<https://crenshawcomm.com/blogs/is-dumb-ways-to-die-a-smart-pr-campaign/>
<http://schema.org/description>
"\"Dumb Ways to Die\" delighted PR-watchers when it recently swept the Cannes Lions, the Oscars of the creative industry, and a very prestigious award for a public relations program."
<https://crenshawcomm.com/blogs/is-dumb-ways-to-die-a-smart-pr-campaign>