_:n554bb2a317804a4b94e6133ccb584ad2xb4
<http://schema.org/text>
"<p><span style=\"font-weight: 400;\">Google Ads works under the pay-per-click (PPC) model, which is focused on specific keywords and phrases on Google and provides auctions for the keywords. </span><span style=\"font-weight: 400;\">They appear above organic search results, but not always on the first page of search engine result pages (SERP). Their order of appearance on SERP is determined by a live bidding process that determines their bid price and Quality Score.</span><span style=\"font-weight: 400;\"> The bidding will decide how much you pay for</span><span style=\"font-weight: 400;\"> each</span><span style=\"font-weight: 400;\"> time a user clicks on those Google Ads. The bids with Quality Scores which </span><span style=\"font-weight: 400;\">range</span><span style=\"font-weight: 400;\"> from 1 to 10 will determine the ranking in SERP.</span></p>"
<https://rdigital.com.hk/google-ads/>