiences/>
<http://schema.org/description>
"In the case of Tourism Ireland, the quickest way to cut through the noise has been in personalizing their content to individual readers."
<https://www.outbrain.com/blog/how-tourism-ireland-uses-outbrain-to-drive-qualified-visitors-personalize-content-develop-audiences/>