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<https://brandequity.economictimes.indiatimes.com/news/business-of-brands/with-fintechs-backing-in-full-force-e-commerce-eyes-12-bln-revenue-this-festive-season/94479922>
<https://brandequity.economictimes.indiatimes.com/news/business-of-brands/wont-oppose-lifting-of-maggi-ban-says-maharashtra-government/49577286>