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"The best natural case is associated with strategic marketing and depends on the customer’s prospects and what the company is delivering to them. The customers in this case have the best consistent view and impression of the product of the company. This is the case where you give the product to the customer and customer consumes it. It allows you to close the deal more quickly because the prospects which you have are clearly conveying your views and ideas. This is the way you can ask the customers to trust you and pay you for the services which you are providing to them."
<https://www.hellopixels.com/growth-strategy/>