<https://zh-tw.coursera.org/lecture/forecasting-models-marketing-decisions/managing-customer-equity-0p1qh#lecture>
<http://schema.org/description>
"Watch this video about Managing Customer Equity for Lectures  in Forecasting Models for Marketing Decisions. This module will discuss managing customer equity, acquisition, retention, & market value, and customer valuation.  You will learn how to decompose customer value into its underlying components."
<https://zh-tw.coursera.org/lecture/forecasting-models-marketing-decisions/managing-customer-equity-0p1qh?authMode=signup>