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"<!-- wp:image {\"align\":\"center\",\"id\":1642,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https://www.newspostonline.com/wp-content/uploads/2020/02/WordPress-Web-development-1024x683.jpg\" alt=\"\" class=\"wp-image-1642\"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>THE NEED FOR EMAIL MARKETING</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Irrespective of your business, vertical or\ndomain, the primary goal for every enterprise owner is to increase the target\naudience. Every single one of us aims towards growth and profit. And reaching\nout to people is but one thing but turning the viewer traffic into potential\nsubscribers is a whole different concept. That is when well-planned marketing\nstrategies, in addition to industry knowledge, are required. You won’t be able\nto attract a set of people unless you are aware of their preferences and\nactivities.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Talking about the current scenario, the optimal\nway to turn visitors to customers is through the internet. Your website does\nhalf the work for you and saves a lot on conventional advertising techniques.\nAnd, this is when WordPress enters the landscape. Whether you choose to <strong><a href=\"https://www.hirewpgeeks.com/services/website-to-wordpress/\">convert a website to WordPress</a> </strong>or build a\nnew one from scratch, email marketing is a must.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>HOW TO GAIN SUBSCRIBERS?</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Email marketing through popup forms is the best\nway to generate leads for your brand and businesses. It enables a viewer to\nfill surveys and subscribe to campaigns within the click of a button.Wordpress plugin development services provide you with an\nexcellent way to create such popups and extend your client base.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Keeping in mind the usage numbers and every-day\nmobile user activity, it is also significant for a brand to own a\nmobile-friendly website where the popups are responsive and dynamic. Mobile\npopup plugins are created in the same way as desktop website plugins. The only\nthing one needs to be careful about while opting one plugin service over the\nother is that it should offer device-based targeting and offer substantial\ntemplates to meet the user needs.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>ALL THAT YOU NEED TO KNOW ABOUT A WORDPRESS POP-UP!</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Wordpress plugins are the easiest way to design\na popup according to your business needs.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you happen to know human behaviour, you\nwould be aware that the majority of people who explicitly click on a form link,\ntend to finish the entire process of filling in the details. Therefore, the aim\nis to nudge the visitor to click on the popup gently. How one designs the popup\nplays a substantial role in whether the visitor chooses to open it or not.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>offer you several predefined plugins which can\nbe individualized and extended according to the required usability.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The way these plugins are created is quite\ngeneric and easy to implement-</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>1. The first step is to create a campaign. And\nchoose the campaign time as “Pop-up.”</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>2. The second step is to make a choice based on\nyour business and taste. Wordpress plugins comprise of a fantastic array of\ntemplates to select from.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>3. Next, name your campaign and preview it. Previewing\ngives you an idea about the customization you need to make.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>4. The fourth step involves editing. Changing\nthe textual content, the default image, etc. Once you have made the\nmodifications, don’t forget to save your popup design. Most plugin services\nallow you to change even the slightest field like the colour of the button.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>5. The next step is to integrate email (given,\nthat the popup aims at fetching more email subscribers)</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>6. The last step is to decide when to display\nthe popup and make it live. Once it goes live, add the link to the HTML code of\nyour website using a text editor, and with that being done, you are good to go.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>TIPS TO REMEMBER WHEN DESIGNING YOUR OWN WORDPRESS POP-UP</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For a business to flourish and gain industry\nreputation, it is essential that we, as developers, pay attention to the\nminutest of details and be up-to-date with the ever-changing development\nalgorithms and trends. What is working for someone today might not bring in\nresults tomorrow, and that is the power of technology.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With the same thought in mind, we have compiled\nthree tips which, if remembered while creating a popup, might help you convert\nbetter:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>1. Call to action buttons are incredibly\ncrucial in the case of WordPress popups.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>2. Exit popups are always a good option. No one\nlikes being annoyed with unnecessary information displays just when he is\nnavigating into a webpage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>3. Play with words. Keep the content simple yet\nimpressive, more specific to your target audience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>More about popup plugins!</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Today, the internet is overflowing with the\nplugins that can be used to design a WordPress popup. From colours to the\nplacement of content, the options are almost infinite. An exit-intent popup is\nmore focused on the visitor since it appears when the user is about to leave the\nwebpage. This is the moment where he might subscribe to an email list or fill\nout a survey- all that will indirectly influence your sales. Some of the\npopular<strong> <a href=\"https://www.hirewpgeeks.com/services/wordpress-plugin-development/\">WordPress plugin development services</a></strong>\ninclude Elementor Popup Builder, Optinmonster and HubSpot. All these are\nextremely useful and unique in their approach and features.</p>\n<!-- /wp:paragraph -->"
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