<https://thefinancialbrand.com/news/bank-marketing/how-does-your-banks-loyalty-program-stack-up-56807/#webpage>
<http://schema.org/description>
"Financial institutions think rewards programs are an effective tool for acquisition, but should they focus on retention as the primary goal instead?"
<https://thefinancialbrand.com/news/bank-marketing/how-does-your-banks-loyalty-program-stack-up-56807/>